Manager Retail Marketing Resume Samples

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D Flatley

Dominic

Flatley

6945 Heller Plains

Chicago

+1 (555) 208 5945

6945 Heller Plains

Chicago

Phone

p +1 (555) 208 5945

Experience Experience

Houston, TX

Manager, Retail Marketing

Houston, TX

Ward Inc

Houston, TX

Manager, Retail Marketing

Responsible for constructing programs and marketing calendar, including for brand.com
Assist with management of the Retail Marketing budget by ensuring that all charges are noted and invoices are submitted in a timely fashion
Contribute to strategic account plans, focusing on marketing / sales initiatives vs. the competition by account
Develop, with Brand Manager, 3-year marketing calendar, including innovation and promotional plans
Manage timelines for on-counter dates for merchandising tools
Oversee the Kia DMGs; enhancement & growth of Tier 2 marketing, creative and media strategy
Works in SKU intensive environment involving substantial data analysis

Boston, MA

Senior Manager Retail Marketing

Boston, MA

Marks LLC

Boston, MA

Senior Manager Retail Marketing

Develop strategic direction and create the concept for branded retail space in close collaboration with Retail concepts team
Manage Key Accounts and execute seasonal retail marketing campaigns in line with Brand strategy
Work in conjunction with the commercial team to establish and define account plan in line with Brand and Retail directives
Help define, manage and execute the retail programme for staff training, visual merchandising and POS presentation
Create, manage and deliver an on time, on budget and on brand retail marketing activity calendar for the respective accounts
Manage outside agency and vendor relationships related to execution of marketing activity
Report on/ measure the contribution of all retail marketing activities to establish ROI

present

Boston, MA

Senior Manager, Retail Marketing

Boston, MA

Hermiston and Sons

present

Boston, MA

Senior Manager, Retail Marketing

present

Create and execute product marketing campaigns, promotions, meetings and conferences (partnering with product management and events teams)
Manage, coach and develop team of product marketing and communications professionals
Proven track record of developing and presenting a compelling marketing strategy and content presentation at a buyer/marketing manager level meeting
Manage our major retail programs, developing the short-, medium-, and long-term roadmaps for these programs to achieve business objectives
Manage global retail marketing budget and track/manage all expenses to ensure spend is within ROI target
Primary partners are Director Sales, creative team, franchise leads in licensing and Retail Brand Development
Will manage 2 direct reports

Education Education

Bachelor’s Degree in Business

University of North Texas

Bachelor’s Degree in Business

Skills Skills

Attention to details & highly organized approach to work
Good analytical skills and fact based orientation in decision making
Lead multi-functional internal teams to agreement of specific event deliverables
Ability to work with cross functional teams, in an international environment cultivating relationships
Manage and execute all detailed store marketing event activity (excluding signage)
Experience in marketing and/or sales ideally in apparel/fashioner agencies
Delight customers with our event plans
Include promotional briefs for in-store literature
Effectively organizes and executes communication with various functional areas regarding marketing analytical projects, programs and initiatives
Partner with Design and Merchandising on seasonal product line development and new program launches

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15 Manager Retail Marketing resume templates

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Senior Manager, Retail Marketing Resume Examples & Samples

Strategic leader for Target/Best Buy US and Canada
Responsible for building and driving the marketing strategy, and ensuring it’s executed all the way through the tactics, to achieve/support organizational objectives for market share, volume, revenue, operating income and brand awareness
Responsible for the marketing budget of the account and ensuring that the revenue goals are being achieved
Primary partners are Director Sales, creative team, franchise leads in licensing and Retail Brand Development
Cultivates and fosters strong working relationships with retailers marketing managers, visual merchandising managers and key agencies/suppliers to ensure execution of DCP programs
Ability to influence the account
Applies financial acumen and analytical skills to build a successful strategy
Fiscal responsibility for assigned marketing programs
Manages complex marketing programs that cross multiple business segments, franchises and multiple marketing vehicles (in-store, online, social, PR)
Proven presentations skills with executive presence and leadership
Proven track record of developing and presenting a compelling marketing strategy and content presentation at a buyer/marketing manager level meeting
Review & approves creative briefs
Will manage 2 direct reports
Reports into Director of Marketing
Position based in Minneapolis, MN
Experienced decision maker and manager of marketing program planning and operations
5-10+ years of retail marketing experience and industry knowledge
2+ years agency experience desirable
3+ years of Target and/or Disney experience desirable
Fluent in Keynote a must
Working knowledge of basic Microsoft programs such as Outlook, Excel and Work needed
Bachelor Degree or equivalent experience

Senior Manager, Retail Marketing Resume Examples & Samples

Strategic leader for Walmart Inc. US and Canada & Game Stop
Position based in Bentonville, AR
5-10+ years of Retail Marketing experience and industry knowledge
3+ years of Walmart Inc and/or Disney experience desirable
Working knowledge of basic Microsoft programs such as Outlook, Excel and Word needed

