Director, Brand Marketing Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the director, brand marketing job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies

Tailor your resume & cover letter with wording that best fits for each job you apply

Resume Builder

Create a Resume in Minutes with Professional Resume Templates

CHOOSE THE BEST TEMPLATE - Choose from 15 Leading Templates. No need to think about design details.

USE PRE-WRITTEN BULLET POINTS - Select from thousands of pre-written bullet points.

SAVE YOUR DOCUMENTS IN PDF FILES - Instantly download in PDF format or share a custom link.

Create a Resume in Minutes

J Wiegand

Javier

Wiegand

2230 Omari Ridges

Detroit

+1 (555) 723 1736

2230 Omari Ridges

Detroit

Phone

p +1 (555) 723 1736

Experience Experience

Houston, TX

Director, Brand Marketing

Houston, TX

Cremin and Sons

Houston, TX

Director, Brand Marketing

Develop various presentations, including those showcasing current, upcoming or past marketing campaigns using Power Point and other tools
Assist in all brand strategy efforts, including defining positioning and mining consumer insights
Manage HCo Brand Strategy team, cultivating existing talent and actively participating in future staffing strategy
Record of achievement leading a brand marketing effort, potentially building a team and delivering results across numerous products/games/services
Help Set and implement vision, strategy and goals for marketing programs including a clear positioning strategy for premium and mass marketing
Attention to detail and creative problem solving with a passion for branding, messaging, and storytelling
Proven record of leadership and managing a marketing organization and establishing long term strategic growth initiatives

Dallas, TX

Associate Director, Brand Marketing

Dallas, TX

Dicki, Hegmann and Bernhard

Dallas, TX

Associate Director, Brand Marketing

Act as liaison to edit
Develop, brainstorm and maintain marketing collateral for brand specific presentations, one sheets and general collateral
Support the VP, Brand Marketing in analyzing industry trends and marketing programs across competitive categories and properties
Develop media kits
Manage edit calendar communication for print and digital and create supporting sales materials
Coordinate tent pole events across brands
Execute all events specific to brands

present

San Francisco, CA

Senior Director, Brand Marketing

San Francisco, CA

Stanton, Schimmel and Eichmann

present

San Francisco, CA

Senior Director, Brand Marketing

present

Defining distribution, shelving, merchandising, & pricing framework for the sales organization
Leading quarterly brand reviews
Leading a research contractor through insight development and consumer validation initiatives
Leading all aspects of the 2017 sour cream launch
Hiring and managing one direct report
Partnering with field marketing and sales to execute regional overlays to national initiatives
Managing a $20MM+ marketing budget

Education Education

Bachelor’s Degree in Statistics

Clark Atlanta University

Bachelor’s Degree in Statistics

Skills Skills

Expertise in content marketing and social media highly desirable. Strong creative and editorial sensibilities
Highly accountable, with experience in managing complex projects with ambitious milestones, having accomplished milestones on time and on budget
Ability to develop strong working relationships with senior executives, operations, finance, communications, marketing and sales team members
Strong project management and excellent written and verbal communication skills
10+ years of marketing experience - a mix of client and agency experience highly desirable
Demonstrated track record of strong leadership. Excellent communication skills and creativity are critical
Strong analytic ability
Strong understanding of the healthcare system
Proven ability to handle sensitive and confidential information ethically and responsibly
Superior written/verbal skills, communications skills and experience creating high quality presentations for executive audiences

Create a Resume in Minutes

15 Director, Brand Marketing resume templates

Read our complete resume writing guides

Director, Brand Marketing Resume Examples & Samples

Strategic Marketing and Promotions as it relates to assigned show
Lead the strategic development of all consumer-focused integrated marketing activity to build the show brand
Work closely with the show producers to define, navigate and build their brand
Assist in all brand strategy efforts, including defining positioning and mining consumer insights
Lead the development of all on-air and off-channel marketing communications including strategy development, creative briefing, topical promotion and campaign execution
Work closely with company's research function to evaluate audience research used to make key decisions related to the brand promise and consumer advertising
Partner with Ad Sales Marketing on the construction of promotional opportunities and coordination/implementation on-air sponsorship elements
5 years in a broadcast or cable strategic Marketing environment, including client relationship management, or a similar size media organization or advertising agency
5 years of creative brief development
Visionary/breakthrough creative development & execution
Understanding of media/entertainment industries as well as the ever-evolving digital marketplace
Ability to foster in a culture that is creative driven

Director, Brand Marketing Pottery Barn Kids Resume Examples & Samples

Lead the marketing strategy, consumer insights and customer engagement initiatives for the Pottery Barn Kids brand. Work cross-functionally to present a cohesive and compelling brand experience tour target consumer that drives awareness, engagement, acquisition, traffic and sales to the brand
Apply experience, creativity and an innovative mindset to develop programs such as promotions, partnerships, store events, new store openings, and sweepstakes for the brand. Identify brand-appropriate marketing and business opportunities that are consistent with the brand’s voice and positioning
Identify, initiate and manage licensing relationships. Negotiate all business terms, manage creative approval process and foster relationships with licensors to further expansion of Pottery Barn Kids business
Lead the Pottery Barn Kids baby registry program, including customer insights, marketing plan, collateral, emails, online advertising, in-store events and other programs that drive registry creation and sales. Guide strategic direction for the brand’s registry program
Measure ROI for all partnerships and programs, based on several metrics: brand exposure, new name capture, and overall sales resulting from the program. Collaborate with cross-functional business colleagues to create a comprehensive summary of each program upon completion
Partner with Creative Services, Social Media, eCommerce, and PR teams to ensure coordination of campaigns and delivery against program objectives
Build strong working relationships with cross-functional business partners (including merchandising, e-commerce, creative services, direct marketing, public relations, finance, legal, care centers, catalog) to facilitate the execution and analysis of marketing initiatives
Initiate consumer research including focus groups and online surveys to understand the target consumers and measure brand KPIs
Oversee other marketing-related projects as requested
Proven track record of creative and resourceful approaches to unique business challenges
Demonstrated ability in making brand-appropriate strategic decisions
Self-motivated with ability to take initiative and pursue opportunities
Excellent organization and prioritization skills; ability to handle multiple projects simultaneously ranging from strategy to execution
Experience working with and presenting ideas to all levels of business partners, up to and including C-level executives
Excellent written, communication and presentation skills required
Works well independently and with a small team, project management skills and creativity a must
7-8 years marketing experience
Retail industry and project management experience required
Prior budget management experience required

Senior Director, Brand Marketing Resume Examples & Samples

Oversight of two team members ensuring all department projects are delivered on time and on budget, and with all necessary approvals. (15%)
Work closely with the SVP, Brand, and drive project management and strategies for the branding and marketing of three impact initiatives, collaborating with all necessary divisions across NGS, developing project roadmaps for branding and marketing deliverables, including, but not limited to, positioning documents, creative briefs, creative tool kits and style guides, and any other needed materials.(30%)
Direct positioning and branding efforts for the “Parks” cross platform event ensuring all materials, including but not limited to, positioning documents, creative briefs, creative tool kits and style guides, are delivered on time and on budget. Work collaboratively across all divisions to communicate goals and positioning and ensure materials executed within divisions are on strategy and on brand. (30%)
Direct the timely execution of all internal brand campaign materials including four brand videos for internal and external presentations, “brand central” exhibit, and other materials as needed.(15%)
Direct executions of other brand marketing projects including securing marketing support across NGS for priority cross platform events and other projects as they arise.(10%)
7+ years marketing experience, 5 years management experience

