Director, Global Marketing Resume Samples

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T Beatty

Tate

Beatty

6401 Boyer Lodge

New York

+1 (555) 947 4025

6401 Boyer Lodge

New York

Phone

p +1 (555) 947 4025

Experience Experience

New York, NY

Director Global Marketing

New York, NY

Wuckert-Daugherty

New York, NY

Director Global Marketing

Define and drive the global brand strategy and positioning for Sony Entertainment Network, Video Unlimited and Music Unlimited brands in support of defined business & overall brand objectives
In collaboration with Drug safety, Manufacturing and Regulatory Affairs, identify and implement strategies for pipeline and inline assets life cycle optimization
Provide brand guidance for the organization and assure the brand integrity and consistency globally, which includes developing and maintaining successful partnerships with other Sony companies including Sony Mobile Communications, Sony Electronics, Sony Computer Entertainment, Sony Pictures Entertainment and Sony Music Entertainment
Collaborate with regional marketing teams to develop marketing communication strategies to drive brand awareness, customer acquisition (e.g., account registrations, free trials) and ecommerce monetization (e.g., digital content sales, paid subscriptions)
In collaboration with Market Insights, develop LCM intelligence framework and analogs that provide state of the art options for life cycle planning optimization
Work with Other Eisai Functional Areas/Business Development to complete commercial assessment of in-license opportunities
Collaborates with internal and external strategic business partners to develop joint marketing strategies, ensuring they are integrated with the plans of other businesses and channels

Dallas, TX

Director, Global Marketing

Dallas, TX

Walker, Emard and Ullrich

Dallas, TX

Director, Global Marketing

Briefing, tracking and dispatching all Skagen & Michele marketing materials including seasonal collateral, POS, press kits, mailers, event, etc
Working closely with shared service CRM teams
Monitoring of marketing budget with monthly reviews of spend/projected spend
Manage the Consumer promotional budget and support development of the annual Brand Plan, AOP, and Go-T0-Market strategy plan
Develop Branded and Unbranded Consumer Promotional Campaign Platforms including Creative Concept, Messaging, Media Plan and Digital Strategy Development, execution and measurement
Lead the transformation of Marcom practices along with creation and staffing of a newly integrated Marcom team with the objectives of improving service and quality, reducing costs, and migrating toward more contemporary practices such as digital, ePresence and social media
Work effectively with senior leadership as an adviser, critical resource and change agent and work seamlessly with colleagues in other businesses and other regions

present

Dallas, TX

Executive Director, Global Marketing

Dallas, TX

Breitenberg-White

present

Dallas, TX

Executive Director, Global Marketing

present

Develops upscale gifting strategy to make the brand an all year gift destination
Provide leadership, direction and management of three direct reports
Manages, trains, and develops the marketing expertise of three direct reports
Develops global marketing objectives and strategies for assigned categories and develops plans to achieve them
Develop comprehensive Global Launch Guides that provide a roadmap and tool kit for excellent execution for all marketing programs
Lead and effectively manage the START process for new products from concept brief initiation to Stage Gate approval by senior management
SKU Management

Education Education

Bachelor’s Degree in Marketing

The Ohio State University

Bachelor’s Degree in Marketing

Skills Skills

Strong strategic and analytical skills. Creative and ability to think out of the box
Excellent communication skills in English, both written and verbal; additional language proficiencies
Excellent interpersonal skills and strong team player
Tech savvy with the ability to maneuver relevant software, deep knowledge of the Microsoft Office suite, especially Excel
Proven ability to multitask and prioritize in a fast paced environment
Strong communication, leadership and negotiation skills
Highly organized, creative and motivational leader
Ability to travel, both domestically and internationally, up to 20%
Global experience a plus. Selective/prestige markets experience
Competent manager experienced in motivating junior team members, as well as working with senior management

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Associate Director, Global Marketing Resume Examples & Samples

Primary marketing and sales point of contact for Rodale’s international marketing and sales – both internally and externally
Manage and update the database of marketing and sales best practices collected from both the US and global editions
Manage key Rodale International events, including brand conferences both in the US and global markets
Work with editorial team to develop and promote special projects and PR efforts
Organize regular calls and exchange of information with each partner

Director, Global Marketing Resume Examples & Samples

Responsible for keeping ED abreast of assigned category performance, product opportunities and all category related information
Is the expert and key point person for performance of assigned segments (shipments, sell-thru, cost of goods, sku count, pricing and new product forecasts) as well as the competition
Assists the ED in developing Global Marketing Calendars and support programs; responsible for gaining approval for assigned segment programs and projects
Responsible for managing the conception and development of marketing programs for assigned categories
Manages team to prepare up-front planning documents to gain Senior Management approval on launch support
Provides direction and spearheads the development of launches with all necessary support groups on assigned projects
Oversees the preparation of all paperwork necessary to get projects into the system; Manages support program development to ensure programs are on time, within budget and meet strategic objectives
Cultivates close collaborative relationships with affiliate marketing teams to ensure programs developed by global Marketing meet affiliate market needs
Responsible for providing all affiliates with timely information on all calendarized programs; liases regularly with affiliate Marketing teams to ensure programs meet Market needs
International: includes responsibility for overseeing accuracy and timely issuance of all Flashes and Dossiers
North America: responsible for keeping abreast of calendar and program changes that will affect the North America business
Prepares materials for presentation of marketing plans to all affiliates and Retailers when applicable, i.e. Sales Meetings, Regional Roundtables
Manages and is responsible for the performance of the Associate including on-time performance and accuracy of projects
Leads by example to create an environment that is encouraging, respectful and builds team cooperation
Minimum of 8 years related experience
Must possess strong leadership, analytical, creative, and oral and written communication skills
Must possess pro-active strategic and critical thinking skills and the ability to take initiative, anticipate next steps and offer recommendations
Must be able to manage and develop direct reports
Must be team player with the ability to build, foster and nurture relationships with members of cross-functional teams
Must have very strong Excel and PowerPoint skills

Director, Global Marketing Resume Examples & Samples

Prepares monthly Business Reviews
Point person with Market Research for all consumer research efforts, including TV, print, concept tests, etc… Develops questionnaire and concepts, analyzes results, and provides recommendation based on results
Provides direction and spearheads the development of launches with all necessary support groups on assigned projects, including GBSC, Finance, Forecasting, Product Development, Marketing Services, Packaging, Design, Creative, Visual Merchandising, Special Events, PR, Education, and E-Commerce
Includes responsibility for overseeing accuracy and timely issuance of all Planning Guides, Flashes, and Dossiers
Manages and is responsible for the performance of the Associate, including on-time performance and accuracy of projects
Leads by example to create an environment that is encouraging, respectful and builds team cooperation. Train direct report to build beauty industry knowledge
8 years related experience. MBA is a plus
Must be mature, responsible, accountable, organized and must possess the potential to manage and develop direct report
Demonstrates ownership of programs; embracing both big picture objectives and follow-thru on details
Must possess excellent oral and written communication, analytical, creative and computer skills

Executive Director, Global Marketing Resume Examples & Samples

Develop and direct implementation of global product marketing strategy for assigned domains in collaboration with Product Development, Regional Marketing and Creative consistent with the annual and long term strategies of Aveda. Develop strategies for positioning, pricing, distribution and merchandising
Develop and direct implementation of global annual business plan to improve market share and profitability
Lead the development of three year product planning, global and regional domain calendars and new products and programs based on consumer and professional research, insights and analyses
Drive category optimization through reformulations, repackaging and line extensions
Oversee all aspects of program implementation with cross-functional teams to bring new programs to market
Provide leadership, direction and management of three direct reports
Empower team to perform their job function to the best of their ability and promote learning and growth through direct responsibility and implementation of domain strategies and tactics
Manage the workflows of the team to ensure projects are completed on time. Prioritize workloads as needed
Lead and effectively manage the START process for new products from concept brief initiation to Stage Gate approval by senior management
Lead the development of the Creative Brief and manage the creative process to ensure product positioning, package development, design and merchandising support the approved strategy
Lead global project teams to develop holistic integrated programs and campaigns that maximize global opportunities and regional relevance for marketing education and global communications
Lead monthly domain planning and update conference calls with the regional marketing and global marketing teams
Research and insights
Develop and present annual strategies and programs at the Global Stewardship Forum, regional roundtable meetings, etc
Lead the development of holistic 360° campaigns with Consumer Engagement, Global Communications and Education
Develop comprehensive Global Launch Guides that provide a roadmap and tool kit for excellent execution for all marketing programs
Marketing Calendar
Pricing and Cost of Goods
SKU Management
10+ years marketing experience in CPG, beauty, or salon/spa industry. Proven leadership, strategy development, communication and project management skills. Proven ability to build teams and lead cross-functional teams with persuasion and influence. Strong strategic, finance, communication and collaboration skills. Personal interest in non-profit/environmental/social responsibility causes and Aveda mission

Director, Global Marketing Resume Examples & Samples

College/University degree required
Position requires 8+ years relevant work experience
Strong negotiation skills and legal interface experience required
Creativity and knowledge in all areas of marketing including the ability to develop and implement innovative marketing programs, knowledge of global market/consumer/pop culture trends
Knowledge of the functions of Product Development, Packaging, Design, Consumer Research, Sales, PR, Legal interface and Negotiating
Demonstrate ownership of programs and consistent follow-up
Have strong analytical, written/oral communication and problem solving skills
Team player with the ability to build, foster and nurture relationships with members of cross functional teams
Ability to handle a broad range of responsibilities and projects with multiple individuals
Thorough knowledge of PC (Word, PowerPoint, Excel)

Director Global Marketing Resume Examples & Samples

Combination of at least 8-10 years marketing experience including one (or more) of the following: (1) leading advertising or media agency, (2) consumer insights and brand positioning role in a blue chip retail/fashion/ CPG company, and (3) marketing communications role in a blue chip retail/fashion/CPG company
International experience that includes in-market consumer research and go-to-market strategies in European and Asian markets, ideally in fashion-oriented categories
Direct ownership of significant marketing budgets with a focus on marketing mix optimization and strategic investment justification
Marketing campaign management in multi-channel environments, including wholesale, retail and digital channels
Track record of success in providing analysis, strategic direction, and specific business recommendations to senior management on critical decisions
Proven success training and developing staff (direct reports), and success with “training” and “influencing” cross-functional/internal clients
Minimum of a Bachelor’s degree. MBA preferred

