Brand Strategy Resume Samples

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K Jenkins

Kennedi

Jenkins

571 Conner Glen

Detroit

+1 (555) 718 7813

571 Conner Glen

Detroit

Phone

p +1 (555) 718 7813

Experience Experience

Houston, TX

Manager, Brand Strategy

Houston, TX

Schultz, Huels and Heidenreich

Houston, TX

Manager, Brand Strategy

Create, manage and update portfolio of brand marketing assets
Manage MarCom graphic designer for quality control, brand management, and general project scope
Assist in the development and enforcement of brand guidelines including messages, tone, visuals, and iconography
Provide recommendations and feedback on campaign performance
Develop, manage and track brand campaign elements
Create strong corporate and commercial story in presentation form, utilizing data and creative insights
Handles initial inquiries and creates detailed proposals (including scope) for Brand Strategy requests

Chicago, IL

VP, International Brand Strategy

Chicago, IL

Raynor Group

Chicago, IL

VP, International Brand Strategy

Own budget forecasting and goal-setting for international markets and global account plans for key clients
Responsible for meeting and exceeding quarterly international sales targets & global client sales targets
Develop C-level and SVP-level relationships with global clients with a focus on driving global investment, insight and innovation
An entrepreneurial spirit and innovative mindset to leverage all the amazing possibilities at BuzzFeed
A team player that will enjoy working with other highly talented sales execs who are on a mission to build this business
Coach and lead by working collaboratively with local Brand Strategists to drive revenue growth for global clients
Coach and partner with international sales leads to drive strategy and operational executions

present

New York, NY

Director Brand Strategy

New York, NY

Hyatt LLC

present

New York, NY

Director Brand Strategy

present

Create, execute and syndicate the marketing strategy for MGM Resorts owned brands
Manage media agency relationships and their work on in-market campaigns
Provide leadership to all internal brand strategy team members to optimize engagement, performance and job satisfaction
Work varied shifts, including weekends and holidays
Partner with Creative Services leaders to develop campaign and marketing plans
Perform other job related duties as requested
Manage and oversee the creation of all Owned Brand strategy and marketing (including campaigns for individual verticals)

Education Education

Bachelor’s Degree in Marketing

Northwestern University

Bachelor’s Degree in Marketing

Skills Skills

Create, execute and syndicate the marketing strategy for MGM Resorts owned brands
Collaborate with senior leaders on the brand strategy across owned brands
Manage and oversee the creation of all Owned Brand strategy and marketing (including campaigns for individual verticals)
Lead the brand strategy for the M life Rewards and HR/HR Recruitment including all related campaign deliverables. Manage creative partners in delivering campaign materials
Drive and support the governance of enterprise-wide marketing priorities. This may include governance of on-property owned assets, website assets (carousel), email content priorities, and various corporate initiatives
Manage and provides day-to-day oversight of agency partners. Actively manages scope of work and leads stewardship of agency deliverables
Manage and provides day-to-day oversight of SOW for internal agency partner to prioritize work and proactively manage demand. Responsible for effectively managing creative demands of all partners to ensure that internal agency partner workload is properly allocated
Responsible for managing the production budget for assigned brands
Stay current on key marketing trends, best practices and destination or economic research (LVCVA data, ANA information and relevant industry trends)
Partner with Creative Services leaders to develop campaign and marketing plans

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Manager, Marketing & Brand Strategy Resume Examples & Samples

Work with Sr Director Marketing Strategy to build go-to-market strategies for new original show launches and major network initiatives by combining quantitative and qualitative research, competitive landscape analysis, trend reporting, and show/character immersion
Develop comprehensive communication plans for Sprout initiatives which include strategy presentations, creative briefs to be used across all of Sprout
Evaluate and provide strategic insights and analyses for the television/industry competition and marketing and media environment
Collaborate with various internal and external business units to ensure strategy is executed in the right tone and manner
Manage marketing and brand initiatives to drive viewership, grow equity and drive value within children’s television landscape and within NBCUniversal portfolio
Support overall brand strategy and visual design across all marketing platforms. Including oversight of corporate identity, branded materials, print and video library, and premiums
Manage cross-platform marketing schedules and oversee delivery of video assets based on network key priorities
Align with top rated agency partners in creative and media development to produce 360? integrated national campaigns
Ability to manage aspects of the budget and legal process as related to marketing programs and brand projects
Manage daily workflow of Marketing Coordinator and oversee growth and performance
Detail oriented and superior organizational skills
Ability to work in fact paced environment

VP, Brand Strategy & Media Resume Examples & Samples

Advertising, Brand Management and e-Media
Investment and Product Communications
Creative Services, including project management, design and production
Distribution Solutions, focused on strategic online business solutions
Corporate, Retail and Institutional Event Planning
Work with the central advertising agency team to deliver advertising campaigns for BlackRock’s US-based businesses on time and to media schedules
Develop, update and manage over-arching integrated Campaign timeline
Manage partner Agency workflow and police against the Scope of Work, identifying out-of-scope briefs or activities and keeping the process honest to help avoid cost overruns
Liaise with Senior members in the leadership team to present ideas and manage approvals
Partner with BlackRock’s U.S. Wealth Advisory/retail marketing and market research/insights teams to ensure creative solutions deliver on campaign and business objectives and media plans are effective, targeted and support the creative idea
Work with our in-house creative and marketing compliance teams to develop marketing collateral, presentations and other content for a variety of external and internal constituencies (e.g. Aladdin business, Human Resources, Internal Audit, etc.)
Oversee online asset delivery on sites with agencies
Develop and maintain holistic campaign summaries for internal stakeholder management
Ensure campaign messaging and creative are compliant in every respect in partnership with marketing compliance team
Work with Team Head to coordinate and provide updates on the campaign performance reports and insights to key stakeholders and ensure campaigns are effectively optimized
Tracking and reporting on competitor developments
Ad-hoc team projects, including senior management reports as required
Advertising/Marketing or Media experience
Demonstrated interest in financial services and/or investment management
Demonstrable success dealing with ambiguity, managing through change, working in a fast-paced environment, handling multiple projects simultaneously, and getting work done through others. Comfortable in consensus driven culture
Resolving and/or escalating issues in a timely fashion
Ability to work well on cross-functional teams as well as independently
Strong organizational, planning and time management skills; ability to manage multiple deadlines
Experience of managing complex campaigns across a broad range of media
Strong familiarity with Microsoft Office applications (i.e. Excel, Word, PowerPoint, etc.)
Ability to work under pressure in a fast-paced environment
Intellectual curiosity, leadership capabilities and strong work ethic
An eagle-eyed attention to detail
Pride in thorough, accurate and timely work
Analytical, dynamic and motivated self-starter
Ability to communicate clearly and articulately in writing and in person
Creative flair
Ambitious, committed and loyal

Manager, Marketing & Brand Strategy Resume Examples & Samples

Manage overall brand strategy for marketing plans and launches in an integrated manner across marketing channels
Work closely with Merchants, Store Operations, Digital, Creative, Visual, Procurement, PR, Campaign, Project Management and Safety Assurance teams to develop and manage effective marketing programs
Partner with external vendors and studios to support and fund marketing activities
Oversee marketing initiatives through multiple marketing channels including in-store, digital, website, direct mail and media channels
Manage expenses of all activities within budget constraints
Directly supervise and develop one assistant manager
Bachelors degree in Marketing or related field, MBA preferred
5-7 years experience in marketing
Experience in brand marketing or retail marketing
Experience working with other internal teams and/or vendors
Proven experience managing full project lifecycle through to implementation, including managing cross-functional teams, project timelines, and task deadlines
Proficient using Microsoft Office applications including Excel, PowerPoint, and Word
Highly developed organizational skills and relationship management skills
Proficient communication skills, including written, verbal and grammatical proofing. Must be able to adapt communication styles and channels as appropriate for the audience
Ability to work successfully in a high-paced, dynamic and high-pressure environment
The successful candidate will work extremely well with others, always act with a sense of urgency, provide creative solutions, and be able to manage multiple priorities at once

Global Brand Strategy Resume Examples & Samples

Minimum 4 years experience in a brand consultancy or in the brand planning or strategy department of an advertising agency or corporate firm
Experience with creative development and/or research projects
Self-starter with an enthusiastic and keen desire to learn brand strategy at a deeper level; resourceful; creative problem solver; detail-oriented; highly organized with strong time management skills
Enjoys taking a collaborative approach - building and maintaining relationships are critical success factors for this role
Demonstrated experience managing multiple projects at once; experience supporting multiple people at once, or managing up to a more senior manager required
This job description is not meant to be an all-inclusive statement of every duty and responsibility of the jobholder. Certain features of this job are described in the above headings, but are not necessarily limited to the above written statements. They may be subject to review.**

Gcg-brand Strategy & Insights Manager Resume Examples & Samples

Prepare and maintain APAC brand dashboard
Highlight strategic implications and challenges at regional level
Highlight countries at risk of reaching brand goals and follow up with those countries
Audit and align all APAC country samples and survey methods to Nat Rep (national representation) based on country defined target market segments
Lead countries to apply brand insights and follow up on insights implementation progress
Align APAC brand survey questionnaires and KPI definitions (UBA and Preference)
Apply consistent brand insights templates to country and regional reporting
Build up and maintain knowledge base on key competitor challenges by country
Build up and maintain SOV by country
Apply statistical methods to insights delivery – attributes that drive up brand preference and how Citi is performing against those attributes versus competition
Apply eye scan to review key country ad campaigns across APAC, set up norm bank, and develop best practices
Integrate NPS TD insights to brand insights
Integrate online customer behavior, e.g., Google brand analytics to brand insights
Set up and execute consumer research studies – usability, new value proposition development, etc. for countries
Work with market and survey research vendors, write Request for Proposals (RFPs), and control the quality of data provided by vendors
Minimum 5-10 years of experience in consumer insights or market research – conversant in quantitative and qualitative survey techniques
Strong understanding of consumer banking products a plus
Familiar with social media analytics a plus
Passionate in consumer banking products, interest in keeping up with competitor products and latest market developments
Knowledge of the following: SPSS or other data analytic tools
Operate eye scan devices and reporting software
Excel macro preferred
Strong leadership and interpersonal skills
Good communication skills with different levels in the organization
Good team player

Cross Brand Strategy MBA Intern, Studio Resume Examples & Samples

Works collaboratively with cross-functional teams on developing strategies and the consumer experience across in-home windows for both physical and digital products
Researches industry trends, direct-to-consumer initiatives, and content strategies in competitive fields
Identifies problems and provides thoughtful solutions to improve processes and communication
Helps create presentations and other key documents that present clear messages and positive results
Collaborates with Cross Brand Strategy team to ensure projects are moving ahead and delivering on time
Other tasks as assigned
Ability to work in a highly matrixed organization
Ability to drive results
Experience analyzing data and presenting fresh ideas
Assertive, self-motivated, innovative, and passionate
Minimum 2 years of marketing or product management experience required
Minimum 2 years of experience using Microsoft Office suite (Outlook, Word, Power Point, Excel)
Available full-time for a period of 12 weeks during the summer
Able to secure housing and transportation (Positions are located in Burbank, CA)
Digital, Consulting, Engineering, or Finance background
Experience in the Entertainment industry
Experience in diversity marketing, focused on Hispanic initiatives

Contract Marketing Specialist Brand Strategy Resume Examples & Samples

Help execute against the 2015 Paid Media Plan
Participate in knowledge-sharing with cross functional teams to ensure excellence in execution
Contribute to the development of both internal and consumer-facing marketing programs and campaigns to promote TWCM across paid, social and owned media channels
Support development of metrics and report on KPIs to measure campaign effectiveness
Work closely with creative and production teams on developing campaigns, including development of Creative Briefs
Monitor competitive and industry trends to uncover new opportunities/risks to maintain TWCM's market leadership position
Bachelor or Masters degree in Marketing or Business
2-3 years of marketing experience with brand management background preferred
Exposure to working with cross-functional teams - ability to influence, overcome resistance/obstacles, solve problems by being proactive
Solid understanding of brand marketing & media planning
Excellent communication skills - both oral and verbal
Comfortable with and interested in digital technology and media - ability to understand digital technological features and clearly communicate consumer benefits

Adobe Brand Strategy Resume Examples & Samples

Develop brand strategy, brand architecture, guidelines, evangelism activities with internal groups and external agency partners
Develop world-class naming strategy for products/offerings in collaboration with product, design and legal teams
Provide insight on development of value propositions, positioning and messaging
Leverage audience insights and drive primary market research to shape brand strategy, visual execution and voice
Persuade stakeholders via storytelling and presentation skills that bring concepts to life
Partner with research team on brand related studies (naming, perception, brand tracking, etc.)
Implement new brand tools, frameworks and guidelines
Monitor and share innovative brand and marketing campaigns/industry trends with a close eye on competitive products in the marketplace
Complete a summer project designed to showcase audience insights, critical thinking, and creativity, while providing an opportunity to work across marketing/product teams and present to Adobe executives

Brand Strategy Coordinator Resume Examples & Samples

Collaborate with Brand Strategy team on projects
Organize and assist the leadership team and strategy team in events and preparation for key milestones and meetings
Organize, communicate senior leadership team tasks to ensure on time completion and decision making
Support the strategy team with ad hoc requests such as emerging technologies, platforms, trends across our competitive landscape and markets
Assist in the creation of presentations
Support the Strategy team on administrative tasks as needed
Strong analysis skills
Excellent follow-up and attention to detail
Ability to multi-task and work under pressure
High level of initiative and willingness to take on projects
Good attitude and a team player
Ability to work with senior management
Ability to navigate complex organizations

Brand Strategy & Content Management Resume Examples & Samples

Supporting the Global Head of Marketing Communications with writing, content, and research needs – focusing on fact-based writing and analyses of business strategy
Analyzing emerging trends across the asset management industry, and persuasively writing about relevant business insights
Designing messaging around key initiatives, offerings, and platforms -- including vision and identity for business lines, products, and partnerships
Contributing to the content development and implementation of critical strategic initiatives for the firm, including product creation and rollout strategy, partnerships with key distributors and high-profile marketing campaigns for key products and offerings
Collaborating with other departments – including Corporate Strategy, Sales, National Accounts, and Retail Technology – to coordinate on strategic programs and design messaging around them
Developing high-profile presentations to internal stakeholders and external partners around new initiatives, partnerships, products, and strategy
Developing and writing materials and collateral for key products and projects
BA/BS required (MBA preferred), with a record of outstanding academic achievement
Experience and knowledge of asset management and/or financial services required
Excellent verbal and written communication skills and the ability to understand and translate complex issues
Demonstrates intellectual curiosity, leadership capabilities, and strong work ethic
A strong orientation towards detail and an ability to recognize and solve problems
Ability to anticipate the needs of the business head and the business, and establish credibility with senior managers and their teams
Flexibility to operate in a fast-paced environment and adapt to changing priorities and situations
High energy and a desire to be part of a world-class business
Hard-working, “roll-up-your-sleeves” approach
Professional and personal integrity and excellent judgment
Strong familiarity with computer applications (i.e. Excel, Word, PowerPoint, etc.)

