Junior Brand Manager Resume Samples
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Junior Brand Manager Resume Samples
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BK
B Klein
Berry
Klein
865 MacGyver Turnpike
Detroit
MI
+1 (555) 741 9247
865 MacGyver Turnpike
Detroit
MI
Phone
p
+1 (555) 741 9247
Experience
Experience
Detroit, MI
Junior Brand Manager
Detroit, MI
Stamm Inc
Detroit, MI
Junior Brand Manager
- Assist the Brand Manager in developing and executing brand plans to meet brand objectives and strategies
- Use Head & Heart thinking to insure our agency partners to develop insightful & engaging ATL and BTL creative, executed via outstanding activation plans
- Direct contact for Brand Development and aligned agencies for developing platform/strategy and communication plans
- Improve performance of the current portfolio by identifying opportunities and initiating new ideas that have potential to drive future growth
- Adopt a driving role in all aspects of the management of the Dairylea portfolio in UK, owning performance and driving business growth for the brand
- Report on activities and performance to the Group Brand Manager
- Create action plan to improve the Brand growth
Boston, MA
Junior Brand Manager Confectionary
Boston, MA
Crist-Cartwright
Boston, MA
Junior Brand Manager Confectionary
- Develops packaging artworks, advertising materials and key visuals for POSM materials
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Proposes and implements the Innovation & Renovation strategy of its brand/product segment working closely with factories R&D
- Preparing analysis inputs for marketing brand strategy and propose marketing strategy
- Translate brand strategies into brand plans, brand positioning and go-to-market strategies
- Propose pricing strategy and controls execution
- Responsible for brand’s marketing budget
present
Houston, TX
Junior Brand Manager Established Portfolio
Houston, TX
Gottlieb, Graham and Jenkins
present
Houston, TX
Junior Brand Manager Established Portfolio
present
- 1-Prepares Strategic Marketing and/or Business Plans of assigned products according to determined timelines to ensure optimum short and long term development, market contribution and responsible for the achievement of related targets
- 2-Ensures budget achievement of agreed sales targets as well as the long term growth of assigned products
- 3-Prepares and manages Direct Promotional Budget and ensures that expenses are within the approved budget
- 4-Develops cycle plans/materials for assigned products
- 5-Monitors the inventory of promotional materials synchronous with the strategies and cycle plans. Ensures timely distribution of committed promotional support to the field force
- 7-Implements common action plans for common target customers (healthcare professionals) to ensure effective stakeholder management
- 8-Develops and maintains key opinion leaders (KOL's) relevant to assigned products in close coordination with Medical and Sales
Education
Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Auburn University
Bachelor’s Degree in Marketing
Skills
Skills
- Strong analytical skills, brand & Business Health Analysis
- Ability to handle complex, soft (as opposed to black and white) problems
- Good analytical skills
- Digital marketing knowledge/experience is a high advantage
- Strong Communication Skills
- Knowledge of multiple languages
- Be able to handle a mobile gaming project from concept to post-launch
- Marketing Knowledge
- Lead full innovation projects, leading multifunctional team, addressing issues as they arise, and ensuring on time project completion
- Experience with user acquisition in mobile
15 Junior Brand Manager resume templates
Read our complete resume writing guides
1
Junior Brand Manager Resume Examples & Samples
- An in-depth knowledge of our consumers & their journey
- And cutting-edge programs & content
- Execute and support under close supervision part of the marketing plan for a product/brand (marketing campaign, marketing program, newsletter, event, …)
- Coordinate the execution of assigned projects with internal and external stakeholders (marketing, product PR, sales, operations,advertising & creative agencies, …)
- Report on activities and performance to the Group Brand Manager
- Build the local marketing strategy of all the games of responsibility
- Be an expert of the products and their market
- Have an in depth knowledge of competitors
- Keep abreast on emerging consumer & market trends and practices
- Conduct market and competitive analysis to recommend creative marketing initiatives for the marketing plans
- Participate to the definition of the innovative marketing plans and choices for your brands/products
- Manage the execution of all marketing plans and ensure a well-integrated marketing campaign approach, with all relevant departments and external stakeholders
- Define and oversee the media plans (online media, press, SoCom, etc.)
- Coordinate with Digital Marketing Team to define and follow online activities and communities (Facebook, VK, Twitch, Twitter, forums, etc.)
- Coordinate with our Communication team to integrate the PR plan into the whole marketing plan, in coherence with the strategy defined and approved
- Coordinate with Sales to define and follow the Trade Marketing plan and promotional actions
- Express an opinion about creativity received from HQ
- Arrange consumer events (booths, fan days, etc.)