Director, Global Marketing Resume Examples & Samples

Spearheads the global category review development and analysis process and is responsible for accuracy of all information presented. Presents and uses data to make informed recommendations and assists in the development of the 3 to 5 year business plan
Specific responsibility for the development of the Asia regional marketing product and support calendars
Provides direction and spearheads the development with all necessary support groups on assigned categories/projects including: Product Development, Packaging, Design, Creative, Global Communications, Education, Global Brand Supply Chain, Online
Conducts brainstorming sessions with cross functional teams to surface and gather new, actionable ideas
Guides all forums for program development to insure that programs meet Origins strategic and financial objectives for specified segment
Screens ideas, prepares and presents the Upfront Planning Process documents, including concept briefs, cost objectives and comparisons, to gain final brand management approval on new product and project recommendations
Works with Executive Director and Finance to insure all programs are supported in a fiscally responsible manner
Cultivates close collaborative relationships with all internal and external teams
Provides affiliates with appropriate, timely information regarding all calendarized programs in assigned segment (using 9 month/5 month pre-launch system). Liaises regularly with affiliate marketing teams to insure programs meet market needs; and, that strategic objectives are met
Prepares and/or manages the preparation of necessary paperwork, including but not limited to Innovation portal stage gates, Marketing Work Requests, job starts, creative and copy requests for assigned categories/projects

Director, Global Marketing, Bobbi Brown Resume Examples & Samples

8+ years of related Marketing experience (Global Marketing experience preferred)
Ability to build, foster and nurture strong relationships and gain the respect of members of the cross-functional and affiliate teams
Comfort level with regular interactions with senior management, given small teams and flat structure within the brand

Executive Director, Global Marketing Resume Examples & Samples

Responsible for the conception and development of innovative and trendsetting marketing strategies, programs and product concepts that reinforce Brand equity and drive business globally in all Bb. channels of distribution (current and future - including Salons, retail and online) both Consumer and Stylists focus
Assume fiscal responsibility through carefully planned and monitored budgetary guidelines and practices
Direct overall implementation of marketing initiatives partnering and gaining support of various internal and external departments (such as sales, education, Bb. Salon etc..) to effectively meet goals
Spearhead brainstorming and development of all approved initiatives through strong partnerships and tight communication with support and partner groups (such as Creative, Product Development, Global Communications, Operations, Education, and Sales to ensure timely launches of marketing initiatives within budget and COGS
Manage actively portfolio and number of SKU seeking efficiencies and opportunities
Provide leadership and guidance to team under responsibility, with strong emphasis in team building, coaching and developing both direct reports and more junior members of the team
Strong people skills and proven successful experience in managing and developing staff
Strong strategic and analytical skills. Creative and ability to think out of the box
The job requires an individual with an understanding of and a passion for fashion and hair care and with a strong sense of style and the ability to catch the pulse of global trends
Position requires 10+ year’s Beauty industry Marketing experience
Hair care (professional or mass) experience very strongly preferred

Executive Director, Global Marketing, La Mer Resume Examples & Samples

Reports into the Vice President of Global Marketing
Works with the VP on program and product concepts, positioning of new products & consumer engagement initiatives. Assists VP with developing Objectives and Strategies for 3-5 year growth, marketing calendars and marketing support programs
Directs programs from concept to execution in a timely manner. Ensures that programs meet brand’s strategic and financial objectives
Provides direction and spearheads the development of launches with all necessary teams, including Consumer Engagement, Product Development, Creative, Regions, Global Business Supply Chain (GBSC), Global Business Planning (GBP), Finance, Packaging Development, Packaging Design, Visual Merchandising, Global Communication, Education, Online, Legal
Issues Program Briefs, proposes and reviews global forecasts, estimates cost of goods, leads pricing analysis across reference markets, writes IMW Bulletins, collaborates on consumer engagement support
Leads Product Packaging and Design (PPD) meetings to help drive key decisions and ensure timetables and budgets are met
Manage global programs for assigned categories, with a special focus on NA, UK, EMEA
Cultivates collaborative relationships with Regions to ensure programs meet market needs while enhancing brand equity and luxury positioning. Liaises with Regions to identify new product and consumer engagement opportunities and works with Regions on marketing calendars. Provides Regions with timely information on all programs
Stays abreast of category performance, product and consumer engagement opportunities
Is the key point person for performance of segments (shipments, sell-thru, cost of goods, SKU count, pricing and new product forecasts)
Tracks launch recaps, retail performance of initiatives, category and competitive activity (e.g., NPD, European Forecast, Beaute) and market trends to identify opportunities or threats
Conducts pricing studies & Value Analysis (saleable & non saleable) and proposes recommendations. Recommends annual SKU rationalization for assigned categories
Manage sampling and select collateral development
Leads annual budget planning and tooling budgets for assigned programs
Participates in market research, including concept tests
Prepares materials for presentation of marketing plans to all affiliates when applicable (e.g., Sales Meetings, Regional Roundtable Meetings, etc.)
Manages, develops and trains Manager and junior team members
Position requires 10+ years of related experience
Strong leadership skills with the ability to lead cross-functional teams and interface with International markets
Demonstrates ownership of programs; embracing both big picture objectives and follow-through. Solid execution skills, including the ability to manage multiple products with strong attention to detail
Drives creativity in product and commercial innovation, and consumer engagement journey
Must be an excellent team player; possessing the ability to build, foster and nurture strong relationships and gain the respect of team members
Must possess excellent oral and written communication and analytical
Can work effectively in an entrepreneurial environment – be flexible and able to work with decision makers and to react effectively to change
Strong sensibility of International marketplaces, business

Senior Director Global Marketing Innovation Resume Examples & Samples

Provide strategic leadership, internal consulting and direction in the development of new marketing innovations supporting the global consumer marketing organization and the Visa brand as a whole with specific emphasis on global marketing programs
Act as an innovator of new practices, buying types, formats, technologies, or methods of communicating to optimize the stakeholder experience and produce ROI in marketing, by matching emerging platforms across stakeholders, or leveraging existing partnerships to drive this forward
Develop a Labs program as a means to integrate with the broader startup and culture ecosystem with the intent to 1) Bring marketing innovations into Visa Inc. 2) Translate marketing innovations into meaningful business solutions across stakeholders and clients 3) Develop relationships with the startup community to drive the brand and the business forward
Determine optimal strategic engagement model for supporting client education across the regions, and then provide ongoing guidance, education and consultative support on an as needed basis
Formalize a comprehensive digital innovation education program that evangelizes the use of digital through planning tools, training modules and clear communications that increase the capabilities of Visa’s global marketing community
A Bachelor’s degree is required, a Master’s degree is preferred, with a concentration in Marketing or Business administration
12+ years of experience in wide spectrum of digital marketing, with a solid grounding in social media best practices
Significant experience in leading, mentoring and scaling teams
Experience in setting a vision for a team and for a company’s digital strategy
“End-to-End” project management experience from insight to execution that demonstrates strong results-orientation and ability to ladder comfortably from strategy to operations, education and deployment activities
Solid grounding in creating a framework for metrics and technologies for digital measurement
Demonstrated ability to collaborate successfully in a highly matrixed organization, especially within an integrated marketing organization

Director Global Marketing Resume Examples & Samples

Define and drive the global brand strategy and positioning for Sony Entertainment Network, Video Unlimited and Music Unlimited brands in support of defined business & overall brand objectives
Define and communicate all elements of the marketing program for the brand, including advertising, promotions, PR, retail programs, packaging, events, user experience, and media initiatives
Manage brand positioning, strategic marketing programs and brand roadmaps to best deliver the brand promise to the consumer, while maximizing financial results
Provide brand guidance for the organization and assure the brand integrity and consistency globally, which includes developing and maintaining successful partnerships with other Sony companies including Sony Mobile Communications, Sony Electronics, Sony Computer Entertainment, Sony Pictures Entertainment and Sony Music Entertainment
Establish and deliver on key brand metrics and KPIs, such as awareness, preference, and brand perception
Collaborate with regional marketing teams to develop marketing communication strategies to drive brand awareness, customer acquisition (e.g., account registrations, free trials) and ecommerce monetization (e.g., digital content sales, paid subscriptions)
Conduct comprehensive market and product analysis and brand tracking research to monitor and understand marketplace trends and consumer sentiment
Bachelor’s degree required. Concentration in Marketing, Business, or Communications preferred. MBA or other advanced degree a plus
Strong management skills, comprehensive experience managing and mentoring individuals and teams
At least 10+ years of professional marketing experience with proven track record of success at a leading interactive or ecommerce company
Strong understanding of the video games, movie and/or music business
Excellent quantitative and analytical skills as well as strong creative intuition
Is a team player, adept at building relationships across organizations

Director, Global Marketing Resume Examples & Samples

Spearhead brainstorming and development of all approved initiatives for projects under responsibility through strong partnerships with support and partner groups (such as Creative, Product Development, North America Marketing, Digital, PR, Operations, Education, Sales etc..) and ensure timely launches of marketing initiatives within budget and COGS targets
Coordinate across departments to build inspirational and informational content and manage the calendar to disseminate the content across social, digital, print, etc
Collect and analyze sell-through trends, category shifts, COG changes, etc. and recommend shifts in programs as needed
Work very closely with the rest of the marketing team and always maintains a team building attitude
Position requires 8+ years of marketing in the Beauty industry gained in one of the industry leading companies. Product marketing experience required
Global experience a plus. Selective/prestige markets experience a plus