Associate Manager, Brand Strategy Resume Examples & Samples

Collaborate with Strategy Manager to drive and implement a rigorous and comprehensive global strategy development and planning process that drives long-term growth for the brand
Work closely with consumer insights and business teams to perform detailed assessment of strategic areas including consumer needs, assets, business performance in key markets and competitive realities, among others, to identify unique market opportunities and threats
Gather and analyze relevant fact base related to consumers, business, competitors and trends that will feed into the strategy development process
Be up-to-date on our brand’s competitive set and the efforts our competitors are taking to attract consumers
Recommend opportunities and recommendations based on learnings
Effectively prioritize tasks and projects to deliver quality opportunities and recommendations
Analysis: Strong strategic and analytical skill. Able to use business judgment and persuasive skills
Project Management: Strong meeting management, troubleshooting and negotiation skills. An extremely well organized and self-directed individual who is "politically savvy" and a team player. Flexible, able to handle multiple requests at one time
Cultural & Business Savvy: Capacity to work effectively with a wide range of people, build relationships, be diplomatic, and exhibit sensitivity to and understanding of the dynamics of a complex organization

The Mc Donald s Division Brand Strategy & Insights Senior Manager Resume Examples & Samples

At least 7+ years of marketing experience. Foodservice and customer experiences are preferred but not a constraint. Should be a proven team player
At least 7+ years of Strategy Development and Knowledge & Insights and Commercial Experience Required
Support the development of the strategic growth corridors of the division for the US market
Lead consumer, market, industry and guest insights to inform the Brand and Category growth strategy in the identified corridors
Collaborate with McDonald’s Business & Insights for primary research, best practice sharing and business analysis to help drive the growth agenda. Play a key role in the strategic discussions with the Customer Strategy and Insight call points in McDonald’s Oakbrook headquarters
Assemble and lead a cross-functional team against jointly agreed upon opportunities to develop commercialization plan, including outlining critical path and resources required
Develop and lead cutting edge techniques to develop consumer and guest insights relevant to the McDonald’s division business
Support the strategic direction for innovation development overall, based on consumer insights helping identify new and underdeveloped brand and product opportunities,
Assess attractive consumer opportunities (global or local) that are currently untapped by our brands, company or customer (e.g. new beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distribution to sell licensed merchandise)
Import and export ideas to and from TCCC and TMD Global K&I and New Business Development teams to help drive and improve business
Provide voice of consumer to ensure that business objectives, strategies and goals align with current and future needs of McDonald’s and our joint consumer
Conduct regular business reviews with creative agencies, suppliers, manufacturers, retailers, rights-holder and / or licensees in order to monitor the third party’s progress against business plans, financial goals and products or concept development
Write short and / or long term brand business plans identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information in order to support division portfolio and brand growth targets

Brand Strategy Supervisor Resume Examples & Samples

Ability to problem solve, develop creative media solutions, understand & interpret media research/math analytics, motivate Planners and Assistants, collaborate with brand teammates
Oversee development of media strategies consistent with brand marketing objectives
Plan, direct, supervise, and coordinate work activities of subordinates and handle all personnel requirements for immediate staff including training and development
Develop a positive and close working relationships with client/creative agencies
Ensure the accuracy of work/projects prior to issuing
Strong overall knowledge of the client’s business objectives as well as competitive category
Keep up to date with client industry news and social trends
Implement work-related goals as established by Brand Manager
Effectively manage the workload of subordinates and the expectations of Brand Group Manager or Managing Director
Direct andoversee requests & communication to HMI Groups (OOH, Interactive, BGD’s) and to external media vendors
Keep Brand Group Manager abreast of overall workflow, status, due dates
Ensure a clear understanding of each brand’s target audience/ prospect in marketing, media planning and media buying terms
Recommend targeted, innovative media vehicles consistent with marketing and media objectives & strategies
Prepare and make presentations to clients regarding media recommendations, ensuring buy-in
Manage client and internal expectations relevant to assignment deliverables
Establish work-related goals and delegate assignments to team
Establish atmosphere of trust among direct reports
Encourage proactive initiative and team collaboration
Understand internal tools used in media planning, marketing research
Be fiscally responsible (client budgeting, internal cost controls)
Understand the key drivers of client and Agency success
Seek to ensure a clear understanding of each Brand’s target audience/ prospect in both marketing/ media planning and media buying terms
Seek opportunities to advance the client relationship and build Agency business
Participate in establishing department policy and ensures adherence to policies
Provide recommendations for new business proposals

Summer Internship Brand Strategy Resume Examples & Samples

Pulling and updating reports
Evaluating research
Developing points of view
Understanding applications towards client goals
Researching competitive analysis and industry news
Participating in client meetings, as appropriate
Working with media buying groups

Copywriter / Manager, Brand Strategy Resume Examples & Samples

Conceive, develop and write materials that effectively communicate clients’ objectives in creative and compelling ways
Brainstorm innovative ideas that capture audiences’ imaginations and push the creative envelope while still delivering clear messaging and driving action
Generate brand strategies, marketing plans and other materials that effectively position Viacom and its brands
Oversee interns by working with them to conceive ideas, review copy and ensure a project stays on schedule
Partner with clients to understand their objectives and deliver on briefs
Present strategies and creative work
Undergraduate degree required. English or Advertising major preferred
5 yrs experience in copywriting, marketing, strategic branding, editorial writing, speechwriting or copy editing skills necessary
Agency experience or experience in an in-‐house creative group a plus, but not mandatory
Excellent writing, organizational and communication skills
Ability to be innovative and creative
Ability to collaborate with design, digital, video, production and project management staff
Detail-oriented
Ability to adhere to deadlines is a must
Ability to proofread work

Senior Manager, Brand Strategy & Research Resume Examples & Samples

Create strong corporate and commercial story through combination of internal, general market, and third party (e.g. comScore, Nielsen, eMarketer, SNL Kagan, Forrester, OpenSlate) data analysis and creative insights
Research and write strategic thought leadership reports for general Maker business, genre-based vertical networks, as well as “state of the industry” trend reports specific to entertainment/digital/short-form content space
Leverage internal data, market research & insights to create superlatives and other compelling data “nuggets” for use throughout commercial packages, new business proposals, industry presentations, etc
Oversee planning, management, and analysis of custom qualitative and quantitative surveys with third-party research agencies, including survey writing
Drive development and execution of “The Maker Study,” an annual thought leadership report analyzing quantitative US survey data to communicate greater understanding around new media consumption behaviors & attitudes
Monitor, mine, and interpret key industry research and trends for internal use and circulation
Liaise with the corporate brand management team at The Walt Disney Company on next steps for the Maker brand driven by quantitative and qualitative research reports
Create, manage and update portfolio of brand marketing assets, including: general business decks, thought leadership presentations, brand/talent photography, sizzles, one-sheets, style guides, capabilities packages, deck templates, logos, and other collateral
Independently write well-structured and persuasive end products in deck form as well as communicate ideas creatively and effectively
Manage brand standards and messaging across marketing assets for general business, genre-based verticals, and other brand expressions
Work collaboratively with talent management teams to coordinate photo shoots with Maker talent and executives
Advise on general brand marketing initiatives that touch the Maker corporate brand, both internally and externally
Manage Marcom designer for quality control, brand management, and general project
3-8 years of previous experience working in Brand Strategy, Marketing & Research, and/or New Business Development
Entertainment/Digital Media industry knowledge/experience preferred
Individual must possess strong communication/writing skills, attention to detail, and is a creative thinker with a strong eye for visual details
Must be highly motivated with flexibility to work on multiple, cross-functional projects across teams
High Proficiency with Microsoft Excel, PowerPoint, Keynote, Adobe Acrobat, and Word required. Knowledge of Adobe Creative Suite a plus. Experience in analyzing and interpreting survey results, existing data reports and utilizing external vendors as data sources, e.g., comScore, Nielsen, eMarketer, etc. needed
Must be an effective individual contributor and independent thinker; strong business sense for communicating a growing business model
Ability to manage projects from start to finish with little to no supervision
Ability to thrive in rapidly changing, fast-paced environment with strict deadlines
Ability to work collaboratively within a matrixed team environment

Brand Strategy & Programs Executive Resume Examples & Samples

Develop effective relationships with the internal team, internal agency and external agencies
Become familiar in all processes and structure
Excel in all the basics and admin tasks the team might have including; filing, organising meetings, taking notes
Be an expert in powerpoint and excel
Be a confident organizer and communicator
Be proactive and tenacious
Have an understanding and passion for Brands and creative
Be confident to bring fresh ideas to the table
Have an eye for detail
Be able to juggle multiple tasks in a high-pressure environment
Demonstrate a strong eye for detail
Be a strong team player, comfortable working collaboratively, virtually and independently
Be flexible and able to deal with rapidly changing situations
Be comfortable working to tight deadlines
Ambitious to learn on the job
Proactive
Internships or previous employment, university roles that supports the essential functions in this job

Assistant Manager, Marketing & Brand Strategy Resume Examples & Samples

Implement overall strategy for marketing plans and launches in an integrated manner across marketing channels
Develop relationships and work closely with key vendors and merchant teams on upcoming initiatives
Partner with Merchants, Store Operations, Digital, Creative, Visual, Procurement, Campaign, Project Management and Safety Assurance teams to develop and manage effective marketing programs
Support marketing initiatives through multiple marketing channels including in-store, digital, website, direct mail and media channels
Responsible for analyzing performance and sales to develop future programs
Handle all project communication to internal teams
Bachelors Degree in marketing or a related field
Minimum of 1-3 years of Marketing experience, preferably within a retail environment
Comfortable with ambiguity, agile, business-savvy and resourceful
Be a team player with excellent relationship, communication skills, the ability to multi-task, strong analytic, and time management skills
Must also be proficient in MS Excel, Word and PowerPoint
Exceptional communication/negotiation skills
Demonstrated ability to resolve issues and problems
Passionate, self-starter with great attention to detail

Assistant, Brand Strategy Resume Examples & Samples

Schedule meetings, make travel arrangement and perform various administrative tasks. Organize the department and ensure processes are fluid and well-tracked
Coordinate and distribute materials pertaining to FX Productions functions
Help update sales reports, distribution calendars, and brand presentations for FX original programming
Assist with analysis of series metrics, quarterly progress, eCommerce reporting and more
Distribute materials from other FX departments to FXP business partners in International Distribution, Home Entertainment, Digital, and Licensing
Coordinate review of licensed merchandise product submissions
Four year college degree in business, marketing, finance, film, broadcast, journalism, or communications strongly preferred
MBA a plus. Must have interest in the business and strategy of a studio, as well as its creative endeavors
Prior internship or other relevant work experience required. At least 1-2 years previous experience at a digital or marketing agency, studio, network or OTT content aggregator is strongly preferred
Strong skills utilizing Outlook, Word, Excel and PowerPoint required
Must be highly organized, detail-oriented, a self-starter, and able to multitask and prioritize effectively under limited supervision

Technical Program Manager, Brand Strategy Resume Examples & Samples

Define pragmatic architectures and solutions for high-value advertisers to build and execute effective advertising campaigns on the Twitter platform
Provide accurate work estimates and make resource requests and allocations based on project requirements and budgeted scope
Manage implementation projects, including client expectations and project risks. Track issues and develop mitigation and contingency plans
Produce and maintain core project artifacts including schedules, status reports and technical documentation
Participate in new business opportunities; develop technical implementation proposals and scopes of work, presenting at all levels of a client’s organization
Develop a scalable technology strategy and architecture recommendations for partner engagements
Serve as the primary technical contact for third-party vendors, identifying and documenting integration points
Define and document best practices, and contribute to company knowledge sharing efforts
Experience working cross-functionally against deadlines, delivering innovative technology for major brands and/or agencies
Expertise in managing complex projects, leading teams and managing client interactions for large multinational brands
Demonstrable leadership abilities in changing, ambiguous and challenging situations
Passion for web and emerging technology and software development, current with industry trends and their application
Excellent understanding of best practices across technologies (client/server-side, QA, deployment, project management etc.)
Strong grasp of architectural principles necessary for designing scalable, extensible and maintainable systems
Experience working with Twitter’s Streaming and REST APIs
Masters degree in computer science, engineering or a related technical discipline
Experience with agile software development methodologies and productivity tools
Hands-on development experience with highly-available, scalable software and services
Knowledge about Twitter platform functionality and ad products

Manager, Brand Strategy Resume Examples & Samples

Drive strategy, writing, design direction and overall development of corporate B2B brand and marketing collateral (decks, presentations, sizzles, key art, ads, promo materials, etc.) – on a global level
Create, manage and update portfolio of brand marketing assets
Oversee management of corporate website, including updates to content, messaging, and overall quality control
Work cross-functionally with sales, programming, marketing, events and design teams to establish narrative, creative, and messaging across a wide range of integrated marketing campaigns that touch the Maker brand – on a global level
Manage MarCom graphic designer for quality control, brand management, and general project scope
Create strong corporate and commercial story in presentation form, utilizing data and creative insights
Monitor, mine, and interpret key industry research and trends for internal use and circulation

VP, Brand Strategy & Campaign Planning, Mtv Resume Examples & Samples

Lead and oversee strategic planning for all series launch for MTV channel
Create and communicate the Creative Brief to creative teams
Manage project timelines in association with production management, including delivery of scripts, rough-cuts and final cuts on time and to the appropriate partiesfor approvals
Review and provide creative feedback to creative team of their work relative to strategic goals, concepts and execution
Collaborate with show producers & creators to assure strategic buy-in on promotional direction for series launch campaigns
Direct management of team to include two project/campaign managers and 1 director of strategy
Work with VP Creative Director and VP Creative Ops to assign production workload
Conduct performance reviews and help set goals for creative staff
Work with and receive input from Editorial Director to help push creative/script boundaries
Exceptional written and oral communication skills; with direct past experience in writing and brief creative teams on the Strategic Creative Brief
Undergraduate degree; or equivalent management experience required
Proven leader with demonstrated experience in building strategic creative plans

Brand Strategy MBA Intern, Studios Resume Examples & Samples

Work collaboratively with cross-functional teams on develoAping strategies and the consumer experience across in-home windows for both physical and digital products
Support release planning projects around street dates, including partnering with brand leads and contract administration teams for each title
Research industry trends, direct-to-consumer initiatives, and content strategies in competitive fields
Identify problems and provide thoughtful solutions to improve processes and communication
Help create presentations and other key documents that present clear messages and positive results
Collaborate with Cross Brand Strategy team to ensure projects are moving ahead and delivering on time
Experience analyzing data and streamlining outcomes for presentation to department and higher level executives
Desire to contribute to multiple projects simultaneously, and to be flexible and re-prioritize based on immerging department needs
Minimum 2 years experience using Microsoft Office suite (Outlook, Word, Power Point, Excel) required
Knowledge of next gen technology products, 4k, VR, etc
Experience targeting millennial consumers in the digital space
BA/BS from a 4-year university required

