Lead Marketing Manager Resume Samples

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C Schuppe

Candace

Schuppe

5091 Josianne Crossing

Houston

+1 (555) 218 8302

5091 Josianne Crossing

Houston

Phone

p +1 (555) 218 8302

Experience Experience

Los Angeles, CA

Lead Marketing Manager

Los Angeles, CA

Murazik Group

Los Angeles, CA

Lead Marketing Manager

Developing and implementing data driven framework to manage, report and forecast on daily, weekly and monthly retention metrics
Work closely and under the direction of the Enterprise Segment Marketing manager to develop initiatives and campaigns to support Enterprise customers
Develop messaging and work with creative teams to plan, staff, and execute event
Work with key vendors on communications development and delivery
Manage Product, Promotional and Revenue Performance
Work with product and engineering teams to cultivate new marketing opportunities and articulate product strategy
Work directly with Marketing team members from other business units within att.com as well as national marketing representatives

Los Angeles, CA

Lead Marketing Manager / Analyst

Los Angeles, CA

Davis, Mayer and Hamill

Los Angeles, CA

Lead Marketing Manager / Analyst

Analyze Segment (Prospects, Customers and Sales Channel) performance and make recommendations to improve key product sales
Develop and report on metrics to support development of recommendations, across marketing and sales
Identify and develop niche/target acquisition opportunities and programs, utilizing data to support and make recommendations
Work on cross-functional teams to launch new products/services
Create, Drive And Maintain Product, Pricing, Positioning and Promotion Strategy
Provide strategies and recommendations based on data/analysis and metrics tracking
Strong use of Microsoft Office products including Power Point and Word, Excel and other modeling software

present

Philadelphia, PA

Senior Lead Marketing Manager

Philadelphia, PA

Walsh-Daniel

present

Philadelphia, PA

Senior Lead Marketing Manager

present

Manage multiple sales tools and programs ensuring alignment with the sales process, measuring the effectiveness and driving improvements
Devise and execute a tactical campaign strategy using the most relevant marketing channels to support direct sellers in generating opportunities
This position will be responsible for supporting program development and execution in relation to acquiring customers and cross selling to current customers
Assist in implementing the marketing programs across all route to markets in Alliances
Performs sensitivity by segment/vertical/etc and analyzes the impact of strategic changes to the business
Domain management & acquisitions
Evaluates effectiveness of strategies, identifies gaps and opportunities, and recommends innovative yet practical improvements

Education Education

Bachelor’s Degree in Marketing

The George Washington University

Bachelor’s Degree in Marketing

Skills Skills

Strong organizational and project management skills, able to plan, meet deadlines, prioritize projects and manage a cross-functional team
Proven ability to drive results
Excellent writing skills
Proficient using Microsoft Office products including Word, Power Point, Excel and Outlook
Team oriented - ability to motivate and work well with diverse, cross-functional teams
Approx 5 years of related experience
Someone who understands multi-channel marketing & is passionate about thinking big
Five or more years marketing experience within relevant industry and/or vertical marketing experience
Team player who has effective soft skills to manage stakeholders across teams
Excited to bring innovative ideas

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15 Lead Marketing Manager resume templates

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Lead Marketing Manager, Mobility Offers Resume Examples & Samples

Represent Marketing for offer and upgrade (device and policy related aspects) system capabilities during business requirements gathering sessions; ensure the broad realm of mobility offer and upgrade eligibility requirements are cared for in design and development
Liaise as key business contact and gatekeeper to all offer and upgrade eligibility related rules and functionality in MRE and offer engine
Liaise with National Marketing teams to drive strategy, definition, and execution on policies
Liaise with field/channels, legal team and leadership teams to solicit input and approvals on policy, process and systematic support for upgrades
Represent Marketing in cross-functional discussions/projects related to upgrade eligibility and associated business solutions
Manage upgrade project/program related documentation as necessary in Share Point and IT project management systems
Participate in testing of system changes for departmental and company-wide changes
Work closely with all levels of the organization in order to determine process improvements related to our offer prioritization platform and governance process
Work collaboratively with all levels of management and provide ongoing status reports to cross functional business partners
Consolidate information and present to senior management in a clear and concise manner
Bachelor’s Degree in Marketing, Business or related field of study
7+ years of Marketing or related, relevant experience (Business Analysis, Project Management, etc.) Strong problem-solving and analytical skills, including a qualitative and quantitative skill set
Ability to learn the business and offer decision platform, become a SME for other cross-functional teams
Experience in creating and documenting business requirements
Leadership qualities, including meeting facilitation, time management, organizational skills and ability to influence others, negotiation skills to get the job done
Demonstrated success managing matrix teams; work effectively with business and technical managers
Experience with public speaking and presentation skills
Occasional travel (up to 10%)

