Associate Director, Marketing Resume Samples

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N Dibbert

Neil

Dibbert

163 Marcellus Port

Phoenix

+1 (555) 193 4960

163 Marcellus Port

Phoenix

Phone

p +1 (555) 193 4960

Experience Experience

Chicago, IL

Associate Director Marketing

Chicago, IL

Russel LLC

Chicago, IL

Associate Director Marketing

Reviews work performed by others and provides recommendations for improvement
Develop and deliver presentations for management and internal and external audiences including senior management
Work collaboratively with Network Services and Duke LifePoint leadership to maximize support for marketing initiatives
Develops and executes annual marketing plans including action plan and associated marketing budget (including order processing from PRF to invoice validation)
Manage promotional budgets, and develop metrics to measure ROI
Develop and implement channel specific strategies and plans including digital and Relationship Management
Provide an environment that fosters learning, open communication and teamwork to maintain and expand capabilities

Detroit, MI

Associate Director, Marketing

Detroit, MI

Welch-Monahan

Detroit, MI

Associate Director, Marketing

Helps to develop, execute and/or provide service management of marketing objectives
Assist the AVP, Customer Relationship Management to develop initiatives by applying models developed by Analytics Team
Assist in the development, management and monitoring of product forecasts and brand expense budget
Works with Director of Marketing and Communications in development and management of marketing budget
Marketing Strategy:Work with our partners to create a strong marketing campaign that is engaging fans, raising visibility and driving commercial results
Helps to provide oversight on the planning, implementation, development and or servicing of new marketing ideas for Academic Partners & internal teams
Develop and execute lead generation and pipeline acceleration campaigns / activities

present

Phoenix, AZ

Associate Director, Marketing Sciences

Phoenix, AZ

Little Group

present

Phoenix, AZ

Associate Director, Marketing Sciences

present

Provide input on work schedules, project approach, scope and estimate development
Assist the Group Director of Performance Marketing in defining and evangelizing performance measurement as a core competency of POSSIBLE
Assist the Group Director ofPerformance Marketing in defining and evangelizing performance measurement as a core competency of POSSIBLE
Grow, manage, and mentor a team of Sr. Analysts
Providing thought leadership of ad-tech and measurement technologies
Working knowledge of marketing research and top web analytics software, tools, and methodologies
Identifying opportunities to continuously improve processes

Education Education

Bachelor’s Degree in Marketing

Kennesaw State University

Bachelor’s Degree in Marketing

Skills Skills

Attention to detail while being able to understand the big picture
Ability to produce in-depth writing assignments clearly and consistently and with high quality, often under extremely tight timelines
Strong collaboration and the ability to work well with others across all business areas
Ability to work well under pressure and meet tight deadlines with a quality product and on budget
Ability to understand, analyze, and drive appropriate market research to inform strategic decision-making
Flexibility, ability to work under tight timelines
Good humor, positive and passionate approach to work
Strong analytical and problem solving skills
Excellent verbal and written communication skills
Demonstrated business maturity and professionalism

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15 Associate Director, Marketing resume templates

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Associate Director, Marketing Resume Examples & Samples

5-7 years of brand management/marketing experience, including prior P&L responsibility and working with third party licensors
Home Entertainment and/or Consumer Packaged Goods experience
Strong understanding of digital transactional business
Must be innovative and always consider both digital transactional and marketing opportunities
Analytical skills, demonstrating an ability to recommend and implement business opportunities
Attention to detail while being able to understand the big picture

Trade Marketing Associate Director Marketing Resume Examples & Samples

Actively develop and maintain a marketing strategy and calendar of activities for each platform and vertical. Identify strategic and tactical opportunities that align with the broader business plan, deliver ROI, and grow Bloomberg's stature in the market
Build out breakthrough positioning, messaging and global campaigns for new and existing products, ensuring messaging is region-appropriate and delivery is timely and of exceptional quality. Executions include TV, print, digital, experiential, event, guerrilla, social
Possess an intimate understanding of the unique Bloomberg audience, leveraging behavioural and attitudinal data to drive consumption
Own, evangelize and protect every facet of the Bloomberg brand in the market place - logo development and protection, architecture and messaging, creative expression
Lead agency relationships across creative, media, digital, event and experiential - guiding our partners in the creation of idea-led innovative experiences for our consumer and trade audiences
Drive unity across functions within Bloomberg Media, (across sales, editorial, PR, product and corporate) to ensure all teams are maximising potential in the market
Be the knowledge source for new trends in the media space and marketing approaches by continually monitoring competitors and their strategies - then translating this understanding into new marketing ideas and programs for our business
Articulate marketing goals and metrics for success for each program, utilizing data points across the organization
Foster relationships and work closely with regional marketing teams to help bring the global concept to life in a meaningful way in the local market. Be a point person for regional teams into the global marketing organization, helping to align campaigns and teams across the globe
Maintain and reconcile campaign budget, process invoices, working tightly with Finance teams
Accomplished marketer. Bachelor's degree minimum; MBA degree strongly preferred
5+ years overall recent/relevant experience
Proven track record of delivering results from marketing strategy
Ability to understand and leverage data and trends for marketing opportunities
Superior communication skills, including writing, editing and verbal articulation
Strong project management and experience with managing multiple large, multi-channel campaigns against tight deadlines
Keen attention to detail, exceptional organizational skills and a pragmatic approach to problem solving
Outstanding interpersonal skills and team player orientation: a proven ability to lead and work across different audiences, geographies, personalities and experience levels, bringing them together around a common goal and approach for achieving that goal
Thrives in a fast paced, team environment and able manage a high volume of projects under tight deadlines using own initiative and setting priorities
A positive attitude and a willingness to learn and develop within the role

Associate Director, Marketing Resume Examples & Samples

Collaborates with Marketing Director and other department team leaders to develop and implement integrated marketing and communications plan aimed at enhancing the SF Ballet brand, and achieving institutional revenue and audience development goals (retention and new audience development). This includes brand strategy, market research, segmentation, targeting, positioning, goal setting, pricing and revenue projections, campaign strategy, messaging, and creative. Oversees regular evaluation efforts and uses data to inform strategy and tactical plans
Oversees all marketing activities of the institution including development, production, scheduling and distribution of all advertising: digital (display, search, and social media), broadcast, print, and outdoor; direct marketing (direct mail, email, telemarketing), sale promotions, audience development strategies, and event marketing. Oversees contract media buyer and digital advertising agency. Manages copywriting, design concepts, art direction, and editing, scripting, scheduling, and producing/trafficking for all advertising and printed materials. Supervises in-house graphics services
Plans and implements the production of all SF Ballet print publications: program books, Season Guide, Backstage magazine and Look Book
Creates editorial calendar, and oversees content development in alignment with institutional messaging and audience engagement goals, ensuring a high-quality product. Is the primary liaison with program book publisher ensuring that book designs are delivered in a timely fashion; establishes print quantities and oversees delivery of printed programs to the venue
Works with Director of Marketing and Communications in development and management of marketing budget
Serves as a department leader; acts as a liaison between the marketing department and other areas of the Association; hires and directly supervises the Senior Manager of Marketing and Sales, Marketing and Promotions Manager, and Graphic Designer, as well as contract writers, copywriters, editors, and designers
Performs other duties as required or assigned by the Director of Marketing and Communications
Master’s degree in business (marketing emphasis), communications, or arts administration or equivalent combination of academic and management experience
Minimum 5 years management experience in a related field with demonstrated track record in brand marketing, digital strategy, editorial management and publishing, advertising, direct marketing, sales, and print production
Superior editorial writing, copywriting, and editing skills required
Not-for-profit arts related experience and knowledge of dance and/or music preferred
Experience supervising staff and directing outside vendors essential

Associate Director, Marketing Embanet Resume Examples & Samples

A Bachelor’s degree in marketing, business administration or related field, MBA preferred
5+ years of experience in marketing, including experience in account management/direction/planning, strategic marketing planning and direct marketing - online and offline
3+ years of leading/managing a team of at least a team (2+) of direct reports
Outstanding project/time management and communication (verbal and written) skills are a must
Strategic development and marketing planning orientation
The ability to envision the implementation and measurement of strategy effectiveness
Ability to engage in productive innovation development, bring new solutions to challenges
Ability to analyze and work with numbers (analytics, budgets), particularly as it relates to direct response reporting and analysis
Excellent leadership and management skills, focused on developing team members
Good working knowledge of a variety of online and direct marketing strategies and tactics
Ability to engage in strategic/account planning and develop and apply in-depth product knowledge
Eagerness to learn, willingness to develop, desire to support team, department and organizational development
Strong team player with excellent and proven inter-personnel skills
Willing to work extended hours when required
Ability to anticipate and provide prompt resolution on issues
Proactive, solutions oriented and focused on business objectives
Focused on quality and delivery of results
Ability to develop efficient and effective communication strategies for engaging internal and external stakeholders
High attention to detail and administration
Proficient in MS Office – special emphasis on Excel, PowerPoint and Word (required to create effective reports)
Strong relationship building skills, ability to develop strong cross functional working relationships
High level of professional business acumen
Responsible for managing a team of Marketing Managers

Associate Director Marketing Resume Examples & Samples

A demonstrable understanding of how creative advertising, digital, media, promotions, and publicity all fit together to launch movies
Experience working in Asia Pacific ideal
Experience of launching major studio movies as well as specialized features a bonus
Ability to deliver in short lead times and able to balance multiple projects at the same time
Ability to motivate a team of peers with ideas to achieve a common goal
Strong computer literacy skills
A love of movies
Ability to communicate in other Asian languages a plus
University degree educated
A minimum of 10 years experience working at a Marketing Manager level preferably in film or entertainment

