Assistant Brand Manager Resume Samples

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C Labadie

Claire

Labadie

7176 Hyatt Fields

Chicago

+1 (555) 424 3736

7176 Hyatt Fields

Chicago

Phone

p +1 (555) 424 3736

Experience Experience

Philadelphia, PA

Assistant Brand Manager Intern

Philadelphia, PA

Maggio LLC

Philadelphia, PA

Assistant Brand Manager Intern

Develop, recommend and execute annual marketing plan activities, including local media strategy and plans
Work with our global teams, US brand teams and e-tailing partners to develop best practices to maximize ROI for the company
Contributing to RB Innovation by delivering a product development program to generate consistent sales and profit growth
Manage marketing budget. Coordinate with key stakeholders to ensure optimal spending
Support in developing and delivering the vision, US in-market activation excellence and gross profit for the brand
Develop and analyze promotion programs
Manage the day-to-day interface and key business activities of the portfolio

Dallas, TX

Assistant Brand Manager

Dallas, TX

Beier, Kunze and Pfeffer

Dallas, TX

Assistant Brand Manager

Assist Senior Manager in the development and/or adaptation of Marketing Communications programs, including day-to-day management of agencies
Develop and execute consumer marketing plans and partner with Trade marketing Manager to execute channel / 4Ps strategy for your brand
Assisting the Marketing Manager to execute the global brand plan and develop exciting brand programmes and global assets
Management/leadership: coaching and developing brand management team to success
Development of artworks for brands on a regular basis in line with deadlines, overseeing for artworks approval
Provide regular brand tracking information to monitor market performance, brand performance against KPI’s, budget tracking
Utilize a working knowledge of customer communications to create insight driven communications programs and manage agency relationships

present

Boston, MA

HO Assistant Brand Manager

Boston, MA

Schmitt-Bechtelar

present

Boston, MA

HO Assistant Brand Manager

present

Contributes to development and executes strong, functionally aligned brand plan. Tracks and monitors the performance, health and strategic alignment
Assists in development and successfully execution of Bigger, Bolder and Better innovation & renovation for her/his brands
Assists in developing the 1-3 year rolling Grocery brand portfolio strategy in line with the Regional Business Strategy for Nestlé Purina PetCare
Support activities which are enhancing the penetration of the total machine sale in trade channel & create / plan trade marketing activities
Overall management of individual brand plans and budgets to ensure they align to strategy and achieve sales and profit targets
Helps coordinate in the management of the NPDI process for all brands across MENA (Middle East & North Africa)
Leads on developing creative and shopper-centric packaging solutions that help differentiate the products on shelf increase and increase weight of purchase

Education Education

Bachelor’s Degree in Marketing

Adelphi University

Bachelor’s Degree in Marketing

Skills Skills

High level of numeracy, strong marketing sense, excellent PC skills, maturity and excellent communication skills
Create profitable volume driving promotions (Proficient)
Communication – Strong written and verbal communication skills. Comfortable presenting ideas and work in front of others. Comfortable with public speaking
Strong commercial knowledge and proven ability to project manage
Ability to influence and lead others through strong relationships
Strong multi-tasking skills and ability to prioritize effectively to meet deadlines
Highly proficient in Microsoft Office suite (especially Excel, PowerPoint and Word)
Excellent communication and persuasion skills combined with strong leadership
Able to create presentations and comfortable presenting to a group
Knowledge of or ability to learn Nielsen MarketTrack and Customer Point-of-Sale data

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15 Assistant Brand Manager resume templates

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Assistant Brand Manager Resume Examples & Samples

Take role in development and implementation of marketing plans and strategies
Supports the Family brand team in development of budget creation and management, P&L preparation, business analyses
Ensures timely dissemination and accuracy of title related information
Monitors activities of competitors and industry trends
Manages the timeline for projects, keeping brand team and cross-functional teams on deadline
Traffics departmental information including catalog number assignment and release schedules to ensure smooth workflow
Liaises with Customer Marketing, Operations, Finance and others to ensure organizational alignment on projects
Supports brand manager in communicating to all support departments
Creates trade presentations and supporting documentation
Assists in the development of brand presentations
Traffics trade documents for approvals
Conducts special projects as needed, including analysis of competitive titles, market trends, retail activities
Develops knowledge of the home entertainment business
Is an advocate for a positive work environment
At least 2 years of marketing experience
Exceptional communicator (written and oral) with the ability to build relationships and influence teams
Analytical thinking and problem solving skills
Strong attention to detail in an environment that requires extensive multi-tasking and multiple deadlines
High degree of proficiency with Microsoft Word, Excel & PowerPoint
Ability to conduct persuasive presentations
Marketing experience within home entertainment, film studio or marketing/advertising agency highly desired
Ability to manage cross-functional relationships
Proactive planning and strong project management skills
Creative thinking and ability to collaborate in a creative environment
Demonstrates the ability to contribute to the creative process

Assistant Brand Manager Resume Examples & Samples

Great collaboration and communication skills
Ability to influence and lead others through strong relationships
Trend analysis
Strong multi-tasking skills and ability to prioritize effectively to meet deadlines
5+ years of brand management or relevant experience
Must be proficient in Microsoft office with focus in Excel
Retail selling analysis highly preferred

Assistant Brand Manager Resume Examples & Samples

Marketing Planning (20%)
Assist line manager in developing and executing sound beverage strategies for the assigned Brands
Support line manager in developing the overall strategic brand plan which is effective in delivering the market share, volume and profit objectives, and building the brands equity measured via consumer tracking
Identify the growth opportunities based on market environment and consumer insights
Work with in-house and external research teams to continuously monitor market trend, competitor’s performance, consumer needs and brand perception. Leverage market insights and global learning in the development of winning business strategy
Validate the execution issues, product concept and brand positioning
Cascade the consumer learning to the Advertising Agency, Bottlers and within the System
Build sound relationship and alignment with Bottlers to ensure effective formulation and execution of brand strategies
Daily volume tracking and recommend cross-corrective actions when necessary
Monitor competitors’ activities and defend against competitive initiatives
New Product, Packaging Development & Supply Chain Management (30%)
Monitor consumer trend and beverage trend to identify new opportunities in HK
Push for new ideas and innovations to develop new products / flavors and packages
Support line manager in launching of new products / flavors / packages by working in close collaboration with multi-functional team from Technical / Legal / PAC / Research and Finance Departments
Assist line manager in monitoring the commercialization process by interacting with Technical and Logistic to ensure sourcing and prompt arrival of ingredients, BB base, mixing instruction and packaging materials for new product launched
Integrated Marketing Communication Strategy (25%)
Push for new creative / innovative ideas to build the Brands
Lead Advertising and Media Agency to think strategically and focus on developing innovative and effective IMC strategy that links to the brand proposition and fully capitalizes on the knowledge of consumer insights
Lead Advertising Agency to develop effective advertising based on the IMC strategy. Ensure production of high-quality advertising which truly executes the copy strategy
Work closely with Media Agency to develop effective media plans based on the IMC strategy and drive innovative media ideas
Work with the Advertising Agency to develop relevant promotional / event ideas based on IMC strategy
Lead the Advertising Agency, Promotion Agency and counterparts in Bottler from concept development to execution and to ensure total integration of marketing plans
Operational Programs (20%)
Work closely with Bottler and Commercial Team to drive for a fully integrated marketing programs across BTL channel activities and ATL advertising
Assist in development of individual channel / customer program
Supervision of execution details
DME Control (5%)
Effective allocation of DME
Budget Management and marketing expenses control
Brand and business health analysis (Proficient)
Creating consumer marketing objectives, strategies & plans (Proficient)
Seeking innovative platforms/plans to connect w/ consumers (Proficient)
Financial analysis (Proficient)
Revenue management / OBPPC (understand channel, pack, price dynamics, etc.) (Competent)
Portfolio management (Proficient)
New product development and innovation competencies (Proficient)
New packaging development and innovation competencies (Proficient)
Create profitable volume driving promotions (Proficient)

Assistant Brand Manager, Tea Resume Examples & Samples

Project management skill for NPD launch
Anticipates future trends to engage and delight consumers
Seeks understanding of fundamental human needs and behaviours
Understand environment and market situation to quickly react the change

Assistant Brand Manager Resume Examples & Samples

Support Visual Identity System Implementation
Identify the needs and business objectives for ZICO within the United States in order to provide marketing services tailored to meet the brand and business needs
Utilize understanding of consumer insights and trends in order to identify key issues and opportunities for profitable growth
Determine priorities for one’s area of accountability to create focus and enable work to be completed efficiently
Guide adherence to a cohesive brand communication plan by publishing brand toolkits for ZICO (including brand architecture, positioning statement, operational marketing strategies, etc)
Prioritize initiatives by using data driven insights and tools (e.g. BDI/CDI data, competitive analysis) in order to allocate marketing budgets
Collaborate with bottlers/regions /distributors in order to ensure programs are activated effectively
Communicate brand strategies, initiatives and priorities to system (e.g. regions, customer marketing, bottlers) in order to ensure the system is informed
Brand marketing development: ability to lead the development, communication and stewardship of global brand positioning, architectures and policies / guidelines
Brand marketing strategy: knowledge of information used to define brand strategic corridors and develop appropriate business solutions for local market activation
Agency management: knowledge of methods or techniques used and ability to inspire agency performance
Consumer knowledge: knowledge of in-store consumer purchasing behavior in order to develop effective in-store merchandising programs
Marketing program customization: ability to customize, communicate and apply a marketing/retail program or property based on the specific needs of a particular region, country or customer
Marketing property: ability to recommend an appropriate property or program to enhance the brand positioning and equity to grow volume
Marketing / activation programs: knowledge of how brand positioning is interpreted and used in different regions and countries around the world for the development of marketing / activation programs (sports properties, experiential marketing, consumer promotions)

Assistant Brand Manager Resume Examples & Samples

Sales/ Budgeting: expense budget management; lead sales meetings & provide global guidance; management and guidelines of global e-commerce execution; global Diesel boutique optimization
Inventory Management/Planning: global assortment management; partner with planning teams on immediate inventory needs and allocation; conduct weekly delivery conference calls with planning teams and factories to monitor flow of inventory and timeliness of new product introductions
Marketing: partner with marketing team on all operational marketing activities (fixtures, packaging, window kits,etc.)
Product: Analyze and provide feedback on retail sales and shipping; lead product introductions, education and marketing initiatives for subsidiaries, North America sales team and distributors; manage global pricing with a focus on meeting margin objectives;responsible for competitive market analysis to provide regional product assortments
License Reports: manage global quarterly sales, inventory, customer and marketing reports submission/analysis with Licensing Team
Cross functional partnerships: interface with subsidiaries, licensors, senior management, design and development,marketing and planning
Management/leadership: coaching and developing brand management team to success
Bachelor’s degree preferred or equivalent experience
Minimum 7+ years of brand, planning, or buying experience
Minimum 3+ years of account management responsibility
Proven track record coaching and developing direct reports
Success in building collaborative partnerships
Retail selling analysis experience required
Proficient Microsoft office with Excel, Google Enterprise products
SAP experience is a plus

Assistant Brand Manager Resume Examples & Samples

Brand equity and positioning
Strong professional outlook and interpersonal skills to interface with all marketing support teams in order to actualize marketing programs. This includes on-going project management with Purchasing, Package Development, Creative, Displays, Finance, Research and Operations teams
Interface with all internal support groups (e.g., Creative, Packaging, Purchasing, Finance) as well as external vendors (Ad Agency, Public Relations agency, Promotional houses)
Execute plans via timely development of programs
Provide accurate, well-organized data in a timely manner

Assistant Brand Manager Resume Examples & Samples

Minimum of 2 years of managing a portfolio of brands (FMCG preferably)
Experience working in a large scale retail organisation
Good understanding of planning and implementing brand-lead marketing plans
Proven ability to support projects
Experience working with customer insights
Ability to operate in a fast moving environment with the flexibility to adapt and change quickly
Strong creative skills and experience with integrated marketing programs
Awareness of consumer behaviour, social media and activation at the point of purchase
Excellent Microsoft skills, Word, Excel, PowerPoint
Support the marketing and communications of all new stores rolled out in the market place
Assist with the national promotional strategy
Work with the sales team to create and implement a local marketing strategy
Champion the brand on all channels of communication
Ensure that the brands' positioning and identity guidelines are reflected in all marketing communications and outputs
You will also help plan and coordinate the execution of multiple marketing campaigns
Work closely with the PR team to identify opportunities nationally and regionally for the brands
Support the development of the annual Brand Strategy and future vision
Work cross functionally with the Category Management and wider marketing team

Intern Assistant Brand Manager Resume Examples & Samples

Hands on mentality
Ambitious
Marketing – sport business oriented
Solid understanding of Microsoft Office incl. PowerPoint
Dutch (native speaker)
English (fluent, spoken and written)

Assistant Brand Manager Resume Examples & Samples

1-2 years' experience within a Marketing team
Strong strategic, analytical, and problem-solving skills
Ability to work collaboratively across functions, work independently, and take initiative when appropriate
Creative thinking and flexibility -
Ability to multitask and handle pressure in a fast paced environment
Time management skills
Ability to prioritize projects as necessary
Some experience with Nielsen, Excel, and PowerPoint $
Previous experience with marketing
Prior experience in Beauty or Consumer Products Company

Assistant Brand Manager, Aquarius Resume Examples & Samples

Project Management for 2016 building blocks of Aquarius Trademark; IMC development and implementation, During/After Action Review, Process/Schedule Management for cross-functional team
Performance Tracking; Monthly Score Card, Report and Documentation, Coordination for 2017+Business Planning Process, and ad-hoc analysis
Team Support; Bottler/Customer Requests, Marketing Calendar Update, Competitors Information
Analytics Capability: Interpret multiple data and recommend logical action based on findings
Creativity and Curiosity: Active Lifestyle, Sports, Beverage, Packaging, People, Trade, Customers, etc
Collaboration, Team-Work, Positive Belief, and Sense of Responsibility
Strong Passion for Coca-Cola (Brand and Company)
Interpersonal and written communication skills, Knowledge in business documentation
IT skills: Proficient in MS Word, Excel, PowerPoint, SharePoint
Comfortable working in a fast paced environment
Native level of Japanese Language and Basic level of English

