Director, Retail Marketing Resume Samples

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L Herzog

Lonie

Herzog

237 Garrick Gardens

San Francisco

+1 (555) 845 9750

237 Garrick Gardens

San Francisco

Phone

p +1 (555) 845 9750

Experience Experience

Detroit, MI

Director Retail Marketing

Detroit, MI

Farrell LLC

Detroit, MI

Director Retail Marketing

Presents marketing plans, promotions and strategies to retail accounts and works with merchant and marketing teams to execute
Develops retail marketing management platform and rollout plans
Develops and executes comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of organization
Develops and manages retail marketing operating budget
Establishes strategic marketing plans to achieve corporate objectives for retail products
Lead in the development of the overall retail marketing MWB plan in accordance to the annual retail marketing plan for the market
Establishes and maintains a consistent corporate image throughout all product lines and promotional materials

San Francisco, CA

Director, Retail Marketing

San Francisco, CA

Legros-Walter

San Francisco, CA

Director, Retail Marketing

Manage retail sales information provided by Licensees (create and maintain Top MLB retailer lists by category, channel, and licensee)
Enhance and develop existing relationships with retail buyers and senior management in order to expand product assortments
Analyze data (from a variety of sources; not just royalty reporting systems) to provide key business insights for use in development of future programs
Develop and manage oversight of Retail marketing and promotional campaigns
Develop and manage the monthly in-store communication package to support activation and sales opportunities
Develop, recommend and manage strategic marketing plans for the Retail line of business in collaboration with retail leadership
Provide ideation of creative concepts and build key sales presentations for key retail accounts and internal Senior Management team

present

San Francisco, CA

Executive Director, Retail Marketing

San Francisco, CA

Mertz LLC

present

San Francisco, CA

Executive Director, Retail Marketing

present

Demonstrated success in managing a complex workload with multiple priorities and tight deadlines with a focus on measuring results and improving performance
Develop and manage marketing plans to win share within priority segments, including our major University marketing initiatives
Research and provide analysis on competitor promotional, seasonal and retail programs
Manage marketing budget for national promotions, retail marketing and university marketing
Big picture thinker that can drive change, championing a vision and bringing it to live by executing short, medium and long term tactical plans
Lead overall retail marketing vision and strategy to drive consistent, strong business results with primary focus on growing XFINITY store awareness and driving retail traffic
Flawlessly execute our national promotions, leading strategy, go-to-market and results tracking/analysis. Coordinate closely with consumer marketing peers, sales channels, marketing communications and field marketing

Education Education

Bachelor’s Degree in Initiative

The Ohio State University

Bachelor’s Degree in Initiative

Skills Skills

Excellent communication skills with attention to detail and the ability to develop and deliver clear and consistent messages across many different stakeholders
Deep knowledge of retail business including retail marketing tactics, promotional partners/packaged goods, home entertainment, and consumer products
Solid strategic thinking skills to translate business objectives into actionable marketing plans
Strong pitching and negotiating skills with the demonstrated ability to close large deals
Ability to collaborate and communicate effectively with all cross divisional stakeholders (ability to unite disparate groups behind a common cause)
Commercially aware individual with proven ability to identify and drive strategy
Ability to speak a regionally relevant second language
Ability to think strategically about the changing marketplace and consumer shopping patterns
Comfortable dealing with senior management and international contacts
Ability to work with confidential and sensitive information in a discrete manner

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15 Director, Retail Marketing resume templates

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Director, Retail Marketing, Gap Brand Resume Examples & Samples