Director, Brand Marketing Resume Examples & Samples

Work with marketing management team and outside agencies to develop broad-reaching, strategic media campaigns to support original programming and brand initiatives
Craft marketing briefs for off-channel creative and media development
Create marketing presentations, which include key messaging to communicate strategic direction tied to media tactics
Lead creative and media briefing sessions as well as weekly status meetings
Work with all parties (off-air/on-air/media agencies/production) on execution of media campaign elements and ensure deadlines are met and within assigned budget
Guide development and planning of affiliate marketing and digital distribution programs
Work with media agency to develop on-strategy paid media campaigns across all platforms
Interface daily with internal groups to ensure all media plans/elements are in development
Meet regularly with media partners (print, OOH, digital) to stay current on media information and develop critical relationships
Work with research group and media agency to develop strategic approach, key insights and KPIs
Collaborate with internal and external teams on campaign performance and optimizations
Oversee annual budget, project budgets and quarterly reconciliation
Manage employees by overseeing process and workload and fostering employee growth
Minimum 7+ years of relevant consumer marketing/media planning experience
Experience working in the TV/entertainment space
Proven ability to think and write creatively, handle multiple projects and assignments concurrently and keep pace in a quickly moving department
Ability to propose and initiate creative solutions
Excellent communication and presentation skills; strong organizational and analytical skills; self-starter
Strong interpersonal and management skills with the ability to influence decision makers and strategic plans

Executive Director, Brand Marketing Resume Examples & Samples

Develop the TRU brand strategy, grounded in consumer insights, and bringing this to life via the key Micro Campaigns (e.g., Holiday). This will include writing briefs, and clearly laying out brand messaging and prioritization for key time periods, down to the weekly level where appropriate, including broadcast, and clearly communicating this to the brand team as well as agency, creative and integrated marketing partners. 25%
Serve as the toy category expert (across Core, E&E, Seasonal, and Learning) for Marketing and prioritize merchandising initiatives (in partnership with GMM), as well as serve as the key marketing contact for cross functional teams. 25%
This person will directly lead a team of 5 Directors, Managers, and Assistant Managers, as well as be the point in managing the Account Team at our lead Creative Agency on all TRU brand work, and lead much larger cross-functional teams to bring the TRU Micro Campaigns to life. The team will support the work above and also fully manage national sweeps and in-store events. 25%
Manage agency and cross functional teams (across Marketing, Merchandising, PR, Store Ops) as well as the ability to interact effectively with senior levels at TRU and with our partners. 15%
Rigorous, standardized results measurement (analysis, key learnings, and internal/external reporting) 5%
Competitive benchmarking/knowledge sharing 5%
12 – 15+ years Marketing – Brand Marketing, Agency Account Management, and/or Retail Marketing, including
Direct Reports 5 (1 Director, 2 Managers, 1 Associate Manager, 1 Assistant Manager) (Plus significant Cross functional and Agency Management)

Director, Brand Marketing & Insights Resume Examples & Samples

7-10+ years of related experience
Knowledge of media analytics platforms including MOAT, comScore, Omniture, SimpleReach, Kantar, Neilsen, Starch, MRI, Media Radar, Fusion, MPA 360, AAM
Familiarity with quantitative and qualitative primary research methods, along with how to develop consumer panels and communities
Great communicator and collaborator—both a manager and a team player
The ability to both “look up” and think conceptually and “look down” and execute exceptionally

Director, Brand Marketing Resume Examples & Samples

Develop and execute global marketing campaigns for the Hollister brand, balancing customer demographic insights and continued Hollister brand evolution
Create seasonal campaign calendars, distribute to internal teams, and develop meeting schedules to establish consensus and ensure cross-functional participation throughout process
Partner with channel leads (Web, Email, Media, Social, Stores, PR) to develop activations that engage the customer with each respective campaign
Work closely with Hollister Creative Director, along with key partners in Merchandising/Design/Styling, to effectively integrate product trends and creative initiatives into marketing strategy
Present campaign concept to brand/company leadership for approval
Deliver seasonal campaign hindsight to brand/company leadership, objectively measuring effectiveness of campaign across multiple performance metrics
Act as a thought leader within marketing and brand strategy, advocating for the Hollister brand across all levels within the A&F Home Office
Manage HCo Brand Strategy team, cultivating existing talent and actively participating in future staffing strategy
Bachelor’s degree required, preferably in Marketing, Advertising, Business or related field
8-10+ years Marketing experience with a specific emphasis on digital, brand strategy, and/or agency roles
2-3+ years directly managing a team
Prior experience leading and executing the development of marketing campaigns
Superb presentation skills and comfort leading conversation with all levels of an organization (up to/including C-level)
Deep knowledge of fashion retail customer demographics, preferably Gen Y / Gen Z

Director, Brand Marketing Resume Examples & Samples

Responsible for overall management strategy for marketing programs within the strategic brand management model, funded by partner licensees
Develop marketing programs for institutions within the strategic brand management model for local, regional and national marketing campaigns
Assist in development of concepts and strategic direction for national marketing campaigns to support collegiate licensed product across the retail marketing place
Leverage marketing campaigns with local, regional, and national retailers to increase sell-in (wholesale shipments) and sell through of collegiate-licensed products
Maintain communications with institutions, licensees and retailers about proposed, on-going and upcoming marketing campaigns
Collaborate with and manage internal and external resources to develop creative and execution solutions for marketing programs
Work closely with internal Partner Services to ensure that all CLC-owned brands and marketing campaigns are maximized by participating institutions
Cultivate relationships with and create opportunities for apparel and non-apparel licensees tied to CLC marketing initiatives
Track progress of marketing campaigns from ideation through execution and post-program analysis to ensure deadlines and goals are met
Collect performance data, images and other assets for use in marketing campaign recaps both for internal and external use
Develop various presentations, including those showcasing current, upcoming or past marketing campaigns using Power Point and other tools
Develop and collect content for CLC and CLC partner social media outlets and other digital platforms used for promoting the sale of college merchandise
Utilize research to develop ideas for to new business and marketing opportunities
Access CLC’s systems to run reports, update information and seek institution approvals on pertinent projects
Stay attuned to all trends related to consumer marketing across all platforms and retailer trends/growth plans
Work closely with internal Retail Development teams to maintain understanding of the college retail landscape, and to use that knowledge to further the growth of “college” at retail through marketing
Quantify the size and growth of key licensed products programs at retail within all distribution channels and specific retailers
Analyze output data from retail intelligence to develop growth plans
Develop and cultivate relationships with all major collegiate retail buyers and marketing staff within retailers
Manage the day-to-day communication with major retail buyers and other retail marketing/support staff within specified channels as it relates to marketing programs
Execute the Brand Marketing Division's annual goals and objectives as laid out by the Senior Director of Brand Marketing and Senior Vice President of Brand Development
Minimum 5 years of experience with consumer and retail marketing. Experience with major consumer, entertainment or sports brands a plus
Minimum of 3 years of supervisory experience
Knowledge of retail distribution channels and existing relationships with licensees and retail accounts preferred
Ability to demonstrate ideation, set strategy and lead execution
Substantial experience working with or managing internal or external creative resources/agencies and managing such relationships
Strong public speaking skills
Ability to provide creativity and inspiration to projects

Director, Brand Marketing Resume Examples & Samples

7+ years of creative project management experience at a leading agency, publisher or Fortune 100 brand, successfully implementing and executing on 360-degree marketing strategies
Track record of motivating and working with cross-functional teams to deliver innovative, disruptive, and breakthrough campaigns while successfully managing and delivering projects from ideation to execution
Strong attention to detail and ability to multi-task and see through multiple priorities
Exposure to high-touch and design-driven brands as well as high growth enterprises that play at the intersection of marketing and technology
Experience in fast-moving organizations and complex, competitive industries

Director Brand Marketing Resume Examples & Samples

Plan, choreograph and calendarize brand campaigns and tactics
Manage the creation of content and tactics including: social posts, player interviews, serialized social content, stunts, events, in-stadium signage, traditional advertising
Oversee the deployment of content to: owned sites (e.g., player pages), social channels, in-venue, paid media and PR
Collaborate with stakeholders (general managers, marketing, merchandising/buying, technology) to implement tactics and track success
Track and analyze brand awareness and brand health metrics to demonstrate impact and success
Understand customer segmentation, brand strategies and enforce brand and logo guidelines

Director Brand Marketing, Formalwear Resume Examples & Samples

Responsible for developing annual strategic marketing plans and execution of the business objectives across all brands including the development of campaign and creative briefs
Manage the Marketing Department Budget for the Formalwear brands. Delivery of all marketing activity within agreed budget. Direction of marketing staff where budgets are delegated. Work with finance on quarterly adjustments
Based on customer profiles, help to define brand positioning to maintain a differentiated brand strategy to produce the highest possible long-term market share
Determine and communicate ongoing and future business requirements, working with Store Ops, Store Design, IT and Sales Training teams to establish priorities
Direction and management of Marketing Managers and Project Managers in successful project development and execution, including budget management of projects, across all brands
Demonstrate ability to interact and cooperate with all company employees
Maintain professional internal and external relationships that meet company core values
Bachelors’ degree; MBA a plus