Associate Manager, Retail Marketing Resume Examples & Samples

Ensure all US retail partners, including marketing, e-comm, merchandising, and operations are communicated and followed up with during all in store implementations
Support the Senior Manager during the cross-functional review meeting. Prepare all presentation materials and meeting notes, and ensure the completion of all actions
Partner with Rockport Brand Marketing, graphic designers, to ensure all US retail printed material is in alignment with the direction of the brand marketing team
Develop open dialog throughout all channels of the US Retail organization
Responsible for developing and maintaining positive and productive internal and external partnerships in order to execute effective visual merchandising plans
Responsible for implementing all programs on time and on budget, in alignment with the US Retail Marketing calendars and budgeting process
Track and monitor budget activity to achieve project corporate target levels
Monitor effectiveness and costs specific to print production process. Define and execute corrective action as needed
Create cost conscience solutions whenever possible
Possess a deep understanding of, and experience with, the principles and techniques of visual presentation
Understanding of and comfort with, design software tools
Ability to communicate visual merchandising and graphic design concepts and principles to others in order to gain cross-functional alignment
Understanding of, and experience with, the print production process in order to direct print vendors in their work
2-5 years visual merchandising
Prior experience with the creative development and print production process
Experience with InDesign or other related design software (Photoshop, Illustrator)
Excellent Windows/ Microsoft Office skills
Fluency in business English

Manager, Retail Marketing Resume Examples & Samples

Support the Retail Sales team with marketing strategies, presentation materials and seamless execution of programs to drive product sales at retail
Initiate and manage process of retail creative by working directly with Nickelodeon Creative Resources (NCR) and Nickelodeon Creative Advertising (NCA) to ensure proper approval of all marketing materials by internal teams
Maintain and update all marketing communications (i.e. retail calendars & one sheets) and make sure that all materials are distributed internally so that teams are well versed on initiatives
Communicate with internal Brand owners to ensure alignment of all necessary internal assets (i.e., programming, episode delivery, content, etc.)
Work with key retail contacts to ensure smooth submission and execution on all marketing requests at account level (i.e., signage, roll-out schedules, etc.)
Manage outside creative/marketing agencies with any necessary retail pitch presentation development
Execute all levels of marketing support (i.e. online banners, social media promotions, GWP’s) by working hand-in-hand with internal/external partners and shared coordinator
Assist with management of the Retail Marketing budget by ensuring that all charges are noted and invoices are submitted in a timely fashion
Coordinate with trade ad publications on editorials and announcements for new Nickelodeon initiatives and events
Research and liaise with new technologies and innovative ways to help drive consumer engagement
Manage the media and ancillary requests for his/her key account and make sure that all requests are submitted in a timely manner
4+ years experience in licensing, consumer products, marketing or related field
Bachelor’s degree OR applicable progressive experience in retail, marketing, creative agency, licensing, consumer products fields may be considered in lieu of education
Working knowledge of entertainment industry, familiarity with animation, programming, and/or production processes
Keen eye for design and with copy
Exceptional phone and inter-personal skills
Excellent planning and project management competencies
Ability to understand financial statements and forecasting
Organized with good deadline management
An analytical mind; able to provide insightful conclusions and recommendations based on trend data and market research
Ability to effectively communicate complex and/or controversial topics and concepts to a wide and diverse audience
Sound judgment and ability to provide information toward the determination of process and strategy
Ability to exercise high degree of professionalism
Strong understanding and application of managerial concepts and techniques in areas such as project management, idea creation, and cross-team effectiveness
Ability to establish an independent view, effectively collaborate in decision-making, and motivate others, especially during difficult situations
Ability to provide inspiration and enhance team communication
Strong business ethics
Clear strategic vision combined with actions that are defined and executed with urgency

Senior Manager Retail Marketing Assets to Stores Resume Examples & Samples

Lead the development of a Market Western Europe Window and In-Store Communication production and replenishment strategy across brands (adidas and Reebok) and retail channels (Own Retail, Franchise), i.e. seasonal and non-seasonal in-store graphics, price communication packs, in-store communication material for store openings including CRM
Manage key strategic priorities in line with the company and the Market Western Europe Store Development framework
Lead the development of online supply chain management for Windows and In-Store communication
Responsible for all Window and In-Store Communication campaign planning (creative selection, adaptations), localisation of In-Store communication concepts, creation and In-Store communication order in the Digital Asset Box
Evaluate and adjust with short term changes during the year and share findings with Asset 2 Store teams
Negotiate & approve production, fulfilment and shipping costs with print supplier
Brief operational requirements in case a new feature/functionnality is needed in Box; feedback on technical specifications; proceed with user acceptance tests
Develop KPI's, keep track and share learnings with Asset 2 Store team and Senior Manager
Revise learnings with survey and contribute figures to annual report
Manage the partnership with the Windows and ISC suppliers (legal, operational, and financial framework)
Align with key strategic partners (internal and external), focusing on quality management plans, timescales, financial plans and marketing plans, to support, contribute to, and integrate within the long term strategy
Liaise with other functional/department stakeholders and form strategic cross functional alliances in order to understand all necessary aspects and needs to localise and deliver global digital assets to store
Leading team which is responsible for localising and delivering global digital assets to store with focus on In-Store Communication, i.e. seasonal and non-seasonal in-store graphics, price communication packs, in-store communication material for store openings
Manage respective DA2S budget relative to in-Store Communication
Provide all cluster with transparancy of MWB spend on an on-going basis
Develop tools techniques in managing internal budget alignment processes effective
Permanently track and find solutions to reduce costs and drive sales up at retail
Act as the key retail representative in all discussions on Window and In-Store Communication procurement at HQ level to assure decisions made are retail relevant
Challenge and enhance business processes for In-Store Communication Procurement to Store Development Interfaces team
Support on beta testing for the Digital Asset Box
Act as admin user for Digital Asset Box - Print Portal
Enhance and streamline processes by constantly providing evaluated user and market feedback
Additional languages beneficial (German, Spanish, French, Chinese, Russian)
Web2print and Dynamic Publishing: intermediate
Strong communication and negotiation skills, strong analytical skills, service-oriented
University degree or secondary education with focus on Marketing or the equivalent in work experience
3-5 years
Retail, VM, Marketing, print buying experience is beneficial
Project Management: advanced