- Allocate, track and manage assigned budget
- Analyze and communicate regularly on the key performance metrics for each marketing strategy put in place and build actionable insights
- Prepare presentation for internal and external partners
- Prepare brief for external agencies (media agencies, suppliers…)
- Conduct sales analysis and monitor the product life cycle
2
Dairies Junior Brand Manager Resume Examples & Samples
- Accountable for business results and brand love building for Santa Clara
- Responsible of developing and executing solid marketing plans to consumers, built on
- 1) a deep consumer understanding in order to anticipate issues and opportunities
- 2) robust brand strategies
- Accountable for shaping customer experience in Santa Clara stores. Manage and execute in-store seasonalitys’ and Merchandising according to Brand strategy and positioning
- Responsible of efficient investment to consumers (digital media & content, promotional activities)
- Lead and Interact with multifunctional teams. Accountable of project timing, quality assurance and coordination between key stakeholder (Santa Clara, bottlers, Franchise Teams, other KO areas & agencies)
- Drive Santa Clara retail business growth in order to deliver the BP Brand Value & Brand Love objectives
- Identify issues, trends and opportunities; initiate, assess and interpret data as well as assist in the development and implementation of strategies and plans for our continuous business plan process
- Effectively influence and actively collaborate with other functional areas to achieve brand objectives
- Background in marketing (desirable retail and massive dairy/coffee consumption companies)
- At least 3 years
- Marketing Knowledge / Understanding of the Retail Industry
- Resourceful, creative when faced with multiple projects. Detail conscious
3
Stills Junior Brand Manager, East FU Resume Examples & Samples
- Propose short, mid and long term brand plans identifying business opportunities, strategies, key initiatives and performance measurements by using insights collected from situation assessment: marketplace information, consumer segmentation, brands performance, etc. Align Operations and Bottler on Brands direction and key strategies, incorporating comments and inputs as appropriate. Secure full alignment with BU Team
- Lead implementation of brand plans, managing all variables of marketing mix, influencing Market Development and Bottler. Amplify, refine & locally adapt strategies and platforms deployed by the BU Brand teams to meet local needs
- Lead the local Innovation Pipeline developing new flavors, packages & product improvements of current brands involving functional areas while actively participate in the development of new brands & products working side by side with BU brand teams
- Develop and / or support local marketing tactics to address Bottlers, channels and Key Accounts specific opportunities and needs, ensuring full integration with brand plans
- 10%
- Manage marketing budget for execution of brand plans, including production and development when locally needed in 6 brands and 4 different Bottlers
- Agency Management
- Acts like Owner
- Collaborates with System, Customers and Stakeholders
- Drives Innovation
- Inspires Others
- Develops Self and Others
4
Junior Brand Manager Resume Examples & Samples
- Opportunity Assessment:Monitoring of market and consumer to identify, deeply understand and prioritize sustainable growth business opportunities
- Brand Strategies:Input and participate to the BGS development, with local insights securing relevance and BU alignment to capture identified opportunities including long term vision, 3 year destination and 1 year operational plan and ensure its reflection into the Franchise Unit plan
- Marketing Plans:Design and implementation of the marketing programs managing all variables of an integrated program, including participant alignment: IMC, Operations, PAC, Technical, Legal, Finance, PAC and Bottlers to ensure excellence and timely execution. Develop core creative ideas of unbranded campaigns and lead connection planning strategy and budget (mass media, SIC). Define annual marketing calendar as per BP
- Collaboration, agency and assets management:Active participation in multi-functional and innovation projects, new product launches. Lead agency teams to deliver high quality and locally relevant campaigns. Work with the IMC team to optimize and maximize ROI on the brand assets such as Baila Fanta and Sprite Urban Tour
- Tracking and brand performance analysis:Post evaluate Marketing Plans feeding back all necessary data to Brand & Operations/Bottler Teams.Ensure discipline on programs evaluation thru success metrics criteria to allow learnings development and continuous improvement on brand business performance
- Business orientation:Accountable for Brand equity and overall performance, DME Brand’s programs management
- Culture: Foster a culture of excellence and great place to work. Put into action leadership behaviors
- Work requires the analysis of information where the decision / action taken would establish precedent or major change to current operations
- Work requires the identification and resolution of complex strategic and operating problems requiring extensive cross-functional support and creativity to develop innovative solutions
- 4+ years of working experience in Marketing Brand Management
- Driving Brand Love & Brand Value
- Strong analytical skills, brand & Business Health Analysis
- Marketing Strategy: Brand Strategy development and implementation
- New product development and commercialization
- Strong Communication Skills
5
Junior Brand Manager Resume Examples & Samples
- Opportunity Assessment: Monitoring of market and consumer to identify, deeply understand and prioritize sustainable growth business opportunities to be addressed by POWERade and Aquarius
- Brand Plans: Input and participate through workstreams to the BP development, with local relevance and BU alignment to capture identified opportunities including long term vision, 3 year destination and 1 year operational plan and ensure its reflection into the Franchise Unit plan
- Brand Plans: Design and implementation of Marketing Plans managing all variables of an integrated program, including participant alignment: IMC, Customers, Technical, Legal, Finance, PAC and Bottlers to ensure excellence and timely execution. Align System behind POWERade and Aquarius agenda
- Tracking and brand performance analysis: Ensure discipline on programs evaluation thru success metrics criteria to allow learnings development and continuous improvement on brand business performance
- Business orientation: Accountable for Brand P&L (volume, contribution and DME Brand’s programs management) and Budget Management
- Work requires the identification and resolution of strategic and operating problems requiring extensive cross-functional support and creativity to develop innovative solutions
6
Junior Brand Manager Resume Examples & Samples