Executive Director, Global Marketing Resume Examples & Samples

Works with the Vice President in defining the marketing objectives of the brand and on the execution of key brand initiatives
Has significant input into the strategic development of global/regional marketing product and support calendars
Develops global marketing objectives and strategies for assigned categories and develops plans to achieve them
Is the catalyst responsible for the conception, development and gaining of internal and affiliate support for marketing programs for the assigned segments and projects, including an 18 month detailed plan and a 3 year overview
Consistently delivers successful products and programs on time and in keeping with the overall Origins category strategies and objectives
Develops and presents to senior management the marketing programs and product launch strategies for assigned categories that include long-term category objectives; COG analysis, pricing and forecasting; SKU management; Merchandising and Creative execution
Responsible to ensure all cross functional teams on assigned categories/projects work together including: Product Development, Packaging, Design, Creative/Merchandising, Global Communications, Education/Special Events and NLM
Works with GBP to assess all program potential prior in line with the side x side meeting cycle and prior to issuing product forecast offerings
Responsible for briefing the Creative team on all new programs and re-promotes in alignment with brand strategy
Works closely with all support groups, including PD, GBSC, Packaging, Creative, Digital/Social, GBSC, GSR and GBP to drive programs
Works closely with Sales, International GM and all affiliate markets to ensure programs meet the channel and / or market needs
Manages, trains, and develops the marketing expertise of three direct reports
Provides continuous support to VP of Global Marketing in all functional areas
Makes recommendations to the existing line based on reformulation, repackaging or value analysis needs
Oversees the preparation of product and pricing information for use by management, including competitive pricing analysis
Ensures proper input of Product Launch information into the ‘Portal’ system to kick off and track programs
Drives the preparation of Creative Briefs for Marketing program, ensures briefs are concise and actionable
Provides guidance and rationale to Sales for forecasts for existing and new products
Provides affiliates with appropriate, timely information regarding all calendarized programs in assigned segment (using 9 month/5 month pre-launch system)
Cultivates close collaborative relationships with Regional marketing teams to insure programs developed by Global Marketing meet Region and Affiliate market needs and that Global Marketing strategic objectives are met
Works closely with Merchandising to ensure the most effective, up-to-date and cost efficient testers, display and visual elements for assigned segment
Liaises regularly with support groups to insure programs meet objectives, are on time, and that cost and budget guidelines are met
Prepares and/or oversees the preparation of materials for presentation of marketing plans, i.e. Sales Meetings, Regional Roundtables
Regularly presents to Senior Management, Retailers and at US and International Regional Roundtables and Education Meetings
Supports VP in preparation of monthly, quarterly and annual global category analyses
Conducts brainstorming sessions with cross-functional teams to surface and gather new, actionable ideas
Directs and analyzes market research and is responsible for conducting competitive market analysis on all topics related to assigned categories
Must possess excellent strategic, creative, analytical and communication skills
Must possess the ability to build, foster and nurture strong relationships with members of cross-functional and affiliate teams
Must have the potential to assume increased responsibility
Must have the ability to manage the performance and career development of direct reports
Should demonstrate a passion for the cosmetics business and in particular, understand Origins philosophy and point of difference
12+ years experience

Executive Director, Global Marketing Resume Examples & Samples

Bachelor’s Degree, Master’s Degree is a plus
Minimum 10 years+ relevant work experience in Global and Applied Marketing, preferably in the luxury world, beauty and fragrance industry
Experience in brand building is a plus
Candidate has experience in dealing with CRM programs involving digital activities to build loyalty, retain, reward and “treat” customers
Knowledge of the international retail environment. Experience abroad is greatly appreciated
Experience in dealing with a licensor or in B to B (managing high profile clients)
Knowledge of luxury environment and consumer mindsets/expectations in high-end beauty and/or fashion
Knowledge of project management, product development, packaging design, merchandising/store design, advertising and sales and their impact on ultra-prestige product marketability
Strong analytical and leadership skills
Diplomatic skills combined with a high sense of service are a must
Ability to drive other people (direct reports, indirect reports, support teams, regional partners, third parties)
Must be excellent team player with ability to build, foster and nurture relationships with members of the global marketing teams and cross-functional teams
Well-organized, able to drive projects in full autonomy
Strong Creative skills including the utmost attention to details, interested in arts/design/fashion and trends
Excellent presentation skills, written and verbal communication
Proficiency utilizing Microsoft applications especially Word, Excel and PowerPoint

Senior Director, Global Marketing Services Resume Examples & Samples

Reporting to the SVP, CMO of Fossil & Skagen, lead a team of 10+ providing centralized global marketing expertise to the Fossil Group marketing leadership team
Support owned and licensed brand teams in our global and regional marketing activities, driving global efficiency and effectiveness
Establish marketing standards and processes to support growing marketing agenda through the design and management of centralized marketing services for Fossil Group
Lead Marketing Operations for the Americas Region. Provide on-going management of the regional marketing budget and execute regional and brand marketing plans and programs with excellence in the wholesale channels
Define and ensure execution against the standards of marketing success for our brands
Support marketing leadership in the development and implementation of sustainable and scalable marketing programs aligned with our global portfolio, brand and region marketing strategies
With the SVP, CMOFossil , own and manage the annual marketing operating plan and quarterly re-forecast process that aligns marketing spend with our strategic priorities, optimal mix and financial commitments
Lead Americas Marketing Operations team to plan, manage, and execute $100M in annual regional marketing spend. Focus on financial management of annual plan, mix optimization of wholesale marketing budgets in collaboration with the SVP, Wholesale Sales, and execution of programs and events with wholesale partners
Lead Marketing Shared Services team that provides: marketing support for emerging businesses e.g. connected accessories, marketing program management as well as centralized capabilities of PR and market research
Support our brand marketing teams in building ROI business cases for incremental strategic investment in global, scalable marketing programs that will unlock substantial growth for our Fossil and Skagen owned-brands
Own the development and implementation of marketing tools, standards and training including development of best practices for Regional Marketing and Brand Marketing teams
Collaborate with marketing and business teams to maximize efficiency and effectiveness of our existing $200MM+ global marketing budget across owned and licensed brands by working across our matrixed P&Ls to optimize our mix of spend across brands, marketing vehicles and geographies
Support upgrade of Fossil Group’s marketing capabilities across a balance of hiring top industry talent and developing our existing team members
Combination of at least 8-10 years marketing experience including one (or more) of the following: (1) leading advertising or media agency, (2) consumer insights, brand positioning, or Marketing operations role in a blue chip retail/fashion/ CPG company, or (3) marketing communications role in a blue chip retail/fashion/CPG company
Global brand positioning and marketing communications experience in categories whose brands have an emotional dimension that is critical to their equity (e.g., Fashion Apparel/Accessories/Footwear, Retail, Luxury Goods, Cosmetics, Entertainment, and/or Alcohol Beverage/Spirits)
International experience in European and Asian markets, ideally in fashion-oriented categories
Demonstrated experience in developing brand marketing strategy leveraging input across multiple lenses; including market, economic, competitive, consumer, and shopper insights
Minimum of a Bachelor’s degree

Executive Director, Global Marketing Smashbox Resume Examples & Samples

Lead the Product to Market process, working with Product Development, Packaging and Creative teams to launch new and innovative products in the makeup category, which meet strategic and business objectives and specific geographic requirements
Lead the development team in the strategic development and alignment of the global marketing calendar for the US, International and Travel Retailing. Interact with International Marketing, regions and affiliates to determine specific needs
Develop product positioning and pricing for global markets, through a deep understanding of the competitive environment for global markets
Develop innovative and cost-effective key item programs to address individual market opportunities in addition to the core global calendar
Lead the Global Marketing team in preparation of regular business analyses to monitor and track brand development and identify opportunities
Partner with the Consumer Engagement team on 360 degree launch approach to new products and programs
Drive consumer insights within function and by partnering with the Consumer Insights team on various market research projects such as concept testing. Remain knowledgeable of new, up and coming trends and consumer insights in order to determine how they can apply to the brand
Play a key role in the development of the global brand strategy and objectives on new market opportunities (e.g. new products, product categories, high-potential channels, emerging markets), including identifying the risks/benefits of opportunities, etc
Manage cost of goods to ensure they are in-line with overall objectives
Work together with Demand Planning, GBSC, and Markets to ensure accurate forecasting
Partner with cross-functional teams to analyze event learning to build a Global Events strategy and to ensure its flawless execution across regions and retailers
MBA from top tier school preferred
10+ years marketing experience in the cosmetics industry
Must be strategic thinker, well-organized, flexible, independent, self-starter, and possess an entrepreneurial spirit
Must have strong management, creative, analytical, communications and computer skills

Director Global Marketing Resume Examples & Samples

Position requires creativity and thorough knowledge in all areas of marketing including the ability to develop and implement innovative marketing programs and knowledge of the global marketplace and consumer trends
Knowledge of the functions of product development, packaging design, PR and Sales and their effect on product marketability
Strong leadership and project management skills. Ability to lead initiatives with cross-functional teams and work with and through others to achieve common goals
Self-starter who takes a proactive approach to ensure all deliverables are met
Enjoys an entrepreneurial environment and is flexible in wearing many hats
Computer Skills: Microsoft Office (Word, Excel, PowerPoint) and knowledge and comfort with information retrieval systems
8+ years work experience required. Previous global marketing experience required

Associate Director, Global Marketing Resume Examples & Samples

Work extensively with cross-functional peers in the Los Angeles home office with a strategic marketing and servicing responsibility to international markets
Develop strategic marketing and business plans by title, including go to market recommendations
Coordinate and service all aspects of central product marketing development, including creative briefing, scheduling, consumer research, market/competitive analysis, creative development, consumer promotions and publicity, including sharing of best practices
Work with the Executive Director/VP to articulate overall strategy to individual territories
Drive the overall strategic direction with international territories by title; enrich strategy with local territory input, a needed
Provide timely information and materials to territories, either directly or thru briefing and monitoring of functional services
P&L accountability: responsible for individual title P&L across all distributing territories
Work with Executive Director/VP to recommend monitor central investment in fixed cost for each release and their segment (DVD content and localization, creative and internet assets, central publicity activity)
Monitor fiscal forecast (together with Finance department), report results and activity to Fox management
Must have a combination of brand marketing, international marketing experience- home entertainment experience a plus
Good humor, positive and passionate approach to work

Director, Global Marketing, Tory Burch Resume Examples & Samples

Oversees the fragrance marketing calendars for the US, International and Travel Retailing. Interacts with affiliates to determine specific needs
Works with Creative and Packaging to develop unique promotional and support programs for new and existing products
Works closely with all support groups to achieve the successful on-time implementation of all programs
Works with Product Development to launch new and innovative products in the fragrance category, which meet strategic and business objectives and specific geographic requirements
Develops product positioning, packaging and pricing recommendations
Presents concepts to management and markets for feedback
Issues PSF and concept briefs to all relevant players to initiate production of the items
Develops innovative and cost-effective key item programs to address individual market opportunities in addition to the basic calendar
Prepares regular business analyses to monitor and track brand development. Remains knowledgeable of new up and coming trends and consumer tastes in order to determine how they can apply to the brand
Manages cost of goods to ensure they are in-line with overall objectives
Works together with GBSC to ensure accurate forecasting

