Programmatic Manager Resume Samples

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A Walsh

Anya

Walsh

13210 Pagac Isle

Houston

+1 (555) 133 3205

13210 Pagac Isle

Houston

Phone

p +1 (555) 133 3205

Experience Experience

Detroit, MI

Programmatic Manager

Detroit, MI

Runolfsson-Heller

Detroit, MI

Programmatic Manager

Daily management of our RTB platforms including: products, targeting, price, troubleshooting
Driving revenue via programmatic platforms and new advertising opportunities for The Atlantic (and Citylab.com)
Oversee campaign launches and optimization of private marketplace deals, including setup, troubleshooting, and delivery
Implement yield management strategies with the goal of maximizing advertising revenues
Daily monitoring and reporting of sell-through & buyer trends of the private marketplace
Consistent testing to optimize ROI, targeting, bid strategies, and creative
Knowledge of digital advertising platforms beyond the desktop web including mobile, video and social

Chicago, IL

Manager, Programmatic

Chicago, IL

Mann-Lakin

Chicago, IL

Manager, Programmatic

Lead and assist in coaching, managing, and educating Analysts and Sr. Analysts, helping to support campaigns
Lead and assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns
Assist in training, mentoring, and developing team members
Supports and provides direction and education to the digital platforms team for strategic precision and programmatic paid media campaigns
Responsible for helping manage media agency trading desk that buys media on behalf of the company
Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
Develop and maintain quality control procedures for DigitasLBi campaign implementations

present

Phoenix, AZ

Programmatic Yield Manager

Phoenix, AZ

Klein, Tremblay and Hickle

present

Phoenix, AZ

Programmatic Yield Manager

present

Work with vendors to analyze industry performance and benchmark TWC performance against industry average
Responsible for overall day to day operations and campaign management of internal programmatic media buying and data management
Work with web development team to audit site pixels. Be the main point of entry for all internal and external pixel placements
Working knowledge of online advertising pricing methods (eCPC, eCPM, CPM, CPA)
Manage relationships with external vendors and ad-tech partners from on-boarding through to activation and day to day optimization
Develop and pioneer recommendations of new tactics and strategies to test through our programmatic efforts
Strong working knowledge of Microsoft Office including Word,Excel & PowerPoint and business intelligence tools such as Omniture,ComScore, etc

Education Education

Bachelor’s Degree in Organization

Clark Atlanta University

Bachelor’s Degree in Organization

Skills Skills

Excellent at multitasking with close attention to detail and ability to meet impromptu deadlines
Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
Excellent communication and writing skills
Strong analytical thinking and mathematical skills
Proficiency in Microsoft Office solutions
Client facing experience with the ability to identify risks and effectively manage through issues
Strong project management skills
Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable
Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
Strong written and verbal communication skills

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Programmatic Yield Manager Resume Examples & Samples

Responsible for overall day to day operations and campaign management of internal programmatic media buying and data management
Responsible for setting up and running multipled isplay/mobile/video campaigns through a Demand Side Platform (DSP) to meet specific business goals
Responsible for ad trafficking and pulling reporting within a third party ad server
Develop and pioneer recommendations of new tactics and strategies to test through our programmatic efforts
Work with the Gap Inc. legal team to champion best practices for privacy within the programmatic space through site cookie audits, OBA compliance, etc
Work with web development team to audit site pixels. Be the main point of entry for all internal and external pixel placements
Collaborate with the Analytics and Strategy team to drive a deeper understanding of direct response display opportunities and to identify growth areas for the channel
Write detailed program and test briefs and evolve platform KPIs and reporting, as learnings dictate
Gathers input from a variety of internal and external sources to define product concepts; analyzes competitors and market trends;evaluates technologies; develops detailed requirements, feature definitions,implementation plans, and internal communications
At least 2 years of experience in digital planning, buying and measurement, direct marketing or digital marketing experience with a proven track record of developing and implementing display and/or digital marketing programs
Experience with set-up and day to day management of programmatic display, mobile and video campaigns within a DSP (experience with MediaMath,Turn, DBM preferred)
Understanding of Data Management Platforms (DMP) and managing offline and online data to create custom segments and customer profiles
Proficiency with third party ad servers (reporting, tag creation, trafficking creative, etc.)
Detailed understanding of ad and device tracking technologies including pixels, first and third party cookies, tag management systems
Detailed understanding and familiarity with programmatic media buying eco system
Demonstrate strategic insight to develop long term execution plans from brand’s stated business objectives and implement those plans
Knowledge of Big Data and Personalization a plus
Excellent analytical skills with a proven ability to drive the evolution of a program through the application of data insights
Able to manage multiple projects simultaneously
Strong working knowledge of Microsoft Office including Word,Excel & PowerPoint and business intelligence tools such as Omniture,ComScore, etc
Ability to deal with change with a passion for innovation and creative problem solving
Ability to quickly learn and become fluent in new technologies
Willingness to work in a fun, entrepreneurial atmosphere within the stable environment of the largest specialty apparel retailer in the United States

