CRM Strategy Resume Samples

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E Corwin

Erika

Corwin

126 Emilie Tunnel

Dallas

+1 (555) 368 6882

126 Emilie Tunnel

Dallas

Phone

p +1 (555) 368 6882

Experience Experience

Philadelphia, PA

CRM Strategy Policy & Remediation

Philadelphia, PA

Williamson, Wolf and Blick

Philadelphia, PA

CRM Strategy Policy & Remediation

Providing management information to CRM management and risk committees on overall completion of responses, current levels of compliance, remediation plans
Assisting CRM management with their internal reviews of the responses
Conduct and manage CRM self-assessment against regulatory rules current and planned
Acting as the central point of contact with internal audit, external audit and the regulators for any reviews that they perform
Support the CRM management in regulatory project planning and resourcing
Interest in and knowledge of the risk-related regulatory framework (Basel (II, II.5, III), CRD4/CRR, Market Risk, Op Risk rules etc.)
Proactive recognition, management and escalation of risky and/or non-compliant processes and procedures

San Francisco, CA

Manager, CRM Strategy

San Francisco, CA

Fay, Schoen and Labadie

San Francisco, CA

Manager, CRM Strategy

Build and improve upon automated processes to improve operational efficiency
Develop a contact strategy using email and direct channel tactics. Including identifying opportunities to expand reach of tactical programs such as welcome messages and promotional reactivation and retention programs
Collaborate with the Insights team in the provision of channel specific third party insight/benchmark data (qualitative). Develop insights from and business cases for the development of internally sourced research and benchmarks. Define segmentation and approach based on overarching goal and specific business priorities
Provide regular detailed reporting on program performance to leadership team
Develop or propagate strategic and analytic methodologies to help push our business forward
Own and manage the budgets and revenues for the following channels: Direct Mail, Email, Mobile
Develop a CRM promotional cadence that supports customer, product and financial goals

present

New York, NY

Director, CRM & Email Strategy

New York, NY

Cummerata, Mraz and Towne

present

New York, NY

Director, CRM & Email Strategy

present

Develop and implement a network-wide email program and platform strategy
Build, manage, and prioritize CRM development roadmap
Drive the B2C and B2B email product development lifecycle in collaboration with product, data, content, and marketing teams
Create a test and learn discipline and environment to iterate maximize response
Manage email marketing team and partners
Establish key email and automation programs such as trigger, lead nurture, drip, and event marketing campaigns
Implement a centralized email marketing intake, workflow, prioritization process

Education Education

Bachelor’s Degree in Business Administration

New York University

Bachelor’s Degree in Business Administration

Skills Skills

Strong working knowledge of Microsoft Office suite of products
Excellent communication and organizational skills
Understanding of statistics and basic analytics
Ability to multi-task and utilize resources to execute tasks within a deadline oriented environment
Commitment to continuous process improvement, initiatives and ability to solve problems creatively
Highly motivated and high level of initiative; inspires confidence to work independently and in support of department goals and business objectives
Ability to build relationships and work cross functionally

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15 CRM Strategy resume templates

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VP, CRM Campaign Strategy & Metrics Analytics Resume Examples & Samples