Responsible for developing 52 week North America marketingpromotional calendar
Develop strong seamless partnership with North America StoreOperations team
Partner closely with global marketing leaders across BrandManagement, Media, Visual, Marketing Operations
Strong analytical skills with experience of deliveringmarketing programs that deliver high ROI
Ability to partner closely with Finance, Merchandising andInventory Management on retail promotional planning to provide all requiredfinancial data including Quarterly/Monthly/Weekly sales and traffic, as well asall industry data (NRTI /SRTI), to inform marketing planning and decisions
Liaison between GOL, Outlet and CRM to make brand strategiesacross all channels and maintain and drive channel alignment
Consumer Insights – ad hoc and consumer panel, inpartnership with Corporate Strategy CI team
Stays abreast of competitor, retail and promotional innovation,with experience in retail
Ability to provide leadership to a lean, strong team of 2-3people
Negotiating Skills/Relationship Building
Leadership Presence
Deep retail knowledge
At least 10 years experience in marketing, store operationsor retail planning
Extensive experience with annual, seasonal and weeklymarketing planning preferably in retail
Significant experience in working with, and leadinghigh-performance cross-functional teams to deliver complex programs
Strong retail and apparel knowledge and experience
Experience working in a fast-paced, creative environment

Senior Director, Retail Marketing Resume Examples & Samples

7 years strong direct retail marketing experience and marketing team management and performance optimization
Series 6 & 63
Retail Marketing skills
Great people skills
Relationship Management skills
Very strong business acumen

Director, Retail Marketing Resume Examples & Samples

Work within Fox account Team Selling structure to identify and maximize revenue opportunities with retailer account base
Ensure key placement, higher frequency of consumer awareness and sell through of movie product via creation of account specific point of purchase material, negotiation of 3rd party partnerships and execution of custom programs
Contribute to strategic account plans, focusing on marketing / sales initiatives vs. the competition by account
Identify tools / platforms & new technologies to innovate and reach the consumer at retail for brick & mortar and online
Coordinate with the digital team to leverage online promotional opportunities, social media and mobile platform to benefit our retail strategies
Provide ideation of creative concepts and build key sales presentations for key retail accounts and internal Senior Management team
Identify cross promotional synergies with CPG, licensing partners and theatrical as applicable to each retail account
5+ years experience in Retail Marketing or Consumer Packaged Goods preferred
Collaborative team player with a strong work ethic
Proficiency with MS Office Software (Word, Excel, Powerpoint)

Director, Retail Marketing Resume Examples & Samples

Support the Retail Development team with marketing strategies, pitch/presentation materials and seamless execution of programs to drive product sales at retail, with a focus on key Nickelodeon retail accounts
Continually work to elevate Nickelodeon Retail Marketing strategies by suggesting and testing innovative/new media, staying informed on shopper trends, conducting research and analyzing data, etc
Accompany the Retail Development at meetings as needed to effectively present marketing programs
Oversee team of two and manage the day-to-day as they work with retail contacts and internal teams to ensure smooth submission and execution on all marketing requests at account level (i.e., signage, roll-out schedules, digital banners and assets, ancillary media including TV and social, GWPs, etc.)
Initiate the retail creative process by working directly with Nickelodeon Creative Resources (NCR) and Nickelodeon Creative Advertising (NCA) to ensure kick-off of creative development and proper approval of all marketing materials by internal and external teams
Lead all internal and external marketing communications (i.e. retail calendars, one sheets) and make sure that all materials are distributed internally so that teams are well versed on initiatives
Manage the Retail Marketing budget, including oversight of all PO and invoicing
Oversee outside creative/marketing agencies with any support and execution tactics
Manage the media and ancillary promotional requests for key account and ensure that all requests are submitted in a timely manner
Potential to take on cross-department retail/CP projects outside of key accounts
Strong experience with PowerPoint, Keynote, Excel, etc. Photoshop/Illustrator
7+ years experience in licensing, consumer products, marketing, entertainment or related field
Working knowledge of entertainment and/or retail industry
Social media and technology savvy
Excellent creative writing and grammatical skills; copy writing and review skills
Keen eye for design and copy
Strong experience with PowerPoint, Keynote, Excel, etc. Photoshop/Illustrator, if possible
Understanding of financial statements and forecasting
Creative team player with high energy and a passion for product, entertainment, and marketing
Sound judgment to effectively elevate strategic concerns to senior management in a timely and accurate manner
Ability to develop strong working relationships with management and external resources. Strong knowledge of cross team calibration

