Retail Marketing Manager Resume Samples

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W Hudson

William

Hudson

69603 Armstrong Stravenue

New York

+1 (555) 642 9824

69603 Armstrong Stravenue

New York

Phone

p +1 (555) 642 9824

Experience Experience

Boston, MA

Retail Marketing Manager

Boston, MA

Lubowitz, Prohaska and Quigley

Boston, MA

Retail Marketing Manager

Testing new innovations in retail marketing
Willing to work overtime and business trips
Marketing Tools/Material Management
Developing and implementing sales and marketing campaigns to provide revenue growth for the retail division
Monitoring the travel trade market and trends and providing a monthly analysis/ overview
30% PLANNING
Provides retail marketing coordination of tactical elements, promotional execution and maintenance of brands to meet or exceed revenue targets, growth objectives and other brand initiatives

Los Angeles, CA

Retail Marketing Manager CZ / SK

Los Angeles, CA

Cremin, Greenfelder and Crist

Los Angeles, CA

Retail Marketing Manager CZ / SK

Supports the area of In Store Management through effective communication with the Merchandisers and Field team, excellence in store execution and 5P´s monitoring
Owns and manages promotional budget
Implement, monitor and improve processes to link all marketing activities with the activities of the commercial team
Supports the Customer Development team to deliver customer-specific P&L for category
Develop and implement retail marketing strategy to contribute towards brand growth targets and cross-category business objectives
Coordinates overall margin growth & pricing management across brands for category to reach financial KPIs
Lead and develop our retail marketing team

present

Philadelphia, PA

Retail Marketing Manager, VP

Philadelphia, PA

Corkery-Prosacco

present

Philadelphia, PA

Retail Marketing Manager, VP

present

Develop co-marketing programs with key clients, including websites, events, campaigns, PR, training etc
Business thinker, holistic enterprise thinking
Creative and imaginative, dynamic, self-starter, results oriented, entrepreneurial thinking
Report on efficiency and effectiveness of the marketing program
Liaison with the two other business channels of Institutional and iShares, particularly in Marketing, media-coordination, sponsorships, events and CRM
Contribute to the wider Pan European marketing agenda and manage specific projects on a Pan-European basis
Coordinate activities and ideas with marketing colleagues in Switzerland or on Pan-European level

Education Education

Bachelor’s Degree in Marketing

Georgia State University

Bachelor’s Degree in Marketing

Skills Skills

Super-organised and able to run multiple projects at one time, learn quickly and be adaptable
Ability to develop market knowledge and define the key industry issues to sales force
Good organisation and ability to manage competing priorities
Ability to be a part of a team, set challenging standards, develop strong partnerships, and lead others to action
Strong analytical skills with the ability to analyze complex quantitative data
Strong IT skills including knowledge of Microsoft Outlook, Microsoft Word and Microsoft Excel
Understands duties and responsibilities, strong job knowledge, necessary
Is highly capable of articulating key points, driving cross-functional information
Superior creative, organizational and analytical skills with keen attention to detail and quality
Demonstrates proficient knowledge of retail marketing ROI and best practices

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15 Retail Marketing Manager resume templates

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Retail Marketing Manager Resume Examples & Samples

Manager level Consumer or Trade Marketing experience in either a vertically integrated business or licensed business
Strong Experience in digital marketing and online retail propositions, in addition to classic (bricks and mortar) retail marketing experience
Success in managing multiple projects and customer plans
Some account management or agency experience preferred
Experience of working in multi-level matrix relationship environment, in a multinational organisation preferred
Organisational skills and project management. Ability to work under pressure on multiple projects whilst maintaining high standards of professionalism
Commercial acumen and ability to contextualise retail marketing in wider organisation strategies and business planning
Good team player & ability to collaborate across multiple internal and external partners
Ability to think and act independently
Confident communicator – written and oral, including presentations
Strong influencing, self-awareness and interpersonal skills

Retail Marketing Manager Resume Examples & Samples

Responsible for implementation and execution of Best Buy and Target US and Canada home entertainment marketing tactics by partnering with the Sr Manager to achieve/support organizational objectives for market share, volume, revenue, operating income and brand awareness
Provides retail marketing coordination of tactical elements, promotional execution and maintenance of brands to meet or exceed revenue targets, growth objectives and other brand initiatives
Maintains relationships with manager level marketers and third party partners
Writes & submits creative briefs for review
Acts as Brand Ambassador ensuring all program elements meet approvals & brand guidelines
Along side of the Sr. Manager participates in team-oriented relationships with other key business units and partners (LOB category and other segments)
Seeks out knowledge of competitive retailer program execution, brings findings back to the team
Reports to Sr. Manager Marketing
Position resides in Minneapolis, MN
Working knowledge of marketing program planning and operations
3-5 years of Retail Marketing experience and industry knowledge and/or agency experience desirable
1 years of Target and/or Disney experience desirable
Working knowledge of Keynote and Microsoft programs such as Outlook, Excel and Word needed
Strong collaboration and organizational skills desirable
Strong inter-personal skills with proven track record of forging relationships with multiple levels of an organization

