Product Marketing Manager Resume Samples

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K King

Kitty

King

5144 Erna Views

Houston

+1 (555) 619 1567

5144 Erna Views

Houston

Phone

p +1 (555) 619 1567

Experience Experience

Philadelphia, PA

Product Marketing Manager

Philadelphia, PA

Roob, Gorczany and Collier

Philadelphia, PA

Product Marketing Manager

Assist in the development of key metrics and performance indicators to measure overall financial performance and provide foundation for continuous improvement
Provide clear guidance to creative teams in the development of creative to optimize and improve campaign performance
Assist or contribute to the creation and building of brands; Assist in the brand management; Manage competitive brands
Work closely with service teams, sales/business development, PR, product management, evangelists, and other marketing and product managers to achieve goals
Work with Product Managers, Brand Marketing and Marcom to develop and execute brand strategy and build brand awareness
Work with R&D to improve efficiency of product development, lifecycle, processes, and workflow
Create and manage marketing creative request tickets within Workfront, our marketing project management tool

Los Angeles, CA

Group Product Marketing Manager

Los Angeles, CA

Reynolds, Kunze and Toy

Los Angeles, CA

Group Product Marketing Manager

Determine packaging and pricing to optimize revenue generation in each target market segment
Serve as VMware spokesperson for customers, analysts, press, and industry events
Be the Subject Matter expert for the our Storage Solutions and deliver training/presentations to channel sales and partners globally
Mentor, train and motivate a group of talented product marketing managers
5+ years in Product Marketing and go to market planning
Proven track record of launching and growing new products and solutions into successful businesses
Licensing, Pricing and packaging

present

Detroit, MI

Technical Product Marketing Manager

Detroit, MI

Tromp, Bauch and Cronin

present

Detroit, MI

Technical Product Marketing Manager

present

Post launch monitoring of product quality and sales performance, improvement opportunities
Develop and execute competitive go-to-market plan for OpenShift by Red Hat
Work with outside agencies to create the creative to engage audiences
Work with marketing and sales colleagues to create effective plans and methods to reach new customers
Conduct technical competitive analysis and create competitive differentiation materials for the field, Product Management, and Product Marketing
Manage communications rhythm with both the technical teams developing demos and the customer facing teams that deliver them to clients and prospects
Work with engineering teams to distill key functionality and benefits into compelling stories told through great visuals, engaging demos, and crisp talk tracks

Education Education

Bachelor’s Degree in Marketing

Baylor University

Bachelor’s Degree in Marketing

Skills Skills

Strong quantitative skills and ability to balance analysis vs. action. Ability to move fast, make recommendations and execute quickly and flawlessly
Strong attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities and experience into customer benefits
Excellent communication and organizational skills with great attention to detail
Managed service / IT infrastructure product knowledge highly desirable
Hold self-accountable for results and action oriented with a strong attention to detail
Strongly develop analytical and technology skills to enable development of strong value proposition for incubation initiatives
Highly detailed and organized. Ability to create and track a project plan and manage multiple communications across multiple groups
Strong project management skills, solid analytical skills and attention to detail
Attention to detail with excellent organizational skills and proven ability to multi-task
Strong planning and rigorous project management skills, and the ability to effectively manage multiple projects, prioritize, be detail-oriented

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15 Product Marketing Manager resume templates

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Product Marketing Manager Resume Examples & Samples

Be the subject matter expert for Amplify’s Learning offerings, including pedagogy, and educational trends in elementary ELA
Develop and execute tactical strategies to drive lead generation, customer acquisition, retention in national and regional markets
Work with Product Marketing Director, Elementary ELA to plan, execute, and measure marketing campaigns to grow and convert sales pipeline and revenue
Execute marketing campaigns including, but not limited to in-person and virtual events, direct marketing, recordings of sales presentations (internal and external use)
Collaborate with Marketing and Sales to design and present at national and/or regional conferences
Implement marketing and promotional plans as appropriate for sales needs
Make recommendations to Marketing Director for revisions on annual plans based on effectiveness
Maintain strong, ongoing channels of communication with SalesForce, Product Marketing, Product Management and Strategy, Editorial, and other internal departments
Provide feedback to product management with respect to product needs, competitive information and other data that would help inform the product management accountability with respect to product roadmaps
5+ years of equivalent experience in a B2B or B2G setting
2 + years of experience in sales or in a sales overlay role
Proven experience marketing education technology and/or software products
Knowledge of the K-12 marketplace and our company’s position within it
Strategic marketer with a passion for the customer and an analytical mindset
Outstanding problem solving skills and demonstrated success managing projects of varying size, complexity and length in a fast-paced environment
Outstanding communication skills, including ability to summarize key points & implications
Strong collaboration skills with an outstanding track record in facilitating alignment across stakeholders and teams
Demonstrated ability translating product features into compelling customer value sales presentations
Ability to work collaboratively with colleagues in a results-driven, team-oriented environment

Product Marketing Manager Resume Examples & Samples

Work closely with Investment Specialists on the development and maintenance of product-specific marketing materials, which include fact cards, commentaries, pitchbooks, strategy profiles, brochures and sales ideas
Oversee the literature system for equity strategies ensuring that the materials accurately and consistently communicate the product messaging across all mediums of communication
Research and development of content providing original content on investment/market trends
Analytical research and data analysis using Morningstar, eVestment, Lipper and Zephyr
Manage the marketing strategy around the new equity product pipeline
On an ongoing basis, work with the Investment Specialists and product management to uncover new opportunities to communicate the strength of MSIM’s investment platform
Bachelor’s Degree in Marketing or related field required
Minimum eight to ten years of experience in marketing and communications
Strong writer with a confident grasp of the investment landscape including capital markets and the different asset classes
Project management skills and experience in executing on initiatives
Strategic and analytical thinker able to provide solutions that are both creative and practical
Collaborative, team oriented and creative problem solving leader with strong analytical and conceptual skills
Strong leader of both teams and project

Product Marketing Manager Resume Examples & Samples

The Marketing Manager plays a critical role in the sales process by becoming the expert go-to resource for your assigned platforms and products. You are responsible for working cross-functionally to provide the sales and integrated marketing teams with answers to questions regarding ad feasibility and placements, new editorial initiatives and changes to product
Use your product expertise to build the basic marketing collateral for assigned products and initiatives for use by sales and integrated marketing teams. You will use your creativity, writing skills and familiarity with technology to create best-in-class sales materials
You work with the sales and integrated marketing teams to customize your assigned products for perspective advertisers. You will also be tasked with bringing new revenue opportunities to market for your core areas of expertise
As product champion you will be responsible for training the sales team as needed on new products as needed
Act as group project manager – tracking status and progress of all current projects – both within the team and with the art department

Product Marketing Manager Resume Examples & Samples

Bachelor degree, preferably in marketing
Minimum 3 – 5 years product marketing experience,
Excellent interpersonal and oral communication skills
Ability to build executive level presentations
Strong ability to work with other groups to deliver results
Strategic thinking and creative problem solving skills
Excellent time management/prioritization
Ability to operate in a fast paced and dynamic environment

Product Marketing Manager Resume Examples & Samples

Manage product launch and release processes for Facebook’s Internet.org and other mobile operator initiatives
Provide market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with product management and engineering
Work across cross-functional teams (including product management, engineering, partnerships, PR, design) to deliver world-class product marketing communications
Author external and internal communications, such as blog posts, release notes, structured product feedback and best practices
Develop scalable marketing tools and resources for internal audiences including country managers and partnerships
Support our partnerships team and country managers with product subject matter expertise, business cases, positioning, resources and training as needed
Drive product adoption with mobile operators through scalable marketing programs and direct marketing

Product Marketing Manager Resume Examples & Samples

Lead market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with Product Management and Engineering, with a focus on multi-channel direct response advertisers and direct mail opportunities, and working towards building an omnichannel DR solution
Lead market segmentation efforts to prioritize overall opportunities
Plan and lead cross-functional efforts to drive successful product alpha and beta programs and launches for advertising clients, globally
Drive cross-functional go-to-market efforts around multichannel DR and direct mail opportunity
Partner effectively with Product Management and outbound marketing to lead world-class product marketing communications for all new business products

Product Marketing Manager, Direct Response Resume Examples & Samples

Demonstrate a strong understanding of the broader Facebook ecosystem to develop strategic product feedback and positioning
Lead a cross-functional team including sales, legal, partner management and PR to successfully test and deliver new direct response solutions to market
Partner effectively with Product Management and MarComm to lead world-class product marketing communications for product launches
Communicate the value proposition of new direct response capabilities to go-to-market teams and deliver the effective sales collateral and packages that will attract and retain advertisers

Product Marketing Manager, Core Ad Experience Resume Examples & Samples

This is an end-to-end product marketing role inclusive of both inbound (product/market fit) and outbound (product launch and adoption) responsibilities for our advertiser interfaces and News Feed ads quality
Lead market assessment, quantitative/qualitative analysis, and represent the requirements of the market internally with Product Management and Engineering
Demonstrate a strong understanding of the broader advertising ecosystem to develop strategic product direction and positioning
Lead market segmentation and opportunity assessment efforts to prioritize product opportunities for helping advertisers and partners use Facebook more effectively

Product Marketing Manager Resume Examples & Samples

Identify long-term opportunities based on research, analysis, and a strategic view of the market
Plan and lead cross-functional efforts to drive successful product alphas, betas, and launches for advertising and agency clients
Partner closely with many cross-functional teams, including Marketing Communications, Sales Leadership, PR, Training, and Product Management to drive the execution of product launches and ongoing adoption of key products
Drive long-term product adoption and usage rates by creating and implementing market-facing programs, effectively enabling Sales, and iterating the product based on market feedback

Product Marketing Manager, Atlas Resume Examples & Samples

Produce market assessments including competitive analysis, customer segmentation, and product requirements
Manage the product go-to-market. Coordinate and manage cross-functional teams (including PR, design, product, and engineering stakeholders) to release to market
Assess adoption of released products, and conduct analysis on impact to the business. Drive improvements with engineering team where appropriate

Product Marketing Manager, Intern / co Op Resume Examples & Samples

Analyze market opportunity for new products and develop strategies for product launch
Implement full-suite ads measurement tactics to assess impact of campaigns
Develop insights to drive future product development

Product Marketing Manager, Privacy Resume Examples & Samples

Know the people who use Facebook products and the competitive landscape like the back of your hand
Craft a compelling picture of the people using Facebook products with quantitative and qualitative insights, and use that to influence product strategy and inform go-to-market plans
Plan and lead successful product launches and policy announcements that apply to some and often all of Facebook's global users
Conceive of and execute innovative privacy marketing plans owning the positioning, messaging, creative assets, and strategies that drive awareness, engagement and affinity
Lead and manage the efforts of internal cross-functional teams ― including Product, Design, Research, PR and Creative ― and external agencies to ensure quality, on-time delivery of marketing programs and assets across multiple channels

Product Marketing Manager, Brand Resume Examples & Samples

Lead market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with Product Management, Engineering and Measurement
Lead market segmentation efforts to prioritize overall opportunities for brand marketing products
Plan and lead cross-functional efforts to drive successful product alpha and beta programs and launches for advertising and agency clients, globally

Product Marketing Manager Resume Examples & Samples

Lead a cross-functional team without direct reporting relationships to implement 1-3 commercial initiatives
Responsible for the product management of the initiatives
Plan and manage all product pre-launch, launch, and post-launch activities
Define, measure, and monitor KPI’s and associated metrics for initiatives
Provide project updates to the executive leadership team
Collaborate with sales, marketing, and support organizations to achieve milestones
Drive growth in revenue and gross profit
Acquire and maintain a deep understanding of services, markets and customer needs
4 – 6 years of product management, B2B marketing, or project management experience
BS or BA in marketing, technical or other relevant discipline. MBA a plus
2+ years managing cross-functional teams in a matrix organization
2+ years of leadership & execution of high impact marketing initiatives and campaigns
Skills and successful experience with many or all of the following:Highly self-motivated, highly productive, results-oriented, positive can-do attitude, analytical, team player, detail-oriented, and organized Team leadership, ownership and accountability
New service or product introduction/launch
Create and execute commercialization/marketing plans
Marketing campaigns – email, webinar, PPC, selling tools, events, blogs
Content marketing
Voice of customer – understanding customer needs, visiting customers, surveys, etc
Market segmentation
Marketing communication – website, collateral, selling tools
Profit & loss, pricing
CRM (Salesforce.com a plus)
Experience marketing environmental or industrial services to Healthcare, Life Sciences, Higher Education or Industrial markets a plus

Product Marketing Manager Resume Examples & Samples

Thought Leadership - drive industry and customer perception via participation in analyst relations, direct customer & partner engagement, Industry events and broad community outreach including our blog, web, etc
Core Technical Content- Drive the development of core product BOM including 300L training, tools and demos (including keynote level) to support the Go To Market strategy through the field and Microsoft partners
Technical Readiness and Enablement - drive technical readiness and enablement of the Microsoft and Partner technical communities on SQL Server
Depth Customer Engagement - support the field and partners in sales and marketing activities to drive adoption of our data platform and solutions. Capture customer feedback and integrate into product planning process
Technical Compete - analyze our position (SWOT) relative to key competitors through combination of competitive research and product teardowns. Influence competitive product strategy and develop competitive materials for partners and the field, and define/manage competitive escalation process

Product Marketing Manager, Adobe Campaign Resume Examples & Samples

Develop go-to-market collateral, sales material, and competitive intelligence information to enable sales organization success for the Adobe Campaign Solution
Collaborate with PR, AR, corporate marketing, and events teams on product launches and partner integration activities to drive awareness and demand
Work with business development and product management to influence product developments and integrations based on changing market dynamics and emerging opportunities
Broaden Adobe’s position as an industry thought leader through the creation of white papers, blog posts, and articles
Present the Adobe Campaign Solution at industry events, conferences, analyst and media briefings, and critical customer meetings

Product Marketing Manager Resume Examples & Samples

Develop product positioning and messaging that differentiates your products in the market
Sales and Marketing enablement – communicate the value proposition of the products to key teams including Segment, Sales, Marketing and Training and develop the customer collateral and sales tools that support the selling process of your products including buyer personas, prospecting scripts, strategy wizards, expert materials (like white papers), pain sheets, ROI calculators, screenshot demos, demo scripts, product presentations, competitive comparison tools, etc
Product launch – partnering with Technical Product Managers, plan the launch of new products and releases and manage the cross-functional implementation of the plan
Market intelligence – be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
5+ years of software product marketing experience with at least 2 years experience in a field facing role

Product Marketing Manager Resume Examples & Samples

Assessment of adjacent market segments for VMware products and solutions, including the formation of an initial business plan, to recommend new opportunities for VMware’s growth
Mining of customer product usage behavior data to develop recommendations from the data to inform product decision making
Market research to assess VMware’s strengths, weaknesses, opportunities, and threats within specific market segments to drive recommendations for how VMware could improve its position in those segments

Product Marketing Manager Resume Examples & Samples

Develop analyses of market size and potential, and customer buying behavior. Define the target markets for solutions from VMware and partners. Develop customer segmentations based on firm-o-graphics (company size, industry, geography) and demographics (system administrator, Windows user, Linux user)
Define the overall marketing strategy for business units and joint go to market with partners
Create the whole spectrum of sales tools and collateral (PowerPoint presentations, datasheets, white papers, customer case studies, demos, and training materials) to communicate the value proposition of VMware’s security products and solutions to customers and partners
Develop the sales, channel and partner strategy for security products and solutions. Analyze the sales cycle and channel mix for specific products and solutions, and formulate ideas and approaches to optimize the selling process
BA/BS in Computer Science or equivalent and currently pursuing an MBA
Approximately 3+ years work experience in product management, product marketing, or equivalent experience in the enterprise software technology industry
Proven analytical skills and strategic thinking
Demonstrated ability to develop creative / non-traditional solutions
Strong leader, self-starter and proven team player in a high achievement-oriented environment

Growth Product Marketing Manager Resume Examples & Samples

Draw upon a unique blend of business acumen and technological knowledge to understand market needs, develop business strategies and execute innovative solutions
Design and manage mobile marketing & outreach strategy
Grow User base & increase engagement through by create viral social marketing campaigns to drive downloads and usage
Leveraging data collection tools to consume, analyze, understand and report-out user engagement, satisfaction & identify UX/feature/feature enhancement opportunities
Champion the user experience inside and outside the organization
Collaborate with Technical Product Management to drive features into roadmap
Collaborate with leads in UX experts to collect useability feedback & refine product experience
Develop new features that increase user engagement, retention, and monetization
Define metrics and metrics-driven processes for the product roadmap
Clearly present product concepts & enhancements, required features and delivery timelines internally to initiate product creation process
3-5 years experience building consumer applications or online / mobile communities
You manage project ambiguity, complexity and interdependencies in an organized and structured way. You are eager to be the glue between other functions, doing what it takes to make our product successful
Growth hacking experience
Experience building and delivering products in the consumer, mobile iOS/Google apps space
Track record of building and launching consumer applications that are used by millions of users
Excellent communications skills (verbal, written and graphical)
Experience with consumer facing downloadable product (apps, widgets, etc)
Excellent product sense with bent toward user experience. Keen appreciation for the dynamics of a product ecosystem, what drives them and how they grow and work

Technical Product Marketing Manager Resume Examples & Samples

The tasks this individual is responsible for are often unstructured, have wide implications and there are multiple outcomes
Serve as the Security Solutions authoritative responder and trusted advisor for internal and external stakeholders
Demonstrate leadership and vision to contribute strategy decisions
A Bachelor of Science Degree is required, or equivalent experience
A minimum of 8 years of Technical Product Marketing and/or Enablement experience is required
Experience in Security Operations Center (SOC)
Experience with Security Information and Event Management (SIEM). ArcSight experience preferred
Industry certifications such as CISSP and Pragmatic Marketing Certified are highly desired

Big Data Software Solutions Product Marketing Manager Resume Examples & Samples

Develop and maintain an in-depth understanding of the Big Data software market space, products and service offerings, including overall value proposition, features, functionality, competitive landscape, routes-to-market and future product direction
Drive market segmentation and analysis, understand target segments and needs, identify and champion necessary market research, identify emerging market segments, and prepare market and solution forecasts
Drive analyst, media, customer, and partner engagement in order to position and promote HP Autonomy as the leading and most innovative data protection company within the industry
Create product and solution-related content including unique value propositions, features / benefits and competitive differentiation for collateral, white papers, sales tools, web, lead generation programs, etc
Serve as a public spokesperson on a global basis representing HP Software within at in-person and digital customer and partner events
Develop tools and training to support the full sales cycle. This includes product demonstrations, sales training (technical and value proposition), and technical content, as well as delivering competitive intelligence to the field and marketing organizations
Deliver key messages that enable our marketing execution team and agencies to execute relevant campaigns and programs
Conceptualize creative solutions and deliver integrated marketing campaigns across all media and channels, with programs to drive developer acquisition and engagement
Help drive out-of-the box grassroots developer events, marketing and technical conference initiatives as well as account-based marketing initiatives
Analyze and report on success and effectiveness of marketing efforts and developer outreach
Collaborate on plans and build support content for demand generation programs that result in pipeline for the sales organization
5+ years of experience in Product Marketing or Product Management in the high-technology industry, preferably in an enterprise-oriented software company. Ideally bringing to market technology and solutions targeted at software developers. Self-starter who can thrive in a fast paced start-up-like environment is a plus
Stellar marketer and quick learner with a proven track record in product marketing with the enterprise software and software-as-a-service industry segment and/or marketing and selling enterprise class-solutions to an IT line management and CIO audience
A background in either enterprise middleware, cloud, PaaS, mobile and/or business applications software marketing is preferred
Possess a high level of personal drive, passion, energy and strong desire to compete and win
Results Driven – Rigorously holding oneself and others accountable for achieving high levels of individual and organizational performance
Exceptional written and oral communication skills, including preparation and delivery of presentations. Must be able to write and edit at an expert level
Technical competence – ability to translate complex technical concepts into simple, clear and compelling language
Proven ability to understand and effectively communicate key messages to the intended audience, through collateral, presentations, videos, web content, thought leadership and case studies
Demonstrated skills in managing multiple projects, coordinating across multiple disciplines and teams, delivering successfully to challenging deadlines, adapting with flexibility and a positive attitude to changing requirements and executing with quality and creativity
Strong interpersonal and team skills and the ability to interact with customers, partners and foster cross-functional teamwork among sales, marketing, and product teams
Bachelor's degree is required. MBA a plus

Mobility Product Marketing Manager Resume Examples & Samples

Defining and sizing the opportunity space in the mobile market where a combined software, hardware, and service based solution can capture (or create anew) value for HP Commercial Mobility
Researching and defining the customer pain points that can be addressed and the value proposition that HP can deliver to meet those needs
Analyzing the competitive landscape to articulate a differentiated and defensible position for HP’s solution
Establish the monetization model and associated pricing scheme for the solution
Quantifying the financial viability, investment, and return potential for HP
Work with hardware and software product teams across various BUs in HP to define the requirements to deliver these solutions
Work with the Business Development team to evaluate and diligence outside software (e.g. ISV) and, if needed, third party hardware to meet these solutions
Bring these components together into a cogent, go-to-market approach to evaluate the idea live with the market
Evangelize and communicate the strategy across the division
5+ years of total experience in technology with previous product marketing, product management, engineering or design experience highly valued
2-5+ years leading a product organization or start-up in a technology field (hardware or software) including developing new products and bringing them to market effectively to deliver financial results
2-5 years in a strategy, consulting or product capacity (or strategy consulting) where structuring ambiguous problems, using data to solve those problems, and communicating the results to executives were key
Working knowledge of all major functions across a corporation (i.e. product, finance, marketing, HR/org, and engineering)
Project management patience
MBA or advanced university degree highly desired. Bachelor’s degree required

Product Marketing Manager Resume Examples & Samples

Develop and secure approval for Go to Market (GTM) plans and budgets
Direct cross-functional, cross-organizational teams and agencies in the development and execution of GTM plans and budgets
Define GTM metrics/goals/ benchmarks and track/report progress against them
Develop offering/segment messaging and manage/ monitor their delivery
Present the Marketing Optimization and Web Content Management solutions at industry events, conferences, analyst and media briefings, and critical customer meetings
Develop/define customer segmentation strategies and customer experience plans and execute/monitor them
Work with demand generation team to develop proper messaging for offers and review ideas to drive lead generation activity
Perform marketing operations activities as needed, e.g., SalesForce.com (MRM)/Customer Relationship Management (CRM), PO/accrual management, collateral fulfillment
Assist sales with development of sales training materials
Assist sales with retailer/reseller account calls/development
Develop/execute/evaluate marketing strategies and tactics that drive demonstrable revenue, share gains and customer/partner engagement
Strong partner to sales in account acquisition/ development
A passion for digital marketing, particularly customer experience and web analytics
Expert knowledge of advertising/direct marketing/research vendor practices and procedures

Product Marketing Manager Resume Examples & Samples

Drive the definition of a product/ service/solution (PSS) family/ portfolio through R&D and solutions teams
Determine appropriate PSS family positioning prior to introduction
Determine initial PSS pricing strategy
Influence third parties to enhance solutions capabilities
Regularly meet with customers or partners during the sales process
Provide closed-loop post-analysis of PSS family strategies /roadmaps/platforms/Stock Keeping Unit (SKU)s Regional
Determine and lead an appropriate product/service/solution family introduction process to assure an effective launch within the region
Work with retailers and customers to affect demand
Drive the inventory strategy
Influence appropriate third parties to enhance solutions capabilities
Determine appropriate ongoing pricing in support of established pricing strategy
Work with sales and manufacturing, to lead the PSS Family obsolescence process for the region
Influence at the vice president and above level
Experience with Digital Asset Management solutions

Volume PC Product Marketing Manager Resume Examples & Samples

Demonstrated knowledge of product marketing fundamentals - prefer minimum 5 years of experience in the IT industry
Demonstrated management and analytical skills
Demonstrated strategic leadership in retail cycle management
Demonstrated experience working at Global level and

Product Marketing Manager Resume Examples & Samples

Bachelor's degree with a minimum of 3-5 years related experience or equivalent
Master's (graduate) degree in Business Administration, Marketing, or technical field of study is preferred
Demonstrated drive, confidence and risk taking
Demonstrated ability to influence and persuade
Must work well within a matrix organization as well as with partners and customers. (internal and external to HP)
Must be a team player who can harness the capabilities of the team and drive for results
Strong communication skills, verbal and written, including presentations
Experience and knowledge include: Familiarity with developer product solutions, strong technical and sales understanding of customer needs, broad knowledge of marketing and program implementation, knowledge of competitor's product offerings, knowledge of industry norms and opportunities, understanding of product life cycle, knowledge of product marketing elements (pricing and packaging, promotion and positioning, sales enablement, collateral development, references, case studies and ROI, competitive analysis etc.)