Work with CRM Customer Strategy & Insights, Brand and Digital teams to analyze and mine the database and utilize models to develop audience parameters to create differentiated direct to consumer programs and campaign strategies that support the planned marketing initiatives
Incorporate customer journey map, proposed annual contact strategy and budget parameters into annual campaign recommendations
Use recent and year over year campaign productivity and analysis to recommend direct marketing counts, frequency, and audience selection for direct to consumer marketing campaigns
Recommend and accommodate testing plans for marketing campaigns including segment/profile, creative treatment, and version A/B testing and work with CRM Insight Analytics team to set-up and administer test parameters for tracking and metrics reporting
Provide metrics from campaign results into reports and dashboards that will be created to provide Brand and Digital teams, Omnichannel and Leadership stakeholders with an understanding of how initiatives performed
Direct a team of data and reporting analysts to provide marketing key performance indicators analysis and reporting including customer buyer count reporting, tracking of buyer retention, spend rate, frequency, channel crossover, marketing event effectiveness, defining which audiences, segments and profiles responded or did not respond to campaigns, merchandise buying behavior, trend analysis and dashboard reporting for campaign events to analyze marketing spend efficiency, buying behavior, overall event success and new customer acquisition
Coordinate with the Customer Insights CRM team to provide customer trend and insight reporting including analyzing the buying behavior within the new customer profiles, track brand overlap and migration, find and present trends that could impact and guide future marketing strategies, support senior management in specific ad hoc reporting analysis to explain trends in the overall business
Responsible for customer database management, work with Experian to maintain and enhance the customer database, monitor and audit the database for inaccuracies and issues, recommend additions and modifications which will aid in the efficiency and effectiveness of analytics from the database
7-10 years’ work experience, with strong CRM marketing and database management experience including leading direct marketing programs, experience driving differentiated marketing programs and customer treatment initiatives by utilizing segment definitions and consumer personas, analytical skills with the ability to clearly translate results into actionable insights, and database marketing management experience
Demonstrated success with planning and implementing one or more significant, multi-touch point direct marketing programs that require integrated/multi-channel delivery
Forward thinking, make things happen business approach with an ability to seek out problems and opportunities for change and approach work objectives with a sense of urgency and passion and a dedication to exceed performance expectations
Proven track record of success with metric driven results and a track record of driving results through cross-functional collaboration
Proven ability to handle multiple projects simultaneously by prioritizing, working through obstacles, and being attentive to deadlines and the ability to lead, manage and mentor of a team of analysts
Excellent communication skills with ability to interact & articulate clearly, ability to negotiate contracts, create vendor compliance and co-ordinate multi-vendor cooperation
Flexibility and ability to thrive in a rapidly changing, fast-paced environment
Retail industry experience in CRM/database marketing
Graduate degree in Business, Statistics or other related field
Understanding of operations and database systems (campaign management tools)
Individual should have intellectual curiosity, be self-motivated and seek opportunities for personal growth

Internship / Student Strategy CRM Solutions Resume Examples & Samples

Prepare tasks for the Board of arvato CRM Solutions
Enjoy an innovative environment with a dynamic team and flat hierarchies
Profit from extensive support by your Supervisor

Senior Program Lead-pb CRM Strategy Resume Examples & Samples

Primary responsibility to design and implement the next phases of PB CRM Target Operating Model project for Singapore and Hong Kong booking locations; expected to develop a strong knowledge of the Bank’s internal credit policies and procedures as well as current and planned regulation
Partner with stakeholders to define and agree on changes required and drive implementation of agreed solutions
Develop, track and maintain the overall TOM project management plan including risk and issue management, actions, status and deadlines
Manage, control and track the necessary change processes, policies, manuals, directives
Plan and coordinate all activities to lead transition to BAU (go-live strategy, training, migration)
Proactive recognition, management and escalation of risky and/or non-compliant processes and procedures
Challenge existing systems/process/procedure and provide leadership and/or support for enhancements
Contribute to meeting audit and regulatory deliverables by agreed due date
Contribute to the long term strategic plan for PB CRM infrastructure needs, including BAU operational and reporting demands
Lead and/or contribute to implementing significant change programs
Support in planning and resourcing

Manager of CRM Strategy Resume Examples & Samples

Through data analysis, drives cross-channel contact strategies + segmentation across vehicles (e-mail, mobile, and direct mail) and brands
Ensures that all loyalty value propositions continually maximize lifetime value, profitability, makes recommendations to enhance/change as needed
Creates and maintains a formal process to update and share findings with cross-functional partners in each brand on health of the customer KPI’s, marketing + loyalty performance, opportunities for change, and next steps
Accountable for the hygiene of all database I/O, owns technical project work to integrate/update database with new features + functions
Responsible for development, maintenance, and publication of customer, campaign, and ad-hoc reporting requests across brand + function
Applies analytical thinking and direct analytical activities to solve business problems
Hires, trains, and develops a team of analysts
Clearly communicates vision, priorities, and strategy to direct reports
Manages vendor relationship with CRM provider
Communicate frequently with divisional marketing teams, field marketing teams, business intelligence/database vendors, and analytics vendors
Supervisor 1 Senior CRM Marketing Analyst
4-7 years of experience in CRM, Marketing Strategy/Customer Segmentation, Business Intelligence, Analytics, Marketing Database management, Marketing/Data science or related area
Strongly proficient in Microsoft Office, Advanced Excel skills required
Strong understanding of Database applications, such as Unica, Alterian, Acclaim
Experience leading internal/external teams required
Hands on experience with customer segmentation planning, implementation, and tracking
Experience developing marketing automation programs
Prior retail experience strongly preferred
Proficiency in reporting and data visualization tools, such as Business Objects & Tableau
Experience with ExactTarget Marketing Cloud preferred
Able to contribute to a team environment yet work autonomously
Must be able to exercise sound business judgment in managing multiple campaign analysis, database operations and personnel responsibilities
Must be able to communicate campaign data in a concise and salient manner that key stakeholders can understand and utilize to make decisions

