Growth Marketing Manager Resume Samples

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G Davis

Gayle

Davis

704 Kallie Shoals

Dallas

+1 (555) 931 6114

704 Kallie Shoals

Dallas

Phone

p +1 (555) 931 6114

Experience Experience

Phoenix, AZ

Growth Marketing Manager

Phoenix, AZ

Ziemann-McCullough

Phoenix, AZ

Growth Marketing Manager

Works cross-functionally with product, engineering, design, marketing, sales, and services to create and execute on growth projects
Monitor and report ROI and user LTV from campaigns to continually improve performance Manage and communicate schedules
Drive A/B and multivariate testing programs to continually improve ad and channel performance
A/B test targeting, content, copy & creative among other strategies to continually improve performance and ROAS
Develop and execute integrated multi-channel marketing campaigns for major company initiatives
Create and manage funnel conversion tests. Evaluate results from this test and iterate on the model
Work closely with product, engineering, design, and data teams to develop and drive growth projects

Los Angeles, CA

New Growth Marketing Manager

Los Angeles, CA

Jacobi Group

Los Angeles, CA

New Growth Marketing Manager

Develops and manages financial model that will support the innovation goals and objectives
Develop and see through development of transformational marketing innovation ideas
Manage new and developing territories and brands e.g. RTD Coffee, Herbals, Dairy and Soy
Work with and influences Merger and Acquisition work to determine best fit targets to fill gaps in portfolio
Develop with Legal, M&A, and BU team commercialization managers new business models, partners and route to market for new category initiatives
Work with Atlanta on new projects
Develop a robust consumer and market segmentation on the basis of consumer motivations and trends

present

Boston, MA

Growth Marketing Manager Booking for Business

Boston, MA

Jenkins-Bergnaum

present

Boston, MA

Growth Marketing Manager Booking for Business

present

Lead the development of marketing & communication plans and tactics (through a test and learn approach) that will drive user acquisition
Define the key marketing priorities and KPI’s with the product team. Define insights, hypothesis and roadmap of testing as well as market priority across the globe
Know the product and understand via research what are the unique, compelling & differentiated selling points that will position our product offering and drive user growth
You can develop a strong messaging hierarchy against different audience segments, based on research and testing
Explore different and new marketing communication ways and tactics (from social to ad content through SEO, SEM and direct marketing) that will drive further consideration and consumer acquisition over time
Share learnings across the organization to fuel marketing and product improvement
You know your markets, your product, your customers and competition better than anyone. You are in a relentless pursuit to learn more to drive better plans and ideas

Education Education

Bachelor’s Degree in Marketing

Towson University

Bachelor’s Degree in Marketing

Skills Skills

Strong strategic thinking and executional skills, and the ability to generate credibility with and respect from participants at all levels
Very strong knowledge of MS Office (Excel, Powerpoint)
Knowledge of SQL, Tableau/Looker and Big Data databases (Redshift) a big
Strong project management skills and ability to multi-task in a fast paced environment
Data analysis through Excel (Pivot Tables, V-Lookups) referencing marketing, product, and/or customer data
Ability to make HTML/CSS adjustments in code. Bonus points for Javascript
Detail oriented and well organized with a hard working and can do attitude
Strong natural sense of design through both UX and visual design
Experience in a mobile user acquisition focused role with a heavy focus on data analytics, campaign optimization, and reporting a very strong
Hustle is essential, moving quickly and executing to allow for continual iteration is a core competency of our team

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15 Growth Marketing Manager resume templates

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Growth Marketing Manager Resume Examples & Samples

Manage and grow a team and instill excellence. Leverage data to understand our products in depth, identify areas of opportunity, and execute projects to drive growth and engagement of Facebook users
Drive projects focusing on new user growth, mobile usage, and revenue - working closely with design, product, engineering, and data teams
Work both on core Facebook products like news feed, notifications, and mobile, and offsite marketing channels like SEO, SEM, and email
Use tools like Hadoop/Hive, Oracle, ETL, R, PHP, Python, Excel, MicroStrategy, and many other internal tools to work efficiently at scale