Director Brand, Marketing & Brand Management Resume Examples & Samples

Leads development of strategies for brand(s)/category(s)
Develops the marketing vision and strategies for promotions and programs
Leads and mentors cross-functional teams to develop products, programs, and plans
Builds strong relationships within a matrix structure to ensure alignment, achievement of business objectives, marketing message consistency and adherence to brand guardrails
Leads integration of financial activities, including planning, forecasting and business analysis, to drive brand/category planning and strategies
Communicates brand/category direction to internal and external partners
Cascades important time sensitive information to direct reports, peers, and leadership
Coaches and mentor teams to enhance knowledge of business and marketing fundamentals
Overall accountability for brand/category P&L and delivery of financial targets
Development and oversight of annual operating and marketing plans
Ongoing management of brand/category performance; identification and execution of topline and margin optimization
Work closely with R&D and Supply Chain to develop and deliver products/platforms as well as ongoing supply management
Experience in product or brand management, CPG, QSR or Retail (12+ years)
Project leadership in a cross-functional environment (12+ years)
Strong knowledge of marketing vehicles and marketing fundamentals
Must be able to work in a matrix environment; able to collaborate effectively cross functionally
Strong problem-solving abilities

Director, Brand Marketing Resume Examples & Samples

Manages the Brand Marketing team responsible for brand positioning, trade marketing campaigns, customer segmentation / customer lifecycle management and national promotions in support of Manheim North America / Canada, Ready Logistics / CentralDispatch and DealShield
Develops key brand messages / communication vehicles to include B2B website, creative development, brand standards, brand collateral and trade show exhibition presence
Manages resources and leads development of additional deliverables that effectively communicate and reinforce the brand positioning of Manheim, Ready Logistics, CentralDispatch, DealShield and any associated brands within Inventory Solutions
Manages the creative development process leveraging combination of internal design resources and external advertising agencies, to include project management and budgetary requirements
Works to coordinate / align resources to ensure industry events and partnerships are leveraged to deliver key messages around the Inventory Solutions Group brands
Works to coordinate / align resources to support listed responsibilities from adjacent Marketing functions within Inventory Solutions Group (Client Marketing, Product Marketing, CRM/Campaign Marketing, Market Consulting)
Works to coordinate / align resources to support listed responsibilities from adjacent Marketing functions (Market Intelligence, Research & Marketing Analytics, Industry Marketing, Public Relations)
Partner with various functional areas across Inventory Solutions Group to include Product Management, Sales, Sales Operations, Field Operations, etc. in support of driving business objectives
Assists Sales organizations in the development / delivery of marketing messages

Director Brand Marketing Intimates Resume Examples & Samples

Provides marketing leadership and functional excellence to develop and drive annual and LRP brand marketing plans for HanesBrands’ key brands, supporting brand sales, growth and equity objectives
Responsible for marketing consistency across all applicable categories and consumer touchpoints, ensuring that product, packaging, websites and all consumer communications are aligned with overall brand positioning
Develop marketing strategies and integrated communication plans leveraging digital and social media to drive brand sales growth
Responsible for evaluation of marketing programs. Effectively manage marketing investment to maximize ROI and optimize communications and marketing efficiency
In partnership with business unit Marketing leads and HBI Consumer Insights team, leverage insights to identify innovation platform opportunities for product lines, following the HBI “Big Idea” process
Identify brand extendibility opportunities and partner with business unit Marketing organization and/or licensees to develop appropriate market entry strategies for new category initiatives
Manage brand alliances and strategic partnerships to support brand positioning and equity
Maintains a high performance work environment and provides leadership throughout areas of responsibility to insure optimum internal and external partner relationships. Manage and develop direct reports in Brand Marketing team to ensure development of strong brand marketing and leadership skills
Provide brand marketing updates to senior management, key stakeholders and business unit Marketing and Customer Management groups as needed
Manage brand budgets including annual planning and monthly budget reporting Experience/Skills/Education Requirements
Minimum of 8-10 years’ experience in brand marketing, and a minimum of 4 years in a managerial/decision making capacity required
Expertise in brand management, marketing communications (expertise in digital and social media and PR required) and e-commerce required
Experience in agency management required
Experience in leveraging consumer data to drive online sales growth required
Demonstrated ability to work well under tight deadlines and work effectively in a matrix organization; the ideal candidate will have a highly collaborative style and excellent interpersonal/ people skills
The successful candidate will have outstanding leadership and communications skills, impeccable business ethics and a strong track record of creative thinking, critical thinking and problem solving skills
Knowledge of apparel marketplace and retailer trends a plus

Director, Brand Marketing Analytics Resume Examples & Samples

Evaluate Catalina campaigns using appropriate analytical methods. Provide actionable recommendations for future programs
Work with Sales partners to build strong, collaborative relationships with CPG Manufacturer client’s Brand Management and Market Research teams
Work with corporate technical staff in the development of new analytical products. Make recommendations for new ways of utilizing Catalina’s internal databases
Of industry standards for Consumer Packaged Goods (CPG) market research a plus
Strong multi-tasking, organizational, and time management skills

Senior Director, Brand Marketing Analytics Resume Examples & Samples

Think strategically about how Catalina can help address challenges being faced by Consumer Packaged Goods Manufacturer’s brands and mine extensive Catalina databases to create value added insights and recommendations which drive incremental programming on the Catalina Network
Design efficient & effective Catalina campaigns which maximize ROI for the client. Educate Sales partners and provide guidance on analytics best practices for program design and measurement
Perform simple to complex data analysis as required to meet the client’s analytical needs including SAS/SQL coding
Develop & deliver simple, impactful presentations which demonstrate the value of Catalina to the client
Minimum 7 years’ experience in an analytical capacity or CRM in an analytical capacity, designing effective marketing campaigns, evaluating performance of marketing campaigns, developing customer segmentations, creating predictive models
Minimum of 2 years’ recent experience in a client facing role
Ability to demonstrate a command of quantitative methods and statistical applications
Strong knowledge of Microsoft Office Suite (Excel, Word, Outlook, PowerPoint)
Knowledge of industry standards for Consumer Packaged Goods (CPG) market research a plus

Senior Director, Brand Marketing Resume Examples & Samples

Develop compelling creative that drives Quality Awareness and Purchase Consideration metrics
Create differentiated, effective and efficient Media Plans. (TV, Radio, Print, OOH, Viral)
Develop key brand health and success metrics and measurement tools
Evaluate market conditions and keep up-to-date on marketing trends and demographics of customers
Identify specific opportunities and capabilities required to strengthen the Hotwire.com’s brand and better differentiate it vs. key competition, based on agreed-to measures
Contribute as a key member of the marketing leadership team, participating in the overall direction of the business
Demonstrated leadership experience and a track record of results in a consumer-facing enterprise that is primarily driven through marketing, merchandising and technology innovation
10+ years in consumer marketing, with deep experience in offline channels, advertising development, and agency management
Demonstrated results working across Hotwire.com’s core and emerging form factors: TV, digital (e.g., pre-roll online video), magazine print/press, OOH, and radio. Including YouTube and viral campaigns
Demonstrated success in innovating around the consumer value proposition to enhance the competitiveness and profitability of the core product
Track record of building and developing high-performing teams
Exceptional results collaborating/partnering with global/regional teams and working effectively with others both internally and externally
Business Acumen: Demonstrate a keen understanding of basic business operations and the organizational levers (systems, processes, departments, functions) that drive profitable growth; draws from personal experience to quickly evaluate business plans and processes to identify data or recommendations that need further investigation