Associate Director, Marketing Services Resume Examples & Samples

Create ad sales media, and demographic stories marketing materials; visually and verbally
Develop and advise on design concepts, graphics and layouts for all marketing materials
Communicate branding content ad sales and trade; linear, digital, social, OTG, packaging
Graphic design for in house needs; custom deck, one sheets, email blasts
Develop materials to educate on new media trends
Manage projects and develop content for ad sales resource library

Associate Director, Marketing Services Resume Examples & Samples

5-7 years of experience working within ad sales, ad sales marketing, media, media agency, and graphic design in the industry is preferred
Typographic Design, Image Manipulation
Must be proficient in Mac & Win OS, Adobe Creative Cloud, Microsoft office, Photoshop, Editorial lay out & Design, Package and Prod Design
Maintain a working knowledge of elements, terms, and processes related to ad sales and media marketing
Ability to perform strategically and collaborate and manage efficiently in a team environment
Must have a strong understanding of social media and specific platforms

Associate Director, Marketing Resume Examples & Samples

Independently organize, lead, run, manage and implement marketing campaigns
Conceive, drive, and execute marketing ideas in order to increase client awareness of our Analysts and the content they produce
Help drive the launch of a new video department to provide an additional channel to disseminate content
A go to player to help drive and implement activities as needed in order to help transform the division

Associate Director, Marketing Operations Resume Examples & Samples

Define, pilot, and rapidly iterate notification channel marketing operations strategy with an understanding and strategic view on all internal/external factors and influences
Manage the overall execution, performance, and effectiveness of notification marketing strategies which may include: triggered/drip emails, mobile app push notifications, direct mail, catalog, proactive chat, and outbound customer service calls
Relentlessly drive growth through innovative strategies and meticulous execution
Negotiate deftly with internal and external partners (operations teams, vendors, engineers, other channel managers, and senior management) to deliver on cross-functional projects with tight timelines, tight budgets, and very material impact
Leverage technology to enhance business goals; identify areas for improvement and drive implementation
Institute rigorous test-and-learn methodology to achieve desired results
Develop talent within the organization, mentoring/developing small team of analysts
4-8 years online marketing experience OR experienced consultant or investment banker looking to make move to Internet commerce leader and take direct PL accountability
Operational experience highly preferred; marketing operations is a plus
Strategic and tactical problem solving skills is a must
Senior presence able to clearly and consistently work side-by-side with a broad range of seniorities and functions from CEO to customer service to deliver against complex initiatives complete on-time, on-budget, and over target
Able to pivot readily and react to real-time data
Comfortable in a data-driven business environment
Ability to multi-task and work well within a dynamic, fast-paced organization
Excellent interpersonal and team building skills
Positive, people-oriented, and energetic attitude
Familiarity with Excel, SQL, and Test and Learn practices a plus
Flair and passion for interior decorating, design and retail a plus
BA with strong academic record (strong preference for quantitative backgrounds: mathematics, economics, etc)

Associate Director, Marketing Activation Resume Examples & Samples

Minimum of 8-10 years of experience executing medium to large size digital marketing programs at a major publisher or brand
Strong knowledge of mobile, video, and social marketing capabilities and how each piece can work strategically in a program
Strong knowledge of back-end technology and digital capabilities
Knowledge of print and publishing
Expertise in creating project documentation including timelines, schematics, etc. and using project management tools including Basecamp and MS Project
Knowledge of standard performance metrics and online research studies including Dynamic Logic and Insight Express
Knowledge of current digital and social marketing vendors and capabilities
Ability to work in a fast paced environment and prioritize deadlines appropriately is a must for this position

Associate Director, Marketing Activation Resume Examples & Samples

Program Management - Communicate and collaborate with internal teams including creative, edit, legal, and technology to ensure the program is seamlessly executed as sold
Client and Agency Meetings - Attend both agency and client meetings including project kickoffs, weekly status, and post-launch reviews
Resource Management - Work closely with Executive Director of Integrated Marketing to secure a steady resource of marketing vendors and freelancers to tap into as needed for each project
Talent – Work with external contacts to develop and secure relationships with talent and social influencers for use in each program
Budget Tracking- Track all spending and resources used for each project. Communicate issues to management including potential risk of going over budget, resource loopholes, etc

Associate Director, Marketing Resume Examples & Samples

·Minimum of 5 years’ experience in marketing, account management or a related field and directing account managers who are responsible for
Experience proofing marketing pieces including: letters, creative briefs, brochures, banners, magazine ads, outbound e-mails, etc
Experience working with and supporting internal/external marketing services ranging from; digital media, consumer insights, messaging, creative, account management, analytics, and identify management
Experience with collecting, reviewing, and reporting on marketing kpi’s and media campaigns

Associate Director, Marketing Operations Resume Examples & Samples

Coordinate and ensure flawless execution of marketing programs for direct mail, email, mobile, SMS
Work within complex programs that involve data capture, online advertising, email marketing, marketing databases, writing requirements and specs, data analysis/QC, link matrices
Work with data capture, direct marketing practices, marketing databases, CAN-SPAM, privacy, data specs, data analysis/QC, link matrices, channel and platform integrations
Identify areas of improvement and create solutions to be implemented
Assess data available against project needs in order to determine requirements
Perform database queries as needed
Identify proper marketing automation and optimization solutions to meet client needs
Manage vendor relationships in the email, SMS, and direct mail space
Ensure quality control assurance on all vendor processes
Provide schedules and manage vendor functions to adhere to schedules
Oversee detailed data processing specifications for vendors and client IT organizations in best-in-class fashion
Develop process flows
Coordinate with internal analytics team to ensure client reporting requirements
Define, write and select required vendors via RFP/RFQ/RFI process
Domestic Travel to vendors or client sites for final quality assurance or team meetings
Mentor, teach, instruct and directly manage junior staff while maintaining quality of output
Work with other capability leaders to develop strategic recommendations
Contribute to thought leadership material including case studies of program work, vendor partner experience, new business pitch support, program optimizations, etc

Associate Director, Marketing Resume Examples & Samples

Minimum of 8 years of relevant business experience required
5 years in pharmaceutical/biotechnology marketing, global/regional experience is a plus
Marketing or sales experience in diagnostics preferred
Marketing or sales experience in oncology product launch preferred
Demonstrated track record of business results in complex and ambiguous marketing environments required
Proven ability to understand and apply health economic strategy required
Demonstrated project management skills required
Successful management of agencies and vendor relationships required
Excellent interpersonal and communication skills that support internal and external business relationships and demonstrated ability to lead by influence
Ability to lead cross functional teams and influence across wide ranging audiences required
Ability to work across multiple geographies and J&J companies
This role is based in Raritan, NJ and may require up to 25% domestic and international travel.Marketing

Senior Associate Director, Marketing Resume Examples & Samples

Increase the impact of the work of the marketing team by emphasizing strong marketing management, building effective partner relationships and incorporating metrics and strong audience insights to continually optimize marketing activity
Participate and on occasion, lead the brief development process and provide recommendations for process or operational improvement
Contribute to the annual marketing planning process and provide support to the Marketing Director by monitoring progress throughout the year and identifying new opportunities to further awareness and engagement
Collaborate with the digital marketing team to ensure integrated plans are comprehensive and are planned and executed for maximum impact
Develop integrated marketing plans for enterprise efforts and consult on integrated marketing strategy and best practices across the enterprise
Increase the frequency with which audience research and insights are used to guide approaches, decisions and performance measurement
As needed, interact with the various Chicago Booth media and communications teams and media agencies that are contracted to create marketing and media plans and elements for the broader audiences

Associate Director, Marketing Resume Examples & Samples

Position will report directly to the Vice President of Brand Building and will work on the multiyear portfolio strategy
Leads strategic pricing recommendation for all brands
Recommends to VP 3 year brand innovation roadmap
Leads new product development including concept, pack, product and go-to-market plans
Leads communication development for the portfolio – Leads the team to deliver a fully validated communication idea & final assets across key channels
Leads the visual identity of the brands
Builds a high-performing team and develops junior talent across the organization

Associate Director, Marketing Ahus Resume Examples & Samples

Focus on diagnostics– coordinate closely w/ sales team on diagnostic initiatives to ID patients
Partner with sales teams to drive innovative programming that leads to business results
Communicate local market insight on opportunities and challenges back to the Global/Regional team
Expert knowledge of local political environment and access issues
10+ years marketing experience in a pharmaceutical environment
Desired experience in hematology and/or nephrology

Associate Director Marketing Pnh-hematology Resume Examples & Samples

Develop and lead implementation of country strategic and tactical marketing plans. In alignment with Business Unit Lead represent local aHUS marketing in meetings with EMEA and Global Marketing
In close collaboration with Medical Affairs, Sales and Diagnostic Specialists develop and design all educational and promotional programs for healthcare professionals. Act as an efficient project leader in planning, sequencing and implementing Marketing and Medical initiatives
Plan and manage the local marketing budget ensuring clear prioritization of programs according to business needs
Drive pull through of EMEA and Global marketing initiatives according to local market needs and local regulations. Closely collaborate with EMEA and Global Marketing in developing, implementing and interpreting market research activities
Foresee and drive innovative and disruptive Marketing approaches expanding reach to key customers and broadening awareness and diagnosis of PNH as an example of rare diseases
Lead and project manage the product team (representatives of Sales) to drive effective development and hand over of marketing material and campaigns to Sales and drive business results
Support Medical in developing and managing local KOLs and coordinate local KOL involvement with EMEA and Global teams in International programs
Identify physician target groups and segmentation according to business needs and in collaboration with local Business Operations
In collaboration with the Business Unit Lead identify and communicate local market insights about opportunities and challenges back to EMEA and Global Marketing to inform EMEA/Global strategy building
Lead, and develop a high-performing team of marketing professionals, where appropriate and act as a professional role model for junior staff in Marketing and beyond
Partner and network with Marketing staff in other indications and geographies to ensure efficient use of resources and effective Marketing processes where required
Minimum 10 years of experience in a pharmaceutical industry and thereof 6 years in Marketing
Experience as a Sales Representative required and and/or Sales Management preferred
Strong scientific background required – preferably degree in natural sciences, pharmacy or medicine
Experience in successfully launching ethical products (preferred biotechnology products) required
Highly customer focused: from large accounts to physicians, patients, and payors
Expert knowledge of local access issues & regulatory requirements in promotion