New Growth Marketing Manager Resume Examples & Samples

Lead the strategic development of CSE’s Innovation strategy. Works with Marketing, Technical and S&I Directors and BU cross functional teams to develop a comprehensive strategy
Develop a robust consumer and market segmentation on the basis of consumer motivations and trends
Define required supply chain and Route to Market (RTM) capabilities and works with BU Marketing Leadership team to build and implement capabilities across the system
Leads the Innovation Council process to ensure a compelling 3-5 year innovation pipeline at all times that creates 3-5% new revenue every year
Work with Atlanta on new projects
Champions and leads cross functional teams as required ensuring successful implementation
Manage new and developing territories and brands e.g. RTD Coffee, Herbals, Dairy and Soy
Work with and influences Merger and Acquisition work to determine best fit targets to fill gaps in portfolio
Develop and see through development of transformational marketing innovation ideas
Develop with Legal, M&A, and BU team commercialization managers new business models, partners and route to market for new category initiatives
Work closely with Group R&D, New Ventures and SRA to develop understanding of the science behind targeted need states. Working with SRA to identify third party academic and business partners to assist in the development of solutions
Lead BP planning and program development for relevant brands. Lead and supports brand teams throughout BU to deliver strategic and operational excellence in all brand initiatives
Assemble a strong cross functional team across the development process to deliver against identified opportunities
Develops and manages financial model that will support the innovation goals and objectives
10 years experience in Marketing and consumer goods
Proven ability to work in a business commercial environment and operate as part of a marketing and commercial team
Experience with new product introduction from concept to launch, preferably using a defined process
Experience in cross-functional teams and having strong business acumen. Ability to work both as a leader, team member and as an individual
Proven ability to manage teams and work across multiple stakeholders

Growth Marketing Manager Resume Examples & Samples

Actively manage and implement user acquisition campaigns against established objectives and budgets across multiple channels. Focus on growing active users and maximizing ROI
Deep data analysis of campaign performance looking into key metrics, identify the largest areas for improvement, and implement strategies to capitalize on these opportunities
Identify and implement new growth channels
Test and optimize a variety of social channels including Facebook, Twitter, Instagram and more
BS/MS in Applied Math, Statistics, Economics, Accounting, Marketing, Business or other quantitative fields
2-4 years of experience in capital allocation or performance marketing positions, preferably at a consumer internet, mobile gaming, consulting, finance or advertising firm
Intellectually curious with strong analytical skills, including demonstrated ability of performing data analysis and building data-driven reports. You must know how to perform quantitative analysis
Detail oriented and well organized with a hard working and can do attitude
Outstanding oral, written and multi-cultural communication skills
Self-motivated, revenue driven and passionate about supporting Poshmark as a leader in the fashion industry
Knowledge of SQL, Tableau/Looker and Big Data databases (Redshift) a big plus
Scripting skills (PHP, Python,HTML etc.) to automate data processing nice to have
Very strong knowledge of MS Office (Excel, Powerpoint)

Growth Marketing Manager, Expansion Resume Examples & Samples

Manage all paid media activities, including media planning/buying, tracking, and measurement in various markets and countries
Lead paid strategy and execute campaigns across the US, and as needed, in international regions; with the ability to articulate and shape marketing approaches around key policy initiatives
Establish clear success criteria and KPIs for all paid policy and comms campaigns, and optimize campaigns according to performance
Cultivate strong relationships and act as a point of contact for Policy / Comms team, collaborating and educating the team on effective marketing approaches
Review and improve processes, best practices to drive further results for Policy/Comms initiatives. Develop the playbooks for future campaigns
Deep understanding of 3rd party tracking tools, campaign tagging, tracking and measurement
Hands-on experience with offline media buying and planning a plus

Growth Marketing Manager Resume Examples & Samples

Experience building and owning lead gen and nurture strategies, working cross-functionally with high-performing teams
Ability to synthesize large amounts of data, identify patterns within that data, and present that information back to the organization
Exposure with growth hacking strategies that scale opportunities in an effort to elevate the company’s lead growth
The execution of sophisticated “growth hacking” strategies including use of public APIs and web scraping tools to enhance our leads database
The management and optimization of sophisticated performance and paid marketing channels to increase acquisition as organic channels reach high productivity levels
Own the marketing analytics around our campaign efforts and ensure we're continuously optimizing for the highest return
Test, optimize and manage lead generation strategies with a deep understanding of customer personas, sales strategy and pipeline needs to ensure marketing program success
Oversee the optimization of landing pages, advertising assets, A/B tests and integrated campaigns that drive high-quality lead generation for the growth team
Manage ongoing 3rd party publisher and agency relationships
Oversee lead segmentation and scoring, engage regularly with the sales team on lead status/quality, and accelerate lead movement through the funnel

