Senior Marketing Manager Resume Samples

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B Greenholt

Brayan

Greenholt

20166 McGlynn Inlet

Detroit

+1 (555) 828 1423

20166 McGlynn Inlet

Detroit

Phone

p +1 (555) 828 1423

Experience Experience

San Francisco, CA

Senior.marketing Manager

San Francisco, CA

Parker, Bartell and Balistreri

San Francisco, CA

Senior.marketing Manager

Flawlessly execute marketing campaigns, running A/B tests to optimize creative and campaign targeting
Analyzes market data: Analyzes market trends and makes recommendations for the future
Partner cross functionally with creative, Retail, Media and Finance teams to develop the annual plans
Responsible for product marketing and marketing communication management with central brand and media team
Evolve and manage the customer life cycle management program, including email marketing
Creation of marketing strategies for the multiple categories, in which you make use of the full marketing mix
May perform other duties as assigned

Detroit, MI

Senior Marketing Manager

Detroit, MI

Simonis, Beier and Larkin

Detroit, MI

Senior Marketing Manager

Assist in the development of key metrics and performance indicators to measure overall financial performance and provide foundation for continuous improvement
Manage 2 Campaign Managers – completing performance reviews and development plans
Works cross-functionally with Product Marketing Managers and Commercial Marketing Managers to support value proposition development
Responsible for resource planning and management including hiring/interviewing, training, coaching, developing, objective setting and performance management
Work closely with the global B2B marketing teams and the product management team to establish and develop the long-term roadmap to grow Amazon Business UK
Manage a sales channel and a promotion budget, monitor performance and make adjustments to meet goals
Work closely with service teams, sales/business development, PR, product management, evangelists, and other marketing managers to achieve goals

present

Detroit, MI

Senior Marketing Manager, Analytics

Detroit, MI

Sanford-Wilkinson

present

Detroit, MI

Senior Marketing Manager, Analytics

present

Execute campaigns by leading cross-departmental teams — including web, e-mail, telemarketing, webinar, PR, events, etc
Lead, develop and mentor channel managers, while serving as the SME for SEO and driving adoption across merchandising and IT teams
Generate insights and recommendations concerning: marketing, merchandising, customer relationship management, and webpage design
Drive display and retargeting programs focusing on customer acquisition
Critically evaluate marketing campaign results versus business objectives and identify promising changes
Establish monitors and alerts for pro-active monitoring of website and marketing performance changes
Manage and consult on marketing tag implementations, including expert usage of tag management platforms such as Tealium and Google Tag Manager

Education Education

Bachelor’s Degree in Marketing

University of Massachusetts Amherst

Bachelor’s Degree in Marketing

Skills Skills

Highly organized and detail-oriented, with the ability to identify and troubleshoot inefficient, unreliable processes
Excellent ability to work under pressure and a proven ability to adapt to changes in a highly competitive and constantly changing industry; and
Excellent PC skills. Strong attention to detail
Excellent writing skills and a keen visual sense. An eye for detail and a quick wit
Strong planning and project management skills, and the ability to effectively manage multiple projects, prioritize, be detail-oriented, and meet deadlines
Excellent analytical skills, with detailed knowledge of retention & traffic driving metrics and KPIs
Highly organized, detail-oriented, and strong multi-tasking/time management skills
Ability to understand and quickly apply new technologies (ie. Social, Mobile, Tablet, Video)
Ability to conduct basic financial analysis and understanding of segmentation/profiling and how this is used with targeting
Ability to drive groups toward a focused outcome, ability to quickly organize multiple inputs and outputs

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Senior Marketing Manager Resume Examples & Samples

Work cross-functionally to develop intriguing, innovative & multi-faceted deepening strategies for customers within various life stages and customer segments
Collaborate with key cross-LOB partners to reinvent customer loyalty platform
Develop strategy and manage execution for multiple deepening strategies that cross-sell products while staying within a specified program budget
Present campaign business cases detailing program strategy and results to senior management for approval
Identify and test new growth opportunities
Forecast results of each program, adjusting spend and account volume as required
Work with analytics and modeling team to understand program performance, test results and account quality
Optimize integrated marketing campaigns to improve results, efficiencies and reduce costs
Strong strategic and critical thinking skills
Large-scale direct marketing experience
A strong customer focus
Strong project management, multi-tasking, leadership skills within a matrixed environment
Bachelor's Degree required. Preferred fields: Marketing, Communications or Finance

Senior Marketing Manager Resume Examples & Samples

Work with Director of Marketing, Client Strategies and Personal Lending to establish, assess, and implement a 12-month marketing plan in support of the Business Unit objectives
Develops and executes marketing strategies and tactical plans to support Student Banking awareness, acquisition, growth and retention objectives
Develops & implements multi-channel, multi-media integrated marketing programs (e.g. mass advertising, direct marketing, public relations, internal communication channels etc) in support of the Business Unit objectives
Responsible for ensuring that individual marketing campaigns are aligned with both the overarching annual integrated marketing plan and strategies and the business unit objectives
Leverages the expertise of the cross functional team to develop and continuously improve an “always-on” marketing campaign approach (365 day Search Engine, Public Relations, Social Media and Advice Centre Calendar)
Leads the develpoment of strategic initiatives and partnerships that grow the overall business unit results
Work closely with the Director of Marketing, Client Strategies and Personal Lending to lead a productive relationship with the Client Strategies business unit, ensuring a strong understanding of changing objectives and priorities, and that the business unit understands and values the role of the marketing group
Actively manages overall Student Banking budget , ensuring full year quarterly budget forecasts are developed and updated on timely basis (monthly and quarterly), information is managed within the prescribed FLO process and that any variances are identified early and re-planned (with Director of Marketing) to ensure that Student Banking budget comes in as planned
Effectively manages the development of the team member(s) and creates a culture of recognition and appreciation, transparency and leadership authenticity where the team member(s) can succeed and excel
Actively and collaboratively works with our CIDM, CKI, DSX etc partners to ensure that programs are planned within appropriate timelines, resources are efficiently leveraged and detailed campaign measurement plans are implemented
Continuously looks for opportunities to innovate and bring new thinking to the growth of the business
Ensure campaign measurement and anlaytics processes are in place to provide response, insight and continuous improvement
5 to 7 years previous financial services marketing experience and or related industries
Extensive marketing experience in acquisition, growth and retention strategies
Ability to understand and leverage the consumer environment associated with financial service products and translates insights into high-impact marketing activities
Strong Analytical capabilities
Proven ability to work in a collaborative and team based environment to deliver strong results
Experience in planning and executing to budget
Ability to develop Business Cases with ROMI and financial projections and campaign measurement plans
Experience in managing people

Senior Marketing Manager Resume Examples & Samples

Drive overall strategy and execution for Oldnavy.com and Oldnavy.ca site marketing to meet business objectives, providing a seamless cross-channel experience that delivers innovation and builds the brand
Develop clear objectives, architecture, strategies and tactics for Old Navy home page and department pages to engage and inspire our customer, as well as drive conversion
Work proactively with merchandising, marketing and planning teams to identify strong product storytelling. Deliver a compelling mix of commercial and editorial approaches
Create inspiring and strategic marketing briefs that balance the needs of key customer segments with overall brand/ merchandising objectives
Coach and develop site marketing team, fine-tuning and expanding individual skill sets
Presents weekly, quarterly and ad hoc reporting to leadership, as well as ensuring hindsights are shared and utilized with key partners and internal teams
Responsible for overseeing flawless execution of site updates and owns the overall customer experience at Oldnavy.com and Oldnavy.ca
Manage and mentor team of 4: 2 Marketing Managers (direct reports) and 2 Associate Marketing Managers (reports of direct reports)
Passion for retail, fashion and the Old Navy brand
Ability to apply thought leadership to overall site strategy as well as translate product stories into compelling marketing messages
Strong leadership and people management skills. Track record of effectively inspiring and mentoring a team
Excellent communications skills: timely follow-up, ability to articulate objectives,strategies and tactics to various cross-functional teams
Ability to analyze data , interpret for a broad audience and develop fact-based recommendations to drive marketing decision-making
Ability to communicate persuasively and present effectively in a variety of presentation settings (one-on-one, small and large groups, with peers, directreports, and management)
Solution oriented mindset, with proven ability to tackle challenges for self and team proactively and independently
Endless drive to evolve, innovate and advance marketing projects & strategies
Superior time management skills – able to deliver complex strategies under tight deadlines, as well as engage larger marketing team to deliver under tight deadlines
Ability to thrive under pressure, ambiguity, and in a fast paced environment
Ecommerce experience preferred
7+ years relevant experience
BA/BS

Mariott Senior Marketing Manager Resume Examples & Samples

Act as key liaison between the partner teams, advertising/media agencies, & other internal cross-functional teams
Guide advertising campaign and creative development
Utilize internal/external competitive insights, including reporting, analysis and market research to make ongoing media investment decisions
Development of card positioning and marketing claims
Work with and direct Public Relations and agencies to create and develop product awareness campaigns
8+ years of marketing experience in marketing strategy, creative strategy, and loyalty programs
Strong project management, communications, multi-tasking and leaderships skills are keys to success
Strategic insight and ability to identify business building opportunities
Creative and branding development experience
Strong financial analytical skills to manage marketing plans and budgets that meet P&L objectives
Prior client management in the travel and entertainment industry preferred
Must have the ability to work effectively across the organization and the partner
Demonstrated ability to manage complexity and effectively direct multiple marketing initiatives across multiple channels

Senior Marketing Manager Resume Examples & Samples

Candidate must possess at least a Bachelor's Degree, or Professional Degree in Business Administration, Marketing, Mass Communications, or equivalent
Strong strategic thinking skills and is result oriented
Independent and a good team player
Ability to multitask and to perform under pressure
Strong command in written and spoken English and Bahasa Malaysia
Computer literate with good Microsoft skills
Good interpersonal skills and able to interact with people at all levels

Senior Marketing Manager Resume Examples & Samples

Collaborate with the network of CP marketing and communications people at the Regional level; provide guidance, information and support to enable successful deployment of relevant programs
Maintain up-to-date knowledge on the CP sector issues, trends and long-term implications for EY’s GTM approach
Show initiative, coupled with accuracy and attention to detail
Demonstrate the ability to work under pressure and to tight deadlines
Demonstrate experience of working in a virtual, cross-border team
Responsible for the performance management of the Senior Marketing Executive
Good understanding of the business, market and emerging issues facing the CP sector
Proven ability to manage complex processes and/or projects at a global level
Some knowledge of digital media
Experience managing internal support networks
Outstanding communications skills required to liaise with an array of stakeholders
Ability to challenge views/perspectives while securing buy-in within different areas of the business Who we are

Senior Marketing Manager Resume Examples & Samples

This role applies to individuals covering a broader area of responsibility versus focusing on one specific role
Requires some overnight travel
Minimum eight years of proven and progressive marketing experience, including a minimum of three years proven financial services industry-specific marketing experience, or management consulting experience or equivalent. Including a minimum four years marketing management experience or equivalent
Bachelor’s degree in marketing or business related field or equivalent experience. Masters degree in Business strongly preferred
Strong planning, analytical, communications, decision-making, influencing, interpersonal and project management skills
Demonstrated ability to lead and respond positively to change, demonstrate flexibly when addressing shifting or competing priorities
Developed managerial capabilities as demonstrated by project leadership skills; breadth of strategic thinking; business acumen and successful staff management
Able to share responsibility for key decision making with a team, while accepting responsibility to drive internal decision-making processes. Ability to effectively influence and communicate across various business lines and units at senior levels within the organization
Strong knowledge of the business, products and services supported as well as the external environment affecting them

Senior Marketing Manager Resume Examples & Samples

Develop annual plans; lead planning, development and execution of campaigns for acquisition, growth and retention of Mass Retail and Mass Affluent/Retiring Boomers clients for Mutual Funds Distribution
Manage and optimize marketing programs that increase profitability of Mass Retail clients – grow and increase revenue by anchoring clients in long-term funds
Grow and increase revenue of Mass Affluent clients through programs that support clients through retirement and de-accumulation
Deliver on integrated marketing campaigns utilizing Television, Radio, Online, Print, Direct Mail, Outbound Telemarketing, Offers & Opportunities, Fulfillment and in-branch merchandising to support in driving awareness, acquisition and growth targets
Lead cross-functional teams on Direct Marketing, Digital / Social Media Advertising, Retail Merchandising, Event Marketing, Contact Centre, Sales, Public Relations, etc. on campaign delivery, ensuring communication is effective and customer-centric and that end to end fulfillment process is aligned to campaign requirements
Responsible for development of 365-day marketing strategies
Develop and implement marketing activites that leverage synergies across all business strategies to optimize marketing spend
Overall budget management and responsiblity
Campaign measurement, assessment, and continuous response alignment
Manage agency relationships to maintain their accountability for budgets and the quality and consistency of their services and physical output
Manage team of direct reports, as well as indirect reports
Authority to recommend strategic marketing plans that directly support Mutual Funds Distribution
Collaborate to ensure highest quality approach to client contact and overall client contact management principles to improve client impact
Enhance impact of all marketing activity/elements through strong, proactive integration of Mutual Funds Distribution and GIC product priorities
Mitigate budget risks through highly collaborative marketing initiatives that leverage other ongoing marketing programs
Previous 8 to 10 years marketing experience in banking and / or investments
Extensive marketing planning experience with strong and proven experience/exposure in database marketing, advertising, direct & relationship marketing, collateral and sales force materials, results tracking and analysis, integrated communications and research across all media
Extensive Direct Marketing experience required
Ability to understand and leverage consumer environment associated with financial service products and translate into high-impact marketing activity
Strength in coaching and people development, including observational coaching
Strong ability to work in a collaborative, supportive way

Senior Marketing Manager Resume Examples & Samples

Determine & Develop Marketing strategies in line with the GTM plans according to country needs
Drive Marketing activities on local level in order to maintain, achieve and develop brand and category positioning within the market
Manage and direct the Marketing budgets according to brand priorities
Monitor & Control marketing spending + ensure effective and efficient investments
Manage and direct the execution /adaptation of global brand campaigns, focusing on holistic implementation across all available channels
Strategically developing & implementing holistic concepts/initiatives for the country (Inc Trade Marketing Sports style division)
Drive retail marketing and key accounts marketing strategies as fully integrated concepts
Lead and direct key agency interfaces with regards to the development of strategic annual plans as well as annual evaluations and contract negotiations
Successfully lead the Marketing Team in achieving the overall objectives for Marketing Strategies
Lead and follow the rang building and order process for all distribution channels for the country to achieve maximum range efficiency
Control product pricelists to achieve standard margin targets

Senior Marketing Manager, Cards Partnerships Resume Examples & Samples

Leading the Partner Card acquisition strategy to maximise New Account Growth and Profitability
Managing and leading a strong team of 4 outstanding marketing professionals to deliver on core objectives and strategy
Managing the team’s professional development through coaching, support & engagement
Strategizing to optimise acquisition profitability focusing on product mix and acquisition promotional pricing
Managing the implementation of the Partner marketing plan, ensuring all campaigns are executed in a timely fashion. This involves developing creative briefs for the Agencies, aligning and coordinating stakeholder input, seeing creative development through to production and liaising with our Media agency to push campaign live
Delivering relevant positioning, product and pricing combinations to maximise acquisition, activation and utilisation
Maintaining a thorough understanding of the market, competitor activity and relevant product and consumer trends
Bachelors degree in Marketing or related discipline
Minimum 8 years in Marketing. Experience in banking, financial services, or telco considered a plus
Proven experience leading a high performing team and managing direct reports, with the ability to build strong team dynamics
Proven experience in developing and maintaining strong relationships and partnerships to drive business growth
Be results driven and self motivated
Strong understanding of campaign analytics
Excellent time management skills
Strong understanding of and experience in the creative/collateral development process

Senior Marketing Manager Resume Examples & Samples

A bachelor’s degree in marketing, strategy, business or related field is required; MBA preferred
A minimum of 8 years experience, preferably combining B2B and B2C exposure and understanding
A collaborator and connecter with expertise in leading cross-functional teams to deliver results against shared goals
A leader who is energized by the way consumers, businesses and brands engage in our increasingly digital world
A critical thinker with intellectual curiosity to surface insights and implications, and apply them to think creatively about market solutions for our clients
An empathic coach who values the success and growth of others as much as oneself
Analyze and synthesize data and insights to identify market opportunities and create market-winning strategies for our clients
Lead, coach and develop team of Client Strategy Managers
Lead a Creative Development team, providing strategic direction to execute the visual component of integrated marketing solutions
Prepare and lead client presentations and/or proposals which include compelling strategies based on the marriage of business acumen and market and consumer research and insights
Possess a solid understanding of digital media and how advertisers can utilize it to drive results for their business
Develop and lead sales development training programs as well as market and consumer insight based data to advertising sales team
Works closely with Insights and Analytics team to leverage and shape local and national research tools
Provide support and knowledge-sharing across Gannett to transfer learning and best practices

Entrepreneurship Senior Marketing Manager Resume Examples & Samples

Close liaison with senior partners across the UK to help establish EY as a leader in the fast-growth, high-value entrepreneurial market
Regular contact with UK middle-market teams to align messaging and activities with regional growth plans
Responsibility for developing and implementing communication strategies to meet agreed business and marketing objectives both across entrepreneurship and EOY platforms
Ensure the UK entrepreneurship marketing strategy aligns with overall, regional and UK business growth goals, and that all initiatives remain consistent across the business
Overseeing all resources and activity relating to the EOY programme such as events strategy and execution, content creation, ROI and metrics tracking, integration with other marketing programmes, global EOY interaction external communications, sponsorship, advertising, promotion, internal communications and alumni
Identification of new opportunities to drive increased value for both EY, clients and entrepreneurs
Establishing a strong relationship with key internal stakeholders to drive broader participation in EOY in the UK firm
Delivering a programme which supports and contributes to relationship building and business development
Developing a strong network of functional relationships with external parties such as sponsors, media and business partners
Developing a deep understanding of the Entrepreneur Of The Year Programme and determine how EY can reinforce its position as a leader in this area
Management of the EOY Alumni programme working closely with regional marketing teams
Management of a yearly planning process and report on all activity
Responsibility for a marketing budget (approx £850K)
Management of a team of 5 and integration of other teams and marketing disciplines (internal comms, PR, branding, design)

Senior Marketing Manager, Channel Marketing Resume Examples & Samples

Very strong strategic planning skills to successfully develop programs that are aligned to business plans
Significant prior success in marketing and/or communications required, including in the areas of Channel Marketing, Website Promotion, Digital and Social Marketing
Expert project manager, with a proven ability to successfully lead and complete complex projects with multiple stakeholders
Minimum 7 years marketing experience, preferably 4 years in Financial Services
Proven track record launching integrated marketing initiatives from concept to roll-out within complex organizations
Substantial experience developing marketing strategies and programs to support sales and product delivery
Organizationally savvy, comfortable presenting to senior leadership
Proven relationship management skills; strong facilitation and cross-functional team building skills; diplomatic
Worked in changing, high growth environments; comfortable with ambiguity and working in matrixed organizations
Very high level of project management and attention to detail

Senior Marketing Manager Resume Examples & Samples

Drive strategic direction of traffic driving, customer acquisition and brand awareness initiatives
Manage key business development channels in partnership with GID Marketing Team including
Strong cross-functional relationship building
Strong familiarity/experience managing marketing channels (advertising, consumer,retail background required)
Sound analytical skills and proven track record working on retail business model and with retail analytics
Ability to be creative, take risks and confidently lead Piperlime’s strategy to develop new channels for acquisition
Strong communication and partnership skills. Highly effective and active participant/leader in a variety of formal and informal presentation settings. Effective in cross functional teams. Ability to command attention to drive business requirements
Self-starter with the ability to work in fast-paced environment, deal with ambiguity, and prioritize multiple projects
Track record of executing successful marketing campaigns
Passion for the Piperlime brand and the online channel
8+ years relevant experience in retail/ecommerce
5+ years with advertising agency
Strong computer skills required, including Microsoft Excel, PowerPoint, Word, etc

Senior Marketing Manager Resume Examples & Samples

Develop messaging and identify key deliverables and distribution methods. This will include content creation, production and distribution through print, web, email and other delivery methods
Transform raw research, insights and data into various product communications that resonates with clients, adjust for tone and complexity of each target audience and reinforce overall messaging and campaign objectives
Work proactively in fast-paced and dynamic environment that relies heavily on cross functional interaction to maximize marketing and sales opportunities
Shape routine/run-rate communications such as fact cards, product profiles, sales ideas and web-related product content in a way to help strengthen core messaging of firm capabilities
Collaborate with marketing team, advise on campaign messaging, communication strategy and marketing content for a range of investor audiences within the financial intermediary division
Conduct competitor research to evaluate, develop and improve existing product campaigns/programs, while ensuring message and brand consistency
Work in tandem with the firm’s Compliance department to ensure that all materials meet FINRA and SEC regulatory guidelines
Provide writing and editing support, as needed, for marketing materials including promotional materials and website content
Coordinate efforts of cross functional teams through the marketing idea/execution process; this would include leading meetings, developing plans, driving communications, assigning tasks and establishing accountabilities
Stay informed and up-to-date of market trends, regulatory updates, and internal changes to maintain thorough industry knowledge and uncover new marketing opportunities
Coordinate and facilitate special projects as requested by management
3-5 years of marketing communications experience within the investment management industry
Exceptional writing skills with proven ability to simplify complex concepts
Broad knowledge of investments
Project management experience with proven ability to execute projects independently
Proficiency in Microsoft Office and Adobe tools
Responsive to client needs
Strong attention to detail; accurate

Senior Marketing Manager Resume Examples & Samples

Work with Director of Marketing and Director of Comms to create an overall regional 360 marketing and communications strategy for business growth
Work in partnership with the Horseferry engagement team to support the EMEIA marketing and communications programme with a particular focus on seasonal product pushes, festive and flagship strategies, underpinned by consumer insight
Ensure marketing effectiveness is at the heart of all thinking
Own engagement of the regional strategy, driving it through the hubs, ensuring all hubs are aligned
Pull together all regional activation plans, cross fertilisation of ideas between hubs
Work with hub leads to create hub marketing and comms strategy, ensuring its in line with overall regional strategy
Develop and own, alongside Director of Marketing and Director of Comms, long term, cross regional/hub partnerships
Create and drive the regional travel retail and tourism strategy and execution
Own any cross regional projects
Manage the Delivery Coordinator and ensure all regional projects are being delivered with CMD, helping to intervene if needed
Manage the Events manager, ensuring that Events are integrated into the overall partnership strategy

Senior Marketing Manager Resume Examples & Samples

Philosophy color
Ckone Color
Manage communication and alignment of promotional programs to field sales & sales administration. Work with Sales Admin on operational issues including forecasting, allocations, special events, and shipments
Lead status with global marketing
Strong presentation and communication skills, Strong attention to detail and accuracy
8+ years relevant work experience in marketing or product management
Experience with color cosmetics in the US market is a must
Experience with the Ulta account would be ideal

Wm-senior Marketing Manager Resume Examples & Samples

Events
Sponsorship
Written communications, internal and external (including client & sales literature and internet channel)
There is a strong focus on events within the program, which are well established, commercially focused and often relate to sponsorship activation or lead generation/prospect management to bring pools of prospects to the table, as well as creating programs for client appreciation

Senior Marketing Manager Resume Examples & Samples

Marketing Strategy
Brand Identity
Segmentation, CRM utilisation & Communications
Mentoring a high performing team
Passionate about people, developing people and resonating with people both internally & externally
Comfortable with Data Analytics, managing data and using data to make recommendations and decisions
Innovation and thought leadership

Cmd Deals Transactions Senior Marketing Manager Permanent Resume Examples & Samples

Revenue growth
Enhanced relationships and networks
The DealTalk website is our primary external communications channel – strategy/ innovation of the site, content development and promotion of this site on an ongoing basis
Developing deals centric marketing strategy/ plans, in conjunction with the partners and CMD marketing teams
Providing strategic advice and guidance to partners concerning how to raise profile, awareness and drive market reputation to key buyer groups
Design, production and delivery of market positioning deals focussed campaigns
Work with PR teams and business unit leaders to build overall Deals Transactions brand and reputation
Promoting initiatives internally, educating and building connections across the firm with important referrer communities
Managing the risk and quality aspects of marketing programmes
Developing new innovation/techniques and opportunities to differentiate the Deals Transactions business
Collaborate with BD teams to share targeting data and support the business to build effective external relationships. Utilising the skills of the different teams in CMD (e.g. Thought Leadership, Buyer Programmes, Market Campaigns, Pursuit & Proposals etc) to deliver planned activity
Line managing the Deals Transactions CMD marketing team (currently one manager and one executive)

Senior Marketing Manager Resume Examples & Samples

Global collateral - Develop and update collateral for NBIG product lines that is consistent and can be leveraged for use around the world
Global webinars - Recruit speakers, promote globally and support the operation of webinars that are both regional and global in significance. Work with in-country marketing teams to expand locally planned webinars to global audiences
Social media - Manage and create the monthly social calendar via Hootsuite. Develop a constant stream of content for Facebook, Twitter, Pinterest and LinkedIn pages
Customer insight - Manage market research efforts with customers using tools such as Pearson Bright Ideas for feedback/insight/crowd sourcing
Campaign management - Oversee and manage all facets of multi-element marketing campaigns. Includes planning, creative development and oversight, program launch, results tracking via marketing operations tools and follow up
Reporting and analytics -establish KPI’s, build measurement capabilities for them with marketing operations, manage the reporting process and review for accuracy before distribution to appropriate NBIG and Pearson associates
Global testimonials - Recruit and collect NBIG customer testimonials from schools, clinicians, and end users in the United States and globally. This effort will include video, audio, webcam and written testimonials
Global events - Develop consistent strategy for NBIG presence at events. Develop and track key measures to assess efficacy of these events. Select significant US events in which to participate. Personally attend significant US and Global events to feel the pulse of the customer
Offer development - Work with peers in other Pearson product areas to develop joint product offerings, and supporting marketing messages that highlight Pearson’s strengths and deliver unmatched solutions. Potential areas for collaboration include English Language learners (ELL), Response to Intervention (RTI), math and reading
Global marketing collaboration - Lead quarterly conference calls with global marketing associates to share information and collaborate on joint initiatives
Marketing communications - Support director in development of all media programs including online, social media and print advertising in publications like CHADD, ADDITUDE and NASP. Build reciprocal relationships to target placement of NBIG stories. Evaluate all forms of advertising, marketing, and promotion to determine their effectiveness. Manage entire campaign from ideation through results tracking
Email drip programs - Oversee email-based customer communication program that nurtures customers across the buying lifecycle. Define and update the lifecycle for each product line. Develop email copy to support a 12+ month communication cycle, and work with marketing operations to track customer progress
Channel support - Act as liaison to assist field and inside sales teams with necessary product information. Support them with their interactions with the Pearson K-20 sales teams. Assist the Business Development team with any required product and market information and support
Public relations - Engage frequently with our PR teams (internal and external) to maximize the value of this channel. Activities include press releases, press advisories and byline articles in education and healthcare specific publications
Web site updates - Working closely with NBIG marketing operations and Pearson shared services, oversee the updates to NBIG websites. These updates will range from short targeted updates to full website redesign. Work with internal and external teams and partners and provide crisp, efficient content for web updates
5+ years of Marketing experience Digital marketing - SEO/ analytics/ marketing automation Program management Marketing communications Social media campaign management Email campaign management

Senior Marketing Manager Resume Examples & Samples

Relevant marketing experience (preference given to those with strong conference marketing experience/finance events)
Computer literacy skills (PC based software systems and relational databases, word, excel, powerpoint)
Experience of Salesforce, Eloqua and Omniture, but training will be given

Senior Marketing Manager Resume Examples & Samples

Microsoft Office
Front and back-end database interface, preferably with Blackbaud products
Marketing production and trafficking
Direct marketing and list management
Media buying
Integrated marketing communications
Track record of visibility partnerships
Digital design
Web programming

Senior Marketing Manager Resume Examples & Samples

Advanced knowledge of and ability to apply marketing strategies to marketing tactics
Manager of marketing plan development, including marketing research
Advanced ability in the development of brand positioning, brand architecture, competitive assessments, customer segmentation, solution brands and building on brand equity
New Product launch plans and roll out to customers
Brand lead role for special marketing projects
Alignment with the Marketing function area needs (PR, Direct to Customer, Show Management, web)
Review/recommendations of marketing effectiveness versus objectives
Monthly department reports, financial and customer analysis, and quarterly updates
Clear communication of plans and alignment to internal and external stakeholders, and persuading others to support ideas
Knows and applies basic marketing mix concepts (brand positioning, brand architecture, SWOT analysis, competitive assessment, marketing objectives/strategies, customer segmentation)
Knows procedures and marketing mix elements that drive increase in volume and brand equity. Knows and applies basic marketing strategies
Establishes courses of action for self and others to ensure work is completed efficiently in light of strategies and destination of department and organization
Conveys information and ideas in a clear, meaningful, and timely manner, providing information to ensure understanding; solicits input from the audience during the communication
Understands complexities and interdependencies of information and events to develop more effective solutions and ideas
Generates alliances internally and externally by continuously identifying and acting on those things that will create success for company and its customers, suppliers, community
Develops and uses collaboration for purpose of accomplishing work objectives; develops relationships with other individuals by listening, sharing ideas, and appreciating others efforts and point of views
Persuades others to support or agree with an idea, issue or position

Senior Marketing Manager Resume Examples & Samples

Act as the territory business leader and expert, including overseeing the local daily business operations
Adapt and develop the brand strategy for the local markets, devising tactics and its execution
Make consistent and impressive use of Social Media including integrating collaborative efforts with Social Media influencers
Lead the planning and presentation of the marketing strategy for all Blizzard franchises in the territory
In-depth competitive and market evaluations
Develop rational forecasts and models based on the local market conditions
Develop price strategy decisions, testing techniques and implementation
Work with the marketing head on the key objectives and strategic goals for the region
Coordinate the development and production of marketing materials
Control local marketing budgets by Franchise and manage by the numbers
Manage the local advertising agencies for efficiency and impact
Co-manage the local brand managers
Drive the implementation of marketing campaigns
Coordinate execution of plans with sales teams
Coordinate the execution of the different local deals with business development
Work with, and leverage partner resources to create marketing plans to promote Blizzard Entertainment’s products
Act as a project leader when assigned
Act as the business / operational manager of the local office

China Software Senior Marketing Manager Resume Examples & Samples

Owns the development and execution of the go-to-market plans to support specific Dell Software growth initiatives
Develops content and programs that achieve sales demand through print and electronic collateral, sales training, and customer research and customer briefings
Serves as subject matter expert for specific vertical(s) on industry trends, customer buying behavior, pain points, competitors, and vertical market opportunities
Facilitates the strategic planning process to execute end user events and channel events with channel counterparts to ensure timely and successful execution
Utilizes standard campaign methodology and metrics to track marketing/sales efforts and drive program results throughout quarter/year
Provides sales team with marketing roadmaps and training on key initiatives, industry trends and partner solutions
Determines most effective segment/vertical sales tools and drives usage to maximize sales productivity
Ensures that sales and marketing teams understand and are able to fully utilize tools to enhance sales and marketing activities
Supports channel event strategy
Works with merchandising and online teams to make recommendations/decisions on dell.com content
Team management responsibility; people manager skills preferred
8 to 10 years in software marketing or channel marketing
Specialization preferred in one of the following areas; Data Protection, Database Management
Strong communication and analytical skills in budgeting and marketing program ROI

Senior Marketing Manager Resume Examples & Samples

Own end-to-end email and messaging strategy, plan, and execution and increase the customer engagement and overall success of ModCloth’s large and important email & push marketing efforts
Own and drive segmentation efforts and execution to deliver more targeted and relevant messaging to improve brand engagement and sales
Understand and develop the appropriate email marketing strategy in line with overall marketing strategies and goals, support brand stories, community engagement, and our merchandising stories
Manage a small team that executes all daily operations and trafficking of direct to customer email and push notification communication
Partner with cross-functional marketing and promotions teams to develop and deploy effective email marketing campaigns in a timely manner while setting measurable campaign goals
Present, assess, and evaluate on-going results of email and messaging campaigns. Share learnings across the team to improve and optimize efforts
Lead customer lifecycle messaging strategy
Manages business relationship with key partners such as our email service provider and push notifications vendor Ensure vendor effectiveness, efficiencies, and maximize their technology for use in our communications efforts
Develop and prioritize an on-going test & learn program
Oversee and approve creative brief development and provide appropriate guidance to supporting teams
Partner with analytics to develop and implement improved campaign performance across triggered, newsletter, transactional and push messaging
Recommends future initiatives and areas of focus for the email program based on email industry trends, results, and best practices
8+ years of marketing experience with at least 5 years of prior email marketing and/or CRM & retention/engagement experience
2+ years of previous management experience
Driven marketer & self motivated leader looking to make a significant and important impact to the ModCloth business and to help women feel like the best version of themselves
Successful track record of developing, executing, and analyzing email marketing campaigns with the ability to make recommendations for optimization
Strong analytical skills with a knack for extracting data in order to inform future campaign decisions
Strong written and verbal communication skills along with a keen attention to detail
Ability to thrive in a fast-paced environment. Ability to manage multiple projects with various deadlines simultaneously
Previous experience w/ Email Service Provider Responsys or another large ESP
LI-EW

Senior Marketing Manager Resume Examples & Samples

Create and drive marketing strategies to support the growth of our key products, support the sales efforts and own the conversation around everything AOL
Direct and help execute on all marketing activities including trade activations and communications, sales support activities and collateral, traffic driving strategies, all brand activities and PR initiatives
Develop overarching marketing strategy, channel mix, and creative approach, ensuring efforts are “on brand” and consistent throughout all channels
Routinely monitor metrics and analyze customer trends in order to make recommendations, adjust marketing plans accordingly and foster a culture of innovation
Collaborate with cross-functional teams and be comfortable communicating with all levels in the organization from junior staff to upper management. Vendor or partner management
Establish and maintain cooperative relationships with representatives of community, consumer, employee, and public interest groups
Plan and direct development and communication of informational programs to maintain favourable trade and public perceptions of the brands
Arrange public appearances, lectures, contests, or exhibits for clients to increase product awareness and market to trade partners
Confer with other managers to identify trends and key group interests and concerns or to provide advice on business decisions
Management of all aspects of trade and consumer marketing & communications for multiple brands; including media campaigns, contests, events, PR, media, speaking opportunities and trade activations
Analytical and quantitative thinker, with excellent business acumen. Experience working with and leveraging data insights to optimize efforts
Positive, high energy, self-starter with the desire to work in a fast-paced, changing and deadline-driven environment who is results-oriented, team player with strong time management skills and a “can do” attitude
A proven collaborator with experience working across multiple teams to achieve defined goals
Detail-oriented and organized individual with excellent written, oral communication, project management, copywriting and presentation skills
Experience using Office, Photoshop and key web analytics tools such as Omniture a plus
Impeccably honest and ethical, with good judgment and common sense
Event management experience preferred
Bachelor's degree in a related field (Maters or specialties a plus)
5+ years marketing-related experience
Or relevant combination of education and experience

Senior Marketing Manager Channel Resume Examples & Samples

Churn Reduction - Reduce voluntary churn within the HHLT call centres
Drive sales, and increase overall ARPU
Loyalty Channel Communications - Improve agent knowledge through updating and improving key communications such as: job aids, One Source documents, Blueprints, weekly channel calls. Plan and implement quarterly events on site to further drive strategies into channel
Knowledge/Training - Develop competitive positioning to overcome objections that lead to customer cancellations. Act as a conduit between the Loyalty Strategy teams and the channel to provide key insights into channel activity and opportunities to improve on churn
Leading Insights and Analysis - Guide analysis of call data (through Blueprints) on a weekly and monthly basis, determine key areas to conduct deep dives and develop strategies for churn improvements. Conduct weekly call listening, focus groups, and gain overall agent buy in regarding new programs and strategies
System Improvements - Identify and drive system improvements to ease operations across all LOBs. Work with Project teams to develop and prioritize long-term system enhancements
Hype campaigns - Drive improvements in the call centre through weekly/monthly hype campaigns. Design, implement, and manage relationship with our hype vendor
University Bachelor’s degree required, MBA preferred
3-5 years experience in a similar Marketing Manager role, preferable in channel marketing – leading dynamic teams
Ability to motivate and develop team members
Highly motivated and able to proactively seek out innovative approaches to business challenges
Excellent communications skills, both written and verbal (ability to effectively communicate and present to people at all levels)
Strong leadership and influencing skills
Results driven – ability to develop clear team scorecards that drive team results
Ability to work with several internal stakeholder clients and
Highly organized, detail-oriented and the ability to manage multiple projects simultaneously
Action oriented and demonstrated ability to deliver results
Advanced skills in Microsoft Office (Word, Excel, PowerPoint, etc.)

