Manager Brand Activation Resume Samples
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Manager Brand Activation Resume Samples
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BC
B Cremin
Blanche
Cremin
373 Sally Center
Detroit
MI
+1 (555) 623 0329
373 Sally Center
Detroit
MI
Phone
p
+1 (555) 623 0329
Experience
Experience
Phoenix, AZ
Assistant Manager Brand Activation
Phoenix, AZ
Rosenbaum-Johnson
Phoenix, AZ
Assistant Manager Brand Activation
- Ensure perfect execution at POS (space planning, merchandising, POS ordering, VM planning…)
- Coordinate campaign recaps and post mortems, identifying and sharing key learnings, analytics, delivery against KPIs and best practice sharing
- Assist in gathering feedback to WE & Global on the performance of concepts & campaigns to identify the successful marketing tools (measure success)
- Help define an aligned seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activity
- Assist in implementing the CTC distribution platform finalizing the EKA sell-in packages (RSM, POS, staff trainings, sell-out tools…)
- Execute the WE calendar with the EKA’s, focusing on all aspects of activation; in store / out of store
- Support the development of Account Marketing Plans for UK based EKA’s; support presentation for /with Sales Teams
Los Angeles, CA
Manager Brand Activation
Los Angeles, CA
Donnelly Inc
Los Angeles, CA
Manager Brand Activation
- Provide supportive tasks for supervisors for assigned account management, project management and outside agencies and support company initiatives and events
- Develop and activate plans around local sports marketing assets in partnership with the regional BU’s and BA managers
- Create and lead regular productive meetings and interactions with clients, resort management, senior executives and team
- Develop and implement Monobrand consumer activations and make sure that they are implemented across the country, according to the business targets
- Work with CRM Manager and ensure CRM/data-capture is built into the Brand Activation calendar and plans
- Act as day to day point of contact for account management, project management and outside agencies
- Provide direction and execution of high value programs
present
Boston, MA
Senior Manager Brand Activation
Boston, MA
Mante and Sons
present
Boston, MA
Senior Manager Brand Activation
present
- Provide a framework for performance
- Create, manage and execute tools to max. sell-out, such as Brand Coach Program
- Manage and develop Leaders and Manage Talents
- Develop and activate plans around local sports marketing assets in partnership with the regional SPOMA managers and local markets Brand Marketing Managers
- Provide performance feedback on SC+ level to the Market's Brand Activation lead
- Develop and implement Monobrand consumer activations and make sure that they are implemented across the MENA region, according to the business targets
- Provide clear strategic marketing feedback in time to impact campaign development
Education
Education
Bachelor’s Degree in Business Preferred
Bachelor’s Degree in Business Preferred
University of San Francisco
Bachelor’s Degree in Business Preferred
Skills
Skills
- Highly collaborative with strong communication skills
- Ability to build strong relationships (agency management)
- Great networking ability
- Strong business acumen, ability to assume a broader perspective (cross-markets/ global)
- Fluent in English and good working knowledge of Arabic
- Strong analytical skills and attention to detail
- Ability to develop innovative strategies, in order to support the local market
- Ability to travel in the country
- Good understanding of the Consumer Campaign Process from brief through to execution
- Excellent presentation skills
15 Manager Brand Activation resume templates
Read our complete resume writing guides
1
Senior Manager Brand Activation & Ranging Resume Examples & Samples
- High influencing skills and ability to make fact based decisions
- Structured, organized and process orientated
- Category Management/ Ranging/ Merchandising Experience or account marketing / sales : 5 years
2
Manager Brand Activation EKA Zalando Resume Examples & Samples
- Execute with excellence the seasonal‘Account Marketing Calendar’ to ensure that adidas wins at the point of purchase by category, against the agreed KPI’s
- Through all channels help develop and execute consumer activation activity against targeted categories / concepts across all channels and platforms
- Secure the highest share of space where relevant
- Measure the effectiveness of the account activation plans ensuring execution with excellence visually and via sell out
- Responsible and accountable for the execution and implementation process for tool kits needed from briefing customer requirements to online deployment (excluding creation)
- Accountable and responsible for the visibility to all markets of EKA brand activation to relevant country and global teams through process management and communication process
- Previous experience in Trade Marketing or Brand Marketing, preferably within an online environment
3
Senior Manager Brand Activation & Concept to Consumer Resume Examples & Samples
- Manage & implement global/regional initiatives, locally develop and elaborate
- Management, development & negotiation of strategic partnerships across the three portfolios (Comms, PR & Concept to Consumer)
- Manage, develop & adapt targeted local initiatives encompassing Sports Marketing , Trade Marketing & Retail marketing within the framework of the SA brand communication strategy
- Management of the development of all initiatives into cost efficient media plans covering all appropriate communication channels and tools
- Manage & oversee development of the local Brand PR plan
- Strategically manage & formulate a local CSR strategy & manage the execution thereof
- Management responsibility for reporting to Global headquarters & area office in Dubai
- Overall responsibility for brand management guardianship in SA across all areas
- Alignment, briefing , reporting and implementation of all global updates
- Cross functional experience / understanding of Product & Trade Marketing
- Brief and manage internal and/or external resources for creating locally needed category specific marketing tools (exceptional)
- Oversee the development of all communication tools from conception to fruition ensuring that all projects are on time, within budget and on brief
- Provide local specific communication insights (e.g. trends) of category to global
- Track and report local implementation of global brand / category specific marketing tools back to HQ
- Share local executions back to global to enable HQ to share with other markets
- Provide input to the development of the overall local go-to-market plan according to channel/account needs
- Align with the local Sales Organisation in regards to account specific marketing plans and their execution
- Develop and steer implementation of integrated marketing packages for account specific needs through brand marketing activities (in alignment with local marketing tools, offers and guardrails as well across channels)
- Present account marketing plans to all key players internally and externally
- Manage the development of additional account specific sell-in tools (Account Marketing Toolbox) when needed
- Monitor marketing investments and coordinates sales working budget for the sales channels and ensure healthy ROI ratio
- Key contact person for Retail / eCom activation to ensure alignment and best usage of resources
- Support allocation process and efficiency tracking of exclusive range offers
- Coordinate tasks of space management initiatives (SiS, VM, trade activations, ...)