Associate Director Marketing Resume Examples & Samples

Input into the annual Commercial plan outlining key marketing programmes to address the identified critical success factors and implement approved strategies and tactics within agreed budgets
Ensure strategies and tactics accommodate the changes taking place in the treatment of CF and respond to changing customer and patient needs
To develop and maintain strong working relationships with key customers to support current and future objectives
Communicate effectively within the organisation to ensure the motivation and alignment of key account management team and other key stakeholders in the achievement of product objectives
Be recognised as the ‘Product Champion’ by developing and continuously updating knowledge and therapy, product and market
As part of the commercial brand team, the successful candidate will help drive launch excellence in the pre- and post-reimbursement launch phases for Orkambi
Providing and utilising patient and centre level insights to inform the plan and maintain a broad up to date knowledge of the key environmental drivers
Expertise and insight into patient drivers that have the most impact on treatment success
Maintaining high ethical standards and operating in compliance with all applicable laws, regulations, industry codes, and Vertex Code of Conduct and internal policies and SOPs
Administer the local promotional material approval process via the Zinc online tool
Working with rest of the Commercial team to coordinate budget management
Contribute to a number of other UK and Ireland marketing
Sales and marketing experience in healthcare market
Experience of specialty disease management is preferable
A background of sales management/coaching and marketing is ideal
Networking and influencing experience in a cross-functional team
Business planning and budget management
Advanced knowledge of NHS environment essential
Evidence of success within a matrix management environment
Skilled at identifying, combining and translating complex environmental and business drivers into clear and coherent national plans

Associate Director, Marketing Resume Examples & Samples

Channel integration strategy
High - level marketing strategy for Care Delivery Organization websites and associated online tools
Digital campaigns
Management of internal / external agency relationships
Health literacy oversight for OptumCare
Reporting accountability and oversight for Care Delivery acquisition and retention results
Bachelors
7+ years of Consumer Marketing experience , including customer acquisition and retention
Digital, Print and channel integration experience
3+ people management experience
Health literacy experienced

Associate Director, Marketing Resume Examples & Samples

Provide thought leadership to drive development of innovative, industry - leading marketing strategies / programs / initiatives
Develop the messaging plan across product / solution category / persona, and ensure alignment across all applicable marketing channels / materials / audiences
Develop and implement marketing campaign tactics (e.g., project plans, budgets, test plans, creative execution)
Ensure that deliverables from external partners (e.g., ad agencies) are aligned with applicable marketing goals, strategies and initiatives
Manage the execution of product and marketing launches / campaigns and associated tactics, including developing and delivering marketing materials for use by applicable audiences (e.g., sales training / education efforts, marketing outreach efforts, marketing events / trade shows)
Develop and execute lead generation and pipeline acceleration campaigns / activities
Analyze / report results of marketing campaigns using applicable metrics (e.g., response frequency) and develop / manage strategies / plans to optimize future performance
Develop trusting relationships with stakeholders (e.g., ad agencies, media partners, clients, professional associations, thought leadership institutions) to inform our marketing efforts and help improve our understanding of the customer experience
Cultivate relationships with applicable internal business partners to drive support, understanding and collaboration on our marketing efforts (e.g., Sales / Client Services, Product Management,
Legal / Compliance, Creative Services, Operations)
Leveraging relationships with other UHC and UHG marketing teams and systems
Manage the alignment of the Global organizations Net Promoter process, analysis and reporting, along with other research initiatives, i.e. competitor, Brand, marketplace
Demonstrate understanding of applicable business strategies / goals, and define research scope, timeline and budget in collaboration with applicable stakeholders / research partners (e.g., select appropriate research methodologies and vendors, manage outsourced projects)
Partner with business leaders to understand and influence strategic business projects impacting market research and / or market - focused strategies
Cultivate relationships with applicable internal business partners to drive support, understanding and collaboration on our market research and competitive analysis efforts (e.g., Marketing, Product
Management, Growth / Sales, Operations, Legal / Compliance, Procurement, Market Research, PMO)
Analyze market behavior to drive understanding of current and future market research needs to identify market trends, themes and issues
Develop summary of findings at a level appropriate for the key audience and communicate with leaders with authority and intent to influence
Embodying and promoting UHG corporate values and ethics
BA / BS in Marketing, Business, Journalism, English, Communications or related field
8+ years of marketing experience within a matrix organization
3+ years market research experience
Ability to manage multiple responsibilities and deliver high - quality results under tight deadlines
Microsoft Office applications experience including Outlook, Word, Excel and PowerPoint
Current on trends and best practices for marketing effectively with various audiences as demonstrated with examples
Exemplary organizational skills and attention to detail
Proven track record of developing and launching marketing programs with strong results
Ability to work as part of a cross - functional team
Ability to travel as required, up to 20%
Health care industry experience
Net Promoter
Basic understanding of federal and state regulatory environment

Associate Director, Marketing Resume Examples & Samples

Content creation for a wide variety of digital mediums from email, website, blog, to social media
Overseeing the whole email communications process through the lifecycle of a prospective student and find creative ways to continually improve using data and best practices
Overseeing the prospect blog and the new student writers program
Investigate ways to improve the user experience across their MBA journey, especially the website
Understand website, blog and social media metrics to drive change
Assisting with an overhaul of the program websites including researching, reorganizing, creating or editing content
Work closely with manager on projects that could pertain to market research, best practices, or special projects
Work with admissions, student services, and other teams as needed to ensure strong collaboration and input
Works with current students to create a broad range of marketing content: blogs, social media campaigns, email campaigns, advertising campaigns

Associate Director Marketing Resume Examples & Samples

The Associate Director is a self-starter, an ideator and a discerning creative thinker. Strong candidates will have a voracious fandom for sports, pop culture and the ways in which they intersect
Ideal candidates will have 6 years of brand marketing experience
2 years of management experience
Direct experience at an agency or media company is strongly preferred

Associate Director, Marketing PNH Resume Examples & Samples

Develop and lead implementation of country strategic and tactical marketing plans
In close collaboration with Medical Affairs, develop and design all medical educational programs and develop and manage local KOLs
Maintain global consistency with local adaptability in marketing efforts
Lead definition of customer segments using data, transforming analytics into customer insights
Identify physician target groups and define segmentation in alignment with global/regional strategies
Others
9 years of progressive marketing experience in a pharmaceutical environment
Prior sales or sales management experience preferred
Strong scientific orientation and background
Fully bilingual (Spanish and English)
Highly learning agile

Associate Director Marketing Resume Examples & Samples

Member of the European Brand Team
Contributes to the development of the EU strategic brand plan and annual tactical plans
Actively participates in best practice sharing process and brings local market insights into European / Global team
Implements global/European marketing strategies and tactics in local market
Member of the extended local management team
Drive the development of the local long-range and annual marketing plans
Develops and executes annual marketing plans including action plan and associated marketing budget (including order processing from PRF to invoice validation)
Supports Sales Force’s execution of promotional events from concept design to content delivery (including congresses organization and documents warehouse management)
Provides input on establishing the sales forecast for the current year and long range plan
Manages advertising and other support agencies in implementing global communication tools and in developing local marketing materials
Works closely with cross functional colleagues in sales, market research, medical affairs, pharmaceutical affairs and other departments to understand and meet the needs of our customers
Participates in local advisory board meetings with key physicians and other HCP
In support to Medical Affairs Managers, manages positive relationships with new and existing Key Opinion Leaders
Participates in developing ongoing sales training for field force; maintain active communication with the field to better understand needs, issues and opportunities
National and international travel required up to 40%
The incumbent may be asked to perform other function-related activities in addition to the above mentioned responsibilities as reasonably required by business needs
Minimum 5 years marketing / product management experience essential
Proven track record of strategic skills
Strong project and/or matrix leadership skills
Previous experience in hematology and nephrology is desirable
Experience of marketing orphan drugs an advantage
Previous leadership role in a product launch a distinct advantage
Experience working in international teams, ideally in a remote / virtual team
Experience dealing with high cost drugs is a plus
Previous field sales experience an advantage
Computer literacy including word processing, spreadsheets, databases, project management and E-mail and presentation software
Fluent Swedish and English both written and oral is a requirement
Patient centric
Strong understanding of a multicultural environment
Autonomous
Pragmatic and operationally oriented
Planning and organizing skills
Sense of ethics and responsibility
Superb written, verbal and presentation skills

Associate Director Marketing Resume Examples & Samples

Planning, creating, and producing marketing materials such as case studies and other presentations as required for client management and client development to meet business and sales objectives
Anticipates customer needs and proactively develops solutions to meet them
Reviews work performed by others and provides recommendations for improvement
Forecasts and plans resource requirements
Authorizes deviations from standards
May lead functional or segment teams or projects
Provides explanations and information to others on the most complex issues
6 years of marketing experience with in a matrix organization
Experience working in a deadline driven environment
Proficiency in Microsoft office suite including Word, Excel, Outlook and PowerPoint
Meeting or exceeding sales promotion / marketing targets
Influencing and collaborating with others
Ability to travel up to 15%
B2B Marketing experience