Lead Marketing Manager Resume Examples & Samples

Lead local and national campaign development for new product launches, brand awareness campaigns, national retail efforts and store grand openings
Partner with cross-functional marketing team to develop offer messaging and creative assets. Facilitate creative and legal reviews. Direct agency partners with feedback and business background to inform and influence the work
Resolve escalations and offer coordination needs with Sales Directors
Manage agency relationships
5+ years’ related experience in marketing or telecom industry, creative agency management experience preferred
Demonstrated proficiency developing marketing strategies and positioning
Proficiency with MS Office Suite
Travel as business needs require
Five or more years’ related experience in marketing, advertising, communications, etc
Advertising agency experience
Production experience in digital and broadcast media
Understanding of brand and advertising research methodology
Previous experience working in the retail industry (focus on telecom preferred)
Must possess both outstanding written and oral communication skills
Exceptional organizational and problem solving skills and proven ability to handle multiple tasks
Excellent customer / client service skills
Ability to travel as required (light travel)
Strong strategic development background, including development of plans and presentations
Solid understanding of media planning and current media platforms
Must be proficient using Microsoft Office products including Word, Power Point, Excel and Outlook
Bachelor's degree in marketing, advertising, communications or related discipline
Knowledge of wireless terminology, products, and services
Knowledge of telecommunications industry and terminology
Ability to work with multiple levels of management throughout organization

Lead Marketing Manager, OTT Resume Examples & Samples

Oversee work prioritization, forecasting, scheduling and coordination of resources for projects
Partner with teams across the marketing organization
6+ years’ marketing experience with a subscription-based service
Prior experience with “Over the Top” and digital first marketing
Exceptional organizational and problem solving skills and proven ability to handle multiple projects

Lead Marketing Manager Resume Examples & Samples

Manage the implementation and management of new/existing programs, products and initiatives within the retention team
Support upcoming and future initiatives such as ROI analysis on all campaigns, lead management segmentation and vendor consolidation
Proactively identify improvement opportunities within the sites and develop solutions to improve performance and the customer experience
Create project plans for outbound initiatives and leverage internal (including training, QA, communications, sales ops, Business Intelligence) and external resources (vendor sites) to achieve results
Work closely with retention program management/ business analytics partners to develop planning model for new initiatives and provide appropriate milestone reporting and escalation as required
Partner with training and communications teams to ensure new classes and training programs are well executed and desired results achieved
Proactively provide feedback and identify opportunities to the business unit to improve retention treatment efficiencies within and across lines of business. Develop and implement solutions to address the opportunities
Provide guidance and direction to leadership team and vended sites as it relates to process-related opportunities and change management
Conduct quarterly reviews via a site assessment process to validate/ensure effective interaction between relevant business partners
Identify real and potential problems that impact the vendor sites; provide alternative solutions to mitigate risk and improve performance