Director Brand Strategy Resume Examples & Samples

Help drive global media advertising strategy development for Cloud across all markets and work with our media agency to develop robust media plans for these countries
Partner with Global marketing and Marcom leads to compile key information to populate client input documents and brief agency teams for global media briefs and addendums
Build strong relationships with the C+E, Dynamics and Office Product Marketing Teams to understand business objectives, products and overall marketing plans
Encourage and implement test-and-learn scenarios and innovation in plans that deliver on campaign goals
Work with Research to establish media campaign success metrics/measurement and learning plans and work with agencies to evaluate campaigns accordingly; revise strategies, optimize plans and other executions as necessary
Publish Global Media Briefs to all markets and present Global strategies and ensure that media plans drive business and build brand affinity
Manage media agency relationships and their work on in-market campaigns
Ensure that plan submissions are delivered on time, are strategically and tactically sound and adhere to global guidance
7-8 years of media experience within a media agency or client-side
B2B experience working across all media channels including broadcast TV, online video, digital, social, SEM, OOH and Print
Experience in US media is required; global media experience a plus - must have strong digital experience
Experience using data-driven media tactics including advanced targeting, programmatic buying and knowledge of addressable TV
Strong analytical capabilities including media optimization, analytics and measurement experience
Excellent organizational, written and verbal communication and presentation skills
Exceptional communication and networking skills, including demonstration of success driving cross group coordination and collaboration across diverse teams
Must have the ability to work under constant deadline pressure and manage multiple projects across multiple time zones
BA/BS in communications, marketing or related discipline required

Director, Brand Strategy Resume Examples & Samples

Minimum 8 years business experience, with majority in marketing, brand consulting or brand management – preferably within a global organization
Track record of success in developing and implementing brand marketing strategy ideally for global brands with multiple audiences
Strong working relationships with and management of external agency partners
Demonstrated ability to collaborate successfully in a highly matrixed organization
Proven ability to partner, communicate and manage/navigate through multiple disciplines and organizational groups
Experience building Executive Level communications and delivering presentations
Proficiency in Proficiency in PowerPoint, Word and Excel is required
Graduate degree required

Coordinator, Brand Strategy Resume Examples & Samples

Publish content to the Together Site and The Curve Report sites
Publish content (stories, photos, videos, blogs, etc.) to the Together social media platforms
Assist with concept ideation, organization and execution for both internal and external clients
Explore and recommend new ways to engage users and grow reach on all platforms
Keep apprised of all relevant client, industry and technology developments
Develop, and execute social editorial calendars
Monitor social channels daily evaluating success of editorial calendar, sourcing new content and necessary responses
Manage digital communications including client newsletters, and any additional campaign e-mails
Identify and interpret social media trends for brand benefit
Coordinate department-wide lunch and learns on digital trends
Assist with ongoing property outreach including scheduling monthly and one off meetings, requests for materials, and tracking of website and social updates
Bachelor’s degree in marketing, communications or similar field
Minimum 1-2 years digital marketing/social media experience
Strong conceptual and strategic skills
Familiarity with the creative community, especially writing and great conceptual thinking
Present award-worthy book/reel/site, showcasing ability to execute amazing creative in addition to ability to write across different medias (print/broadcast/digital)
Solid knowledge of all things digital across variety of mediums/medias
Good contacts with outside vendors
Proactive thinker
Can handle several projects at once
Ability to take creative direction and implement changes
Willingness to travel and work overtime, and on weekends with short notice
Must be willing to work in New York, NY
Must be 18 years or older

Marketing Specialist, Brand Strategy Resume Examples & Samples

Execute flawlessly against the 2016 paid media, owned media and social media brand marketing plan
Think strategically to identify categories of brand content that can be developed to grow our business, achieve client-centric goals and retain existing clients
Grow and optimize website (intranet and external TWCM Site) and Social Media traffic/engagement
Identify the most effective B2B paid media channels to impact brand awareness, consideration and sales close, including online, mobile, direct mail, print and out-of-home
Stay abreast of competitive trends and messages as well as break-through and innovative direct marketing practices (i.e. Webinars, videos, etc.) and social media executions
Work with creative, product marketing and other internal teams for concept development in ongoing and seasonal campaigns. Serve as key contributor to the brand strategy team to learn about all new products, enhancements and other client initiatives to better inform future content marketing opportunities
Develop and maintain a functional social media calendar for marketing content creation and implementation
Contribute to social media best practices and trends as well as provide insights to achieve brand and business objectives
Continually evaluate social media and digital landscape for innovative/new platforms being launched to determine viability for brand and how to implement into digital/overall marketing strategy
Provide feedback, observations and insight from our audiences to help improve our online assets (external TWCM Site and intranet)
Gather data, perform analysis, and make recommendations based on those results
Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels including online, social media and email
Bachelor or Master’s degree in Marketing or Business
3-5 years of marketing experience with brand management and social media marketing background preferred
Exposure to working with cross-functional teams – ability to influence, overcome resistance/obstacles, solve problems by being proactive
Strong time management and project management skills
Solid understanding of brand marketing, social media marketing & media planning
Analytical thinker with ability to synthesize complex data and make it simple
Excellent communication skills – both oral and verbal
Ability to prioritize multiple projects and work in a fast paced environment with tight deadlines
Comfortable with and interested in digital technology and media – ability to understand digital technological features and clearly communicate consumer benefits

Director, TNT & TBS Brand Strategy Resume Examples & Samples

What do people think of our brands at the moment?
What brand perceptions do we want them to have?
How are our show launches and social content affecting those perceptions?
How do we measure this perception in such a way that we can isolate the drivers?
What's the right multiplatform brand approach given rapidly changing consumption habits?

Regional Brand Strategy Planner Resume Examples & Samples

Providing the creative team with a clearly defined creative brief that contains concise information on the business issue to address, key objectives, target audience, relevant product strengths, messaging strategy to elicit desired actions
Gaining a comprehensive context for advertising strategies by analyzing a wide range of information in great detail including demographics, socio-economics, cultural, competitive, market share, funnel measures, advertising effectiveness, performance
Works with Analytics to dive into data and find the hidden gems that reveal true consumer insights
Identifies cultural and other key trends to develop insights into the category, brand, and consumer
Develop and share regional brand tracking efforts with internal teams and clients
Competitive audits and analyses: Staying on top of trends and key competitors
Play a key role in the development and presentation of regional communication plans specific to creative targets, strategies, messaging
Leading regional communication effectiveness tracking efforts
Liaising with clients to identify specific business goals and develop ideas. Advise on possible approaches or adaptation of approach to the target market
Supports/facilitates the mandatory adherence to ISO9001 requirements, processes and procedures
Requirements: 7+ years experience in brand planning
Bachelor’s Degree Knowledge and understanding of both brand and retail, and what makes effective communication
Must be curious, enjoy problem solving and be proficient at using various research and data to develop insights that tell a story and inform the strategy
Solid ability to think both analytically and conceptually
Must work well independently as well as with a cross functional team
Familiarity with mTab and Polk a plus
Strong presentation skills required
Travel is required

Assistant Manager, Brand Strategy Resume Examples & Samples

Sits in high level marketing meetings and tracks progress, action items, and discussion
Follows up appropriately
Traffics materials delivery deadlines and ensures campaign elements and executions remain on track
Responsible for global marketing filmmaker presentations, from concept design to proofing, using software such as Adobe Photoshop, Illustrator, InDesign, PowerPoint, Keynote, Acrobat, etc
Technical and artistic expertise to convert marketing execution ideas to visual form and place in graphic environments conducive to selling on sight
Ability to translate abstract concepts to elegant visual representations
Regularly conducts competitive forensic marketing analysis, detailing granular worldwide marketing efforts and offers interpretations of high-level strategy from these executions
Tracks global internal marketing campaigns’ development and helps manage internal digital systems, ensuring campaign data is current and updated regularly by responsible divisions
Supervises the department's intern
Builds and maintains departmental graphics library
Adapts keyart for presentation use, or develops original looks consistent with film positioning when necessary
Stays current on latest technologies and design trends
Some overtime required; willing to arrive early and stay late when necessary
Excellence in graphic design and visual communication and a strong command of marketing concepts
3-5 years graphic/presentation design experience
Studio marketing or relevant experience at marketing agency
Basic professional video editing skills; ability to trim and combine clips
Software: Expertise on Mac OS. Expert level knowledge of PowerPoint, Keynote, and Adobe Photoshop, Illustrator, Bridge and Acrobat. After Effects or other animation software as well as web design experience a plus
Excellent oral and written communication skills; a relentless proofreader
Multitasking and prioritization to meet deadlines

SVP, Director Brand Strategy Resume Examples & Samples

Strategic lead for key agency accounts and interaction with C-Suite clients, becoming a trusted partner
Partner for the Executive Creative Director & inspiration for the Creative Department
Anchor and springboard for integrating other strategic capabilities: Account Management, Media & Strategy & Analysis
Key player for New Business; Act as agency thought leader at industry events
Oversee career development and growth of individuals in planning group

Director, Brand Strategy & Management Resume Examples & Samples

Candidates should have 10-12 years in brand and business-building roles (i.e. analytics, development, marketing etc.) including a minimum of 5 years senior-level experience driving marketing or brand strategy and execution either on the corporate or agency side
Consumer branding, naming and architecture experience is essential. Technology branding experience is preferred
Master’s degree or equivalent experience is required
Keys to success include
Demonstrated strength managing teams
A passion for details, decision-making and action-over-opinion
Fluency in corporate objectives, marketing objectives, and business and technology strategies
Ability to shape and harness qualitative and quantitative research to drive good decision-making
Ability to simply explain and apply complex concepts and research outputs
Strategic understanding of the relationship between brands, names and architecture as it relates to a wide range of marketing communications, e.g., advertising, public relations, internal communications and visual identity
Strong interpersonal, negotiation, impact and influence, and conflict-management skills
A track record of success working in a consultative or advisory capacity at all levels of top-tier organizations
A track record of success in the consumer branding/marketing strategy arena
A track-record of building sustained relationships with senior leaders in an environment where you had to consistently message new or unpopular thinking
Ability to teach and mentor more junior colleagues, helping them learn new skills and methodologies
Strong interpersonal, negotiation, and conflict-management skills

Director, Employee Brand Strategy & Advocacy Resume Examples & Samples

Develop employee engagement programs and strategies to promote the companys brand story internally
Build partnerships and relationships across the company to help drive the employee engagement agenda
Create the strategy for and manage internal marketing campaigns to tell our brand story, collaborating with design and content teams to identify appropriate resources and distribution channels to execute on assigned communications projects
Track effectiveness of programs leveraging data to continuously evolve the strategy and improve outcomes
Propose innovative approaches and solutions to engage employees and bring excitement and new experiences aligned with company culture and brand
Help unlock and inspire employee advocates to tell our purpose story
Bachelors degree in journalism, communications, public relations, marketing, or a discipline
Minimum 7 years of corporate strategic internal communications, employee engagement experience within a company or a communications/PR agency, or brand strategic planning
Experience leading and directing projects, staff and vendors
Clear, concise and confident written and oral communications skills
Demonstrated ability to build strong relationships across complex organizations and at all levels
Experience developing and executing strategic plans
Established success in creating and applying unconventional solutions
Ability to successfully supervise multiple projects under tight deadlines
Knowledge of enterprise collaboration and networking tools such as Sharepoint, Jive, Connections, etc
Knowledge of financial services industry a plus

VP, Brand Strategy Resume Examples & Samples

Work closely with the East SVP to develop a strategy to achieve growth goals for your team and book of business
Manage and further develop an existing sales team that is already strong, and recruit, train, and develop additional team members
Make regular, high level sales calls to have a presence in the marketplace and actively engage in the team's success
Take leadership on influencing products, solutions and communication within the vertical that you manage
Achieve or exceed goals on a regular basis
Manage BuzzFeed's Canadian sales team; work internally to ensure that we have the right products in market; create a strong presence for BF in Canada

VP, Brand Strategy & Consumer Marketing Resume Examples & Samples

Works with programming team to understand series and development pipeline, as well as provide constructive feedback to make pipeline stronger
Sits with scheduling regularly to understand strategy and to coordinate initiatives
Works seamlessly with research to understand audience, top shows and means of viewing as well as other important data in order to craft insights for various internal teams
Works seamlessly with VP, Brand Strategy, to coordinate one sheet & brief process – managing workflow and timeline to distribute to external teams and partners as well as inputs around different areas Brand Strategy should consider
Works with digital, affiliate, press, ad sales and international to ensure each has strong knowledge of brand, audience & priorities in addition to understanding what they might help contribute in support of these priorities
Works with SVP & VP, Brand Strategy to influence and guide brand language related work; from language to positioning and filters
Works as an extension of research to understand any and all current viewer trends and reports findings to marketing team at large as well as all external departments
Condenses information from media agency and social team on campaign performance to help refine brand and campaign strategy and creative daily
Regularly meets with vendors to understand value proposition each brings and chases new and emerging platforms within the space to understand how they might help the brand
Keeps tabs on competitive within the market to report on effective tactics, new trends and unusual business models

Global Brand Strategy Resume Examples & Samples

Monitor and coordinate the implementation of regional Nissan Brand Strategy plans
Coordinate data integration and diagnosis analysis for Nissan’s Brand Power Model
Support the development of brand tools
Brand Power Model diagnosis development for the markets in the Americas and AMIE
Coordinate data collection and analysis with regional teams and external supplier
Facilitate the development of the regional strategy in conjunction with the regional teams and regional brand engineers
Monitor and analyze regional brand performance versus regional strategy and midterm objectives, proposing counter measures where appropriate
A strategic thinker whom posses the ability to work across regions, with a variety of key stakeholders in order to deliver against company level targets and beyond
Strong influencing and communication skills – written and verbal – to a diverse audience and the ability to facilitate discussions to reach consensus
Highly motivated, independent thinker with a proven ability to work effectively as part of a cross-cultural, cross-functional team
A proven ability to develop strong working relationships remotely, with minimal face-to-face interactions
University degree or equivalent in business management, marketing/brand strategy or other related
Demonstrable experience in Midterm strategy development, preferably within a brand, communication or product environment is essential
International experience in Marketing or Communication would be advantageous
Advertising, PR or brand strategy agency experience would be beneficial

SVP Brand Strategy, Central Resume Examples & Samples

Developing a strategy to achieve growth goals for your team and portfolio of business
Develop best practices and discipline within the team, so that BuzzFeed is considered a top partner with its clients
Work closely with our client services, creative services and video teams to ensure that BuzzFeed is meeting our clients' needs in a timely high quality manner
Collaborate with our US editorial team to introduce sponsorship opportunities around new editorial launches
Collaborate with US colleagues to lead local teams, apply best practices and localize our product and offering
Extensive experience of digital sales, including direct management experience
Understanding of content and how to use data and insight to drive revenue
Knowledge of social media ad offerings from Facebook, Twitter, Snapchat, Instagram
Ability to attract, retain and develop salespeople at all levels
Results orientated and proven performance
Proven ability to scale and manage large partnerships
An entrepreneurial spirit and innovative mindset to leverage all the amazing possibilities at BuzzFeed
Excellent experience at dealing with C-Suite contacts in both agencies and clients within the Central region (Chicago, Detroit, Minneapolis, Ohio)
Ability to think on your feet and ideate on the spot as opportunities develop fast
A team player that will enjoy working with other highly talented sales execs who are on a mission to build this business
Preferred experience operating in a cross functional global organization

