Brand Strategy Manager Resume Samples

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M Casper

Mariah

Casper

57096 Dedrick Heights

Philadelphia

+1 (555) 334 7515

57096 Dedrick Heights

Philadelphia

Phone

p +1 (555) 334 7515

Experience Experience

Phoenix, AZ

Brand Strategy Manager

Phoenix, AZ

Block-Ullrich

Phoenix, AZ

Brand Strategy Manager

Manage campaign implementation and performance against agreed campaign activity
Brand strategy development and management
Drive customer engagement through the development, execution and management of a social media strategy and deployment of content across key social channels
Work with international marketing teams, providing brand guidance and assuring brand integrity and consistency globally
Plan, develop and execute digital marketing strategies and campaigns across all digital consumer touch points to achieve key business objectives
Work with managers for Sales, Marketing and Customer Service to drive successful marketing plans for the company’s products and programs
Develop and execute a strategic plan for your book of business

New York, NY

Sales Manager / Brand Strategy Manager

New York, NY

Wehner Inc

New York, NY

Sales Manager / Brand Strategy Manager

Develop relationships at all levels from CMO to Brand Managers to Agency Buyers
Prospect, penetrate and create new relationships with advertising agencies and clients
Prospect, penetrate and create new relationships with advertising agencies and direct clients
Continuously work with the Sales Director and other departments on market feedback and Go to Market Strategies
Strong track record of success driving revenue through discovering, prospecting, creating new business and growing and retaining existing business
Passionate about social advertising and new media
Reach and exceed individual sales goals while contributing to overall team goals

present

San Francisco, CA

Senior Brand Strategy Manager

San Francisco, CA

Gulgowski-Waelchi

present

San Francisco, CA

Senior Brand Strategy Manager

present

Outstanding at digesting and presenting complex issues in simple, easy to understand way. Can show multiple ways to solve a problem
You are a detail oriented creative problem solver with passion for branding, marketing communications and advertising
You have a bias for action, thrive working in a fast paced environment managing across multiple shifting priorities
You have a proven track record of leading through influence and delivering persuasive presentations to senior leadership
Build and substantiate impactful marketing/advertising claims
Passionate about technology and modern marketing
You enjoy working on collaborative cross-functional teams

Education Education

Bachelor’s Degree in Business Administration

The University of Alabama

Bachelor’s Degree in Business Administration

Skills Skills

Strong passion for and knowledge of organizational process / capability and organizational development
Excellent interpersonal and communication skills, working well in a team and with a range of creative professionals
Ability to engage, motivate and lead a talented group of professionals
Excellent understanding of the global community with a demonstrated ability to work across cultures
Comfortable collaborating with global/regional/local colleagues as part of a physical or virtual team
Ability to inspire and coach colleagues and foster teamwork with passion, integrity, and energy
Ability to make evaluative judgments and communicate effectively, both orally and in writing
Excellent organization and project management skills
Self-motivation and well organised - with an eye for detail
Ability to collaborate, lead and work under pressure in a fast-paced matrix organization

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Brand Strategy Manager Resume Examples & Samples

BA/BS (MBA preferred) in Business, Marketing or a related discipline
10+ years' experience in Brand and Marketing strategy development with a top tier global corporate brand
3+ years of consulting experience, either at a brand and marketing firm (desired) and/or a general management consultancy
Highly motivated, self-starter with strong entrepreneurial twist
Excellent verbal & written communication skills required, with experience creating and delivering influential presentations to senior levels of management inside & outside their employer
Knowledge of Intel's products and marketing programs desired
Advanced PowerPoint, Excel, & Word; SPSS desired

Brand Strategy Manager Resume Examples & Samples

Lead brand strategy programmes for Facebook for Business across EMEA Develop integrated B2B marketing campaigns across EMEA to drive business growth and support in-region activity
Effectively use all FB marketing channels (and external channels) to deliver against campaign objectives
Manage the strategic planning, implementation, tracking and measurement of integrated marketing campaigns, on time and within budget
Work with key stakeholders to implement brand strategy, including: sales, PR, creative shop, measurement, PMP & platform (in addition to close partnership with global and regional business marketing team)
Brief external agencies to deliver campaign activity against brief
Manage campaign implementation and performance against agreed campaign activity
Deliver campaign activity presentations and regular update presentations
Ensure each campaign has clear metrics/KPIs as agreed with appropriate stakeholders and ensure campaigns are achieving appropriate return on investment in line with regional goals
Carry out post campaign analysis to report KPIs and distribute learning for future campaigns
Partner closely with EMEA business marketing team to manage the master calendar of activity to ensure that campaigns dovetail effectively with regional priorities and initiatives.:Stakeholder engagement and on-going comms
Ensure that brand and identity guidelines are adhered to
Ensure accuracy of campaign materials and ultimate responsibility for formal sign off process where required