Senior Lead Marketing Manager Resume Examples & Samples

Develop product positioning and messaging that differentiates CenturyLink Managed Services portfolio within the market. Work across internal teams including Product Management, Marcom, Field Marketing and Segment Marketing to ensure consistent use of messaging in all internal and external material and marketing programs
Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the portfolio of Managed Services
Product launch – plan the launch of new products/services and releases, and manage the cross-functional implementation of the plan. Work with product management to define the portfolio strategy including rationalization of services, sunset strategies, enhancements, new launches, and partner strategy
Market intelligence – be the expert on buyers and influencers of technology services, how they buy and their buying criteria; be the expert on the competition and how to win against them. Lead market research and customer insight/voice of customer initiatives and use the findings to inform marketing programs/plans
Demand generation – develop the strategy and manage the marketing programs that drive awareness, consideration and demand for the portfolio. Work with Product Management, Field Marketing, Marcom, Analyst Relations, Public Relations and other internal resources to develop and deploy persona-based and vertical targeted content related to service launches, awareness/thought-leadership and demand generation programs
Bachelor’s degree and 8+ years of experience in B2B product/services marketing. 6+ years of experience with Master's Degree
Experience in IT Services/Infrastructure companies
Strong understanding of corporate IT environments and the common technology-related challenges and use cases employed within them, along with the MSP/CSP, ISV and SI markets and trends
Exceptional leadership and execution skills in a complex, matrixed environment with an ability to both define strategy and execute at a tactical level
An innovative thinker who is able to get results from work across functional silos, interface with multiple disciplines within the organization, follow-through on commitments, and communicate a shared vision
Strong written and verbal communicator with excellent presentation skills
Solid understanding of the full marketing mix
Experience building and maintaining relationships with customers, vendors, and partners
Decisive, action-oriented with high energy and integrity
Ability to influence others with your ideas and strategies; and inspire confidence in executives and senior level product and sales management

Senior Lead Marketing Manager Resume Examples & Samples

Develop product positioning and messaging that differentiates CenturyLink Hosting/Cloud Infrastructure Services portfolio within the market. Work across internal teams including Product Management, Marcom, Field Marketing and Segment Marketing to ensure consistent use of messaging in all internal and external material and marketing programs
Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the portfolio of Hosting/Cloud Infrastructure Services
Market intelligence – be the expert on buyers and influencers of Managed Hosting and Cloud services, how they buy and their buying criteria; be the expert on the competition and how to win against them. Lead market research and customer insight/voice of customer initiatives and use the findings to inform marketing programs/plans

Lead Marketing Manager Resume Examples & Samples

This position will be responsible for supporting program development and execution in relation to acquiring HSI customers
The Lead Marketing Manager will interact and drive Go-To-Market (GTM) programs/strategies across various teams which include but not limited to: Marcom, Product, Channel Sales, Targeting, Segment and Operations. This role will require best in class leadership skills, communication skills and the ability to drive/influence cross functional teams effectively
Partner with Marcom team to ensure positioning, placement and creative aligns with GTM strategy and ultimately puts Channel Sales in the best position to convert a lead into a sale
This role will be measured on execution excellence and the ability to react quickly, determine priority and change as the needs of the business change. Optimization of the sales funnel, driving targeting and segmentation strategy and utilizing metrics/reporting to support and confirm the effectiveness of GTM strategies are keys to success
The Lead Marketing Manager will be responsible for driving appropriate measurement from the Analytics Team in order to determine changes, augmentations and repeats of effective programs/strategies
Bachelor’s degree, or equivalent education and experience
6+ years of successful Marketing, Strategy and Program Management experience with Bachelor's Degree; 4+ with a Master's Degree
Experience must encompass background in both online and offline (DM, TV, Radio, print, etc) tactical executions
Must have a financial and results driven focus in decision making and recommendations; with an ability to translate varied data sets into a recommendation that is able to be shared with senior management to influence the business
Strong communication and influencing skills, leadership, analytical and decision making skills; with an ability to present and interact with Directors and Vice Presidents of the corporation
Must be a positive, highly driven and collaborative team player
Ability to be comfortable in an evolving environment while working both independently and collaboratively with limited direction
Strong Excel and PowerPoint skills a must
Ability to travel as business needs require (approx. 5%-15%)
Telecom industry background a plus
Experience in marketing and knowledge of various broadband technologies
Background and familiarity in a heavy Channel Sales (Call Center, Direct/Door-to-Door, Third Party Partner, Website, etc) environment