Programmatic Manager Resume Examples & Samples

Driving revenue via programmatic platforms and new advertising opportunities for The Atlantic (and Citylab.com)
Work with publisher to manage, develop and implement programmatic sales strategy
Work with ad sales team and advertisers to create individual programmatic opportunities
Work with trading desks and agencies to showcase our programmatic offerings
Work with product, analytics and ad operations to optimize ad strategy on the site
Identify and evaluate new advertising technology opportunities for The Atlantic
Represent The Atlantic at Industry events related to programmatic and new ad tech

Programmatic Manager Resume Examples & Samples

Efficient implementation digital programmatic campaigns
Defining requirements, organising and working with ad operations to traffic key campaigns
Maintain and monitor programmatic sales stack and optimize regularly to ensure we capture highest possible CPMs
Provide technical support in the implementation of new programmatic technology solutions, tools and platforms
Drive and improve yield of the open exchanges
Participate in vendor selection and evaluation process, providing input based on comprehensive technical understanding of existing systems and future business needs
Improvements to existing platform solutions to drive advertising innovation and our premium value proposition
Provide best in class technical support to all News UK Commercial Teams
Good knowledge and experience in using multiple SSPs and Waterfall ad stack implementation
Be constantly challenging our approach and provide recommendations to improve performance
Identify areas of growth and provide recommendations for budget growth from factual basis via yield management
Propose pricing for programmatic sales opportunities via research into rate card, advertiser historical rates and collaboration with Sales Team
Manage multiple advertiser and agency accounts, developing positive working relationships with the media buyers, planners and operations teams
Prepare campaign progress reports, analysis and research leveraging data for presentation to clients both during and after campaigns
Work closely with sales, marketing and product teams to support client proposal development
Work with operations to assist with day-to-day operational processes including campaign set-up, receipt of creative or tags, trafficking, optimization and trouble-shooting
Work closely with our Business Intelligence teams to ensure consistent management of reporting throughout commercial
Work in a consultative approach to support internal teams across the division, including Digital Account Management, Ad Operations, Sales, and Product Specialists
Accompany Digital Sales Managers and Digital Account Managers on meetings and briefing sessions with key UK Agency Clients where appropriate
Educate and train direct reports on best practice in optimization and hypothesis design
Proactively make optimisations and demonstrate how you have improved performance
At least one year experience in using AdX (essential) App Nexus and Rubicon as a must
Experience in buying media using a DSP (Doubleclick Bidmanager beneficial)
At least one year experience in setting up and troubleshooting private and open market places
Good knowledge of using first and 3rd party data overlays in DSP and SSP environments
You should have a good background in RTB and can come from an agency, tech platform or publisher
Experience with a major ad serving tool (DFP/DFA, Adform, MediaMind, Adwords, MediaPlex)
Passion for technology & programmatic
Wider knowledge of other media channels and their value within the digital sphere
High degree of organization, creativity, self-motivation, and drive
Must have the ability to extract and manipulate a variety of data for Senior Management, Sales, Finance and Digital Ad Operations teams
Knowledge of basic HTML and web analytics software preferred
Strong Excel Skills
Ability to multi task and work with multiple teams and levels
Ability to meet deadlines and provide superior customer service to external and internal clients
Ability to multi-task and work within a fast environment
Excellent problem solving and organisational skills with good attention to detail
Outstanding teamwork, organisational and interpersonal skills, with excellent attention to detail
Strong project management and communication skills (verbal and written)

