Director, Digital Strategy Resume Samples

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R Denesik

Rudolph

Denesik

33195 Beier Wall

Phoenix

+1 (555) 486 3863

33195 Beier Wall

Phoenix

Phone

p +1 (555) 486 3863

Experience Experience

Chicago, IL

Assistant Director, Digital Strategy

Chicago, IL

Schimmel-Howe

Chicago, IL

Assistant Director, Digital Strategy

Assist with developing, creating and implementing content plans and strategies for UM Football
Oversee, develop, create and implement content plans and strategies for UM Men’s and Women’s Basketball, as well as select Olympic sports
Assist in data analysis, defining trends and develop strategies based on those findings
Assist with data collection on all digital platforms, including HurricaneSports.com and all social media pages
Working knowledge of and adherence to all University, ACC and NCAA rules and regulations
Help manage digital internship program
Assist with presentation and promotion of on-demand video features

Los Angeles, CA

Director, Digital Strategy

Los Angeles, CA

Goodwin-Conn

Los Angeles, CA

Director, Digital Strategy

Supervision and career development of Digital Channel Managers and Senior Digital Channel Managers
Building team and individual capabilities by providing development opportunities such as job shadowing, special projects, and training
Manage and mentor Associate Manager, Digital Strategy
Provide leadership and effective management of business unit staff to influence employee commitment to the organization, to the team, and to their job by
Develop and execute ideas for increasing visibility on Search Engines such as Google, Yahoo and Bing (Search Engine Optimization and Search Engine Marketing)
Ensure a framework is in place to monitor, forecast and prioritize the overall work/portfolio of projects for Digital Channels
Keep pace with search engine, social media and internet marketing industry trends and development

present

Dallas, TX

Senior Director Digital Strategy

Dallas, TX

Towne LLC

present

Dallas, TX

Senior Director Digital Strategy

present

Manages the continuous development of the E-commerce platform
Develops long term word-of-mouth and social networking strategies/plans
Develops long-term digital strategic plan
Develops Best in Class e-loyalty communications program to foster brand advocacy
Creates Digital Planning Calendarization across all LG categories specifically for Home Electronics and Home Appliance businesses
Manages LG Electronics email newsletter program
Responsible for managing and optimizing the development/execution of LGE.com for both desktop and mobile applications

Education Education

Bachelor’s Degree in Marketing

North Carolina State University

Bachelor’s Degree in Marketing

Skills Skills

Manage and execute project deliverables, performance metrics, Omni-channel sales, analytics and business analysis for all program enhancements
Quick learner and passion to grow in a fast-paced environment
Innovative and creative, with excellent communication, presentation and interpersonal skills
Meticulous attention to detail, with an overall passion for continuous improvement
High-level proficiency in MS Excel, PowerPoint, and Word
Expertise in Google Adwords and Bing Ads; proficiency with Google AdWords Editor and Bing Ad Editor
Knowledge of Landing page optimization and strategy
Knowledge of HTML/CSS and website administration
5+ years' experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
Help support all inbound marketing initiatives/campaigns

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Director Digital Strategy & Business Development Resume Examples & Samples

The Director Digital Strategy & Business Development will work with VP Programing & Business Units & ESPN Deportes leadership to develop and lead overall strategy for ESPN Deportes Digital
Accountable for strategy to drive Digital revenue opportunities alongside ad sales, manage key relationships with internal and external digital partners
Oversee and manage a ESPN Deportes digital product development and social media team, with three direct reports
Oversee the development of a business strategy and growth plan for ESPN Deportes digital business consisting of content distribution partnerships, digital streaming and working with Digital product to develop ad sales products
Lead close collaboration with content and product leads to drive revenue growth and integration/support of Digital Deportes into ESPN Digital priorities
Define a strategy on how ESPN Deportes enhances ESPN initiatives such as Watch ESPN and affinity websites
Digital distribution partnership negotiation, management and contract administration
Partner with VP Programming & Business Units on new business ventures with digital partners
A minimum of 5 years’ experience in digital sales, product and/or business development required
Understanding of digital media and interactive platforms and the associated business models
Experience working with sales management in developing multi-platform sales strategies for the marketplace dealing directly with clients
Ability to influence business strategy cross-functionally at all organizational levels and externally with business associates and clients
Ability to execute against multiple, high-priority projects with a keen attention to detail
Professional and confident demeanor; hands on and motivated self-starter. Ability to perform duties under minimal supervision while exercising discretion and independent, sound judgment; and excel in a fast-paced, results-oriented work environment
Bilingual-ability to speak Spanish and English preferred

Director, Digital Strategy Resume Examples & Samples

An enterprise mobile strategy
Deeper integration of advice and guidance across the customer experience
The role of digital as a strategic support between an advisor and client