Senior Lead Marketing Manager Resume Examples & Samples

Develop product positioning and messaging that differentiates CenturyLink services and consulting domain expertise within the market. Work across internal teams including Product Management, Marcom, Field Marketing and Segment Marketing to ensure consistent use of messaging in all internal and external material and marketing programs
Sales enablement – communicate the value proposition of the products/services to the sales team and develop the sales tools that support the selling process of the portfolio of consulting, security and IT services
Market intelligence – be the expert on buyers and influencers of technology-related products and services, how they buy and their buying criteria; be the expert on the competition and how to win against them. Lead market research and customer insight/voice of customer initiatives and use the findings to inform marketing programs/plans
Significant experience with an IT services/infrastructure company
Specific previous experience marketing consulting services

Lead Marketing Manager Resume Examples & Samples

Approx 5 years of related experience
Degree; MBA preferrred
Fluency in English & Arabic
Hard working
Multi-tasker, driven by targets
Excited to bring innovative ideas
Team player who has effective soft skills to manage stakeholders across teams
Someone who understands multi-channel marketing & is passionate about thinking big
Languages: Fluency in and English are a MUST!

Senior Lead Marketing Manager Resume Examples & Samples

Organic traffic growth
Search engine & MOZ scoring
Site-wide content counsel for keywords and search opportunity
Administer & update search engine programs
Best practices in website architecture (domains, URLS, navigations structures, etc.)
URL schema and strategy ownership (incl execution)
International organic growth & URL strategy ownership (incl execution)
Domain management & acquisitions
Global/ecosystem redirects & vanity URL ownership
Key team member on international/translations management
Website content support, to include AEM content management
Regular & Ad Hoc traffic & behavior reporting support and analytics
Regular keyword/term research & reporting
Violation Error/Broken Link Reporting and Fixing
Guidance to social team & blog team for best practice integrations
Subject matter expertise to include current events & operational trends
Regular link checking
Referral traffic support (back linking)
Traffic/behavior/onsite troubleshooting & problem solving
Assistance with paid campaign execution & analysis
Assistance, growth into deeper technical & behavioral analytics
8+ years of experience in Marketing
Search Engine Marketing (SEM) and Search Engine Optimization (SEO) (Corporate/In-house experience preferred)
Experience with Enterprise level SEO tools such as Conductor SearchLight, BrightEdge, SEMRush…etc
Knowledgeable of cloud, colocation, managed services, hybrid-it, it security, it consulting and other IT related services
Proficient in HTML / CSS
Strong understanding of International SEO, specifically in Australia, Canada, Germany, Hong Kong Singapore and Japan
Experience creating onsite Technical SEO assessments and implementation guidelines
Experience with website analysis using a variety of tools including Google Analytics & Adobe Analytics as well as internal reporting tools
Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc.)
Proficiency in MS Excel, PowerPoint, and Word