- Interface between reebok and Marketing department of Key Accounts
- Manager with advanced marketing knowledge and experience in sport and/or fashion/lifestyle categories
- Implementation driven personality who understands all marketing disciplines, distribution channels and how to orchestrate them within a category
- Solution oriented personality who understands to balance brand equity/ building a brand and commercial relevance/interest of channels
- In total 4 - 6 years of experience in min. two brand marketing disciplines
- Experience/Exposure to additional brand marketing disciplines
- Experience managing communications in a leading sports/and or fashion brand environment
4
Senior Manager Brand Activation Resume Examples & Samples
- Consulted on the creation of the overall WE BU Business Plan (Seasonal, Annual and SBP)
- Input into the creation of the WE Brand Calender which include’s omni channel activation
- Responsible for the creation of a seasonal and annual brand marketing strategy and activation plan that lands the Global priorities and significantly improves Brand KPI’s – this includes Key City Attack Plans and integration of lead Sports Marketing / EIM assets
- Accountable for the allocation of Category flexi MWB across countries and across the marketing mix to best improve Brand and Business KPI’s
- Responsible for the creation and embedding of a process with lead MF Countries to gather input, deliver tools and approve executional plans
- Responsible for ensuring executional excellence in the MFC Countries of the Category and Brand Plan and reporting of its performance against the Brand and Business KPI’s
- Input into the Global BU to ensure Brand Marketing tools are optimised to best meet WE Country needs and significantly improve Brand Business KPI’s
- Responsible for managing category flexi MWB (full MWB depending on Category) within budgets looking for efficiencies whether internally or externally
- Responsible for ensuring that the best sell-in tools are delivered for the Category, and augment where needed with Global approval
- Define and coordinated cost efficient media planning across all appropriate communication channels and tools
- Ensure efficient usage of all provided tools (sell in and sell out) across all communication channels; newsroom, onmichannel, sports marketing activation, EIM
- Collaborate with Key City Activation Manager to ensure category concepts are included in the Key City Activation Plans
- Provide transparency of future trends & market opportunities through strategic & commercial inputs and on-going communication to Global BU Brand Comm for FW 16
- Develops toolkit´s for Partnerships and Classics i.e. Certified Network
- Proven understanding of how brands translate into retail tools (all forms)
- Have a good understanding of the Consumer Campaign Process from brief through to execution
- Ability to build strong relationships (Agency Management)
- 7+ years marketing experience, Ideally will have worked within the Sports Industry for a minimum of 2 years
- Degree educated preferably in communications or equivalent industry experience
- Substantial experience of the adidas business, or a significant knowledge in similar organisation of the full marketing mix (from advertising, to events, to sponsorship, to retail) with a major brand or retail environment
- Proven media planning / buying experience
5
Senior Manager Brand Activation Baltics Resume Examples & Samples
- Lead and demonstrate a cultural change to execute rather than add and include all activations on Omni Channel (RSM, VM, Own Retail, etc.)
- Ensure all global tool execution is done in a manner that best improves the Brand KPI’s, traffic and conversion
- Lead and execute the Project / Plan to deliver Brand and Commercial Leadership in Key Cities
- Responsible for Sales Country MWB and co-ownership of SWB optimization to deliver best return vs investment
6
Senior Manager Brand Activation Resume Examples & Samples
- Define and aligned seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activity
- Execute with excellence, the seasonal‘Account Marketing Calendar’ to ensure that Reebok wins at the point of purchase by category, in key doors against the agreed KPI’s
- Create, deliver and execute the EKA activation strategy and roadmap
- In each fascia and through all channels, develop and execute consumer activation activity against targeted categories / concepts across all channels and platforms
- Drive and secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met
- Accountable and manage the seasonal activation calendar process from virtual download to in-store implementation including all account interaction meetings at all levels ensuring smooth process
- Be the “consumer activation” point of contact both internally and externally
- Responsible and accountable for the execution and implementation process for tool kits needed from briefing customer requirements to in-store deployment
- Closely co-operate with WE / Global Brand teams (most importantly Global creation team and BUs) to secure a best practice level of implementation of global strategy
- Proven Account Marketing / Sales / Comms / Retail experience
- EKA management experience
7
Manager Brand Activation Resume Examples & Samples
- Lead the consolidations of integrated marketing strategies and plans for the market, based on overall regional brand direction and local business objectives
- Brief interdisciplinary departments on campaign objectives and strategies to further develop detailed plans and support local marketing teams from plan sign-off to delivery to ensure tactics are supporting the approved strategy. Cross-functional team includes BU’s and Brand Activation Teams
- Present plans to the regional offices and obtain buy-in from Marketing and Channels teams
- Maintain an in-depth knowledge of the business and sales trends affecting the market including understanding of key cities, doors, products (intro dates, orders, availability) and programs to assist in identifying future opportunities
- Provide clear strategic marketing feedback in time to impact campaign development
- Develop and activate plans around local sports marketing assets in partnership with the regional BU’s and BA managers
- Provide guidance, support and follow-up regional Marketing teams on calendar and MWB
- Develop and implement Monobrand consumer activations and make sure that they are implemented across the country, according to the business targets
- Ability to develop innovative strategies, in order to support the local market
- Broad understanding of how all facets of the marketing mix can affect consumer motivation, product needs and the retail experience
- Experience in managing teams in an informal matrix environment
- Skill in MS Office applications (Outlook, Excel, PowerPoint, Word)
- Ability to travel in the country
- Minimum 4-6 years of brand and/or retail marketing experience within a sporting goods, fashion or consumer goods company or equivalent account management experience at an (advertising) agency. Retail experience strongly preferred
- Fluent in English and good working knowledge of Arabic
- IT skills: Outlook, Excel and Word: Basic; PowerPoint: advanced
8
Senior Manager Brand Activation Ctc-reebok Resume Examples & Samples
- Execute with excellence the seasonal ‘Account Marketing Calendar’ to ensure that adidas wins at the point of purchase by category, in key doors against the agreed KPI’s
- Manage the seasonal activation calendar process from virtual download to instore implementation including all account interaction meetings ensuring smooth process
- Where appropriate support smu and franchise creation / development
- Category Management/ Ranging/ Merchandising Experience or account marketing / sales : 5+ years
9
Senior Manager Brand Activation Resume Examples & Samples
- Within the respective scope of responsibilities i.e Foot Locker Group : Foot Locker Europe Banners and Runners Point and Side Step
- In each fascia and through all channels help develop and execute consumer activation activity against targeted categories / concepts across all channels and platforms
- Understand customer and consumer needs from the European markets and all activation touchpoints
- Previous experience in Communications / Account marketing / Trade Marketing / Activations
- Communications / Account marketing / Trade Marketing / Activations: 5+ years
10
Manager Brand Activation Resume Examples & Samples
- Within the respective scope of responsibilities i.e Within Foot Locker Group focus on Runners Point and Side Step