Director, Media Brand Strategy Resume Examples & Samples

Provides direction and oversight to the brand media and engagement team that sets the B2C strategy for Autotrader and Kelly Blue Book media planning and buying across TV, digital, radio, out-of-home, and media-based sponsorships
Provides direction and oversight to the brand media and engagement team that sets the B2B strategy for Autotrader and Kelly Blue Book media planning across digital, radio, out-of-home, print, etc
Owns and manages media agency relationship to include management of scope, contract, etc
Leads team responsible for B2B and B2C social media strategy, partnership with PR, editorial and product. This team’s responsibilities include community management for Autotrader and Kelly Blue Book as well as creative development for social assets as related to ongoing social strategy
Partners with traffic acquisition team on all media campaigns for holistic planning across brands
Partners and provides input and recommendations for overall media mix modeling and Communications Plans across Autotrader and Kelley Blue Book (B2C + B2B)

Brand Strategy & Innovation Director Resume Examples & Samples

BRAND GROWTH STRATEGY
Marketing concepts: knowledge of and ability to apply basic marketing concepts (e.g. brand positioning, brand architecture, SWOT analysis, competitive assessment, marketing objectives / strategies, consumer segmentation) used in the development of marketing plans
Brand marketing development: ability to lead the development, communication and stewardship of brand positioning, architectures and policies / guidelines
Brand marketing strategy: knowledge of information used to define brand strategic corridors and develop appropriate business solutions
Creative brief development: knowledge of the creative brief development process
Creative concept evaluation: ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact
Marketing operating strategies: knowledge of and ability to apply basic marketing operational strategies (e.g. media planning, pricing strategies, trade/consumer promotions) used in the execution of marketing plans
Marketing research application: ability to leverage research results into actionable marketing and business building initiatives
Consumer knowledge: knowledge of in-store consumer purchasing behavior
Passionate to make things happen
Ability to work through ambiguity and convey perpetual resilience
Strong presentation skills and ability to wire and present to senior leadership
Creative thinker and problem solver with a passion for innovation and building something new
Strong self-motivator, capable of setting an agenda, soliciting alignment and actualizing goals
Excellent multi-tasking, project management and prioritization skills
Demonstrated ability to lead cross-functional teams and effectively influence an extended organization

Brand Strategy & Marketing Coordinator Resume Examples & Samples

Provide administrative support to SVP and VP including managing their schedules, making travel arrangements, anticipating needs, completing and tracking expense reports, coordinating and scheduling meetings, typing presentations, setting up video conferences and helping resolve issues with technical set up and equipment. Proactively manage administrative duties
Provide accounts payable assistance to team members. Manage invoice processing and budget reconciliation. Investigate/resolve discrepancies with invoices, expense authorizations and forecasts
Collect materials from different divisions and external partners, share assets, create folders and prepare deliveries, upload brand elements and marketing project on sharing platforms
Provide assistance to the whole department, including the Buenos Aires based, on a project basis which includes, but is not limited to, assisting with creative production support, executional aspects of brand marketing campaigns, etc

Brand Strategy & Marketing Coordinator Resume Examples & Samples

At least 1 year experience in a marketing type role preferable
Must be able to prioritize tasks appropriately and handle multiple projects simultaneously
Strong inter-personal skills as well as strong written and oral communication skills to effectively work with other people and/or departments
Proficient in Microsoft Office Suite and Apple applications. Must be technically savvy to work with video conferencing, webinars, conference calls, Quicktime/Real Player and office communicator

Global Brand Strategy & Marketing Resume Examples & Samples

Develop, articulate and implement clear and comprehensive marketing messages to the overall marketplace and the internal organization, leverage analytics and use a data-driven approach to identify trends in the media industry; implement performance metrics to evaluate marketing initiatives
Communicate with, inspire, and support domestic and international teams
BA/BS degree required; MBA a plus
At least 8 years of brand marketing experience, including experience on digital platforms and entertainment marketing. Experience with heritage brands and revitalizing them for new generations
Performance history of driving results in a high-energy, rapidly-changing, collaborative environment
Proven willingness to take chances and be at the forefront of marketing strategy, whether by type of media or style
Keen understanding of consumer trends, especially as they relate to diverse genres, modes of consumption and viewer demographics
Expertise using data and analytics to support marketing strategies

Head of Marketing & Brand Strategy Resume Examples & Samples

Minimum 15 years of television series marketing or content distribution/syndication marketing
Minimum of 3 years of experience in scripted marketing content
Marketing experience within the kids content space
Strong interpersonal skills with ability to work collaboratively with clients, coworkers, and other divisions within the organization
Proven strong leadership skills, with the ability to manage a large department, and successful track record of a forward-thinking vision
Demonstrated ability to thrive in a fast-paced team environment in order to create an environment that nurtures creativity and break-through strategies
Ability to challenge/influence top executives; flexibility to take ideas/insights
Strong Executive Presence
Self-driven, confident, resourceful, flexible, adaptable and resilient
Ability to multitask, deliver on multiple projects, meet tight deadlines, and be decisive under pressure
In depth knowledge of current marketplace developments for both TV and film
Strong knowledge of vendors and external partners

Director of Media, Brand Strategy Resume Examples & Samples

Develop media objectives, strategies and overall plan direction to drive brand awareness and consideration for XFINITY via all media channels including, but not limited, to display, broadcast, publishing, out of home, social, mobile
Develop approach to build joint business partnerships with key media partners that drive efficiencies, create innovation, and enables organization to be future ready
Develop plans based on consumer insights, audience segments, business and brand objectives to deliver cross platform media strategies throughout the consumer journey
Drive total market approach to media that incorporate key audience segments
Ensure strategies that align with latest consumer and media trends and emerging technology
Understand and deliver against key success metrics throughout communications development
Provide reporting and share results during and after campaign execution
Steward multi-million dollar media budgets across all media types
Manage media agency to develop media strategies and plans that align with business objectives; track campaign analysis, optimization and reporting
Partner with Brand teams to ensure coordination of media with creative efforts, content and experiential marketing, and partnerships to maximize impact
Partner closely with Activation and Stewardship teams to ensure flawless execution of all media campaigns
Experience managing large scale brand budgets
Education Level-Bachelor's Degree or Equivalent
Communications / Public Relations
Years Experience Generally requires 10+ years of related experience
Experience with media measurement technologies including marketing mix modeling and media attribution solutions preferred
Advertising agency, broadcast or cable media planning experience preferred
Excellent analytical, quantitative, organizational and prioritization skills
Collaborative and empowering approach to team and project leadership
Self-driven, confident and analytical
Must be a problem solver, innovative, proactive and a strong team player
Proficiency in Microsoft Excel, Word, PowerPoint, etc
Authoritative, leadership presence and presentation skills
Ability to prioritize and organize issues/projects

Manager, Creative Brand Strategy Resume Examples & Samples

Take brand ownership and provide the overarching vision, mission, goals and strategies for the brand
Collaborate cross-functionally (Customer Experience, Digital, Product Development, etc.) to ensure ongoing alignment and to deliver effective brand strategies
Manage the brand identity and expression across all channels; ensure the voice of the brand is aligned to strategic plan, and design campaigns and promotions that stimulate existing customers and attract new ones
Own and deliver strategic analysis of specific marketing opportunities
Analyze, on a continuous basis, brand positioning in the market and crystallise targeted consumer insights
Translate brand strategies into brand plans, brand positioning and go-to-market strategies
Continuously innovate to gain market share and establish our leadership as a global fashion retailer
Develop new, 360º creative approaches
Measure and report performance of all marketing campaigns, and assess against goals (ROE and KPIs)
Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
Brainstorm new and innovative growth strategies
Manage team and performance, and ensure content strategy is integrated within brand strategy
Bachelor’s degree in Advertising, Media studies, Commerce/Marketing, or a related discipline
Minimum 8+ years experience in multi-channel environment, content creation, and brand strategy
Experience in fashion an asset
Experience managing a team
Excellent writing, and an outstanding command of the English and French language
Autonomous
Exceptional creative vision
World-class creative approach
Passionate about popular culture
Very strong organization and prioritization skills
Up to date with latest trends and marketing best practices related to the fashion industry
Proven ability to lead and coach others

Director Global Brand Strategy Resume Examples & Samples

Grow Brand Value
Responsible for developing and managing a consistent approach to developing Brand strategy amongst several brands, globally. Including, but not limited to: brand positioning, personality and measurement KPI’s. This includes managing one Global Brand Architecture and multiple Brand Frameworks
Develop and execute strategies for bank wide, brand strategy adoption and engagement. This entails working in close collaboration with the Country Marketing Heads and Public & Corporate affairs to ensure consistent messaging and approach
Support the Business
Have a strong knowledge of our Business drivers in each of the countries we operate in, and how marketing can drive business results. This will be used to inform brand strategy, marketing planning prioritization and standardized campaign strategy processes
Understand the changing Digital landscape and customer experience, what it means for our consumers, and what that means for our brands moving forward. This knowledge will be used to inform future brand growth strategy, and help us implement best in class marketing practices
Understanding our Customer to inform Brand and Marketing strategies
Develop standardized practices that enable our marketers globally, to turn data, consumer insights and past program learnings into compelling customer centric campaign strategies
Manage a Team that are subject matter experts on how to develop compelling campaign strategies and drive results that align with brand strategy. This will entail working closely with Global Brand & Customer Insights. This includes developing and managing Global Campaign Briefing templates, Global advertising guardrails and measurement dashboards to be rolled out globally amongst all marketers in the Countries we operate in
Manage a high performing team, that focuses on collaboration and operates as a Centre of Excellence for our Country marketing Teams
Demonstrate superior leadership skills including: growing the capabilities of your team, making informed decisions and forming relationships with key stakeholders throughout the organization
Work closely with the Director, Brand Marketing enablement to ensure best in class creative practices that align with our brand strategy
Work Closely with the Director, Media Planning & operations to ensure strategies are in line with our multi-channel media mix and Global media strategy
Global Integration
Manage a Team that sets the annual Global Marketing Objectives and the Annual Planning Process. This includes working closely with the CMO office and the Country Marketing Heads. Responsible writing the Global Marketing plan, including identifying opportunities for how Center can support the Country plans. This also includes identifying opportunities for Global Campaign platform development
Set and lead marketing strategy for Global partnership opportunities. Support the International Bank in their partnership opportunity assessments and activations, leveraging results from the Canada Partnerships Marketing team
Extremely collaborative professional
Results oriented leader
Strategic thinker with experience in Global brand building
Experience in strategic influencing and multi matrixed organizations
Experience in how to effectively manage multiple internal and external stakeholders, in multiple geographies
Enjoys a fast paced environment
Strong communicator – effective listener and emotional intelligence
Ability to problem solve complex challenges with multiple stakeholders
Language Skills: Bi-lingual an asset

Analyst, Brand Strategy Resume Examples & Samples

2-3 years excelling in a field such as consulting, business strategy, brand strategy, brand management or planning. MBA or equivalent welcomed, but not necessary
Outstanding communications, writing and interpersonal skills in English and native Mandarin Chinese
Strong analytical skills with experience in quantitative and qualitative research and analysis; intermediate to advanced knowledge in research tools, including SPSS and Excel preferred
Excellent business intuition & structural thinking, ability to connect the dots and understand client implications
Ability to thrive in team situations, actively contributing thinking that enhances and/or challenges key assumptions, and understanding how to successfully leverage junior and senior team members
A passion for learning, problem solving, creative expression and improving the way companies relate to customers
A willingness to push your thinking, attack issues from multiple angles and stretch yourself to provide outstanding brand ideas to clients
A self starter who takes initiative and doesn’t wait to be told what to do
A team player who pitches in even if it is not necessarily on your assigned project
A multi-tasker who is able to juggle multiple engagements and switch gears between different industries quickly
Openness to travel, seeing things in new ways, and exploring new ideas
Demonstrate high quality/accuracy standards
Demonstrate ability to set priorities and manage time independently

Senior Manager, Brand Strategy & Innovation Resume Examples & Samples

Quick and thoughtful packaging of strategic recommendations into smart, concise marketing collateral and proposals
Attend Client and Agency meetings to learn about new initiatives and to present recommendations
5-7 years building cross-platform digital marketing programs
Strategic, creative thinker with the ability to turn idea into holistic content programs
Strong attention to detail, organized and good management skills
Ability to work well with different stakeholders across organization
Proficient in Keynote

Global Director of Brand Strategy Resume Examples & Samples

A minimum of 10 years experience in a pure brand consulting agency (or any equivalent)
Experience in B2B clients
Specialization in Brand Migration
Manager of a team (cross-country)
Ability to work within cross-culture dynamics

Brand Strategy Resume Examples & Samples

Conduct research and analysis to identify latest trends in general market and multicultural marketing across all industries
Support 2016 strategic testing plans ranging from agency coordination, creative development, competitive research, internal sharing, and ad-hoc projects
Assist in exploration of key segment targets for strategic testing in 2017
Participate in implementation of project management tools and methodology
Strong communication skills (verbal and written)
Effective and engaging collaborator
Interested in strategic brand marketing/brand strategy
Possess attention to detail, natural curiosity, and positive attitude
Minimum 3.5 cumulative GPA. Additional requirements might apply

Senior Program Manager, Brand Strategy Resume Examples & Samples

Participate in the development and execution of the Enterprise Sponsorship Strategy working with the Enterprise Sponsorship Management team and SBU partners
Participate in the development and execution of the Enterprise Brand Strategy, working with SBU partners
Participate in the development of exploratory opportunities to advance the enterprise brand and serve as day to contact on key strategic projects
Effectively manage agency and vendor relationships
Work closely with the Insights team on the development of KPI’s that measure impact of Brand and Sponsorship efforts
Lead strategic development process for sponsorship activation; ensure that proposed activations drive towards portfolio level objectives, as well as program KPIs
Plan, organize and coordinate assigned programs to ensure accomplishment of financial/budgetary goals
Conduct department-wide program planning with wide range of internal and external partners and agencies to ensure appropriate design and delivery of programs
Partner with all levels of marketing management, as well external partners
Frequently work cross-functionally and with external stakeholders
Bachelor's degree (with a concentration in Marketing, Business Administration or Communications preferred) or equivalent experience required
5-7 years of relevant and progressively more responsible experience within a marketing driven organization
Experience working with and/or managing outside agencies
Ability to work in a fast-paced environment and work on multiple priorities. Strong knowledge of relevant technologies
Solid strategic, analytical, organizational, communication and presentation skills
Highly collaborative with the ability to effectively interact with all levels of the organization

Global Brand Strategy, Senior Director Resume Examples & Samples

Owns the seasonal strategy creation process for the Brand
Drives the effective strategic planning process and provides tools and thought-leadership to improve marketing across the organization
Set brand priorities and drive horizontal strategies where appropriate
Oversees the shaping and development of business unit strategies
Ensures that BUs and horizontal functions plan for and execute effectively against their business strategies and operating targets
Assumes responsibility for the portfolio of initiatives and activities within the brand organization by driving focus and ensuring priority topics are followed up on
Strategic, ‘Big Picture’ and conceptual thinker
Is ‘Consumer Obsessed’ - identifies emerging niches concepts and strategic opportunities for the company
Lives, Shows, Coaches - establishes a collaborative culture for enduring partnerships
Team Leadership: view of individuals, delegation approach, results management
Commercially astute and profit-driven
Strong attention to detail, results focused
Ability to steer multiple stakeholders within the organization
Strong negotiating and influencing skills
Strong interpersonal and communications skills
The ability to work independently and be flexible to changing priorities in a fast-paced environment
Strong passion for and knowledge of organizational processes / capabilities and organizational development
International and multicultural work experience a plus
Proven analytical problem solving skills and prior experience with advanced data analysis
Experience with a matrix organization where influence must replace control
Strong MS Office skills (Word, Excel, PowerPoint)