Manager, Retail Marketing Resume Examples & Samples

3-5 years of relevant experience
Retail and apparel experience a plus
Strong planning, organizational and implementation skills
Analytics focused (monitor and measure retail marketing program campaigns, promotions and events)
Excellent project management skills a must
General understanding of the US market and retail trends
Excellent communication, written and presentation skills
Microsoft Word, Powerpoint, Excel skills required

Manager Retail Marketing Resume Examples & Samples

Work with local malls to secure inclusion in all mall-based communications, including social media and signage
Receive and evaluate all field local marketing requests. Identify solutions to store specific issues that address the need and maintain brand consistency
Serve as the key contact for all promotional planning initiatives, overseeing barcode requests, tracking documents and promotional calendars
Customer deep dives centered on mall locations/regions
Identify and execute regional store specific marketing opportunities, manage renewal and analysis of on-going programs
Create all distribution lists for in-store signage and events
Liaise with visuals on floor sets and key product stories to align signage and communication needs
Coordinate with Merchandising and Planning for key product stories for emails, mall postings, etc
Fulfill communication requests from store planning and to support new store openings, and remodels
Monitor and report on competitive activity
Foster relationships with the studio, creative services and other external teams to facilitate trafficking of marketing projects
Light clerical activities to include presentation development, facilitating samples between departments, set-up of meetings and organization of expense reports
Manages departmental calendars and schedules for seasonal planning and execution
Maintain organized archive of marketing elements by season
At least 2-3 years of marketing experience
Strong verbal and written communication skills are a necessity
Proficiency in computer applications, including Outlook, Word, Excel, PowerPoint
Ability to keep projects in motion, to think ahead and recognize any potential problems, in order to deliver materials on time
Self-starter, creative thinker and problem solver
Must be detailed oriented, organized and flexible
Must have strong multi-tasking skills and be able to work well under pressur

Manager Retail Marketing Resume Examples & Samples

Lead and drive the event plan vision for the DTC Stores and ensure all functions are aligned behind it
Lead multi-functional internal teams to agreement of specific event deliverables
Lead & facilitate internal event planning meetings, forums and final event sign off meetings
Ensure customer & competitor activity is part of our plan
Delight customers with our event plans
Generate and ensure promotional calendar, events, event briefs and event hindsight's are maintained and distributed on time
Manage and execute all detailed store marketing event activity (excluding signage)
Include promotional briefs for in-store literature
Effectively organizes and executes communication with various functional areas regarding marketing analytical projects, programs and initiatives
Partner with Design and Merchandising on seasonal product line development and new program launches
BS/BA Degree required with 5 or more years in marketing, merchandise planning or retail management or MBA with 4 or more years of experience
Excellent communication, presentation and organization skills with attention to detail
Requires excellent interpersonal skills, experience in successfully dealing with professional colleagues in a fast-paced environment
Keen attention to detail is a must
Computer skills, including proficiency in Word, Excel, and Power Point is mandatory
Ability to gain proficiency in new software packages is mandatory
Previous experience in marketing, analytics, project management, merchandising, or sales is highly preferred
Must subscribe to and exhibit highest standards of business ethics
Strong cross functional leadership skills; ability to manage complex projects effectively
The successful candidate will possess strong analytical skills as well as developed skills in apparel product knowledge and development
Strong written and oral presentation skills, solid financial acumen
Superior interpersonal communications skills and planning and organization skills are required

Senior Manager, Retail Marketing Resume Examples & Samples

Strategic leader for Toys R Us US and Canada
Will manage 1 direct report
Reports into Director of Retail Marketing
Extensive travel required (50%)
Position based in Bentonville AR, Wayne NJ or Glendale CA
3+ years of Toys R Us and/or Disney experience desirable

Senior Manager, Retail Marketing Resume Examples & Samples

Strategic leader for Amazon, Costco, Walgreens and CVS
Travel is required (approximately 2-3 days per month)
Position based in Glendale CA
3+ years of Amazon and/or Disney experience desirable