Director, Global Marketing Dkny Resume Examples & Samples

Leads development and implements innovative and trendsetting global marketing strategies for all DKNY brands ( Be Delicious, pure DKNY, DKNY Original, New Pillar and DKNY Color) and new launches including new products and promotional programs (for International, Domestic, Travel Retail), from inception through completion
Spearhead brainstorming design and development of all approved DKNY initiatives, in conjunction with support and partner groups, of all aspects of sampling, collateral, advertising, seasonal and promotional programs and ensure timely launches of marketing initiatives within budget and COG’s targets
Conducts bi-monthly meetings with Product Development, Packaging, Design, NLM and N/A Marketing teams to drive programs and ensure timetables and cost objectives are met
Perform SKU and portfolio analysis
Responsible for all marketing estimates and managing overall cost of goods for all programs
Collect and analyze sell thru trends, category shifts, COG changes, etc and recommend shifts in programs as needed
Collaborates with key executives at Donna Karan International (fashion) to secure proper creative approvals and timely execution of all programs
Maintains flow of communication with International and Domestic affiliates with regards to marketing calendars, revisions in programs, costing guidelines and brand issues
Develops promotional and launch bulletins for global marketing website as the primary communication vehicle for all international markets. Maintains ongoing business information on marketing website
Prepares and presents all programs to worldwide affiliates at annual meetings as well as retail partners as needed
Experience in Global Marketing position (8 + years with BS degree) in Beauty and/or Fragrance Marketing
Experience in Color Cosmetic Marketing/Development a plus
Ability to effectively develop, communicate and gain support for execution plans with a wide range of stakeholders
Broad understanding of strategic business objectives
Able to motivate and develop individual team members and overall team performance

Director, Global Marketing, Bumble & Bumble Resume Examples & Samples

Lead the conception, development and implementation of innovative and trendsetting marketing strategies, product concepts, and promotional programs for products/areas under responsibility in order to drive business globally and reinforce Brand equity
Perform SKU and portfolio analyses to guide strategic recommendations
Responsible for domestic and international pricing and competitive analyses
Compile and analyze market intelligence/competitive information and make recommendations to seize market opportunities
Hair care (professional or mass) experience is preferred

Director, Global Marketing Resume Examples & Samples

Visionary thinker with intuitive insights, who can recognize key opportunities and implement improvements for future programs
Strategic understanding of brand building within the luxury market and all aspects of media
Fashion and trend savvy
An inquisitive mind – not satisfied with the status quo
A self-starter who is proactive and dedicated to getting results
Must have a passion for excellence and be detail-oriented
Proven ability to multitask and prioritize in a fast paced environment
Excellent interpersonal skills and strong team player
Competent manager experienced in motivating junior team members, as well as working with senior management
Tech savvy with the ability to maneuver relevant software, deep knowledge of the Microsoft Office suite, especially Excel
Ability to travel, both domestically and internationally, up to 20%
Excellent communication skills in English, both written and verbal; additional language proficiencies a plus
5 – 7 years of relevant working experience
Managerial experience strongly preferred
Experience in Project Management preferred
Experience with managing budgets preferred

Director, Global Marketing, Origins Resume Examples & Samples

Leads the strategic and creative direction for assigned segments and projects from conception to execution
Is the catalyst responsible for the conception, development and gaining of internal and affiliate support for marketing programs for the assigned categories and projects, including a 18 month detailed plan and a 3 year overview
Assists the ED in developing Global Marketing Calendars and 360 support programs; responsible for driving creativity and innovation as well as gaining approval for assigned segment programs and projects
8 years + of related marketing experience

Director, Global Marketing Resume Examples & Samples

Devise, set and communicate the global marketing strategy specific to watches – building off the licensor brand message
Lead the strategic development of marketing plans, and support the development of marketing tactics, that drive traffic, sales, and brand awareness throughout all channels (online, social media, advertising, PR)
Work closely with country marketing teams and licensor to manage the approval process to meet marketing and launch timelines
Continuously research trends to positively impact the marketing message
Ensure team is motivated, clear on vision/goals and their role in achieving these, and effectively executing and delivering results
Work collaboratively with multiple internal and external business partners
Substantial brand marketing experience within a corporate environment- experience in luxury beauty, fashion, accessories business is highly preferred
Experience managing a complex network of influencers to meet core objectives

Director, Global Marketing Resume Examples & Samples

Involved in planning and creating the global marketing strategy for MMS, working with Platform leaders, Regional Marketing leaders and BU Marketing Management teams. The global marketing strategy includes market research, marketing planning for “how to win”, sales support and customer training for legacy and new solutions
Own and drive Global Marketing Powerhouse competency understanding, development, training and execution globally
Develop and manage the MMS story and message, aligned globally but tailored to key major regions
Build an aligned MMS Customer Advisor program with the Platform leaders, Regional Marketing leaders and BU Marketing Management team
Work with Global and Domestic (U.S.) regional marketing and sales teams to ensure effective training, development and presentation of inspiring content for sales meetings, QBRs, conferences, events, trade shows, webinars, ongoing communication, etc
Expand and protect product portfolio by differentiating and leveraging CareFusion/BD as world leader in medical devices across a broad spectrum of technologies with safety and cost centric messaging
Develop and launch ROI/ROV tools for MMS in collaboration with Medication Affairs and HEOR teams
Lead the MMS conference, events and trade show strategy at relevant meetings
Collaborate with MMS leadership for internal communication strategies
Develop programs and tools to develop customer advocates, through MMS user groups, communication channels and community platforms (live and/or online)
Lead and support the field teams with in-market customer demo support and the Safety Center in San Diego
Lead Marketing Communication, Advertising, Promotions, Public Relations and marketing tool development for MMS
Lead and develop the MMS brand architecture in partnership with Corporate Marketing, Platform leaders, Regional Leaders and BU Marketing Management teams
Serve as a role model for Marketing and mentor/coach marketing team towards best-in-class personal and professional performance
Oversee market surveillance initiatives to ensure MMS is abreast of healthcare market strategic drivers, medication management related market needs and related news that could positively or negatively impact MMS marketing or sales
Establish and maintain relationships with industry influencers and strategic partners
Team with Regional marketing and sales for the development of creative marketing strategies, programs and tools
Build and maintain customer relationships at the C-Level with key customers and offers expertise when necessary
Contributes to the global marketing strategy for the global MMS Annual Strategic Review Plan
Develop internal talent and recruit external candidates for organization scale and succession planning
Understand medication management in key global markets (China, Europe, Latin America, Canada, ANZ, etc.),
Creative and innovative thinking around programs to support growth in current and new platforms for MMS strategy
Ability to analyze and apply VOC feedback into marketing programs
Business and financial modeling (budgeting, forecasting, etc.)
Bachelor’s degree in Business, Marketing or Technical Discipline highly preferred
7-10 years’ experience in a healthcare, medical device and/or related industry experience
5+ years’ experience in management, supervision and project management required
Excellent communication, presentation and writing skills
MBA and Medical IT experience a plus

Executive Director, Global Marketing, Le Labo Resume Examples & Samples

Implement/design a Marketing team within the Le Labo brand
Responsible for the product pipeline including concepts, approval, development and for gaining affiliate support for all marketing programs. This encompasses both an 18-month detailed plan and a 3-year overview
Oversees all aspects of program implementation with cross functional partner groups to bring new programs to market
Develops A&P strategy and spending mix between advertising, merchandising and sampling, including managing the forecasting of all support elements
Work with Finance and GBSC to ensure that we achieve brand COG targets and manage SKU count to achieve brand guidelines set by corporate
Develop a global, regionally relevant, consumer marketing strategy across all consumer touch points
Conduct pricing studies and issues recommendations to management; directs market research to determine trends and opportunities in any markets; analyzes competition and product performance to improve market share globally
Direct market research studies to determine viability of project propositions as well as trends and opportunities in any markets; analyzes competition and product performance to improve market share globally
Entrepreneurial spirit
Digitally savvy and focused
Strong consumer engagement experience
Undergraduate College degree; MBA preferred, but not required
10+ years of relevant work experience in a fast-paced, luxury and/or entrepreneurial, marketing-oriented environment
Previous strategic, consumer and applied marketing experience required
Knowledge of Global Marketing principles and socio-cultural climates essential
Experience in managing and developing a team, flexibility to work with global teams
Strong leadership skills and project management skills
Able to travel to US and International markets as needed

Associate Director Global Marketing Next Generation Resume Examples & Samples

Participate in developing the short and long terms strategic plan and tactical plan for ALXN1210 in both PNH and aHUS
Work closely with Global Analytics, lead creation of the global situation assessment that closely examines key business metrics and drives strategic and tactical planning
Develop innovative strategic initiatives for disease education to support identifying individuals living with PNH and aHUS diseases
Work with team to develop ALXN1210 positioning and messaging
Develop disease assessments and prioritize new indications for ALXN1210
Develop conversion activities to transition appropriate patients from Soliris to ALXN1210
Cultivate strong relationships with global markets, market research and the field sales organizations to develop deep market insights
Drive the global congress/convention plan; coordinate with all members of New Haven-based commercial team as well as appropriate global market team members to execute plan (incl. sales training, booth design and materials, etc.)
Collaborate with in-market country marketers to identify best practices and uncover needs/ trends and build relationships to improve consistency of global brand strategy execution world-wide
Collaborate with members of the global PNH and aHUS marketing departments to ensure coordinated execution across marketing roles and responsibilities
Support development and implementation of global strategic and tactical marketing plans
Manage advertising agency partner and other vendors to ensure execution towards objectives
Track and monitor key performance indicators
Strong ability to manage multiple projects across functional areas, and work independently when appropriate, in teams and as a sub-team lead
Must have 7-10 years pharmaceutical industry experience and a working knowledge of marketing principles, including key principles of brand management, professional promotion and the sales process
Experience launching or working with a newly launched product and/or global experience is desirable
US and International (global) experience highly preferred