AVP, Senior Marketing Manager Resume Examples & Samples

Bachelor's degree in business marketing or related subject required with 8-10 years of marketing experience with minimum 3 -5 years in digital marketing environment preferably in financial institutions and/or agency with main account client in digital/social marketing
Able to maintain cohesive and collaborative relationships within the division and with external functions, resulting in a high performance, goal oriented, team environment
Demonstrated experience in creating multi-channel marketing programs within a large organization where lead generation and customer acquisition was the primary goal
Deals with changes and handles stressful situations with a professional demeanor
Be resourceful and comfortable leveraging consumer insights and marketing best practices to drive program solutions

Senior Marketing Manager Resume Examples & Samples

Responsible for the creation and execution of the marketing portion of basic to moderately complex assigned vendors' overall business plan
Responsible for customizing existing programs to meet the needs of their assigned vendors
Assist assigned vendors with applying product marketing strategies through China. Maintains product marketing plans, managing vendor coop/MDF and representing China in marketing related business meetings
Uses a basic understanding of marketing trends, product positioning and market opportunities in completing assignments
Essential Functions: vendor management and Budget Responsibility

Senior Marketing Manager Resume Examples & Samples

Assist division in establishing marketing initiatives that support their sales goals
Ability to manage employees
Ability to manage a line-item budget for all affiliates
Create, implement, track, and execute sales contests and incentives
Evaluate effectiveness of all promotion and advertising programs and recommend changes
Work with our advertising agency to develop strategic advertising initiatives
Work with other divisions and lines of business within the Bank to increase cross-sell and customer relationships
Assist in the communication of product initiatives throughout the Bancorp by regular interaction with affiliates
Manage multiple vendor relationships and monitor effectiveness and efficiency of these vendors
Recommend in-bank collateral design and mix, and assist in the execution of these ideas
Communicate with all levels of management, both at corporate and the affiliates, regarding marketing initiatives
Support the company brand through the adherence to branding guidelines
Manage all projects within the line of business marketing budget
Perform any other duties as assigned
Seven (7) or more years of job related work experience
Knowledge of advertising mediums
Strong organizational skills
Previous experience managing people is preferred
Must be able to work in a team environment with the ability to interact well in a positive manner
Work requires the ability to multi-task and be flexible

Senior Marketing Manager Resume Examples & Samples

Be a strategic visionary to drive long-term growth of the Walt Disney Company Brand through the individual content franchises within TWDC’s large and diverse IP portfolio
Develop and operationalize 3-5 year strategic plans by franchise that support global plans while meeting country objectives
Lead development and implementation of the integrated marketing plans to build equity and sales of responsible franchises, as well as measure effectiveness of the marketing programs
Lead cross-functional teams to drive synergy, marketing and consumer messaging for all franchises across TWDC-CHINA divisions
Maximize key franchise marketing and promotional partnerships by identifying multiple business opportunities across the TWDC-CHINA divisions and IP portfolio
Partner with the Corporate Communications Team on sustained consumer publicity strategies and execution for each franchise beyond key content release windows
Develop regionalized sales and marketing materials including pitch kits, sell-sheets and sizzles and video content
Manage TWDC-CHINA synergy marketing budgets for each franchise
Lead Creative agency to coordinate franchise branding, packaging and other collateral across TWDC-CHINA divisions to drive franchise continuity across all consumer touch points while maintaining global brand integrity and meeting divisional branding requirements
Work with divisional and corporate research teams to ensure TWDC-CHINA has the appropriate metrics, analytics and consumer insights to make effective strategic decisions to drive brand and franchise growth in each market
Experience working with or for multiple divisions of a major entertainment company
Experience working in diverse international emerging territories
10+ years experiences in marketing, brand development, promotions or sales for multi-national fortune 100 companies
A mature, self-motivated manager who is also able to successfully implement multiple initiatives, driving results for the company. The candidate must have a strong “partnership” mentality in working with others. The successful candidate must also demonstrate the following
Strong planning and execution skills: able to multitask or manage several projects concurrently with minimum supervision
Communication skills: persuasive and convincing both in oral and written
Problem solving skills: able to resolve issues independently and communicate solutions effectively
Analytical skills: able to provide sound recommendations based on good understanding of different Business Units’ needs, China market situation, trends and consumer insights
Professionalism and integrity, a team player, perform well under pressure
Proved track record of building new brands and leading growth of existing brands
Experience writing and executing multiple-year strategic plans
Demonstrated success in building relationships across all levels of an organization (Executive through Managerial)
Drives results through consensus building, team work, and identifying common goals
Well-developed computer skills (Excel, Word, PowerPoint, Outlook, etc.)
Bachelor’s degree in Business Administration, Marketing, Management or related field in top university

Senior Marketing Manager Resume Examples & Samples

Devise a comprehensive road map with all key stakeholders across the business, clearly identifying all of the touchpoints with Sky
Priorities include
Post marketing support for the existing DMD deal (including Sky Movies Disney, Sky Living, Sky Movies, Now TV, Sky Store, special pop up channels, etc.)
Initiating and implementing activity with the Sky Broadband team by liaising closely with the film-makers and clearly communicating the requirements and issues to all concerned
Close liaison with Disney Channel Marketing team to ensure consistency of approach with Sky and to maximise all opportunities
Work closely with Studio teams to oversee all special projects (e.g.. TV specials) and work with Sky to develop marketing support for studio releases
Establish strong relationships with the team at Sky to maximise opportunities with events at the 02, Sky Academy and 'Mums' initiatives. Create impactful PR campaigns with Sky and utilise Sky's extensive retail space, events eg. Sky ride, and customer communications when appropriate. Have responsibility for placing the UK marketing priorities on the agenda for discussion with Sky (e.g.. Living Well, Local, Party, Brand, etc.)
Communicate all activity from 'Team Sky' on a regular basis
Effective asset management and talent optimisation is key
Strategy: Create an annual marketing plan to encompass all initiatives that influence Disney and Sky. This should evolve as opportunities arise and be communicated to all stakeholders within Disney, including the CMO, Franchise and studio teams and Disney Channel Marketing
Front line day to day customer support
Develop and sustain relationships across the Sky universe
To support the DMD deal, the areas of focus will include campaign approvals across Movies, Series and Specials. Areas of focus will include advertising, on-line activity, on air promos,, sponsorship, merchandise, publicity, etc. It will also require talent management, particularly on the ABC Studios side, with Sky Living. Work with the regional marketing team to plan and implement talent access requests
Post sale marketing support for Sky Movies Disney includes building six promotional stunts per year to support the wider TWDC properties. In 2015, it will be the 25th anniversary of Sky Movies and the third birthday for Sky Movies Disney (March). Around both of these milestones, there will be increased levels of activity
Oversee local use of daet.tv, Screening Room and Videonet and increase client awareness of these sites
The goal is to have a long term deal with Sky Broadband and this team will work towards achieving that goal. The ongoing activation of the Sky Broadband campaigns involves (but is not limited to) the following
Liaison with DM+ Commercial team to agree terms
Liaison with film-makers and franchise teams re the creative content of each ad as well an ancillary activity (e.g.. social, digital, internal initiatives to support the campaign, etc.)
Management of Sky's requests throughout the process
Timely management of creative and legal approvals
Communication of campaign throughout DM+ community as well as rest of The Walt Disney Company
The role will also have responsibility for the execution of any special events with Sky. This will include exhibitions at the 02 or the proposed Sky/Disney visit to Disneyland Paris for brand immersion. There is an expectation that the areas that, to date, have been unexplored such as opportunities with Sky Academy, will be reviewed and significant activity will result
Excellent communication skills and relationship building with an ability to inspire enthusiasm and confidence
Previous experience in a TV marketing/media environment
Previous commercial experience and budget management
Previous people management experience is essential including conducting annual reviews, performance management etc
Proven experience of managing acting talent
Experience of brand management
Proven communication skills with the ability to influence and challenge
Evidence of working autonomously
Time management skills and effective delegation is desirable
Proficiency in Zeus, SAP, Word and PowerPoint is desirable

Senior Marketing Manager Resume Examples & Samples

Develop and execute smart marketing strategies & campaigns that raise the creative bar & change perceptions of AOL in the hearts and minds of business audiences and drive growth
Create engaging strategy presentations that tell stories, are grounded in research/data, elevate the brand (or product) and present them with conviction
Partner with research team & leverage/commission research to develop & test strategies & creative, track performance & optimize campaigns on an ongoing basis
Learn & understand a complex organization & partner with manager to develop, recommend & sell a smart brand architecture with challenging branding implications
Own development of creative for tentpole events from concept & theme, to identity, design & styleguide, through to execution
Develop & execute media plans and provide metrics-driven analysis of channel performance and campaign results
Collaborate and work effectively across the organization, specifically with creative, product marketing, project management, the wider marketing organization & sales
Bachelor’s degree, preferably in Marketing or other related field
6-8 years marketing experience from media, agency or publisher
Knowledge of media & ad tech landscapes; passion for new technologies and emerging trends
Experience with B2C and B2B marketing, digital, mobile, social marketing
Experience in media strategy, planning, buying a plus
A team player with a terrific sense of humor, ability to go with the flow & adapt to changing priorities
Excellent written and verbal communication skills, a natural at “presenting”
Strong leadership and management skills, a people person
High energy, self-directed/motivated, efficient, organized
Ability to multitask and manage complex projects
Ability to thrive in a fast paced, dynamic environment, under tight deadlines
Ability to operate strategically/creatively/analytically and in a detail-oriented & organized manner

Senior Marketing Manager Cards Resume Examples & Samples

Manage day to day operations of JPMC cards and work closely with the Private Bank
Assume Business ownership of the campaigns and communicate parameters and progress cross-functionally
Accountable for resolving any servicing escalation and implementation of experience gaps
Achieve and maintain an appropriately controlled and compliant review and approval process
Collaborate with Global Wealth Management Team to improve our Clients’ experiences and promote Chase Cards
Excellent project management skills with ability to solve problems professionally and timely
8+ years of experience in delivering marketing campaigns and/or managing Customer Experience
Must be Client focused and demonstrate initiative
Must be self-directed and results/goal oriented
BS, BA, or equivalent experience
Finance/banking or advertising agency account management experience a plus

Senior Marketing Manager Resume Examples & Samples

Fashion and/or Retail experience is a plus
Agency management experience is a plus
Experience in a marketing environment that has changing and evolving product, that takes an editorial story-based approach to marketing required. Experience with across digital channels preferred
Strategic thought leadership needed, integrating marketing science and brand stories
Solutions orientation with flexibility in campaign design
Interpersonal skills and leadership - will need to develop relationships and trust with a wide variety of cross functional and global colleagues
Able to work across all levels of management
Skillful self-starter

Senior Marketing Manager, Direct Channels Resume Examples & Samples

Develop marketing roadmap and strategy to drive profitable account growth and account targets (13M for Citi Cards, 5M for Loans)
Collaborate with Retail Distribution Channel and Marketing teams to implement Tier 1 campaigns for Cards and Loans, including point of sale material consistent with the Rethink Retail platform, brochures, e-channel communications and sales support materials
Work with Product teams on recommendation of product marketing offers for Branch, Citi@Work, Partner channels across Citi Cards and Loans
Manage day to day optimisation of these channels, to ensure we’re maximising sales opportunities, and optimising the cost per unit, including monitoring daily, weekly and monthly acquisition reporting to determine areas for improvement across all key product metrics & socialising campaign successes / learnings
Develop strong relationships with all internal stakeholders and in particular develop excellent relationships with the Retail Distribution and Product team, to deliver strong growth for the product portfolios
Manage the monthly sales forecast and marketing budget of these channels including cost per account, optimisation, accruals & invoicing
Manage creative agency & vendors, building strong relationships to drive optimisation, growth and innovation for the direct channels for Citi Cards and Loans products
Support the “Add-on” product packaging strategy implementation across other business units, including product offers, application forms and sales support materials
Seek continual improvement in the way we do business – processes, engagement , as well as driving process improvements in controls, risk and acceptance
Manage one direct report at Marketing Manager level, to support in delivering on these objectives, providing coaching, support & engagement for this key resource
Minimum 8 years in Sales or Marketing.3 years minimum marketing experience, in development of marketing and retail sales support
Financial services, insurance or telco business experience
Retail merchandising experience strongly preferred
Bachelor degree in Marketing or related discipline
Proven experience in developing & maintaining strong relationships, to drive business growth
Proven experience managing direct reports, and developing a high performing culture

Senior Marketing Manager Resume Examples & Samples

Masters a plus
Significant marketing experience (10+ years)
Demonstrable experience of developing and implementing strategies and successfully influencing others as part of this
Motion pictures and/or home entertainment marketing experience strongly preferred
Solid Leadership qualities and experience
Proven ability to develop clear marketing strategy using strategic analysis and frameworks, and effectively communicating and gaining buy-in on developed strategy
Proven identification, development and delivery of significant innovative and value-add initiatives to the business
Solid experience in initiating and advocating cross-functional and cross-business projects, including assembling resources, defining project plan and key deliverables, obtaining buy-in and driving projects to successful completion
Solid experience in online social marketing and digital landscape
Proven ability in budget management and cost control
Communication and engagement with top-level management
Cross-functional/cross-business team engagement and matrix environment working and reporting
Solid experience with, and knowledge of, new technology trends and new content distribution technologies and platforms
Working and dealing with a corporate environment from a remote (ex Head Office) location

Senior Marketing Manager Resume Examples & Samples

60 %: Internal and External Digital Acquisition Strategy, Management and Measurement
10%: People Leadership
10 %: Relationship Management (collaborating with Partners and Affiliates, Product Marketing Managers, Online Marketing Managers, Designers, Developers, project teams, T&O, etc)
10 %: Risk Management and Control
10%: Change and Innovation
6-8 year’s experience in digital strategy consulting and planning
Strong knowledge of email channel, partner channels, affiliates, digital marketing communications development and implementation, including advertising, social and mobile
Strong knowledge of tracking and measurement
In-depth knowledge of online user experience, ecommerce
Strong knowledge of digital space including social, mobile, email
Excellent understanding of sales funnels and optimization for sales and acquisition
Analytical and measurement driven
Superior influence skills and understanding of how to navigate a matrix organization
Strong relationship skills
Ability to actively engage others to achieve positive business outcomes
Ability to lead a high performing team
Active influencer of future innovations and ability to make things happen through positive influence
Proven experience driving leads, sales and use of metrics to achieve the strategies
Excellent thought leadership skills with an ability to question assumptions
Strong understanding of customer purchasing funnel
Highly organized, self-motivated, and able to prioritize on the fly
Proven interpersonal and relationship management skills
Strong presentation skills and technical skills in using excel and power point

Senior Marketing Manager Resume Examples & Samples

Lead the strategy and execution of the developer audience solutions plan, including technical plan, content plan, and overall go to market plan
Drive outreach to and management of third party relationships with cloud tool developers in support of joint go to market plans
Collaborate with the Product Management, Technical Marketing, Engineering, and Field teams in the development of solution plans and marketing materials for next generation cloud services at VMware
Author and produce competitive sales tools in the form of presentations, briefs, white papers and website content for both field enablement and customer audiences
Communicate and evangelize VMware advantages over competing offerings in live training events, speaking opportunities and social media, for both field enablement and with customer audiences
Collaborate with other VMware product teams to develop competitive messaging that effectively promotes the advantages of VMware's broader developer audience story

Senior Marketing Manager Resume Examples & Samples

5 to 10 years proven consumer marketing
Strong business focus and ability to work in a consultative capacity
A lifelong learner who has an insatiable curiosity about customers' business, consumer trends, and generally what makes people tick
Self-proclaimed data/analytics geek that is “whole brained” and can translate insights into marketing strategies
Excellent storyteller and has the ability to both weave a story and captivate an audience in the telling of it
Able to work effectively cross-functions (Sales, Finance and Marketing)
Team oriented – desire to be a part of and contribute to a high performance culture
Has a deep understanding of marketing levers and tactics
Excellent verbal and written communication skills including formal presentations to C-level and VP-level executives
Proven track record for delivering marketing value & measuring how marketing contributes to business goals/objectives
Ability to execute marketing campaigns across the toolbox, social media, advertising, email, retail marketing, etc. (via agencies or directly)
Deep understanding within 1-3 functions inside the marketing toolbox, retail expertise preferred
Undergraduate degree
At least 7+ years total business experience with primary focus in Marketing strategy, planning, & communications
Advertising agency experience a plus
Sales/Account Management experience a plus
Microsoft Office suite user especially PowerPoint

Senior Marketing Manager Resume Examples & Samples

Work with stakeholders to write and develop portfolio positioning and messages in alignment with corporate strategy, then ensure these are effectively communicated to target audiences
Conduct customer and internal facing presentations on a regular basis in both live and virtual environments
Attend key discipline conferences and events
Respond to sales force and all sales product inquiries in a very timely manner
Own tactical responsibility, at the direction of Marketing Directors, related to implementation of digital strategies within top priority campaigns and messaging
Recommend research-based changes and improvements in assigned product lines and services
BA/BS Degree
Minimum of 2 years of Sales and / or Marketing experience
Strong understanding of emerging marketing trends, technologies, and integration strategies
Success in managing and delivering virtual and live events
Self-starter with a strong sense of urgency and desire to win
Ability to make decision and recommendations based on Analytics
Approximately 25 - 30% travel

Senior Marketing Manager Private Banking Resume Examples & Samples

Development, planning, implementation and assessment of the existing marketing activities (i.e. events, marketing materials, online communication) for PB North Americas core client segments; special focus on UHNWI, Entrepreneurs, Families, Next Generation, New Markets
Design and roll-out of new marketing programs within the framework of the business and marketing strategy
Being a sparring partner to the business stakeholders in development of consistent integrated marketing concepts and platforms
Collaboration and alignment with the global functional experts on planning and implementation of marketing strategy and plan
Be an active and integral team member of the Americas Marketing team and work closely with marketing colleagues in New York, Brazil and Mexico
Close collaboration with Sales organization, international marketing teams and external service providers
Adhere to Legal and Compliance policies
Budget and controlling on the mentioned activities

Senior Marketing Manager Resume Examples & Samples

7+ years experience in marketing and brand management
3 + years working in a successful ecommerce business
Interactive advertising & SEM (client or agency side)

Senior Marketing Manager Resume Examples & Samples

Lead the overall Insurance marketing strategy to support Creditor and Travel insurance sales which aligns with Insurance brand initiatives
Provide marketing support for one company product solutions which enhance the client experience, cross-sell and focus on insurance advice
Work closely with Marketing Head, Insurance to establish, assess and implement the Creditor and Travel insurance product marketing plans
Work collaboratively with Senior Marketing Managers to develop advisor and client facing marketing materials
Support social media tactics to market to consumers
Create business cases to support marketing plans and budget management
Build, lead and ensure high impact response to test & learn and new initiatives
Accountable for strong project management capabilities and prioritization
Establish collaborative relationships with marketing, sales and business partners
Supervise direct reports and apply performance management through ongoing coaching, performance enablement, assessment and employee development plans
3–5 years people management experience
Strong and proven experience in consumer advertising, direct marketing, online marketing, social media, results tracking and analysis and integrated communications
Experience marketing bank credit products preferred
Experience in planning and executing a budget
Strong ability to work collaboratively
University degree in marketing or business preferred

Senior Marketing Manager Resume Examples & Samples

Foster an environment of continuous improvement and encourage all employees to identify process improvements/new ideas and to adopt best practices
Review progress to plans, develop, communicate delegate and actively participate in the implementation of actions necessary to correct internal issues. Escalate as required issues to the senior manager
Post-Secondary Degree in Marketing/ Business
8+years of Marketing and Business Management experience
5+years in Financial Services environment preferred
Ability to direct the development and management of projects at all stages of the marketing communications process
In-depth relationship management skills
Strong influencing skills
In-depth technical marketing skills including marketing communications, market research, positioning, advertising and execution
Ability to balance multiple projects and deadlines
Strong oral, written and presentation skills

Public Sector Senior Marketing Manager Resume Examples & Samples

Creates & Executes Integrated Event Marketing Plan for regional & national tradeshows, roadshows and corporate events
Aligns with US Public Sector Sales leadership team on goals & objectives for events and customer engagement
Develops event plans from target selection to messaging/content and audience acquisition to success criteria and measurement
Defines objectives, tactics & measurements for delivering marketing sources pipeline and revenue from events
Manage assigned marketing budget and procurement processes
Drive partner marketing programs by leveraging partner funds

Senior Marketing Manager Resume Examples & Samples

Building a vision for each category, identifying growth opportunities
Inspiring the system behind strategic pillars & projects
Ensuring brand stewardship & developing common communication platforms
Driving innovation as a pillar of growth
Providing System alignment for successful implementation in our markets
Leveraging learnings and knowledge sharing across BU & FU teams
Analyze and interpret marketplace, industry and consumer information to identify trends and insights in order to establish main brand opportunities and priorities in the annual business plan
Define strategies and build brand platforms to fulfill local needs to be implemented by FU teams and Lead development of strategic initiatives and brand platforms with BU-Wide scope
Lead products innovation within the Company’s Common Innovation Framework assuring multi-functional team alignment and collaboration. Define long and mid-term brand plans, identifying and capitalizing upon business opportunities, by using consumer insights and market information
Build and articulate brand positioning and platforms. Identify, develop & deliver brand initiatives to ensure mid & long term equity. Positively influence the LAG Water Charter & Corporate vitaminwater
Analyze and approve communication plans to guarantee alignment with strategy and enable best in class brand activations that maximize connection with local consumers
Lead system alignment behind main brand activities to deliver them successfully and achieve brand objectives in terms of volume, share and key brand indicators
Lead projects involving development of new products or product improvements under CIF Process, respecting each gate approval step, presenting business cases to Bottlers and internal constituencies, identifying capability gaps and plans to fulfill them, generating System alignment with all KO areas involved: technical, finance, legal, operations, Bottlers, FU’s, brand managers, senior leadership team
Leverage collective knowledge by leading knowledge & experience-transfer across BU and with SLBU and other Bus and foster collaboration across the BU
Communication for commitment. Advanced persuasive & negotiation skills
Building and defending own point of view, inspiring vision & ensuring cross system support
Empathy and ability to listen and understand other’s points of view
Ability to distill complex information into simple frameworks & concepts
8 years of working experience including brand management, fluent in Spanish and English
Advanced Marketing strategy & brand management. Strategic framework development. Communication & Innovation platform development. Management of multicountry brand portfolio
Advanced Communication & creative experience
Advanced insight identification & understanding of cultural & consumer insights / competitive context / trends
Financial understanding to ensure profitable leadership (system Health)
Knowledge and experience of SLBU market dynamics & New bev business
Franchise Management Skills
Channel & RGM understanding
Bottler experience is desirable
Management of CIF & MPR processes
Marketing Factory

Senior Marketing Manager Resume Examples & Samples

Build the overall marketing and PR strategy for both Ubisoft brand and product portfolio
Deliver the detailed marketing plan and lead implementation process in order to drive consumer awareness, interest, consideration and purchase through various channels
Analyze and report on the effectiveness of marketing and PR campaigns and make optimization accordingly
Research market trends & opportunities and lead competition analysis
Work closely with product management team and dev studios to ensure all marketing functions can be fully supported and well executed

Senior Marketing Manager Resume Examples & Samples

Represent marketing in product development meetings
Lead competitive analysis efforts to inform positioning and new product development
Support testing and beta programs
Develop and write conference proposals for exhibitor and speaker sessions
Track all conference proposals and acceptances
Manage product and collateral orders for booth displays and sessions
Attend and work events/conferences: interact with customers, gain competitive information, deliver presentations
5+ years of experience in product management or marketing
Outstanding written and verbal communications skills
Knowledge of literacy intervention market for K-12 schools, including ELL and SPED
Background in educational technology and/or education extremely desirable
Ability to juggle multiple projects and to continually shift priorities given market changes
Manage, mentor and develop junior marketing team members
Strong project management skills, including budgeting and scheduling
Customer service orientation

Senior Marketing Manager Resume Examples & Samples

Responsible for the management of existing products, the launch of new products and for contributing to the development of Marketing programs for assigned brands and new products
Propose and implement brand/product strategy and promotional and trade Marketing plan; implement and evaluate new product launches and manage existing product “panier”
Identify innovative product opportunities and contribute ideas
Provide direction, training, coaching and development to project teams and cross-functional teams
Interact effectively with other departments to support Marketing objectives
Contribute to local adaptation of advertising; implement media strategy
Manage budget, ensure sales forecast accuracy, track and analyze COGs, and make pricing recommendations
Conduct competitive and consumer data analysis; make recommendations to management based on data
Influence and manage the Creative process
Prepare brand reviews including providing guidance to Assistant Level
Lead research and development analysis

Senior Marketing Manager Resume Examples & Samples

Collaborate with internal stakeholders to cross promote products and increase delegates’ and/or readers’ engagement levels, to support company-wide objectives
Lead from the front in terms of FT Live’s brand and work practices and be an example of best practice and behaviours
Essential * – Proven track record (min 4 years) in B2B direct-marketing and line management of staff – Excellent communication and interpersonal skills – Enthusiasm and drive with evidence of 'going the extra mile' – Effective time management, with the ability to work across multiple projects – Strong attention to detail – Deadline and revenue focussed

Senior Marketing Manager Resume Examples & Samples

Manage the marketing and promotion of their B2B cloud products
Manage the advertising/media execution - SEM, display advertising, affiliate, SEO, social
Implement marketing plans & lead creative development process
Use data analytics to guide decision making & identifying new opportunities
Lead a team of marketers, support an environment of innovation, collaboration and experimentation
5+ years experience in data-driven marketing management
Experience working in a successful ecommerce business

Senior Marketing Manager Resume Examples & Samples

Work with operations and country-level brand marketing managers to develop strategic marketing plans across the regions to aggressively meet business goals and achieve the vision of becoming the world’s first community-driven SuperBrand
Support the development of the Marketing Organization in Europe, identifying optimal structure and talent
Develop and execute highly effective integrated brand marketing campaigns across the region, ensuring all marketing activities feel local and personal and enacting world-class creative excellence, visibly contributing to our aim of being the most creative company in the world
Lead execution and amplification across advertising, content, social, experiential and media, among others, acting as single POC for HQ-based functions and in region for regional function heads and local operations teams
Manage agencies. Ensure excellence in staffing, partnership and output
Project manage, ensuring clarity in roles and responsibilities, objectives and KPIs (aligned with global KPI framework and contributing to the learning agenda), project plans, and ensure clear communication of them across the organization
Engage in regular routines across disciplines / project teams for integrated marketing projects. Ensure seamless flow of information between HQ and local market teams
Conduct and disseminate regular AARs (after action reviews) on projects including results, lessons learned and best practices to HQ and European Operations
Work with HQ, finance and operations on resource forecasting and actualizing; ensuring timely SOWs and contracts with partners at all times; providing regular activity updates and reconciliations to HQ and European Operations
Passion for all things Airbnb. Experience hosting on the site is a huge plus
13+ years of relevant work experience at media, marketing agencies or client-side marketing, with preference for at least 8 years in brand marketing on the client side managing multiple agencies
Fluent (professional) written and oral English. At least one other European language is a plus
Experience building a brand’s integrated marketing presence with an exciting portfolio of past campaigns/content/creative projects – across digital marketing, experiential, offline marketing, partnerships and sponsorships – that set the benchmark for creative excellence
An integrated marketing mindset, passion for storytelling through multiple media types, both visual and written, with sound experience in brand and creative strategy, an excellent understanding of the interplay offline and online, and between paid, earned and owned channels
Proficiency in media (platforms and channels on and offline, market and industry trends, SEO/SEM/online media), social (organic and paid, content), experiential, advertising & content (channel agnostic creative strategy, production of various formats, best practice), measurement (analytics, and benchmarks), and community/passion-point based marketing
Ability to establish a strategic vision and plans aligned to brand and business objectives
Excellent writing skills and a keen visual sense. An eye for detail and a quick wit
Ability to work within tight deadlines, adjust to changes in priorities, and balance short- term needs with long-term strategic initiatives
Active personal profiles on and use of digital platforms
Experience managing individuals and agencies, building international teams / networks, communicating and influencing across national boundaries