Brand Strategy Manager Resume Examples & Samples

Help drive and implement a rigorous and comprehensive global strategy development and planning process that drives long-term growth on priority initiatives
Play a supporting role in the development, monitoring, and regular review of business objectives, strategies, and action plans to achieve business goals within defined area of responsibility
Work closely with VP to perform detailed evaluations of strategic priority areas including trends, needs, capabilities, assets, and competitive realities to identify unique market opportunities and threats, and to incorporate these into relevant and compelling actionable business cases
Stay abreast of long-range economic trends and projects company prospects for future growth in overall sales and market share, opportunities for acquisitions or expansion into new product areas
Demonstrate effective use of best practices related to analysis, fact-based decision making, process orientation, process re-engineering and/or design, use of PC-based office tools, effective meeting management and project management
Must possess strong strategic and analytical skills; business judgment and persuasive skills
Track record of anticipating potential problems and successfully addressing/resolving them
Strong meeting management, troubleshooting and negotiation skills. An extremely well organized and self-directed individual who is "politically savvy" and a team player
Capacity to work effectively with a wide range of people, build relationships, be diplomatic, and exhibit sensitivity to and understanding of the dynamics of a complex organization. An intelligent and articulate individual who can relate to people at all levels of an organization and possesses excellent communication skills
Have excellent written and verbal communication skills. Must possess the ability to read, analyze, and interpret the most complex documents. Must be able to clearly articulate complex content to diverse stakeholders and be persuasive in communicating the organization’s messages in a variety of settings including one-on-one communications, team settings and large audiences
Develops strategies to translate the company vision and strategy into division/department–specific goals and business plans to ensure consistent implementation of strategies and business plans through ongoing controlling and monitors performance and results

Senior Brand Strategy Manager Resume Examples & Samples

Work closely with General Manager (GM) of a category to help drive and implement a rigorous and comprehensive global strategy development and planning process that drives long-term growth for the category
Play a key role in the development, monitoring, and regular review of business objectives, strategies, and action plans to achieve business goals within defined area of responsibility
Work closely with VP of Strategy and the GM to perform detailed evaluations of strategic priority areas including trends, needs, capabilities, assets, and competitive realities to identify unique market opportunities and threats, and to incorporate these into relevant and compelling actionable business cases
Collaborate with the management team and cross functional leaders to assess and continuously improve the operational infrastructure of systems, processes, and personnel designed to accommodate the sustainable growth objectives of our organization. Ensure that the measurement and effectiveness of all relevant internal and external processes is designed into the processes
Provide strategic input and support on the evaluation of potential alliances/ partnerships and/or other similar issues /opportunities affecting the business. Stay abreast of long-range economic trends and projects company prospects for future growth in overall sales and market share and opportunities for expansion into new product areas
Establish credibility throughout the organization as an effective developer of solutions to a wide variety of business challenges including distribution, cost, revenue, technology, and structural challenges
Strategic Thinking: Proven experience with strategic business frameworks and financial modelling to support strategic decision making. Must possess outstanding strategic and analytical skills; superb business judgment and persuasive skills; the ability to quickly grasp information. Track record of anticipating potential problems and successfully addressing/resolving them
Project Management: Strong meeting management, troubleshooting, delegation, and negotiation skills. A strategic visionary with sound technical skills, analytical ability, good judgment and strong operational focus. An extremely well organized and self-directed individual who is "politically savvy" and a team player
Cultural & Business Savvy: Capacity to work effectively with a wide range of people, build relationships, be diplomatic, and exhibit sensitivity to and understanding of the dynamics of a complex organization. An intelligent and articulate individual who can relate to people at all levels of an organization and possesses excellent communication skills. A good educator who is trustworthy and willing to share information and serve as a mentor
Communications: Have excellent written and verbal communication skills. Must posses the ability to read, analyze, and interpret the most complex documents. Must be able to clearly articulate complex content to diverse stakeholders and be persuasive in communicating the organization’s messages in a variety of settings including one-on-one communications, team settings and large audiences
Influencing Skills: Must posses a track record which demonstrates the ability to influence others using a variety of situational appropriate techniques including persuasion, negotiation, involvement, etc. Able to synthesize complex and diverse data to formulate actionable business cases and recommendations. Able to influence others regardless of reporting relationships. Able to lead the development and negotiation of contracts
Results Orientation: Develops strategies to translate the company vision and strategy into division/department–specific goals and business plans to ensure consistent implementation of strategies and business plans through ongoing controlling and monitors performance and results