Associate Director, Marketing Sciences Resume Examples & Samples

Assist the Group Director of Performance Marketing in defining and evangelizing performance measurement as a core competency of POSSIBLE
Work closely with client partnership, experience planning, research, search, strategy, project management, creative and technology teams to deliver best-in-class measurement execution that match our clients’ business goals to the needs of their customers
Educate internal staff how to address measurement and analytics with clients
Responsible for establishing and maintaining vendor relationships and financial agreements
Help to guide day-to-day research team activities including mentoring and career development
Provide hands-on leadership on key accounts, projects and new business efforts
Provide input on work schedules, project approach, scope and estimate development
Provide thought leadership within the agency and across the industry
Participate in leadership activities as a functional manager within the agency
Experience as a functional manager, managing, and growing a team
Track record of strong leadership and collaboration and a minimum 6 years of experience in an interactive agency, internet consultancy, corporate research or related function using data and information to drive specific targeting and marketing recommendations
Working knowledge of marketing research and top web analytics software, tools, and methodologies
Proven experience developing, executing, analyzing and synthesizing research across a broad range of quantitative and qualitative techniques
Experience analyzing online user behavior including gathering and analyzing data to identify key performance indicators, understand online traffic patterns, segment customer behaviors, and drive actionable business insights
Strong written and verbal communication and presentation skills
Experience in SEO/SEM a plus
Bachelor’s degree in Business/Marketing/Research or equivalent. Masters/MBA a plus
Experience in CPG category a plus

Associate Director Marketing Resume Examples & Samples

Develop strategy and tactical plan for HCP Marketing
Implement tactics through the field force
Develop business relationships with key Schizophrenia stakeholders
Develop KOL and customer engagement plan
Implement advisory board meetings
Lead development of HCP promotional materials and programs for sales representatives
Lead the approval process for promotional materials
Develop and implement channel specific strategies and plans including digital and Relationship Management
Maximize value of external partners (i.e. advertising agency) in a cost effective manner
Manage promotional budgets, and develop metrics to measure ROI
Manage speakers bureau and programs
A minimum of 5 to 8 years experience in pharmaceutical product marketing combined with either market research, sales or sales training
Bachelors degree in business or science (MBA preferred)
Strategic thinker with the ability to forge focused business strategies
Strong analytical skills, able to clearly interpret and distill scientific, clinical and commercial information
Serve as primary contact for Sales team to identify opportunities and threats
Ability to effectively plan, prioritize, execute, follow up and anticipate problems
Ability to work across multiple functions (sales, sales training, finance, medical affairs)
Experience working with medical, legal, and regulatory review committees
Experience managing agency partners
Ability to influence and gain consensus from peers and management
Strong writing and presentation skills

Associate Director Marketing, HCV Resume Examples & Samples

Utilizes multiple sources of information (e.g. primary and secondary market research, advisory boards, competitive intelligence, field force, etc.) to uncover insights relevant to the development of franchise strategy and tactical plans
Contributes to the formation of franchise strategy and the overall Brand POA
Leads the development of tactical plans and messaging strategy, with a focus on the field sales POA
Leads the execution of the field sales POA, including development of sales tools, coordination with sales training, execution of sales meetings, and driving for results
Leads the planning and execution of promotional activity at key scientific conferences
Provides management and leadership to direct report(s); establishes focus, set priorities, manage work plans, and coaches and develops employees
Collaborates extensively across the organization to align strategies and execute tactical plans
Optimizes agency utilization and other external resources to address needs
Achieve franchise revenue and market share targets
Closely manages and achieves budget targets
Ensures compliance with all relevant laws, regulations and policies
8+ years pharmaceutical/biotech industry experience required, including expertise in marketing and sales
Marketing functional leadership/sales management/HCV therapeutic area experience preferred
Demonstrated ability to launch new products and proven track record of driving brand/franchise growth
Strategic thinker with ability to develop and implement multidimensional marketing and business plans
Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials
Experience with Medical-Legal-Regulatory guidelines and cross-functional promotional review committee
Excellent verbal, written, and interpersonal communications skills and ability to effectively and efficiently communicate to a variety of groups and audiences
Experience leading cross-functional teams and managing direct reports
Demonstrated excellence in project management and proven track record of effectively managing multiple projects/priorities
Ability to effectively lead agencies and other external resources in the development of tactical plans and promotional materials
Demonstrated proficiency in managing budgets, with an understanding of revenue forecasting and expense budget planning and tracking
Bachelor’s degree required; MBA or advanced scientific degree preferred

Associate Director Marketing Prep Resume Examples & Samples

Lead the HCP Promotions Marketing strategy and team for PrEP; directly reports to the US Senior Director of PrEP Marketing
Support the short and long term HCP promotions strategies and tactical planning for PrEP, including the annual franchise plan of action (FPOA) and market development strategies (e.g., PC/OBGYN expansion)
Develop promotional POA for the PrEP field sales force, including HCP promotional materials development and support of sales direction and training
Lead and manage the unbranded/disease education strategies and tactical planning as it applies to current HCP targets and future market development
Collaborate closely with PrEP DTC Lead and Field Senior Regional Director to ensure alignment on marketing direction and coordinated efforts for successful field execution
Effectively translate scientific, clinical and market research data into promotional strategies, messaging and tactical planning
Provides leadership and support to the PrEP Marketing Promotions team and develops, coaches and manages performance of direct reports
Closely manage and achieve promotional and media budget targets
Oversee all HCP agency relationships and ensure that performance and spends are optimized
Develop and deliver presentations to a range of internal (executives, US leadership team, sales) and external audiences
Ensure compliance with all relevant laws, regulations and policies
Direction across diverse internal and external stakeholders
Strategic thinker with innovative mindset and ability to make critical decisions and recommendations among a range of strategic choices
Must have an entrepreneurial mentality and be confident working within a fast paced and challenging environment
Adept at forming and maintaining a collaborative work environment in and among cross functional teams
Demonstrate successful pharma/biotech patient/community marketing with an understanding of expense budget planning, tracking and measurement/ROI
Recognized expertise in implementing a pharmaceutical brand plan of action, HCP segmentation/targeting and customer activation
Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials is required
6-7+ years of experience
A minimum of 3 years in product marketing, advertising and/or sales focused on HCP promotions is recommended. Product launch experience a plus
MBA preferred Bachelor’s degree in marketing or related fields required
Proven leadership and management experience is required
Personal track record of leading franchise/brand promotion and achieving aggressive growth goals
Firm command of financial management with an understanding of revenue forecasting and expense budget planning and tracking
Must be fluent in conversational and written English

Associate Director, Marketing Resume Examples & Samples

Marketing experience in any of the following therapeutic areas highly preferred: Respiratory, Psychiatry, and Neurology
5+ years of pharmaceutical/device experience
Ability to understand, analyze, and drive appropriate market research to inform strategic decision-making
Ability to develop solutions to complex problems requiring the use of ingenuity and creativity; to formulate approaches and strategies which may fall outside of traditional norms

Associate Director, Marketing Resume Examples & Samples

Demonstrable experience in a product marketing role, including ability to create and execute significant Marketing plans and strategies
Excellent communications skills, both written and oral. Written communications reflects strong understanding of business and the market
Ability to make sound and timely decisions and demonstrates reliability and calmness in high-pressure situations. Hands on, with ability to multi-task
Ability to build internal and external relationships to influence stakeholders, peers, colleagues and vendors to a positive outcome
Excellent project management skills, with high attention to detail and experience in event management
A team player with entrepreneurial instincts who can work with local, regional and global colleagues to spot trends and turn them into marketing opportunities

Associate Director, Marketing, Copd Resume Examples & Samples

Assist with planning, development and execution of professional and/or patient materials including collaboration with and management of external promotional agency
Works collaboratively with internal and external stakeholders and vendor partners while leading the review of materials through PMRC
Work with commercial analytics to uncover and interpret market data and customer insights
Business planning support for core reporting processes (quarterly business reviews, mid-term business planning (MTBP), forecasting and commercial planning etc.)
Advanced degree (MBA, or equivalent experience preferred)
Marketing experience in the Respiratory/COPD/Asthma Therapeutic area highly preferred
2+ years of marketing strategy experience (e.g. marketing, market research, new products planning) preferred
Understanding of pharmaceutical product planning and execution including new product launches, product marketing and sales strongly desired
Ability to interact widely and effectively within the company

Associate Director, Marketing, Copd Resume Examples & Samples

5-7 Years of Pharmaceutical industry experience required
3+ years of Marketing and/or Marketing-related experience (e.g. Thought leader management, or experience as a medical science liaison) preferred
Background in COPD or Asthma disease a plus
Pharmaceutical sales experience a plus
Experience navigating the pharmaceutical promotional material approval processes
Proven track record of consistently achieving or exceeding expectations in assigned responsibilities
Ability to understand, analyze, and communicate scientific information and appropriate market research to inform strategic decision-making
Ability to develop solutions to complex problems requiring the use of ingenuity and creativity; to formulate approaches and strategies which may fall outside of historical norms
Ability to work with and manage multiple agencies/vendors
Experience managing and maximizing a budget
Strategic, passionate, self-starter who takes initiative

Associate Director, Marketing Resume Examples & Samples

Influence Member Choice
Bachelor’s Degree In Marketing, Advertising, Business, or related
9+ years of strategic marketing or account management experience
9+ years of experience in a complex, matrix environment
5+ years of leadership experience; experience managing staff
Change and conflict management experience, influence and negotiate with others to meet project deadlines
Experience working with diverse teams of business users in customer organizations on definitions and implementation of business process changes
Experience delivering programs on scope, on time, on budget, on quality and on brand
Advanced level of proficiency with Word, Excel and PowerPoint
Experience in healthcare industry
Masters Degree
Excellent collaboration, team building and relationship management skills
Ability to learn complex material quickly, allocate time efficiently; handle multiple projects and deliverables concurrently managing competing priorities
Strong oral, written and listening communication skills, interpersonal, time management and organizational skills
Strong analytical, problem solving and decision making skills
Ability to work with enthusiasm in a challenging fast paced environment