Senior Marketing Manager Resume Examples & Samples

Determine marketing goals and objectives that support the firm's business strategy in the Queensland marketplace
Evaluate, champion and implement Oceania marketing plans, initiatives and profile raising opportunities deemed appropriate for the Queensland market and accounts, including global client programs, thought leadership, buyer group programs, events and communications
Develop and manage the marketing plan, budget and programs for the Queensland market
Work closely with our Queensland Office Managing Partner, Queensland leadership team and broader partner group to ensure our marketing programs are appropriately aligned to our market leadership and growth agenda
Work together with Client Service Partners, business development and selected account teams to ensure marketing programs are leveraged effectively across our key accounts
Align sponsorship, hospitality and brand programs with Oceania strategy and ensure sponsorships are appropriately leveraged
Apply Oceania best practice marketing processes to Queensland programs
Facilitate relationships with external organisations and associations to support key objectives for Queensland
Demonstrate knowledge and understanding across service lines, market segments and the account framework
Manage the Queensland marketing team and work closely with peers across the Oceania marketing team to deliver outcomes
8-10 years experience in a professional services or B2B environment
Excellent strategic planning and marketing communication skills
Proven managerial, leadership and stakeholder management experience
Exceptional interpersonal and influencing skills
Proven ability to manage multiple agendas and always meet demanding time frames
Ability to lead and work successfully as part of a team

Senior Marketing Manager Resume Examples & Samples

Identify and develop integrated events to support key brand initiatives. Lead the cross-functional teams in implementation of initiatives
Creative brief development with agency and alignment with internal and international Brand Team
Defines and manages Digital/Social Media initiatives
Manages advertising/media to place ad campaigns and maximize distribution
Leverage advertising with media through social networking, twitter and facebook
Defines and devleops all marketing, advertising and promotional events and activities
Defines and develops production of Luxury’s Look Books
Marketing communication strategy structure based on Brand Calendar alignment
Analyze effectiveness of business and marketing efforts by measuring key criteria and metrics including category tracking, brand tracking, other consumer insights, associate feedback, traffic & conversion, transactions, etc
Establish and enforce principles and constant optimization efforts
Support executive leadership

Senior Marketing Manager Resume Examples & Samples

Assist division in establishing marketing initiatives that supports IA Regional teams’ sales goals
Evaluate effectiveness of all promotion programs and recommend changes
Monitor sales results across all Regions to look for trends and opportunities
Conduct proactive outreach across all Regions to understand drivers of performance
Evaluate needs of internal clients to improve performance
Assist in the communication of product initiatives throughout the Bancorp by regular interaction with Regional Management teams
Communicate with all levels of management regarding marketing initiatives and best practice sharing
Bachelor's degree in business, marketing, communications, journalism, or related field required

Senior Marketing Manager Resume Examples & Samples

Lead development of integrated promotion campaigns including email, social media, paid search and direct mail
Collaborate with internal creative resources, editors, our brands and marketing execution teams to deliver promotions that engage the targeted consumer, reflect the product and brand and meet sales and revenue goals
Manage a sales channel and a promotion budget, monitor performance and make adjustments to meet goals
Develop innovative new ways to reach consumers and sell products
Work as part of a team with editorial, creative, research and marketing to evaluate new product ideas and develop marketing plans for new launches
Hands-on execution of promotions including scheduling with other teams, set up, coordinating delivery of assets and offer checking to insure accuracy
5+ years experience in direct response marketing managing online campaigns including email, social, and paid search. Print/direct mail experience is a plus. Experience in health and wellness marketing a plus
Creative vision with ability to develop and execute innovative, targeted promotion ideas
Proven success in online marketing: Google PPC, social media marketing including Facebook PPC, Twitter, Pinterest, Instagram and more
Experience in working with product development and creative teams
Strong understanding of database marketing, ability to interpret results and data
Experience in creating and monitoring a marketing budget
Strong writing and math skills
Ability to thrive in an face-paced, deadline driven environment and work well under pressure with a variety team members at all levels of the organization
Strong proficiency in Microsoft Office Suites
Experience in Google Analytics & Adobe Analytics
Bachelor's or advanced degree in marketing or in a related field

Senior Marketing Manager Resume Examples & Samples

Building and refining Macquarie's personal banking value proposition and key messaging, and the medium-long term marketing strategies for both channel and product
Overseeing the delivery of the channel/product marketing plans
Managing the performance and development of team members
Managing the relationship with the Sales and Product Heads and other key stakeholders to ensure appropriate levels of engagement, consultation, and communication
Ensuring appropriate evaluation, measurement & reporting of marketing activity and channel performance results against business objectives & embedding learning's
Overseeing the channel/product marketing budget and expenditure to maximise budget allocation & return on investment plus proactively look for ways to reduce costs

Senior Marketing Manager Resume Examples & Samples

Develop marketing communications and deliver advertising campaigns both online and offline for the German speaking markets
Ownership of the creation of marketing literature for website updates
Working across the different marketing functions to deliver successful marketing campaigns, while measuring their ongoing success
Manage the budget for the different marketing activities for German speaking markets
Leading meetings with the different sales and marketing channels, to create engaging and exciting marketing campaigns
Ownership of internal and external marketing collateral and working closely with the compliance team for sign off

Senior Marketing Manager Resume Examples & Samples

Understand and translate provider/client insights into effective marketing programs
Develop strategies and optimize processes for provider marketing communications across all industries
Collaborate with Analytics team to define Provider Lifecycle and Engagement segmentation
Work closely with Digital team to define strategy for Provider CRM system, defining system of record and setting up infrastructure to capture and utilize provider/client data
Develop targeted and triggered provider marketing campaigns based on lifecycle and engagement segmentation
Manage all cross-industry marketing campaigns, programs and communications to providers
Develop provider marketing strategies for strategic initiatives, new product, program or feature launches in partnership with Communications/PR team
Liaison with Provider Experience team, Training, call centers to optimize interfaces with provider marketing
Supervise team of marketing managers who support industry media planning and advertising
Bachelor's Degree OR in lieu of degree a high school diploma/GED and 12+ years of Marketing experience in a corporate environment
A minimum of 8 years of marketing experience including management of creative agencies, lifecycle marketing and analytic responsibilities
A minimum of 2 years of experience directly managing a team
A minimum of 1 year of experience in either Financial Services OR experience working in or with one of the following healthcare industries: Dental, Veterinary Services, Cosmetic, Vision, Audiology, Wellness, or Retail
Experience in segmentation analysis and Business-to-Business marketing
Flexible, high energy, self-starter with an emphasis on action rather than analysis. Able to work in a fast paced environment and manage multiple projects with little supervision

Senior Marketing Manager Resume Examples & Samples

Determine the marketing goals and objectives that support the firm’s business strategy in the Western Region
Evaluate, support and implement Oceania marketing plans and initiatives deemed appropriate for the Western Region market and accounts, including go-to-market programs, thought leadership, buyer group programs and communications campaigns
Develop and manage the marketing plan, budget and programs for the Perth office
Champion the Director Briefing Series, CFO program, LINK program, Alumni, Associations and other relationship initiatives in the Perth office
Align sponsorship, hospitality and brand programs with Oceania strategy and ensure sponsorships are appropriately leveraged to build reputation and relationships
Work closely with the local Entrepreneur of the Year team to ensure maximum engagement and return from the local program
Facilitate relationships with external organisations and associations such to support reputation and relationship objectives for the Perth office
Manage marketing team members
10 years’ experience in a professional services or B2B environment
Proven managerial, leadership and stakeholder management skills

Senior Marketing Manager Resume Examples & Samples

Be the voice of the market via deep understanding of needs, market trend, and competition
Develop tools that formalize market drivers and lead inputs into product management
Develop product positioning and messaging via collateral, content, success stories/case studies in Fleet and Telematics segments
Provide input into market strategy, Long Range Plan and Annual Budget
Coordinate with Product planning to develop and implement strategic product development plans and all states of new product development, according to market data analysis & indicators to ensure ongoing product suitability, competitiveness and profitability
Mentor and develop product marketing team
Be the end-to-end owner of producing internal and external facing marketing assets
Lead the cross functional team including central marketing, external agencies, product and sales to manage over all goals of increasing HERE’s lead generation and probability of sales success
Experience in Fleet Management, Telematics, Internet of Things or related market segments
Passion for technology and strong understanding of PaaS or SaaS product stack
Strong interpersonal skills, approachable, good listener
Fluent, savvy about leveraging social opportunities to engage and connect virtually and in person
Willing and able to travel
10+ years of professional experience, in a sales support, business development or product marketing role
Experience with developing plans and measure effectively
Able to manage multiple complex projects with sold time management skills
Able to translate complex business goals into clearly understandable product specifications
Ability to influence peers and senior management through clear thinking and communication
Project management, market analysis, product line financial analysis, overall business view

ATV Senior Marketing Manager Resume Examples & Samples

Candidates should have 5+ years experience in digital and social media marketing, preferably with a focus on entertainment
Must have a solid interest in engaging this key demographic as well as integrated marketing
Exude a passion for brand building and growth, and have a commitment to evolving, innovating, and disrupting the marketplace
Ability to think creatively and thrive in a fast-paced, high energy, multi-tasking marketing environment
Must be interested in kids entertainment and have a general knowledge of the landscape
Must be a highly organized individual who adapts well to change

Senior Marketing Manager Resume Examples & Samples

Write briefs and manage content creation for the Monthly PLAY! by Sephora boxes. Content will be inclusive of printed, social and video assets
Work closely with category focused Integrated Marketing partners to get product strategy and key talking points needed for the program
Work closely with Social Media team to build support plans for PLAY and other marketing platforms
Partner with Education & Events team on management of the PLAY! Dates across the country
Strong project management skills required
6-7 years of experience in marketing and/or brand management; agency, retail, and/or beauty industry experience preferred
Strong digital, social media and non-traditional marketing background a plus
University degree; MBA preferred
Excellent technical skills - MS Office (specifically advanced Excel, Word, PowerPoint)
Honed presentation skills; confidence in presenting point of view in multiple forums, including leadership level
Effective communication skills, both written and verbal
Exceptional organizational and time management skills
Personable and flexible with demands and changes in extremely fast-moving business environment
Proven ability to lead, build relationships, and work effectively in a highly cross-functional team
Passion for Sephora, our programs, clients, store associates, and marketing
Ability to travel as required

Senior Marketing Manager Resume Examples & Samples

Direct the creative development process and all projects that flow through the department
Direct all production and planning of photo shoots, negotiate contracts, select models, photographers, locations, studio, artists, etc. working collaboratively with cross functional departments (such as Miami in house creative agency, photography department, etc)
Build relationships with retail partners to maintain brand integrity/presence in the retail setting in partnership with the sales leadership
Build relationships with Nike GPL to grow the business while staying on-brand
Responsible for budget development, reconciliation, and allocation in support of the VP of Marketing
Update/educate internal teams on marketing communications, best practice strategies
Oversee all social media strategies and promotions– blogs, twitter, Facebook, Pinterest, Instagram, etc implemented by the Marketing Manager for Nike Swim
Oversee tradeshow operations in support of Nike Swim
Assist with development of brand strategy and initiatives

Senior Marketing Manager Resume Examples & Samples

Undergraduate degree in business, commerce, marketing or a related discipline; an MBA would be advantageous
Experience in developing strategies and managing marketing initiatives and campaigns from concept to execution, typically gained from 5 - 7+ years of experience in a marketing strategy, customer strategy, product management, or consulting type role
Experience effectively managing agency partners, digital media networks and agencies, following up on performance and making effective decisions on value of placements
Familiarity with building and sharing regular KPI reports using Google Analytics, DCM, AdWords and other BI and data visualization tools is a plus
Strong working knowledge of Internet and mobile technologies, standards, and best practices, including media and site targeting, tagging, tracking and content delivery
Investment/financial industry knowledge/experience also beneficial
Excellent communication skills (both written and verbal), with an emphasis on presentation development skills
Superior time management and multi-tasking skills – must be able to manage high work volumes while maintaining a high standard of executional excellence and attention to detail
Numerate and comfortable with financial calculations
Ability to work independently, and collaboratively with teams that have diverse skills, knowledge, and educational backgrounds

Senior Marketing Manager Resume Examples & Samples

Create, implement and analyze acquisition based marketing strategies, including media planning, direct and email marketing, SEM, social media, partnerships, events, outreach and promotions
Develop revenue driving marketing strategies and programs among members, including private yoga, boutique, teacher training and workshops
Manage communications plan to all members and leads, including e-mail strategy/development, in-studio signage, and outreach collateral
Manage all elements of website, content updates, including lead capture, social media connections, navigation/structure and search engine optimization
Work with in-house creative services team and external media buying agencies on creative development, production and campaign implementation, tracking and analysis
Develop and manage agency relationships and brand partnerships for Pure
Develop and execute member and non-member events
Serve as a brand ambassador to ensure that the brand is being properly represented across all marketing touch points
7-10 years of marketing experience with a leading lifestyle brand or agency
Passion for yoga and fitness
Experience with Public Relations, Influencer marketing and/or local guerrilla marketing preferred
Ability to work well with multiple stakeholders across company, agency and client organizations
Organizational leadership (collaborative management style)
Resourcefulness (able to stretch money and people)
Listening skills (listen first, then respond)
Intellectual horsepower (highly analytical & strategic)
Outgoing, personable, strong relationship management and interpersonal skills (high EQ)
Influencing skills (proven ability to persuade others towards an idea or goal)
Innovative and creative thinking (need fresh thinking)

Senior Marketing Manager Resume Examples & Samples

Bachelor’s degree, preferably in marketing, business, sports administration or a similar field
Minimum eight years background in sports marketing, with prior management experience
Detail-oriented with excellent verbal and written communications skills
Software proficiency should include MS Word, Excel, Outlook, PowerPoint and Publisher
Ability to manage multiple projects simultaneously from inception through execution
Experience within, or knowledge of, the multisport or endurance industries is encouraged

Americas Senior Marketing Manager Resume Examples & Samples

Drive the planning and execution of demand marketing, and own the overall accountability for integrated digital marketing programs into the marketplace
Participate and collaborate with extended team and ensure all programs are in line with business objectives
Actively participate as a key member of a high performance team to fulfill program and organizational objectives
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Instrument conversion points and optimize user funnels
Continuously gathers, analyzes and documents current practices, work-flows, and business needs to identify efficiencies, alternatives and gaps
Manage stakeholders, deadlines and work to meet expectations
10+ years of digital and/or integrated marketing experience
Solid understanding of Marketing business process and digital marketing (SEM/SEO, online media, webcast, email, and paid social media) capabilities
Digital expertise in both strategy & execution of B2B demand generation programs
Experience with persona marketing and new audience acquisition through innovative online community programs
Strong problem analysis and resolution abilities; exercises judgment and practices to determine appropriate action
Excellent communication skills (verbal, written, listening) and the ability to interact professionally with diverse groups including executives, managers, and subject matter experts
Ability to successfully engage in multiple initiatives simultaneously
Quality analytical and project management skills required, including a thorough understanding of how to interpret customer business needs and translate them into digital marketing program strategy and tactics
Measure campaign success through to marketing sourced pipeline
Excellent customer services skills with the ability to maintain professionalism under pressure
Exhibits strong organizational skills, attention to detail and follow through
Bachelor Degree in Business or other related degree
Must be self-driven
Channel partner experience a plus

Senior Marketing Manager Resume Examples & Samples

8 years of marketing experience with at least 5 years of experience in digital and a strong understanding of integrated, digital marketing programs
Experience with research tools in providing industry specific and consumer insights. These may include Nielsen, Scarborough, or others
Knowledge of Microsoft suite, including PowerPoint and Excel (formulas, pivot tables, v-lookup functionality a plus)
Digital acumen and familiarity of the digital media landscape
Understanding of social media, including especially Facebook, LinkedIn, YouTube, Google+ and Twitter
Innovative and a creative-thinker
Good collaboration, presentation and organizational skills
Ability to multi-task and remain flexible with daily tasks
Detail oriented and able to meet deadlines

Senior Marketing Manager Resume Examples & Samples

10+ years Marketing and Business Management experience
5+ years in Financial Services environment preferred
5+ years Card Marketing experience
Experience with Segment marketing preferred (ex. Students, Small Business)
Experience in development of financial analysis of marketing program
Understanding of integrated marketing campaigns involving direct marketing, online marketing and other mass marketing vehicles
In-depth knowledge of cards
In-depth knowledge of digital and mass marketing
In-depth technical marketing skills including marketing communications, targeting and segmentation, ROI analysis, market research, positioning, execution

Senior Marketing Manager Resume Examples & Samples

We're looking for a dynamic, industry leading marketer who will define and implement a market leading strategy for the client across India
You'll work closely with research to interpret the data, form excellent insights that ultimately inform your future marketing strategy
We're looking for an innovative thinker, who likes to take calculated risks to drive acquisition and retention of customers
You'll have an excellent track record of managing highly performing marketers who have delivered industry leading creative and media solutions
Contribute to the overall Country Marketing Strategy: Develop region by region marketing plans (online and offline with initial emphasis on SEO, SEM, Display, Mobile, PPC, Retargeting, Affiliate marketing and Partner marketing) and implement across our markets in the region
Own the KPIs for India market, based on user acquisition, sessions, repeat visits and conversion
Design and deliver the partner marketing strategy to drive positive brand sentiment, awareness and traffic
Analysis of the Indian market's traffic performance
Ownership of the Indian market' marketing budget
Collaborate with the communications, digital media, brand and product marketing teams to deliver integrated marketing solutions
Manage and grow the affiliate marketing channel
Monitor the competitor landscape
7 years in Consumer facing marketing roles where you have delivered game changing performance
Proven ability to develop and implement fully integrated marketing campaigns
Passionate and customer obsessed
Proven collaborator and team player with a natural ability to consult and deliver
Must have a solid understanding of the internet economy in the Indian market

Senior Marketing Manager Resume Examples & Samples

We're looking for a dynamic, industry leading marketer who will define and implement a market leading strategy for the client across ANZ
You'll work closely with research to interpret the data, form excellent insights that ultimately inform your future marketing strategy for each of the ANZ markets
Own the KPIs for ANZ market, based on user acquisition, sessions, repeat visits and conversion
Analysis of the ANZ traffic performance
Ownership of the ANZ marketing budget
Strategic thinker with the ability to quickly put thoughts into actions
Detailed knowledge of the digital ecosystem and key drivers
Able to lead cross functional projects bringing all stakeholders along with you

Senior Marketing Manager Resume Examples & Samples

Develop strategic plans for online capabilities to support the business objectives of the Ameriprise Secure Client site and ensure those capabilities meet the needs of our clients. Work closely with business partners across the organization to align on desired enhancements to online capabilities, refine concepts and execute on key initiatives
Act as the Information Security subject matter expert for the client program
Be responsible for all aspects of client facing security, including client logins, passwords, onetime passcodes, MFA questions etc. Work closely with the Information Security and SSO teams to develop security-related requirements and processes
Be responsible for the secure site registration process. Ensure the process is simple and intuitive, leading to a high completion rate and ensuring as many clients are able to register for the site as possible
Once funding is received, lead the Engaged Prospect project
Lead Interactive Marketing involvement in large, cross-organizational projects
Manage programs from definition through implementation; ensure deliverables, timeline and budgets are met
Partner with business, user experience and technical teams across the organization to align on desired enhancements to online capabilities, refine concepts and execute on key initiatives
Gather, analyze, and validate business, user, and technical requirements; ensure requirements are complete, accurate, and fit with stakeholder groups and site standards
Analyze client feedback and monitor competitive, industry, and channel best practices for possible application to the organization's online capabilities
Establish and monitor key success measures
Develop and deliver ongoing communications throughout the organization
Bachelor’s degree in relevant field of study or equivalent. MBA a plus
Must possess a solid understanding of online technologies and best practices, ideally with 3 or more years’ experience managing web applications and familiarity with user interface/user experience principles
Must possess a solid understanding of online technologies and best practices
Ability to effectively build and leverage relationships in a matrix organization
Financial services, agency background, or B2C marketing experience
Previous experience managing large interactive/digital/online projects
Previous experience with online security initiatives and capabilities

Senior Marketing Manager Resume Examples & Samples

Develop, communicated and execute against an annual strategic marketing plan for the assigned lines of businesses
Familiarity with the strategic and financial goals and objectives of the units assigned and the status of goal attainment in order to work effectively with internal partners to correlate marketing programs with functional unit goals and objectives
Develop and implement effective annual and 5 year marketing plans for the assigned business units that directly support their strategic objectives and sales goals. Ensure integration of marketing plans into sales strategies and plans to ensure high impact for the business line
Ensure brand advocacy and channel message integrity for all lines of business, ensuring continuity of message and focus. Integration of supported lines of business with the Associated Bank corporate brand and ensuring that the areas value proposition is maintained in order to support the brand positioning statement and four brand attributes, while still meeting the unique communication needs of the business line/functional area
Effectively managing internal (IT, Compliance, Legal, SMCC) and external (Vendors, Marketing agencies, Data providers) partnerships to bring full range of organizational and third party capabilities to bear in achieving Marketing objectives
Responsible for attracting, hiring, training and developing talent. Provides clear, motivating and constructive feedback. Helps colleagues identify and prioritize development objectives through competency models and annual goals. Is responsible for handling conflicts, employee relations and performance appraisals to include setting meaningful goals and objectives and other human resource related activities

Senior Marketing Manager Resume Examples & Samples

Experience in Information Technology/ SaaS or Cloud Services product marketing experience
Experience in campaign management experience in Inbound Marketing or Internet business in a fast paced B2B environment
Demonstrated ability to show lead growth, and pipeline development for enterprise markets Experience managing/coordinating all aspects of a project lifecycle for multiple projects simultaneously with individual production schedules
Proficient experience with Salesforce.com, Marketing Automation tools, i.e., Marketo or Eloqua
Bachelor's degree in Marketing, Communications, Business Administration, Economics, Interactive Media or a related field or equivalent experience

Senior Marketing Manager Resume Examples & Samples

Report directly to the Head of Service Line Marketing and take accountability for marketing activity and budgetary oversight for the Tax Service Line as well as its sub-service lines and solutions
Work alongside the business to create and implement a marketing strategy to meet the business objectives of the Tax Service Line
Collaborate with other Service Line Marketing Senior Managers to identify synergies and respond to them
Ensure EY’s brand and positioning is articulated consistently in all activities to deliver significant uplift in awareness and favourability of the brand
Manage key stakeholders including the Tax leadership team and the Global Tax BMC leader
Work with the Global Tax BMC team to ensure relevant content is generated and that this content is executed locally with a positive impact on key buyers and influencers
Align closely with the Communications & Engagement and External Communications team to maximise the impact of marketing activity
Manage and proactively develop a team of five
Demonstrate ROI for all marketing initiatives looking at specific measures including improved perception of EY, increased share of voice, enhanced relationships, opportunities identified, no. of clients involved in initiatives etc
A bachelor’s degree and/or professional marketing qualification (or equivalent experience)
Marketing Planning and effectiveness
Commerciality
Programme Management
CRM and Digital Marketing
Communications and influence

Senior Marketing Manager Resume Examples & Samples

Develop/refine product messaging and positioning for McGraw-Hill Sociology programs including ConnectPlus and the LearnSmart Advantage suite of adaptive learning resources
Coordinate the development and maintenance of essential product information by working with team to develop accurate and current data for all products
Manage annual budget
Be an energetic team player who is comfortable collaborating in a large, and often fast-paced, team environment
Possess the strong ability to identify, prioritize, and execute marketing objectives to grow market share, promote customer retention, and drive revenue
Be able to meet deadlines, and on occasion, turn projects around in a short time frame
Must be able to build relationships with customers and gain consensus across an organization
Strong digital competency

Senior Marketing Manager, LSP Resume Examples & Samples

Five plus years marketing experience, adaptive education experience strongly preferred
Bachelor’s degree required; high GPA strongly preferred
Proven ability to communicate exceptionally, particularly in writing
Knowledge of adaptive educational market is highly desirable
High degree of personal and professional integrity
Fit to LSP’s “start-up within a corporate” culture
Willingness and ability to travel, when necessary
Represent LSP in internal and external venues
Research strengths/weakness of our product relative to our competitors
Contribute to discussions of how best to develop our product with our developers
Help implement and establish procedures and processes for implementation of Salesforce
Help to establish metrics to monitor the effectiveness of marketing
Input into setting LSP’s overall KPI and sales targets

Senior Marketing Manager Resume Examples & Samples

Strategic Marketing Plan Development: Build integrated strategic marketing plans to retain and grow the state 529 programs and optimize contractual marketing spend. Goals include increasing average account balance, growing assets and attracting new customers across all demographics as well as coordinating with state client needs and expectations. Understand key drivers of the state's consumer buy decision as well competitive environment. The Sr. Marketing Manager will prepare and present the annual plan to the state client and meet quarterly to refine the media mix based on results/environment
Program Execution: Working with Central Marketing and external vendors, coordinate delivery of all state - based marketing communications including collateral, direct mail, interactive marketing, sponsorships, pr and advertising. The Sr. Marketing Manager will participate in creative development and ensure that all marketing reflects state plan specifics. The Sr. Marketing Manager will also liaise with the client to obtain approvals on a timely basis. Public relations will be managed directly by the Sr. Marketing Manager via a local firm
Social Media:Build a robust social media strategic engagement plan via Facebook, Twitter, Pinterest, Bloggers, LinkedIn
Marketing Effectiveness Analysis: Monitor and analyze campaign and other marketing metrics to ensure plan activities are meeting goals and adjust where necessary. Provide detailed marketing effectiveness review to State Client on a quarterly basis - including status of plan against goal. Uncover underutilization and target areas of opportunity
Budget and Fulfillment Management: Review monthly expenditure reports to ensure state marketing budget is on track for the year. Monitor weekly fulfillment reports and coordinate with Central Marketing address forecast needs
Field Consulting: Oversee and provide “back-up” coverage of "grass roots" efforts to educate Minnesota residents about MN’s 529 Savings Plan provided by MN-based Field Consultant. Provide support for community events, employer outreach, seminars, promotions and/or sponsorships and work closely with the State to identify these opportunities
Bachelors degree - MBA in marketing a plus
NASD Series 6,63 and ability to obtain within 90 days
5-7 years of experience in financial services marketing
Proven success in developing marketing plans, budgets and forecasts that support business needs and objectives. (able to provide example)
Travel: - 10% within assigned territory
Excellent knowledge of marketing discipline including direct response, one-to-one and general and electronic media
Deep knowledge of social media engagement and digital experience
Excellent relationship management skills that establishes credibility, trust and respect
Superior presentation skills
Ability to work with varied partners and effectively communicate TFI' s value proposition
Ability to work independently and manage a large number of projects and relationships
©2015 Teachers Insurance and Annuity Association of America-College Retirement Equities Fund (TIAA-CREF), 730 Third Avenue, New York, NY 10017 C23921

Senior Marketing Manager Resume Examples & Samples

Improving business process to ensure greater efficiency
New Product Launch
Work with Sales, Education and PR to place order forecast for new product launches
Perform competitive analysis of product line to determine: (i) correct pricing (ii) unique competitive advantage (iii) launch strategy
Set pricing for new products that is acceptable to customers and competitively benchmarked to competition
Devise launch platform based on unique competitive advantage
Develop effective media plan for new product launch that will deliver the desired marketing objectives
Devise new consumer recruitment program
Review results against launch forecast & objectives
Responsible for New Product Launch analysis report for Regional Reporting
Marketing Calendar
Plan marketing calendar after Brand's Roundtable Meeting according to strategic directions from Brand General Manager
Negotiate with retailers for best dates for in-store animations
Develop media strategy and plan that will provide the reach and frequency required for each marketing program to achieve desired objectives. Such media strategy should include both traditional and new media such as online
Plan promotional activities that will meet desired marketing objectives for each of the programs
Develop marketing brief incorporating category review, sales target and strategy, marketing and PR objectives and strategies, education focus and promotional mechanics to ensure everyone in the team is on the same page
Oversee implementation of marketing calendar to ensure smooth execution of marketing programs such as collaterals, samples and GWP are charged out on time and team including field Consultants are briefed on mechanics of promotion
Review results against sales target, marketing objectives and category growth objectives
Store Design and Visual Merchandising
Determine, at budget planning stage, number of stores that will require renovation and capital budget required based on strategic directions from Brand General Manager
Supervise Visual Merchandising (VM) Executive on the renovation of new stores which include: (i) ensuring PRF is filled up (ii) getting competitive quotes (iii) getting retailers' approval on design (iv) required structures such as decks and locators are ordered in advance (v) submission of capital requisition form to New York for approval (vi) submission of asset disposal form (vii) photographs of new counter for file (viii) coop billing is completed
Ensure counter image and cleanliness are maintained
Review collateral offerings from PDC and supervise VM Executive to place orders according to priority as specified in marketing calendar
Work with VM Executive to executive local over the counter communications that are designed to hook and engage the customers
Supervise VM Executive in the development and construction of structures required for store animations
Review results of new store design or visual merchandising elements and recommend appropriate changes
Customers Relationship Management (CRM)
Devise Affiliate CRM strategy based on strategic inputs from Brand General Manager
Supervise Marketing Executive in the implementation of appropriate CRM programs offered by Regional CRM team
Review results and make recommendations for improvements
Responsible for monthly CRM reporting to Regional CRM team
Promotions
Develop mechanics of promotion for every marketing program and communication plan for the promotion
Present mechanics to store to solicit support to proceed with promotion and secure cooperation contribution
Supervise execution of various promotions such as store events, workshops and 3rd party joint promotions
Ensure coop billing, where applicable, is executed
Review results against sales strategy
. Digital Marketing / E-Commerce / Online
Understand the digital ecosystem and how it can be integrated for an effective marketing campaign
. Consumer Research
Work with Regional team to conduct research to gain better insights to consumers’ usage and attitudes
Evaluate how marketing programs and new product launches have impacted customers’ perceptions for Estee Lauder and increased their preference for the brand
Approve shopping carts for marketing expenses
Ensure marketing launches and marketing programs deliver desired ROI
Ensure effective use of marketing resources to drive retail that will contribute to the achievement of brand’s desired NOP
Improve Business Process
Set up standard systems and procedures to ensure smooth operations
Proper system set up to enable accurate tracking of new product launches, marketing programs, sampling programs, CRM programs, investments in online programs and marketing expenses that will not take up more time and resources
Retailers' Presentations
Responsible for putting together marketing section of retailers' presentations which take place twice a year. This should include Brand's overall marketing programs, proposed stores' exclusive promotions and dates, proposed coop contribution
Collate store coop contributions against sales projections to determine and justify proposed coop contribution for new calendar year
Sell marketing programs to retailers at store presentations to secure top of mind with retailers
Initiate follow up meetings with stores to confirm promotional dates
Follow up with retailers’ to obtain written approval of coop contribution
Budget Preparation
Complete marketing worksheets in budget preparation file based on strategic inputs from Brand General Manager
Monthly reconciliation of expenses before P&L meetings to ensure all expenses are correctly captured
Update expenses required for the current month before estimate submission date. Allocate additional expenses or reallocate savings to areas where expenses are required
Complete quarterly Advertising Template required by Brand Regional
Lead and Develop People
Coach and develop Marketing Team to achieve desired performance standards
Ensure Learning and Development of each team member
Degree holder preferably with Marketing discipline
At least 5 years of relevant experience
Excellent communication and interpersonal skills
Well groomed and poised
Good knowledge in Microsoft Office software applications
Respected and enthusiastic leader. Draws others into enthusiastic commitment to the collective effort. Has a direction, energy and passion. Inspires others to exceed expectations. Shapes the environment to foster a drive toward achievement, learning and teamwork. Model behaviour
Maintains calm and perspective in difficult situations
Welcomes challenges. Willing to champion change even in the face of opposition
Optimistic and Perseveres, Rolls with the punches, seeing an opportunity rather than a setback. Sees others positively, expecting the best of them. Remains motivated despite adversity
Broad/strategic thinker, identifies the implications of macro trends for the business. Can identify potential problems and opportunities both in the start and long term. Is able to identify critical concerns and prioritise
Seeks continual learning and is open-minded
Innovative, Comes up with creative solutions to difficult problems
Persuasive and engaging
Genuinely interested in developing others
Works cooperatively with peers, management, subordinates and other departments

Senior Marketing Manager, Institutional Resume Examples & Samples

Bachelor’s degree with a specialization in Finance/Business/Marketing is preferred
CFA, CSC an asset
7- 10 years industry related work experience
Strong understanding and experience with institutional marketing, particularly defined benefits pension plans and non-profits (foundation and endowments)
Knowledge of investments and understanding of the investment sales process
Strong negotiation skills with external vendors and internal business partners
Creative thought leader in developing integrated marketing programs across all mediums
Self-motivated and results driven; team player
Solutions driven - take initiative in finding and recommending solutions
Proficient at balancing multiple tasks and setting priorities