- Execute with excellence the seasonal‘Account Marketing Calendar’ to ensure that adidas wins at the point of purchase by category, in key doors against the agreed KPI’s
- Understand customer and consumer needs from the European markets and all activation channels
- Ability to work effectively within a team environment and under pressure
- Fluent in English, German as real plus
- Communications/ Trade Marketing, Brand Marketing or Account Marketing: 3 years
11
Senior Manager Brand Activation Reebok Ibg-temp up to Months Resume Examples & Samples
- Develop the yearly/ seasonal account specific GTM and marketing plans in close collaboration with the Reebok European Key Account sales team, global and Western Europe CTC and the accounts
- Build and execute account specific seasonal marketing plans incorporating all aspects of product and retail marketing and brand activity, align roll out with the inline brand marketing calendar
- Execute with excellence, build and execute seasonal account marketing calendars to ensure Reebok wins at the point of purchase against agreed KPI`s
- Create and deliver retail and brand marketing tools for ATL/BTL in alignment with Global Reebok and Western Europe Marketing
- Lead briefing of external agencies on account specific campaigns
- Steer and supervise usage and allocation of account specific Marketing Working Budget
- Contribute to and lead the marketing related part of the account planning, advisory and sell-in meetings, represent Reebok Marketing in front of internal and external key stakeholders
- Ensure timely communication of all International Buying Group trade marketing activities to the Reebok markets and Global Brand Marketing
- Consistently analyze the success of the marketing plan across all communication channels and share that learning with the Global team
- Proven track record in Marketing (Consumer/ Account/ Retail/ Relationship Marketing)
- Entrepreneurial spirit towards growth and executional challenges
- Team player with skills in collaboration and influencing in a global matrix organization
- Strong understanding of markets’ consumers, accounts, economic environment and commercial needs
- Ability to build rapport with critical partners and contribute to their organizations
- Excellent communications skills, including public speaking, presentation and negotiation skills in English language
- Top notch marketer with minimum of 5+ years of relevant marketing, sales and/or business development experience
- Experience working in either a multinational global organization or start-up environment
12
Manager Brand Activation Reebok IBG Resume Examples & Samples
- Support development of yearly/ seasonal account specific GTM and marketing plans in close collaboration with the Reebok European Key Account sales team, global and Western Europe CTC and the account
- Ensure close coordination with Reebok markets and respective INTERSPORT/ SPORT2000 account teams to ensure campaign roll-out, alignment, effectiveness and relevancy
- Plan and execute account specific seasonal marketing strategies incorporating all aspects of product and retail marketing and brand activity, align roll out with the inline brand marketing calendar
- Develop and deliver retail and brand marketing tools for ATL/BTL in alignment with Global Reebok and Western Europe Marketing
- Supervise implementation of marketing tools including media planning in all campaign markets
- Consistently gain market intelligence and become the go-to person for account marketing questions for all respective INTERSPORT account marketing managers in the markets and with Global Reebok
- Contribute to marketing related part of the account planning, advisory and sell-in meetings
- Measure the effectiveness of account activation plans against KPI`s (qualitative and quantitative)
- Deliver the contributions needed to the category marketing, product and sales processes on time, in full
- Strong industry knowledge working in consumer goods/ sporting goods/ fitness industry
- Organizational skills to cope with multiple tasks and internal/ external stakeholders
- Broad understanding of the marketing framework and standards required for multinational operations across multiple countries and entities
- International understanding of cultural diversity and marketing requirements to fit those differences
- Top notch marketer with minimum of 3+ years of relevant marketing, sales and/or business development experience
- A strong personality with systematic problem solving and communication skills
- Fluent in English. Any other European language is a plus
13
Assistant Manager Brand Activation Resume Examples & Samples
- Support the Dotcom Marketing Activation lead in the development and execution of key initiatives and category campaigns with a focus on coordinating the final execution and delivery of assets to internal and external partners
- Manage timelines, budgets and communication flow amongst the cross-functional team to ensure all team members are informed on latest updates and deadlines, etc
- Maintain an updated status report on all marketing elements with clear action items and deliverables and follow-up with cross-functional team members as needed to ensure all project elements are on track
- Coordinate campaign recaps and post mortems, identifying and sharing key learnings, analytics, delivery against KPIs and best practice sharing
- Track and reconcile all project budgets, estimates and invoices
- Create and maintain presentation materials (PPT, videos, etc.) to support internal and external campaign updates and sell-in meetings
- Build and maintain an archive of campaign and category creative assets and act as “go to” for the cross-functional team for sourcing those assets
- Maintain an in-depth knowledge on trends impacting the target consumer and be the voice of that consumer within the cross-functional team throughout the development of the marketing programs
- Passion for sports
- Solid project management, process and organizational skills with a heightened attention to detail
- Ability to work across teams and manage priorities to accomplish multiple tasks with conflicting deadlines
- Ability to exercise independent judgment and decision making skills
- Proficiency in Microsoft Office applications (Excel, PowerPoint, Word and Outlook)
- BA in marketing, advertising or related field required
- Minimum two years of marketing-related experience
- Digital and/or communications experience preferred
14
Senior Manager, Brand Activation Resume Examples & Samples
- Brand
- Local brand P/L shared responsibility (incl. MWB deployment and monitoring)
- One point contact for marketing for the CM and SEA
- Implement global / SEA brand strategy on country level
- Implement local brand and sports marketing activation programs (yearly marketing plan)
- Implement, evaluate and feedback results of Brand communication of area plans: ATL, BTL, PR, SM, Digital
- Implement and monitor marketing communication processes monitoring and 360 executions
- Implement and monitor all communication tools across channels in close alignment with Area SEA (e.g. Account campaigns, generic POS, advertising, event concepts and graphics)
- Local market research when / if applicable (consumer focus)
- Manage Entertainers & Influencers Marketing (Style only)
- Management of relationships with teams / athletes / NAP’s (SP)
- Category: Implement Integrated Marketing Brand Efforts
- Manage the category Sales / Brand targets for the country as per SEA guidelines in terms of net sales, margins, sell through, stock turn, market share, Brand equity SP/SS
- Align the category forecasting process in co-operation with the local Sales, local planning, in line with SEA team to ensure country needs and parameters for delivery of SP / SS targets are met
- Align and synchronize specific market needs with area direction for Price / standard margin delivery
- Implement integrated marketing packages at market level (end to end responsibility). Inclusive of product / communications / sell in and sell through parameters
- Monitoring and feedback of campaign impact
- Deliver market specific tactical product packages aligned with the area category marketing team to achieve top-line and margin targets
- Sell In: Support sell-in and key account pre-line meetings
- Drive optimal implementation of area range package across channels
- Assist Sales in pre-line meetings by aligning relevant range offer and providing sell though enhancing solutions
- Rationalize key account needs and provide feedback and recommendation to area for courses of action