Assistant Brand Manager Resume Examples & Samples

1+ year of working experience within a Marketing team
Degree in a related field
Solid strategic, analytical, and problem-solving skills
Creative thinking and flexibility
Microsoft Office/Suite proficient (Excel, PowerPoint, etc
Excellent communication skills (written and verbal)

Assistant Brand Manager Resume Examples & Samples

Participate in the construction and execution of all Blizzard Entertainment product launch strategies in Europe
Manage results via reporting, analysis, data presentation, and dashboard updates
Conduct market / competitor search and analysis to help define and improve our marketing strategies
Monitor the video game market on a weekly basis
Consolidate release execution reports and support the sales team on specific projects

Assistant Brand Manager Resume Examples & Samples

Previous related experience within Health and Beauty
A good understanding of brand management/marketing in a mass retail environment
Excellent time management skills and the ability to prioritise effectively and work under pressure
Strong analytical and organisational skills
Ability to develop effective working relationships, both internally & externally and be a good team player
Demonstrate a pro-active attitude and flexible approach
High level of numeracy, strong marketing sense, excellent PC skills, maturity and excellent communication skills
Able to demonstrate a creative flair!
Able to demonstrate a passion for brands

Calvin Klein Assistant Brand Manager Resume Examples & Samples

Managing the day to day control and execution of the in store point-of-sale (POS) strategy for all promotions and launches
Managing and controlling the day to day organisation of POS production and its design, involving liaison with international and internal merchandising teams as well as external suppliers
Managing launch and promotional requests from retailers for example website information, co-op (retailer magazine) advertising and site visuals
Managing and organising any experiential events for the brand from concept through to creation
Conducting pre and post analysis of launches and promotions – qualitative and quantitative
Working closely with the Brand Managers and the Digital Marketing team on any online activity and taking a proactive lead on implementing digital best practice
Play a pro-active role during monthly meetings with the warehouse team in order to communicate precise and accurate information on the implementation of the promotional strategy regarding delivery dates, assembly jobs, any critical issues and any changes to the promotional programme
Effective and accurate budget management including administration of all invoices, management of the monthly accruals and updating budget trackers on a monthly basis
Conducting monthly competitive reviews including price analysis
Producing Sales Conference materials and ensuring all elements are available from the International teams
Developing effective working relationships and communication with other key departments – in particular PR, Visual Merchandising and Sales
General administrative tasks to support fragrance team, utilising the Marketing Coordinator/Student Placement for support when needed
Supporting the Brand Manager / Marketing Manager with ad hoc requests as required
Degree or equivalent qualification (or level of experience), a Business related degree preferable
Solid previous experience in a similar role essential & an understanding/appreciation of the fine fragrance market and retail environment
Creator Mindset; Proactively seeks improvement, is a solution provider and a problem solver
Organized in Action; Organizes own work and the work of others effectively
Self-Starter; Is passionate, enthusiastic and has fun in work achievement
Excellence in Execution; Takes responsibility for the quality of all deliverables, contributes to doing things better and faster
A high degree of numeracy
Impeccable presentation skills
Constructive Networker; Collaborates easily with others and adapts to different working styles
Change Champion; Is resilient and flexible, adapts to new challenges

Assistant Brand Manager Resume Examples & Samples

Manage and own the NPD process for the relevant brands, working with the NPD team to deliver on NPD projects
Deliver all NPD projects on time, to scope and within the agreed COGs
Develop and maintain brand presentations and product information files
Cascade brand updates to relevant markets in a timely manner
Ensure all brand assets are up to date on the Global Artwork Management System

Assistant Brand Manager Resume Examples & Samples

Sales: lead sales meetings & provide global guidance through the application of analytical findings
Product: Analyze and provide feedback on retail sales and shipping; lead product introductions, training and marketing initiatives, manage global pricing with a focus on meeting margin objectives; responsible for competitive market analysis to provide regional product assortments
Analyze consumer trends and information to help identifying market opportunities
Cross functional partnerships: interface with licensors, senior management, design, product development,marketing, and planning
Brand and Sales experience in a fashion environment. 7+ years, preferably on jewelry
Proficient Microsoft office with Excel, PPT, Google Enterprise products

Assistant Brand Manager Resume Examples & Samples

Monitor brand and format performance (drivers & drains), routinely and provide performance updates to system partners, proactively recommending change in direction as required
Monitor competitive activity and assess implications and opportunities for respective brands & formats
Assist with development of the annual and long term Business Plan, including identification and prioritization of opportunities for respective brands and formats in order to deliver against financial objectives and sustainable system growth
Assist with establishing sources of growth building blocks to achieve annual plan
Assist with identifying, quantifying and executing an innovation pipeline that creates system value and delivers against the brand strategies
Work with the OBPPC Manager to develop OBPPC plan for new products and packages as required
Translate our business strategies into compelling agency briefs
Assist with developing and executing an IMC plan that delivers to the brands’ goals, objectives, and strategies. Interact with agencies on connection plans
Work with K&I and agencies to measure effectiveness of in-market communications and proactively recommend change in direction as required
Manage the brand budget to deliver against goals
Foster US and global brand relationships
1-3 Years related marketing experience (customer marketing, marketing agency experience, research marketing experience), CPG experience a plus
Strong analytical skills (the ability to mine insights/data to develop an on-going understanding of business performance and scorecard results)
Skilled in working with cross-functional teams
Ability to manage multiple project priorities at one time
Strong Presentation/Communication Skills
Use of computer programs such as Nielsen
Bachelor's Degree in Business Marketing or related field

Assistant Brand Manager Resume Examples & Samples

Responsible for day-to-day management of the business via Analytic tools (ACnielsen, B3, SQL, Margin Minder)
Assist Senior Manager in adaptation of IMC programs
Act as liaison between CCL and Customer brand team to optimize Customer and Assets activations and events
Assist in planning and execution of all the events and activations with key partners
Works with cross-functional team to commercialize product and packaging launches
Stewards the launches through internal and global approvals
Develops the project charter and provides key analysis and insights to the system to support the launches
Works with K&I to execute consumer research as required
Maintains key visual sources (Design Machine/ Kwikee)
Provides system with launch support tools (i.e., 3D images, sales samples)
Conducts post-launch evaluations with Knowledge and Insights Manager
1-3 Years related marketing experience, CPG experience a plus
Bachelor’s degree in marketing, business or related field required
Experience with innovation projects a plus
Experience managing agencies a plus

Assistant Brand Manager Resume Examples & Samples

Supporting the marketing and brand team: Applies & executes agreed marketing plans and procedures; ensures timely implementation and tracking of key projects; implements & monitors required tracking procedures to ensure proper execution of promotional activities; aadheres to quality standards across all brand initiatives; monitors plan execution in consistency with TCCC standards; provides support to bottlers in implementation; understands and applies KO Marketing process and procedures; support development and implementation of communication initiatives; Help protect integrity of brand/trademark
Gathers and analyses brand performance data: Monthly analysis of market share figures; quarterly analysis of BHT figures; Media schedule monitored and variances managed; Brand Health Monitor maintained and distributed; Brand History record maintained; monitor brand health; Conduct desk top research
Supports the management of brand budgets: Monitor DME and brand KPIs on monthly bases; follow finance SAP guidelines on DME tracking
Brand Management/administration- Manages Brand Office Administration
Control Brand Office Administration
Develop Brand Plan Inputs
Support Communication Activities (where relevant)
Implement Brand Promotional Activities
Advertising and research processes
Budgeting
2 years brand marketing experience preferably in a FMCG environment
Preferably participates in the Graduate/recruitment programme as an assistant for 2 years

Assistant Brand Manager Resume Examples & Samples

Takes a proactive role in the development and implementation marketing plans and strategies
Gathers and presents internal and market research data to support marketing plan development
Evaluates and analyzes plan results and presents recommendations to optimize future plans
Collaborates with internal team to brainstorm all elements of the marketing plan
Monitors competitive activity and industry trends and offers insights to support business objectives
Maintains a timeline for all marketing activities and keeps the brand team on deadline
Manages product and marketing campaign asset development and approvals trafficking
Develops and optimizes sales collateral/tools that effectively communicate marketing plans
Sets up and maintains all product and promotions in internal databases
Maintains ongoing, open communication and updates to all functional areas: Retail Marketing, Operations, Sales Communication, Sales, PR, Promotions, Media, Creative, Finance, etc
Coordinates third party agreements and purchase order approvals
Assists in the development of presentations
Provides support with ad hoc projects as needed
Bachelor’s degree in Business Administration, Film, or related field or equivalent work experience
3+ years experience in marketing analysis or marketing program management within home entertainment, film studio, marketing/advertising agency, or consumer products highly preferred
High degree of proficiency with Excel, PowerPoint, and other MS Office Software
Results oriented, self-motivated
Able interpret and discuss insights from a variety of data sources to support recommendations
Comprehensive problem solving ability
Must be resourceful with the ability to work independently and effectively on a team and across teams
Agile, flexible, highly organized and able to handle multiple concurrent tasks effectively
Excellent interpersonal skills and oral and written communication skills
Ability to build relationships and work well with all levels of employees, including Sr. Management

Assistant Brand Manager Resume Examples & Samples

Collaborates with the discovery, development and marketing functions to search for new targets through systematic assessment of market trends, unmet customer needs and competitive activity. This job is not eligible for sales incentives/sales commissions
Assists in developing comprehensive professional and consumer advertising, promotional plans and programs
Assists in the development of short-term to long-term sales and marketing plans
Performs basic sales and competitive analysis
Assists in the daily monitoring of marketing activities
Provides scheduled updates on financial performance product and monitors promotional expenses such as journal advertising and educational programs
Assists in conducting and evaluating market research and test market activities
Assists in managing the development of new and existing products and programs to grow sales and market share
Assists in evaluating ideas, products and programs
Helps to investigate market opportunities and establish priorities
Helps to identify areas of potentially profitable markets for new, existing or enhanced products and programs
Participates in determining criteria used in screening new and existing product ideas
Participates in evaluating improvements for expediting new and existing products and programs
Develops initial forecasts and attends reviews of sales forecasts for assigned product line
University graduate,
Self-motivated, innovative with an inspiring personality
Strong analytical, communicational and planning skills oriented towards delivering business results
Highly developed presentational and organizational skills
Ability to deal with matrix responsibilities from multidisciplinary tasks
Excellent command of English both written and spoken
Proficiency in MS Office Applications
Valid driving license and willing to travel
Military service must be completed (for male candidates)Marketing

Assistant Brand Manager / Brand Managers Resume Examples & Samples

Educated to Degree Level
Can do attitude, with the ability to influence and work in a collaborative way
Proactive and results driven
Assistant Brand Management/Graduate experience in an FMCG environment essential

Assistant Brand Manager Resume Examples & Samples

Lead brand growth plan, support new product launch, communication strategies and executions, assets/content development, performance analysis/tracking, be accountable for the market share, sell out and sell-in performance of overall mega brand for both on-line & off-line
Manage media campaign execution include media tracking and adjustment, make sure flawless execution
Lead mega brand communication plan and be accountable for the execution execellence and result analysis
Collaborate & support other marketing especially professional marketing team, and also shopper & trade marketing
Collaborate and support strategic marketing and lead communication with regional/global team
Manage external agencies and cross functional teams for marketing plan execution, budget & result tracking/alaysis
Support retail channel/professional brand campaign related materials for both on-line & offline (POA)

Assistant Brand Manager Resume Examples & Samples

Work with the PBU and other cross-functional team to develop and realize the professional marketing objective
Also work with team and media agencies on the development of communication platform, media placement and manage the most effective and creative use of media budget
ASSIST supervisor to develop annual franchise business plan and manage marketing budget to achieve the sales target
LEAD the regular POA planning and development, and communication with sales and cross-team, and also execution with shoppoer marketing
LEAD the budget planning and control for Antuss SKUs
LEAD the packaging optimizaiton and Antuss SKUs and execution
ASSIT supervisor to work with advertising and media agencies on the development of communication platform, media placement and manage the most effective and creative use of media budget
Be in duty bound to transferring the received complaint to the designated department according to company complaint handling procedure timely
Comply with the rules and regulations of company and HCC
Minimum 3-4 years product management experiences with P&L responsibility
Preferably with 1-2 years field sales experience

Assistant Brand Manager Resume Examples & Samples

To exploit on relevant consumer insights and interpret into meaningful business idea in business plan and strategy construction
To develop brand communication plan and ensure copy strategy development aligns with brand footprint
To manage brand A&P budget in achieving the agreed brand’s objective
To manage portfolio and anticipate potential market development with the effective brand financial result
To ensure effective management of project including new product and tactical promotion
1-2 years working experience in brand management, particularly in FMCG industry
Experience in Multinational Company is an advantage
Establish strong interpersonal/leadership skills and communication skills
Excellent command of EnglishMarketing

Assistant Brand Manager Resume Examples & Samples

Bachelor degree above
2 years marketing experience in FMCG MNC
Good project managment ability
Good command of EnglishMarketing

Assistant Brand Manager, TUC Resume Examples & Samples

Education, qualifications and training
Degree in Business, preferable
Experience or skills required
2 - 3 years of related working experience in marketing function
Strong business acumen, ability to analyse business performance & propose appropriate actions
Expertise in handling BTL in-store display & promotion activities
Experiences of digital campaign execution
Specialized knowledge or skills required
Passion to Win
Good data analysis skill
Handle multiple tasks with good priority setting
Excellent communication skills in both Chinese and English
Mondelēz Leadership competencies
Hard worker is preferred