Product Marketing Manager Data Center Product & Solutions Marketing Resume Examples & Samples

Create authentic, compelling narratives. The core responsibility of this role is messaging and content development. You will develop the messaging for your component of the Cisco UCS portfolio and ensure accurate amplification to sales makers, channel partners, press/analysts/industry-influencers and end customers
Be the expert on customer personas and the dynamics of the buying center. Collaborate with the corporate research team, sales and product management organizations, channel partners and customers to continuously develop Cisco’s understanding of data center customer needs and buying center dynamics
4+ years of technology product or solution outbound marketing experience
Content and messaging development experience
Domain expertise in cloud management solutions and the components of VMware and HP cloud management platforms is strongly preferred; knowledge of containers, their value and role in cloud management is a plus
Domain expertise in some or all of servers, storage and related systems management technologies is preferred
Strong proficiency in message development, writing and presentation skills. Public examples of messaging and content developed by the candidate will be requested at time of interview
Ability to devise simple verbal and graphical representations of complex, nuanced concepts
The most successful candidates will demonstrate a working understanding and an expressed curiosity in the psychological underpinnings of marketing communications (you know how and why those aren’t the droids they’re looking for)
Demonstrated ability to build and implement a technology and solutions marketing plan including opportunity identification, offer development, customer segmentation and competitive analysis
Ability to work cross-functionally, de-conflict competing priorities and stakeholder agendas and drive complex projects to successful conclusion

Product Marketing Manager Development Resume Examples & Samples

Ability to develop strategies for creating pipeline of new offerings, upsell & cross-sell account-based marketing programs to grow existing relationships
Ability to analyze information and data collected from pipeline behavior (conversion rates & velocity) to detect breakdown in marketing and sales processes
Proven ability to manage multiple tasks and work towards long-term goals
Proven ability to work cross-functionally and influence at all levels
Strong business acumen and strategic thinker
Strong message creation and verbal presentation skills; ability to create collateral or presentations that are clear and succinct
Strong team player, results oriented, and capable of working in fast paced changing environment
Self-motivated, creative, and organized

Product Marketing Manager Resume Examples & Samples

Analyst
Commerical and Industry Relations
Co-Ops/Interns
Customer Service
E-business
Engineering
Environment, Health & Safety
Hourly
Human Resources
Internal Audit
Management
Other
Procurement
Research/Development
Sales
Supply Chain Management

Data Protection Product Marketing Manager Resume Examples & Samples

Become a product expert taking full responsibility for learning all the features of the product or product family assigned
Support each stage of the sales funnel with key marketing deliverables such as customer presentations, sales aids and tools, collateral and presentations, competitive information, promotions, and specialized offerings
Ensure sales and channel readiness by providing compelling training, executing internal launches, and delivering actionable sales metrics
Lead product launches developing announcements and collateral
Provide thought leadership and development of critical sales and marketing materials for all sales organizations in Dell
A proven ability to write succinctly and with flair
A good sense of visual style keeping up with current trends
Be an outstanding presenter
Is an expert in data protection technologies or has a burning desire to become one
Is easily able to translate product features into customer benefits
Is proficient in Microsoft’s Office Suite
Is a proven leader able to execute tasks on-time across a global organization
A critical thinker who can organize arguments and thoughts logically and quickly
A good listener who is 100% focused on the discussion at hand and asks the right questions to extract the best insights
Is detail-oriented going the extra mile to make sure work represents their team and company well
Is socially adept so able to quickly build rapport both in person and over the phone

No Wires Product Marketing Manager Resume Examples & Samples

8+ years of experience in 2 or more of the following
Experience leading cross-disciplined teams; good collaboration skills
Experience negotiating and enabling customers and end customers
Great communications skills with demonstrated ability to present to upper management
Ability to translate customer requirements to marketing requirements and engineering requirements
Technical degree or proven technical ability to conduct technical sales and communications with engineering

Product Marketing Manager Resume Examples & Samples

Strong market development, financial and operational background. Understanding of CRM tools, opportunity pipeline management and pricing tracking
Drive market analysis including SAM/TAM and understanding of overall market opportunity
Drive an engagement model with the Embedded Sales team to drive opportunity identification, design wins, and design win conversion

Senior Segment Product Marketing Manager Resume Examples & Samples

Strong understanding of Digital Signage and Point of Sales markets and technology trends
Drive definition of system level value propositions and understand system and market trends to develop market requirement documents
Define and drive ecosystem engagement strategy with key HW and SW partners as well as evaluate the competitive landscape for AMD solutions

Product Marketing Manager Direct & Digital Resume Examples & Samples

Be distinct and differentiated
Know our customers better
Do more with customer relationships
Fuel passions for our brands among customers and staff
Grow the volume of repeat, known customers
Grow average revenue per user
Maximise the life time value of our customers
Own the customer experience from beginning to end
Lead the direction and development of direct & digital marketing strategies and campaigns across the portfolio of News UK’s Business Development businesses (including The Sun Holidays, Times Traveller, New Me, Times Currency Services, Encounters Dating - and future businesses in the pipeline)
Demonstrate ROI of all proposed direct and digital marketing activities
Attain stakeholder buy-in of direct and digital strategies prior to implementation
Lead the implementation of direct and digital marketing activities with the support of the with Product Marketing Team
Collaborate with the other Product Marketing Manager and Product Marketing Executive to plan and implement full multi-channel campaigns
Establish metrics for direct and digital channels, monitor, evaluate and report on campaign performance to the Product Marketing Team, Business Development and the wider Marketing & Sales Department
Develop social marketing strategies across the businesses, develop and implement content plans
Brief creative & media agencies on campaign requirements
Cascade knowledge and educate the wider Product Marketing Team on the use of direct and digital marketing channels within the context of Business Development activities
Work closely with the Business Intelligence department to analyse audiences and access relevant data for marketing activities
Work closely with Sun & Times brand teams to develop targeted marketing campaigns for the various Business Development products
Manage the day-to-day activities which support the achievement of product targets
Demonstrate a knowledge and understanding of the full product portfolio and its marketing value
Demonstrable experience of direct and digital marketing planning & implementation, including social media
Demonstrable target driven approach to marketing and ability to work under pressure
Experience of managing/ optimising digitally delivered direct marketing activities
Thorough understanding of tools and techniques used in online communications, PPC, SEO and affiliate marketing
Experience of working on brands in the diet sector and/or targeting SMEs would be an advantage
Good at working as part of cross functional team

Product Marketing Manager Intern Resume Examples & Samples

Drive action throughout the organization by making ad tech product and partner program recommendations via analyses such as build vs. partner, competition, market sizing, adoption, game theory, and hypothesis testing
Design and execute go to market efforts for product launches and updates, including channel strategy, messaging, and pricing
Structure conversations and distill debates among peers and executives to align on direction

Product Marketing Manager Resume Examples & Samples

Make a significant impact by accelerating a joint marketing and sales strategy across Adobe Creative Cloud and Adobe Experience Manager
Accelerate demand for a new SaaS/cloud offering for Digital Asset Management (DAM) for the mid-market and departments of enterprises
As we scale our global business, you'll find there’s plenty of space for you to contribute, grow and learn alongside us during an internship
Join us for the summer and learn what it takes to monetize one of Adobe's most innovative technology platform

Product Marketing Manager, Ad Tech Identity Resume Examples & Samples

Bring structure to prioritize the consistent improvement and activation of myriad efforts across several teams within Facebook
Drive action throughout the organization by consolidating input and making recommendations
Design and execute go to market efforts for internal and external launches and updates, including channel strategy, and messaging

Product Marketing Manager, Ad Tech Ecosystem Resume Examples & Samples

Drive action throughout the organization by making ad tech product, partner program, and policy recommendations via analyses such as build vs. partner, competition, market sizing, and competitive strategy game theory
Lead go to market efforts for partner, product and policy launches and updates, including channel strategy, messaging, and pricing
Coordinate and manage cross-functional teams to align on outcomes and optimize execution (including policy, legal, partnerships, PR, design, product, analytics and engineering stakeholders)
Structure conversations, build and socialize frameworks, and distill debates among peers and executives to align on direction

Product Marketing Manager Resume Examples & Samples

Own planning and execution of all go-to-market launch activities for new and existing product launches and enhancements including market needs analysis, competitive analysis, value proposition definition, messaging, product brief, launch campaign planning and management of all launch activities
Define target customer segments and conduct primary and secondary research to develop robust discipline around competitive intelligence to support segmentation and sales enablement efforts
Understand channels and partners, providing guidance to in-house marketing and creative teams for effective positioning, marketing, lead generation, and nurturing strategies
Create and manage target segment definition materials for the sales and service delivery teams to utilize in sales readiness and training activities including personas, market briefs, buyers journey, competitive intelligence, “Selling Against” and market needs-based “How to Sell” training materials
Define market needs and voice-of-the-customer insights to ensure product management and associated product investment decisions are prioritized according to primary input of customer/market needs
Stays informed on expansion of product and service offerings (new features, applications, improvements, etc.) as necessary to adapt product marketing messaging, promotions and training materials to changing market/competitive demands
7-10 years in marketing, advertising, product marketing and/or product management in technology startups or SaaS/ B2B technology
2-3 years direct product management experience
Healthcare experience a plus, but not required
BA/BS degree in business, marketing, or communications, MBA preferred
Believe in Viverae’s mission and cultural development
Thrive in fast-paced and fast-growing environments
Travel may be required up to 20%
Must demonstrate effective decision making and results delivery as well as the ability to stay current with relevant technology and innovation

Product Marketing Manager Resume Examples & Samples

Development of core messaging and value proposition. The value proposition must convey a compelling story that communicates the scope, tangible value and competitive differentiation of the relevant service area
Creation of internal and external product marketing materials to support the articulation and drive of the value proposition. These include and are not restricted to
Over 5 years experience in Product Marketing (essential)
Over 3 years experience in either Content Discovery (Metadata/Search & Recommendation), Access Services (Subtitling/Signing), Media Management, OTT or Linear Playout (Highly Desirable)
Understanding of Managed Services (Highly Desirable)
Experience of working in a complex, matrix organisation in an international setting (Desirable)
Strong skills in message construction and proposition development (to address multiple audiences)
Excellent writing and collateral development skills
Ability to manage budgets and external marketing agencies
Ability to work collaboratively and influence/drive wide stakeholder teams
Effective, confident presenter
Creativity – to explore a proposition from all angles, and devise on-going, value-adding materials for client communications
Tenacity and resilience – to drive the proposition and ensure sales are equipped and enabled to position the service area effectively

Product Marketing Manager Resume Examples & Samples

Achieve the annual marketing and sales targets for assigned ESD software and solutions of BISG and manage team activities to optimize volume, revenue, and profit opportunity. This may includes Canon, Alliance Partners and/or 3rd party products as assigned
Leads the definition and execution of Canon USA Enterprise Solutions Division software and solutions marketing and business development strategies
Responsible for supporting business development plans through initiation and use of market research, competitive analysis, sales forecasting, financial analyses, if needed proposing to upper management the correct “strategic partnerships” to develop with other technology developers
Oversees the software/solutions specialist team to achieve on time execution of effective launch plans, activities and sales materials for assigned Canon, Alliance Partners and/or 3rd party software solutions
Coordinate team activites to provide support to Canon Sales and Sales support teams, and Dealer Sales personnel to help them understand Canon, Alliance Partners and/or 3rd party software/solution and how to increase their sales
Coordinate team activities, and cross functional collaboration, to provide market and competitive analyses in order to provide guidance and recommendations to Sr. Management that will maximize sales
Supports and facilitates the cross functional coordination of trade show activity and provides support expertise at trade shows through team members
Collaboratviely works with product planning to recommend and defend a market based competitive price strategy for assigned software and solutions
Interlocks regularly with various other operation and support functions of Canon USA to facilitate and manage successful launches and ongoing sales and marketing support efforts (such as inventory management, program/promo monitoring and analysis. etc.)
Proactively and collaboratvely works with Solution Marketing Division vertical market specialists to identify and develop vertical market applications of Canon software and solutions
Collaborates with product planning in efforts related to product planning, pricing and sales improvement
Evaluates Canon, Alliance Partners and/or 3rd party product/software/solution and assists CINC, Alliance Partners or 3rd party manufactures with development and modification of supporting hardware/software
The position requires a Bachelor’s degree in business or marketing or equivalent experience
Marketing experience of ECM or DMS solutions and experience with ECM/DMS and ISV/VAR sales channels is a significant advantage and highly desirable
Minimum of five years of experience, Preference experience be in sales and marketing
Sales experience is an advantage
Prior management experience is not required but candidate must have exhibited provable leadership skills that have influenced or encouraged team achievement of goals and objectives

Product Marketing Manager Resume Examples & Samples

Work closely with product management and sales teams to distill key functionality and benefits into core product marketing messages; identify, prioritize and launch product modifications/ additions to improve customer satisfaction, revenue and retention
Sales enablement – partner with sales enablement leaders to communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of our products; develop product collateral for all audiences (publishers, networks, press, etc.) including demos, sales presentations & training, FAQs, one sheets, and other product collateral as needed
Market and competitive intelligence – be an expert on several products and the buying criteria; identify and differentiate PubMatic products from competition and how we position against other offerings in meaningful ways; collect, analyze and distribute customer & competitive intelligence

Group Product Marketing Manager Resume Examples & Samples

Develop compelling messaging, positioning, web content and collateral, sales enablement materials and customer facing presentations
Lead product and solutions launches and work with cross functional team to ensure sales, enablement and marketing tools are meeting launch goals
Determine packaging and pricing to optimize revenue generation in each target market segment
Serve as VMware spokesperson for customers, analysts, press, and industry events
Analyze business performance and develop growth plans, pricing and packaging recommendations for specific Routes to Market, including Goals, Objectives, Strategies, Resource requirements, and timelines
Be the Subject Matter expert for the our Storage Solutions and deliver training/presentations to channel sales and partners globally
Ensure enablement of strategic partners in support of strategic GTM initiatives, coordinating with BU technical marketing and Readiness teams
Mentor, train and motivate a group of talented product marketing managers

Product Marketing Manager Resume Examples & Samples

Develop a deep understanding of the Storage and Availability market. Identify customer buying behaviors, partner go-to-market and sales motions. Define corresponding go-to-market strategies
Develop and execute specific go-to-market strategies, including demand-gen/marketing, enablement, and sales acceleration
Developing appropriate partner-facing positioning and messaging for different level audiences and for different target segments
Launching new products and releases, including positioning, press and analyst communications, and field and channel enablement
Developing the sales and channel strategy for specific products and solutions. Analyze the sales cycle and channel mix for specific products and solutions, and formulate ideas and approaches to optimize the selling process
Serving as VMware spokesperson for VMware field, channel partners, technology partners (including OEMs), and industry events
Performing competitive analysis, define and communicate key VMware advantages
Defining the overall marketing strategy for specific products and solutions. Work closely with corporate marketing to determine and execute lead generation, analyst relations, and public relations programs
Creating the whole spectrum of sales tools and collateral (PowerPoint presentations, datasheets, white papers, customer case studies, demos, and training materials) to communicate the value proposition of VMware’s products and solutions to customers and partners
Creating and drive innovative initiatives to drive the fast proliferation of VMware products and solutions
Developing bookings projections, TAM, customer/partner analysis, and driving interlock process with the stakeholders
BA/BS in Computer Science, Engineering or equivalent; MBA desired
Minimum 5 years work experience in technology product marketing, product management, strategic marketing, or management consulting
Proven analytical skills and strategic thinking. Demonstrated ability to develop creative / non-traditional solutions and Go-To-Market strategies
Technical background desirable, preferably in storage, business continuity and disaster recovery. Aptitude to quickly come up to speed on new technology concepts
Passion to evangelize a disruptive new technology
Excellent written and verbal communications skills. Ability to translate technology and product features into business value. Previous experience interacting with and presenting to C-level executives

Product Marketing Manager Resume Examples & Samples

7-10+ years of as an analyst and/or researcher as well as strong writing skills
Will require work to tight deadlines and as part of a team
Undergrad required

Product Marketing Manager Resume Examples & Samples

Minimum of 3 years product marketing experience, preferably in device high-tech
Marketing management skills - planning, organizing, and directing
Experience and track record of implementing successful marketing plans
Proven marketing writing skills as needed for various marketing communications activities, including collateral, plans, reports, promotional pieces
Assessment techniques for evaluating and reporting ROI
Strong interpersonal and influence skills
Strong marketer/creative thinker with a results-oriented approach to projects
Ability to work in a dynamic, fast-paced environment
Capacity to manage multiple projects and tasks at the same time

Product Marketing Manager, Creator Resume Examples & Samples

Strategic marketing experience, including development of propositions, user insight, market positioning, competitor analysis, distribution strategies etc
Strong analytical/growth marketing skills, including feature introduction, onboarding and conversion optimisation, using quantitative and qualitative user data
Experience developing and executing outstanding creative marketing campaigns launching or showcasing new products
Proven ability to work in a global marketing organisation (especially with US stakeholders)
Track record within a consumer product/services business, with a preference for digital media experience
Work with the regional marketing and brand team to develop Go To Market plans for key product releases, including marketing goals, target users, messaging, creative briefs, etc

Product Marketing Manager Resume Examples & Samples

Articulate product positioning and messaging for target audiences, differentiating Blackboard products from competition
Develop client-facing content to be used in campaigns (presentations, case studies, email copy, call scripts, web-based resources, video, recorded demos)
Work closely with the product management and development teams to fully understand the product features, functionality, and enhancements
Develop go-to-market and marketing plans for product launches and orchestrate execution of plans
Coordinate with product management, industry solutions marketing, campaign and events marketing, public relations and operations, as appropriate, for product launches and campaigns to drive new sales and renewals
Promote products through conference presentations and training
Deliver presentations to prospects and clients, in-person and via the web
Provide sales enablement support including sales training, tools (playbooks, battlecards, scripts, presentations) and demonstrations
Develop a social media plan to support both product launches and ongoing lifecycle management
Provide support for the RFP process
Supporting the K-12 Blackboard Innovative Teaching Series
5+ years of applicable B2B product or solutions marketing experience in the Education or Technology industry
Minimum of Bachelor’s degree required (A degree in Marketing, Business, or Education is highly preferred)
Strong understanding of education & training industry, buyers, and influencers
Ability to translate client needs into marketing requirements and effective messaging and positioning
Ability to quickly master new technologies, particularly enterprise software
Superior communication and presentation skills, both written and oral. Writing samples will be requested
Strong project management and coordination skills; and ability to excel in a fluid, cross-functional team environment
Ability to translate client needs into business requirements and technology features into client benefits
Ability to work independently, and execute on strategic objectives
Ability to demonstrate creative decision-making and problem-solving
Superior analytical and problem-solving skills are a must
Ability to work and thrive in a fast-paced, cross-functional environment

Product Marketing Manager Resume Examples & Samples

Researching market trends
Strong ELA knowledge
Knowledge the curriculum state adoption process
Confident and innovative
Ability to influence at all levels within the organization
Background in the elementary literacy education space
Background in software/technology industry
2+ years of experience in a strategic marketing function

Product Marketing Manager, Statistics Resume Examples & Samples

Design and implement market research strategies to develop a deep understanding of our customers, to anticipate course trends, to identify new market opportunities, to grow our existing base. Strategies may include an integrated mix of focus groups, web-based surveys, one-on-one interviews, usability studies, product forums, structured web research, etc
Plan and execute product development activities in partnership with product managers to ensure that we are meeting the existing and emerging customer requirements
Travel as needed for conferences, events, and campus visits in order to inform product and digital strategy, as well as to contribute to increases in revenue and digital registrations
The preferred location for this position is Boston, MA

Product Marketing Manager Resume Examples & Samples

Responsible for oversight and planning of all components of the 360 degree marketing plan
Responsible for delivery of the plan on time, on budget and at the quality promised
Assists in the development of the annual marketing plan
Serves as a liaison between marketing and the business line. Works directly with business team members to ensure projects capture product accuracy and market need
Provides direction and feedback to the creative team assigned to support the product lines marketing projects and initiatives
Closely collaborates with controls partners (legal, compliance and risk) on the review of marketing materials and sales tools
Education: Bachelors degree required
Business Experience: 4 or more years of experience in marketing, investments or a related function. Proven track record in a highly regulated environment with a complex product and distribution network. Financial services experience preferred
Retirement Experience: Experience in working with retirement and/or investment products, either in marketing, sales and/or product development, is desired
Planning skills: Experience in developing and executing marketing plans required. Must understand how individual marketing components and media fit together into a larger marketing plan
Communication skills: Excellent oral and written communication skills are a must
Licensing Requirements: Series 6 required within 120 days of employment

Product Marketing Manager Resume Examples & Samples

Develop successful marketing campaigns to drive awareness and product sales
Create compelling marketing content to support go-to-market efforts including: web content, blog posts, social media channels, presentations, videos, customer case studies, demos, and training materials
Evangelize company and product with customers, industry analysts, press, and executives at venues such as VMworld, VMware User Groups, vForums and technology partner events
Create and deliver sales enablement training for VMware field and partners

Product Marketing Manager Resume Examples & Samples

Define product and service go-to market strategy, and develop annual, quarterly, and launch marketing plans that address the complete funnel from awareness through nurture
Develop product positioning, messaging, and drive overall strategy for user-focused communications and brand across web, in-app, email, and other channels
Develop programs that drive sales of supporting hardware and goods by product users (Custom Circuit boards and partner products)
Regularly assess and report on program effectiveness through quantitative and qualitative data
Become active user of products and provide ongoing input to product management team to inform product roadmap
Evangelize product and business externally with customers, partners, users and the press as well as internally with executives and colleagues
BA, BS or equivalent degree in Business, Marketing or related field
5 years marketing, program management or equivalent experience in software, SaaS, or mobile apps
Working understanding of 3D printing. IoT, and electronics strongly preferred
Exceptional analytical and problem solving skills, with ability to link strategy to business objectives and financial plans
Strong interpersonal skills, with ability to influence and collaborate in a cross-functional setting, and effectively interact at all levels on a globally distributed team

Product Marketing Manager, Developer Brand Resume Examples & Samples

Build user sentiment of our developer facing products and lead privacy sensitive marketing communication
Lead consumer and developer product marketing for some of Facebook’s most well known brands, namely Facebook Login, and Share products
Develop and execute on the go-to-market plan for each product including positioning, market assessment, quantitative analysis and understanding of the broader Facebook ecosystem
Plan and lead successful product launches and develop programs to drive adoption for the segment
Manage large cross-functional teams (including PR, design, product, and engineering stakeholders) to deliver world-class product marketing communications
Author consumer and developer-facing communication, such as blog posts and guides, host internal training sessions, and keynote presentations
Develop programs to improve the overall developer experience for apps and websites that use Facebook

Amazon Product Marketing Manager Resume Examples & Samples

Marketing Strategy & Execution for both Consumer and Commercial Cards
Client Management
Cross-functional Team Leadership
Ideation and innovation
Bachelor's Degree OR in lieu of degree, high school diploma/GED and 7+ years of Marketing/Digital experience in a corporate environment
3+ years in-depth understanding of digital marketing
3+ years of strong client management and interpersonal skills
3+ years of experience influencing and leading cross functional teams, both internally and externally
5+ years marketing experience, preferably in credit card, financial services or retail
Project management skills and attention to detail
Solid leadership skills, self-starter, high energy, and strong results orientation
Experience leveraging analytics and data to drive business strategy & decisions
MBA, GE leadership program graduate (ECLP, etc.)

Product Marketing Manager Resume Examples & Samples

Synthesize the market insight and competitive intelligence in order to inform global product and marketing strategy. Deliver clear and effective internal reports to communicate the results and product recommendations
Develop and manage the execution of a global product marketing plan and, in collaboration with Creative and marketing teams, develop the global brand, message, and core marketing assets for use by sales and marketing in all geographies
Manage market development programs (class tests, pilots, etc.) with well-defined success metrics and strategic client selection. Use results to inform product recommendations, to demonstrate the effectiveness of the product, and to identify sales opportunities
Work effectively in a heavily cross functional, fast-paced environment, especially working across product, digital strategy, technology and sales teams. Contribute to list-wide marketing initiatives for Science as appropriate
The preferred location for this position is San Francisco, CA

Digital Product / Marketing Manager Resume Examples & Samples

Work with Marketing and Creative teams to build NFL Network marketing promotional pages
Maintain NFL Network homepage, Network show pages and NFL Network affiliate sites with current tune-in messaging, promos and digital assets on a daily basis
Work cross-departmentally with creative, on-air and digital teams to obtain all digital assets (ex: ad banners, homepage promotional units, browser panels, video pre-roll & content) and publish those assets on the relevant Network show pages and NFL.com homepage
Perform updates to NFL.com event pages to include promotional messaging and enhance NFLN brand awareness
Ensure logos, branding and promotional units follow all NFL legal and brand guidelines as well as uphold the integrity of the shows and products they are promoting with continuity across all owned, paid & affiliate channels
Work with NFL Business Intelligence teams to ensure proper tracking is in place for all promotional units
Work with NFL Business Intelligence teams to ensure pages have been optimized for search (SEO)
Oversee departmental digital priorities calendar. Align initiatives with on-air marketing strategy
Author product requirements documentations
Lead internal and external development resources to ensure products are built to current specifications, optimized for desktop and mobile
Develop and track all key metrics for each product
Long-term product planning to ensure all products meet business objectives and align with marketing priorities
Relationship management with stakeholders
Maintain and support currently deployed products, including off-hours escalation procedures
Keep abreast of industry trends and technologies, and be prepared to apply them quickly
Apply changes in the site CMS
The candidate should have a BS, BA, or advanced degree in computer science, communications or related field, or relevant work experience
Strong background in the building and operating of web-based products, including working within various Content Management Systems (CMS)
At least 3 years of experience in the digital media field
Experience leveraging and interacting with all social media platforms
General understanding of HTML, CSS, Javascript and other web presentation technologies
Familiarity with Adobe Photoshop (incl. basic image editing)
Familiarity with optimizing pages for search (SEO)
Demonstrated ability to work on a diverse scope of projects requiring detailed analysis, creative/practical problem solving, and sound judgment
Ability to operate effectively in a team-oriented and collaborative environment
Must demonstrate solid organization/communication skills
Manage multiple projects within a short development cycle with moderate supervision
Ability to work cross-functionally with internal and external teams
A passion for football!