Senior Brand Strategy & Marketing Technologist Resume Examples & Samples

Develop annual plan to raise awareness for the JLL Income Property Trust product offering through effective communications, thought leadership, events and brand experiences
Leverage technology to create unique outreach platforms and trackable email communications for partner firms, financial advisors and potential investors
Film and interview portfolio management, senior leadership, and internal research teams regularly to create informational video series and podcasts
Design and execute brand experiences at sponsored trade shows and conferences, including periodic participation at marketing conferences, real estate research forums, and executive education programs to stay up to date on industry trends
Generate compelling media content and steward thought leadership initiatives for the product’s in-person, online, Salesforce, and social media distribution channels
Source and manage design agencies, technology vendors, and marketing associate interns as needed to accomplish marketing objectives and elevate brand equity
Refine and proliferate the product’s key messages by designing compelling, consistent, and compliant marketing literature and trade show collateral
Develop and streamline brand events such as on-site and virtual property tours, networking hours and thought leadership forums for JLL Income Property Trust and similar LaSalle products
Master’s Degree in marketing or design such as an MBA or integrated MFA
7 – 10 years of experience in a brand marketing or design related role, preferably for a research or financial institution
Advanced proficiency in the Adobe Creative Suite (Illustrator, Photoshop, Premiere, After Effects)
Photography and videography skills a plus
Advanced proficiency in the Microsoft Office Suite (PowerPoint, Excel, Word)
Intermediate proficiency in email marketing tools such as Salesforce’s Pardot, as well as ability to learn similar products
Ability to navigate through a corporate structure and operate in a highly ambiguous environment
Detailed-oriented, with excellent written and verbal presentation skills
Journalism or design interviewing skills preferred
Interest and working knowledge in real estate and financial services a plus

Senior Manager of Brand Strategy Resume Examples & Samples

10+ years of relevant industry experience – hands-on DMP experience a plus
History of telling cohesive stories using big data
Strong presentation skills and executive presence
Knowledge in all aspects of digital advertising, data-driven marketing and measurement analytics
Demonstrated ability to self-motivate, work in teams and be flexible within a fast-paced and changing environment
BA/BS degree required, advanced degree preferred

Director, Global Brand Strategy Resume Examples & Samples

A minimum of seven (7) years of experience developing strategic plans that identify consumer and commercial priorities and trends
A minimum of two (2) years of leadership experience at the Manager and/or Senior Manager level with the ability to build, inspire and focus a team on delivery
Ability to lead multiple priorities and projects; simultaneously with a proven track record delivering tangible business results
Mastery of written and oral presentation skills
Ability to travel as required (25%)
MA/MS Master’s Degree from a top tier institution

Associate Manager, Brand Strategy Resume Examples & Samples

Create and own decks that will be presented to external partners for potential promotions
Identify key opportunities in pop-culture for out-of-the-box integrated marketing campaigns
Create and manage production timelines for all partnerships
Coordinate communication for multiple large-scale, complex activations with brands and agencies
Measure and report on key success metrics

Director of Marketing & Brand Strategy Resume Examples & Samples

Demonstrated understanding of brand architecture, brand identity and brand positioning as it informs creative work in a complex,multi-layered organization
Demonstrated ability to manage the full spectrum of marketing communication channels, including experience with print publications, advertising, direct mail, e-mail, web-based communications, video and social media
Demonstrated talent for high caliber creative conception and writing
Bachelor's degree in marketing,communications or related field
Five to seven years progressively responsible experience in leadership positions
Excellent analytical skills and ability to exercise sound judgement
Demonstrated ability to plan, organize and manage both independent and team work projects: determine priorities,set deadlines and complete projects accordingly
Ability to function effectively in a fast-paced, deadline-driven environment that deals with high-pressure situations
Excellent interpersonal skills and experience working with senior executive-level personnel
Demonstrated creativity, flexibility and innovative thinking
Experience in or familiarity with higher education a plus
Familiarity with usability and Web accessibility standards (Section 508)
Proven success participating in cross-functional teams and strategic planning

VP, Brand Strategy & Campaign Planning Resume Examples & Samples

Lead and oversee strategic planning for all series launch for the MTV, VH1 & Logo channels
Define and communicate strategic positioning for series and events throughout organization
Initiate projects, in relation to programming calendar and marketing needs
Pitch out positioning/creative strategies to key constituents including EVP Marketing, GM, Series EPs and external creators
Collaborate with VP Creative to assure creative brief is clear, strategic and actionable for creative teams
Utilize & leverage Audience Research group to strengthen strategic brief and creative work: target audience insights, qualitatively test campaign concepts and quantitative testing
Communicate clearly and in a timely manner with all internal and external team members including VP Creative Director, VP Creative Ops, Editorial, Consumer Marketing and On Air Design
Responsible for guiding the development of the team, which includes all levels
Work with VP Creative Director and VP Creative Ops to assign production workload Conduct performance reviews and help set goals for creative staff
10+ years holding Marketing/Advertising positions, namely Account Directors & above at Top Advertising Agencies, Account Planners or Brand Strategists within Media companies
Strong and diverse client experience, Youth Centric and TV network clients a plus
Successfully managed a team of 2 or more
Strong mentoring skills and desire to teach creative team
Deep connection to local advertising/media community and people resources
Strategic power-house with extensive track record of delivering world class creative
Writes all Creative Briefs and can work closely with creative teams
Can effectively lead, both direct staff and indirect support staff in conjunction with projects
Strong presentation abilities as a means to build consensus around strategic objectives and project plans; can pitch
Can work closely with research to define knowledge gaps and desired insights to assure feedback is actionable and strengthens creative executions

Manager, Global Brand Strategy Resume Examples & Samples

BA/BS Bachelor’s Degree from top tier institution
A minimum of three (3) years of experience in strategy (management consulting and/or corporate)
Brand management experience
Hospitality experience

Digital Brand Strategy & Innovation Manager Becel Resume Examples & Samples

Central role for the cluster that owns the digital strategy for the Heart Health brand, leads the implementation and steers the digital agenda
Builds a network of excellence to share digital knowledge across the cluster and bring quality of our digital plans to the next level
Expert on digital marketing and capabilities for other brand teams in the cluster
Leadership: confident transformation & teaching agent - challenging status quo, identifying new opportunities & developing others. Influencing up, down, and across organizations with high level of EQ to influence and manage diverse groups of people. Lead by example to move the organization forward where in many instances knowledge levels on the subject are behind
Passion for growth: achievement and impact driven
Building collaborative relationships: being inclusive, effectively operating and cooperating within a complex matrix organisation, confident operating with multifunctional stakeholders
Accountability: holding self and others accountable for excellent delivery
Bias for action: taking initiative with a solution-oriented mentality
Core aspects underpinning all skills: consumer empathy, creativity, analytical thinking, rigour, sharp and inspiring communication skills, complex project management skills, business planning, leading teams
A business thinker, who has deep understanding of the 3 C’s (Consumer, Customer, Competition), trends, practices, information and insights impacting the business, enabling sound decisions to be made. Can focus the team and organization on the right issues to deliver targeted business results
Minimum of 6 years relevant digital marketing experience (ideally FMCG - Foods)
Proven track record in digital brand strategy, content development and brand equity management

Brand Strategy & Creative Coordinator Resume Examples & Samples

Provide overall, day-to-day customer service and support to ensure the effective execution of project objectives in marketing and campaigns. Including, but not limited to, ensuring materials are creatively designed within brand guidelines, client reviewed/approved, proofreading, copy editing, shipping materials, press checks and collaborating with legal/compliance for final approvals, assisting with tradeshows, and conventions or other events
Support inventory management for company store(s). Review daily/weekly inventory levels and follow processes/protocols to order new materials and/or replenish existing materials. Work in collaboration with internal department(s) and/or SBI(s) lead(s)
Provide support to team leads through all phases of program development, including but not limited to, research, preparing estimates for budgeting, project tracking duties, approval process, and working with necessary vendors to meet the client’s goals and objectives
Maintain and/or update creative libraries – upload, tagging materials for HIPAA purposes, version control of final files – along with data entry and reporting for quarterly dashboard summaries
Create presentations that include creative concepts to prepare for pitching ideas and live brainstorming sessions
1-3 years of Marketing experience required, preferably including branding, creative or copywriting experience
Basic understanding of Excel, Power Point, Word, Adobe suite, Outlook, Box and internet search capabilities
Have a basic understanding of printing and production processes, as well as familiar with vocabulary related to media files and design
Ability to pitch ideas and have problem solving capabilities to address client issues
Ability and willingness to work independently and as a member of a team; self-manage priorities, work, and time appropriately
Have strong written, verbal and presentation capabilities while working with all levels of an organization comfortably and confidently
Have strong knowledge of healthcare industry, marketing strategy, and customer service skills
College degree or Master’s degree with emphasis in either marketing or communication

Senior Associate Brand Strategy Resume Examples & Samples

Develop deep understanding of market / industry dynamics within an assigned region / brand group, leveraging both quantitative and qualitative inputs
3+ years of post-MBA experience including management consulting, in-house strategic/business development, private equity, and/or investment banking
Demonstrated leadership and excellent interpersonal and written/verbal skills
Strong analytical, quantitative, and strategic thinking skills
Self-starter / able to get things done without formal team
MBA or equivalent advanced degree
Consumer Packaged Goods/Retail industry experience
Top-tier management consulting firm experience

Director, Brand Strategy Marketing Resume Examples & Samples

Own brand strategy for customer acquisition including brand objectives, messaging, positioning, competitive response, marketing plans, etc
Author inspiring creative briefs. Be the primary stakeholder for all creative reviews, approvals and creative deliverables, striking an informed balance between consistency and flexibility
Ensure flawless development of brand marketing tactics and activations, with a focus on traditional advertising/promotion vehicles, specifically expertise in TV
Lead cross-functional projects for key initiatives, and work closely with Research, Direct, Products, Integrated Marketing, Channel/Local Marketing to ensure execution in market
Establish acquisition campaign objectives and budget, build discipline around tracking progress, soliciting feedback, and iterating to improve in market performance
Drive Strategy Decisions by facilitating the regular strategy development/planning process together with leadership as well as various marketing/acquisition teams to determine the strategic objectives, targets and initiatives
Coach & mentor direct reports, to develop skills across marketing disciplines
Bachelor degree is required; graduate level degree strongly desired
Minimum of 10 years in CPG, consumer technology and/or consumer brand marketing. Combination of agency & client experience is preferred
Proven experience owning and/or planning for mass media with expertise in TV media. Versed in above the line tactics including radio, sponsorships, social, etc
Demonstration of creativity and collaboration to further the brand vision with proven track record of innovation in a highly competitive landscape
Excellent teamwork and interpersonal skills with ability to influence and build strong working relationships at all levels
Confident, driven, self-starter with ability to work autonomously. Able to thrive in an ambiguous environment helping bring structure and delivering results
Outstanding writing, presentation and communication skills
Strong analytical skills including the ability to distill, synthesize, and draw conclusions on large amounts of data
Demonstrated ability to manage multiple simultaneous projects requiring frequent communication with superior ROI—from business case development through deployment
Aptitude for being organized with flexibility and for delivering results in a fast-paced environment
Analytical Rigor: Proven capability managing and interpreting quantitative analysis including primary and secondary research as well as marketing and business performance ; management of brand health and equity metrics
Turning Data To Insights: Demonstrated experience using hard data and metrics to measure performance and make adjustments accordingly
Stakeholder management: strong facilitation skills, ability to work up, down and across the organization is a collaborative, inclusive and productive manner

VP, Brand Strategy & Innovation Resume Examples & Samples

ShopStyle: Massive commerce platform influencing over $1 billion in annual revenue to our retail partners
Collective: Over 16,000 influencers across channels and unique passion points
PopSugar Studios: World class video operation generating more video views than any other women's lifestyle brand
PopSugar Must Have: Reaching 40,000 brand loyalists with first-look products monthly
PopSugar Motion: Industry-leading tech platform driving innovation across publishing, analytics, and commerce
Lead, mentor and inspire the Brand Strategy & Innovation team to ensure expectations of internal and external Clients are being exceeded
Ownership and development of POPSUGAR’s go-to-market approach including messaging and marketing materials
Spearhead the development of innovative ideas and marketing programs leveraging POPSUGAR’s full suite of assets
Partner with Sales Management to develop winning strategies and partnership programs for top accounts
Collaborate with internal teams, particularly Editorial, Insights and PS Studios to develop new marketing solutions
Partner with Marketing / Trade Marketing on the development of B2B messaging, campaigns and activations
Develop relationships with top Agency and Client partners
Provide market feedback to internal teams for the purpose of evolving existing solutions and developing new solutions
Conduct ongoing training with the Sales organization to ensure the team is properly messaging the POPSUGAR value proposition
Provide strategic input across the broader organization to ensure all teams are benefitting from market knowledge and relentlessly focused on innovation
10+ years marketing experience within digital media industry
Experience in leading strategic discussions with C-level marketing executives
Ability to inspire creativity throughout the organization
Proven track record leading and managing teams
Understanding of how to apply marketing strategy to create and activate ideas across social, experiential, and all forms of content with heavy emphasis on video
Heavy user of social platforms and insatiable curiosity for learning about emerging platforms
Experienced in distribution across owned, earned and paid media channels
Excellent written and verbal communication skills as well as design aesthetic, to effectively articulate information internally and externally
Avid reader and viewer of POPSUGAR content

Director, Brand Strategy & Naming Resume Examples & Samples

Lead naming for products, services, apps, and feature across the C+E portfolio
Run the Naming Council which is a C+E system for consistently developing the right names in partnership with Product Marketing, CMG Brand, CELA and Engineering partners
Lead the development of a brand narrative and strategy for one of our high priority businesses
Serve as a brand champion for marketing and engineering teams, investing in education as well as evangelism to build a brand driven mind-set
Excellent communication skills and the proven ability to influence at multiple levels of the organization
Fluency in turning product strategy and business objectives into clear brand and naming strategy
Proven ability to think strategically and creatively, while maintaining great attention to detail
Strategic mindset including interpreting data to inform strategy and execution
Natural leader with the ability to help, educate, and influence with high levels of ambiguity and tight deadlines
Ability to build strong collaborative relationships with a diverse range of partners

Technical Program Manager, Brand Strategy Resume Examples & Samples

Define solutions and pragmatic architecture for high-value advertisers to build and execute innovative and technically creative campaigns on the Twitter platform
Participate in new business opportunities in conjunction with Strategists and Sales teams; develop technical implementation proposals and scopes of work, presenting at all levels of a client’s organisation
Lead technical production of custom programs with focus on all engineering aspects of development, from start to finish, including working with third-party developers and internal engineering teams, as well as managing client expectations and project risks to ensure delivery in scope and on time
Provide accurate work estimates, track and resolve technical issues and make resource requests and allocations based on project requirements and budgeted scope
Produce, maintain and share technical documentation, from internal production and product guides to best practice sharing to client-facing content matrices
Develop and build scalable creative technology solutions, both with internal product teams and in partnership with external developers
Liaise with key members of the consumer and revenue product and engineering teams to ensure Brand Strategy has the necessary tools to build programs
Build strong cross-functional relationships in a global team to identify market needs and respond with localised solutions for regional teams and advertisers
Serve as the primary technical contact for third-party vendors, identifying partnership opportunities and integration points for specific projects
Experience with software development and methodologies
Experience in working with APIs and a strong understanding of their implementation
8+ years professional experience
Experience delivering innovative technology for major brands, agencies, or media partners
Expertise in managing complex projects, leading teams and managing client interaction for large multinational brands
Ability to work cross-functionally, across multiple timezones and on tight deadlines
Ability to spot opportunities in product roadmap and digital technology trends that can translate into creative advertiser applications
Ability to identify and secure key partnership that help scale custom advertising programs
English fluency required; additional languages a plus

