VP, Brand Resume Samples

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Z Schuppe

Zakary

Schuppe

595 Joshua Manor

Phoenix

+1 (555) 780 2243

595 Joshua Manor

Phoenix

Phone

p +1 (555) 780 2243

Experience Experience

Phoenix, AZ

VP, Brand

Phoenix, AZ

Kihn Group

Phoenix, AZ

VP, Brand

Support the Brand team with its efforts in being the public voice for the WWE brand, communicating the brand message and developing and enhancing the WWE brand image
Assist the Brand team with creating and implementing effective brand management plans; work with cross functional teams and support various brand management activities in relation to the WWE’s long term and short term image and success
Support both the creation of new growth strategies (and the maintenance of existing strategies) with key influencers (business leaders, media, celebrities, investors and government relations)
Proactively support and grow partnership relationships (eg, media companies, both-new and existing; advertisers and sponsors; CSR; media and public relations)
Create and seek opportunities to further integrate current pop culture into brand awareness and connectivity
Support goal planning and execution of broader Brand team goals, including vetting opportunities and implementing strategic vision
Support the activities associated with the identification of new partnership opportunities (boards, government/private sector)

Los Angeles, CA

VP, Brand Licensing

Los Angeles, CA

Bergstrom-Cole

Los Angeles, CA

VP, Brand Licensing

Identify new opportunities in accordance with the global licensing strategy, liaising with SVP and label partners on researching, pitching, negotiating and fully executing licensing contracts
Manage team of external licensing agents directing them in new business acquisition and drive increased revenue targets
Assist in identifying and retaining, best-in-class, category-specific licensing agents
Manage high-level artist and record label executive relationships
Manage staff of internal support team overseeing internal relationships contract renewals, product development
Compile and manage creating sales materials; including property research, rights research and development of sales materials for use in pitching (sales kits, collateral materials, research materials, etc .)
Day-to-day licensee management responsibilities to ensure revenue goals are met

present

New York, NY

VP Brand Activation

New York, NY

Considine Group

present

New York, NY

VP Brand Activation

present

Review the status quo and formulate and execute a WE strategy for CRM and Publishing (except for Global Hubs)
Provide a clear vision and direction with relevant objectives and KPIs
Responsible for RSM and VM solutions for EKA and provide tools and guidelines for MFC
Lead by example in driving a high employee engagement and high performance culture
External Agencies eg Carat
Responsible for the Global Omni-channel Marketing activation calendar including Market initiatives where relevant
Consulted on Key City Attack Plans ensuring consistent execution and delivery against Brand KPIs

Education Education

Bachelor’s Degree in Business

Florida International University

Bachelor’s Degree in Business

Skills Skills

Large brand name company/celebrity, Music Industry experience highly desirable
Strong leadership and problem-solving skills
Ability to work independently and in a team environment
Ability to work with minimal supervision
Demonstrate excellent verbal, written, and interpersonal communication skills. Including the ability to effectively interact with a wide range of personalities and styles
Strong organizational and prioritization skills
Exhibits Leadership Skills to drive and motivate team members and major projects or initiatives
A love of music and an understanding of the “fan” mentality

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VP, Brand Licensing Resume Examples & Samples

Identify new opportunities in accordance with the global licensing strategy, liaising with SVP and label partners on researching, pitching, negotiating and fully executing licensing contracts
Manage team of external licensing agents directing them in new business acquisition and drive increased revenue targets
Assist in identifying and retaining, best-in-class, category-specific licensing agents
Manage high-level artist and record label executive relationships
Manage staff of internal support team overseeing internal relationships contract renewals, product development
Compile and manage creating sales materials; including property research, rights research and development of sales materials for use in pitching (sales kits, collateral materials, research materials, etc .)
Day-to-day licensee management responsibilities to ensure revenue goals are met
Liaise with internal Artist Service Managers to ensure program creative needs and approvals are streamlined
Work with legal to ensure proper registration and protection of the company's TM and compliance. Manage licensing contract process and counterfeiting issues
Identify marketing opportunities to increase sales, recommending plans and programs as appropriate
Work directly with WMG label divisions to stay abreast of new and developing artist suitable for licensing opportunities
Assist with preparation of annual budget and quarterly updates. Maintain and update sales forecasts at the business and partner level
Manage and extend business / partnerships with existing licensees
Direct Licensees on royalty statements, budgeting and projections and monitor partner payment compliance
Attend trade shows and conferences to keep abreast of industry trends, innovative practices, Licensee compliance and new business opportunities
Coordinate sales activity with corporate sales functions; legal, accounting, retail development and product development
Demonstrate excellent verbal, written, and interpersonal communication skills. Including the ability to effectively interact with a wide range of personalities and styles
Fast paced work environment requires strong multitasking skills, excellent time management, and a high attention to detail
Strong leadership and problem-solving skills
Exhibits Leadership Skills to drive and motivate team members and major projects or initiatives
5-7 years’ of previous experience