Growth Marketing Manager Resume Examples & Samples

3-5 years marketing experience: acquisition marketing, growth marketing, performance marketing
Experience in both Digital and Offline marketing a bonus
Extremely data-focused, advanced Excel skills and strong data visualization skills
Strong understanding of ANZ market and media landscape
Ability to work closely and communicate effectively with local and international leadership in an ever-changing environment with tight deadlines
Ability to clearly and consistently work side-by-side with a broad range of people and functions to deliver against complex initiatives - which are completed on-time, on-budget, and over target

Associate Growth Marketing Manager Resume Examples & Samples

Actively manage and implement large-scale user acquisition campaigns against established objectives and budgets across multiple channels. Focus on growing active users and maximizing ROI
Data analysis of campaign performance looking into key metrics, identify the largest areas for improvement, and implement strategies to capitalize on these opportunities
Make capital allocation decisions with partial, incomplete information. Identify the best sources for customer acquisition, optimal bidding strategies and product launch strategies
Foster key relationships with media partners, publishers and traffic sources
1-3 years of experience in performance marketing positions, preferably at a consumer internet, mobile gaming, consulting, or advertising firm
Experience in a mobile user acquisition focused role with a heavy focus on data analytics, campaign optimization, and reporting a very strong plus
Intellectually curious with strong analytical skills, including demonstrated ability of performing data analysis
Detail oriented and well organized with a hard working can do attitude
Strong project management skills and ability to multi-task in a fast paced environment
Strong knowledge of MS Office (Excel, Powerpoint)
BS/BA required in Marketing, Business or a related technical field

Growth Marketing Manager Resume Examples & Samples

Develop, oversee and execute on online advertising strategies for multiple products and cities. Strategy needs to include a variety of channels and need to drive membership, activate existing members and increase drives. Candidate works with internal stakeholders and creative team to build campaigns. Candidate steers external agency partners for execution
Provide digital marketing expertise to support the development of key marketing programs, including making recommendations on advertising, consumer promotions, merchandising and sponsorship based on member insight data
Scout marketing/digital/technology trends and customer segments that support the digital campaigns of lifestyle and shared mobility brands
Work closely with our member insights and performance marketing, brand, PR and local market teams when designing new campaigns. Also work cross-functionally with Operations, technology, finance, legal when designing new campaigns
Clearly and succinctly communicate results to key stakeholders (Head of Marketing, executive level). Work cross-functionally with multiple stakeholders (Market Managers, Operations, C-level, Product) when designing new campaigns

Growth Marketing Manager Resume Examples & Samples

Leveraging paid, CRO, search and other growth marketing tactics to increase visibility and awareness for the HubSpot for Startups program globally
Optimizing marketing automation workflows and triggers to help drive an efficient, low-touch sales process for the HubSpot for Startups venture specialist team
Helping drive high product adoption rates and an effective upgrade path inside the HubSpot for Startups customer base
Traffic generation skills like search engine optimization, social and paid media
Conversion rate optimization skills like landing page creation and UX/design
Writing/editorial skills like blogging and ebook/webinar creation
Data analysis & strategy creation
Project management and vendor management

Marketplace Growth Marketing Manager Resume Examples & Samples

Devising an external and internal link building strategy designed to increase month-over-month Marketplace traffic
Managing and developing an SEO strategy that exceeds aggressive traffic and leads goals
Tracking and increasing the month-over-month impact on revenue for Agency Partners
Creation and measurement of new Partner benefits within the Marketplace
Building strategies and playbooks that allow us to leverage the Marketplace for new Partner acquisition
Managing online marketplaces
Managing large-scale SEO strategies
Marketing automation
Channel or partnership program experience