Brand Strategy MBA Intern, Studio Resume Examples & Samples

Assertive, self-motivated, innovative, and passionate about digital distribution
Strong marketing/finance/solutions orientation
High level strategic thinking
Digital, Consulting, Engineering (project or operations management), or Finance background
Previous experience in brand strategy
Enrolled in an MBA program at a college/university taking at least one class in the semester prior to participation in the internship program, or recently graduated within six months at time of application

Senior Director, Brand Strategy Resume Examples & Samples

Build, maintain and expand client relationships through proactive outreach, strategic advice, activations, press and marketing
Train and organize brand strategy team with clear client list, target revenue goals, and monthly KPIs
Oversee client brand strategy work, content creation, and delivery of presentations, ideation workshops, activations for clients and trend treks to ensure quality and efficient work in accordance to client contracts
Oversee & support team on company-wide cross selling initiatives and pitches that have a clear Cassandra outcome
Support sales at external conferences with creation & delivery of capabilities and content including client case studies
Delivers select client presentations to live audiences
Proactively communicates with the Cassandra Insights and Research teams throughout the development of each new report to keep team and interested subscribers up-to-date on the latest research, data and insights and client’s industry verticals
Collaborate with Marketing on driving overarching marketing strategy for Cassandra brand
Direct, manage and mentor two talented team members
5 to 8 years in marketing & strategy
Brand strategy (agency or client) experience
Client services experience
Strong analytical skills, creating strategic stories through lens of client goals
Strong public speaking skills, and the proven ability to eloquently communicate complex information in a digestible and engaging manner
Proven managerial or supervisory experience
Experience and interest working in youth culture, generational trends, societal shifts, and evolving media

FP&A Manager, Brand Strategy Resume Examples & Samples

3-5+ years experience and ability to analyze financial statements, forecasts, month end close, budgets, variance analysis, etc
Intermediate to Advanced skills in Excel (v-lookups, pivots, functions) and PowerPoint
Ability to navigate through complex issues, interpret and transform financial data into recommendations to senior leadership
Experience using an ERP software preferably SAP Business Warehouse
Understanding of GAAP principles
Prior experience influencing and presenting to senior leadership
SQL and Access is a plus
Understanding of pharmaceutical industry, McKesson’s products and program offerings and distribution process is a plus
Ability to work collaboratively with groups from various depts and across multiple locations
Ability to manage multiple competing priorities to deliver results in a timely manner
Ability to set objectives and goals and organize work appropriately to meet goals

Director Brand Strategy Resume Examples & Samples

Create, execute and syndicate the marketing strategy for MGM Resorts owned brands
Collaborate with senior leaders on the brand strategy across owned brands
Manage and oversee the creation of all Owned Brand strategy and marketing (including campaigns for individual verticals)
Lead the brand strategy for the M life Rewards and HR/HR Recruitment including all related campaign deliverables. Manage creative partners in delivering campaign materials
Drive and support the governance of enterprise-wide marketing priorities. This may include governance of on-property owned assets, website assets (carousel), email content priorities, and various corporate initiatives
Manage and provides day-to-day oversight of agency partners. Actively manages scope of work and leads stewardship of agency deliverables
Manage and provides day-to-day oversight of SOW for internal agency partner to prioritize work and proactively manage demand. Responsible for effectively managing creative demands of all partners to ensure that internal agency partner workload is properly allocated
Responsible for managing the production budget for assigned brands
Stay current on key marketing trends, best practices and destination or economic research (LVCVA data, ANA information and relevant industry trends)
Partner with Creative Services leaders to develop campaign and marketing plans
Provide leadership to all internal brand strategy team members to optimize engagement, performance and job satisfaction
Collaborate and communicate with Senior Corporate business partners and leaders on key strategic projects and initiatives to achieve consensus and optimize execution
Manage Human Resources responsibilities for the specifically assigned areas; create and maintain a work environment that promotes client service, teamwork, performance feedback, individual recognition, mutual respect, and employee satisfaction ensuring quality hiring, training, and succession planning processes that encompass the company’s diversity commitment
Bachelor’s degree in Marketing, Advertising, Communications or relevant field
At least 5 years of experience in Marketing, Advertising, Events, Media, or other relevant area
At least 3 years of experience in a related field: agency, marketing/advertising within the hospitality/gaming industry, experience managing a staff
Strong project management skills, including the ability to multi-task large-scale marketing initiatives
Exceptional written and oral communication skills, including the ability to write a marketing plan that communicates high-level strategy and actionable tactics
Professional appearance, demeanor and a high degree of interpersonal skills
Able to lead and mentor a team
Work varied shifts, including weekends and holidays

Director Brand Strategy Resume Examples & Samples

Write and articulate brand books, setting all brand standards including other elements of the brand with the support of the Vice President of Brand Strategy and internal agency
Build annual marketing brand plans, based on input from Vice Presidents and guidance from the Portfolio Strategy team
Develop key presentations for the Vice President Brand Strategy to support senior leadership discussions on Brand Strategy
Develop consistent brand campaign and cross-channel strategy and socialize to property and corporate partners
Work with the Vice President and Guest Experience Director to customize corporate guest service standards
Review guest experience (GEM) reports with the Vice President; formalize insights and action plans, and follow-up on progress made
Surface and report opportunities to improve the holistic guest journey, and recommend on strategies to surprise and delight guests at each point in the guest journey
Develop strategy for CapEx projects that require strategy, brand development and asset creation, working with the Vice President Brand Strategy
Conduct property walkthroughs, engaging with guests and conducting guest intercepts
Manage M life Manager to ensure integration of M life into on-property experience and surface any opportunities for continuous improvement to the Vice President Brand Strategy and Loyalty teams
Develop ideas to enhance experience from industry & competitor best practices and share findings with Vice President of Brand Strategy and property partners
Engage with Corporate Training to ensure brand standards are infused into employee trainings
Manage Human Resources responsibilities for the specifically assigned areas; creates and maintains a work environment that promotes client service, teamwork, performance feedback, individual recognition, mutual respect, and employee satisfaction ensuring quality hiring, training, and succession planning processes that encompass the company’s diversity commitment
Bachelor’s degree in Marketing or a similar field or equivalent education and experience
At least 7 years Marketing experience, which included at least 3 years of supervisory/management experience

Creative Designer, Brand Strategy Resume Examples & Samples

Support UK Brand Strategy team across a range of design & creative needs – from building pitch materials, bringing to life big ideas, mapping out the stages of an idea using Twitter UX – to creating visually compelling presentation narratives and best-in-class case studies
Participate in internal brainstorming sessions to concept branded solutions that showcase elegant uses of the Twitter platform and meet brand objectives
Design cohesive sets of slides, templates, and visuals for presentations; support Brand Strategists and Brand Planner in shipping beautifully designed, elegant presentations
Forge relationships in the creative agency community by participating in best practice workshops and creating tools that help them understand how to best integrate Twitter into campaigns
Connect with Creative Specialists in Twitter offices around the world to share & learn from other regions
Bachelor’s degree in Graphic Design or related field with advanced design skills, or have equivalent experience. Video / Animation training and skills a bonus
2+ years experience in an advertising agency with digital focus, or related experience
Strong working knowledge of Photoshop, Illustrator, and Keynote; After Effects, Premiere, Cinema 4D desirable
A digital work portfolio that showcases an excellence in visual design & creative strategy
Desire to stay current on new digital advertising technologies and Twitter related ecosystem partners and their capabilities
Ability to handle and prioritise multiple projects and to adjust to inevitable changes in timelines, deadlines, and project goals
Strong communication skills, and the ability to work well both independently and in a cross-functional team environment

Manager, Brand Strategy Resume Examples & Samples

Work with cross-functional stakeholders to build strategic project briefs in line with brand strategy and facilitate regular team meetings
Outstanding resource and budget management skills
Experience in a client service role or in a marketing communications function
Strong leadership skills with the ability to lead, manage and train others
Experience managing the creative design and production processes for the development and delivery of print or multimedia communications

VP, Brand Strategy Resume Examples & Samples

Strategic planning and the ability to get beyond tactics and commercials to develop compelling and cohesive strategies that result in long-term partnership and platform development with brands
Deep Knowledge of brands and agencies and the ability to integrate into planning and campaign development with clients, media and creative agencies. A real understanding of the process, roles and realities of selling in big ideas and shifting spend is critical
Passion for ideas and pitching. This person will love ideating, innovating and selling ideas. World class pitch development skills are at the core of this job combined with the ability to learn fast and scale from the single pitch to developing systemic ways to win at scale
Ability to understand today’s media landscape while watching for upcoming trends. A proven track record and experience driving innovation and being a change agent in their prior roles
Master collaborator to partner across teams and represent client interests back to programming, content, digital, business development teams and C Suite executives
Ability and experience closing programs tied to revenue and results. Accountability, urgency and finesse to impact the business quickly are important

Intern, Brand Strategy Resume Examples & Samples

Complete analyses on current branding of define products/services by BCBS Plans and competitors
Develop summaries on co-branding partners submitted by Plans
Gain understanding and experience in branding practices and the business decisions
Major in Marketing, with good communication skills and proficiency in Word, PowerPoint and Excel

VP, International Brand Strategy Resume Examples & Samples

Lead a team of people across the world tasked with enabling the largest brand marketers and their agencies to connect and engage effectively with the people who matter to them most
Earn a place as a trusted advisor to our most senior clients by partnering with them to understand their global business objectives and help define where and how BuzzFeed can play a role in achieving them
Develop C-level and SVP-level relationships with global clients with a focus on driving global investment, insight and innovation
Lead the negotiation and activation of complex global contracts & campaigns to successful completion
Lead the development and execution of global client strategy that solves critical business needs for both BuzzFeed and global clients and employs groundbreaking and innovative methods
Lead the sharing of best practices globally throughout BuzzFeed’s sales organization and be the single source of knowledge for questions related to key global clients
Coach and lead by working collaboratively with local Brand Strategists to drive revenue growth for global clients
Establish internal business relationships with key decision-makers at BuzzFeed to drive operational strategies leading to increased global revenue (pricing, research, product, creative, GTM, distribution, etc)
Responsible for meeting and exceeding quarterly international sales targets & global client sales targets
Proactively identify and resolve any challenges or issues between BuzzFeed and global clients
Deliver the highest level of customer service for global clients
Coach and partner with international sales leads to drive strategy and operational executions
Own budget forecasting and goal-setting for international markets and global account plans for key clients
Create, present and participate in international sales presentations and international QBR’s with executive management
Perform market research to estimate revenue potential from prospective international markets
Partner with international editorial staff to scale adoption of BuzzFeed in prospective market

Senior Manager, Brand Strategy & Analysis Resume Examples & Samples

Supports the Sr. Director Branding & Creative in the development and execution of HGV brand strategies
Partners with Corporate Strategy, Shared Services ,Legal and Human Resources to develop and support the execution of corporate internal and external initiatives
Develops deep understanding of competitors’ internal and external branding and creative efforts and uses the knowledge to advocate and inform strategies to advance HGV’s brand positioning
Partners with numerous internal and external stakeholders to stay close to developing HGV and Hilton news and announcements and be prepared to report to Account and Creative teams content that enables them to communicate this news to their clients as appropriate
Partners with key stakeholders to develop measurement criteria for creative projects that support our corporate and consumer brand positionings
Works with Account and Creative teams to analyze results of creative projects/campaigns and reports to stakeholders as appropriate
Instrumental in strategic planning and management of execution
Responsible for tracking of expenses and managing to budget as appropriate
Maintains knowledge of and sensitivity to regional requirements, business processes, strategic direction, and legal compliance
Sees that brand standards are met throughout the organization
Interfaces with Hilton stakeholders
Five (5) or more years as part of a brand management or creative team
Experience with brand strategy and consumer insights, methodologies, and processes
Proven track record in development and deployment of internal and external brand integration campaigns and programs
Strong presentation skills and ability to influence stakeholders
Strong experience in project management, encompassing small-scale projects to multi-tiered campaign projects involving multiple stakeholders and components
Knowledge of a range of industry standard software including InDesign, Photoshop, Illustrator, and PC knowledge including Microsoft Word, Excel and PowerPoint
Effectively lead multiple projects at once while maintaining deadlines
Understanding of the intricacies of brand architecture
Ability to provide strategic guidance and assess the need for refinements to a project and clearly articulate those refinements to the Account and Creative teams
Thorough understanding of HGV’s brands and their positioning in the market
Excellent project management skills with the ability to plan and implement strategically and tactically, with superior organizational and decision-making skills
Ability to juggle multiple projects and priorities while maintaining quality standards and timelines
Professional demeanor, positive attitude and adaptability to constant change
Solid leadership skills with the ability to interact positively with employees at all levels of the organization
Branded Timeshare Industry Experience

Manager, Brand Strategy Resume Examples & Samples

Responsible for building, maintaining and expanding client relationships through day-to-day communications, content requests support and proactive outreach
Builds consultative, custom presentation decks for Cassandra clients by using analytical thinking with regard to industry/client-specific areas of interests
Delivers select client presentations and Brand Strategy Ideation sessions, as well as moderates speaker panels – all to live audiences
Develops an expertise and immersive understanding of all recent Cassandra insights
Proactively communicates with the Cassandra Insights and Research teams throughout the development of each new report to keep Brand Strategy team and interested subscribers up-to-date on the latest research, data and insights
Handles initial inquiries and creates detailed proposals (including scope) for Brand Strategy requests
Experience in an agency in either account management, brand planning/strategy or consumer insights. Experience managing traditional, digital and social marketing programs (1-2 years)
Experience in event planning and successful experience managing integrated marketing programs and budgets (1-2 years)
Experience working and collaborating with clients, product managers, designers, and writers
Previous client services experience with a relevant background in research, consulting and/or marketing
Advanced PowerPoint and/or Keynote skills
Ability to read and absorb a dense amount information quickly
Analytical and strategic thinking
Genuine interest, passion and enthusiasm for the Cassandra content
Is passionate about building and maintaining client relationships
Has experience presenting to live audiences
Is capable and interested in presenting to live audiences on a regular basis

Director, Brand Strategy, Bell Mobility Resume Examples & Samples

Develop and manage the Bell Mobility marketing communications creative and media strategy
Ensure all communications and programs align with the Bell brand positioning
Represent the voice of the customer
Manage and prioritize multi-million dollar budget to ensure funds and resources are being spent against programs that align to business objectives
Work collaboratively with other members of the marcom team: Advertising, Design, Market Intelligence, and Direct Marketing Directors
12+ years marketing/marcom/brand experience (agency &/or client)
5+ years managing a team of 5+ members
Honours BA degree
High energy and strong interpersonal skills
Self-starter with the ability to manage multiple projects in a fast-paced environment
Experience working through change management initiatives