Product Marketing Manager Resume Examples & Samples

Manage two main brand categories
Support APAC markets ensuring access to the relevant launch toolkits
Lead the development of the 3 year product marketing strategy for the region
Facilitate the integration of consumer insights providing tactical recommendations
Lead regional support programs including Advertising, CRM, Digital, and Education for your designated brand categories
Ensure the ownership of promotional effectiveness and analysis to help build the business and overall traffic
Develop seasonal themes including patterns, mood boards, palettes and design using local agencies and vendors
Influence New York central brand team on the APAC future brand strategy
Prepare regular management reports on business trends
Design accurate forecast guidelines for the region
Provide accurate product pricing guidelines for new product launches through collaboration globally and locally
High command of English
Mandarin/Korean or Japanese advantageous
Extensive regional marketing experience in Cosmetics, Skincare, Fragrances or other Beauty categories
Able to influence local and global stakeholders to execute the most relevant brand message to individual markets
Has strong analytical and consumer insights exposure

Assistant Product Marketing Manager Resume Examples & Samples

Support the PMM for the deployment of the campaign toolkit to designated markets
Liaise and work closely with agencies to develop below the line creative such as brochures and other visuals
Lead small/medium scaled campaigns from concept to launch
Prepare and conduct regular sales analysis
Consolidate competitor reports
Lead on pre-launch planning and analysis
Business/Marketing Graduate
Product development and 360 product campaign experience in a related industry such as Cosmetics, Beauty, Skincare or FMCG
Strong collaboration experience and able to work under minimum supervision
Required Languages: English, Cantonese/Mandarin

Product Marketing Manager Dma Resume Examples & Samples

Drive customer growth through acquisition, onboarding, engagement, retention, loyalty and advocacy
Create Product Marketing strategy from ideation to launch, working Media, Distribution, Social and Customer Support teams to leverage all customer touch points across online, mobile and offline channels
Ensure consistent and effective messaging across customer touch points including Product (website & Apps), and marketing materials (email, display, mobile, social, etc.)
Lead in-product content programming and promotions strategies, cadence and frequency
Collaborate with Product and UX teams to optimize all user flows from signup, through engagement, to loyalty
Identify and evaluate strategic marketing partnership opportunities with third party partners and internal business units (Parks, Consumer Products, etc.)
Identify customer segments and establish their Life Time Value (LTV) in order to benchmark marketing spend and ROI
Use data and analytics to continually analyze campaign effectiveness and optimize against targets
Set quarterly and annual goals and KPIs and devise and implement measurement plans
Own the reporting and dissemination of performance results to the Executive Leadership Team
Track, analyze and inform Executive Leadership of all key performance results
Deep expertise in digital marketing, direct marketing, CRM, social, customer engagement and data driven marketing strategy
Knowledge of UX best practices
Highly analytical and possess an exceptional creative eye
Proven ability to bring innovative customer acquisition ideas to market in coordination with product and technology teams
Relentless focus on the customer
Deep understanding of managing acquisition strategies tied to customer segment level conversion
Strong analytical skills / problem solving skills with data driven approach to customer acquisition
Excellent verbal and written communication skills; persuasive in presenting complex data and concepts to groups
Outstanding relationship-building skills with the ability to consistently demonstrate a positive and collaborative approach; comfortable working with various functional groups across the organization
Strong experience in brand-building in the video, digital, and entertainment space
Passion for movies, television, and the emerging digital content market
Deep knowledge of and experience working with the target demos for Disney, Pixar, Marvel, and Star Wars
Expertise in analyzing data, trends, events
Comfort and composure working in a market that is changing constantly and rapidly
Ability to manage multiple responsibilities and projects
Minimum of 8 years of online marketing experience and 5+ years in digital marketing for consumer facing businesses
Bachelor's degree required, MBA a plus

Product Marketing Manager, Business Resume Examples & Samples

Conduct comparative analyses of both the internal product suite as well as competitive offerings in order to better define and position our products
Establish key product priorities with the marketing teams within local geographies (i.e., North America) and provide training on solutions to ensure successful local marketing sales efforts
Maintain a customer relationship management database to track participants and targets in Product Marketing programs
Work effectively in a heavily cross functional, fast-paced environment, especially working across product, digital strategy, technology and sales teams. Contribute to list-wide marketing initiatives for Mathematics as appropriate
2-4 years of relevant experience, such as

Product Marketing Manager Resume Examples & Samples

Thought leadership in horizontal and vertical product definition, positioning & messaging
Product launch, lifecycle management and defined deliverables
Product training
Product management processes & best practices
Create and maintain product communication strategy and messaging - develop product communication material & collateral, such as product value proposition, product decks for external (e.g. customers) and internal (e.g., management, sales, sales support, marketing) audiences
Work with individual product managers to translate market and customer requirements into product requirements
Identify & conduct primary market research studies to inform new product development and investment in product enhancements (industry analysis, trends analysis)
Collaborate closely with both Marketing & Coms and other internal teams on product positioning & communications strategies, including social media, as well as Industry Analyst Relations
Continuously assess competitive products and strategies
Support business case development to estimate revenue and profit opportunities and reflect as appropriate in marketing strategy and budget
Support and conduct product training initiatives
Attend trade shows / conferences relevant to market segments and products
Support internal product development, lifecycle management processes as necessary (e.g. Product Checklist)
Manage relevant processes and contribute to a culture of ongoing process improvement and continuous quality improvement
Bachelor’s Degree in Marketing or Communications or related field of study. Alternative degree is acceptable if in related field and if candidate has experience in mapping or location-based services (LBS)
MBA or significant (7+ years) work experience in related field (product management, product marketing, and communications) desired
Sales or customer-facing experience preferred
Problem solving ability: must be able to develop solutions to a variety of complex problems and challenges. Requires strategic thought process with a strong bent toward execution
Adaptive/responsive - needs to be able adapt/respond quickly to the field in a fast-paced environment
Communication skills – Must demonstrate an ability to disseminate information in a concise and clear way and be capable of building good interpersonal relationships
Influence management – Must be able to work within a complex, matrix environment. Well-honed influence skills are needed to insure success
Team Work - Must be able to work as part of a team
Advanced knowledge of MS Office tools, including PowerPoint and Excel
Travel - Must be able to travel frequently (~10-20%) and on short notice

Product Marketing Manager Resume Examples & Samples

Develop and execute strategies to acquire, engage and convert Office 365 customers from free to paid
Be the audience expert. Lead audience segmentation and serve as the voice of the customer by analyzing behavioral metrics, monitoring and collating user insights, and driving user research
Drive engagement campaigns that span across all digital channels (emails, mobile, web and in-product messaging)
Drive lead nurturing campaigns, including lead qualification, scoring and overall lead to revenue pipeline performance management and acceleration
Partner with Product Marketing & Engineering teams to shape in-product experiences and influence the product roadmap
Work closely with the Analytics team to design experiments, analyze results, and leverage data to inform your lifecycle programs. Measure, track and report on the effectiveness of lifecycle marketing campaigns
6+ years of product marketing and/or product management experience, preferably in both the consumer and enterprise software
Ability to self-start, analyze complex data sets and develop innovative solutions
Strong ability to communicate ideas effectively, prioritize and manage multiple projects in parallel
Superior audience-centricity. Experience leveraging audience understanding to conceive marketing strategies and assets
A good eye for design, strong writing skills and a proven track record of driving large projects from ideation to completion in a short timeframe
Strong drive for results in the face of change and ambiguity
Experience in marketing automation tools a plus
BA or BS degree required; advanced degree a plus

Flame Product Marketing Manager Resume Examples & Samples

Lead planning and execution for Autodesk’s Flame family marketing efforts
Provide direction and collaborate with other internal marketing teams to ensure the Flame family story is integrated into key marketing activities such as social media, community, PR, product reviews, events, and campaigns
You know the Film & TV industry inside and out. You have immersed yourself in the world of Film & TV for most of your career. You know lots of artists (you may even be one yourself) so you relate easily to them. Therefore, your customer is at the center of all your marketing plans and programs
You have a passion for storytelling. Our customers are storytellers. You are too. You can be an advocate and spokesperson for Autodesk and Flame in the Film & TV industry. You are comfortable, confident, and persuasive with customers and press
You’re a marketing guru. You understand how to find your prospects and customers, the best channels to reach them, what to say to them when you make contact, and how to say it. Your goal is to be so interesting and relevant that their engagement comes naturally
You’re part scientist. You like to test new ideas and use real-world data to validate your successes and failures. And like a good scientist, you’re not afraid to fail sometimes because you know it helps you learn quickly
You’re a team player. You like the vibe of working with people who are passionate about our products and customers. And you know that strong working relationships are critical to being successful

Product & Marketing Manager Reebok Classics Resume Examples & Samples

Fundamental understanding of the relationship between product, sales, marketing and the account base
Exceptional time management and organizational skills with the ability to meet strict deadlines
Strong analytical skills and experience in calculating discounts, percentages, gross margin, IMU (general retail math)
Possess an in-depth knowledge of the Canadian Sporting Goods Industry, the key players, retail and market directions
Advanced knowledge of latest version of Power Point, Excel, Microsoft Word, Adobe Illustrator, and Outlook
5-8 years of relevant experience (product marketing, merchandising, design, etc. within a fashion or retail industry)

Product Marketing Manager Resume Examples & Samples

Self-driven and results-oriented
Analytical with strong ability to understand and interpret MIS, and able to translate these to program or campaign to increase ROI on marketing dollars and improve program profitability
Strong execution skills,with an eye for detail, to design and manage end-to-end processes for programs owned
Independent and resourceful as the role requires the candidate to work very closely with Retail Bank team and external partners

Product Marketing Manager Resume Examples & Samples

Business or marketing graduate with previous product management or product marketing experience
Previous experience of marketing of software products
Demonstrable experience developing and launching new products
Demonstrable project management and organizational skills, leading strong cross-functional teams and multiple projects
Experience in financial services, information security or payments software advantageous

Product Marketing Manager Resume Examples & Samples

Work with clients, partners, resellers, product and sales teams to understand advertiser needs and outline the requirements of the market to inform the product roadmap
Aggregate, distill and prioritize product feedback from multiple sales and partnership channels
Position and launch advertising products to customers. Ensure that all product features and benefits are clearly articulated to customers and sales teams. Write communications, product documentation, and develop collateral for sales teams

Product Marketing Manager Resume Examples & Samples

Creating the product positioning and value prop, messaging, SKU plans, and pricing
Running primary and secondary market and competitive research to inform marketing strategies and competitive responses
Building go-to-market strategies and programs, and executing in the market against those strategies through our field partners
Measure results and make adjustments based on learnings

Product Marketing Manager Resume Examples & Samples

Business or marketing graduate with product management or product marketing experience
Experience of marketing of software products
Customer-focused, with excellent oral and written communication skills
Creative and energetic self-starter, capable of working on own initiative
Ability to manage multiple projects simultaneously and prioritise effectively

Customer Immersion Product Marketing Manager Resume Examples & Samples

Align with PMM leadership on a set of product area priorities
Manage customer immersion engagements from end-to-end. You will embed with Product teams (Design, Engineering, Product Management and Product Marketing) to understand their goals for a customer immersion engagement and then work closely with sales (both managed and unmanaged) to identify the ideal customer meetings
Simultaneously manage multiple projects on different product teams

Wholesale Product Marketing Manager Resume Examples & Samples

Help define project scope and schedule with Wholesale Marketing Director and Team Members and ensure proper prioritization within the Marketing Group
Help maintain the department project list, and ensure that each project has a project number and has gone through the proper approval process (product team, management, compliance, etc.)
Monitor the expiration of individual projects and meet with the appropriate marketing team member to determine if project should expire or be updated and sent through the approval process again
Coordinate invoice payments with finance team and help keep track of overall Wholesale budget

Product Marketing Manager Resume Examples & Samples

Develops clear communication plans to socialize across the extended team for each product launch (every 8 weeks) and any other compelling events or releases
Directs and contributes to successful execution of user acquisition campaigns
Works with Sales team to determine opportunities and prepare sales tools that provide clear marketplace differentiation and deliver qualified leads to soften the ground for deals
Works with Nurture Marketing team to develop content that can be used across nurture streams to tell a story and help encourage adoption and active usage of the products
Works with Product Management and Development to deliver relevant in-product communication to help encourage adoption and active usage of the products
Collaborates with other product and industry teams on joint marketing initiatives. Acts as a point of contact and provides marketing support to key strategic partners that help expand our mutual influence and ecosystem
Uses data and analytics to regularly update and optimize online destinations for ever more positive customer experiences
Oversees the creation and execution of a customer advocacy program that promotes customer success through videos, blogs, social media, PR, campaigns and other vehicles

Product Marketing Manager Resume Examples & Samples

Position Airline Solutions as a thought leader in the market with customer centric positioning and messaging targeted to segment and buying role, through a multi-channel approach (e.g. webinars, whitepapers, speaking engagements, or the Portal/Hub)
Support and enable sales by providing training to articulate key messages and market problems, target prospect lists, collateral, presentations or integrated demonstrations (utilizing relevant personas), and support strategic sales pursuits
Define and drive the product launch (go-to-market) plan (major/minor launches) from training, internal communications, sales enablement, and delivery resource availability
Collect testimonials or case studies and identifies key customer references to support a portfolio referral/reference program
Understand market and buyers to target, define buyer personas, and participate in relevant industry, trade and community events
Monitor market adoption of product through its lifecycle and identifying areas for new sales including consulting or cross-sell or up-sell opportunities
Leadership or management experience is preferred. Strong, proven leadership skills in a cross-functional, matrixed team environment with executive presence
8-10 years of business-to-business product marketing experience in the technology industry
Experience with marketing a product (s) across its life cycle from definition to end-of-life, including market requirements, market research and analysis, marketing strategy, planning and execution, positioning and messaging and sales enablement
Self-starter who is comfortable with ambiguity and has a proven ability to operate well in a fast-paced and dynamic environment
Excellent communication skills, written and verbal
Domain expertise in the airline industry a plus

Product Marketing Manager Resume Examples & Samples

Responsible for developing product marketing strategy, tactics and go-to-market plans for new and existing Business Class products and services, including Internet, Voice, Ethernet and TV product lines
Creates marketing plans to support the launch of new products – including all campaign elements, collaterals and supporting material such as invoice updates and web content
Represents the Business Services Marketing group on cross-functional operations/project management teams
Manages marketing agency in development and fulfillment of marketing/campaign materials such as collateral, direct mail, print, TV, radio, e-mail, web banners, bill inserts, etc
Ongoing planning with Field-based Product Marketing and Management in the development and execution of strategies and initiatives, creative reviews and solicitation of input
Ongoing planning and coordination with Product Development and Management to develop marketing strategies to promote both new and existing products
Responsible for creation and maintenance of content for regional and corporate website(s)
Direct leadership and management of Corporate Product Marketing Team
Develops and manages product marketing budget to ensure optimal ROI for the company

Product Marketing Manager Resume Examples & Samples

Qualification Requirements: The Product Marketing Manager must be hands-on and detail-oriented, and able to deliver results in a fast-paced environment. This person must have strong interpersonal, communication, and problem-solving skills. This individual will be a team player who is well versed in details
Confident and willing to take risks, challenge conventional thinking, and make smart decisions
Bachelor's Degree in Marketing, Psychology, Business or related field
5 years of relevant product management experience preferred
3 years of experience with segmentation, positioning, pricing, and new product development practices required

Product Marketing Manager Resume Examples & Samples

Be the expert on the TELL product as regards to assessment theory, pedagogy, scoring, and use of score data
Fully understand the product’s technical components, including advantages and limitations; help frame/present these issues so that stakeholders and interested parties can comprehend them
Analyze the geographies for their potential, prioritizing them according to factors such as: revenue potential, distribution options, ease of doing business there, degree of customization required, etc
Work with Geos to establish obligations/responsibilities of each party when launching the test, including: level 1, 2, and 3 technical support, pricing/revenue sharing, distribution, marketing, etc.; Follow up by ensuring that each party adequately trains and supports those resources
Work with the product engineering teams on feasibility, cost, and timelines required for any customizations using caution with over-promising on deliverables
Seek bundling and integration opportunities with other products and platforms; work with the TELL product team to understand technical issues that allow/not allow integrations to be possible
Communicate a plan for international roll-out of TELL to management and all stakeholders
Facilitate the implementation of TELL in each new country – arrange implementation to get first adopters on board and set up
Assist with developing the in-country marketing campaign and localization of marketing materials
Bachelor’s Degree in marketing, business OR equivalent combination of education and experience; MBA preferred
5+ years’ experience of development/implementation of marketing programs/campaigns; must have international experience!
3+ years’ experience in costing and pricing products
5+ years’ experience in product identification and responsiveness; where to develop product presence with ability to translate market needs into responsive and profitable products
Strong financial management skills, negotiating strategies, long-term planning capability
Solid experience with a variety of online and social media marketing activities
Demonstrated aptitude/success in several marketing disciplines including marketing strategy formulation, project planning/execution, messaging, copywriting, collateral development, event logistics/management, oral presentation
Must understand marketing programs development and execution including post campaign ROI analysis
Persuasive collaboration and networking skills
Excellent abstract thinking and creative abilities
Excellent building/management of internal/external relationships
Must be an independent, motivated, and performance-driven self-starter!
Computer proficiency in MS Office Suite, Outlook, Excel, SalesForce.com
Innovative thinker, motivated by challenges!
Excellent communication skills, especially relating to assessment, scoring and its data, and pedagogy
Able to work with geographically distributed team

Product Marketing Manager Resume Examples & Samples

Support the B2B Sales team in production of sales collateral, presentations, and engaging messaging to effectively communicate the products
Provide creative and unique support in marketing campaigns while working alongside PR team to magnify reach of B2B business
Assist with product demos, business cases, whitepapers, and updating online content with design teams
Plan, execute, and measure new business marketing campaigns to support achieve ROI goals
Translate products to sales-based USP
Measure and analyze lead generation activity alongside SEM/SEO
Minimum 3-5 years experience in B2B marketing role, preferably in sales enablement and product marketing
Knowledge and experience in the geospatial community, ad tech environment
Ability to execute on creative collateral, PowerPoint, and design assets in a deadline-driven environment
Insights-driven with experience analyzing data in Omniture and Google Analytics
Familiarity with SalesForce, Pardot, and WordPress or other CRM software a plus
Design experience with Adobe Creative Suite with strong execution orientation
Excellent written and verbal communication to achieve results and build brand support
Previous experience managing external agencies and defining milestones, costs, and providing feedback to ensure quality production
Extremely organized, attentive, and team-oriented with a strong sense of accountability
Strong project management skills to prioritize and pivot as required by the business while multi-tasking and uncompromising quality and data as a service industries a strong plus

Product Marketing Manager, Measurement, Atlas Resume Examples & Samples

Work closely with the sales and support teams to evaluate customer needs, and translate those needs to engineering teams
Refine the value proposition and develop go-to-market strategy for product releases, and be able to execute those plans
Create and deliver positioning, materials, and training for sales and clients
Manage product alphas and betas to direct product refinements and identify critical customer needs that must be met by the product in order to launch
Assess adoption of released products, and conduct analysis on impact to the business
Drive improvements with engineering team where appropriate
Work across other teams at Facebook to ensure there is alignment in product and business objectives between Atlas and related groups

Product Marketing Manager Resume Examples & Samples

Insatiable curiosity. Desire to learn, ask questions and challenge status quo
3+ years of relevant product marketing, product management or management consulting experience preferred
Prior knowledge of the Assessment space a plus
Experience with digital products preferred

Product Marketing Manager Resume Examples & Samples

The PMM for the Distribution and VAR Channels in the Americas will primarily be responsible for driving commercial planning and execution of New Product Introductions (NPIs) for Video
Drive market & customer segmentation analysis to validate the right products for the right segments (i.e. segmentation analysis vs. Product Roadmap)
Drive the prioritization, development, and delivery of Video Sales Tools for the Sales teams/customer base in order to facilitate a simplified product implementation process
Responsible for assessing market trends in the channel and determining the strategic course for short and long range product planning. Drive communication between the channel and Product Management to ensure development of the right Video products for those channels
Monitor business, economic and competitive environment, and take actions to capitalize on untapped opportunities and to mitigate disruptive threats
Support the development of multi-generational product plans including the 3 year strategic roadmap, and the 1 year Operational Plan
Work with Sales and Marketing to lead the development of product positioning and segment penetration strategies
Work closely with Product Managers and Sales Teams to establish and execute pricing, positioning, selling and promotional strategies for new and existing products
Frequently interface with the Product Managers, BU Leaders, Channel, and Functional leaders to communicate the broader product-line view
Own the development of tactical programs and promotional efforts with Sales to drive product line growth for the Business Unit
Demonstrate financial acumen by understanding solution component financial drivers including cost/ schedule, incremental revenue, gross revenue, and contribution margin
Proactively research and understand root causes of NPI revenue gaps based upon discussions with Channel Representatives and Sales Teams and translate that information back to the individual Product Managers for resolution
Concisely communicate action plans to the Executive Team and demonstrate the ability to follow-through on those action plans to completion
Enterprise Video
Service platform integration (IBT)
Advanced Services (Professional Engineering Services, Remote Managed Services, Custom Solutions, Embedded etc.)

Product Marketing Manager Pearson English Resume Examples & Samples

Content marketing, content generation and localization
Brand management
SEO & SEM
Marketing automation platform, email campaigns (lead generation, lead nurturing and lead scoring)
Digital campaigns & associated social media
Key member of PE global marketing team
As part of the team brand management & required implementation
Product management of Global Scale of English & manage launch/long term campaign
Manage agencies as required to ensure PE has the necessary best-of-breed services to build and enhance marketing presence – off & online
Stay abreast of digital/online marketing trends and new technologies; proactively provide innovative ideas for online marketing solutions in support of objectives and initiatives
Help communicate global marketing performance/business impact to key stakeholder groups against KPIs on a monthly basis
PE business units
Marketing leads in PE business units
Wider marketing groups within Pearson English and in the wider plc – e.g., Geo’s
Pearson Brand team
Significant proven product marketing & management experience, including content & digital marketing, website management experience
Devising and implementing marketing strategies to drive digital content & digital marketing with thought leadership
Brand management – from initiation to implementation
Agency management expertise & experience
Marketing automation platform, email marketing and content management systems experience
The ability to influence cross-functional teams and champion new concepts and ideas
Experience working across cultures and in a global, multi-lingual environment
A flexible approach
A high degree of confidence, accuracy and attention to detail under pressure
The ability to manage projects and plan around rapidly changing priorities
A high level of energy
Project management, leadership experience and vision
Critical thinker who can identify issues and offer creative problem solving / recommendations
Good undergraduate degree
Post graduate desirable
CIM or IDDM qualified Background
B2B marketer with some B2C
ELL/ELT market, or information/software, or commercial education market
Global operator

Product Marketing Manager, Games Industry Resume Examples & Samples

Manage 3ds Max and Maya product launches, including creation of sales and marketing launch assets
Help build the Games industry go-to-market plan for 3D tools
Coordinate 3ds Max and Maya day-to-day and launch marketing activities with the Film & TV and Design Visualization marketing teams and support their mission to drive growth in other industries
You’re a storyteller. Our customers are storytellers. You are too. You can be an advocate and spokesperson for Autodesk in the Games industry. You are comfortable, confident, and persuasive with customers and press
You’re not afraid to take chances. You like to test new ideas and use real-world data to validate your successes and failures. If it doesn’t work, oh well! You still learned something
You l-o-v-e the Games industry. You have immersed yourself in the world of Games for most of your career or through personal interest. You know lots of 3D artists (you may even be one yourself) so you relate easily to them. Therefore, your customer is at the center of all your marketing plans and programs
You’re a team player. You like the vibe of working with people who are passionate about our products and customers. And you know that strong working relationships are critical to your success

Subsidiary Product Marketing Manager Resume Examples & Samples

1) Product Evangelism (40%)
Maintain product knowledge and evangelize the product internally and externally to Press, enthusiasts, influencers and pre-sales customer scenarios
Provide product related content like customer benefits, competitive differentiators, and value of the product roadmap to all subsidiary marketing activities, including those owned by Segment marketing, Audience marketing, and other BGs
Adjust and provide differentiated value proposition and compelling, localized product-related content, product Bill of Materials (BOM) (To-Customer and To/thru-Partner)

Product Marketing Manager Resume Examples & Samples

Contribute to the creation of the subsidiary marketing plan
Deliver solution advocacy, positioning, messaging and storytelling
Formulate competitive positioning and response
Drive education and execution of product roadmap and launches
Invest in continuous learning and growth
Strong marketing skills: optimizing return on marketing investment
Knowledge and experience with digital marketing (SEO/SEM/Social Media/E-mail)
Experience, knowledge and/or understanding of audience, partner or product marketing within a consultative/solution selling model
Understanding of business solutions: Cloud/Customer Relationship Management (CRM)
Ability to communicate technical information to non-technical audiences
Exceptional program, project and time management skills–highly organized, detail focused, results-driven, accountable
Independent, self-starter who can prioritize and drive deliverables to execution with minimal supervision

Product Marketing Manager, Games Resume Examples & Samples

Lead consumer and developer product marketing for some of Facebook’s Games products
Plan and lead successful product launches targeted at game developers on canvas, mobile, and console
Coordinate and manage cross-functional teams (including PR, design, product, and engineering stakeholders) to deliver world-class product marketing communications
Develop strategic positioning for key products based on market assessment, quantitative analysis and understanding of the broader Facebook ecosystem
Author consumer and developer-facing communication, such as blog posts and best practices
Develop and drive programs to frame and track competitive landscape, understand target markets and identify market insights to inform product strategies and go-to-market activities

Product Marketing Manager Resume Examples & Samples

Influence product strategy for Facebook's ads transparency & controls products for consumers, including ad preferences
Drive product adoption and usage rates for ads controls through effective consumer product marketing and PR support
Coordinate and manage cross-functional teams to optimize collaboration and output (including policy, legal, partnerships, PR, design, product, analytics and engineering stakeholders)
Identify opportunities to improve the consumer value delivered by our ads targeting products
Collaborate with other teams to track improvements to consumer value from ads through appropriate metrics
Develop an external narrative on consumer value and ads, in conjunction with Comms, Marketing, and Business Marketing partners

Product Marketing Manager Resume Examples & Samples

Create innovative and engaging advertising products and programs for HuffPost
Proactively work with Sales and Edit to brainstorm and package feature and custom edit projects that support both editorial aspirations as well as sales requests
Define business rules around the products and packages
Ensure that the Sales team has the materials required to communicate that story to the market
Work with Analytics to tell the narrative of their Vertical/Site/Product’s role in the HuffPost universe with regard to audience and referral traffic
Report on success metrics and develop case studies
Serve as the primary point of contact for Sales for questions around USP, Audience Profile and Advertising Products and Programs
Support the development of cross-site/multi-platform “tent pole” opportunities
Minimum of 2-3 years’ experience in digital advertising in a product management or product marketing capacity
Experience working with and influencing Sales and Editorial teams
Deep knowledge of online advertising and publishing formats and platforms, industry standards, and the competitive ecosystem

