Insights Associate Resume Samples

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A Langosh

Ashleigh

Langosh

6681 Kovacek Gardens

New York

+1 (555) 598 8516

6681 Kovacek Gardens

New York

Phone

p +1 (555) 598 8516

Experience Experience

Phoenix, AZ

Consumer Insights Associate

Phoenix, AZ

Haag Inc

Phoenix, AZ

Consumer Insights Associate

Work with Consumer Insights Manager and Product Development to define timeline and scope of projects
Assist head of customer insights on ongoing brand research
Monitor and analyze ongoing competitive, creative and business performance to inform Brand Marketing strategy and advertising
Own event feedback, including NPS, by developing, executing and analyzing all post event surveys, globally
Track market and competitor news and develop monthly newsletter for dissemination across the company
Under guidance of Senior Brand Manager, own and oversee all aspects of Brand and Communications analytics and reporting
Continue to develop in-depth knowledge of survey technologies in order to maximize completing rates and feedback

Dallas, TX

Consumer Insights Associate Manager

Dallas, TX

Homenick-Turner

Dallas, TX

Consumer Insights Associate Manager

Work collaboratively and cross-functionally to contribute to Away from Home (AFH) Innovation and idea/funnel management in beverages
Frame and re-frame business questions from internal and external clients, gaining alignment to ensure the right questions are being asked and addressed
Manage supplier selection and work flow to ensure cost efficient, accurate, and timely completion of projects
Participate in the development and management of the custom research budget. Monitor research spending for assigned businesses
Present learning and insights, both internally & externally as a basis for strategic decision making
Lead beverage trends and foresight work to establish repository of data analysis to preempt the "next big thing" in beverages
Design and execute research learning agendas against business objectives; manage supplier selection, activity and work flow to ensure cost-efficient, accurate and timely project completion

present

Chicago, IL

Senior Insights Associate

Chicago, IL

Cummings-Nikolaus

present

Chicago, IL

Senior Insights Associate

present

Serve as catalyst for insights-based front end innovation, working with a flexible suite of i2i methods and tools
Guide cross-functional teams from across the 3M CBG organization through the i2i process. Leverage knowledge and expertise from a diverse group of stakeholders to drive strategy
Collaborate with cross-functional teams to design comprehensive exercises to immerse teams in foundational learnings (Understand phase) and build consumer empathy (Empathize phase)
Serve as primary Project Manager for assigned projects, providing divisional client support, and managing all logistics from initial scoping to final handoff, including supporting projects as they move through the NPI gate process
Managing all details and logistics of ethnographic research: screener development, discussion guide, respondent homework, travel, consumer video production, and vendor management
Create key empathy transfer tools to communicate to upper management the consumer insights collected during Ethnography
Create final Opportunity Map and write Opportunity Area Briefs

Education Education

Bachelor’s Degree in Business

Loyola University Chicago

Bachelor’s Degree in Business

Skills Skills

Strong qualitative & quantitative skill sets
Proficiency in Microsoft Excel & PowerPoint
Demonstration of an inherent curiosity, a passion for insights, and a drive for results
Unique experiences that demonstrate creative thinking and a passion for Insights (welcomed)
Involvement in at least one extracurricular activity
Potential work locations include
Chicago, IL
Dallas, TX
Purchase/White Plains, NY

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Business Insights Associate Resume Examples & Samples

Use data to identify market and product trends and insights proactively surfacing opportunities
Conduct revenue analysis to identify trends and factors of growth
Provide deep analytic support and business context to identify and drive critical growth initiatives
Monitor forecasts and benchmark performance while understanding the sources of deviation
Influence outcomes and decisions (not just report on analytics)
Provide feedback on product strategy, including segmentation, marketing communication, and launch plans
Autonomously handle ad-hoc requests from the business