Senior Brand Strategy Manager Resume Examples & Samples

Translate business objectives into marketing and brand objectives and initiative goals, and then track those goals
Conduct data analysis and fact-finding, in partnership with Research and other teams, to generate customer insights, complete hypothesis development, identify business opportunities and propose initiative goals. Insight sources may include, but are not limited to: brand tracking and brand association studies, customer journey studies, market mappings, ethnographies or equivalent, trends reports, competitive tracking, industry audits, and more
Collaborate with Research to drive best practices in brand analytics, measurement, insights and ROI analysis for the initiatives in which you are involved
Develop brand strategies for assigned offerings or cross-portfolio solutions that map to our brand architectures. Collaborate with other teams to develop and manage plan for increasing association between our products and the Microsoft brand
Drive naming strategy for assigned offerings to ensure fit with brand strategy, coherence within the overall portfolio, and to maximize marketplace impact
Masterfully run and contribute towards cross-group work-sessions. Create logical and clear deliverables that are ready for effective executive presentations
Conduct brand training and evangelism activities with internal product groups and external agency partners
Reflect and express brand strategies into on-brand visual identities. Collaborate with Microsoft Brand Studios creative team (and other creative teams) to develop creative strategies and briefs. Brief and manage brand and other agencies for creation of specific content that is on-brand and on-strategy, working with other members of the team to execute on initiatives, or working with other marketing and channel disciplines for cross-functional work
Review, comment and edit deliverables for alignment with brand strategies and ensuring high-quality creative
Gain the trust and admiration of Microsoft exec/senior leadership by leveraging your unique combination of marketing/branding expertise and business understanding to help them drive their business forward
As needed, drive important, unplanned projects that require smart thinking and quick attention
Train and mentor junior colleagues to drive a culture or learning and improvement, aligned to our Growth Mindset culture

Brand Strategy Manager Resume Examples & Samples

You’ll consolidate and analyze customer insights, identify market opportunities and understand commercial requirements to make strategic trade-offs transparent and deliver a sound foundation to base strategic decision-making on
You’ll develop comprehensive strategies to further drive the Zalando brand and its perception among the core customer with the aim to increase brand value
You’ll work with other Brand Marketing teams to operationalize strategies and ensure implementation
You’ll lead and support cross-functional projects within and beyond the brand marketing team for multiple brand related topics (e.g. content strategy, App and Shop design, synchronization of assortment and communication planning, etc.)
You’ll be responsible for preparing key strategic decision documents and updates for discussions with VP Brand Marketing and top management
You’ll develop systems and frameworks to monitor and evaluate the success of the Zalando brand and specific Brand Marketing initiatives on multiple dimensions

Brand Strategy Manager Resume Examples & Samples

Lead and coach/consult with divisional marketers on brand advertising, marketing strategies, tactics, etc to build individual and business unit global strategic operational excellence
Drive Integrated Marketing Plans that work together to deliver a strong consumer journey across every touchpoint and truly amplify Big Ideas- Video, Online, Mobile, In-store
Enable true global brand management via brand guideline development, global communication development and global brand governance
Drive best practices and process across all agencies and drive cost efficiencies
Drive process excellence and implementation including ROI and Marketing Effectiveness testing, Marketing Mix Prioritization, Early marketing input to New Product Development that leads to successful commercialization, Marketing Planning excellence
Partner with in-house media buying and planning to maximize reach, quality and efficiencies
Minimum of five (5) years of Consumer Packaged Goods (CPG) Brand Management Experience
Experience in Integrated Marketing to include a combination of Digital and Traditional Marketing
Proven ability to lead and contribute to the brand’s strategic choices, product and commercial innovations, integrated communication plans, and brand executions across all media and consumer touch points
Ability to prioritize and lead a breadth of Marketing and Brand Management Projects
Ability to collaborate across multifunctional teams
Influential Leadership Skills