- Project management (alignment with operational calendar, timely delivery,inclusion of all relevant functions), related briefs (Business,K&I,Innovation) and on strategy delivery including continuous monitoring, gathering,sharing and adaptation of learnings across the entire System
- Insight based brand strategies developed with little guidance from Sr.BM on existing portfolio(annualBP and on going programs)and plan for coherent implementation and execution among the System
- Continuous monitoring,analysis and interpretation of Brand/Business health indicators translated into actionable insights and addressed in brand programs to continuously deliver against brand objectives
- Provide input to business opportunity assessment(volume,pricing,packaging assumptions)and supporting Sr.BM to achieve continuous improvement of Company sales and profitability. Ensure proactive integration withShopperMarketingstrategies
- Inspire passion for the Brand&Activities through out the System
- COMPETENCIES
- INTEGRATOR:Project management; Leadership and Inspire others
- STRATEGIST:turn opportunities into clear strategies and plans,balance Immediate and long term; communicate with passion and clarity
- VISIONARY:always curious on people and insights; Imports and exports good ideas
- LANGUAGES:Portuguese(Fluent;Native)andEnglish(Fluent;Native)
7
Junior Brand Manager, Juice Resume Examples & Samples
- Computer Software Skills (Powerpoint, Excel, AC Nielsen, Household Databases, CCV)
- Analytical Thinking - Brand and Business Health analysis
- Consumer knowledge Business Knowledge
- Creation of winning consumer marketing strategies
- Development of innovative and creative marketing plans
- Understanding brand equity creation
- Knowledge and creation of new launch process
- Promotion creation, execution and evaluation
- Marketing assets creation/identification, execution and evaluation
8
Junior Brand Manager Resume Examples & Samples
- Accountable for the value and brand building growth for Coca-Cola
- Responsible of developing and executing solid marketing plans to consumers, built on; i) a deep consumer understanding, ii) robust brand strategies
- Accountable of project timing, quality assurance and coordination between key stakeholder (bottlers, Franchise Teams, other KO areas, agencies)
- Responsible of efficient investment to consumers (media, promotional activities)
- Co- lead the development and execution of key brand projects
- Close follow up on monthly sales results and SOV/SOT by region and revenue stream
- Close follow up on key consumer indicators on a monthly basis
- Involvement and understanding of the brand financial status and project P&Ls
- Background in marketing (desirable massive consumption companies)
- At least 5 years
- MS Office Management
- Marketing Knowledge
9
Junior Brand Manager Kids Resume Examples & Samples
- 1) Lead strategic thinking for Del Valle Juice Drinks and develop winning marketing programs to achieve growth objectives within juices - 25%- Juice Drinks growth strategy- Innovation strategy -Ensure a correct implementation of activity calendar within field units /bottling system- Co-create OBPPC strategy & represent Marketing inpackaging projects (i.e. entry package launch)
- 2) Lead product and packaging innovation through CIF process: 20%
- 3) Business tracking & DME management10%
10
Junior Brand Manager Chocolate Resume Examples & Samples
- Represent your brand, ensuring strategic directions, excellent equity campaigns and activations
- Work closely with external (media and creative agencies) and internal partners (Sales, Category Planning, Finance and Logistics) as key contributor in the excellent development and implementation of 360 plans for your brand based on the thorough analysis of all available data
- Monitor and measure business performance for the specific brand against a set of KPI’s (volume sales, revenue, available profit, advertisement and consumer spending, net contribution, etc.)
- Be a team player in the Chocolate Marketing team, accountable for executing key brands projects and activities
- Show passion for your brand throughout the organization
- Minimum 2 years of relevant marketing experience, preferably in Fast Moving Consumer Goods sector
- Excellent knowledge of Greek and English
- Proficiency in Microsoft Office
- Learning agility and openness to change
- Analytical thinking and problem solving
- Strong interpersonal effectiveness and team player
- Proven project management skills, well organized and autonomous
- Innovative, passionate and results-oriented
11
Junior Brand Manager Dolce Gusto Resume Examples & Samples
- Co-responsible for creating engaging brand experience for NESCAFE Dolce Gusto through the local adaptation and implementation of the global Big Ideas at relevant consumer touch point
- Responsible for the development and execution of consumer promotions for machines and capsules, inclusive of pre and post analysis
- Responsible for timely introduction of new products (machines)
- Co-responsible for the development of marketing plan in the Commercial Planning process for NESCAFE Dolce Gusto by identifying the key opportunities (incorporating understanding on consumers, competition and external environment) and developing action plans and business objectives
- Responsible for monitoring & analyzing category/brand performance including competitive benchmarking
- University degree in Economics or equivalent
- 3 years’ experience marketing/sales in an FMCG
- Good understanding of Consumer, Market Intelligence sources (ACNielsen, BHT others), Competitive Landscape and Category trends
12
Junior Brand Manager, BU Beverages Resume Examples & Samples
- Support in preparation of annual and long-term plans, target to achieve set of brand objectives: sales volumes, value, profitability, market share and communication levels
- Support in development of marketing-mix strategies and tactics in order to reach agreed brand objectives
- Gain knowledge of consumers, customers, competition, uses it for analysing brand position on the market & executing commercial plans
- Understanding consumer insight & based on this take part in developing brand positioning & brand communication
- Work in cross functional teams (Sales, Finance, Supply Chain, Factory, etc.) to deliver business results, been able to replace manager if needed
- Execute consumer-advertising plans including brand positioning review and media strategy; communicate with relevant advertising agencies on this matter
- Manage PFME budget, insuring financial brand’s objectives are met
- Execute development of relevant innovation/renovation initiatives in support of category and brand strategies including new product development
- Monitor constantly the sales results on national level taking into account brands’ regional and trade channel sales performance as a base for identifying needs for corrective actions to be taken
- Develop an effective communication network with the functions
13
Junior Brand Manager, BU Purina Resume Examples & Samples
- Execute the marketing-mix tactics and strategies
- Support the execution of the product development initiatives