Insights Associate Resume Examples & Samples

Create automated reports and dashboards leveraging several different digital data sets to communicate the performance and benchmarking of digital properties
Provide ongoing analysis, insights and recommendations to various teams utilizing data, research and best practices from websites, mobile websites and other digital media to improve performance against digital goals and objectives
Generate regular campaign reports to drive on-going improvements while the campaign is in-flight as well as comprehensive wrap up reports that indicate level of success, learnings and recommendations
Create ad hoc reports and analysis as required in a timely manner
Work with various teams to ensure accurate tagging for new site releases as well as continuously debug, optimize, and enhance existing implementation. Help identify gaps in the data capture strategy(tools, server calls, automation, parameter tracking, etc.) and collaboratively implement enhancements
Educate and train internal users on how to use analytics tools and understand data and reports
Help document and educate other teams on the digital tracking capabilities, reports and processes
Monitor the competitive environment, as needed, to provide updates on key competitors; flag and analyze the performance of new entrants
Experience in web analytics working with standard clickstream analysis tools
Working knowledge of Adobe (Omniture), Flurry
Knowledge of Microsoft Excel (e.g., spreadsheet formatting, pivot tables, graphs, vlookups) required
Strong ability to translate, communicate and distill statistics and metrics into a digestible, actionable framework
Ability to conceive projects and execute based on open business/analysis questions with limited direction
Able to work with large sets of data from a variety of sources
Detailed oriented with an interest in reviewing data to identify emerging trends, results and critical outcomes
Demonstrated aptitude in developing data-based strategic and tactical recommendations
Skilled at solving problems and answering questions using data and analysis
Knowledge of digital properties, strategy, marketing, SEO/SEM, social media, paid media
Strong written and verbal communication skills with the ability to present information in an engaging and comprehensive manner
Ability to influence and build relationships quickly and to work collaboratively across a number of departments and teams
Able to manage multiple priorities in an ever changing environment and meet deadlines

Consumer Insights Associate Resume Examples & Samples

Collaborate with Brand, Product Development and Partner Care teams to complete research needs
Support marketing research initiatives related to product development and product management, including creating project-specific surveys; using interviews and observation to acquire data; developing and maintaining reports; building and maintaining a database of research participants; recording, tracking and reporting on project progress
Work with Consumer Insights Manager and Product Development to define timeline and scope of projects
Continue to develop in-depth knowledge of survey technologies in order to maximize completing rates and feedback

Consumer Insights Associate Resume Examples & Samples

Own event feedback, including NPS, by developing, executing and analyzing all post event surveys, globally
Work across product, marketing and operations to synthesize feedback and develop actionable takeaways for all teams
Track, understand and aggregate “voice of customer” across all channels including customer service and social media; serve as the liaison with all customer-facing teams to collect insights, identify pain points and prioritize for action plans
Maintain and share VOC monthly dashboard that tracks trends, sentiment and feedback from all customer channels, include positive and negative feedback/trends
Track market and competitor news and develop monthly newsletter for dissemination across the company
Assist head of customer insights on ongoing brand research
2-3 years’ experience in consulting, marketing, consumer insights or finance
Experience in consumer insights/research strongly preferred

Digital Insights Associate Resume Examples & Samples

Serve as lead video content and product analyst, distilling behavioral and competitive data into audience insights
Facilitate business decision making with quantitative opportunity and risk assessment leveraging internal and syndicated research
Provide clear and concise written summaries of complex data sets
Create and productize data-driven tools to identify learning opportunities for the editorial team
Manage analytics project lifecycle including: defining requirements, deliverables, project tasks, testing plan, and KPIs
Report and analyze distribution performance on both partner and social platforms
Develop process improvements, analytical frameworks, conduct trainings, mentor and continually strive to improve overall contributions to the business
Bring an insatiable curiosity to the table, understanding key business drivers, competitive environment, opportunities, trends, and operating metrics
Excellent oral and written communication skills including the ability to communicate effectively with both technical and non-technical stakeholders
Experience in or passion for media and online video or a similar environment
Distinctive problem-solving and analytic skills with high degree of analytical rigor, including the ability to work with other team members to frame problems, structure analysis, and drive to implementation
Working knowledge of SQL, SAS and Predictive Modeling (data mining skills required)
Advanced Microsoft Excel skills including pivot tables, macros, and v-lookups
Four-year degree (B.A., B.S.) from an accredited college or university, in Business, Statistics, Applied Mathematics, Economics or a related field
5+ years of professional experience in marketing analytics, business analytics or comparable analytics position which included developing and implementing reporting tools
Understanding of quantitative research methodologies, survey design and analysis preferred
Knowledge of Adobe Analytics (implementations & reporting), DOMO, Google Analytics, ComScore, Nielsen, Insight Express or Foresee preferred
Must be proficient in Excel and PowerPoint
Interested candidates must submit a resume/CV through www.nbcunicareers.com to be considered
Must be willing to work in New York, NY
Familiarity with video product technology a strong plus
Candidates must be passionate, driven, a self-starter; enthusiastic with an upbeat attitude
Comfortable communicating at all levels within the organization with solid written and verbal communication skills
Exhibit strong organizational skills, high level of attention to detail
Team player with the ability to take on different assignments/projects promptly
Demonstrates ability to establish and maintain relationships