Director, Retail Marketing Resume Examples & Samples

Partner with head of field, retail CORE team and head of visual merchandising on envisioning and bringing to life the store experience of the future
8-10 years retail marketing experience with fashion and/or iconic brand
Deep passion for retail marketing and being a key partner to the field team organization
Excellent annual and seasonal retail marketing strategy development and execution experience and skills
Experience in launching new stores
Windows and in-store marketing experience
Strong promotional ideation/concepting and experience with local store marketing/community marketing/events
Ideally, some experience with retail-based brand ambassador-type programs
High comfort level and ability to powerfully thought partner with senior leadership team members
Experience working with/acting as key contact for store operations/field organizations
Demonstrated ability to think strategically, understand business challenges and recommend effective implementation plans designed to drive results
Experience with and passion for creative development and effectively working with creative teams
Strong verbal, written communications and presentation skills
Strong leadership, teamwork and project management skills, including demonstrated track record in managing complex projects across functional lines
Quick learner and resourceful; able to “do more with less” and prioritize effectively
Strong people manager with demonstrated ability to develop talent
Comfortable with operating in a fast-paced environment and dealing with ambiguity
Knowledge of the Sports/Fitness/Outdoor industry, athletic experience or interest a plus

Director, Retail Marketing Resume Examples & Samples

Develop, create and Implement retail marketing initiatives and platforms with key retail partners across all product categories in an effort to generate incremental sales, increase store traffic and highlight Brand MLB in store
Build brand awareness and increase presence of Brand MLB at retail
Collaborate with licensees to ensure alignment on key marketing initiaves and MLB platforms
Communicate on a weekly basis with retailers in an effort to garner and share specific retail sales data as well as deliver up to date information on all MLB activities
Work closely w/ all Consumer Products category managers to remain current on all product offerings
Enhance and develop existing relationships with retail buyers and senior management in order to expand product assortments
Research and develop new channels of distribution and retailers that are currently underdeveloped or not carrying MLB merchandise
Develop power point decks, collect research and compile product information to support MLB presentations at Retail
Manage project timelines, budgets and creative process for respective marketing initiatives
Track sales results and provide ROI information for retail programs
Manage retail sales information provided by Licensees (create and maintain Top MLB retailer lists by category, channel, and licensee)
Approve retailer and licensee ads for regular season, jewel events and hot markets
Work with Legal and Quality Control depts. on promotion rules & regs, retail contracts and ad approvals
Work with outside agencies to develop strategic marketing plans, logistics/fulfillment and activations to support retail initiatives
Collaborate with PR, Digital and social teams to enhance and broaden reach of promotional efforts

Executive Director, Retail Marketing Resume Examples & Samples

Own the strategic vision for our major promotional and retail programs, developing the short-, medium-, and long-term roadmaps for these programs to achieve traffic and sales objectives. Responsible for driving key business metrics such as year over year net adds and market penetration within key segments
Flawlessly execute our national promotions, leading strategy, go-to-market and results tracking/analysis. Coordinate closely with consumer marketing peers, sales channels, marketing communications and field marketing
Develop and manage marketing plans to win share within priority segments, including our major University marketing initiatives
Lead overall retail marketing vision and strategy to drive consistent, strong business results with primary focus on growing XFINITY store awareness and driving retail traffic
Direct annual and seasonal retail marketing planning and execution based on overall brand seasonal strategies taking into account unique needs and opportunities of retail stores. Includes partnering across the business to guide paid media, digital and direct marketing programs that drive growth and lead generation/acquisition
Serve as strategic lead and subject matter expert for promotional and retail marketing efforts across the organization, advising and partnering with marketing communications, media, customer experience, field marketing, direct marketing, and others as needed
Research and provide analysis on competitor promotional, seasonal and retail programs
Manage marketing budget for national promotions, retail marketing and university marketing
10-15 years of retail marketing experience in a business-to-consumer environment, passion for promotional and retail marketing to drive topline business growth
Deep experience with retail marketing strategy development and execution
Big picture thinker that can drive change, championing a vision and bringing it to live by executing short, medium and long term tactical plans
Proven track record working with and influencing cross-functional teams, as well as establishing an internal network of relationships at all levels of the organization to drive results
Self-starter with the ability to work independently and thrive under pressure in a fun but fast paced and changing environment
Excellent verbal and written communication skills, with a strong executive presence

