Marketing Manager Senior Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the marketing manager senior job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies

Tailor your resume & cover letter with wording that best fits for each job you apply

Resume Builder

Create a Resume in Minutes with Professional Resume Templates

CHOOSE THE BEST TEMPLATE - Choose from 15 Leading Templates. No need to think about design details.

USE PRE-WRITTEN BULLET POINTS - Select from thousands of pre-written bullet points.

SAVE YOUR DOCUMENTS IN PDF FILES - Instantly download in PDF format or share a custom link.

Create a Resume in Minutes

H Auer

Hillary

Auer

31612 Leffler Mall

Philadelphia

+1 (555) 326 1625

31612 Leffler Mall

Philadelphia

Phone

p +1 (555) 326 1625

Experience Experience

Chicago, IL

Marketing Manager Senior

Chicago, IL

Haley, Torp and Hoeger

Chicago, IL

Marketing Manager Senior

Integrating content activities within traditional marketing campaigns
Participating in monthly business review meetings with each of the functional areas to identify and discuss opportunities and risks to the Business Card P&L
Conducting periodic competitive audits
Managing multiple responsibilities simultaneously
Working with owners of particular content to format and measure it against marketing goals
Leveraging marketing data to develop content themes/topics and influence the editorial calendar
Playing a key role in the development of systems, standards and best practices for content creation, formatting, distribution, maintenance and repurposing

New York, NY

Product Marketing Manager, Senior

New York, NY

Funk, Maggio and Nader

New York, NY

Product Marketing Manager, Senior

Demand generation – develop the strategy and work with marketing communications to manage the marketing programs that drive demand for your products
Develop and maintain strong strategic relationships with key decision makers for our internal channel partners
Create new funnel of free MSDN subscriptions for increased developer tools and platforms adoption and engagement
Develop key insights about opportunities and challenges in the OEM channel and then define and drive channel marketing strategies
Manage and enforce channel integration request process to ensure channel partners are not contacted directly by others within Card Services
Develop Strategic Go-to-market strategies that expands your products in the markets we serve
Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan

present

Dallas, TX

Marketing Manager / Senior Marketing Manager

Dallas, TX

Pfannerstill Group

present

Dallas, TX

Marketing Manager / Senior Marketing Manager

present

Provide timely input for operations planning through demand forecasting, focusing on product mix necessary to achieve plan goals
May direct the activities of 1 or more subordinate marketing employee, aligning work to critical business results and initiatives
Monitors sales & marketing trends and makes recommendations for enhancing penetration & share growth
25% Marketing Strategy and Planning, Value Proposition Development
Will participate in the marketing training of others
Partners with the convention team to set convention strategy and effectively leverage conferences within an integrated marketing plan
Responsible for supporting the Siteworks Dealer Business in North America

Education Education

Bachelor’s Degree in Business

Pepperdine University

Bachelor’s Degree in Business

Skills Skills

Strong attention to detail and effective project management experience
Ability to lead a small team and effectively mediate in a highly collaborative, matrixed environment
Marketing and publishing mindset with the ability to think “customer first”
Leverages Functional and Business Knowledge
Overall knowledge of business line and related industry sector trends, buying motivators and influences
Innovates and Manages Change
Experience owning, managing and implementing marketing plans
Builds Client Relationships
Communicates Effectively
Drives Results

Create a Resume in Minutes

15 Marketing Manager Senior resume templates

Read our complete resume writing guides

Marketing Manager Senior Resume Examples & Samples

Partnering with Business Card operational and center of excellence teams to identify, develop and implement strategies and initiatives to drive increased engagement and enhance the customer experience (specific areas of focus include credit, risk, on-boarding, authorizations, fraud and collections)
Participating in monthly business review meetings with each of the functional areas to identify and discuss opportunities and risks to the Business Card P&L
Ownership of Business Card representation on key card initiatives with responsibility of driving them to closure and raising and resolving key issues
Strong communication and team building skills
Bachelor's Degree preferred
Prioritization skills
Ability to deliver on urgent deliverables
Combination of marketing and operations experience a plus

Marketing Manager Senior. New Customer Engagement Analytics Resume Examples & Samples