Director Brand Marketing, Amitiza Resume Examples & Samples

Develops cohesive franchise plan through engagement with key internal stakeholders (e.g. Marketers, Sales, Medical Affairs, Managed Markets, Finance/Forecasting)Maintains deep understanding of franchise's positioning including competitive analysis, customer, and market trends
Evaluates strategic choices; advises franchise lead on investment optimization & commercial decisions
Assesses overall brand performance and identifies opportunities for growth
Partners with Commercial and Sales Analytics and/or Med Affairs to generate insight on key performance drivers
Drives commercial excellence utilization; Challenges marketers to use data-driven insights
Responsible for LCM and data generation strategy in partnership with Medical Affairs & Forecasting
Works with Medical Affairs to define HEOR strategy & story
Deep understanding of pharmaceutical industry across a range of lenses (e.g Marketing, Sales, Medical, Access, etc)
Solid understanding of Market Research and secondary data analytics, including methodologies and outputs
Ability to leverage data to inform decisions, elevate others’ thinking, and get to the root of an issue
Capable of acting as a Thought-Partner for senior leadership and key stakeholders and as a mentor for marketers
Potential to be a future leader in the organization
At least 8 years experience with increasing responsibilities in sales, marketing or related function
Healthcare related experience
Experience in marketing positions at a commercial pharmaceutical organization
Industry/therapeutic knowledge – deep understanding of the pharmaceutical industry, key customer channels and varying therapeutic areas
Strategic Thinking – possesses a vision for the brand/franchise, builds a plan and executes to achieve
Executive Communication – ability to clearly and succinctly communicate (verbally/written) in a persuasive and appropriate manner at the executive level
People Development: Ability to set priorities, develop roles and responsibilities, and manage staff. Ability to assess strengths and weaknesses of staff members and provide suggestions for improvement

Sijcp Director, Brand Marketing & Loyalty Resume Examples & Samples

Partners with and brands to create strategies for activation within Sephora inside JCPenney to ensure A+ launches and brands are supported and maximized through marketing touchpoints including collateral, events, animations and product assortments
Represents marketing in key brand meetings, providing follow on sales data and helping brand partners drive their business within the Sephora inside JCPenney environment
Oversees marketing plans by world to ensure marketing campaigns align to the key merchandising strategies
Oversees Hot Now, all store events, pocket events and Beauty Insider tier specific events for Sephora inside JCPenney stores ensuring the themes and events align to overall business strategy and drive incremental sales volume
Responsible for the Beauty Insider strategy including migration of clients into higher tiers of the programs and engagement of one-time shoppers
Ownership of the Beauty Insider and client technologies roadmap to ensure best possible client experience in store
Manages of company-wide Beauty Insider campaigns within the Sephora inside JCPenney environment
Oversees Beauty Insider Sampling plan
Develops and attains key performance indicators for implemented marketing strategies and assesses success against the plan
Partner with Analytics to understand key client behavior and opportunities to drive incremental sales
Other projects as necessary

Director, Brand Marketing Resume Examples & Samples

Marketing Functional Excellence – Develop, direct and execute the Surgical Division’s marketing plans that achieve our long-term strategic plan. Execute all aspects of marketing functional excellence, brand development, customer insight development, products, claim strategy, promotion/messaging, executing through the field organization, pricing, customer acquisition and retention tactics. Responsible for direct-to-patient marketing initiatives as well as clinician and economic buyer strategies. Develop promotional strategies and tactics to achieve sales objectives. Collaborates very closely with Integrated Marketing and Upstream Marketing, Commercial Analytics, Sales, National Accounts, Healthcare Economics and Medical Education in the execution of the marketing plans. Develop actionable plans, influence acceptance by internal senior management, and leverage field sales force to gain buy-in. Work closely with supply chain to manage forecasts/inventory strategies and any global allocation decisions
Talent Management– Attract, hire, and develop marketing talent and leadership capability. Manage succession planning and employee development to ensure a strong talent pipeline for all key positions within the Surgical Brand Marketing team. Lead by example through objective setting, performance management, regular communication and feedback, staff development, and appropriate rewards/recognition
Strategic Planning – Develop, direct and execute the Surgical annual business plan. Ensure that the marketing plans, programs, revenue and expense goals are achieved. Identify new markets, product extensions, and/or applications that will support continued business unit growth. Directly contribute as a key voice and in the creation of the 5-year Strategic Plan
Market Insights and Customer Relations – Ensure continuous monitoring of business and product strategies based on market developments and competitive product offerings. Oversee the development of business plans and product positioning in the market to meet customer needs. Proactively develop relationships and interact with customers and Key Opinion Leaders. Collaborate closely with Commercial Analytics, Sales, and Competitive Intelligence. Establish relationships with key customers, professional associations, and key governmental agencies to develop advocates and educate influential leaders
Strong understanding of the healthcare system
Experienced in life sciences, launch and pricing
Experienced leader with proven results in leading a large, matrixed group of employees, making authoritative business decisions, and accounting for results
Highly accountable, with experience in managing complex projects with ambitious milestones, having accomplished milestones on time and on budget
Potential to absorb complex technical product knowledge
Demonstrated competitive and strategic mindset
Strong analytic ability
Strong project management and excellent written and verbal communication skills
12+ years of experience in marketing, strategy, sales or business development role

Director, Brand Marketing Resume Examples & Samples

4-year degree from an accredited university in Business Administration, Marketing, or related major
8+ years of relevant professional experience in marketing or related function, demonstrating progressive career growth and pattern of exceptional performance
Lifestyle branding / brand marketing experience
Ability to synthesize and interpret information, communicate actionable insights, and develop a 1-2 year marketing plan based on those insights
Proven ability to lead and work with cross-functional teams in support of specific business priorities
Team player that works well with counterparts from various functions/departments and has the ability to influence the work of counterparts without direct reporting accountability
Proven ability to develop successful, consumer-insight driven brand campaigns and programs with budget of at least $10M
Must be skilled in developing and executing integrated marketing communications approaches, to include TV, print, online, social, experiential, direct marketing, etc
Must have experience managing media plans, creative development and production for both online and offline communications
Ability to deeply understand brand business needs and translate those needs into actionable and measurable marketing plans that drive commerce and elevate consumer perceptions of the brand
Can work collaboratively with the digital and SoCal teams
Can operate in a matrixed organization with brand, owner, franchisee and marketing stakeholders
Exudes and opportunistic thinking mentality demonstrated by never being satisfied with current results, means or methods
Is intellectually curious about the business and best in class marketing approaches both inside and outside the lodging category
Continuously improves the structures and processes of program area
Puts systems and processes in place to manage performance
Maintains expert technical knowledge and skills and models their use for others
Models and coaches others on maintaining compliance with applicable laws and regulations
Builds partnerships across teams to solve complex issues and improve performance
Analyzes unique technical issues, systems, or problems that have broad impact
Generates and communicates the business case for applying innovative technical solutions that create value and/or mitigate risk

Senior Director, Brand Marketing Resume Examples & Samples

Recruit and hire a high-calibre brand management team
Oversee the career development of five direct reports so that business needs are met, and ensure they grow personally and professionally
Create an environment that nurtures innovation and entrepreneurial spirit
Challenge teams creatively and strategically to produce their best work
Steer the development for internal marketing
Lead business management while driving customer-focused change
Support marketing integration and franchise management
Work collaboratively with the global development team, and influence U.S. market leadership

Senior Director, Brand Marketing Resume Examples & Samples

Lead and orchestrate the Brand Marketing team to successfully develop strategies, objectives and integrated go-to-market plans for UOPX; direct and optimize annual integrated marketing and business go-to-market plans, including budgets, integrated media/channel plans, and Public Relations activation
Lead B2B strategy and go-to-market plan and works directly with UOPX E2B team to drive results with leading corporate employers; lead analysis of performance of all programs’ performance, including cost-per-lead ROI; utilize analyses to determine future plans
Prioritize go-to-market plan efforts to ensure most significant impact to UOPX is achieved; design sustainable approach(es) for prioritization, simplification and focus; partners with Strategy & Insights team to refine targeting and enhance go-to-market plans and communication approach
Lead the efforts of internal cross-functional teams and external agencies to ensure quality, on-time delivery of marketing programs across multiple channels; lead strategy development, orchestrate the development of creative briefs, and facilitate integrated campaign/program plans including, but not limited to broadcast, print and digital advertising, mail and email campaigns, website and social media, public relations and events/trade shows
Facilitate, prioritize and synchronize content needs for institution, initiatives, and segments for the relevant sections of the Phoenix.edu web site
Provide oversight of performance and tracking reports for marketing programs, leading team to optimize campaign activity for continuous improvement
Select, mentor, coach and evaluate administrative staff; establish and monitor appropriate employee performance objectives; prepare and present employee performance reviews; implement mentoring and coaching plans, or disciplinary action, where appropriate
Shared management of P&L to successfully identify and set direction to meet identified KPIs as outlined above

