Director, Marketing Strategy Resume Samples

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J Bahringer

Jaydon

Bahringer

8551 Nedra Street

Los Angeles

+1 (555) 544 5502

8551 Nedra Street

Los Angeles

Phone

p +1 (555) 544 5502

Experience Experience

Houston, TX

Director, Marketing Strategy

Houston, TX

Pacocha, McDermott and Mohr

Houston, TX

Director, Marketing Strategy

Work with cross-functional working teams dedicated to developing and executing specific marketing initiatives for the company
Manage a team of marketers, setting best practice, managing performance and optimizing workflows
Work with Product Management and pricing teams to evolve and refine product plans to best align with our value proposition and address our target customers
Interpret market research data for Managers to assist in their decision-making
Work with other members of the marketing strategy team to develop the long range plan for the mobile business unit
Lead cross-functional working teams dedicated to developing and executing specific marketing initiatives for the company
Manage external partners to effectively and efficiently execute marketing initiatives

New York, NY

Director, Marketing Strategy & Insights

New York, NY

Legros, Haley and Pfannerstill

New York, NY

Director, Marketing Strategy & Insights

Establish effective relationship with the sales force with leadership, training, pricing and positioning expertise
Responsible for the overall management of the marketing team providing coaching, leadership and assistance with resources and strategy development
Create and implement strategies that drive retention by defining and managing residential and commercial and industrial (C&I) customer purchase paths
Establish metrics for the measurement of marketing program effectiveness around return on investment and or objective framework
Lead the regulated Natural Gas, Electric markets and retail Home Services warranty and HVAC business product management in order to maximize customer lifetime value, retention/loyalty, and insight to drive share of customer wallet and customer count
Lead the process for the continuous evaluation of trends and adjust strategy to capitalize on shifts in the marketplace. Including the process of obtaining and disseminating competitive intelligence across all markets and product lines
Identify and assess new markets, products and technology opportunities to align with business and customer marketing strategies and ensure resources are in aligned to drive and capitalize on opportunities

present

San Francisco, CA

Senior Director Marketing Strategy, Hotel

San Francisco, CA

Boyle-Auer

present

San Francisco, CA

Senior Director Marketing Strategy, Hotel

present

Define and drive execution of Hotel Marketing Strategy and integrated marketing plan
Define, implement and communicate the Hotel Group Marketing strategy. This strategy should be revisited on a consistent basis
Create and execute on an integrated marketing plan
Monitor and drive strategy’s effectiveness and awareness globally
Lead and coach team to own the tactical execution of the marketing plan and ensure timely project management to deadlines
Lead Hotel Group value proposition and sales strategy communication for multiple audiences : TMC client facing teams, Hotel sales teams and Hotel supplier team
In collaboration with Hotel Strategy team drive communication on Hotel group value proposition

Education Education

Bachelor’s Degree in Marketing

University of Southern California

Bachelor’s Degree in Marketing

Skills Skills

Strong analytical and organizational skills with ability to handle and prioritize multiple tasks simultaneously
Well-organized, detail-oriented, ability to prioritize and multi-task
Proficiency with MS Office tools, such as Excel and Powerpoint
Strong thought & people leader
Ability to evaluate and synthesize disparate pieces of insight & analysis into a clear, focused strategy
Basic Qualifications
An understanding and appreciating of how to build strong brand foundations & brand equity with launching new brands or rebuilding mature brands
Proven ability to shepherd projects from start to finish
Proficient in Microsoft Outlook, Word, Excel, PowerPoint
Strategic and analytical thinker with excellent written, verbal communication, and presentation skills

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Director, Marketing Strategy & Organization Resume Examples & Samples

Support the development of a comprehensive marketing strategy
Work to build out the new marketing operating model at HP including: define processes, accountabilities and responsibilities across the organization
Support the development of industry-leading digital capabilities
Scope, frame and deliver strategic initiatives in marketing that generate multi-million dollar annual returns
Ensure excellent execution of marketing campaigns and programs across businesses and channels, including integration of campaigns, messaging, merchandising of key products, segmentation and targeting strategies
Support the management of the marketing budget
Measure, analyze, and report on marketing service level agreements including effectiveness and ROI
Develop and maintain relationships with internal stakeholders including key business and product-marketing leaders
Be responsible for defining the marketing capability agenda
BA/BS degree; MBA preferred
8+ years of work experience in strategy consulting or comparable experience with recent experience working for executive level managers
Minimum of 4 years work experience in a Marketing function preferred (but not required)
Background in tech, consumer and/or media industries preferred but not required
Structured Problem Solving: Identify and address business issues by applying pragmatic, results-driven problem solving techniques and creative insights
Financial Analysis and Value Creation: Apply deep financial acumen and propose innovative solutions for sustained growth and profitability
Clear Communication: Create, influence and deliver business information that drives others to action by presenting ideas in an effective, clear and compelling way; Ability to communicate with Engineering, Product Management, Sales, Executives
Execution Excellence: Deliver desired business outcomes in a matrixed, fast moving and variable environment, and enable a sustainable outcome, through use of a consistent framework, industrialized methods and ability
Business Process Design, Analysis and Implementation: Deliver substantive process and innovation performance improvement through the application of end to end, process analytics and re-engineering techniques
Operating Model Architecture: Architect operating models and strategies that deliver the desired market positioning, focus, and distinctive capabilities
Strong data modeling skills (MS Excel)
Strong presentation skills (storyboarding, development and delivery)
Ability to handle highly ambiguous and unstructured work situations
Ability to work in a fast-paced and dynamic environment while creating benchmarks and objectives to achieve established Marketing campaign goals