- Execute and fully support the brand BTL and promo activities initiatives according to the brand plan agreed including
- Promo activities (regional, national) (preparing briefs, mechanic development, choosing agencies, promo materials preparation, address program, execution control, effectiveness evaluation, next steps)
- Promo packs (promo materials preparation, organize & control production, P&L, track sales results)
- Event programs (preparing briefs, mechanic development, choosing agencies, promo materials preparation, address program, execution control, effectiveness evaluation, next steps)
- Gain knowledge about the consumers, the customer, the competition, the trade structure of the Company and use it for analysis of the brand issues, act upon
- Perform analytical analysis and report on the relevant brand performance data
14
Junior Brand Manager Resume Examples & Samples
- Analyse target consumer needs, competitor activities and local market performance
- Monitor brand health and ensure strategic alignment across all activities
- Work in partnership with communication & digital agencies in the development of toolkits that will help drive brand growth at a local market level
- Be the local market point of contact on all digital projects working in collaboration with the internal digital team
- Support the brand team on initiatives and projects that will contribute to the brand growth
- Help activate Brand European Mandatories & Guidelines and by-Cluster Plans/Toolkits
- Lead the development & monitoring of reporting tools (PFME, Market Data, SKU portfolio)
- University degree in Business Administration or Marketing
- 2 to 3 years of experience in Brand Management gained in a FMCG company
- Strong expertise in Digital and social media
- Fluent in English, French or any other languages are an asset
15
Junior Brand Manager Resume Examples & Samples
- Support Ciel Business in order to deliver the BP Brand Value & Brand Love objectives
- Lead the development and execution of key brand projects. This includes
- Project Management on CIF innovation process
- Close follow up on monthly sales results and SOM by region and revenue stream
- Team work: Capable of working with and inspiring others to deliver brand objectives under the pressure of a very high competitive environment
- Drive for results: Able to act with the end result in mind, advising Senior Management timely when obstacles get on the way and upper decision must be taken to keep going forward
- Business Knowledge. Capable of understanding and analyzing key business variables on a monthly basis in order to track performance vs. objectives and propose the correspondent actions if needed
- Coca-Cola system knowledge desirable but not mandatory
16
Junior Brand Manager Established Portfolio Resume Examples & Samples
- 1-Prepares Strategic Marketing and/or Business Plans of assigned products according to determined timelines to ensure optimum short and long term development, market contribution and responsible for the achievement of related targets
- 2-Ensures budget achievement of agreed sales targets as well as the long term growth of assigned products
- 3-Prepares and manages Direct Promotional Budget and ensures that expenses are within the approved budget
- 4-Develops cycle plans/materials for assigned products
- 5-Monitors the inventory of promotional materials synchronous with the strategies and cycle plans. Ensures timely distribution of committed promotional support to the field force
- 6-Plans and realizes field (double) visits according to the phase of the product to ensure that plans are implemented flawlessly, commitments are acted upon and market needs are monitored
- 7-Implements common action plans for common target customers (healthcare professionals) to ensure effective stakeholder management
- 8-Develops and maintains key opinion leaders (KOL's) relevant to assigned products in close coordination with Medical and Sales
- 9-Keeps close contact with the international/META BI team being the key contact person to follow-up all the necessary information related to assigned product/products and takes action accordingly
- 10-Builds relationships with all functions related to the assigned product. Interfaces across organization and develops relationships in order to drive projects through to agreed timelines and objectives. Facilitates the cross functional teams to ensure the contribution of the members of the team
- 11-Responsible for product training of new reps and to update the knowledge of the existing field force in correlation with the market dynamics
- 12-Organizes regular brand meetings in order to establish and maintain effective and productive partnership with co-marketing and co-promotion partners as well as providing the balance of products and co-promotions priority
- 13-Liaises closely with Sales Managers and Regional Managers in implementation of marketing programs to support successful field sales efforts
- 14-Ensures the life cycle management of the assigned products
- 15-Follows the market and trends to gain broad knowledge on products, customers and competitors related to the assigned product
- 16-Regularly updates Marketing Manager on latest market development and competitive activities as well as new clinical studies with the support of Medical Advisors. Integrates market observations and recommends action plans accordingly
- 17-Monitors, controls, and evaluates the impact of Marketing Programs and recommends corrective measures
- 18-Ensures timely submission of marketing reports like sales forecasts, expense reports, and monthly business reviews as well as other reports that may be required from time to time
- 19-Explores all opportunities for established brands
- 20-Provides best practices & fosters cross-pollination with the other members of sales, marketing and medical teams
17
Junior Brand Manager Resume Examples & Samples
- Closely cooperate with Medical Affairs, Market Access and the Field force to implement and execute projects based on the brand activity plan
- Work on customer facing projects and non-customer facing (digital) projects
- Plan, organize and lead product related parts in the sales cycle and training meetings
- Achieve sales budget and market share performance
- Control and monitor the direct promotional budget linked to the projects
18
Junior Brand Manager CEE Resume Examples & Samples
- Development, implementation and execution of annual brand plan,
- Preparation of long-term plans and NPIs pipeline,
- Responsibility for the brand communication strategy development and execution,
- On-going evaluation of key activities, brand researches and advertising campaigns – providing recommendation for improvements,
- Direct co-operation with the agencies (media house, advertising agencies – ATL, BTL, digital agencies, research agencies),
- Systematic monitoring of competitive environment together with developing implications for brand’s strategy,
- Responsibility for brand’s performance (turnover, profitability, in-market sales and market shares) and P&L,