Senior Manager CRM Strategy Resume Examples & Samples

Develop CRM programs (including development of concept, strategy, targeting, execution and ongoing program management that are consistent with CRM goals and objectives
Develop, implement, execute and measure an enterprise-wide, integrated CRM strategy (multi-year, annual, seasonal, monthly) centered on specific (existing, retention, reactivation and new) customer segments across all channels (store and direct) along with sub-segments (geo/market, credit, loyalty, brand, category, etc)
Assist with the development of database marketing analytics such as statistical modeling, customer profiling, segmentation analysis and other analytical techniques to improve and strategically evolve CRM and direct mail programs
Maximize customer lifetime value through insight-driven strategies and targeted marketing initiatives across the customer lifecycle
Oversee strategy, segmentation and reporting of weekly direct mail campaigns
Create a “test and learn” operating environment and establish performance standards that result in industry-leading CRM programs
Data mine to discover opportunities to improve selections
Maintain daily contact with internal stakeholders and vendors during the entire campaign process
Partner with Customer Information Management Director, IT and third party vendors to fully understand customer database and capabilities
Manage a team of direct reports

VP, Omni Channel CRM & Data Strategy Resume Examples & Samples

12+ years of professional experience, demonstrating progressive career growth and a pattern of exceptional performance
Bachelor’s degree required, preferably in a quantitative discipline (e.g., engineering, computer science, mathematics) or a technology discipline (e.g., computer science, information management)
MBA or advanced degree in information sciences, statistics, computer science, operations research preferred
Extensive experience designing and operating CRM platforms in a large consumer-led business
Develop and lead a high-functioning team that leverages systems, technologies, and tools to define business information requirements and improve the accessibility to key data and reports
Hire, retain, and continually develop diverse, high caliber talent that makes a strong, positive impact on the organization
Setting and maintaining high standards for team and individual performance
Develop effective organization structures and operational processes
Providing timely coaching and feedback
Making and rewarding distinctions in performance

Manager, CRM Strategy Resume Examples & Samples

3+ years of CRM marketing strategy experience within direct mail or email channels
Experience in conceptualizing, designing, and delivering multichannel marketing programs (direct mail, email, digital) that produce optimal ROI
Contact strategy experience within customer marketing lifecycle (acquisition, retention, loyalty, and reactivation)
Agency experience is desired but NOT a must have

CRM Strategy Policy & Remediation Resume Examples & Samples

Conduct and manage CRM self-assessment against regulatory rules current and planned
Participate in firm-wide regulatory rule mapping projects
Review, update and align internal policies
Acting as the central point of contact with internal audit, external audit and the regulators for any reviews that they perform
Coordinate responses for self-assessments and audit reviews with the primary owner, including collecting the response, assisting with drafting and reviewing all responses for internal consistency and quality assurance
Assisting CRM management with their internal reviews of the responses
Providing management information to CRM management and risk committees on overall completion of responses, current levels of compliance, remediation plans
Active contribution to initiatives and projects as and when assigned
Support the CRM management in regulatory project planning and resourcing

Manager, CRM Strategy Resume Examples & Samples

Collaborate with the Insights team in the provision of channel specific third party insight/benchmark data (qualitative). Develop insights from and business cases for the development of internally sourced research and benchmarks. Define segmentation and approach based on overarching goal and specific business priorities
Translate marketing KPIs and test results into actionable insights and a go forward plan. Build strong data base, low cost acquisition and minimal churn to build an LTV equation for the business
Develop a contact strategy using email and direct channel tactics. Including identifying opportunities to expand reach of tactical programs such as welcome messages and promotional reactivation and retention programs
Partner with Creative, Analytics and other department leads
Create training materials, points of views and thought leadership materials for use by Marketing Communications and internal Clients
Consult on complex client projects that require senior level strategic guidance and analysis
Develop or propagate strategic and analytic methodologies to help push our business forward
Identify opportunities for Channel Strategy engagement in accounts. Provide channel specific competitive insight
5+ years of email and database marketing channel development experience
Experience working with or within analytics organizations
Experience with digital media research such as eMarketer, Forrester, Experian
Strong analytic and problem solving skills
Above average proficiency in excel based analysis and power point
Excellent verbal communication and presentation skills
Knowledge of testing methodologies
Poised and professional presence
Collaborative nature
Experience in management of strategic deliverables from planning, execution to delivery
Strong aptitude in data-driven insights
Experience in strategic development of email and database marketing tactics
Job Title:* Manager, CRM Strategy
Req ID:* 709645BR