Growth Marketing Manager Resume Examples & Samples

Develop, deploy and analyze and provide comprehensive reporting for paid channels and campaigns across PPC/PLA, paid social, programmatic display, native and exploratory channels
Coordinate with BI, content, copy, creative, brand marketing and SEO teams to ensure acquisition campaigns align appropriately with other public facing campaigns and insightful tracking/reporting is available
Manage high scale budgets with various platforms, adhering to strict ROI disciplines
A/B test targeting, content, copy & creative among other strategies to continually improve performance and ROAS
Actively manage relationships with account managers of various DR platforms to ensure campaign strategies and tools utilized are current
Minimum of 3-5 years of experience working on direct response, B2C campaigns with seven or eight figure annual budgets
Must be an expert at utilizing Google Analytics, Tableau (or similar) and other online advertising, competitive research and analytics tools
Must be strong with Excel, with the ability to aggregate and pivot data to derive data driven decisions
Must have strong communication and presentation skills (PPT or Keynote)

Growth Marketing Manager Resume Examples & Samples

Clearly communicate the value of StubHub to potential partners
Establish relationships and partnerships internally and externally with local organizations and well-known brands
Drive a strategy to achieve buyer acquisition in key markets (e.g. set goals, define positioning, etc)
Develop, execute and analyze high impact local and national campaigns through innovative channels

Growth Marketing Manager Resume Examples & Samples

Skills and Attributes
Proven experience developing and delivering large scale growth marketing programs for mobile
Strong understanding of direct and interactive marketing with a passion for data-driven program development
Self starter with excellent organizational skills with proven track record in project management and ability to manage multiple projects simultaneously
Outstanding written, verbal and communication skills
Strong analytical skills with proven marketing analytics experience. Proficient user of business intelligence tools (Eg. Tableau, Business objects)
Results oriented, highly motivated, resourceful and able to work in fast-paced environment
Must be a team-player with a positive outlook
Impeccable attention to detail
5+ years of digital marketing experience with a world class brand
E-commerce, direct marketing and/or email marketing experience required
Proven track record of initiating and driving new program development
Experience with audience segmentation, test design and program evaluation experience
Success in communicating business and marketing objectives to creative teams
Exceptional people skills and ability to work well with team members and in cross functional situations
Proven record of evaluating, developing and implementing consumer marketing programs
Experience working in a global / multi-national, matrixed organization a plus
International work experience and language skills a plus

Senior Growth Marketing Manager Resume Examples & Samples

Develop targeted email, push notification and in-app experiences to create new behaviors among passengers and drivers
Live in the data to uncover key business insights and opportunities for engagement
Work cross-functionally with leaders on product, engineering and data science to unlock new, more sophisticated strategies for growth
5+ years in growth function at a high-growth company
Very strong in SQL, proven analytical background
Comfortable with HTML for email production, marketing automation tools (ExactTarget and/or Appboy a plus)

Growth Marketing Manager, Partner Program Resume Examples & Samples

Has experience managing a freemium product funnel
Understands how to execute product launches and create product positioning
Is agile and experimental, bringing new ideas to the team and moving at a fast pace
Possesses strong project management skills: experience coordinating cross-functionally across teams and meeting tight deadlines
Has a love for data, and more importantly, applying learnings from successes and failures. For the pivot-table obsessed, you'll fit right in
Works closely with Sales to ensure alignment of goals and results
Has 3+ years marketing experience
A plus, but not required: HubSpot knowledge, knowledge of agency or consultant persona

Growth Marketing Manager Resume Examples & Samples

Leverage data to understand our products in depth, identify areas of opportunity, and execute projects to drive user growth, retention, engagement, and/or revenue of Facebook products
Inform, influence, support, and execute our growth strategy
Be responsible for, and effective at driving measurable top-line growth for some of the world’s most important, and most used products
Work closely with product, engineering, design, and data teams to develop and drive growth projects
Work within core Facebook products like news feed, notifications, and mobile, and offsite channels like search, email, sms, and push
Use tools similar to Hive/Hadoop, SQL, Tableau, ETL, Python, Excel, and many other internal tools to work efficiently at scale. And to train members of your team on these types of tools
5 years of experience in managing other team members in a formal or informal capacity
6 years of experience in marketing, advertising or growth
6 years of experience managing projects
6 years of quantitative analysis experience
2 years of experience with SQL or other programming languages
Experience initiating and driving projects to completion with minimal guidance
Experience analyzing, interpreting, and leveraging data to make business decisions
Experience communicating insights and ideas