Director, Brand Marketing Resume Examples & Samples

Develop brand marketing strategies that will guide our brand efforts
Lead day-to-day program operations to ensure that campaigns are on-target, on-budget and aligned with core brand and business objectives
Build and lead a team in the execution of the strategies and programs
Collaborate with creative, content, sales, PR and production teams through ideation, execution and launch
Lead the management of agency and external vendor relationships
Manage communication with key stakeholders at various levels within the organization
Establish key performance indicators and measure results for each project
7+ years of experience in advertising, marketing, or brand management for brands with proven ability to develop effective and engaging advertising and integrated marketing programs
Deep connection with the lifestyle brand ecosystem, including Entertainment, Music, Sports, Fashion, etc
Strong management and leadership experience with the ability to lead a team remotely and drive multiple cross-functional projects
Demonstrated ability to think strategically about complex projects and assess a variety opportunities
Exceptional interpersonal skills with a successful track record building engaged and talented teams
Excellent project leadership skills with great attention to detail and an eye for creativity/design
Experience working and thriving in a fast-paced environment that requires lots of multitasking and thinking on your feet
Must be a motivated, self-starter who can thrive and have fun in a changing environment where he/she will have a big impact on the future of the company

Director, Brand Marketing Resume Examples & Samples

Develop and execute strong MPV strategy that meets and exceeds established program and vertical goals and proactively report back to Brand VP/CMO. Must identify opportunities across programs within a vertical and present solutions to increase efficiency and effectiveness
Work closely with demand generation management to optimize marketing strategy across the vertical and ensure best practices are communicated down to Managers and Coordinators
Manage Brand Marketing Managers with responsibility to drive their performance to hit established goals and work alongside managers to oversee university partner relationships
Demonstrate clear expertise in market, industry and partner management
Drive new product development with program operations and GMs
Build and retain a strong cross-functional team and support their professional development
Demonstrated experience in driving strategy and leading teams
Strong background in project management
Must be highly organized and have great attention to detail
Expert knowledge of Microsoft Office
Experience with Salesforce, Google Analytics and Tableau is a plus
Solid verbal, written, and interpersonal communication skills and the ability to work on cross-functional teams
Ability to work with a diverse team in a fast-paced environment
Enthusiasm and the ability to thrive in an atmosphere of constant change

Director, Brand Marketing Resume Examples & Samples

10+ years of marketing experience - a mix of client and agency experience highly desirable
A clear track record of defining, nurturing and growing brands globally
Deep expertise in planning and taking products / brands to market
Experience working with world class creative teams and managing agency relationships
Expertise in content marketing and social media highly desirable. Strong creative and editorial sensibilities
Independent, flexible self-starter who thrives in a fast-paced, high volume environment
A leader who can set vision and inspire others

Director, Brand Marketing Resume Examples & Samples

Demand Creation:Lead and develop targeted marketing programs, focused on key lifestyles and consumers, to drive awareness, interest and desire for the Wrangler brand and its products
Brand communications strategy: Drive execution of brand strategies and marketing plans, so as to consistently generate profitable revenue growth and build brand health and equity scores
Brand Playbook: In conjunction with senior leaders, develops the Brand Playbook and manages business units’ adherence to it. Works to ensure and preserve brand integrity and value in the marketplace
Marketing/Brand Leader: Provides high level of marketing skills and expertise to the company by building, developing, and managing a strong Demand Creation team along with effective plans to achieve key objectives of the company
Communications Platforms.Manages all communications initiatives that are appropriate and relevant for key lifestyles and target consumers. Works with staff and external agencies to develop unique, targeted and relevant consumer strategies which support brand plans
Retailer focus.Works closely with key retailers and Sales team to optimize the brand’s presence, brand strength and sell-through with wholesale customers and within their retail environment
Marketing Budgets:Oversees and manages marketing/brand budget and allocation of marketing dollars
Consumer Packaging:Collaborates with lifestyle business units to ensure superior product packaging that is well-branded and easily understood by consumers
Presentations:Develops (and often presents) brand presentations for internal and external use
Vision.Creates the brand vision for relevant consumer targets/lifestyle segments
BS/BA degree required in Business, Marketing or related field of study; MBA preferred
10+ years integrated brand marketing experience, leading multi-functional marketing-focused teams
Proven leadership and management of a multi-functional, multi-level marketing team
Experience in strategic planning and collaboration for long term growth initiatives
Strong track record developing branded national communications plans (advertising, media, promotions, endorsements)
Excellent written and oral communication skills, including presentation skills in all media formats
Balanced blend of analytical, strategic, practical and creative thinking skills
Proactively collaborates with internal partners to create a results driven, team oriented environment
Excellent personal-, team- and time-management skills
Thorough knowledge of quantitative and qualitative consumer research techniques
Successful experience with brand building and strategic brand marketing
Demonstrated ability to manage/lead outsourced marketing activities (ad agency, media agency, in-store marketing agencies)
Demonstrated expertise at creating marketing programs that have breakthrough branding and highly persuasive impact

Director, Brand Marketing Resume Examples & Samples

Demonstrated leadership within a complex, global organization with the ability to lead and inspire through influence
Critical and systemic thinker able to develop strategies that achieve commercial and business results
Ability to create and execute research to drive deep understanding of the customer and market requirements to inform brand strategies, activation and brand performance
Ability to develop strong working relationships with senior executives, operations, finance, communications, marketing and sales team members
Strong project management skills to manage global, cross functional projects with demonstrated ability to multi-task and set priorities within tight timelines and high expectations
Superior written/verbal skills, communications skills and experience creating high quality presentations for executive audiences
Proven ability to handle sensitive and confidential information ethically and responsibly
Demonstrated track record of strong leadership. Excellent communication skills and creativity are critical
Must be able to collaborate and influence in a global, matrix environment to effectively balance Regional and functional priorities for win-win results
Bachelor's degree in Marketing, Business or related curriculum
MBA preferred
10-15+ years’ experience with progressive responsibilities and proven results in strategic brand and marketing management in fields such as high tech, consumer products, or IT. B2B marketing and brand management experience preferred

Director, Brand Marketing Resume Examples & Samples

Brand development/Competitive Intelligence
Lead consumer research to determine compelling positioning
Ensure messaging, tone and imagery are consistent across all customer-facing touch points

Senior Director, Brand Marketing Resume Examples & Samples

Owning the DairyPure P&L. Delivering the 2017 operating income target
Leading the DairyPure situation assessment and building the 2018 annual marketing plan
Leading all aspects of the 2017 sour cream launch
Ensuring milk and all existing line extensions are achieving velocity targets
Managing a $20MM+ marketing budget
Defining distribution, shelving, merchandising, & pricing framework for the sales organization
Hiring and managing one direct report
Leading a research contractor through insight development and consumer validation initiatives
Leading media, creative, and packaging development agencies through the briefing process, plan execution, and post-analysis
Partnering with field marketing and sales to execute regional overlays to national initiatives
Leading quarterly brand reviews
Bachelor’s degree in Marketing, MBA preferred
Classically trained brand marketer with experience in turnaround organizations preferred
Strong general management disposition. Able to quickly connect decisions & actions to P&L impact
Exceptional strategic agility. Able to connect incomplete data and frame consumer strategy, then translate consumer strategy into business strategy
Strong business acumen and financial agility. Able to quickly internalize all aspects of a complex budget and respond quickly to FP&A needs. Able to direct FP&A resources to build P&Ls and capital plans
10+ years-experience leading large national CPG brands
Excellent agency leader. Able to write concise briefs and inspire agencies to do amazing work
Dairy and/or beverage category experience preferred
Strong communicator. Able to effectively sell ideas to the executive leadership team and secure alignment
Strong people skills. Able to effectively work with marketing team peers to help deliver the broader marketing team agenda
In partnership with Revenue Management, able to quickly make fact based pricing decisions
DSD and warehouse route to market experience a plus
Bias toward action without the need to delegate
Able to manage large SKU portfolios across many manufacturing locations
Able to operate in a lean organization with limited marketing resources
Proven success leading the following types of initiatives from consumer insight, through validation, to in market execution and post-analysis