Lead Marketing Manager Resume Examples & Samples

Responsible for data and reporting to leadership with offers, landing pages, titles, marquees, pricing, promotions and re-mail
Responsible for providing, understanding and supporting optimization business cases and tests centered around key business metrics such as conversion, gross orders/sales, customer satisfaction, lead generation, lead nurture and churn for new, return and existing customers
Lead organization in standardization & governance best practices for better data quality
Lead organization in enablement across all Adobe tools, and general data mapping strategies
Work directly with Marketing team members from other business units within att.com as well as national marketing representatives
Support A/B Testing team with data, recommendations, and consulting focused on conversion, retention, content consumption
Identify trends and insights, and assist partner teams optimize spend, messaging and customer experience based on insights
Collaborates closely with agencies and other partner vendors to deliver data to support quality and effective marketing campaigns
Partners closely with cross-functional Development teams to discuss and define tagging strategy, implementation, QA, validation, and investigation
Expert in Adobe Analytics suite of tools (Reports, Workspaces, Warehouse, Workbench, AdHoc, Report Builder)
Experience with Adobe DTM rules writing, publishing, QA, and validation
7+ years of digital marketing and analytics experience
Experience with Heat Mapping tools such as CrazyEgg, Tealeaf, SessionCam, etc
Experience with Adobe Target analytics and testing creation
Expert in Excel, and PowerPoint
Excellent interpersonal and teamwork skills to work effectively across a multi-organization structure
Proficiency in Business Objects, Tableau, WebTrends
3+ years in Telecommunications Industry
3+ years B2B marketing and analytics
Understanding of email metrics and campaigns
Working knowledge of Adobe tools AEM, and AAM
Understanding of all digital campaign types, campaign development, and results tracking and analysis
Knowledgeable about Online Marketing Tactics: SEO, SEM, Email, Social, Display, Re-Targeting
Working knowledge of Ad Serving tool DoubleClick and how applied using DTM
Specific experience writing business requirements and business cases for Adobe tagging and Campaign tagging
Experience with Adobe tagging implementation and integration
Knowledge of web development processes and technology

Lead Marketing Manager Resume Examples & Samples

Develop and implement business strategies and frameworks that align to and support the profitable growth of the Enterprise segment
Develop acquisition and retention programs that align to overall segment strategies
Interact and drive programs across marketing, product, and sales support functions through strong leadership and effective communication
Understand the competitive landscape and be able to apply this information to the strategies and programs being created for the segment
Be able to react quickly, determine priority, and change as the needs of the business change
Ensure results are available for all programs and use these results to determine program changes, augmentations and continuations
Work closely and under the direction of the Enterprise Segment Marketing manager to develop initiatives and campaigns to support Enterprise customers
6+ years of successful Marketing, Strategy and Program Management experience
Experience must encompass background in both online and offline marketing tactics
Must have a financial and results driven focus in decision making with an ability to translate varied data sets into a recommendation that is able to be shared with senior management to influence the business
Ability to interact and drive programs/strategies across various teams
Must be a strong leader with effective communication skills
Must be able to present and interact with the senior leadership
Ability to react quickly, determine priority, and change as the needs of the business change
Must be comfortable in an evolving environment while working both independently and collaboratively with limited direction
Telecom industry background

Senior Lead Marketing Manager Resume Examples & Samples

This position will be responsible for supporting program development and execution in relation to acquiring customers and cross selling to current customers
The Segment Marketing Lead Analyst will interact and drive programs across all marketing, product and sales support functions, requiring leadership skills, communication skills and the ability to drive cross functional teams effectively
Be the advocate and knowledge source to drive customer requirements and initiatives to grow revenue specific to the Large Enterprise and Federal Sector client base. Members of this team will coordinate across Product Management, Strategic Pricing, Channel Marketing, Database Marketing, Sales Support, Sales Directors, Sales Operations and Go-To-Market teams to drive segment-specific initiatives
This role will be measured on execution excellence and the ability to react quickly, determine priority and change as the needs of the business change. Driving leads, prospecting programs, funnel growth and closed opportunities are keys to success
Responsible for driving appropriate measurement from the Marcom and Marketing Operations team in order to determine changes, augmentations and repeats of effective programs
Reports to the Manager of Federal and Solution Overlay Team
Bachelor's Degree and 8+ years of successful Marketing, Sales, or Program Management experience; 6+ years with Master's
Must be data driven in decision making and recommendations; with an ability to translate raw or spotty data into a recommendation that is able to be shared with senior management to influence the business
Strong communication skills, leadership, analytical and decision making skills; with an ability to present and interact with Vice Presidents of the corporation
Must be highly driven, competitive and lead by example
Need to be flexible enough to play multiple positions, if needed
Strong Excel , SQL and PowerPoint skills a must
Ability to align resources to develop compelling business cases and value proposition
Must possess the ability to recognize business needs within varying organizations
Established relationships with key decision-makers within each key market segment
Telecom and /or hosting/IT Services background a plus