Product Marketing Manager Resume Examples & Samples

Manage and streamline day-to-day operations of Financial Engagement program increasing customer engagement and retention through the development of integrated multi-channel communications including direct mail, email, on site display and jump pages
Create and manage engagement calendar and engagement campaigns inclusive of timelines, marketing deliverables, and execution
Effectively coordinate with other departments to support and implement initiatives
Problem Solving and Ideation for the various products Prudential offers
Continuous optimization though testing and segmentation
Bachelors Degree or equivalent experience (5-7 years) in internet enabled businesses
Prior experience managing B2B2C or B2C programs that provided education content to end-customers by means of live streaming and pre-recorded webinars
Ability to connect dots and streamline content and delivery mechanisms
Must be a self-starter, highly organized, and able to effectively work independently, as well as part of a team
Extremely detail oriented with teamwork skills and the ability to work across functional teams and all levels of the organization
Strong user experience/design sense, interest in marketing and customer engagement
Top notch written and oral communication skills while in presence of executive leadership; expert in MS Office Suite (e.g., Word, PowerPoint, Excel)
Awareness of marketing automation and CRM tools
Experience with design-thinking or other innovation processes
Collaborative mindset that inspires those around them (peers and those more senior) to be creative and try new things

Product Marketing Manager, Monetization Resume Examples & Samples

Help establish and scale end-to-end ads buying, execution and reporting processes
Partner with the leads on the market operations team to build holistic project plans, assign points of contact and ensure accountability
Coordinate and communicate the rollout of new products and features with the cross-functional team
Collect and organize client feedback
Confirm that feedback is received by the right teams and acted upon
Collaborate with our marketing, PR and sales teams to create product positioning and materials
Assess and prioritize expansion and new monetization opportunities

Product Marketing Manager Resume Examples & Samples

Position Airline Solutions as a thought leader in the market with customer centric positioning and messaging targeted to segment and buying role, through a multi-channel approach including (e.g. webinars, whitepapers, speaking engagements, or the Portal/Hub)
Support and enable sales by providing training to articulate key messages and market problems, target prospect lists, collateral, and presentations or integrated demonstrations (utilizing relevant personas), and support strategic sales pursuits
Certification in Pragmatic Marketing with at least 5 years of business-to-business product marketing experience
Strong, proven leadership skills in a cross-functional, matrixed team environment with executive presence

Product Marketing Manager Resume Examples & Samples

Business and Monetization – define, evolve and achieve ambitious growth goals and plans for your products. Drive the evolution of business models to the cloud. Manage business operations including campaign reporting and scorecard management
Marketing Planning – contribute to the development of integrated marketing plans and lead their execution in the subsidiary, with a focus on digital marketing channels
Competitive Positioning and Response - monitor the key competitors within your geography and ensure that competitive plans, response strategies and contingencies are foundational parts of all subsidiary product marketing
Orchestration & Influence - work closely with segment and functional teams to ensure that plans contain the right focus on opportunities, benefits and the value proposition for Office. Orchestrate marketing execution and drive for results
Product Advocacy – use your in-depth product expertise to localize, translate, deliver and evangelize core marketing content. Act as the local subject matter expert for Office
Positioning, Messaging & Storytelling – land and localize the positioning and messaging frameworks for Office, promoting Microsoft’s overall strategy and direction to target audiences

Product Marketing Manager Azure Direct Resume Examples & Samples

3-5 years related experience
Evangelist and subject matter expert for product
Deep customer focus and understanding
Strong analytical skills
Excellent communicator
Experienced in core marketing communications functions

Product Marketing Manager Resume Examples & Samples

70% - Title Management
Considerable experience gained within media or fast moving consumer goods (FMCG) industry
Ideally Home Entertainment experience but this is not mandatory
Experience with and working knowledge of UK trade environment is desirable
Experience of managing agencies and third parties
Demonstrable analytical and numeracy skills
Keen sense of ‘process’ & entrepreneurial approach
A high standard of influencing and interpersonal skills, in order to build and develop strong client relationships
Willing to travel as required

Product Marketing Manager Resume Examples & Samples

Collaborate within marketing, and with sales and product development to bring the voice of the customer to everything you do
Bring insightful questions that challenge the status quo as you assist the product team with the development of revenue targets, accurate forecasting, profitability, and pricing
Review and translate insightful, comprehensive market research to understand the needs of the market and turn them into product requirements
Collaborate with sales and a variety of marketing functions to drive revenue through strategic market planning and execution
Support efforts to understand the competitive landscape and provide competitive differentiation through sales support and the development of product plans
Five years plus or equivalent experience
Bachelor's Degree in Marketing or Business or equal experience preferred
Hands-on and detail-oriented, and able to deliver results in a fast-paced environment
Have strong interpersonal, communication, and problem-solving skills
A team player who is well versed in the details

Product Marketing Manager Resume Examples & Samples

Bring the voice of the customer to the forefront of all activities
Drive revenue through strategic market planning and execution - including pricing/bundling, positioning, sales training & sales support, and marketing campaigns
Lead efforts to understand the competitive landscape and provide competitive differentiation through sales support and the development of product plans
Lead the campaign planning in state adoptions - including bid planning, coordination of approvals for pricing, free-with-order and sampling, sales training & marketing campaigns support
Act as an internal cheerleader and advocate for your products, and securing resources & attention from internal stakeholders to ensure product success
Bachelor's Degree in Marketing, Business or equivalent work experience
Two plus years of experience in a strategic marketing function
Must be proactive, results-driven and detail-oriented, and able to deliver results in a fast-paced environment
Must have strong interpersonal, communication, and problem-solving skills
Will be a collaborative team player

Product Marketing Manager Resume Examples & Samples

Solid knowledge of x86 PC and server technologies, Cloud Computing, Virtualization, VoIP, Security, networking technologies, and main operating systems, preferred desktop product related experience
A qualification such as BSCS (Bachelors of Science in Computer Science) or BSEE (Electrical Engineering) or similar or relevant industry experience is desirable
Knowledge and skills in providing applications support, making technical presentations and working effectively with customers
Excellent project management and decision-making skills
Excellent team collaboration & team work spirit
Excellent English/Chinese language skills

Product Marketing Manager Resume Examples & Samples

Together with Program Management and Service Engineering, develop business strategy and plan for a Managed Onboarding Center, onboarding methodology and content strategy
Lead integration Dynamics CRM Online into the 1 MSFT methodology onboarding strategy, FastTrack
Be an evangelist for our Dynamics Customer Engagement offerings, including building out differentiation demo scenarios that enable thought leadership
Be a sought after product Evangelist in 1 to few (eg Executive Briefings) or 1 to many (eg. Microsoft internal and external conferences)
Functional and technical product knowledge of enterprise cloud services and mobile enterprise offerings is a mast
Strong cross team collaborations skills
Experience leading virtual team and/or projects organizations that are functionally and geographically diverse desired
BA is required, MBA degree is preferred
Relevant CRM or Marketing Automation cloud service domain experience preferred

100

Product Marketing Manager, Location Resume Examples & Samples

Serve as primary thought-leader and central voice for the company by managing a holistic view of Location products and launches across the organization
Demonstrate a strong understanding of the broader Facebook ecosystem, competitive landscape, and privacy/policy needs to develop strategic location-based product feedback and positioning
Contribute to global market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with Product Management and Engineering, with a focus on the intersection of Customer needs and adoption of location-based products
Define and manage comprehensive go-to-market strategy and plan including positioning, policy, launch strategy, PR. Partner effectively with Product Management to lead world-class product marketing communications for location-based products

101

Product Marketing Manager Resume Examples & Samples

Execute go-to-market plans and programs in order to drive awareness and demand, develop pipeline, and accelerate existing deals
Support the enablement team in global sales training efforts
Work with campaign marketing and demand generation teams to develop proper messaging for nurture programs and collaborate on ideas to drive leads
Manage customer reference pipeline, leveraging the existing customer base to speed the sales cycle

102

Product Marketing Manager Resume Examples & Samples

The tasks this individual is responsible are often unstructured and the issues addressed are less defined requiring new perspectives and creative approaches
A Bachelor of Science or Masters degree in Electrical Engineering, or Computer Science or related technical discipline; or equivalent experience is required
Demonstrated ability to have successfully completed multiple, complex technical projects
Demonstrated experience in authoring technical white papers as well as project conceptualization and planning, is preferred
Public speaking skills are preferred
Experience in driving GTM activates and releasing complex solutions

103

Product Marketing Manager, Next Generation CC Resume Examples & Samples

Demonstrating Strong EQ (Be Aware) – Having a keen sense of self awareness is the foundation of leadership at Adobe. Whether you’re an individual contributor or a people manager, you’re someone who’s empathetic and mindful of your impact on others
Selecting Talent (Be a Recruiter) – You’re a guardian and an ambassador for selecting talent at Adobe! You recommend and recruit only the best. You embrace diversity of ideas, experiences and working styles because you know that diverse teams drive better business results
Leading change (Be an Agent of Change) – You readily adapt to business changes. Ambiguity or uncertainty never seems to stop you from working productively. You’re maniacally focused on execution and you’re always looking at new approaches to resolving issues

104

Product & Marketing Manager Resume Examples & Samples

Builds relationships with key contacts at each carrier in product and wholesaling
Accountable for creating and maintaining product and sales tools to enabling Sales partners to be most successful in representing the six carriers
Primary contact for carriers in scheduling training and ensuring information available is up to date
Demonstrate a thorough knowledge of all carriers products, services and programs and effectively use knowledge to help sales team to compete and win in the marketplace
Ability to operate in regulated business environment
Facilitate product review process within Prudential for non proprietary products
3-5 years successful track record of life insurance experience required
Knowledge of advanced sales concepts
Local market knowledge & industry awareness
Strong presentation and seminar selling skills
Ability to build and manage relationships effectively
Understanding of financial issues and key profitability measures
Demonstrates adaptability and resourcefulness
Series 6 & 63 licensed
Professional designations such as CFP, CLU, ChFC preferred
Periodic travel will be required

105

Product Marketing Manager Resume Examples & Samples

Opportunity assessments on new product opportunities
Support engineering team on NPD process. Hold kick-offs and drive schedules based on customer needs
Escalate schedule and resourcing issues to ensure priorities are set correctly
Visit customers to present product roadmaps, discuss new product opportunities and manage any challenging situations (e.g. quality, delivery, PCNs etc)
Support sales and applications teams on business and technical issues with customers
Work closely with planning team to ensure that pre-production materials are planned appropriately based on customer needs
Contribute to forecasting for revenue planning and S&OP
Contribute to roadmap planning with new product ideas and concepts
Stay abreast with developments by standards bodies (OIF, IEEE) for next generation systems
Work closely with manufacturing and quality teams to ensure that customer expectations are met on all issues
Experience in the optical communications industry
Experience in high speed IC design using GaAs, InP and SiGe technologies

106

Product Marketing Manager Resume Examples & Samples

Work closely with Ad Innovation, Ad Strategy, Product and other other teams to develop compelling ad product solutions for Sales to bring to market
Create collateral documents for Sales that describe in crisp and engaging ways how New York Times ad products can solve marketer needs
Collaborate with cross-departmental teams to create and communicate effective roll out plans for new ad products
Evaluate ad product requests by analyzing technical, inventory and revenue perspectives
Coordinate mockup creation with relevant teams as needed for Sales collateral
Assist Sales Dev with client requests on an as-needed basis
Create and/or maintain inter-departmental documents
Stay abreast of the advertising marketplace, competitive set, and digital trends, particularly in regard to ad product capabilities and sales opportunities
Assist in special projects as needed
Bachelors degree in communications, marketing or related field
3-4 years of experience as a marketer, sales planner or communications specialist
Digital media and technology expert
Entrepreneurial: ability to drive forward with goals independently
Ability to organize, prioritize and multitask effectively
Design skills a plus

107

Product Marketing Manager Resume Examples & Samples

Work closely with Ad Innovation, Ad Strategy, Product and other other teams to develop compelling pre-sale solutions for Sales to bring to market
Create collateral documents for Sales that describe in crisp and engaging ways how New York Times’ sponsorships can solve marketer needs
Maintain an editorial sensibility by identifying and surfacing new sponsorship opportunities related to franchises, tentpoles, conferences and newsworthy events
Evaluate sponsorship requests by analyzing technical, inventory and revenue perspectives
Maintain a broad understanding of mobile and digital advertising, competitive landscape, emerging technologies, and innovations and be able to communicate them effectively
Design experience a plus

108

Product Marketing Manager, Insights Resume Examples & Samples

Lead market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with Product Management and Engineering, with a focus on insights products and services
Plan and lead cross-functional efforts to drive successful product alpha and beta programs and launches, globally
Define and manage comprehensive go-to-market strategy and plan including positioning, policy, launch strategy, and PR

109

Product Marketing Manager Resume Examples & Samples

Conduct quantitative and qualitative analysis about sales drivers to make recommendations for go-to-market programs
Create sales enablement materials and tools that help sales reps and partners effectively position and sell VMware solutions against the competition
Develop and execute plans to scale go-to-market and sales enablement programs
Know the customer. Have close relationships with important customers and be able to evangelize how our products have been successful in different customer scenarios
Work with sales to understand NSX product and solutions sales cycle, including buyer personas, sales motions and adoption barriers. Work with a cross functional team to streamline the sales cycle

110

Product Marketing Manager, Disney Interactive Resume Examples & Samples

Work with key EMEA, US and countries stakeholders to plan and implement digital strategies to drive business objectives - Optimal key Stakeholder Management and collaboration are critical to the role
Help to leverage digital opportunities across the EMEA business; Identify/support areas where increased focus in digital may help meet business objectives & help raise the profile of digital / educate in these areas (e.g. Retail)
Work with the wider Regional Digital team to Interpret business requirements into clear digital objectives/brief/recommendation
Contribute to the management of European agency relationships and process
Manages and implements the marketing of digital products across digital platforms (including website, games, apps and Virtual worlds) and support overall Disney Interactive revenues objectives on the attributed franchises
Ensure systematic measurement against KPI’s of all projects and campaigns
Implementation of Media plans on all Digital products including co-ordination with owned media, PR and promotion teams
Demonstrable knowledge of the digital marketing mix - professional, digital marketing experience
Resourceful and pro-active in approach - looks for solutions and information in creative ways
Works well and motivates others while under pressure
Adaptable and flexible with working hours
A team player who works well with others is essential
Ability to work in matrix organisation
Digitally-savvy and interested in all aspects of digital (products, platforms, search etc)

111

Product Marketing Manager Resume Examples & Samples

Responsible for developing product marketing plans and, tactics for new and existing Business Class products and services , including Internet, Voice, Network Services and TV product lines
Works with agencies, writers, etc. to develop small business and product-related content pieces and tools to help with purchasing decision and to raise awareness of TWCBC as a provider to and supporter of Small Businesses. Content will be developed in a variety of forms to be used across multiple media channels
Manages marketing agencies in development and fulfillment of marketing/campaign materials such as collateral, direct mail, print, e-mail, bill inserts, etc
Ongoing planning with Product Management in the development and execution of marketing initiatives, creative reviews and solicitation of input
Utilize customer and competitive analysis as well as market research (primary/secondary) to inform marketing strategy
May work with Product Management to develop pricing and packaging models for various Small Business segments
Works with Finance team and product teams to develop promotional offers
Responsible for creation and maintenance of content for product pages on business.twc.com website
Provides reporting and analysis on product marketing campaigns

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Product Marketing Manager Resume Examples & Samples

Bachelor’s degree in marketing, business, design, or related field preferred; or equivalent experience
5+ years of experience in a product management/product marketing role
Experience in an IT department or related field preferred
Experience with external marketing strategies strongly preferred
Ability to interact and communicate with customers of varying levels of expertise
Ability to communicate complex technical information to less technical users
Ability to communicate in-depth business processes to technical resources
Ability to create very complex process flow diagrams or flowcharts that demonstrate business or system process flow
Ability to gather requirements effectively; document requirements and confirm observations with business owners
Ability to perform fit/gap analysis based on requirements
Ability to create detailed and complex test plans for medium-sized initiatives
Ability to prioritize job responsibilities
Demonstrated Customer Service abilities
Demonstrated problem solving skills
Knowledge of business systems software
Knowledge of Software Development Lifecycle
Ability to develop and manage multiple enterprise-wide project plans, meeting established deliverables and timelines
Ability to execute based on directions from senior team member
Ability to provide guidance, mentoring, and day-to-day support to lower level personnel
Ability to conduct training
Ability to create thorough and complex documentation
Ability to facilitate, conduct meetings, gather information, and present status
Ability to design business solutions for new processes and new business practices
Adaptability and demonstrated good judgment

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Product Marketing Manager Resume Examples & Samples

Drive product sales and engagement rates by supporting market facing campaigns and programs
Support the planning and execution of campaigns and asset creation
Communicate the value proposition of products to ensure that effective materials are created
Work closely with creative director to ensure all creative assets support Oculus brand guidelines

114

Product Marketing Manager, Oculus Resume Examples & Samples

Partner closely with many cross-functional teams, including communications, channel marketing, community, business development, developer relations, web development and product management to drive the execution of product launches and ongoing adoption of key products
Contribute to market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with a focus on the intersection of consumer and partner needs
Demonstrate a solid understanding of the VR ecosystem, competitive landscape, and Oculus products
Increase overall awareness of games and other titles by implementing and building integrated marketing campaigns
Collaborate with PR, Community, and Events teams to support launch activities, executions on the ground, on-line, in social and at retail

115

Product Marketing Manager Resume Examples & Samples

Work with product and engineering teams to develop or enrich our advertising solutions
Partner with the leads on the Monetization team to build holistic project plans, lead the cross-functional team and ensure accountability across partners
Coordinate and communicate the rollout of new products or features with the cross-functional team
Collaborate with our marketing, PR, measurement and sales teams to create product positioning and materials
Assess and prioritize new monetization opportunities

116

Product Marketing Manager Resume Examples & Samples

Indirectly manages a product marketing tactical sales support budget
Departmental complexity thought matrix project management and matrix reporting through key aspects of role to Retail Marketing, SSI Dealer and specific business channel management
Authorized to make decisions on the execution of marketing support (content, creative, communication style, etc.) to ensure they are meeting stated creative and design objectives as well as fully compliant to National Instrument requirements
Budget control on all product marketing related expenditures under the incumbent’s direction
Manages the relationships and associated tasks with external agencies/suppliers for projects under their direction and has the necessary authority to direct them accordingly
Able to act independently within approved project guidelines and within Bank policy
The environment is fast-paced and this position presents demanding deadlines for a wide variety of tasks, requiring a balance of creativity, planning and organizational skills. Deadlines must be met without sacrificing quality and are often imposed by external circumstances or events. Flexibility must be demonstrated to handle new challenges promptly to maintain Bank’s service standards image
Office environment with some possible travel
Reviews and develops impactful material with a high attention to detail
Frequent ad-hoc requests from senior officers, deadlines and unplanned operating problems expected at this level
Minimum 3 years marketing/communication experience within financial services industry, preferably with some exposure in the following areas
Product Management
New Product Development and Launches
Financial Planning
Mutual Funds
Investment Communication
Demonstrated strong project management and organizational skills
Ability to influence a broad array of internal and external relationships

117

Product Marketing Manager Resume Examples & Samples

Develop integrated marketing plans for the product or campaign launch
Lead, manage, and execute product launches, including go-to-market programs for product releases, and select solutions or cross-platform initiatives
Research and assess buyer needs, priorities, and buying processes
Research and provide industry updates to company on trends, competitive products and other factors that shape the industry and Blackboard products and make recommendations on product positioning and messaging, and competitive differentiators
Contribute to ongoing support of the technical and developer communities
Oversee the development and delivery of client-facing collateral/resources, field training, and sales enablement tools
Coordinate with numerous groups including Sales, Customer Success Advocates, Corporate Marketing, Field Marketing, and Product Management
Support all market segments including North America Higher Education, Professional Education, K-12, and International
5-7 years of applicable B2B experience in the Education or Technology industry
Minimum of Bachelor’s degree required (a degree in Marketing or Business is highly preferred)
Strong knowledge and experience with technical or development-oriented products and capabilities including APIs, Java, SOAP web services, and educational integration standards (e.g., IMS LTI)
Excellent communication and presentation skills with ability to effectively influence and communicate cross-functionally with senior levels of management within Blackboard and across external partners
Outstanding project management and coordination skills with ability to track multiple simultaneous projects and deliverables
Comfortable with researching, collecting, analyzing, synthesizing, and presenting data
Comfortable serving as an advocate for the Product Marketing team across the rest of the organization
Idea-driven and creative, and can articulate ideas in a collaborative and fast-paced environment

118

Product Marketing Manager Resume Examples & Samples

Actively works with product management to understand specific product features/benefits being developed & lead/manage the successful launches of new products and feature releases
Develops and maintains marketing and sales support to include but not be limited brochures, digital marketing assets, case studies, presentations, whitepapers, sales tools, trainings, key messages, collateral, and presentations in support of sales account management
Develops product line-specific marketing plans that support Fiserv goals and objectives, integrating quantitative and qualitative information
Acts as an evangelist to ensure that the value proposition messaging is clearly articulated and known by all market facing associated

119

Product Marketing Manager Resume Examples & Samples

Influence and implement strategic product and market direction
Manage product creation process for both Japan markets and execute fully integrated sell-in packages with GTM counterparts from product brief to sell out process
Develop expertise in sport, consumers, accounts, market & trends to build and make decisions on product ranges, distribution, and retail price settings
Plan and initiate product briefs building with relevant Dept. (Design, Development and Logistics) which give clear product direction & information
Decision making when it comes to product creation such as garment constructions, fabric selections and fitting
Analyze & report category business performance
Communicate effectively and smoothly to counterparts from other functions (global team, C2C, Design and Development)
Present ranges/products to both adidas Japan & global markets. Also externally to key retailers
Maintain all product information systems (MP2, GIM Tool, etc.) for all responsible categories
Manage and drive seasonal category plan with target SKU, FOB, GIM and buying volume
Build market/retailer network for qualitative product feedback from our key markets

120

Product Marketing Manager Resume Examples & Samples

Manage product marketing strategy development including concept research, product positioning and messaging research
Identify customer trends and insights and their implications for how we use various communication channels to create and deepen our relationships with customers
Collaborate with cross-functional teams to plan and deliver successful product marketing campaigns
Provide marketing channel owners (e.g., display, paid search, email, eBay Site, PR) direction and guidance on execution of product marketing plan
Liaise with the NA/EU/APAC Marketing team in sharing of best practices, product marketing assets and dashboards, analytics, research and creative executions
Collaborate with Analytics team in identifying the right product marketing metrics to track and put the right tools in place to measure ROI of mobile marketing spend
Share information with the Product teams frequently
Create and provide input into executive reporting and enhance the ability of the product marketing team to gain traction across the company

121

Product Marketing Manager Resume Examples & Samples

Lead market segmentation efforts to prioritize overall opportunities for Facebook’s marketing products
Plan and lead cross-functional product programs and launches whilst listening to and gathering feedback to advise on product roadmap
Work closely with with a team of Product Marketing Managers and own market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with Product Management, Engineering and Measurement
Lead a team of cross-functional partners to launch products in the market and spearhead product marketing communications for all new business products

122

Product Marketing Manager Resume Examples & Samples

Bachelor's Degree in Marketing, Psychology, Business or related field preferred or equivalent work experience
3+ years of relevant product management experience preferred
3+ years of experience with segmentation, positioning, pricing, and new product development practices required

123

Product Marketing Manager Resume Examples & Samples

Develop analyses of market size and potential, and customer buying behavior. Define the target markets for solutions from VMware and partners. Analyze how competitors do the same
BA/BS in Computer Science, Business or equivalent with an MBA
Good understanding of the cloud management market as it relates to VMware products and offerings
Background in technology, technical marketing or product management

124

BIM Product Marketing Manager Resume Examples & Samples

You have a passion for launching B2B software applications, connecting customer needs with product capabilities, and getting the word out to the world
You are a wizard with marketing automation software (Marketo, Hubspot) and love to use various B2B marketing tech to move prospects through the buyer’s journey
Coordinate, negotiate, develop and support the execution of the BIM 360 marketing plan for all geographies
Create the launch plan ensuring all departments are prepared for product releases. Manage the product launch meetings and ensure receipt of all product marketing deliverables. Create and coordinate review of product launch documents with Product Management, Sales, and other product team members
Develop web site copy, imagery, positioning and messaging for BIM 360 web properties. Measure inbound marketing metrics for content and website effectiveness
Develop profiles of key buyers including demographics, attitudes, motivations, technology knowledge and business functions
Create messaging from positioning documents for BIM 360 products
Collaborate with and support the technical marketing team in the development of product sales tools and marketing materials, including standard product presentations and scripts that can be used by the sales team in a typical sales process
Develop buyer’s journeys to guide the marketing strategy and planning
Track and analyze website traffic and digital program effectiveness to determine ROI and prioritize resources
Constantly research and find creative lead generation channels, properties, communities and technology to drive more qualified leads and segment them to optimize results
Improve on-site conversions via landing pages you create and manage and sign-up flow optimizations by running a world-class test and learn process
Leverage campaign assets in multiple ways to drive sign-ups for product trials
2-5 years experience in B2B SaaS marketing roles
Experience in the AEC (Architecture, Engineering, or Construction) Industry highly desirable, but not required
Experienced in working with a variety of marketing technical systems, including Marketing Automation Systems such as Hubspot and Marketo, and CRM systems such as Salesforce.com
Extremely strong interpersonal skills. Must be sharp, energetic, assertive, and results-oriented. Able to prioritize and focus in a rapidly evolving environment
Some domestic travel may be required, up to 15%

125

Product Marketing Manager Intern Resume Examples & Samples

Investigating and reporting on sales motions and go-to-market strategies (distribution channels, pricing, messaging, etc.) that result in greatest success. Making recommendations based on this research
Partnering with sales to understand NSX product and solutions sales cycle, including buyer personas, sales motions and adoption barriers
Researching buyer behavior, creating a framework for decision makers and buyer propensity
Developing a plan to help scale go-to-market and sales enablement programs
Working with a cross-functional team (e.g. business development, alliances, product management, sales, channel partners, and engineering) to drive successful product releases
Creating sales enablement materials that help sales reps and partners effectively position and sell VMware solutions against the competition
Creating collateral to communicate the value of NSX product and solutions to different types of buyer personas

126

Group Product Marketing Manager Resume Examples & Samples

BA/BS or equivalent required. MS or MBA degree strongly preferred
Experience with pricing, packaging, licensing, strategy development, consulting and financial planning is preferred
Leadership or people management experience is a strong plus
Ability to present effectively before large audience
Mastery of verbal and written communications. English language fluency required as demonstrated by examples of relevant materials written by the applicant
Demonstrated success in leading cross functional teams and effective project management and analytical/decision-making skills
Ability to multi-task, change priorities rapidly and work under pressure