Director, Brand Marketing Partnerships Resume Examples & Samples

In partnership with the Senior Director, Global Partnerships and VP, Brand Experience, establish a clear vision, roadmap and go to market strategy for lifestyle and technology partnerships and deliver against objectives and key results
Possess a deep understanding of the technology sector especially in areas of innovation and strategic positioning with an emphasis on travel
Be on the forefront of partnership marketing, advocating best practices and driving innovation by capitalizing on TripAdvisor’s suite of partner offerings
Identify, develop and negotiate brand partnerships, co-marketing and promotional relationships with major brand partners who are a fit with the TripAdvisor platform
Build and maintain a pipeline of new business prospects and develop and maintain strong relationships with key decision makers
Turn insights & trends into compelling narratives reflecting how TripAdvisor platforms can turn a partner brand into a fully realized strategic partnership and with scale
Ensure the business development teams fully manage the end-to-end process from business development, negotiations, execution and transitioning to account management
Identify areas of growth for existing partners to capitalize and maximize
Understand full scope of partner prospect business including industry trends and priorities and determine how a TripAdvisor partnership is a fit strategically
Work closely with TripAdvisor Ad Sales and Ad Solutions to create enterprise-wide strategic partnerships
Collaborate cross-functionally with key business leaders to drive solutions and opportunities for partnerships function

Senior Director, Brand Marketing Resume Examples & Samples

Brand Leadership: Lead the brand vision and equity globally, define the annual product plans, and marketing investment strategy that optimizes our creative execution, delivering on the company’s top goals and objectives. Solidifying the markets that we are focusing on, and establishing brand love
Content & Media Excellence: Establishing an impactful way of storytelling through new and unique media and creative opportunities. Nurture internal and external resources for creative, media, design and storytelling needs
Operational Excellence: Establish processes for optimal creative development and horizontal production and efficient time to market
Partnership Excellence: Develop relationships with internal and external stakeholders to create holistic and impactful programs that leverage the best assets of everyone
10+ years of relevant work experience at highly awarded interactive or advertising agencies and/or experience of marketing creatively awarded brands - the most creatively iconic the better
Experience in fast-cycle businesses with complex product lines or a heavy technology innovation component that is strongly tied to a brand and impacts bottom-line through competitive product advantage in the market
Proven track record of success in building a top consumer brand with multiple product launches, and integrated, multi-channel marketing
Marketing pedigree combining a customer centric, analytical mindset with creative thinking in order to identify brand DNA, build the brand and move the business forward
Mixes strategic and tactical marketing in his/her approach and uses superb business judgment and embrace analytics to identify, prioritize, structure and solve complex business problems
Experience in or has built powerhouse marketing teams skilled in emerging media content, social media, ecommerce and retail marketing
Confident, hands-on leader with a collaborative, open management style that fosters participation and contribution among others. A flexible nature, combined with the ability to change and increased responsibilities comfortably
Ability to effectively champion and implement ideas, influence others and establish credibility to make tough decisions and achieve results at all levels of the organization on a timely basis
Effective communicator inside and outside the organization at the leadership, partner and peer levels
Self-starter instincts combined with high energy, action-orientation, and rapid decision making skills
Strong work ethic and the ability to foster a proactive and positive “can do” work environment with focus on action and outcomes
Experience working in an entrepreneurial environment – preferable candidates will have worked alongside a creative founder or CMO who is actively involved in the brand message
Passion for our mission of fixing the world's food crisis by helping consumers make the right food choice the easy food choice

Director, Brand Marketing Resume Examples & Samples

Brand strategy – Lead brand governance and strategy for the Hertz portfolio of brands across all touch points to ensure they meet brand strategy; including segment, target, position, value proposition & brand identity
Media – Liaise with Digital and Social teams for search/display/social to ensure campaigns are meeting branding needs and adhering to brand voice, tone and persona etc
Agency management – Day-to-day management of external creative agencies
Partner with all cross-functional teams to oversee and activate the brand strategy across the 4 P’s
Lead integrated marketing communications efforts that will drive against business goals
Identify and champion projects that will have brand and business impact
Manage brand marketing budgets
10 years of experience in Marketing. A proven track record in management positions
Brand Marketing
Agency Relations
Excellent communications, both verbal and written

Associate Director, Brand Marketing Resume Examples & Samples

Ideation; writing and presentation; project management including event execution
Development of integrated marketing proposals across a variety of selling categories and budget levels
Act as the client-facing lead and project-manage sold programs across media platforms; engage and oversee internal departments (Creative, Experiential, etc.) and outside vendors to achieve successful outcomes
Support department signature programs, including owning activations within larger tentpole events and executing media sponsorships that are part of them
Minimum of 3+ years of experience in integrated marketing within the media industry
Ability to manage multiple projects and priorities in a high-volume, fast-paced work environment
Strong knowledge of digital and mobile advertising capabilities and implementation
Experienced with InDesign, Microsoft PowerPoint, Word, Excel, and Adobe Acrobat
Strong understanding of current social media platforms

Director, Brand & Marketing, Asia Pacific Resume Examples & Samples

University degree required. Master’s degree in related field preferred but not essential
Lodging industry experience is strongly preferred
Prior brand management experience required including partnership with global brand management and marketing teams

Director Brand Marketing Resume Examples & Samples

Working with the exec team to define the AdRoll corporate positioning
Work with our Go to Market team to translate our corporate positioning into product positionings and then creatively bring them to life in marketing material / campaigns
Own the vision for AdRoll’s brand voice, tone, and personality
Brainstorm and inspire bold campaigns that break through industry noise and capture hearts / minds of marketers
Manage our PR strategy
Manage a team of 10 across PR and creative
Direct external creative agencies where appropriate
Work with regional teams to develop campaign channel plans to execute brand marketing messages in channel
Manage the internal creative studio to execute on our global marketing asset design requests
5 - 10 years experience in a brand marketing role in a related field e.g. B2B tech
Experience in repositioning a brand
Experience in creating marketing campaigns from scratch
A strong grasp of digital marketing techniques
Experience managing teams of circa 10 people
Experience managing an internal creative team
Hands on PR experience

Director, Brand Marketing Resume Examples & Samples

BS/BA degree required in Business, Marketing or related field of study
12+ years integrated brand marketing experience in a B2B and B2C organization. At least 5 years of people management experience
Strong track record developing branded national marketing and communications campaigns
Expert understanding of how content plays an integral role in brands overall messaging strategy as well as SEO, digital and social strategy
Demonstrated expertise in creating marketing programs that have breakthrough branding and highly persuasive impact
Balanced blend of strategic, practical, analytical and creative thinking skills
Function as both a “leader” and “doer”. Provide leadership for members of the marketing team while executing tasks as a “hands-on” member of the team
Excellent presentation, written and oral communication skills to effectively interact with internal and external customers and influence senior leadership
Proactively collaborates with cross-functional teams to create a results driven, team oriented environment
Demonstrated ability to effectively lead/manage external vendors and agency partners