Brand Strategy Supervisor Resume Examples & Samples

15% - Stewardship
10% - Team Development
Build and maintain strong relationships with clients and partner agencies at appropriate level, by serving as the key agency contact
Supervise the development of media briefs and the strategic and tactical execution of all media buys, ensuring all strategic direction and timelines are clearly communicated to the inner-agency teams
Guide team in setting goals and project tasks & timelines, ensuring team members has challenging, level-appropriate projects and opportunities to learn new skills
Manage performance review of Assistant and Strategist, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are taken
6+ years of experience developing strategic media recommendations and stewarding media account projects
Strong leadership and supervisory experience in terms of developing media professionals, with ability to manage a team of 1-2 people
Effective verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients

Brand Group Director, Brand Strategy Resume Examples & Samples

40% - Client Relations
20% - Team Development
30% - Strategic Leadership
10% - Stewardship
Advance the client relationship by maintaining positive rapport and champions trust
Lead Brand Strategy team’s understanding of client’s business and uncovering of motivations/needs
Collaborate with Managing Director on strategic marketing approach, guiding translation of client goals to the Brand Strategy team, activation teams and media partners
Seek new media solutions to deliver on clients’ goals and evaluate current health of client business via analysis of relevant business metrics (ROI, A/S)
Tap into HMI resources/tools and collaborate with partner agencies to offer clients holistic business solutions
Manage professional team growth by instilling media principles, administering performance reviews, and guiding development of deliverables
Develop internal and external processes and cadence for streamlined and timely work flow
Oversee client contracts and staffing needs
Overseeing all members of the Brand Team to ensure consistent and high quality client deliverables
Ensure Activation Team deliverables are aligned with media strategy and that Activation teams are well versed with knowledge of the client’s business
Manage performance reviews, coaching to maximize success, setting goals for career development
Lead interview process for new candidates
Minimum 10 years of experience developing strategic media recommendations
Experience must include recent strategy and planning within the tune-in vertical
Strong Leadership skills and experience developing a team of media professionals
Experience in a client relationship management role
Familiar with marketing principles and problem solving and analytics
Proficient with Microsoft Office Suite (Excel, PowerPoint, Word)

Brand Strategy Resume Examples & Samples

Understand the brand strategy and media planning eco system, including Horizon Media’s approach to client service and cutting edge work product
Exposure to our clients business and marketing strategy, advertising plans, and media activations
Administrative – 5%
Research – 25%
Planning – 10%
Intern project – 25%
Organization – 25%
Meetings – 10%
30% Media Planning and Strategy

Brand Strategy Supervisor Resume Examples & Samples

Utilize proven skills in the Spanish Language media landscape to segment target audiences and analyze media habits
4+ years of experience developing strategic media recommendations and stewarding media account projects
Proven expertise within the Spanish Language media landscape with a thorough understanding of the target audience and media habits
Proficiency in Spanish a plus, both written and verbal
Entertainment/tune-in experience a plus

Senior Analyst, Brand Strategy & Management Resume Examples & Samples

Support in launching the new B2B Brand by helping develop training materials, setting up Q&A’s, creating content on Community and much more!
Work closely with GABM brand review to assist in the creative approval process
Engage with international teams and assist in developing training materials, centers of excellence, interacting with GABM review in all markets, etc
Manage the brand photo library, ie usage, rights, CM verification, etc
Advise and consult with GCP marketers and agencies on how brand guidelines should be applied to creative; recommend creative solutions for unique situations or conflicts; ensure the brand identity and voice is implemented in a consistent fashion across the organization
Serve as an active member of Launch Pad
Work with OPEN Forum to co-lead brand Card Member engagement opportunities including photo shoot or video casting including scouting and vetting of Card Members. Assess photography and determine what can be used for the broader photography library, negotiate rights, etc
Maintain current claims in our CTC Database renewing them when needed, working with GCO , Compliance, etc. to maintain necessary approvals and updating usage in the database
Manage the brand team budget ensuring that the team spends the allocated ACU funds on a quarterly basis, maintaining, 100% utilization of funds as well as monitor monthly T&E spend to make sure we are on track for our annual target spend. Liaise with budget managers and leadership on the Global Brand & Field Enablement team to resolve any issues
2+ years of experience in brand identity / brand consultation / creative review; enthusiastic about brand management!
Creative, CONFIDENT problem-solver with strong communication and influencing skills
Self-starter and flexible marketer who thrives in a rapidly changing, dynamic environment
Team collaborator with demonstrated ability to work effectively in cross-functional teams/projects
Strong project and time management skills
Customer First mindset
Budget management and experience with Ariba systems, a plus

Director, Brand Strategy Resume Examples & Samples

Brand strategy & equity management
Brand architecture, naming and portfolio alignment
Key messaging and positioning
Lead projects with Brand Voice and Brand Strategy team members to drive
Teamwork
Brand strategy and brand experience strategy
Naming
Commissioning and applying customer research and insight
Strong written and oral communications
Agency or brand consultancy experience a plus
Minimum 10-15 years of brand strategy, brand experience strategy and brand implementation experience
Team leadership and project management (medium to large-scaled projects) training and experience
Strong communication (presentation and written)
Brand consulting and/or agency experience a strong advantage

Director, Fan Insights & Brand Strategy Resume Examples & Samples

7-10 years’ experience of consumer insights (client/agency/consulting), brand management or brand marketing
Possesses knowledge of popular culture, live music/entertainment marketing and the current media landscape
Proven ability to anticipate and action emerging trends whilst managing vision and purpose
Highly creative and strategic thinker; driven by fresh, provocative perspectives
Possess research skills and capabilities – be well-versed in a variety of methodologies, quantitate/qualitative analysis and providing actionable recommendations
Fundamental understanding of how to educate and inspire others across various departments (account management, sales) and levels of experience
Strong skills/experience in presentation writing and presenting persuasively
Highly effective at managing many projects at one time
Extremely resourceful, team player
Deadline driven
High degree of self-initiative

Director of Fp&a-packaging & Brand Strategy Resume Examples & Samples

Must have experience with budgeting and forecasting
Must have direct involvement with the month-end close process and report analysis
Strong analytical skills in reviewing trend data and demonstrated a high level of detail and accuracy with financial results
Strong experience in creating financial models and analyzing large amounts of data
Experience with ERP software, preferably SAP
Manufacturing accounting experience with costing and activity rates
Ability to effectively manage multiple tasks while meeting deadlines
Contract interpretation and analysis experience
Fixed Asset ROI’s, tracking, capitalization, disposals, and retirements
Activity-based cost analysis
Ability to work collaboratively with groups from various depts. and across multiple locations
Ability to present ideas and directions that lead others to action
Ability to set objectives and goals and organize work appropriately to meet and exceed goals
To succeed in this role, the candidate must enjoy working with people as much as working with financial information. This Director would be positive, driven, have a can-do attitude, be inquisitive, adaptable and personable, demonstrate clear communication, and possess strong leadership skills
Travel up to 20%

Manager, Brand Strategy & Sales Integration Resume Examples & Samples

Work with both internal and external teams to execute new digital sales opportunities across all ABC News social platforms
Be the lead contact for key relationships with external vendors
Coordinate with the ABC News social teams on distribution and promotional strategies for all branded content
Oversee execution of off platform content campaigns, including managing media buys and recap reporting
5+ years of experience, preferably at a news or social-related digital media capacity, interacting with multiple teams
Proven track record at project management, developing and executing on off platform ideas to grow revenue and deliver results on campaigns
Clear and effective written and verbal communication skills
Understanding of ad sales, ad operations and campaign creation/management
Ability to effectively interact with all levels of internal and external personnel
Strong analytical and business skills
Bachelors degree from accredited college

VP Brand Strategy Resume Examples & Samples

Lead Brand strategy creation process (2+ year perspective), validate “new ideas-concepts” in collaboration with blue box functions, define business models and drive end2end implementation in collaboration with Project Management Office (PMO) with a strong focus on 5 KPIs
Oversee strategic planning and monitor progress within BUs and Functions in collaboration with PMO and BU Strategy teams
Track Brand SBP execution and ensure Brand strategy is reflected in BU/Market/Function SBPs in collaboration with PMO and BU Strategy team with a strong focus on 5 KPIs
Drive strategic projects in cooperation with PMO that enable key SBP strategic choices and focus initiatives, e.g. Cities, Speed and Women
Lead Open Source strategic choice and steer implementation (in collaboration with Strategic Partnerships) to generate and incubate new strategic collaboration into the business
Generate world class consumer insights and framework (e.g. consumer profiles, brand NPS, Experience NPS, Trends) and lead creation of tools and cascade through the organization to guide and support the business
Analyze industry insights in collaboration with Corporate Strategy
Define Creator Farms concept and steer implementation to generate, incubate and fast track strategic concepts
Build and lead a highly engaged team and provide the platform for long-term, (cross)-functional careers
Manage investment related to consumer and industry insights and steer investment related to Open Source
Extensive knowledge of SGI including a vision of future opportunities and challenges
Big picture and visionary thinking
Strong executional abilities
Leading through visions and values
Develop leaders and manage talents
Strong influencing and networking skills, personal impact
University degree/marketing (Master or MBA preferred)
Min. 12 years of progressive experience in SGI on management/executive level
Min 8 years leadership of diverse & global teams in a matrix organization
Proven track record in Marketing or related functions
Proven track record in Strategy creation and implementation

Brand Strategy Consultant Resume Examples & Samples

Proven experience and ability to cultivate/develop strong relationships and tailor communications to all levels of stakeholders: executive leadership, cross-functional team members, agency and retail partners, etc
The ability to think strategically, develop creative solutions using a variety of facts available, and synthesize findings “on the go”
Strong communication skills, both written and verbal, including the ability to go beyond reporting the facts to tell a deeper, actionable business story
Self-starting, confident team player with a bias for action
Strong analytical, organizational and presentation skills

Dir Marketing & Brand Strategy Resume Examples & Samples

Provide strategic direction and oversight for all HMH Brands (including Little Blue Truck, Curious George) and Author Brands (including Melissa Hartwig, Kwame Alexander, Mark Bittman)
Pursue and develop new opportunities to grow HMH Brands and Authors, including extensions into new formats and platforms (such as digital, audio and multimedia)
Develop positioning and messaging strategy for key author imprints, beginning with Kwame Alexander
Work across trade division and broader company to identify partnerships, content and marketing opportunities that will extend our Brands, Authors and Imprints
Nurture external relationships with key authors (and agents)
A digital mindset and familiarity with the disruptive forces shaping publishing
An understanding and appreciation of marketing metrics and how those can improve effectiveness and accelerate learning
Ability to successfully work across departments/company and bring disparate teams together to envision new ideas
Curiosity and ingenuity

Brand Strategy Planner, Mccann Detroit Resume Examples & Samples

Collaborate as part of the overall strategy team in the delivery of all requirements to support the growth and development of all client business
Cultivate consumer insights through data and information analysis
Work with the Research and Analytics group to analyze data, determine insights, and develop recommendations to optimize the direct strategy
Maximize the use of McCann Worldgroup resources and Truth2Meaning tools on an ongoing basis
Ensure all policy and legal requirements for the agency as they relate to the group are completed in a timely and efficient manner
Strong understanding of market research, consumer insights, direct metrics, and digital metrics
Knowledge driven person who excels at knowing / applying macro business and industry drivers, consumer insights, emerging consumer trends, and gaps within the competitive environment
Excellent communication skills: must also be able to write/develop and deliver powerful presentations
Highly curious, self-motivated, and excellent attention to details
Proven ability to work with creative teams
Minimum of 5 – 7 years of experience in planning, strategic planning and related communications experience
Ability to travel 2x/month (day trips and some over-nite travel)
Ability to think creatively and evidence of success in developing brands and delivering them to market
C) US Mail – ATTN: Human Resources, 360 W. Maple Birmingham, MI 48009

Senior Director, Brand Strategy & Creative Resume Examples & Samples

Overall management of brand assets and associated creative output
Partner across the business to integrate brand into programs and assets
Partner in development and planning of key corporate brand-building events
Champion for enterprise-wide message consistency
Leverage brand to support corporate reputation around KPIs
Champion brand identity and brand frameworks. Ensure that brand is reflected across all external customer touch points, as well as in internal / employee communications
Champion a brand architecture that informs naming conventions, and helps define what and how products / experiences are developed across different target segments
Work day-to-day with internal creative agency, with exceptional ability to give clear feedback to ensure objectives are met while supporting a robust creative process from strategy through flawless execution
Ensure processes are in place to help internal business partners use the brand story, promise and value propositions as a foundation in all creative / collateral development across all communications
Work with PR, communications and marketing teams to develop robust, measurable brand and marketing campaigns
Define metrics to help ensure brand campaigns align to business objectives
Serve as a thought leader on the discipline of branding and as internal brand evangelist, ensuring the brand story is an integral part of who we are, how we think, execute and work together
Continually work to understand the competitive landscape to ensure that the brand remains vibrant, relevant and differentiated in the marketplace and evolves with the company
Proven experience in developing B2B and B2C branding strategies and creative executions with strong background in digital applications including web, video and social
Manage employees and department budget
10+ years’ total experience
5-7 years’ experience in brand management, marketing or sales strategy
3-5 years’ experience working on/building iconic brands, either as a client or within an agency a strong plus
Ability to align and lead the organization in maximizing brand impact/embedding brand strategy into the culture
Ability to effectively lead teams and optimize talent management
Ability to manage unique and complex projects in a fast-paced organization
Process management skills with the ability to manage and optimize work output across the team
Experience managing both the creative process and people
Proven track record of successful execution against business goals
Ability to seek out and manage interdependencies in an organization
Experience in managing/transforming high-level brand messaging to relevant, targeted product marketing
Ability to use critical thinking and engagement in execution against goals
Solid strategic capabilities and demonstrated understanding of how brand effectiveness is measured and articulated to internal stakeholders
Strength in writing and design – able to review and approve company-wide branded materials for voice, visual identity and brand correctness
Intrinsically motivated with demonstrated ability to work independently, manage direct and indirect employees, and lead cross-functional teams
Superior relationship-building and influence-management skills in interactions with senior leaders, peers, internal and external partners
Driven, compassionate and curious. An excellent communicator with a positive attitude and stellar listening, analytical, and problem solving skills
Ability to handle multiple priorities in a fast-paced, performance-driven environment
Strong vision for excellence and superior attention to detail
Extremely comfortable presenting to senior executives, large audiences and external stakeholders
Solid working knowledge of, experience with and proficiency in office computer systems and software (including word processing, spreadsheets, databases, personal information managers, presentation programs, Internet browsing and e-mail)
LI-AC1
Brand strategy and reputation management
Corporate communications
Public affairs and media relations
B2B/B2C integrated marketing
Events and experiential marketing
Creative services and agency management
Social media management