Lead and provide thought leadership to a team of analysts within modeling, strategy and MIS functions and work on their development and performance management plans
Partner with onshore leaders to drive projects assigned to the team
In conjunction with data owners and department managers, contribute to the development of data models and protocols for mining production databases
Contribute to data mining architectures, modeling standards, reporting, and data analysis methodologies
Provide and apply quality assurance best practices for data mining/analysis services
Collaborate with unit managers, end users, development staff, and other stakeholders to integrate data mining results with existing systems
Keep the team updated with the latest tools and technologies used in the industry
Participate and lead in site level initiatives as required
Master's degree in a quantitative discipline such as business, finance, economics, engineering, or mathematics). MBA preferred
10+ years analytics experience within marketing, finance or risk analysis. Finance services industry experience preferred
Strong Retail Banking and credit Card domain knowledge is a must
Demonstrated proficiency with Microsoft Office (Excel, PowerPoint)
Experience with cross channel marketing and analysis tools such as Adobe Insights or ClickFox
Ability to conduct research into data mining issues, practices, and products as required

Product Marketing Manager, Senior Resume Examples & Samples

1) Ensure Office coverage on Windows devices, working closely with the OEM team and ASM Business Planning and Subscription Experiences teams
2) Increase and transform Office monetization with Windows OEM partners, including post sales monetization opportunities, leading collaboration across OEM, ASM Business Planning and ASG Finance
3) Ensure strong OEM channel marketing in partnership with ASM and OEM marketing teams
Ensure Office coverage on Windows devices, making sure all sockets are covered with Office (and other ASM properties)
Design and develop to future OEM partner monetization models
Develop key insights about opportunities and challenges in the OEM channel and then define and drive channel marketing strategies
Represent the Office OEM business and deliver upon objectives by monitoring business results, and identifying, investigating, explaining, and acting on trends such as PC shipments, attach trends and competitive apps & services offerings
Connect and build strong partnerships with the different OEM segment teams using tenacity, logic, and facts to align on approach, execution and engines
Transition the OEM channel to the Cloud by driving partner acceptance/conviction around Office 365 and other services offerings. Evolve To/Thru OEM partner marketing strategy and plans to maximize impact in a services world
Serve as subject matter expert within the broader v-team, share the strategy and ensure internal knowledge about the OEM channel

Product Marketing Manager, Senior Resume Examples & Samples

Primary liaison to all internal channel partners driving Card Services integration commitments and delivery. Examples of channel partners include Fiserv AP’s (cores), digital and online banking products for banks and credit unions
Manage and maintain Best Practices integration requirements by working closely with Product Line Owners
Identify Best Practices integration gaps among channel partners and recommend integration requirement prioritization in cooperation with Product Line Owners
Support Sales and Account Executive issue resolution to enable new sales, renewals and existing clients as related to integration requirements
Act as point of escalation to drive time sensitive integration requests involving channel partners, Product Line Owners, Sales, Sales Support, Account Executives, etc. to harmonious agreement on commitments and next steps
Develop and maintain strong strategic relationships with key decision makers for our internal channel partners
Key liaison between Product Line Owners and all channel partners understanding and ensuring interlock on product and BU strategy and delivery
Understand total market, addressable market and obtainable markets for strategic integration initiatives. Work with Product Line Ownership to progress product roadmaps needs using business and BU prioritization
Work closely with Channel Service Management to communicate integration requirements and interlock status
Provide or obtain Card Services product matter expertise of the integration components and requirements
Be comfortable facilitating technical discussions and communicating high level summaries of issues and options for resolution
Continue to track outstanding integration requests and provide frequent updates via reporting to sales team
Create and maintain Card Services integration value proposition decks and integration information within applicable marketing fact sheets
Lead, coordinate and launch completed integration using the Card Services launch checklist supporting product revenue and adoption goals
Manage and enforce channel integration request process to ensure channel partners are not contacted directly by others within Card Services
10 or more years' experience required in processing or financial institution expertise
Type of work experience required: Financial Institution Services, Banking, Core Processing, Payments Processing
Supervisory/Management experience required - NA
Working knowledge of Fiserv APs
Working knowledge of Card Services payments and services
180 day accomplishments
Finalize 2016/2017 interlock commitments with all CS channel partners (Digital, DIS)
Schedule and complete meeting all key contacts and review outstanding issues, documentation and processes
Create and implement process using CS launch methodology for integration product announcements