VP Brand Activation Resume Examples & Samples

Responsible for RSM and VM solutions for EKA and provide tools and guidelines for MFC
Accountable for the WE Sports Marketing strategy from identification to asset activation, including budget allocation recommendations
Consult with Global on the creation of a WE Publishing strategy across Countries including Newsrooms. Then responsible for executing the agreed strategy
Accountable for CRM across WE including database growth and creation of a Market relevant loyalty scheme in conjunction with Global Brand
Responsible for briefing into Global and driving any necessary consumer/Market research studies
Responsible for input into Global Brand Management on WE priorities where required to improve WE Brand KPI performance
Review the status quo and formulate and execute a WE strategy for CRM and Publishing (except for Global Hubs)
Lead by example in driving a high employee engagement and high performance culture
Provide a suitable framework for the performance management of Senior Team, coaching and developing Talents and Leaders of the future
10 years+ of broad Marketing experience and proven success in consumer Branded goods with a distinct bias towards Brand and Retail Marketing
9 years+ of leading and managing a team across more than one Country, with remotely managed teams

VP Brand Activation Resume Examples & Samples

Steer the MWB/SWB allocation across the Market alongside the BUs within Global guidelines as part of planning process
Develop or provide input on Key City Attack Plans (if applicable), ensuring consistent execution and delivery against Brand KPIs
Implement and/or coordinate the effective implementation of Global Concept-to-Consumer and Sales Strategy & Excellence tools in activated sales channels in line with the Omni-channel activation calendar
Distribute Global Wholesale Trade Marketing tools to Sales Director and to other Brand Activation leads within the Market and support implementation, as needed
Implement, extend and/or create retail store concepts for Key Account partners to tell our brand and product stories at retail
Consult with Global Brand Management on the creation of a Publishing strategy for the Market, including Newsrooms and execute the agreed strategy
Provide input in Global Brand Management related to Market priorities where required to improve Market Brand KPI performance
Look for opportunities to provide cross-functional experiences to identified high-potential talents from both, in and outside of the team
Leading and managing a diverse team (incl. remote management)
Strong presentation, planning, and analytical skills
Bachelor’s degree (B.A.), with an emphasis in Marketing/Business/Sales preferred, and
Minimum of Eight (8) years sports or other product marketing or related experience and at least 5 years at the managerial level in the Sporting Goods Industry
Equivalent combination of education and/or experience may be substituted for degree