CRM Manager for Industry Strategy Resume Examples & Samples

Experience in Customer Service/Customer Service
Expertise in include required skills
5-8 years experience including consulting industry

CRM Strategy Resume Examples & Samples

Leverage people, process and technology to establish a CRM strategy that aligns to the business strategy, engages stakeholders and supports the development of a “World Class” sales, service and marketing organization
Working with multiple stakeholders, identify the most important client business challenges, conduct analysis, and present strategic solutions that align to the corporate sales, service and marketing strategies
Lead senior business stakeholders through transformative activities, beginning with discovery through delivery of business value designed at streamlining business processes to achieve optimal performance
Contribute to the development of delivery tools and resources, thought leadership, and client offerings through personal experience and perspective

Manager CRM Systems Strategy & Projects Resume Examples & Samples

Leading of an international team in Customer Experience / CRM systems area
Systems integration strategy - Manage a strategic framework driving end to end CRM systems integration across all Opel/Vauxhall entities and the dealer landscape
CRM systems capabilities and roadmap - Manage ownership of CRM landscape and capability roadmap as it relates to Customer Experience
Governance - Manage CRM Governance process as part of the overall Data Governance Framework and coordinate all key decisions affecting CRM, and CRM related systems and reporting
Define & Execute VSSM-wide CRM Systems Strategy
Drive, Plan and Manage deployment of CRM Systems Strategy processes and tools across all markets ensuring exchange of Best-Practices
Define & Manage business requirements, organization structure, infrastructure & enablers, change request, purchasing, budget and vendor management processes requisite to enable & sustain commercialization of strategy implementation
Manage business ownership for cross-functional and dealer CRM/CX-related systems (e.g. Enterprise Data Warehouse; Siebel CRM, POM, Pictures in Production, Social Media, DMS integration etc.)
Develop and manage a high level/strategic business facing systems landscape diagram showing systems evolution over time, aligned to the CRM systems capability/delivery roadmap, for use at monthly CLM Governance Board meetings
Analyze current CRM systems landscape and ensure it is fit for purpose and meets the requirements of scoped markets/brands, and Customer Experience purposes
Manage the CRM Systems governance process, aligned to existing Global Connected Customer Experience processes
Master degree in Business Administration, IT Systems Management or similar
Outstanding Oracle Siebel CRM key expert knowledge and experience
Several years of Management / Leadership experience
Customer Lifecycle Management expertise
Database marketing and data analytics knowledge
Very good skills in explaining technical complex matters to non-technical audiences, very good program and project management expertise, as well as team leading and moderating skills, good cross-functional networker
Experience in VSSM (Vehicle, Sales, Service and Marketing) business environments
Excellent English (fluent, close to native speaker level), additional languages appreciated

Manager CRM Systems Strategy & Projects Resume Examples & Samples

Drive, Plan and Manage deployment of CRM Systems Strategy processes and tools across all markets ensuring
Exchange of Best-Practices
Manage business ownership for cross-functional and dealer CRM/CX-related systems (e.g. Enterprise Data Warehouse, Siebel CRM, POM, Pictures in Production, Social Media, DMS integration etc.)
Analyse current CRM systems landscape and ensure it is fit for purpose and meets the requirements of scoped markets/brands, and Customer Experience purposes
Master’s degree in Business Administration, IT Systems Management or similar
Experience in VSSM business environments

Director CRM Strategy Resume Examples & Samples

Bachelor’s Degree in computer science or related field, or its equivalent
7 years of related experience in software development with demonstrated achievements and progressive responsibilities
Proficient with client scripting in javascript including AngularJS
Server-side web languages with preference to APEX, PHP, Python, Selenium, Appium
Background in the Advertising publisher industry preferred relating to the Google DFP platform
Fully proficient - professional level software design, debugging, documentation, and testing skills, requiring application of technical knowledge and skills necessary to complete and document projects
Comprehensive knowledge of professional software development process and concepts
Demonstrated proficiency in required code development in area of specialization
Demonstrated proficiency to resolve a wide range of moderately complex business problems and opportunities where analysis of data requires evaluation of identifiable factors
Functional network of senior-level internal/external personnel in own area of expertise
Fully formed functional knowledge and application of business software lifecycle development