Associate Manager Retail Marketing Resume Examples & Samples

Coordinating and managing planning and implementation of all retail marketing activities including advertising, grassroots, community partnerships, , in-store events, promotions and ongoing campaign execution
Partnering with Merchant and Planning teams to maximize and drive impact sales for key seasonal product collections and strategies
Establishing clear processes to align marketing with VM strategies and ensuring all campaigns are fully integrated
Developing detailed campaign briefs, timelines, budgets and managing execution and delivery
Supporting new store openings with launch activities and traffic-driving initiatives
Managing retail MWB and providing post campaign analysis and assessment with a ROI focus
Package and launch all outlet campaigns to the field organization, ensuring the brand stories, campaign goals and elements are crystal clear and executed flawlessly
Understanding of key performance metrics and financial analysis, and the concept of calculating risks and setting objectives for new initiatives
Excellent written and verbal communication skills - able to articulate a point of view and influence and outcomes
Strong organizational skills with attention to detail and accuracy of data
Strong relationship building and management skills
High level of project management, budget management/planning skills
Ability to manage, develop and motivate internal and external project teams
Broad understanding of how all facets of the marketing mix can affect consumer motivation, product needs and the retail experience
Ability to brief creative and media agencies and working with production agencies
A strong understanding of cohesive brand planning including overall customer journey and Visual
Marketing degree or equivalent qualifications/experience in a Retail Marketing role
A minimum of at least 2 years marketing experience with a consumer, fashion or retail brand

Manager, Retail Marketing Resume Examples & Samples

Bachelor's degree Marketing or related field
3+ years of experience in retail marketing or consumer packaged goods preferred (Entertainment industry experience a plus)
A self-starter who is able to juggle multiple projects and prioritize workloads
Proficiency with MS Office Software (Word, Excel, PowerPoint)

Reef Senior Manager Retail Marketing Resume Examples & Samples

Develops the global aesthetic for in-store presentation that supports the Reef brand idea and position
Drives a tiered approach across retail accounts to determine levels of investment and support based on ROI
Implements process and accountability around brand presentation in all channels of distribution (national and independent retailers)
Develops creative briefs and drives work requests through the Reef Creative Department
Oversees design, development, sourcing, inventory and shipping of fixtures and displays
Oversees design, development, sourcing and execution of all seasonal POP
Manages custom retail build-outs / shop-in-shop
Manages a team of Visual Merchandisers to execute against Retail marketing plans, foster relationships with accounts, train and motivate sales associates, and provide feedback to management on ways to improve overall effectiveness of the program
Planning grass-roots brand activations and sales promotions with key regions / accounts to drive more brand awareness and sell-through
Manages tradeshow execution: negotiate booth space, manage contracts and registration, and oversee booth design, set up and take down
Manages environmental design and product presentation for internal sales meetings and product launches
Planning and accountability for the overall Retail Marketing budget
Support the international regions by coordinating global fixture and POS buys to drive economy of scale, efficiency and consistency
Bachelor’s degree or equivalent from a 4-year college/university, and minimum 7 years of relevant retail marketing experience
Ability to develop strategic plans and manage budgets
Strong grasp of environmental design principles, process and execution
Ability to manage a team of direct reports
Experience managing 3rd party vendors
Excellent communication and presentation (oral & written) skills
Proficient computer skills in Microsoft Office, Workflow and Project Management software
Ability to influence and communicate with all levels of the organization

Manager Retail Marketing Resume Examples & Samples

Obtain approval for add, created tools and assure that execution is in line with brand guidelines
Ensure that commercial opportunities and tactical activations/promotions are activated in Markets. Track digital tools used in Markets (video, music, iPad etc.), that content is available and up to date
Track performance of all retail marketing initiatives in Markets
Develop a retail marketing network across Market sub-units and a process for best practice sharing (including efficiencies)
Budget implementation and control (MWB). Own and manage Retail MWB, ensuring that projects come in within budget and MWB is optimized
Experience in marketing and/or sales ideally in apparel/fashioner agencies
Presentation and influencing others skills
Strategic Thinking and Planning Experience
Understanding of eCommerce/Retail, competitive/business environment and consumer behavior
Understanding of the competitive landscape/trends in the sports/fashion industry
Attention to details & highly organized approach to work
Good analytical skills and fact based orientation in decision making
Ability to work with cross functional teams, in an international environment cultivating relationships

Manager, Retail Marketing, The Source Resume Examples & Samples

Minimum 8 years Marketing/Brand Management experience required, with experience in the retail or multi-unit environments an asset
Previous experience in mobility/telecom marketing role
An understanding of the wireless and residential services competitive landscape
Demonstrated ability to perform under tight deadlines and multiple priorities, with a proactive approach to issue resolution
Experience leading category growth and campaign execution in a fast-paced, competitive industry
University Degree, B.A. in Business Administration, B. Comm. or MBA preferred
Able to proactively recognize and acts on opportunities consistent with business strategy, as well as develop strategy and build objectives and programs to achieve stated strategic direction
Strong project management, communication and presentation skills
Strong analytical and problem solving skills. Fact-based decision maker
Ability to lead projects across a cross-functional team, to integrate diverse opinions, and deal with ambiguity