Associate Director, Marketing Resume Examples & Samples

Helps to provide oversight on the planning, implementation, development and or servicing of new marketing ideas for Academic Partners & internal teams
Manages communications projects for various components of the marketing life cycle or services
Prepares & presents materials/findings both internally and externally for the marketing communications area he or she supports
Experience with cultivating, nurturing, and on-boarding new clients and or business
Minimum of 5 years’ experience in marketing, account management or a related field and directing account managers who are responsible for

Associate Director, Marketing, Copd Resume Examples & Samples

Assist with planning, development and execution of patient/caregiver materials including collaboration with and management of external promotional agency
Collaborate with Advocacy relations lead to deliver highly impactful programming and resources to patients and caregivers
Collaborate with corporate communications on brand related communications for internal and external stakeholders
Participate in on-boarding of brand level PR agency
Responsible for development and deployment of unbranded and branded patient/caregiver campaigns
Brand Partner to (CS3, CA, Corp Comms) for patient and caregiver related resources and assets
Bachelor’s degree. Advanced degree (MBA, or equivalent experience preferred)
Marketing experience in the Respiratory/COPD Therapeutic area highly preferred
2+ years of pharmaceutical/consumer packaged goods marketing involving multi-channel marketing approaches desired

Associate Director, Marketing Sciences Resume Examples & Samples

Participating in the measurement plan development and execution
Establishing self as a thought leader around analytics, research and ad-technology concepts / methods / tools
Ensuring that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques
Ensuring timely follow through on all scheduled and ad hoc deliverables
Generating and communicating clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques
Recommending and implementing research that will aid in the consumer insight gathering and strategic process
Leading, mentoring and training analysts
Presenting reports, POVs and other materials to clients on a regular basis over the phone and in person
Identifying organic growth opportunities and participate in new business pitches
Experience / familiarity in SAS, SPSS, R or other advanced analytics software packages
Experience / familiarity with digital ad effectiveness research
Proficiency with Microsoft Excel and PowerPoint

Associate Director Marketing Solutions Resume Examples & Samples

Respond to all assigned RFPs
Workdirectly with assigned sales reps, as well as counterparts at Food Network and Foodnetwork.com on integrated proposals/programs
Provideadded-value and ideation to meet clients’ objectives
Oversee programs once it has been sold ensuring that the clients’ brand, Food Networkbrand and the program is properly represented and executed. This includes recipe development, photo shoot supervision, etc
Work with production team, fulfillment companies, creative services and other internal personnel to ensure the timely delivery of client assets and work directly with clients to obtain approvals
Supervise FNM event(s)to ensure seamless integration of advertiser(s)
Work directly with event production vendor to ensure contracted obligations are met and budget adhered to
Accompany sales reps on sales calls with marketing/eventsfocus
Ensure the assigned event and integration adheres to Food Network brand guidelines, including approval on food and recipe development if applicable
Participate on sales callswith details of assigned event(s)
Create event wrap up report on assigned event (both overall event and client specific)
Work with creative on all eventsignage and promotional material as well as in-book promo and wrap-up page

Associate Director, Marketing Resume Examples & Samples

Recommend new product innovations ideas to deliver the strongest 3 Year innovation Plan
Champion marketing point of view on cross-functional teams
Lead teams to create and recommend new drill sites, ideas and business cases. Integrate consumer, technical and business insights
Partner with Sales, R&D, and Global Insights to improve collaboration and business results
4-7 years of Brand marketing experience, preferably within Consumer Products. Innovation experience a plus
Strong team leadership skills with experience in leading cross-functional teams
Excellent organization and management skills

Associate Director Marketing Resume Examples & Samples

Deliver US strategic innovation plan targets; identify incremental opportunities to accelerate growth
Recommend new product innovation ideas to deliver the strongest 3-5 year innovation plans
5-8 years of Brand marketing experience, preferably within Consumer Products. Innovation experience a plus. Food industry a plus
Consumer orientation and understanding of insights
Excellent Verbal and Written Communication Skills
Motivation and flexibility to adapt to a changing environment

Associate Director, Marketing Intelligence Resume Examples & Samples

Perform in-depth competitive analysis of other firms’ product offerings, including collecting competitive collateral, information on capabilities/strategy and offering guidance on proper positioning to effectively develop and differentiate our offerings vis a vis all major and emerging players in the designated market
Conduct win/loss analysis and other primary research with members and prospects
Develop/refine infrastructure to ensure effective and scalable market intelligence gathering and dissemination
Actively participate in portfolio/product strategy discussions, as appropriate
Bachelor’s Degree from an accredited College/University
Must possess a minimum of 3+ year’s of full time experience in at least three of the following
Healthcare industry experience and expertise
Presentation experience
Consulting experience
Ability to conduct executive level presentations and facilitate group discussions
Ability to synthesize complex, disparate pieces of information into coherent talking points and lessons for other stakeholders
Proven experience managing multiple, competing priorities
Ability to analyze and comprehend software design and functionality, user navigation and reporting capabilities
Experience with solution focused problem solving
Ability to work independently or within a team environment

Associate Director, Marketing Operations Resume Examples & Samples

Supply Chain, Field Sales, Operations, HQ, Leadership
Minimum of (5) years Operations experience, Customer Engagement, Management, IT, Field Sales, or HQ Sales Support, Business Analytics, Managed Care
Vendor Management and Contracting
Project Management, Six Sigma certification, SAP
Team Leader, Coaching and People management experience
Proven team management experience
Analytical and problem solving abilities
Operations and process flow mind set
Strong aptitude for innovation
Outsourcing and vendor management knowledge

Associate Director, Marketing Services Resume Examples & Samples

Energises and Enables Others: Ignites passion and releases potential to drive success
Builds Collaborative Relationships: Builds relationships based on trust and respect. Promotes the inclusion of diverse knowledge, skills and experiences to achieve results
Demonstrates Learning Agility: Ability to anticipate change, face reality, draw conclusions and swiftly mobilize to adapt to changing needs and demands
Drives Creativity and Innovation: Focuses on areas of highest potential. Connects knowledge in new ways to create the unexpected
Strives for Excellence in Execution: Proactively seeks ways to improve personal and organizational effectiveness to meet current and future business needs. Learns equally from successes and failures
Develop regional marketing programs that are fully aligned to MFD objectives by working closely with the MFD and regional teams
Become the expert in identifying the most effective channels, creating targeted and segmented programs and linking programs for full effectiveness in achieving objectives
Plan and execute marketing and communication programs and activities to generate engagement, retain existing clients, and help strengthen the Ratings brand. Tactics include online and offline marketing channels such as: webinars or events
Create and maintain local briefs that can be shared with key stakeholders summarizing objectives , strategy, key messages, key offers and timing
Taking specific responsibility for tracking spend by program/ activity and manage to the allocated budget
Ensure activities are completed on time and performance measured, and be able to articulate the measures as they pertain to business goals
Understand and navigate the SFDC to understand the progress of a program from a sales perspective. Includes pipeline development, pipeline acceleration, close/won ratios etc
Ability to lead planning meetings to establish shared vision for marketing and communications Programs with key regional stakeholders
Implementing internal communications that keep key stakeholders up-to-date on individual programs and activities. Attend and actively participate in regular regional meetings as required
Managing, oversee, enable, drive and deliver on the Investor Value Program in the particular jurisdiction/region. This includes working with the analytical teams, formulating a strategy for each investor segment for fulfilment through various modes, analyzing, prioritizing and recommending activities through meeting reports filed to decipher relevant trends and opportunities. Also, reporting results by maintaining and communicating dashboards to help monitor progress and enabling tactical shifts, as needed
Strong B to B marketing experience
Proven ability to design and implement activities involving integrated multi-touch programs that involve the marketing of thought leadership assets along with a problem/solution approach
Expertise in balancing the desires of the stakeholders with the needs of the Ratings business and the specific objectives associated with the marketing programs
Knowledge of marketing products/services to the industry a plus
Experience within complex matrix structure often involving global stakeholders in various departments
Excellent written and oral communication skills and comfortable communicating at many levels
Excellent organization and planning skills with an ability to manage multiple projects, delivering each on time