Director, Global Marketing Operations Resume Examples & Samples

Process Efficiency & Consistency
Initiation & implementation of brand indication plan, LRP assumption process, Tactical plan, timelines & communication
Strategic Disease plan process, Timelines & Communication
Timely input process enhancement to reflect/integrate G8 markest critical inputs to be reflected into the Strat/Brand plans
Global Pre-Launch/Launch Planning Process Management
Templates, Tools, KPIs, Scorecard Tracking system for identifying G/R/L deliverables & cross-functional alignment
Congress planning (ASCO & ASH) in conjunction with Congress Management team
Process, Timelines, Approach for communicating key date (Pre-con, strategy meetings, breakfast meeting)
Best practices in KOL engagement at Congresses
Organizational Alignment & Communications
Organize & develop Multi-channel Communication Vehicles
G3M Annual Summit Content Coordination & Logistics
GDT Live Site, Content & Vendor Management & Communication
Integration of GDT Live & EMMA GDT to increase efficiency & consistency
G-8 Summit Organization
Global Marketing Operations
GMLT & Department Monthly Meeting Topics
Annual Offsite Meeting Coordination
Facilitate Marketing Excellence
CPQ Training & implementation
Assessing organizational needs & training coordination
Marketing competency Enablement
Global Marketing On-Board Training Plan & coordination
Develop Celgene Marketing University
Global Marketing Budget Planning & Management
Monthly/Quarterly budget planning & reporting
Coordination of Global Marketing OPEX planning with relevant disease & functional heads
Demonstrated ability to drive performance, build alignment, inform, negotiate and collaborate
Exceptional project management skills with ability to multitask and manage multiple small to large projects in a cross-functional, cross-regional, and cross-franchise environment
Strong ability to influence outcomes without direct authority and ability to hold oneself and others accountable for commitments
Capability to conceptualizing creative solutions by documenting them and presenting/selling them to senior management
Ability to adapt behavioral style to situation and customer type and to adapt approach and content depending on context and counterpart seniority
Ability to dive deep into scientific and medical background of a disease to enable tailored PM support for different GFT needs
Good understanding of marketing planning tools and processes
Exceptional computer skills (MS Project, Excel, PowerPoint etc.) and familiarity with managing project management programs
Good understanding of marketing support functions like Market Research, Business Intelligence, Congress Planning

Director Global Marketing Resume Examples & Samples

Lead the global commercial activities for the Neurosciences Business Unit (BU) with an initial focus on Eisai’s Alzheimer’s disease pipeline portfolio. This will include the development of global strategies and tactics to maximize the ongoing and future launches of the brand and Integrated Strategic Plan (ISP). The Director will lead the Marketing sub-team within the Global Medicines Leadership Team (GMLT). The Director will have significant interactions with Eisai’s alliance partner, Biogen, for AD
Responsible for development of global strategies for the
Provide commercial recommendations for projects that are at a very early, mid and late stage development within the Neuroscience portfolio
Work with Other Eisai Functional Areas/Business Development to complete commercial assessment of in-license opportunities
Be a mentor to other members of the Global Commercial Development department
BS/BA required, MBA in marketing preferred
12+ years of experience working in a global pharmaceutical or biotechnology company
Successful strategic pharmaceutical marketing and/or product management experience
Neuroscience marketing experience, with strong knowledge in the Alzheimer’s disease (dementia/cognition) therapeutic categories
Thorough understanding of strategic marketing and promotional planning
Experience working on cross-functional development teams across development phases of discovery through launch and a global commercial matrix
Experience working on pharmaceutical alliances
Experience directing external agencies, vendors and consultants in support of marketing plan/Branding process
Strong interpersonal, team building and communication skills

Director, Global Marketing, Biosimilars Resume Examples & Samples

Demand forecasting point for global biosimilars team (working closely with Global Commercial Forecast/Global Commercial Assessement and with input from Immunology & Oncology Biosimilar marketing teams)
Minimum of (5) years combined Sales, Marketing, or Sales/Marketing Support function experience
Prior experience in forecasting, strong quantitative skills
High aptitude for innovation and strategic thinking
Proven ability to work in uncertain environments and solve complex and ambiguous challenges
Strong analytical and project management skills, focus on flawless execution
Highly developed communication & interpersonal skills
Experience working with both the US market and Ex-US subsidiaries
Strong collaboration skills to achieve shared team goals

Senior Director Global Marketing, Lemtrada Resume Examples & Samples

Identifying, analyzing, and translating product, brand, customer, consumer, and competitive information into the development of strategic brand plans
Developing and articulating effective communication strategies that are executable, easily communicated, and clinically supported for areas of responsibility product/indication/channel)
Developing the commercial strategies, demonstrating ability to segment a market, select optimal target segments and position effectively for the target segment
Leading the analysis of the market, overseeing the identification of key segment business drivers, priorities, and growth opportunities
Overseeing development of business plans or functional support to deliver the plans, identify areas of concern and modify programs to address changes in the marketplace
Develop and execute global tactical marketing initiatives to support performance objectives (i.e. collateral, advisory board meetings, academy of knowledge meetings)
Setting strategic plans and programs for senior management approval
Understanding the Global healthcare business environment including local governments, payers and managed markets, distribution channels, and pricing strategies
Interpreting market research findings and draws appropriate insights based on the results
Analyzing performance at a regional, MCO, and country level to understand key brand challenges and to support identification and implementation of solutions
Lead global best practice sharing initiatives to maximize brand performance globally
Will have direct management responsibility for marketing directors/marketing managers. Responsible for hiring, coaching, and managing the team
Interacts internally and externally with executive level management requiring negotiation of sometimes challenging matters
10 years of relevant marketing experience at both the global and affiliate levels with increasing levels of responsibility. Brand leadership experience at the affiliate (or global) level strongly desired

Director, Global Marketing, Adcetris Resume Examples & Samples

Working closely with market research team to develop valuable and actionable customer insights directed at key objectives for the brand
Planning and executing global advisory boards and organizing appropriate interactions with health care providers to obtain feedback on brand strategies and tactics and stay abreast of market developments
Serving as a core member of key cross-functional coordination bodies including the Global Brand Team
BA/BS required; Although personal leadership characteristics and track record are the most critical components, a scientific or medical educational background and/or an MBA are a plus
7-10 years pharma/biotech industry experience and 5-7 years product marketing experience
Previous oncology launch experience is required. Hematology marketing experience preferred
International product commercialization experience of 2+ years is preferred with demonstrated experience managing brand initiatives across a variety of cultures and languages
Previous experience in multiple myeloma preferred
Demonstrated ability to work independently, lead cross-functional and cross-regional projects, and participate as a team member will be critical to success in the role
Thorough understanding of a) core marketing principles and their application to pharmaceutical products, b) the evolving market access landscape and the requirements for pricing and reimbursement globally
Good understanding of how to produce strategic brand plans and pull through to successful execution, a good working knowledge of clinical development and regulatory affairs processes
Ability to interpret complex scientific and medical data across multiple assets is essential
Experience of leading either matrix or functional teams would be an advantage. Ability to drive projects to deliver results
Knowledge, planning and organizing, building positive working relationships, cultural sensitivity within a global team, ability to make recommendations based on customer need, good negotiation skills and active listening

Director, Global Marketing Pipeline Resume Examples & Samples

Develop and sustain a high degree of therapeutic knowledge across a range of neurologic conditions
Develop a deep understanding of nucleic acid technologies, and paths for getting these to market
Monitor clinical and marketplace developments and assess impact on Vertex’s competitive position
Participate in project teams, and lead commercial sub-teams for clinical stage assets
Collaborate cross-functionally to develop compelling clinical, patient and value propositions
Conduct market assessments, as needed, and determine strategic fit for early internal programs and potential external assets
Build and manage strong relationships with thought leaders, professional societies and patient advocacy groups
A Bachelor’s degree in marketing, business or a science discipline
10+ years of experience in specialty pharmaceutical and/or biotech industries, including some combination of marketing, sales and new product planning
An MBA and/or advanced science/medical degree
In country or regional marketing, as well as global marketing experience
Experience with hospital products
4+ years of leadership experience on biopharmaceutical projects, teams or a functional area
Experience with prioritizing across multiple assets in a therapeutic area
Demonstrated ability to gather input from multiple functions and generate strategic options and scenarios
Demonstrated record of results and strong analytical, strategic, and business planning skills
A solid business acumen with the ability to look beyond the current landscape and propose alternative strategies
A solid compliance mindset and demonstrated integrity on the job
Self-motivated and prioritizes
Excellent people and communication skills
The ability to operate in a complex matrix environment to build a consensus across functions
Strong understanding of the legal and regulatory environment, along with demonstrated integrity on the job
An entrepreneurial spirit and ability to develop creative solutions to complex problems

Director Global Marketing Resume Examples & Samples

Seasonal Watch Focused Campaign Development working with Licensor teams
Manage the global marketing budgets
Be the brand champion on the team understanding and communicating licensor priorities, changes and ensuring all customer touch-points don’t stray from core guidelines
Influence our licensor marketing teams to include our category in their global communications and marketing plans, supporting through collaborations when able
Be responsible for cross-organizational teams, develop marketing projects, track progress, identify issues and develop solutions prior to deployment of marketing messages
Watch specific copywriting
Serve as a guiding force behind aligning marketing functions into an organizational structure that can adapt to new/emerging marketing techniques
Bachelor’s degree in marketing, advertising
Experience managing agency, influencer, spokesperson contracts/relationships
Preference given to candidates with experience working within a licensed relationship
Highly organized, creative and motivational leader

Director, Global Marketing Color Resume Examples & Samples

Knowledge of the functions of product development, packaging design, advertising, and sales and their effect on
Position requires leadership skills and project management skills
Excellent written and oral communications, excellent presentation skills, ability to personally organize and set

