Lifecycle Marketing Manager Resume Samples

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A Connelly

Amie

Connelly

8471 Meaghan Parkway

New York

+1 (555) 180 0088

8471 Meaghan Parkway

New York

Phone

p +1 (555) 180 0088

Experience Experience

Los Angeles, CA

Lifecycle Marketing Manager

Los Angeles, CA

Pagac, Stehr and Bednar

Los Angeles, CA

Lifecycle Marketing Manager

Continuously test new targeting approaches and optimizatons to advance learning and results
Provide strategic input into CRM campaigns, including customer segmentation/targeting, contact strategy, test plans, and rollout in collaboration with markets
Assist in the development of and monitoring of automated programs
Develop targeting strategies that improve KPIs
Create a detailed mapping of customer lifecycles for key segments, and execute programs targeted to these segments to drive acquisition and win-back
Report on weekly, monthly, quarterly, and ad hoc reporting metrics
Collaborate with design, product, and engineering to create a streamlined and consistent brand feel across all emails

Philadelphia, PA

Senior Lifecycle Marketing Manager

Philadelphia, PA

Bogisich, Bins and Eichmann

Philadelphia, PA

Senior Lifecycle Marketing Manager

Work with Operations team to maximize the integrity and effectiveness of the database and in the development of automated, remarketing, and lifecycle programs
Partner with local leads to develop channel strategy and creative for local campaigns
Partner with global channel leads to execute local campaigns across email, push, in-product, SEM, display, and other marketing channels
Partner with Editorial and Design teams to ensure our emails are insight driven, on brand and disruptive. Ensure consistency and adherence to marketing communications and brand standards
Drive localization and transcreation of global campaigns and lifecycle programs to maximize performance in local markets
Recommend special projects, segmentation strategies, lifecycle campaigns, and optimization and testing efforts to drive performance of marketing KPIs
Partner with local and HQ teams to define and prioritize calendar of local campaigns and global campaign/lifecycle program improvements in these markets

present

Houston, TX

Senior Email Lifecycle Marketing Manager

Houston, TX

Heaney Group

present

Houston, TX

Senior Email Lifecycle Marketing Manager

present

Be the company-wide expert on the entire customer journey through email
Manage all lifecycle emails, including drip marketing campaigns and real-time service/transactional emails
Own the data flow processes to and from the enterprise email system, working with Data Services team to pull additional fields into data feeds. Assure quality before projects go into production
Manage the content and cadence of transactional emails, working closely with Product and Engineering teams to trigger email requests from the codebase
Expand functionality of email operations
Develop testing plans for different customer segments and share learning with the Amazon Video marketing team
Develop marketing strategies to support lifecycle, onboarding, engagement and retention programs

Education Education

Bachelor’s Degree in Relevant Field

University of Tennessee

Bachelor’s Degree in Relevant Field

Skills Skills

Good analytical skills, able to identify trends and insights and use this to create actionable plans
Strong influencing skills, able to secure support from stakeholders at all levels
Good project management skills, able to prioritise, set a critical path, manage stakeholders and meet tight deadlines
Good commercial acumen, experience of forecasting and managing P&Ls / budgets effectively
Excellent written, presentation, interpersonal, and people influencing skills
Solid experience within Entertainment, Media or Brand Management
Strong analytic mindset focused on testing and measuring impact of initiatives and programs
Experience with retention, lifecycle, customer relationship management or loyalty programs
7 or more years of progressive responsibility in B2C or B2B marketing
Experience of working across int’l markets and/or within the UK market

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15 Lifecycle Marketing Manager resume templates

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Mid-market Customer Lifecycle Marketing Manager Resume Examples & Samples

Develops and implements the Cross Sell and Upsell marketing calendar outlining key campaigns and required offer strategies to support product and revenue goals and increase customer tenure. Provides ongoing team updates on campaign components and implementation plans
Develops and implements the Retention and Renewal strategies through programs and campaign that facilitate contract renewal. Provides ongoing team updates on program and campaign components and implementation plans
Takes leadership role cross-functionally to engage Sales, Product Management, Marketing, Customer Care and others to make optimal use of customer mindshare and deliver Cross Sell, Upsell and Retention messages that deliver value and are perceived as relevant to our business customers
Manage ad agency relationship(s) in order to execute creative campaign requirements. Track and report on ongoing agency expenses to budget. Ensures competitive pricing and quality output from all agencies through ongoing RFPs and price quotes
Collaborates with analytics resources and develops reporting to deliver appropriate in-depth analytics to understand the levers that drive Cross Sell and Upsell conversions and contract renewals. Understands the differentiated and evolving needs of business customers as well as the associated decision triggers that indicate readiness to consider additional solutions for their business
Builds and manages strong working relationships across the Enterprise including Corporate Marketing, Learning & Development, Finance, Operations, and external vendors needed to deliver highly effective Cross Sell, Upsell & Retention programs across targeted business segments
4-6 years leadership experience required
Some experience leading geographically dispersed teams
Bachelors Degree required, MBA Marketing preferred
4 - 6 years of relevant work experience required
Telecommunications or business services industries