Senior Manager, Programmatic Solutions Resume Examples & Samples

Responsible for managing the private marketplace business as it relates to managing the role of Analyst, Programmatic, day-to-day deal setup and management, optimization thereof
Closely monitor daily PMP and platform performance via existing SSP partnerships to ensure on pace with targets, drive scale and incremental revenue, and be proactive in directing the addressing of discrepancies and outbound optimization and consultation
In-depth understanding of Time Inc.’s brands’-audience insights in regards to makeup, seasonality, and brand initiatives as it relates to market trends, resulting in the presentation and collaboration of best practices with digital media buyers and preferred partners in the marketplace
Manage programmatic revenue internal affairs with business office, with objective to ensure pacing towards goals, continued growth of programmatic business, and alignment with team and organizational-initiatives

Manager, Programmatic Resume Examples & Samples

Supports Connections Planners build programmatic media buys into their brand plans
Supports and provides direction and education to the digital platforms team for strategic precision and programmatic paid media campaigns
Supports programmatic team in leveraging first party data to data to drive audience identification, targeting and deployment
Responsible for helping manage media agency trading desk that buys media on behalf of the company
Supports educations across Connections team on technology, data integration, and vendor capabilities from a paid media perspective
Refine and improve data collection for paid media to build the consumer database
Act as subject matter expert for all things campaign management and campaign execution
Help build the tagging strategy for paid media in order to grow first party data warehouse
Manage implementation and QA process of first party data onboarding
Oversee or actively implement campaign optimizations in DBM
Lead the evaluation of new tools, vendors, or capabilities within the programmatic space
Deliver on the organizational data strategy by creating and implementing test and learn measurement routines
Lead optimizations against CPM, CPA, CPC, and CPV campaigns and monitor performance to deliver eCPM / eCPA goals
Develop strong relationships with brands and connection planners to continually test and optimize programs
Actively communicates campaign results to media planners and client partnerships teams
Proactive management of LiveRamp audience data, including segmentation to deliver on brand needs, identifying and recommending plans to fill gaps in audience data, and
Deliver campaign planning & guidance to the Connections Planning organization through a mastery of available 1st party data segments and knowing when/where to use them for maximum advantage
Provide in-campaign brand performance measurement and guidance with execution through agency partners in order to identify opportunities for efficiency or effectiveness gains
Identify opportunities for applying 1st party data to brand or MyCokeRewards campaigns and connecting those campaigns to measurement recommendations that allow understanding of campaign impact as a result of 1st party data
Teach programmatic capabilities to digital technology leads within the internal team, helping to teach them about how they could use the capabilities for brand programs

Programmatic Yield Manager Resume Examples & Samples

5+ years of experience working in digital media preferred– Publisher, Ad Tech, or Agency experience in Operations and/or Analytics function
Solid experience in data management and analytics tool – Staq, Qlik Sense, Tableau, and MS Office (Excel, PowerPoint)
Solid experience in Publisher side ad technology platforms – (Ad Server, OMS, DMP, SSP)

Programmatic Manager Resume Examples & Samples

Working knowledge of DFP, Freewheel, and/or SSP & DSP systems
Familiar with order management solutions (Operative.One a plus)
Data and yield analysis skills
DMP (Data Management Platform) experience
Exceptional attention to detail and follow through
Fluency with MS Office (Excel, PowerPoint, Word, Outlook)
Demonstrate a strong ability to communicate effectively with both internal and external partners
Must be able to operate effectively in a fast paced, dynamic, ever evolving space where technologies and methodologies of measurement change often and rapidly
Capability to work proactively under pressure, understand customer needs and build relationships

Senior Manager, Programmatic Resume Examples & Samples

Daily review of campaign performance and implementation of performance-improvement tactics
Actively optimize and manage client campaigns and ensure campaign pacing and performance are at or beating KPI goals
Pinpoint trends in the data and turn them into optimizations and/or actionable items
Identify and deliver reporting needs that convey current performance and help find opportunities to deliver better performance
Work with internal and external constituents to understand client campaign goals and craft recommendations for executing/improving media campaigns programmatically
Support and educate Media team members in identifying opportunities for growth and performance enhancements
Work closely with Supervisor on RFP responses that demonstrate the various capabilities of the programmatic team and how they can help clients achieve their goals
Collaborate with Supervisor on strategy development and project management
Foster strong partnerships with our partners (technology, media, and data) for planning, campaign optimizations, and systems development
Demonstrate a strong understanding of each client’s business beyond campaign objectives. Find opportunities to grow the account beyond existing strategies
A minimum of 2 years of hands-on experience booking, managing, and optimizing campaigns within a leading Demand Side Platform (DSP)