Product Marketing Manager, Senior Resume Examples & Samples

Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
Demand generation – develop the strategy and work with marketing communications to manage the marketing programs that drive demand for your products
Strong experience in Fraud Prevention solutions which utilize predictive analytics and scoring
7+ years of software product marketing experience
At least 2 years’ experience in a field-facing role
Bachelor’s in business or marketing
Willingness to travel up to 25%
Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties
Pragmatic Marketing certification would be advantageous but not essential

Product Marketing Manager, Senior Resume Examples & Samples

Experience in the accounting and business analytics space – familiar with account and business intelligence tools
7+ years of software product marketing experience, ideally in the financial risk and performance field
Willing to travel up to 25%

Marketing Manager Senior Resume Examples & Samples

Minimum of 10+ years experience in business to business marketing, business development, and or marketing consultancy. No less than 3 years of recent experience related to the specified business line
Financial focused marketing perspective. Sees plans in terms of ROI and measurable results with a track record of successfully delivered results in an ROI based environment
Experience working with and through sales organizations
Proven experience interacting with stakeholders in matters related to sales, product, promotion, pricing, service, advertising and marketing strategies
Strong attention to detail and effective project management experience
Experience owning, managing and implementing marketing plans

Product Marketing Manager / Senior Manager Resume Examples & Samples

A strong communicator with the ability to engage and influence at executive levels to support the development of product and commercial strategies
Grounded in a technology field with the ability to quickly grasp the business-to-business market for Fraud and Identity Solutions across verticals and regions
Expert at deriving meaning and clarity from diverse sources of intelligence to understand market opportunities, position Experian capabilities into differentiated propositions, and create compelling messaging frameworks
Able to quickly frame market problems and commercial opportunities and apply a structured approach to building consensus on the best path forward
Adept at conveying ideas and information through slides, presentations and written materials
BS/BA degree required; MBA or equivalent experience preferred. Experience in a business consulting firm is a plus
An energetic and highly organized individual with at least five years of experience in product or strategic marketing, business planning and/or new product introduction
Knowledge of fraud prevention and/or identity authentication markets is a plus
Excellent writing skills and oral communication skills.Solid understanding of market segmentation, strategy, planning and execution of marketing activities across a variety of channels
Ability to work in a global matrix organization where a significant amount of personal interaction is done through teleconferences and video conferences
Strategic and innovative thinker who is familiar with strategic disciplines and has a clear ability to contribute own ideas
Excellent organizational skills, detail orientation – ability to manage multiple projects at the same time
Proficient with PowerPoint, Word, and MS Excel

Marketing Manager Senior Resume Examples & Samples

Acts as main contact with agencies, third parties or internal business partners to coordinate development and execute on their behalf
Oversees activities including coordination with legal, compliance, invoicing, financial management and process workflows
Connects customer analytics and insights to positively impact customer interactions and business outcomes
Responsible for performance management, coach and development of direct reports
Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions, and ability to leverage that information in creating customized customer solutions
Knowledge of major products and services and product and service groups; ability to apply this knowledge appropriately to diverse situations
Knowledge of existing and planned markets and market-related initiatives from the perspectives of the competition, the suppliers, the customer base and the regulatory environment; ability to apply this knowledge appropriately to diverse situations
Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors
Understanding of the issues related to the decision-making process; ability to analyze situations fully and accurately, and reach productive decisions

Marketing Manager / Senior Specialist Resume Examples & Samples

Update series of Risk Advisory department new value proposition documents and develop innovative/in-depth points of view on ecosystem governance
Organize relevant firm internal & external releases
Write relevant white papers, case studies and client interviews/surveys and refresh Risk Advisory website
Organize all clusters to refresh service manual and conduct efficient campaigns
PMO of Risk Advisory eminence building activities and coordinate all the service lines for quarterly events
Coordinate Risk Advisory & firm Client and Marketing activities; facilitate Risk Advisory industry/sector or core service leaders for marketing events if necessary
Experience implementing change and large-scale transformation project
Innovative and good CN/EN writing skills; large corporate or consulting firm relevant experience is preferred; prefer experience/understanding of risk and other types of advisory
Equip with knowledge of fast growing IT trends and IT technology
Very strong personal leadership and drive
Experience of interacting directly with senior leaders, maturity and outstanding communication skills
Perseverance and patience