Director, Marketing Strategy Resume Examples & Samples

Utilize business analytics and consumer insights to identify key marketing opportunities across AP and develop growth strategies for Visa and its Clients
Support the hub and country teams in the building of robust marketing strategies with clearly defined target audiences, volume opportunities and business cases for both Visa led and Client led programs. Provide consultancy to country teams on overall marketing strategies and provide guidance and feedback as necessary to ensure rigor and quality
Provide ongoing tracking and evaluation of competitive strategies and activities across AP to inform global, regional and local responses
Manage the day to day relationship with the Visa Analytics function on behalf of the AP marketing team. Work with the global planning team to prioritize work across measurement, client marketing and cross border activities and hence enable effective and efficient use of analytics resources
Support the AP marketing hub management team with updates and analysis for executive business and marketing reviews and decision making, as well as providing general operational support to hub led initiatives

Director, Marketing Strategy Resume Examples & Samples

Develop marketing ideas designed to highlight the creativity, thought-leadership, talent and innovations of Viacom
Lead cross-functional working teams dedicated to developing and executing specific marketing initiatives for the company
Cultivate relationships across the organization
Manage external partners to effectively and efficiently execute marketing initiatives
Oversee project timelines, budgets, materials production, event planning, etc
8-10 yrs. in marketing or advertising preferred (particularly account management or account planning/strategy)
Proven ability to shepherd projects from start to finish
Strong interpersonal, relationship-development and leadership skills
Effective leader of direct and cross-functional teams
Knowledge of media industries a plus

Executive Director Marketing Strategy & Programs Resume Examples & Samples

Be an extension of the mortgage originations business leadership team to define marketing efforts that grow originations across mortgage lines of business and products (consumer direct, retail channel, home equity, correspondent, etc.)
Develop and manage new programs that cut across originations businesses, including defining the strategy, developing new messaging and branding, and developing and tracking to new KPIs. Examples include finishing strong with the refi market, implementing a full prescreen program, service to sales recapture programs, and cross-product deepening
Manage a $70mm+ budget, as well as be integral in lead and account forecasts
Manage a team of seasoned marketing strategists specifically dedicated to each of mortgage lines of business, as well as a team of program strategists
Direct channel experts to develop plans across digital and traditional channels
Develop marketing growth plans for our existing Chase customers to improve product deepening and recapture rates, representing mortgage across CCB
Collaborate across the marketing team as well as the broader Chase marketing community to get work completed and leverage the power of Chase
Represent Mortgage Originations within the broader marketing community
Be a subject matter expert on marketing across the mortgage industry, keeping up with latest industry trends
As a leader, be able to develop and influence individuals across teams and carry the culture of JPMC
Lead innovation in the marketing space for marketing originations, with a particular focus on digital

Director, Marketing Strategy Resume Examples & Samples

Based on target audience analysis, serve as lead to prioritize, develop and optimize brand marketing and positioning in prospecting and Sales cycle (i.e. awareness, consideration, lead generation, selling system) that enables greater prospect engagement and lead generation
Develop and execute Strategic Marketing Plan(s) for target sales segments
Lead innovative test and learn programs as part of go-to-market, optimize the marketing media mix including collateral, marketing materials, advertising, public relations, digital/e-media, social media, events, research, analysis, and thought leadership, webinars, core selling kits and other channels
Manage and drive breakthrough creative and messaging direction, bring to life promising new campaigns and programs in the spirit of continuous improvement and market-leading presence
Collaborate with IIS, IO and TRS sales teams, marketing management, marketing operations, corporate marketing, product marketing, intermediary marketing, strategic communications, and TRS B2B marketing to get the job done; address and resolve issues and roadblocks as needed
Provide strategic direction and feedback to the creative team to enable marketing projects and initiatives
Recommend new approaches, channels, tools and market opportunities to advance sales growth
Education: Bachelors degree required; MBA a plus
Business and Marketing Experience: 7 or more years of experience in marketing (institutional and/or retirement plan advisors) or a related function. Financial services and retirement industry experience required
Distribution Experience: In-depth experience working with plan sponsors, retirement plan advisors either in marketing, business development and/or sales distribution
Leadership skills: Collaborative, results and client-focused with a can do leadership style
Communication skills: Exceptional oral and written communication skills required. Need to be able to convey strategies and deliverables in logical, fact based and market-driven approach. Excellent presentation, negotiation/influencing and executive presence capabilities required
Execution skills: Proven track record of leading, defining, enabling and launching successful marketing programs in a fast paced, sales, matrix environment
FINRA Series 6 and 26 required within 120 days of employment

Director, Marketing Strategy & Operations Resume Examples & Samples

Identify, scope, and implement improvements to make reporting more insightful
Own and manage your work product
Be the data expert on the North America team, helping team members find the right dataset and suggesting ways to make their analysis more efficient
Work with marketing teams across North America to understand, identify, set, measure, and analyze business focused KPIs for all marketing initiatives
Work with other teams outside of marketing to ensure alignment and understanding of KPIs
Lead the development and implementation of necessary processes and procedures across the NA Marketing Team to ensure that the identification and measurement of business focused KPIs is a critical component of the development and measurement of every marketing initiative
Work in collaboration with the Global Measurement team to ensure that KPIs for NA marketing initiatives are accurately represented at the global marketing function level
Provide thought leadership and advice by leveraging data, metrics, and insights to be shared with internal teams, senior management, and external clients
Educate and train teams on measurement framework, how to use relevant tools, and best practices
Develop compelling consumer & competitive insights that shape and influence business and marketing strategies
Support the development of country marketing plans that deliver against country business priorities. Support other annual planning related initiatives as needed
Bachelor's degree in Business, Marketing, Economics, or related field required. MBA preferred. 7+ years of Marketing, Consulting or Research experience or equivalent combination of education and experience
You have superior analytical and problem solving skills, with demonstrated intellectual and analytical rigor applied to a wide variety of business and marketing problems
You understand how marketing works and what is relevant to measure for online and offline channels
You create visually clear, concise, and insightful products (reports or otherwise) and can show us examples you are proud of
You are comfortable presenting to senior leaders and can convince them of your viewpoint
You are self-improvement and learning oriented, and you approach problems with an open mind