Lifecycle Marketing Manager Resume Examples & Samples

Good commercial acumen, experience of forecasting and managing P&Ls / budgets effectively
Strong influencing skills, able to secure support from stakeholders at all levels
Digital marketing experience, has delivered digital/social campaigns that influence consumer behaviour
Good analytical skills, able to identify trends and insights and use this to create actionable plans
Good project management skills, able to prioritise, set a critical path, manage stakeholders and meet tight deadlines
Solid experience within Entertainment, Media or Brand Management
An interest in independent film
Graduate preferably with a business/ marketing qualification or similar
Experience of working across int’l markets and/or within the UK market

Lifecycle Marketing Manager Resume Examples & Samples

Manage lifecycle marketing programs from concept through implementation – building business requirements, key objectives, customer communications, and measuring campaign results
Synthesize and interpret customer, campaign and research data into tangible, action-oriented strategies to increase cardholder engagement, retention and LTV
Deliver measurable, effective multi-channel marketing campaigns across web, email, SMS, IVR, in-app messaging, direct mail, and social media channels
Ability to excel in a fast paced, ever-changing environment and deliver projects on time with a strong willingness to take ownership and initiative
Provide direction to internal and external creative resources to develop new, multi-channel, marketing materials; ability and willingness to copy write and mock-up creative concepts/marketing assets for stakeholder review, if creative resources are limited
Collaborate with marketing managers across the enterprise to regularly share insights, develop ideas, and scale new programs
Create test and learn strategies and campaigns to optimize conversion, engagement, and retention
7 or more years of progressive responsibility in B2C or B2B marketing
Experience with retention, lifecycle, customer relationship management or loyalty programs
Experience in retail, financial services and credit, debit or prepaid card marketing a plus
Experience with marketing automation or campaign management systems
Experience using campaign results to determine the effectiveness of marketing efforts, provide analysis, set priorities, and initiate new campaigns
Excellent written, presentation, interpersonal, and people influencing skills
Experience copywriting and putting together creative briefs
Strong work ethic, highly organized, and able to manage multiple projects in tandem with ability to multi-task and prioritize work; requiring minimal supervision
Passion for managing customer relationships and creating a best-in-class product and customer experience
As provided in NetSpend’s Background Check policy, eligible candidates may be subject to drug, criminal history, and credit checks, which will be conducted and used in accordance with applicable local, state, and federal laws

Lifecycle Marketing Manager Resume Examples & Samples

Create a detailed mapping of customer lifecycles for key segments, and execute programs targeted to these segments to drive acquisition and win-back
Execute programmatic, evergreen email campaigns, launch weekly dedicated emails, analyze performance, and provide weekly performance reports
Develop targeting strategies that improve KPIs
Develop testing plans for different customer segments and share learning with the Amazon Video marketing team
Report on weekly, monthly, quarterly, and ad hoc reporting metrics
5+ years of marketing experience (with at least 2 years spent in email or direct marketing)
Demonstrated knowledge of customer lifecycle marketing
Demonstrated success in subscription marketing
Experience with direct mail a plus

Senior Lifecycle Marketing Manager Resume Examples & Samples

Define our vision for email marketing to Twitter’s largest clients (LCS) and create the strategic roadmap from the ground up
Own the end-to-end customer lifecycle, overseeing all email touch points within the customer journey
Oversee the email marketing team and ensure their programs are in alignment with the broader email program goals and objectives
Recommend special projects, segmentation strategies, lifecycle campaigns, and optimization and testing efforts to drive performance of marketing KPIs
Grow our email list by identifying the right individuals by role within our defined client companies
Monitor industry trends, and introduce new tools and ideas to increase performance and engagement

Lifecycle Marketing Manager Resume Examples & Samples

Experience in a product marketing- or marketing communications-related role
Exceptional project management skills; highly detail-oriented
Strong process orientation
Experience with digital marketing
Strong knowledge of the product lifecycle
Knowledge of software industry

Lifecycle Marketing Manager Resume Examples & Samples

Ability to understand systems/platforms and identity or develop new features and functionality that will enhance its output
Manage project timelines & budgets and provide in-depth status reports to stakeholders
Track and manage all project related issues and assist with risk identification and mitigation planning
Work with business and technology stakeholders to gather functional and technical requirements
Analyse requirements and provide leading practices in the design of the solution
Participate in the creation and execution of test plans, strategies, and communications (e.g. requirement traceability, test scripts, test data requirements, defect management)
Keep informed of the latest technology trends and innovations especially in the areas of marketing automation, marketing resource management, digital asset management, web content management, mobile, and social media
Will generate targeted list via SQL or an ESP (ex. ExactTarget) that will support our lifecycle initiatives
Able to provide insights to improve our campaign audience segmentation
Set segments and filters for email campaigns in CRM tools and QA business rules with team members to ensure accuracy of targeted content delivery
Conducts continuous testing, analysing and optimizing target criteria, content, forms, etc. to improve KPIs (ex. increase open, click, lead, and conversion rates)
Monitors conversion and response metrics by data source, demographic, geographic and behavioural information
Assist in optimising business execution processes as necessary