CRM Strategy Resume Examples & Samples

Bachelor's degree or an advanced degree in the area of specialization, or equivalent combination of education and experience
Demonstrated experience collaborating and communicating with a diverse set of people across groups and organizational levels
Enthusiastic, professional and confident team player with a strong focus on client success who can present effectively even under adverse conditions
Strong writing skills including the ability to synthesize information into clear, concise messages both for detailed analytical reports and executive summaries
Not eligible for Visa sponsorship

VP, CRM, Strategy & Insight Resume Examples & Samples

Leads our data-driven marketing strategy, including the end-state vision of how we use consumer data and insight to drive segmentation, channel strategy, targeting, messaging, and CRM. Provides leadership in these areas across all of our global regions
Serves as the primary steward of all marketing infrastructure and technology, including our marketing data warehouse (MDW), campaign suite software (Salesforce Marketing Cloud, Alterian/SDL), digital marketing platform (also Salesforce Marketing Cloud), and relevant portions of our CRM platform (Salesforce Service Cloud)
Leads our CRM, strategy and consumer insight teams in order to “connect the dots’ between these three critical areas within the marketing organization
Leads our CRM team consisting of associates dedicated to audience sizing, targeting, audience file creation, consumer data governance, and digital marketing operations
Serves as primary marketing measurement and consumer insight leader within the marketing organization, using marketing performance data, behavioral analyses provided by our consumer analytics team, and market research (primary and secondary) to drive better marketing decisions and inform marketing strategy
Maintains constant dialog with the marketing leadership team and executive level management regarding marketing strategy, marketing performance, and overall CRM strategy
Builds strong, collaborative relationships with global marketing, channel sales, e-commerce, customer experience, product development/implementation, and finance leaders using a keen understand of global business culture and process
Helps to evaluate external products and services (technology-, software-, and service-oriented) that can be leveraged on behalf of the marketing teams globally. Creates and adheres to a technology roadmap that provides the marketing organization with the capabilities it needs to meet current and future challenges
Directly supervises three Directors, while managing an overall organization consisting of over twenty five Associates
Bachelor's degree required in Marketing or a related field. Masters degree strongly preferred
10+ years of Marketing, CRM or marketing strategy experience
5+ years of recent CRM experience
2+ years of global business and management experience required, including the direct supervision of global associates and a keen understanding of global business cultures
5+ years of direct staff management experience, preferably with a large team
Working knowledge of Saleforce Marketing Cloud , Salesforce CRM, SAS, Unica and/or SDL, or other comparable marketing and analytical platforms
Excellent oral and written communication skills with the ability to address senior management, business and technical audiences
Strong initiative and entrepreneurial/innovative spirit with excellent partnering skills and a can-do attitude
Proven results-driven leader able to manage projects from conception to completion
Budgeting and expense control experience necessary
Ability to successfully collaborate and influence others in a flexible and dynamic environment
Some domestic and international travel may be required
Leisure travel marketing experience
Membership marketing experience
Additional experience in managing agency relationships, relationships with marketing service providers, and data solution providers
Marketing operations experience

CRM / Salesforce Strategy Manager Resume Examples & Samples

3+ years of relevant Technology experience
CRM / Salesforce expertise
Proven track record of Program / Project Management in large, global organizations
Previous experience in a Banking and/or other Financial Services organizations
Microsoft Office/Suite proficient (Project, Excel and Visio)
Associate's and/or Bachelor's Degree in a related field

Manager, CRM Strategy Resume Examples & Samples

Responsible for effectively setting digital marketing strategies across all channels
Own and manage the budgets and revenues for the following channels: Direct Mail, Email, Mobile
Provide regular detailed reporting on program performance to leadership team
Develop a CRM promotional cadence that supports customer, product and financial goals
Integrate CRM segmentation strategies across multi-touch campaigns via out bound marketing vehicles
Partner with analytics team to identify target customer audience and develop appropriate segmentation to maximize profitability
Tracks competitive programs and marketplace trends and keep abreast of CRM best practices
Establish testing and learning strategy around customer segmentation, offer and creative formats
Build and improve upon automated processes to improve operational efficiency
Implement new types of personalization in outbound marketing
Assist with various regarding data integrity and data requests from various departments within the organization
Strong working knowledge of Microsoft Office suite of products
Ability to multi-task and utilize resources to execute tasks within a deadline oriented environment
Understanding of statistics and basic analytics
Commitment to continuous process improvement, initiatives and ability to solve problems creatively
Highly motivated and high level of initiative; inspires confidence to work independently and in support of department goals and business objectives
Ability to build relationships and work cross functionally