Director, Digital Strategy Resume Examples & Samples

A BS degree; MBA preferred. Must have led a relevant consulting group or practice
10+ years of experience designing and delivering user-centric digital experiences that provide effortless interactions, promote customer loyalty, increase revenue, and improve collaboration across geographies and business functions
Deep understanding of how digital strategy and solutions fit into an organization’s holistic customer experience; ability to see the “bigger picture”, and execute accordingly
Knowledge of leading digital platforms, such as SharePoint or Adobe CQ
Strong client development and an active professional network of contacts
Membership and visibility in relevant professional organizations
Publication in designated area – this is ideal, not required
Strong project management methodology background, including schedule, scope, issue and risk management experience, change management, strategic planning and analysis
Industry designated certifications is a plus
Strong communication skills to be able to work with clients and present to C-level executives
Ability to travel as required managing national clients and engagement teams

Director Digital Strategy Resume Examples & Samples

7+ years of related experience as a strategist, planner or user research specialist
Ability to synthesize patterns from disparate research and data points
Experience with ethnographic research into customer needs
Highly creative and collaborative
Strong written, visual and oral presentation skills
Passionate about customer-driven design and innovation process
Adept at working on cross-functional teams
Experienced in delivering actionable results from a disciplined innovation process
Demonstrated experience creating North Star user journeys
Some experience and interest in how consumers feel toward, think about and manage their finances
Curiosity about how Behavioral Economics insights can motivate better decisions
From digital marketing, UX, or innovation consultancy

Director, Digital Strategy & Planning Resume Examples & Samples

This role will be responsible for determining the most cost-effective way to enable cutting-edge direct-to-consumer marketing and insight capabilities for Coca-Cola, focused on loyalty programs and brands. Responsibilities will range from determining the consumer data strategy and managing the on-going development and operations of a centralized data environment to managing the selection, implementation, and operation of Coca-Cola's Marketing Management systems
An ideal candidate should have experience and lead the team that manages key types of marketing automation and measurement applications, including: Consumer Data Mining & Segmentation, Web Analytics & Benchmarking, Marketing Campaign Management, Digital Media, Real-Time Content Management, Programmatic/Precision Marketing Operations, Response Attribution, and Predictive Modeling
Experience should include significant work with enterprise data warehouses and consumer-centric enterprise data marts that were utilized to provide intelligence and content targeting capabilities to the marketing function. Experience working with loyalty program, social platforms, mobile data and coordinated multichannel campaign management is required
An individual who will be successful at this role will be able to communicate easily and naturally with marketing strategists/creative marketers and IT managers, architects, and developers to inform their annual brand digital strategy, content and connections effectiveness
Works with Connections Planning team to identify key capabilities and program plans to align with objectives of defined brief. This person serves as subject matter expert in owned & earned digital channels and is able to communicate value and opportunity with brand and customer teams

Director Digital Strategy Projects Resume Examples & Samples

Digital Strategy Development & Execution
Manage the day-to-day production of special events, executive off-sites, employee engagement events and strategic planning activities to support the Canadian Banking leadership team as required
Contribute to team meetings
Support the VP, Strategy and Change Management
Excellent relationship building skills and the ability to communicate with, and influence, more senior individuals
Strong leadership and people management skills and the drive to motivate peers and superiors
Ability to work both independently and collaboratively with multi-functional teams, as both a leader and member
Exceptional presentation and written communication skills are critical as the incumbent will be required to present to a broad range of audiences and develop communications for the management team
3+ years’ project management experience
Graduate business degree (MBA) or equivalent

Director, Digital Strategy Resume Examples & Samples

Act as liaison between CIBC and MaRS on matters of contracting, oversight and the ongoing relationship between the two parties
Manage and maintain the ongoing funnel of activities performed in the Live Labs, prioritizing initiatives and engaging with senior CIBC Leadership in the selection of activities
Act as business lead and stakeholder on all activities happening in the Live Labs, supervising strategy, business and technology consultants in the lab as they execute sprints
Supervise the creation of output documents from Live Lab activities, including videos, prototypes, white papers and presentations
Act as CIBC’s innovation evangelist at MaRS, in Toronto’s startup community, and within CIBC
Act as CIBC'S expert representative in external forums to influence their agenda and maintain “currency” in the digital channel domain to provide value added consulting to leadership on an ongoing basis
Initiate strategic innovation scope documents by developing appropriate business cases, outlining costs, resources, timeframes and any other related requirements for highly complex business groups for all CIBC brands
Elicit feedback from clients to ensure that the products/services are valued
Test and learn approach to innovation
In conjunction with Technology, finance and project stakeholders, prepare business cases for approved projects
Provide leadership, motivation, coaching, training and developmental opportunities to ensure employees are capable of performing at necessary professional standards
Directly "lead" the Digital Innovation team
Motivate the team through reward and recognition to cultivate a performance-oriented culture in the department
Collaboratively identify individual employee personal development needs and support their professional development in order to create a high functioning flexible team that is increasingly responsive to the business needs
Foster teamwork and strong partnerships within the team, and other functions though modeling behaviour and maintaining excellent communication
Attract, hire, and retain the best talent and build a pipeline of high quality potential candidates
Provide specialized counsel to staff in the resolution of complex issues
Provide leadership and effective management of business unit staff to influence employee commitment to the organization, to the team, and to their job by
Setting appropriate context when assigning work to ensure that individuals’ roles support the achievement of the business unit’s priorities and CIBC’s overall goals
Ensuring compliance with policies, standards, guidelines and controls by applying the policies and controls fairly and consistently so employees understand what to expect, and
Hiring the right people in the right jobs to align individual capabilities with job requirements and business unit goals