- Responsibility for marketing budget management and costs control,
- Effective collaboration with trade marketing and sales teams
- Effective collaboration with the regional marketing team
- Minimum 2-3 years of experience in consumer marketing department on Marketing Specialist or Junior Brand Manager position,
- Highly developed analytical skills and strategic thinking,
- Good understanding of digital communication and social media environment,
- Experience in project management,
- Action-driven and results-oriented approach,
- Strong self-organization, motivation and accountability,
- Collaborative attitude, team spirit and highly developed interpersonal skill,
- Good communication and presentation skills,
- Open-minded fast learner with passion for marketing
- Fluent command of English is a must.Product Management
19
Junior Brand Manager Biscuits CZ / SK Resume Examples & Samples
- Experience in brand management (2-3 years) in an international FMCG environment
- Solid track record on brand building, activation & product launches
- Focus on results
- Creative and open minded
- Dealing well with ambiguity
- Organizing and problem solving skills
- Analytical and structured thinking
- Skills on computer literacy, esp. MS Office
- Fluent in Czech/Slovak and English
20
Junior Brand Manager Resume Examples & Samples
- Possess great attention to detail and have an extensive experience implementing programs and managing projects with measurable results
- Be able to juggle multiple projects, creative ideas and administrative tasks in a fast-paced environment
- Ability to work collaboratively and with integrity; embody a corporate standard of active, capable and professional engagement with assigned role
- Expert communicator. Understand how to communicate on social media and in a professional environment with different stakeholders. Able to create creative copy for different channels, in tune with the brand
- Strong ability to prioritise a varied workload with multiple long and short-term deadlines, contributing to large multi-team projects
- Strong data analysis skills and the ability to synthesize data, market trends and user feedback to build insightful product features
- Ability to produce marketing plans and new ideas as well as assisting the current marketing plans with the internal teams
- Demonstrates strong interpersonal, presentation and client service skills
- Ability to proactively anticipate hurdles and propose solutions
- Keen interest in gaming, with over 2 years of knowledge within the marketing sphere especially focused on coordination of consumers, brand, social media and product management
- Native level fluency in English (spoken and written)
- Excellent knowledge of the Office Suite
- Work without direct supervision
- Additional Information
- Be able to handle a mobile gaming project from concept to post-launch
- Experience with user acquisition in mobile
- Previous commercial experience in F2P or a mobile gaming studio
- Bachelor’s degree in Marketing or equivalent
- Experience with the Adobe Suite, making creative assets from scratch
- Knowledge of multiple languages
- Experience working with license owners
- Sorry, this job has expired
21
Junior Brand Manager Reduced Risk Products Resume Examples & Samples
- Assist the Brand Manager Reduced-Risk Products in preparing and implementing IQOS brand strategy
- Establish and maintain professional contacts with agencies and third parties so as to develop and implement IQOS experiential touchpoint strategy
- Identify and oversee relevant KPIs for the already developed experiential touchpoints
- Set out and create partnerships proper for the evolution, personality and path of the IQOS brand (i.e.: providers, opinion leaders, bloggers and other local and international brands)
- Follow-up and prepare reports on all IQOS brand related activities
- Budget - Control all brand activities on a systematic basis to ensure their efficiency and cost effectiveness within the budget
- Minimum 3 years of experience in the marketing department (brand team), ideally within the FMGC or technologic industry
- Experience in budget management
- Very good command of the English language (writing and speaking)
- Microsoft Office, particularly Power Point and Excel
- Digital environment – basic knowledge
- Presentation skills
22
Junior Brand Manager Resume Examples & Samples
- To prepare, agree and effectively implement annual and long term business plans covering marketing activities, contribution and market share objectives for assigned brands and markets
- To maximize value generation both short and medium-term through co-ordination of all elements of marketing mix according to agreed strategic and tactical objectives. This includes initiating, developing and implementing all advertising, PR and promotional activities within marketing plan for assigned brands and markets to appropriate budgetary constraints
- To ensure cost effective BME planning and managing according to agreed objectives for assigned brand and market
- To continuously monitor and evaluate performance to agreed milestones for assigned brand and market, recommend remedy actions where appropriate
- To create and maintain effective communication with all appropriate internal and external contracts to ensure they are fully apprised of marketing plans and requirements. This involves motivating sales and trade marketing to achieve agreed objectives, briefing agencies, supervising their work and measuring their efficiencies, initiating and supporting contracts with media, supporting the sales operations to ensure continuity of demand within stock budgets and cash flow objectives
- To assist with trainings and briefing for internal sales representatives and distributors
- To plan and manage market research activities to generate, gather and analyze market data for assigned brands and markets to appropriate budgetary constraints
- To perform other relevant tasks assigned
- To follow administrative and reporting procedures completing accurately and submitting on time according to established rules
- The job holder should have minimum 1 year experience as a Junior Brand Manager
- The complexities and demands of working with many diverse markets require strong communication and interpersonal skills. Fluent spoken and clear written English language is required
- The job holder should be an enthusiastic, determined and positive individual, with superior level of dedication, self-motivation and discipline. He/she should continuously demonstrate ability and readiness to take full responsibility for his/her actions or decisions
23
Junior Brand Manager Resume Examples & Samples
- Developing assigned brand’s (Nurofen) growth platforms & ensuring they are based on relevant consumer & shopper insights
- Leading or supporting brand marketing plans development and implementation of agreed priorities
- Contributing to development of 4P strategy and proposing priorities for total market / channels / customers level
- Conducting market analysis based on various data sources (Nielsen, IMS, GfK etc.)