Associate Director Marketing Resume Examples & Samples

Demonstrate understanding of the Network Services business, including Duke LifePoint, such that the Associate Director can represent and protect the Duke brand when licensed through Network Services scope of business including but not limited to clinical affiliations and Duke LifePoint Healthcare
Liaison with Duke Marketing and Communications including establishing monthly meetings to ensure consistency of marketing and communication efforts in direct alignment with maintaining the Duke brand
Responsible for ongoing content and revisions to Duke Network Services website to maintain currency; serves as the central Duke resource lead for the Duke LifePoint website
Serve as the Duke lead to oversee the development, review and approval of promotional collateral materials to support tactical implementation of the marketing plans related to established and new Duke LifePoint organizations
Collaborate with Network affiliates and Duke LifePoint Healthcare to develop key messages and value propositions related to various components of business strategies
Collaborate with LifePoint marketing leaders to closely monitor the Duke LifePoint markets for emerging opportunities or changes that could influence the execution or modification of marketing plans
Ensure tactical execution remains tied to plan objectives and strategies
Work collaboratively with all areas within Duke and LifePoint marketing and communications (media relations, organizational communications, publications, online, etc.) to maximize effectiveness of tactical projects
Closely track requests and usage of the Duke brand by Network Services clinical affiliates and Duke LifePoint hospitals and organizations and regularly report them back to Network Services leaders
Establish and successfully execute all components of the marketing plan within target budget and timelines
Work collaboratively with Network Services and Duke LifePoint leadership to maximize support for marketing initiatives
Keep key partners informed of relevant information related to market intelligence and health care trends
Serve as the Duke lead for the coordination of all media, marketing and branding activities for Duke LifePoint acquisitions
Facilitate and support internal communications across Duke Network Services in close collaboration with Senior Leadership through employee forums, internal newsletters and department announcements
Collaborate with Duke Marketing and Communications on opportunities to promote the activities of Duke Network Services across Duke Health
Support Senior Leadership in the development of key messages and presentations as a part of business development and affiliate activities
Support the ongoing development of internal reports detailing Duke Network Services activities
Lead the coordination of the annual Duke Health Leadership Conference for leadership teams of Duke affiliates
Serve as a resource to Duke Network Services teams for branding of continuing education flyers and templates for specialty affiliates and Duke LifePoint hospitals
Master’s degree in marketing or communications preferred
Experience in marketing, marketing communication, or communications, with demonstrated experience in driving the implementation of strategic marketing plans and tactics
Working with all levels of organizational leadership in the adoption of plans and tactics, and making plan course corrections as needed based on emerging information or market evolution
Experience with emerging marketing tools (i.e. social media and customer relationship marketing) preferred
Participation in strategic plan development and expertise in tactics that range from collateral material creation and development, to special event management, to highly targeted, audience-specific initiatives
Must be able to achieve positive results in a large, complex organization
Highly developed verbal, written, and analytical skills are necessary
Group facilitation and presentation skills are required
Must be able to manage multiple projects and processes simultaneously
Self-motivation and the ability to perform with minimal direct supervision
Strong working knowledge of branding fundamentals and design principles
Experience developing/overseeing creative work within established brand guidelines
Experience critiquing creative work (including advertisements, brochures, websites), with proven ability to review for brand adherence and overall quality
Working knowledge of writing style guides, with proven ability to review and edit written content for style adherence
Strong understanding/experience in news writing and medical/business news media
Experience in reviewing/editing material to prevent over promising, over promoting, or inclusion of language inconsistent with the image and values of Duke Health
Ability to work in a fast moving environment and multi-tasking with multiple organizations as well as with Duke Marketing and Communications, Duke News Office, Duke Licensing Office and LifePoint Health Marketing and Communications teams
Ability to travel (regionally and nationally) in support of new business and established affiliated sites (travel will be required)

Associate Director Marketing Resume Examples & Samples

Product Strategy: support to the development of the EMEA Product Strategy for Ozanimod
Go to market Strategy: assess the best go to market opportunities for Ozanimod in Multiple Sclerosis across the region
Governance: in close collaboration with the Senior Director Marketing, setting guidance for the build-up of our affiliate Ozanimod structures in order to achieve operational excellence across the region and help define clear accountabilities, roles and responsibilities for country marketers and global marketing team, for the latter both in the US and in Switzerland
Lead EMEA launch teams for current and potential future products/indications
Lead the strategic marketing for assigned brand / indication, developing annual disease / operating plans and customer based plans including financial forecasts and analysis in Europe
Provide marketing direction at all stages of development and decision-making; including proposed markets, positioning, forecasting, pricing strategies, and scientific / promotional communications
Establishes him/herself as a key member of the Global Franchise team based in Europe as well as a key partner to affiliates, and for the latter ensure appropriate understanding and implementation of the product strategies to maximize opportunities
Monitor the competitive environment and customer base to quickly identify and implement plan changes
Develop and deliver presentations for management and internal and external audiences including senior management
Proven team player with the ability to work in a matrix environment and foster cross functional partnership at all levels of the organization
Demonstrated ability to lead strategically, drive performance, build alignment, influence, execute
Strong analytical skills, ideally including in-depth knowledge of regulatory and/or market access framework in EMEA region
Ability to interact with, influence and provide direction to affiliates
Superior interpersonal and organizational skills with high emotional intelligence. Excellent listener; inclusive, seeks broad input and feedback; frequent and effective feedback/follow-up
Demonstrated initiative, creativity
Ability to work effectively in complex, rapidly changing environments
Must be able to conceptualize and articulate a vision for self and the franchise that energizes all functional areas and stakeholders
Successful candidate should have at least 5+ years industry experience gained in the Marketing function, preferably in the MS (and IBD space)
Affinity with the disease Multiple Sclerosis (MS) / IBD, ideally solid knowledge and background in MS
Fluent in English a must, any other European language is a strong asset

Associate Director, Marketing Resume Examples & Samples

Project Management: Act as the marketing lead for specific projects and labels. This includes developing the overall marketing plan, budget and strategy for the campaign and then executing it
Marketing Plans: When not running a campaign, the candidate will be responsible for guiding our partners in creating well thought out and creative plans
Project Invoicing/budgeting: Work with finance and marketing partners to route PO and invoicing information
Label Meetings: Be available for all label meetings to act as a sounding board and strategist
Weekly Updates: Create weekly updates for the team highlighting growth areas and opportunities on priority releases. Also work with label partners to ensure they are consistently delivering concise updates
Label Relations:Available during negotiations as it relates to marketing strategy and label relations. This role is generally the first point of contact after a deal has been signed so that marketing plan development and marketing strategy can begin immediately to maximize timelines
New Opportunities:Consistently look to find new third party partners that can help market and promote our partners. Also work with pre-existing partners to develop new ways to help raise our partners’ profiles
Advanced level artist relations and/or third party distribution experience in a consumer-focused 3+ years’ experience in music industry marketing
Existing relationships with labels and/or brands and existing contacts at digital platforms
Experience strategizing and executing marketing campaigns, as well as pitching proposals for prospective clients (please be prepared to provide examples of or discuss campaigns you've worked on)
Knowledge of social media best practices and how to put together a social media plan, build a fan base, etc
Must have strong music industry relationships and vision to work with in house and 3rd party PR, Promo and online marketing teams

Associate Director, Marketing, Rare Disease Resume Examples & Samples

Working with teammates on the evolution of brand strategy
Develop a strategy with specific focus on market expansion
Consistently present to senior leadership
Partner with the field based teams in order to understand customer and marketplace insights
Lead the development of tactics which focus on
Using customer and marketplace insights to identify, develop and implement initiatives that meet customer and patient needs
Demonstrated abilities to prioritize and manage multiple projects, and effectively influence, collaborate, and communicate with internal and external partners
Taking an undefined objective and leading the process through to operational excellence
Ability to communicate and work closely with the following business functions to successfully lead initiatives: Sales force, Medical, Legal, Regulatory, Finance and Multiple agencies
Creative and strategic thinking; excellent communications skills; an analytical approach to business problem solving; strong project management skills required
Making astute decisions and adapting with agility as more information becomes available
Delivering results as a self-starter in a fast-paced and challenging environment
Minimum of 5 years of pharmaceutical or biotech product marketing/commercial experience required
Orphan drug, device or diagnostic experience preferred, in marketing, sales or an allied function
Strategic account management experience preferred
Experience managing external vendors and effective budget management
Ability to travel 20-30%

Associate Director, Marketing Resume Examples & Samples

Execution for all German marketing projects and programs as agreed with the Global/Regional Marketing Head and aligned with affiliate leadership
Design and Deliver Materials for the German Biosimilars Account Management Team
Regional Marketing Initiatives, Projects and Activities
Ideally a minimum of 5 years of Pharmaceutical and/or Bio-tech marketing experience within Germany. Regional marketing experience industry highly desired
Clear understanding of Germany’s “buying process” and sales environment are necessary. Experience with aTNF, biosimilars, sales or sales leadership are all a plus
Fluent in German as well as English

Associate Director, Marketing Resume Examples & Samples

Assist the AVP, Customer Relationship Management to develop and implement Event Trigger Strategy and customer contact strategy for all MIL customers to generate sales leads and drives incremental revenue for existing distribution channels. This includes cross-functional co-ordination with the Product Lines, Channels, Compliance, IT etc
Understand the portfolio through segmentation model, generate consumer insights from analytics and formulate strategic actions for each segment
Assist the AVP, Customer Relationship Management to develop initiatives by applying models developed by Analytics Team
Assist the AVP to build marketing capability to reactivate existing customers for further cross-selling
Collaborate with various Business Units and within Customer Experience and Strategic Marketing (CXSM) on initiatives to achieve better customer experience
At least 12 years experience in consumer marketing, preferably within the retail financial services industry
Solid knowledge of data mining, database marketing and customer segmentation
Strong interpersonal and communication skills, good team player and ability to influence
Ability to work multi-task with creative problem solving skills
University degree or above

Associate Director, Marketing MPS Resume Examples & Samples

Participate with commercial managers to develop appropriate commercial strategies for the MPS franchise
Deliver the operational brand plan for each MPS brand in the portfolio – Naglazyme (MPS VI) and Vimizim (MPS IV A)
Evaluate the MPS market landscape, monitor changes and predict trends in market dynamics and competition
Ensure that all promotional activities related to the MPS brands are in compliance with all EUMEA and local regulations
Manage MPS MCC (review) process liaising with MCC members, external agencies and the marketing team
Organise and chair MPS Brand team meetings with assigned Area Directors/Country Managers/Territory Managers
Track MPS marketing budgets versus expenditure highlighting any discrepancies to the Snr. Marketing Director
Champion the Naglazyme & Vimizim brands and the brand plans with all Area Directors & Country Managers through regular field visits
Provide appropriate marketing support to Congress manager in relation to the MPS programme of meetings
Ensure that appropriate metrics and measures are recorded to establish performance against the MPS brand plan objectives
Identify market research needs and commission research in liaison with Global team
Experience in pharmaceutical commercial role, including a role in direct HCP sales
Excellent communication, collaboration and analytical skills are required
Experience working in orphan or specialty markets
International experience (EUMEA or Global)
Demonstrated commercial experience
Demonstrated strategic and analytical skills
Build strategies, and workplans autonomously
Confidence and judgment to respresent personal and commercial point-of-views (ability to stand alone and influence other)
Communications skills – ability to effective interact with managers, directors and VPs
Strong partnering and collaboration