Executive Director, Digital Strategy Resume Examples & Samples

Oversee creation of strategic digital media plans, including management of daily deliverables for external agency partners ensuring alignment with overall marketing strategy
Collaborate with internal teams (Design, Social, Digital Ops) and socialize planning strategies and timelines creating greater synergy across marketing initiatives
Serve as Media representative at Marketing meetings. Collaborate with internal Non-linear and Content teams, where appropriate
Provide leadership and direction to Manager and Associate Manager direct reports
Train and develop team to improve process and create organizational efficiencies
Maintain relationships with media community; continue to develop publisher and higher relationships for exchange of ideas
Drive innovation

Executive Director, Digital Strategy Resume Examples & Samples

Extensive Digital media and proven leadership experience in a network, agency, or related environment
Effective, clear communication and the ability to interact with a diverse group of people
Solid Media math and analytical skills required
High-level proficiency in MS Word, PowerPoint, Excel and Outlook
Proven ability to succeed in fast paced environment, ability to quickly pivot between project and directives

Director Digital Strategy Resume Examples & Samples

Provide day-to-day management of web operations and lead a growing team of web professionals, including designer, developer and production staff. (30%)
Provide vision for Feinberg web presence, while working closely with Senior Executive Director of Communications. Create, lead and implement interactive strategies across a broad set of tactics and channels as an integrated part of the overall branding effort. Contribute to annual goal setting and budget planning. (25%)
Oversee the Feinberg top-level pages and provide guidance to key internal partners. Manage the capturing of website metrics and measurement of other interactive components, and advise on information architecture consistent with best usability practices. Provide direction for new initiatives and ongoing site improvements. (20%)
Work across departments to define business needs and set project objectives; contribute to overarching digital marketing initiatives and partner with Feinberg affiliates on new project work as assigned. (15%)
Collaborate with Feinberg Management Information Systems office to select new web-based technologies, maximize effectiveness of the user interface, and advise on the appropriate branding for internal applications. (5%)
Identify, vet, hire, and manage external vendors, and advise on tools and services as needed to meet infrastructure digital marketing needs of the organization. (5%)
Bachelor's degree required, preferably in marketing, communications, business administration or a related field and seven years of interactive marketing or communications experience required
Excellent leadership skills, including the ability to bring differing factions together to reach decisions in a timely manner
Advanced degree in marketing or business administration, with emphasis on digital marketing

Global Consulting Director, Digital Strategy Resume Examples & Samples

Supervise and develop partner network
Engage and contribute to the thought leadership, idea flow and innovation of our practice
Oversee and mentor peer Consultants and Associates
7+ years of relevant work experience in the digital
Superior organizational skills and attention to detail
Passionate about quickly-evolving digital and social media

Director Digital Strategy Resume Examples & Samples

Works with the business leaders to analyze the market and competitive environment and build ongoing business plans to meet business goals and align with corporate objectives; Identify and track major strategic initiatives and develop a cohesive strategy that accounts for appropriate business readiness and timing
Develops a sustainable planning and governance process which is aligned with the corporate and RFS business cadence; Identifies gaps or overlaps in processes and develops solutions; Integrates the Digital planning process with internal business partners
Prepares EMT and Board reviews to advance strategic thinking of organization
Coordinates Digital area business risks; interfaces with risk management, internal audit and compliance to align interests and ensure open lines of communication and a robust first line of defense
Coordinates and provides guidance to Finance partners- including oversight and decision making on baseline and strategic budget management
Provides oversight and guidance to special projects of high importance to the organization
Responsible for the business continuity planning and reporting for the business
Approximately 10 years of financial services experience that includes advising senior business leaders on a wide range of business issues
Defined contribution and/or individual business experience required
Provensuccessful business leadership experience
Prior ownership of strategic planning for a sizable business
Demonstrated ability to manage large complicated strategic project and product initiatives across multiple and layered lines of business
Exceptional interpersonal and team building skills; Must be able to foster a collaborative and effective work environment that influences change and promotes a drive for results
Critical strategic thinker that can execute on details
Understanding of TIAA’s clients, products and technologies
Ability to express ideas, opinions and concepts clearly including: written communication – clear and grammatically correct use of written words to relay information clearly