Senior Manager Retail Marketing Resume Examples & Samples

Work in conjunction with the commercial team to establish and define account plan in line with Brand and Retail directives
Assist in account presentations and seasonal sell in activity of brand activity and retailer support
Manage Key Accounts and execute seasonal retail marketing campaigns in line with Brand strategy
Create, manage and deliver an on time, on budget and on brand retail marketing activity calendar for the respective accounts
Help define, manage and execute the retail programme for staff training, visual merchandising and POS presentation
Report on/ measure the contribution of all retail marketing activities to establish ROI
Manage outside agency and vendor relationships related to execution of marketing activity
TIME SPLITS
50% -Internal – European Head Quarters - Amsterdam
50% -External - In account meetings, with local agencies and in retail
4+ years proven retail/trade marketing experience in sporting goods / lifestyle brands across
Strong understanding across all retail marketing mechanics
Must have a background in retail marketing – retail shop planning and execution
Ability to develop and maintain solid relationships and working knowledge European key retail accounts
Strong knowledge of current Europe retail landscape
Ability to multitask in high pressure environment
Strong presentation skills. Both verbal and written
A command of written and spoken English
Team player with a passion for sports and have the desire to cross the line in first place delivering executional excellence
Dedicated, enthusiastic, innovative and drive to achieve the best, the teammate should be a strong communicator and able to manage their time effectively
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.Ability to write reports and business correspondence. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public
Mastery of the English language, both conversation and written is an essential function

Manager, Retail Marketing Resume Examples & Samples

Responsible for the day-to-day Retail Marketing activities, including title selection and placement initiatives, promotional and modular development, and competitive merchandising review for both physical and digital accounts
Work in conjunction with the Sales Team to plan out a full year of promotion and baseline business to achieve quarterly/annual revenue goals for designated accounts; ensure gap fill promotional needs are met if shortfall to goal
Evaluate account-specific and national POS data, customer demographics, genre and format trends to arrive at fact
Based recommendations for title assortment of modular and promotional spaces
Ensure Business Unit priorities are met by coordinating across product segments to help develop and execute company-wide drafting and seasonal promotional activity
Present account level execution and tactics to Trade Marketing and Sr. Management/Business Units as part of ongoing feedback loop for corporate strategies and decision making
Plan, develop, and execute account exclusive initiatives to achieve incremental sales across all product categories
Initiate creation and development of various support materials needed for Field Sales

Manager, Retail Marketing Resume Examples & Samples

5+ years relevant experience
Experience with High End/Luxury Specialty Stores (i.e., Neiman Marcus, Barney’s, Saks, Nordstrom)
Strong knowledge of luxury world and consumer sophistication
Proficiency utilizing Microsoft applications (Word, Excel and PowerPoint)
Proactive Planning – ability to anticipate and solve problems
Excellent team player with ability to build, foster and nurture relationships with members of all cross-functional teams
Ability to work independently and prioritize
Experience working in entrepreneurial environment (Preferred)

Senior Manager, Retail Marketing Resume Examples & Samples

Support development of full year retail marketing strategy and calendar to drive store traffic and sales through events, paid media, direct marketing and other tactics
Manage our major retail programs, developing the short-, medium-, and long-term roadmaps for these programs to achieve business objectives
Support annual and seasonal retail marketing planning and execution based on overall brand seasonal strategies taking into account unique needs and opportunities of retail stores. Includes partnering across the business to guide paid media, digital and direct marketing programs that drive growth and lead generation/acquisition
Partner with retail team to help solve critical business issues with end goals of growing store awareness, driving traffic and helping to transform the customer retail experience
Manage major promotion and event planning within the retail channel develop strategy, calendar and tactical recommendations. Bring innovative retail thinking to test new programs within our growing suite of XFINITY stores
Partner with retail sales and marketing communications teams to flawlessly execute our retail plans including managing the go-to-market process
Analyze store trends and sales budgets to help establish store traffic goals, define channel mix and plan spend to maximize results. Monitor performance and market trends, analyze results and draw conclusions about performance in order to recommend improvements to marketing strategies and tactics
Research and provide analysis on competitor promotional, seasonal and retail programs. Identify best practices and innovative concepts that can be integrated into XFINITY retail plans to achieve goals
Serve as subject matter expert for retail marketing efforts across the organization, advising and partnering with marketing communications, media, customer experience, field marketing, direct marketing, and others as needed
Manage marketing budget for retail marketing, including analysis of return on retail marketing investment
Bachelors and/or Masters degree
7+ years of marketing experience in a business-to-consumer environment, passion for retail marketing
Experience planning and executing retail marketing strategies and promotional campaigns to drive traffic and sales
Proven track record working with and influencing cross-functional teams, as well as establishing an internal network of relationships across the organization to drive results
Demonstrated success in managing a complex workload with multiple priorities and tight deadlines with a focus on measuring results and improving performance
Excellent verbal and written communications coupled with great PowerPoint and Excel skills