VP, Brand & Advertising Resume Examples & Samples

Responsible for the development of online and offline creative and media including television, print, radio, OOH, online and social to support B2B and B2C line of business and brand marketing campaigns
Coordinating with all online and offline marketing and branding activities to ensure a consistent end-to-end marketing experience
Manage the creative development process including concept reviews, development and production. Will require direct oversight of creative multimedia elements and the coordination of the marketing execution team, executive, corporate marketing, legal, institutional partners and external feedback
Develop and implement a creative brief process across the marketing organization that ensures foundational consumer insights are driven into advertising
Evaluate products, proof point and messages for fit with brand strategy and ability to drive resonant creative with target audiences
Partner with cross- functional teams (Product Managers, Marketing, Legal, Compliance, Risk, Fraud, Operations and IT) to ensure that Brand and Advertising requirements are understood and appropriate execution and support strategies are implemented
Work closely with line of business marketing teams to develop a customer insights agenda to shape go-forward brand strategy efforts. Use analytics to identify critical target audiences and influencers. Develop a deep understanding of the wants, needs and motivations of these key audiences for further increasing brand perception
Set the direction for the brand messaging and marketing strategy. Partner with marketing teams on the conception and development of marketing plans and strategies to drive strong and measurable awareness and understanding of our brand with our customers
Own the management and evolution of the enterprise-wide brand architecture
Oversee the definition of a long-term brand strategy roadmap
Leverage consumer insights, metrics and research to recommend new strategies for reaching target audiences and optimizing media and messages
Monitor industry research and competitor activities, with an eye to understanding TIAA’s position in the landscape and how to significantly improve it
Demonstrated ability to produce world-class advertising campaigns with directly attributable outcomes and results
Experience leading digital marketing, including OLA, search, social, mobile, microsites and emerging marketing technologies
Leadership of media mix modeling and test design to optimize media investment
Ability to build value propositions through customer insight work
Proven track record of developing a brand-centric culture and building consumer-focused digital businesses in large, complex environments
Experience leading both B2B and B2C advertising campaigns
Serves as a voice of the brand and customer across the organization and as a point of linkage between business objectives and brand strategy
Proven track record in leading, developing, and building high-performance cross-functional teams to implement creative, innovative, best in class solutions
Visionary thinker with exceptional ability to collaborate, influence, mobilize and energize complex cross-org and cross-functional teams - someone who can be as effective through influence as through direct control
Ability to multitask, adapt to changing priorities, be decisive under ambiguity, and meet tight deadlines. Able to determine the right path when faced with ambiguous situations, lack of complete data, and the need to prioritize among multiple possible paths in a time sensitive manner
Effective in a complex, matrix environment - with a high tolerance for ambiguity
Able to deliver clear and compelling strategies and presentations to senior management and partner groups

VP, Brand Resume Examples & Samples

Support the Brand team with its efforts in being the public voice for the WWE brand, communicating the brand message and developing and enhancing the WWE brand image
Assist the Brand team with creating and implementing effective brand management plans; work with cross functional teams and support various brand management activities in relation to the WWE’s long term and short term image and success
Support both the creation of new growth strategies (and the maintenance of existing strategies) with key influencers (business leaders, media, celebrities, investors and government relations)
Proactively support and grow partnership relationships (eg, media companies, both-new and existing; advertisers and sponsors; CSR; media and public relations)
Create and seek opportunities to further integrate current pop culture into brand awareness and connectivity
Support goal planning and execution of broader Brand team goals, including vetting opportunities and implementing strategic vision
Support the activities associated with the identification of new partnership opportunities (boards, government/private sector)
Work with 3rd party PR agency, as well as WWE PR, to help support communication strategy internally and externally (including speaking engagements, panels, conferences, employee communication, and newsletter)
Remain up-to-date with all WWE products, initiatives and the general media landscape
Oversee and manage the Brand Office budget, coordinating internally as required

VP, Brand Partnerships Resume Examples & Samples

At least 10+ years experience working within digital media sales or branded content
Experience selling and closing scalable, innovative branded content products and programs
Expert knowledge of sales cycle, from initial prospecting through closing
Establish sales objectives by developing annual sales plans by territory and category
Solid financial knowledge and ability to price and package to maximize both revenue and margins
Passion for Vimeo and our creative community (understanding and general excitement for Vimeo)
Strong client management skills, experience working with top brands and agencies
Awesome communication, organization and problem-solving skills
Previous experience building, managing and inspiring a team
Bachelor’s degree required, MBA a plus