Account Director, Digital Strategy Resume Examples & Samples

Work with top brands to develop strategic digital engagement programs that not only engage consumers, but also drive purchases, affinity and positive sentiment
Propose and implement digital and social media engagement strategy for clients alongside supervisor; develop content strategy and plans
Regularly counsel client on digital and social media strategies around both long-term and event driven programs
Manage the overall quality of work on multiple accounts by demonstrating professionalism and team leadership as a day-to-day client contact; assist in successfully growing existing accounts
Draft proposals, budgets, staffing plans and timelines for client projects and new business prospects; take responsibility for budgetary issues, including account profitability
Understand how to determine online measurement and ROI metrics needed evaluate campaign results against objectives; evaluate results against objectives, programs and plans
Continue to develop and strengthen good relationships with key influencer contacts
Write new business proposals; contribute to pitch preparation and deck draft
Recognize new business opportunities and elevate to supervisors; maintain and develop contacts and networks for new business
Mobilize and motivate account team and junior reports; mentor and supervise junior staffers
7+ years of experience serving in a full time social media / digital strategy role, either in a public relations agency or the communications department of a company in a relevant industry
Bachelor’s degree in public relations, a related field or in the liberal arts
Experience servicing corporate accounts is highly desired
Superior oral and written communication skills; proofreading and editing ability
Maintain a professional, client-ready demeanor and presence; keep a high standard of etiquette in all communications and interactions
Demonstrated mastery of and affinity for digital tools and platforms (including social media), and the digital landscape overall
Fluency in: Microsoft Office Suite, Cision (or related PR software), and social media tools (Sysomos, Radien6)
Ability to travel as necessary contingent on client and new business needs (requirements vary)

Director Digital Strategy Resume Examples & Samples

Contribute to Mutual of Omaha’s short- and long-term digital strategy in a manner that aligns with overall SBU/Operation goals
Assist in leading the identification and development of opportunities designed to increase brand experience, ensure customer loyalty, attract new customers and deliver an exceptional customer experience through digital channels
Leverage testing capabilities (A/B, Champion/Challenger, multivariate) and protocols, across the digital marketing mix (Social Media, Referral Programs, Affiliates, Display, SEO/SEM, Email Marketing, Retargeting and Mobile Media) and work closely with the entire marketing team to drive synergies across our omni-channel strategy
Advise on the development of digital content to achieve measurable goals around natural search traffic, email lead generation, social engagement, etc
Assist in the identification, tracking and reporting on key performance metrics including acquisition, conversion, engagement, web performance, retention, satisfaction, and brand health
Work cross functionally and develop key partnerships to ensure effective collaboration with key organizational partners such as technology, operations, and the business
May be responsible for leading a team of individual contributors
10+ years of digital strategy experience while collaborating across several teams, for multiple clients and with various external business partners
Outstanding communication and presentation skills with all levels of business partners
Collaborative/consultative approach with an ability to lead through influencing others
Demonstrated experience establishing a digital strategy while collaborating across several teams, for multiple clients and with various external business partners
Proven experience within a digital transformation environment with a focus on the customer and strategic use of analytics and insights
Strong analytical acumen and experience in assessing disparate data streams and providing meaningful and actionable strategic recommendations to key stakeholders
High level of initiative and drive to succeed within an agile and quickly changing environment while setting and following through on priorities
Works well both independently and in a team environment
Ability to work and effectively deploy resources within a matrix corporate environment while bringing together cross functional teams in order to align with a collective vision, process, and execution excellence
Ability to keep current with industry best practices
Demonstrated ability to combine an expertise in digital with a business mindset
Proven presentation, interpersonal and motivational skills
Insurance, Financial Services, and/or other regulated industry experience
Medicare Supplement Experience
Bachelor’s degree preferred. Master’s degree a plus

Group Director, Digital Strategy Resume Examples & Samples

Excellent problem solving skills and a love for content challenges
Ability to define standards, processes, and governance that support digital product architecture, including metadata and taxonomy standards, policies, and architectures
Ability to conduct competitive analysis and content audits to provide recommendations on content standards, needed improvements, and content gaps
Use online listening, supplemental research and daily community learnings to provide insights for improving programs and enhancing program successes
Research and identify social media best practices and relevant brand examples within the space for proposals and online audits
Be self-motivated and able to manage multiple projects and clients simultaneously
Work closely with account, planning, creative and production teams to ensure proper messaging is being executed online and that it is relevant to client goals
Ability to mentor junior members of content and social strategy team with an eye to skill development
Having an ability to weigh in on design decisions with an understanding of strategic goals
Expertise in data technologies that will assist in building content and social recommendations

