Online Marketing Manager Job Description
Online Marketing Manager Duties & Responsibilities
To write an effective online marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included online marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Online Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Online Marketing Manager
List any licenses or certifications required by the position: SPHR, PHR, PMP
Education for Online Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the online marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, MBA, Education, Journalism, Economics, Molecular Biology, Math, Advertising
Skills for Online Marketing Manager
Desired skills for online marketing manager include:
Desired experience for online marketing manager includes:
Online Marketing Manager Examples
Online Marketing Manager Job Description
- Review creative against marketing strategy and provide effective, clear feedback
- Participate in email QA
- Act as daily marketing liaison with Email Vendor
- Track competitive emails and develop actionable insights
- Responsible for traffic driving marketing programs forGap.com
- Produce and oversee the production of top caliber content that inspires & educates, in the form of articles/blogs, case studies, eBooks, slide shares, white papers, videos, infographics
- Manage, optimize and report on KPI's
- Work alongside SME's to identify new partnerships opportunities for optimizing existing partnerships where appropriate based on brand strategies and initiatives
- Develop marketing plans and prepare selling materials to present at monthlyand seasonal sales meetings
- Advise authors on growing their online presence through profiles on socialmedia sites such as Facebook, GoodReads,Twitter, Pinterest, Tumblr, andLinkedin
- Minimum 8 years of all-rounded marketing experience (Advertising, E-commerce, Branding, PR & CRM)
- Proficient in digital marketing and analytics
- Experience in .com business is highly desirable
- 6+ years’ experience in B2B online marketing using webcasts and online events
- Industry knowledge of latest demand generation trends, including creating a funnel, nurture strategies, digital, online and live events, preferably in a field marketing function
- Able to deal with ambiguity by using simple design principles to drive focus, precision and accountability
Online Marketing Manager Job Description
- Establish a firm understanding of Brand and Market priorities by season
- Collaborate with Manager (and team) on email marketing in regard to ideation & creation of assets with a focus on the Brand and Market’s priorities tactics to meet daily sales plans
- Work with internal functions (Creative, Copy, Marketing, Legal, ) to coordinate and develop all copy and creative assets necessary to support e-mail programs
- QA all test email segments prior to email going live
- Create test plans (including mobile-specific), incorporating response analysis to optimize campaigns
- Manage one manager- level direct report and bring in additional/seasonal help as necessary
- Owns email cadence and customer experience
- Experience managing affiliate marketing programs, preferably through Linkshare
- Prior experience with Omniture Analytics would be advantageous
- Agency and in-house experience a plus
- Assist in development of marketing briefs outlining key goals and initiatives, creative and copy needs and technical requirements
- 10+ years’ experience online marketing and analytics in retail and/or consumer marketing
- 5+ years’ experience specifically in campaign management, x-channel analysis, and digital strategy development and execution
- 4+ years’ experience working in a highly-matrixed environment in a Fortune 1000 company
- 3+ years’ experience presenting to and developing reports to executive-level internal stakeholders
- Proven experience analyzing and reporting on SEM, SEO, affiliate, programmatic campaigns for either a retail brand or at an agency working with a retail brands as a client
Online Marketing Manager Job Description
- Prior experience with Omniture
- Experience of working with a US-based head office Experience supporting a growing pan-European business
- Cross-channel optimized email support to drive qualified traffic to the site
- Site marketing assets that drive traffic to key buys and optimize for clicks
- A robust promo toolkit that helps meet the business forecast
- Manage and support an associate marketing manager
- Be the voice of online marketing in the pre-season process.Develop a robust content plan that responds to the customer mindset and drives engagement
- Must have a passion for site, promo & email marketing for delivering an exceptional customer experience
- Responsible for the management, maintenance, ongoing development, design and content on websites including blog(s)
- Develop workflows and designs for components of the websites from prototypes to creation of the site, including Beta testing and final posting
- Makeup Artistry or Product Marketing experience preferred
- Strong analytic skills and proficiency in Excel
- Creative writing skills to develop strong headlines, optimize content and assets
- Proven track record of running paid media on Google and Facebook
- Experience with Salesforce and Marketo a big plus
- 5 to 8 years of online marketing experience with at least one year of B2B or SMB marketing experience
Online Marketing Manager Job Description
- Continually assess current web technologies, trends, tools and techniques and provide input and feedback to management for improvements to achieve objectives
- Provide backup to the Director of Marketing on the CRM system as assigned including participation in new development projects, system enhancements and maintenance
- Closely partner with vendor management team, in-stock management team, technical teams in China , traffic, finance
- Implements tactics necessary for improving site performance with the ultimate goal of generating more customers/leads
- Ensures that Director and Senior Manager have opportunity to “audit” all proposed changes to the site to ensure they are on goal
- Action regular updates and improvements to the websites based on user data and feedback, and Search Engine Optimization targets
- Should track global, regional and local spend and identify leverage of centralized vs
- Evaluate and interpret metrics for assessing marketing/sales effectiveness
- Partnering with vendor manager to launch new brands, new products, joint promotions and support on market development fund acquisition
- Manage the global relationships with performance marketing vendors
- Pro-active problem solving abilities, team player
- Experience with Passport a plus
- Experience in online marketing preferred
- Must have a Bachelor’s degree in Business Administration, Marketing, or any related field
- Must have at least 5+ years of Marketing or Online Marketing experience
- Must have a working knowledge of web analytics tools such as Google Analytics and Fire Click, email service platforms such as CheetahMail
Online Marketing Manager Job Description
- Manage external agency partners and freelancers
- Manage student relationship and communications strategies
- Oversee select high value segment marketing and matriculation initiatives
- Forecast marketing expenses and manage a budget
- Monitor market conditions, competitors, and relevant KPIs to continually evolve efforts
- Oversee marketing strategy, campaign implementation, and day-to-day execution
- Plan and manage projects through to completion
- Other strategic marketing, analyses, business projects as needed
- Identify and champion email functionality that will help to enhance and personalize email content to drive engagement and sales
- Help lead preseason and in season calendar planning, develop strategies to react to business, partnering closely with Marketing Director, Buying, Finance, Production and Store teams
- Prior experience in general sales, such as conducting cold calls, sales pitches, and negotiations are a plus
- 5+ years of relevant marketing experience within IT, e-commerce, or from an advertising agency
- Fluent in Chinese, Japanese and ideally possess intermediate English
- Strong communication skills in all languages, capable of working and communicating cross-functionally in Japan and Global offices
- Possess Business Level English
- Experience working with online and offline merchants