Product Marketing Manager, Senior Resume Examples & Samples

Develop product positioning and messaging that differentiates your FCS products in the markets we serve. Localized content is required to achieve this
Minimum 7 years of software product marketing experience
At least 2 years experience in a client facing role
Strong experience in either reconciliation and/or financial control back-office technology solutions preferred
Pragmatic Marketing certification a plus
Availability to travel up to 25% - including internationally

Product Marketing Manager, Senior Resume Examples & Samples

Strategic growth expertise - Spearhead strategic initiatives and go to market plans that will introduce digital consumer experiences and drive growth in new markets
Cross-business unit collaboration. Collaborate effectively with colleagues across the company to ensure alignment with product objectives, brand standards and product line revenue
Product positioning – Working closely with interdisciplinary product teams, develop positioning and messaging that differentiates our products, creating original content and coordinated marketing programs
Marketing Communications - Oversee all marketing communications for the specific product lines, including management of relationships with internal partners, advertising, and public relations agencies
Market Intelligence and Action Strategies– be the expert on your buyer personas and their buying criteria, understand the planning and decision making cycle of financial institutions, be the expert on our competition and know how to win market share
Sales enablement – Educate and communicate the benefits and value proposition of highly technical products and services. Work closely with Sales, Account Management, and Channel partners for product launches and initiatives
Demand Generation – develop content strategy, create, and manage the marketing programs that drive demand for our products. Work closely with internal teams to secure alignment, implement program through to marketing qualified leads and results reporting
Independent, proactive, strategic thinker with a passion for the consumer experience
Excellent written communication and content development skills
Deep experience with digital media, marketing and advertising
Creative, resourceful, detail oriented, and highly organized project management skills
Comfort working in a fast paced, entrepreneurial environment with the discipline to adhere to corporate governance and global brand standards
Exceptional interpersonal skills and the ability to develop strong working relationships in a team environment

Product Marketing Manager, Senior Resume Examples & Samples

5-10 years of experience in marketing
BSEE or higher
Proven track record of developing new markets, defining strategy/roadmaps and generating sustainable and profitable revenue
RFID and sensors experience are a plus
Established industry contacts and reputation are a strength
Management experience is a plus

Product Marketing Manager, Senior Advisory Resume Examples & Samples

Strong commitment to customer centricity with a clear desire to truly understand both the hearts and the minds of the assigned segment
Clear identification of ideal customers that will benefit most from the targeted value propositions & collective story that highlights how Fiserv is the clear choice for Credit Unions
Judgment on which of the varied products and services within the Fiserv portfolio should be highlighted as the key solutions that best meet the wants and needs of customers within assigned segment
Understanding what big customer problems Fiserv solves really well and how to translate into revenue growth for the assigned segment
Successful arrangement of potentially disparate value propositions into a structured “story” that cuts across the clutter and resonates with both new and existing customers within assigned segment
Ability to work closely with product management to translate the functionality and purpose of all targeted products into customer value propositions that clearly maximizes the value to Credit Unions
Influence development of value propositions for future offerings by providing the voice of the segment early in the development process
Creation of a comprehensive but iterative segment marketing plan that clearly shows stakeholders how chosen product marketing efforts matches segment customer needs to deliver desired revenue growth
Championing the successful deployment of the segment marketing plan through direct oversight and influence as needed even when execution is outsourced
Leveraging best practices to measure effectiveness and testing; iterate accordingly to rapidly improve product marketing capabilities within CUS and across Fiserv
Actionable insights that can be delivered to product management on how to bolster value propositions within assigned segment based upon learnings from ongoing product marketing efforts
Active role in clearly influencing sales effectiveness to better understand with “whom” and “how” to have the most compelling conversations that naturally highlight the value that Fiserv products deliver
Identification, introduction and adoption of other best practices and learnings across Fiserv via active participation in appropriate initiatives, cross-functional teams and available forums
At least 15 years of product marketing experience in banking, financial services industry, a financial technology provider or similar business
Experience as a product marketing strategist in more than one company, more than one market, or a clear indication of advanced responsibilities within a well-known product marketing organization
Hands on experience building, influencing and energizing product marketing teams through the successful introduction of key marketing best practices that directly impacted segment growth
Active involvement and leadership roles in helping companies adopt a product-centric marketing focus fueled by a commitment to being customer-centric
Experience successfully deploying marketing strategies for multiple products across a highly matrixed organization
Current knowledge and experience with all available go to market strategies with experience allocating resources and making tradeoffs to choose the most effective methods for a targeted segment
Experience interacting with and presenting to senior management
Customer centricity with ability to balance the objectives of the business
Strong change agent and positive influencer
Experience with market and customer research; qualitative and quantitative
Ability to collaborate across businesses and functions and create support; influence wide range of stakeholders
Mindset that enables working well under pressure and under strict deadlines
Ability to drive results in a matrix organization through facilitative leadership
Creativity and ability to test hypotheses via sampling and research techniques
Ability to travel periodically to company and client locations
~20%