Director, Digital Strategy & Emerging Media Resume Examples & Samples

Develop company's strategic roadmap for digital marketing, oversee best practices and manage digital media planning/buying and email marketing team
Drive integration of our digital and social media strategies with offline campaigns and PR
Identify and launch innovation opportunities that both fit with the brand and are profitable, including guiding the strategy, working with cross functional partners to execute, and building a marketing campaign to support
Utilize heavy user insights to develop, implement and leverage a CRM program
Act as a digital strategic advisor for our brand's marketing teams
Actively own all existing, emerging and future digital marketing channels
Maintain an understanding of and execute against digital and tech-related industry trends
Support SEO strategies and best practices for the website and improve natural search
Deliver insights and opportunities informed by analysis of campaign performance, trends and engagement metrics (in conjunction with social/digital media monitoring technology)
Establish and drive relationships with social media vendors and partners
Strong understanding of social media platforms, trends, and measurement approaches
Expert knowledge of digital media planning, buying, and optimization
Mastery of SEO/SEM strategies, tactics, and best practices
Analytical background, capable of measuring results to optimize future initiatives across channels
Familiarity with maintaining, managing and optimizing websites
Innovator, trendsetter, and progressive thinker who can connect digital to all other aspects of a client business and drive growth opportunities
Strong to expert understanding of CRM, acquisition strategies and loyalty programs
Technical knowledge and awareness, such as the strengths and limitations of HTML, mobile platforms and other emerging technologies
Ability to work in a complex culture, serving disparate needs

Senior Director Digital Strategy Resume Examples & Samples

Responsible for managing and optimizing the development/execution of LGE.com for both desktop and mobile applications
Manages website enhancements to improve owner experience/hand-raiser acquisition
Develops long-term digital strategic plan
Acts as an internal Digital Subject Matter Expert for LG and is expected to bring to the team new best practices, new opportunities, and cutting edge optimizations
Develops objectives/KPIs for website, CRM, and Social strategy by establishing appropriate benchmarks, then optimizing
Leverages IT Infrastructure (CMS, Registria, etc.) for long-term loyalty build
Responsible for long-term Database mining planning (i.e. fully maximizing connection between registered users and social profiles)
Develops long term word-of-mouth and social networking strategies/plans
Manages LG Electronics email newsletter program
Manages the continuous development of the E-commerce platform
Creates Digital Planning Calendarization across all LG categories specifically for Home Electronics and Home Appliance businesses
Participates in managing agency efforts and serves as the Digital/eCRM/Social stakeholder
Develops Best in Class e-loyalty communications program to foster brand advocacy
Responsible for Digital Privacy Policy
Manages Company social responsibility and processes US & Korean- American society-related donations and supports Korean Media and Government Community-related work
An undergraduate Degree is required; Master’s Degree preferred
A minimum of 10 years Digital Marketing experience is required
E-Commerce website development experience is a must
A Minimum of 10 years eCRM experience & eCommerce platforms
Extensive experience in highly matrixed environments is required as is a strong ability to lead and influence internal audiences and stakeholders
The ability to build strong relationships with outside agency partners, internal stakeholders in the US and Korea, and executive management teams is required
Extensive experience managing .com site content evolution and overall optimization for a major consumer electronics facing brand is required
Successful track record of project management, project communication and project budget management is required
Superior organization and follow through skills are required
Strong MS PowerPoint and MS Excel skills required

Managing Director, Digital Strategy Analytics Resume Examples & Samples

Be pragmatic and focused on driving business results in all matters pertaining to the digital marketing especially related to Schwab.com site analytics and paid and organic search optimization
Have a minimum of 6-8 years experience in marketing analytics - digital preferred
Be extremely detail oriented, self-driven
4-5 years leadership experience
Be hands-on with day to day data analysis efforts and have the ability to work collaboratively with team members to drive actionable insights
Have executive level communication skills, as you will be expected to routinely partner with senior management, answer questions on the health of the business/digital tactics, forward looking strategy and push for the execution of data-driven recommendations and action

Senior Director, Digital Strategy Resume Examples & Samples

Build and maintain process amongst the Digital Strategy team establishing effective communication across the team as well as across all facets of the UMG organization
Assist in developing a strategic plan for driving digital growth for UMG’s content across the major social platforms (i.e. Facebook, Snapchat, Twitter, etc.)
Create and present research and analysis that it is easily digestible and ultimately, transforms into strategic recommendations for both internal and external review
Build business cases leveraging internal data, secondary research and advanced quantitative and qualitative modelling
Develop forecasts and models to quantify/qualify potential partnerships
Conduct in-depth study of various digital transformation trends, ultimately defining strategy through study and helping to apply the learnings to redefine business processes and capabilities
Stay up-to-date with digital technology developments and evaluate / recommend emerging platforms and potential partners for UMG content
Provide day-to-day support on digital strategy
Ability to synthesize and communicate complex information from disparate sources into a clear and compelling story that helps key internal decision makers commit to action
Inherent desire to stay current on developments in digital technology
Advanced presentation and Office skills with an eye for aesthetics and design that further facilitates communication
Creative thinking and ability to seek innovative solutions to complex technical and business problems
Team player with the ability to partner and collaborate with a diverse range of interests and perspectives
Ability to produce results in a highly autonomous environment
8+ years of experience with strategic planning, market research, financial modelling or consulting required