Director, Global Marketing Analytics Resume Examples & Samples

Demonstrate thought leadership and subject matter expertise in performance management and advanced analytics to facilitate greater organizational understanding of the effectiveness of commercial strategies and tactics in major global markets
Assess and prioritize organizational needs /gaps and opportunities to improve the quality of the company’s information resources
Contribute to the development of an Impact Measurement capability. Build fundamental measurement skills across the integrated business team. Selectively increase and enhance the company’s use of advanced modeling and analytical methods
Enhance organizational capabilities in defining critical business questions, hypothesis development, data sourcing, data integrity, data synthesis and model development
Develop approaches for evaluating Global and Affiliate commercial pilots / experimentation, including impact measurement / ROI
Collaborate with Market Access & HEOR to capitalize on enterprise data sources, panels, and data bases
Align Global Commercial leadership on a longer term vision for the Global Analytics organization to develop predictive analytics, forecasting, and resource allocation assessments for the top Affiliates
Individual contributor role working in collaboration with the Director Capabilities & Analytics and the Sr. Manager of Syndicated & Secondary Data
Potential to manage onshore and offshore resources, as well as external consultants

Director Global Marketing Resume Examples & Samples

Collaborates with internal and external strategic business partners to develop joint marketing strategies, ensuring they are integrated with the plans of other businesses and channels
Continuously drives to innovate coffee marketing portfolio through customer insights, and data
Lead cross-functional and international teams on strategic approach, key tactics, best practices, measurement requirements and evolving trends
Leads integration of financial activities related to marketing, including planning, forecasting and marketing analysis, to drive planning and strategies
Communicates coffee narrative direction to internal and external partners
Identifies new coffee marketing opportunities
Builds and maintains business relationships with strategic partners
Collaborates with global studio, global technology and agency teams to influence roadmaps for global partners
Oversees integration of coffee marketing activities across all marketing channels
Product or brand management at a CPG, QSR or Retail company (10+ years)
MBA and consulting experience strongly preferred (10+ years)
Ability to apply knowledge of multidisciplinary business principles and practices to achieve successful outcomes
Must be able to work in a matrix environment, able to collaborate cross functionally
Strong knowledge of the mobile ecosystem, digital technology platforms, social media and digital marketing
Ability to communicate clearly and concisely, both orally and in writing; including strong presentation skills

Executive Director, Global Marketing, Origins Resume Examples & Samples

Lead the strategic development of the Origins and Dr. Andrew Weil for Origins™ businesses, from conception to execution
12 years + of related marketing experience
Needs to exhibit a keen ability to conceptualize new products, analyze competitive activity, and formulate recommendations to grow the business
Exhibit excellence in execution

Director, Global Marketing Resume Examples & Samples

Ensure that the brand images are consistent across all touch points – both internal and external communications
Develop and align relationships with internal and external parties through regular communication to identify and develop proactive as well as reactive marketing plans
Responsible for both creative services and marketing operations
Manage the global marketing budget and analyze performance metrics to determine ROI and identify marketing voids and opportunities
Working closely with shared service CRM teams
Foster and develop relationships with Fossil marketing team to leverage corporate best practices
Fashion or digital/social media required

Director, Global Marketing, GI Malignancies Resume Examples & Samples

Preparing the global market for the introduction of this new product
Advisory board development and management
Thought Leader engagement
Exhibits & Conventions Planning and Execution
Interactive Marketing
Medical and HEOR Publication Planning
Scientific platform development & tactical execution
Organized customer engagement strategy and tactical execution
Demonstrated ability to work to solutions within complex organizations and markets and leading sub teams in support of key marketing strategy areas
Effective cross-functional leader with proven ability to create brand plans that generate both revenue and operating income. Work effectively with cross-functional partners including research and development, medical affairs, regulatory affairs, manufacturing, health economics. outcomes research, business development & Licensing, market analytics, field sales organization, international and domestic operations, legal, scientific communications, professional education, training and development, health care compliance, etc
Successfully navigate the internal and external environments and deliver value to our customers. Provides commercial input on such activities including, commercial product profile development, , launch readiness reviews, organized customer interactions, market research, competitive intelligence, demand, revenue forecasts, BD&L activities, and agency partner management
Responsible for maximizing physician acceptance, market penetration, profitability, and new indication launch uptake. Provides leadership, support, and expertise to regional and country marketing teams
Minimum of (8) years Pharmaceutical Business experience
Demonstrated leadership experience in development of disease state and product strategy, product positioning, and brand marketing. Strong leadership, problem solving, teamwork, analytical, written/verbal communication, and presentation skills
Experience with collaboration, influencing without authority and working successfully with cross-functional teams
20-25% Travel, including some weekends

Director, Global Marketing Resume Examples & Samples

Develops marketing plans that incorporate long and short range strategic planning, sales forecasting and budgeting
Position will design, implement, and evaluate marketing activities of a product within the appropriate therapeutic area to include: development of the product's positioning and commercial strategy to enhance profitability, implementation of annual tactical plans, and planned reviews to ensure profitability of assigned product(s)
Many of the plans developed will be the baseline that the franchise and other product teams use to set goals for the current year and future years
Position must strategically enact changes as market dynamics warrant, and be able to respond to a broad range of key market conditions
Identifies and detects indicators of potential problems and opportunities within a market; and restates them to develop new perspectives and solutions
Designs market research strategy and overseas its execution; utilizes results of execution to refine marketing strategy and choice/execution of promotion tactics
May provide input to new product development and lifecycle management of the product(s) within the franchise and will serve as key liaison within Alliance partnership
Leads the franchise in the development of product support materials, convention presentations and sales training
Will routinely be required to interpret complex and/or incomplete information from multiple sources to develop original solutions to problems, and direct others to accomplish and implement solutions to these problems
A critical responsibility of the position will be to negotiate winning solutions at a high level for outcomes that are advantageous for multiple organizations/divisions and customers
Negotiation skills will be used consistently in external, cross divisional and divisional interactions necessary to influence others to enact policies, procedures, and strategies that improve the profitability of the franchise
Position must monitor progress against milestones
Reviews status and suggests revisions to or revises plan, priorities, and courses of action to assure objectives are met
Hires and trains managerial departmental staff, evaluates staff performance, and develops goals and objectives for staff
Trains new personnel
Develops subordinates for next level positions
Ensures policies, practices and procedures are in compliance with those regulatory bodies whose jurisdiction legally covers Global Marketing activities
Maintains contacts with key customers and other outside institutions that can help further the interests of the business or the division and to ensure that products and services continue to provide service to the customer
Responsible for ensuring that all marketing efforts and business practices utilized by the department are of the highest ethical standard
The position is primarily accountable for delivering an annual and 5 year brand plan that is realistic, growth based and achievable
The position has virtually unlimited scope (within budgetary guidelines) to accomplish the outlined activities, due to the positions ability to have short and long term impact on the franchise's and division's success

Director, Global Marketing Operations Resume Examples & Samples

Implementation of Marketing Automation and Digital Asset Management tools inclusive of ensuring integration with CRM and analytics tools for reporting
Interface with internal engineering teams on integration of new tools and enterprise system enhancements and new releases
Develop a marketing data landscape that optimizes campaign targeting, lead routing and marketing analytics reporting
Manage analytics and reporting function for marketing department, working with country teams to build dashboards and ensure ongoing reporting and data quality
Serve as the subject matter expert for marketing data requirements and policies and oversee compliance with those policies
Understand CAN SPAM and other marketing regulations and serve as liaison with legal department on compliance
Manage all lead scoring, tracking and routing and implement one lead scoring model globally to improve marketing effectiveness
Proactively lead creative and technical development of customer-facing Marketing solutions and ensure systems, processes and staffing is in place to manage project volume while maintaining quality and improving service levels
Ensure strategy and processes are in place to drive continuous improvement in service and quality levels to improve efficiency in Marketing
Managing team with between 3-5 direct reports, including off-shore resources
Timely delivery of all Marketing products and services
Experience working in a global organization
Background in marketing management, execution and measurement
Skilled in business process analysis, requirements gathering, process/solution design and data modeling/design
Experience working with CRM systems (Siebel, Oracle, Salesforce.com)
Experience working with Marketing Automation Systems (Pardot, ExactTarget, Marketo, etc.)
Experience in marketing analytics and reporting systems (Tableau)
Ability to learn quickly in a dynamic environment
Ability to break down complex problems and develop solutions that increase efficiency
Excellent presentation, writing and receptive listening skills, with the ability to present complex ideas in a concise and objective manner
Team player - able to work with virtual and cross functional teams
Ability to work with deadlines and in a fast paced environment

Director Global Marketing Operations Resume Examples & Samples

Demonstrate superior level knowledge of GamePlan dates & gates and be capable of educating others on the expected outcomes of all key gates
Understand what makes a great Brief and can help improve the Briefing process
Drive working sessions, lead process and manage teams to achieve Category priorities, including driving clarity around roles & responsibilities for Brand teams
Consistently check and adjust process, resources, workload and skill sets to achieve optimum efficiency and results - stay flexible
Work with peers, leadership and Brand Planning to innovate and evolve Gameplan to improve results
Inform senior management of risks, proactively offer solutions and update the team when changes or delays take place
Demonstrate a clear understanding of the Brand Concept Map for your category, with the ability to define the scope or goal of the stories within
Be a strategic thought partner with Brand Leads to clearly express seasonal plans, both for the category and in relation to the larger Brand priorities
Drive workload accuracy (Workfront) and provide up-to-date visibility consistently
Ensure proper process of approvals through Legal, Business Affairs, Procurement, Finance, HR, T&E and other NIKE entities to ensure alignment with NIKE policies
Leverage tools with Ops Management & Technology to drive foundational business structure for category teams
Take the lead to flow information to the appropriate teams, ensuring clarity and execution at a high level. Keep everyone informed
Assist Brand teams to connect all Functions and Geos around Brand priorities, facilitating strong working relationships
Proactively work to solve roadblocks and conflicts between teams, both within the category and across all functions and geos
Assist Category Brand Marketing VP with overall DC and OPEX budget management
Accurately track spending for Brand teams, holding all Functions accountable to the same accuracy
Drive a process of clear expectations, Brand oversight and Functional accountability
Partner with Finance to forecast accurately and provide visibility to Budget status and adjustments