Senior Marketing Manager Resume Examples & Samples

10+ years of marketing and strategy experience
Digital marketing expertise, social media
Marketing communications and positioning
Previous experience in developing and executing advertising and media plans
Experience in development of customer research, value proposition and campaign strategies
Expertise in driving thought leadership, curating and creating content
Understanding of sponsorships and events management
Exceptional stakeholder management and general project management skills
Must be good at persuading as well as maintaining good relationships with partners
Strong strategic, change management communication and creative assessment skills
Technical marketing skills including positioning, marketing plans, advertising, public relations, market research, written communication and ability to evaluate creative

Senior Marketing Manager, Ideation Resume Examples & Samples

Idea generation and program development: Work with sales and marketing colleagues to develop integrated marketing opportunities/solutions across print, digital, mobile, social, experiential and more to maximize advertising partnerships
Presentation writing: Work with multiple departments (i.e. Sales, Research, Creative Services and Events) to create compelling proposals, presentations and marketing concepts
Category development: Work with Integrated Marketing Director on development of category-specific strategies including competitive landscape analysis and sales opportunities
Bachelor’s degree required; minimum 4-5 years marketing experience, preferably in media/advertising
Team player and self-starter who is innovative, professional, proactive and resourceful
Must have strong creative skills and extensive experience in developing and executing compelling integrated marketing programs
Knowledge of advertising sales, digital media, related research, and current industry news, innovations, and relevant topics
Strong writing skills with the ability to craft a strong and concise pitch is required
Proficiency in PowerPoint, Word and Excel

Senior Marketing Manager Resume Examples & Samples

Initiate, coordinate, and oversee all marketing activities for GBR in the China market that will build awareness, develop an audience, and deliver circulation revenue
Manage the development and implementation of brand strategies, insights and country messaging framework, to communicate a compelling value proposition for current and prospective GBR readers in China
Identify local market opportunities to build a dynamic, innovative partner ecosystem
Lead development of partnership programmes to extend reach within target audience, including the negotiation of terms and ongoing relationship management
Manage and track marketing budgets and ensure effective budget utilisation
Ensure timely and appropriate communications and enablement on marketing progammes and campaigns
Collaborate with Product Development in providing suggestions to improve product marketability in China
Manage analytics and reporting for marketing activities while working closely with the Global Data team
Continually monitor business performance and market trends to identify opportunities for growth, innovation and business improvements (e.g. pricing)
Keep abreast of competitive landscape, both traditional and emerging media
6+ years of Commercial experience in brand and consumer marketing within China. International experience a plus
Written and spoken language proficiency in English and Mandarin
Experience in building new business partnerships, including negotiation of deal terms and development of partnership programmes/proposals
New product development or innovation experience in China desirable
Extensive knowledge of the marketing technology landscape in China, including content distribution channels

Senior Marketing Manager Resume Examples & Samples

Create and oversee execution of marketing communication plans, including go-to-market, adoption/engagement approaches and tactics
Drive integration with cross-functional partners (LoB, front line, Training, Product, Digital Operations, etc.). Ensure Training team and Marketing are completely in synch and optimally leveraging other’s work
Define and partner with Digital Marketing to oversee development of educational content, tools (videos, in-site messaging and tutorials, etc.) for plan sponsors and plan participants
Develop communication plans reflecting the needs of different segments and target audiences
Develop and build Creative Briefs to support new campaigns and content
Partner with the resource on point to ensure development and delivery of internal communications and training to educate the integrated front line teams about the campaigns
Manage metrics in partnership with Customer Insights
Partner with appropriate areas for quality control and testing to ensure flawless execution
In partnership or leveraging the PMO, or creative services develop and manage a singular and integrated project plan (including the ability to anticipate client experience and business risks) that includes both campaign and BAU work to understand potential conflicts and optimize packaging/integration opportunities
Partner to develop campaign status presentations, updates, and report-outs that core team (including the Campaign Manager) will use with business partners
Help shape metrics and monitor them to continuously refine marketing approach with test and learn mindset. Ensure a test-measure-learn approach along with application of best practices
Shape, manage, forecast and deliver within budget
Partner/liaison: Institutional & Individual; Asset Mgmt. Marketing teams; Internal project teams; COEs; Digital strategy; Digital Analytics; UX; Customer Insights; Field Readiness; Creative Services/External Agencies; Advertising; MRU; Proofreading; and other partners as needed
Bachelor’s degree required; marketing preferred
Knowledge of retirement plan business, financial services and digital marketing space
Minimum 7 years’ experience in financial services: 4 in retirement plan marketing (ideally within plan administrative services)
Experience with B2B and B2C across both plan sponsors and plan participants highly desired
Superior PowerPoint and Excel skills

Senior Marketing Manager Resume Examples & Samples

20% A. Planning Support
Support the development, implementation, review and revision of a 1 year work plan including assimilating BMO’s vision, mission, values, operational and resource plans
Review progress to plans, and develop, communicate, and actively participate in the implementation of actions necessary to correct internal and external issues. Escalate significant issues to the Director, Digital and Channel Marketing
40% B. Campaign Management
Accountability to drive acquisition for retail payment business across all card products
Understand the digital experience and how it applies to each product portfolio from all business aspects, including competitive position, market position, customer journey and channel requirements to inform positioning and enhancing the digital experience on external positioning and communication requirements
Leverage external publications, trade publications and other sources of information to be informed about marketing in general and for digital marketing environment
Stay abreast of innovative marketing and digital approaches related to external and internal communication, and continually push the envelope to ensure BMO employs and leverages all opportunities to present our message and offer in the most compelling and engaging way
Document and understand the Canadian marketplace, including impacts of the US and other foreign competitors entering Canada. Using market knowledge, customer information, and analytics tools, assess customer needs and make recommendations for how to improve overall business results
Measure and analyze the effectiveness and impact of project communication deliverables, identifying opportunities for improvements and leverage the knowledge in development of future project communications deliverables
Contribute to the change agenda of Customer Communications & Marketing
20% C. Coordination of Campaign Development
Provide digital support for campaigns including level of spend digital approaches and messaging as part of integrated campaigns developed for the product portfolio. Consider strategy relevance through research of competitive spend and awareness levels. Recommend changes as required
Assist in the execution of customer marketing campaigns
Maintain strong relationships with internal and external partners to generate opportunities to leverage sponsorship rights that are owned by partners
Assist and coordinate the execution of communications, including the following key activities
Preparation of creative briefs that meet business objectives and provide essential information and direction for creative development
Ensure all material is produced according to deadline
Ensure appropriate internal and external approvals are obtained
Ensure process stays on budget
Ensure all communication is consistent to overall brand positioning look and feel as well as compliant with legal/disclosure requirements
10% D. Relationship Management
Build and maintain effective relationships with internal partners and external partners. Influence these partners in order to build the brand, enhance communication programs and take advantage of synergies
Represent the Digital experience in any discussions about the external advertising requirements in partnership with Corporate Marketing and in accordance with established policies and procedures
10% E. Risk Management and Control
Monitor marketing communications to ensure adherence to standards of third party brands and compliance with legal, privacy, legislative and association regulations
Provide budget information to the overall Manager to facilitate an overall view of marketing spend for Customer Communications & Marketing
Ensure all required authorizations and approvals are obtained for the execution of promotional advertising campaigns
5+ years Marketing and Business Management experience
Solid understanding of all paid digital channels and digital success metrics
Work experience in performance/direct response display and/or social and/or SEM
Experience in Financial Services environment an asset
Experience working in an Advertising Agency/managing an Agency an asset
Strong attention to detail and manage time effectively
Proficiency of Microsoft Excel
Working knowledge of all main digital acquisition channels - digital display, Social, SEM, Affiliates
Integrated marketing communication and planning skills
Relationship management skills
Strategic, change management communication and creative assessment skills
Ability to interact with the senior levels of the organization
Strong analytical and measurement capabilities
Ability to successfully work with agency partners
Knowledge of creative messaging
Technical marketing skills including marketing communications, market research, positioning, advertising and execution

Senior Marketing Manager Resume Examples & Samples

Analyze existing loyalty and incentive programs and implement strategic directives to drive programs to a higher level while meeting growth expectations
Fostering and continuing to grow strong relationships with studios, key business partners and NBCUniversal business units
Identify , negotiate and execute on new marketing partnership opportunities
Collaborating with the NBCU Digital Entertainment sales group on creation, development and execution of client driven activities and programs
Work with cross-functional teams, including business intelligence, product and tech teams on analysis and testing to make strategic recommendations to grow programs or products
Creating, maintaining and analyzing monthly performance reporting on all programs
Drive growth of Fandango mobile apps including, but not limited to, app store testing, identifying promotional partnerships, merchandising and marketing campaigns
Supervise direct reporting staff and provide strategic guidance for applicable business areas
Other duties as defined by the Director of Marketing
Prior partnership and brand marketing experience
Prior experience working in a digital environment preferred
Experience working in digital marketing with studio partners and/or entertainment clients
Past experience interacting and strategizing with executive-level teams
Proven ability to take ownership of projects and lead initiatives with a high attention to detail
Proven experience negotiating with clients, with a demonstrated track record of success
Able to exercise discretion and keep strictest levels of confidentiality
Must maintain regular and acceptable attendance at such level as is determined at the company’s sole discretion
Highly innovative and an ambitious self-starter with strong business acumen
Comfortable amongst higher management levels
Ability to prioritize, multi-task and be very flexible in a fast paced, changing environment
Creative thinker and able to continually contribute ideas to brainstorming sessions
Clear and effective communicator, both written and verbal
Ability to work with cross functional teams to develop consensus within diverse groups and drive results

Senior Marketing Manager Resume Examples & Samples

Delivery of the US owned revenue number and associated metrics
Oversee the Loyalty and Email Marketing teams which implement loyalty program and relationship marketing programs to improve acquisition and retention of consumers, ultimately being responsible for delivering the CRM revenue number to the business
Develop an integrated ‘one face to the customer’ direct to consumer marketing strategy across channels and touch points, driving enhanced communication of the brand proposition to a broader range of targeted consumers
Provide strategic guidance to the loyalty team in developing strategies to drive growth and development of the program, delivering positive change to membership volumes and purchase behavior
Work directly with the email team, helping to develop and deliver consumer retention strategies, systems and plans that retain and monetize existing members
Lead the catalog go-to-market strategy and execution, bringing in new users and converting them to the brand
Oversee lifecycle marketing strategies which best identify valuable consumers, and key valuable milestones, and the tactics and incentives that will get them there; Identify and drive consumer retention KPI’s and optimize key metrics including retention and attrition rates of buyers
Oversee the management of vendor relationships and maximize their service and offerings
Continually perform competitive analysis of omni-channel marketing best practices/trends
Loyalty P&L and related CAPEX/OPEX Management
Manage, develop, and motivate a team of marketers responsible for the loyalty and CRM initiatives
10+ years of experience in CRM, managing email and loyalty programs, preferably in Retail
In-depth knowledge of CRM disciplines, incl. primary research, segmentation, targeting, direct marketing, catalog & loyalty
A proven track record of leveraging marketing insights and customer analytics to guide strategies and plans
Deep understanding of multi-channel communication trends with an expertise in database and digital marketing
P&L responsibility and budget management experience, with track record of delivering on the business and tracking ROI
Travel required 20%
Excellent leadership skills, including proven ability to manage / lead within a complex matrix organization and coach / grow your teams
Excellent analytical skills, with detailed knowledge of retention & traffic driving metrics and KPIs

Senior Partner / Chanel Marketing Manager Resume Examples & Samples

5+ years with online/online marketing experience - Including asset creation, vendor management, and analytics
5+ years marketing communications experience -- Tenacity for execution and excellent communication skills are imperative
5+ years with retail marketing and execution experience
3+ years project/program management experience
Be able to effectively drive cross-group communication and cooperation, using strong communication, project management, and organizational skills
Financial and analytical experience
Negotiation and influencing skills that gain successful outcomes for both the partner and Microsoft

Senior Marketing Manager Resume Examples & Samples

With the oversight of the VP, act as key day-to-day marketing point-of-contact for the Owned and Operated categories in North America and with key Sales partners
Partner with sales, merchandising and design throughout the creative process, including idea generation through to seasonal shot lists. Ensure all cross-functional approvals
Partner with Project Management to ensure timely, on-budget asset delivery for all CRK and regionally produced marketing materials, including seasonal tool kits, POS, packaging/trim, video, direct mail, etc
Ensure adherence to brand standards in co-op, and oversee Coordinators to route all requests for approval to necessary parties, guaranteeing timely feedback and updated record keeping
Own the competitive process and periodically distribute relevant summaries
Synthesize important trade articles and highlight potential impact/opportunities
Wholesale experience in a multi-category brand preferred
Excellent communication, diplomatic and interpersonal skills
Advanced comfort level with Microsoft Office suite
Quantitative and analytical skills, and experience with relevant digital analytics and reporting tools
Enthusiasm about the digital world
Ability to thrive in an extremely fast-paced environment, with tight deadlines and multiple priorities

Senior Marketing Manager Resume Examples & Samples

Steward the relationship with McDonald’s senior marketing leadership in Toronto, to ensure alignment and integration against a joint beverage framework strategy
Stewards 2 Marketing Budgets: Annual DME and McDonald’s Marketing Fund Budgets ensuring efficient and effective use of Marketing funds in alignment with Marketing Fund Guidelines and processes
Acts as the consumer marketing expert to McDonald’s offering Consumer insights and learnings that reinforce the linkage between Coca-Cola brands and McDonald’s customers
Lead development of McDonald’s specific Research Plan, including development of overall research objectives, development of research brief, working with research agency to develop customer friendly presentation of results and recommendations to McDonald’s
Gather/analyze customer beverage sales data (brand, package, cup set, package mix, pricing) in order to determine beverage category needs, facilitate marketplace analysis and determine operational marketing needs
Gather consumer insights, overall beverage market category trends, channel and segment information, competitive & demographic information using internal and external resources, in order to understand consumer attitudinal and behavioral trends for and IEO (informal eating out) restaurants and beverage consumption and general market (CREST, AC Nielsen, Industry Estimates, CBL, Millwood Brown, etc.)
Conduct regular brand/category/marketing and innovation reviews with customers in order to affirm beverage category leadership/expertise and consumer-driven innovation; and to identify opportunities for new beverage incidence (customers/occasions)
Collaborates with key McDonald’s National Marketing & CCL Regional Marketing/Ops manager for consumer-based marketing planning and programs – by developing and recommending promotional /asset activation, as well as new beverage/occasion opportunities
Measures/Evaluates and Stewards the effectiveness of marketing activities with McDonald’s internally to Coca-Cola system constituents
Collaborates with Global Marketing teams in leveraging key learnings and best practices from other parts of the world
Collaborates with TMD Finance Manager, Director of Operations & Supply Chain Manager on marketing initiatives
Identifies the needs and business objectives of the Canadian Division (CCL) in order to provide marketing services tailored to meet Division’s and brand’s business needs
Interacts with Canadian Division (CCL) in order to influence their brand plans during the Annual Business Planning process
Collaborates with Coca-Cola brand and innovation teams in leveraging system assets – new products, promotions, marketing assets, innovation/commercialization – to develop differentiated solutions for McDonald’s (first/most relevant/exclusive vs. McDonald’s competition)
Supports Coca-Cola Regional marketing/ops manager with understanding of McDonald’s business objectives, Coca-Cola opportunities and program implementation excellence
Manage 1 Direct Report to meet his/her objectives
7-9 years of relevant experience in marketing
Relationship management including influencing and negotiations skills
Commitment to Excellence - Must possess the desire to exceed the expectations of our customer by ensuring that both the customer and the system needs are being met
Strategic & Analytical Thinking - Creating marketing strategies, business plans and programs based on insights and consistent with core marketing strategies
Results Oriented - Has strong initiative and has demonstrated ability to make a significant contribution and impact in past positions
Ability to be creative and apply “out-of-box” thinking
An entrepreneurial spirit to create opportunities in the face of ‘no’ or where they don’t currently exist
Communicating Effectively – Must possess strong communication skills, both oral and written
Coca-Cola system knowledge

Senior Marketing Manager, Trade Books Resume Examples & Samples

As part of the marketing team, develop and implement innovative online and offline marketing and promotional plans for 65+ titles per year
Work with Director of Marketing and senior management to develop marketing plans and manage products throughout life cycle from conception, to launch and post launch
Track budget/spending for assigned products
Act as main point of contact for author needs related to products: provide regular contact on campaign status, provide needed assets, troubleshoot issues and keep internal teams up to date on status
Collaborate and communicate with publicity, editorial, and authors on development and execution of marketing campaigns; communicate plans and creative direction with editors and authors
Work closely with RodaleWellness.com team to plan and implement promotion around assigned products including emails, newsletters, display ads and social media promotion
Spearhead social media efforts via Facebook, Twitter, Instagram and Pinterest to help authors grow their audience, create community-building and event campaigns, create paid social ads to drive awareness and preorders. Oversee Rodalebooks.com
Write ad and newsletter copy; coordinate ad design with creative team; route ads and secure approvals from authors, etc., as needed
Coordinate Rodale Books presence at select events sponsored by Rodale brands, attend as needed
Oversee creation of sales materials including floor and counter displays and sell sheets
Attend weekly staff and marketing meetings
5+ years of book publishing experience, must have the ability manage campaigns independently. Health and wellness category experience is preferred
Hands on experience in managing social media campaigns, paid social media marketing is a plus
College Degree BA/BS in relevant field preferred
Experience managing a product across all phases of its lifecycle, from conception through launch and post-launch
Proven track record of successfully managing author relationships and collaborating with teams across a publishing organization

Senior Ptnr / Chan Marketing Manager Resume Examples & Samples

Build the partner value proposition. Make Microsoft Analytics and BI compelling for our partners. Show them how they will be successful using Microsoft solutions
Develop and deliver business thought leadership to our Partners. This will be differentiated and disruptive, potentially altering how our partners define their practices
Integrate partners with our marketing programs. Be the voice of our partners in our internal marketing groups
Co-ordinate Microsoft teams (Partner, Evangelism, Sales) - be the expert on all things partner
Develop insights from partners that drive our marketing and engineering teams
Partner/channel marketing experience
An ability to articulate solutions and strategy to partner executives
A deep understanding of the technology industry and a passion for technology
A track record of working with Microsoft partners - if you’ve worked in an SI that is a bonus
7+ years of experience in technology marketing
Working knowledge of Analytics and BI technologies and Microsoft Azure or equivalent competitive technology
Bachelor’s degree required, MBA or Masters preferred

Senior Marketing Manager Resume Examples & Samples

Provide BMC support to the Pension Solution team
Create marketing tools to support the launch of the Pension Solution and targeting specific account teams
Provide leadership guidance and hands on support for Internal Communications to enable the launch of Pensions Solutions into priority markets and accounts
Collaborate with the network to create marketing and communications to enable the development and deployment of Pension Solution into regional markets
Demonstrate understanding of Financial Services / Pensions, if possible
Deliver practical programs that deliver marketing tools that are aligned to the Pension Solution brand and revenue goals
Demonstrate entrepreneurial skills in a dynamic environment - be a self-starter and able to work without supervision
Assert own ideas and persuade others; gain support and commitment from others; mobilize people to take action; use creative approaches to motivate others to meet the solution's strategic goals; engage with leaders effectively to gain sponsorship for activities
Advise stakeholders on marketing and communications concepts; work collaboratively and effectively with peer functions and stakeholders to deliver Pension Solution's strategic priorities
Demonstrate knowledge, skills and abilities concerning global business fundamentals, business models, ethics, competitive analysis and cross-cultural/geographical sensitivities
Excellent written and verbal communication abilities
Ability to build collaborative relationships across diverse Sector teams
Experience of navigating complex global organizations
A self-starter with strong entrepreneurial skills
Ability to influence and build collaborative relationships with business stakeholders
Professional services experience preferred
Good understanding of the business, market and regulatory issues facing the Financial Services sector

Senior Marketing Manager, Analytics Resume Examples & Samples

Develop integrated demand generation programs that take prospects through a sequential journey
Define marketing segments that align with sales teams’ goals to deliver relevant, focused messages and programs
Track program results, measure program success and leverage SFDC to report metrics
This position is based in Washington, DC. Telework arrangement may be considered for highly qualified candidates outside of the greater DC metro area
At least 5-7 years of B2B software marketing experience
Outstanding writing, presentation and organizational skills
Experience with developing integrated, multi-touch marketing plans
Demonstrated ability in driving demand for enterprise software, leveraging a wide variety of techniques, including content marketing, drip campaigns, digital/web, etc
Ability to excel in a fast-paced environment
Industry or vertical marketing experience, education a plus

Senior Marketing Manager Resume Examples & Samples

Extensive experience in financial services (ideally with exposure to wealth management and advice) with a track record delivering on new initiatives and experiences embedding propositions into products, services and sales and servicing processes
Demonstrated experience delivering business results both directly and by influencing other businesses
Understanding of key business drivers and financial strategies, and the impact of external market dynamics
Experience helping businesses design and deliver customer centric solutions
Significant track record in building high performing teams
Tertiary or post graduate qualifications in business, finance or marketing

100

Senior Marketing Manager Resume Examples & Samples

Craft annual integrated marketing plans and strategies that build brand strength and drive business priorities and revenue growth. (Balancing PR, media, events, social, point of sale tactics)
Manage media planning as well as marketing effectiveness analysis for campaigns
Direct the creative development process through focused and clear brand briefs
Direct the strategy and execution of photo shoots, negotiate contracts, select models, photographers, locations, studio, artists, etc. on budget, working collaboratively with cross functional departments
Build relationships with Nike Contacts to grow the business and build upon brand strength
Responsible for budget development, reconciliation, and allocation in support of the business priorities
Oversee competitive, market, brand and consumer research
Lead all social media strategies and promotions– blogs, twitter, Facebook, Pinterest, Instagram, etc implemented for Nike Swim
Oversee tradeshow initiatives in support of Nike Swim
Plan and execute any PR initiatives
Lead the theme development as well as the planning for Sales meetings

101

Senior Marketing Manager Resume Examples & Samples

Ideate, develop and present custom solutions in response to digital and integrated (print + digital) RFPs, collaborating with Sales, Ad Product & Solutions, Content Marketing, Editorial, Ad Operations, Media Planning, Project Management, Digital and Print colleagues throughout process
Identify high-touch, cross-platform and content-driven opportunities that will serve as compelling thought-starters for client conversations and that generate potential increase of overall advertiser spend
Attend client meetings to present digital opportunities as needed
Collaborate with Ad Product and Solutions team to identify and develop packages and new opportunities around key print, digital, social, video, mobile and experiential product offerings, site redesigns, brand equities and tent poles, etc
Update core presentations, including capabilities and sponsorship decks with accurate information
Work with Senior Director to create brand-specific and HMDM collateral from sell-sheets to capabilities presentations
Facilitate turnover of sold digital program to Project Manager
Monitor post-sales execution process and develop compelling digital campaign case studies and program recaps
An excellent writer that can communicate creative ideas in a clear, concise and engaging manner who can also master different brand voices
Enthusiastic about the publishing industry and Hearst’s brands
An out-of-the-box creative thinker and self-starter who thrives in a fast-paced, high-volume, innovation-driven environment
Able to demonstrate strong prioritization and time management skills (manage to multiple deadlines and meeting requests across departments)
Experienced and knowledgeable about the media world (especially video and mobile)
Comfortable and excited to lead the development/strategic direction of pitch presentations (must have presentation experience)
Able to successfully interface with senior-level internal stakeholders
A self-starter that enjoys managing projects independently
Must have at least 3+ years of experience responding to RFPs/writing proposals in a digital capacity

102

Senior Marketing Manager Resume Examples & Samples

Bachelor’s Degree or equivalent work experience
Minimum of two plus years of Sales and / or Marketing experience
Approximately 25 – 30% travel

103

Senior Marketing Manager Resume Examples & Samples

Strategic Marketing Plan Development: Build integrated strategic marketing plans to retain and grow the state 529 programs and optimize contractual marketing spend. Goals include increasing average account balance, growing assets and attracting new customers across all demographics as well as coordinating with state client needs and expectations. Understand key drivers of the state’s consumer buy decision as well competitive environment. The Sr. Marketing Manager will prepare and present the annual plan to the state client and meet quarterly to refine the media mix based on results/environment
Program Execution: Working with Central Marketing and external vendors, coordinate delivery of all state – based marketing communications including collateral, direct mail, interactive marketing, sponsorships, pr and advertising. The Sr. Marketing Manager will participate in creative development and ensure that all marketing reflects state plan specifics. The Sr. Marketing Manager will also liaise with the client to obtain approvals on a timely basis. Public relations will be managed directly by the Sr. Marketing Manager via a local firm
Marketing Effectiveness Analysis: Monitor and analyze campaign and other marketing metrics to ensure plan activities are meeting goals and adjust where necessary. Provide detailed marketing effectiveness review to State Client on a quarterly basis – including status of plan against goal. Uncover underutilization and target areas of opportunity
Field Consulting: Oversee and provide ‘back-up’ coverage of “grass roots” efforts to educateMinnesota residentsabout MN’s 529 Savings Plan provided by MN-based Field Consultant. Provide support for communityevents, employer outreach, seminars,promotions and/or sponsorships and work closely with theState to identify theseopportunities
Bachelors degree – MBA in marketing a plus
Travel: -10% within assigned territory
Ability to work with varied partners and effectively communicate TFI’ s value proposition

104

Senior Marketing Manager Resume Examples & Samples

Maintain an expert knowledge base of RiverSource annuity products
Create marketing strategies for new products and features to increase sales and achieve a - sustainable competitive advantage
Lead efforts to determine product/feature positioning, key messages, target market and marketing strategy
Develop and implement marketing communications including sales collateral, letters, videos, digital tools, interactive content, etc
Develop integrated marketing campaigns, using segmentation frameworks and targeted messaging
Work collaboratively and effectively with matrix partners, including Legal, Compliance, Product Sales, Program Management, and others, to ensure all deliverables are on time and high quality
Function as a proactive change agent to continuously improve annuity marketing programs, products and services
Maintain a thorough understanding of the annuity product industry, including product features and trends, industry trends, consumer demographics, distributor needs and behavior, and competitive landscape
Effectively manage and prioritize 10-15 projects simultaneously with minimal supervision
Financial Services experience
Strong annuity product knowledge or ability to learn
Strong analytical abilities, including product, market and campaign analysis
Ability to translate analytics into recommendations and action plans that will drive business results
Demonstrated expertise of the disciplines of marketing and communications
Strong ability to develop clear and compelling sales communications and translate complex concepts into understandable language
Strong customer focus, including ability to think in terms of the customer experience
Strategic planning and problem-solving skills; ability to proactively solve problems as they emerge and anticipate problems before they occur
Ability to balance multiple projects effectively
Ability to work effectively both independently and with colleagues across the company in multiple functions
Ability to exercise proactive, independent judgment
Capacity to comprehend and manage to the “big picture”, while consistently paying attention to detail
High energy, initiative, a drive to get things done
Strong interpersonal and negotiation skills
Series 7 license required or ability to obtain within 90 days of hire

105

Senior Marketing Manager Resume Examples & Samples

Execute campaigns by leading cross-departmental teams — including web, e-mail, telemarketing, webinar, PR, events, etc
Guide the creation of marketing content (white papers, video, etc.) that is tailored to buyer personas
Maintain program budget and spend efficiently and wisely
5-7 years of B2B software/services marketing experience (or higher-ed software marketing)
Demonstrated ability in driving demand for enterprise software/services, leveraging a wide variety of techniques, including content marketing, drip campaigns, digital/web, etc
Proven track record of partnering successfully with sales management
Experience in delivering to a C-Level audience or executives
Bachelor’s Degree in Marketing or Business strongly preferred

106

Senior Marketing Manager Resume Examples & Samples

Create and leverage content to support campaigns
Conduct customer and internal-facing presentations on a regular basis in both live and virtual environments
Bachelor’s Degree, or equivalent work experience
Two plus years of Sales and/or Marketing experience, preferably in the field of education and/or technology
Strong ability to identify, prioritize, and execute marketing objectives to grow market share, promote customer retention, and drive revenue
The ability to consistently meet deadlines, and on occasion, turn projects around in a short timeframe
Success in managing and delivering virtual and/or live events and conducting compelling presentations—both internally and externally
Energetic team player who is comfortable collaborating in a large, and often fast-paced, team environment
Ability to make decisions and track ROI based on data and analytics
Excellent verbal, written and communication skills

107

Senior Marketing Manager Resume Examples & Samples

Drive growth in key segments by playing a leadership role from project conception all the way to post implementation
Campaign Ideation: Interpret marketing and customer data to identify opportunities to grow market share
Continuously look for ways to optimize current programs and drive efficiencies
Lead the the overall marketing planning cycle with key stakeholders
Lead a team to execute flawless campaigns by working cross-functionally with, BI, Channel Take-to-Market, Marketing Communications, and various sales channels to bring campaigns and tactics to market
Take insights and turn them into meaningful action
Ability to work closely with numbers as it relates to performance management, ad hoc pricing, competitive analysis, post mortems, and business cases

108

Senior Marketing Manager Shield Resume Examples & Samples

Manage marketing campaigns including major product/technology launches, product promotions, and key selling period promotions in support of business unit and corporate initiatives
Develop and implement strategic positioning and messaging platforms, execute marketing plans, and define budgetary parameters
Define campaign objectives, target audiences, strategies/tactics, creative deliverables, timeline, and ROI measurement; secure executive and regional support
Drive cross-functional teams to execute key campaign strategies/tactics and deliverables
Drive regular communications to track status and measurement
Create and manage execution of supporting campaign creative materials
Manage key campaign activities as needed including consumer promotions, advertising, partner/customer marketing

109

Senior Marketing Manager Resume Examples & Samples

7+ years of relevant marketing experience with focus on marketing communications/advertising execution
Strong business and marketing acumen with an ability to link strategies to marketing campaigns and deliver results
Strong understanding of video and digital creative production and execution
Stays well-informed of advertising industry creative and media innovations
Ability to manage multiple projects and priorities simultaneously
Experience working for or with advertising agencies is a must
Experience working in or with a consumer brand focused organization or advertising agency is preferable
Strong communication, interpersonal, and project management skills
Candidate can be located in either Wilmington, DE or Manhattan, NY
Bachelor's Degree required, MBA is a plus

110

Senior Marketing Manager, Field of Play Resume Examples & Samples

Develop the annual marketing plans and budgets for the FOP categories to align with Global NB Brand priorities and FOP GBU business priorities
Annual global integrated marketing plans/budgets
Partner with regional marketing team on annual regional marketing execution plans/budgets
Develop seasonal integrated campaigns for the FOP categories
Brief agencies on the seasonal brand/product story for each FOP category
Lead the production of seasonal creative assets
Partner with NB.com on seasonal FOP product marketing campaigns
Partner with regional marketing teams on execution of seasonal FOP category activations
Manage the regional distribution, adaptation, and execution of seasonal FOP category campaigns
Partner with regional marketing functions (channel marketing, DTC, PR, events, etc) on specific seasonal activations for key retailers, key events, and media planning
Partner with the Digital team to own the global FOP category social media handles (ie: NB Baseball, NB Tennis, etc)
Develop social media programs around key sports moments, NB athletes, and seasonal key product stories
Develop rich digital content each season to support key product launches and athlete stories
Partner with regional marketing teams on regional adoption of global social media content and integrating regional social media content into global handles
Grow consumer reach and engagement of all FOP social media handles
Manage key partnerships and activations
Maximize brand value from the Stack Media partnership (training facility sponsorship, multiple sport training digital content, bulk paid media buy/inventory)
Develop and manage the branding and marketing plans for the Zepp partnership on baseball and tennis activation programs
Develop seasonal Sales meeting/GTM tools and materials
Create FOP marketing deliverables along the entire GTM process
Support the execution of seasonal sales meetings with FOP specific marketing materials and assets
Assist the FOP global/regional sales teams with seasonal FOP sales materials include sell sheets, product videos, and catalogs
Partner with the Global FOP GBU leadership team to
Develop consumer/market assessments including focus group or consumer/retail research
Contribute to the development of the FOP category specific OGSP plans with supporting marketing plans
Present marketing updates at monthly/quarterly cross function FOP meetings
Manage all budget and vendor AP processes for Global Integrated FOP Marketing
Manage one or two direct reports and be responsible for their work assignments, career development, and performance evaluations
Bachelor’s degree required, MBA strongly preferred, with 12+ years of marketing experience
Footwear, apparel or athletics industry experience preferred
Expertise & experience in baseball, tennis, or men’s training preferred
Experience with working in a cross functional/regional matrix type of marketing organization and international markets
Experience in planning, implementing and evaluating digital brand engagement initiatives deployed using social technologies and platforms
Experience in programming and production of digital/video content in support of a holistic digital/video annual content calendar
Exceptional communication skills with the ability to communicate effectively within all levels of the organization and with external partners, agencies and collaborators