Executive Director Digital Strategy Resume Examples & Samples

Guides the development and implementation of short and long-range goals around creating and delivering nationally-leading digital solutions. Incorporates best practices and responds to emerging trends to enhance operations, programs, and/or services. Implements and evaluates strategic programs, develops effective tools to measure performance, analyzes related data, prepares reports, and makes recommendations to senior leadership based on findings
Directs, supervises, and evaluates the work of direct staff and matrixed employees. Accountable for achieving plans and performance targets. Works with cross-functional team members to identify and resolve the most complex issues and problems impacting benefits. Supports development and continued professional growth to meet company and individual goals for long-term success. Demonstrates an expectation for continuous quality improvement utilizing processes that include consideration of all stakeholders
Builds and supports effective relationships with internal and external stakeholders and organizations. Develops partnerships, coordinates activities, reviews work, exchanges information, and/or resolves problems
Directs and participates in the development, implementation, and consistent application of effective organizational policies, procedures, and practices. Develops and supports internal controls to ensure that assets are safeguarded, policies and operating procedures are followed, necessary controls are effective and efficient, and compliance with current laws and regulations is achieved
Develops and oversees the department budget to meet corporate goals and objectives. Meets annual budgetary goals. Translates organizational plans, goals, and initiatives into assumptions for annual operating and/or capital budgets. Negotiates contracts with external vendors for products and/or services and monitors/evaluates quality and/or performance. Manages and reports expenditures and accounts payable transactions
Communicates the department vision, translating it into actionable projects and activities. Maximizes management staff’s contributions and assures timely decision-making reflecting the mission, vision, and values of the system
Reviews, prepares, analyzes, and presents reports and recommendations to senior leadership regarding operations, programs, services, and/or other applicable areas of interest in order to provide concise and accurate information that aids in decision-making
Participates as a subject-matter expert and may lead or facilitate task forces, teams, and/or councils to plan, implement and coordinate programs, services, and/or activities for the organization. May serve as a staff resource to the organization’s Governing Board and/or applicable committees

Director, Digital Strategy & E-commerce Resume Examples & Samples

Formulate strategy for digital development supporting the overall organizational strategy
Change agent for the organizations digital migration, illustrates concepts and prototypes, summarizes marketplace and competitive trends and strategies
Provide thought leadership and operational oversight of digital strategies for E-Commerce and mobile payments
Design and execute programs that will increase Discovers share of use on-line and at digital point-of-sale, including e-wallets and emerging payments
Bachelors degree or equivalent combination of education and experience; Masters degree preferred
Expert knowledge of E-Commerce, digital strategy and technology
Experience with online and mobile data tools (Adobe, Aster, Hadoop, Spark, etc)
Comfort with the engineering aspect of digital (API infrastructure, middleware, presentation layer, etc.)
Knowledge of devices, operating systems, data flows, security and authentication techniques (bar codes versus NFC versus Secure Element versus Emulation versus Tokens)
Able to envision user stories and scenario which experiences might work, how they might work, what is likely to work, etc
Marketing and/or management consulting experience with at least 5 years focused exclusively on the digital space

Director, Digital Strategy Resume Examples & Samples

30%- Serves as bridge between Horizon Digital Sr. Management and the Horizon planning team to apply and bring to life insight on pricing trends, research, client and vendor relationships and process
BA/BS from accredited school required
Minimum 7+ years of experience in Digital
Strategic & creative

Director, Digital Strategy Resume Examples & Samples

Oversee the vision and strategy of Sephora Digital. Lead overall strategic planning and Budget processes for the Digital team. Serve as key thought partner to leadership team on priorities. Push organization’s thinking and drive storytelling. Facilitate offsites, brainstorms and cross-functional meetings to generate ideas, structure thinking and gain alignment
Incubate new digital business initiatives. Identify untapped opportunities in digital based on client, industry and technology trends. Structure problems, identify key issues and synthesize findings. Build business cases and strategic plans against opportunities. Work with cross-functional partners to prioritize initiatives and get them off the ground
Effectively communicate digital strategy and priorities. Craft high-profile presentations, partnering with leadership on content development and story-telling. These include internal presentations to executives, field leadership etc. as well as external presentations to brand leaders and industry peers. Guide Associate Manager of Digital Strategy, Communications teams and 3rd party agencies to successfully execute these presentations
Keep up with trends, competition and innovation. Continually benchmark Sephora against industry and our core competitors and their activities. Connect competitor activity to potential impacts on Sephora digital business. Manage Sephora’s relationships with research agencies and organize share-outs. Investigate new opportunities, keep abreast of trends, attend conferences to ensure we are constantly pushing the envelope and staying ahead
Manage and mentor Associate Manager, Digital Strategy
Strong strategy background, with 5-7 years of experience in a strategy or innovation role at a major consulting firm, investment bank or large retailer (or some combination of these experiences)
1-2 years experience working in the digital shopping space and understanding of the landscape, key drivers and eCommerce fundamentals
Strong leadership, strategic thinking and practical organizational planning skills
Demonstrated track record of success in shaping and influencing an organization’s strategic agenda and priorities
Innate, gut understanding of the Sephora client and an ability to identify and articulate opportunities
Nimble and flexible with regards to changing priorities and business needs. Proven multi-tasking skills, ability to meet critical deadlines
B.A. or B.S.; MBA strongly preferred