Director, Brand Marketing Resume Examples & Samples

Game brand marketing strategy: Lead the global brand strategy for WB Games existing mobile titles as well as new mobile games in development
Creative agency relationships: Own the relationships with creative agencies to drive brand ideation and high end creative assets; define a playbook for leveraging this work to drive internal creative services production
Creative services: Via a Creative Services Lead who will report to you, manage internal, contractors and vendors to cost effectively and dynamically produce creative assets required for all channels, with a specific focus on assets used for paid user acquisition which will require fast iteration and close attention to conversion metrics
Studio collaboration: Develop, socialize and refine with your publishing colleagues the right process for working with the games teams during game development to fulfill the goal of developing world-class game brands
Franchise brand assurance: Solicit feedback and direction from franchise and IP partners to ensure approval and buy-in of brand strategy, positioning and creative
Campaign ideation, planning and execution: Drive effective brand campaigns across all consumer touch points, working with all publishing disciplines to support via tailored creative a coordinated campaign for both launches and live titles across all key channels
Cross team partnership: Build relationships and drive influence with key stakeholders including studio heads, art directors and publishing leads to drive results, many of whom will not directly report to you
Thought leadership. Be a thought leader and brand marketing evangelist for how to build and grow game brands in a digital, service-based environment with the player’s experience and the game’s success central to our efforts
Insights: Initiate insights studies to help inform brand and marketing strategies and communications. Leverage insights derived from multiple sources to form conclusions and recommendations
Metrics & Analysis: Conduct post-campaign analysis to assess ROI of campaigns. Develop benchmarks and a firm understanding of market norms and competitor initiatives
Finance: Manage budgets and headcount against objectives and deliverables
BA/BS required; MBA preferred
While not an absolute prerequisite, games brand marketing experience, especially with mobile and/or free-to-play games which require continuous player lifecycle management and ongoing interaction and innovation, will be highly beneficial
Significant tenure as senior Marketing Manager or a Brand Director with responsibility for developing and executing brand strategy on numerous products
Experience managing large scale global or multi-regional campaigns that have included TV and required high production value assets
Consumer and/or player marketing skills honed across the product lifecycle; ideally have experience on both agency and client side
Record of achievement leading a brand marketing effort, potentially building a team and delivering results across numerous products/games/services
Comfortable and experienced working with top entertainment/lifestyle brands thru product lifecycle including managing approval cycles and working with the overall parameters required of the key brand stakeholders
Exceptional presentation skills and the ability to both inspire and influence. Able to convey the value of building strong brands
Comfortable and accomplished with using data and information to derive actionable insights
Exceptional organizational and project planning skills to manage multiple projects with varying and/or overlapping deadlines and deliver exceptional work
Ability to adapt to a rapidly evolving market; accustomed to being flexible and agile to accommodate changing priorities as campaign and game performance dictates
Ability to travel as required to visit with and partner with Studios and collaborate with colleagues in Burbank

Executive Director, Brand Marketing Resume Examples & Samples

Develops comprehensive physical and digital distribution product and trade promotions for the theatrical library
Responsible for outlining annual release schedules and identifying priorities
Oversees the development of physical and digital library product strategy and release plans, including input on all campaign materials to ensure strategic consistency
Utilizes volume forecasting tools, competitive analysis, pricing models and retail observations to prepare thorough P&L analysis on a by-title basis
Responsible for the successful launch of new DVD/BD/Digital library releases. A successful launch involves: Creation of accurate and thorough Marketing Plans and Creative Briefs inclusive of an identified unique selling proposition; Development of break-through consumer campaigns including the utilization of traditional and new media tools including social media activation and fan community engagement; Development of creative assets including print ads, TV spots, online creative, digital marketing tools, packaging and promotions (where applicable); Timely solicitation and sales communications
Renovates marketing strategy on existing franchises to preserve brand equity and ensure continued success on these properties
Works with cross functional teams, including national promotions, retail marketing, publicity, media/research, legal, operations, planning and sales, to design the marketing mix that is optimum for each release and to ensure each project meets all deadlines
Ensures the day-to-day execution and timely implementation of all plans, including managing internal and external processes and approvals
Stays on top of trends to anticipate and react to competition and consumer attitudes and behavior
Analyzes the performance of each initiative to improve future performance and works with cross-functional teams on post mortems
Secures approval from Executive Management and communicates plans to the greater organization
Manages and develops direct reports
Minimum of BS/BA degree, preferably in Marketing or related field
Minimum of 6 years of product/brand management/retail marketing in a studio or consumer packaged goods environment. Previous P&L management and accountability a must
Proficiency with MS Office Software (e.g., Excel, PowerPoint, Word)
Must demonstrate strong knowledge, business and fiscal acumen in the area of Home Media
Experience managing and developing direct reports preferred
Effective communicator and presenter to varying levels of senior management
High critical thinking, analytical, Strong attention to detail, reasoning and problem-solving skills
Firm grasp on financial and P&L models
Demonstrated ability to develop and effectively manage direct reports
In-depth knowledge of theatrical and home entertainment product

Assistant Director, Brand Marketing Resume Examples & Samples

Bachelor’s degree in marketing, communications or a related field
Three to six years of experience in brand, marketing and/or creative environment
Software expertise in PowerPoint, Word, Excel, project management tools; Drupal content management systems, Adobe Creative Suite (basic design ability) and HTML a plus
In-depth knowledge of the full creative project life cycle (across a wide variety of media)
Substantial planning and project management experience in leading brand marketing design and infrastructure projects within complex organization/s. Brand management within decentralized, stakeholder-driven environments a plus
Proven experience working with brand identity, application, extension, and brand initiatives and/or campaigns, preferably in stakeholder-driven environments. Understand how to plan for and manage the many aspects of effective brand implementation, including managing brand development/evolution, developing brand tools and infrastructure, and communicating to stakeholders
Proven experience managing multiple projects and many-faceted budgets to bring results in on time, on goal, and on within financial constraints. Know how to manage and execute creative projects, including project planning, needs scoping, stakeholder buy-in, design review, vendor selection/management, and production. Able to manage work of multiple teams and resources (creative firms, agencies, freelance resources) to meet brand marketing goals. Effective communicator to keep all parties informed and engaged
Problem solver. Demonstrated strong decision making skills based on experience and good judgment
Ability to negotiate, with diplomacy, in difficult situations with both internal and external groups. Provide advice and counsel, using persuasive skills, to help align people around a common vision. People person, collaborative style
Demonstrated verbal, written and editorial skills, including
Familiarity with and interest in health care/sciences, and the role of a public research university
Experience in marketing campaign development

Senior Director, Brand Marketing Resume Examples & Samples

Work with the integrated marketing and sales teams to strategize, create, and write omni-channel proposals
Create effective and engaging communication of those opportunities in writing and in person
Develop budgets related to promotional/added-value programs and branded content
Create/update presentations, sell sheets, mailers, and other tools to support advertising sales efforts
Operate with a superior level of client service in all client-facing communication
Strong writing and creative thinking abilities

Associate Director, Brand Marketing Resume Examples & Samples

Development of integrated marketing proposals across a variety of selling categories and budget levels, with a focus on the Kitchen, Tech/Telecom and Thought Leader categories, among others
Work alongside the Collection’s Branded Content strategy and activation leads from ideation through execution as needed
Act as the client-facing lead, and project-manage sold programs across media platforms; engage and oversee internal departments (Creative, Experiential, etc.) and outside vendors to achieve successful outcomes
Support department signature programs, including owning activations within larger tentpole events and executing media sponsorships associated with signature programs
Minimum of 6+ years of experience in integrated marketing
Demonstrate excellent strength in writing and presenting proposals
Experience working within the Tech and/or Thought Leader categories for a large digital, integrated, and/or branded content driven platform
Ability to manage multiple projects and prioritize workload in a fast-paced environment
Ability to work independently and co-exist within a team setting
Strong knowledge of current digital, social, and mobile advertising platforms and ability to implement into everday work
Experienced with Keynote, Microsoft PowerPoint, Word, Excel, and Adobe Acrobat

Director, Brand Marketing Resume Examples & Samples

Manage all custom program budgets
Minimum of 7+ years of experience in integrated marketing within the media industry
Strong writing and creative-thinking abilities
Demonstrated strength writing proposals
Experience executing sponsored activations at large events and retail/boutique events