Associate Director Marketing Resume Examples & Samples

Lead the strategic development behind the professional & consumer marketing plans (Situation Assessment, Strat Plan and Tactical Planning) for the Depomed Product portfolio
Responsible for leading and directing cross-functional team members (i.e. Medical, Regulatory, Promotion, Advertising Agency, Sales Operations, etc.) in the development of strategic and operational plans
Utilize strong communication skills to effectively communicate the marketing plan to the entire commercial organization
Develop and manage forecasts and budgets
Participate in the development and management of key customer and thought leader relationships
Compliance with Depomed internal processes regarding legal, regulatory and financial policies and procedures
Assess and develop marketing talent while coaching to achieve targeted results
Maintain a comprehensive and current understanding of relevant therapeutic markets,
Engage with internal customers on a consistent basis to bring an additional layer of strategic thinking and research expertise
Lead and support initiatives to improve the Teams processes and tools
Develop, manage, and track the product expense budgets
Create and cultivate brands equity including branding, position, personality and essence
Ensures insight is brought to life through all marketing efforts, from strategy development to implementation.( (MR Team provide support)
Develop and refines customer value propositions that translate the strategy and address customers’ needs
Understands the buying process and patient journey for brand/ disease state
Demonstrates analytical capacity and understands the drivers of business performance at brand and above-brand levels
Develop and effectively monitor Key Performance Indicators (KPIs) for the brand
Prioritize resources rigorously, allocating effort in relation to long-term profit potential
Demonstrate P&L mentality with a deep understanding of the variables that impact Gross to Net
Creates compelling messages and drives an integrated communications plan (personal and non-personal)
Bachelor’s Degree Required; preferably in Life Sciences or Business, with an advanced degree in Business or Science preferred
Minimum of 5-8 years of applicable pharmaceutical marketing experience, Pain and Opioid experience preferred
3-5 years of people leadership experience
Sales, strategic marketing, and/or market research experience is preferred
Significant experience in successfully leading the implementation of marketing projects
Demonstrated leadership skills and ability to manage complex processes and initiatives
Experience and the desire to work within a fast-paced department is required
Action-oriented with strong sense of urgency; responsive to others; meets service expectations of others
Proven ability to operate independently, be resourceful and exercise astute business judgment to drive performance
Excellent interpersonal, verbal and written presentation skills
Demonstrated experience in segmentation, targeting, and positioning to successfully drive growth
Strong analytical and qualitative skills and ability to synthesize and integrate customer insights data, draw conclusion and implications, and translate into comprehensive strategies and business decision recommendations
Ability to translate Strategy to Tactics
Cross-Functional Leadership and Stakeholder Management experience
Results driven; highly organized with strong ability to follow through, prioritize and execute agreed upon plans without supervision
Strong knowledge of Microsoft Word, Excel, and PowerPoint

Associate Director Marketing, Access Services Resume Examples & Samples

Accountable for assessing and recommending potential Branding, Marketing and Communication opportunities that create value for Access Services
Create healthcare professional and patient directed Marketing resources to support multiple Specialty Care franchises
Accountable for ongoing enhancements to Access 360 digital and print assets
Accountable for submissions for required approvals ensuring all programs meet AZ Legal, Regulatory, and Compliance standards
Identify industry publications, websites and other media to embed Access Services content
Collaborate with the Brand Leads responsible to launch products and to ensure coordination for messaging and tools. Liaise with Brand, Field Sales teams, MAPS Account Managers and Field Reimbursement Managers, AstraZeneca departments and functional areas to ensure alignment of strategy, objectives and tactics
Serve as an adviser to the field on matters/issues on A360 support services
Accountable for A360 communications strategy and plan execution
Accountable for management of Access360 Marketing brand and functional budget
Accountable for coaching Marketing Managers and Associates to drive performance and career development
Own the relationships with vendor partners
Bachelor’s degree (MBA or other related graduate-level degree is preferred)
A minimum of 6 years' relevant work experience supporting / managing Marketing responsibilities and patient support programs for brands in the specialty pharmaceutical space
Demonstrated knowledge and understanding of all aspects of marketing execution - copywriting, editing and production oversight for all channels of marketing communications (e.g. web, print, media, DM, social media)
Previous work experience in contracting, outsourcing and managing external vendor partners in healthcare/healthcare reimbursement
Strong Knowledge of reimbursement and patient assistance programs
Must demonstrate knowledge of the issues, trends and needs as these relate to healthcare reimbursement and the managed care environment
Complies with all laws, regulations and policies that govern the conduct of AstraZeneca’s activities related to Patient Access Programs
Proven track record of meeting or exceeding goals and objectives
Business travel, by air or car, is required for regular internal and external business meetings
Previous experience in other functions within the pharmaceutical, biotech or related industry is preferred, e.g., Marketing, Field Account Management, Field Reimbursement, Managed Care Marketing, Customer service & hub operations, etc
LI-MEDI

Associate Director, Marketing, UK / Ireland Resume Examples & Samples

Active partnership with Global and EU+ Brand Leads to ensure the UK/Ire Affiliate has a strong voice in development of Strategy, Tactics & Regionally developed materials & programs including IVAs
Creation, approval & execution of annual operating plans for multiple products coordinating the input of Medical, Market Access, Customer and Market Insights& Sales colleagues. Plans to be aligned with Global Strategy and to include a 3 year revenue forecast. Each Asset Leads operating plans to work synergistically across the entire MS portfolio and include franchise
Be recognized internally as the Commercial Asset Lead, providing clear advice, guidance & feedback to X-functional colleagues in the UK/Ire Affiliate to ensure all activities undertaken are impactful, coordinated & optimally benefit the portfolio
Take strategies into tactics through campaigns, marketing material, national projects, and PR and Marketing Access projects. Coordinate events at congresses and other meetings. Collaboration with other departments, ex. PR and Market Access, on specific projects
Provide clear guidance & support to the Associate Marketing Executive to enable them to successfully execute projects on behalf of the Asset. Coordinate closely with the other Asset Lead and Franchise colleague, supported by the Marketing Executive to enable support to be provided across the portfolio
Accountability for the performance of the Assets
Significant Pharmaceutical brand management experience, preferably in the Neurology/CNS area working across all areas of the Marketing mix and on multiple brands
Experience of working cross functionally across roles such as Market Access, Decision Support, Forecasting, Public Affairs and Government Affairs
Forecasting, Long Range Planning and Market Research / Anticipates customer and market needs Proven, consistent track record of success
Proven people management/team leadership skills
Excellent written, oral, presentation and communication skills
Ability to handle multiple tasks; well-developed project management skills
Strong analytical and problem solving ability
Proven ability to work effectively with multiple internal stakeholders
High level of proficiency in the following Core Leadership Competencies : Building Organisational Talent, Compelling Communication, Cultivating Networks, Driving Execution, Driving Innovation, Establishing Strategic Direction & Operational Decision making

Associate Director, Marketing Resume Examples & Samples

Develop, implement and manage brand plan tactics (HCP/POA sales aids and tools, etc.) to support the brand strategy, in collaboration with other brand team members and external agencies/vendors. Begin to develop some strategies for the brand plan as well
Manage risk associated with marketing programs and material by working within the MLR review process
Assist in the development, management and monitoring of product forecasts and brand expense budget
Monitor, analyze and interpret latest trends in the market, competition and product performance; communicate insights and recommendations to team members
Coordinate activities with internal and external partners/vendors to support and ensure the effective implementation of marketing plans/tactics. Lead cross-functional teams or projects; shares expertise through mentoring of others
Interact with all levels of the Sales Force to ensure effective communication and a team approach to implementation of tactics
Provide input to market research on study design and interpret findings to refine product marketing direction
Develop and work with KOLs to validate and optimize brand strategies and tactics
Support annual business planning process as per schedule. Communicate strategic direction to internal and external partners to ensure alignment
Assist Phase IV and Life Cycle Management Plans to optimize brand's long-term commercial value

Associate Director, Marketing Resume Examples & Samples

Develops and executes promotional initiatives to profitably increase consumption within budgeted parameters
Continually reviews all elements of the marketing mix, including product formulation, price, packaging and promotion to optimize sales, share, profitability and build brand equity
Assists in developing and executing the annual marketing plan to achieve share, volume and profit objectives
Assures effectiveness of marketing programs by completing post promotion analysis of consumption and shipment data and comparing results to established objectives
Leads multifunctional teams in executing key brand initiatives and innovations
Actively work with sales, distributors, and customers to gain insightful knowledge of current and emerging marketplace and customer needs
Manages direct report to drive delivering business goals and priorities
MBA from a top institution preferred
Highly analytical and comfortable dissecting and comprehending data to drive business decisions
Minimum 5 years of experience in product management, brand management or related field
Ability to handle simultaneous projects and deliver within agreed upon time frames

Associate Director, Marketing Trintellix Resume Examples & Samples

Effectively implement promotional materials and programs by providing appropriate direction to sales training and the field organization
Develop cross-department support of the brand by coordinating with sales, sales training, market research, medical affairs, and public relations
Collaborate with sales leadership, sales training and the sales teams, as well as other cross-functional groups, to: communicate brand strategies, ensure all groups are aligned with the brand critical success factors, and monitor the progress of the brand
Partner with medical, legal and regulatory affairs to communicate reasons for strategic and tactical plans, obtain concept buy-in before developing a new initiative, and working collaboratively to successfully launch initiatives
Bachelor's Degree or equivalent
8+ years of sales, marketing or other relevant commercial or analytical experience
5+ years of pharmaceutical/medical/healthcare product brand marketing or other pharmaceutical/medical/healthcare product commercial leadership experience
Excellent communication, presentation, and interpersonal skills
Ability to work independently and as a leader of a team
Ability to develop strong interpersonal relationships
Ability to influence others and build consensus, both within and outside of the organization
Ability to manage multiple projects and cross-functional teams simultaneously
Strong knowledge of, and experience with managing operational budgets and plans
Proficient with Microsoft Office Products, namely Word, Excel, and PowerPoint
People leadership experience with direct reports in pharma marketing, sales, or commercial function
Experience and knowledge of U.S. marketing and brand management
Experience and knowledge of depression or psychiatric conditions
Experience working with alliance partners
Experience managing performance of an in-market brand
Background in biosciences as demonstrated on the job or through educational training