Director, CRM Strategy Resume Examples & Samples

Lead the development of Experian’s customer journey, communications and engagement strategies across identified segments and its execution within the business
Establish channel strategies and tactics to grow performance across customer lifecycle segments. This includes, but is not limited to, campaign development, channel strategy, offer plans, creative production, measurement setting, test plan development, customer segmentation and optimization management
As required, establish sophisticated trigger campaigns, based on insight, designed to grow the customer engagement and business KPIs
Develop strategic customer engagement strategies via cross-channel marketing that include email, mobile, direct mail, call center & digital marketing channels
Provide thought leadership and help the business solve customer or performance challenges through the use of cross-functional plans and overarching strategies. Contribute strategies and tactical ideas to project briefs and ensure a thorough and end-to-end plan is developed against said strategy
Deliver a robust measurement and reporting structure across defined customer segments and business performance KPIs. Ensure all relevant performance metrics are communicated to the business in a timely and effective fashion
Develop and operationalize a customer contact calendar & communication strategy to ensure the business is aware of and operating to a holistic plan anchored around a superior customer experience. Have the capabilities to influence and negotiate with other leaders in the business to determine the optimum contact and strategies to maximize return from their customer bases
Work with technology business partners, creative services teams & external agencies, supporting the definition of vendor strategies and relationship framework. This includes day to day management of key partners to deliver against program goals
Provide strong team support to a group of talented CRM managers, ensuring they have the subject matter expertise, mentorship & leadership needed to succeed in their roles
Develop a plan to learn and identify meaningful ways to segment and develop data driven profiling of the customer base to inform meaningful and personalized campaigns to address their needs and drive desired behaviors
Bring thought leadership to the business around customer lifecycle management and to stand the team up to be the ‘customer expert’. This includes, but is not limited to, analyzing competitor integrated CRM programs including the development of counter strategies and initiatives as well as identifying best practice methods of understanding and driving business performance
Utilize customer segmentation strategy best practices to increase engagement, ROI, and business performance metrics as defined. Drive innovation & usage in areas of machine learning, statistical models, and automation
Apply cross-channel/Omni-channel marketing to grow, maintain, and increase lifetime value of customer membership

Director, CRM & Email Strategy Resume Examples & Samples

Partner with internal teams to identify, evaluate, and implement CRM strategy, systems, and automation
Build, manage, and prioritize CRM development roadmap
Develop and implement a network-wide email program and platform strategy
Evaluate and optimize email platform with the aim of maximizing current and future functionality and features (and CRM integration)
Manage vendor relationships with ESP and email agencies
Drive the B2C and B2B email product development lifecycle in collaboration with product, data, content, and marketing teams
Implement a centralized email marketing intake, workflow, prioritization process
Identify and implement strategies to increase monetization from email marketing program
Manage email marketing team and partners
Establish key email and automation programs such as trigger, lead nurture, drip, and event marketing campaigns
Establish reporting and channel insights to measure channel effectiveness and growth
Create a test and learn discipline and environment to iterate maximize response
Manage ongoing list health, cleanliness, compliance, and deliverability
Partner with Digital Audience Acquisition and Data Solutions teams to drive omni-channel digital engagement and CRM
Identify and develop strategies to support key customer segments
Strong digital marketing experience focusing on CRM
Hands-on experience with CRM platforms (e.g. Salesforce, Oracle, SAP)
7-10 + years of email marketing experience from strategy to execution and deployment
Extensive experience and demonstrated expertise in enterprise email platforms, technology, deliverability, engagement campaigns, A/B testing, and marketing metrics
Seasoned experience in email marketing, segmentation, database marketing, direct response marketing and development of successful CRM lifecycle programs
Ability to identify the metrics to drive success, measure KPIs, socialize understanding, and drive initiatives to completion
Experience creating and managing product roadmaps, executing strategic initiatives, and managing direct and cross functional matrixed teams
Understanding of email fundamentals: CAN-SPAM requirements, segmentation, performance metrics, etc
Highly conversant in digital media and marketing, such as understanding best practices for omni-channel content delivery
Experience managing e-mail lists and actively growing lists for future development
Salesforce/ExactTarget experience preferred
Technical experience with SQL, and XML is a strong plus
Bachelor’s degree required.MBA a plus