Director, Marketing Strategy Resume Examples & Samples

Oversee a variety of important team meeting focused on driving our shows to market with innovative, original marketing plans
Work directly with productions and programming department to communicate vital information to and from the shows and the marketing department
Work closely with the FBC research dept to stay on top of marketplace trends and cultural/business/technological/behavioral/perceptual insights. Look for opportunities to mesh with marketing/creative process and brand integration
Collaborate with and serve as a liaison between all other marketing departments; maintaining an overall understanding of marketing plans with an eye to guide with brand strategies. Other departments include: On-Air Planning, Media, Multi-Platform Marketing, Affiliate Marketing, On-Air Creative, Design, Social and Digital Media, Publicity
Executing large-scale marketing initiatives by interfacing with internal sales, programming, marketing and research departments, as well as external studio and production divisions

Director, Marketing Strategy Resume Examples & Samples

Work closely with the FBC research department to stay on top of marketplace trends and cultural/business/technological/behavioral/perceptual insights. Look for opportunities to mesh with marketing/creative process and brand integration
A Bachelor’s degree is required. A minimum of 5-7 years broad and comprehensive network television marketing, strategy, media buying or planning, and staff management is required
Excellent verbal and written communication skills are necessary, including superior writing, negotiation and presentation skills
Good organizational and project management skills are required. Proven supervisory and problem solving skills are needed. Knowledge of Microsoft Office applications, including Word, Excel, Outlook and Explorer is required. The ability to multitask and work effectively under changing priorities and daily time constraints is required

Director, Marketing Strategy Resume Examples & Samples

Lead the development of comprehensive integrated marketing strategy by guiding marketing, merchants, ecommerce and stores on a cohesive planning schedule
Develop partnerships with merchants to create better merchandises stories conveyed in circulars and other marketing communication. Ensure circulars deliver upon chain-wide and divisional volume requirements. Then work closely with creative to ensure we are delivering powerful statements
Partner with merchant to build comprehensive brand plans, launch support and major initiative intensifications
Oversee the development of a robust sale event calendar to drive top line sales and customer engagement
Develop marketing strategies to drive private label credit card sales through partnership with Alliance Data Systems and internal credit partners
Direct the Marketing Analytics team to utilize promotional and customer insights to inform promotional, media and customer strategy
Develop comprehensive media communication and investment strategy to optimize the impact of our marketing communication
Work cross-functionally to prioritize projects and obtain buy-in from key stakeholders
Identify and manage key vendor relationships
Partner with digital marketing to ensure cross channel integration of all marketing and merchandising stories
Partner with Director of Marketing Operations and the Marketing Media Manager to optimize ROI and marketing spend to deliver on marketing objectives
Other miscellaneous duties, as assigned
Bachelors Degree in Marketing, Business or related discipline, MBA a plus
5+ years in leadership role in a fashion retail organization with extensive experience working in a promotional retail model
10 years marketing experience with specific experience in marketing planning, sales calendar planning, circular development, merchandising marketing, media strategy, promotions planning, business analysis and customer relationship management
Strong data analysis skills and a passion to extract insights to drive program performance; customer centric approach to marketing
Keen awareness of current competitive and industry trend
Ability to multi-task and prioritize in a fast paced and dynamic work environment
Proficiency with MS Office tools, such as Excel and Powerpoint

Director, Marketing Strategy Resume Examples & Samples

Has demonstrated leadership in strategic planning in brand and product marketing for a large scale consumer facing brand with a diverse portfolio
Demonstrated strategic strengths and analytical horsepower in the field of marketing
Ability to evaluate and synthesize disparate pieces of insight & analysis into a clear, focused strategy
10-15+ years’ marketing work experience in one or more of the following

Director, Marketing Strategy & Analytics Resume Examples & Samples

This position will contribute to the alignment of marketing strategy with daily business performance and real time marketing and sales intelligence. The ideal candidate will not just report results but will also identify the underlying drivers using a variety of tools and resources (research, competitive intelligence, customer analytics, etc)
Turn real time intelligence into compelling analyses and clear strategic imperatives for senior marketing and sales leaders
Team lead on the management and development of competitive analysis tools and technology, including market share and share flow tracking, media spend, and demand generation
Experience analyzing and crafting digital sales strategy strongly preferred
Partner with acquisition and retention BUs on strategic and timely analyses
Partner with sales teams on strategy and appropriate data integration
Seek efficiencies for how the team analyzes various streams of data and collaborate with headquarters and division counterparts on best practices
Support the strategic planning process by developing competitive forecasts and analyses
Generally requires 7-10+ years of experience in marketing & sales strategy, performance measurement, business intelligence or statistical modeling/forecasting
Strategic thinker, with a demonstrable understanding of marketing & sales mechanics
Experience measuring/optimizing digital platforms, primarily through the use of Adobe Omniture
Strong technical acumen and experience
Demonstrated ability in handling and navigating large and complex data sets and databases
Experience with/exposure to core database technology a plus (SQL, Oracle, relational databases, and other access and storage technologies such as Hadoop)
Experience in handling projects involving data mining techniques (Forecasting, clustering, decision trees, etc) using mining tools such as SAS and/or SPSS
Understanding of advanced analytic techniques, BI tools, and data visualization software (IBM Cognos and Tableau preferred)
Strong project management, communication, and strategic thinking skills