Sales Manager / Brand Strategy Manager Resume Examples & Samples

Strong Presentation and Communication Skills are required to be successful
Lead the sales efforts for our products to brands and agencies in Europe through meetings, outreach, and written materials
Reach and exceed individual sales targets
Prospect, penetrate and create new relationships with advertising agencies and direct clients
Continuously work with the Sales Director and other departments on market feedback and Go to Market Strategies
Identify and understand trends within social media and be able to articulate them in a sales presentation

Brand & Strategy Manager Resume Examples & Samples

Language fluency in country of position
Experience building brand strategy or executing brand
Creative development or creative agency management experience

Brand Strategy Manager Resume Examples & Samples

Introduce our products to brands and agencies in Brazil through meetings, speaking opportunities, and written materials
Prospect, penetrate and create new relationships with advertising agencies and clients as well as cultivate long-term partnerships
Ensure that our clients receive the highest level of sales and operational customer service
Collaborate with our Brazilian editorial team to introduce sponsorship opportunities around new editorial launches

Brand Strategy Manager Resume Examples & Samples

Manage local agency ecosystem for Cisco content and creative development. Engage with agencies (globally, regionally, locally)
Coordinate regular cross-agency collaboration sessions
Monitor and evaluate content output across the full agency ecosystem for brand compliance and best practices
Share content best practices with topic teams at global and local levels
Assist with development of agency training on Cisco brand standards and processes
Manage agency relationship(s) on day-to-day brand projects
Manage and track input from all stakeholders on brand creative (legal, marcom, line of business, engineering, etc.)
Partner with media team to ensure that all brand content and creative is in place to support the media plan
Lead production of brand creative/content assets
Work with regional/global team to understand the unique needs of your supported country to ensure globally relevant brand work
Serve as an ambassador for the brand campaign: able to clearly articulate and present the strategy and creative to internal and external audiences
Work with internal stakeholders to develop assignments and clear, compelling briefs for agency partners
BA/BS in marketing, advertising, communications, or related field
3-5+ years of experience in Marketing and Brand Management
2+ years of experience with Microsoft Powerpoint and MS Office Suite
Balanced analytical and creative mindset

Advertising & Brand Strategy Manager Resume Examples & Samples

Develop well informed, strategic creative and media briefs that align with brand strategy
Responsible for the development of industry leading, differentiated creative that is on time, on strategy and ultimately drives brand regard, sales and business goals
Drive brand consistency across all media based on brand standards/guidelines
Manage workflow of projects from start to finish through post launch and measurement; communicating updates to team members
Demonstrated ability to mange up and partner with people at all levels of the company
Ability to clearly communicate vision and create engagement and understanding
Evaluate media buys/schedules and added value media opportunities as well as the results of campaign initiatives
Build relationships with creative and media agencies and helping provide clear input and direction through timely communications
Manage to the annual marketing budget
Bachelor’s degree in Marketing, Business Management, Communications, or equivalent
Understanding of advertising industry and trends
Knowledge of media fundamentals, media planning and buying as well as emerging media trends across traditional and non-traditional media (experience with broadcast and digital a plus)
Strong creative instincts and passion for developing great work (creative & media plans) that get results
Strong communication skills and ability to build partnerships amongst peers as well as senior executives
Ability to integrate and work cross functionally with teams
Detailed oriented and comfortable working in a fast paced environment under tight deadlines
Strong analytic mind and interest in post campaign results
6-8 years marketing and/or advertising experience
Experience in both B2B & B2C a plus
Financial/banking category experience a plus
Advertising Agency experience a plus