Manager Retail Marketing DTC Resume Examples & Samples

Work together with brand communications and CTC to extend all commercial and horizontal global campaigns through all possible retail avenues (including factory outlets and ecommerce)
Develop horizontal retail marketing tools and initiatives ensuring they are in line with commercial / horizontal guidelines and where applicable relevant for ecommerce to create an omni-channel approach
Ensure a consistent brand appearance across all own retail outlets for commercial periods and ensure the presence meets the standards and direction of the adidas brand commercial strategy and guidelines
Develop strategies to promote and support key commercial periods or horizontal topics and products at own retail working closely with digital, retail development and retail training to ensure successful implementation
In conjunction with CTC teams provide the business units’ content for a style toolbox on a commercial / seasonal basis
Develop tools for driving traffic and generating sales which are in line with the commercial and horizontal strategy that are easy to implement for the markets
Develop brand extension and activation ideas which drive awareness, interest and sales
Work closely with global sourcing to ensure all tools created are easy to use and affordable for markets
Support store openings globally if and when required
Experience with omnichannel strategies and solid trade marketing and retail marketing campaign delivery
Understanding of and passion for the sports and fashion/entertainment industry
Level of strategic thinking and strong presentation skills
Degree in Marketing, Communications, Retail or a related field. Master Degree / MBA a plus
4+ years’ industry and / or relevant work experience

Senior Manager Retail Marketing Resume Examples & Samples

Solid interpersonal, networking, influencing and negotiating skills
Solid understanding of current retail environment and that of competitors
Ability to drive consensus and collaboration across functional groups
Well-developed ability to read, write, speak, and comprehend English; additional language skills beneficial
Ability to travel both domestic and internationally as needed
5+ years Retail or Marketing experience (minimum 3 – 4 years Retail experience is essential)

Manager, Retail Marketing Resume Examples & Samples

3-5 years in retail, marketing, advertising or comparable business experience
1-2 years retail experience
Must have experience in managing budgets
Sponsorships/revenue generation experience

Senior Manager Retail Marketing Resume Examples & Samples

Own retail marketing strategy and vision, set the foundation for a industry leading state of the art consumer experience
Steer and oversee creation of creative campaign development, excellence in execution and post campaign analysis of all retail and cross discipline communication toolkits
Develop strategic direction and create the concept for branded retail space in close collaboration with Retail concepts team
Establish true omni channel approach making sure all retail channels are connected and speak to the consumer with one voice - 360 retail marketing approach
Partner with internal Brand Design team external creative agencies
Ensure all channel activations and communication tools are seamlessly integrated into wider brand communication strategy and roll out
Own Retail marketing calendar and Roll out plan and ensure a timely delivery of all retail marketing tools
Envision brand extension and activation ideas which drive awareness, interest and sales
Work closely with PR and Social teams to maximise content opportunities
Manage budget efficiently
Partner with key global business functions such as Brand Marketing, CtC, Product Marketing, Own Retail, Wholesale, E-Com etc
Work closely with market organisations making sure all tools created are based on actual market needs and demand
Proven track record in Brand Marketing
Strong background in Retail / Trade Marketing – online and offline and very strong affinity with omnichannel strategies
Strategic and creative thinker
Experience in creative campaign development
Strong ability to manage and / or collaborate with internal and external cross-functional groups: product marketing, communications, social, digital
Broad understanding of and passion for the sports and fashion/entertainment industry
5+ years’ industry and / or relevant work experience

Manager, Retail Marketing Resume Examples & Samples

Bachelor’s Degree in Marketing or related field
3-5 years in retail, marketing, advertising and tourism or comparable business experience
Must have excellent interpersonal communication skills (verbal and written), sales/negotiation and sponsorship/revenue generation experience a plus
Takes initiative and has an eagerness to meet and exceed objectives
Must have flexibility to work varied schedules including weekends, evenings, holidays and participate in the MOD rotation
Shopping center/Theme Park experience preferred but not required

Senior Manager Retail Marketing Resume Examples & Samples

Work together with brand communications and CTC to extend all global campaigns through all possible retail avenues
Develop and drive strategies to promote and support key products at own retail stores and work closely with digital, retail development and retail training to ensure successful implementation
In conjunction with wholesale and CTC teams provide the business units’ content for a style toolbox on a seasonal basis
Create brand extension and activation ideas which drive awareness, interest and sales
Call and coordinate monthly meetings with regional own retail marketing teams
Affinity with omnichannel strategies and solid trade marketing and retail marketing campaign delivery
Solid understanding of consumer messaging and brand reputation
High level of strategic thinking and strong presentation skills
6+ years’ industry and / or relevant work experience

Senior Manager Retail Marketing Resume Examples & Samples

Drive consistent & excellent brand representation & maximize the profitability of our Own Retail Stores in respective market
Collaborate with the assigned business unit (BU) to ensure that the campaign marketing tools are ‘fit for purpose’ & delivered “On time in Full” for Own Retail
University degree/MBA in business, ideally with marketing and sales focus or equivalent professional experience
At least 7 years’ experience in a consumer brand
Minimum 5 years of in depth experience in Retail marketing &/or Brand marketing &/or Channel marketing
Country level experience is a must, multi-country experience would be an advantage
Passion for concept Retail marketing
Instinctively understands the mix of brand & commerciality
Ability to lead cross-functional teams without direct line manager responsibility
Hands on experience in planning & implementing marketing campaigns
Solid experience in marketing calendar management
Excellent in project management
In depth knowledge of Retail level activations
Languages- Excellent in Written & Spoken English, additional languages would be an advantage
Strong verbal and written communication skills including brief writing and presentations
Team player with inspirational attitude, patience & passion
Excellent influencing & negotiation skills
Ability to understand challenges or underlying concerns, share ideas and develop effective responses
Ability to work independently and cooperatively in a diverse group