- Working closely with the Global and Regional teams, R&D and Factories to assure flawless priorities execution
- Managing allocated marketing budget to deliver net revenue, gross margin, market share and profit targets within timescales and approved plan
- Professional experience in brand marketing management, min. 1 year experience gained from pharmaceutical company/healthcare product portfolio
- Master’s degree preferably in a marketing, management, statistics
- Strong analytical skills with ability to draw clear conclusions
- Good presentation skills, ability to clearly present the outcome
- Very good communication and networking skills, ability to work in a multinational team
- Advanced English (written and spoken)
24
Junior Brand Manager Resume Examples & Samples
- Activating and reinforcing the brand with campaigns both ATL and BTL
- Driving our portfolio by innovation and optimization
- Managing daily business: Business analysis (Nielsen, GfK, Shipments), budget and P&L
- Managing collaboration with external agencies and internal stakeholders
- Supporting the Senior Brand Manager to shape the brand strategy and to build and present strong business plans to deliver growth for the business
- Degree in Business, Marketing or Communication
- Dedicated, committed and full of initiative
- Demonstrable experience within marketing
- Have a passion for brands and marketing
- Possess strong networking skills and the ability to communicate with and influence people at different levels of the organization, and across borders
- Be comfortable with handling ambiguity and working in a dynamic environment
- Possess strong analytical skills and an ability to work with data and numbers
- Ability to stand alone and work autonomously
- Ability to work strategically
- Strong drive for results
- Nordic language preferred
25
Junior Brand Manager, BU Nestle Professional Resume Examples & Samples
- Initiate, develop and execute product development initiatives (development of the new products) within the category and brand to achieve OG and OP agreed level
- Propose, agree and execute merchandising standards for given category by BTL tools and promo activities initiatives according to the brand/category plan, including
- 3-4 years experience in brand management (FMCG sector) is a must
- Fluent written and spoken English
26
Junior Brand Manager Chocolate, Poland Resume Examples & Samples
- Implementation of strategies and plans to achieve ambitious business targets on Chocolate business
- Close cooperation with other teams (sales, logistics, media, external partners) on strategic and tactical projects
- International cooperation on strategic cross-EU projects
- Cooperation with the innovations team and launch of new products
- Development and implementation of integrated marketing support
- Preparing business analysis and implementing recommendations
- University degree (preferably in economics marketing, management or MBA)
- 1-2 years of experience in the marketing department & in an international FMCG environment
- Highly consumer focused mindset
- Ownership and ability to work independently
- Excellent computer literacy, esp. MS Office
- Great organizational skills and priorities settings
- Fluency in English and in Polish
27
Junior Brand Manager Resume Examples & Samples
- Adopt a driving role in all aspects of the management of the Dairylea portfolio in UK, owning performance and driving business growth for the brand
- Identify and drive the range growth plan, securing buy-in for strategy with key stakeholders (Dairylea SBM, C&G MM, and Category Director) and managing the execution across the marketing mix
- Lead the on going brand & commercial management of Dairylea, working closely with Customer Planning, Finance and Consumer Insights. Includes responsibility for tracking business and market performance on going
- Making timely recommendations on course correct plans for the brand
- Providing updates for monthly business forums e.g. CPM, Link
- Lead full innovation projects, leading multifunctional team, addressing issues as they arise, and ensuring on time project completion
- Represent the Brand & Brand Plans with selected UK customers throughout the year, and be comfortable presenting to senior management of UK Grocers if needed
- Use Head & Heart thinking to insure our agency partners to develop insightful & engaging ATL and BTL creative, executed via outstanding activation plans
- Support Dairylea SBM with the on going brand & commercial management
- Support Dairylea SBM to set the strategic vision for the future of Dairylea
- Support Dairylea SBM on the development of the AC17 plans for the brand
- Building Effective teams
- Organisational Agility
- Standing Alone
- Experience of working on Cheese brands
- Experience of Project Management & Innovation
- Experience presenting to UK Top 4 retailers
- Experience with a high skill level in all aspects of FMCG marketing mix
- Experience in marketing with a mix of ATL & promotions experience
- Experience with successfully influencing Sales team
- Experience of working with creative & media agencies
- Experience of Media Planning
- Experience of influencing senior management (up to Category Director Level)
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Junior Brand Manager Confectionary Resume Examples & Samples
- Monitor market trends, research and recognize consumer needs and preferences, crystalize targeted consumer insights, identify opportunities and key issues
- Translate brand strategies into brand plans, brand positioning and go-to-market strategies
- Understands the brand’s profitability and proposes the areas for improvement
- Understands process of sales forcasting, and gives sales estimation together with Sales and Trade Marketing teams
- Develops packaging artworks, advertising materials and key visuals for POSM materials
- Prepare inputs for brand communication project briefs and oversee execution of communication and advertising activities
- Responsible for brand’s marketing budget
- Supports and monitors trade execution of brand plan and all elements of the marketing mix
- University degree in marketing or a related field
- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
- Advanced usage of MS Office package
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Junior Brand Manager Resume Examples & Samples
- Participate in development of overall strategic framework for Baby and Fempro category
- Develop and manage the implementation of 360º programs in line with brand strategies that generate profitable volume growth and support brand building
- Development and execution of BTL communication materials, budget management within allocated limit, projects leadership
- Involvement into the category P&L analyses
- Involvement into the volume targets forecasting
- Manage launches and re-launches preparation and implementation for respective product group
- Manage communication with research agencies
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Junior Brand Manager Zewa Resume Examples & Samples
- Collect, compile, verify, and analyze data on market trends, consumer behavior, and competitor activity to identify market opportunities for the brand/product/service
- Collect, compile, verify, and analyze data on product performance and customer feedback to identify brand/product/service features that need tobe changed to meet customer needs
- Might define, manage and/or offer support for development of marketing plan and activities for assigned brands, channels and/or products
- Manage and implement product upgrades and product launches on local markets; coordinate pack updates, legal texts implementations
- Maintain records of sales volume, revenues, and advertising costs and analyze them against forecasts to identify areas where the sales performance of the brand/product/service needs to be improved