Assistant Brand Manager, Imports & Mooncake Resume Examples & Samples

Bachelor or above
At least 2 years brand marketing experience in consumer goods industry
Solid experience of manage BTL activity (Including distribution program, promotion, event etc.)
Fluent English both in written and oral

Mktg-assistant Brand Manager Resume Examples & Samples

Fresh graduate with strong academic credentials or professionals with no more than 2 years experience and who are looking to upgrade their careers are welcome to apply
Are excellent in cognitive thought and problem-solving
Have demonstrated strong leadership ability through active participation in extra-curriculum or in the course of work
Have strong interpersonal and communication skills (english)

Assistant Brand Manager Resume Examples & Samples

Minimum education of BA, BBA or BS in Marketing, Business Administration, or any Business related failed
Demonstrate strong leadership by envisioning, direction setting and enrolling others; thinking/problem solving; creativity & innovation; initiative & follow-through; communication; and priority setting
English Fluency
Must be a Saudi Citizen

Mktg-assistant Brand Manager Resume Examples & Samples

Have specific hands on experience, working in digital marketing and E commerce, with an advantage of experience in brand work (any industry)
Are excellent in cognitive thought and problem solving
Have demostrated strong leadership ability through active participation in extra-curricular activities or in the course of their work
Are creative and innovative
Have strong interpersonal and communication skills
Proficiency in Bahasa Indonesia language and market knowledge of Indonesia as the role requires local consumer understanding to develop brand equity and marketing strategies for Indonesia Market

Assistant Brand Manager Resume Examples & Samples

Identifies, develops and executes an annual consumer and customer promotional plan that will help grow brand sales, market share and profits
Manages the execution of National and Customer specific promotions
Knowledge of or ability to learn Nielsen MarketTrack and Customer Point-of-Sale data
Intermediate Microsoft Word, Excel and PowerPoint skills

Assistant Brand Manager, Candy Innovation Resume Examples & Samples

Degree in marketing and communication, preferable
1 – 2 years of related working experience
Good co-ordinate skill across function teams

Assistant Brand Manager Resume Examples & Samples

Assist in the development of annual marketing plan for the assigned product platform
Lead business-planning sessions, drive marketing initiatives and act as team leader managing resources of marketing projects
Develop consumer communication campaigns, including TVC, print, online, PR, POSM
Lead the planning and execution of product launches and new initiatives, including launch meetings, sales planning sessions and sales training
Lead research projects such as equity studies, A&U and Consumer/ECP insight generation
Perform analyses on consumer, marketplace, pricing and competition etc
Own the A&P with expertise in budgeting, forecasting and pay-out analyses
Own marketing copy Clearance processes to ensure all Consumer/ECP communications are complied with quality standard
Develop peers and lead across functions
Participate in business discussions with Regional Marketing Team
Prepare regular reports and consolidate Dashboards
Manage 3rd party agency relationships

Assistant Brand Manager Resume Examples & Samples

Lead the development of promotional marketing materials for various programs
Lead execution of trade shows and other events
Lead social media for the brand
Lead new product launches, including managing and facilitating cross-functional meetings, presenting progress and recommended actions to the management team, developing launch plan and tracking timeline
Manage the A&P budget
Work with the eCommerce team to update website messaging and graphics, develop and deploy email marketing campaigns
Attend events as an ambassador of the brand to distribute samples and educate consumers
Other ad hoc and special projects as assigned by Brand Manager
Strong consumer focus and understanding of marketing levers
Strong cross functional, presentation, analytical, and negotiation skills
Effective at project management
Highly organized and can work in a high-pressure environment with multiple projects, being able to dovetail high priority projects
Comfortable with senior management
Previous experience working in event marketing preferred
Knowledge and understanding of the brand marketing function
A bachelor's degree in marketing, advertising, or communications

Assistant Brand Manager Resume Examples & Samples

Bachelor or above degree
Good command of written & oral English
>5 years experience in product management or Marketing Department
Chemical education background and paints/construction materials experience is preferable
Familiar with NPL/NPI process is an advantage,

Assistant Brand Manager Resume Examples & Samples

Responsible for ongoing business performance monitoring, leveraging all available systems and tools (ACnielsen, B3, SQL, Margin Minder, etc.)
Assist Senior Manager in the development and/or adaptation of Marketing Communications programs, including day-to-day management of agencies
Act as liaison between CCL and Customer brand team to optimize Customer and Asset activations/events
Work with cross-functional team to commercialize product and packaging launches, including stewarding launches through internal and global approvals
Develop the project charter and provides key analysis and insights to the system to support the launches
Work with Knowledge & Insights Manager to execute consumer research as required
Maintain key brand asset resources (Design Machine, Kwikee, etc.)
Provide system with launch support tools (i.e., 3D images, sales samples)
Conduct post-launch evaluations with Knowledge & Insights Manager
1 or more years of related marketing experience required
Previous CPG experience preferred

Assistant Brand Manager Resume Examples & Samples

Bachelor degree in business or marketing
3+ years marketing experience in CPG (consumer packaged goods) companies preferred with an understanding of the following areas: packaging, advertising, promotions, and/or communications
Executional excellence that showcases attention to detail and adherence to deadlines
Ability to set and achieve goals
Excellent PC skills (Microsoft Excel, Word, PowerPoint, etc.)
Ability to create strong relationships across internal departments and external partners
Outgoing personality and the ability to function as a team player and project leader in an open office environment
Work closely with the Marketing Managers to assist in the creation and execution of integrated marketing plans that communicate the product or campaign focus in all aspects of the marketing and advertising mix
Assist in cross-functional organization, planning, execution and implementation of all marketing programs/campaigns that ensure compliance with brand standards and help grow business within channel
Write and edit copy for sales and educational tools produced by in-house creative team
Manage inventory forecast, packaging initiatives, and new product launches with an understanding of supply chain and operations. (Executes plan modifications and line extensions.)
Conduct competitive surveillance
Work closely with marketing research, sales, supply chain/distribution, and legal in the development of product launches and marketing campaigns
Spend time with key customers to help build market insights and breakthrough thinking
Help ensure open communication and smooth workflow between cross-functional divisions (e.g., sales, creative, etc.)
Monitor and manage the marketing budget: forecast all expenses and allocate the spend based on ROI by activity
Generates and Deploys Insights with Impact
Analytical Excellence

Assistant Brand Manager Resume Examples & Samples

Gathers market research data to assist in defining the positioning (target, key communication points) for each release and repromote
Participates in market analysis to select comparable home media titles and identify optimal release dates
Collaborates with cross-functional team to brainstorm all elements of marketing plan
Maintains a master timeline for meeting all marketing and operational deadlines
Assists in maintaining an accurate title-specific budget that meets corporate and operating objectives
Prepares materials to support the development of physical and digital account plans, as well as the P&L
Assists in providing creative direction for consumer and trade marketing materials
Understands and supports objectives and strategies for PHE portfolio of products
Maintains ongoing open communication and updates to all functional areas: Retail Marketing, Operations, Sales Communication, PR, Promotions, Media, Creative, Finance, etc
Assists in preparing and communicating the timely distribution of all plans to Sales and Trade
Coordinates with peers to ensure efficiency and continually improve processes
Assists in the execution of the day-to-day aspects of the marketing plan to launch or repromote the PHE titles
Fully researches each property to understand opportunities and challenges that may impact results
Reviews market research to anticipate and react to competition, consumer attitudes and market trends
Evaluates and analyzes program results and present recommendations for future improvement
Bachelor's degree in Marketing and/or related field
Minimum 2 years of experience in marketing analysis or marketing program management
Proficient in Microsoft Office with an emphasis on Excel and PowerPoint and Photoshop
Knowledge of marketing/brand awareness building fundamentals
Excellent interpersonal skills and oral/written communication skills
Proven problem-solving, analytical and creative thinking skills
Strong ability to prioritize tasks and balance multiple projects simultaneously

Assistant Brand Manager, Innovation Resume Examples & Samples

Role covers a wide range of marketing drivers and relationship management skills
Influences and deploys brand strategy as part of the marketing business planning process
Takes full ownership in understanding the Canadian Beverage Alcohol rules and regulations and executional mandatories including the Diageo Marketing Code
Analyses innovation success using internal and external data sources
3 to 5 years of work experience, with 2 years experience in marketing or innovation
Results orientated with the ability to think strategically
Highly collaborative. Ability to work autonomously and within teams, and develop strong working relationships with U.S./GBT colleagues
Strong analytical skills and the business acumen and ability to work in close partnership with regional sales teams & senior leadership

Assistant Brand Manager Resume Examples & Samples

Takes full ownership in understanding the Canadian Beverage Alcohol rules and regulations and executional mandatories including the Diageo Marketing Code and Digital Marketing Code
Significant interface with cross functional teams, U.S. colleagues, Canadian leadership team and external agencies & partners
Analyses brand performance and innovation success using internal data sources
3 to 5 years of work experience, with 2 years experience in marketing
Digitally savvy, and experience with / knowledge of our key partners (TubeMogul, Google, Facebook)
Experience in / knowledge of the Canadian Beverage Alcohol industry
Results orientated marketer with the ability to think strategically
Highly collaborative. Ability to work autonomously and within teams, and develop strong working relationships with U.S colleagues

Assistant Brand Manager Resume Examples & Samples

Ensure that all marketing programs are delivered on brand, on time and in line with AIB (GB)’s brand identity
Support the delivery of the annual strategic marketing plan with the GB Marketing team
Collaborate with relevant stakeholders to ensure that business marketing plans are delivered on time and aligned to business strategy
Build strong cross functional relationships with appropriate business banking, product, distribution and channel development teams
Work with our marketing agencies to ensure seamless delivery of all strategic and tactical activities
Ensure that all compliance and regulatory mandates are completed for each campaign
Operate marketing budgets within our budget management process ensuring that the campaign budgets are managed correctly and that all commitments are recorded in line with AIB procurement policies
Primary degree and/or Post Graduate qualification in Marketing
2 Years of relevant professional experience
Proven experience in leading projects to successful conclusion
Experience in managing senior stakeholder relationships
Able to demonstrate an understanding of marketing metrics

Assistant Brand Manager Resume Examples & Samples

Responsible for ensuring that assigned projects deliver the brand objectives, financial objectives, timing, cost and quality expectations
Accountable to deliver project P&L in line with brand objectives
Clear understanding of the Strategic Valuable Consumer (SVC) identified for their brand. Support the Brand Manager or Senior Brand Manager in SVC process
Lead (plan, execute and track) particular Tools and Tasks of brand Integrated Marketing Communication
Utilise relevant tools and methodologies that identify consumer insights that set the foundation of marketing decisions
Solid understanding of “Ideas to Market” (i2M) and New Product Development (NPD) processes. Accountable for executing NPD projects
Jointly with Category Development and Sales collaborate to leverage shopper insight to execute projects against channels selected
Clearly understand brand’s strategies and how these guide their specific projects

Assistant Brand Manager Resume Examples & Samples

Participating in the activation of Brand Essence and Vision across Purina Dog Brands
Collaborating with internal, cross functional stakeholders to support the effective implementation of brand activities
Involvement in the development and implementation of “best in class” launches for all new product developments
Supporting the implementation of innovation/renovation of products through providing effective project administration
Supporting the development, approval and implementation of annual portfolio activation plans ensuring internal alignment across all functions
Track and monitor the performance, range, health and strategic alignment of the brand

Assistant Brand Manager Resume Examples & Samples

Support with development of brand strategy & activation plans
Monitor and analyse brand performance metrics including sales volumes, market share trends and competitor activity
Assist with the development of communication strategies
Building strong working relationship with internal stakeholders, including commercial, agency partners and global marketing contacts
Develop and implement “best in class” launches for NPD and Promotional Activations
Management and champion of brand assets including image library, digital and global marketing

Assistant Brand Manager Resume Examples & Samples

2+ years marketing experience, preferably in the tourism industry
Strong technical marketing skills
Ability to create cohesive working relationships
Confident in using various IT applications
A willingness to work flexible hours to meet demands of the business
Ability to move at pace in an ever changing and challenging environment

Assistant Brand Manager Meals Resume Examples & Samples

University degree in Marketing/BA and an MBA or MSc in Marketing
Minimum 1 year of relevant marketing experience in FMCG sector
Be well-organized and multi-tasking
Be results-oriented
Learning on the fly
Personal learning
Peer relationships skills

Assistant Brand Manager Resume Examples & Samples

Manages initiative development and activation of any local brands in the portfolio including development of new products, consumer and shopper communications
Supports the Sales team in creating customer presentations and meeting customer requirements
Fluent English Japanese Bilingual
Proven track record in Marketing must be able to demonstrate outstanding marketing skills and potential

Assistant Brand Manager Resume Examples & Samples

In conjunction with your Category Manager, you are responsible for marketing for a brand or group of brands in the market with responsibility for activation excellence of Area Powerbrand plans
Feeds into ideas and proposals for business development initiatives (BDIs) for the brand(s) based on consumer, shopper and market understanding
Action-oriented and energetic, with a focused and pragmatic approach to problem solving and driven to achieve even when faced with obstacles
Self starter, with strong analytical skills and the ability to handle multiple responsibilities
You’ll demonstrate financial and commercial acumen when identifying business issues/opportunities
An interest and passion for entrepreneurship is critical. We want you to think outside the box

Assistant Brand Manager Resume Examples & Samples

Support marketing plans & manage marketing budgets for a given brand within category to deliver net revenue, gross margin, market share and profit targets within timescales and budget as approved by local leadership team
Provide regular brand tracking information to monitor market performance, brand performance against KPI’s, budget tracking
Execute annual marketing plan activities, including local media strategy / plans for a given brand within a category, responsible for ensuring successful implementation of the plan
In close co-operation with the Trade Marketing function, identify trade needs / opportunities, develop pricing and distribution strategies in line with trade promotions for brands
Support the execution of product launches agreed by Area; Contribute to innovation by delivering product development programs to further margin growth
Support implementation of portfolio strategy in conjunction with global category and area innovation to support overall business strategy, short / medium term
Manage development and activation of local brands as approved by Area
Support market copy strategy for brand and ensure adaption possible for category across area
Partner with media / consumer and market insights to implement media strategy and plans