Vertical Insights Associate Resume Examples & Samples

Develop and project manage internal vertical insights products to showcase trends among Facebook users
Collaborate with the Facebook IQ editorial team to create features for external release
Maintain knowledge of important market trends
Work with global and cross-functional counterparts, Corporate Communications and Internal Communications to ensure adoption and success of solutions

Senior Insights Associate Resume Examples & Samples

Serve as catalyst for insights-based front end innovation, working with a flexible suite of i2i methods and tools
Guide cross-functional teams from across the 3M CBG organization through the i2i process. Leverage knowledge and expertise from a diverse group of stakeholders to drive strategy
Frame up business concerns and key questions into a comprehensive scoping document and actionable research plan, gaining alignment from cross-functional team and senior leadership and project sponsors
Collaborate with cross-functional teams to design comprehensive exercises to immerse teams in foundational learnings (Understand phase) and build consumer empathy (Empathize phase)
Serve as primary Project Manager for assigned projects, providing divisional client support, and managing all logistics from initial scoping to final handoff, including supporting projects as they move through the NPI gate process
Managing all details and logistics of ethnographic research: screener development, discussion guide, respondent homework, travel, consumer video production, and vendor management
Write all facilitation guides and presentations and co-facilitate all group sessions, including Understanding, Empathize, Mapping, and Ideation sessions
Create key empathy transfer tools to communicate to upper management the consumer insights collected during Ethnography
Create final Opportunity Map and write Opportunity Area Briefs
Design Opportunity Area prioritization activities in order to help teams identify strong market Opportunity Areas to ideate against
Lead the development of precepts, concepts, protocepts, and prototypes and develop testing plans, enabling seamless transition from blue sky to precept to prototype to validated concept
Ensure thorough knowledge management/documentation of all exercises & outcomes
Lead the development of team SharePoint site and related deliverable communications vehicles
Benchmark CPG companies & Innovation vendors for best practices. Experiment with cutting edge exercises to keep the 3M NPI process relevant & forward-looking
Continually explore and experiment with new methods and deliverables to augment current innovation best practices, evolve i2i, and create a flexible suite of FEI/i2i methods and tools
Collaborate with other 3M innovation teams to share and leverage best practices across the enterprise
Partner with the Shopper Insights Leader to strengthen 3M’s competitive position with key retail partners
Introduce & onboard CBG Trends resources, spearhead trends pilots within the divisions, and help extend trends globally to impact business strategy and product development
Support and lead ongoing training and development around insights and human centered design best practices
Lead the development of a wide range of insights and human centered design visualization tools and frameworks (e.g. sketches and mock-ups, process workflows, storyboards, empathy transfer videos.)
Minimum of five (5) combined years of insights and/or design research experience
Human-centered design and innovation experience
Group session facilitation experience
Previous experience working at or with 3M
Trends and foresighting experience
Ideation experience, including facilitation
Superior Microsoft Office & PowerPoint skills
Adobe Creative Suite skills
Video production knowledge
Skilled in many types of NPI research (e.g., idea generation, concept testing, packaging, message testing, pricing, positioning, customer segmentation, brand, customer satisfaction/ loyalty, conjoint )