VP, Brand, Digital Resume Examples & Samples

Expertise and passion in the brand/ consumer products industry
Provide strategic guidance to clients, anticipate needs and issues, troubleshoot problems as a fearless listener and counselor. Introduce clients to new capabilities
Creatively troubleshoot clients’ problems as they arise; seek senior management input and apply the resources from Ketchum whenever appropriate
Take a leadership role in pursuing new business opportunities. Generate new and incremental business wins. Negotiates the best outcome for Ketchum and the client
Exceptionally curious mind and deep understanding of consumer trends, media landscape, key influencers, digital trends
Understands the right complementary mix between digital marketing and traditional editorial; can blend both successfully
Develop programs and collaborate effectively. Use metrics and analytics to build business case, build insights to help define strategy and creative
Demonstrate and encourage creativity and innovation in self and others. Actively participate in and organize brainstorms, connect with creative resources, inspire and motivate team members
Significant experience in leading and participating in integrated agency teams and collaborating with strong agency partners
Manage account financials and contribute in driving growth, ensure team billability and account profitability
Manage team performance and drive accountability for self and others
Communicate clear, progressive direction
Participate in local office and agency activities and encourage team members to do the same
Build, lead, and develop engaged and dynamic teams. Foster respect and collaboration within the team and/or agency partners. Share credit, actively involve and engage with own team, and build strong relationships. Identify issues within the team and drive to resolution
Grow and retain talent through timely, effective, and consistent use of performance management, succession planning, coaching, and other talent management tools. Identify and drive participation in training, development, and career growth opportunities for team members and self. Influence others to their best performance
Act as brand ambassador internally and externally
Collaborate with others in the network. Participate in and encourage networking
Welcome debate and encourage constructive criticism
Attract and bring in top talent to the agency. Engage in sourcing, acquisition, and effective onboarding of talent
14+ years’ public relations or journalism experience preferably in an Agency environment
This person will have consumer public relations experience, be an engaging leader, and have excellent financial skills
Must be a strong client counselor, a team builder and leader
Must possess superior verbal and written communications skills
Must be knowledgeable about social media tools and platforms
Strong presentation skills, encouraging a team approach to management, being self-motivated, and dedicated to achieving client satisfaction and internal goals

VP, Brand Resume Examples & Samples

Provide senior-level account planning and supervision for several large accounts
Help set and achieve business goals for the Agency and media relations and marketing results for clients through strong leadership, vision, decision-making and problem-solving skills
Serve as the strategic liaison among client, account team and agency management
Serve as senior contact for clients, demonstrating in-depth knowledge of clients’ business; develop strategy for implementing successful client programs
Provide strategic guidance to clients on an ongoing basis; anticipate and address client needs
Able to proactively share a vision for the account direction and to inspire the account team to achieve it
Motivate team members by promptly reviewing work and providing constructive feedback; encourage teams to take advantage of training and development opportunities
Help account team(s) work effectively and in the best interests of client(s); maximize agency’s network of resources to enhance client services
Demonstrate proficiency in writing and editing materials including strategic plans, toolkits, client media materials, points of view and other correspondence
Develop creative, innovative PR ideas and/or access teams to deliver these ideas to the client based on their needs. Ability to push the envelope and take some risks to push client PR to the next level
Exhibit strong communication and presentation skills to effectively articulate ideas to clients, colleagues and others
Manage account financials including accurate budget creation, allocation and control. Ensure budgets are accurate when presented to clients, manage our scope of work to those budgets and the budget tracker to ensure we stay on track
Oversee team’s entered time, time sheets, client billing, supplier invoicing and purchase order compliance
Ensure team billability and account profitability
Begin to build a leadership role in outside organizations to increase Ketchum’s visibility in marketplace and create new or incremental business opportunities
Understands trends in PR, pop culture and new media and can help shape programs that are right for the clients’ core target audiences
At least ten years of agency and/or corporate public relations experience
Travel & Hospitality experience a plus
Proven ability to collaborate with an integrated marketing team, with track record of successfully partnering with other marketing agencies to build and execute consumer campaigns
Strong communication and presentation skills to effectively articulate ideas to clients, colleagues and others
Ability to develop, recognize, understand and be able to help sell great creative work
Ability to understand and leverage all aspects of the PESO (Paid/Earned/Shared/Owned media) model
Demonstrated track record of solving complex brand challenges; strong balance of traditional, innovative, experimental and digital/social experience; proven ability to creatively problem solve
Ability to lead and drive to the best client solutions through ambiguity and adaptable to changing priorities
Proven ability to develop and maintain strong professional relationships clients, colleagues and vendors
Exceptional oral and written communications skills; captivating presenter and great listener; strong negotiating, persuasion and diplomacy skills