Marketing Manager / Senior Marketing Manager Resume Examples & Samples

25% Marketing Strategy and Planning, Value Proposition Development
Create marketing strategies for product portfolio aligned with the Foodservice Channel strategy and customer segmentation. Create winning value propositions for new products, create marketing plans and implement launch plans. Accountable for maximizing the value proposition and for driving portfolio growth through marketing strategies and effective customer segmentation
25% Innovation and New Product Development
Provide strategic marketing to identify growth opportunities and a path to get there through concepts, business case development and commercialization plans. Work closely with R&D and Insights to understand and identify opportunities, both consumer and customer and create a pipeline of market based innovation concepts. Serve as the marketing lead for new product charters, project teams and for building the business case for market driven innovation projects. Collaborate with Insights to develop a market research strategy and plan that enables Sales support and customer activation
25% Brand Portfolio and Communications Strategy
Build out the Foodservice brand strategy, both creating new brands and expanding existing brand penetration. Develop a holistic, multi-brand marketing plan that secures market positioning and brand awareness within key markets and customer segments that supports the brand strategy
15% Customer and Channel Focus
Support customer segmentation and Sales coverage with selling tools and support materials. Active engagement with Cargill sales team to support growth opportunities, provide tailored marketing presentations, develop sales activation tools, and address customer specific marketing needs
Seven or more years in marketing, product management or business development
Demonstrated ability to influence and lead cross-functional teams
Proven conceptual and strategic marketing stills
Ability to develop and launch new products

Product Marketing Manager / Senior Manager Resume Examples & Samples

8+ years experience in product marketing at a high tech company, or similar. MBA a plus, but not required
Experience with B2B Marketing Automation products
Experience with business processes such as sales, ops, marketing, and customer support
Experience working with direct distribution (sales) teams and channel partners
Hands-on ability to create a range of marketing assets, including viral on-message product demo videos and succinct slide pitch-decks
Proven track record of launching and growing hit products

Marketing Manager / Senior Marketing Manager Resume Examples & Samples

Knowledge of retail channel AND/OR ingredient channel
Experience developing and launching new products
Experience in developing private label strategies
Protein experience preferred