Global Lifecycle Marketing Manager Retain & Grow Resume Examples & Samples

Develop and execute the global Retain & Grow strategy across all customer touch points including email, web and Customer Service & Support (CSS) channels
Champion the customer experience and journey through the Retain and Grow phases partnering with CSS, product marketing and other stakeholders to optimize holistic customer experience
Collaborate with agency partners to build strategy, plan, execute, and measure campaigns
Manage campaign content language, cultural and geopolitical localization as appropriate in partnership with local marketing managers
Conduct constant opportunity analysis and A/B test across various programs to improve the customer experience and surpass revenue goals
Be a key member of MSA One Relation Management FY18 big bet v-team to help shape the future of lifecycle programs and expansion beyond unmanaged segment
Own Retain and Grow KPIs performance analysis and update to leadership during Rhythm of the Business
Manage marketing investment and report on budget vs. actual expenses and return on marketing investment
7-10 years of marketing experience preferably with digital marketing experience
Ability to manage multiple tasks, projects and deliverables in parallel to efficiently achieve high-quality results
Experience managing marketing budget and ability to analyze and report on results to inform future budget investment
Experience strategizing, planning and implementing integrated marketing communications programs
Ability to drive results through multiple cross-group layers and experience working with sales team
Ability to creatively solve complex problems
Excellent quantitative and analytic skills
International marketing experience required
Marketing automation experience preferred
Master’s degree; MBA preferred

Lifecycle Marketing Manager Resume Examples & Samples

Develop marketing strategies to support lifecycle, onboarding, engagement and retention programs
Manage development of assets (email, in-app, etc.) through the creative review process, collaborating with designers and copywriters, and capturing feedback from multiple stakeholders while adhering to strict deadlines
Communicate marketing plans and successes internally to ensure coordination across channels
Develop best practices in managing customer list data for optimal segmentation and management purposes
Utilize customer list management skills for A/B testing, segmenting, and the development of opportunities to discover best marketing practices within each customer segment
Ability to analyze the data, provide solid reporting, and lead the team in best email offers and practices
Ability to understand and report on deliverability and inboxing and make tactical day-to-day decisions as well as long term strategies based on ISP and ESP changes in the industry
Perform quality control checks on campaigns to ensure stability of templates across client/browser/device combinations
Assist in the development of and monitoring of automated programs
Collaborate with design, product, and engineering to create a streamlined and consistent brand feel across all emails
Keep informed of APAC technology trends that could improve marketing communications
Able to understand and differentiate country-by-country trends
Have a strong understanding of major cultural events that occur in various APAC countries
Minimum 4 years of online marketing experience with demonstrated success in email marketing from concept to completion
Experience with email campaign/program automation required
Strong knowledge of how to use top-tier email service providers such as ExactTarget, Silverpop, etc
Experience with setting up complex email tests
Familiarity with Adobe Photoshop, Adobe Dreamweaver, and email QA tools such as Litmus or Email on Acid
Ability to partner with different teams and departments within the organization
Exceptional problem solving/decision making skills
Must be flexible and able to handle changes in priorities
Ability to quickly learn new tools and techniques
Good understanding of quantitative data analysis and statistics
Must be comfortable with Microsoft Excel and capable of manipulating data sets
Excellent communication skills via face to face and electronic formats
Strong in analysis and measurement of email campaign success and segmentation
Working knowledge of HTML is a plus

Lifecycle Marketing Manager Resume Examples & Samples

Customer-first orientation that drives development of program objectives, contact strategy, communication channels and content that enhances customers’ reading experience
Align key executive sponsors throughout organization on program objectives
Justify investment in new programs and features with data driven business cases
Partner with customer insight and analytics teams to develop program features and benefits that align with customer values and reward customer engagement
Drive implementation of new technical capabilities by working with a broad cross-section of internal engineering, financial, product management, customer experience, and operations teams
Actively monitor and manage the portfolio of programs to ensure they deliver on business goals
Explain program trends and results to senior management
Work with CRM systems to have the right discussions at the right time with customers
5+ years of relevant work experience in a lifecycle marketing environment
Ability to create the best offer/message for each target audience
Hands on experience with campaign management / CRM tools
Proven project management experience, including work prioritization and planning
Strong writing, analytical and presentation skills
MBA or other relevant advanced degree preferred

Senior Email Lifecycle Marketing Manager Resume Examples & Samples

Be the company-wide expert on the entire customer journey through email
Manage all lifecycle emails, including drip marketing campaigns and real-time service/transactional emails
Own the data flow processes to and from the enterprise email system, working with Data Services team to pull additional fields into data feeds. Assure quality before projects go into production
Manage the content and cadence of transactional emails, working closely with Product and Engineering teams to trigger email requests from the codebase
Optimize performance of recurring marketing emails, working closely with Content Marketing Managers and Email Marketing team to test messaging and user experience
Expand functionality of email operations
3+ years of direct experience in email campaign management and/or project management
Experience with dynamic email content using a major ESP
Solid understanding of relational databases, with a working knowledge of SQL
Understanding of the nuances of email HTML, with a working knowledge of HTML
Bachelor's degree in relevant field