Associate Manager, Retail Marketing Resume Examples & Samples

Bachelor's degree in related field of study (5+ years of combined college education and work experience may be substituted for a degree)
1-3 years of relevant marketing experience requested (retail or apparel industry experience a plus)
Role requires excellent written, verbal and presentation skills
Travel required; up to 10%

Manager Retail Marketing Resume Examples & Samples

Support the Senior Manager in driving the relationship between Global CtC Retail marketing and assigned market’s Retail marketing teams via regular meetings, calls & workshops
Drive the assigned market’s Retail Marketing calendar planning process & fulfill campaigns, tools & activation requests by aligning with relevant stake holders
Champion communication with Global CtC, assigned BU & assigned markets on assigned initiatives
Support the Senior Manager in writing briefs during the global Retail marketing planning process
Drive implementation of Global Marketing campaigns & initiatives in assigned markets to achieve consistent & excellent brand representation for Retail channels
Collate campaign implementation reports, performance reports etc
Contribute in Omni Channel Plan 52 calendar creation
Drive relevant cross functional projects as assigned by your manager
Passion for concept retail marketing
Strong verbal and written communication skills including meeting facilitation and presentations
Team Player with inspirational attitude, patience & passion
Languages- Excellent in spoken & written English, additional LAM languages would be an advantage
Superior organizational & project management skills
Minimum 3 years of in depth experience in Retail marketing &/or Brand marketing &/or Channel marketing &/or Retail activations & communications

Senior Manager Retail Marketing Resume Examples & Samples

Manage integrated working as part of global brand communications, with Omnichannel and BU CTC team to extend all global campaigns through all possible retail avenues
Develop and execute all retail concept guidelines based on global communication calendar, and add. BU retail marketing tools and initiatives not covered by the global campaign when required, ensuring they are in line with style guidelines
Ensure a consistent brand appearance across all own retail outlets and ensure the presence at wholesale meets the standards and direction of the adidas Originals brand
Develop and drive strategies to promote and support key concepts and franchises at own retail stores and wholesale and work closely with digital, retail development and retail training to ensure successful implementation
Manage and coordinate as key responsible contact the briefing, work and output with retail agencies, ensure processes are followed and timings considered
Accountable to manage delivery of complete retail concept guidelines, based on input from communication, Bu Ctc and Omnichannel requirements
Responsible for the elevation of retail tools for the Originals brand
Develop and drive tools for driving traffic and generating sales which are in line with the business unit strategy, the product campaign direction and which are easy to implement for the markets
Create brand extension and activation ideas which drive awareness, interest and support NPS
Work with global sourcing to ensure all tools created are easy to use and affordable for markets and wholesale partners
Consider strategically sustainability ideas and include them in retail concept guidelines
Support new store formats and set strategies to support those with integrated guidelines
High level of interpersonal/communication skills
Solid understanding of agency processes and high expertise in driving creative output
High understanding of consumer behavior, insights of a global organization and expertise in a global working environment are required
Affinity with omnichannel strategies and solid project management for retail marketing campaigns
Complete understanding of consumer messaging, strategy of BU Originals and retail segmentation and channels
Broad understanding of the Originals consumer target group and passion for the sports and fashion/entertainment industry
6-8 years of work experience in Brand Marketing/ Retail
6 + years of work experience in the sports and / or fashion industry
6 + years of work experience on a global level working with markets

Manager, Retail Marketing Resume Examples & Samples

Manage the on-going development of the Retail Marketing Department. Manage direct reports in the on-going creation and implementation of new processes. Includes oversight of all Tier 2 marketing, Kia DMG (Dealer Marketing Group) oversight and alignment with Tier 3 efforts
Oversee the Kia DMGs; enhancement & growth of Tier 2 marketing, creative and media strategy
Manage Tier 3 digital platform (KDCS, Digital Consultants, ELMS Program) to achieve objectives of increased consumer engagement and closing rates
Manage strategies, budget and miscellaneous programs, projects and assignments as determined and requested by executive management
Must have thorough understanding of Tier 2 and Tier 3 marketing strategies and digital operations
Must have solid understanding of the Automotive Internet Sales Lead environment
Must be able to demonstrate history of driving cultural change and growth
Strong strategic planning & leadership development skills
Accomplished PC skills including Microsoft Word, Excel, Power Point
Strong multi-tasking skills

Manager, Retail Marketing Resume Examples & Samples

Develop account specific point of purchase material
Negotiation of 3rd party partnerships and execution of custom programs
3+ years experience in retail marketing or consumer packaged goods preferred (Entertainment industry experience a plus)