Assistant Brand Manager Resume Examples & Samples

Initiate market research activities to deliver powerful consumer and customer insights
Develop and execute brand strategy and marketing plans, from promotion strategies to media communication, pricing, packaging, etc
Assist in development of category equity program
Deliver brand growth targets with accountability on brand P/L and market share growth
Control marketing expenditures and manage brand budget, maximize budget efficiency, effectiveness and ROI
Co-operate with the Sales function and Trade Marketing, identify trade needs / opportunities, developing pricing and distribution strategies and trade promotions for the assigned category
University Degree in marketing, business administration or related discipline
Minimum 3-5 years of experience in marketing preferably with FMCG companies
Experience in new product development and launching, adaptation of global/regional marketing strategies into local fit, running consumer focus group, TVC commercial production, etc
Excellent written and spoken of Chinese and English
Good at MS Office applications
Strong commercial awareness and sense of urgency, high achiever, able to deliver under pressure, strong analytical skills, Willing to relocate internationally to pursue career opportunities

Assistant Brand Manager Resume Examples & Samples

You have an excellent level in both French and English
You are rigorous and organised, with an analytical mind
You have a team spirit and leadership skills
You are creative and sensitive to marketing
You are autonomous and you like taking initiatives

Assistant Brand Manager, CIS Resume Examples & Samples

Work with AC Nielsen database: market trends on value/volume shares, distribution, regional/channel split and etc
Prepare regular updates of brand performance for management
Media plan execution (including TVCs adaptation)
Preparation and conducting of promo campaigns on respective brands: BTL, promo bundles, gift packs, etc
J&J University and Prof Marketing: update of the presentations and performance for the audience
Preparation of materials for Sales Force and Trade Marketing (cycle book, etc.)
Supervision on Payment process for the group activities
Higher education (Marketing or Economics is preferable)
Experience in FMCG marketing on relevant or trainee position no less than 0,5 year. Candidates with experience of project management from international ATL/BTL agencies might also be considered
Experience of working with Nielsen would be a plus
Ability to coordinate broad scope of projects is a must
Fluency in English is a must.Marketing

Assistant Brand Manager, Body Wash Resume Examples & Samples

Support Director in executing elements of the strategic Body Wash plan
Manage development of innovation pipeline for NIVEA Body Wash, working directly with the global teams and Director. Work closely with Market Research team to develop concepts and research briefs as needed
Perform Body Wash category monthly business analysis demonstrating a deep understanding of NIVEA and competitive brand performance
Assist in the development of the annual marketing plans in line with brand vision and financial objectives. Work with Agency and Internal partners on execution of Activation programs, FSI’s, PR, digital/social media, and shopper marketing programs
Partner with sales and go-to-market team to develop winning strategies and sell-in stories for retail accounts
Lead cross-functional team meetings and projects with Agenda, Minutes, Action items
Manage annual Marketing budget, creating POs and reconciling budget
1-3 years of experience in brand management on consumer products. Experience in Skincare, Personal Care or Beauty/Cosmetics a plus. MBA a plus
Strong strategic and analytical skills
Excellent written and oral communication ability
Cross-functional team leadership and project management experience
Must be results oriented, have strong analytical skills and be a team player. Someone with an entrepreneurial spirit and passion to drive brand growth
Must have strong leadership and project management skills
Must be able to manage complexity, work collaboratively, and in a fast paced environment including working with global teams

HO Assistant Brand Manager Resume Examples & Samples

Support and supervise the creation of the local marketing activity plan including BTL and ATL activities both B2C and B2B
Act as a "bridge" between Commercial and Marketing department, ensure quality execution of the different activities in order to establish the Nespresso Brand as the ‘icon of perfect coffee worldwide’ in the markets
Write Media Briefs & brief agencies in alignment with Marketing Manager
Monitor marketing budget for respective cluster
Collect market insights from the different markets to initiate the creation of market specific projects in collaboration with the local Marketing team
Support the adaptation of international creative for the local markets
Coordinate marketing activities with external agencies
Conduct the market researches with Head Quarter team to better understand and approach the market with relevant campaigns and communications
Integrate digital communication in all activities, by supporting the objective of driving sales on the Ecommerce platform and increase brand awareness through social media
Increase brand awareness through social media
Support activities which are enhancing the penetration of the total machine sale in trade channel & create / plan trade marketing activities
Ensure that communication in the Boutiques are online with the rest of the channels & brand positioning
Develop CRM campaigns in collaboration with CRM team for the markets to support Club Members
Build a B2B Marketing calendar for yearly activities within respective cluster

Assistant Brand Manager Resume Examples & Samples

Build and support the creation of innovative and effective campaigns to grow market share in the prescription and HCP recommendation sector within the UK OTC pharmacy business
Including medical approval of materials through Zinc
Support the development of key product formats / sizes / claims for Healthcare sector and associate NPD launches
To lead the generation of materials and messages to Healthcare and GP representatives to grow market share
Support the professional sales teams with development, approval and distribution marketing materials and engagement tools
Lead marketing contact with the pharmacy sales team, and ensure they are fully briefed and supported with promotional materials
To manage and control allocated promotional budget for OTC professional
Own, develop and monitor the professional media activity for Nicorette
Understand and be a champion for HCC within the marketing team and ensure speaker contracts are managed and maintained
Manage external agency relationships and ensure work is delivered on time and within budget
Provide weekly and monthly sales data analysis to the Nicorette team
Commercial understanding with strong financial acumen in the UK market
ABPI accredited (preferred)
Proven implementation ability
Good Interpersonal skills with the ability to influence both upwards and downwards
Flexibility to adapt plans/challenges as they arise
Must have a minimum of 18 months FMCG industry experience, ideally working as an Assistant Brand Manager already
OTC experience is essential

Assistant Brand Manager for Biscuit Resume Examples & Samples

Assist Manager in analyzing volume/share trends to help set annual volume, share, revenue, and MCLAP
Recommend and implement assigned marketing programs, e.g. promotions, special events, point-of-sale
Monitor progress of assigned programs against plans
Assist Manager in anticipating sales and profitability shortfalls also recommend and execute corrective actions
Prepare monthly IMS analysis which includes findings from the market and come up with recommendations/action plan
Seek suppliers and obtain best-price quotations for promotional and point-of-sale materials
University graduate in Business/ Marketing. Master’s degree in Business Administration would be a plus
Having 2 - 3 years in Brand Management & Activation
Understand Nielsen concept
Strong analytical thinking
Having sufficient knowledge in Traditional Trade/ Modern Trade business process
Able to work as individual and team work

Assistant Brand Manager, Baby Resume Examples & Samples

NPI’s launches implementation: AW development, Launch agreement preparation and feasibility supervision
Group Budget monitoring & controlling on monthly and annual basis
J&J University: update of the presentations and performance for the audience
Fulfilment of Product trainings for field force and newcomers
Preparation of materials for Sales Force by request (cycle book, etc.)
Supervison on Payment process for the group activities
Document flow coordinating
Site development, leading and updating, conducting SEO analysis, context advertising and banners
Higher education (Marketing is preferrable)
Experience in FMCG marketing on relevant or trainee position no less than 1 year
Fluent written and oral English
Experienced user of MS Office (Power point, Excel).Marketing

Assistant Brand Manager Resume Examples & Samples

Possess a Bachelor’s degree in Marketing or relevant discipline
Excellent interpersonal skills including strong verbal, listening, and written communication
Ability to manage several projects simultaneously and coordinate with large numbers of business contacts
Strong trade or marketing experience in developing and executing new products/processes and campaigns, with customer marketing experience preferred
Excellent written and oral communication in English, Chinese and Bahasa Malaysia required
Self-direction and motivation required
Flexible and adaptable to changes with ability to operate under pressure and meet or exceed deadlines.Marketing

Assistant Brand Manager Pralines Resume Examples & Samples

University degree, preferably in Business Administration or Marketing, MLA training courses would be a plus,
Min 1 year marketing or marketing related experience with a high skill level in all aspects of FMCG marketing mix,
Marketing competencies (Consumer (insights) understanding, positioning and branding, New Product Development, brand activation and campaign management skills, orientation to data-driven decision making, digital and social marketing aptitude, creativity),
Financial and business acumen,
Business planning skills,
Project Management Skills,
Cross Functional Teamwork Aptitude,
Experience in marketing with a mix of ATL & promotions experience would be an advantage,
Fluent in English & Romanian written & spoken

Assistant Brand Manager Resume Examples & Samples

Generate and apply customer Insights – Utilize working knowledge of customer insights to Support the Brand Team by leading the development and execution of marketing plans that will enable the brand to set and execute a plan to meet its volume targets, share targets and overall business objectives
Think innovatively – apply working knowledge of innovation practices to generate insightful ideas related to new products and innovation across the marketing mix
Set the strategy – utilize a working knowledge of strategy to determine the scope of the market, conduct portfolio mapping, and recommend the path to brand growth
Target customer segments - employ a working knowledge of customer segmentation to build and understand customer segments and apply that segmentation in marketing approaches
Build brands – apply a working knowledge of brand building to facilitate brand positioning, brand architecture, and brand equity
Create compelling customer communications – utilize a working knowledge of customer communications to create insight driven communications programs and manage agency relationships
Activate the marketing plan – use a working knowledge of activation to determine the desired growth behavior and complete integrated marketing planning
Conducting commercial analysis – applies significant knowledge of commercial analysis to adapt to emerging trends, apply best practices, and strengthen efficiency and ROI

Junior Assistant Brand Manager, Romania Resume Examples & Samples

Leads brand projects, coordinating multi-functional teams to achieve the brand marketing objectives
Carries out projects related to the brand packaging, copy, point of sale materials (including display aids)
Is involved in advertising copy decisions and brand strategy
Works on consumer or market research recommending business building initiatives
Participates in development and administrates the brand marketing budget
Students or recent graduates
Strong candidate with leadership skills
Innovative and creative
Collaborative and cooperative

Assistant Brand Manager Resume Examples & Samples

Annual brand planning support
Cross functional NPD project execution
Advertising and promotion spend tracking / reconciliation

Assistant Brand Manager Intern Resume Examples & Samples

Support in developing and delivering the vision, US in-market activation excellence and gross profit for the brand
Champion pipeline and secure incremental funding for launches
Manage the day-to-day interface and key business activities of the portfolio
Assume accountability and autonomy to lead cross-functional teams in the development and execution of strategies for advertising, packaging, promotions, and operations
Assist the Brand Manager to manage a brand within the context of the agreed strategies to maximize long term sales and profitability
Support the Brand Manager to develop, recommend and lead the execution of local marketing plans for assigned brands and manage the effective deployment of the marketing budget
Analyze brand and market trends and recommend actions
Contributing to RB Innovation by delivering a product development program to generate consistent sales and profit growth
Develop, recommend and execute annual marketing plan activities, including local media strategy and plans
Initiate and manage market research projects to deliver powerful consumer and customer insights as the basis for long term brand growth. Develop these insights into achievable plans
Participate in the development of local copy strategy / executions and/or to ensure adaptation possible for other regions
Communicate cross-functionally to understand business needs
Be a savvy digital marketer able to quickly understand and leverage the dynamic technology to maximize the business
Work with our global teams, US brand teams and e-tailing partners to develop best practices to maximize ROI for the company
Complete a final project based on some or all of the above responsibilities
Must have completed 1st year of MBA program with concentration in marketing
Strong commercial awareness
Resilient and able to respond under pressure
Ability to influence
Strong analytical skills, financial skills and P&L understanding
Able to manage multiple projects and prioritize

Assistant Brand Manager Resume Examples & Samples

O Support in developing and delivering the vision, US in-market activation excellence and gross profit for the brand
Must be graduating with MBA focused in marketing in spring 2017
Prior experience in related fields (Sales, Marketing, Finance, Advertising) a plus
Ability to prioritize
Capable of analyzing data to draw conclusions from the data

HO Assistant Brand Manager Resume Examples & Samples

Manages packaging, Nestle Health Wellness dashboard, services and CSV related to her/his brand
Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands
Contributes to development and executes strong, functionally aligned brand plan. Tracks and monitors the performance, health and strategic alignment
Contributes to the development of Big Ideas, engagement strategies and creates attractive and rewarding brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted Nutrition Health and Wellness leader
Basic knowledge but no skill
Can practice with help

Assistant Brand Manager Resume Examples & Samples

Overall support in the development of brand strategies, In-market activation excellence and net revenue growth for the brand
Analyze market and competitive trends and recommend actions to achieve annual sales and profit objectives
Managing monthly volume forecast for assigned brand/categories, coordinating between demand and supply planning to deliver best-in-class forecast accuracy
Lead cross-functional teams in the development and execution of strategies for advertising, packaging, promotions, and operations
Manage marketing budget and coordinate with key stakeholders to ensure optimal spending
Develop and analyze promotion programs
Develop and execute annual marketing plan activities, including consumer promotions, digital programs, media plans, etc
Initiate and manage market research projects to deliver powerful consumer insights to implement stronger marketing initiatives
In close co-operation with the Sales function and Trade Marketing to deliver best in class executions
Willing to relocate internationally to pursue career opportunities
Fluency in Spanish Preferred