Lead Marketing Manager Resume Examples & Samples

Conduct market research and understand content marketing trends
Manage a wide range of content and messaging activities across many cross-functional teams
Develop messaging and work with creative teams to plan, staff, and execute event
Effectively document marketing needs for ATT.com and other campaign web sites
Evaluate impact on strategic marketing planning objectives and strategies
Excellent writing skills and ability to create messaging for business solution portfolios
Contribute to the development of new principles and concepts
Work with product and engineering teams to cultivate new marketing opportunities and articulate product strategy
Build and track marketing metrics and campaign performance objectives
Collaborate efficiently across teams
Five or more years marketing experience within relevant industry and/or vertical marketing experience
Team oriented - ability to motivate and work well with diverse, cross-functional teams
Strong organizational and project management skills, able to plan, meet deadlines, prioritize projects and manage a cross-functional team
Proficient using Microsoft Office products including Word, Power Point, Excel and Outlook
Experience with creative direction

Lead Marketing Manager Resume Examples & Samples

Defining and executing on AT&Ts free content strategy (front porch)
Continually refining AT&T’s approach to free content related to Ad Sales revenue and upgrading marketing including refinement to approaches and algorithms that drive better customer engagement with the video platform
Conceiving and executing content strategies and partnerships with video producers

Senior Lead Marketing Manager Resume Examples & Samples

Responsible for Small Business Acquisition including Small Business Products Portfolio, Offers, Competitive Response and Programs
Performs sensitivity by segment/vertical/etc and analyzes the impact of strategic changes to the business
Builds the necessary data, tools, and infrastructure to understand strategic effectiveness and to increase the organization’s competencies
Identify problems and seek solutions, review current strategy, assess the pros and cons of possible strategies, and identify and outline objectives
Work cross functional with a team of finance and marketing professionals accountable for the development and execution of pricing & business strategies to maximize the company’s profitability
Evaluates effectiveness of strategies, identifies gaps and opportunities, and recommends innovative yet practical improvements
Leads projects for partnerships, programs/campaigns, and new product or service offerings, that optimally align strategy with value to drive revenue, customer retention, profit, etc
Analyze consumer profitability and portfolio performance, ensuring optimal acquisition and retention strategy across all markets, transaction types, and customer segments
Organizes and guides internal and external research to support decisions
Tracks the impact of changes, retention, & promotional activity on profitability and customer lifetime value
Maintains/enhances profitability models used to manage subscriber profitability
Supports/drives projects to improve network capability
Drives culture change activities directing focus towards maximizing customer lifetime value
Act with a sense of urgency
Ability to understand detail as well as see the big picture
Ability to personally drive projects and objectives to completion
Ability to understand and develop financial concepts/models
Trend analysis, data analysis and managing trials and tests
Bachelor's Degree in Marketing, Finance, Economics, Business, Accounting or Statistics
8+ years Finance, Marketing, Statistics, Economics or other related experience
Experience presenting to executives
MS Office proficiency: specifically Strong in Excel and PowerPoint
Consulting experience
Telecom background
Economics/statistics knowledge

Lead Marketing Manager Resume Examples & Samples

Defining and operationalizing optimal proactive and reactive retention and winback offers balancing save rates and ROI
Driving strategy and execution of lifecycle marketing to onboard, retain, build loyalty, and to increase lifetime value by engaging customers utilizing data driven, personalized, targeted and relevant marketing at every stage
Developing and implementing data driven framework to manage, report and forecast on daily, weekly and monthly retention metrics
Communication skills with ability to address business, marketing and technical audiences

Lead Marketing Manager Resume Examples & Samples

Manage Product, Promotional and Revenue Performance
Develop Strategy for Strategic Product Solutions and Customer Purchase Lifecycle
Build Small Business Product Value Proposition, Pricing, Positioning and Promotions
Drive development and execution of marketing programs and campaigns
Monitor current programs and make modifications when needed
Work with key vendors on communications development and delivery
Work with cross-functional teams to communicate and drive alignment with Small Business strategic goals and execution
Manage several tasks and priorities simultaneously under tight time frames
Manage Ad/Promo budget, as needed, on a project by project basis
Experience aggregating decentralized data / information into rational business analysis of performance
Strong project management skills from conception through completion
Able to review and make data supported conclusions regarding the performance and opportunities of the business
Ability to manage key tools, dashboards, and business assumptions across a multitude of product lines and market trends (Example metrics: penetration, close rate, ARPU, sales distribution, churn and other internal and external competitive benchmarks)
Able to build and maintain positive working relationships with key members of other internal groups