111

Senior Sport Marketing Manager Resume Examples & Samples

Build a portfolio of Training assets including individuals, communities and partnerships that fit with our brand positioning and whose association helps drive our brand image and strategic objectives
Provide support to Sr. Category Director in helping to establish Training goals, identifying and activating key scenes and relationships, guiding strategy and initiatives, sharing best practices, and serving as a sports business expert to help achieve holistic marketing and sales goals
Develop, execute and manage innovative athlete and partnership marketing initiatives, creating points of differentiation through promotional events and activities that lead adidas Training category and brand image towards achieving our Route 2020 strategic objectives
Responsible for setting up a strong insights matrix using training landscape and asset / partner / industry information to keep our strategy current and optimize our decision-making
Be the Training category strategic driver of innovation and creativity by connecting key CIS consumer insights and sports landscape trends to marketing initiatives
Be the spokesperson for sports marketing assets and partnerships under your jurisdiction, making sure all their needs are met and that together with adidas they are in the best possible position to succeed
Work together with internal partners (newsroom, brand marketing, etc) and external media touchpoints to ensure the best image of asset and adidas are being maximized and conveyed
Work as an intermediary between the brand (x-functionally) and assets make sure all functions are working smoothly together and we deliver the most efficient and effective alignment between strategy and execution
Ownership of all negotiations and contractual obligations with assets
Management of all financial procedures related to asset services and within the given MWB
Manage inventory and product for defined sports marketing group, providing insights and analysis to ensure right product at right time for athletes; may also participate in product selection
Maintain a deep operational relationship with multi-functional counterparts and BU’s to ensure full coordination of brand activities and compliance with brand activation calendar
Maintain close strategic ties with global category counterparts, having clear understanding of how to locally execute as well as ensuring all local BU needs are communicated and addressed
Work with key cross-functional communications teams and brand design to adapt and localize global tools
Lead in creation of tool kits to support local BU priorities in close partnership with global colleagues
Build and utilize relationships with key media, influencers, assets, etc. to devise strategies for product seeding and digital/SM promotion of key stories and products aimed to drive the brand and sell-through
Responsible for creating the Brand KPI tracking tools for CIS, and the corresponding “Action Plans” tools
5+ years of broad marketing experience
2+ years of experience managing communications in an international marketing driven company
Cross-functional Project Management Experience
Higher Education Degree, preferably M.A in Marketing
Sport has to be a big part of life

112

Senior Marketing Manager Resume Examples & Samples

7+ yrs experience in a Brand/Marketing management role within a business environment – media organisation advantageous
Marketing / Business tertiary degree qualification
Experience with developing, briefing, implementing and managing major marketing campaigns and promotions
Experience in digital media and social media
Experience in managing and mentoring people
Demonstrated strategic and creative thinking
Strong presentation, negotiation and influencing skills at all levels. Ability to manage multiple, diverse r/ships
Demonstrated ability to partner effectively with internal and external parties to drive results
Responsible, accountable and punctual
Strong decision making and problem solving capabilities
Highly computer literate – expert level in Microsoft programs
Ability to multi-task and handle tight deadlines under pressure
A strong team player who contributes to an environment that embraces constant change and innovation

113

Senior Marketing Manager Resume Examples & Samples

Act as the marketing expert for industries poised to provide and develop information / content for stakeholders and marketers across the organization
Develop marketing strategies and content that will drive demand for products and services
Contribute to content-driven campaigns that effectively utilize multiple channels
Execute ongoing marketing initiatives and manage strategic campaign plans for industries
Execute demand and lead generation campaigns using content marketing across a mix of online and offline channels
Manage production of key thought leadership initiatives and deliverables including publications, podcasts, videos, events, social media and webcasts
Contribute to and manage production of case studies, collateral, web copy, videos and internal communications
Write and edit content for omni-channel and various communication vehicles including presentations, collateral, internal communications, case studies, public website, social media channels and e-mail promotions
Support additional projects on a global and regional level as needed
Ensure that the firm’s brand and messaging is reflected in all communication initiatives
Partner with PR, research and communications teams to ensure integrated approaches to marketing strategy
Manage marketing and budget against plans

114

Senior Marketing Manager Resume Examples & Samples

Conceive, develop and execute marketing campaigns for roughly 4-7 books per season
Communicate detailed campaign updates directly to editors, publicists, publishers, sales teams, agents, and authors. Present campaigns formally in key meetings
Advise authors on building and optimizing their social media presence and overall platform. Hands-on with authors where necessary
Develop a variety of content for campaigns that can include, but is not limited to,– sell sheets for reps and accounts, social media post copy and images, infographics, and email blast copy for consumer facing promotion
Actively participate in all imprint-wide marketing discussions related to titles and campaigns
Coordinate marketing efforts with publicists on each campaign
Secure title specific as well as imprint-wide cross promotional partnerships with third party brands and companies
Manage imprint based email marketing lists and communities
Engage in imprint branding efforts as needed
Minimum 4 years of marketing experience in book publishing
Ability to thrive in a fast-paced, dynamic work environment
A positive, can-do attitude plus possesses the ability to work well with different types of personalities
Exceptional written and oral communications skills
High level of professionalism, attention to detail, and organization
Demonstrated knowledge of digital publishing and book marketing landscape

115

Senior Prouct Marketing Manager Resume Examples & Samples

Industry/Vertical Lead: You will be the Industry/Vertical use case solution field sales and architecture lead for targeted 1st Party & 3rd party solutions
Strategy Development & Execution: You'll have the opportunity to formalize and mobilize the C+E industry/vertical solution field sales and architecture strategy
Field Landing & Readiness: You will ensure successful global resource roll-out and help land sales initiatives/readiness plans through segment and sales readiness channels. Includes as appropriate engagement in virtual training, Executive meetings, field readiness events, etc
Sales Effectiveness & Efficiency: You will optimization of vertical based solution sales and delivery engagements focused on business growth & achievement of revenue/scorecard goals with demonstrated global impact
Field Connection & Immersion: You will establish field relationships and ongoing engagement to formalize connection channels, listening systems, critical issue management, and field council
Business Expertise & Analytics: You'll craft on-demand insight & understanding of business architecture & metrics including sales capacity, coverage, competencies, and supporting programs/resources
Teamwork: You'll collaborate with internal partners and business sponsors to improve alignment via knowledge transfer and sharing of standard methodologies
Community Engagement: You will directly participate and build the industry/vertical centric field sales and architecture community
7+yrs of experience in account management, product sales and/or product marketing, should work autonomously, be results-driven, and demonstrate the ability to influence cross group agendas (including at an executive level) while driving non-reporting teams to perform
Account management, product marketing or field sales experience within Microsoft is a plus
Significant experience in Microsoft sales and channel management, preferably experience working across industry/vertical channels at Microsoft
Excited to take on big challenges with significant growth potential
Strategic thinker able to find opportunities and alternatives while influencing large senior teams to execute on them
Demonstrated success in driving revenue growth in new business models
Deep understanding of the target verticals and solution use cases along with Microsoft segment, customer, partner, and services sales engines
BS/BA required; MS / MBA a plus

116

Senior Marketing Manager Resume Examples & Samples

Provide in-depth support with specific regional business challenges/opportunities
Build structure across the Latam team to provide efficiency and scalability across marketing programs
Plan, control and manage projects, status and reports to guarantee global and regional alignments
Manage annual planning process
Manage and facilitate integration process among agencies and internal teams considering all the different stakeholders
Manage global projects
Develop and manage Latam and Global reports
Work with Analytics to develop learning’s and create sharing process among the different stakeholders
Execute and guarantee competition and market analyses
Manage budget analyses efficiency and control

117

Senior Marketing Manager Resume Examples & Samples

Professional oral and written communication skills for effective relationship development/management and presentations with stakeholders
Proficient with Microsoft Office
Experience with cultivating, nurturing, and on-boarding new clients and or business
Experience developing, adjusting as necessary, and implementing unique account management strategies which exceed client and business objectives

118

Senior Marketing Manager Resume Examples & Samples

Creates buy in from multiple constituents in a collaborative cross- functional environment
Experience proofing marketing pieces including: letters, creative briefs, brochures, banners, magazine ads, outbound emails, etc
Coordinating the development & deployment of marketing collateral
Experience working with and supporting internal/external marketing services ranging from; digital media, consumer insights, messaging, creative, account management, analytics, and identify management. -

119

Senior Marketing Manager Resume Examples & Samples

Define and develop a set of business goals and marketing objectives for online experiences for Xbox, and define how online experiences will align with other digital touchpoints
Identify business needs and marketing objectives, and translate them into a desired set of features and functionality. Work with the Development team as a key stakeholder in the product roadmap for the site
Serve as a single point of contact for marketing activities that require digital elements to be deployed on Xbox.com. Drive and develop the online experience strategies, including managing agencies in the creative development and execution
Responsible for site analytics, metrics, optimization, and reporting back to marketing teams on the success of their initiatives in the digital space
Work across business groups to develop and maintain an editorial programming calendar for Xbox.com
Work collaboratively with the Publishing/Content teams to keep the site current, fresh, and aligned with marketing calendars
Work with Product marketing teams to bring portfolio of games, apps, services, and hardware to life on Xbox.com
Partner with brand, social, PR, direct, CRM and digital marketing teams to define the digital support for key brand and product beats
Define global strategy, site vision, and KPIs and communicate to subsidiary marketing managers to ensure strategic alignment across the globe
Drive site management for all global markets including strategy, build, loc and publishing
Manage the day-to-day prioritization of the QA or production teams
7+ years managing large-scale web sites, including feature definition, editorial, design, and implementation
Effectively communicate with and influence various stakeholders and levels within the organization
Experience with helping to translate marketing objectives and goals in requirements that can be interpreted by engineering and implemented
Proven ability to operate successfully in a highly matrixed organization across multiple groups and business owners
Must have the ability to work under constant deadline pressure and manage multiple projects across multiple lines of business
Solid understanding of web metrics, digital analytics, and ability to generate, analyze and interpret traffic and engagement data
Strong team management skills
International experience a plus
BA/BS in marketing, economics, or related discipline required
Experience in gaming or entertainment is a big plus

120

Senior Marketing Manager Resume Examples & Samples

4~7 years working experience with minimum 2-3 year in Marketing (foreign banks are preferred)
Has general knowledge of Asset and Card business
Good command of Chinese and English in both oral and written
Detailed-orientated, creative, dedicated, self-motivated; function well independently and as team player, respond best in fast-paced, high-pressure environment
Strong negotiation & interpersonal skills
Able to work under multiple tasks and deliver result on time
Willingness to accept challenges and work extended hours
Must be responsible, stable and demonstrate service attitude
Sharp marketing sense & analytic mind
Quick and smart learner and executer
Excellent interpersonal communication and negotiation skills
Highly proficient in Microsoft Excel, Word, PPT

121

Senior Marketing Manager Resume Examples & Samples

Lead the continuous improvement of the customer experience support by developing innovative, new customer services and experiences to differentiate Microsoft Retail and Online Stores in the industry
Drive cross-channel post-purchase customer experience initiatives, partnering with stakeholders across CSS, Stores and product teams
Establish a pulse on customer issues. Tracking and reporting global impact weekly. As a key listening post for the organization, you deliver a strong voice of the customer
Enabling data driven decisions through development of business cases validating the impact and scale of specific customer issues
Drive regional and corporate level issue management, partnering across organizations to drive resolution while instituting a culture of insights to focus on high impact customer experiences
Drive the success of 5 regional Customer Care leads to optimize global customer resolution management and improve NPS by area
Drive scalability and innovation of business flows, process, tools, and data to support cross-channels; this includes identifying, designing, and driving the implementation of programs to bring channels together in partnership with cross functional key stakeholders
Ideal candidates will have extensive experience in business program management, cross team project management, and focus on end customer experiences
Customer Focus: Demonstrated, empathetic customer experience advocate with experience driving programs to improve customer experience
Program Management Excellence: Proven experience in developing program strategies, design and delivering the approach from inception to completion, and driving effective, positive change
Business acumen: Experience in ecommerce preferred; understanding of Microsoft products and services required, understanding of customer support lifecycle helpful
Communication: possess excellent oral and written communication skills, with ability to work globally across cultures
Collaboration: Cross group experience with Business Groups, Product Groups, Customer Support, Engineering, Operations, and the business teams
Global Experience: Respect for cultural differences and experience working in global customer care desired
Governance: Strong presentation skills, project and program management, including the ability to lead meetings to drive cross functional teams to compliant results
BA/BS or equivalent required, MBA preferred

122

Senior Ptnr / Chan Marketing Manager Resume Examples & Samples

Design, evolve and manage Microsoft Partner Network (MPN) partner programs such as Microsoft Action Pack Subscription (MAPS) and MPN ERP and Cloud CRM Competencies
Develop and implement channel readiness plans for Dynamics that drive channel capacity and skills to meet business goals
Manage and evolve the Dynamics Partner Advisory Council, a group of strategic partners that provide feedback and direction to Microsoft
Own partner programs as they relate to product launches. Includes partner participation in R&D preview programs, the evolution of partner software benefits (for internal use and demo purposes), demand-generation activities such as customer trial, and the partner plan for the customer-driven update experience
Identify trends in partner /competitor activity and anticipate long-term program needs/challenges. Propose creative programs or solutions to complex marketing issues and recommend business decisions related to revenue implications of programs
Demonstrated 5+ years’ experience in channel marketing programs
Demonstrates understanding, agility, ability and willingness to do what it takes to get things done and desire to learn a new business and achieve objectives within and across groups
Comfortably operates at a senior management level internally and externally
Experience in business applications preferably in or with a partner channel
Strong written and oral communications skills
Proven project management and collaboration skills working across multiple teams
Ability to juggle competing priorities and focus on delivering business results
A master’s degree is preferred but not required

123

Senior Marketing Manager Resume Examples & Samples

Training Inside Sales and Field Sales staff on all aspects of services so they can effectively position and sell, and attends to sales' needs throughout the process
Collaborating with Services, Program Marketers, and Editorial to develop content for RFPs and Adoption Submissions
Leading competitive analysis efforts to inform new service development, positioning and pricing
Developing case studies to tell stories of success with HMH services
Identifying and secure speakers for exhibitor and speaker sessions
Collaborating with the Events team on product and collateral orders for booth displays and sessions
Supporting the development of annual national customer events

124

Senior Marketing Manager Resume Examples & Samples

Responsible to implement marketing plans for the sustainable development of company's brand and increase its penetration rate in the market
Develop strategy and positioning of ongoing marketing campaigns targeting key customers
Manage, develop and implement all ATL including advertising, digital platform under proper advertising strategy within the agreed budget
Manage agencies in the development of advertising that establishes and maintains a consistent, positive brand image
Analyze and summarize effectiveness of marketing programs, including ROI and other relevant business metrics. Provide recommendations to improve effectiveness
Manage all BTL marketing activities include Channel and retail shops

125

Senior Digital & Data Driven Marketing Manager Resume Examples & Samples

Relevant experience in Digital / Database Marketing with a proven track record in the implementation of complex digital campaigns to achieve effective communications and business objectives; ideally you will be Google or ADMA certified (or equivalent)
Passionate about understanding and evangelising the opportunities that rapidly evolving online behaviours can bring for ANZ marketing
Proven strength in efficient execution (even when faced with complex networks of stakeholders) combined with ability to plan, document, communicate or deliver a pragmatic program of work that ladders up to broader business and marketing plans
The ideal candidate will posess all of the above and have experience in
Content marketing, creating immersive digital experiences and/or the effective use of digital in storytelling/; the design of customer journeys and end –end contact strategies. Ability to think laterally and creatively along with strong communication (verbal and written) and interpersonal skills to effectively influence outcomes at all levels of organizations
Proven ability to establish credibility and maintain and develop good business relationships, negotiations and partnership agreements with partner agencies, publishers, vendors and suppliers
Tertiary qualified (preferably in either marketing or communications or related field)
Significant experience in change management and transforming marketing from traditional methodologies to data and insight driven customer programs, implementation and use of digital tools and methodologies for campaign automation (e.g. Silverpop, Exact Target or Salesforce, Adobe Campaign etc.)
Experience in working with digital agencies and in-house teams to brief and develop online creative and content to meet campaign and business objectives
A track record of devising and delivering innovative & effective customer communicatiopns programs / digital markering programs
Demonstrated strong people leadership capability and experience functioning within a wider matrix with common goals

126

Senior Marketing Manager Resume Examples & Samples

Display excellent oral and written communication skills for both informal and formal presentations, (involving PowerPoint) before small and large groups, both internal and external
Increase awareness and create value in our brand through management of content and mediums (web, social, radio)
Establish and implement short and long range strategic marketing initiatives, departmental goals, objectives, policies and operating procedures in alignment with company and brand objectives
Must show strong ability to prioritize and execute key objectives at a high level and fast pace
Drive direct support of and impact on New Product Development Introduction (NPI) and sales growth
Lead our internal process to capture market feedback and voice-of-customer (VOC) data to help define product development strategy
Manage branding and general communications surrounding our company and products
Maintain fresh content on internal/external websites, help write and approve strategic press releases
Provide leadership for event planning and execution
Develop a team of marketing support personnel
Perform the annual PFT process (performance feedback tool) and maintain reviews of all personal performance through the PFT reporting tool
Work with Product Management to collect and supply competitive information from the field on industry trends and technologies
Control marketing expenses by monitoring travel schedules and marketing budgets

127

Senior Marketing Manager Resume Examples & Samples

Frequent client interaction reporting project status, planning innovation and presenting new ideas
Supports front line management with administration of marketing training and development programs for employees
Works directly with LifeWorks Director of Marketing and Brand Manager
Management of on-going relationship with agency
Bachelor's Degree is highly preferred
Minimum 5-8 years of marketing or related experience within the food and beverage, fast-casual restaurant, or consumer products industries
Experience creating F&B concepts for large, capital projects in stadiums and arenas or in similar, large-scale venues is a plus
Digital marketing experience preferred

128

Senior Marketing Manager Resume Examples & Samples

Develops clear marketing strategies for region’s events and sponsorships, including identification of key partners and/or local brands to align with
Directs monitoring, analysis and reporting of event/sponsorship spend, including ROI modeling
Partners with local PR teams to develop and execute community events and sponsorship plans to improve brand perception
Leads negotiation of event/sponsorship contracts with involvement and direction of Region VPs and legal
Provides leadership in the planning, design and implementation of collaborated event/sponsorship efforts with Cox Business, Cox Media and Public Affairs maximizing synergies between residential and business-to-business growth and brand awareness objectives of each business unit
Monitors channel partner execution against negotiated objectives of each event/sponsorship agreement to gauge effectiveness and efficiency of investment
Manages team of remote employees (Marketing Specialist) in key geographic locations to ensure adequate coverage across entire region
Hires, monitors and manages all third party event activation teams needed to successfully execute region events and sponsorships
Collaborates with product operations to secure network partner support for local initiatives
Works closely with channel support team to ensure events/sponsorship activation compliments BAU campaign efforts and aligns with capacity planning
Provides supervisory management and career development of the events & sponsorships team
Ability to manage a virtual team

129

Senior Marketing Manager Resume Examples & Samples

8+ years of integrated marketing experience
Experience in all aspects of developing and maintaining marketing strategies to meet organizational objectives
Understanding of the buying process and buyer personas for healthcare provider market, particularly in the area of Patient Engagement and Education tools and strategies
Prior sales experience a plus
Thrive as a strategic partner to sales, product/content development and marketing operations colleagues within a complex matrix organization
Exhibit strong leadership skills
Quickly build trust rapport; values and respects others
Exceptional written and verbal communications skills
Drive execution, foster innovation
Focus on the customer, collaborate with others
Solve problems creatively
Maintain professional internal and external relationships that meet company core values/Nurture relationships with key external content development partners

130

Senior OEM Marketing Manager APJ Resume Examples & Samples

Lead cross functional teams (marketing, sales, BUs) to ensure successful execution and key messaging delivered in our joint OEM-VMware programs
Development and launch of global and APJ joint GTM campaigns
Ensure communication, training and event strategies that are consistent with VMware goals and objectives as they relate to specific OEM partnership
Build yearly event and activity roadmaps with each OEM partner
Lead liaison between OEM-VMware throughout planning/approval process
Project Management and Budgeting. Maintain budgets throughout process
Conduct post-activity evaluations, presenting results with OEMs and internal stakeholders, ongoing tracking of results for return on investment purposes
Min 5 yrs experience in concept and production of pre and post event field enablement and external communication strategies; events
Must possess OEM marketing experience. Experience with Dell, HPE, Lenovo a plus. Demonstrated negotiation skills
APJ experience and working in multiple countries and cultures a plus
Project management and relationship management experience a must
Needs to be able to travel 20% +, including International
75488BR

131

Senior Marketing Manager Resume Examples & Samples

Build programs to nurture and qualify prospects to provide quality MM and ENT leads to sales
Monitors the conversion of leads and recommends and implements action plans to address gaps
Plans, designs, and executes marketing programs to drive customer interest and demand for advanced products
Builds strategic co-marketing partnerships with Data Centers to generate incremental Ethernet sales
Build consideration for Comcast Business Data Center and Cloud Connectivity offering as a direct connect partner for multiple cloud providers (including but not limited to Microsoft Express Route and Amazon Web Services)
Responsible for developing field engagement programs to promote the sale of Ethernet services
Manages robust Market Development Funding program working across multiple Data Center, Cloud and Ethernet vendors/partners
Manages the execution and measurement of marketing campaigns, develops marketing materials and interacts with and analyzes reports from our internal CRM and Marketing automation systems
Collaborates cross functionally with product, marcomm, marketing operations and sales teams to develop campaign narratives, messaging and tactics with necessary collateral
Develops, maintains, and manages program and roadmap schedules
Monitors campaign impact, effectiveness, and market penetration rates to formulate new recommendations to improve results and the process of running successful campaigns based on data trends
Recommends new tool to better the overall marketing process
Individual will also interface with offsite appointment setting call center for campaign execution to create BANT qualifying campaigns and list pull quality control

132

Senior Marketing Manager Resume Examples & Samples

Lead and deliver timely and accurate market analysis and insights (market, competition & customer analysis)
Assess competitor strategy and performance; evaluate implications for GE
Deliver elements of strategic planning processes (e.g. annual strategic plan, portfolio analysis, capital allocation etc.)
Lead/participate in strategic projects – e.g., evaluation of potential new markets/products, realignment of businesses, market assessment of potential acquisitions
Work closely with product managers to assist in the development of new products/solutions and enhancements to existing product/solutions in alignment with market needs
Collaborate with colleagues in other functions, regions and SS&D businesses to translate insights and strategic plans to practical business actions
Disseminate knowledge internally through presentations, web chats, written communications
Demonstrate thought leadership and represent GE externally e.g., publishing papers or speaking at appropriate conferences and seminars, in meetings with regulators and potential partners
Manage or contribute to relevant databases (installed base etc.)

133

Senior Marketing Manager Resume Examples & Samples

Act as marketing strategic advisor for regional Audit growth leadership
Team closely with audit partners and staff and cross-functional and pursuit management resources in pursuing and winning new business
Work collaboratively with client service leaders to determine where clients are in the relationship development/sales lifecycle, and to build relationship plans to move those relationships forward
Develop and lead the implementation of targeted, client-focused marketing strategy to support relationship development throughout the sales lifecycle from pre-RFP through proposal/orals
Serve as the single point of contact to connect client service professionals to marketing tools and resources to help support targeting efforts in the marketplace
Oversee the development of basic research and other reports to help educate client service teams about targets
Oversee reporting and target portfolio list management from a regional perspective
Act as primary point of contact and advisor for Regional Client Leader, fully knowledgeable on practice updates, activity pipeline and advise on any known issues/challenges
Be knowledgeable about the marketplace and the clients we wish to serve
12+ years in marketing, sales, or business development (strong sales, business development marketing, or pursuit management background is preferred)
Comfort engaging with all levels of an organization and desire to be a collaborative part of a team
Experience with, and interest in, coaching and mentoring others
Excellent written and oral communication and superior organizational skills
Experience and knowledge of marketing within Oil and Gas industry strongly preferred

134

Alliances Senior Marketing Manager Resume Examples & Samples

Support the execution of events for alliances geared toward brand awareness, alliance knowledge transfer and lead generation including, but not limited to conferences, seminars, trade shows, regional events or roundtables and alliance sponsored events
Maintain project timelines and deliverables to ensure successful events and marketing collateral
Work closely with team members to share best practices and leverage marketing programs and initiatives; create a culture of collaboration and continuous improvement
8-15 years of prior relevant experience with technology alliance marketing experience preferred
Exercise sound judgment in interpreting firm policies and objectives
Strong communication skills are mandatory as the individual will be creating written messages, collateral items, etc. as well as presenting concepts and ideas to colleagues, internal clients and alliance partners
Expertise in dealing with all management levels within an organization, and ability to work within a matrix organizational structure
Ability to work well within a team, particularly in a virtual mode with remote resources
Ability to think strategically
High integrity – honors commitments: consistent and predictable follow-up
Interactions with Deloitte leadership, alliance teams, and project teams as required
Contact with vendor staff and Deloitte Consulting clients as required

135

Senior Marketing Manager Resume Examples & Samples

A Bachelor’s degree
At least eight years’ consumer marketing experience
Strong consumer marketing and networking skills
Experience in an international matrix organization and digital marketing
Fluency in Japanese and English
Ability to travel internationally

136

Senior Marketing Manager for Lego Duplo® Resume Examples & Samples

Continuously building, optimising and aligning an understanding of what it takes to attract, engage and convert millennium parents, gift givers and 1½-5 year-old children across digital, social and more traditional media
Continuously optimising the overall LEGO DUPLO communication strategy and campaigns to position the brand in a global context with respect to various market situations and objectives
Managing a portfolio of strong products for a specific LEGO DUPLO sub-product line, built on solid consumer and market insights
Developing an innovative and integrated go-to-market strategy and campaign tool box for the sub-product line in cooperation with global lead markets
A master´s or an MBA degree in marketing
Minimum 7 years of experience within the broader scope of marketing, business and communication - preferably working in an international brand company or from working abroad
Solid experience within brand positioning, content development and activation of digital, social as well as more traditional media, giving you a 360 degree marketing understanding
Demonstrated success in a similar position in a FMCG industry
A holistic mind-set enabling you to connect the dots into a direction which makes an impact for consumers and the business
Great natural communication skills, and you speak and write English fluently

137

Senior Marketing Manager Resume Examples & Samples

A BA/BSC degree is required. MBA strongly preferred
Consumer Healthcare (OTC) experience is strongly preferred
A minimum of 6 years of progressive experience in setting a vision and executing in a similar integrated leadership role within a consumer packaged goods organization, preferably with a breadth of functional and/or industry experience is required
Deep innovation experience and direct involvement leading global product launches is required
Experience in providing marketing thought leadership—taking consumer insight and using it to drive thinking and good decisions is required
Experience working in a global organization and collaborating with regional groups is required
Ideally, switch experience in a major OTC category/brand; Good understanding of the switch process is preferred
Demonstrated expertise and successful track record in leading cross-functional teams in a matrix environment; Experience in successful partnership with key cross functional groups including R&D, BD, Finance, Medical, Regulatory, Supply Chain, etc. is required
This role requires 20-25% international travel.Marketing

138

Senior Marketing Manager Resume Examples & Samples

A minimum of a Bachelor’s degree is required; Master’s level degree or MBA is preferred
A minimum of five (5) years of progressive marketing or management consulting experience is required
A minimum of three (3) years of experience within the medical device, pharmaceutical, AND/OR consumer industry experience is required
Broad diabetes therapy area knowledge is preferred
Market analysis, strategic marketing, and new product development experience is required
Launch experience with a medical device, consumer, AND/OR pharmaceutical product is required
Leadership experience in a complex matrix environment is required
Strong project management skills are required
Successful candidates must be proficient with Microsoft Office
Advanced skills with MS Excel and MS Power Point are required
Up to 30% domestic or international travel may be required.Marketing

139

Senior Marketing Manager Resume Examples & Samples

Implements tactical plan by providing appropriate promotional materials
Works across all elements of the marketing mix and uses appropriate channels of communication
Monitors and controls budget to access promotional effectiveness
Works productively with external agencies and cross functional groups within the organization
Ensures completion of market analysis and monitors competitive activity
Develops new concepts and products; portfolio management and prioritization of new opportunities through financial modeling and gap analysis
Builds strong network with key opinion leaders and monitors industry developments impacting business
Develops innovative marketing programs based on brand/product strategies and implements
Collaborate with Marketing organization and other internal customers to implement strategic branding programs that support key growth franchise areas
Manage overall design agency relationships including selection process, building relationships with agency management and agency evaluation process and review
Manage all agency deliverables related to branding activities including strategy brief, budget, timeline and creative execution to final product
A minimum of a Bachelor’s Degree is required
A minimum of 8 years related work experience is required
A minimum of 4 years of marketing experience is required
Experience preparing strategic briefs and resolving implementation issues required
Healthcare background preferred
Working knowledge of Public Relations is preferred
Must have communication, collaboration, project management and organizational influence skills
Excellent writing and presentations skills required
Experience managing complex agency and cross-functional relationships and experience developing brand strategy and positioning required
Good interpersonal skills with emphasis on leadership, relationship development and influence management required
May require up to 20% overnight travel, including international
This position is based in Somerville, NJMarketing

140

Senior Marketing Manager Resume Examples & Samples

Experience in marketing, selling or developing professional skincare or dermo-cosmetic products required
A minimum of 7 years of progressive experience in setting a vision and executing within a healthcare or skincare organization, preferably with a breadth of functional and/or industry experience is required
Working knowledge of formulation chemistry and ingredient functionality for topical skincare (cosmetic and OTC) is preferred
Demonstrated track record of developing innovation, collaboration and leadership is required
Demonstrated analytic skills and financial acumen in making effective business decisions is required
Ability to travel up to 20% internationally is requiredMarketing

141

Senior Marketing Manager Resume Examples & Samples

Develop long-term brand and business strategies and plans based on consumer insight, brand equities, trends, and consumer needs that capitalize on identified growth opportunities
Develop and use Brand Big idea to develop and execute holistic growth plans from media to shelf contributing to brand equity
Develop Digital omnichannel strategy (all digital touchpoints across Instagram, Facebook, Twitter, YouTube, Snapchat, .com, e-commerce) and Content marketing strategy, including execution across Aquafina, LifeWtr and additional water brand innovations
Lead contact for all digital and social agencies (accountable, execution)
Partner with Global VP, Insights, S&I, Commercial, Media, PR and other XF leadership to build and execute programs on time and with maximum effectiveness, setting a clear vision, collaboratively problem solving, and keeping others engaged and accountable
Work with the cross-agency team to foster creative development, idea stewardship toward development of integrated experience plans
Shortlist creative conceptual territories and identify winning creative route post consumer testing, internal discussions and alignment with key stakeholders
Identify trends and insights that lead to product ideas that uniquely satisfy unmet needs, assessing business potential, and authoring new partnership concepts & development briefs to initiate projects
Lead and develop direct report
Effectively champion strategies and plans to Sr. Leadership Team
A minimum of 8 years prior Marketing experience (if undergrad degree only) OR 5 years of prior Marketing experience (if Advanced Degree)
Deep understanding of consumer behavior, including consumers connections with brands and culture
Displaying a sense of urgency, bias for action, and strong attention to detail
Deep knowledge of the current and emerging media landscape, including digital tech and tools, best practices
Functional expert on social platforms and best practices
Knowledgeable on digital media strategy and spend (i.e. how strategy and paid/owned/earned impact performance of content and consumer engagement)
Building omnichannel plans
Interacting with confidence and managing Sr. level agency partners

142

Senior Marketing Manager Resume Examples & Samples

Primary internal marketing contact on point for the Midwest Area
Liaises with the region(s) management and business development teams (across all business lines) to participate in development and lead execution of marketing strategies
Oversees a team(s) of marketing specialists within the region
Allocates marketing resources and ensures adherence to quality standards
Member of the DCS Americas Marketing leadership team: collaborates with the overall marketing leadership team in resourcing the most important marketing work for AECOM
The position reports to the Marketing Director of DCS Americas and serves as a member of the region’s leadership team
Special projects as directed by DCS Americas Marketing Director
Understanding of CRM
Salesforce experience
Ability to write and edit correspondence and proposal materials

