CRM Director Job Description
CRM director
provides front-line business process support across the entire Sales lifecycle leveraging best practices and facilitating enhanced business metrics across multiple platforms.
CRM Director Duties & Responsibilities
To write an effective CRM director job description, begin by listing detailed duties, responsibilities and expectations. We have included CRM director job description templates that you can modify and use.
Sample responsibilities for this position include:
Collaborate with project teams to gather requirements and assist teams with translation of requirements into design
Establish and/or maintain SAP best practices and procedures for development in the CRM/IPM footprint
Lead Community of Practice for CRM/IPM comprised of CRM’s, Business Users, Service Provider(s) and Key Stakeholders to ensure SAP standards are consistent and the CRM/IPM solutions are not only meeting the needs of the business, but that the solution is supportable and using optimized tools and full system capabilities
Assist in the development of the vision and strategy for the email/CRM roadmap
Drive the creation and implementation of new email programs
Manage 3rd party email vendor to design, test, publish and optimize emails
Partner with Marketing, Product, IT, Legal and other functional teams to develop and execute programs
Develop robust A/B and MVT testing programs to optimize response and drive desired behavior
Manage budget and ensure on-plan delivery of costs
Ability to work with limited direction, often within a complex and ambiguous environment
CRM Director Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for CRM Director
List any licenses or certifications required by the position: PMP, APICS, CPC, CRM, ADM501
Education for CRM Director
Typically a job would require a certain level of education.
Employers hiring for the CRM director job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Computer Science, Education, Business/Administration, Engineering, Communications, Statistics, Technical
Skills for CRM Director
Desired skills for CRM director include:
Online marketing methods and best practices
Apex coding
Business process analysis
Confluence that can help to coordinate the campaign lifecycle is useful but not essential
Designing specifications
Distributed system architecture
Front-end and server-side web technologies
Middleware
Object oriented analysis and design
Programming platforms
Desired experience for CRM director includes:
Minimum seven (7) years SAP Development, Design, and/or Maintenance
Minimum two (2) years SAP Development in a CRM Landscape – experience with HANA desired
Minimum of five (5) years of management experience demonstrating the ability to manage both employee and contracting resources (including on site and off shore)
Expert level knowledge of SAP functionality, integration, and implementation methodology for the CRM/IPM platform
Overall knowledge of the entertainment industry business preferred
Must be able to communicate effectively, honestly and respectfully, with all levels of personnel, both in person and on the telephone
CRM Director Examples
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CRM Director Job Description
Job Description Example
Our growing company is hiring for a CRM director. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for CRM director
- Develop objectives, strategies and key performance metrics to measure success
- Develop and maintain a customer database to support, drive, and measure CRM initiatives
- Leverage technology and analytics to enhance business goals
- Be a strategic thinker of the digital age, embrace technology by being an web / mobile / digital expert and always have the consumer in mind when defining and driving brand leadership sales generating digital solutions
- Shaping and influencing the CRM / Digital Experience Strategy and Roadmap towards highest Brand impact and maximum conversion into Sales by focusing on content personalization, communication orchestration across all relevant channels (web, email, mobile, social, consumer service, surveys, Retail, Fan Communities, ) and data driven marketing
- We expect 10+ years of project / program management experience in the digital / CRM / Loyalty / Market-Roll-out space
- Shaping and influencing the Consumer Service / CRM / Digital Experience Strategy and Roadmap towards highest Brand impact and maximum conversion into Sales by focusing on consumer experience personalization, communication orchestration across all relevant channels (web, email, mobile, social, consumer service, surveys, Retail, Fan Communities, ) and data driven marketing
- Drive thought leadership across the Region's affiliates and up to the global organization to guide global and local teams in making optimal choices on where to play and how to win in digital marketing and social media
- Propose strategy and resourcing plan to enable key brands in key markets to extend social media footprints
- Build capabilities for digital marketing metrics and measurement
Qualifications for CRM director
- Global or multi-national business experience a plus
- Expert understanding of e-commerce life cycle marketing
- Ability to manage a meeting, drafting agendas, managing the dialogue and sending meeting summaries and action items to participants
- Ability to develop a project plan and project manage internal and external stakeholders to implement a program
- Ability to develop strong working relationships with a range of internal teams and external partners
- Desire and drive to stay abreast of fashion, trends, creative industries, media, and the connected world
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CRM Director Job Description
Job Description Example
Our company is looking to fill the role of CRM director. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for CRM director
- Responsible for managing risk by setting the tone, monitoring risk culture and holding employees accountable
- Responsible for developing consumer data insights and building actionable brand plans that drive direct to consumer business results
- Serve as brand point person to GA’s database and email vendors (Harte Hanks and Salesforce, respectively) to ensure database name collection, email, and direct mail goals are achieved
- Support strategic brand objectives, launches and activities