Consumer Insights Associate Manager Resume Examples & Samples

Work collaboratively and cross-functionally to contribute to Away from Home (AFH) Innovation and idea/funnel management in beverages
Frame and re-frame business questions from internal and external clients, gaining alignment to ensure the right questions are being asked and addressed
Design research and learning plans against business objectives; managing project timelines, deliverables, and budget, as assigned and with input from the Director of Insights
Manage supplier selection and work flow to ensure cost efficient, accurate, and timely completion of projects
Participate in the development and management of the custom research budget. Monitor research spending for assigned businesses
Present learning and insights, both internally & externally as a basis for strategic decision making
Lead beverage trends and foresight work to establish repository of data analysis to preempt the "next big thing" in beverages
Through partnering with broader Insights organization, leverage multiple data sources (i.e. NPD CREST, Technomic, etc.) to monitor/diagnose the channel/categories and address business issues and information needs
A minimum of 3 years prior Marketing and/or Consumer Research experience
Prior experience with qualitative and quantitative research techniques and methodologies
Must be able to translate consumer research to actionable insights in order to address business challenges
Is important the individual be well versed in research methodologies and possesses the ability to apply research to address business challenges
Ability to influence within a highly matrixed global environment
Strong initiative and results orientation

Consumer Insights Associate Manager Resume Examples & Samples

Design and execute research learning agendas against business objectives; manage supplier selection, activity and work flow to ensure cost-efficient, accurate and timely project completion
Deliver actionable insights that are clear, relevant and impactful as a basis for strategic decision making
Provide guidance to brand team and identify key business issues and opportunities in order to influence marketing strategies and objectives
Incorporate consumer-based insights into all marketing initiatives, including communication, activation and innovation, as well as annual and strategic business planning
Through partnering with the Advanced Analytics team, leverage syndicated data sources (i.e. IRI scanner and panel data, etc.) to help monitor and diagnose the brand/category and address business issues and information needs
Collaborate and partner closely with cross-functional teams including, but not limited to, Food Service, Global, Shopper, Business Development and R&D on key strategic initiatives
Demonstrate a curiosity and passion for insights, and a drive for results. The ideal candidate is insatiably curious and always asks, 'why?'
Ability to connect the dots across multiple data sources and triangulate learning to deliver connected, compelling and actionable insights that drive the business forward
Passionate storyteller with excellent written and oral communication skills, and the ability to influence and drive business decisions within a highly-matrixed global organization
Proactive self-starter who is a results-oriented strategic thinker and demonstrates a bias for action with a can-do approach to work
Team player with the ability to excel in an agile, collaborative, ambiguous environment while working with a significant amount of autonomy
Expert in a broad range of qualitative and quantitative research techniques, with the ability to distill and apply actionable insights to drive business impact
Experience interpreting and applying syndicated data, such as IRI/Nielsen scanner and panel data
Strong initiative and results-driven orientation
Excellent collaboration and teamwork skills
Ability to communicate, collaborate, and influence effectively with all levels of management
Minimum 5 years of experience in Consumer Insights, Research or Brand Strategy
Consumer Packaged Goods strongly preferred
Minimum Bachelor's Degree

Insights Associate Manager Latam Resume Examples & Samples

75% Consumer / Shopper Marketing Programming – Development & Execution
Partnering with marketing, sales and other stakeholder to identify research needs and execute studies accordingly
Become an expert in all consumer/ shopper segments and provide insights on an ongoing basis
25% Ad Hoc Projects
Present findings/ key learnings to Sales and Marketing teams with recommendations on how to best leverage learnings in decision-making
Drive action from these learnings through work sessions and sharing learning on current shopper needs and trends
In addition to the the key duties associated with the role, the SIM will lead certain assigned responsibilities to support the overall objectives of Consumer Insights organization. Examples include U&A studies, tracking studies involvement and other consumer adhoc
Advanced English proficiency preferred
4-5 total years experience in Consumer & Shopper Insights research studies
Understanding of Multicategory & Multibrand Matrix organizations
Fast Moving Consumer Goods Experience preferred