- Monitor regularly compliance to the set range distribution channel guidelines
- Ensure delivery of category product range internally and externally (to key retailers)
- Drive shelf space acquisition and new business development opportunities with sales teams
15
Manager Brand Activation European Key Account Resume Examples & Samples
- Secure the highest share of space, within key destination doors and locations
- Secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met
- Understand product, customer and consumer needs from the European markets and all channels
- Represent the brand activation point of view both internally and externally
- High professional maturity
16
Manager Brand Activation Resume Examples & Samples
- Lead the consolidations of integrated marketing strategies and plans for the market, based on overall brand direction and business objectives
- Define key influencer trends within popular culture, in order to identify authentic brand assets and partners who embody the principles of the adidas Originals/Neo brand
- Ensure an adequate EIM portfolio supporting brand and category objectives
- Bring strong brand experience to the consumers to support the brand advocacy in the region
- Manage key communications concepts through promotion of commercial product stories within the primary influencer community
- Support the Brand Communication teams through integrated product seeding initiatives for targeted entertainers and influencers
- Leverage and maximize opportunities to place key adidas products through storytelling platforms; through social channels, press, music videos, film and other creative content
- Work with the Emerging Market Central influencer community, artists, music managers, record labels, stylists and other related stakeholders to create opportunities around product placement
- Project management of events and projects to reiterate global brand concepts, in order to build brand love and long term brand advocacy
- Share guideline and brief across the different subsidiaries
- Steer best practice on brand campaign implementation
- Produce weekly, monthly and quarterly reports to highlight department activity to relevant stakeholders
- High level of organization
- Able to manage a budget
- Ability to communicate effectively with various department of the organization
- Great networking ability
- High interest in all types of popular culture and market trends
- Key knowledge of all social media platforms
- BA Minimum 3-4 years of brand marketing experience within a sporting goods, fashion or consumer goods industry
- Fluent in French and/or Arabic helpful but not essential
17
Manager Brand Activation & Omni-channel Resume Examples & Samples
- Seasonal retail toolkits
- Track record in, brand marketing (incl. trade marketing) and / or sales preferably within the sporting goods industry
- Good capacity of working in a complex matrix environment
- Good organization skills and attention to detail
- Good written and oral communication skills (good interpersonal skills)
- Experience in project teams so understands the role of critical paths /networks
- IT Skills – competent in Outlook, Word, Excel and PowerPoint
- Good degree of commercial and business acumen knowledge
- Experience in both market and above market organization is an added benefit
- University degree in Business, or equivalent professional experience
- 2-3 year experience in brand marketing, trade marketing and /or sales
- Fluent in Business English
18
Assistant Manager Brand Activation Ecom-western Europe Resume Examples & Samples
- Shared accountability with the merchandising teams for the overall business objectives of his/her categories
- Onsite content operations – supporting the Marketing Activation Manager in formulating extended content briefs. Ensuring with the creative team and the Business Units timely delivery and excellence in execution
- Concepting and driving the execution of selected activations
- Develop & own the process for quality assurance for all priority campaigns in WE eCom countries together with the eCom site operations team. Proactively test, investigate & coordinate to resolve campaign issues
- Own operations around the weekly campaign newsletters and develop & drive a process to increase automization
- WE eCom calendar operations – maintain the ecom marketing calendar
- Develop & drive a process for updates around RID / changed PR dates / product availability
- Campaign analytics & reporting – Master the various analytics tools and develop a campaign reporting framework
- A good understanding of online marketing channels
- Basic knowledge of HTML and an understanding of website architecture
- Strong project management/analytical skills
- A Bachelor’s degree in business, marketing, communications or related field
- Minimum 1+ years experience in online marketing, eCommerce, digital traffic management or digital assets field, preferably with a background in sporting goods
- Experience in newsletter & onsite content preferred
- Experienced in working with internal stakeholders and external agencies to establish efficient and scalable processes
- Fluent Business English
19
Senior Manager, Brand Activation Resume Examples & Samples
- Minimum 5 years’ experience in a managerial role heading up a similar structure with an MNC. Preferably in apparel/ fashion/ shoes or agencies
- Ability to work in international environment, good with people, outgoing personality, leadership by example
- Driven personality who understands all marketing disciplines and how to orchestrate them across categories across all distribution channels
- Bachelors in related field required
- 4 - 6 years of experience in min. two brand marketing disciplines
- > 3 years leadership experience
- IT Skills: Outlook, Excel and Word: Basic; PowerPoint: advanced
20
Senior Manager Brand Activation Resume Examples & Samples
- Provide performance feedback on SC+ level to the Market's Brand Activation lead
- Ensure consistency and executional excellence in Sales Country
- Input, Create and embed a SC+ and Sales Country integrated Marketing Calendar that harmonizes with WE
- Manage and develop Leaders and Manage Talents
- Significant knowledge of the full marketing mix (advertising, events, sponsorship, retail) with a major brand or retailer (sporting goods industry prefered)
- Marketing budget Management
- University degree in business, ideally with marketing and sales focus or equivalent professional experience
21
Senior Manager Brand Activation Women´s-western Europe Resume Examples & Samples
- Act as WE women’s Brand Activation expert and input into the creation of the Global Brand Activation Plan to ensure that the global toolbox best meets the needs of the WE female creator, brand and business
- Manage and ensure below listed topics are captured during the global toolbox and marketing plan creation process by inputting relevant feedback
- English: fluent; an additional European language is an advantage
- Proven track record in leading horizontal concepts in a matrix organization
- Women consumer-focused with deep product and range understanding
- Proven Category Plan creation skills
- Proven ability to take plans through to executional success
- A proven ability to create breakthrough brand activation plans at a Market (hub) level, based on insight, that delivers a fast, disruptive change in consumer behavior
- Personal and professional resilience
- University degree in business, ideally with Marketing and sales focus or equivalent professional experience
- Minimum of 5+ years of working experience in Brand Management including external Sales and Retail exposure
- International Working experience, preferred with US, Asia market knowledge
22
Assistant Manager Brand Activation, FO Resume Examples & Samples
- Coordinating and managing planning and implementation of all retail marketing activities including advertising, grassroots, community partnerships, , in-store events, promotions and ongoing campaign execution
- Partnering with Merchant and Planning teams to maximize and drive impact sales for key seasonal product collections and strategies
- Establishing clear processes to align marketing with VM strategies and ensuring all campaigns are fully integrated
- Developing detailed campaign briefs, timelines, budgets and managing execution and delivery
- Supporting new store openings with launch activities and traffic-driving initiatives
- Managing retail MWB and providing post campaign analysis and assessment with a ROI focus