Associate Director, Marketing Strategy Resume Examples & Samples

Analyze and assimilate extensive market data/intelligence and incorporate findings to develop strategies and tactical plans
Keep up to date with all new information/data for the brand and its competitors and utilize the information to provide a competitive advantage for the brand
Drive the development and execution of an innovative and successful brand plan; working with internal stakeholders, external vendors, and leveraging relationships with opinion leaders in the market
Develop and manage relationships with global colleagues, Key Opinion Leaders (KOL), and key professional and patient advocacy organizations
Lead the development of marketing materials and ensure timely approval of materials in accordance with regulatory requirements
Lead the CFT (Cross Functional Team) to invite broad input in the development and delivery of promotional, educational, and sales campaign materials plus gain feedback from the field about existing campaigns
Ensure effective role out of marketing campaigns to the field team through plan of action meetings (POA)
Closely manage marketing budgets to ensure expenditures are aligned with the brand plan
Brand leadership – as Associate Director he/she must be seen as ‘the’ brand advocate
BS is required, advanced degree preferred
Minimum of 2-3+ years of Oncology Marketing and 2-3+ years of specialty pharmaceutical sales experience with Oncology Sales preferred
At least 10 years’ experience in a healthcare field
Ability to effectively interface with marketing support functions as needed to facilitate staff execution of responsibilities
Deep understanding of thyroid and kidney cancer space, competitive environment and overall oncology business model preferred
Experience working in a changing environment, having demonstrated capacity to adapt to these changes
Knowledge of marketing mix and aspect to support brand strategy
Experience working with KOLs and other specialists
Ability to take on new and complex clinical information and adapt strategy
Minimum 25% travel

Director, Marketing Strategy Resume Examples & Samples

Marketing Strategy Communications: Design, direct and lead the TE SubCom Marketing strategy and programs by developing integrated programs that are aligned with overall business objectives, including SubCom’s presence and messaging on TE.com
Value Proposition and Brand: Using a combination of strategic market and customer insight, competitive understanding and compelling communications, work with product management, sales, marine maintenance, alternative market team, MarCom and TE SubCom leadership to develop differentiated value propositions that build TE SubCom reputation and brand in the marketplace
Strategic thinking: Understand the company strategic objectives and guide the development of brand strategies and programs to align with and support these objectives, short and long term. Leverage knowledge and business acumen to influence new products and partnership strategies. Use this intelligence to develop leadership positioning and create impactful marketing programs and procedures
Partner with TE SubCom functions (GM, Sales, Business Development, Customer Solutions & Product Management, Marine Operations, MarCom and others) to bring additional market insight to the sales go-to-market focus areas, customer insights based on research, product roadmap, GM needs such as board meetings, papers, speeches, etc. and growth planning discussions
Employee communications – work with GM, HR and business leaders to create internal communications that engages TE SubCom’s employees to be advocates of the business and TE. Support town hall messaging
Corporate marketing: Work closely with the Corporate Marketing Team at headquarters to leverage shared strengths and resources whenever possible and to implement corporate initiatives
College degree required. MBA preferred
15 or more years of marketing communication or strategic marketing experience in a technology company. Industry knowledge of subsea cable systems a plus
Accomplished strategic communications leader, with an ability to clearly articulate messages and strategies in the voice and tone of key executives and the brand of the company
Proven ability to utilize customer insights and competitive intelligence to inform marketing programs
Strong written and editorial skills
Some knowledge of marketing design tools and processes
Understanding of social media
Strong leadership skills characterized by a high degree of humility and the ability to work at multiple levels of the organization in order to drive results
Outstanding communication and presentation skills (written, oral, listening, influencing, coaching, strategic communication planning)
Comfortable working in a fast-paced environment and capable of leading and collaborating within a global, corporate culture
Culturally attuned to a large, complex, global environment
A creative thinker with a drive to innovate and lead
Mature, credible, patient, hard-working and persuasive
Customer-centric philosophy. Experience with high-touch customer executions and flawless delivery standards
Executive presence; ability to partner with senior executives
Demonstrated leadership competencies such as teamwork, creative problem solving, flexibility and willingness to challenge the status quo
Ability to drive change
Ability to change directions at any moment and manage multiple activities at once

Director, Marketing Strategy Resume Examples & Samples

Gather, analyze and interpret information about the market, competitors, consumers and products
Identify growth opportunities and develop frameworks and recommendations for marketing investment
Interpret market research data for Managers to assist in their decision-making
Define the overall go-to-market strategy for the business and customer targets to inform acquisition and customer development plans
Work with other members of the marketing strategy team to develop the long range plan for the mobile business unit
Lead competitive analyses around offers, sales channels, and service capabilities, and evaluate how these impact our go-to-market strategy
Work with Product Management and pricing teams to evolve and refine product plans to best align with our value proposition and address our target customers
Works closely with the channel marketing team to define the sales channel strategy to achieve the business objectives
Creates executive level presentations that communicate insights from complex data points and conveys the marketing strategy for company

Senior Director, Marketing Strategy Resume Examples & Samples

Identify new and innovative marketing opportunities available to ESPN utilizing a wider context of the marketplace with an eye towards the future fan
Provide insight on emerging trends and social media developments and their impact to the brand
Determine updated brand position, brand voice and subsequent go-to-market launch plan thinking thru translation into all fan touchpoints
Drive consistent and strong communication across ESPN and TWDC to ensure our marketing strategy and knowledge about products, fan strategies and goals are shared and discussed
Identify market demands for new products and services by compiling consumer feedback and conducting market research
Collaborate with Research team to lead market research and analysis to better understand audience attitudes, behaviors, segments and future needs
Ability to translate the Brand Strategy to drive revenue
Support a consistent and effective brand message
Self-starter with a passion for both data and conceptual-driven creative strategy
Excellent consultative and relationship-building skills working with senior-level cross-functional business leaders
Strategic mindset with a strong desire to innovate to enhance our brand to our fans
Knowledge and ability to read and translate advertising and research data
Ability to identify and translate criteria of successful brand strategy and execution
Familiarity with sources and resources to identify data and analytics
Ability to lead the development of marketing plans and strategies
Creative problem solver with the ability to identify and recommend actionable solutions
8+ years of relevant professional experience (including 2+ years in communications/branding/marketing role)
Brand marketer who tackles each situation with a consumer-first mindset
Sports and entertainment specialist with expertise in partnership strategy, activation planning
Proven experience with a strong/successful brand with a solid consumer base
Strong creative instincts and deep experience in developing multi-platform campaign strategy rooted in audience insights
Working knowledge of best practices in research (qualitative and quantitative), brand strategy, and marketing
Created learning plans to drive awareness and skills across the team
Strong written and verbal skills to drive effective communication
Experience in partnering with media entities to maximize ad sales revenueStrong collaboration and influencer skills