Programmatic Yield Manager Resume Examples & Samples

Serve as operational gatekeeper of the Turner programmatic ad stack, with an understanding of inventory structure, platform features & monetization efficiency
Work closely with yield and analytics teams to optimize pricing and inventory volume through programmatic platforms for the explicit purpose of maximizing revenue
Analyze and distribute executive level reporting; highlight key benchmarks, closely monitor market trends, and progress against daily revenue targets
Define optimization standards, growth metrics & benchmarks for both internal & client consumption
Identify new opportunities for monetization that align with marketplace demand and demonstrate Turner’s though leadership in market
Evaluate partner performance & detail recommendations for future growth
Vet new technology platforms and capabilities to optimize; quantify revenue potential as well as risks (and how to overcome them); work with product & platforms teams to understand resource allocation against prioritized initiatives
Partner with analytics to create comprehensive, interactive reporting that is actionable
Partner with yield to enhance the dynamic rate card and price optimizations needed within the Turner private market and SSP stack
Maintain expertise in continuously evolving programmatic space and to help educate other groups within Turner (sales, marketing, site teams, operations, etc.)
4+ years in media advertising
3+ years in digital programmatic advertising space, focused in operations or analytics
Expertise in digital media, strategy development, yield
Proficiency in MS excel; comfortable with data analytics
A proven ability to do both tactical work and set an overall strategy with group initiatives
Understanding of marketplace supply and demand
Demonstrated experience with publisher side ad technology, with deep knowledge of Google DFP, FreeWheel, and SSP capabilities

Ad Platforms Manager, Programmatic Resume Examples & Samples

Be the go-to expert for programmatic ad technologies, as they integrate into our ad tech stack. Translate requirements into functional specifications for developers, and manage timelines for internal and external stakeholders
Assist in the definition of strategy and roadmap for programmatic workflow, yield optimization technologies, and go-to-market ad products
Ensure effective internal communication about current and future product features to Sales (Direct and Programmatic), Ad Operations and Engineering teams
Participate in testing product releases and coordinate beta and pilot programs to support product development team
Monitor and report potential collaborators and competitor activities and identifying business threats and opportunities
Bachelor’s degree mandatory, Master’s degree desirable
3-5 years of experience as an Ad Operations or Ad Technology leader, preferably in an online advertising platform or publisher
Extensive exposure to and familiarity with programmatic deal types, technologies and campaign setup
Detail-oriented with a passion to provide informative solutions and documentation
Excellent oral and written communication skills, as well as outstanding demonstration and presentation skills

Programmatic Manager Resume Examples & Samples

Drive programmatic advertising deals through direct relationships with ad sales, ad exchanges, demand-side platforms (DSPs) and agency trading desks
Evaluate prospective programmatic demand source vendors, select partners and project manage their implementation with the technology team
Provide inputs and suggestions around campaign set up, targeting and pricing in order to
Analyze programmatic ad performance ensuring that campaigns are effectively maintained to guarantee optimal delivery
Investigate and resolve programmatic campaign issues
Attend client & agency meetings to speak to the NYT programmatic offerings
BA or BS from accredited 4 year university
Minimum 4+ years experience in digital advertising or media and 2+ years working with DMPs, ad exchanges, DSPs and supply-side platforms (SSPs)
Prior experience in a digital ad operations or sales support team and familiarity with an enterprise interactive ad serving system (DoubleClick, etc.) is preferred
Familiarity with the general online ad landscape including survey, data collection, verification, viewability, real-time bidding, behavioral targeting, retargeting and cookie matching
Knowledge of digital advertising platforms beyond the desktop web including mobile, video and social
Ability to work in a fast paced environment with extreme attention to detail while maintaining a sense of humor
A proven ability to do both tactical work and set an overall strategy when working on a project
Must be analytical, organized and produce high-quality work