VP Brand Leadership Resume Examples & Samples

Develop a short and long term strategic roadmap that ensures the quality and thoughtfulness of the creative product that we deliver
Manage, assess and build a world class team that delivers strategic programs to meet or exceed client expectations
Interface as a strategic partner with senior-level clients on a daily basis
Provide inspiration, motivation and leadership to team members in order to elevate client/team relationship from vendor to trusted partner
10+ years driving strategic business outcomes
In depth knowledge/understanding of every lane of business we are in: creative, digital media, technology
Significant supplier side interface, preferably in CPG category
Strong track record of demonstrating agency and individual value through relationship building and management at all levels of an organization, both internally and externally
Experience partnering with clients at C-level
Ability to sell: the agency, ideas, your direction
Experience managing a creative team
8+ Years of experience in Marketing, in a leadership role involving the management of client services to a key account
High energy; Winning attitude; Optimistic in the face of adversity
Must be a collaborative team player that others want to work with and follow
Knowledgeable in every lane of business we are in – creative, digital media & technology – and have experience working with and leading subject matter experts in each
Experience managing C Level brand counterparts
Experience leading the development and execution of successful multi-million dollar, marketing campaigns fusing digital media, creative and technology across display, search, site, mobile, and social
Strong track record of demonstrating agency and individual value through relationship building and management at all levels of an organization, internally and externally
Excellence in written communication and verbal presentation mastery
Ability to sell – the agency, ideas, your direction
Be a resourceful, tenacious problem solver
Ability to consistently perform under pressure in a fast-paced environment

VP, Brand & Multicultural PR Resume Examples & Samples

Strong client leader and relationship-builder - Serve as senior agency contact to accounts; lead and direct all program efforts to ensure client satisfaction and cultural relevance; bring a value-added approach to all issues and projects
Business-builder - Generate incremental business opportunities with existing client base and expand Ketchum Chicago’s multicultural offering. Encourage and train account teams on developing incremental business; guide them in how to recognize and develop new business opportunities with clients. Function as key player in pursuing new business opportunities and in leading the proposal and presentation processes
Engaged team leader - Maintain team billability and productivity requirements; monitor for account profitability. Maximize utilization of team members through effective recruitment, employee goal-setting, appraisals, development plans, etc.; work with human resources in dealing with personnel matters
Help build special practice areas – Track multicultural marketing trends and encourage the development of special practice offerings and provide client POVs
Build culture and positive work environment - Reinforce Ketchum values, ethics, culture and critical success factors. Encourage and create a can-do, get-it-great working environment, reinforcing the importance and value of each team member’s contributions
Strong presenter - Demonstrate and develop presentation, negotiation and problem-solving skills; demonstrate ability to effectively develop full range of materials, including media materials, byline articles, speeches, client correspondences and reports
Relevant in the field - Stay on top of PR trends in brand, digital and multicultural offerings; offer thought leadership and trend-spotting in food and brand marketing and help give client’s context for why it matters to their business
Bachelor’s degree in communications, public relations, journalism, English, marketing or a related field
At least 10 years of public relations experience including multicultural marketing efforts
Broad-based exposure to all skill areas, including proposal planning, writing and presentations, media relations, and consultative selling
Proven track record in growing business
Strategic understanding of social media platforms, content development, video and emerging media; experience selling and implementing social and digital concepts to clients

VP, Brand Partnerships Resume Examples & Samples

Cultivate and maintain key relationships with brand marketing executives, media buyers, produce placement agencies and independent contractors, to create opportunities for the label and our artists; Key label liaison with the brand marketing community
Develop and pitch ideas for multi-platform campaigns including TV, Print, Online, Wireless, in Store, Outdoor, On-Site, on Pack, Events, Tour Sponsorships, Music Licensing, Video Product Placement, Magazine Advertorials and so on. These pitches will vary in scope, from label-wide, down to singular artists
Create gorgeous and impressive pitch materials including decks, artist one-sheets, consumer profiles and sizzle reels
Work with Artist Managers, in-house Marketing Directors and other internal departments to craft proper Brand Strategy for each artist
Work with Key legal and business affairs staff to execute contracts and communicate effectively and with clarity, across the entire WBR organization, to maximize all opportunities the department brings to our artists and label
Communicator
Leader
Strategic/long term thinker
Ability to react swiftly to quick turn opportunities
Willingness to and enthusiasm for travel
Ideally 5-7 years of Brand Partnerships, Integrated Marketing, or Agency experience
Knowledge and appreciation of the Music Business, Music Rights and the Music itself!