Director, Retail Marketing Resume Examples & Samples

Leads Talbots retail marketing vision and strategy to drive awareness/traffic/conversion/sales
Responsible for the timely development/delivery of high impact, cost effective omnichannel marketing plans
Lead and collaborate with the cross-functional team in the development of all Retail Marketing initiatives
Partners with key Business Leaders on business analyses, insights, and go-forward recommendations
Responsible for all promotional planning/communication/execution/measurement
Partners with the Creative Team to develop compelling creative the differentiates these businesses
Partners with Visual Merchandising to develop elevated branded store experiences
Partners with Store Operations to deliver guidance, training, tools for elevated execution
Partners with eCommerce to ensure channel continuity in messaging, presentation, promotions
Oversees the development/delivery of innovative marketing for new store openings/transitions
Leads the development and execution of key national/local brand events in partnership with Field Teams
Responsible for managing and developing two Marketing Managers
Passion for retail marketing and delivering elevated seasonal consumer experiences to retail
Quantitative ability to manage budgets and analysis
Proficient in Macintosh and Microsoft Word/Excel/Outlook and digital marketing

Director, Retail Marketing Resume Examples & Samples

10- 15 years of retail, marketing, promotions or packaged goods experience with significant experience creating large scale programs
Strong relationships with senior level executives at the major Australian and/or Southeast Asian Key Accounts
Ability to collaborate and communicate effectively with all cross divisional stakeholders (ability to unite disparate groups behind a common cause)
Excellent presentation skills with executive presence & leadership
Native English ability required
Ability to speak a regionally relevant second language a plus

Director, Retail Marketing Resume Examples & Samples

Develops, executes and measures a marketing plan that is included in the overall global retail strategy focused on growing revenue, increasing the number of retail futures accounts and creating product specific campaigns
Deep understanding of self-directed trader customers – including determining the most effective ways to connect, reach and effectively communicate with these clients
Work with the Marketing department of our retail brokerage customers to increase the distribution of futures educational content in their marketing and communication efforts and develop joint marketing activities
Create product campaigns/communications to meet organizational needs
Work with our Digital Marketing team to create and maintain tools for brokers (microsites and apps), paid search, display advertising, social media, web content strategy to promote the why, what and how of futures for active individual traders
Leverage International Marketing teams to localize our efforts
Develop CME Group presence for industry and brokerage partner events
Partner with our Retail Sales and Corporate Communications teams to find and leverage additional partners to promote the benefits of futures
Oversee budget for retail marketing efforts globally
Ensure tracking of marketing efforts/campaigns of CME Group and its brokerage partners
Lead research studies to gather client insights into active individual traders
12+ years of integrated marketing experience to active individual traders – experience within the online retail brokerage community is strongly preferred
Strong understanding of the ecosystem - active individual traders, brokerage partners and competitors
Hands on experience in managing lead generation marketing programs for an online retail broker
Extensive practice in implementing digital marketing programs leveraging the latest technologies, media and marketing automation tools to develop effective communication with retail targets
Comfortable in a global, matrixed organization and working in cross functional teams
Experience in analyzing and presenting marketing performance data to improve marketing performance and approach
Outstanding organizational, communication, interpersonal and relationship building skills
Strong ability to partner and maintain positive working relationships across internal teams and external customers/agencies/vendors
Proven ability to make decisions, manage projects and meet strict deadlines
Inspirational team leader that can gain the support and efforts of stakeholders teams and task owners
Proactively offers solutions, promotes and sell ideas persuasively, projects a positive professional image, works through conflicts, works effectively under stress, and operates independently to respond to change and ambiguity