Director Marketing Strategy, Knicks Resume Examples & Samples

Develop and implement fan driven marketing strategies and budgets for both teams which meet the goals the Sports P&L
Orchestrate and organize the involvement of the marketing COEs (Insights and Analytics, Media, Creative, Digital) to ensure that they are being used effectively for Knicks / Westchester Knicks and deliver against our strategies
Champion the voice of the fan across all of our marketing and ensure that we are delivering on our ‘fan first’ strategy at every brand touchpoint including communications, event presentation, in-arena experience, digital, loyalty communications etc
Work closely with the Ticket Sales team to align marketing and sales strategies. Ensure that we have robust ticket marketing plans in place and that we can respond quickly to ticket sales opportunities for both individuals and groups
Ensure close integration with the Marketing Partnerships group. Develop platforms for our key marketing partners and collaborate on joint initiatives that extend our team brands and drive revenue
Establish and manage clear processes to enable us to be nimble and efficient in the way we execute Knicks / Westchester Knicks marketing
Manage, motivate and develop the Knicks / Westchester Knicks marketing team. Create a culture of innovation where great ideas can come from anywhere and we are testing and learning
A passion for Basketball!
10 + years’ experience in marketing planning and execution. Strong understanding of all of the elements involved in marketing execution – insights, strategy, media, creative, digital
Significant account management / stakeholder management experience. Strong ability to understand business challenges and provide strategic guidance to non-marketing partners/stakeholders. A client focused mentality is key and a passion to solve business problems for clients
Strong planning skills. Ability to set out a strategic plan and achieve buy in
Project management skills – ability to create implementation plans involving multiple parts of the marketing organization and deliver projects / campaigns on time and on budget
Excellent understanding of the consumer journey and how to deliver a consistent brand experience
Ability to generate ideas and strategies to solve business problems. Track record in digital direct response marketing is an advantage
Creative thinker and ideas person with an ability to create non-traditional, scrappy, disruptive marketing initiatives
Passionately fan focused and able to rally disparate teams around a single vision
Ability to articulate and lead in a fast-paced, intense and highly-matrixed environment
Resiliency and a real can-do attitude
Excellent team player with the ability to assess priorities and maintain composure and diplomacy at all times
Highly organized individual who can manage planning and meeting deadlines effectively
At least 5 years management experience. Track record of building and leading small, agile teams

Senior Director Marketing Strategy, Hotel Resume Examples & Samples

Bachelors degree or comparable experience in the field
Shows ownership, shows initiative, is able to balance innovation with business need
Creative thinker able to create strategies and marketing approaches to heavily differentiate CWT
Extensive experience in all aspects of developing and maintaining marketing strategies to meet organizational objectives
Has a strong ability to lead and drive results across cross-functional teams without direct authority
Proven ability to design, develop and implement both strategic programs and supporting tactics
Strong project management skills with demonstrated ability to multi-task and set priorities within tight timelines and high client expectations
Proven ability to oversee all marketing, advertising and promotional staff and activities
Looks at the global and regional picture and thinks outside the box
Experience in the travel sector, and especially in the hotel area preferred
Excellent planning, organization, interpersonal and leadership
Strong business acumen with a solid understanding of product design and development
Flexible and open to changing priorities and managing multiple tasks simultaneously within compressed timeframes

Director, Marketing Strategy Resume Examples & Samples

Cabiralizumab (FPA008) – a monoclonal antibody targeting CSF1R in a Phase 1/2 clinical trial in pigmented villonodular synovitis (PVNS) and in a Phase 1a/1b clinical trial in multiple cancers in combination with Bristol-Myers Squibb Company’s PD-1 immune checkpoint inhibitor, Opdivo® (nivolumab)
FPA144 – a monoclonal antibody targeting FGFR2b in a Phase 1 clinical trial in FGFR2b over-expressing gastric cancer
FP-1039 – an FGF ligand trap in a Phase 1b clinical trial in mesothelioma
Provide commercial commercial strategy for pipeline products including pre-IND compounds
Generate market analyses and revenue forecasts to support portfolio planning, business development activities and to guide clinical development
Create analyses to support corporate planning and portfolio management decisions
Provide commercial input in valuation assessments
Manage competitive intelligence across the portfolio
Collaborate with Development organization on clinical development plan strategy, endpoint selection to ensure broad reimbursement and external opinion leader development

Director, Marketing Strategy & Operations Resume Examples & Samples

Hands on day to day responsible for supporting the VP, US Marketing with all marketing operations and planning
Build relationships and collaborate extensively with marketing leads as well as with partners in Marketing Analytics, Finance, and Sales Strategy
Work closely with segment leads to develop a high-level marketing plan for the region in conjunction with regional, country and US/HQ stakeholders
Work with corporate and local business units, develop and localize marketing strategies, leverage both internal and external resources for best practice
Define end-to-end marketing plan for expanding reach in our top localized markets
Collaborate with execution team to lead overall implementation of marketing programs including lead generation activities, Marketing campaigns, PR/awareness building, product & solutions sales support, reference programs, customer & partner marketing, on-line marketing programs
Conduct primary and secondary market research and advise country stakeholders on sales and marketing strategies
Design and launch high-impact marketing and sales training programs for the entire region, including Sales and customized solution presentations and collateral to enhance sales effectiveness
Produce quarterly reports on market and industry for management team. Direct day-to-day market research and competitive analysis projects
Motivated self-starter able to work independently with ability to keep up in a fast-paced environment
9+ years of experience in a Business Operations / Finance / Planning / Strategy / Business Systems role. Likely background in a similar software or solutions company
Masters Degree in a relevant subject is preferred. MBA a plus
Strong and current marketing skills and experience gained through extensive and successful employment with international software vendors
Exceptional interpersonal, leadership, and communication skills to work and collaborate with worldwide Marketing teams
Strategic thinker and detail oriented to ensure accuracy in completion of tasks
Strong presentation skills, with the ability to address both executive and technical level audiences
She or he should be able to grasp and explain technologies quickly. You need to be able to build a great message and deliver it