- Implement and execute agreed marketing activities like launch plans or BTL and ATL communication activities, as per the annual marketing plan, with or without help from external agency (e.g. ATL adaptation, promo execution, follow up on media KPI’s
- Full responsibility of maintaining up to date functional brand website
- Ensure that marketing toolbox is adequate for the Country and compliance of all developed brand communication materials with brand platform in the Country
- Maintaining regular working contact to Advertising, Media, Market Research and other Agencies; identify best solutions to maximise agency service to SCA (including but not limited to fee negotiations); prepare well documented briefs for assigned projects
- Ensure continuous coordination with Regional Marketing team as well as with Sales Department, Customer Marketing department, Logistic department and distributor’s sales force
- Fulfil different tasks as required by regional marketing team
- Provide needed information to Sales Marketing teams and Customer marketing in time (e.g. product presentations, updates, article number updates, projects description etc
- Responsibility for tracking of A&P spendings and control of defined budget for the activities under direct responsibility (ensure of not overspending)
- Follow up and analysis of post-activity results
- Regular market visits and collection of competitor information as required (product specs, prices etc)
- Product/categorty induction to all new local/other departments employees, including updates and preparations of induction material
- Support marketing manager in preparation of presentations; provide input and/or data
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Junior Brand Manager Resume Examples & Samples
- Develop and drive long term brand vision driving growth
- Develop/adapt and execute brand strategies and marketing concepts & campaigns
- Build and implement long & short term market plans
- Manage local and external stakeholders
- Understand consumers, shoppers and marketing dynamics
- Utilize key shopper/consumer insights in planning and activation
- Conduct competitor and market analysis
- Improve performance of the current portfolio by identifying opportunities and initiating new ideas that have potential to drive future growth
- Direct contact for Brand Development and aligned agencies for developing platform/strategy and communication plans
- Plan and implement media, PR campaigns & instore activities
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Junior Brand Manager Resume Examples & Samples
- 2-3 years of work experience
- A relevant university degree in Marketing
- Fluent in Danish and English, both speaking and writing
- Self-driven and result oriented approach
- Positive and outgoing personality
- Good solution oriented mindset and ability to work independently
- A strong drive and not afraid of taking initiatives and trying out new ideas
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Junior Brand Manager Low / Cals & Variants Resume Examples & Samples
- 1- Development of the Brand Growth Strategy detecting Brand and business opportunities through value added analysis from situation assessment, market , trends, consumer behaviour & motivations, brand & category performance
- 2- Lead the development of the Zero cals acceleration strategy ( CCL, CCZ) & deliver end to end Brand Business solutions programs (6 countries), through multidisciplinary teams management , influencing local teams on the implementation of the plan
- 3- Lead the development of the Global Variants IMC platform involving the research stage, strategic and IMC brief , leading the conversations with the Global/LAG/local teams for alignment &providing active input to the IMC team on the liquid idea being the brand steward along the whole process
- Autonomy to work within assigned projects, leading cross functional teams and making projects progress without much supervision to accomplish goals in line with strategic parameters manager´s guidance
- Responsible for Insight & trend searching to share & detect new opportunities, fostering an innovation oriented spirit in the team and apply them to the brand growth strategy & plans
- Be a doer, make things happen within stressed timings
- Analyse, integrate & interpret information from situation assessment, market information, consumer and brand and category performance (Compass, Nielsen, HHPanel, BGS, Ad hocs QN & QL) to identify gaps & opportunities for the 6 SLBU countries
- Distil complex information into clear action standards to provide recommendations for brand strategy & build communication & execution plans to deliver against strategy
- Observe, associate and identify market & consumer trends to generate and propose innovative ideas for the brand
- Financial analysis to understand the impact of plans & Brand P&L
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Junior Brand Manager Resume Examples & Samples
- Brand portfolio prioritization and investment strategy
- Leading consumer insight, monitoring of the market and competitive environment, initiation and management of market research projects to support brand objectives
- Development and implementation of commercial innovation and new product launches, as part of brand strategies
- Cooperation with local commercial and cross-functional teams to ensure effective implementation of brand plans, including accuracy in sales forecasts
- Requirements
- At least 2 years of successful experience in marketing in FMCG or OTC businesses
- Leadership and influencing skills
- Strong creativity/innovation
- High level of analytical skills
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Junior Brand Manager Sprite & Local Brands Resume Examples & Samples
- · Consumer understanding: analyze consumer context and cultural trends to identify opportunities while translating them into relevant insights
- · Market Analysis: understanding of key analysis to define key performance & growth levers (Volume, Share, Brand Health indicators)
- · Brand management: core marketing knowledge (i.e. Brand positioning, Brand Architecture, SWOT analysis, etc.)
- · Commercial operations: knowledge of basic operating concepts (i.e. channels, OBPPC, RGM, trade/consumer promotions, etc.)
- · Creative development & evaluation: ability to develop project/creative briefs and assess creative concepts and executions
- · Financial: understanding to ensure profitable leadership. P&L understanding. Ability to build solid business cases
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Junior Brand Manager Resume Examples & Samples
- Drive specific Brand projects globally according to plan and budget, executed with excellence
- Assist Global Brand & Marketing team in implementation of various marketing programs
- Assist the team in creating brand presentations, demonstrations, internal & external events, business and financial data etc
- Manage agency collaborations and cross-functional contacts
- Work in close co-operation with the digital, consumer insights & in-store team
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VIE Junior Brand Manager Waters Resume Examples & Samples
- Key contact with and project management of all the creative agencies
- Internal communication
- Analysis and synthesis of the brand performance based on key marketing / sales / finance indicators
- Briefing & alignment with the legal department
- Participate in the strategic reflections of the brand (marketing plan, communication strategy, etc.)
- Participate in the development, implementation and follow-up of activations related to the campaigns of the brand
- Role in developing Innovation Launchsupport plan
- Bring fresh ideas!