Growth Marketing Manager Resume Examples & Samples

Define and implement channel strategies including paid and non-paid media, advertising, PPC marketing and more
Create and manage funnel conversion tests. Evaluate results from this test and iterate on the model
Create and/or implement data aggregation tools to compile prospect data from a variety of vendors and sources, including APIs and data scraping
Identify key user problems through systematic use of qualitative and quantitative methods
Be involved in and help define user research and testing

Growth Marketing Manager Resume Examples & Samples

Work within core Facebook products like news feed, notifications, and mobile, and offsite channels like search, email, SMS, and push
5+ years of experience in managing other team members in a formal or informal capacity
6+ years of experience in marketing, advertising or growth
6+ years of experience managing projects
6+ years of quantitative analysis experience
2+ years of experience with SQL or other programming languages

Growth Marketing Manager Resume Examples & Samples

Execute national-scale marketing campaigns (e.g., Super Bowl promotion)
Run analytics to answer key strategic growth questions (e.g., what behaviors/demographics predict customer LTV)
Analyze and determine key insights from key business drivers, competitive environment, trends and operating metrics
Lead efforts on sophisticated quantitative analyses and that translates data into actionable insights
Must be proactive, resourceful, and demonstrate intellectual curiosity to anticipate business needs
Work closely with Product to develop and build new features to drive to improve customer experience and engagement
Drive new acquisition, engagement and retention programs (e.g., Corporate program, subscription model)
Experiment constantly to identify and refine acquisition channels and optimized conversion funnels

Customer Growth Marketing Manager Resume Examples & Samples

5+ years in database driven marketing, CRM experience prefered
Strategic program development and big picture thinking in consumer e-commerce merchandising
Familiarity with key marketing metrics – solid analytical expertise
Knowledge of campaign testing strategies utilized in direct online channels (email, mobile notifications, social)
Ability to travel up to 15% - both domestically and internationally
Highly flexible, ability to handle changing directions/priorities and roles as business needs evolve

Growth Marketing Manager Resume Examples & Samples

A passion for impact
High potential for growth
A drive for solving big challenges and exceeding lofty goals
A team-player + positive attitude
We are looking for a strong leader who can implement change, bring new ideas to the table, and establish rapport with the product team
Works cross-functionally with product, engineering, design, marketing, sales, and services to create and execute on growth projects
Creates content for email onboarding, nurturing, and landing pages to monetize our free sales users
Uses quantitative and qualitative data to understand our products in depth, create ideas for experimentation, and execute projects to drive activation, retention, engagement, and revenue of HubSpot’s Sales products
Pitching experiment ideas to product and marketing growth teams based on data analysis, an MVP version, and research
Comfortable with presenting new ideas at team meetings and cross-functional meetings
Passionate for technology, a fast-paced environment, and constant change
Bonus points for experience in design, Looker, Amplitude, SQL, and HubSpot (but not required)

Growth Marketing Manager Resume Examples & Samples

Work as part of a lean team to grow acquisition marketing channels globally, including display, mobile, paid search, paid social, and affiliate marketing
Develop and execute integrated multi-channel marketing campaigns for major company initiatives
Test new marketing channels and ad products; own the process from tracking and technical integration to trafficking campaigns, optimizing, and determining whether to run ongoing
Lead website and brand messaging ensuring consistency throughout
Become industry expert and advisor
Drive A/B and multivariate testing programs to continually improve ad and channel performance
Monitor and report ROI and user LTV from campaigns to continually improve performance Manage and communicate schedules
Partner with analytics to improve reporting capabilities / marketing dashboards and develop understanding of related metrics
Develop and maintain external vendor relationships
Manage 1-2 direct reports to support online acquisition efforts

Growth Marketing Manager Resume Examples & Samples

Creating content for landing pages, email onboarding, or blog posts
Data analysis through Excel (Pivot Tables, V-Lookups) referencing marketing, product, and/or customer data
Strong natural sense of design through both UX and visual design
Experience working directly with product teams or software engineers
Ability to make HTML/CSS adjustments in code. Bonus points for Javascript
SEO (on-page / off-page) and conducting keyword research
General understanding of SaaS economics such as LTV, CAC, payback period, etc
Bonus points if experience using HubSpot Marketing software!