Director, Marketing Strategy Resume Examples & Samples

Brand marketing/brand strategy
Minimum seven years of experience in retail or marketing strategy
Must have experience in commissioning and interpreting research
Profile is likely someone who has consulting experience focused in marketing
Strong understanding of client insights
Beauty retail experience a plus
This role is a marketing strategy position; we’re looking for candidates who are strategic and grounded in consumer-facing marketing

Director Marketing Strategy & Product Resume Examples & Samples

Develops and recommends product positioning, and pricing strategy to produce the highest possible long-term market share
Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends
Responsible for driving the project prioritization list and go-to-market execution for new ancillary products as needed, partnering closely with cross-functional care, digital, IT and marketing teams for successful execution
Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets
Monitors competitor products, sales and marketing activities
Establishes and maintains relationships with industry influencers and key strategic partners
Guides preparation of marketing activity reports and presents to executive management
Directs sales forecasting activities and sets performance goals accordingly
Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals
Responsible for managing marketing budget including subsidy, ARPU loading, promotional and value added service revenue and expense budgets
Primary role is to define and execute compelling product offerings that drive customer acquisition and customer retention within the desired target segments
Accountable for developing all aspects of offers including pricing, devices, promotions and key differentiators that will build the Virgin Mobile customer base
Works daily with internal cross-functional teams as well as external partners (agencies, consultants, vendors)
Bachelor's degree and ten years related work experience
5 to 7+ years of pricing and offer strategy
Demonstrated capability of defining, launching and tracking successful consumer market offers via online channels
Ten years of marketing experience
Five years of experience establishing and directing strategic plans and objectives
Extremely analytical and data driven individual
Ability to translate customer data into marketing opportunities and compelling offer strategies
Natural ability to collaborate well with others across the organization and thrive in a dynamic, fast-paced and highly-fluid environment
Entrepreneurial spirit, with the requisite energy and passion to succeed in any situation

Director, Marketing Strategy & Insights Resume Examples & Samples

Apply proven best practice leadership around integrated traditional and digital marketing strategies that create demand for product and services
Create and implement strategies that drive retention by defining and managing residential and commercial and industrial (C&I) customer purchase paths
Identify and assess new markets, products and technology opportunities to align with business and customer marketing strategies and ensure resources are in aligned to drive and capitalize on opportunities
Rationalize a range of company product and services offers to develop a comprehensive strategic customer journey offer strategy for C&I and Residential consumers
Lead the regulated Natural Gas, Electric markets and retail Home Services warranty and HVAC business product management in order to maximize customer lifetime value, retention/loyalty, and insight to drive share of customer wallet and customer count
Implement a customer focused and experience based marketing program in support of product and service participation and maturity
Lead the process for the continuous evaluation of trends and adjust strategy to capitalize on shifts in the marketplace. Including the process of obtaining and disseminating competitive intelligence across all markets and product lines
Analyze existing products, markets, segments and personas in order to enable share of existing wallet, new market and revenue growth and profitability
Establish effective relationship with the sales force with leadership, training, pricing and positioning expertise
Establish metrics for the measurement of marketing program effectiveness around return on investment and or objective framework
Develop and manage the marketing strategy and insights budget
Assist in achieving state and federal regulatory obligations ensuring compliance around data privacy, general rulings, programs and affiliate business marketing rules
Develop and provide leadership for a high performing product development team to drive the execution of strategic marketing plans for meeting overall business objectives
Responsible for the overall management of the marketing team providing coaching, leadership and assistance with resources and strategy development
Able to demonstrate extensive industry knowledge and a successful track record of increasing profitability in product and service management
Demonstrate a track record of leading fortune 500 business growth initiatives around market penetration, growth and delivering customer value through coherent product and services offers
Demonstrated application in leading fortune 500 Marketing organizations through maturity and transformation initiatives leveraging the latest best practices in marketing analytics, research product design, pricing, human centered design and also customer journey management
Demonstrated application of financial and business analytics, segmentation, personal development, market research, competitive intelligence, and continuous improvement
Ability to work and produce results in a matrix and cooperative team environment
Ability to display leadership in diverse situations and adapt to evolutions within the company and the marketplace
Able to represent the company in a professional and ethical manner
Ability to organize and motivate individual employees to meet and exceed corporate and departmental goals
Ability to effectively communicate and present in industry, customer and employee meetings
Ability to effectively coach and mentor direct reports in order to expand knowledge of best practices
Ability to practice our core values of safety, integrity, initiative, accountability and respect when interacting with employees and customers
Able to demonstrate commitment to compliance with applicable laws and regulations, the Company’s Ethics and Compliance Code of Conduct, and other Company policies and procedures and do so consistently, take all required training courses and do so timely
Able to demonstrate respect for all individuals, adhere to the Company’s values and business practices and do both consistently

Director, Marketing Strategy Resume Examples & Samples

Develop marketing strategy and initiatives in support of Viacom and its portfolio of brands to drive awareness and leadership among key audience segments
Develop and manage Viacom’s trade marketing initiatives including annual trade campaign and Upfront initiatives in support of Ad Sales
Develop and manage product marketing initiatives to scale adoption of Viacom’s advanced advertising products, and collaborate with Product Management and Sales Stategy
Drive go-to-market strategy and product launches including building compelling product marketing positioning and narratives
Lead the development and ongoing optimization of a client-facing digital hub to integrate Viacom thought leadership and marketing solutions
Anticipate and monitor the competitive landscape and competitive messaging on an ongoing basis, understanding customer needs, competitive drivers and market trends
Work with cross-functional working teams dedicated to developing and executing specific marketing initiatives for the company
Distill complex media, advertising, and tech concepts into clear, simple marketing outputs
Build strong internal and external relationships to ensure Viacom’s objectives, messages and tactics are properly communicated and represented in the market
Manage a team of marketers, setting best practice, managing performance and optimizing workflows
8-10+ years marketing experience (Must have B2B, ad tech or media experience)
Must have a great understanding of data and analytics
Creative thinker who can step out of the box and propose strategic, innovative ideas but can also get their hands dirty with strong executional abilities
Solid understanding of the TV and digital eco-system, including content strategies, business models and monetization strategies
Big appetite for diving into complex concepts, ranging from value proposition development measurement/evaluation frameworks and KPIs
Excellent written and verbal communication, project management, and presentation skills
Well-organized, detail-oriented, able to prioritize and multi-task
Fan of Viacom brands!