143

Senior Marketing Manager Resume Examples & Samples

Assigns, manages, evaluates, and promotes marketing personnel responsible for the production of marketing and business development requests, including statements of qualifications, proposals, presentations, and other marketing materials
Conducts work status meetings, logs and tracks status of marketing projects, provides status updates and reports through Salesforce and other communication mediums
Oversees the management of Salesforce information and assists with key reporting on business line’s pipeline status
Responsible for ensuring staff are trained on AECOM policies, procedures, templates, and systems
Staff development, retention, and engagement
Leads the execution of key business line marketing and business development activities, including statements of qualifications, proposals, presentations, and other marketing-related deliverables
Works with marketing organization leaders to monitor work status meetings (as required), log and track status of marketing projects, and provide status updates and reports through Salesforce and other communication mediums to BLE
Accountable for the accuracy of business line Salesforce information, and assists with pipeline reporting as may be needed
Maintains knowledge of BD priorities for AECOM Americas as relates to the business line
On point for business line’s must wins
Participates in and supports business line strategy as required by BLE, including participating in business line meetings, research, and preparation (as required) of quarterly leadership presentations
Languages; Spanish, Portuguese and French

144

Senior Marketing Manager Resume Examples & Samples

At least 10 years Marketing/Sales experience, predominantly with FMCG
Experience in managing within matrix – e.g. global/local, category/functional
Track record of leading teams to deliver complex projects (inc. innovation, supply chain management)
Experience of managing creative agencies to deliver world class creative work
Strong knowledge of consumer insights and marketing information sources (Nielsen, FMM)
Very strong commercial acumen
Experience in marketing with a mix of ATL & promotions experience

145

Senior Marketing Manager Resume Examples & Samples

Program Management: Demonstrated experience and capabilities in leading and managing programs, start-to-finish
Systems: Must have Salesforce, Eloqua, Marketo, Pardot, Zift, Elastic Grid, ON24, WebEx and other systems experience
Tenure: 15+ Years marketing experience in a high technology company. Previous experience in product or brand marketing experience with Microsoft or other tier-one alliance is a plus
Enterprise Products: Data center software and hardware experience and full comprehension of sales motion related to enterprise services, software and hardware
Education: Business or Technical Undergraduate Degree required; MBA is a plus
Creativity: marketing creative and marketing communications savvy capabilities are a must. Candidate will demonstrate previous experience with developing full demand/lead generation and awareness marketing campaigns—from theme and collateral development through execution and back-end assessment

146

Senior Marketing Manager Resume Examples & Samples

Publish and syndicate content across multiple internal and external channels
Communicate upcoming content themes and editorial calendars to internal marketing channel leads
Ensure published content is available to internal marketing channel leads
Work with internal marketing channel leads to locate existing content that meets their needs
Get content requests from channels and prioritize those requests into the future content calendar
Curate content from internal and external sources to meet the needs of marketing channels
Interact with both internal and agency stakeholders
Identify and create shareable and searchable content that will drive engagement and generate leads with multiple target audiences
Track content performance and measure success
Bring new content ideas and best practices to the team
Collaborate with a wide variety of content experts across the marketing, product, and other teams
Collaborate with campaign, advertising, and social media leads to ensure the execution of an aggressive content syndication and distribution strategy
Experience in content, social media, digital and campaign strategy
Ability to translate complex ideas to easy to understand, digestible content
Strong analytical, written and verbal communications skills
Strong creative writing and content development skills
Experience in fast-paced, deadline-driven environments
Extraordinary communication and copy editing skills
Professional, cross-company collaboration experience
10+ years writing and publishing experience
A proficient, effective storyteller
Ability to think, plan, and execute on multiple projects simultaneously
A deep, personal drive to help others succeed
Fortitude, tenacity, and the passion to work through challenges
Established relationships with industry thought-leaders
A working knowledge of web technology and entrepreneur challenges

147

Senior Marketing Manager Resume Examples & Samples

Craft goal-specific plans, drive execution, track and report on program performance, and present in-depth analyses with insights and recommendations to improve and grow the business line
Develop, plan and implement online marketing strategies to optimize the customer experience, drive online sales, and improve customer satisfaction
Work closely with UX to define and optimize purchasing flows. Use analytics to review performance and develop plans to optimize
Obtain, review, monitor and share customer feedback to ensure an optimal shopping, checkout and activation experience with our IP Telephony products
Demonstrate product sales data from other channels of distribution to ensure the most effective merchandising of products on the site. Build and lead upsell and cross-sell programs
Collaborate with product teams to identify cross-product opportunities on the site, in marketing campaigns, within the product applications, and other locations
Collaborate with International marketing teams to find opportunities to effectively market the product lines in-country
Maintain calendar of key launch/event dates related to marketing and sales for the product lines in collaboration with the product teams, PR, advertising, customer care and other channels. Communicate major date changes to maintain awareness of our sales and marketing campaigns across the organization

148

Senior Marketing Manager Resume Examples & Samples

Manages GoDaddy’s mobile communication (SMS/MMS, Mobile APPs etc.) and notifications channels and strategies
Explore and launch new and emerging channels and technologies relevant to GoDaddy customers, i.e. chatbots) to sustainability
Manages mobile and emerging communication channel marketing campaigns for new and existing customers from acquisition through customer lifecycle, renewals and churn mitigation
Create and execute A/B and multivariate testing to improve both mobile transact, order conversion and overall customer experience as measured by engagement with applicable marketing efforts
Work with marketing and product teams to ensure that promotions, relevant messaging, and content is not only consistent across all device types, but optimal for mobile devices
Assist with cross-device personalization and attribution of marketing effectiveness
Provide creative direction that ensures proper messaging to our customers across all mobile and emerging touch points
Offer day-to-day operational support to the Marketing department

149

Senior Marketing Manager Resume Examples & Samples

Create and implement innovative multi-channel acquisition strategies & campaigns via strong collaboration with Product, Sales, and Business Development teams
Clearly identify Success Metrics, KPI’s and reporting for all tactics prior to implementation and provide performance analysis, ROI and insights for all channels/tactics
Partner with analytics to drive reporting capabilities / marketing dashboards and develop understanding of related metrics (e.g. LTV, churn, etc.)
Collaborate with, and manage, agencies and marketing vendors/partners
Measure and report performance of all digital marketing campaigns against goals (ROI and KPIs)
Develop and pitch new, innovative growth strategies to internal stakeholders
8+ years of professional experience in a digital marketing role for a SAAS or direct response business, ideally targeting the SMB segment
Hands on experience with digital media, including SEM, display, retargeting, social, email, and mobile
Familiarity with A/B testing and related methodologies
Significant problem-solving, communication, and organization skills
Project management experience with the determination and ability to drive a project from concept to launch through multiple departments
Strong analytical and critical thinking skills
Excellent management and team leadership skills
Demonstrated ability to coach and develop people
High degree of flexibility and ability to navigate ambiguity

150

Senior Marketing Manager Resume Examples & Samples

5+ years of professional experience in a digital marketing role for a SAAS business, ideally targeting the SMB segment
Proven track record of acquiring paying customers for SAAS subscription products
Product and project management experience with the determination and ability to drive a project from concept to launch through multiple departments

151

Senior Marketing Manager Resume Examples & Samples

Sharp business acumen that can be used to craft executive-to-executive level messaging and content
Creative marketing know-how that can be put the the test in a new environment
Executive management skills, i.e. ability to collaborate with, provide feedback to, and influence executive teams and individuals
Ability to partner effectively with Sales and other cross-functional teams
5-8 years of marketing experience or sales experience
Experience in B2B, SaaS or enterprise software industry a plus

152

Senior Marketing Manager, Brand Marketing Resume Examples & Samples

Knowledge of web analytics, understanding digital KPIs and ability to compile high-level program reports for leadership
Proficient with Google Analytics or other online reporting tool
Knowledge of Social Media (Facebook, Instagram, Twitter, YouTube)
Proficiency with Adobe / Omniture SiteCatalyst and/or Ad Hoc Analyses preferred
Excellent communication skills, both verbal and written,
Excellent critical thinking skills
Bachelor’s degree required in relevant field (Marketing, Business, or Analytics)
3+ years of experience with Digital or Online Marketing and Web Analytics
2+ years managing or working inside creative or digital media agencies
Experience analyzing digital performance metrics (e.g. conversion rate, click-thru rate, video views)
Experience working within collaborative cross functional teams

153

Senior Marketing Manager Resume Examples & Samples

Has been primary member of team involved in driving the strategic marketing planning process
Experience with a variety of traditional and interactive marketing distribution channels or multi-channel marketing
Experience with tracking and the development of Return on Marketing Investment(ROMI)
Ability to conduct basic financial analysis and understanding of segmentation/profiling and how this is used with targeting
Detail-oriented with exceptional organization skills/successful prioritization, and the ability to multi-task
Has proven strategic marketing planning track record
Ability to track and analyze competitive activities
Strong problem solver focused on developing creative solutions
Equally comfortable working in a team environment as well as on their own
Been involved with major segmentation analysis from beginning to end and implementation of the analysis against a company's strategy
New Product Launch experience

154

Senior Marketing Manager Resume Examples & Samples

Digital Marketing - Identify trends and insights, optimize the performance of SEO/SEM, email, data, social media, display advertising with digital media agency
Customer Relationship Management - Create and implement CRM plan
Brand Management - Develop ATL/BTL campaigns to increase the brand exposure in both traditional media and online platforms
Performance Analysis - Measure and report

155

Senior Marketing Manager Resume Examples & Samples

Manage global rollout plans for at least one workstream within the overall portfolio
Lead the Voice of the Customer (VOC) and design input requirements for the next generation of customer/patient applications
Lead and influence cross-functional teams to drive customer experience and ensure the product meets market needs
Manage communication strategy and roadmap for Renal Digital Solutions for Home, including business case management, commercialization, marketing, and metrics
Partner with the device teams to ensure alignment with customer needs, development roadmap and device go-to-market planning
Collaborate globally with the regions and countries to across all aspects of commercial deployment to drive success in their markets
Work with legal, privacy, quality and regulatory functions to ensure that regulations and laws in all launch countries align with roadmap and development strategy
Understand and prioritize feedback and enhancement request for products in the field
Define the product strategy and roadmap
Deliver product requirements with prioritized features and corresponding justification
Develop the core positioning and messaging for the product
Perform product demos to customers
Brief and train the regional/country teams with supporting tools and collateral
Strong results orientation and excellent project management skills
Excellent communication skills, including the ability to understand technical information and translate for the business and vice versa
Effective time management and organizational skills
Creativity and ability to see underlying needs and wants
Ability to work with and influence a diverse set of global functions
High level of personal enthusiasm and self-motivation
Strong ability to understand customer needs, analytics, and financials
MBA preferred with three to five years experience in new product development
Software/technology industry experience is preferred

156

Senior Marketing Manager Resume Examples & Samples

Effectively work across key stakeholders, including Sales, Account Management, Product Management, Strategy, etc. to develop and execute on a product marketing and communications plan that is aligned to key business priorities and drives growth in partnership channel
Develop and execute on partner program launch plans, including positioning statements, value propositions, collateral development, promotional plans, etc. Define how individual products and services map (APIs, platform technology, analytics, toolkits) to create a larger value proposition
Craft and implement channel messaging and content development that is relevant, meaningful and compelling, and serves to engage prospects, customers and other key stakeholders. While this individual will primarily be responsible for content development, there may be opportunities to manage creative design or PR firms to help execute on the plan
Collaborate with partners to analyze their business needs and their customer experience needs. Champion the customer view throughout the organization and develop the necessary tools and resources for the customer-facing teams to help them deliver a best-in-class customer experience
Lead digital program efforts including website development, social media, webinars, lead generation campaigns, etc to drive partner awareness and sales funnel activity
Write, manage, and deliver internal communications from executives to employee base
Keep up-to-date on market trends and compile industry intelligence
Build and maintain reporting dashboards to measure results on marketing objectives and ROI for customer & sales-facing marketing and promotions
5+ years experience in Marketing
Channel/partner marketing experience
Skilled copywriting experience, including sales collateral, executive talking points, FAQs, internal memos, product sheets
Healthcare and/or software technology experience is a plus
Excellent project management skills
Passion for solving customer problems in creative way
Ability to work independently in a deadline-driven, fast paced environment
Proficient in MS Office (Excel, PowerPoint, Word, Outlook, etc.). Advanced skills in PowerPoint, creating compelling and effective slides to be used by the sales/leadership team
Willingness to travel 25% of time

157

Senior Marketing Manager Resume Examples & Samples

Creating go-to-market plan for new product launches
Managing product training vehicle, strategy and process
Assesses and interprets stake holder needs and requirements
Identifies solutions to non-standard requests and problems
Solves moderately complex problems and / or conducts moderately complex analyses
Works with minimal guidance; seeks guidance on only the most complex tasks
Translates concepts into practice
Acts as a resource for others with less experience
8 years health care marketing experience
8 years of marketing experience with in a matrix organization
8 years of experience in a deadline driven environment
8 years proficiency in Microsoft office suite including Word, Excel, Outlook and PowerPoint
8 years of experience demonstrating organization skills
8 years of experience managing and prioritizing several deliverables
8 years of experience influencing and collaborating with others
Ability to be flexible and work with ambiguity
PBM experience PBM ( pharmacy benefits manager)

158

Senior Marketing Manager Resume Examples & Samples

Develop and Execute B2B Strategic Marketing Plans
O o Works cross-functionally to help develop and execute meaningful and aligned strategic positioning, market messaging and content
O o Leverages business knowledge, research, and insights to optimize market messages and communications campaigns
Bachelors Degree required with degree in Marketing, Communications, Journalism or related field. MBA a strong plus
Minimum 8 years relevant experience in B2B and/or B2C Marketing (i.e. B2B company with strong marketing competency, agency, or consultancy). Knowledge of healthcare benefits, pharmacy benefit management industry or related fields highly preferred
Experience with marketing services to consumers a plus
Strategic thinker with strong understanding of B2B marketing channels and ability to understand client needs
Demonstrated knowledge of how consumers make choices and experience developing effective marketing campaigns that influence decision making
Demonstrated success partnering with cross-functional teams developing and executing marketing campaigns
Demonstrated strong oral and written communication skills including a track record of positioning an organization to achieve tangible outcomes in a competitive environment
Ability to juggle multiple projects
Previous experience working with internal creative teams or outside agencies
Track record of exceeding set metrics. Focus on impact and results
Unusually high work ethic and ‘whatever it takes’ mentality. Ability to work under extreme pressure and strict timelines, and to thrive in a fast-paced, high demand environment
Superior time management, project management, and computer skills
Travel required occasionally
LI-AL1
Public affairs and media relations

159

Senior Marketing Manager Resume Examples & Samples

Deliver cards and loans growth targets through targeted media campaigns in direct response TV and social media marketing
Manage 2 Campaign Managers – completing performance reviews and development plans
Provide leadership and direction to team to deliver results
Look to the market - consumer trends, consumer insights, competitor activities, innovation, market dynamics, to drive strategic approach to integrated digital campaign management
Identify new channels or sub channels to diversify media channels, driving innovation
Define a test and learn Social strategy and roadmap to increase reach and accounts
Develop Cards and Loans product positioning, personality, creative platform and key proof points for consistent communication across all reach, distribution and digital conversion channels. Ensure these propositions and creative platform is consistent with Citi’s Brand Promise
Understand and socialise campaign successes and learnings, to determine future campaign/channel strategies
Build trusted and effective working relationships with existing vendors, agencies and partners
Ensure consistent, accurate and timely delivery of monthly budget management processes
Marketing, Economic and/or Business degree
Minimum 8 years marketing experience in Financial Services
Strong background in above the line and digital marketing a must
Proven experience managing direct reports, and build strong team dynamics
Proven experience in developing and maintaining strong relationships, to drive business growth
Results driven with a proven track record in delivering a solid ROI

160

Senior Marketing Manager, Generic Injectables Resume Examples & Samples

Participate in the development and updating of the Global Pharmaceutical Injectables business plan for the IPS Franchise, with a focus on developing a world-class generic injectables business; support the GPI sustaining products organization team for currently marketed products and lifecycle management
Work with external and internal stakeholders, including cross-functional teams, to advance the development of Baxter’s generic injectable portfolio
Provide commercial support for currently marketed products and new product launches
Utilize primary and secondary research to identify unmet customer needs and propose new generic injectable and reconstitution product concepts to address them which can include geographic expansion opportunities
Participate in the long-range planning and new product development prioritization processes globally to ensure appropriate funding of products on a global basis
Support sales initiatives by understanding key success factors and barriers across countries, while developing strategies and tactics to address them
Manage alliances for any future partnerships or acquisitions
Knowledge of generic and/or injectable pharmaceutical markets
Good organizational skills and ability to meet tight deadlines in an environment of competing priorities
Ability to build strong internal and external relationships, and foster an environment of teamwork and collaboration
Excellent interpersonal and communication skills
Understanding of market trends, customer needs, financial data and competitive intelligence
Knowledge of core marketing concepts like messaging, branding, pricing and reimbursement, and creative product/program development
Solid business acumen and project management experience
Bachelor's degree required, Master's Degree preferred with five or more years of progressive experience in pharmaceutical marketing or consulting with a demonstrated record of success
10% global travel required

161

Senior Marketing Manager Resume Examples & Samples

Design, implement and manage marketing programs focusing on building awareness and consumer engagement
Manage marketing content and communications review and approval processes
Assesses and interprets consumer needs, mindset and barriers to adoption
Develop the necessary metrics to evaluate effectiveness of communication plans
Represent marketing and the consumer experience on cross functional team
Manage marketing budget, delivery of all marketing activity within agreed budget
Work with internal marketing and creative services to meet program objectives
Develop communications content, tailored to the specific medium and audience requirements
Ability to apply internal and external communications standards established for the business (e.g., branding standards / guidelines, naming conventions, CAN- S PAM laws, legal review, health literacy)
Collaborate with internal partners to design / implement communications format and content to meet program objectives
Manage / maintain communications content using established writing and design standards / guidelines (e.g., review cycles, sunsetting / archiving processes)
Revise / update communications content / approach based on established metrics and feedback processes, and initiate the re - approval process as needed
Undergraduate degree or equivalent experience
5+ years in Marketing and / or Advertising
5+ years of experience in developing and executing strategies and plans that achieve results in changing consumer behavior
5+ years of experience managing large projects and / or leading multi - departmental workgroups
Exemplary communication and organization skills
Ability to multi - task and effectively shift back and forth from a variety of projects and priorities
Strong collaboration and relationship - building skills across a wide range of groups and functions
Marketing experience with in a matrix organization

162

Senior Marketing Manager Resume Examples & Samples

Supervise marketing team to meet and exceed budgeted tour flow and APG through training, motivation, contests and strategic scheduling
Field Leader - motivate, train, oversee OPC/CMAs and deliver supplies
Help resolve guest issues, complaints
Assist Manager with reports and site updates
Assist Manager with training - new hire and on going
Excellent communication skills, previous supervisory experience
History of reliability, dependability and effective follow through
2 years management or supervisory and 1 year timeshare, time-share or vacation ownership experience required (CMP, OPC)
Must be able to lift 25 lbs
Use of personal vehicle, valid driver's license and insurance required
Must be able to work flexible schedule
Must be proficient at Excel, Word and Outlook (Microsoft Office)

163

Senior Marketing Manager Resume Examples & Samples

Develop marketing/ branding plans, which focus on raising our client's awareness
Marketing agencies management
Build up unique voice and preference for our client in the industry
Lead the brand experience efforts,

164

Senior Marketing Manager Resume Examples & Samples

Perform detailed analysis of the business area, including business, industry and competitor trends. Identify customer needs and investigate both existing and potential channels and market opportunities in which to sell our existing products. Develop strategic one to two-year plans for the business area
Shape / champion new markets and directions by synthesizing & analyzing data to understand future directions of technology and future customer needs; evaluate potential new business opportunities and formulate recommendations based on known risks and rewards, determine the effectiveness of marketing campaigns and channels; market strengths, weaknesses, opportunities and threats (SWOT) ; Pricing and Profitability . Redirect tactics based on analytics; Win/Loss; market share; Competitor Financials/performance, performing associated business development activities that enable development of new markets, approve final forecast. Gather customer input to develop message and segment strategy
Provide Marketing leadership and partner with the product development team, and other internal departments in the development of new products or product enhancements that will satisfy customer needs. Develop strong relationships with future customers of products
Develop global marketing strategies in conjunction with region for new and existing “Emerging” products, including, but not limited to: 1) Final Go To Market/Marketing Mix Strategy 2) Segmentation Strategy 3) Competitive Response Strategy; 4) Adjacent Market strategy 5) Product/Technology Brand Strategy 6) Price Getting Strategy; 7) Market Dynamics; 8) Consumption Dynamics (customer behavior); 9) Purchase Dynamics (customer behavior) Maximize business in channels per framework set up by regions
Determine the strategic priority of all programs and the budget allocation thereof
Bachelor’s degree in Biology, Chemistry, Biochemistry or related discipline, or the equivalent education and experience are required. M.B.A. preferred
At least 14+ years in a similar role including setting strategy, identifying new market opportunities and developing operating plans
Supervisory experience preferred
Incumbent must have excellent communication skills as well as analytical, project management and planning skills necessary
Business development skills and cross-functional team leadership experience strongly preferred
Incumbent must have proven ability to see new business opportunities, set and meet aggressive objectives and develop strong working relationships

165

Senior Marketing Manager Resume Examples & Samples

Develop and implement strategic business plan for the Malaysia
Direct product launch
Provide support to dealers and sales team in sales process
Other duties as directed by the supervisor, as deemed appropriate
Bachelor’s degree with 9+ years of experience or Master’s degree with 7+years of experience or Doctoral degree with 5+ years of experience
Degree in Marketing Degree Preferred and/or Biomedical Science with knowledge in the field of cell biology
Minimum of 5 years of experience Life Science Marketing with proven track record of successful commercialization of life sciences products
Demonstrated familiarity and use of digital marketing tools and techniques
Fluent in English, additional languages a plus
Demonstrated skills in successfully working in a global environment
Strong communicator with ability to create enthusiasm about a technical product
A self-motivated person who looks forward to working in a global environment and who is able to quickly and independently develop and implement marketing plans
Travel to international destinations will be required (30%) as well as frequent communications across time zones

166

Senior Digtal Marketing Manager Resume Examples & Samples

Marketing experience in a for-profit (preferably B2B) organization
2-3 years’ experience managing a team
Deep understanding of “how the web works” from a customer perspective (e.g. user experience, behavioural, data, social) and from an executional standpoint – must know how to execute campaigns online and prove hands on capability
Best practice experience gained across website design and development, Search, email, display, web and campaign analytics
Detailed knowledge of search engine marketing and aware of the core principles and do’s and don’ts of effective search marketing
Strong email marketing expertise and experience with email marketing systems
Good experience in setting online strategies and delivering on needs of Dealer networks
Proven experience in generating and nurturing online leads
Strong experience in developing ROI and measurement methodologies for online marketing
Experience using web content management systems
Experience with Google web analytics. Experience with other web analytics tools beneficial
Experience with marketing automation software
Understanding of web design, development and management processes
Excellent leadership and project management skills, including organizing, prioritizing and tracking all phases of a project
Analytical and able to simplify data to present meaningful and actionable information to different levels of the organization
Creative and passionate about opportunities for our brand in the digital space
Demonstrates commercial acumen
Strong presentation skills (writing and presenting to all levels of the organization)

167

Senior Marketing Manager, Payer Marketing Resume Examples & Samples

Lead Payer Marketing strategy
Must be able to lead and participate on cross-functional teams, gain alignment and drive decision making with colleagues on the commercial strategy and tactical plans
Understand, interpret and communicate commercial and competitive implications of complex technical/clinical/regulatory data, and interact with R&D colleagues on scientific issues
Understanding of health economics drivers and barriers, including but not limited Payers

168

Senior Marketing Manager Resume Examples & Samples

7+ years of experience in a marketing, business development, market development, engineering or consulting experience (5 years with Masters)
Project Management Experience
Microsoft Office Suite experience
MBA or Master's Degree
Experience in medical devices, healthcare management consulting and/or investment banking desirable
Experience generating and executing creative new business ideas and strategies
Experience leading or managing teams and change initiatives
Outstanding analytic abilities, financial acumen and business judgment

169

Senior Marketing Manager, Ophthalmology Resume Examples & Samples

Support the development of annual operating plans, delivery of topline sales and development of revenue and expense forecasts for select in-line brands
Support key business functions across the ophthalmology Rx portfolio (e.g. , sample strategy, coupon execution, speaker programs etc.)
Creates the execution of action plans for sales force aligned activities
Adept at managing budgets
Overseeing effectiveness of programs and initiatives including success tracking criteria. Track and share successes and best practices
Identifying and turning physician/brand insights into actionable programs that have a beneficial impact on the growth of the business
Build collaborative relationships with key internal partners (sales, analytics, operations, medical). Build strong relationships with key customers; ability to engage with thought leaders is critical
Responsible for day-to day portfolio operational activities (Development/Execution of Contracts, Convention management, Websites, Slide Decks)
CANDIDATE PROFILE
3-5 years of pharmaceutical industry experience; 1-3 years pharmaceutical marketing experience preferred. Ophthalmic and/or pharmaceutical sales experience a plus
Demonstrated evidence of growing brands, identifying growth opportunities and gaining alignment to execute against a strategic growth plan
Strong interdependent partnerships, collaboration, influence & negotiation skills are required
Ability to work in cross-functional team-based culture
Proven skills in the following: brand marketing, market and competitive analysis, marketing program development, project planning and management, managing financial information required
Ability to deliver presentations to Sr. management
MBA preferred. Undergraduate degree required
Other Job Requirements: Domestic Travel required, ability to travel overnight ~15%
COMPETENCIES
Creates value for the customer and focuses on the external environment
Client-side marketing communications; managing integrated marketing communications programs
Personal and professional integrity and honesty
Setting Strategy
Possesses strategic thinking capabilities that can forge a vision for success and engage others to support that vision
Ability to recognize, embrace and exploit emerging technologies/opportunities to gain a competitive marketing advantage
Executing for Results
Ability to recognize and maximize opportunity on behalf of the organization
Goal-oriented, project-oriented, and achievement-oriented
A demonstrated commitment to excellence
Building Relationships and using Influence
Ability to manage the matrix and deal with ambiguity, including strong emotional intelligence and communication skills that facilitate decision making and execution
PERSONAL QUALITIES
Takes the initiative (one step ahead), perseveres, strong character
Calculated risk-taker; understands consequences and makes the right calls based on them
Entrepreneurial, adaptable, flexible
“Roll up Sleeves” attitude, practical
Goal-oriented, data based, decisive
Consummate professional; accepts accountability
Open minded; seeks “out of box” solutions
Team player; collaborative
Inspires trust
Externally focused vs. internally focused
Insight driven
Motivated by marketplace accomplishments vs. personal agenda
Valeant is an EEO/AA employer M/F/D/V

170

Senior Marketing Manager Resume Examples & Samples

Manage product development process and development team communication including Key Opinion Leaders and Designer Surgeons
Develop, test and implement brand messaging, campaigns and marketing materials
Actively participate in key customer visits domestically and internationally
Provide business analysis and controlling support for sales and marketing management
Gain market, customer and competitive insights
Manage preparation and execution of new product launches on a global level
Mentor and coach Marketing Managers across the business unit
6+ years sales/marketing/product development experience
Demonstrated interpersonal and relationship management skills
Demonstrated verbal communication skills (both in groups and one-on-one interaction) and written communication skills
Demonstrated success in customer and market insights
Demonstrated knowledge of competitor and market knowledge
Demonstrated leadership skills and ability to influence/guide cross functional teams and manage complexity
Demonstrated ability to develop and execute on a business plan linked to broader business goals
Experience in orthopedics and orthopedic oncology preferred

171

Senior Marketing Manager Resume Examples & Samples

A minimum of a Bachelor’s degree is required
A minimum of 7 years of business experience is required
A minimum of 5 years relevant marketing experience (Medical Device, Consumer, and/or Pharmaceutical) is preferred
Clinical and anatomical knowledge of procedures is preferred
Proven track record of marketing leadership from strategy development through execution is required
New product launches, segmentation, positioning, claims, business development, pricing and contracting and preferred
The ability to influence across a highly-matrixed organization is preferred
Regional and global strategic marketing experience is preferred
This position will be based in Cincinnati, OH and may require approximately 25% overnight domestic travel.Marketing

172

Senior Marketing Manager Resume Examples & Samples

Effectively communicate and promote new products focusing on the benefits of their features (including design, performance, & quality) to distributors, retailer dealers, designers, builder’s specifiers and consumers
Create & provide new product launch communication. Support & manage national programs including National Consumer Promotion, Kitchen Design Contest, CEU’s, & Signature Co-op Program, create preference for the new Signature brand
Provide Voice of Customer and competitive data to the New Product Development and Advanced Development Teams to ensure that their new products meet the expectations of their target consumers and channel partners
Build credibility with the high-end trade by increasing their confidence in specifying our products as well as promoting them as valued Signature partners
Determine new brand advertising campaigns that will resonate well with consumers and trade target audiences
Choose communications / media mix strategies to ensure the right product & brand information is provided in the right format (print, digital, etc) at the right time as it relates to the consumer purchase process
Define key strategies and programs to own the high-end trade
Manage creative, media, PR, collateral, branding strategy
Trade show execution
Leads fulfillment, distributor marketing materials
Support customer service in regards to owner satisfaction metrics & surveys
Certified Installer program, Specifications & Installation documents, and Sales accessories

173

Global Senior Marketing Manager, Synagis Resume Examples & Samples

Generating marketing insights that inform strategic and tactical plans
Creating or identifying commercial opportunities that advance efforts towards the brand objectives and goals
Developing marketing tools/resources and advancing them efficiently through the formal approval process
Managing budgets and maximizing limited resources
Engaging with internal and external stakeholders—e.g. Affiliate Brand Leads and External Experts respectively
Working with vendors and other agencies
Minimum of 5 years of pharmaceutical marketing
Competency of the current medical and regulatory approval process
Proven track record of effectively working in cross-functional teams and matrix environments
Strong quantitative skills
Able and willing to extensively travel international
Global and Affiliate/Country
Acute care or neonatology
Sales, Market Access, or other relevant experience that complements Marketing role

174

Senior Marketing Manager Resume Examples & Samples

Responsible for developing and managing professional marketing activities for a launch brand in the US oncology organization
Work in a team-based environment assisting in the development of strategies and leading implementation of tactics to maximize sales, market share and profitability for hematology indications
Builds and develops a high performance brand team. Lead development and execution multiple marketing projects in a timely manner
Operate quickly and decisively in a fast-paced, demanding launch environment
Responsible for working closely with medical affairs, market access, sales, and HEOR to ensure execution of one vision for the brand commercially
Direct reporting relationship to the Oncology Marketing Director

175

Senior Marketing Manager Resume Examples & Samples

Asset Strategy Tool – ensure alignment on patient and market needs
Tablet Selection Process and proactive determination of Trademarks
Human Centered Design (Primary – Application to Drug Delivery, Secondary – Application to customer experiences)
Bachelor’s Degree Marketing/Communications/Science
3+ years marketing experience, pharmaceutical industry preferred
2-3 Years of proven project management skills and ability to deliver on multiple concurrent deliverables
Ability to translate the needs of the customer into technical terms, and vice versa
High interest in technology
Market Research Experience
Experience in user-design / Product Design
Marketing of consumer products
New product launch experience (sales or marketing)
Strong communications, collaboration and influence skills

176

Senior Marketing Manager Resume Examples & Samples

Strong marketing skills both print and digital and experience producing marketing materials and advising creative
Excellent commercial qualities and comfortable building third party relationships to increase brand awareness amongst wine consumers and wine trade alike
Experience of leading and motivating teams and individuals and managing them
A proven track record in project management and delivering marketing campaigns on time and within budget
The ability to work on multiple tasks at a strategic level in a large media company
Creative and innovative

177

Senior Marketing Manager Resume Examples & Samples

7-10 years developing and executing online marketing strategies and campaigns, and planning an optimal mix of engagement vehicles
5-7 years of experience running content management and digital production systems, and experience managing content governance processes are required
5-7 years of experience managing content for large-scale web sites, including feature definition, editorial, and implementation. WordPress experience highly preferred