Manager Retail Marketing Resume Examples & Samples

Work together with brand communications and CTC teams to extend all global campaigns through Originals retail channels
Development of business unit campaign tools, activations and initiatives
Ensure the brand representation in top-tier store concepts meets the standards and direction of the adidas brand as well as Originals brand comms retail strategy
Develop strategies to promote and support key concepts in Originals top-tier store concepts
Develop brand extension and activation ideas to drive brand awareness, brand ‘heat’ and sales
First point of contact for all brand communication topics from Store Activation Experts
Work closely with Digital, Social Media, PR and Communications to ensure successful campaign implementation in Originals top-tier stores
Work alongside the wider retail team to influence and develop retail campaign toolkits
Create staff training tools in collaboration with BU CTC and Brand Comms Retail Marketing team
Good interpersonal/communication skills
Experience with retail marketing and brand communication strategies
Ability to manage and/or collaborate with internal and external cross-functional groups including:Brand Design; Product Marketing; Brand Comms; Social and Digital
Understanding of and passion for the streetwear and fashion/entertainment industry, as well as interior design
Experience in medium-scale event management
Understanding and passion for social media, specifically in the streetwear industry
Good level of strategic thinking and strong presentation skills
Fluent written and spoken English language skills

Manager, Retail Marketing Bumble & Bumble Resume Examples & Samples

Ability to think strategically and creatively, conceptualize and implement new ideas
Highly numerate with strong analytical skills and expertise in Excel
Flexibility to manage developing initiatives and quick turnaround for execution
Strong multi-tasker, ability to work on multiple projects with multiple deadlines
Excellent team player with the ability to build, foster and nurture relationships with cross- functional team members and retail partners
Excellent written and oral communications, excellent presentation skills
Self-motivator and ability to personally organize and set priorities
Ability to take ownership of projects and drive others to meet deadlines
Bachelors degree in Marketing and/or Business; MBA preferred
Must have 5 to 7 years of Marketing experience in Professional Hair and strong understanding of Specialty/Multi and network Salon channels. Mix of Professional Hair and Beauty experience considered

Senior Manager, Retail Marketing Resume Examples & Samples

Leverage customer insights and industry analytics to develop targeted value propositions
Develop and execute campaigns and tools to drive customer awareness, customer acquisition and improve satisfaction in collaboration with other marketing and sales functions
Build customer and market intelligence capabilities
Establish and reinforce corporate brand strategies and tactics (including brand guidelines and standards, multi-media channels such as web sites, tools, print materials and videos)
Build and execute product, customer and field sales communications strategy
Develop digital strategy and channels/ platforms for customer and stakeholder engagement
Create and execute product marketing campaigns, promotions, meetings and conferences (partnering with product management and events teams)
Manage, coach and develop team of product marketing and communications professionals
Experience leveraging customer insights and industry analytics to develop targeted value propositions
Experience with establishing and reinforcing corporate brand strategies and tactics (including brand guidelines and standards, multi-media channels such as web sites, tools, print materials and videos)
Experience with people management
Building and executing product, customer and field sales communications strategy
Strong preference Healthcare and Agency experience
Outstanding communications skills (verbal, written and presentation skills)
Excellent project management, execution and organizational capabilities with keen attention to detail
Demonstrated creative, innovative thinker who isn’t afraid of taking educated and calculated risks
Proficient at managing multiple projects with tight and often competing deadlines
Ability to act independently with sound business judgment and emotional maturity
Strong ability to build cross-functional relationships and influence without authority across all levels and functions
People-savvy and capable of understanding and navigating complex, matrix organizations
Flexibility to take on different roles and duties as required
Ability to adapt and thrive in a dynamic environment
Ability to travel occasionally, up to 20%
Experience in healthcare industry preferred

Senior Manager, Retail Marketing Resume Examples & Samples

Manage and execute all aspects of a retail marketing campaign including in-store signage, branded digital shops, circular placement, direct mail, digital and social media and in-store events
Manage global retail marketing budget and track/manage all expenses to ensure spend is within ROI target
Produce support materials for account specific merchandise programs, advertising and other collateral materials
Manage the collaboration and integration of key divisional stakeholders to ensure a “One Voice” approach to Retailers
Manage the implementation of retail “tool kits” around the world to ensure account differentiation across markets
Develop and maintain a rolling 12-18 month planning calendar with cross-functional teams and cross-divisional teams for retail pitch and program activation deliverables
Travel to attend retailers and/or licensee meetings as necessary (e.g. LIMA, Toy Fair, BLE, Studio Swings, Roadshows and Quarterly Updates)
Build relationships and collaborate with the retailer marketing leads at key retailers
Works closely with regional/country FCP teams and agencies on local execution and approvals
Create and distribute retail recaps, global newsletter and quarterly post-mortem analysis across Fox Teams
Manage the sharing of pitch materials, market information & best practices
Coordinate creative needs/requests, development of marketing themes
5 - 7 years previous licensing, brand management or in-house retail marketing experience required
Computer Skills: MS Word, Excel and Powerpoint required. Keynote preferred
Strong knowledge of brand and marketing principles
Ability to manage all levels of management and work cross-divisionally with confidence and ease
Strong organizational skills and high attention to detail
Ability to work in a very fast paced environment and across diverse brands
Strong public speaking / group presentation skills