Brand Strategy Manager Resume Examples & Samples

Brand strategy development and management
Brand portfolio and brand architecture design
Naming Strategy
Acquisition integration
Brand training
Brand research and performance tracking
Bachelor's degree in marketing, business, communications, or relevant field of study, MBA or relative work experience preferred
10+ years of business or related experiences
Analytical tendencies with an eye for simplifying the complex
Motivated self-starter who thrives on working in complex and challenging environments of a rapidly evolving business with curiosity, humility, humor and professionalism
Awareness and literacy of the latest marketing trends
Broad digital marketing experience knowledge
Experience managing and developing brand portfolios and brand architectures in B2B and B2C companies
Ability to collaborate, lead and work under pressure in a fast-paced matrix organization
Ability to engage, motivate and lead a talented group of professionals
Ability to operate with a high degree of autonomy
Comfortable collaborating with global/regional/local colleagues as part of a physical or virtual team
Excellent understanding of the global community with a demonstrated ability to work across cultures
Brand Management experience in the high-tech and B2B marketplace

Brand Strategy Manager Resume Examples & Samples

Proven strategic capabilities
Ability to successfully navigate highly matrixed and complex organizations
Highly collaborative, team focused
Strong project and time management, organizational skills and ability to prioritize
Highly persuasive and comfortable offering opposing viewpoints
Strong creative sense
Bachelor's degree or higher from an accredited university
Minimum of five (5) years of combined experience in brand, marketing, design, advertising, creative and/or marketing communications
Minimum of three (3) years of combined experience with building brand in a strategy consulting, brand management, and/or marketing communications role
Master’s degree of Business Administration (MBA) or higher from an accredited university, with focus in Marketing
Minimum of seven (7) years of experience with building brand in a strategy consulting, brand management and/or marketing communications role
Experience working in matrixed and/or cross-functional teams
Experience presenting ideas and proposals to audiences of different levels

Associate Brand Strategy Manager Resume Examples & Samples

Collaborate with Strategy Manager to drive and implement a rigorous and comprehensive global strategy development and planning process that drives long-term growth for the brand, as well as a specific BU
Proactively perform detailed assessments in strategic areas including consumer needs, competitive landscape, assets & partnerships, and business performance in key markets to identify unique market opportunities and threats and make data-driven recommendations to support the strategy development process
Provide presentation and material development support for internal and external audiences
Manage multiple logistical tasks of projects from onset to finalization, ensuring Strategy Manager is aware of pending status items along the way
Analysis: Strong strategic and analytical skill. Able to derive insights and formulate recommendations based on data. Able to use business judgment and persuasive skills
Project Management: Strong meeting management, troubleshooting and negotiation skills. An extremely well organized and self-directed individual who is "politically savvy" and a team player. Flexible, able to handle multiple requests at one time and prioritize tasks
Communications: Excellent written and verbal communication skills. Ability to read, analyze and interpret complex documents
Bachelor’s degree required, preferably in business, marketing, finance, economics, or the equivalent experience
2+ years of experience in management consulting, strategic planning, consumer goods, business development or related fields with strong brand equity, international exposure, wholesale and retail channels
Exceptional team player with the confidence & integrity to earn internal & external confidence quickly
Must have strong MS-Excel and MS-PowerPoint capabilities with strong presentation and “deck writing” skills
Language fluency (written and verbal) in business English
Experience in the footwear, apparel, or fitness industries is preferable but not mandatory

Brand Strategy Manager, Entertainment Resume Examples & Samples

Introduce our products to brands and agencies through meetings, speaking opportunities, and written materials
Reach and exceed individual sales goals while contributing to overall team goals
Develop relationships at all levels from CMO to Brand Managers to Agency Buyers

Brand Strategy Manager Resume Examples & Samples

Introduce our products to brands and agencies in Australia through meetings, speaking opportunities, and written materials
Develop and execute a strategic plan for your book of business
Strong focus on being able to analyse data and use it to effectively grow the business
Be proactive about solving problems and be ready to take on additional initiatives and responsibilities as they emerge