127

Product Marketing Manager, Local Resume Examples & Samples

Serve as thought-leader in Facebook's role in the Local space, aimed at delivering meaningful value to Consumers
Demonstrate a strong understanding of the broader Facebook ecosystem, competitive landscape, and privacy/policy needs to develop strategic product feedback and positioning
Contribute to global market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with Product Management and Engineering, with a focus on the intersection of Customer needs and adoption of Facebook's Local products

128

Product Marketing Manager Resume Examples & Samples

Work closely with the growth marketing team to define the over-arching sales enablement program and specific sales readiness activities for multiple go-to-market launch efforts executed each quarter
Create and manage best practices and core framework for value-based selling and train the sales & account management team to utilize these best practices in their efforts to achieve aggressive growth targets YoY
Drive cutting edge vision and own development of three-year sales readiness strategy to support growth of the SynXis Enterprise Platform and the multiple products launching within each of the four core solution families – distribution, operations, retailing & intelligence
Manage and support development of marketing assets including sales toolkit, sales collateral, product briefs, case studies, white papers, sales pitch/presentation modules and all other sales support materials in close collaboration with marketing communications, creative and growth marketing teams and counterparts
Working knowledge of best practices in supporting go-to-market launch activities, specifically related to training sales and/or account management teams
Proven success in engaging with and presenting directly to customers & internal stakeholders
Excellent analytical, communications (verbal and written), and presentation skills
Collaborative work style, especially in a highly virtual and cross-functional environment
A sincere passion for connecting people & experiences through world-class technology

129

Product Marketing Manager, Atlas Resume Examples & Samples

Partner with the sales and support teams to evaluate customer needs, and translate those needs to engineering teams
Manage the product go-to-market
Coordinate and manage cross-functional teams (including PR, design, product, and engineering stakeholders) to release to market
Collaborate with other teams at Facebook to ensure there is alignment in product and business objectives between Atlas and related groups

130

Product Marketing Manager Resume Examples & Samples

Develop go-to-market collateral, sales material, and competitive intelligence information to enable sales organization success for the Adobe Media Optimizer solution
Create sales enablement content and participate in presenting it in sales training sessions and webinars
Capture customer successes for use in marketing material
Collaborate with Sales to support client meetings
Participate in thought leadership activities (webinars, blogs, videos, social media)
Evangelize AMO programmatic and display offerings internally and externally, and represent company at customer briefings, partner meetings, industry events
Manage GTM initiatives for new features and products (value prop/positioning, differentiation, messaging, training, sales enablement) and partner with cross-functional teams (Demand gen, PR) and partners on GTM activities
Gather customer and market feedback to prioritize product development, and communicate to product management to influence the product roadmap

131

Product Marketing Manager Resume Examples & Samples

Lead the Surface partner ecosystem for mobile professionals. This includes identifying what partners are important, why and how we will measure success. It includes aligning partner offers to the Surface brand, positioning and narrative, and then working to identify the right marketing plan to drive successful business outcomes
Work directly with 3rd-party companies in the consumer lifestyle and tech space to deliver compelling software, accessory and GTM offers
Build the systemic business processes to create a repeatable and scalable partner engagement model
Really spend time and energy ensuring our retail strategy and assortment approach comes to life with partners

132

Product Marketing Manager Resume Examples & Samples

Core Technical Content- Drive the development of core product BOM including 300L training, tools and demos (including keynote level) to support the Go-To-Market strategy through the Microsoft field and partners
Thought Leadership - drive industry and customer perception via participation in analyst relations, direct customer & partner engagement, Industry events and broad community outreach including our blog, web and user groups
Technical Readiness and Enablement - drive technical readiness and enablement of the Microsoft and Partner technical communities
Depth Customer Engagement - support the field and partners in sales and marketing activities to drive adoption. Capture customer feedback and integrate into product planning process
Support our disclosure strategy in partnership with business planning and communications/AR/PR. Work with our integrated marketing, press relations and analyst relations teams to ensure breadth & depth coverage
This position requires excellent oral and written communications abilities, great storytelling through demos including script production capabilities, and strong interpersonal skills including the ability to interact with technical and business leaders and present at industry events
We are looking for a highly motivated, results-driven marketer and leader, who has strong technical aptitude and proven track record in taking new and innovative products and technologies to market
Marketing experience is required: 4-6 years’ of product management and/or product planning experience and/or technical product marketing or related technology experience, previous Business Intelligence industry experience is preferred; A master’s degree is preferred but not required

133

Product Marketing Manager Resume Examples & Samples

BS/BA degree, MBA or equivalent experience preferred
Understanding of IT Professional audience
Outstanding cross-group skills
Focused on results ahead of activity

134

Product Marketing Manager Resume Examples & Samples

1) Build
2+ years of experience in product marketing
Strong technical skills
May have been a technical product manager on a single product
Ability to analyze and diagnose complex product and business

135

Surface & PC Accessories Product Marketing Manager Resume Examples & Samples

Drive your businesses by intimately understanding our domestic and international channels and proactively employing the most effective marketing strategies and levers (pricing, promotions, PR, etc), securing support for initiatives through your channel and sales teams, and analyzing tradeoffs from a financial or relationship perspective to realize your business goals
Work with Development and Manufacturing groups during the design and build phases to ensure your products deliver on its intended value propositions and quality expectations. And then work with Operations to ensure supply meets demand around the world. Finally, manage the product lifecycle from launch through transition and end of life
Be the internal and external representative of your businesses whether educating the field on how to go-to-market with your products or being the product expert and advocate in press interviews
3 or more years experience as a marketing professional/marketing manager, preferably with retail experience
Marketing, sales, and/or international experience
Strong analytical abilities including P&L analysis, SKU management and scenario modeling
Solid organization, leadership, team-building and negotiation capabilities
Organized and attention to detail is mandatory
Proven experience in driving revenue in mature and startup businesses
Must be self-motivated and able to work effectively in a highly collaborative, team environment
Must have the ability to develop and lead teams and individuals
Bachelor’s degree (BS/BA) is required. MBA a plus

136

Product Marketing Manager Resume Examples & Samples

3-5 years of work experience in marketing and communications; digital background required
Passion and interest in education
Ability to thrive in fast paced start-up like environment within a larger organization
Excellent marketing communication and writing skills

137

Product Marketing Manager Resume Examples & Samples

Self-starter, ambitions, eager to dive in and learn and get work done!
Huge desire to learn and expand skill sets. The B2B marketing technology world is changing rapidly, and we have to learn to keep up
Loves using the latest and greatest technology to drive best in class B2B marketing efforts
Strong verbal and written communications
Big desire to improve process and make things more efficient
Strong data evaluation skills, with ability to extract and interpret data
Organized with strong project management skills
Advanced Microsoft Excel skills, ability to use Visio for process diagramming
Five or more years in a B2B marketing role focused on running marketing campaigns / demand generation etc
Five or more years of using Marketo
Marketo certified expert

138

Product Marketing Manager Resume Examples & Samples

Monetization management: Responsible for helping drive overall search revenue, while maintaining or increasing customer search experience. This will be primarily through identifying new opportunities to drive revenue through compete, user and product insights
Whole page optimization: Providing data-driven customer insight to inform product plans and tests for top search segments and moments-in-time experiences. Focus will be to deliver the best horizontally-applicable whole page experience through compete and user insights
Product marketing research: Contributing data and analytical insights to inform marketing investments being undertaken across Search Product Marketing Group
Throughout your work, you will build the business cases for executing on each of your insights. Your work will impact on both business strategy and product decisions
3+ years in strategy consulting, product management / marketing, data sciences, or program management
Ability to be articulate, to think strategically and in a structured manner, and to land data-driven recommendations with engineering and business partners at a senior executive level across Microsoft
Deep quantitative skills, including predictive statistics, experimental design, R, C#, COSMOS/Hadoop and related technologies
A strong degree of comfort with an ability to structure, scope and solve complex problems, ability to balance creativity and data-driven insights
Ability to successfully resolve ambiguous or potential conflict situations and drive alignment
Intense customer focus, passion and ability to find mutually beneficial solutions for customers and Microsoft
Preferred: Advanced degree (MBA, Masters), experience in online services

139

Product Marketing Manager Intern Resume Examples & Samples

Development of marketing materials and collateral for internal sales enablement
Help develop Adobe’s market message and positioning within the Data Management Platform (DMP) space
Analyze and assist in developing marketing attribution methodology for the Audience Manager business
Conduct competitive analysis to help formulate positioning materials for internal and external constituents
Research of current business processes and communication of process improvement recommendations
Operationalization of new business initiatives
Ad hoc financial analysis

140

Product Marketing Manager, Commerce Resume Examples & Samples

Develop overall communication strategy to successfully launch new products and growth Customer awareness and usage
Oversee the execution of the programs partnering with the marketing operations team to ensure smooth execution of marketing campaigns following high quality standards from a consumer relevancy and creative standpoint
Develop with analytics a robust testing agenda, measurement plan and review program results to ensure continued improvement of the existing marketing programs
Demonstrate a strong understanding of the broader Facebook ecosystem, competitive landscape to develop strategic product feedback and positioning
Contribute to global market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with Product Management and Engineering, with a focus on the intersection of Customer needs and adoption of Facebook's Commerce products
Define and manage comprehensive go-to-market strategy and plan including positioning, policy, launch strategy, PR
Partner effectively with Product Management and other related product teams to lead world-class product marketing communications for Facebook's Local products
Drive product adoption and usage rates by delivering market facing programs and effective product launch support, globally

141

Product Marketing Manager Resume Examples & Samples

Proven ability to lead and execute product, channel and/or partner marketing strategies and effectively collaborate with globally diverse stakeholders
Strong analytical and structured thinking skills with the ability understand and find solutions to multi-dimensional problems
The ideal candidate will have 5+ years of experience post BA/S in marketing, project management, product management, finance and/or operations; MBA preferred

142

Junior Product Marketing Manager Resume Examples & Samples

Continuously conduct overall industry analysis, market research, consumer research, and competitive analysis
Assist in planning overall equipment product line that delivers volume, margins and growth
Create, communicate and innovative new product ideas for category growth
Work closely as member of Product Marketing & R&D team to bring technical sports products to market
Pro-actively manage progression of product line throughout each season
Coordinate with the Marketing team to plan new product introduction
Present new product line at key customer accounts, as well as Sales Meetings
Manage product catalog preparation (Specifications and Copy)
Create Product Intent &Tracking (PITs) that help drive the Design and Development teams’ direction
Assist creating Product presentations for Key accounts, Sales Meetings and Pre-Lines
Lead in training Customer Service on Product Knowledge and Consumer Relations
Manage special projects as needed
Represent the brand and utilize the PUMA 4Keys (Fair, Honest, Positive, Creative) in all decisions, actions, processes and practices
One to two years of Product Marketing or Management experience with top tier international sports company
One to three years of Golf Specialty or Green Grass retail experience is a plus
Bachelor’s Degree in Marketing is a plus
Be able to have a global mindset
Credible knowledge of golf as well as technical consumer trends and market dynamics
General knowledge of golf retail environment
Strong leadership skills. Proven initiative, high energy, passionate, decisive, eye for detail, and confident. Solution oriented works well independently and collaboratively
Strong analytical, overall business orientation
Open communication/good listening skills
Passion for sport lifestyle business
Ability to convincingly present category knowledge using PowerPoint and spreadsheet software tools

143

Product Marketing Manager, Subsidiary Resume Examples & Samples

Support growth for Surface product line in Commercial and Consumer
Accountable for Revenue, Units and Forecast accuracy of Surface product line
Forecast local market demand for Surface product line in Commercial and Consumer
Collect input, sales data and pipeline from commercial sales team, channel partners, and the retail sales team on a continuous basis to ensure up-to-date visibility of product needs
Interpret and validate data to forecast total local demand by SKU
Participate in regular business planning cadence with regional operations teams
Manage local pricing for Surface product line, report FX and Tax change, monitor competitive offers / promos
Work with Corp Surface marketing and finance teams to come up with right pricing, offer, and promo
Coordinate across consumer and commercial marketing to ensure effective offers in Small & Medium Business segment
Drive decision across Commercial and Managed Retail leadership on in market offers
Ensure supply to meet demand and warranty replacement needs for the Surface product line
Continuously monitor inventory levels in Microsoft warehouses by product SKU across Surface product line; manage total inventory days on hand to limit downside risk but also to ensure availability within the normal range of sales variability; ensure sufficient inventory to support surges in demand from periodic promotional activity
Collaborate and support local market distis and retailers in preparing for product launch and end-of-life
Identify potential inventory issues including shortages and excess stock; develop plans with Surface PMM and Surface Category Manager to manage excess stock
Coordinate with supply chain and distis to optimize inventory levels across product lifecycle, including driving the right supply allocation at launch and managing end-of-life
Make tradeoffs between channels when supply is limited to ensure the interests of the overall Surface business are represented
Monitor warranty/ support execution; ensure issues are solved in timely manner by customer support and supply chain organizations
Own end to end marketing strategy and execution for the Surface Accessories in Commercial
Increase awareness, purchase intent and delight customers with Surface and Surface Hub
Work with other stakeholders to develop and execute the plan
Use the corp issued messaging, value prop, and offers to excite customers to buy / attach accessories
Exceed units, revenue, and attach goals for Surface accessories to ensure to hit our target of Surface and Surface Hub

144

Product Marketing Manager Resume Examples & Samples

Proven ability to lead, execute and optimize plans and investments in marketing across consumer journey, through bought media, channel and partner marketing
Effectively collaborate with globally diverse stakeholders
Proven track record in marketing planning, marketing investment planning and performance optimization with strong analytical and structured thinking skills with the ability understand and find solutions for multi-dimensional problems
The ideal candidate will have 7+ years of experience post BA/S in marketing, channel/partner marketing, finance and/or operations; MBA preferred

145

Product Marketing Manager Resume Examples & Samples

Responsible for design and execution of all product launch activities, leveraging Invesco marketing resources
Develop white papers, case studies and reference customers
Represent Invesco Jemstep and its products to the industry and at industry events - work with Invesco Marketing and Invesco Jemstep management to define and present the message
Develop and maintain product-related sales tools
Primary domain expert for internal and external sales channels including Invesco and Jemstep partners
Primary liaison between Invesco Jemstep and Invesco marketing
Minimum of 5 years of B2B product marketing experience or equivalent in software, Fintech preferred or 4 years of financial sales experience
Experience developing and delivering tech product presentations
Familiarity with online marketing channels and marketing tech stack including web analytics
Can provide examples of written marketing materials such as white papers, or product briefs, etc
Strong work ethic and integrity. Likes to work hard and have fun
Excellent verbal and written communication
Ability to travel up to 30%

146

Product Marketing Manager Resume Examples & Samples

Work with Marketing, Editorial, Technology, Audience, Insight & Analytics, Finance and other areas of the business to design and deliver products, pricing and propositions that will be appealing to prospective audiences across the UK, Ireland and International
Support the Head of Product Marketing & Audience Development to define and manage the delivery of a 3 year product roadmap that will meet News UK’s long term volume growth and profitability targets. This includes considerations of single copy newspaper sales, subscriptions, brand extensions and platforms that drive advertising revenue
Work with Audience, Insight & Analytics to clearly identify target audiences and their needs that The Times and Sunday Times is best placed to meet through existing or new products and services. Develop clear customer propositions based on insight, including pricing, propositions and offers to drive sales and retention
Create, review and optimise customer segmentation to maximise sales and retention of agreed products
Take ownership for maximising long term revenue and growth opportunities from existing and new properties and assets. This includes pricing strategies, propositions and paywall model. Work with Editorial, Commercial, Sales & Marketing and Finance to navigate competing priorities that delivers the optimal overall growth and profit outcomes for News UK
Be responsible for pricing and positioning of brand extensions within the overall TNL product suite. Ensure that the teams that will be responsible for the sale of brand extension products have had the opportunity to input into their design
Work with the Editorial, Sales, Commercial and Audience, Insight & Analytics teams to define a target audience that aligns to the product suite and will deliver the required Times and Sunday Times growth and profitability targets
Develop business cases for all significant activity, taking input from Finance, Sales, Commercial and Audience, Insight & Analytics, where required
Improve performance of the function / department through the analysis of existing business processes, identifying innovative alternatives and recommendations for more effective or efficient ‘ways of working’ /product/service
Thorough understanding of how to build and manage teams which are based on performance and execution standards
Passion for understanding consumer behaviour and developing products, propositions and services that match their needs
Proven experience of managing revenue models
Proven experience designing and delivering a long term product, pricing and propositions roadmap that aligns to growth and profitability targets
Thorough knowledge of the newspaper sector and ideally also from within a subscriptions business
Strong negotiation and influencing skills, which can be applied to manage stakeholders across News UK
First class programme management skills and ability to balance short term delivery targets and marketing campaign requirements with longer term development of transformational change
Proven experience of managing third party suppliers effectively over long and short term contracts

147

Director, Product Marketing Manager Resume Examples & Samples

Works cross-organization to develop and gain consensus on the sales and resource execution model for Premier business scenarios
Support the Premier sales management team, and individual Premier sellers, to build multi-year growth models and execution plans to enable each Region to achieve Fiscal Year Premier Core Billed growth targets
Builds appropriate revenue, wins, and additional KPI targets and metrics
Develops priority area execution programs in alignment with BGs, segments and local marketing counterparts
Proactively measures success against scorecard metrics and KPIs and planning against misses for performance recovery
Consistently plans, executes and monitors marketing activities in partnership with local EPG and M&O teams; lands marketing activities in an integrated fashion across functions and segments
Contributes to the quality of WW Services assets by providing feedback on IP, content collateral, field consumption and execution, customer acceptance and prioritization

148

Product Marketing Manager, Subsidiary Resume Examples & Samples

Work closely with the DX Field Sales team to deliver world-class, connected marketing campaigns, partner programs, and sales-enablement strategies to drive opportunity identification and velocity to meet & exceed DevTools & Azure revenue targets
Lead and land business plans and priorities connected to the Cloud Platform and Data Platform teams through excellent business planning, scorecard, and ROB management for Developer Tools in Corporate Accounts
Lead excellence in execution across the customer journey as the orchestration point across the US subsidiary for Developer Tools in Corporate Accounts
Be a product evangelist through storytelling in customer and partner engagements
Gather actionable business insights through events, customer, and partner engagements, EBCs and district visits
& provide regular and timely reporting on key performance indicators/ metrics to LT and field
Effectively communicate at all levels, from corporate VPs to the end customer, demonstrating impact and influence across different roles and organizations
Demonstrate operational excellence & rigor around financial management in alignment with budget and forecast
Three or more years of demonstrated track record of success in product marketing, business, sales and/or product/program management
Passionate, results-driven and organized with an attention to detail. A self-starter who can create and deliver scalable-growth plans from concept to delivery, including an ability to prioritize, manage multiple projects effectively driving to measurable results. The ability to work independently in ambiguous and changing environments, along with great listening and partnering skills
An understanding of Microsoft’s developer tools, cloud computing technologies, the developer audience, and the broader software development industry/trends
Strong communication and cross-group collaboration skills; must thrive working across organizational and cultural boundaries at Microsoft including executives, field teams, and BG to build alignment and execute complex projects

149

Product Marketing Manager Resume Examples & Samples

Drive marketing of Device Connection Platform (DCP) to become the market leader and shaper of the Networked Society
Marketing strategy with insights and analysis to position Ericsson as thought leader in cloud connectivity service (DCP) for Internet of Things
Develop value argumentation and business cases that clearly demonstrate the customer value of the DCP solution for Internet of Things
Evangelizing our story about DCP and Internet of Things to the market
Plan and execute marketing activities to create preference for Ericsson’s DCP solution among operators and enterprises
Co-Marketing with operators and partners to influence enterprises to view Ericsson’s DCP solutions as the preferred choice for them
Contributing to business development with new customer target groups
Bachelor of Business Administration, Master of Science, or similar
Five years of Marketing or Sales experience
Three years’ experience in marketing and/or business development, in M2M/IoT and/or operator enterprise business division

150

Product Marketing Manager Resume Examples & Samples

Design and implement the global engagement strategy between the Windows Insider Program, Windows Engineering and Marketing, Microsoft Store, and local Microsoft field offices
Serve as the lead point of contact for Windows Insiders, planning and delivering Insider gatherings (both in-person and at scale)
Help ensure Insiders’ feedback reaches Windows executives and decision-makers
Promote strategy and content to key stakeholders, socialize the program internally and externally, and evolve the program based on feedback
Partner with Engineering, PR, Marketing and field teams to cultivate high-value and connected experiences for Windows Insiders

151

Product Marketing Manager Resume Examples & Samples

Strong communication skills, especially outlining and writing long-form content of diverse types
Strong foundation in customer-centric marketing
Ability to lead, organize and prioritize multiple projects and requests simultaneously
Passion for customers and drive to understand buyer needs, translating that into relevant and useful content marketing material
Develop and drive strategy and execution of specific focus areas in alignment with C+E campaign efforts, manage the pipeline of leads, lead story development from start to completion and be part of the team helping to identify the top customer storytelling opportunities to increase awareness and shape positive perceptions
Work closely with the C+E campaign team, product management, partner marketing, EPG audience and industry marketing teams and across the C+E content marketing and customer evidence team to develop and align the core evidence production schedule, identify and showcase stories for tier 1 events and moments, ensure budget accuracy
Interact directly with customers to discover the approach to individual stories
Work closely with the PR/AR teams to infuse customer and partner evidence into globally impactful news stories and analyst report opportunities
Ensure that you are using the latest medium and channels to tell stories in an effort to bring out the emotion and energy of the effort while capturing the business transformation, solution level, and product innovation aspects of the work our customers and partners are doing
Maintain and evolve core program aspects the team uses to drive its day-to-day work such as our lead management system and other core programs
Strong copy writing and editing skills
Self-starter, comfortable dealing with ambiguity, and able to influence at multiple levels
Experience collaborating with external agencies and vendors
Enthusiasm, creativity and resourcefulness
Bachelor’s degree or equivalent required, MBA preferred

152

Product Marketing Manager Resume Examples & Samples

Identify insights, gaps and opportunities and propose pilots/programs to address
Use hard data as the pivot for retail marketing plans and campaigns
Manage specific workstreams within the launch as required
Establish and deliver a clear and consistent communications rhythm across product group, CCG, Integrated Marketing, etc
Understand the competition and define strategies to more effectively compete in retail
Understand where our key audiences shop, and how to win their selection versus our competition
Produce and deliver presentations to all levels of management
Manage the overall retail budget, as well as additional requests & approvals
5-7 years of marketing and business planning experience is required. Other qualifications for the ideal candidate include
Retail go to market strategy experience (Vis Merch and/or Digital)
Strong knowledge of the PC market
Experience managing V-teams
Experience managing budget
A practical understanding of marketing and sales execution issues
5+ years of experience post BA/S in marketing, project management, product management, finance and/or operations; MBA preferred

153

Product Marketing Manager Resume Examples & Samples

Executive Presence – Ability to operate and succinctly summarize at the highest-level of Microsoft’s leadership with Office Marketing & Engineering teams
Business Operations Excellence – Orchestrate across large groups of contributors and stakeholders with rigorous process and seamlessly follow well-defined plans
Services Feature Release SME – Deep understanding of the processes for building, prioritizing, and delivering engineering roadmap for ongoing, up-to-date services
Deliver a comprehensive, always up-to-date view of Office engineering innovation across products and services
Orchestrate ongoing engineering delivery roadmap into consolidated marketing themes
Develop and align shared priorities, scorecard metrics & KPIs across Engineering, Marketing, Field, and Microsoft Executive Leadership
Facilitate Product Strategy Rationalization decisions across Engineering and Marketing

154

Product Marketing Manager Resume Examples & Samples

Define, lead and manage a WW digital retail marketing plan with ongoing bits that land in retail and has a measurable impact to the business
Build an analytics framework to monitoring, measure and optimize campaigns
Deeply understand your immediate and end customer and their needs, where and what motivates their purchase and the levers to grow the business
Understand the competition, where they are going, how they got where they are and how we can win against them
Align campaigns with the consumer marketing and consumer channel group
Collaborate across the product team, consumer marketing, integrated marketing, consumer channel group, etc. to ensure all Surface consumer channel campaigns are aligned and launched successfully on-time

155

Product Marketing Manager Resume Examples & Samples

A minimum of 5 years of experience in an indirect sales model is required for this role
Experience designing and managing channel programs and promotions, at Microsoft or hardware vendor or reseller, is preferred
The ideal candidate will have a track-record of successfully delivering programs at scale, be comfortable with the unknowns of a startup business and think entrepreneurially
You must have a partner centric philosophy and be able to collaborate well across multiple teams
You should have an understanding of distributor and reseller channels
This role may require limited global travel and based in Seattle/ Redmond

156

Product Marketing Manager Resume Examples & Samples

Develop the Product Messaging & Positioning for OneDrive for TDM and IT audiences
Influence product roadmap and direction by partnering with the engineering team
Partner with the Office 365, OneDrive and SharePoint marketing and engineering teams
Develop competitive materials, sales playbooks and programs
Drive thought leadership as an evangelist for Office 365, and a subject matter expert for internal training, go-to-market activities, and presentations to customers and partners

157

Unassigned Product & Marketing Manager Resume Examples & Samples

Must be at least 18 years of age
2-3 years of soft lines and visual merchandising experience preferred
Ability to effectively communicate with customers and employees
Ability to maneuver around sales floor, stock room, work with and around cleaning chemicals, and lift/carry up to 50 lbs