Assistant Brand Manager Resume Examples & Samples

Assist Brand Manager to create and propose brand marketing strategies and corresponding brand plans for the entire range of MARLBORO brands within allocated budgets in order to achieve annual and long-term qualitative (i.e. product & image perception) and quantitative (i.e. volume, Share of market, Operation Costs Income) targets and secure necessary senior management approval for the strategy. Ensure every market initiatives are submitted to Regional Product Committee (RPC) / Corporate Product Committee (CPC) in a timely and quality manner with the required approvals
Oversee all MARLBORO related research projects to identify key consumer insights in collaboration with Market Research and New Product Development team and translate the insights into input for key business strategy and action plan
Develop required brand support materials and programs through effective agency management to best communicate brand attributes and MARLBORO products, and ensure all Consumer and Trade Engagement activities are in line with brand objectives
Work closely with internal stakeholders to drive launch preparation & commercialization process and develop innovation pipeline for MARLBORO, based on pre-define long term plan
Control marketing expenses and analyze the efficiency and cost effectiveness of all running brand related activities, in order to achieve maximum return on investment
At least 5 years relevant working experience in FMCG industry
Strong analytical acumen and good interpersonal skills to influence all stakeholders to execute as per brand objectives
Excellent command of English and Cantonese, both spoken and written
Good learning attitude and strong result and quality driven mindset

Assistant Brand Manager Resume Examples & Samples

Analyses and work with AC Nielsen database: market trends on value/volume shares, distribution, regional/channel stplit and etc. Prepare volume of standard & ad-hock presentations on the data base
Preparation and conducting of promo campaigns if any
Development/Supervison/Launch of product initiatives: promo bundles, NY gift packs
Monthly price list update
Development of artworks for brands on a regular basis in line with deadlines, overseeing for artworks approval

Assistant Brand Manager Resume Examples & Samples

Oversee execution of balance year plans and initiatives for brand campaigns and activations
Run day-to-day operational brand management activities – A&P management, project manager for regional artwork development, regulatory requirements etc
Support senior brand manager with regard to strategic communication development and IMC development
Close coordination with cross-functional teams (CMG, Supply, Finance, GSI) to ensure flawless execution and operational excellence
Build deep consumer and trade understanding to contribute to brand building campaigns
Understanding of campaign development process from insighting to roll-out
Mastery of product launch protocols: Understanding functional accountabilities, business landscape and internal operational procedures
Applied knowledge of difference facets of brand management (Forecasting, P&L management, trade dynamics, brand equity management, NPI development); capability to do a full brand health assessment
Experience in project management and handling agency partners – creative, media, packaging, activations
Project Management – ability to lead and manage multiple projects across concerning multiple stakeholders, working with cross-functional team to ensure flawless delivery on time
Analytical Strength/Brand Health Assessment – capability to give a comprehensive and holistic view/understanding of the brand to identify critical gaps and opportunity areas
Communication and Product Development – ability to write concepts and participate insighting process while managing product development process
Operational Excellence – ability to identify and resolve brand operational requirement and issues to ensure smooth internal project delivery

Assistant Brand Manager Resume Examples & Samples

Commercial understanding
HCP marketing and/or selling experience preferred
Analytical use of data
Proactive and results driven – brings new ideas to the table
Good Interpersonal skills, able to influence management and other senior stakeholders
A minimum of 12 months Assistant Brand Management experience preferred

Assistant Brand Manager Resume Examples & Samples

Support the development & implementation of brand repositioning & resetting including full through the line activation
Manage and grow Unilever’s icon brands through brand-driven activation, renovation of current core portfolio, brilliant implementation of NPD platforms and working closely in a cross functional team across the business
Achieve brand share and profitable growth targets through translation of brand & marketing plans into market-implementation and customer plans
Champion the consumer needs and brand passion within the overall business
Champion competitive behaviour and mindset throughout the business and translate it into targeted marketing activities to grow brand share
Deliver market- and customer-knowledge driven input into innovation platform projects and brand planning
Lead market implementation of those platforms and develop world-class activation mix
Development of a share-growth-oriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel
Translate marketing & category plan into a business framework and optimise commercial opportunities (identify threats & opportunities). Feed into monthly and annual planning processes
Monitor and review effectiveness of innovation and renovation programme to inform future plans. Ensure focus on and support of innovation platforms once launched
Management of marketing budgets within agreed targets and align with customer advertising activities
Project management of key projects from sign off to implementation such as packaging changers & NPD launches
2-3 years classic brand management experience in an FMCG environment
Preferable some exposure to Ireland market, or launching products and activation
Business management and brand development experience
Dynamic growth mindset and creative entrepreneurial spirit
Holding self and others accountable
IT literacy - Powerview, IRI/TNS ideal (can be learnt), IPM
Other requirements
Ability to travel to the UK/Europe upto 4 days a week

Assistant Brand Manager Resume Examples & Samples

Support on beating total Trademark business plan figures by driving brand/ category reappraisal dialing up brand equity building momentum by
Leading the execution of year-round project's BTL experiences with high scale and efficiencies in a competitive environment that will include On Trade, Out Trade and Off Trade Program Management + internal engagement program to Diageo employees to keep brand engagement
Support in the execution of Trademark Game Plan key projects and Commercial Strategy ensuring the most disruptive, holistic, efficient and scalable programs to deliver positive financial figures. Ensure all activities are fully DMC compliant, as well as following CARM/ COBC
Proven Project Management Skills and flawless execution capability to deliver outstanding BTL experiences on highly competitive environments and with restricted budget
Bachelor Degree, with 1-2 previous Marketing / Sales Experience
Excellent analytical skills to find insights & create short-term key actions
Strong drive in pursue of objectives. On-trade experience as a plus
Strong multi-functional team management (strong communicational skills) to lead agencies & internal teams to deliver brand's outcome

Assistant Brand Manager Resume Examples & Samples

2+ years marketing experience in CPG (consumer packaged goods) companies preferred with an understanding of the following areas: packaging, advertising, promotions, and/or communications
Work closely with Influencer Marketing Manager to assist in the creation and execution of integrated marketing plans that communicate the product or campaign focus in all aspects of the marketing and advertising mix
Spend time with key customers (Influencers) to help build market insights and breakthrough thinking

Assistant Brand Manager Resume Examples & Samples

Accountable for the execution and tracking of specific marketing plan activities including consumer and trade promotion activities, special packs, sampling, PR programs, displays and direct marketing
Responsible for analysis of syndicated data (Nielsen), competitive trends and forecasting
Partner with the managers to support the briefing process to external creative design agencies
Become expert in the brand category to include product category segments, channels, etc
Bachelor’s degree required preferably in Marketing
1-2 intern or co-op experiences in a CPG company
Strong analytical and project management skills, and oral and written communication skills
Broad understanding of marketing principles
Computer proficiency in Microsoft Office products

Assistant Brand Manager, Revlon Resume Examples & Samples

Time management skills and ability to prioritize projects as necessary
Some experience with Nielsen, Excel, PowerPoint
1 -2 years relevant work experience in marketing or Brand management

Assistant Brand Manager Resume Examples & Samples

Collaborating with internal and external, cross functional stakeholders to support the effective implementation of brand activities
Involvement in the development and implementation of launches for all new product developments
Supporting the development, approval and implementation of annual brand activation plans ensuring internal alignment across all functions
Track and monitor the performance, range, health, budget and strategic alignment of the brand

Assistant Brand Manager Resume Examples & Samples

Execute annual marketing plan activities, including local media strategy / plans for a given brand within a category, responsible for ensuring successful implementation of the plan  In close co-operation with the Trade Marketing function, identify trade needs / opportunities, develop pricing and distribution strategies in line with trade promotions for brands
Be responsible for the achievement of financial and market share targets for your brand in the market
Own S&OP process for your brand, including tracking of business performance (i.e. IMEX scorecard), outlook for next 12 months and gap filling initiatives
Develop, execute and “amplify” with scale and excellence NPD and BDI plans in line with Po1Area guidelines / toolkits and partner with Trade Marketing Manager to ensure 4Ps and Go-to-market excellence

Assistant Brand Manager Resume Examples & Samples

Assisting the Marketing Manager to execute the global brand plan and develop exciting brand programmes and global assets
Supporting the Marketing Manager in the implementation of a new digital campaign
Working with a cross-functional team to deliver key pack initiatives, including packaging restage and development of limited edition packs or VAP
Leading the development of merchandising guidelines to help drive brand visibility and impact in the trade
Supporting the Brand Manager where required in the development of key activation tools for the on and off trade
Delivering on-going support to key markets for 100 Pipers and Something Special
Developing and sharing knowledge of brand performance, category performance, key competitors’ activities and commercial challenges

Assistant Brand Manager Bcs Resume Examples & Samples

Support and contribute to realizing the marketing, consumer and financial objectives of BCS Canada
Day to day management of the BCS Canada portfolio supporting the Senior Brand Manager in driving decision making to balance short and long term goals unlocking growth potential
Accountable for delivering the annual financial plan for BCS as measured through market share, topline, margin and profit
Working with the agency and internal cross-functional teams to achieve brand objectives
Clear understanding of customer objectives and working in alignment with Sales and Trade Marketing counterparts to support customer needs
University Graduate
3+ years brand management or customer development experience
Category and country experience preferred
Project Management experience an asset

Snacks Assistant Brand Manager Resume Examples & Samples

Deliver NSV & Net Contribution commitments for assigned brands
Support the commercial strategy and execution for each assigned brand
Identify, diagnose and solve brand-level performance issues
Support the execution of winning end to end brand plans, working with Shopper Marketing, PR, Digital and Sales
Provide forecast inputs to the S&OP process for assigned brands
Providing brand-level support to the category BU on innovation stage-gates, media plans and brand check ins
Enabling and supporting the sales teams to drive a winning agenda with retailers for the brands
Marketing Experience - brand activation experience; familiarity with the innovation process; brand development experience to ensure familiarity with brand equity tools, communications, media mix
Strong influencing skills are required to drive internal alignment, eg with Finance, Sales and European Marketing Teams

Global Assistant Brand Manager Resume Examples & Samples

Supporting Global Brand Manager to drive the growth of the core Anti-Cavity Platform globally through mix development, communication and strategy/ planning, in line with total brand strategy
Leading the roll out of Anti-cavity innovation/ communication to “followed markets” on time in full
Country champion for 2 key countries to drive the business growth following the defined strategy. Giving inputs and supporting countries, aligning on their activity plans to achieve their business goals
Supporting docking with key markets
Bachelor degree in any discipline
Excellent Project Management with rigorous planning, time management and prioritisation, leading agile cross functional teams, leading agencies, giving creative feedbacks, and presenting cases for internal approval to land project On Time In Full
Strong Creative Judgment – strong perception of creative work, brands, advertising and communications
Good at strategic thinking with clear global mindset & local understanding
Consumer-immersed and insightful for concept/ communication development and deployment
Strong articulation & communication & presentation in verbal and writing to participate in higher level of discussion & alignment with internal and external stakeholders
Strong financial acumen with managing budgets/ invoices/ spends & be able to work with P&L fundamentally
Positive attitude and composure in order to deal with complexities and pressure
Experience working on Digital & media planning
Strong bias for action, ownership on the assigned projects/ tasks & being a problem solver
Eagerness to learn
Proficient in Powerpoint & Excel

Assistant Brand Manager Resume Examples & Samples

B.S. Degree
Ability to prioritize and handle several projects simultaneously
Detail-oriented and self-starter
Able to create presentations and comfortable presenting to a group

Assistant Brand Manager Resume Examples & Samples

Report directly to the Brand Manager / Senior Brand Manager with primary responsibility of conceptualizing and implementing assigned consumer projects ensuring that they are aligned to brand’s strategy which shall help deliver the brand and financial objectives within the set timing, cost and quality expectations
Building Brand Equity
NPD and Innovation
Distribution/Channel Management
Company Marketing Policies, Compliance and Integrity

Assistant Brand Manager Resume Examples & Samples

Devising marketing campaigns and promotions
Managing product launches from A to Z (forecasting stocks, working with education, creating marketing story and materials, and monitoring success)
Working with graphics to develop all POS materials
Briefing the purchasing liaison on projects and managing the timely and cost-effective delivery of all promotional items
Coordinating roll-out of promotions to U.S. and Canadian markets
Analyzing brand performance and competitor activity
Analyzing customer base and identifying new opportunities
Regular contact with sales force including presenting promotions and launches
Time spent on the road to see effectiveness of promotions and test new concepts
Develop channel analysis to provide insights and channel characteristics that will ultimately drive overall growth YOY and thought leadership at shelf
Develop and implement channel plans which includes

Assistant Brand Manager Resume Examples & Samples

Assisting with building new business development opportunities as well as analysis of competition, new opportunities, categories, trends
Developing marketing strategies and plans as well as execution for this key initiatives within the company
Supporting marketing and social engagement efforts including copywriting and delivering assets
Must have a positive attitude, eager, driven and passionate about Brand
CPG experience a MUST
Minimum of 3 years of Brand Marketing experience

Assistant Brand Manager Resume Examples & Samples

Minimum 5-8 years of relevant work experience, preferably in FMCG/beverage industry. Experience managing PR and media agencies or have taken an account director role at a PR agency
Solid understanding of the following areas: PR, Social Media, Brand Marketing
Food/Beverage/Wine experience a plus
Luxury/premium product experience a plus
Asia country working experience a plus
BA/BS in related field (Finance, Business, or Marketing)
Effectively bilingual English & Mandarin (reading, writing, and speaking skills)
Other Asian language speaking & writing skills a plus
Exceptional communication and presentation skills
Strong analytical and project management skills
Strong interpersonal skills; ability to work in a complex culture, serving disparate needs
Self-driven to achieve goals; high energy level is essential, dedicated work ethic
Sociable, contemporary and outgoing personality
Great attitude
Highly proficient in Microsoft Office suite (especially Excel, PowerPoint and Word)