Global Brand Strategy Manager Resume Examples & Samples

Support the development of the Annual Strategic Business Plan across all brands (Levi’s, Dockers, Signature, Denizen)*
Manage an effective Project Management Office within the brand strategy group, ensuring strategic projects across the Global Brand organization are tracking towards their goals on an ongoing basis*
Perform ad hoc quantitative and qualitative analyses to support the development of global brand strategy, leveraging insights across all aspects of business (consumer, market, competitive, brand, channel etc.)
Drive cross functional collaboration across the matrix, ensuring channels and regions understand the brand strategy objectives and goals to action appropriately
Bachelor’s Degree required, in Business or Psychology a plus
4-6 years’ experience preferably spent in either consulting or in a role consulting senior management with an emphasis on strategy, competitive analysis, market dynamics and business performance
Experience developing and analyzing brand and/or business strategies; participating in large-scale projects and processes across business functions
Ability to understand, integrate and synthesize primary and secondary data to form insightful observations and clear, actionable brand and business implications
Ability to communicate and influence at all levels, across multiple functions and drive participation and partnership
Flexibility and the ability to adapt to meet new requirements in a dynamic job environment
Hungry to learn, problem-solve and make an impact on the organization and its performance
High proficiency in PowerPoint and Excel
Apparel industry experience and/or experience building Lifestyle brands is a plus
Previous experience in working in a global environment is a plus

Senior Brand Strategy Manager Resume Examples & Samples

Develop compelling brand narratives based on tangible data driven insights
Write messaging hierarchies for key product launches and campaigns
Expert in competitive, consumer and industry trends – with up to the minute awareness of shifting dynamics
Expert in customer usage behavior and network performance/trends
Analyze market activity and consumer behavior to distill actionable insights that drive to our business
Apply strategic frames to assess opportunities for the brand (5C’s, SWOT, etc)
Build and substantiate impactful marketing/advertising claims
Partner with Brand Strategy to build compelling brand stories based on insights
Partner with Base marketing team to manage churn and defend against competitive moves
Mining brand and wireless category tracking data at both the National and Market level to deliver insights on company and competitor brand health, brand perceptions, customer satisfaction, purchase behavior
You are a creative analytical marketer with penchant for telling stories supported by data
You are a detail oriented creative problem solver with passion for branding, marketing communications and advertising
You have a bias for action, thrive working in a fast paced environment managing across multiple shifting priorities
You have a proven track record of leading through influence and delivering persuasive presentations to senior leadership
You enjoy working on collaborative cross-functional teams
7+ years of related work or academic experience
Experience writing and briefing messaging strategies
Experience in market research, industry analysis, data analytics, corporate strategy or related areas Experience in Public Relations and/or Social Media is desirable
Experience in consumer marketing, branding and or marcomm is preferred
Working knowledge of statistics
Proficient in social media
Bonus points for experience with statistical analysis
LI-GA-DS1

Brand Strategy Manager Resume Examples & Samples

Partner closely with brand activation, marketing, trade, and finance stakeholders to act as a key point of contact and integration for the development of growth initiatives
Identify actionable and meaningful growth opportunities for division/brand stakeholders. Define business initiatives, agree on scope, and translate into analytical projects to be carried out
Develop tailored communication and material to key audiences and stakeholders that clearly informs initiatives and details path to execution
Provide appropriate business context, identify and communicate business value/issues/nuances of data and/or brand material to S&A team and divisional stakeholders
Set expectations on deliverables, monitor progress and provide guidance at checkpoints. Keep VP and Director informed of key issues and opportunities
Bachelor's degree in Business Administration, Marketing or related degree
4+ years of experience with 2+ years of experience specific to executing the strategic learning plan for a brand or product category
Broad based experience in quantitative and qualitative research methods, with the ability to design and deploy research from the ground up
Strong interest in resource investment, marketing initiatives, and product positioning of a broad range of brands
Demonstrated ability to lead brainstorm sessions on the translation of analysis and models to actions and business outcomes
Ability to understand and present business outcomes and needs into basic analytical goals and models