158

GT Product Marketing Manager Resume Examples & Samples

Be GT’s Brand, Product and Technology Marketing Expert: As an expert within the space GT competes in, the Global Marketing Manager’s knowledge will be instrumental across all facets of the position, lending credibility to the brand’s internal and external communication
Lead Content Creation:Utilizing knowledge of the GT brand, product and technology portfolio as well as the insights from the wider cycling industry, the Global Marketing Manager will be responsible for developing and maintaining the brand’s compelling and breakthrough written content
Bachelor’s Degree in Marketing with an emphasis in Business
Strong execution and project management skills
Expertise in integrated marketing and communications, marketing, campaign strategy, program management, demand generation marketing strategies, and customer life cycle metrics
Ability to understand and appropriately apply key fundamental marketing concepts, processes and practices related to driving customer demand and motivation
Excellent team player with the ability to manage up and across to build, foster and nurture relationships across departments
Be a high-energy, can-do person who can operate in fast moving environment
Strong organizational, analytical and problem solving skills
Skilled in Microsoft Office (Word, PowerPoint, Excel and Project)
Must be willing to travel regularly globally
Must have experience in the Bicycle Industry
Ideally have a strong grasp of the technical elements of MTB cycles and the MTB race scene
Must be adaptable to unpredictable hours and work schedule
Must be comfortable with public speaking and on-camera presenting

159

Dynamics Product Marketing Manager Resume Examples & Samples

Business Management; you will lead the business performance of the product across the different teams. You’ll manage our scorecard and monthly business review process
Product Marketing; you will be responsible for the horizontal, product centric campaigns and their integration into core marketing. You’ll work with audience marketing managers to make sure CRM and ERP are included in ways that are relevant for our customers
The product; you’ll act as a representative for Microsoft’s SMB business applications in the UK and will be comfortable with the core capabilities, value proposition and UK competitive environment
Become SMB business applications spokesperson for Dynamics, helping to educate people across the company and in our prospective customer base about the product and how we can help customers successfully address their business requirements
Identify and implement new, up-sell/cross-sell and version sell opportunities including renewals for the SMB market in the UK working closely with segments
Excellent collaboration skills; experience of working with others in a matrix organisation and ability to influence others outside of your direct control
Experience of planning and business management. Ability to plan and execute to achieve targets across multiple teams
Ability to think strategically and track activity with good attention to detail
Marketing experience, ideally to SMB customers
Experience of operating within a breadth market, using multiple routes to market including distribution, reseller, marketing and tele-sales
Experience of the business applications market, ideally with knowledge of Dynamics CRM and Dynamics NAV and its primary UK competitors
Familiarity with Microsoft’s broader technology proposition and cloud services, particularly Office 365
Understanding of the impact of technology and business trends on the local ecosystem and effective use of PR to tell our story

160

Product Marketing Manager Resume Examples & Samples

Create Skype scenarios and stories for GTM aligned with Skype business goals
Influence the product roadmap & direction by partnering with the engineering teams
Develop creative marketing content, demos, competitive analysis, web collateral, in product messaging, and blog posts
Obtain customer feedback quickly to take action and iterate on marketing content as required
Strong marketing skills with experience managing global marketing brands, programs and campaigns a plus
Comfort with ambiguity and proven ability to have impact & influence
Experience in a business group, PM, or technical marketing a plus
Bachelor’s Degree or equivalent experience of 7+ years marketing experience. Master’s degree a plus

161

Product Marketing Manager, Monetization Resume Examples & Samples

5+ years of business strategy, product marketing or product management experience
Proven ability to drive and execute global projects
Outstanding communication skills
BA/BS degree (MBA helpful)

162

Equity Product Marketing Manager Resume Examples & Samples

Knowledge of institutional asset management distribution channels, investment vehicles and pricing structures
Strong knowledge of institutional asset management landscape and industry-specific media publications
Versatile, high-energy with a passion for investment management
Independently driven, result oriented

163

Product Marketing Manager Resume Examples & Samples

Leads the definition of product massaging, value proposition, positioning for core map and content products within Region/Central Role
Be the voice of the product portfolio clearly articulating the product benefits to customer facing teams & customers
Be the voice of the customer making data driven cases for product input via insights and customer needs
Leads ongoing marketing based relationships and strategic alignment with key customers, account leads & HERE Business Groups
Proactively seeks HERE RMC participation in customer meetings, external functions, projects and consortia, as necessary, on industry topics related to map data products
Thought leader on improving design on implementation plans to improve customer satisfaction feedback (interpret: Market Research, Feedback Channels, NPS, Customer Voice)
Responsible for all market research, analysis and competitive intelligence of industry and market data (customers/competition/technology) impacting HERE Core Map Product offerings
Develops messaging about quality and quality issues including mitigation plans, and manages direct communication to Customer & Internal stakeholders
Responsible for the creation of Go to Market customer communication and training material to customer facing teams & customers
Collaborates with Communications/Marketing to proactively to align and push RMC & Core map messaging
Drives SBD communications & engagement for internal training, customer meetings, indirect RFP/RFQ responses, other customer driven requests, internal feedback etc
Builds the brand engagement to vendors, community, academia, consumers with global messaging to help drive brand equity & industry presence. Embraces and drives change with impact as well outside of immediate team
In specific role develops and drives global community program with input and to optimize regional roll out and supports implementation
15+ years’ relevant professional experience amongst which 5+ in a product role
BA/BS or MA/MS in Marketing, Business or Technical discipline
Thorough understanding of business concepts across multiple disciplines including marketing, financial analysis and corporate strategy
Significant experience in B2B marketing preferably in Technical and Software environment
Exceptional PowerPoint skills, ability to build impactful materials for different audiences
Independent business leader able to formulate strategic direction with incomplete information
Strong public speaking skills are mandatory
Creativity in managing culturally diverse customers, strong history of successful customer interactions
Strong acceptance and ability to operate in ambiguous situations
Fluency in English required and at least 1 additional language
Strong track record in verbal, visual and written communication both internally and externally. Ability to communicate in a clear and concise manner

164

Product Marketing Manager Resume Examples & Samples

Leads the definition of community messaging, value proposition and positioning
Build global marketing program for community: defining priority communities, engagement and animation tools
Pro-actively prepare and promote marketing tools for engagement & motivation, provide support and collateral for implementation
Adapt or customize global program with regional specifics
Support local implementation
Strong collaboration with central engineering and planning to define marketing driven priorities
Measure, analyze and report community trends and program impact & efficiency
Define and drive pilots and new initiatives to improve community input for Core Map
Prepare and maintain competitor’s community activity and tools report
University degree Marketing. MBA preferred
8 -10 years of marketing experience with at least 5 years specific experience driving communities
Strong marketeer by education, experience and mind set
Autonomous business leader able to formulate recommendations and strategic direction
Preferred experience in tech and/or software industry
Ability to manage by influence

165

Product Marketing Manager Resume Examples & Samples

Drive product and business decision support and the R&D priorities for key Xbox Live business initiatives (e.g. industry evolution, sizing, business models, roadmap, new services & initiative ideation)
Conduct data-driven approaches to our audience strategy, feature planning and service evolution, with consumer insights, trends and business needs driving the plan
Develop the customer and partner value propositions that translate in new offerings and feature sets
Develop and lead the Marketing GTM Plan and Story Telling, providing go-to-market coordination and leadership, working across integrated marketing teams including PR, marketing communications, programming and retail
Project manage key work-streams in collaboration with product, business development, marketing, representing Xbox Live services, providing/managing analytical support as appropriate

166

Group Product Marketing Manager Resume Examples & Samples

Research - Deeply understand of internal and external customers
Influence - Guide developer behavior and platform roadmap. Advocate for partnerships to drive adoption and change management
Promotion - Communicate with developers to drive adoption
Customer focus – Our platform, our work, our jobs only exist to solve customer problems
Collaboration – We play our individual strengths, so we can win as a team
Growth-minded – With a mission that is critical to the future of Adobe, going beyond one’s comfort zone is standard operating procedure. Be prepared to lead and learn
As a Group Product Marketing Manager (Content/Communities) you are in charge with developing and executing our content and community marketing strategy
In collaboration with our research team, identify topics and tone, content and channels to engage with Adobe developers
In collaboration with engineering and product management, identify content to drive increased awareness and adoption
Own and manage the editorial calendar, across all engagement channels
Recruit and manage internal and external contributors such as contract copywriters, internal developers or technology evangelists
Edit and correct contributed content to ensure consistency and correctness with regards to messaging and style
Recruit internal and external developers for success stories and manage referenceability for peer evangelism
Manage and monitor communities in owned social properties such as Adobe Blogs, Wikis or Medium
Manage and monitor communities in external social properties such as Twitter, Github, Medium or Stack Overflow
Recruit and manage internal and external speakers for internal or public community events, including meet-ups
In collaboration with Adobe's on-site teams, organize community events such as meet-ups, hands-on presentations or hackathons
Monitor and manage public speaking opportunities such as developer conferences, calls for proposals, etc
Manage and maximize opportunities for syndication and content re-use, for instance by turning a conference talk into a blog post, or a hackathon example into a tutorial
Track content and channels effectiveness, so that our content and community strategy drives our goal of increased adoption
Your role involves occasional travel and communication with other members of the Platform Marketing & Strategy team, the wider Adobe Platform team, in particular, engineering, product management and executive leadership, and our developers at Adobe sites worldwide
We expect not only empathy and interest for developers but also the ability to creatively use new and emerging communication channels to engage with developers on their terms

167

Group Product Marketing Manager Resume Examples & Samples

Growth minded – With a mission that is critical to the future of Adobe, going beyond one’s comfort zone is standard operating procedure. Be prepared to lead and learn
Market Intelligence – you are the expert on our developers, how and why they decide for technology. Must have through understanding of competitors and have a rock solid strategy to compete to win in a competitive marketing technology industry
Adoption Measurement – you keep us honest by establishing metrics and KPIs for developer adoption
Marketing Technology Leadership – you plan, organize and execute the introduction and maintenance of marketing technology solution to aid the influence and communication teams
Communication and Content Management – promote strategy and roadmap in through integrated channels (blog, landing pages, FAQs, social and videos)
Team Development – your role will include building up a team

168

Product Marketing Manager Resume Examples & Samples

Lead market segmentation and opportunity assessment efforts to prioritize product opportunities for helping Facebook sales and marketing work more efficiently and effectively to serve client needs
Partner effectively with Product Management and all sales channels to create world-class product marketing communications, including all sales-facing materials and training
Drive product adoption and usage by developing and managing detailed, long-term adoption plans

169

Product Marketing Manager Resume Examples & Samples

Drive compelling, differentiated value proposition, messaging, storytelling and competitive positioning for Intelligent Customer Engagement in the context of the One Microsoft story - across CRM, Office 365, Cortana Intelligence and IoT
Partner with R&D, field and industry analysts on an ongoing basis to develop market-leading, differentiated value propositions
Collaborate across the product marketing team to ensure effective adoption of Intelligent Customer Engagement value propositions across sales, service and marketing lines of business
Act as liaison with Industry Product Marketing to ensure Customer Engagement scenarios are messaged effectively in end-to-end Industry scenarios in Financial Services, Manufacturing, Public Sector, Retail and more

170

Product Marketing Manager Resume Examples & Samples

Develop product marketing plans for assigned products working in conjunction with product leaders, sales and client delivery teams and in accordance with LRP/AOP priorities
Work within the Pragmatic Marketing framework to build all components of the plan including positioning, personal messaging, sales tools, tactical elements and marketing calendar
Work across other BU’s to integrate product marketing plan with broader pan Fiserv initiatives as required Support new products launches or enhancements as required by Product Management
Work with internal/external agency and creative resources to build out tactical go to market elements Monitor, report and evaluate plan effectiveness quarterly Work to budget Performs other duties as required
7+ years of marketing experience in business to business, direct marketing including strategy development and campaign execution including direct mail, email and other digital channels
5+ years managing and coordinating events or trade shows including strategies, vendor interactions, and logistics
5+ years preferred but not required experience working in financial services, healthcare or billing environment with knowledge of transaction print
Skilled in Salesforce for lead generation, opportunity development and list management
Strong project management skills with the ability to manage multiple projects simultaneously
Ability to develop productive relationships with internal clients and effectively work within cross functional teams
Strong written, verbal and presentation skills
Strong knowledge of Microsoft Office Suite including Word, Excel and PowerPoint
20% - mostly for conferences

171

Product Marketing Manager Resume Examples & Samples

Partner closely with engineering to deliver Reliability platform improvements
Build programs and content to support Azure Reliability
Help customers build highly available and reliable solutions on top of Azure Cloud Platform
Deep knowledge of Microsoft Azure and/or other cloud vendor technology
Exceptional communication skills and experience with analysts, press and executives
Analytical & problem solving skills to dissect & work through complex challenges
Minimum of 5 years of experience technical marketing or engineering program management
Degree in computer science or equivalent experience

172

Product Marketing Manager Resume Examples & Samples

Gather, synthesize, and share market and customer insights to fuel innovation; to position products and service offerings at the segment/discipline level; to anticipate course trends; to identify new market opportunities; and to grow share
Define product audience and develop personae to inform product development and campaign strategy
Develop product attributes into value propositions, marketing messages, as well as sales training and support material for addressable markets
Develop and manage the execution of a global product marketing plan with well-defined success metrics, in collaboration with Creative, Brand, and country marketing teams
Develop marketing content and core brand assets (e.g. web content, videos, customer testimonials) for key products and product categories, for use by sales and marketing in all geographies
Establish key product priorities with the marketing teams in key geographies (i.e., North America), and provide product training to ensure successful local marketing sales efforts
Work effectively in a heavily cross functional, fast-paced environment, especially working across product, digital strategy, technology and sales teams
Travel as needed to conferences, events, and campuses within the US to inform market knowledge, product and campaign strategy, as well as to contribute to increases in revenue and digital registrations

173

Product Marketing Manager Resume Examples & Samples

Develop product positioning and messaging that differentiates Forbes ad products in the market
Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process
Multi-tasker, able to work on several projects and multiple teams at once
Collaborative, creative and excited about new technologies

174

Product Marketing Manager, Subsidiary Resume Examples & Samples

Leading the creation of competitive, differentiated, and impactful Marketing Strategies for each of our customer segments
Demand Generation and pipeline management in order to drive excellence in marketing execution and sales acceleration
Leading with the One Microsoft Story and engaging with other Microsoft Business Groups in order to consolidate high value and impactful strategies around customer needs and requirements
Land strong and competitive marketing strategies and programs with deep competitor insight and working with our field sales and marketing teams to improve our execution against our competitors
Develop marketing and sales recommendations and guidance based on insight from our overall results
Measure and report demand generation, pipeline management and product usage to drive continuous improvement and prioritization of investments

175

Product Marketing Manager Resume Examples & Samples

Local execution and adaptation of marketing programs oriented to demand generation through content and community and specific to a SaaS business model for open source that connects with the broader portfolio of Bb solutions
B.A./B.Sc. degree or equivalent in a commercial, science or technical discipline
The candidate will be a technology professional, principally in open source software, managed hosting and software-as-a-service solutions with a thorough background and appreciation of each
The candidate will have enjoyed at least four years of marketing and operational experience working in sophisticated international enterprise technology markets. Their career will demonstrate a track record of growth, with strong exposure to international markets and extensive interaction with teams based outside the US
Experience in the education and eLearning market
Strong planning and rigorous project management skills, and the ability to effectively manage multiple projects, prioritize, be detail-oriented
Deep understanding of the open source software market and community
The candidate will have a confident and professional style and be used to working closely with senior management, and be a credible representative of the business with senior customers and at industry events. In addition, the candidate will be able to operate in a collegial manner in complex cross-functional organization
Native-equivalent fluency in speaking and writing English required. Excellent writing and presentation skills
Experience in marketing automation, campaigns, CRM and content management tools, specifically Eloqua and Salesforce
Experience contributing to major company-wide marketing projects, such as rebranding, website redesign and relaunch, event follow-up and engagement, and internal promotions

176

Product Marketing Manager Resume Examples & Samples

Understand customer requirements
Work with NVIDIA product teams and partner product teams to define a targeted customer solution
Work with sales teams to idenitfy target customers and joint sales strategies with ecosystem partners
Competitive and market analysis
Manage product marketing lifecycle and global rollout of solutions

177

Product Marketing Manager Resume Examples & Samples

Develop positioning and messaging that differentiates our media & entertainment solutions and products
Work with the Product and Marketing Services teams to create print, digital and video collateral for the sales team and customer engagement programs
Work cross-functionally with Product to plan and execute the GTM strategy for new products and releases
Create new content and leverage existing materials to train existing and new hires
Track market trends and create thorough analysis of key competitors (SWOT analysis, pricing, & positioning)
Be involved, as necessary, in the sales process with channel managers, account executives or regional sales managers assigned to specific opportunities
Identify the pain-points and challenges customers may have and strategize with Product to implement solutions
5+ years in B2B tech marketing, with at least 2 years of experience in video encoding, online video platforms, video players, video analytics, online video advertising or video application development
Demonstrated ability to market video products throughout their entire lifecycle (acquisition, activation, retention)
Proven knowledge of the online video ecosystem and competitive landscape
Ability to prioritize multiple, ambiguous deadlines and projects
Entrepreneurial spirit with a team-first orientation and willing to try different things with minimal direction
Superior communication skills across multiple disciplines (Product, Sales, Marketing)
Quick and effective writer with the ability to create new content and also modify existing content

178

Product Marketing Manager, Bing Experiences Resume Examples & Samples

Shape winning product experiences: Maintain a keen sense of user needs and where Bing can deliver greatest value, and work with engineering partners to deliver stand-out product experiences for our users
Launch and learn: Define the value prop, narrative, key assets for core experiences, and partner with engineering and integrated marketing to define and execute go-to-market plans
Grow fan love: Innovate in how we engage and grow our loyal fans
4+ years of product marketing, consumer marketing, product management, product planning, or related experience
Proven ability to build productive relationships with both technical and marketing teams
Ability to manage and prioritize multiple projects under tight deadlines
Experience in online services is strongly desired
MBA preferred but not required

179

Product Marketing Manager Resume Examples & Samples

Intelligently and effectively articulate the value proposition of our Microsoft Edge browser to the developer audience
Deeply understand our ability to target, reach and communicate to developers, not only within our products but also anywhere our user journeys on the web
Work closely with our engineering teams to continuously improve our ability to understand developers need, their journey through our products and better communicate to our developers in a contextually relevant way
Develop the overall developer story for our browser developer offerings, including owning the value proposition, positioning, and messaging for our upcoming releases
Collaborating with our DX and Dev Tools teams to ensure browser developer audiences are taken into consideration for their execution in the field and product planning respectively
Help to prioritize and incorporate developer feedback into our long-term product roadmap for the browser developer offerings
Act as an evangelist for our browser developer offerings - across both internal and external events with our field and our partners/customers
3+ years of product marketing, product management or related experience
Experience defining and managing end-to-end product marketing plans, including go-to-market

180

Product Marketing Manager Resume Examples & Samples

Digital advertising campaign management
Mevo social accounts management
KPI reporting and detailed analysis
Event activations
Marketing partnership management

181

Product Marketing Manager Resume Examples & Samples

7+ years of entertainment industry domain knowledge and experience, especially in movies/TV business
5+ years of business planning and/or business management expertise
Strong partner management and communication skills with deep experience working with external and internal partners
Strong program management skills; ability to solve unstructured business problems
Excellent organizational, communication and cross-collaboration skills, with experience working in highly matrixed organizations
Ability to gain customer insights across the customer journey from awareness to purchase consideration to advocacy, both qualitative and quantitative
Ability to turn customer and competitive insights into marketing strategy such as campaign design and campaign execution
Strong written and verbal communication skills and executive presence
Growing the business through strategic business/category planning
Manage budget & forecast planning
Understanding market trends, key competitors (Apple, Google, Vudu, et al), and working with partners to develop new business models/offers to grow the business
Analyzing service usage and other metrics to develop business intelligence in order to further guide business, portfolio planning and address the best market opportunities
Project management between development, marketing, promotions, business development and more
Evaluate content ingestion & selection against cost/profit analysis
Evaluate business performance against key performance indicators
Engage with marketing to target the right initiatives based on portfolio plans and business intelligence
Daily management of partner relationships
Prioritization of content merchandising for publishing & programming teams
Identification of new potential content partners based on competitive intelligence, in-country trends and business goals
Management of weekly calendars, release schedules and content availability lists
Work on ad-hoc projects as needed to meet the changing business environment

182

Product Marketing Manager ESL Resume Examples & Samples

At least 5 years of marketing experience
BA/BS in a related field
Proven success in working with and executing digital marketing strategies and programs
Proven success in web content development, email marketing, and list development
Excellent written, presentation, communicative skills and interpersonal skills
A proven ability to develop marketing copy and create compelling product/service-related value propositions
Experience of measuring the effectiveness of marketing campaigns and evidence of applying learnings (including the use of Google Analytics and other measurement tools)
Ability to work effectively and produce under tight deadlines and schedules
Success in using diverse social media tools and other sites to accomplish campaign or project goals
Excellent, organizational skills and strong attention to detail
Evidence of strong customer service orientation, including internal and external customers
Proficient with the Microsoft Office Suite with a strong knowledge of PowerPoint, Excel
Some domestic travel with possible overnight stays
Experience in educational publishing
2-3 years of experience in using digital platforms, for example Brainsharks, Saleforce.Com, Yesware
Ability to employ a variety of research techniques to understand and analyze online data and provide insight about relevant online opportunities for marketing

183

Product Marketing Manager Resume Examples & Samples

Deeply understand customer needs, market intelligence, and product planning process to jointly deliver the right solutions for the market
Drive key customer opportunities to deploy C+E IoT platform by supporting end-to-end sales process in collaboration with multiple stakeholders (corporate marketing, field marketing & sales, industry, business desk, etc)
Define joint product & technology alliance strategy with key ecosystem players to complete overall solution and lead partner co-marketing requirements (deliverables, programs, events, etc) to maximize Microsoft & partner joint investments
Manage branding and naming for future offerings and features, and support product disclosures in partnership with engineering, business development, integrated marketing and communication teams
Demonstrated 7+ years’ experience in technology related roles in areas directly relevant to the responsibilities described above

184

Product Marketing Manager Worldwide Partner Group Resume Examples & Samples

Frame and prioritize market opportunities, analyzing competitive advantages and influence our program plans
Be the partner advocate and expert!!
Define partner overall value proposition, strategy and positioning across enterprise offerings and design our program accordingly
Work closely with peers in WPG and Office ensuring cross Microsoft consistency in our programmatic approach
Own MPN program design and working with UST and our stakeholders on infrastructure
Drive the rhythm of the business with Office to discuss, define and drive decisions regarding program strategy and execution (L3 Director), and (CVP) cadence as needed

185

Product Marketing Manager, Brand Resume Examples & Samples

Lead market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market and customers internally with Product Management and Engineering
Partner effectively with Product Management and outbound marketing to lead world-class product marketing communications for new brand products
6+ years professional experience
2+ years working on products at (or for) media agencies or/in online advertising
2+ years working in a product marketing capacity (partnering closely with product management to represent market requirements and with sales to support product launches) is a plus
Hands on experience with Creative Agencies is a strong plus
Previous background in online and/or television advertising, preferably with exposure to brands in key verticals including FCMG, Auto, Retail, Entertainment, Telco and QSR
Strong quantitative analytical ability and excellent written and oral communication skills
Comfort in a face-paced, entrepreneurial, start-up environment

186

Product Marketing Manager IV Resume Examples & Samples

Market intelligence
Bachelor's degree in business, engineering, or marketing. MBA a plus
A minimum of 4 to 6 years of experience in a product marketing, product planning, sales management
Or related role is required
Able to operate as a cross-functional leader by coordinating and influencing diverse resources
Across the company
Operates well in an environment of rapid change and is comfortable operating with autonomy
Excellent communication, interpersonal, and presentation skills
Excellent understanding and/or experience with cloud technologies such as Amazon Web Services
Experience bringing high-tech Cloud Hosting, Managed Hosting or SaaS products to market on a global scale

187

Product Marketing Manager Resume Examples & Samples

Manage Clinique treatment categories and selected make-up franchises
Product Strategy (related to category in-charge)
Leads to influence the development of 3-year innovation strategy & key franchise architecture for the Region
Owns to develop rolling 18-month product support calendar for the Region
Champion regional unique category & consumer insight to facilitate upstream product & concept development
Provides regular reporting to Management and Global/Regional teams
Program Development and Launch Support
Own to develop holistic brief for key regional programs (key launches, resupport and always-on) to guide program support development
Partner with cross function team (CRM, digital, Education, VMD) to create and/or to ensure program support toolkit relevancy & sufficiency for the markets
Manage all product categories strategic pricing to ensure driving long term profitability for the brand
Ensure adequate new product pricing guideline is set for new launches by partnering & influencing Global / Affiliate
Ensures the pricing guideline is properly executed in markets
SKU Management
Collaborates with global/Regional team on SKU management initiatives
Facilitates Line edits for the APAC region
Forecast
Works with Global Marketing Team and Regional Marketing Director to design the appropriate Forecast Guideline for the Region
Ensures the forecast guideline is implemented correctly in market with the support of Regional Demand Planning Team
Analysis and Reporting
Analyzes sell-in/through information, market feedback and competitor information on an ongoing basis with Regional Team to identify regional needs and opportunities
Prepares regular updates to Management and Global teams on the business trends based on syndicated panels
Gathers market and consumer intelligence on the APAC market place and its key markets
Minimum of 8 years working experience in a similar capacity, preferably in the cosmetics industry, luxury retail experience and/or with regional exposure
Proven experience in handling/creating digital-lead marketing initiatives in beauty/luxury industry
Sound knowledge in e-commerce in the luxury/premium retail environment would be an advantage
Mandarin/Japanese/Korean would be advantageous
Participates Regular Market visits
Prepares and attends International/regional business meetings
Participates in regular meetings and conference calls with Global Marketing and markets to ensure a constant communication flow

188

Assistant Product Marketing Manager Resume Examples & Samples

Excellent communication verbal and written
Sensitive in numbers and excellent analytic skills
Able to work independently
High sense of responsibility and displays integrity
Positive energy
Reliable
Pleasant manner
Minimum of 5 years working experience, with 3 years in a similar capacity. Preferably in the cosmetics industry or luxury retail experience or FMCG industry
Cantonese/Mandarin
Not required

189

Product Marketing Manager Resume Examples & Samples

Five plus years of experience in a strategic marketing function
Exposure to segmentation, positioning, pricing, campaigning and new product development practices
Confident and willing to take risks and make smart decisions based on data
Experience with educational product
Experience with B2E or B2B