Director Retail Marketing Resume Examples & Samples

Establishes strategic marketing plans to achieve corporate objectives for retail products
Develops and executes comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of organization
Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on retail marketing opportunities
Oversees the creation of creative and profitable account-specific marketing plans, promotions, advertising and marketing communication strategies
Presents marketing plans, promotions and strategies to retail accounts and works with merchant and marketing teams to execute
Oversees and evaluates market research and adjusts retail marketing strategy to meet changing market and competitive conditions
Develops and manages retail marketing operating budget
Plans and oversees advertising and promotion activities including print, online, electronic and social media
Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets
Establishes and maintains a consistent corporate image throughout all product lines and promotional materials
Bachelor's Degree in marketing
Minimum 7 years related experience
Proficient with Word, Excel and PowerPoint
Ability to build and maintain relationships with internal and external partners

Director, Retail Marketing, Bumble & Bumble Resume Examples & Samples

Must have ability to think strategically and to conceptualize and implement new ideas
Must have the strong analytical skills and detail orientation required to manage highly complex categories, programs and retailer initiatives
Requires strong problem solving capabilities and ability to work independently
Requires strong oral and written communication skills, as well as interpersonal and team building capabilities with internal functional groups as well as with external partners
Bachelors degree; MBA preferred
8+ years Marketing experience with a proven track record in North American Marketing and solid exposure to Sales
Salon industry experience strongly preferred

Director, Retail Marketing Resume Examples & Samples

Develop, recommend and manage strategic marketing plans for the Retail line of business in collaboration with retail leadership
Incorporate market data into the strategic planning process through a deep understanding of the communities served by the bank
Stay apprised of marketing trends/data. Bring forth and participate in activities that promote progress within the line of business
Develop and manage oversight of Retail marketing and promotional campaigns
Collaborate with Retail leadership to develop and maintain a disciplined process to track, analyze and report marketing spend with an emphasis on performing within budget and driving a positive return on investment
Partner with Retail Product Development to research, design, launch, and evaluate new and existing retail products and services
Oversee and approve of Retail client communications
Partner with Retail leadership to develop and manage a process to measure the client experience throughout all Retail channels
Partner with Retail leadership to develop and oversee a channel management strategy focused on client satisfaction and revenue generation
Develop and monitor client surveys and satisfaction scores
Actively participate in the entire banking center network planning process with the following concentrations
Build a culture of risk management by ensuring team members adhere to established compliance regulations and approval process

Director, Retail Marketing Resume Examples & Samples

Develop and activate retail and marketing strategy (work directly with VP)
Develop and manage the monthly in-store communication package to support activation and sales opportunities
Own and drive the trade planning calendar by partnering with retail marketing and functional input teams
Develop and deliver direct retail marketing campaign programming, creative brief and communications on time and with excellence
Collaborate with ecommerce/digital marketing to deliver cohesive and coordinated consumer communication and promotional strategies and tactics
Develop, execute, optimize and evaluate mall/local/store marketing opportunities ensuring they fall within financial budgets
Coordinate with retail marketing, operations and merchandising teams to deliver effective field communication and direction while seeking continuous improvement opportunities
Provide direction and support for emerging Canadian and Latin Americas retail
Bachelor's Degree in Marketing preferred
Clearly defined retail marketing background and working knowledge of marketing creative process
7-10 years of progressive retail marketing experience is required
Comfort level with working independently and cooperatively lead a diverse group with a bias toward action
Experience delivering effective and innovative retail marketing strategies across various medias
Ability to manage multiple direct reports
Proven budget development and management experience
Proficient in Microsoft Office (Word/Excel/PowerPoint)
Must be incredibly detail oriented
Extensive experience running large dollar, digital and direct mail budgets
Experience in managing multiple partners, service providers and agencies
Full price/off price retail store experience
Global organization experience a plus
Strong and effective creative project management and ability to lead and direct outside resources
Ability to travel up to 25%, some evening and weekend work is required