Programmatic Manager Resume Examples & Samples

Daily management of our RTB platforms including: products, targeting, price, troubleshooting
Implement yield management strategies with the goal of maximizing advertising revenues
Manage relationships with local programmatic partners, organize regular business reviews and other meeting
Collaborate with central team to implement new products and tests new initiatives
Cooperate with sales and account teams to define pricing and commercial stragegy for the region

Programmatic Manager Resume Examples & Samples

Determining strategy and implementation required through ongoing evaluation, selection, deployment of tools and technologies for TCCC to ensure optimal marketing ROI via programmatic
Ongoing evolution of agency management as it relates to partnership and performance evaluation of programmatic – this includes but is not limited to media and specialist agency selection policy and process, determining agency remuneration, performance metrics and evaluation and transparency
System capabilities: Leverage DIQ to build learning agenda for organization with regards to programmatic
Co-lead new process development with especially content team that will allow creation and delivery of dynamic, personalized content
Create support structure to ensure ongoing implementation across KO system – this includes DMP management
Subject matter expert to all media associates in the field (approximately 50 associates will lean on this person for direction)
Supervising agencies on process and performance metrics
Internally supervision of support in DMP management, Tagging protocol team etc
3 – 4 Years Programmatic experience critical – either via Digital Agency or Technology Vendor
Bachelor’s degree is a required
Ability to use Excel and PowerPoint
Solid understanding of entire programmatic buying ecosystem
Problem-solving nature and deep curiosity to uncover the best solutions to help brand reach or exceed performance indicators
Conduct regular performance analysis of key partners and vendors and thus good communication and facilitation skills required
Strategic thinking yet tactical in delivery and recommendations
Strong understanding of 3rd party tracking and serving technologies
Comprehension of online business marketing metrics
Comfortable working in fast-paced, fun, and entrepreneurial environment

Programmatic Audience Manager Resume Examples & Samples

Own and manage audience segmentation and testing strategy
Has experience of working within a DMP to build and size audiences using 1st, 2nd and 3rd party data
Working Knowledge of DFA/DCM and have experience executing campaigns such as DBM/TubeMogul/TradeDesk and be up to date with industry technology trends
Collaborate with Ad Operations, partners, and Product teams to execute advertiser tagging implementations to enable reporting and insights
Own the tagging infrastructure to enable in console reporting and analysis that’s aligned with client KPIs
We are looking to appoint a passionate individual with demonstrable experience in executing programmatic campaigns which have been optimised to audience buys
This talented person could either be sat within an in house programmatic team or agency but must have experience interacting with brand teams

Programmatic Yield Manager Resume Examples & Samples

Business acumen. Not only know how to manipulate and interpret data, but also be capable of translating data into business insights
Presentation and communication skills (both verbal and written). Experience presenting to senior management
A/B testing experience required
Experience in using SQL to pull and manipulate raw clickstream data
Experience in applying statistical methods to solve analytical problems is strongly preferred
Working knowledge of online advertising pricing methods (eCPC, eCPM, CPM, CPA)
Web analytics implementation experience is strongly preferred
Working knowledge of a scripting language is a plus
Experience using data mining algorithms is a plus
Bachelor’s degree plus 4+ years of experience within a corporate environment
Ability to synthesize large data sets and develop meaningful insights

Programmatic Manager Resume Examples & Samples

2+ years digital media advertising operations; firm understanding of private marketplace set-up and campaign optimization strategies
Previous programmatic hands-on experience
Experience working with SSPs, DSPs, private exchanges, ad technology
Excellent at multitasking with close attention to detail and ability to meet impromptu deadlines
Comfortable working with cross-functional teams while balancing competing priorities
GoogleDFP experience desired
Manage setup, pacing, optimization and reporting of programmatic ad campaigns
Develop and recommend appropriate campaign strategies
Closely monitor platform performance via existing SSP partnerships to ensure on pace with targets, drive scale and incremental revenue, and be proactive in directing the addressing of discrepancies and outbound optimization and consultation
Develop in-depth understanding of Perform technology insights in regards to capabilities, ad-servers, and trafficking as it relates to market trends, resulting in the presentation and collaboration of best practices with digital media buyers and preferred partners in the marketplace
Manage programmatic revenue internal affairs with finance team
Continue growth of programmatic business, and alignment with team and organizational-initiatives
Work with ad operations team on the migration of ad serving from liverail/adtech to Google, managing programmatic aspects
 Courage to make smart decisions
 Driven to succeed without being overly ruthless
 Able to focus on the things that matter
 Prepared to challenge your colleagues to make us better
 Honest and straightforward with your communication and open to direct feedback
 Passionately curious