190

Product Marketing Manager Resume Examples & Samples

Understands client product buyers, how they buy and their buying criteria to drive value for financial institutions
Oversees the creation and execution of product marketing plans to launch new and enhanced products/services
Participates in development of division marketing plans
Develops and maintains selling toolkits and sales packs to educate sales teams and assist in understanding product positioning, value proposition, target market, etc
Works with corporate marketing and division associates to execute campaigns
Measures campaign effectiveness
Develops client testimonials through research and business unit engagement
Updates/maintains division-level content on Fiserv.com
Collaborates with marketing peers across Fiserv to coordinate messaging/campaigns
7-10 years’ experience in marketing, communications, public relations, sales support or related experience in the financial services industry or IT (managed services/Infrastructure) industry
Demonstration of strong writing and speaking skills
Demonstration of development of creative marketing plans with measurable results
Experience working and collaborating across business units or teams
Managed service / IT infrastructure product knowledge highly desirable
Basic knowledge of the financial services industry
Web content management
Public relations agency knowledge - preferred

191

Product Marketing Manager Resume Examples & Samples

Work closely with stakeholders to develop strategy, optimize the user experience and grow/retain
The user base for assigned digital products
Manage assigned digital product(s) by establishing project objectives, schedules, identifying
Stakeholders and accountabilities, and identifying necessary resources and budget requirements
Effectively prioritize marketing requests based on company and marketing goals, managing
Expectations appropriately
Provide detailed reports and analysis that includes quantitative results
Serve as brand champion, ensuring that all deliverables—whether created internally or by
Third party. vendors—are on brand in terms of look and feel and messaging
Liaise with internal clients to understand key requirements of each project and ensure that materials
That are produced are of the highest quality, reflect corporate guidelines, ensure consistency of
Voice, and meet functional end to end sales needs
Partner with in-house and third party resources to manage projects from concept and development
To final delivery—providing guidance for messaging, copywriting, and design as necessary
5+ years of marketing experience in a specific field (marketing digital content and/or media and
Technology)
Able to proactively develop, present, execute, and measure marketing strategies across brand and
Product with little management; keeps management and cross-functional teams updated throughout process in a timely manner
N/a

192

Product Marketing Manager Resume Examples & Samples

Drive global marketing strategy planning and develop global engagement programs to deploy resources across all parts of the customer buying process
Craft and enhance the marketing strategy for moving the prospect through the purchase process. The strategy must employ a multi-touch approach, integrating channels such as email, direct channels, social, social media, web, mobile, etc., to engage the target audiences and provide relevant content and messaging at each step of the purchase process
Manage implementation of integrated marketing programs from inception to completion
Partner with direct, digital, content, events and branding team on the development of the campaign, plan for channel delivery, manage creative development and production, and measure results

193

Product Marketing Manager Resume Examples & Samples

Responsible for the successful GTM external launch of all assigned Card Services products. This includes tracking, reporting and responsibility for all market readiness, and management notifications of project date impacts or other issues
Primary liaison into the CS Marketing Organization to track, create and ensure all launch artifacts are delivered using the CS Pragmatic framework, RACI document and checklists
Work closely with Product Management to develop and publish market facing value and competitive differentiators in all launch materials
Work closely with sales and AE communities to ensure market readiness to sell products by GA date. Track all external market facing deliverables and incorporate strategic marketing plan into project managing execution and tracking
Work directly with the Product Service Delivery team to ensure GTM readiness supporting the CS Product Plan. Team approach to key milestone management and ensure Best Practices are followed for product launch
Launch assignments could include smaller product enhancement or full program management for larger key product
Minimum 5 years’ experience required in Sales Support, Account Management, Product Management, Project Management
5 Years’ experience in product launch, EFT Payments experience – preferred
Extensive PPT creation with an ability to tell the story and effectively communicate key points to both internal and client facing audiences
Highly detailed and organized. Ability to create and track a project plan and manage multiple communications across multiple groups
Pragmatic marketing and an ability to translate product feature function into client and market value
Solid writing skills and PowerPoint
Effective, clear communicator and ability to effectively interact with diverse teams
Percentage/frequency of travel 10%

194

Product Marketing Manager Resume Examples & Samples

Working closely with the Planner engineering team on the future product investments and better together scenarios between Planner and Project Online
Planning and developing exceptional “first and best” core product & compete content for customers, partners, and sales
Defining the user awareness, usage and retention strategy, and driving it in collaboration with our digital marketing and sales teams
Working on analyst relations, including product evaluations
Being a trusted and followed product advocate for Microsoft Planner
Customer Focus. proven experience driving effective marketing based on a deep understanding of customer needs
Influencing Others. ability to move others across organizational boundaries to a desired business outcome when there is no clear “ownership” of an issue
Data Driven. strong data analysis skills. We take pride in making data-driven decisions
Drive for results and action oriented

195

Product Marketing Manager Resume Examples & Samples

In collaboration with our product team, educate both internal and external stakeholders about the benefits of our building controls products and services
Lead content marketing and demand generation activities across various traditional and digital media channels to articulate the benefits of our products and services
Conceive and implement innovative marketing programs that drive demand
Track, measure and optimize the customer journey as it relates to product features and adoption of our services
Develop market intelligence on competitors and customers to ensure we are best positioned to compete and win
Develop and document pricing and positioning strategies

196

Product Marketing Manager Resume Examples & Samples

Identifying new ways to drive profit/growth through marketing campaign testing and scaling
Work with partner teams do conduct foundational research on accessories to help us validate hypotheses and more deeply learn about consumers
Partnerships with 1P games and 3P licensed HW for co-marketing opportunities
Develop Accessories CRM plan to reach, track, and measure campaigns
Managing the collection, distribution, and maintenance of product imagery for new products
Partnership with Owned & Operated marketing channels, PR, Region leads, and channel to ensure world-class delivery of programs
Supporting regional marketing on go-to-market plans and field execution of marketing initiatives
Create and distribute new product launch kits to Regional Marketing teams, PR, Retail Services, etc. Review and approve online retail toolkits, PR advisories/QA’s, packaging and other marketing materials
Ongoing Xbox.com updates for new accessories, any applicable changes, etc
Managing outside agencies on special projects such video project management
Manage Marcom activities for new accessory launches (ensuring products have social networking plans, website updates, integration with 1st Party games, newsletters, etc.)
Manage budget/quotes for marketing product samples. Work with vendor to ensure timely delivery
Manage packaging projects that the marketing team drives (such marketing inserts). Coordinate daily aspects of packaging work, including engagement with Brand, PLS, and Global Art
Engagement with Rhythm of the Business activities
3+ years of marketing, consulting or strategy experience is preferred
Strong experience in working with and managing cross functional teams
Ability to get in to the details but also understand the big picture
Excellent leadership, communication and organizational skills
Interest in the hardware and gaming
Ability to influence and be a team player
Openness to continuous learning in a changing environment

197

Product Marketing Manager Resume Examples & Samples

You will be responsible for the creation and maintenance of all selling materials for WSJ Executive Conferences inclusive of general presentations, media kit maintenance, and tactical conference specific communications
Assist conference sales team in achieving sales goals by managing all sponsor deliverables from planning, through execution, to debrief
Serve as the liaison and single point of contact between WSJ conference sponsors and their agencies and all Dow Jones production teams and vendors
Provide sponsors with a seamless experience by developing relevant activations that integrate with our conference objectives and positively portray their brand to high caliber attendees
Build strong partnerships with DJ Conferences and Editorial teams to ensure sponsor interests are well represented as we look to push the boundaries for how we integrate brands into the conference experience

198

Product Marketing Manager Resume Examples & Samples

2) Work with internal teams such as engineering and marketing to drive participation in the new digital community
3) Work with external teams such as MVP and customers to drive demand to the new digital community
4) Work cross group with Office and Windows for a One Microsoft approach
Great impact and influence skills
Ability to analyze and diagnose complex product and business challenges,

199

Product Marketing Manager, Facebook Resume Examples & Samples

Lead market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with Product Management and Engineering
Run qualitative and structured analyses to identify market opportunities and create a data-driven product and sales channel strategy that is aligned across product, engineering and sales
Collaborate with product management and engineering on product design and development
Lead a cross-functional team including sales, legal, partner management and PR to successfully test and deliver new workplace solutions to market
Partner effectively with Product Management and MarComm to lead world-class product marketing communications
Communicate the value proposition of new products and features to go-to-market teams and deliver the effective sales collateral and packages that will attract and retain customers
Drive product adoption and ongoing engagement by users by supporting effective go-to-market and customer success programs

200

Product Marketing Manager Resume Examples & Samples

We have end-to-end responsibility for both businesses - from working with engineering to plan the next product/cloud releases to readying our field to market and sell. Come learn two great businesses
Define marketing strategy and execution plan to drive the awareness of our cloud offerings and demand across all customer segments
Lead virtual community of Project & Visio field marketing managers located in different time-zones, cross-pollinate best practices, gather key insights and develop plans to address sales blockers
Own the marketing budget, make right allocation decisions and deliver high ROI
Own Project customer community and our social channels, deliver customer evidence - case studies, videos etc
Lead Project/Visio presence at the 1st party Microsoft events and creation of content (Posters, handouts, flyers etc.) supporting events execution
Lastly, begin and end every initiative with analytical focus to define clear objectives, understand results, and share insights with key stakeholders
Communication: excellent writing skills
Collaboration: proven ability to move others across organizational boundaries to a desired business outcome when there is no clear “ownership” of an issue
Content Development: experience in creating marketing content - case studies, flyers etc
Data-driven: use data to support your analysis and recommendations

201

Product Marketing Manager Resume Examples & Samples

Strong budget management experience
Knowledge of the Canadian Education market an asset
Knowledge of the Channel for devices an asset

202

Product & Marketing Manager Resume Examples & Samples

3+ years of experience in Marketing and Product Development at a leading telecommunications/Internet Service Provider or IT Services company
2+ years B2B outside sales experience
Thorough understanding of the Product Development process and Product life cycle
Proven track record of success in high activity Sales / Marketing environment
Excellent communication skills (verbal and written)
Degree in Business Administration, Management or Marketing/Sales
Telecom or IT background

203

Product Marketing Manager Resume Examples & Samples

Own and manage global engagement program localization processes
Act as Integrated Marketing’s key localization contact across different stakeholders
Define Microsoft’s single cross-company localization process in a modern marketing world with the GMO
Build and maintain a central content repository for localized assets worldwide, and deliver a fantastic field marketing experience when accessing the assets
Manage Integrated Marketing’s localization budget
Understand global engagement programs and ensure ease of worldwide rollout
Communicate localization and enablement updates across a broad group of stakeholders
Ability to drive complex and large processes and tasks in parallel with strong strategic project management experience and organizational skills
Strong execution and ability to operate comfortably between 10,000 feet and 10 feet
Being detail oriented, and able to work with a diverse number of groups across the company
Comfort with high levels of ambiguity with a proven ability to have impact and influence
Excellent interpersonal, collaboration, verbal and written communication, problem solving and presentation skills are required
Comfortable to manage ambiguity with unwavering persistence and drive workgroups to consensus and meaningful outcomes
A great team-player with proven collaboration skills and experience in successfully working across multiple groups to achieve business goals
A self-motivated and directed person, requiring minimal supervision for successful assignment completion

204

Product Marketing Manager Resume Examples & Samples

Create strategic promotional plans and calendars
Collaborate and communication with partners to create promotion plan
Execute promotion plan to enhance
Creation and presentation of product marketing plan decks
New product launch activities; development of launch assets, retail merchandising, and campaigns
Development of training materials for internal sales people, field marketing reps, and external sales people
Trade show support and training
5 years Relevant industry experience; product/brand marketing and communication skills coupled with CE industry knowledge is required
Bachelor’s degree in marketing, advertising, marketing or closely related discipline. Equivalent experience (in lieu of education)
Demonstrated ability to turn high-level marketing objectives into effective communications strategies and measurable campaigns
Experience working with both National and Regional retail accounts is required
Strong Microsoft Office skills (e.g., Excel, PowerPoint, Word) required
Strong service orientation and highly proactive working style
Demonstrated success in working on cross-functional teams with the ability to influence peers and others in order to accomplish objectives of multiple projects
Effective communication and influencing skills
Excellent organizational skills to be effective and efficient
Travel up to 40%

205

Product Marketing Manager Resume Examples & Samples

Communicate Microsoft’s unique project service automation proposition through compelling storytelling and content
Drive thought leadership around project service automation and the intersection with customer engagement processes. Work with content marketing team to amplify reach and awareness
Partner with R&D on an ongoing basis to translate product capabilities into value propositions, messaging and sales tools
Support the field and R&D as a subject matter expert on how modern organizations can use social media as a way to better understand and engage with their customers
Collaborate with the Compete team to deliver competitive insight and differentiated positioning for Microsoft’s project service automation solution

206

Product Marketing Manager Resume Examples & Samples

Own industry messaging for Project and Visio
Deliver high quality content - whitepapers, surveys, info graphics etc. - that excites end users
Integrate Project and Visio into Office 365 campaigns, deliver content for Project/Visio campaigns and promotions
Be the subject matter expert supporting our Digital Marketing campaigns and partner with our digital team on website refreshes and SEO optimization
Begin and end every initiative with analytical focus to define clear objectives, understand results, and share insights with key stakeholders
Content Development: experience in creating end user marketing content
Data-driven: use data in support of your recommendations

207

Product Marketing Manager Resume Examples & Samples

Define use cases which drive marketing messages and demand generation
Drive lead generation via on-line and off-line tactics
Launch new products and define requirements/deliverables for roadmap
New market development
Experience in Product or Solution Marketing technology of products to Enterprises
Experience in some of the following key activities: Messaging, Positioning, Product launch, Market Research, and Sales/Field readiness
Technical/engineering background and understanding of full-stack web and app development
Strong collaboration skills: A demonstrated ability to work across functional teams to achieve common goals
Experience in new business development; understanding of business case development and pilot customer engagement
BA/BS in technical or related marketing degree preferred
5+ years of professional experience, ideally in Product Marketing
Position based in our Chicago, IL office

208

Product Marketing Manager Resume Examples & Samples

You are an important contributor in shaping HERE future product portfolio and product definition in regards to the future of connected and highly automated driving vehicle through taking a long term perspective, deep consumer and customer understanding, in depth competitive and industry insight and a profound knowledge of automotive trends and game changers
You bring analytical rigidity to develop deep product and competitors understanding through consistent and creative methodologies including benchmarking and competitive profile assessment
You take a strong role to support our product organization to define the right go-to-market strategy and core messages for sustainable competitive advantage
As part of the product marketing team, you will ensure consistent application in portfolio and business development processes, across people and organizational parts
You are comfortable and effective in a matrixed global corporation but operate with the fierce spirit and restlessness of an entrepreneur
You have the skills to lead through ambiguity in a fast-moving environment
You have a passion for cars, the automotive industry and the driving experience

209

Consultant Product Marketing Manager Resume Examples & Samples

Build effective messaging and stories focused on business outcomes
Ensure sales teams have the proper marketing collateral that is simple to understand, and clearly articulates the value proposition
Be leading spokesperson for VCE CI/HCI with customers, prospects, analysts, press and executive team
Be the subject matter expert to customers and internal organizations
Participate in or lead new product/solution announcements/launches including content creation and field training
Continue to drive VCE as a thought leader in Converged Infrastructure Market
Be the voice of marketing in strategy discussions
Work with VCE/EMC marketing teams to promote product line through web, communities, and social channels
Ensure consistency of messaging in content created by other stakeholders
Passionate about leading the next big transformation in IT
Ability to simplify and articulate key product messages in a manner that highlights clear business value
Strategic, mature thinker with ability to function well in a fast-paced, dynamic environment with competing priorities
15+ years of high tech product marketing experience, preferably in data center/enterprise IT infrastructure solutions
Strong ability to lead virtual teams and influence others
Exceptional communication, writing and presentation skills
Demonstrated ability to meet or exceed assigned goals, tasks and deadlines
Travel: 15% maximum

210

Product Marketing Manager Resume Examples & Samples

Collaborate with the Product Management, Technical Marketing, Corporate Marketing, Sales, and Channel teams in the development of sales/technical sales/partner support materials for next generation cloud services at VMware
Develop pricing and packaging strategies and go-to-market plans for Infrastructure-as-a-Service offerings
Deliver sales collateral to assist with field activities
Support sales activities as necessary, including executive briefings and win/loss interviews
Advocate and evangelize VMware’s next generation of hybrid cloud services through speaking, blogging, social media, industry and community events
Experience with VMware virtualization technology
Experience with Infrastructure-as-a-Service offerings and/or service delivery / service provider environments
Ability to communicate effectively and concisely in written, presentation, and verbal forms
Ability to communicate and translate technical issues for business users and sales teams
Works well with peers and team members both inside and outside of the assigned area of responsibility
74798BR

211

Senior Competitive Product Marketing Manager Resume Examples & Samples

Create an end-to-end competitive marketing strategy and plan to successfully position VMware as the leading Hyper-converged player in the market
Develop innovative tools to communicate competitive differentiators
Develop and drive a regular communication plan for our sales and channel stakeholders, including a quick proactive de-positioning response plan
Be the subject matter expert and go-to person for the business unit on the Hyper-converged market
Drive concerted competitive marketing programs with other cross functional units
Create the core competitive marketing content and sales tools needed to help our sales and channel partners articulate our key competitive differentiators
Acquire deep competitor knowledge on a continuous basis to help position VMware’s differentiations, both business and technical
Develop thought leadership competitive messaging targeted at industry influencers

212

Product Marketing Manager Resume Examples & Samples

Develop product positioning and messaging that differentiates Xerox prepaid products in the market
Communicate the value proposition of the products to the sales team and develop the sales tools that support the sales enablement process for the commercial prepaid launch
Plan the launch of new prepaid products and solutions and releases and manage the cross-functional implementation of the plan to the IBGs
Prepare the launch materials, including: conversation roadmaps, buyer persona and guide, pitch decks and FAQs
Be the expert on the buyers of prepaid solutions: who they are, how they buy and their buying criteria
Be the expert on your competition and how to successfully sell against them
Develop the strategy, manage and measure the marketing programs that drive demand for Xerox
7+ years’ experience in payment card industry
5+ years’ experience in product marketing strategy and execution
Expertise in multiple marketing segments including; internal, commercial and consumer
Strong communication skills with external and internal entities with all levels including upper management
Knowledge and understanding of prepaid products or other financial products
Previous experience working with agencies and across lines of business

213

Product Marketing Manager / Director Resume Examples & Samples

Work with Industry SMEs and Capability Solutions people to drive potential new/expanded market opportunities
With Industry SMEs, Develop market analysis, opportunity sizing, go-to-market strategy
With Capability Solutions people, scope product/solutions, create/validate business models for Capex
Assist with Sales effort for these new ventures
Example areas: Caseworker training, Expert Pay expansion, Private SDU solutions, Business Reinvention tools
Measured on Revenue/Profit growth of overall Group

214

Product Marketing Manager Resume Examples & Samples

Develop and execute global and regional product marketing initiatives, delivering strong and compelling messaging around merchandise to customers across an omni-channel network: directly operated stores, eCommerce and wholesale/leased partners
Build strong relationships across local and corporate departments to drive coordination efforts and organizational alignment
Act as the central point person for all marketing and communications related to wholesale/leased partnerships working cross functionally to develop and manage each retailer’s activities
Maintain and distribute the local product marketing calendar including the launch timings for key programs
Cascade marketing campaign materials across the organization – from corporate to the sales floor
Track the key performance indicators of product marketing initiatives and campaigns, understanding the need to drive both customer bonding and commercial results
Active participation in the budget process to analyze the allocation of resources behind seasonally product marketing initiatives

215

Product Marketing Manager Resume Examples & Samples

Sales enablement – partner with Sales Marketing to communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of our products; Develop product collateral for all audiences (publishers, networks, press, etc.) including demos, sales presentations & training, FAQs, one sheets, and other product collateral as needed
4-6 years marketing experience, primarily in product marketing and ideally within the online advertising technology industry (network, exchange, large Web publisher) or Enterprise Software Company
Proven creative thinker that can generate and execute on innovative “breakout” marketing ideas
Proven track record in crafting compelling positioning and thought leadership content
Demonstrated track record of excellence in both product and solutions marketing
Creative thinking around innovative messaging and presentation strategies a must; roll up your sleeves to create/drive visual tools to sell/explain products and services
Familiarity and experience with industry-standard analytics, email marketing, and demand generation tools
The candidate should have an understanding of the Online Advertising Industry, a passion for technology and the drive and ownership to work in a start-up environment. The candidate should possess strong interpersonal skills with an emphasis on teamwork, ownership, initiative and integrity. High energy and must enjoy working in a fast-paced environment and be flexible to react to changing priorities and the ability to prioritize and deliver in a deadline-oriented environment is also critical
2015: 1st to market with competitive benchmarking analytics for publishers

216

Product Marketing Manager Resume Examples & Samples

Developing and presenting marketing plans at key rhythm-of-the-business milestones throughout the fiscal year (BG Kick-off, RMM, START)
Managing the marketing aspects of the studio business plans, including sales forecasting, marketing budgets, localization strategy, launch timing, and lifecycle planning
Analyzing consumer trends and behavior to advise and assist the studio with portfolio development and planning
Maintain an intimate knowledge of the game titles, including a close relationship with the development and community team
Be an expert on the competition in our core market and markets of opportunity, with the ability to provide competitive and opportunity analysis
Helping guide market planning, including localization investments and evaluation of priority markets
Partnering closely with Studios business leads to drive on-going consumer engagement
Representing Microsoft as appropriate at partner meetings and executive briefings
Maintaining a familiarity with the automotive industry including OEMs, race leagues, and key events
Help support the planning and execution of eSports events, working together with the studio and regional teams
1-3 years of video games marketing experience, ideally console and PC
Proven success leading & partnering with studio and creative teams
Experience managing in a matrixed, cross-functional organization
Excellent creative and strategic thinking
Marketing degree or equivalent combination of education and experience
MBA preferred. Excellent oral, written, presentation and interpersonal skills
Expertise in Powerpoint and Excel
This position will require travel of about 30 business days per year including international travel to mature and developing markets

217

Product Marketing Manager Resume Examples & Samples

Strong foundation in marketing campaign strategy, content marketing and performance measurement
An established track record in creating successful marketing content from start to finish
Data-driven decision making and a growth mindset
Own the content marketing strategy for several campaigns within the C+E Integrating Marketing team
Define thematic and campaign driven approaches to our content and work with other teams across the organization to gather, edit and publish the appropriate content
Work with marketing, web, social and other departments to brainstorm, develop, create, and promote content that appeals to the global audience of customers and prospects
Have a bachelor’s degree, MBAs are preferred

218

Product Marketing Manager, O Usage Resume Examples & Samples

Developing a deep understanding of the needs, decision making and scenarios that will catalyze active usage amongst business users in Finance and Marketing
Understand how to get to Finance and Marketing in order to engage them and activate them as adoption enablers and fans
Crafting functional usage scenarios and content to be delivered through field, FastTrack (web and FastTrack Center) and by partners
Landing impactful, through Microsoft field and partners marketing campaigns to accelerate Office 365 active usage, including account-level insights and guidance
Partnering with the Office 365 Commercial Usage GTM team, product marketing and engineering to influence product experiences that will facilitate increase active usage

219

Product Marketing Manager, Brand Measurement Resume Examples & Samples

Lead market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with Product Management and Engineering, with a focus on brand measurement products and services
Drive product adoption and usage rates by supporting market-facing programs and effective product launch support
BA/BS degree required, MBA or other relevant advanced degree preferred
4+ years of experience in a corporate environment
2+ years working in a marketing capacity preferred (partnered with product management, analytics, research, engineering and sales)
Flexible and can work well in a cross-functional capacity within a dynamic, rapidly changing environment
Advertising, media buying, or measurement experience
Thought leadership and public speaking
Experience in brand marketing or measurement preferred

220

Product Marketing Manager Resume Examples & Samples

Review insightful, comprehensive market research in order to translate market needs into product attributes
Lead campaign planning in state adoptions – including bid planning, input on pricing and sampling strategy, sales training, and coordination with regional marketing teams
Managing the development of sales ready deliverables, such as:o Product collateral, Sales presentations, Event strategy (conferences, author events, symposiums, etc.)
Supporting efforts around the development of messaging and positioning
Eager to learn, ask questions, and challenge conventional thinking
Able to see the larger strategic picture
Providing sales support and training
Act as an internal advocate for your products, securing resources and attention from internal stakeholders to ensure product success
Lead efforts to understand the competitive landscape and provide competitive differentiation
Drive revenue through strategic market planning and execution – including pricing/bundling, positioning, product development, sales training, and marketing campaigns
Bachelor’s Degree in relevant field
Strong ELA/ELD knowledge
Knowledge of the state adoption process
Background in marketing, elementary education, or technology
5 + years of experience in a strategic marketing function preferred

221

Product Marketing Manager, Special Audiences Resume Examples & Samples

Develop 6-month marketing strategy and plan to achieve consumer product goals
Plan and lead successful marketing campaigns to efficiently drive product awareness and adoption
Lead and collaborate with cross-functional teams (including PR, product, and policy stakeholders) to deliver and create integrated marketing moments
Author and review partner-facing communication, such as blog posts
5+ years of consumer marketing experience, including managing creative and/or media agencies
2+ years experience working in digital media and technology
BA/BS degree preferred. MBA recommended
Youth marketing experience and/or consumer brand marketing is a plus
An interest in trends, pop culture and working with influencers
Excellent communication skills. Comfortable communicating to internal executive and product teams, as well as written communications for a range of consumer-facing audiences
Excellent cross-functional leader

222

Partner Product Marketing Manager Resume Examples & Samples

Develop the strategy and manage the implementation of Facebook’s marketing plans with media partners, across media products but with a focus on Video
Own the execution of campaigns and asset creation
Grow adoption and education of product across key stakeholders including media organizations and public figures
Track, analyze and communicate quantitative metrics related to the launch and communicate success to the broader organization
Collaborate with PR, Community, and Events teams to support launch activities, including executions on the ground and across FB channels
MBA a plus 7+ years of experience marketing in a relevant industry, with demonstrated success in developing and executing project/program management Demonstrate a solid understanding of the media industry with a focus on digital video
Prior experience in media or consumer marketing a plus
Proven ability to define, develop and lead large programs in a fast-paced, rapidly changing environment
Sharp, analytical thinker who can think strategically about complex issues, leading to thoughtful recommendations and action plans
Ability to work effectively and cross-functionally with all levels of management, both internally and externally
Rapid learner who thrives in a fast-paced environment