- Package and launch all outlet campaigns to the field organization, ensuring the brand stories, campaign goals and elements are crystal clear and executed flawlessly
- Understanding of key performance metrics and financial analysis, and the concept of calculating risks and setting objectives for new initiatives
- Excellent written and verbal communication skills - able to articulate a point of view and influence and outcomes
- Strong organizational skills with attention to detail and accuracy of data
- Strong relationship building and management skills
- High level of project management, budget management/planning skills
- Ability to manage, develop and motivate internal and external project teams
- Ability to succeed in ever-changing and complex organization with minimal daily direction
- Skills in Photo Shop, Illustrator and/or InDesign are desired
- Ability to brief creative and media agencies and working with production agencies
- A strong understanding of cohesive brand planning including overall customer journey and Visual
- Ability to travel domestically estimated at 20%
- Marketing degree or equivalent qualifications/experience in a Retail Marketing role
- A minimum of at least 2 years marketing experience with a consumer, fashion or retail brand
23
Assistant Manager Brand Activation Resume Examples & Samples
- Execute the EKA activation strategy and roadmap, including the seasonal account marketing calendar, with specific focus on achieving consumer engagement on Zalando onsite and offsite channels
- Manage the seasonal activation calendar process from virtual download to online implementation
- Accountable for the execution and implementation process for tool kits needed from briefing customer requirements to deployment (excluding creation)
- In each fascia and through all channels, help develop and execute consumer activation activity against targeted categories / concepts across channels and platforms
- Closely co-operate with WE Brand to secure a best practice level of implementation of global and Western European strategy
- Support the formulation of a standard marketing project management approach and efficient communication methodology for key account partnerships such as Bread & Butter
24
Assistant Manager Brand Activation Resume Examples & Samples
- Execute the WE calendar with the EKA’s, focusing on all aspects of activation; in store / out of store
- Support the development of Account Marketing Plans for UK based EKA’s; support presentation for /with Sales Teams
- Assist in implementing the CTC distribution platform finalizing the EKA sell-in packages (RSM, POS, staff trainings, sell-out tools…)
- Support briefing of agencies to execute the EKA campaigns
- Assist in gathering feedback to WE & Global on the performance of concepts & campaigns to identify the successful marketing tools (measure success)
- Ensure that all key stakeholders from Brand Activationto the BU’s are aware at all times of the EKA Account Marketing Plans
- 2+ years of sales and/or marketing experience
25
Manager Brand Activation Resume Examples & Samples
- Demonstrate business acumen and sound decision making. Set direction and makes informed decisions that enhance financial and operational performance. Demonstrate highly effective critical thinking skills
- Seek out and leverage information and data to inform business strategies. Maintain an enterprise-wide perspective that enhances business profitability
- Lead and develop a high-performing, inclusive and diverse team. Create a culture of high-performance and employee engagement. Assesses skills of team members and provides developmental opportunities to enhance current and future performance
- Hold self and others accountable and enforces high standards. Coaches and mentors others and provides candid and constructive feedback. Leverages employee differences and diversity of thought
- Exemplify leadership and integrity. Sets a forward-thinking vision and drives the organization to meet that vision
- Make difficult or unpopular decisions for the good of the business as well as displays personal resilience and is not discouraged by resistance or obstacles. Demonstrates ethical behavior and integrity regardless of the situation
- Pursue personal development; is intellectually curious and continually seeks self-improvement. Actively asks for and acts upon feedback from others. Consistently works to enhance leadership skills, technical skills, and community involvement
- Inspire a values-based culture; understands, communicates, and acts in accordance with the company’s core values (teamwork, integrity, and excellence) and demonstrates their connection to the success of the business
- Incorporate Corporate Social Responsibility pillars (volunteerism and philanthropy, diversity and inclusion, and sustainability) into the business culture
- Partner and collaborate with others, proactively seeks input from others, leveraging diversity and individual expertise
- Communicate effectively, providing the right message to the right audience at the right time
- With departmental colleagues, create and execute departmental strategic plan, budget, employee evaluations, operating procedures, structure, and efficiency that provide maximum value to corporation as a whole
- Direct team consistently in order to achieve goals
- Assist with mentorship of indirect reports, which may include but is not limited to interviewing, training, retaining, oversight and coaching competent direct and indirect reports by establishing clear roles and responsibilities and providing regular feedback and guidance on departmental short and long term vision
- Execute against Key Performance Indicators for Brand Activation, which may include, however not limited to brand impressions, consumer engagement, product sales, maximizing ROI sponsor retention, etc
- In collaboration with event promoters, agency partners, entertainment, media, PR, and other departments, plan and execute brand activations that drive consumer engagement and brand integration during a wide variety of events
- Maintain and modify reporting strategies in order to track and achieve KPIs; able to interpret complex reports and assist in modifying variables to achieve accuracy; develop and define departmental strategies by working closely with analytics teams
- Understand detailed functions and dependency on variety of internal technologies, systems and departments; able to modify departmental plans as variability in outside forces occurs in order to continue progression of goals
- Monitor news, current events, market and relevant hospitality, event and entertainment trends
- Acquire and utilize all available consumer data, industry trends, and venue statistics to drive tactics
- Understand and abides by all company policies, procedures, practices and philosophies
- Cooperate and communicate with Operations and Property teams
- Provide direction and execution of high value programs
- Execute comprehensive strategy for cooperative marketing fund activation process, including budgeting, calendar planning, communication, agency execution, evaluation, optimization, etc
- Strong ability to navigate a complex organization with a wide variety of brands, target consumers and available assets. Think creatively and can pivot approach to adapt to situation or client
- Work collaboratively with and lead cross functional teams in order to achieve departmental goals, which may include advertising, media planners/buyers, legal, risk management, public relations, casino marketing, corporate marketing, front line operations, strategic sourcing, information technology, national and international market development, and resort teams
- Take an active role part in all facets of the industry, including attending and representing division and corporation at trade related functions
- Communicate and collaborate with sponsorship sales teams throughout contracting process
- Act as day to day point of contact for account management, project management and outside agencies
- Travel preparations, which include air/hotel reservations, transportation, and shipment of hotel promotional materials
- Bachelor’s Degree in Marketing, Advertising, Hotel Management, Business Administration or relevant field
- Ability to work in a fast-paced, rapidly changing environment
- Strong organizational skills with attention to detail
- Worked varied shifts, including weekends and holidays
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Manager Brand Activation Resume Examples & Samples
- Strong interpersonal skills (e.g. relationship management, facilitation, etc.)