Product Marketing Manager / Senior Manager Resume Examples & Samples

LI-Y. Your Impact
Partner closely with Product Management to understand the product strategy and develop top line customer narratives and compelling thought leadership content and customer stories
Develop innovative marketing strategies and thought leadership content to gain VP and C-level mindshare in IT organizations as well as line of business executives
Work with Sales to inspire, motivate and ultimately win flagship brands through the sales cycle and generate the best customer stories in the business
Produce high fidelity externally facing content including thought leadership pieces, customer stories, webinars, data sheets, eBooks, dynamic digital content and more for all funnel stages by partnering with the industry's leading creative team. Create compelling and easy to understand internally facing content including sales training, competitive positioning, FAQs, and web pages
Work closely with cross-functional marketing teams to drive the business & product marketing strategy. Track, measure and report against objectives
Drive an amazing launch cycle at our events, including our flagship Dreamforce, that drives conversation forward
Work directly with major partners and customers, in a global context, to drive market share and awareness
Drive the creation of thought leadership content in the market
Connect with customers, sales teams, & partners to show them their future
Work closely with Cloud Services campaigns team and with corporate marketing to execute innovative online marketing campaigns, SEO, and webinars
Create sales tools that will assist the sales teams in all phases of the sales cycle
Experience with technology support services and products
Proven track record of speaking in front of large internal and external audiences
Experience working with sales teams and internal product teams
Hands-on ability to create a range of marketing assets, including eBooks, sales tools and and succinct slide pitch-decks

Product Marketing Manager, Senior Resume Examples & Samples

Develop Strategic Go-to-market strategies that expands your products in the markets we serve
Create and optimize product positioning and messaging that emphasis our value proposition and differentiates your products from the competition. Localized content is required to achieve this
Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your solutions
Market intelligence – be the expert on your industry and buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
Minimum 7 years of product marketing experience
Strong experience in one or more of the following industries: telecommunications, financial services, insurance, utilities, healthcare, or software technology
B2B (Business to business) marketing experience preferred
Excellent time management, communications, decision making, and organizational skills
Strategic thinking, analytical with ability to balance near and longer term tradeoffs
Strong problem solving, influencing skills and ability to prioritize

Marketing Manager Senior Resume Examples & Samples

Manage the Media strategy and best practices across multiple lines of business, serving as a strategic partner in the development of integrated annual and on-going plans that help deliver on business objectives
Serve as a central knowledge point for our company’s understanding of consumers’ media behaviors, latest trends/platforms and activity; providing actionable insights to our various lines of business
Actively guide Agency partners in the development of best in class plans that align with the company expectations and business objectives
Help facilitate integration of data and media into measurement and reporting, craft action plans focused on getting results, monitor the progress of campaigns and establish accurate benchmarking and critical metrics
Lead the PNC relationship across various vendors and partners, primarily our media agencies and ad partners
Help to lead and nurture a small internal team of Media Channel leads
Experience taking business and marketing objectives and developing media strategies, specifically digital-led efforts, from end-to-end
Knowledge and experience in the key components of a strong media strategy with an ability to effectively lead a team to execute on one
Ability to partner/collaborate and integrate across digital, social media, sales and marketing teams, with a working understanding of SEO, SEM, Web analytics, Landing Pages
Management of multiple media budgets
Experience developing or working with performance metrics, must work with the analytics teams (internal and agencies) to evaluate across all channels and ensure that campaign goals are being met
Ability to craft and deliver strong presentations, and effectively lead your team members to do the same

Marketing Manager / Senior Marketing Manager Resume Examples & Samples

Networks closely with other Product Managers to develop overall strategies to drive growth/market share of entire product portfolio
Analyzes market to derive which activities are relevant and launch appropriate promotions to achieve set goals
Partners with Strategic Accounts and Healthcare Solutions teams to determine optimal GPO / IDNs relationship and strategy
Partners with Medical Education to deliver value-based continuing education to HCPs
Reports to Senior Leadership on market trends and business needs in various forums including PIB, Monthly and Quarterly Reviews
May direct the activities of 1 or more subordinate marketing employee, aligning work to critical business results and initiatives
Leads cross-functional launch teams to successfully introduce new products into the market, developing innovative marketing plans including positioning and messaging, segmentation, pricing, account targeting, promotion, and field and customer education
Defines and executes downstream product marketing strategy for assigned Stryker Endoscopy products to achieve divisional revenue goals within allocated budget
Develops product strategies and value propositions that create consumer engagement and loyalty
Provides advice and counsel to senior business leaders about strategic opportunities to grow product lines and financial results
Collaborates with customers, marketing intelligence and third-party sources to monitor, understand and respond to competitive product performance, branding, messaging, and tactics
Effectively manages key vendor and agency relationships and work activity
Participates in key customer visits to represent product portfolio
Minimum 6+ years’ experience in product/brand marketing, sales, or R&D within medical, pharmaceutical, or other relevant industry
Minimum 2 years of people management experience
B.B.A. or B.S. degree (emphasis in marketing or related discipline preferred)