- Lead the development and optimization of the GA Beauty online loyalty program
- Partner with Brand Graphics team on design of all marketing collateral, interactive and digital media, and in-store POS, as it relates to loyalty
- Enthusiastically champion CRM concepts
- Develop segmentation and thorough understanding of the omni-channel customer
- Lead all customer acquisition and retention strategies
- Develop customer profiling and segmentation framework to inform development of a life-cycle program that will drive cohort-level conversion and spend-by-customer metrics
Qualifications for CRM director
- Strong analytical abilities and a thorough understanding of key ecommerce, digital marketing, and CRM concepts
- Demonstrates initiative with a results orientation, and is highly resourceful (stretches people and money
- Very disciplined
- Experience using marketing technology to drive business results, including ESPs, mobile push notification providers, on-site and in-app personalization tools
- Experience leading customer loyalty, digital and direct marketing programs
- Advanced skills in Microsoft PowerPoint, Excel (Pivot Tables, VLookup, ) and/or Access
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CRM Director Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of CRM director. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for CRM director
- Work in team environment with other Marketers, product managers, engineers, data analysts, and account managers
- Execute ongoing testing regimen (subject lines, layout, format, frequency, ) to continuously improve email performance focused on user engagement
- Work with third party email software provider to manage, execute, optimize email campaigns
- Develop school-wide training and tool adoption programs
- Developing and managing a portfolio of IT activities necessary to support the goals of our global business
- Create mutual accountability with functional leaders to determine success metrics for all projects, and drive measurement and cross-functional reporting of these metrics to ensure successful projects and proper lessons learned
- Participate and demonstrate leadership as a member of the GTO ITLT
- Be focused on business outcomes, not simply enabling technologies
- Utilize best practices in leveraging our CRM platform to develop cross-channel customer journeys, set-up rules based creative messaging, develop and monitor testing scenarios and regularly surface business analytics and insights to program managers
- Manage CRM database initiatives to include data hygiene, structure, and brining in new sources of data
Qualifications for CRM director
- Understanding of the luxury landscape
- 10+ years experience that includes direct marketing and multi-channel integrated communications
- Communication skills – can define a communication strategy and articulate it
- Familiarity with mobile messaging, advertising and apps (preferred)
- Some knowledge of Campaign Management platforms preferred
- Understanding of the core principles of database marketing
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CRM Director Job Description
Job Description Example
Our company is hiring for a CRM director. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for CRM director
- Own the CRM product roadmap
- Work with key users and stakeholders to identify product requirements for CRM
- Manage a small team of product and project managers within CRM
- Work with product development teams and outside consultants to implement new product features
- Evaluate various 3rd party vendors as needed to improve the CRM product offering
- Collaborate with other Product Managers to deliver integrated solutions
- Develop product feature documentation and assist in development of training materials
- Work across various stakeholder groups to drive adoption of CRM best practices
- Lead a complete audit of current CRM landscape and make recommendations on future toolsets for improved data accuracy and contact segmentation
- Partner with key internal partners in the strategy of all CRM campaigns
Qualifications for CRM director
- Experience building and running automation programs
- Solid Experience with various ESP - ExactTarget, SendGrid, Constant Contact
- Ability to plan, execute, and manage multiple programs at once
- Strong Excel abilities + analytical skills – you like pivot tables
- Lead role in Salesforce.com Sales and Service Cloud implementation
- Desirable to have lead a Salesforce.com PRM implementation
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CRM Director Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of CRM director. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for CRM director
- Work with manager to manage loyalty program to retain key customer segments through specific conversion targets, cross selling, and promotional activity
- Work with email and database provider to take advantage of available technology to automate manual processes and improve communications relevancy by developing behavioral and re-marketing campaigns
- Lead external teams/consultants on special projects related to gaining a deeper understanding of the database
- Partner with Paid and Earned teams within ICC, Marketing, IT, and multiple agency partners to evolve L’Oreal Paris’s CRM vision and ensure alignment of all key business objectives
- Assist in building and facilitating the CRM Center of Excellence including sharing Best Practices across the teams and BUs
- Ensure alignment of CRM strategy to Next-Gen initiatives (and vice-versa)
- Provide leadership of thought, process, and people while contributing positively to the US Bank culture
- Serve as Subject Matter Expert for the key business process, which includes both the as-is and to-be state for sales, service and marketing portfolios
- Create, prioritize, and manage the eCRM Roadmap
- Support, review, and update eCRM Governance processes
Qualifications for CRM director
- Experience managing and leading teams of mid-career and entry level professionals
- Ability to explain complex technology in extremely simple ways
- Proficiency in articulating how technology can be used to gain greater efficiency and compliance
- An ability to thrive in spite of ambiguity
- Willingness to build constructive tension with business partners to push norms and achieve mutually beneficial outcomes
- IT project management skills with the ability to keep multiple projects moving forward