Director Marketing Strategy & Development Resume Examples & Samples

Understands value realization requirements related to strategic initiatives and develops long-range marketing plans, aligns stakeholders, and proactively seeks solutions to barriers that could inhibit short or long-term goals
Works closely with cross-functional leaders in analyzing the marketplace and formulating go-to-market strategies that focus on strategic investments while balancing the needs of core services
Designs marketing/communications programs to successfully lead clients through transformations sparked by the evolving changes in the healthcare industry and market environment
In partnership with Client Strategies, generates revenue and increases market share through highly targeted, account based marketing, including supporting initiatives within the AmerisourceBergen brand/specialty manufacturer portfolio
In partnership with Client Strategies, generates revenue and increases market share through campaigns designed to attract new customers through consistent, high-value engagement
Develop, promote and retain marketing talent (includes setting goals/KPIs, objectives and utilizing Lash Group core competencies models to guide ongoing development)
Identifies insights required to optimize marketing programs, creates research requirements/methodology, contracts research services or uses technology to access available data, interprets and applies findings to marketing programs that influence the customer experience
Manages a mix of internal and outsourced resources to develop marketing tools to drive market development. Tools could include: display advertising, SEM, content marketing/thought leadership (webinars, e-books, articles, white papers) brochures, case studies, customer presentations, conferences, newsletters, paid social media campaigns, infographics, calculators, white-board or explainer videos, and live action videos
Recommends marketing objectives, budget, and resources; develops business case as needed
Analyzes marketing programs and makes recommendations for optimization; creates findings reports and communicates to leadership
Ensures alignment between Lash Group’s strategic marketing program and AmerisourceBergen Marketing’s strategic imperatives
Identifies creative agencies and other outsourced service providers to support the marketing function and optimizes output from each contract
Advanced acumen in business and economics with the ability to interpret long-range financial plans, return on investment projections, sales forecasts, market data, and other strategic inputs and use these to inform the development of long-term marketing strategies
Proven ability to drive results within cross-functional teams and in a matrixed environment
Track record of designing marketing programs that drive revenue growth within the B2B service environment, healthcare/ complex products, or technology; including software as a service
Experience designing long-term, go-to-market strategies and aligning resources to support execution across a portfolio of products at different life cycle stages
Adaptable and flexible to proactively and reactively adjust go-to-market strategies based on changes to product development timelines and market factors
Designs marketing strategies/tactics that communicate the impact of the business’s strategic investments through the lens of improvements to the customer experience
Experience planning and managing multiple projects simultaneously, from ideation through completion, including outcomes measurement
Advanced PPT skills, experience creating executive-level presentations for self and others
Well versed in CRM Systems such as Salesforce.com, including how to utilize the data to design targeted distribution lists and nurturing campaigns
Fluent user of Marketing Automation technology (ie Pardot, Salesforce Marketing Cloud, Eloqua, Marketo, Hubspot, Act On, ect) and experienced with implementations of same
Able to identify what data (from Google Analytics or other tools such as HootSuite or Curata) is relevant to a specific business goal, create dashboards or train others to do so, interpret data and make recommendations for implications
15-20 years of progressive marketing experience
Intimate knowledge of healthcare industry including direct experience with pharmaceutical manufacturers
Ability to understand the complex interrelationships between stakeholders (i.e., manufacturers, payers, providers, distributors, and patients) and articulate how each is impacted by industry changes and Lash Group’s strategic initiatives
Ability to assess changing conditions, values and needs of the customer; ability to conceptualize, develop and lead the effort required to support change
Results-oriented strategic thinker with strong organizational skills to drive execution
Proactive partner who anticipates needs and creates opportunities by being a “strategic –doer”
Exhibits both strong managerial and leadership qualities
Able to think strategically and with vision: communicates the big picture in an inspiring way
Demonstrates superior listening skill and seeks to understand multiple viewpoints
Entrepreneurial or Intrapreneurial experience – generated idea, tested idea, piloted idea, launched solution successfully
Positive attitude, excellent team player with ability to work independently
Expert presentation skills to both intimate and large audiences
Superior written and oral communication skills with all levels of management
Grasps new concepts quickly, including highly technical information
Thrives in a fast-paced environment where multi-tasking is required
Responsible for learning and adapting on the fly
Ability to think holistically, discern priorities, and focus resources against a goal
Ability to make balanced and insightful decisions
Sound analytical, conceptual and problem solving skills
Influences business partners and enables collaboration across multiple stakeholders
Brings new ideas along with the commitment to see them through
Embraces change
Exhibits confidence while establishing rapport and leading groups through change
Builds and manages productive, trusted relationships

Director Marketing Strategy & Product Resume Examples & Samples

Possess online product management and retailing experience
Ten years of progressive management experience in a Marketing role
Five years of experience in pricing and offer strategy
Five years of experience in defining, launching and tracking successful consumer market offers via online channels
Three years of experience managing capital, operating expense, and labor budgets