VP, Brand Activation Resume Examples & Samples

10+ years of experience in Marketing or Field Marketing
Experience working for e-tailers and consumer focused brands
Marketing capabilities that stretch across digital, print, events, social and out of home advertising
Ability to develop product activation plans across multiple markets
Coach and mentor team members with a focus on developing others
Familiar and comfortable with global markets including US, UK, Germany, France, Spain, Italy and Brazil
Strong business acumen in the area of marketing efficiency
Ability to build customer focused merchandising roadmaps
Ability to travel 30% of the time
Strong presentation skills with the ability to communicate complex scenarios in a simplified manner

Executive VP, Brand Resume Examples & Samples

Build strong, trusting relationships with clients as the senior client contact on your businesses*
Inspire, coach, motivate and manage large teams (15+)
Bring an integrated marketing mindset to your teams and to your colleagues
Ensure your team’s client programs reflect the breadth of the Edelman Communications Marketing approach: earned-centric; social by design; informed, optimized and measured by data; brought to life with stunning creative
Address client issues thoughtfully, creatively and effectively Contribute to the strategy and culture-building of the practice as a member of the Consumer Executive Leadership Team
Evaluate campaign results against objectives
Assist in driving organic growth; participate in new business efforts in your sector/area of expertise
Actively manage profitability and staff utilization; ensure your SVPs and VPs are stewards of their client budgets to limit write-offs and other debt
At least 15 years of experience in the marketing/PR agency world, with track record of senior leadership success
Experience leading retail accounts; fashion/home/accessories category experience preferred but not mandatory
Experienced client relationship leader who can be senior-level counselor to senior marketing clients/CMOs
Experience at identifying client business problems and building integrated teams to provide a solution, including new Edelman tools, products or methodologies
Track record of leadership success within an integrated agency team setting
Demonstrated ability to nurture the professional and personal development of staff, with a “people-first” orientation
Proven ability to think high-level as well as tactically: you are as comfortable defining a business strategy as you are a creative programming concept
Entrepreneurial spirit balanced with the ability to function comfortably within a complex, matrixed organization
Strong operational skills, ability to oversee efficient staff utilization, account profitability and annual budget planning
Collegial, collaborative style; ability build relationships at all levels of seniority (internally and externally)
Polished executive presence and inspiring, inclusive leadership style

Assistant of VP Brand Building Resume Examples & Samples

Independent planning, support and organization of meetings and organizational activities
Creating meeting and presentation documents as well as meeting minutes
Following-up on meeting actions and anticipating deadlines
Providing administrative support and travel planning
Support organization to achieve a nice, efficient working environment
Be at the core of the team operations, directly contribute to efficient time management, and support on-time delivery

VP Brand & Advertising Resume Examples & Samples

A dynamic leader that can switch from focused, tactical project management to future-thinking strategic decisions with ease
Highly experienced advertising leader with creative expertise across channels – with a particular emphasis on video
Deep agency management expertise
Strategic thinker who has the ability to influence and collaborate with a diverse set of stakeholders
Results oriented, quantitative thinker, extremely detail oriented, ready to both lead and motivate teams, and willing to roll up your sleeves
Management experience of both internal employees and external partner
Experienced in direct, online, channel and promotional marketing and related strategies

VP Brand Engagement Resume Examples & Samples

Direct oversight of all consumer facing content across traditional paid mediums
Manage in-house Marketing team and outside Marketing agencies
Partner with other Marketing VPs to deliver fully integrated campaigns across all mediums
Partner with SVP, Marketing to establish future direction of marketing for Panera
A true insights driven leader, capable of developing, articulating and implementing a vision for the role of messaging at Panera, consistent with overall brand and business strategy
A big idea generator with a proven track record of implementing successful disruptive, breakthrough campaigns with proven ROI
Extensive experience in the digital and social media world. Someone who can confidently answer what are others doing well that we are not
Significant experience managing agency-type resources on both the creative and agency side
Significant prior Marketing management experience, preferably with a contemporary, purpose driven company. Agency/lifestyle/ culturally relevant brand experience a plus
Deep knowledge of the changing media landscape and the implications for our marketing direction
Ability to present and defend ideas, as well as guide and influence senior level executives
Strong bias for analytical rigor to determine messaging success
An unapologetic bias for action
Someone who is bothered when seeing great ideas from competitors that they didnt think of the idea first
An ability to inspire, motivate and develop highly functioning teams
A true team player. A go to type of person whom everyone wants on their team
A constant drive to continue to set the bar higher
Passion for what they do and 100% committed to delivering intended results