Senior Director, Digital Strategy Resume Examples & Samples

Build out a best-in-class digital strategy and user experience for out prospective clients and employees as well as current employees (intranet)
As the head of Digital, identify key areas of our sites and intranet that can be enhanced for a better user experience while also working with the team in developing solutions that meet business objectives
Outline user scenarios and develop recommendations to improve on those experiences
Develop a global architecture for our market facing digital experience by collaborating to meet the needs of LATAM, Asia and other regions
Establishing requirements for new features and working with IT to build and test them
Translate creative visual designs into user interaction requirements, documenting details for IT when needed
Implement and manage a robust analytics program in order to inform development, changes, enhancements and measures of success I that improve our user experience and to continually build upon our knowledge and insights of our users; create reports for an executive-level audience that not only communicate results, but your deep insights based upon experience and best practices
Collaborate with internal teams and external partners for our related 3rd party sites
Establish and reinforce innovative and consistent design across platforms and touch points
Manage the timelines around all launch plans and site improvements and be able to provide executive level updates as well as manage across teams (design, IT, etc) to meet agreed upon deadlines
B.A. degree in Business, Marketing, Communications or related field
7-10 years of digital marketing experience
Leadership skills and strategic vision to grow and manage the user experience
Exceptional collaboration, team work and interpersonal skills while always championing the user experience
Experience in responsive, adaptive design and mobile application development
Expert knowledge of SEO, Web and Social analytics
Highly quantitative, metrics-driven professional
A creative sense of holistic interactive design
The ability to prioritize, multi-task and execute quickly while still following best practices in a fast-paced environment
A love of staying up on Digital trends and making recommendations on how and when to use those technologies to meet our digital needs

Senior Director Digital Strategy & Ops Resume Examples & Samples

Communicate digital vision and capabilities to senior management within BCBSMA and share insights and trends; provide subject-matter expertise, internally and externally; stay abreast of the industry and competitive landscape
Understand the use and practicality of new and emerging digital technologies and functionalities, and introduce new and relevant ideas and capabilities on a regular basis
Proactively communicate with Marketing, Distribution and Operations and IT management groups preparing annual business plans; incorporate technology planning /capabilities into business objective timing, and plan technology around business objectives
Ensure digital strategy is informed by data – mobile first, cloud, analytics, A/B testing, data trends, user surveys, focus groups, etc
Continually measure and optimize digital customer experience; ensure success measurements against pre-defined goals and assess ROI; utilize metrics including third party rankings
Work collaboratively with key internal stakeholders including Distribution, Operations, IT and Legal teams on key projects and ongoing digital activities; specifically, partner with Technology management to co-lead implementation of major initiatives
Collaborate with Marketing and Distribution teams on leveraging CRM for marketing campaigns and data analytics
Take a proactive and engaged approach to coaching, mentoring and guiding team in an effort to build and/or enhance overall digital capabilities of the team
Manage staff regarding employment, compensation, performance appraisals, training and development and related personnel actions; actively support personal and professional staff development to build and grow a Tier 1 digital function
Develop and manage the digital budget and ensure projects are completed within budgeting guidelines
Maintain ongoing relationships with technology research partners and technology vendors in order to understand emerging trends and capabilities

Senior Director, Digital Strategy Resume Examples & Samples

Manage and grow a team of 4-8 strategists and consultants on existing client projects and retainers for Epsilon clients
Work with Industry consultants, peer groups, and client service teams to cross-sell and up-sell existing clients and identify new business opportunities
Direct or database marketing background, experience with consulting or analytics projects in Interactive marketing, including email
Degree in an analytical/consulting/management discipline is ideal, MBA preferred
Previous management experience with small- to mid-sized teams

Director, Digital Strategy Resume Examples & Samples

In-depth knowledge of client business objectives, strategies and competitive landscape
Develops digital campaign strategy and media plans and builds upon current client strategies to meet/exceed objectives
Ensures that learning objectives and KPIs are established
Reviews the data strategy
Ensures that the team is developing strong, trusting relationships between clients and agency partners, providing leadership and support during strategy, ideation, and execution
Manages client expectations, bringing issues/concerns to clients' attention before they become problems, offering potential solutions, and advising of potential delivery delays
Participates in regular client meetings and leads client presentations
Educates the client on the synergy of paid, owned and earned media
Is an expert for the client and a go-to-resource for all things digital media – Search (Paid and Organic), Display, Social, SEO/Content, User Experience/web design, email marketing, and knowledge of web analytics methodologies
Uses data to inform decisions on strategic directions and plans
Analyzes campaign performance (through web analytics and statistical reports) against goals and provides recommendations for change as needed
Provides sales support for new business presentations
Supervision and career development of Digital Channel Managers and Senior Digital Channel Managers
Supports training and mentoring of Digital Channel Managers and Senior Digital Channel Managers, including contributing to and organization of process materials
Bachelors degree required in marketing or related field
Approximately 15+ years of related industry experience
History of producing effective digital marketing strategies
Proven experience working cross-functionally within an organization
Knowledge of the interaction of paid, owned and earned media
Healthcare marketing experience a plus
Superior communication skills, both internal and client-facing
Agency or consulting experience a plus
Ability to work effectively with a variety of internal teams and business groups, including Creative, Campaign Strategists, Project Management, and Technology Solutions