Pepsico Category Manager & Insights Associate Resume Examples & Samples

Collaborate with our Sales and Shopper Marketing organizations achieve key business objectives
Address key business issues or strategic opportunities (shopper, brand or category focused)
Be completing their final year of undergraduate studies
Hold a Bachelor's degree prior to the intended full time start date
Be 21 years of age or older

Consumer Insights Associate Manager Resume Examples & Samples

Working across functions to leverage expertise to propose well-grounded solutions (e.g. marketing, analytics, and research vendors)
Developing compelling narratives to drive insight led recommendations to the business teams
Gaining a holistic understanding and appreciation for the consumer (needs, wants, and desires)
Currently pursuing an MBA degree in: Marketing or Business (other related concentrations will be considered)
Involvement in at least one extracurricular activity
Prior knowledge and/or experience with a consumer packaged goods corporation (strongly preferred)
Unique experiences that demonstrate creative thinking and a passion for Insights (welcomed)
Strong qualitative & quantitative skill sets
Proficiency in Microsoft Excel & PowerPoint
Prior knowledge and/or experience with a consumer packaged goods, consulting, or Insights role (strongly preferred)
Demonstration of an inherent curiosity, a passion for insights, and a drive for results
Potential work locations include
Chicago, IL
Dallas, TX
Purchase/White Plains, NY
Be completing their final year of graduate (MBA) studies
Hold MBA degree prior to the intended full time start date
Have a minimum GPA of 3.0
Include GPA (unless your school has a non-disclosure policy,) GMAT scores, and first location preference on your submitted resume
Be eligible to work in United States without work authorization sponsorship now or anytime in the future
Pass a drug screen and background investigation

Consumer Insights Associate Manager Resume Examples & Samples

Work collaboratively and cross-functionally to contribute to AFH Channel Activation, Innovation, and Executional plans to drive beverage, food, and snack growth
Partner with sales and customer marketing teams to develop consumer driven/fact based support to drive key initiatives or sell in of new products; leveraging primary and secondary data sources
Partner with AFH Channel Strategy team to ground all phases of PepsiCo's strategic planning process in consumer driven insights
Present to and liaise with key internal and external clients to ensure development of insights led plans
Design research and learning plans against business objectives; managing project timelines, deliverables, and budget, as assigned; and with input from the Director
Participate in the development and management of the custom research budget. Monitor research spending for assigned projects
Support AFH Insights center of excellence via engagement with knowledge management portal, development/publication of curated content, best practice sharing
Minimum Bachelor's Degree, Masters or MBA preferred
Experience with syndicated data (NPD CREST, IRI/Nielsen) ideally experience interpreting and applying
Experience with a broad range of qualitative and quantitative research techniques
Understanding of how to turn insights into action
Clear communicator, who is able to deliver insights in an engaging, fresh, and impactful manner
A team player, who thrives on working collaboratively with cross-functional partners, in a matrixed environment
Strategic thinking and creative problem solving
Strong consumer advocate and ability to influence decisions
5+ years of experience in an insights, market research, category management, competitive intelligence, or other similar function with demonstrated ability to manage in a complex environment with multiple constituencies
CPG or Foodservice experience
Must be willing and able to travel 10% of the time

Forecasting & Market Insights Associate Resume Examples & Samples

Updating models on a quarterly basis to report on performance and to provide input to the supply chain
Reporting performance against the forecast on a monthly basis to enable the business to make appropriate adjustments to resourcing and strategy
Participating in the tracking of performance and the creation and review of monthly scorecards that are used to make strategic recommendations
Working with regional Market Research to facilitate Canadian participation in regional market research projects and work with the suppliers to ensure that local standard operating procedures are followed and market research reports are delivered to the brand teams
Assisting the team in understanding market dynamics and apply to forecasts and overall brand strategy through synthesis of secondary and primary market research
Gaining a detailed knowledge of the Canadian competitive environment within the therapeutic areas that our brands compete. This includes understanding the relative position in the marketplace, competitive performance, new brand uptake, timing of potential new brands and the impact on our forecast
Previous market research experience
Ideally brand marketing and or sales experience
Bilingual (French and English)
Previous experience in the autoimmune disease areas
MBA or other relevant post graduate degree