178

Senior Customer Experience Marketing Manager Resume Examples & Samples

Generate pipeline and grow new win revenues with target customers by acting as an ambassador of their brands
Track, analyze and synthesize relevant and meaningful consumer, market, category and brand-specific insights and link them to WFSI advantaged ingredient solutions and enabling technologies to drive short and long term results
Create meaningful and differentiated value propositions to drive stakeholder value
Provide support to sales through timely communication, targeted presentations to strategic customers, purposeful product demonstrations, and best practice customer engagement experiences
Develop a comprehensive knowledge of strategic customer strategies and brands including a thorough understanding of the competitive landscape and make timely business recommendations to VP Marketing
Collaborate with Business Unit Managers, Corporate Communications, General Managers, Marketing, Sales, Sensory, Technical and other key stakeholders to drive results
Support ADM branding, creation of clear brand value propositions and harmonized go to market processes
Lead the development, maintenance and execution of advertising, print, digital and other promotional activities while ensuring conformity with ADM branding
Work closely with agencies to ensure high levels of service, support and effectiveness
Respond to marketing requests in a timely fashion with a high level of professionalism, proficiency and effectiveness
Build and possess working knowledge of WFSI ingredient solutions

179

Senior Marketing Manager Resume Examples & Samples

Define and deliver a clearly defined segmented compelling proposition strategy for TV Retention Debt Management
Work with Sky’s insight team to build systems and reporting to demonstrate that propositions are delivering optimal return on investment through segmentation
Define and implement segmented proposition strategies that optimize channel management
Ensure a Q Onboarding/Welcome Journey that reduces early churn and encourages customers to pay their first bill through a ‘best in class’ customer experience, embedding behaviours, engaging, exciting and educating customers on the value of Sky
Support Digital First programme - collaboratively with the Digital team deliver a digital Hub strategy to transform the Early Life customer experience and drive digital channel adoption
Build business cases & post-activity evaluation, to drive decisioning on future activities

180

Senior Marketing Manager Go to Market Resume Examples & Samples

Manage a small team whilst incentivising them to over deliver and remain focused
Experience working within or in collaboration with a Call Centre environment
Strong analytical background
High level of experience in a marketing and or campaign environment
Strong technical or operational background
Understanding of Marketing Operation functions and Offer Build
Ability to grasp new technologies quickly
Trading / Product Marketing Experience

181

Senior Marketing Manager Resume Examples & Samples

An energetic self-starter with a can-do attitude
Capable of with meeting the daily challenges of tight deadlines and managing multiple campaigns and projects across multiple media channels
Providing regular sales and performance reporting against KPIs for your channels and delivering insight back to the business to inform ongoing strategy and planning
Building effective relationships with the main external agencies and internal stakeholders
Managing fixed costs in line with budget and subsequent reforecasts, maximising on cost efficiencies
A resilient creative and strategic thinker who is flexible and determined
Effective ownership and responsibility for all aspects of a project or campaign
Strong communicator with good verbal and written skills

182

Senior Marketing Manager, Shanghai, SP, PMT Resume Examples & Samples

A minimum or 10+ years total business experience is desired
Candidates should have at least 5 years of recent experience in a similar role leading marketing activities in a B2B environment, preferably in the pharmaceutical or healthcare industry
Substantial experience in developing new applications and new products in conjunction with the technology team, preferably in the pharmaceutical or healthcare industry
Candidates should possess significant, demonstrated expertise in developing and nurturing relationships with new customers
In addition to demonstrably strong analytical, strategic and financial acumen, the ideal candidate will have worked in progressively responsible roles supporting, and ultimately leading business development activities. Experience and knowledge of global business practices and cultures is essential

183

Senior Marketing Manager Resume Examples & Samples

Develop, execute and report on multi-channel B2B marketing initiatives spanning all potential marketing communication channels
Contribute to the development of highly-creative on-brand content across the customer buying life-cycle
Work hand-in-hand with in-house and 3rd party partners to maintain a high standard across creative executions and lead quality
Contribute to the planning and creation of paid, owned and earned social campaigns for the brand
Contribute to overall brand messaging and positioning
Contribute to the creation, implementation, and optimization of flows for lead nurturing, both pre-sales and customer programs
Collaborate with PR and event teams to manage event roadmap, plans, 3rd party vendors and logistics
Track, measure and report monthly and quarterly business results

184

Senior Marketing Manager Resume Examples & Samples

Use your financial expertise to serve as a trusted advisor to both the APBG leadership team and Financial Services Sales team
Collaborate with Sales leadership to understand the latest financial market dynamics, opportunities, and sales objectives
Work with Product team leadership to understand product portfolio fit for financial market sales opportunities
Define, develop, and carry out marketing programs to gain financial customer or prospect engagement, generate new and cross/up-sell pipeline, and accelerate sales through direct and indirect routes to market
Work with global and regional cross-functional marketing teams to refine global campaigns for the financial market; develop new campaigns, programs, and content
Communicate relevant market insight to APBG and Sales leadership
Inform the Sales team of relevant marketing initiatives, sales training, events, product announcements, sales enablement tools and resources, etc
Report program and campaign results to Sales leadership and stakeholders
10+ years in business-to-business (B2B) marketing experience in a product marketing or field marketing capacity
10+ years marketing experience in the financial services vertical
Software industry experience, especially with application development technologies and middleware
History of running successful marketing programs for the financial services vertical to acquire new customers, grow footprint in existing installed base, and accelerate sales
Experience working with Sales leadership and product teams
Positive attitude, solid work ethic, and good organization, presentation, and communication skills
Thorough understanding of direct and indirect sales needs, buying cycle, campaign metrics and analysis, and market intelligence resources
Creativity and initiative
Willingness to travel up to 15% domestically and up to 5% internationally

185

Senior Marketing Manager Resume Examples & Samples

Identifies solutions to non - standard requests and problems
Coaches, provide feedback, and guide others
Implement and manage marketing programs focusing on building awareness and customer engagement
Manage marketing communication projects to monitor / ensure proper implementation (e.g., role assignments, timelines / milestone, budget management, issue tracking, deliverables)
Manage review / revision / approval processes to ensure achievement of communications and business goals / objectives
Obtain review of communications content by internal stakeholders to ensure compliance with applicable requirements (e.g., Legal, Clinical, Product, Compliance)
Develop the necessary metrics to evaluate effectiveness of communication plans and share learning's with the broader organization as well as the client
Compile marketing program findings and share learning with the broader marketing organization
Performs research to identify / analyze consumer needs and preferences
Apply internal and external communications standards established for the business (e.g., branding standards / guidelines, internal style guides, naming conventions, CAN - SPAM laws, legal review, AP style guides, communications industry standards, health literacy)
Collaborate with applicable internal and external partners to design / implement communications format and content
Bachelor's Degree or marketing experience
7+ years of experience in marketing and / or advertising
7+ years of experience in designing and developing data driven campaigns
Experience in developing and executing plans and strategies that achieve results in changing consumer behavior
5+ years in managing projects
Understanding of the incremental impact of marketing programs including ROI
Brand experience
Experience in digital media, email marketing / online marketing

186

Senior Marketing Manager Resume Examples & Samples

Ecommerce and\or Digital Marketing
Offline marketing experience (a big plus)
Experience managing Ad agencies
Business or channel development experience (a big plus)
Highly analytical
Individual contributor role. Self driven and able to work with little direct supervision
Strong business acumen and communication skills
Fluent Spanish and English (Portuguese a plus)
LI-DS1

187

Thought Leadership Senior Marketing Manager Resume Examples & Samples

You work collaboratively with Distribution, Marketing, and other business partners to ensure client needs are incorporated in idea generation and campaign development initiatives
Influencing others to maintain timelines and project plans via excellent project management
You manage projects end-to-end, ensuring deliverables are high quality and delivered on time, on strategy and within budget parameters
Your experience developing a wide range of materials (including presentations, literature, video, internal communications, and digital content)
You collaborate with Design and Digital teams to create and produce engaging and effective sales and marketing materials
You are able to perform with poise under tight timelines and shifting priorities, and can successfully navigate a large, complex organization
Driving and executing an iterative approach to creating unique and actionable content messaging
Your experience bringing thought leadership content to the marketplace via a variety of sales and marketing mechanisms
You use data to tell stories and translate investment and industry concepts into sales ideas

188

Senior Marketing Manager Resume Examples & Samples

Develops and manages marketing systems and tools for department to drive efficiency and effectiveness
Develops and manages supplier partnerships on new and existing initiatives
Drives the department's planning and innovation process to drive sales, membership, and penetration growth of key business initiatives
Drives the execution of multiple business plans and projects
Ensures business needs are being met
Ensures continued financial management of key initiatives
Identifies business process improvement needs and develops initiatives to support sales growth for Sam's Club
Promotes and supports company policies, procedures, mission, values, and standards of ethics and integrity
Provides supervision and development opportunities for associates

189

Senior Marketing Manager Resume Examples & Samples

Ability to translate business goals and objectives from marketing plans into actionable integrated campaigns with the right mix of awareness, demand and sales activities across the customer lifecycle journey
Work closely with SAP teams to integrate Concur into SAP global messaging and campaigns targeting the financial decision maker audience
Development of compelling thought leadership campaigns that support the corporate business needs and allows some flexibility for local adoption that drives pipeline and revenue
Work with agencies and the integrated marketing team to ensure world-class quality marketing materials and campaign assets are produced including messaging, advertising, web content, AR pieces, offers, emails, graphics, videos, etc
Advise regional marketing teams on campaign strategies and facilitate sharing of best practices
Collaborate with cross program and corporate peers including AR, PR, social, advertising, customer advocacy, partner and digital to deliver exceptional integrated customer experience through the campaigns
Work to analyze and identify root cause and action plans to address program performance issues and drive continual improvement in both worldwide and in-country campaign results
Track, measure and report corporate campaign performance against agreed-upon metrics, working across regions to identify and analyze gaps and actions plans to course-correct as the campaign execution unfolds
Manage overall creation and execution of corporate campaigns on budget, on time and on target
Communicate effectively on a regularly scheduled cadence with the field and key stakeholders to ensure alignment

190

Senior Marketing Manager Biscuits Indonesia Resume Examples & Samples

University graduate, a Master’s degree in Business Administration would be a plus
Good analytical skill
Proficient in written and spoken English
10 years of experience in brand management in a leading multinational consumer packaged goods company. Experience in food and beverage marketing would be an advantage
Excellent people and communications skills
Effective negotiator
Knowledge in computer operating systems (Microsoft business software)
Willingness to be geographically mobile

191

Senior Marketing Manager Resume Examples & Samples

Help define the developer marketing and communication strategy to drive developer adoption
Be the face of Amazon Appstore to developers, fostering relationships with communities of developers and start-ups
Identify and evaluate partnership opportunities, which could include co-marketing with app and game communities, industry events, and engagement with gaming communities
Manage the marketing budget and agency resources
Participate in the establishment, implementation and measurement of the effectiveness of initiatives to help drive adoption of Amazon Appstore
Work both at the planning level by generating bold and innovative ideas for growth and at the tactical level by managing campaign execution, creating and optimising campaigns, and solving problems
Understand the conversion pipeline and identify optimisations that will improve conversion of developers and deepen engagement
Draft and localise marketing collateral and advertising creative for various digital channels, with a particular focus on digital assets and social media content marketing
Several years of relevant experience in marketing or marketing communications
Facility with Excel (pivot tables) required, and with SQL (basic queries) desired
A strong understanding of the mobile ecosystem with experience working directly with app and/or games developer
Proven track-record of delivering results in a developer, technical, or B2B marketing capacity
Strong analytical and quantitative skills; strong bias towards data-based decision making and comfort with financial and operational analysis. Comfortable rolling up sleeves to perform quantitative analysis
Self-motivated, nimble and highly results-driven in fast-paced environment
Excellent attention to detail, communication, presentation, and interpersonal skills

192

Senior Marketing Manager Resume Examples & Samples

Own the development of all value propositions, core content, marketing, and go-to-market strategies for Training & Certification
Work with the training & certification team to distill the key benefits of training products into core marketing messages
Build and maintain positive relationships with industry analysts as appropriate
Engage with Press/Journalists as appropriate
Own website and social media content
Work effectively across AWS with groups such as sales, business development, professional services, and evangelists to achieve business goals
4+ years of relevant work experience in fields such as technical marketing, product marketing, digital marketing, management consulting, or product management
A Bachelors degree in marketing, business, or technology
MBA and/or computer science, engineering, technology background is preferred
Experience with launching new and disruptive services preferred
Experience with training and certification products

193

Senior Marketing Manager Resume Examples & Samples

Solid product/digital marketing experience, preferably some in content management
Excellent written skills with a strong attention to detail and accuracy
Superior communication, presentation and influencing skills
A degree level graduate or equivalent
Hands-on digital marketing leadership experience in a Pay TV business, a studio or channel group, or OTT content provider

194

Senior Marketing Manager, Developer Marketing Resume Examples & Samples

Define marketing and communication strategy to drive developer adoption
Implement best in class audience experiences, consistency of content, and compelling call-to-action
Drive innovation in audience experiences and partner with social engines, community influencers to scale message, awareness, and adoption
Optimize and drive efficiency of all event activity
Analyze and make recommendations for improved execution and ROI
Assist with management of budget, forecasting and reporting on a monthly basis
At least 7 years of experience in product or audience marketing - preferably with experience in developer or software marketing
Excellent verbal and written communication skills (German and English)
Demonstrable, successful, history of defining marketing strategy and executional excellence
Ambitious self-starter and possess excellent communication and follow-through skills
Outstanding interpersonal skills are also required. You need to be decisive, action-oriented, and be able to motivate, inspire, and lead cross teams to leverage resources effectively
Strong written and verbal communication and listening skills

195

Senior Marketing Manager, Amazon Giveaway Resume Examples & Samples

Work from the customer backward to develop and execute marketing programs to drive adoption
Propose, run, and analyze testing frameworks and to optimize results
Work with PMs and engineers to inform and prioritize the product roadmap
Represent the product to executives and to internal and external partners
Manage paid, earned, and owned marketing budgets and executions both on and offsite
5+ years of demonstrated and progressive success, with substantial experience in marketing, digital marketing, or brand management for a consumer brand
Demonstrated success building and managing an industry leading branded digital or social marketing program using owned, earned, and paid tactics
2+ years of B2B online marketing experience
Advanced data manipulation and analysis (e.g., SQL)
Strong written and verbal communication and persuasion skills
MBA or Masters

196

Senior Marketing Manager Resume Examples & Samples

Act as the voice of the customer in understanding their behavior and needs
Own the design, development, and maintenance of ongoing marketing and traffic metrics, reports, analyses, dashboards, etc. to drive key business decisions
Plan, coordinate and execute innovative marketing and merchandising initiatives to drive traffic, revenue and conversion
Write strong Amazon-approved campaign copy that is appealing to customers
7+ years of relevant work experience in consumer marketing, marketing communications and/or digital/high-technology consumer companies/products
Experience in using data in a business environment with large-scale, complex datasets. Strong analytical and quantitative skills; ability to use data and metrics to back up assumptions
Proficiency in Excel and data analysis
Excellent oral and written communication skills with the ability to influence others internally and externally
Strong leader with excellent verbal and written interpersonal skills; ability to work successfully with and influence all levels across Amazon
We are looking for a candidate with a Dipl.Kaufmann/-frau and/or MBA degree

197

Senior Marketing Manager Resume Examples & Samples

Partnering across marketing, merchandising, and creative teams to plan, test, flight, and report on campaigns and promotions using various internal tools and processes
Performing campaign analysis and optimization
Making recommendations for improving campaign performance, including providing feedback on creative and placement performance
Creating and implementing scalable processes and work-back plans for campaign execution
Communicating with internal teams to showcase results and drive future improvements
Bachelors degree in Marketing, Advertising, Business or equivalent work experience
7+ years of experience in marketing or project management
Excellent organization skills, attention to detail and follow-through
Familiarity formulating and executing marketing tests and analyses
Experience managing and/or coordinating projects in a fast pace environment
Intermediate to advanced Excel skills
Experience creating and/or improving operational processes across teams/stakeholders
Proven track record of taking ownership, managing conflicting priorities and driving results
Experience with SQL is a plus

198

Senior Co-marketing Manager, Alexa Skills Resume Examples & Samples

Define and create co-marketing tenets and skills launch plan structure and process
Write and gain approval for 2016 global co-marketing plan including timing, metrics, and budget
Define and prioritize marquis list of partners for co-marketing
Design, build, and execute individualized co-marketing campaigns with top managed skill publishers
Analyze results and make changes to execution plans for improved campaign performance and ROI
Bachelor's degree in marketing or business
10+ years of relevant work experience in consumer or audience marketing - preferably with experience in technology marketing

199

Senior Marketing Manager Resume Examples & Samples

Develop and manage overall marketing plans to ensure flawless execution of our Exclusive and Original TV show and films from conception to launch
Partner with a wide-range of internal teams (from Marketing to Tech teams) to identify and prioritize needs for the Exclusive and Original shows and films and ensure immaculate planning
Manage blocking issues, provide escalation management, anticipate and make tradeoffs, and meet committed delivery timelines
Document and present strategies and periodic updates to internal and external audiences
Overall stakeholder’s management and project progress reporting on a regular basis
Solid years of experience in developing and executing high-performing marketing campaigns working across large cross-functional teams
A deep understanding of digital products and interactive entertainment
Proven analytic capabilities with a data driven focus
Excellent communicator both verbally and written with an ability to communicate with all levels in the organization (technical, business, executive)
Experience in the entertainment (Film/TV) industry
Skilled at project management tools
Fluency in both English and Japanese is advantageous
Events planning would be advantageous

200

Senior Marketing Manager, Amazon.cn Resume Examples & Samples

Build, manage and execute integrated marketing campaigns to drive amazon.cn brand and build business
Independently "own" and develop assigned segments and/ or marketing initiatives that contributes to overall Amazon brand and business growth
Provide brand and marketing communications support and guidance to internal cross-teams
Monitor and evaluate campaign performance and share learnings from past campaigns
Collaborate with the internal teams to shape marketing campaigns and messaging
Manage annual budget and expense with clear KPIs
Manage partner agencies
A minimum of 8-10 years of brand and product marketing/ marcom experience in China covering T1-T2 cities
Track record in strategising and leading the development and implementation of integrated marketing campaigns
Proven capabilities in media strategy and planning, and executing mass media, digital and social campaigns
Ability to communicate (written and verbal, English and Chinese) effectively and concisely, to effectively others in multiple groups
Strong attention to detail, excellent organisation skills and ability to effectively manage multiple projects
Ability to remain productive and focused in a fast paced, evolving and highly collaborative environment
Ability to work independently and take action to achieve position goals and objectives
Strong leadership, excellent problem solving and analytical skills
Experience in e-Commerce and/ or retail is a plus

201

Senior Marketing Manager Resume Examples & Samples

Build out and execute the consumer marketing strategy for the business to achieve goals
Manage key online and offline marketing channels, including email, display, events/experiential, local out-of-home, and other channels relevant to our customers
Develop and analyze performance metrics to drive business decisions
Evangelize Household initiatives both internally and externally to build awareness and drive participation
Partner with technical and business teams to drive automation of key marketing and merchandising channels
Present marketing insights and strategy to executive leaders
7+ years of relevant work experience in online and offline marketing
Proficiency in Excel and other data analysis tools
Masters in Marketing or Business Administration
Demonstrated experience owning multi-channel marketing programs end-to-end
Experience marketing to various demographics
Experience in process improvement
Exceptional interpersonal and communication skills, both written and verbal
High comfort level with current marketing measurement practices and attribution methods in online and offline channels

202

Senior.marketing Manager Resume Examples & Samples

Creation of marketing strategies for the multiple categories, in which you make use of the full marketing mix
You will determine, initiate, implement and evaluate this marketing approach, focused on short term, as well as long-term activities
Responsible for the local market, competition and consumer analysis that help you determine your marketing strategy
Responsible for product marketing and marketing communication management with central brand and media team
Propose, analyze, summarize consumer and shopper research to drive insights
Work cross-functionally with category managers and leaders to guide and support the development of marketing plans to support their business goals
Be a thought leader and work closely with local business leaders to create the strategy for our Indian customer
Partner cross functionally with creative, Retail, Media and Finance teams to develop the annual plans
Work collaboratively with the leader of online marketing strategy, Media Planning and local business leaders to develop plans that optimize advertising across the product portfolio. Develop compelling, relevant strategic input docs and creative briefs for creative development
7-8+ years’ experience in B2C Marketing
Demonstrate extensive experience in marketing strategy development, managing pan-India projects with multiple stakeholders and show proven expertise in performance measurement and execution
Demonstrated analytical skills in quantitative and qualitative consumer research methodology and outputs, able to actively participate with global research and local business leaders to analyze brand perception and sales results from ad campaigns, taking a lead role in developing advertising creative and media plans based on research analysis and output
Management skills leading both high performing direct and indirect reports and internal clients, across campaign management, media management, channel management etc
Experience driving the collection of market intelligence; setting market research goals in collaboration with business owners; Identifying and tracking trends in core market segments to guide creative execution
Effective problem-solver and strategic thinker; demonstrated ability to analyze data and develop fact-based recommendations to persuade senior leaders and stakeholders
An Masters degree in Business Administration, Marketing, Advertising or related field is preferred

203

Senior Marketing Manager Resume Examples & Samples

Bachelor’s in business, marketing/ advertising, journalism, or related field
5+ years of marketing experience, preferably brand marketing
Master’s in business, advertising/ marketing, or related field
PMP certification
Proficiency in a variety of design tools including Photoshop, Illustrator, InDesign
Digital advertising experience
Experience building for and working with a global audience and stakeholders
Strong attention to detail, with focuses on verbal and written communication, visual design, and an eye for editing
Ability to form strong relationships and build trust across the organization
Ability to create broad processes that scale to multiple businesses and teams
Metrics-driven—we dive deep on data to support business drivers, and this person will need to collect and analyze data to draw conclusions to inform action

204

Senior Marketing Manager Resume Examples & Samples

Develop Mass marketing creative for key retail business verticals across TV, print, radio, OOH across India
Work cross-functionally with Indian business leaders to guide and support the development of Mass advertising plans to support the Video team’s business goals
Create cross channel innovative advertising programs to drive key awareness, engagement and demand metrics for Amazon Video and Amazon.IN
Be a thought leader and work closely with our global consumer research team and local business leaders to create the strategy for our Indian customer and market research and insights programs, and collaborate with business leaders to translate findings into segment Mass marketing plans and initiatives
Develop accurate projects priorities, schedules and execution of Mass marketing campaigns for Amazon Video
Drive creative development in collaboration with the IN Video team through local external creative, and in collaboration with the IN media team to develop innovative and efficient IN Mass media plans
Partner cross functionally with Business, Retail, Media and Finance teams to develop the annual advertising budgets and plans
Develop compelling, relevant strategic input docs and creative briefs for creative development
Define and operate within ad production budgets needed to support offline and online Mass advertising plans for Video in India. Manage the production process of advertising creative, through both internal and external agencies
Serve as the advertising subject matter expert for the Video category, partner with Amazon category lead and global Mass & Brand team to manage successful offline and online advertising programs
6+ years’ experience in Brand Management and Consumer Marketing in Entertainment, FMCG or related jobs
3 years’ experience in Entertainment content marketing or in the video streaming category preferred
Experience working with talent agencies, studios, and creative rights holders is a big plus
Demonstrate extensive experience in ad campaign development, managing ad projects with multiple stakeholders and show proven expertise in creative development, measurement and execution
Experience on cross functional teams, with demonstrated examples of influencing key stakeholders with data driven and insightful points of view
A proven track record of playing a proactive role on a team that created and executed successful consumer advertising that is breakthrough, engaging, testable and measurable
Demonstrated experience skills in uncovering insights from quantitative and qualitative consumer research methodology and outputs; able to collaborate with consumer research and local business leaders to analyze brand perception and sales results from ad campaigns
Collaborating with the internal media team and media agencies to develop effective media plans
Experience quantitatively and qualitatively analyzing the competitive media landscape
Demonstrated success identifying new brand development opportunities, possible environmental or competitive threats as well as building ideas that encompass every brand touch point with customers
Experience driving the market intelligence; utilizing market research to drive insights; Identifying and tracking trends in core market segments to guide creative execution
Strong creative intuition and demonstrated creative success, experience in test and scale ad environments and experience developing emerging media channels effectively
Strong data driven marketing skills, with demonstrated ability to dive deep into customer data and translate findings into actionable customer insights and powerful Mass marketing programs
Highly effective written skills honed to develop thoughtful, strategic and detailed documents that can persuade Sr leaders of the effectiveness of the team’s proposed creative executions
Effective problem-solver; demonstrated ability to analyze data and develop fact-based recommendations to persuade senior leaders and stakeholders
Significant experience leveraging online marketing channels to drive B2C customer acquisition, and/or revenue generation preferred
Executive-level written and verbal communication skills
3 year degree at a leading university required, Master’s degree preferred

205

Senior Marketing Manager Resume Examples & Samples

Develop and execute field marketing programs and tools to drive customer acquisition, retention, and engagement
Manage regional offline marketing, including print, out-of-home, events/experiential, and other channels relevant to our student customers
Work with Campus Business Management and Operations teams to understand local marketing opportunities and identify paths to scale/programmatize
6+ years of relevant work experience in field or regional marketing, including at least 4 years of experience in consumer marketing
Proven ability to develop and execute measurable, scalable offline marketing programs
Bachelor's degree in Marketing, Business, or a related field
Excellent presentation, organization, and account management skills

206

Senior Marketing Manager, Amazon Resume Examples & Samples

Grow and optimize all traffic channels, including email, search, Associates, and mobile
Create pages and merchandising features to support vendor-supported initiatives: brand stores, emails, premium detail pages
Manage the promotions calendar, balancing internal business needs, past performance, customer benefit and industry trends
Partner with the buying teams to incorporate seasonal trends and key volume drivers and to create best in class content, tailored to appropriate customers
Master's degree is required
3+ years of relevant marketing, product, merchandising, or related experience
Passion for marketing
Strong analytical, written and verbal communication skills
Proficiency with HTML and XML, plus the ability to learn our in-house tools quickly
Strong analytical skills, including proficiency with Excel. SQL experience also a plus

207

Senior Marketing Manager Resume Examples & Samples

Building a deep understanding of the Home & Furniture customer and industry
Driving special initiatives from inception to execution, operating at a strategic as well as a tactical level
Working with multiple teams (e.g., Product Management, UX, Engineering, Vendor Management) to develop and launch shopping features to create a best in class online shopping experience across Amazon's Home categories
Developing cooperative marketing programs to drive brand awareness and sales, working alongside leading vendors in the industry
Driving traffic growth from multiple sources, including free and paid search, email marketing, affiliate marketing, social media, mobile, and on-site placements
Five years experience operating, managing, and delivering results in a consumer-facing online retail/services marketing or product management role
Demonstrated ability to manage large and complicated projects with experience leading cross-functional projects and teams
Proven success in delivering online products and services in a high growth environment
Bachelors/undergraduate degree required
Masters Degree Preferred
Experience managing SEM/SEO, email, display advertising, and/or social media campaigns
Experience operating in a technical environment
Proficiency in SQL and statistics software
Strong alignment to Amazon’s Leadership Principles

208

Senior Marketing Manager Resume Examples & Samples

You have launched online marketing strategies, and have driven product positioning and messaging
You use data to make the best decisions for your customer
You are a self-starter and can juggle multiple priorities and make things happen in a fast-paced, dynamic and often ambiguous environment
You like getting your hands dirty in day-to-day tasks to get things done
A thorough understanding of marketing strategy

209

Senior Marketing Manager Resume Examples & Samples

Establish recruiting goals and timelines and the execution plan
Create the marketing and recruiting plan
Execute the marketing plan with assistance from external partners
Develops metrics for marketing success and measure and provide ROI on marketing investments
Bachelor’s Degree in Science, Technology, Engineering or related fields
This leader will have 6+ years’ marketing experience including operating, managing, and delivering results in a consumer facing online retail/services product marketing ROI driven role
This leader has analytical and quantitative skills and the ability to use hard data and metrics to back up assumptions, recommendations, and drive actions
This leader can move from long term strategy to day to day tactical operations challenges
Passion for digital marketing and a track record of delivering outstanding results
Experience building marketing and lead gen funnels with an understanding of lead quality
Strong verbal and written communication skills with a demonstrated experience engaging and influencing senior executives
Proven ability to work independently to drive projects to completion

210

Senior Marketing Manager, Home Entertainment Resume Examples & Samples

Stellar problem solving and issue resolution skills with the ability to work effectively in a deadline-driven work environment where multitasking while maintaining quality and attention to detail are the norm
High bias for taking end to end ownership of responsibilities, flexibility and exceptional communication skills
Strong leader with an aptitude for organization who can prioritize and deliver results in a fast-paced environment
5+ years’ experience managing online customer experience, merchandising, and marketing strategies, or other relevant experience that highlights your ability to deliver results, learn new skills, and emerge as a leader
Ability to conceptualize and execute projects, with strong bias for action, ability to prioritize and meet deadlines, and exceptional attention to detail
BA preferred
Competence with SQL (basic queries), proficiency with HTML
Familiarity with digital marketing and site merchandising. This may include experience managing email marketing, retargeting, social media and website content management projects
Ability to anticipate issues and implement solutions autonomously
Understanding of online and brick & mortar retailing
Ability to use hard data and metrics to back up feature and customer experience recommendations
History of creating a positive, team driven work environment

211

Senior Marketing Manager Resume Examples & Samples

Develop and agree a marketing strategy to promotes our music selection
Identify the relevant target audience and grow a base of quality customers who enjoy live entertainment and regularly buy music tickets
Drive quality traffic to the site, exceeding the traffic and conversion targets by channel (email, SEO/SEM, social media, PR)
Develop the right selection strategy, working closely with relevant industry partners and the Amazon media team to secure target events
Grow discovery with engaging content and relevant merchandising in email, onsite and across social media
Develop alongside the technology teams product features that improve the experience and delight customers
Manage a digital marketing resource and 3rd party agencies
Own weekly, monthly and quarterly channel performance reporting against key performance metrics
Degree educated
Extensive experience in digital marketing or marketing related roles with evidence of both customer acquisition and retention programmes
Track record in launching, building or growing a new product, service and / or brand
Experience is leading a team with excellent people management and mentoring shills
Highly analytical, strong commercial acumen, forecasting and budgeting skills
Strong interpersonal skills and ability to influence partners and stakeholders
Background in the Music industry preferable

212

Senior Marketing Manager Resume Examples & Samples

Drive marketing for key Office initiatives, e.g. School Lists and B2B customers
Design and execute traffic channel strategies and programs to acquire new customers
Create new engaging customer experience programs, content and strategies to increase customer engagement and conversion
Serve as the team’s subject matter expert on traffic and merchandising, supporting ad hoc analyzes and marketing needs
Plan, develop, and execute category and vendor marketing programs that deliver strong ROI
Directly supervise and mentor junior marketing staff
MBA or MS in Marketing, Marketing Analytics required
Experience managing online customer experience, marketing strategies, and merchandising, preferably in retail or e-commerce
Ability to create innovative new marketing programs that generate results
Experience with content management in CRM/CMS tools, and/or the ability to learn new tools very quickly
Strong analytical and data-mining aptitude, coupled with strong Microsoft Excel skills
Strong project and time management skills. Ability to thrive in a fast-paced environment and to deal with ambiguous problems
Familiarity with SQL (basic queries) and markup languages like HTML/XML
Proven track record of managing and optimizing online traffic growth from multiple sources including, direct traffic, SEO, search marketing, banner ads, affiliates, mobile, and email
Deep understanding of online advertising strategies, A/B testing, and funnel-based acquisition models

213

Senior Marketing Manager Resume Examples & Samples

Build an effective marketing plan to drive awareness, adoption, and success of Indian exporters in the Global marketplace
Create innovative marketing programs, campaigns and promotions across various channels, such as email marketing, events, online advertising, Webinars, social media, SEM, co-marketing with partners, etc
Develop targeted messages for Global Selling based key value proposition and use cases
Partner with the field and sales management to identify needs and execute lead generation programs
Work closely with service teams, sales/business development, PR, product management, evangelists, and other marketing managers to achieve goals
Use compelling and comprehensive data to measure performance of programs and drive innovation
Partner with groups within Amazon (including international regions) to develop and leverage marketing programs and identify new opportunities that align to team and cross-company goals
Assist in the development of key metrics and performance indicators to measure overall financial performance and provide foundation for continuous improvement
Influence and evangelize with senior leadership in our Global Marketplace organizations
Drive success of sellers registered through the Self-Serve channel
Create relationships with freelancers and PR firms as needed to drive the Global Sales business
Outstanding skills at initiating, managing and growing strategic relationships with third parties, vendors and internal stakeholders
5+ years professional marketing experience
Experience managing large-scale campaigns and other marketing programs
Oral and written communications skills
Thinks big and has convictions
General knowledge of e-commerce and target market segments (e.g. media, apparel, and electronics), processes, industry standards, regulations, and the current business trends
General knowledge of competitive offerings in terms of features and price
MBA considered a plus