Director, Digital Strategy Resume Examples & Samples

Manage and execute project deliverables, performance metrics, Omni-channel sales, analytics and business analysis for all program enhancements
Set vision across brand exploration and conversion, develop and motivate team, build effective relationships across teams, and foster entrepreneurial culture that encourages breakthrough ideas and innovation
Launch and maintain all online promotions
Keep pace with search engine, social media and internet marketing industry trends and development
Strategize, launch, manage and optimize organic and paid digital marketing campaigns
Manage SEO/SEM/SERP projects and Team
Help support all inbound marketing initiatives/campaigns
Supervise all online marketing activities (including digital media buys) throughout all digital media platforms
Review main KPIs, web site traffic, sales figures and registration volume to quantify business and identify trends and opportunities
Contribute to development and execution of new ideas and concepts to grow online business and sales for all BTI brands
Manage, optimize, and enhance CRM database and related online activities
Foster new initiatives and concepts about using electronic mediums to digitally build customer relationships and increase sales
Supervision of online brand representation(website updates, emails, data)
Develop and execute ideas for increasing visibility on Search Engines such as Google, Yahoo and Bing (Search Engine Optimization and Search Engine Marketing)
Bachelor's degree --preferably relevant to Business Administration/ Marketing
Passion for the outdoors/outdoor industry
5+ years' experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
Google Adwords certification
5+ years recent work experience in e-commerce environment
Experience conceptualizing, evaluating and negotiating 3rd party strategic partnerships
Experience with large-scale, global consumer websites is a plus
Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
Experience working with CMS and building/administering content in multiple CMS environments
Knowledge of HTML/CSS and website administration
Knowledge of Landing page optimization and strategy
Expertise in SERP competition analysis
Expertise in Google Adwords and Bing Ads; proficiency with Google AdWords Editor and Bing Ad Editor
High-level proficiency in MS Excel, PowerPoint, and Word
Enthusiastic and self-motivated
Meticulous attention to detail, with an overall passion for continuous improvement
Innovative and creative, with excellent communication, presentation and interpersonal skills
Quick learner and passion to grow in a fast-paced environment
Team worker -- ready to work with internal stakeholders at all levels of seniority
Must be team oriented with the ability to work on high collaboration and performance teams

Assistant Director, Digital Strategy Resume Examples & Samples

Daily maintenance of HurricaneSports.com, which includes creating new content, updating existing content and improving the overall user experience
Oversee, develop, create and implement content plans and strategies for UM Men’s and Women’s Basketball, as well as select Olympic sports
Assist with developing, creating and implementing content plans and strategies for UM Football
Help develop and maintain UM’s digital brand, ensuring all digital elements have a consistent look and feel, from visual imagery to content tone and cadence
Serve as one of the staff resources in researching the latest trends and strategies in digital marketing, including social media platforms, web design, UX, graphical elements and video
Assist with presentation and promotion of on-demand video features
Assist with data collection on all digital platforms, including HurricaneSports.com and all social media pages
Assist in data analysis, defining trends and develop strategies based on those findings
Participate in the establishment of internet policies, directions and standards
Ensure mobile adaptation of HurricaneSports.com and additional UM Athletics digital elements
Help manage digital internship program
Ensure that visual content is delivered to the viewer at sufficiently high speed and quality
Working knowledge of and adherence to all University, ACC and NCAA rules and regulations
Follow established departmental policies and procedures for procurement of goods and services
Ability to work events, nights, weekends and holidays
Proven success in driving content and generating revenue through various social, digital and video mediums
Expert level knowledge of all social media platforms
Ability to work independently, set priorities and think critically
Highly organized and multi-task orientated
Exceptional interpersonal, presentation, oral and written communication skills
Basic understanding of Adobe Photoshop, Adobe Premiere Pro
Intermediate understanding of HTML, CSS
One to two years of appropriate experience
Experience in managing high traffic websites and social media accounts

Director, Digital Strategy Resume Examples & Samples

Bachelor’s degree in Communications, Public Relations, Journalism, English, Marketing, or a related field. Master’s degree in a communications field desirable
10+ years experience in a digital capacity, PR preferred; minimum 3 years supervisory experience
Successful track record of helping to build and present strategic digital concepts/programs, recommendations and tactics for clients and effectively executing programs
Solid grasp of social, digital, word-of-mouth marketing, online analytics; personal and professional experience across the digital and social space and knowledge of emerging trends and technologies
Ability to translate social media and digital trends, technologies and metrics into succinct, compelling, conversational language for a variety of audiences
An individual who thrives in a fast-paced, dynamic environment, working effectively with colleagues and clients across organizations and geographies
Detail-oriented and highly organized with the ability to manage multiple deadlines efficiently

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