- Have obtained a Master's degree in Marketing or have followed a Marketing specialization during your studies
- Have experience of minimum6 months as a Marketing Intern or as a Junior Brand Manager (preferably in FMCG)
- Can start in 2 months (latest date: Mid June)
- Speak fluently English and French (fluent Dutch is an advantage)
- Areliving in/around Brussels or are willing to relocate
- Are compliant to all VIE requirements (<28 years, French nationality)
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Junior Brand Manager Resume Examples & Samples
- Support SBM in strategic planning and Brand Plan development – preparation of analysis, idea generation
- Conduct competitor/ market place analysis for the brand and proposes options to be considered by the Senior Brand Manager and Category Director to determine the relevant strategy in a given market
- Provide quality input into forecasting for their assigned projects/brands
- Execution of AC plans on gum brands Stimorol & V6 that include close cooperation with internal and external partners
- Roll-out of New Products on Swiss market in alignment with SBM and in cooperation with EU Equity team
- Participation in I2M activities and supports marketing team in preparation of PDRs and LRs for Gum (Stimorol & V6) New Product Development (NPD) processes
- Manage KPI analysis & budget
- Participate in specific brand / cross brand projects
- Supporting Senior Brand Manager in daily tasks
- University degree or equivalent in Marketing or Economics area
- At least 2 years marketing experience with a high skill level in all aspects of FMCG marketing mix
- Experience in marketing with a mix of ATL & promotions and NPD experience
- High level of English and at least communicative level of German is required
- Understanding of communication, brand equity management and retail landscape in general
- Capabilities regarding innovation and renovation management as well as translation of creative ideas into execution
- Understanding of P&L, financials and strategic pricing
- Strong analytical and planning skills with the ability to prioritize work based on success criteria
- Independent and proactive working style and team spirit
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Junior Brand Manager Volvic AU Innovation Resume Examples & Samples
- 1) Strong project Management Skills
- 2) Ability to lead a network of cross-functional teams
- 3) Able to follow a defined innovation process
- 4) Ability to work closely with markets to understand local requirements
- 5) Fluency in English is mandatory. Speaking French is definitely very helpful, especially in communication with factory
- Experience:Experienced professionals
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Junior Brand Manager Resume Examples & Samples
- Identify high-potential growth opportunities through on-going analysis of brand performance & consumer needs/trends
- Propose, develop and implement Brand specific action plans within allocated budgets that reinforce brand image and achieve annual market share growth
- Work closely with Creative Agencies to execute engaging campaigns that deliver results
- Co-ordinate with all relevant departments in order to develop new product initiatives & foster effective teamwork and best optimize implemented activities (such as product launches & promotions)
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Junior Brand Manager Resume Examples & Samples
- Assist the Senior Brand Manager in developing and executing brand plans to meet brand objectives and strategies
- Work with Trade Marketing in the preparation of engagement programs and cycle plan activities to ensure brand strategies and objectives are effectively executed and evaluated at field level
- Promote brand understanding, insights and commitment throughout the organization
- Employ consumer dialogue principles as the key route to the consumer
- Differentiate marketing activities according to consumers’ disposition towards the brands
- Apply best practice in brand management to optimize efficiency and effectiveness
- Report and analyses brand performance in a clear, concise manner with focus on required actions
- Analyze market research data in order to understand brand issues and market opportunities
- Monitor the implementation and results of operational brand plans and recommend changes to brand programs
- Monitor external agencies to ensure brand programs are performed with required quality and agreed cost & timescales
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Junior Brand Manager Pavlides Resume Examples & Samples
- University degree and MBA or Masters in Marketing or comparable degree
- Minimum 2 years of relevant marketing experience, preferably in FMCG sector
- Enjoy the challenge of unfamiliar tasks and be open to change
- Excellent communication and proven project management skills
- Be well organized and independent
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Junior Brand Manager Dairylea Resume Examples & Samples
- Background in FMCG brand marketing with a track record of delivering tangible business results
- Management of integrated promotional initiatives and close involvement in innovation and brand extension projects
- Business savvy, used to managing P&Ls and working closely with commercial teams to understand trade needs and business opportunities
- You will thrive in a fast paced, action oriented environment and will enjoy taking on challenging projects
- Strong interpersonal and influencing skills, as well as the ability to think strategically and identify clear consumer drivers
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Junior Brand Manager Resume Examples & Samples
- Analyze how our brand is positioned in the market
- Preparing analysis inputs for marketing brand strategy and propose marketing strategy
- Propose pricing strategy and controls execution
- Understands process of sales forecasting, and gives sales estimation together with Sales and Trade Marketing teams
- Proposes and implements the Innovation & Renovation strategy of its brand/product segment working closely with factories R&D
- At least 2 years of relevant Marketing experience
- Shows strong initiative, proactive cooperation and drive to ensure multifunctional team engagement behind the category
- Highly creative with ability to think out of box
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Junior Brand Manager OTC CZ / SK Resume Examples & Samples
- Preferable Czech, Fluent English - communicative level
- Previous experience in a similar role in sales/marketing an advantage
- MS Office (Excel, Power Point)
- Dynamic, fast learner, independent
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Junior Brand Manager CDM Tablets Resume Examples & Samples
- Act Like an Owner on the Cadbury Dairy Milk brand, owning performance, identifying opportunities, and ultimately driving business growth for the brand
- Discuss, Decide and Deliver to lead locally devised initiatives (promotions, launches, productivities, ATL, BTL) from concept through to launch, in the process unifying and motivating cross-functional teams against common goals
- Use Head and Heart thinking to inspire our agency partners to develop insightful and engaging plans for how we engage our shoppers and consumers across the entire marketing mix
- Demonstrate strong influencing skills to drive brand share-of-voice and secure buy-in for your projects with key stakeholders (SBM, MM, Category Director)
- Lead the ongoing brand & commercial management of CDM medium and large tablets, working closely with Customer Planning, Finance and Consumer Insights
- A&C management to agreed budget
- Support the development of and own the execution of 2018 (and beyond) NPD launch plans
- Contribute towards making chocolate a great place to work and to community initiatives
- Creative Development
- Commercial Acumen
- Strategic Thinking
- Perseverance
- Influencing Skills (Cross-Functionally, Category & Country)
- Educated to at least degree level or equivalent
- Learning on the fly: learns quickly when facing new problems, enjoying the challenge of unfamiliar tasks and open to change
- Business acumen: commercially astute with P&L understanding / management experience
- Good communicator: strong verbal and written skills in English required
- Creativity: including creative problem solving - able to take the initiative and challenge the norms
- People agility: capable of building strong personal relationships
- Proficiency in MS Office required (Word, Excel, Power Point, Outlook), AC Nielsen and Kantar experience preferred
- Agency / comms experience is preferred
- Passion for brands and enjoys learning about and trying new marketing tools
- A team player who’s prepared to get stuck in from day one!