Senior Brand Strategy & Innovation Manager Resume Examples & Samples

Package, both quickly and thoughtfully, strategic recommendations into smart, concise marketing collateral and proposals
Partner with our Insights team to identify new opportunities for brand partners, leveraging POPSUGAR’s proprietary data and research
Own the strategic platform for marketing programs and partner with internal teams, including Marketing, POPSUGAR Studios, Influencer, and Native, to ensure recommendations are smart and cohesive
Actively identify and use emerging platforms to understand the POPSUGAR consumer and their media usage
5 to 7 years experience building cross-platform digital marketing programmes
Strategic, creative thinking with the ability to turn ideas into holistic content programmes
Design-focus with the ability to create effective visual presentations
Attention to detail, being organised and being a good manager or time
Ability to manage and prioritise multiple deliverables with hard deadlines
Must be a self-starter and team-player that is willing to pitch-in to accomplish the goals of the organisation
Ability to work well with different stakeholders across an organisation
Passion, integrity and lots of energy
Right to work in the UK

Brand Strategy Supervisor, Direct Marketing Resume Examples & Samples

40% Planning
Keen and deep understanding of the media planning process, with ability to manage the execution of a range of client deliverables
Train Assistant Strategists, Strategists and Senior Strategists – providing clear, concrete expectations and learning plans
Set clearly defined and aggressive – yet achievable, performance goals for junior team members
Dedication to the principles of advertising, marketing and media
Highly organized with ability to manage both and complete multiple deliverables within due dates – both one’s own and team-wide
Ability to work as part of a team and speak to concrete examples of past collaborative and supervisory experience
Strong written and verbal communication/presentation skills (ability to effectively and comfortably communicate and interact with clients and vendors)
Proficiency and creativity in Excel and PowerPoint

Assistant Manager Brand Strategy Resume Examples & Samples

Contributing to and coordinating fully integrated marketing campaigns that span worldwide
Sits in high level marketing meetings and tracks progress, action items, and discussion. Follows up appropriately
Works directly with marketing department heads and their staffs across the global marketing group, ensuring information is correct and properly presented, and that deadlines are met
Prepares materials and technical logistics for corporate presentations and events, including internal functions, industry keynotes, and executive speaking engagements
Assembles long lead brand/property overviews for major releases and helps design frameworks for executive thought sessions during marketing strategy formation
Manages and organizes high volume of digital files and distributes them as needed efficiently, promptly, and accurately
Extreme attention to detail and demonstrated organizational skills
Eligibility requirements
Interested candidates must submit a resume/CV online to be considered

Director Entertainment Marketing Brand Strategy Resume Examples & Samples

Bachelor’s degree in related field or equivalent work experience
At least 7 years related experience in brand marketing, event marketing, luxury marketing, advertising and/or agency or related field
At least 2 years supervisory experience

Assistant, Brand Strategy Resume Examples & Samples

Schedule meetings, make travel arrangement and perform various administrative tasks. Organize the department and ensure processes are fluid and well tracked
Assist with analysis of series metrics, quarterly progress, market reporting and more
Four-year college degree in business, finance, film, broadcast, or communications strongly preferred

Director, Brand Strategy & Advertising Resume Examples & Samples

Work closely with business leaders and agency partners to develop brand strategy and product messaging that resonates with our target audiences. A critical component of this role will be presenting and selling-in new brand concepts to senior leadership
Lead development and execution of fully-integrated brand marketing and engagement strategies, delivering concepts using effective and relatable storytelling
Create innovative video, infographics, rich media units, and other assets that enable OFI to differentiate its brand in a very crowded marketplace
Direct oversight and accountability for both our creative and media agencies including creative execution, media mix and tactics, as well as scope of work development / management and budgeting
Partner with our media agency to make recommendations on our optimal media mix across all channels. Responsible for all channel executions including display media, mobile, SEM, out of home, print, television, radio, event sponsorships, sponsored webinars, native content experiences, and paid / non-paid content syndication with third party publishers
Develop and enhance quantitative and qualitative research capabilities, in partnership with our Client Research Director, to measure media ROI, brand perception across our key brand tenets, testing new creative and positioning, and commissioning new studies intended to generate client insights to be used in conjunction with our brand and advertising efforts
Provide exceptional leadership, develop and motivate the group’s team members, and cultivate strong relationships with agencies, staff, internal partners, and clients
Minimum of 10 years of brand marketing experience, with at least 3 years of experience managing a team. (Financial services industry or comparable industry experience preferred, but not required)
Experience with creating and launching large-scale brand marketing campaigns that have successfully built momentum for a brand’s awareness and client acquisition
Proven track record of delivering sustainable improvements in the ROI of marketing campaigns
Strong influencing skills and a direct, candid, open manner to engage others in the process of questioning what we do, how we do it, and why – resulting in robust goal setting, prioritizing, and drive for results
Experienced and comfortable guiding in-house talent at the senior level in order to get the most out of video shoots and public appearances
A solid understanding of a wide-range of branding frameworks and knowledge of relevant case studies
Experience working cross-functionally to translate brand strategies into company behaviors and company communications
Comfortable working in a fast-paced, highly collaborative, results-oriented and intellectually stimulating environment that seeks to constantly evolve and grow
Excellent relationship building skills, demonstrated business judgment, strong attention to the important little details, unquestioned integrity, and superb communication skills, both verbal and written

100

Senior Manager, Brand Strategy Resume Examples & Samples

Develop brand narratives, key messages and proof points
Develop and define brand naming guidelines across programs (sales, HR, marketing) and product lines
Develop and execute brand integrated marketing campaigns (including advertising, social and digital media, internal communications)
Establish visual architecture including: photography, icons and graphic image guidelines and libraries
Develop brand guidelines including messages, tone, visuals, and iconography
Expertise in branding principles and best practices, with demonstrated ability to develop brand platforms and competitive positioning
12+ years marketing experience with preference in B2B large enterprise space across technology segment
Fluency in PowerPoint and Excel with strong leadership and project management skills
Experience developing and executing brand campaigns including print, broadcast and digital advertising
Expertise in design / imagery styles appropriate for large enterprise B2B technology segment
5+ years Management experience

101

Manager, Brand Strategy Resume Examples & Samples

Develop, manage and track brand campaign elements
Provide recommendations and feedback on campaign performance
Manage integrated brand activities across peers in social, digital, media relations, internal comms
Support creation of brand narratives, key messages and proof points
Monitor and analyze competitive brand positioning
Assist in the development and enforcement of brand guidelines including messages, tone, visuals, and iconography
Educate and evangelize the brand both internally and externally
Create innovative and compelling content across all formats (blogs, video, animation, brochures etc.) that showcase key brand strengths across numerous dimensions
BA – College Degree, MBA preferred but not required
Proven experience managing and executing brand campaigns
Experience analyzing campaign metrics and KPIs
Working knowledge of branding principles and best practices
Demonstrated ability to create narrative presentations

102

Brand Strategy & Innovation Manager Resume Examples & Samples

Drive the development, ideation and strategic thinking of best-in-class marketing solutions for POPSUGAR’s strategic advertising partners
Partner with Insights to identify new opportunities for brand partners leveraging POPSUGAR’s proprietary data and research
Design-minded with ability to create effective visual presentations
Ability to manage and prioritize multiple deliverables with hard deadlines
Must be a self-starter
Passionate about POPSUGAR!

103

Supervisor, Brand Strategy Resume Examples & Samples

40% - Strategic Leadership
35% - Client Relations
Guide the team in translating client goals into strategic media solutions that grow our client’s brands, and ensure strategic consistency across all elements of plan development and implementation
Lead research initiatives, identifying tools and resources that will aid in the consumer insight gathering and strategic planning process
Share evolving media trends and opportunities with peers and clients, ensuring recommendations look to incorporate both existing media as well as emerging creative communication channels
Oversee the accuracy and timeliness of account management and buy maintenance
Manage performance review of Assistant and Sr./Strategist, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are taken
Participate in interview process for Assistant and Sr./Strategist roles
Experience utilizing multiple media channels
Familiarity with marketing principles, analytics and concepts
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and media research/reporting resources
Prior experience in a Client contact and leadership role

104

Brand Strategy Writer Resume Examples & Samples

Define a brands purpose, positioning and what they stand for
Lead workshops with business partners
Identify industry, product and customer insights
Use research to inform and write a messaging platform
Identify a brands key differentiators
Develop a unique brand narrative and positioning for brands that fulfills the business objectives
Craft and execute research endeavors to help understand the brands market, competitors, trends, reputation, differentiators, etc
Present final deliverables to the client
Write high level messaging as well as brand guidelines, and strategic brand books
Conduct brand and customer interviews that will inform the messaging and positioning work
Bachelor’s degree in Marketing, English, Communications, or related field is required as well as minimum of 8+ years of experience in Advertising, branding, and/or marketing
Experience conducting research and competitive market analysis
Experience writing for technology companies a plus
Must be able to synthesize quickly and deliver ideas and concepts in a clear, customer focused way
Must love solving strategic challenges with creative solutions and bring a unique perspective to the table
Deep understanding of the design process
Experience successfully leading meetings with senior-level marketers/executives
Ability to think both strategically and creatively
An entrepreneurial spirit that is energetic, positive and resourceful
A portfolio that demonstrates your ability to identify opportunities and turn raw ideas into beautiful and compelling brands for our customers
Knowledge and experience developing brand architecture, naming, and voice
A high degree of understanding for all media channels available to brands, and the desire to find or invent new ones
A portfolio that demonstrates your ability to identify opportunities and turn raw ideas into beautiful and compelling brands for customers

105

Associate Director, Global Brand Strategy Resume Examples & Samples

Ensure development, senior management approval and implementation of all launch brand development strategies and tactics including competitive framework assessment, market research, preliminary brand strategy (buying process, segmentation, brand character/book, positioning, target audience messaging, pre-launch communication and public relations initiatives) for assigned compound
Help develop and coordinate life cycle planning including all related financial forecasting requirements and thought leader engagement activities to drive continued differentiation and value optimization
Take a leadership role in the development and execution of the global brand plan for assigned compound to address key strategic brand issues toward commercial optimization
Support global commercial brand strategy team by facilitating timely resolution of business issues
Ensure commercial direction is provided to cross-functional teams including but not limited to product clinical development team(s), HEOR, PRA, medical affairs, manufacturing and PR. This should be proactive and facilitate the timely resolution of business-critical issues
Provide formal and informal leadership across extended regional and HQ team members
Ensure all strategies, tactics, and activities related to the commercialization of assigned compound are compliant with DS policies
Qualified candidates must have a Bachelor’s degree from an accredited college or university; MBA or advanced scientific degree is preferred
Seven+ years in pharmaceutical/biotech commercial industry experience required including established competency in marketing; 2+ years pharmaceutical marketing in the US or EU market required
Oncology therapeutic area experience strongly preferred
International business experiences such as responsibility as a Global Team member and/or worked in multiple regions is strongly preferred
Oncology therapeutic knowledge is strongly preferred
Familiarity with global and key regional oncology commercial markets and environments preferred

106

Associate Director, Global Brand Strategy Resume Examples & Samples

Ensure development, senior management approval and implementation of all launch brand development strategies and tactics including competitive framework assessment, market research, preliminary brand strategy (buying process, segmentation, brand character/book, positioning, target audience messaging, pre-launch communication and public relations initiatives for assigned compound
Take a leadership role in planning and execution of the global brand plan for assigned compound to address key strategic brand issues toward commercial optimization
Ensure commercial direction is provided to cross-functional teams including but not limited to product clinical development team(s), AML Franchise, LCM, HEOR, PRA, medical affairs, manufacturing and PR. This should be proactive and facilitate the timely resolution of business-critical issues
Qualified candidates must have a Bachelor’s degree from an accredited college or university; emphasis in payer marketing is preferred; MBA or other advanced degree is preferred
Seven+ years brand marketing experience required; 2+ years oncology pharmaceutical marketing in the US or EU key market required
Experience in leading global commercial cross-functional and cross-cultural matrix teams is a plus
Hematology or Oncology sales experience preferred
Therapeutic knowledge (Hematology/oncology) and specific commercial knowledge of AML market is strongly preferred
Familiarity with global and key regional oncology and hematology commercial markets and environments preferred

107

VP, Global Brand Strategy Resume Examples & Samples

Support several key branding initiatives including building the brand architecture and guidelines for the global organization
Manage the budget for the Global Brand Team
Work with the insights team and interpret learnings into actionable insights to inform ATL and BTL marketing briefs
Work cross functionally to maintain a consistent branding and positioning throughout all communication touch points by enforce our GCB visual and voice brand identity through training, workshops, and communication, including clear instructions on how to apply new branding to campaigns
Innovate on programs and experiences that build brand preference and make recommendations
5+ years of branding and advertising experience

108

SVP, Global Brand Strategy Resume Examples & Samples

8 + years of branding / advertising experience required
Effective team player- ability to partner with other areas
Strong communication, presentation and influencing skills
Excellent interpersonal, listening and negotiating skills

109

Director, Marketing & Brand Strategy Resume Examples & Samples

6+ years’ experience in marketing and/or brand strategy, specifically in online marketing
The ability to strategize an engaging social/digital experience, utilizing multiple platforms to deliver and engage a compelling brand story
Experience developing digital creative briefs, business requirements and strategic frameworks for digital engagements
Experience managing marketing vendors including those providing PR, content marketing and event marketing
Experience managing cobranded partnerships and collaborations
Passion for and knowledge of current and emerging technologies
Entrepreneurial spirit and instinct for creative problem-solving
Confident and compelling communicator, presenter and writer
Degree in marketing, business communications or related field
Good communication and partnership mindset
Ability to lead and influence at all levels across the organization
Attention to detail and accuracy for project execution
Ability to manage and prioritize against aggressive deadlines
Exposure to ecommerce technologies and analytics tools such as Omniture, Dreamweaver, Photoshop and other website creative or production products highly desirable

110

Associate Brand Mgr-cyramza Brand Strategy Resume Examples & Samples

Leads the development of the CYRAMZA global HCP campaign ensures all launch campaigns are consistent with the global brand
Lead overall brand development efforts for CYRAMZA including refinement of the CYRAMZA brand position, brand vision based on customer insight and market based strategy. Show how the CYRAMZA brand strategy and tumor strategy link to help guide tumor leads in pulling through the brand across indications
Brand Book & Stewardship: Leads update of CYRAMZA brand book including brand character map and brand story. Ensure consistent rollout across key geographies (US, Japan, IBU) and acts as the global brand steward to ensure integration and execution of the brand and campaign align to mandatory branding guidelines
Contribute significant leadership and business knowledge to the management and evolution of the CYRAMZA brand strategy, from launch through phase III conformation through additional lifecycle opportunities
Partner with the OBU External Intelligence group to form a deep understanding of market and competitive landscape and determine implications on the Global Brand Strategy
Partner with market research to develop/refine/execute the Global measurement plan and determine implications to Global brand strategy
Drive development and execution of the Global brand plan, including the Foundational Document for the brand and business plan
Partner with other team members to ensure strategy is reflected in all deliverables, e.g. brand solutions, medical affairs, PRA
Engage with priority affiliates in the development and implementation of the Global brand strategy
Work collaboratively and effectively with external partners, including the creative agency
Participate, as and when needed/appropriate, in cross-functional or other project teams; helping the overall business of Lilly Oncology to continuously evolve and improve
Bachelors Degree (Marketing, Business Management, or Life Science)
At least 2 years Global Marketing or Affiliate Strategy experience with brand implementation
Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position
Previously demonstrated successful brand building experience
Experience in Commercial Drug development
Communication skills across all levels of the organization
Fluent in English, any other European language would be considered an asset
Graduate Degree (MBA/MS) in Business/Marketing is preferred

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