Director, Retail Marketing Resume Examples & Samples

Responsibilities will include the ownership of the retail marketing roadmap
Management of the retail marketing budget; acting as a liaison with brand advertising & global events
Partner with retail communications & L&D to ensure marketing initiatives are executed with excellence in-store
Train, development and lead a team of two, while working with cross functional marketing, merchant, & visual partners
Bachelors Degree is required
Minimum of 7 years Marketing experience, preferably in a retail environment
Experience with tourism marketing
Outlet/Off-Price Marketing preferred
Strong visual communication skills ie: Power Point, Excel
Ability to prioritize, and multitask effectively
Strong analytic and project management skills
Critical thinking and analytical problem-solving skills

Director Retail Marketing Resume Examples & Samples

Develop an annual retail marketing plan and quarterly ISC calendar for the market, supporting both the global brand priorities and category needs of the BUs
Lead the collaboration between the VM planning and Retail Marketing Omni Channel team to determine how marketing campaigns and ISC materials “come to life” at retail by developing monthly ISC plans
Lead in the development of the overall retail marketing MWB plan in accordance to the annual retail marketing plan for the market
Lead in the formulation and execution of the monthly retail marketing communications plan
Facilitate the internal and external communication of the developed retail marketing plans within the organization
Lead conversations to influences global brand marketing and global CTC Omni Channel Retail Marketing on the Market’s retail marketing needs together with respective BUs
Leads the process of plan monitoring and tracking all retail marketing activities
Manage and maximize all key vendors partners, including but not limited to: Props, POP, Retail Activation, etc. to ensure that the partnerships are maximized
Develops retail marketing management platform and rollout plans
Work with the Regional Sales team in resolving issues related to retail store development, in-store communication and visual merchandising activities at regional level
Manage and review budget for POS project and trade marketing activities
Provides strong leadership for horizontal as well as vertical reports
Sets performance plans with each direct report
Excellent verbal and written communication skills (both English and Mandarin)
Strategic mindset with strong executional abilities
Excellent leadership and cross functional management skills
Ability to build and inspire a talented team
Proven ability to train, develop and retain talent
Excellent skills in motivating, coaching and engaging teams
Ability to plan, prioritize and organize
Proactive with a positive attitude
Minimum 8 years’ experience in retail planning/management with leading consumer goods company
Knowledgeable about China sports and international sports. An interest and desire to participate in and learn about sports i.e. a sports enthusiast
University Degree or above. Preferably in a marketing or communications related discipline
Passion for sports

Director, Retail Marketing Resume Examples & Samples

Develop and cultivate top to top relationships with all major collegiate retailers as well as relationships with licensed buyers
Responsible for leveraging and implementing macro (national and regional) collegiate retail marketing programs that increase the amount of collegiate merchandise sold generally, and CLC institution merchandise specifically. Oversee the sell-in and sell through process of these programs
Work closely with the Apparel and Non-Apparel Divisions to ensure close working relationships with the key licensees. Partner to develop strategic plans with licensees and retailers to impact the retail market for CLC member institution merchandise
Oversee the day to day communication with major retail buyers and other retail marketing/support staff
Travel to retailer buying offices (regional and national), trade shows, and industry events to carry out job functions
Work with New Business team on determining strategic direction and plan for new retailers entering the collegiate market
Oversee the coordination of all retail-related trade show meetings; assist with overall trade show strategic planning
Strategically plan Retail Partner Summit
Analyze output data from On-line Royalty Reporting System
Maintain and deliver Retailer Insights Deck to key retail buyers
Manage the Retail Development Staff
Will work closely with/collaborate with Partner Services on schools’ goals
Quantify the size and growth of key licensed products programs/categories at retail within all distribution channels and specific retailers
Identify retail channels and retailers within those channels that need targeted growth plans and work with licensee dept and marketing to develop plans to grow business
Analyze data (from a variety of sources; not just royalty reporting systems) to provide key business insights for use in development of future programs
Metrics/progress tracking for responsible initiatives
Four year college degree required
Background in sports or consumer products retail with minimum of 7 years of experience
Preferred buying experience in licensed products category
Knowledge of retail distribution channels and existing relationships with accounts
Proficient in computer software including Microsoft Word, Excel, PowerPoint and Outlook
Required Travel 15 %