- Ability to build strong relationships (agency management)
- University degree in business with marketing focus and ideally some exposure to sports or a university degree in sports with marketing focus or other exposure to marketing
- Communications qualification or equivalent industry experience
- Fluent in English. language skills in Arabic, French and Farsi preferred
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Senior Manager Brand Activation DTC Resume Examples & Samples
- Lead the development of systems, processes and tools to impact productivity, profitability, accountability and service within the adidas retail landscape
- Partner with the relevant teams to create clear requirements and align briefs whilst ensuring continued alignment to global/US visual merchandising objectives and positioning
- Develop guidelines & rules for training programs
- Inspire and engage the team to ensure executional excellence at retail in brand management, asset management and consumer presentation
- Focus on improving sell-through of adidas footwear, apparel and accessories
- Ability to develop and implement innovative strategies analyze data and identify retail solutions
- Flexibility to work with short time lines in a fast-paced environment
- Knowledge of, Retail landscape, training methods, visual merchandising, retail marketing, and presentation
- Ability to interact at all levels within an organization—both orally and in writing
- Passion for product
- Strong verbal and written communication skills at all levels of clients, sales associates through senior managers and internal stakeholders
- Strong project and budget management and planning skills
- Strong influencing skills internally and externally
- Ability to work some weekends
- Ability to travel: Estimated at 30%
- Bachelor’s Degree (B.A.) in Marketing, Business, Education/Training or related field
- Minimum of 8-10 years of relevant Retail and/or Product Training experience; or equivalent combination of education and experience
- Minimum 3-5 years management experience
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Manager Brand Activation Originals Resume Examples & Samples
- Support extending global market initiatives and campaigns to your market and ensuring translation into cost efficient media plans and implementation across all appropriate communication channels and tools
- Help developing market-specific initiatives, events, sponsorships, activations etc. that excite the consumer are brand-appropriate
- Plan, execute and analyses constantly the marketing plans across all communication channels including media buy, event and activations in digital together with share that learning with Global Brand Marketing and internally
- Brief the creative agencies for localized content and ensure all creative work is approved by Global Brand Marketing
- Support Omni Channel Marketing with campaign development including creatives and content aligned with category in accordance with brand priorities
- Plan and share all activations planned for the category with Omni Channel Marketing for all channels
- Develop, implement and analyze social media plans across all social media channels and share them with Omni Channel Marketing team including Facebook, twitter and Instagram etc. for the category
- Follow up global product launches to ensure alignment with local launches in media
- Provide all localized content for marketing campaigns to Omni Channel Marketing
- Follow-up and analyze competition in local market to ensure the knowledge of the market by category
- Follow up the budgeting process and the MWB spending per category and prepare seasonal budget overview reports
- Contribute managing reports
- Support communication of marketing plans and campaigns internally followed by campaign results
- Support managing centrally all local agencies and ensure alignment with zone countries and global team
- Assist Senior Manager Category to ensure leading exposure in local and brand relevant channels
- Assist Senior Manager Category to develop a cohesive local plans across all categories
- Assist Senior Manager Category to support briefing, planning and execution of local marketing campaigns specific for the local market
- Support all local translation necessary across all categories for marketing campaigns and Omni Channel Marketing needs
- Assist Senior Manager Category to set KPIs for local campaigns across the category
- Establish local & event network and contacts
- Deep sports marketing knowledge
- Strong influencing and presentation skills
- Proven media planning/buying experience
- Good understanding of the Consumer Campaign Process from brief through to execution
- Proven communicator – both written and verbal
- Minimum 3 years of experience in all brand marketing disciplines
- Bachelors in related field required,
- Previous experience working in a global & local matrix organization required
- Advanced writing skill
- Fluent in English and Turkish (writing and verbal)
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Assistant Manager, Brand Activation Nuk Resume Examples & Samples
- Completes PMDP (annual objective setting and review) process for self
- Works collaboratively with brand and channel marketing in development of a clear statement of work or project scope
- Participates in recruiting events and interviews
- 2+ years of marketing and/or agency experience
- Demonstrated communications and collaboration skills
- Proven ability to manage resources and execute value added in market promotions
- Ability to collaborate with cross-functional stakeholders
- Creative, self-motivated and enthusiastic manager
- Excellent Microsoft Office Skills: Word, Excel and PowerPoint, and Project
- Working knowledge of Design and project routing software
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Manager, Brand Activation Resume Examples & Samples
- Integrated Marketing Planning and Execution
- Working with the Global Marketing Team, executes the overall brand strategy including target consumer, brand positioning and brand objectives within Canada
- Execute the integrated marketing plan that meets the annual marketing objectives within the appropriate budget parameters
- Monitors and measures goals for integrated marketing programs, Reports back as to the progress and programming modifications as needed
- Shares best practices in the industry through networking internally and externally and keeping up with industry best practices
- Responsible for directing the execution of effective integrated marketing programs on time and at an exceptional level of quality
- Completes Annual MAP process for self and provides peer feedback where appropriate
- Collaborates with peers to share best practices
- Makes recommendations to streamline and simplify processes
