Executive Marketing Manager Resume Samples

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A Kautzer

Antonietta

Kautzer

8666 Mueller Corner

New York

+1 (555) 922 9946

8666 Mueller Corner

New York

Phone

p +1 (555) 922 9946

Experience Experience

Chicago, IL

Executive Marketing Manager

Chicago, IL

Shields Inc

Chicago, IL

Executive Marketing Manager

Monitor the product health of HESI and determine key performance indicators to measure performance against goal
Prepare, execute, and evaluate marketing and business development plans for key programs
Develop and execute yearly product marketing strategic plans
Work with large, cross-functional team to identify and evaluate digital product and service opportunities
Create compelling content to differentiate programs and drive demand for digital products
Create, update, and maintain product information that supports efforts of multiple sales channels
Develop/refine product messaging and positioning for McGraw-Hill Psychology programs including online content, eBooks, and related digital tools and services

Philadelphia, PA

Executive Marketing Manager, Institutional

Philadelphia, PA

Lebsack, Runolfsson and Gutmann

Philadelphia, PA

Executive Marketing Manager, Institutional

Develop and execute an integrated marketing campaign geared toward increasing leads and positioning Cengage Learning as a leader and increasing overall brand awareness in the channel
Work with stakeholders (Sales, Product Marketing, Product Management, Business Development and Technology) to create compelling messages for products and services that engage our sales team and targeted customer segments and lead conversion to sales
Create and deliver content for lead nurturing campaigns and sales-facing tools and resources, working with Marketing Communications Manager
Provide marketing support for strategic partnerships, business model strategies, and other key initiatives for the channel
Collaborate with Sales, Product Management and Technology as an integral part of the product development team for the Institutional channel, attending all key strategy meetings to influence the direction of the portfolios during development and ensure market advantages and differentiation
Understand current marketing tools and tactics to execute integrated campaigns
In close collaboration with the Institutional sales and events services teams, develop and execute customer events that have high impact in terms of enrollments and cost, advance Cengage thought leadership and lead to sales conversion. Travel to and lead conferences and events as necessary

present

Philadelphia, PA

Executive Marketing Manager Online Managed Programs

Philadelphia, PA

Conroy-Legros

present

Philadelphia, PA

Executive Marketing Manager Online Managed Programs

present

Develop and execute key large-market, thematic campaigns that raise awareness of Pearson’s online program management services and position Pearson’s competitive advantage in the market
Develop and execute key campaigns that are focused on engaging critical target markets, accounts and new audiences exposing them to Pearson’s Online Program Management services
Work closely with other groups including programs, communities, social, marketing communications, Higher Ed services and third party partners to extend reach and amplify campaigns and strategy
Optimize the marketing budget and effectiveness of marketing spend and profit contribution
Track ROI and monitor Key Performance Indicators to ensure campaigns are effective and contributing to overall profit
Coordinate the development and maintenance of essential product information by working with team to develop accurate and current data for all products
Work with sales organization to develop training tools and materials, answer customer/rep inquiries, and troubleshoot special problems

Education Education

Bachelor’s Degree in Business

University of North Texas

Bachelor’s Degree in Business

Skills Skills

Ability to manage multiple projects simultaneously and respond to challenging situations
Strong interpersonal skills to motivate and drive others without direct authority over them
Strong Collaborator, building relationship across field marketing, product management and other key stakeholders
Excellent writing, presentation and communication skills
Displays a relentless commitment to promoting a strong sense of urgency for reaching goals
Strong project management skills
Displays the ability and confidence to adapt business goals as a result of collected customer metrics
Analytical thinker and problem solver
Effectively manage time and be organized
Work independently and within a team

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12 Executive Marketing Manager resume templates

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Executive Marketing Manager Resume Examples & Samples

Develop/refine product messaging and positioning for McGraw-Hill Psychology programs including online content, eBooks, and related digital tools and services
Design and implement campaigns to launch new digital products and services, including customer communication, competitor analysis, user onboarding, sales training and support
Recommend research-based changes and improvements in assigned product lines
Oversee an annual convention and event plan
6+ years of Marketing or business development experience required, preferably in educational technology
Must be able to meet deadlines, and on occasion, turn projects around in a short time frame
Excellent verbal and written communication skills, including strong presentation skills (must be able to develop and deliver presentations for internal and external audiences)
Excellent analytical skills required