Senior Director, Retail Marketing Resume Examples & Samples

Develop and implement branding strategy and tactical planning for assigned property
Develop and execute sales generation strategies that improve traffic and sales
Develop annual budget, monitor revenue and expenses and adjust as needed to meet or exceed NOI goal
Hire, direct, manage resources for development of creative/advertising campaigns
Create, direct, monitor media plan. Direct media buying agency and implementation of plan
Direct website development and creative presentation
Manage and monitor social media
Plan and execute online marketing programs
Establish programs to increase and expand databases
Monitor on-site signage to ensure execution at the highest level (barricade graphics, marketing signage, common area merchant signage)
Direct and execute merchant communications and support programs
Direct Public Relations strategy and implementation including approval of press releases and targeted media outlets; monitoring / reporting of results
Develop and manage shopper loyalty programs
Generate and manage promotional relationships with local attractions and other organizations
Create and manage relationships with tour operators, hotel partners, group sales professionals, Chamber of Commerce tourism council and other appropriate third parties to ensure assigned property is effectively marketed to both domestic and international tourists
Manage placement and execution of tourism advertising and collateral
Minimum of 4 years’ experience in retail or entertainment marketing
Proficiency in Word, Outlook; basic skill in Excel
Competence in social media navigation - Twitter, Instagram, Facebook and so on
Ability to supervise website management
CIM does not accept unsolicited resumes from Agencies. Any unsolicited resumes received from Agencies will be considered property of CIM and no fees will be due or paid. If you wish to become an approved Agency with CIM or any of its Affiliates, please contact a member of the CIM Talent Acquisition Team
Bachelors or better in Marketing Management or related field

Director, Retail Marketing Resume Examples & Samples

Lead the retail team. Ensure proper, cost-effective execution and project management of all tactical communication, marketing, and promotional initiatives. Develop respective project timelines and manage deliverables against marketing and promotions calendar(s), budgets, and programs
Own the retail experience. Partner with in-house Design and external vendors to design and build compelling, engaging retail displays. Manage the development, production and installation process including vendor selection and management. Develop process for the on-going maintenance of in-store displays for both product and fixtures
Know the customer. Develop an inherent understanding of the buying behavior and industry trends relevant to the retail channel and apply them to retail execution
Create value. Bring innovation to the retail experience. Build the content, deploy and manage content calendar
Be accountable. Maintain a thorough understanding of internal Retail KPI's and metrics and promote the effectiveness of marketing initiatives
Be a partner. Work closely with Retail Sales Operations team to build consensus, ensure support, optimization and effectiveness of plans through to the selling floor and into our shoppers' hands. Partner with retail channel counterparts to create traffic driving opportunities
Build consensus. Promote and foster a team atmosphere that results in strong communication and partnerships within the company
Proven track record of success within a retail environment
Exceptional communication, presentation and problem solving skills
Refined project management skills with an ability to translate broad business requirements into actionable project plans
Passion for solving complex problems
Solid strategic thinking skills to translate business objectives into actionable marketing plans
Minimum of 10+ years integrated marketing experience with demonstrated record of positive business results
Proficient in Microsoft suite applications
Strong retail marketing experience
Ability to build budgets, forecast appropriately and manage expenses in timely manner
MBA preferred, not required
Experience in consumer marketing, specifically in consumer tech industry
Prior experience managing agencies, outside vendors

Director, Retail Marketing Resume Examples & Samples

10+ years of retail management including Point of Purchase and proven Retail Product Marketing P&L growth accountability
10+ years of Publishing Retail Management experience on the wholesale or retail side
10+ years of direct supervisory experience

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