Director, Brand Marketing Resume Examples & Samples

Manage and develop the team of marketing managers to meet the evolving needs of the business
Accountability for brand marketing critical metrics
Design, implement and relentlessly optimize our brand marketing growth strategy (building brand equity & driving profitable new user growth)
Manage external agencies, technology partners and internal partners (brand marketing, analytics and merchandising teams) to deliver return on investment focused campaigns
Ensure timely and seamless activation and amplification in market for greatest business and brand impact
Manage and track Brand Marketing budgets and accruals process, ensuring effective budget utilization, working with finance on budget forecasting and incremental investment business cases
Work with Analytics as well as Research & Insights to conduct and distribute regular post campaign reviews on all campaigns and projects including test and campaign results, lessons learned and standard methodologies which can be applied throughout the Americas and Globally
Help Set and implement vision, strategy and goals for marketing programs including a clear positioning strategy for premium and mass marketing
Through an easy grasp of metrics and quantitative analysis, turn data into actionable programs
Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, or communications
Minimum of 10 years of experience in either an advertising/media agency or a “B-to-C” marketing organization
Analytically minded approach and good problem solving skills
Demonstrated success as In-House Brand Leader and/or Account Director at Agency
Background in leading or using research and consumer insights for creative development
Experienced in managing and developing teams of marketers that have successfully grown the core KPIs of the business
Led and have grown an international brand, including experiences in consumer product marketing, brand advertising, digital marketing, and merchandising
Sophisticated understanding of both on and offline marketing techniques and principles
Demonstrates excellent business judgment and can move and evolve with the fast-changing needs of the company
Solid knowledge of marketing and/or marketing principals
Must be able to prioritize and organize multiple work assignments
Ability to conduct work in a self-directed manner with limited supervision
LI-AW1

Director, Brand Marketing Resume Examples & Samples

Brand strategy – Lead brand governance and strategy for the Entrust Datacard portfolio of brands across all touch points to ensure they meet brand strategy; including segment, target, position, value proposition & brand identity
Create distinct and recognizable personalities designed to connect with key segments and drive affinity for the Entrust Datacard portfolio of brands
Bring the differentiated value propositions for our brands to life through rich, engaging marketing campaigns working closely with the Director of Marketing Programs
Develop, implement and measure integrated marketing communication programs across paid, owned and earned channels working closely with the Director of Digital Marketing
Act as a strategic advisor and/or lead in the event of a merger, acquisition or new product brand introduction
Curate, architect and promulgate centralized brand assets
Bachelor’s degree required in brand marketing, integrated marketing communications or related role
Ten years of b-to-b content experience, preferably a blend of content strategy, content creation, creative and solution/product messaging experience
Five or more years in copywriting/creative direction
Minimum five to eight years in leadership and management roles
Proven experience leading change and building consensus in a highly matrixed organizational structure
Strong leadership skills, excellent communicator, collaborator and presenter
Strategic communications, strong written communications and live presentation skills
Creative and enthusiastic individual, producing high-quality work that communicates effectively and is compelling to the target audience
Be a strategic thinker, driving collaboration, using insightful judgement and demonstrate initiative
Internal influence and relationship building
Must be able to lawfully work within the US and have unrestricted work authorization for US
Digital publishing, content strategy and/or enterprise content management
Copywriting and editing

Director, Brand Marketing Resume Examples & Samples

Develop an intimate understanding of our customers and their motivations to make recommendations and drive change across Ellucian culture and market perception based on your insights
Develop and implement our brand strategy, including developing and implementing engagement and amplification plans as well as internal brand adoption and adherence, with recommended budgets for support consistent with strategic initiatives
Partner with the marketing, sales, product, R&D and customer success teams infuse our brand into our holistic customer experience and reinforce our brand story
Lead the process for the continuous evaluation of trends and adjust marketing strategy to capitalize on shifts in the marketplace, especially among students
Ensure that all content, online and offline, for new and existing customers, is consistent with visual identity and brand guidelines, tone of voice, and, where relevant, optimized for distribution both in print and digital, across different marketing channels
Partner with corp comms to build awareness through social media and to engage customers and stakeholders
Coordinate the roll out and execution of naming architecture and other large scale efforts that require brand to be a core lens
Establish and drive key metrics contributing to overall brand value and health
Build a customer-centric marketing culture
Work with UI/UX and Customer Engagement on a consistent brand experience, not just the look and feel
Guide the executive team during strategic planning and situation assessments by incorporating consumer learning into brand strategy and providing direction regarding brand progress and opportunities
Create an environment of new ideas to help amplify our brand and build affinity internally and externally
Protect our brand through the proper company enablement and consistent management practices

Download Director, Brand Marketing Resume Sample as Image file

Related Job Titles

Director, Marketing Resume Sample

Director, Marketing Analytics Resume Sample

Manager, Brand Marketing Resume Sample

Director, Digital Marketing Resume Sample

Director, Integrated Marketing Resume Sample

Senior Director, Marketing Resume Sample

Associate Director, Marketing Resume Sample

Director, Global Marketing Resume Sample

Marketer Resume Sample

Brand Marketing Resume Sample

Marketing Director, Solutions Resume Sample

Marketing / Brand Manager Resume Sample

Browse More

Director, Brand Marketing Resume Samples

The Guide To Resume Tailoring

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies

Tailor your resume & cover letter with wording that best fits for each job you apply

Resume Builder

Resume Builder

15 Director, Brand Marketing resume templates

Read our complete resume writing guides

How to Tailor Your Resume

How to Make a Resume

How to Mention Achievements

Work Experience in Resume

50+ Skills to Put on a Resume

How and Why Put Hobbies

Top 22 Fonts for Your Resume

50 Best Resume Tips

200+ Action Words to Use

Internship Resume

Killer Resume Summary

Write a Resume Objective

What to Put on a Resume

How Long Should a Resume Be

The Best Resume Format

How to List Education

CV vs. Resume: The Difference

Include Contact Information

Resume Format PDF vs Word

How to Write a Student Resume

Director, Brand Marketing Resume Examples & Samples

Director, Brand Marketing Pottery Barn Kids Resume Examples & Samples

Senior Director, Brand Marketing Resume Examples & Samples

Director, Brand Marketing Resume Examples & Samples

Executive Director, Brand Marketing Resume Examples & Samples

Director, Brand Marketing & Insights Resume Examples & Samples

Director, Brand Marketing Resume Examples & Samples

Director, Brand Marketing Resume Examples & Samples

Director, Brand Marketing Resume Examples & Samples

Director Brand Marketing Resume Examples & Samples

Director Brand Marketing, Formalwear Resume Examples & Samples

Director Brand, Marketing & Brand Management Resume Examples & Samples

Director, Brand Marketing Resume Examples & Samples

Director Brand Marketing Intimates Resume Examples & Samples

Director, Brand Marketing Analytics Resume Examples & Samples

Senior Director, Brand Marketing Analytics Resume Examples & Samples

Senior Director, Brand Marketing Resume Examples & Samples

Director Brand Marketing, Amitiza Resume Examples & Samples

Sijcp Director, Brand Marketing & Loyalty Resume Examples & Samples

Director, Brand Marketing Resume Examples & Samples

Director, Brand Marketing Resume Examples & Samples

Senior Director, Brand Marketing Resume Examples & Samples

Senior Director, Brand Marketing Resume Examples & Samples

Director, Brand Marketing Resume Examples & Samples

Director, Brand Marketing Resume Examples & Samples

Director, Brand Marketing Resume Examples & Samples

Director, Brand Marketing Resume Examples & Samples

Director, Brand Marketing Resume Examples & Samples

Director, Brand Marketing Resume Examples & Samples

Senior Director, Brand Marketing Resume Examples & Samples

Director, Brand Marketing Partnerships Resume Examples & Samples

Senior Director, Brand Marketing Resume Examples & Samples

Director, Brand Marketing Resume Examples & Samples

Associate Director, Brand Marketing Resume Examples & Samples

Director, Brand & Marketing, Asia Pacific Resume Examples & Samples

Director Brand Marketing Resume Examples & Samples

Director, Brand Marketing Resume Examples & Samples

Director, Brand Marketing Resume Examples & Samples

Executive Director, Brand Marketing Resume Examples & Samples

Assistant Director, Brand Marketing Resume Examples & Samples

Senior Director, Brand Marketing Resume Examples & Samples

Associate Director, Brand Marketing Resume Examples & Samples

Director, Brand Marketing Resume Examples & Samples

Director, Brand Marketing Resume Examples & Samples

Director, Brand Marketing Resume Examples & Samples

Director, Brand Marketing Resume Examples & Samples

Related Job Titles

How to Make
a Resume

50 Best
Resume Tips

200+ Action
Words to Use

Internship
Resume