223

CT Value Product Marketing Manager Resume Examples & Samples

Ensuring regional marketing plans & execution are aligned with global marketing plan (value proposition, positioning, marketing mix, etc.) to grow orders and share. Providing region input to business cases for products/upgrades that are at concept stage, work with Global Product Marketing to develop, test and prototype new product ideas
Conducting in-depth research to define customer problem statement, success metrics, clinical and economic needs, buying cycles, and personas (to support development of global MRD/WWPP)
Developing programs to gather regional evidence of customer success, early adopters, show sites, and clinical evidence where appropriate
Coordinating product training for commercial teams by leveraging Global Product Marketing and Global Product Management support
7+ years’ experience in marketing, product marketing or related field

224

X Ray Imaging Product Marketing Manager Resume Examples & Samples

Collecting win/loss & competitive insight on product portfolios at regional level; feedback to global product; recommend and develop marketing programs to adjust product positioning and improve win rate and share positon
Providing region input to business cases for products/upgrades that are at concept stage, work with Global Product Marketing to develop, test and prototype new product ideas
Prior experience in a leadership role with direct reports
Deep marketing expertise in market & customer insights, product commercialization and branding

225

Global Product Marketing Manager, Lunar Resume Examples & Samples

Bachelor’s Degree in Marketing, Business Administration or related field
8+ years experience in marketing, product marketing or related field
Strong influencing and interpersonal skills
Experience in a global/regional marketing or in a marketing communications position
Deep domain marketing expertise in market & customer insights, product commercialization and branding
Healthcare product/industry acumen of the bone field, osteoporosis or body composition is helpful
Peripheral vision to nurture creative ideas and innovation
Innovation – develop new ideas through collaboration and execute on creative ideas
Team oriented – ability to motivate and work well with diverse, cross-functional teams
Bilingual language skills (i.e. Spanish)

226

Software Solutions Product Marketing Manager Resume Examples & Samples

Collaborate with key team leaders across GE Power Software Solutions global team to develop the strategic vision, scope and context for product / sales initiatives (includes market / competitive intelligence tracking, industry research, serving as an expert on Power)
Develop customer segmentation, and craft core positioning / messaging that differentiates the company’s products
Develop sales collateral to enable field teams to be more effective (including presentations, tailored proposals, scripts, etc.)
Create marketing collateral including case studies, one sheet, whitepapers, FAQs, feature benefit sheets, the company website collateral, etc
Serve as a product specialist within the company and go on customer sales calls / demos
Own product launches end-to-end – working closely with global marketing teams and product management to ensure a successful release; build processes, deliverables and drive coordination across functional teams and business units
Drive and monitor target audience communications and demand generation, including community management/ user feedback
Demonstrated success defining and launching market leading products
Comfort working in a fast moving, dynamic setting. You pick up things quickly and are action oriented. Startup experience a real plus
Build training content and customer education programs
BA/BS in Power or Thermal Engineering, advanced degree preferred (e.g., MBA)
10 years+ working experience with 5 years+ experience in product development role
Deep domain knowledge in Power industry, Steam turbine, Generator, HRSG and BOP etc. mechanism, operation and maintenance
Excellent communication skills cross functional teams and global team, proactively engage with all stakeholders to lead product development
Self-starter who is hungry to take on new professional challenges, and looking for roles with enormous growth potential
Experience with Coal power generation products and services
Demonstrated success as a software solutions consultant at the C-suite level
Desire and ability to lead, advise, coach and mentor sales professionals through a process of hands on training and real world “joint” selling
Technical acumen to interface with technologists, understand complex concepts and translate in a way that businesses or industry can understand
Influential individual with the ability to partner, energize, and inspire
Strong demonstrated oral presentation and written communication skills
Can manage through ambiguity and a complex matrix environment

227

Region Product Marketing Manager Resume Examples & Samples

Develops regional training strategy, content and tools, based upon product capabilities, value proposition and solutions positioning
Collaborates with strategic marketing on training content development and delivery
Collaborates with USCAN modality trainers to drive consistency of training content and delivery
Responsible for Training Attendee records and statistics
Works with USCAN MR on the allocation of training budget and tracking of spend
Understands customer’s clinical and economic needs, as well as values and benefits sought and prioritizes customer segments and business opportunities in conjunction with functional and modality leadership, leading to needs-based segmentation and Go To Market (GTM) plans
Responsible for MR Marketing/Training materials in USCAN

228

Product Marketing Manager Resume Examples & Samples

Deeply understand buyers needs, customer feedback, and competitors to help form our product priorities
Develop all product messaging and positioning for Skyword Platform
Manage the go-to-market plans for product releases and integrations and serve as liaison to senior management for product roadmap decisions
Working with product management, research proposed product features and enhancements and create business case for inclusion in the product roadmap
Create product collateral including sales presentations, solution briefs, blog posts, and product videos
Help drive customer success by managing the company’s customer advisory board and ongoing customer communications
Manage product-related analyst inquiries and briefings
Work with director of marketing operations to develop product-related demand gen campaigns
Work with Director of Marketing to create a dynamic and educational web presence for Skyword product offerings that are also optimized for SEO and lead generation
Provide ongoing competitive analysis, competitive positioning and market intelligence
Support sales team during all stages of the sales cycle including translating product features into effective solution and customer success stories

229

Global Product Marketing Manager, Single Resume Examples & Samples

Performing clinical and industry trend analysis, market share and competitive analysis and
Building a global market requirements document that prioritizes customer segments and business
Responsible for ensuring legal and regulatory approval of all marketing communications prior to
Bachelor’s Degree in Marketing, Business Administration, Engineering or related field
6+ years’ experience in marketing, product marketing or related field
Biotechnology or healthcare related product marketing experience
Leadership skills to lead and/or influence teams and shape/lead growth vision and marketing strategy
Ability to motivate and lead a team of reports

230

Product Marketing Manager Resume Examples & Samples

Develop positioning and messaging concepts for AdRoll products through competitive analysis, customer insights, and market insights
Lead market validation efforts on future features through research and analysis of user data to shape the future of product and marketing
Manage complete go-to-market plan of product and feature launches including strategic readiness, coordination with global teams, and plugging our messaging into all of our channels (digital, email, in-dash, events, content, website, etc.)
Partner closely with cross-functional teams in product, sales, and the larger marketing team to meet goals
Develop and own “rolling thunder” of marketing activities to keep products top of mind
2-3 years of experience in product marketing, business strategy, product management and/or SMB/mid-market marketing
Track record of driving rapid growth of innovative technologies (ad tech, email marketing a major plus)
Experience with go-to-market planning including competitive insights and positioning
A collaborative, team-oriented attitude
Bias for speed yet detail-oriented
BA/BS degree; MBA a plus
Familiarity with concepts of HTML, SQL, and javascript a plus
Familiarity with product pricing a plus

231

New Product Marketing Manager Resume Examples & Samples

Leading cross-functional teams in the development of new products for the Nexcare™ Brand and achieving key milestones and timelines
Leading product development from ideation through to market commercialization using the discipline of the Commercialization Excellence Process
Working closely with research and development (R&D) team to identify relevant technologies for identified consumer need states
Collaborating with the Division Insights Manager to lead consumer insight projects to understand and empathize with consumer needs in relevant categories
Interpreting consumer insights into meaningful need states and opportunities areas for growth
Understanding, meeting and representing customer requirements throughout the product development process
Supporting the new products pipeline and prioritization
Bachelor's degree or higher from an accredited institution
Minimum of three (3) years of experience working in marketing
Experience in a combination of New Product Marketing and/or Commercialization
Global marketing experience in a combination of product and/or insight marketing
Bachelor's degree or higher in Marketing and/or Business Administration from an accredited institution
MBA in Marketing from an accredited institution
Experience leading new to market product developments (e.g. Class 5)
Strong project management and team facilitation skills
Knowledge and experience with the theories and practices of one or more disciplines such as: marketing research, channel marketing, branding, marketing communications

232

Product Marketing Manager Resume Examples & Samples

Provide product marketing support for existing Electrical Safety product line, as well as, the development of product enhancements and new product developments which affect existing product lines. Foster sales and service growth via training materials, technical bulletins, sales tools and other means, as necessary
Be the market expert for industry trends, business drivers and competitive forces in the target markets (Industrial, Utilities, and Commercial). Routinely capture competitive and market data for the related products and segments in order to report on market opportunities and emerging standards and technologies for future exploitation. Utilize the market intelligence to determine product line gaps and initiate new product development opportunities
Create Product Development Plans (PDP) for new products; capture Voice of the Customer (VOC) market data, support the development of business plans for strategic projects associated with new products, cost reductions and other growth initiatives
Supervise the progress of allocated R & D projects with the Project Leader; provide market led input to the product design and timeline in the early phases of the product development
Facilitate teamwork across multiple departments in order to meet the agreed timeline for new product introductions. This position requires continuous partnership with Sales, Vendors, Distribution Customers, Engineering, Operations and Customer Service
Develop and execute strategic plans for channel growth. Target, negotiate, initiate and evaluate marketing programs and promotional opportunities to maximize sales and profitability. Partner with Marketing Communications to create associated channel marketing materials (e.g. distributor catalog blocks, ads, promotional flyers, end cap displays, online training, webinars, e-blast, newsletter, video messaging and message on hold announcements)
Develop training tools & campaigns for the sales team that focus on the product strengths in key applications that meet the end users' requirements
Coordinate with the Marketing Communications department on the development of all product launch materials to deliver a comprehensive sales support and communications campaign. Develop an annual communications plan with the Marketing Leader for all associated product lines
Review on a monthly basis unit and revenue based sales for all associated product lines. Accurately participate and maintain product line forecasts. Assess and report achievable margin and pricing for all product lines on a quarterly basis. Define with the Marketing Leader pricing & rationalization strategies on an annual basis and execute & communicate progress effectively with the wider management team
Identify and champion customer requirements for new applications, technical issues, certifications and other requirements as needed by the business
A minimum of 3 years of experience in product marketing, development, and/or project management
Participation in a minimum of 1 NPI (New Product Introduction) or PAC (Product Approval Committee) process
Product Management experience in a marketing role
Working with cross-functional teams
Strong communication and project planning skills
Proficient in MS Office; experience with ERP and CRM tools is an advantage
Experience with Six Sigma management techniques

233

Product Marketing Manager Resume Examples & Samples

Will own the revenue and profit targets for the product line for the India region and interface globally with product management of other HON regions and other regional functions
Develop a strategic and execution-ready product roadmap combining the market demand and our supply options and strong business/financial rationale
Conduct market assessment, segmentation, and identify target segments/verticals/offerings
Track market and competitors to pro-actively refine strategies to continue profitable growth
Define the core skus, product positioning, competitive assessment, and pricing in the portfolio
Identify key portfolio gaps and roadmap to fill the gaps via localization and imports
Lead the NPI/VE/CE projects with x-functional teams (Sales, Engg, ISC) to fill the key product gaps and new products to drive profitable growth
Train sales and technical teams on product features, value drivers, and sales pitch – prepare/package the relevant documents and test data to support the sales and specification process
Be the strategic pricing leader for the product line - revise the regional price lists based on competitive pricing, our value proposition, our product line strategies and positioning
Function as the key approver for the deal-based price discounting requests
Improve Inventory optimization across the product category via developing a strong SIOP process understanding and driving the process across various functions
Graduation in Science or Engineering preferably with PG in Marketing
Minimum 4 - 6 years of commercial experience in a marketing position with demonstrable marketing knowledge in B2B environment
Candidate with prior experience in Safety products, HSE, and/or key verticals of O&G, Metals & Mining, Auto, Pharma will be preferred
Preferably have multinational experience: ability to effectively manage across the region and keen understanding of western ethical business
Demonstrated success in product development/launches and end-to-end execution of marketing strategies
Strong analytical skills - able to connect the overall direction to details and vice-versa using data and qualitative information
Excellent written, oral, and technical communication skills, including presentation experience to large and diverse audiences
Self-starter, structured thinker, ability to work collaboratively across functions/regions, influence others, multi-task, and work with stretch goals and deadlines
Entrepreneurial, start-up, and business development skills an advantage. Strong MS office skills

234

Product Marketing Manager Resume Examples & Samples

Conduct primary/secondary research to understand industry trends, customer needs, and competitive moves and identify opportunities for potential new innovative products
Develop marketing strategy, pricing, messaging, promotions, and overall commercialization plan for new product introduction
Work with product management to understand and integrate key product features/benefits into core messaging. Develop sales tools such as product videos, success stories, presentations, how to guides, for example, that are aligned to the core message
Requires strong cross-functional leadership abilities

235

Feed Ads Platforms Product Marketing Manager Resume Examples & Samples

Drive product strategy bridging short term execution and long term vision
Identify opportunities and represent voice of the market by conducting industry research, including deep quantitative, qualitative and competitive analysis
Manage comprehensive, cross-functional activities including betas, positioning, policy, product documentation, and sales collateral
Proactively identify and overcome adoption barriers
Partner effectively with Product Management, Engineering, Sales, Communications and other key teams
5+ years working in a product marketing or equivalent capacity (partnered closely with product management and/or engineering to represent market requirements and with sales to support product launches)
Exceptional quantitative analytical ability and communication skills
Exceptional interpersonal skills and ability to develop strong working relationships inside and outside Facebook
Experience with digital media & marketing
Experience working with agencies and advertisers on a variety of marketing initiatives
Comfort in a face-paced, entrepreneurial, start-up environment with little supervision

236

Product Marketing Manager, Business Resume Examples & Samples

Manages the development of Business field of study program objectives, integrated go-to-market plans, and strategies
Manages, tracks and optimizes annual integrated marketing and business go-to-market plans for identified business unit (Business field of study programs), including creation and management of marketing activity calendar, budgets, integrated media/channel plans, events and trade shows, and Public Relations activities
Broadcast advertising (TV, radio)
Paid search (SEM)
Organic Search (SEO)
Responsible for meeting and exceeding KPI’s, as identified by senior management
Shared management of P&L to successfully identify and set direction to meet identified KPIs as outlined above
Identifies content needs for Business field of study programs for the relevant sections of the Phoenix.edu web site. Ensures ongoing accuracy of site information and creative deliverables. Recommends upgrades on an ongoing basis and leads sub-teams to completion
Partners with Manager, B2B/Partnerships to outline B2B strategy and go-to-market plan designed to drive results with leading corporate employers
Partners with Strategy & Insights team to refine targeting and enhance go-to-market plans and communication approach

237

Product Marketing Manager Resume Examples & Samples

Develop and maintain high quality product sales and marketing collateral (digital and print) including pitch books, product flyers, video and web content
Initiating and executing ongoing and tactical product marketing campaigns
Measuring effectiveness of campaigns and delivering leads to Sales
Providing marketing and communications advice and tools for wholesale sales campaigns
Collaborate with the Investor Communications specialist to provide and review ideas for more general product related and industry relevant content marketing and education
Manage MIM digital/web presence for product marketing content
Excellent written and verbal communication skills coupled with superior relationship management and influencing skills
Depth and breadth of knowledge and experience in effective marketing across all mediums
Strong planning and organising plus project management skills
Focussed on delivery within tight timelines, ensuring quality output and demonstrating excellent attention to detail
A solid understanding of investment markets
Outstanding attention to detail and ability to work within strict processes and follow appropriate approval channels
The ability to satisfy a diverse range of internal clients and manage tight and often conflicting deadlines
Tertiary qualifications preferably in Marketing/Communications

238

Product Marketing Manager Resume Examples & Samples

Identify and pursue potential customers for CRD different products
Identify and pursue strategic partners for CRD different market segment. Build a healthy ecosystem to increase the overall value of CRD products
Create collateral marketing material for CRD different market segments
Assist with building a competitive marketing strategy for CRD different market segments
Assist with defining CRD products value proposition, messaging, and differentiation
Collaborate with product management, corporate marketing, engineering and field teams in generation of effective marketing materials
Lead development of technical marketing collateral
Communicate and evangelize CRD products in live training events, speaking opportunities and social media
At least 5 years of product marketing experience with increasing levels of responsibility
Bachelors or Masters in Electrical Engineering, Computer Science preferred or equivalent experience
MBA or equivalent business experience
Demonstrated track record of successful positioning, collateral development, and lead generation
Domain expertise: security concepts including cryptography and key management, DRM,CAS technologies and IoT
Proven ability to be self-directed and proactive
Willingness to travel up to 25% in order to evangelize CRD technologies and solutions with sales, partners and customers
Strong ability to communicate precisely in written, presentation, and verbal forums
Ability to communicate and translate technical issues for business users
Confidence, credibility and poise
---

239

Product Marketing Manager Resume Examples & Samples

Identify new market opportunities that can leverage CRD products to develop new revenue sources
Drive digital content and IP protection market research and intelligence, competitive analysis, market segmentation, market sizing, competitive analysis and SWOT analysis
Define and execute a competitive marketing strategy for CRD digital content and IP protection segment
Develop MRDs, go-to-market plans, business models and pricing
Define CRD digital content and IP protection products value proposition, messaging, and differentiation
Identify strategic product partners to build CRD digital content and IP protection products ecosystem
Collaborate with product management, corporate marketing, engineering and field teams in generation of effective marketing materials for CRD digital content and IP protection offerings
Author and produce competitive sales tools in the form of presentations, briefs, white papers and website content
Communicate and evangelize CRD digital content and IP protection products in live training events, speaking opportunities and social media
Domain expertise: security concepts including cryptography and key management, DRM and CAS technologies

240

Product Marketing Manager Sequencing Resume Examples & Samples

Excellent inter-personal communications skills, cooperative team player with a proactive responsive approach
Highly organized and able to manage multiple projects at one time
Learns Continuously. Embraces new and diverse ideas. Is flexible in changing and ambiguous situations

241

Product Marketing Manager Resume Examples & Samples

Complete ownership of assigned Product line developing distinctive product plans with outstanding financial outcomes; develop and manage product roadmaps linked to segments, customer needs and willingness to pay; product positioning linked to distinctive understanding of competitive offerings and value; drive product value pricing; and SKU management
Manage product/services life cycles, profitability, demand planning, new product/services development ideation and process management
Identify specific local regulatory requirements for HIS products and act as POC between product management, quality, sales and local regulatory authorities to ensure HIS product can be sold effectively in the North Africa regions
Regular portfolio review and assessment to identify revenue and growth plans by market segment
Track and analyze assigned products portfolio performance and sales trends and identify new opportunities to grow the business
Deploy and execute go to market strategy and agreed action plan for product(s) within region in liaison with respective Global Product Management and regional sales team
Working closely with sales team (TSMs and KAMs), identify opportunities, demonstrate their viability and set up the appropriate strategy to close the deal Maintain close contact with sales, customers and competition to identify and monitor business conditions and trends
Support Sales team in the identification and sourcing of products to meet regional market requirements
Work closely with Sales team to identify new solutions for projects with assigned product portfolio
Support development activities with strategic account where necessary. Prepare and deliver Market launch of HIS products via development of local launch plans including launch calls, campaigns, technical and promotional presentations, promotions etc
Prepare and present assigned products portfolio business reviews and forecasts
Train sales forces on new products and provide technical expertise to TSMs and KAMs

242

Usbam Product Marketing Manager Resume Examples & Samples

Consults with appropriate managers to define objectives and develop programs and materials to meet the identified objectives
Develops, implements and evaluates marketing and sales support materials including pitch books, fact sheets, fund materials, etc
Collaborates with various internal partners to create and distribute monthly, quarterly and specialized commentary promoting our thought leadership
Works closely with Compliance to ensure all materials meet regulatory requirements
Promotes USBAM business within the bank channels to raise visibility of product offerings
Oversees the weekly, monthly, quarterly and ad hoc updates to all marketing materials for separately managed accounts
Develops cohesive ideas for firm rebranding
Five to eight years of experience in advertising or marketing industry, preferably relating to fixed income, securities lending and financial services
A thorough understanding of marketing communications with fixed income, money market or related financial products
Intermediate understanding of the bond markets and applied math
Good organizational and project management skills
Excellent project and product management skills
Strong financial writing, editing and proofing skills
Experience working in a highly regulated business
Willingness to learn and adapt to change
Word, PowerPoint, Excel InDesign, Photoshop, Illustrator
Software graphic and design experience is a major plus
Experience with developing a brand
Series 7 licensed, or willingness to obtain FINRA license within 6 months of hire
Process, detail and multitask deadline oriented

243

Mobility Product Marketing Manager Resume Examples & Samples

10 years in product management in high-tech industry
Experience from all parts of the products lifecycle (early definition, execution, launch, maintenance)
Experience on having been personally responsible for defining a new product
Demonstrated experience working with selling partners, R&D or customers
Proven experience leading, driving and measuring virtual teams towards a common goal
Ability to interact with all levels of the company, including senior management
Excellent written and spoken communication skills, including presentation skills

244

Product Marketing Manager Resume Examples & Samples

A minimum of 3 years product management experience in outdoor footwear or apparel
Degree in Fashion Management/Business preferred
Must be entrepreneurial and able to navigate both organizations to forge process and provide results
Retail Analytics a plus, as well as, pricing/costing process
Knowledge of Outdoor Footwear Market important

245

Product Marketing Manager Resume Examples & Samples

Strong relationship building skills will be key to success in this role
Ability to learn the specifics of our investment offerings and teams, identify what needs to be done to drive their success in different channels
Provide strong collaboration and excel at influencing others at various levels
Showcase a consistently optimistic approach with an eye on achieving results among competing priorities
Utilize strong judgment to resolve problems and make recommendations for solutions and actions
Create investment messaging and positioning g for external marketing collateral and campaigns
Utilize and promote digital strategy, marketing automation and thought leadership
Develop, coach and train team members
Bachelor’s degree and five plus years work experience
Experience in asset management required
Experience in a global organization, in marketing, communication or product-related function required
Requires the ability to create and execute marketing strategy
Must be able to build and maintain strong relationships and negotiate
Strong abilities in the areas of problem solving, project management, decision making, and communication, (verbal and written), required
Must be detail oriented and have excellent planning, delegation and time management skills
Solid consulting, coaching and human relations skills required
Must be able to manage expectations, attend to details, handle multiple projects, and prioritize effectively
Must be comfortable providing consultation and direction to individuals at varying levels within the organization
Must display a high level of professionalism and ability to explain complex information to individuals with varying degrees of understanding

246

Product Marketing Manager Resume Examples & Samples

Drive localized go-to-market strategies for new features and drive marketing initiatives to drive adoption of existing products
Craft messaging and strategy for local marketing materials to support product releases, working closely with other product marketers in HQ, marketing communications and the Twitter sales teams
Inform sales training strategy, and train local sales teams as needed
Work with sales partners to synthesize and prioritize market feedback into input for product management and engineering
Analyze competitive product offerings that are local to each market and educate internal teams to better inform how to solution sell to their clients
Work effectively in a heavily cross-functional, fast paced environment, especially working across our product, marketing and sales teams on both a global and regional level

247

Product Marketing Manager Resume Examples & Samples

Own the product voice & positioning for the product. It will be your responsibility to define a clear, differentiated, and defensible position
Develop a deep understanding of the market need, buyer personas and how to position to the different people we are targeting
Work closely with product and program management to ensure alignment of product priorities with market need
Author the product launch plan, as well as the product playbook that will be used to coordinate external communications
Define market requirements for new features, including market opportunity, buyer personas, relative targeting and competitive positioning
Develop strategies for creating pipeline through Bazaarvoice’s retailer and brand network
Collaborate with marketing ops and sales ops on the process to track pipeline health and funnel conversion metrics
Experience creating customer-facing product marketing materials and product-content to support the go-to-market strategy
Proven deliverables in content marketing creation (infographics, case studies, etc.)
Strong written and verbal communications skills matched to an excellent interpersonal and executive presence
Experience with data analytics products or applications
Ability to make data-driven decisions based on market research and product-level analysis of sales funnel
Extremely organized with excellent project management, time management, decision-making, organizational, and problem-solving skills
Proactive and comfortable working with cross-functional teams to drive complicated deliverables to completion
Be inquisitive with a strong desire to learn and stay current on industry news, trends and issues
Prior experience with an entrepreneurial product or market – prove that you can start from scratch
5+ years in product or brand marketing or equivalent consulting experience
Leans into challenging situations
Embraces and seeks innovation

248

Product Marketing Manager Resume Examples & Samples

Conduct user, market, pricing and competitive research—both qualitative and quantitative—to better understand and evangelize market trends and apply key learning to new initiatives
Iterate on the value proposition for Dropbox and articulate use cases and value in all customer-facing messaging
Develop and execute launch plans for new product initiatives, working closely with product management, engineering, PR, design, support and sales
Drive awareness and understanding of Dropbox through multi-channel campaigns (driving targeting, pricing, positioning, messaging, creative, and launch)

249

Junior Product Marketing Manager Resume Examples & Samples

Create, organize, distribute, and communicate critical product documents for sales and marketing use
Manage sales communications and sales training relevant to the product
Maintain web content relevant to the product
Collaborate closely with Product Management and Sales Enablement in the production of key deliverables
Assist, facilitate, and help coordinate other initiatives as needed in a fast paced, dynamic environment
2+ years’ experience in Product Marketing or Product Management role
2+ years’ experience in the Cloud Services, Networking, or Telecommunications industries
Strong working knowledge of Microsoft Office (Word, Excel, Powerpoint)
Ability to work independently and manage multiple priorities concurrently
Results-oriented individual with a can-do attitude and demonstrated pattern of accountable decision making
Demonstrated experience being a collaborative team-player
10% Travel domestically
Bachelor's degree in a business, marketing, finance, or information systems or equivalent required, MBA a plus

250

Product Marketing Manager Resume Examples & Samples

Lead cross-functional teams to create, implement, and measure retention initiatives
Collaborate with marketing, sales, operations and engineering stakeholders across Microsoft to deliver rich experiences, engaging campaigns and long-term value for our Visual Studio subscribers
Create marketing and content strategies, channel integration, benefit pipeline, and monetization approaches to accelerate subscriptions growth
Develop key metrics, forecasts, and reporting in partnership with engineering to monitor the business performance
Practical knowledge on relationship marketing, digital media and social marketing
Aptitude to frame and analyze problems

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