Associate Director, Marketing Resume Examples & Samples

Responsible for creating, implementing and measuring the success of a comprehensive marketing communication plan in support of all external communications across various customer segments
Direct the strategy for external communications across various channels including email marketing, direct mail, fax, sales collateral, advertisings, tradeshows, etc
Responsible for the development and implementation of an annual tradeshow calendar and a special events calendar that ensures the resources allocated from the team are in line with the return opportunity
Responsible for direction on editorial and design content for production of all Organization marketing collateral
Thorough understanding of marketing communications compliance requirements across CAN SPAM Act, Junk Fax Prevention Act and any additional government legislation issued regarding direct marketing to customers. Work closely with Training Department and Sales floor to ensure compliance across our organization
Develop and maintain relationships cross functionally with Sales, National Accounts, Distribution, Purchasing, and Finance to influence all customer facing communications in efforts to produce the optimal customer journey
Drive continual process improvements and drive best practices to manage projects efficiently
Ensure new communication campaigns and programs are prioritized accordingly to properly utilize resources across the team to fully maximize revenue potentials
Effectively manage the Corporate Communications portion of the Marketing budget to ensure all the various cost codes stay within yearly budget while consistently striving to lower expenses where applicable
Provide strong and effective leadership to the Marketing Communications team in order to capitalize on the full potential of each team member. Empowers employees to identify innovative approaches to enhance organizational performance
Strong business analytics, relationship management, strategy development, project management, and problem solving skills
Demonstrates strong oral and written communication skills including the ability to clearly present recommendations and ideas
Work independently to manage multiple projects, duties, and assignments
Stays informed on the key trends in the marketing and pharmaceutical industry in an effort to implement and make changes that coincide with any new and emerging issues

Senior Associate Director, Marketing Resume Examples & Samples

Responsible for the development, implementation, and execution of strategic plans that optimize sales, market share and revenue growth for selected area of responsibilities
Oversight for development of strategic plans and launch plans for a set of brands or focus area in the short and long term
Direct consistent execution of species business plan with internal and external cross functional team ensuring customer centricity goals are met
Responsible for setting internal team expectations and training around customer centricity to ensure customer expectations are exceeded
Identify and act upon insights using market research, industry trends, competitive intelligence, and understanding of therapeutic areas for business portfolio. Ensure team members develop capabilities to use data sources to drive therapeutic areas for desired business results
Forecast and manage net sales and operating expense budget, including appropriate management of brand resources
Oversee the promotional mix -- traditional forms of promotion with newly evolving technologies -- for the individual brand through appropriate resource allocation that meets brand objectives and customer needs
Manage team to develop a robust sales and product supply forecast and ensures key tracking measures are in place
Influence field force to meet and exceed customer expectations by following strategic plans for their entire area of responsibility
Coach, develop and monitor team members' performance including MAG plans, timely feedback. Identify performance challenges, create action plans and monitor effectiveness of action plans
Three (3) years’ experience in leading people preferred
Experience in leading projects with high visibility is preferred

Associate Director, Marketing Resume Examples & Samples

Works with Marketing Director, program staff, instructors and alumni to execute marketing strategies and campaigns that are aligned to enrollment goals that feature academic programs and highlight career opportunities and student outcomes to prospective students in local, national, and global markets
Manages external agencies and partners; oversees the execution and delivery of all deliverables, including, but not limited to, email communications, social media, broadcast and digital media buying, and production, content development, collateral development and video & graphic design. Plans effective use of marketing resources and staff in support of these efforts
Oversees and manages freelancers and agency partners in the development of brochures, advertisements, and other marketing collateral
Plans, manages and coordinates social media channels, including writing content and sourcing images and videos, posting and planning content, and engages with and responds in a timely manner to comments and questions
Directs all digital advertising and sponsored content activities, such as Google AdWords display and search advertising, social media advertising, search engine optimization (SEO), and retargeting efforts, including working closely with agency partners when needed
Writes copy, buys and plans media for radio, television, print and outdoor/event advertising
Builds and enhances the websites and social media presence of each DCIE program in accordance with best practices and in alignment with strategic marketing goals; ensures websites are kept up to date and relevant to target audiences
Manages the online content, redesign, and migration of the organization’s websites to ensure it is dynamic, accurate, up-to-date, and in line with branding, design, and editorial standards
Analyzes, measures, and reports on the success of all marketing campaigns against key performance indicators (KPIs) to ensure that efforts have generated awareness, interest, and enrollment and makes recommendations for future strategy and content based on findings
Acts as a liaison between the respective Division’s units and the marketing department by ensuring that the marketing and communication needs of the Division are met within the context of the overall University brand and marketing standards
Enhances the visibility of the Division in the community through coordinating and participating in special community events such as webinars, exhibits, and presentations
Plans, writes, edits, produces and disseminates a variety of marketing communications materials, including news and features for print magazines, press releases, copy for radio, copy for emails, websites and social media, copy for PowerPoint presentations and copy for brochures and other marketing materials
Assists with the scripting and development of video content, including department or program-specific videos for web or social media
Manages and tracks marketing advertising and production budgets
Minimum of seven (7) years of marketing management experience required, consisting of: managing multiple marketing projects, including a successful record of accomplishment of meeting deadlines and deliverables
Must be experienced working within a revenue-generating department with accountability to achieve lead generation and enrollment goals
Must have a proven record of accomplishment of creating, launching and managing successful digital advertising using search, display, and retargeting, and social media
Must have a proven record of accomplishment in SEO and digital content campaigns across email, social media, and web channels
Must have created, launched and managed print, radio, and television advertisements
Must be proficient in Salesforce or other CRM system, including establishing data fields, setting up campaigns, and developing dashboards and reports
Must be proficient with marketing automation tools, such as Marketing Cloud, mass email automation systems, and social media tracking tools (e.g. Hootsuite)
Must have created, launched and managed landing pages and web pages, including using A/B testing
Must be proficient with analytics tools (e.g., Google Analytics, Hootsuite) for measurement and reporting
Must have successfully developed and launched content and increasing engagement through social media within a business setting
Must have exceptional written communications skills and demonstrated ability to plan and produce compelling communications campaigns across multiple platforms, including print, online, and social media
Must have budget management experience
Design experience and knowledge of Adobe Creative Cloud
Google AdWords certification

Associate Director, Marketing Resume Examples & Samples

A minimum of 10 years’ experience in marketing communications, external communications, corporate communications and/or integrated communications with five years of project/fiscal management responsibility
A bachelor’s degree is required. Highly preferred degree in marketing communications, journalism and strategic communications, business or related field
Also acceptable is an equivalent combination of education, training and experience that provides the individual the required knowledge, skills and abilities to perform the job
CRO or pharma experience required
Ability to think strategically and advise on value proposition development and marketing/selling strategies
Ability to produce in-depth writing assignments clearly and consistently and with high quality, often under extremely tight timelines
Proven expertise developing integrated marketing and communications programs for external audiences
Understanding of integrated marketing programs for service promotion and corporate brand alignment
Ability to synthesize market research and data analysis and to incorporate these into strategic planning
Strong collaboration and the ability to work well with others across all business areas
Proven planning, organizational and multi-task project management skills
Ability to work well under pressure and meet tight deadlines with a quality product and on budget
Demonstrated business maturity and professionalism
Understanding of working within corporate structure for approval processes

Associate Director Marketing Resume Examples & Samples

Assists in developing operational brand plan and set strategies and specific goals for Nexavar
Assists in developing core branding, positioning and messaging
Develops Congress plan
Assists in developing annual brand plan/strategy
Monitors product strategy success and adjusts accordingly
Collaborates on joint commercial strategies with Sales/NHA
Responsible for tactical execution of all brand strategies including liver transplant center peer to peer programs, liver surveillance program implementation and creation of sales collateral
Builds relationships with national KOLs
Primary lead for channel strategy and pull through
Provide an environment that fosters learning, open communication and teamwork to maintain and expand capabilities
A Bachelor's Degree is required, advanced degree preferred and a minimum of 7 years of experience in Healthcare field
At least 3 years in Sales, Sales Training, Marketing or Medical field
Oncology experience, Oral Oncolytic therapy experience, Alliance Management experience, P&L or budget responsibility and prior launch experience preferred
Previous experience with solid tumors

Associate Director, Marketing Portfolio Resume Examples & Samples

As a senior member of the Executive Education team, participate in establishing program objectives, long-term goals, division policies, and procedures
Initiate and maintain contact with client organizations; coordinating activities with Executive Education's Business Development function
Evaluate effectiveness of programs and revise curriculum as required
Analyze financial performance and implement corrective administration action when appropriate
Assist in preparing budgets; authorize payment for materials, facilities, staff and instructional faculty
Plan, schedule and manage an assigned portion of the division's program portfolio
Conduct on-going analysis of the state of the art business practices and competitive landscape
Integrate faculty groups in the development of new products
Engage in activities that promote Executive Education and Booth overall: speak at professional and alumni gatherings, contribute to development of thought leadership and present in appropriate forums
Interview, hire, train and evaluate professional staff and instructional faculty
Plan and evaluate program marketing and communications for managed portfolio

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