Assistant Brand Manager Resume Examples & Samples

Manage the day to day business processes for the brands to ensure effective and efficient business management (e.g budget management, forecasting etc)
Complete monthly brand reviews identifying issues and opportunities & input into the Sales and Operational Planning process
Manage the implantation of brand business plans for all above the line and equity building activities leading cross functional teams
Lead the preparation of assignment briefs including equity and promotional TVC’s, digital campaigns
Lead the preparation of PR briefs and partner with the Innovation team to develop and execute all commercial elements for the innovation
Previous experience as an assistant brand manager or junior brand manager (minimum 5 years experience)
Ideally FMCG experience or experience in a consumer based company
Excellent communication and persuasion skills combined with strong leadership
Intellectually smart with strong initiative
Strong commercial knowledge and proven ability to project manage
Involvement and exposure to brand strategy development, including issue identification and strategy solution

Multicultural Assistant Brand Manager Resume Examples & Samples

Assist in coordinating the execution of approved new products and marketing programs through effective follow-up of projects to outside agencies, fillers and in-house staff
Monitor and follow-up on projects to ensure timely completion of all phases of each project. Follows up on all aspects of timely introduction on new products and expedited requests made by Manager
Helps manager analyze market competition regularly including pulling together competitive samples, pricing, and researching selling copy
Prepares and circulates New Product Sheets, puts together mock-ups of products, fills out Web Sheets, Blue Notes, and ensures all appropriate paper work for private label products are submitted to the appropriate manager
Ensure that private label products at store are up-to-date and the shelves are full and new products are set up at the model store and available for direct review at the monthly Director’s walk thru meeting
Send out approved artwork to vendors along with accompanying legal paperwork
Secures necessary Red Folder/MAPS and Trademark legal approvals
Responds to customer letters and customer calls
Tracks promotional budget for each private label line including expenditures versus income
Bachelors degree in Marketing or related major
Multicultural experience / knowledge is preferred
2+ years experience in consumer product development
Health and beauty related experience preferred but not required
Ability to multi task
Ability to delegate
Strong organizational and planning skills
Ability to monitor

Assistant Brand Manager Resume Examples & Samples

Brand planning and implementation 40% - analysing brand performance, driving innovative marketing strategies that will make an impact, helping to manage & collaborate with key stakeholders and partners, support the brands and drive sales where possible
Business management 40% - managing financial expenses related to marketing campaigns, Championing your portfolio of brands making sure all stakeholders, both internal and external, understand the consumers, the brands, the key goals and objectives
Trade marketing 20% - establishing best retailer strategies and implement associated plans, aid key account preview sell in of critical trade marketing programs when appropriate
Strengthening market integration and joint collaboration with a range of different teams within The LEGO Group, sharing insights, assets and best practice to maximise consumer sales

Assistant Brand Manager Resume Examples & Samples

MBA preferred but not mandatory
Previous experiences in CPG Marketing or as Project Manager in Media or Digital agencies or as Junior Consultant is a plus
Strong communication skills (written and verbal)
Committed, eager to learn, positive & dynamic
Ability to navigate complex, fast-paced work streams
Ability to navigate multicultural teams with different cultural backgrounds and leadership skills
Ability to work on cross-functional teams
Results oriented and able to respond quickly to changing marketplace dynamic Strong Excel and PowerPoint skills
0 to 2 years of relative experience

HO Assistant Brand Manager Resume Examples & Samples

Assists in developing the 1-3 year rolling Grocery brand portfolio strategy in line with the Regional Business Strategy for Nestlé Purina PetCare
Implements and evaluates all elements of agreed yearly brand plans and activations/launches within budget & timings
Helps coordinate in the management of the NPDI process for all brands across MENA (Middle East & North Africa)
Overall management of individual brand plans and budgets to ensure they align to strategy and achieve sales and profit targets
Assists in development and successfully execution of Bigger, Bolder and Better innovation & renovation for her/his brands
Executes the communication plan utilizing the Nestlé Way briefing process and incorporates existing or new research support as required
Chooses target consumers by using attractiveness and ability to win, makes use of existing & new research and develops local consumer insights
Coordinates in the development of Big Ideas, engagement strategies and the creation of relevant & memorable brand experiences in partnership with communication agencies and the CIMI (Consumer Insights & Marketing Intelligence Team) team
Understands shopping behaviors and motivations of target consumers, helps design shopping experiences that delight consumers / shoppers
Contributes to pricing and promotional strategy, proposes brand portfolio for key channels and key customers
Pre and Post analysis of all marketing activities, implementing changes as necessary to drive heightened market share results
Monitor competitive activities and category/consumer trends - identify insights & gaps and drive research or analysis where required
Leads on developing creative and shopper-centric packaging solutions that help differentiate the products on shelf increase and increase weight of purchase

Assistant Brand Manager Resume Examples & Samples

30% - Support product launch activities
Execute marketing promotional plan for a product launch as key contact for Trade Marketing
Support the PLM on the new packaging process, until delivery
Support the PLM and cross-functional team (technology application, formulation, supply chain, RMS, operations and sales) to develop the capabilities to produce and successfully commercialize the product
Develop marketing and communication materials and tools for customers, and training materials for commercial team and trade marketing team
25% - Support budget analysis and vendor management
Manage payment and invoice process with vendors (consumer knowledge, design, BTL, ATL, etc…)
Active bidding to assure the best option for the line (quality, cost of serving)
Monthly Marketing Budget analysis and reporting
25% - Support the annual planning process for the product line
Work closely with the Product Line Manager and the Trade Marketing team to execute the product line activity plan is at the customer level (launches, campaigns, promotions, etc…)
Participate and provide insights for annual budget process
Develop jointly with the PLM the annual marketing plan for the product line
Support Trade Marketing in building execution plans for key channels/clients
Ensure implementation for the annual product line activity calendar
20% - Weekly & Monthly sales performance reporting at a product / portfolio level
Product line sales trends by performance level and life stage
Product launch reports
Individual SKU performance
Bachelor degree in marketing, business, engineering or related field
At least 2 years of experience in consumer/brand marketing management in a CPG environment preferred
Collaborate in developing strategic marketing plans
Experience in developing and launching products strongly preferred
Demonstrated ability to create and manage complex projects from inception to implementation to achieve business success – working across job function and multiple geographies
Record of successfully working with cross-functional teams
Proven ability to effectively manage multiple projects in a dynamic environment
Foundational knowledge of marketing and product development business processes and analysis
Foundational knowledge of the business objectives related to marketing/brand management
Demonstrated understanding of standard marketing techniques
A basic understanding of annual financial plans
Witten and verbal communication skills
Project management skills and ability to manage multiple high priorities, identify resource needs, drive to completion and evaluate results
Manage day-to-day line development for products with the cross-functional team (including customized and standard products) to achieve goals and manage to key milestones
MS Excel Advanced
Ability to travel across CFN México plants and divisions (10% of time)
Ability to travel to CFN Latam North coutries (sporadic)

Assistant Brand Manager Resume Examples & Samples

Responsible for the execution of the product range’s implementation plan in the market assisting a Brand Manager or Senior Brand Manager / or responsible for a smaller product range than a Brand Manager
Analyse and summarise market and consumer data
The ABM assists with product launches / marketing plans at every stage
Ability to analyse and interpret numbers, budgets and data
Ability to have innovative and out-side the box ideas

Assistant Brand Manager Resume Examples & Samples

Utilize working knowledge of customer insights to support the Brand Team by leading the development and execution of marketing plans that will enable the brand to set and execute a plan to meet its volume targets, share targets and overall business objectives
Apply working knowledge of innovation practices to generate insightful ideas related to new products and innovation across the marketing mix
Coordinate the necessary commercialization activities for an upcoming new product launch
Utilize a working knowledge of strategy to determine the scope of the market, conduct portfolio mapping, and recommend the path to brand growth
Employ a working knowledge of customer segmentation to build and understand customer segments and apply that segmentation in marketing approaches
Apply a working knowledge of brand building to facilitate brand positioning, brand architecture, and brand equity
Utilize a working knowledge of customer communications to create insight driven communications programs and manage agency relationships
Use a working knowledge of activation to determine the desired growth behavior and complete integrated marketing planning
Apply significant knowledge of commercial analysis to adapt to emerging trends, apply best practices, and strengthen efficiency and ROI
5+ years general business experience
Working knowledge of all principal areas of marketing, particularly marketing planning/evaluation, finance, the role of field selling and advertising/sales promotional activities
High degree of verbal and written competence along with flexibility and good judgment
Creativity in developing marketing plans and strategies that enhance market share and profitability
Proven performer in effectively handling a large work volume, coping with numerous and constantly changing demands with limited time
Ability to recognize marketing problems and opportunities; initiate plans to correct or improve the situation and make any corrections necessary to implement the plan
Good presentation skills (oral and written communication), organization skills, project management and proficiency in Excel, PowerPoint
1-2 years Marketing experience
Previous product launch experience
Experience with marketing to healthcare providers or experience in sales

Assistant Brand Manager Resume Examples & Samples

Support on New Product Development and packaging design for new products
Develop 360° fully integrated global marketing campaigns to bring new product innovations to life
Plan and support on the global launches of new product innovations
Support on gifting strategy, including packaging design and activation asset toolkits
Develop merchandising and visual identity guidelines for Retail and Travel Retail
Develop activation toolkits for annual Travel Retail campaigns as well as support on activation toolkits for the wider Malts Portfolio campaigns
Take responsibility for monitoring the team’s marketing budget and spend as well as generating POs and processing invoices
Communicate on and support on relevant brand initiatives with partner markets

Assistant Brand Manager Resume Examples & Samples

Support delivery of NSV & net contribution commitments for assigned brands
Identify, diagnose and help solve brand-level performance issues
Support the execution of winning end to end brand plans working cross functionally
Liaise with cross functional partners and cluster partners to develop and deliver plans
Input into the development of brand communication – advertising, packaging etc
Help the design and roll out of brand tool boxes to cluster teams
Enabling and supporting the commercial teams in delivering winner plans for clusters
Educated to degree level / business school graduate, or equivalent, with Marketing subject preferred
Marketing Experience - brand management experience; familiarity with the communication development process; brand development experience to ensure familiarity with brand equity tools, communications, media mix
Strong influencing skills are required to drive internal alignment e.g. cross functionally, clusters

Assistant Brand Manager Resume Examples & Samples

Annual landscape and P&G competitive assessment (incl. digital) as input to business reviews
Work with brand manager to establish role of consultants, demonstrators, or promoters on the brand
Fully manage the process of agency selection, staff training, enabling materials such as RTB tools, controls, etc
Good command of the English

100

Assistant Brand Manager Resume Examples & Samples

(25%) Project Management – Will manage several different brand initiatives/projects simultaneously, working cross functionally to deliver on commitments. Elements include public relations programs, advertising programs, collateral materials, sales support materials, fulfillment management, photography, and trade shows
(25%) Brand Messaging – Will assist with writing and developing brand content for literature, POP, websites, email blasts, social media and related projects. Will ensure consistency of messaging and look and feel of the brand. Attention to detail along with proofreading skills is a must
(15%) Cross Functional Communication – Will work closely with Brand Manager, Wholesale and Retail Channel Managers and Product Managers to understand business priorities and communications objectives in order to develop and execute marketing programs on target and within budget
(15%) Marketing Support Collateral – Will work closely with design group to develop brand specific literature, marketing collateral, product launch kits, packaging, photography and videography to ensure that the brand is accurately and effectively communicated
(8%) Project Budget – Manages individual project budget, aligning quotes, job numbers, and deliverables. Works closely with Brand Manager on overall brand budget
(7%) Process Development – Assist in the development of processes necessary to accomplish assigned projects from inception to execution including development of communications plan and execution of all elements
(5%) Event management – Supports communication functions for events, trade shows and meetings as required
Bachelor’s degree in Marketing, Business or Communications, MBA preferred
Minimum of 3-5 years of marketing experience. Must have solid understanding of marketing strategy and execution with expertise in
Communication – Strong written and verbal communication skills. Comfortable presenting ideas and work in front of others. Comfortable with public speaking
Project Management – Possesses the ability to successfully manage several different initiatives/projects simultaneously. Multi-tasking skills are a must. Must have the ability to work well under pressure in a deadline-driven environment
Market Research – Strategic in mindset and some experience with market research methodologies
Public Relations – Understands tactical and strategic impact of public relations on communicating brand message
Decision Making - Makes decisions in timely manner, working in best interest of the business
Process Management - Understands processes necessary to get things done
Problem Solving – Uses logic and innovative methods to solve difficult problems
Creativity/Innovation – Continually looks for new and unique ideas as solutions
Action Oriented – Enjoys working hard and is action oriented and full of energy. Self-starter
Communication – Communicates with appropriate tone in verbal and written communications
Customer Focused – Meets and exceeds expectations and requirements of internal and external customers
Team Oriented - Works well with other team members
People Oriented – Enjoys working with others and establishing long term relationships
Deliver on Commitments- Sets ambitious goals while realistically managing commitments
Adaptability- Exhibits the willingness and ability to accommodate change and ambiguity. Is open to new ideas, takes on new responsibilities, handles pressure, and adjusts plans to meet changing needs

101

Assistant Brand Manager, Belvita Resume Examples & Samples

Undergraduate or Above
Experiences of launching new products, grow existing products is preferred
Outstanding Leadership & Team Player
Drive for Result
Quick Learner and High Agility to Changes