Marketing Manager Senior Resume Examples & Samples

May be responsible for ongoing management of agency resources, campaign and channel plans and related budgets that achieve stated objectives
May work with internal groups to assist in the maintenance of complete and accurate data files using querying and other system tools to produce required reports and / or may be responsible for providing support in ongoing management of agency resources, campaign and channel plans and related budgets
Performs gap analysis on external and internal business environments and member data and synthesizes marketing, consumer and business research to identify opportunities and / or effectively coordinates with the agency on campaign initiatives
Synthesizes key data and research in order to recommend marketing initiatives that meet business goals, reviews the data for accuracy, (completing and resolving any issues) and / or facilitates and maintains data in internal systems and / or campaign planning tools with minimum supervision

Product Marketing Manager Senior Resume Examples & Samples

Manage inbound marketing activities, including understanding customer needs for specific segments and defining roadmaps which deliver the best customer value
Understanding key semiconductor technology trends and manufacturing processes and disseminating this information within the marketing team and engineering
Driving the implementation of product development roadmaps with the engineering and applications groups in FEI and taking responsibility for delivering the promised delivery schedule and value of new products to key customers
Providing feedback to R&D teams and others within the organization from existing customers and prospects to assist in the definition of new applications, configurations or product and workflow enhancements in our target markets
Manage the product line revenue and financial metrics, including coordinating forecasts, build plans and pricing plans
Provide sales support to Thermo Fisher worldwide account team. This support includes responding to technical questions, creating sales support collateral which in turn may include brochures, applications notes, product data sheets, competitive matrices, and technical presentations
Develop and present training programs to the sales force to inform them of new products, enhancements, or competitive issues
Typically requires a University degree in Electrical Engineering or similar discipline, advanced degree preferred
Typically requires 10 years experience in a relevant technical environment
Experience with TEMs, SEMs, FIBs or similar systems
Knowledge of semiconductor device and/or processes
Strong knowledge of semiconductor equipment marketing best practices
Good presentation skills
Excellent, enthusiastic, clear communication skills with a diverse audience is critical to the success of this position
Ability to travel both domestically as well as internationally and possession of a valid passport
An experienced professional wanting to be involved with a dynamic team and exposed to a constant variety of customer application areas

Digital Marketing Manager Senior Resume Examples & Samples

Key areas of focus include planning/strategy, digital architecture and platforms, digital engagement, divisional liaising, as well as Team and Stakeholder engagement
Responsibilities include analyzing and auditing current digital assets globally and within the divisions to measure effectiveness, identify areas of improvement and define new areas to build digital capabilities, developing a scalable framework for global and divisional digital platforms and processes to deliver consistency, economies of scale and minimize cost, deploying content through paid and owned global digital channels against a meaningful editorial calendar, aligned with The Company’s strategic priorities, establishing baseline measurements across digital channels and identify the appropriate metrics, analytics and reporting to gauge performance, and supporting divisions to evolve local digital platforms in line with the global/corporate approach
Bachelor's Degree; Minimum of 8 years relevant experience leading a digital marketing team, and a proven digital platform builder with a strong track record of leveraging digital channels and enhancing a brand through online capabilities
Master's Degree; Track record in B2B, financial services or professional services marketing and communications leadership, advanced copywriting skills adapted for a range of communication channels, a keen eye for design and visual detail and intuitive user experience, track record in executing content across social networks, and a strong understanding of a range of digital marketing tools and technologies

Product Marketing Manager Senior Resume Examples & Samples

Undergraduate degree, MBA or equivalent preferred
3 or more years of product marketing and/or product management experience
Technical background, experience related to material handling equipment and conveyance technologies preferred
Must be self-starter able to manage vision and purpose, be results oriented, and have strong interpersonal, presentation and organizational skills
Possess a strategic mind set, and tactical accountability for results with a sense of urgency to realize goals
Excellent teamwork skills with ability to influence cross-functional teams
In-depth knowledge of Microsoft office suite, including MS Word, PowerPoint, and Excel. (AutoCAD and MRP/ERP system experience is a plus.)
Willingness to travel up to 25% of the time, including overnight and international travel