Consumer Product Insights Associate Resume Examples & Samples

Responsibility Set – CPI Technologist:Controls the “conceptually feasible” state of projects. Key ley liaison to Category R&D and OI to understand the historical and technical landscape of a project (i.e. what has been done - researched and/or launched - in the past, safety/regulatory challenges, current and potential future technologies, etc.). Responsible for ensuring CPI research builds on our history and delivers meaningful, actionable and unique propositions to the project stakeholders. Supports/leads prototyping
Experience within FMCG or consumer health companies in product categories where consumer science makes up an important part of product development OR experience in a consultancy where product innovation for FMCG or consumer durable goods was a core focus
Strong experience and background in Technology innovation, product invention, and/or product development
Able to effectively translate technology opportunities into winning consumer propositions. The drive to take an idea from conception through to realization
Experience in insight generation and deep consumer understanding, consumer segmentation and concept development amongst others
Ability to integrate sensory and consumer methods into research plans, integrate data and draw conclusions that could generate motivating concepts in line with brand strategy
Experience presenting to small/medium groups (<20) and senior management
A genuine and demonstrated interest in early product innovation/development within consumer packaged goods industries
An excellent team player, willingness to become part of a very close knit team and work in collaborative fashion with team members
Must be self-motivated, a natural leader and ambitious
Degree level in a technical, design or psychological discipline and/or industry qualification in market research / consumer science disciplines

Consumer Product Insights Associate Resume Examples & Samples

CPI (pre-feasibility) – small co-located product innovation teams focusing on the identification of product insights for pre-feasibility brief projects
CPI Co-Development – a global network of consumer centric innovation specialists who support product attribute insights for briefed development projects
CPI Innovation practices – a strategic role challenged with the identification, trial and adoption of new tools of innovation for CPI and the broader R&D community
BS/BA degree in a related science or marketing field
2-3 years of experience within consumer research agencies or FMCG and consumer health companies in product categories where consumer science makes up an important part of product development
Strong consumer research experience – designing and conducting qualitative and quantitative consumer research studies. Experience with digital platforms (online communities, online ethnography, etc.) preferred

Market Insights Associate Resume Examples & Samples

30% - Responsible for competitor market intelligence leading to identification of market opportunities in the business. Manages 3rd party / external vendors to aid in research efforts
Performs analyses in the areas of product preferences, potentials, market size, penetration, marketing practices and trends, and prepares forecasts and recommendations
Researches market conditions in assigned areas, including monitoring competitive pricing
Collaborate closely and leverage input from Sales and Marketing representing the customers and consumers perspective
30% - Conducts market mapping taking into account customers, consumers, competitors and Cargill’s capabilities
Gather data on competitors and analyzes their strategies, prices, sales, and method of operation
Collects and maintains information on the requirements, organization, budget, and preferences of prospective customers and competitors
Compiles and analyzes data on past sales and trends to forecast future trends and necessary changes
Conduct attitude, awareness and understanding studies to gather consumer data
Organizes and conducts customer and consumer focus group activities and other tasks to gain insight. Recommends future product development trends on local, regional, or national basis
Develop innovative methodologies for acquiring customer and consumer data as necessary
20% - Conducts consumer & shopper research, and utilizes secondary resources, to uncover industry and consumer trends
Communicate consumer trends and findings throughout the organization and to external partners
10% - Conducts research on behalf of Strategic Customers
Stimulate, collect, and analyze customer and consumer data, using tools such as interviews, focus groups, telephone, internet or mail surveys
In partnership with Sales, lead efforts in generating feedback on products, innovations, or shopping experiences identifying new opportunities
Manage all primary research activities including issue identification, test and questionnaire design, data analysis and assuming responsibility for any recommendations
Collaborate with a wide variety of functional areas to link insights to new product, services and solutions and provide input on product life cycling basis customer needs and market opportunities
10% -Provides support & recommendations to the Innovation & Technology team and influences strategic decisions for the development of new products or services. Utilize and leverage primary marketing research data, secondary marketing data, while incorporating customers, consumers, and sales team input into validations and recommendations
Conducts concept validation to determine potential sales of a product or service
Experience with B2B or B2C research methodologies and resources
3+ years’ experience in Marketing Research or Business Analytics
Experience with business opportunity assessment and analysis
Experience in delivering research results via reports or presentations
Mid to Advanced level of statistical knowledge
Proven independent project management skills
Mid to Advanced level knowledge of Excel, PowerPoint and Word
This position will require travel up to 25% of the time