Senior Lead Marketing Manager Resume Examples & Samples

Devise and execute a tactical campaign strategy using the most relevant marketing channels to support direct sellers in generating opportunities
Manage multiple sales tools and programs ensuring alignment with the sales process, measuring the effectiveness and driving improvements
Monitor and measure marketing campaigns and tools to increase their effectiveness
Assist in implementing the marketing programs across all route to markets in Alliances
Bachelor's Degree and 8+ years relevant experience
Experience in B2B technology
MS Office proficiency

Lead Marketing Manager, OEM Resume Examples & Samples

Manage review and approval of all OEM’s inclusive jobs submitted through the AT&T brand site
Work with 15+ internal groups on launch plans and creative updates tied to launch
Manage merchandising execution for all retail locations for OEM specific products
Manage ongoing maintenance of the OEM fixtures
Ability to manage multiple projects under tight timelines
5 or more years of marketing/advertising experience
Expertise in Microsoft Office products
A strong understanding of our brand principles and how we integrate third party brands

Lead Marketing Manager, Channel Marketing Resume Examples & Samples

Manage and develop the consumer offer portfolio for a product or set of products including integrated bundles
Develop operational path to execute offers and ad hoc care processes
Support special channel offer needs from multiple internal clients
Manage multiple priority initiatives simultaneously in an efficient, effective manner
Interface with Product, Operations, Pricing, Channels, Advertising and Competitive Intelligence teams and others as needed to translate consumer needs into a superior and differentiated promotional strategy
Provide analytic expertise and conceptual thought leadership in support of AT&T's consumer offer strategy development
Drive development of executive offer performance reporting on new offers
Excellent project management skills and the desire to conquer deadlines
Proficient using Microsoft products including Word, Power Point, Excel, Visio and Project
Bachelor’s Degree in Marketing, Communications, Administration or Business

Lead Marketing Manager / Analyst Resume Examples & Samples

Understanding of market opportunity, market penetration, sales rates and competitive situation to drive changes in marketing, segment and channel strategy and programs
Provide strategies and recommendations based on data/analysis and metrics tracking
Work on cross-functional teams to launch new products/services
Job Responsibilities
Develop and report on metrics to support development of recommendations, across marketing and sales
Utilize metrics and reporting to support Go-To-Market Strategies across the target audience(s)
Create, Drive And Maintain Product, Pricing, Positioning and Promotion Strategy
Identify and develop niche/target acquisition opportunities and programs, utilizing data to support and make recommendations
Analyze Segment (Prospects, Customers and Sales Channel) performance and make recommendations to improve key product sales
Bachelor’s degree in Business, Economics, Accounting or Math and a minimum of 6 years of professional work experience
Strong background in marketing strategy with significant knowledge and experience with analysis/reporting/process
Strong use of Microsoft Office products including Power Point and Word, Excel and other modeling software
Strong knowledge of Salesforce or CRM Tools
Ability to work with ambiguous direction while driving programs forward to meet tight timelines and aggressive objectives
Federal and Hybrid IT experience

Lead Marketing Manager Resume Examples & Samples

Bachelor's degree or equivalent education and relevant experience
6+ years related experience
Background in customer lifecycle mgmt,CRM, and/or consumer services marketing
Proven experience in data analysis and driving data-driven business solutions

Lead Marketing Manager Resume Examples & Samples

Experience managing and directing marketing budgets and delivering results
Proven experience analyzing data to drive business decisions
Effective and confident written and verbal communication skills, with the ability to communicate with senior leadership within the organization

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