Senior Director, Global Marketing Resume Examples & Samples

Lead the planning and implementation of global strategic plans including market access, marketing and branding strategy and associated brand objectives
Collaborate with regional therapeutic area commercial leads to conduct research and analysis on the US, EU and RoW market, customer, competitors, etc
Prepare assigned brands for successful launch throughout the globe through the development of robust Go-to-Market Action Plans
Establish innovative patient solutions in designated disease areas
Represent commercial on the R&D lead Project Teams (development)
Plan and support implementation of new launches in cooperation with global and regional launch teams
Prepare brand book(s), training manual(s) and key global tactics
Provide appropriate commercial input into the publication plan
Create and maintain relationships with global external experts and thought leaders of key products and targeted disease areas
Monitor execution of marketing/commercial strategies on a global and regional level against plans/budget and challenge to obtain maximum result
Investigate discovery, NTE and business development opportunities to build the NDD product portfolio
Proactively identify and share best practices throughout the organization
Extensive experience in marketing and sales management in the pharmaceutical industry, both domestic and international
Strong background and working knowledge of the US and other regional markets
Experience in working in both a headquarters environment and at country/market level is essential
Proven track record of success gained in pharmaceutical/healthcare marketing positions
Strong strategic marketing skills in the areas of product launches including positioning, execution and maintaining brand discipline
Strong desire to achieve results together with a team in cooperation with other business units and teams
Proven ability to work in a matrix environment
Strong non authoritative leadership and influencing skills
Develops and presents appropriate strategies and solutions
Experienced and effective presenter and a strong personal presence
Excellent communication skills, both written and verbal in English
Master’s Degree (Commerce, Business or Marketing). Alternatively a medical, business, pharmaceutical or science degree with additional commercial education or experience
At least 10 years in pharmaceuticals
Experience in working for a global healthcare company, preferably in different markets, cross cultures on an international level

Director, Global Marketing Innovation Resume Examples & Samples

Set the direction for long-term innovation pipeline including developing innovation strategies in line with corporate goals, leveraging consumer insights, and allocating resources across the portfolio/marketing mix
Scoping, ideation and development of NPD projects for base and expand innovation, including design and concept development
Identify and leverage powerful consumer insights and turn them into wining new products
Identify consumer needs/wants for brand/portfolio and map out marketing strategy to meet current and future trade and consumer needs
Drive harmonization in innovation across country cluster and brands
Drive innovation capabilities and oversee project management
In addition to traditional brand management expertise, it would be valuable if the candidate has spent time in other functional roles such as sales, insights, category management, etc
Global experience/exposure
Leadership of cross-functional team
Passion for innovation
High sense of urgency
Demonstrated team leadership and development
Ability to define root cause factors from data, experience and judgment
Past Marketing Innovation experience preferred

Director Global Marketing Resume Examples & Samples

10 years or more of pharmaceutical and/or biotech marketing experience, with clear expertise in the field of rare disease
Experience working with HCPs, specifically neurologist is a plus
Ability to think strategically and work independently; strong presentation skills
BA/BS degree; Advanced degree in marketing and life sciences preferred

Director, Global Marketing Operations Resume Examples & Samples

A strong understanding of marketing and the creative process on multiple levels including execution
Strong planning and multi-tasking skills
Works seamlessly with teams that are distributed across the world, and external creative agencies
Strong collaboration and communication skills
Able to effectively influence a cross-functional team with various areas of expertise and experience levels
Seasoned problem solver with proven ability to motivate others
Experience in a rapid-growth culture
Able to develop and move projects forward with a high degree of independence and autonomy
10+ years related experience
Occasional travel required
Expertise with advanced project management tools
A great attitude and positive outlook

Senior Director, Global Marketing, Multi Resume Examples & Samples

Establish deep market & customer unmet needs expertise across multi-organ therapy landscape
Develop portfolio growth strategy and roadmap based upon customer & patient insights
Lead Product Management team to develop targeted multi-organ product lines
Interface closely with in-region marketer and cluster/country leads to inform strategy & ongoing commercial success of the portfolio
Oversee execution of new product development programs
Partnering with Regulatory and R&D, ensure on-time, successful launches of new products & geographic expansions
Develop overall evidence strategy & oversee evidence generation for portfolio
Optimize product portfolio offering to enhance profitability & sustainability
Initially lead a team of three with the potential to expand in line with business growth
Minimum of a Master’s degree. MBA preferred
15+ years minimum professional work experience in the medical device/pharma industry preferred
Product experience in marketing, sales, business development, finance, portfolio or program management and/or market research
Expertise in market research, competitive intelligence, scenario planning, information and data management, quantitative analysis, forecasting and building sales/financial/deal models
Significant cross-functional leadership capabilities in a matrix organization with ability to lead, collaborate various stakeholders (functions, regions, country/clusters) and influence without authority
Proven success in driving for results, taking ownership with entrepreneurial spirit to get things done
Excellent written and verbal communication skills, in addition to excellent interpersonal and presentation skills, including significant experience presenting complex business cases to senior cross-functional audiences and executive committees, a must
Experience and skilled at framing and guiding strategic problem solving to inform decision-making, leveraging hypotheses generations, secondary data analyses and other analytical tools. Able to apply these approaches to solving complex and ambiguous problems
Experience working in a strategy/management consulting firm advising senior stakeholders, a plus
ICU or Multi-organ experience a plus but not required

Director Global Marketing Resume Examples & Samples

Responsible for building/leading the process planning with cross functional teams to develop recommendations for optimizing in line asset LCM Plans preparedness, ensuring assessment, selection and endorsement (at the appropriate governance) of appropriate LCM for, Commercial options down to the country level and Developmental options across the organization, thereby maximizing product value and benefits for stakeholders (patients, HCPs, payers)
Partner with G3M teams, regions and affiliates to optimize the integration of life cycle planning activities into brand-indication plans
Partner with the legal team and other relevant functions to provide training and clear understanding of Celgene exclusivity estate and all relevant applicable rules and regulations to internal stakeholders
In collaboration with Market Insights, develop LCM intelligence framework and analogs that provide state of the art options for life cycle planning optimization
In collaboration with Drug safety, Manufacturing and Regulatory Affairs, identify and implement strategies for pipeline and inline assets life cycle optimization
Responsible for surveying the product life cycle landscape to ensure increased Celgene awareness of new and emerging LCM strategies
BA/BS required; MBA preferred. 7+ years industry experience - preferably in both biopharma and generic/biosimilar field - with at least 2 years as member of Affiliate, Regional or Global Leadership Teams
Strategtic consulting and LCM experience a plus, F&BP or Market Insights /analytical background preferred
Expertise with tradeoff decision making to inform marketing exclusivity recommendations across countries, regions and products
Demonstrated initiative, creativity, strategic capability and ability to work with different functions and across geographies in complex, rapidly changing environments
Proven track record in delivering complex messages to internal customers with the ability to have impact and influence
Must demonstrate ability to lead strategically, drive performance, collaborate & teamwork, negotiate and build alignment, operating effectively in matrix functions
Impeccable project management skills and consultative mindset - active listening, asking the right questions
Comfortable creating and adapting processes/frameworks to guide the decision making process
Able to speak to communicate effectively and in a meaningful way to commercial, drug safety, manufacturing/supply chain and regulatory functions
Familiarity with clinical R&D and technical development language a plus (especially concerning drug delivery devices, formulation technologies, and beyond-the-pill service offerings)

Director, Global Marketing, Swine Resume Examples & Samples

Minimum 10 years relevant experience in Marketing and/or Sales
Strong Marketing and Strategic Business Thinking Capabilities
Excellent analytical skills and the ability to work with different sources of information
Excellent verbal and written communication skills, including intercultural, interpersonal and general communication with a natural ability to work in a collaborative team environment
Ability to create, nurture, and drive a collaborative team environment
Proficient in Microsoft Office tools, namely Excel and PowerPoint
Master’s degree preferred
Animal Health and/or swine background
Experience in a global or regional role
Product launch experience

Senior Director Global Marketing Resume Examples & Samples

Leads a global team of marketing professionals to develop and execute marketing strategies across all channels in order to best position our portfolio of products and services into our target sectors – partnering closely with sector, insights, product and commercial teams to ensure success
Maintain and evolve the Global Ingredients brand and standards in alignment with Glanbia group-wide brand objectives
Develop creative, multi-channel approach to engaging and communicating with customers and ensuring the best possible customer experience (e.g., lead customer aquisition, social engagement strategy, etc.)
Manage the marketing function including developing functional strategy and budget, managing resource levels and alignment with rest of organization
Identify need for and manage all external marketing related vendor relationships
Build robust measures and metrics to assess marketing effectiveness
Lead strategy for capturing voice of the customer and identifying and executing on ways in which to improve the customer experience
Operate effectively on a global basis in a matrixed organization
Perform other duties as assigned
Build and manage a team of approximately 5-8 marketing professionals globally
10+ years of experience in marketing or communications roles in global organizations
Previous experience developing marketing strategies, lead generation, campaigns/ platform development across multiple channels in a B2B environment
Organizational insights and emotional intelligence to work effectively in highly networked, globalized business organization. Ability to provide a high level of service to internal and external customers
Strong strategic thinking capabilities
Knowledge of and experience developing and executing marketing strategy across all key channels and platforms
Knowledge of ingredient space including competitive landscape and key trends is a plus
Knowledge of key sectors relevant to Glanbia Global Ingredients
Ability to craft compelling customer-facing materials and develop a team of professionals able to do the same
Knowledge of key industry research/information sources and primary and secondary research techniques
Ability to effectively collaborate in a matrix environment with other senior leaders across the organization – e.g., with commercial, product management and R&D organizations – on a global basis
Ability to attract and develop strong team of marketing professionals

Director, Global Marketing, Lymphoma Resume Examples & Samples

Optimize the commercial potential of Revlimid in Aggressive Lymphoma through the development of strategic marketing plans
Global Marketing representation on Revlimid Global Project Team. Work on global strategy, positioning, messaging and brand imagery in collaboration with global directors and regional marketing leads
Develop fast-to-market commercialization strategies for Revlimid in Aggressive Lymphoma, execute pre-launch planning, create long-term life cycle plan in specified disease area
Complete market opportunity assessments in the specified disease markets and make recommendations on life cycle management with the most significant commercial or strategic importance for Celgene
Set assumptions for, review and validate global sales and resource forecasts, initiate relevant Market Research projects to inform strategic brand plans, and performance tracking
Partner with business intelligence and ensure Celgene strategically differentiates our product relative to competitors
Develop partnerships with key external stakeholders in the Lymphoma global market
Partners with Global Medical Affairs lead on publication planning, IIT, KOL and Med Education strategies
Partners with Global Market Access as a lead in development of the value proposition and price and reimbursement strategies
BA/BS required; MBA/graduate degree strongly preferred. A minimum of 7 years industry experience with 4+ years of Global and Affiliate marketing/equivalent experience, preferably 2 -3 years in Hem/Onc. Sales/sales leadership & other commercial/analytical background preferred. Launch experience preferred
The ability to represent the global team independently through frequent contact with affiliate partners
Experience in delivering complex messages to various internal and external customers with a track record of effective and influential presentations
Demonstrated initiative, creativity, strategic capabilities, and ability to work effectively in complex, rapidly changing environments
Strong project/process management skills combined with managing multiple tasks/effective prioritization
Successful candidate should have at least 6 years industry experience with 4+ years of marketing/equivalent experience, preferably 3 years of hematology experience, either in Global and Affiliate roles. Sales/sales leadership & other commercial/analytical background preferred
Ability to demonstrate Celgene Corporate Values through passion for the patient, courage to face our challenges and the unknown, trust in our words and our actions and excellence in delivering exceptional results