Global Consumer Insights Associate Manager Resume Examples & Samples

Global Partner: Work closely with the Asia, Europe, or Latin America Teams to understand the country's Snack, Beverage, or Nutrition marketplace and design the project to fit the market
Experience with insights, market research, analytics, or competitive intelligence projects
Plus if individuals have demonstrated skills with segmentation or demand science work
Demonstrated ability to manage in a complex environment with multiple constituencies
BA/BS required (Masters a plus)
Passion for data-based and consumer-driven decisions
Consulting Skill: Ability to influence the thinking and behaviors of senior leaders through both written and verbal communication
Consumer packaged goods experience with food or beverages is a plus
Future-oriented thinker to continue to evolve this global consulting role
Demonstrates urgency when necessary, and calmness under stress to set the professional and expert tone for the team and function
Global outlook with sensitivity and awareness of social and cultural differences
Character and integrity: consistently acts with a clear set of values and beliefs

Connected Insights Associate Resume Examples & Samples

Utilize the Global Data Hub and local market data to proactively identify opportunities for growth and improved business execution across EUR markets
Provide insights and recommendations that will facilitate discussions and decisions in the EUR region
Coordinate with the Global Connected Data & Analytics team in the execution of advanced analytic projects (such as, Marketing Mix Modeling.)
Manage research vendors to conduct research and synthesizing learning into concise learning summary and then presenting results to team
Will translate information into insights and ideas that offer inspiration to the Region and Market teams
Demonstrate strong leadership by bringing the consumer and their needs to life for Region teams
3 to 5 years of experience in market research
A strong FMCG background working on the client side is highly desirable
Experience in Data Analytics would be a strong asset

Consumer Insights Associate Resume Examples & Samples

Under guidance of Senior Brand Manager, own and oversee all aspects of Brand and Communications analytics and reporting
Monitor and analyze ongoing competitive, creative and business performance to inform Brand Marketing strategy and advertising
Collaborate closely with Communications team to translate customer data and identify insights that can be used to inform communications content and strategy
Own and oversee all aspects of budgeting including department-wide budget and invoicing, quarterly planning and all residual tracking
Own creation and maintenance of ongoing performance reports, analyses and data feeds
Serve as point person on all Brand Marketing data requests and partner cross-functionally with Digital Marketing Analytics and FP&A teams
Bachelor’s Degree and 3-5 years experience working in a data-driven marketing role
Ability to think strategically, execute effectively and deliver high quality work against tight deadlines
Intellectual curiosity, passion for problem solving, and comfort with ambiguity
Excellent organizational skills with exceptional attention to detail
High level of energy, motivation and desire to do great work
Solid knowledge of MS-Office, Tableau and database query languages such as SQL
Success turning data into recommendations that improve marketing and business results

Consumer Product Insights Associate Resume Examples & Samples

Solid experience within FMCG or consumer health companies in product categories where consumer science makes up an important part of product development. Alternatively, Solid experience within Market Research agencies focusing on FMCG or health care related category researches
Strong Consumer research experience – designing and conducting qualitative and quantitative consumer research studies with 3+ years’ experience. Experience in leading studies involving trained panels and/or sensory claim substantiation would be a plus
Able to interpret, analyse and summarise consumer data into meaningful stories that can prompt the business to action
Good communication skills both written and oral in English
Experience of working in a regulated environment would be an advantage but not mandatory for the role

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