VP, Brand Experiences Resume Examples & Samples

Understand clients’ marketing and business goals and strategies
Understand recent and projected financial performance
Evaluate campaign results against objectives; use results to suggest improvements to client or team
Understand and apply industry trends and insights to improve overall strategic approach and thinking for client work
Must have at least 6-8 years of relevant experience within the event marketing field and a bachelor’s degree from an accredited college or university preferably in marketing, communications and/or advertising
Have significant experience working on social media/digital campaigns and knowledge of how they integrate into the larger marketing mix
Must be an incredibly creative individual who is able to provide smart and strategic recommendations to their team and to clients for a particular program
Is responsible for overseeing multiple experiential programs at one time; maintaining a high quality of account service and overall program execution
Have a strong understanding of the public relations field and a passion for the event marketing industry

VP, Brand Resume Examples & Samples

Serve as trusted business advisor for your clients – provide thoughtful counsel based on broad communications landscape and business goals; take immediate action on client feedback
Set and lead both traditional and social strategic media relations course and leads flawless team execution
Lead an integrated team by establishing common ground and aligning on shared vision to do inspiring work. Mentor, motivate, coach, provide feedback and accountability
Seek insights before recommending solutions—partner with Edelman research and analytics teams to gather data to inform communications strategies
Work with project managers and finance team to ensure financial health of the account – supervising budgets, timelines, billing, profitability and team utilization
Capitalize on, and contribute to, the Edelman network – across the Brand practice, the Chicago office, and the globe—serving as an officer of the firm and growing business
At least eight years of relevant experience in public relations and/or related fields including research, digital, advertising, management consulting, media and publishing
Bachelor’s degree in a related field and a strong understanding of how to communicate with teams and work from both clients and agency teams
Familiar with core marketing fundamentals

VP, Brand Resume Examples & Samples

Develop creative campaign ideas that will breakthrough clutter in a dynamic media landscape and meet clients’ objectives
Effectively manage an integrated team across multiple disciplines, including planning, creative, digital and PR
Set and lead both traditional and social strategic media relations programs

Senior VP, Brand Resume Examples & Samples

Lead a cross-discipline and cross-office team by establishing common ground and aligning on shared vision to do inspiring work. Mentor, motivate, coach, provide feedback and accountability
Shepherd a comprehensive channel strategy to tell your clients’ stories via earned, owned, social and paid. Ensure your team’s programs reflect the Edelman Communications Marketing approach: earned-centric; social by design; informed, optimized and measured by data; brought to life with killer creative
Represent Edelman in an inter-agency environment, partnering with client’s advertising, media, and other agencies to develop 360-degree programming
Seek insights before recommending solutions—work with Edelman research and analytics teams to gather data to inform communications strategies
Collaborate with project managers and finance team to manage forecasting ensure financial health of the account – supervising budgets, timelines, billing, profitability, and team utilization
Capitalize on, and contribute to, the Edelman network – across the Brand practice, the Chicago office, and the globe—serving as an officer of the firm and leading new business efforts
10-15 years of relevant experience in public relations and/or related fields including research, digital, advertising, management consulting, media and publishing
Demonstrate behaviors consistent with Edelman’s values and Code of Ethics and Business Conduct

VP, Brand Licensing Resume Examples & Samples

10+ years’ experience in brand licensing, consumer products or related field
BA required
Lead, motivate and inspire both internal and external creative and business teams
Proven track record as an innovator and creative risk taker
Ability to translate strategic goals into innovative product
Excellent verbal and written communication skills, superior conceptual and critical thinking abilities
Provide articulate and effective creative notes and other feedback with outside agencies and talent
Operate quickly and efficiently within a large, complex and dynamic environment, while setting and maintaining key priorities