Manager, Programmatic Resume Examples & Samples

Oversight of larger and more strategic accounts and client relationships
Develop, grow, and maintain relationships with programmatic customers through exceptional client service
Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

Manager, Programmatic Resume Examples & Samples

Execute, manage, and optimize online biddable media campaigns and programs for agency clients (e.g. paid search and social, auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations
Develop, grow, and maintain relationships through exceptional client service
Generate and manage monthly bill/pay and spend reporting in coordination with Analyst
Lead and assist in coaching, managing, and educating Analysts and Sr. Analysts, helping to support campaigns
3+ years of integrated experience managing Search, Display, Video, Social and/or Mobile Programmatic Media Buying
Working knowledge and programmatic buying experience should include technologies such as The Trade Desk, DoubleClick Bid Manager, TTD, AOP, AAP and Facebook and Twitter APIs
Understanding of interactive media planning elements with traditional media understanding a plus
Previous leadership experience a plus

Manager, Programmatic Partnerships Resume Examples & Samples

Manage a large team of Agency Development Managers responsible for Amazon Advertising Platform adoption within large agency holding companies
Dive deep into historical campaign and client data to uncover new opportunities for your clients. Partner closely with your team to develop strategic account plans; including preparation and delivery of those strategic account plans to your clients
Cultivate meaningful partnerships with our senior-most contacts at advertising agencies. Leverage these relationships to deliver innovative enterprise solutions and to co-develop joint business plans
Build your team by attracting new talent, developing their skills, and retaining them within Amazon
7 - 10 years of technology related sales or sales engineering experience
Exceptionally strong analytical thinker
Ability to develop and execute sales strategies, tactics, plans, processes, systems and programs Experience building high performance sales teams
Possess a talent for responding effectively to market direction, customer needs and competitive positioning
Effective coaching and people management skills with a focus on associate development
Demonstrated ability to improve or expand existing career paths for employees
Experience selling e-commerce solutions
Salesforce.com experience, including pipeline reporting, activity reports and dashboards creation

Manager, Programmatic Resume Examples & Samples

2 years of programmatic ad buying experience on at least 2 different DSPs, exposure to mobile, display and video platforms a plus, DBM or The Trade Desk a must
Experience in applying programmatic optimization to brand-building & direct response initiatives
Strong command of media reporting and the relationship between a variety of metrics and how all metrics impact key performance indicators (KPIs)
Usage & understanding of how to use first (clients’ data) and third party data (Acxiom, Bluekai, Lotame, Datalogix, Experian, TruSignal, Alliant, IXI and comScore)
Data management platform tagging and usage a plus
Experience setting up private marketplace deals and guaranteed audience deals a plus