- Works collaboratively with marketing to contribute to work or project scope
- 5+ years of marketing and/or agency experience
- Demonstrated communication and collaboration skills
- Possess good analytical skills
- Proven ability to manage projects and budgets
- Demonstrates success in translating business priorities, into marketing objectives and plans
- Capable of working with cross-functional teams to deliver successful results
- Creative, self-motivated and enthusiastic associate
- Possesses strong verbal and written communication skills, professional presence and people skills
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Manager Brand Activation Category Originals Resume Examples & Samples
- Creating of calendars, briefings, fact sheets and project lists for the Originals brand activation initiatives to ensure successful execution of respective campaigns
- Support the budget management for areas of responsibility
- Development of brand communication schedule with various agencies that effectively and efficiently addresses target audience
- Support flow across global, regional and local brand communications organisation
- Analyze insights of the local and regional media landscape and strengthen local media relations with (vertical & horizontal) media representatives from print, digital and broadcast media representatives
- Support global Originals PR strategy and plan/ execute the local implementation and optimization of the PR activities in the local market
- Minimum 2 years Marketing experience and track record
- Industry experience: ideally in street lifestyle/apparel/fashion/footwear
- Exposure: PR, Communications and Brand experience delivering solutions in 360 degree Marketing campaigns
- Project Management, Administrative attention to details, Data analysis, Trend forecasting, Business planning, Decision mapping, Story lining
- Interpersonal and influencing skills (relationship management, facilitation) and reasonable marketing knowledge and experience
- University degree in Marketing or Communications
- Understanding of youth culture, street lifestyle and fashion market
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Assoc Manager, Brand Activation Resume Examples & Samples
- Experience making verbal presentations to Senior Leadership
- Bachelor’s degree from an accredited institution, major in Marketing, or a related field
- 3 years of consumer marketing experience, in-house or agency
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Manager, Brand Activation Resume Examples & Samples
- Familiar with test and learn opportunities within communication vehicles to find leverage points for scale and impact
- Potential direct report up to 2
- Assist in the recruiting process and participates in/helps organize brand management recruiting events and interviews when necessary
- Completes MAP/Mid-year review process for self and direct reports
- Coach/Develop direct report’s brand management skills and competencies
- Establish one on one and regular follow up sessions, seek support to address concerns, facilitates networking and exposure of team members
- Collaborates with brand management teams to share marketing best practices regionally or globally
- Assists with general marketing discipline functions, including overall ‘day-to-day’ operations of the
- 4+ years of marketing and/or general management work experience
- Up to 25% travel required
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Senior Manager Brand Activation Resume Examples & Samples
- Lead the consolidations of integrated marketing strategies and plans for the regional, based on overall regional brand direction and local business objectives
- Brief interdisciplinary departments on campaign objectives and strategies to further develop detailed plans and support local marketing teams from plan sign-off to delivery to ensure tactics are supporting the approved strategy. Cross-functional team includes Communications, Trade and PR,
- Present regional to local offices and obtain buy-in from local Brand Marketing and Commercial Management teams
- Partner with key marketing contacts at markets for plan input, approvals and activation
- Maintain an in-depth knowledge of the business and sales trends affecting local markets including understanding of key cities, doors, products (intro dates, orders, availability) and programs to assist in identifying future opportunities
- Lead the development of the in-store and activation strategy to identify and exploit brand presentation
- Establish a reporting system to monitor success of marketing campaigns through a variety of measures such as research, ROI, sell-through, etc
- Develop and activate plans around local sports marketing assets in partnership with the regional SPOMA managers and local markets Brand Marketing Managers
- Provide guidance, support and follow-up local Marketing teams on calendar and MWB
- Develop and implement Monobrand consumer activations and make sure that they are implemented across the MENA region, according to the business targets
- Work with CRM Manager and ensure CRM/data-capture is built into the Brand Activation calendar and plans
- Coordinate the MEAN Best Practice sharing with the EM marketing team
- Ability to develop innovative strategies, in order to support the local markets
- A thorough understanding of markets and trends
- Strong project management and planning skills
- Ability to travel in the region
- BA in marketing advertising or related field required
- Minimum 5-6 years of brand or retail marketing experience within a consumer goods company or equivalent account management experience at an (advertising) agency. Retail experience strongly preferred
- Equivalent combination of education and experience required in lieu of a degree
- Fluent in English (writing and verbal), French and Arabic a plus
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Manager, Brand Activation Resume Examples & Samples
- Ability to build strong sustainable business relationships at all levels and functions of the organization and with customers and customer teams
- Direct and perform analysis across a wide variety of business issues and make fact based recommendations
- Convey complex issues brilliantly with excellent communication and presentation skills
- Strong business acumen with and IT understanding
- 5-7 years of experience working with a leading CPG company (Channel Management, ISV, Package Engineering, Graphics Design, or related position)
- Demonstrated knowledge of Merchandising best practices, tools and processes and proven record of success
- Strategic thinking, self-starter with ability to manage multiple projects simultaneously with aggressive deadlines
- Advanced analytical skills and computer software proficiency (e.g. Excel, PowerPoint, SharePoint, etc.)