Brand Strategy Manager Resume Examples & Samples

BS/ BA Degree in Marketing or related discipline (preferred)
Possession of excellent written, oral communication and presentation skills
A digital expert and playmaker - excellent understanding of the full digital
Provide digital thought leadership and corresponding excellence in execution on ads, media and social media
Assist business units in developing appropriate marketing plans in accordance with measureable goals, objectives and overall resources. Provide follow-up measures and reporting on executed plans
Develop and implement company's overall social media strategy, including driving overall objectives, strategies, reporting, and measurement
Prepare an overall budget for advertising and partnerships for external audiences. Assists the departments in developing appropriate budgets based on proven marketing strategies. Monitors and administers the developed budgets in accordance with policies
Develop and implement sports sponsorship strategy
Oversee delivery and execution of all sports sponsorship assets
Create a strategy and define metrics of success for new social channels while leading the discussion on social priorities
Build a relevant audience for all social channels
Oversee real-time and momentum social media campaigns as well as live event real-time activations; and lead and direct social media command centers at live events
Drive customer engagement through the development, execution and management of a social media strategy and deployment of content across key social channels
Experience writing and presenting social media strategies to clients in a clear and compelling way
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members/customers to engage
Set up and optimize company pages within each platform to increase the visibility of company’s social content
Oversee the creative and editorial execution of the georgiapower.com website and other owner channels managed by Corporate Communications group
Lead the effort in Georgia Power’s branding process to build and expand a trusted, authoritative, and recognizable brand among multiple target audiences
Plan, develop and execute digital marketing strategies and campaigns across all digital consumer touch points to achieve key business objectives
Drive multiple digital agency relationships and day-to-day agency process
Drive a continuous improvements process for digital program in-market impact, ROI, and customer satisfaction across audience marketing campaigns and programs
Manage research partners, synthesize the data collected and report it to internal stakeholders to illustrate trends, success stories and pain points
Work with managers for Sales, Marketing and Customer Service to drive successful marketing plans for the company’s products and programs
Develop and implement an effective marketing communication program to support the company’s public image and positive reputation, as an innovator and industry leader
Prepare regular marketing reports to communicate with stakeholders

Brand Strategy Manager Resume Examples & Samples

Introduce our products to brands and agencies across Europe through meetings, written materials and presentations
Demonstrate BuzzFeeds’ Enterprise Software Solutions assets. Articulate their ability to address any Marketing challenges clients/prospects may be experiencing
Collaborate across the internal BuzzFeed teams

Global Brand Strategy Manager Resume Examples & Samples

Support several key branding initiatives including activating our brand internally for employees
Maintain project calendars and communicate key wins and highlights to the GCB organization
Work cross functionally to maintain a consistent branding and positioning throughout all communication touch points by enforcing our GCB visual and voice brand identity through a variety of programs i.e. managing a guest speaker series
Work on cross-franchise social impact program that supports our brand mission. Support various philanthropic programs from events to sports integrations to national consumer engagement campaigns
Work with marketing teams to infuse new branding into their communications
Innovate on programs and experiences that build brand preference
Coordinate agency and partner meetings
2+ years of marketing experience
Strong sense of accountability and decisiveness in a driven work ethic culture
Self-aware with ability to adapt to various situations
Is passionate about winning; ability to create an executable path for achieving critical objectives and driving meaningful outcomes in a dynamic complex environment

Brand Strategy Manager Resume Examples & Samples

Improve our storytelling ability by bringing our brand and values to life in new and unexpected ways
Manage and evolve brand positioning and messaging for the company and its core offerings
Partner closely with internal business partners to develop world-class brand engagement
Identify brand amplification opportunities; collaborate closely with Corporate Communications, other marketing teams and distribution to develop and incorporate brand messaging into global communications
Work with in-house creative services team and external agencies, as appropriate, to develop and maintain visual and verbal identity standards across touch points
Develop and evangelize global brand standards
Work with international marketing teams, providing brand guidance and assuring brand integrity and consistency globally
Create training and brand tools to increase skills of marketing department around brand activation and management
Create brand advocates by educating, evangelizing and driving understanding of the Franklin Templeton brand, capabilities, and values across the organization
Work with corporate cross-functional teams (marketing, PR, web, product development, HR, etc.) to provide guidance on how best to incorporate and use the Franklin Templeton brand
Act as a point of contact for brand-related questions and issues across the global enterprise
Bachelor’s degree, ideally in marketing, communications or advertising
Extensive brand experience in an agency, brand consultancy or large marketing organization
Experience developing and managing brand guidelines
Ability to make evaluative judgments and communicate effectively, both orally and in writing
Ability to inspire and coach colleagues and foster teamwork with passion, integrity, and energy
Excellent interpersonal and communication skills, working well in a team and with a range of creative professionals
Self-motivation and well organised - with an eye for detail
Ability to see other people’s points of view and take on board feedback