Director, Global Marketing Resume Examples & Samples

Interface with internal stakeholders including senior leadership, commercial and product leaders, to set the Marcom strategy and priorities for the business
Manage regional internal resources – Marcom generalists - as well as creative, tradeshow, and demand gen resources - to execute the strategies and initiatives that are critical to growing the business
Oversee Marketing Communications and other duties as assigned to support critical business objectives
Work effectively with senior leadership as an adviser, critical resource and change agent and work seamlessly with colleagues in other businesses and other regions
Lead the transformation of Marcom practices along with creation and staffing of a newly integrated Marcom team with the objectives of improving service and quality, reducing costs, and migrating toward more contemporary practices such as digital, ePresence and social media
Support efforts through Marcom and Public Relations to drive and manage Arconic’s brand
Evaluate and develop talent, and hold team members to high standards
Drive continuous improvement and seek ways to do things better, faster and more efficiently
Minimum of 10 years of experience in a Marketing Communications position
Minimum of 5 years of management experience
Experience with P&L’s
Experience developing and executing Digital Marketing or Social Media plans
Employees must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position
M.B.A from an accredited institution
Experience with B2B Marketing
Experience leading international teams
Have experience working with and managing outside agencies, particularly advertising and public relations firms

Director Global Marketing & Customer Master Data Systems Resume Examples & Samples

Developing MDM strategy, policies, and procedures in compliance with legislative and business requirements
Providing Master Data Management subject matter expertise and insight on processes, tools and organizational impact
Owning ETL Strategy and Toolsets (IBM datastage/Talend)
Conducting business process, content and information management assessments and inventories
Interfacing with business, IT and vendor resources
Technical experience integrating all facets of ETL, match/merge and data reduction techniques in a dynamic data environment
Knowledge and experience of working with cloud technology (eg AWS)
Experience of Oracle 12c or later database
Excellent communication skills: both written and verbal
Strong facilitation and presentation skills
Ability to work on multiple projects and activities at a time and manage multiple stakeholders
Strong interpersonal skills and ability to integrate well into internal and client teams

Director, Global Marketing, Bumble & Bumble Resume Examples & Samples

Leads the conception, development and implementation of innovative and trendsetting marketing strategies, product concepts, and promotional programs for the Bumble and bumble Styling Business in order to drive business globally and reinforce brand equity
Coordinates across departments to build inspirational content across social, digital, print, and all mediums etc. Works closely with Applied Marketing and Digital Marketing to develop highly engaging activation plans
In partnership with cross functional teams, ensures timely launches of marketing initiatives within budget and COGS targets
Compiles and analyzes market intelligence/competitive information and makes recommendations to seize market opportunities for 3-5 year innovation calendar planning
Leads total brand analyses and initiatives, such as sku rationalization / discontinuation strategy, portfolio analyses, domestic and international pricing strategy and related competitive analyses
Collects and analyzes sell-through trends, category shifts, COG changes, etc. and recommends shifts in programs as needed
Works to coach, develop and mentor Assistant Manager on the team, reporting directly in to Director role
Works closely with the rest of the Marketing team and always maintains a team-building attitude
The job requires an individual with an understanding and passion for fashion and beauty, with a strong sense of personal style, while maintaining a rigorous business and financial discipline
Strong strategic and analytical skills. Creative ability to think outside of the box for new, better different approaches in both product and commercial activations
Strong people management skills to coach, mentor and develop Assistant Manager on the team
Position requires 8+ years of Marketing in the Beauty industry gained in one of the industry leading companies. Relevant product marketing experience required
Hair care (professional or mass) experience preferred
Global Marketing / Development Marketing experience a plus. Selective/prestige markets experience a plus

Director, Global Marketing Resume Examples & Samples

Develop Branded and Unbranded Consumer Promotional Campaign Platforms including Creative Concept, Messaging, Media Plan and Digital Strategy Development, execution and measurement
Collaborate with a cross-functional group of fremanezumab team members and the external partners to lead the creation and delivery of a patient engagement and advocacy strategy
Develop and execute a technology strategy involving social media, unbranded technology platforms, and e-connect tools (e.g. apps) to engage & build relationship with patients
Work with Teva US Patient Services to establish a patient access and support services program
Develop a patient education platform and collaborate with public relations and patient advocacy organizations to devise a dissemination plan
Manage the Consumer promotional budget and support development of the annual Brand Plan, AOP, and Go-T0-Market strategy plan
Organize consumer research and ensure insights are pulled through promotional materials
Minimum 10 years of industry experience in biotech/pharmaceutical products
A minimum of 7 years in-line marketing/ brand management or in a global marketing role
A minimum of 4 years in-line consumer experience with direct oversight of DTC campaign management
Understanding and utilization of technology and social media for engaging and educating patients
Experience working within a matrix team
Experience developing and executing tactical programs for support of a launch or in-line brand
Therapeutic area experience (migraine)
CNS
Use of social media and technology to engage and educate patients
DTC Campaign management and development

Director, Global Marketing Ops Resume Examples & Samples

At its core, the Global Marketing Operation Director will define and drive the adoption of the best operating rhythm to support all aspects of the Global Marketing Operation, including the delivery of integrated campaigns
That person will also work with Product and Analytics to continually develop capabilities for the Marketing team to be more effective and efficient at acquiring, engaging and converting customers
This individual will
Strong Planning, Organization & Project Management: Attention to detail and ability to lay out tactics vs. timeline vs. strategy and recommend prioritization and changes to plan to optimize results. Experience balancing numerous competing priorities and demands
Thought and People Leadership: A collaborator with strong influencing skills to ensure stakeholders implement plans and deliver results
Strong Analytics Background: Proven success in analytics for strong measurements and development of insights with clear “so what's”. Well versed in assessing and communicating marketing investment decisions
Effective Communicator: Track record of presenting high priority topics to executives and peers. Ability to develop quick and high quality analyses and presentations using advanced Excel and PowerPoint skills
Proven Manager: Experience managing, developing, and motivating direct and cross-functional teams
Ability to Deal with Ambiguity & Change: Ability to quickly recommend re-prioritization of tactics based on changing business needs or business results gaps. Also ability to make recommendations with limited data, using what data we have and strong marketing/strategic intuition
Strong bias for action, team-first, positive attitude, self-starter
Must be motivated to work hard in a fast-paced environment. An independent self-starter with a detail-oriented approach to work
The ideal candidate will possess 8+ years of marketing experience, with a mix of strategy, plans development, execution and project management
Strongly prefer candidates with strong digital marketing expertise who also come from customer & marketing-driven companies with strong cadences & processes to manage the business. Preference for marketing candidates from top-tier retailers or CPGs

Associate Director Global Marketing Resume Examples & Samples

Understands the healthcare business environment including federal, state and local governments, payers and managed markets, distribution channels, and pricing strategies
Understands statistical methods and models and apply statistical knowledge to understand research studies and their impact on marketing programs
Monitors and manages marketing activities within budgeted constraints and understands the fundamental aspects of financial performance
Identifies, analyzes, and translates product, brand, customer, consumer, and competitive information into the development of market plans
Develops and articulates effective marketing strategies that provide impact, are executable, easily communicated, and clinically/financially supported for areas of responsibility (product/indication/channel)
Demonstrates ability to segment a market, select optimal target audiences and position effectively for the target segment
Creates high-impact promotional material that supports strategic objectives
Manages advertising, promotion, and medical education projects within assigned budget
Continually evaluates and applies knowledge of the effectiveness (share impact/ROI) and efficiency (expense control) of promotional tactics
Effectively manages projects to deliver high-quality work product in a timely fashion to meet deadlines and commitments
Ensures that regulatory guidelines are followed
This visible role requires outstanding interpersonal skills and the ability to work in a deadline-driven environment
This position requires strong leadership competencies, specifically in terms of influence management, effectively gaining consensus for new approaches, managing through ambiguity and effectively handling multiple stakeholders
Must demonstrate ability to work as part of a team, but also be a self-starter with the ability to work independently and with minimal supervision
Demonstrated expertise in organizational change management and culture change is strongly preferred
Strong written and oral communication skills with experience in presentation development are required
Outstanding interpersonal skills with emphasis on leadership, relationship development and influence skills
Strong attention to detail - ensures accuracy of communications
Skilled at planning, project management, time management, communicating, decision-making, organizational relations
Achieve results through people (matrix organization)
Achieve the respect of peers and management for their level of knowledge, insights, contribution, engagements and delivered results
Ability to engage with, achieve results through and motivate Area and Affiliate Brand Team leaders
Willingness to travel at least 30-40%
Knowledge of applicable regulations and standards affecting Pharmaceutical Products
Multiple therapeutic experiences
Multiple experiences within commercial (Brand, MHC, Sales, BD, NPD)
Management experience preferred (direct reports or cross-functional team)
Understanding of attributes of other functional areas and impact of relevant decisions. Knowledge of marketing concepts within strategic planning process
Understanding of principles of market research to draw valid conclusions
Experience and proven track record in Onco-hematology

Director, Global Marketing, Adcetris Resume Examples & Samples

Knowledge of Hodgkin lymphoma required. Knowledge of ADCETRIS desired
Knowledge, planning and organizing, building positive working relationships, cultural sensitivity within a global team,
Ability to make recommendations based on customer need, good negotiation skills and active listening

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