Director, Marketing Strategy Resume Examples & Samples

Develop customer centric, omni-channel marketing strategies built to drive engagement, brand loyalty, traffic to stores and macys.com and ultimately conversion
Lead the marketing/merchant relationship as the key liaison to drive the “big ideas” and product authority across brands and classifications throughout the media mix. Relationship includes omni-marketing and merchant partners in developing and influencing on key brand strategies
Be the authority on “The Customer” through deeper understanding of available consumer data to build stronger relationships with our customers resulting in higher affinity/loyalty for our brands. Develop highly segmented marketing strategies targeted to increase consumer lifetime value and drive acquisition
Drive marketing strategies rooted in performance and new idea generation. Develop marketing strategies with a strong understanding of key performance indicators along with intense curiosity of the every changing marketing landscape to stay ahead on trends and drive new ideas
Optimize brand performance and conversion on macys.com through strategic development of the branded site experience with collaboration with Omni-Marketing Partners, MMG Merchants, Digital Merchants and Creative teams
Partner with MMG Social Media Team on key marketing initiatives across product big ideas, special events, PR and digital activations
Build high impact, brand right digital media campaigns with partnership with Digital Agency and Omni-Digital Team utilizing key performance insights and added value opportunities
Drive the seasonal financial planning process to determine best marketing spend strategies by brand and tactic to deliver optimal results. Utilize performance results to impact future recommendations
Partner with PR and Advertising Agencies to develop seasonal strategies that align with key performance metrics
Develop and produce exceptional special events in collaboration with Macy’s Inc. special events and PR teams
Build and develop strategic and agile team with strong business acumen ability and a clear focus on core marketing priorities
Bachelor’s degree in a related field; MBA a plus
6 + years’ experience in marketing, advertising and/or retail
Track record of developing effective marketing strategies that drive engagement, loyalty and sales
Communicate effectively and establish credibility with senior management
Strong analytical and organizational skills with ability to handle and prioritize multiple tasks simultaneously
Must have strong leadership skills balanced with high level of business acumen and agility
Ability to motivate a team

Director, Marketing Strategy Resume Examples & Samples

Serve as primary point of contact for Marvel campaigns for interdepartment leads, cross line of businesss partners, franchise, PR, media, digital marketing, synergy and research
Develop and execute early Marketing Strategy/positioning and campaign timing in partnership with leadership, ensure all day to day campaign elements align with over arching campaign goals(and AOP projections) and develop Marketing Plans for all global campaigns to meet overarching product/business goals
Manage creative deadlines and coordinate marketing debuts across platforms, with detailed project management ability to maximize impact
Provide financial oversight for marketing and media basics, bonus budget and provide guidance in the AOP, five year planning process and pre release planning
Provide oversight in day to day management of budgets including re-allocaton of budget across departmens to fund priority tactics
Faciliatate department wide brainstorms, championing big ideas and innovative thinking
Oversee the development of all campaign strategy documents and presentations for updates to various internal and external groups (filmmakers, cross campaign kick offs, marketing meets, weekly department meetings, updates to Product teams, etc)
Present campaign strategy, marketing plan and updates to large groups (cross marketing kick offs, synergy meetings, weekly deparatement meetings, Product Planning meetings, etc)
Responsible for the creation of marketing and messaging, strategy, positioning and tactical development of all campaign elements and activities in a given period – threading marketing messaging across platforms
Maintain current status of all campaign materials/initiatives across departements, responsible for sharing information with wider marketing team, product team, managing weekly department meetings and creative review sessions
Partners with all marketing teams to manage an effective campaign and integrated brand identify for each film liaising with Studio Marketing, Senior Leaders, Filmmakers, Brand Partners, and lines of business
Approve creative/messaging across all advertising materials, ensuring consistency and integration with wider marketing campaign. (with an understanding of what elements need to be escalated through approval process)
Facilitate and ensure all necessary approvals on marketing elements – including legal clearances and product team. With the ability to champion marketing executions and obtain buy-in from key stakeholders
Serves as key marketing team respersentataive for all external departments to ensure all stakeholders aware of marketing strategy, marketing campaign and relevant information regarding timelines
Facilitates relationships between fuctional areas to ensure collaboration
Seek, identify and execute process and communication improvements to align the various divisions within marketing and product behind a focused strategy of our films and franchises, identify areas of improvement and work with teams to be more efficient
7+ years marketing for major film studio/titles and in home entertainment
Experience creating and executing campaigns for in home distribution
Experience interfacing with high level executives and filmmakers
Self-starter with strong interpersonal skills
Articulate presentation skills, specifically large group presentations
Bachelor’s degree minimum. Preferably in Business, Marketing, Advertising, Communications or related film

Director, Marketing Strategy Resume Examples & Samples

Deliver consumer sales, revenue and margin through marketing strategies that increase sales, average customer spend, and cost efficiencies
Lead the development of winning marketing strategies for the consumer business inclusive of directing product, pricing, promotions and distribution decisions
Define and utilize data and customer insight to build marketing programs and lead cross-functional initiatives
Drive metrics and benchmarks to ensure continuous improvement in process and results
Drive network build strategy to maximize market share and revenue opportunities
Inform product roadmap decisions thru partnership with product dev and management teams
Develop lead gen and acquisition strategies to drive trial and sales of CenturyLink services
Obsess over the details of customer experience/perception. Drive continuous improvement
Hire and develop a team of strong performers
Bachelor’s degree in marketing, business or related discipline
10+ years of progressive responsibility and relevant experience
Strong team management skills including 7+ years leading, hiring and developing teams
Demands a high standard of work from themselves and those they work with
Proven track record of success developing plans, managing budgets and delivering results
Communicates ideas effectively, both verbally and in writing
Decisive – ability to make good decisions under tight timing and pressure
Thinks strategically and executes methodically
Extreme attention to detail
Outstanding collaboration skills, with proven ability to lead multiple stakeholders
Strong analytical and quantitative skills including the ability to use customer research, hard data and metrics to back up intuition and measure performance of marketing initiatives
Graduate Degree/MBA
Consumer service marketing (e.g. telecom, banking, cable or content streaming services)
Experience focusing on customer experience to increase sales and brand perception
Deep experience selling technical services and products to consumers
Revenue and unit forecasting experience
Experience managing a high-performing marketing team