Marketing Manager Senior Resume Examples & Samples

Mapping out a content strategy that supports and extends marketing initiatives, clearly defining content distribution during particular stages of the client and prospect/lead nurturing journeys
Working with owners of particular content to format and measure it against marketing goals
Ensuring content is consistent and on-brand in terms of style, quality and tone across all channels, including online, social, media, email, point of purchase, mobile, video, print and in-person
Integrating content activities within traditional marketing campaigns
Playing a key role in the development of systems, standards and best practices for content creation, formatting, distribution, maintenance and repurposing
Leveraging marketing data to develop content themes/topics and influence the editorial calendar
Working with technical and operations teams to identify and implement an appropriate CMS
Conducting periodic competitive audits
Evaluating, with the analytics team, ongoing usability tests to gauge content effectiveness, including improvements in brand health, engagement metrics (conversations, leads, AUM), website and social media traffic, conversion metrics, positive sentiments metrics, client satisfaction/NPS, increases in key search engine keyword rankings
Bachelor’s degree in English, Communication PR or Journalism are preferred; MBA in Marketing a plus
Experience in multi-channel content creation and marketing, preferably in the investments field or financial services
Expertise in creating compelling messages for different target demographics
Marketing and publishing mindset with the ability to think “customer first”
Ability to lead a small team and effectively mediate in a highly collaborative, matrixed environment

Product Marketing Manager, Senior Resume Examples & Samples

Strong product marketing / marketing work experience (inclusive of product management & product analysis) and is considered a demonstrated marketing performer. Experience levels could range from 10 to 20 years of relevant progressive work experience depending upon specific work experiences and educational background
4 year degree, with MBA strongly preferred
Strong technical & analytical skills (either from formal education or through comparable work experiences)
Strong strategic planning skills
Must come into this level with demonstrated leadership in a cross-functional environment – capable of leading the largest, broadest scope and highest impact development initiatives
Report to a Marketing Director – may be asked to manage both direct and indirect reporting relationships for key initiatives
Capable of effectively communicating to Senior Executives, Industry Events, Major Customers, Marketing Peers, etc – seasoned professional at presenting ideas and persuading to achieve desired results
Considered to have potential for future Director level or above positions

Marketing Manager / Senior Marketing Manager Resume Examples & Samples

Responsibility for the dealer business P&L
Serve as the marketing lead for various Compact Utility Loader, Trencher and Horizontal Directional Drill product development projects
Develop long range and annual plans
Work with Rental marketing team to co-develop products and route to market strategies
Provide thorough analysis of market, customer, and competitive data to support long range and annual plan development
Develop and supervise an associate marketing manager and interns
Work closely with the Marketing Communications Specialist and the outside ad agency to develop and execute communications, strategies and tactics
Support the development and execution of multi-generational product plans for the underground and compact equipment product categories. Work with appropriate cross-functional team members to ensure category growth and profitability
Manage division involvement in trade organizations and ICUEE, GIE and ConExpo tradeshows
Work with international marketing to incorporate international requirements into product designs
Manage direct and indirect marketing budgets and sales allowance
Analyze new product and business opportunities for Sitework Systems Dealer Business, including market size and growth, market trends, customer segmentation, key purchase criteria and competitive analysis. Develop strategies to create value in new opportunity areas
Develop and lead execution of integrated demand generation programs aimed at key customer segments. Lead the continued development of CRM tool
Develop and implement pricing strategies on an annual basis to achieve business financial goals
Develop dealer marketing programs. Track market reaction, acceptance, and effectiveness of marketing programs, policies and recommends timely additions or changes
Collaborate with Sales, Service and Engineering Teams to investigate and resolve field and warranty issues
Develop and utilize a current working knowledge of industry and trade developments. Assist in coordinating and attending major events to include training meetings, trade shows and industry meetings
Provide timely input for operations planning through demand forecasting, focusing on product mix necessary to achieve plan goals
Continually develop personal skills in areas of Marketing, Leadership and Management methods. Keep abreast of systems, programs, products, and technology in similar industries and among competitors
Manage continued VOC research activities