Executive Marketing Manager Online Managed Programs Resume Examples & Samples

Develop and execute key large-market, thematic campaigns that raise awareness of Pearson’s online program management services and position Pearson’s competitive advantage in the market
Develop and execute key campaigns that are focused on engaging critical target markets, accounts and new audiences exposing them to Pearson’s Online Program Management services
Create quantifiable case studies, customer testimonials, and thought-leadership content showcasing effective partnerships that can be leveraged
Collaborate with sales operations towards better connecting the lead gen processes, as well as provide sales enablement tools
Optimize the marketing budget and effectiveness of marketing spend and profit contribution
Track ROI and monitor Key Performance Indicators to ensure campaigns are effective and contributing to overall profit
Work closely with other groups including programs, communities, social, marketing communications, Higher Ed services and third party partners to extend reach and amplify campaigns and strategy
Execute on strategic campaigns that deliver compelling content - driving customer value, generating successful marketing awareness of Online Managed Program services, and driving a measurable contribution towards driving and exceeding revenue objectives
Eight (8) years of successful education experience required, including at least three (3) years of successful marketing experience
Outstanding communication skills required
Effective organizing and prioritizing skills
Exhibit special expertise in the areas of strategic planning, research and marketing, and product planning
Ability to manage multiple priorities and to interface effectively with customers and with other departments within the organization
Strong analytical skills to both gather and interpret key data points to drive campaign decisions
Excellent interpersonal skills very valuable in driving consensus and momentum around campaigns
Exhibit strong sense of ideation and creativity
Strong aptitude and curiosity to leverage Social Marketing and Data Analytics in reaching targeted customers
Interest in continued professional development
Masters degree
Understand and experience driving integrated and digital marketing campaigns
Understanding of Higher Ed Market
Experience selling and marketing Higher Ed Online Services

Executive Marketing Manager, Institutional Resume Examples & Samples

Develop and execute an integrated marketing campaign geared toward increasing leads and positioning Cengage Learning as a leader and increasing overall brand awareness in the channel
Work with stakeholders (Sales, Product Marketing, Product Management, Business Development and Technology) to create compelling messages for products and services that engage our sales team and targeted customer segments and lead conversion to sales
Work closely with the Market Research team to identify research needs and synthesize findings to develop customer personas and insights. Socialize insights throughout the organization and use information to develop business and marketing strategies and influence product development
Create and deliver content for lead nurturing campaigns and sales-facing tools and resources, working with Marketing Communications Manager
Provide marketing support for strategic partnerships, business model strategies, and other key initiatives for the channel
Collaborate with Sales, Product Management and Technology as an integral part of the product development team for the Institutional channel, attending all key strategy meetings to influence the direction of the portfolios during development and ensure market advantages and differentiation
Understand current marketing tools and tactics to execute integrated campaigns
In close collaboration with the Institutional sales and events services teams, develop and execute customer events that have high impact in terms of enrollments and cost, advance Cengage thought leadership and lead to sales conversion. Travel to and lead conferences and events as necessary
Work directly with Career sales partners to track sales progress, proactively drive sales activities at the appropriate time during the sales cycle, and assist in closing high-value business
Work with the Marketing Coordinator to craft, test, and refine effective sales tools and sales collateral
Build relationships with key market influencers, i.e., early adopter distributor and end user customers, and thought leaders
At least 5 years of marketing experience or equivalent work experience in higher education enterprise sales and services
BA or BS college degree
Demonstrated experience in understanding and interpreting data and research, making that data and research consumable for a wide variety of audiences, and leveraging it to impact customer perception and decision-making
Proven record of outstanding storytelling, data-driven campaign creation, analysis, and execution
Strong understanding of the digital market space and trends
Demonstrated strategic agility, analytical and prioritization skills blended with strong attention to detail and organization skills
Excellent oral, written communication, and presentation skills with a proven ability to inform, motivate, and inspire internal and external audiences
Interpersonal savvy, with strong negotiation and influence skills to work well within teams from within corporate and entrepreneurial environments that include multiple stakeholders up and down the organization, in multiple locations across the country
Drive for results in a fast-paced environment. “Can-do”, positive attitude and persistence
Creative, with ability to develop or champion new and innovative approaches, ideas, methods processes, products and services

Executive Marketing Manager, Institutional Resume Examples & Samples

Develop and execute an integrated marketing campaign geared toward increasing leads and positioning Learning Objects as a leader and increasing overall brand awareness in the channel
Work with the web team to ensure that products/services are accurately reflected on the Learning Objects and Cengage websites and that all required lead acquisition components are fully in place
Work directly with Career and Institutional sales partners to track sales progress, proactively drive sales activities at the appropriate time during the sales cycle, and assist in closing high-value business
You have 5 or more years of marketing experience or equivalent work experience in higher education enterprise sales and services
You possess a Bachelor’s degree from an accredited institution
You can demonstrate experience in understanding and interpreting data and research, making that data and research consumable for a wide variety of audiences, and leveraging it to impact customer perception and decision-making
You’ve got a proven record of outstanding storytelling, data-driven campaign creation, analysis, and execution
You have a strong understanding of the digital market space and trends
You can leverage your abilities of strategic agility, analytical and prioritization skills blended with strong attention to detail and organization skills
You possess excellent oral, written communication, and presentation skills with a proven ability to inform, motivate, and inspire internal and external audiences
You have an interpersonal savvy, with strong negotiation and influence skills to work well within teams from within corporate and entrepreneurial environments that include multiple stakeholders up and down the organization, in multiple locations across the country
You have a drive for results in a fast-paced environment. “Can-do”, positive attitude and persistence
You’re creative, with ability to develop or champion new and innovative approaches, ideas, methods processes, products and services