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Associate Manager Brand Activation Resume Examples & Samples
- Assist with the development and execution of brand activation plans across all Pure Fishing brands in the North American market, primarily related to pros, tournaments, sponsorships, and events
- Assess current activities while identifying new brand building opportunities
- Coordinate and manage mobile marketing and consumer shows within the master marketing calendar
- Provide design direction for associated marketing collateral including event materials, email, web, and print
- Prepares marketing reports by collecting, analyzing, and summarizing critical data
- Track angler program (pros, elite captain & guides, etc) contract deliverables
- Assist in the execution of KOL/influencer educational and incentive programs to drive sales
- Order and track sample product orders for the department
- Recommend and coordinate cross functionally with BDO, CDO, PR, digital, and social media as needed
- Assist with the coordination and execution of major events such as Bassmaster Classic and iCAST/IFTD
- Any other duties as assigned
- Proficiency with social media platforms and related tools required
- Minimum of intermediate level proficiency with Microsoft Office Suite (Excel, Word, PowerPoint, and Outlook) required
- Must be eligible to work in the United States for any employer
- Knowledge of fishing preferred
- Advanced proficiency with Microsoft Excel preferred
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Manager Brand Activation Resume Examples & Samples
- Manage the WE calendar with the EKA’s, focusing on all aspects of activation; in store / out of store
- Support the development of Account Marketing Plans for UK based EKA’s; present for /with Sales Teams
- Implement the CTC distribution platform finalizing the EKA sell-in packages (RSM, POS, staff trainings, sell-out tools…)
- Ensure perfect execution at POS (space planning, merchandising, POS ordering, VM planning…)
- Brief agencies and execute the EKA campaigns
- Gather feedback on the performance of concepts & campaigns to identify successful marketing tools (measure success) – share best practices
- Ensure that all key stakeholders from Brand Activation to the BU’s are aware at all times of the EKA Account Marketing Plans
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Senior Manager Brand Activation Resume Examples & Samples
- Minimum of six (6) years of Marketing, Brand Activation, or Brand Management experience required
- Demonstrated experience working on a business with global or international exposure, understanding the differences between countries and cultures
- Proven success in creating a comprehensive marketing plan that is integrated across multiple consumer touch points, including at point-of-purchase required
- Minimum of intermediate level proficiency with MS Office Suite (Excel, Word, PowerPoint, and Outlook) required
- MBA from an accredited college or university preferred
- Prior experience leading and influencing cross-functional teams of people with a track record of delivering superior results preferred
- Demonstrated success launching several new products with in-market success preferred
- Systems experience – one (1) or more Enterprise Resource Planning (ERP) systems preferred
- Prior SAP experience highly preferred
- Experience within the Sports Fishing industry in a channel management, brand management, or sales role preferred
- Experience functioning within a strong matrix environment of a global enterprise highly preferred
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Associate Manager, Brand Activation Resume Examples & Samples
- Four-year College/University degree or equivalent experience
- 3+ years of marketing and/or general management work experience required
- Has worked on a business with global or international exposure preferable
- Support in translating marketing objectives into activation strategies and plans. Proven success in executing a comprehensive marketing plan that is integrated across multiple consumer touch points, with focus at point-of-purchase
- Participated in new product launches activation tactics, from concept stage through commercialization and in-market success. Has managed (or contributed) to a product portfolio
- Demonstrated success/ability working in a highly-matrix environment
- Proven ability to work on and lead a cross-functional team
- Proficient computer skills - excel, power point and understanding of management software programs
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Assistant Manager, Brand Activation Resume Examples & Samples
- Uses appropriate decision-making and follows processes in a timely manner
- Manages the overall day-to-day operations of brand activation
- Works collaboratively with Brand Development and Trade Marketing in development of a clear statement of work or project scope
- 1 – 2 years of marketing and/or agency experience
- Detail oriented with financial acumen
- Proven ability to manage resources and execute value-added in market promotions
- Capable of collaborating with cross-functional teams to drive successful results
- Excellent Microsoft Office Skills: Word, Excel and PowerPoint
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Senior Manager Brand Activation Resume Examples & Samples
- Plan and drive the execution of the EM South Omni-channel marketing activation calendar and drive local market initiatives where relevant
- Contribute to the planning of the EM Omni-channel Marketing activation calendar
- Discuss the MWB/SWB allocation across EM South with EM South Marketing Director and the BUs within Global and EM guidelines as part of the planning process
- Ensure a cross department pre- and post ROI analysis of all MWB spending – max the return on all MWB investments!
- Magnify own retail and franchise by managing, coaching and steering the omni-channel marketing management team and close alignment with the BUs
- Coordinate the effective implementation of EM Concept-to-Consumer and Sales Strategy & Excellence tools in activated sales channels across EM South, in line with the Omni-channel activation calendar
- Distribute Global Wholesale Account Marketing tools to other Brand Activation functions within EM South
- Create, manage and execute tools to max. sell-out, such as Brand Coach Program
- Oversee and steer EM South Sports Marketing portfolio according to global direction, including budget allocation recommendations
- Ensure a world class campaign execution by focusing on brand priorities, such as key city as well as key categories, open source and speed
- Consult with Global Brand Management/ EM Brand Management on the creation of a Publishing strategy for EM South, including Newsrooms and execute the agreed strategy
- Mange and drive Key City Attack Plans as well as Trade Zone Attack plans within EM South, ensuring consistent execution and delivery against Brand KPIs
- Lead the Digital, Social and e-COM Manager to define the overall digital strategy of all categories in EM South, delivering innovative and leading executions according to the EM & Global guidelines and business objectives
- Drive focused PR activities in-line with Brand Priorities and as agreed on the EM South Omni-channel marketing activation calendar
- Lead CRM Manager and CRM efforts across the Market, including database growth and creation of a Market-relevant loyalty scheme in conjunction with EM and Global Brand Management
- Drive EM South Brand KPIs and monitor Brand Health via tracking studies
- Provide input to EM Brand Management related to Market priorities where required to improve EM South Brand KPI performance
- Provide a clear vision and direction to indirect teams with relevant objectives and KPIs
- Identify and develop high-potential talents (in and outside of the team), to fuel the team's succession plan
- Significant knowledge of the full marketing mix (advertising, events, sponsorship, retail) with a major brand or retailer (sporting goods industry preferred)
- University degree in Business or a minimum of 8 years equivalent professional experience, ideally in Sales and/or Marketing
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Senior Manager Brand Activation Projects Resume Examples & Samples
- (Project Management) Steer and coordinate collaborative European projects, process improvements, new tools and best-practice sharing that are in alignment to the strategies and priorities of the Reebok Western Europe
- (Project Management) Implement a standard project management approach and efficient communication methodology
- (Project Management) Manage key WE Marketing projects designed to drive greater marketing and business efficiency, including RSM, Media Mix Analysis, Ecom and activation evaluation, among others
- (Marketing Planning) Collate and maintain up-to-date seasonal marketing plans, calendars and benchmarking, both internal and external, to support decision making and performance enhancement
- (Marketing Planning) Support alignment and maintenance of marketing project management and engagement of marketing priorities across the business/European markets
- (Communication) Manage initiatives and tools to ensure the communication of the vision and the key priorities of the business across the organization
- (Communication) Update the management team, cross-functional teams and local European countries regarding status and consequences of individual projects in a consistent and effective manner
- (Network) Build a network acting as focal point for local markets, global functions and other key support functions to ensure identification of relevant projects
- Works independently and has collaboration across multiple departments
- Previous sales experience within the international sporting goods industry
- Previous experience in project management
- Understanding of marketing communications, media and retail environment
- Demonstrated knowledge of KPIs and ability to work with numbers
- University degree, ideally with Business or Marketing focus; Master’s Degree preferred
- Min of 5-8 years’ experience within a project management function
- Cross functional experience, ideally with marketing / sales / IT
- Global Mind set and ability to work cross culturally; Experience within different countries and/or different cultures
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Senior Manager, Brand Activation Resume Examples & Samples
- 6+ years combined channel, sales and/or brand management experience
- Has worked on a business with consumer and/or B2B exposure. Global or international experience a plus
- Coordinating across several product categories
- Financial management experience
- Possesses strong verbal and written communications skills and professional presence