Snr Manager, Programmatic Resume Examples & Samples

Define and deliver bedrock, always on programmatic media activity for Expedia Inc. brands in APAC, aligned with global process and standards
Support local brand and destination marketing teams with tactical programmatic activity in their markets
Manage & grow our programmatic activities (mobile, video, display, native, addressable TV and beyond)
Work closely with external agencies, technology partners and internal stakeholders (brand marketing, analytics, product, merchandising, engineering etc.) to deliver ROI focused campaigns
Assume responsibility for reporting, insight gathering and subsequent dissemination to the right stakeholders in a timely manner, supported by agencies and internal analytics teams
Relentlessly drive global and local trading agreements with publishers, data providers and AdTech providers based on analytical insights
Collaborate with the global, local and agency teams to design measurable test & learn hypothesis, then manage those through the global process to fruition
Manage the creative process with internal and external teams, as well as spearheading dynamic creative optimisation initiatives both locally and globally
Engage effectively with peers and devise cross-departmental processes, standards and measurement criteria that fit with your market demands
Drive effectiveness through excellent project management and advanced working knowledge relating to Ad Operations
Champion the value of digital media to the wider business, educate, share knowledge and successes with global colleagues and partners
Major global brand, international media agency or combination of both. Experience at a senior level in performance led digital marketing
Extensive knowledge of the digital media landscape, comfortable with analytics processes, measurement methodologies and how to ask the right questions to achieved your desired outcomes
Experience and passion for programmatic and data driven media activities. Advanced working knowledge of desktop display, VoD, Native and mobile, how they interact with other channels and where to find the big levers that drive incremental business growth
Excellent stakeholder and project manager, with an ability to manage multiple brands, market, media and creative plans concurrently
Extremely analytical with a deep knowledge of the AdTech systems required to implement, optimise and measure digital media activity. You’ll know your way around an Ad Server, Tag Management Solution, DMP and DSP at a minimum, but probably a whole lot more!
Proven skill of managing in all directions
Adept at agency and publisher relations, negotiation, briefing and appropriate management thereof, to ensure deliverables are met or exceeded
Comfortable on your feet, presenting both internally and externally

Programmatic Manager Resume Examples & Samples

Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
Must have 3+ years of experience in bid management, campaign management/optimization, or digital media operations
Client facing experience with the ability to identify risks and effectively manage through issues

Manager, Programmatic Resume Examples & Samples

Direct and manage the daily work flow of all DigitasLBi client campaigns, including proposal development, campaign activation and maintenance, and post-buy recaps
Interface with media teams to respond to RFPs, build strategic campaign plans, communicate service offerings, and identify and deliver new solutions in a collaborative fashion
Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
Own the development of strategic proposals, coordinating across DigitasLBi teams to account for all relevant inputs
Assume accountability and ownership of DigitasLBi campaign execution for assigned client accounts; monitor and report on campaign performance
Understand and effectively communicate our value proposition, technology, and processes as related to the growth of current and prospective agency accounts
Participate in forecasting exercises for senior management
Embrace and encourage a culture based on team work, collaboration, and intellectual curiosity
Adopt established account management standards and program management best practices
Assist in training, mentoring, and developing team members
Assist in the development and documentation of best practices for improving communication and collaboration within the team and the group
Develop and maintain quality control procedures for DigitasLBi campaign implementations
Participate in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
Understanding of interactive media planning and buying elements
Ability to organize and manage detail work, as well as work independently and balance multiple tasks
5-7 years work experience
4+ years of experience in Display, Video, Social, and/or Mobile programmatic media buying
2+ years with increasing levels of responsibility within an agency or media company
2+ years of people management experience, managing 3+ reports in an account management/client services team

Programmatic Yield Manager Resume Examples & Samples

Set-up, maintain, and optimize programmatic auction systems within the DFP ad server
Help in support of the programmatic sales team in strategy, setup and optimization of deal id and programmatic direct campaigns
Work with the ad technology team to optimize and develop upon existing capabilities to drive additional revenue while continuing to improve site user experience
Partnership with the analytics and finance teams to continue effective and accurate revenue tracking of programmatic/indirect sales revenue streams
Act as liaison between Ad Sales and DSP/Trading Desk partners, able to make actionable recommendations on deal structure to maximize delivery and yield
Manage relationships with external vendors and ad-tech partners from on-boarding through to activation and day to day optimization
Work closely with inventory and yield team to maximize inventory and revenue opportunities across the Hearst portfolio

Senior Manager, Programmatic Partnerships Resume Examples & Samples

10+ years digital ad sales or product management experience for an advertising technology company
Demonstrated ability to close sales and generate revenue
Talent at explaining complex topics in simple terms
Proven ability to attract top talent
5+ years DSP/ad network sales management experience
Experience selling nascent products and/or services
Experience building high-velocity ad products
Operations, account management, or analytics experience
Experience working in eCommerce

Manager, Programmatic BC Resume Examples & Samples

Support the implementation and enhancement of a CRM system & process definition
4+ years business experience in marketplace environments or leading positions in call centers
Demonstrated project management experience, incl. profound change management experience
Experience in business case creation / validation
Able to communicate complex technical topics in clear layman’s terms, both verbally and in writing
Able to develop and maintain relationships with key stakeholders as well as outreach teammates
BA/BS degree or equivalent required

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