102

Assistant Brand Manager Resume Examples & Samples

Lead brand project initiatives across all elements of the marketing mix, interacting with and managing/influencing other functions within Scotts to deliver against project objectives
Assist brand with key areas that directly influence the success of the business, including forecasting, inventory levels, packaging, point of sale, and sales collateral materials
Complete key business analyses including: marketplace/share, competitive assessment, volume builds, capacity assessment, promotion evaluation, SKU rationalization, pricing/sizing analysis, and market research analysis and implications
Work with internal and external creative resources to develop packaging, and advertising & promotion plans and materials that support key marketing initiatives, delivered on time and on budget
Manage product introduction process through Company's product life cycle system to ensure that SKUs are set up correctly and with appropriate lead time to meet committed ship-ready dates
Liaise with operations on key product initiatives to ensure 100% product availability
Manage project budgets to ensure delivery of brand EBITA
Strong leadership with the ability to effectively influence others to advance shared goals
Adaptability and ability to work in a fast-paced, ambiguous environment
Intellectual curiosity with the drive to always learn more
Critical thinking with the ability to analyze data, identify trends and recognizes the broader implications of issues
Compelling communications with the ability to clearly and succinctly convey information and ideas
Takes initiative and has a bias for action to drive for results

103

Assistant Brand Manager Resume Examples & Samples

Business degree in Marketing (Master degree in Marketing is an asset)
Bilingual both in French and English (written and spoken)
Minimum of 6 months of experience in marketing
Experience in brand management, community management, social media, digital platforms or in advertising agencies are assets
Able to manage multiple projects and task at the same time
Responsible and committed
Problem-solving skills
Ability and interest in data analysis
Ability to express ideas and opinions
Experience: Graduates

104

Assistant Brand Manager Resume Examples & Samples

Assist in the development of growth plans for the Cat brands (DINE and WHISKAS) in line with business strategy utilising consumer, shopper, category and customer insights
Work closely with cross functional teams to ensure the successful and timely delivery of key brand projects using the Quest process, building collaborative relationships and engage key stakeholders through integrity and trust
Utilise the S&OP+ feeder meeting process to provide clear communication and guidance to the broader marketing community around project risks and opportunities
Acts as the advocate for the DINE and WHISKAS brands with all internal and external stakeholders, such as the Customer Marketing team and key customer groups
Manage Advertising & Consumer Promotions (A&CP) expenditure inclusive of forecasting and adherence to set budgets
Embrace a high performing team culture to drive engagement within the immediate team and broader Mars Petcare community
Tertiary Degree: Marketing (preferred)
Minimum of 1 years’ experience in a sales or marketing related role
Professional communication style
Proven ability to role model the five principles
Passion for making the world a better place for pets

105

Assistant Brand Manager Resume Examples & Samples

Oversee the planning and execution of key business and marketing activities related to product development, packaging, consumer promotion, advertising including social media, market research plus cost savings and productivity initiatives
Collaborate to develop annual business and marketing plans for relevant categories of responsibility with appropriate objectives, strategies, programs, tactics and rationale
Manage and coordinate efforts of functional groups on key initiatives exercising sound judgment when providing direction to these project teams
Coordinate Develop localized business plans in conjunction with the regional Business Units and Retailer Customer Teams. Anticipate and manage the revision of plans as needed to address an ever changing competitive environment
Coordinate new product, line extension, product improvement and holiday/seasonal recommendations based on consumer learning, competitive and internal sales trends and manufacturing opportunity
Consumer Packaged Goods or Food Industry experience a plus

106

Assistant Brand Manager Resume Examples & Samples

Support on-going business management of the existing product portfolio, the launch of new products and promotional programs
Brand and product performance tracking, analysis and development of implications for monthly reports and quarterly/annual brand reviews
Analysis of brand promotions, promotions launches and marketing campaigns with insights for action
Oversight of pricing strategy, cost of goods targets and financial overview to support new products, product promotions and portfolio adjustments
Responsible for brand, new product and promotional forecasts
Monitors and communicates competitive and consumer data analysis to identify insights, needs and opportunities for marketing programs and new product development
Assists in the execution of go-to-market plans for new product launches and promotional programs
Bachelor’s Degree in finance, marketing or related business field required
1-3 years of strategy, finance or marketing experience
Consumer goods experience preferred
Highly organized with proven ability to manage multiple projects at a given time
Analytical skills demonstrated by data-driven decision making and mastery with analytical and reporting and analysis tools, specifically Microsoft Excel
Experience working with various cross-functional partners to deliver meaningful results
Self-disciplined and motivated in environment requiring creativity and strong attention to detail
Ability to positively adjust to a rapidly changing environment
Outstanding oral and written communication skills
Interest in skincare or dermatology is a plus

107

Assistant Brand Manager Resume Examples & Samples

Develop a strong end-to-end acquisition plan for the leading growth system in our market including strategic recommendation, development, and execution across our top channels and key target audiences
Manage the execution of the ideal go-to-market strategy leveraging both consumer insights and HQ innovation planning
Lead the development of the US Vertuo communication plan, collaborating with cross-functional teams and enabling a flawless in-market execution
Regularly participate in cross-functional meetings communicating marketing plans and preparing key stakeholders for upcoming programming launches
Evaluate KPI performance to provide recommended solutions to increase channel growth and performance

108

Assistant Brand Manager Breakfast Category Resume Examples & Samples

As a business player ensures the accurate accounting of brand spending. Monthly brand building management
Supports the activation of brand communication plans and brand innovation plans
Executes packaging process
Helps generate brand/consumer knowledge by gathering information; analyzing results of specific brand activities; analyzing competition & market trends; analyzing brand & category studies; documenting learnings
As a functional leader/player works collaboratively with Customer Marketing in the activation of brand commercial plans in the point of sale
Activates BTLs plans and brand experience activities
Bachelor Degree in MKT, Business or similar
Must have strong interpersonal and communication skills to be able to work effectively with both internal and external customers
Analytical Skills
Must be highly skilled in computer and software applications, which are critical in order to effectively, execute the job. i.e., Excel, Word, and PowerPoint
Minimum of 2 years of previous experience in Marketing or Commercial area

109

Assistant Brand Manager Resume Examples & Samples

Developing Plans and Strategies (forecasting, strategy/concept/packaging development and product/marketing qualification)
Direct Marketing: Planning / Execution of trial marketing plans (direct-to-consumer; in-store activities, sampling programs)
Advertising (strategy/creative brief development, copy evaluation, copy clearance, commercial production and media planning)
Promotion (promotion/pricing planning and strategy and promotion/pricing execution)
Consumer/Customer Training (consumer decision making, customer operations, customer decision making and market segmentation)

110

Assistant Brand Manager Resume Examples & Samples

Bachelor's degree from a reputable university
Ability to conduct analyses using analytical tools
Willingness and potential for learning and development
High level of comfort with MS Office Set000019DK

111

Internship Assistant Brand Manager Nescafe Resume Examples & Samples

Portfolio management for the Coffee range together with Brand Manager to include
Artwork creation & follow-up with factories
Conduction product tastings
Communication plan & execution
To include roll outof digital activities
Pre & Post analysis
Evaluation of all communication activities

112

Assistant Brand Manager Resume Examples & Samples

Assist in implementing the communications strategy for GB Environmental Control
1+ years of marketing experience
Not afraid of challenges and has the passion to make things happen
Strong project management; experience of delivering large, complex projects
Dynamic thinker with ability to overcome problems, providing solutions
Drive for results; passion and focus to deliver on time and in full
A great relationship builder with internal teams and external partners
Strong listening and questioning ability
Ability to influence key decision makers
International marketing experience is desirable but not essential

113

Assistant Brand Manager Resume Examples & Samples

Develop and implement the entire consumer marketing programme for Nestle Dolce Gusto, covering key sales channels including modern trade, electrical retail trade and department stores
Monitors brand performance and manage the expenditure
Responsible for generating compelling consumer insight to develop winning strategies for brands vs competition
Responsible for creating engaging brand experience through strong Big Ideas at relevant consumer touch points including consumer promotions
Responsible for managing innovation & renovation based on consumer insights which includes identifying opportunities, product conceptualizing, prepare and implement launch and post evaluation

114

Assistant Brand Manager Resume Examples & Samples

Minimum of 1 year of progressive experience or internships in consumer packaged goods marketing preferred
Bachelors Degree in Marketing, Advertising or related field
Ability to collaborate cross-functionally
Strong project management abilities
Well-developed verbal, written and presentation skills
Creative and strategic thinking
Business and financial acumen including analytical skills
Compelling communication and ability to collaborate and influence cross-functionally
Intermediate to advanced proficiency with Microsoft Office applications

115

Assistant Brand Manager Resume Examples & Samples

Assist the Brand Manager in implementing short, and long term corporate objectives, policies and strategies and regularly review these objectives
Assist with product introductions, communication development and implementation of promotional plans timeously
Act effectively on all matters related to brand management, in keeping with the standards and ideals
Assist with monitoring and controlling of brand budgets
Constantly liaise with sales management to maintain awareness on market situations, potential threats and opportunities, and undertake regular visits to the market place and sales Regions for this purpose
Assist the Brand Manager with liaising with relevant factory planning, purchasing personnel and any other relevant departments in order to ensure the development of products in line with marketing objectives, plans and timetables
Gathering and interpretation of competitor intelligence
Liaise with internal and external stakeholders to identify and define project requirements, scope and objectives
Assist in preparing project proposals, timeframes, schedules and budget

116

Assistant Brand Manager Resume Examples & Samples

Supporting the development and launch of new products, limited editions and gifting solutions
Working across functions to create ground breaking new packaging
Creating toolkits that present Royal Salute key visuals, activations, merchandising displays as well as serving rituals
Creating an extraordinary experience for invited guests to the Royal Salute Vault in Strathisla, Scotland
Maintaining, leveraging and amplifying existing partnerships with the brand
Communicating about the brand on internal channels, to ensure that Royal Salute is top of mind within Pernod Ricard

117

Assistant Brand Manager Resume Examples & Samples

Clear understanding of the Strategic Value Consumer, MPP, Consumer Journey, Connections Planning Framework of the brand working in tandem with Equity, Innovation team in alignment with Brand Manager to deliver brand growth/objectives
As project owners of their brand, has strong follow up and good project management skills working with the PCM and other cross functional teams to deliver on time activation/launch into market
Good technical and functional/analytical skills with good understanding of the P&L of brand. Need to work with the Category Finance team to deep dive into the P&L and come back with recommendations on how to drive down cost/improve margins
Work together with the consumer insights team to draw insights and recommend actionable plans to address any brand issues/opportunities to drive growth/volume
Good understanding of the processes and builds good relationships with key contact person on the demand, supply, plant and R&D team
Support the BM in execution of launch of any NPD, Big Bet campaigns
Work well with external agencies –both creative and media agency to deliver the desired target brand objectives
Understands the competitive environment and develops recommendations to address on identified projects or new projects
Familiar and able to competently use Nielsen Answers, Kantar and Dunhumby scan sales and integrate with shopper data/insights to drive and recommend solutions to address brand objectives
Able to work well with the regional equity and innovation team to align and drive business results aligned with business

118

Assistant Brand Manager Resume Examples & Samples

Tertiary qualifications in marketing, commerce or business management
Proficiency in Microsoft Windows and Microsoft Office (in particular Word, Excel and PowerPoint)
Proven strategic, analytical and creative abilities

119

Assistant Brand Manager Resume Examples & Samples

Contribute to the development and implementation of consumer marketing strategies
Assist in the launch of new product development and their consumer & trade campaigns to support the achievement of revenue, sales targets and contribute to the brand growth
Contribute to the development and implementation of expert marketing strategies
Work with cross functional teams to identify, develop and implement effective brand tactics ensuring all opportunities are fully utilised
Track and report on sales budgets, forecasts and market performance data to ensure achievement of agreed sales targets
Manage & track the Advertising and Promotional budget
Experience in executing brand strategies & plans
Superior ability to manage execution using planning and project management skills
Proven ability to collect and analyse data and make sound hypothesis
Proven communication skills (both written and oral) for the preparation of marketing and promotional plans, tactics and materials
Communication and interpersonal skills for liaising effectively with management, staff and external stakeholders (ie: agencies)
Delivering results and expectations
Drive to take initiative and work under own direction
Experience working on a large FMCG brand is desirable

120

Assistant Brand Manager Resume Examples & Samples

Execution of consumer and customer facing marketing initiatives including ATL, NPD, TTL, promotions, deletions, and relevant customer activations
Evaluating the brand performance including volume, share, consumer awareness and pricing
Provide inputs into the regional brand plan (including consumer, shopper, category, customer, channel & market trends) Delivering key brand/NPD projects and initiatives which drive regional brand profitability targets
Planning and briefing of agencies and internal cross functional teams regarding new initiatives/activities

121

Zico Assistant Brand Manager Resume Examples & Samples

Connection Plan
Identify the needs and business objectives for ZICO within the United States to provide marketing services tailored to meet the brand and business needs
Continuously monitor brand’s performance using Nielsen and various tracking tools and work closely with Knowledge & Insight team to provide regular update & analysis to cross-functional teams
Utilize understanding of market data, consumer insights and trends to identify key issues and opportunities for profitable growth
Support brand positioning and related objectives (e.g. building brand awareness, improving brand recall scores) by composing and incorporating advertising goals into the brand plan to ensure concept alignment with brand positioning
Support Retail team, Sales & Commercialization team to build sales decks, operation plans
Direct and execute consumer programs/activation projects including tracking budget, supervising third parties and agencies, following timelines and managing team members to achieve outcomes as outlined in the initiatives project charter and/or objectives
Brand Equity: Knowledge of procedures used to drive increases in volume and brand equity (e.g., marketing programs, licensed/specialty merchandise and/or properties)
Agency Management: Knowledge of methods or techniques used and ability to inspire agency performance
Project Management skills,

122

Senior Assistant Brand Manager Resume Examples & Samples

Bachelor’s degree in Turkey or abroad
Having experience between 3-5 years
Ability to develop plans & strategies (forecasting, concept/packaging development and product/marketing qualification)
Passion to understand Consumer/shopper (consumer decision making, shopper operations, shopper decision making and market segmentation)
Strong leadership, analytical thinking, innovation and communication skills
Ability to smoothly work with internal & external partners
Excellent command of both written & spoken English