Growth Marketing Manager Resume Examples & Samples

BS or MS in Engineering, Computer Science, Math, Physics, Statistics or related quantitative field
Software development experience
Internet Marketing experience

BB Growth Marketing Manager Resume Examples & Samples

5+ years experience delivering highly successful B2B or B2C growth marketing campaigns with your fingerprints all over them - you’re extremely proud of what you’ve accomplished
Customer obsession: you always put the customer first, listen to their needs, and figure out creative solutions to address these concerns and provide them with customized, yet scalable options to fit their needs
A positioning and creative expert: You’re super creative and can rapidly execute on your ideas. You can devise and package highly effective onboarding experiences that you can be sold as a value add service

Growth Marketing Manager, Demand Generation Resume Examples & Samples

3 to 5 years of experience working across across marketing channels including site, social, search and email
Designing experiments such as A/B tests or multivariate tests with proven track record of success
Creating content for landing pages, email nurturing, social campaigns and more
Data analysis through Excel (Pivot Tables, VLookups)
Ability to create highly optimized marketing campaigns in a short period of time
Ability to identify a failed experiment quickly and pivot strategy

Growth Marketing Manager Resume Examples & Samples

Understand your markets – by persona, by segment, by geo
Identify key competitor strategies and ensure that ADP has a compelling and differentiated position in each market
Drive integrated marketing execution that delivers growth – leveraging EMEA and Global tools and resources, or creating something from scratch when it’s truly needed
Partner with Sales, Enablement and Country Management to create a shared sense of ownership, a joint calendar of activity and metrics by which we measure success

Growth Marketing Manager Booking for Business Resume Examples & Samples

Lead the development of marketing & communication plans and tactics (through a test and learn approach) that will drive user acquisition
Define the key marketing priorities and KPI’s with the product team. Define insights, hypothesis and roadmap of testing as well as market priority across the globe
Know the product and understand via research what are the unique, compelling & differentiated selling points that will position our product offering and drive user growth
Know your consumer segments and what will make them tick and click to choose our product over the competition
Drive a cross-functional team of experts (media, creative, data science, researchers) against a set of business & marketing goals. Drive the learning agenda via a test & learn approach that will make us smarter to drive sustainable acquisition
Explore different and new marketing communication ways and tactics (from social to ad content through SEO, SEM and direct marketing) that will drive further consideration and consumer acquisition over time
Share learnings across the organization to fuel marketing and product improvement
5+ years of growth marketing & communication experience delivering highly successful growth, user acquisition and engagement strategies. Has experience in B2C and/or business audience markting
You have an up-to-date understanding of the world of digital to drive acquisition: media, SEO, SEM, direct marketing (…) and you have the ability to develop clear hypothesis and briefs brief jointly with media, communication, creative teams and direct marketing experts to create & test campaigns
Experience orchestrating and measuring a range of different programs to drive business success. A marketing strategist with a passion for positioning and product narrative
Analytical skills and the ability to develop market & consumer insights, marketing strategy and analyze campaign effectiveness and ROI. Experience using data and analytics to provoke interest, product consideration and tell a story
You know your markets, your product, your customers and competition better than anyone. You are in a relentless pursuit to learn more to drive better plans and ideas
You’re biased toward action. You are a great collaborator and have a “simplify & go” attitude. You never stop pushing towards clarity and delivery
You have a test-and-learn mindset: everything starts with an informed hypothesis or concept that is worth testing
You can develop a strong messaging hierarchy against different audience segments, based on research and testing
You can rally a team of experts against a same goal and drive a pace of work to gain fast learnings
Experience in creative judgment in context of brief, results and learnings
Excellent verbal and written communication. Have sensitivity to cross-cultural, cross-audience, multimedia and data-driven communications; Ability to adjust your style, medium and tone for different audiences and business objectives