214

Senior Marketing Manager Resume Examples & Samples

Developing an integrated marketing strategy for seasonal campaigns (spring, summer, fall, holiday) that will drive growth across the Amazon Fashion business
Creating the messaging hierarchy balancing Trends, Customer Mindset, Categories, and Corporate/XGL key initiatives culminating in the strategic brief that sets the communication framework for the season
Driving to clear communication objectives for each of the marketing disciplines (Advertising, PR, Affiliates, Social, Content, Direct Mail) to maximize ROI of each channel
Draw insights from business and customer learning that will serve as the foundation for the following year’s seasonal strategy
Develop launch and sustainment marketing plans for Amazon Fashion strategic initiatives
Bachelor’s degree in Business, Marketing, Communications, or related field required
5-7 progressive responsibility within brand management, product management, or retail marketing
Track record of delivering innovative solutions in ambiguous situations
Strong business acumen including analytical and quantitative skills
Able to understand and execute against multiple and complex goals in a fast-paced environment. He or she is comfortable dealing with ambiguity
Has a track record of building new programs or processes
Has experience leading large, diverse cross-functional teams, while achieving goals on-time and on-budget
Uses hard data and metrics to measure performance, determine improvements and innovations, and to support project requests from partner teams

215

Senior Marketing Manager Resume Examples & Samples

7+ years of experience designing and executing highly visible online customer experiences
3-5 years of management experience
Proven leadership experience with 3+ direct reports, including performance management and development
Demonstrated experience using hard data and metrics to measure performance and make adjustments accordingly
Experience leading cross-functional teams, achieving goals on-time and on-budget
Experience with online metrics tools such as Omniture and Coremetrics
Passion for the fashion industry is highly desired
Ability to successfully manage outside vendor relationships

216

Senior Marketing Manager Resume Examples & Samples

5+ years of experience working in marketing/branding, as well as experience in strategy, retail or e-commerce business
Bachelor’s degree required (focus on Marketing or Business)
High proficiency with Excel (pivot tables)
Strong analytical and quantitative skills; ability to use hard data and metrics to back up assumptions and evaluate outcomes. Ability to use customer research and business metrics to assess the efficacy of marketing programs and drive innovation
Ability to prioritize and juggle multiple priorities and make things happen in a fast-paced, dynamic environment; strong bias for action and exceptional time-management
Strong verbal and written communication skills across all levels of the organization. Ability to leverage, influence, navigate, and build partnerships across business teams
Expertise in product marketing strategies in online and mobile channels
Knowledge of HTML, XML, Photoshop, SQL or Tableau are a plus

217

Senior Marketing Manager Resume Examples & Samples

Excellent knowledge of Excel
Experience managing and analyzing large amounts of data
Familiar with CSS and java script
Editorial or copywriting experience
Experience creating promotional campaigns
SQL

218

Senior Marketing Manager Resume Examples & Samples

Lead role in development and execution of innovative digital lead generation programs that will grow sales pipeline and revenue in Cloud (SaaS, PaaS and IaaS ) services to mid-size companies for Oracle Digital Prime (ODP) sales organization in APAC
Single point of accountability to Oracle Digital Prime (ODP) Sales for the results of all marketing activities
Pro-actively work with ODP Sales and business development (lead qualification) team leaders to
At least 8-10 years of experiences in Sales/Marketing, of which at least

219

Senior Marketing Manager Resume Examples & Samples

Set overall UK marketing plan for the business you are supporting
Ensure the Amazon site fully optimised for discoverability of products
Implements key marketing initiatives to drive awareness
Identify our target customers, increase & maintain customer base
Partner with global teams to expand to more customers
Experience in the marketing sector, with a clear track record in either marketing strategic planning or marketing operations
Ability to self-organize multiple tasks well and to complete them on time with a clear focus on quantitative results
Ability to quickly understand business request, address their concerns/expectations by offering right packages/solutions
Strong analytical skills and ability knowing how to get the data from different sources with clear conclusion
Excellent communication skills in both oral and written English
High degree of proactive “hands-on” thinking and acting
Demonstrated leadership in forming and driving cross-functional teams
Ability to think and act both strategically and tactically
Sound business judgment and the ability to influence others

220

Senior Marketing Manager, Developer Marketing Resume Examples & Samples

Develop and execute traffic driving initiatives on internal as well external mediachannels (Paid, Earned, Owned Media)
Analyze performance, iterate and optimize
Develop in depth customer insight to improve overall marketing campaign performance
Create assets to be used in campaigns (in partnership with a dedicated design team)
English proficiency
7+ years demonstrable experience in an online marketing field
Excellent analytical and quantitative skills; ability to turn analysis into actionable programs
Demonstrate ability and willingness to roll up sleeves and execute to get the job done
Fluent in spoken and written German as well as English

221

Senior Marketing Manager Resume Examples & Samples

Develop go-to-market strategies to maximize new product and feature development in the Amazon Video team
Build and execute plans and programs to deliver that strategy at scale
Act as liaison to external and internal partners and effectively partner with them to support successful launches
Analyze initiatives and programs and their impact on business results
Monitor the effectiveness of campaigns and implement ongoing improvements
Reporting on progress against goals and relevant metrics to senior management
7+ years experience in account management, client services, project management, or consulting roles
Demonstrated ability to build, execute, and scale marketing and/or promotional programs
A thorough understanding of direct marketing principles

222

Senior Marketing Manager, Analytics Resume Examples & Samples

Create and execute overall acquisition and growth strategy for all channels
Drive the implementation of new scalable, cost-efficient campaigns and maximize ROI
Manage a continuous, meticulously planned and documented testing plan which delivers consistent channel growth and performance improvements against KPIs
Identify long-term strategy for email platform migration; build and drive roadmap to reduce manual overhead
Leverage best pratices for SEO to create written documentation to drive improved website architecture, content, backlinks and target keyword ranking
Maintain a firm grasp of competitive landscape, industry trends and third party data sources to constantly identify new marketing opportunities
Build and monitor mechanisms to continually identify opportunites to drive measurable improvements for ad copy, keyword research, bid management and A/B testing
Drive display and retargeting programs focusing on customer acquisition
Drive International stratgegies to acquire new customers across the globe
Integrate social display and PPC ad platforms to create profitable growth audiences
Identify and own emerging platforms strategy and execution
Lead, develop and mentor channel managers, while serving as the SME for SEO and driving adoption across merchandising and IT teams
Demonstrate ability to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (managing advertising campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problems)
Proven analytical and quantitative skills; ability to use hard data and metrics to back up assumptions and develop business cases; advanced Excel skills & BI reporting
Strong drive for execution and delivering results. An ambitious self-starter with excellent follow-through skills to develop ideas independently and thrive in fast-paced environment is crucial. Demonstrated ability and willingness to roll up sleeves and execute to get the job done and thinking big at the same time
Multi-tasker who is well organized, with impeccable written and oral presentation skills
Experience of building and managing people/skills to effectively direct team’s efforts toward goals. 2+ years of team
Must have previous experience owning marketing budgets and revenue goals of significant scale
Master’s degree in marketing or business. Bachelor’s degree with proven experience in traffic generation, managing
Online advertising and search on behalf of an internet business will also be considered
Extensive experience with cross-channel advertising platforms, such as Marin
Programmatic advertising experience

223

Senior Marketing Manager, Company Resume Examples & Samples

Develop strategies for company-wide events such as Prime Day, and propose plans to executives
Work very closely with Deals Marketing Manager to coordinate and feature attractive deals to customers. Help category teams in sourcing deals through deals promotion planning
Broadcast campaigns and deliver best customer experience with marketing channel managers in Consumer Marketing and other teams including: Prime, PR, Mass & Brand (TV/OOH), Legal, CS, Logistics
If required, plan and implement innovative new features, working with development teams in the US and Japan
Establish a set of metrics to evaluate business impact of marketing events in customer acquisition, top-line revenue, and bottom-line profit
Learn and share best practices with stakeholders across the globe. If the US/EU are achieving great results, you will be responsible for learning what they are doing, share with stakeholders in Japan to replicate. If Japan achieves great results, you will share what’s working with stakeholders in Japan and other locales
Total 8+ years of experience working in the area of retail business or internet marketing
Demonstrated skills in managing/simplifying complex processes with multiple business owners, making trade-offs against business priorities
Strong drive for execution and delivering results by influencing others
Excellent communication and presentation skills. English language skills required
Ability to work effectively in highly international environment
Bachelor’s degree in Business, Marketing, or related field required
Experience in running company-wide marketing campaigns, involving various stakeholders such as: Senior Executives, Business teams, Marketing, PR, Legal, CS, etc
3+ years of online (or offline) member acquisition experience
3+ year of online advertising (or landing page) optimization experience

224

Senior Marketing Manager Amazon Pantry Resume Examples & Samples

Experience in a digital or e-commerce environment
Proven project management, planning and prioritisation skills
Outstanding analytical skills incl. advanced Excel, and experience in planning and forecasting
High computer literacy, with ability to learn new tools and systems quickly
Strong marketing skills and commercial nous
Demonstrable ability to think on your feet and make smart decisions
MBA or other Master's degree in marketing or technical discipline
Experience with website content management systems; knowledge of HTML or XML

225

Senior Marketing Manager Resume Examples & Samples

Orchestrate the creation, communication and tracking of quarterly Marketing plans to ensure clear definition and understanding of how Uber will grow its base of drivers, riders and users of other expansion products
Act as project lead for special initiatives pulling various marketing groups such as product launches in the country
Understand the [country] market and domestic competition for Uber
6+ years experience in strategic marketing, corporate planning or top tier consulting firms
Experience in leading innovative initiatives that meet and exceed business and financial objectives; critical thinking, excellent analysis, and problem-solving skills

226

Senior Marketing Manager Resume Examples & Samples

60 %: Internal and External Acquisition Strategy, Management and Measurement
Internal and External Digital Acquisition Strategy, Management and Measurement
Expert-level skills in designing an delivering partner channel innovations to deliver profitable and scalable acquisition in assigned products
Build and lead execution of acquisition plan based on industry best practices
Be a subject matter expert for partner channels, including site and email
Optimize end to end customer journey to support the sales funnels
Responsible for the technical and process “health” of the team
Actively contribute to discussions and brainstorming sessions
Work with the analytics team to improve analytics, user tracking and campaign optimization,
Ensure there is a cohesive customer journey to capitalize on the customer funnel
Prioritize and manage workload effectively
Manage budget
Ensure projects are delivered on-time and to the highest possible standard
Occasionally work outside normal office hours to implement code to production environment
Relationship Management
Build strong working partnerships with all our corporate sponsors including Loyalty One, MasterCard, Affiliates and rewards partners
Collaborate with Online Planning Managers or internal project teams to understand business and user requirements with regards to front-end development deliverables and timelines
Work in partnership with creative and technical teams to determine enterprise solutions within the existing online infrastructure
Work in partnership with external partners and affiliates to build acquisition strategies utilizing proprietary channels
Work in partnership with internal marketing partners ensuring to leveraging marketing activities
Management of funding budgets
6-8 year’s experience in performance marketing role

227

Senior Marketing Manager Resume Examples & Samples

Define a content roadmap to support campaigns and collaborate with product marketing for content creation, editing and copywriting
Utilize their knowledge of various market stages to create multi-touch marketing programs and campaigns
Focus on those tactics which will return the greatest ROI in continuously improving inbound and outbound campaigns
5+ years of marketing experience, preferably in a B2B SaaS environment
Ability to work with a remote and local team of energetic marketers in understanding and implementing marketing best practices
Experience with managing prospect engagement activities using multiple online and social channels: email, webinar, communities, SEO/SEM, company and third party websites, etc
Familiarity with inbound marketing and email practices; prefer hands-on experience with marketing automation platforms such as Eloqua, Marketo, or Silverpop and the development of nurturing programs
Experience managing a company blog and social media accounts

228

CEM Senior Marketing Manager Resume Examples & Samples

Research, choose, design and manage live events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post- event strategy to increase engagement and response rates
Evaluate, select and manage vendors that contribute to local demand creation programs including events venues and services, digital marketing agencies, direct mail providers, SEO experts, designers, copywriters and list brokers
Communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs
Degree in Marketing or Business, or comparable education/experience
Eight or more years in B2B marketing
Four or more years of field marketing leadership experience
Inbound marketing strategy/execution experience
Proven experience working with sales teams and supporting programs to drive awareness and sales; actual sales experience is highly desirable
Ability to demonstrate track record of success in all key areas of responsibility
Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
Ability to align tactical plans with strategies
Planning/project management
Leadership and initiative to drive business objectives
Ability to understand decision impact on other areas of the business
Strong oral/written communications skills
Strong consultative marketing approach in order to effectively engage with sales and channel partner community
Understands how to use social media in an overall demand creation approach
Ability to direct content building required for complex demand creation
Self-starter, highly organized
Target segmentation analysis, budgeting and building business cases for new customer acquisition
B2B sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration
How to clearly articulate a market-specific value proposition and tailor it to fit a variety of program requirements
Flexible, with strong business sense
Can execute on a number of tasks simultaneously
Demand creation performance measurement
How to market to a range of B2B buyers using a wide variety of offers (e.g. white papers, case studies, webcasts) and delivery mechanisms (email, telephone, direct mail)
Language: Fluent in French and English an absolute must

229

Senior Marketing Manager Resume Examples & Samples

Analytics heavy approach -> we're a tech company
Fantastic creativity -> we don't like to be bored,
Biz dev skills -> we work with tons of fantastic companies
Hustle -> we're a 24/7 business
Leadership -> we need the best to lead our rockstar marketing team

230

Senior Marketing Manager, Amazonfresh Resume Examples & Samples

Creating a robust calendar of fun, engaging deals
Managing creative development for high profile Amazon.com placements
Building out the forecast for deal buys with our inventory planning team
Creating a test and learn agenda that pushes the program in new directions
P&L ownership of the program – including partnering with finance to develop deal guardrails, managing our COA budget for the program, and conducting analysis to understand how it is driving the business
Cross-functional management of the program across marketing, design, vendor management, in-stock, operations and the Gateway team

231

Senior Marketing Manager Resume Examples & Samples

Set direction and strategy for CSG marketing on an annual basis, partnering with CSG Executive Committee, Regional Managing Directors, CSG Leadership team, and Aon Risk Solutions to build, execute, and revise a strategy for profitable long-term growth of the practice
Manage one (1) colleague in a marketing manager role, providing guidance and direction on day-to-day workflow while delegating critical requirements of the role
Continue progress on the development of content marketing initiatives, as measured by open rates, clickthroughs, downloads, leads, opportunities, and wins, that highlight thought leadership generated by the Construction Services Group and related entities
Effectively manage CSG marketing calendar to ensure proper communications cadence with contacts
Activate PR opportunities for CSG leadership team in defined product focus areas
Develop and execute strategy for the launch of signature events that best define CSG nationally
Build effective marketing infrastructure in line with Revenue Engine principles / Local Market Planning
Drive an effective CSG RFP process through dedicated RFP resources, growing practice win rates
Manage sales-related data through CRM system and other channels, effectively capturing current status and next steps with key lists of industry firms and related organizations
5+ years of relevant experience within a marketing management role and had managerial responsibilities, preferably in the financial services or construction industries
Strong project management skillset – ability to simultaneously manage multiple initiatives while providing effective individual contributions and broad-based advice to drive success
Experience in classic marketing, marketing operations, sales operations, and driving integration between the two functions
History of success in driving and contributing to both process and client wins
Significant experience managing both major initiatives and direct reports
Experience interacting with senior leadership, including negotiating for budget, presenting to large groups, and developing consensus
Superior written and verbal communication skills; ability to draft and develop significant amounts of original content from a written perspective
Experience working with CRM systems

232

Senior Marketing Manager Resume Examples & Samples

Executive Presence. Ability to engage and influence Office and SMSG senior leadership, with confidence, succinct focus, and a growth and learning mindset
Business Operations Excellence. Orchestrate across large groups of contributors and stakeholders with rigorous process, follow up and well-defined plans. As well, the ability to anticipate and adjust with agility and creativity
Passionate for Problem-solving. The Field Operations Team is the primary link between our customers, the field sales and marketing teams who serve them and our product marketing and engineering teams. Much of our role is helping the field with customer issues, which often involves triage, solution thinking, creativity and persistence. Problem solving is our currency and we have a passion for helping clear the path toward a new sale or delighting a customer
Vigilance and Passion for Detail. The ROB is the backbone of the Microsoft sales and marketing engine, and ensures alignment & commitment of the 90K+ sales and marketers across the globe. its successful operation demands an unwavering attention to detail, an understanding of how to utilize the key decision windows to the benefit of the Office business, and a keen vision for the long horizon and the micro-details
Design and lead the Office field and SMSG ROB
Direct the quarterly business performance updates with the Area 13 marketing leadership
Facilitate engagement of Office Marketing and SMSG stakeholders on key deliverables like MYR, PRISM and WWSM
Deliver presentations & communications to senior leadership on field performance, strategic planning and special initiatives
Engage with SMSG counterparts to define & execute senior leadership alignment across L1s, WW QBU, FGC and MYR

233

Senior Marketing Manager Resume Examples & Samples

A minimum education level of: Bachelor of Arts/Sciences Degree (4-year) in Marketing, Business, Communications, PR Preferred
5-7 years of experience in entertainment marketing
Experience in marketing a wide variety of events and adaptability when dealing with project and process change
Proven strengths in managing all aspects of event marketing from planning through post-show analysis
Thoughtful and effective communication skills
Knowledgeable about online marketing initiatives, strategies, social media platforms and best practices
Strong computer skills including Microsoft Outlook, Word, Excel & PowerPoint and Photoshop
Experience working in live entertainment preferred

234

Senior Marketing Manager Resume Examples & Samples

Own and develop the optimisation strategy for acquisition to optimise sales and achieve business objectives
Challenge existing processes and lead in driving improvements e.g. data / campaign processes
Strategic support on optimising upgrades in new digital channels – Interactive and Sky App
Own and develop the targeted strategy for early life upgrades to meet sales targets and business objectives
Own the promotional offer strategy to support targeted activity
Own and deliver against the early life targets,, delivering efficient CPRs, CPAs and NPVs and driving consistent improvement through test and learn
Build targeted plans as part of the quarterly planning process within Consumer Trading marketing
Support on the development of new initiatives from a Trading POV i.e. Demand / GTM planning as required, e.g. Digital First
Capture usable, high quality leads ensuring we capture only required information, that the method of capture is optimised for both Sky agents and prospects and supporting data processes are in place
Design and manage lead management programmes to drive conversion, the main established programme being saved baskets
Provide regular sales and performance reporting against KPIs for your area
Drive optimisation of activities to drive trading performance
Strong experience in developing and delivering multi-channel marketing strategies and campaigns
An self-starter who thrives on change and new challenges / opportunities
A can do attitude, proactive and enjoys the challenge
Experience in fast moving, dynamic business environment
Experience of managing sales KPIs and budgets
Comfortable with meeting the challenges of tight deadlines and prioritising workload
Strong communicator with ability to present confidently, selling in ideas at a senior level but also able to get into the detail with working teams
Can grasp the “big picture” to optimise delivery of their part of the overall plan
Data literate with understanding of customer segmentation tools and techniques

235

Senior Marketing Manager Resume Examples & Samples

Building a deep understanding of the Home customer
Defining strategies and executing the full life-cycle of marketing and merchandising including creative, marketing segmentation and targeting, and performance analysis to drive growth
Work with multiple teams (e.g., Product Management, UX, Engineering, Vendor Management) to support the development and launch shopping features to create a best in class online shopping experience across Amazon's Home Categories
Strong proficiency in analysis tools including Microsoft Excel, SQL, and statistics software
Proven ability to manage large and complicated projects with experience leading cross-functional projects and teams

236

Senior Marketing Manager, WW E-commerce Resume Examples & Samples

Bachelor’s Degree in Business or Marketing or equivalent. Must be technically literate and proficient
4 years business experience. Involvement in marketing-oriented projects strongly preferred
Technology hardware industry experience preferred
Proficient in SEO, SEM, Email marketing,Online advertising, and Social Media
Basic understanding of HTML, CSS, Content Management System, and graphic editing tools like Photoshop
Extremely internet savvy with thorough understanding of web design, usability, and web functionality
Detail oriented and highly organized with ability to multi-task and meet deadlines

237

Senior Marketing Manager Resume Examples & Samples

Program management of calendars, events, and request for Fire TV
Understand content management system and assist in the execution and QA of on-device content
Identify tool and process improvements that would scale our marketing efforts and increase efficiency
Report metrics in weekly business reviews and work with various stakeholders to fine tune efforts in order to hit our metrics
Bachelor’s degree in Marketing, Business, or related field
At least 5 years of relevant work experience in digital marketing – including site merchandising, content management, program management
Experience working with, analytics and Content Management Systems (CMS)
Technical skills in HTML and CSS to implement Amazon widgets and site placements and an eye for great design, content writing and customer experience
Strong analytical and quantitative skills, ability to use customer research, hard data and metrics to back up assumptions, generate credible forecasts, and assess the efficacy of marketing programs
Ambitious self-starter that possesses excellent oral and written communication skills
Attention to detail, excellent organizations skills, and ability to manage multiple projects and responsibilities
Deep knowledge of merchandising at Amazon, which includes understanding Amazon tools such as Bullseye, Content Symphony, Sonar and different site placements such as sparkle ads, HQPs etc
Experience with device merchandising and a passion for apps and games
Strong drive for results, with the ability to do it independently and take calculated risks

238

Senior Marketing Manager Resume Examples & Samples

5+ years of consumer marketing, marketing communications and/or digital/high-technology brand management
Prior experience in a start-up, fast-paced work environment
Proven track record of taking ownership and driving business performance
Strong numeric and analytic aptitude
Hands-on self-starter mentality
Understanding of user acquisition principles and communication tactics including various forms of digital/social, out of home, grassroots, TV/radio, and alternative marketing
Willingness to work hard and roll up sleeves to get work done, even when at times it is outside the scope of the job

239

Senior Marketing Manager, Brand Marketing Resume Examples & Samples

People Management: Manage a large team with a wide range of skills and competencies; set goals for the team and individual contributors; coach the team through hyper-growth
Strategic Planner:Drive strategic vision for the team and region; develop and manage integrated marketing campaigns that build brand equity and drive business impact; asses metrics to understand long term implications and opportunities for prioritization and iteration
Brand Strategist: Create a culture of connectivity between the Storytelling + Experience teams and various program teams such as CRM, Product, Marketplace, etc.; act as a strategic consultant to ensure quality, on-brand programming is produced on deadline in a fast-paced environment; empower a team of strategists to act as stewards of the brand experience
Marketing Analyst:Analyze performance metrics, first party data, and third party insights to improve the performance of our marketing efforts and prioritize initiatives based on highest potential impact; coach the team toward data-driven decision making

240

Senior Marketing Manager, Uber for Business Resume Examples & Samples

Work to rapidly launch marketing programs across the funnel that grow awareness of U4B and drive adoption by companies
Develop internal and external collateral and creative content relevant to various TGs, with the goal of acquiring, converting and retaining companies and training internal stakeholders
Manage planning & execution of paid campaigns across all channels including Search, Social, Display, Mobile, and Offline
Closely monitor, measure and report on marketing driven growth initiatives
Help shape the U4B brand in the country
Work on daily reporting & bid and budget optimization to improve the ROI of campaigns; develop MIS dashboards for tracking & reporting of all campaigns
Use Uber data warehouses and tools to mine information basis which build out relevant outreach campaigns
5+ years of brand/product/marketing
Experience with mobile marketing, Google AdWords, Facebook Ads, all a strong plus
Proficiency with multiple analytics and database tools common within a marketing organization (e.g., SQL, MixPanel, Tableau, Marketo, Google Analytics, etc.)
Basic SQL knowledge

241

Senior Marketing Manager Resume Examples & Samples

7+ years of experience in a marketing or product management role preferable with direct response experience
Experienced in retail or B to C marketing including use of customer segmentation and life cycle marketing practices
3+ years of experience with marketing using online channels (email, in app push, re-targeting)
Experience with content development to engage and inform customers
Superior written presentation skills
Superior analytical skills including experience with use of complex and diverse data sources
Extensive experience with content providers and content management systems
Prior experience working with agencies or freelancers to provide content or design
Background in content testing and measurement; statistical background a plus
Experience with market leading CRM and marketing automation systems
Ability with Email rendering and design

242

Senior Marketing Manager Resume Examples & Samples

Lead cross functional efforts across multiple marketing channels (email, outbound sales, paid advertising, SMS, website experience, etc.) to ensure flawless execution of targeted customer engagement and growth programs
Partner with sales operations to execute sales enablement campaigns to drive customers through the sales pipeline
Leverage key customer segment insights to identify new customer contact opportunities
Design messaging strategies and partner with the creative team to build new marketing content which align with opportunities
Provide rapid insight and visibility into what drives business results and communicate those to cross functional and leadership teams. Manage the reporting of all up program results to drive decisions around next steps
Effectively partner and collaborate cross-functionally with GoDaddy’s eCommerce, database marketing, advertising, brand marketing, finance, business intelligence and customer care groups to deliver against program goals

243

CCG Senior Marketing Manager Resume Examples & Samples

B2C Marketing Experience, influencing new go to market strategies
B2B Marketing Experience, specifically working with lead generation tools i.e Eloqua, Salesforce, etc
Understanding of the local marketing, B2B + B2C and it´s different strategies
Understanding of Intel´s Product line for both Consumer and Business
Ability to work in a regional organization, achieving results and providing input to others
Stakeholder management required, Executive accumen and engagement required

244

Senior Marketing Manager Resume Examples & Samples

Minimum Bachelor’s degree in Science or Business Administration, or related field, or more than 5 years’ experience in field of endeavor
Healthcare, Medical Device or Pharma marketing experience required; Pathology Imaging experience is a plus
Must have been responsible for launching new products
Must have been active in sales rep training
Must have developed pricing models and implemented programs to achieve margin and revenue targets
Must have developed segmentation models and determined Key Purchase Drivers
Must be familiar in the development and use of SWOT Analysis
Must have lead or been part of a VOC Team
Managed multiple product portfolio
Microsoft Office Suite (Excel, PowerPoint, Word, Outlook)
Maintain strong internal and external client relationship skills
Exhibit strong problem-solving and business acumen skills
Demonstrate advanced proficiency in written and verbal communication skills

245

Senior Marketing Manager Resume Examples & Samples

Deliver and implement segmented proposition strategy for TV Retention Debt Management, including active ‘test, measure and improve’ plans across Call Centre and Digital channels
Work with insight and the team to spec systems and build reporting to demonstrate that propositions are delivering optimal return on investment through segmentation and successfully embed a net revenue approach
Define and implement segmented proposition strategies that optimize channel management. Work with Insight and Digital Teams to deliver decisioning capability and firmly embed digital adoption through early life
Define and implement a Q Onboarding/Welcome Journey that reduces early churn and encourages customers to pay their first bill through a ‘best in class’ customer experience, embedding behaviours, engaging, exciting and educating customers on the value of Sky
Support Digital First programme - collaboratively with the Digital team deliver a digital strategy to transform the Early Life customer experience and drive digital channel adoption

246

Senior Marketing Manager, Faculty Resume Examples & Samples

Research and provide market insights on product acceptance, faculty personas, and market surveys
Generate, expand, produce, and distribute communications on product messaging clusters, leveraging the timing of new releases – for general faculty usage and textbook adoption -- to grow the engagement of these influencing/ decision-making communities and increase the sales pipeline in ToFu (Top of the Funnel) and MoFu (Middle of the Funnel)
Manage and/ or support campaign strategies/ planning for lead generation, adoption/ cross-sell, and user engagement
Collaborate effectively with the sales and product organizations, implement a consistent closed-loop process between all groups and strengthen alignment
Communicate and collaborate cross-functionally with marketing teams which are targeting other buyers and segments
Establish, improve, and optimize processes with all stakeholders. Convert manual awareness, consideration, and engagement communications into automated ones
Bachelor’s degree preferred or equivalent work experience
Five plus years marketing experience required with proven web-based B2B marketing expertise
Experience with academic environments, professional societies/ organizations, and publishing beneficial
Experience with process optimization and workflow integration
Strong organization, analytic, verbal, and written communication skills a must
Good interpersonal skills, management experience, and influencing skills

247

Latam Senior Marketing Manager Resume Examples & Samples

Provide the adequate operational marketing support to LATAM countries to develop their business through Country execution Plans and drive the implementation of the annual Business plan in the region
Drive the implementation of processes to obtain/ measure competitive information and integrate competitive analysis into the portfolio business plan
Understand customer and market dynamics and trends in order to provide voice of customers’ unmet needs and translate into Market Analysis for the franchise team
Serve as Key interface with Country commercial teams and coach/train team members in the Region on Fluid Systems marketing as required
Ensure alignment with Clinical/medical strategy (e.g. identify need for clinical registration) as well as with Market Access/GAPP strategy (e.g. reimbursement, coverage, HEOR)
Collaborate closely with the LATAM Management Teams, FS Franchise members, country-level sales, marketing and distributor colleagues to implement tools and programs for use by sales representatives to accelerate profitable revenue growth of FS product portfolio
Assure that specialty / procedure tools and programs are based on insightful market segmentation, targeting and positioning as communicated using the business planning process
Represent LATAM in the FS Franchise’s Product and Therapy Teams (PTT) and assure Franchise branding efforts and tools and programs reflect LATAM VOC market needs
Develop and implement rigorous product launch programs (new launch process ) including appropriate pre-marketing and pre-launch activities to ensure commercial success
Act as a business planning expert to support key country’s development of their Business plans
Manage the discretionary expense budget of the area of responsibility
Degree level education in marketing or business related Science subject
Experience selling single-use or combination capital / single-use products – preferably in critical care environment
Experience marketing professional for at least 5 years - preference in Medical devices including demonstrated success with launching, market penetration and market growth of new products
Demonstrate experience in strategic planning and/or business development in the Medical device sector / Hospital environment
Held a multiple country Role
Experience of working in an international matrix environment
Strong business acumen and very good analytical skills are required, as well as good communication skills
Fluent in English and Spanish (written and spoken)
Ability to travel 50-60%

248

Senior Marketing Manager Resume Examples & Samples

8+ years of business development experience
Expert at identifying and executing successful partnership deals and large scale marketing deals
8+ years structuring and negotiating complex agreements
Expert level of comfort with business models and data analysis
Expertise in ecommerce with deep understanding of affiliate marketing
Web savvy with high degree of comfort working with diverse revenue models
Ability to work in fast-paced environment and resourceful in achieving success in the face of ambiguity while prioritizing and managing multiple responsibilities
Strong oral and written communication skills along with a proven ability to influence others internally and externally
Sound business judgment and strong analytical thinking

249

Senior Marketing Manager Resume Examples & Samples

Gain a deep understanding of our customers
Build and begin executing an ambitious marketing strategy for a major game release
Develop new marketing channels through business development deals
Design and build expanded marketing opportunities with Twitch and the entire Amazon ecosystem
Ensure clear communication and coordination across relevant teams
Conduct product specific business analysis, including forecasting, monitoring, and reporting
BA degree required
5+ years of experience in digital marketing and/or consumer brand marketing with at least 2 years with a leading game publisher
Deep experience with console or PC games as a service marketing, digital publishing, and community management. Demonstrated ability to identify and solve ambiguous problems and, in particular, a history of identifying customer needs and inventing new ways to meet those needs
This manager will be a big thinker who is perpetually focused on the strategy, yet is also tactical and makes sure we have excellent execution
Analytical horsepower to break down complex problems, and a strong will to get stuff done and deliver results
Ability to thrive in a high-energy, fast-paced environment
Ability to communicate vision and drive execution and work across the team

250

Senior Marketing Manager Resume Examples & Samples

Five years of experience operating, managing, and delivering results in a consumer-facing online retail/services marketing or product management role
Proven success in delivering online products and services in a data-driven, high growth environment
Demonstrated ability to manage multiple projects across many different functional teams
Proficiency with SQL, statistics, and website analytics tools

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