123

Assistant Brand Manager, Fragrance Resume Examples & Samples

BA/ BS required
3 to 5 years of brand marketing experience
Ideally has Innovation/New Product Development project experience
Brand Marketing experience
Knowledge / affinity of/for the beauty industry
Knowledge of competitors including direct sellers
Resourcefulness (knows how to stretch resources)
Design and Creativity (has a good eye for style, and what captures the imagination)
Analytical and Strategic thinking (can surface insights from data and can shape concepts from raw ideas)
Communication (clear, frequent, candid, honest)
Solid organizational skills

124

Assistant Brand Manager Resume Examples & Samples

Min. 2 years of solid experience in digital or e-commerce areas
SAP and Magento knowledge will be strong assets
The communication activities of Nescafé Dolce Gusto premium coffee systems brand with major focus on Digital platforms
Managing www.dolce-gusto.com.tr webshop end to end operation, yearly promotion plan and CRM activities via continuous improvement approach
Assisting the team in all brand, product related processes including budget management

125

Assistant Brand Manager Resume Examples & Samples

Artwork approvals
Budget system management
Data analysis
Volume forecasting

126

Assistant Brand Manager Nescafe Azera Resume Examples & Samples

Responsible for analysing consumer /shopper data and responsible for developing shopper and consumer initiatives
Application of the NESCAFÉ brand essence
Development and execution of activity plans
Responsible for PFME budget management
Responsible for cross-functional team meetings
Contribute to NESCAFE AZERA FROTHY COFFEE innovation pipeline through consumer insights and market trends. Independent management of NPDI sign-off process
Coordination and flawless execution of new product variant launches on NESCAFE AZERA FROTHY COFFEE
Independent management of projects such as cost savings initiatives and packaging development. Participation in brand communication development including preparation of briefs to promotional and packaging agencies
Who are we looking for?
Educated to degree level
Experience in FMCG marketing
Strong grasp of brand planning fundamentals
Experience of leading x-functional team and agency management
Basic knowledge of ecommerce and digital marketing tools (display, programmatic, social media)
Proven experience in data analysis and reporting

127

Assistant Brand Manager Resume Examples & Samples

Assist the BM & MD in developing & executing marketing activities for MH brands in line with yearly Marketing Plan. ABM will be required to take lead responsibility for certain projects which need to be executed keeping in mind the principles of LVMH & Diageo Ways of Building Brands as well as DMHT policies (i.e. CoBC)
Build recommendations to BM & MD in regards to Consumer buying patterns & Trade environments (mostly On Trade driven exercise)
Build strong relationship with Sales Force & Customers ensuring excellent cooperation and execution of activities for our brands
Develop quality relationship with outlet managers, owners
Be jointly responsible for protecting and developing MH brands’ image. Support BM in being a Brand Custodian and providing the mandate on the use of brand logo in advertising, packaging, merchandising, and POP/POSM
Continually review brand standards that result in the optimum use of executional parameters that match the strategic intent of the Brand trademark & are in line with the principles of LVMH & Diageo Ways of Building Brands as well as DMHT policies
Contribute to volume reporting and conduct regular market visits to be constantly aware of on-going and new activities in the market place
Monitor marketing activities of competitive brands and communicate any findings to the BM’s
Post Graduate with Master Degree with 3+ years of Sales or Marketing experience
Wines & Spirit or Luxury Goods experience is beneficial yet not mandatory
Excellent presentation skills / Persuasion skills
Proven track of team player with positive pro-active attitude (both on the job and student experience)
Fluent in Thai / English

128

Assistant Brand Manager Resume Examples & Samples

Supporting the Infant Nutrition Brand Manager in the development, review & execution of local strategies across both consumer ( CRM ) & retail ( e-commerce ) environments
Develop and execute an appropriate and compliant medical communication and engagement plan based on overall brand strategy in coordination with Brand Manager
Assisting the management of website content and managing brand assets
Managing online sampling campaigns through our websites and affiliated sites
Taking ownership of multiple projects e.g manage I&R projects, delivering on project milestones and timelines
Contributing or Provide Support to the development of offline and online consumer communication, loyalty programmes & database management
Maintaining positive relationships with internal and external stakeholders

129

Assistant Brand Manager Resume Examples & Samples

Partner with brand marketing team members and external agencies/suppliers to develop compelling messaging and creative in support of marketing efforts
Execute marketing tactics that deliver against brand positioning and business objectives
Track and analyze campaign performance and report on findings, including recommendations for future marketing initiatives
Regularly participate in cross-functional meetings communicating marketing plans and preparing key stakeholders for upcoming campaign efforts
Provide support as needed to Head of Brand and demonstrate flexibility in daily projects/work plan
Service ad hoc requests from Marketing and cross-functional teams
3 years Brand Management/Marketing experience required
Strong Project Management skills
Ability to work independently with limited direction but also as part of a team
Strong communication skills, both speaking and written
Demonstrated passion for brand marketing
Degree in marketing or business preferred
3 years creative/brand agency management experience preferred

130

Assistant Brand Manager Resume Examples & Samples

Work closely with customer teams to implement our plans flawlessly and ensure that brand performance data is shared where relevant and that upcoming activity is fully communicated
Lead shopper marketing plans and implementation where relevant
Regular support activities – Competitive updates, trade cascades, artwork approval etc

131

Assistant Brand Manager Nordics Resume Examples & Samples

Select the line by channel/customer and manage product information, validate translations and localization of creative assets
Collaborative partner to internal and external customers
Fluent in written and spoken English with excellent communication skills

132

Assistant Brand Manager L Oréal Paris Resume Examples & Samples

Responsible for the execution of the product range’s implementation plan in the market assisting a Senior Brand Manager
Good knowledge of competitors and products in the market
Is very organised and conscious of deadlines/timelines
Has great initiative, makes things happen
Has a can-do attitude
Demonstrates entrepreneurship, goes beyond and above the expectations
Pushes for better results
Achieves Results with integrity

133

Assistant Brand Manager Resume Examples & Samples

Manage marketing budget. Coordinate with key stakeholders to ensure optimal spending
Assist the Sr. Brand Manager to manage a brand within the context of the agreed strategies to maximize long term sales and profitability
Support the Sr. Brand Manager to develop, recommend and lead the execution of local marketing plans for assigned brands and manage the effective deployment of the marketing budget
Contribute to the development of category strategies
Analyze brand, market & competitive trends and recommend suitable actions
Develop and analyze the effectiveness of promotion programs
Contribute to RB Innovation by delivering a product development program to generate consistent sales and profit growth
In close co-operation with the Sales function and Trade Marketing, identify trade needs / opportunities, developing pricing and distribution strategies and trade promotions for assigned brands
Work with our global, regional & US brand teams and e-tailing partners to develop best practices to maximize ROI for the company

134

Assistant Brand Manager Resume Examples & Samples

Bachelor , major in marketing, communication or relevant
2years or above to work in relevant marketing roles , FMCG is preferred
Have experience on NPL projects
Have experience on PR event/ digital communications
Good at project management
Good analysis skill & good at reporting /data maintaining
Good communication skill in both English &Chinese
Quick to learn
Positive personality

135

Assistant Brand Manager Johnson s Baby Toiletries Resume Examples & Samples

Lead Bathtime 2.0 (semi-therapeutic range) strategy, communications, media, PR and in-store initiatives to drive equity and product superiority/differentiation. Ensure scalability and halo across entire Johnson’s brand
Ownership of New Mother Sampling strategy and execution—ensuring our one-on-one interactions with 1mm+ mothers annually drive brand equity and lead to purchase
Partnership with Baby Professional team to drive HCP communciations. Responsible for developing all branded content and tools that are used at conferences and within detailing activities (with content input/support from Professional team)
Act as the key point of contact for Gulf markets—ensuring you are able to represent the full baby plan and assist them in activation/budgeting where needed
Assist the team in delivering MENAP Johnson’s Baby performance and financial commitments: sales (ship to trade and net trade sales), market share, inventory level management, and profitable business growth
Be an active part of the Johnson’s Baby team culture and contribute to the culture of innovation and collaboration across marketing

136

Assistant Brand Manager Resume Examples & Samples

Contributing to development and planning of the Penfolds AUS brand plan align with Global (1 – 5 year), with a focus on execution
Working closely with category, shopper, sales and events teams to fully activate and amplify brand plan
Evaluating and reporting brand and campaign performance using internal and external data sources (volume, share and consumer awareness)
Managing and executing the event calendar and various requirements in collaboration with internal and external stakeholders
Developing and executing campaign communications in the format of tool kits
Managing total A & P - budgeting, reconciliation and forecasting

137

Assistant Brand Manager Resume Examples & Samples

Control of brand communication expenditure within the allocated budget, leveraging resources to gain optimal ROI. (5%)
Manage 4A creative agency and several local agencies on project basis. (25%)
Support Brand Manager to work out the annual communication plan by strategically assessing market opportunities, consumer insight/trend & competitive situation and creatively translate that into the campaign-able BIG idea which can sustainably & consistently building the brand with clear differentiation and strong consumer bonding
Support to manage the development of selected integrated (360) brand communication including ATL – TVC, Digital, Print ads, Press Conference, Roadshow and specific long-term projects and BTL--in-store /community activity co-ordination etc. to activate the brand idea and develop the communication materials for exploitation across a number of channels to build brand awareness and consideration
Implement the execution plans to ensure that relevant brand objectives are well delivered and monitor brand performance of the execution plan
Support to handle the EPS digital communication including social activities, search engine optimization, home page development etc. under the identified brand idea to actively improve the brand awareness and preference among consumers
Support to explore consumer experience improve opportunity including service scope, operation process, consumer communication etc. and liaise with sales team to ensure the relevant tactic plans are well implemented
Control of brand communication expenditure within the allocated budget, leveraging resources to gain optimal ROI
Manage 4A creative agency and several local agencies on project basis

138

Assistant Brand Manager Resume Examples & Samples

Bachelor Degree, 211 project universities would be a plus
Minimum 3 years’ brand marketing experience. Understanding of Woodcare category would be a plus
Demonstrated understanding of new product launch (must) and ATL communication (preferred)
Fluent spoken and written English and Chinese
Good capabilities in Microsoft Office

139

Assistant Brand Manager Resume Examples & Samples

Artwork development/approvals
Budget control/management
Sales samples/Product mock-ups coordination

140

Assistant Brand Manager Resume Examples & Samples

Supports the brand team in the development of marketing plans to deliver short and long-term corporate goals
Participates to category performance analysis
Participates in the execution of all marketing activities such as online/offline advertisements, promotions, packaging, events, digital and social media
Collaborates with functional teams and all key internal stakeholders (eg; Sales, Finance, Production, R&D) to ensure flawless execution
Coordinates the execution of sponsorship programs with both internal and external stakeholders. Occasional attendance is required on site to ensure good execution
Supports day to day relationships with 3rd party suppliers (ex: agency partners) with assistance of supervisor
Maintains strong competitor and industry knowledge to help drive category leadership position
Bachelor’s degree in marketing
2 years of experience in consumer packaged goods sales/marketing, preferably in the food/consumer goods industry
Project management and analytical skills
Perfectly fluent in English / French (spoken and written) with excellent communication skills
Proven experience in product and packaging development
Marketing project management and coordination aptitudes
Rigorous, open-minded and creative
Thorough understanding of digital and social media platforms considered an asset
Knowledge of AC Nielsen database would be an asset

141

Assistant Brand Manager Resume Examples & Samples

Leadership of key projects within the 12 month Annual Operating Plan for the Metabolics category and input into 3 year category plan – as agreed with line manager
Excellence in execution of key projects that make up the Annual Operating Plan in line with company values and behaviours
Building and sharing of market and stakeholder understanding, and contributing to the identification of actionable insights for the Metabolics category
Assisting in the identification and assessment of new opportunities for category and brand growth (brand positioning, products, services, channels) and the development of launch plans
Assisting in the development, execution and evaluation of stakeholder connection activities for the Metabolics category and effective communication with agencies
Financial management of projects, ensuring delivery to budget within agreed timelines, and assisting in cost optimisation and ROI evaluation of activities
Developing the social media strategy and assisting in the development of website content
Assisting in the organisation of patient and healthcare professional events
Personal development

142

Assistant Brand Manager Resume Examples & Samples

Assist Regional Brand Director in disseminating Global Brand Strategy to countries, ensuring all countries have on-strategy execution, and communicating between global brands and markets
Support in the preparation of analysis to effectively measure business, trends and opportunities. Utilize data resources to compile market research and analytics for market strategic initiatives
Support in compiling, consolidating, formatting and analyzing (via graphs & presentations) all information requested by Global, including: (i) Marketing KPIs reports, (ii) Forecasts on RB, Limited Editions, Giftsets, Bonus Packs, Sampling; (iii) Regional Best Practices; and (d) Ad hoc requests
Consolidation and maintaining up-to-date all information related to Innovation strategy in local markets, including Demand Planning KPIs (i.e. benchmarks, Y1 volume & sales targets) and Financial KPIs (Retail Price, Gross Margin, & COGs)
Support in compiling, formatting, and keeping up-to-date local market internal and competitive Retail Prices across all portfolios commercialized in Mexico, Brazil, Chile, Colombia and Argentina
Monitor tool kit and creative Global time frames, assist in the coordination of LATAM deliverables and enable process efficiencies across local teams
Accountable for maintaining Latin America Marketing share point up-to-date with all Global-Regional-Local relevant presentations, visual assets and best-in-class practices from around the world
Provide support for marketing events, as needed
Attend brand calls, prepare all LATAM-related Action Registers and monitor follow-thru from all stakeholders
Should have 3-5 years relevant experience in Marketing. Background in consumer/beauty products preferred
Must be bilingual (English/Spanish)
Should be proficient in Excel and PowerPoint
Must have excellent time-management, execution and follow-up skills
Must have understanding or ability to learn category objectives and new product strategies
Excellent interpersonal skills and detail oriented
Computer savvy with strong technical skills

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