VP Brand Steering Team, Nexavar & Stivarga Resume Examples & Samples

Develop and publish Global Brand Plans and global marketing strategies, ensuring alignment and commitment of key markets band regions (incl. budgets and key activities)
Achieve brand activities as set out in the Global Plan. Set objectives and priorities and execute them in a highly matrixed organization
Coordinate and monitor progress of Launch Readiness in keeping with the Launch Excellence Handbook, delivering strong cross-functional leadership to ensure objectives are met
Undergraduate degree in Sciences
Minimum of 5 years in oncology
Successful new business development experience
Successful product launch experience and demonstrated leadership and career development skills
Demonstrated analytical and problem solving skills and excellent written and spoken communication skills
Demonstrated ability to work in a global matrixed organization
Demonstrated ability and proven track record for critical strategic thinking, marketing and complex problem solving abilities, excellent interpersonal skills with the ability to work and contribute across functions and geographies
Incumbent must have the leadership skills to successfully build, develop, manage and motivate a team and promote the role of strategic marketing excellence
MBA, Pharm D or PhD
Minimum marketing experience of 15 years including established and new product responsibilities

Senior VP, Brand Resume Examples & Samples

Build strong, trusting relationships with clients as the senior contact on your business
Inspire, coach, motivate and manage large teams
Bring an integrated marketing mindset to your teams and to your clients
Ensure your team’s client programs reflect the breadth of the Edelman Communications Marketing approach; earned-centric; social by design; digitally-minded, informed, optimized and measured by data; brought to life with stunning creative
Address client issues thoughtfully, creatively, effectively
Contribute to the strategy and culture-building of the practice
At least 10 years of experience in the agency world, with track record of senior leadership success
Experience leading integrated accounts; experience in personal care a plus, but not required
You must be passionate about men’s and youth marketing. This is an opportunity to work on a brand that is willing to take risks and lead with innovative thinking, targeting the Gen Z audience
You need to show ability to embody the culture and context of the brand to help hone its visions
The Brand is looking for the agency to lead their Creative vision – you must be willing to push them, but also deeply understand their business and drive positive business results
Demonstrated ability to nurture the professional and personal development of staff, with a people-first orientation
Proven track record of success growing business (organic and new)
Proven ability to think high-level as well as tactically; you are comfortable defining a business strategy as you are a creative programming concept
Entrepreneurial spirit balanced with a the ability to function comfortably within a complex, matrixed organization
As a steward of your business, strong operational skills, ability to oversee efficient staff utilization, account profitability and budget planning
Collegial, collaborative style; ability to build relationships at all levels (internally and externally)

VP-brand Partnerships Resume Examples & Samples

Identify and pitch to prospective agencies and brands across the Asia region to achieve revenue targets
Leverage the artist roster and global priorities to pitch and respond to briefs with innovative ideas and impactful commercial opportunities
Work closely with New Business colleagues on the ground in the various Asian countries to implement strategy, scale opportunities and share knowledge and best practices
Proactively service clients and build close relationships with all key contacts
Campaign implementation and project management to ensure delivery of obligations and exceeding client expectations
Negotiate and formalise agreements and contracts with clients, in conjunction with internal legal counsel
Track and report on commercials for all deals
Introduce and streamline tools, systems and workflows across the region

VP, Brand Resume Examples & Samples

Bachelor’s degree in Communications, Public Relations, Journalism, English, Marketing, or a related field
At least ten years of agency experience or the equivalent in a corporate background
Broad based exposure to all skill areas including proposal planning, writing and presentations, media relations, and consultative selling
Direct experience in building, growing and managing teams
Previous agency experience is a MUST

VP, Brand Resume Examples & Samples

Responsible for leading the development of the overall Brand Marketing strategy and annual marketing plan
Oversee and manage the branding agency and marketing agency of record to ensure the development of an innovative and inspiring marketing and brand platform
Responsibilities will include assisting in the implementation/execution of brand strategies, ensuring all brand communication efforts are on-strategy and on-brand, developing brand creative briefs and ensuring alignment among and dissemination of marketing strategies and efforts to all affected stakeholders
Develop Brand Plans by incorporating Brand Identity and Brand Strategy go-to source for brand positioning, creative identity, overall cross-divisional strategy

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