Retail Marketing Manager Resume Examples & Samples

Responsible for implementation and execution for Drug Channel (Walgreens and CVS), Kroger (including Fred Meyer) and Barnes & Noble on all aspects of marketing with a focus on execution
Responsible for partnering with Director to achieve/support organizational objectives for market share, volume, revenue, operating income and brand awareness
Along side of the Director, Marketing participates in team-oriented relationships with other key business units and partners (LOB category and other segments)
Reports to Director, Retail Marketing
Position resides in Glendale, CA
1 years of retail and/or Disney experience desirable

Retail Marketing Manager Resume Examples & Samples

This position is responsible for implementing innovative marketing programs or projects by partnering with Sr. Manager, Retail Marketing, to achieve/support organizational objectives for market share, volume, revenue, operating income and brand awareness
Provides retail marketing coordination of tactical elements, promotional execution and maintenance of DCP brands to meet or exceed revenue targets, growth objectives and other brand initiatives
Under the guidance of Sr. Manager Retail Marketing understands strategic new promotional opportunities across all categories/departments at Walmart, Sam’s Club and GameStop
Guides tactical execution of DCP programs with the core strengths and needs of retailers to maximize business ensuring all deadlines and brand guidelines are met and creative consistency throughout all program elements
Solicits cost estimates for best pricing on all marketing elements ensuring all quality guidelines are met and submits to Sr. Manager for approval
Strong working relationships with retailer marketing managers, visual merchandising managers and key agencies/suppliers to ensure execution of DCP programs
Consolidates promotional performance and makes presentation to Director & Sr. Manager Retail Marketing for consideration in the development of growth objectives that are aligned with DCP initiatives
Under guidance of Sr. Manager represents retailer point of view in internal meetings to educate and highlight program executional objectives
Reports to Sr. Manager, Retail Marketing
Position resides in Bentonville, AR
2+ years of Retail Marketing experience and industry knowledge
1+ years of Walmart and/or Disney experience desirable

Retail Marketing Manager Resume Examples & Samples

Develop strategic marketing plans that drive account growth based on sales goals
Collaborate with internal marketing team to communicate retail marketing programs to external clients to drive retail outlet sales
Provide comprehensive service and communication to assigned retail clients including delivering new retail objectives and opportunities, discussion of sales goals and marketing and promotional programs
Review monthly sales and metrics reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends
Measure the success of marketing programs and make recommendations for future programs. Conduct performance analysis of marketing programs and share discoveries/ best practices with key staff members internally as well as externally with retail partners and venue/promoter clients
Research and prospect new business ventures that will enhance the Retail Channel as well as conducting face-to-face presentations and negotiations with high level decision makers
Coordinate preparation of Retail Outlet agreements, amendments and other legal documents for new and existing retail clients
Remote management of the Field Reps that maintain store level relationships for the assigned retail accounts. Ensure that Field Reps marketing plans are executed, sales goals are met and relationships are being cultivated at the store level
Establish clear and measurable goals and objectives to maximize Field Rep’s productivity and effectiveness
Provide constructive feedback, regular coaching and career development input throughout the year to help the Field Rep’s achieve performance objectives and develop their professional skills and capabilities
Ensure retail clients operate under the terms of the contract including areas such as financial obligations, operations and marketing support
Work cross functionally with all applicable departments internally to maximize the retail consumer experience

Retail Marketing Manager Resume Examples & Samples

Work with Spotify’s retail business development specialists to bring Spotify to life in the retail channel. Develop marketing plans that allow testing, learning, and ultimately scaling campaigns
Revise and own Spotify’s retail marketing plan, including staff education & training, user education & demonstrations, consumer offers, incentives and other tactics
Create, manage, and communicate US and international retail/e-tail assets. Includes: POS, merchandising guides, messaging, sales tools, retail promotions, pricing, and e-commerce content to retailers globally
Develop amazing toolkits that can be deployed in other Spotify markets (experience in Europe, APAC or LATAM may help)
Perform post-campaign qualitative and quantitative assessment of relevant metrics to adjust future marketing allocation
7+ years track record of executing marketing activity in major US general or consumer electronics retailers (Best Buy, Walmart, etc)
Experience of working with consumer electronics or other functional categories (gaming, sporting goods, etc)
Experience of working with strong, mainstream consumer brands is essential
Proven ability to work within a global marketing organization
Strong analytical skills, with experience using quantitative and qualitative user data
Excellent communication and interpersonal skills (you'll be working with several amazing internal teams to bring your plans to life)
Strong personal organization and project management abilities

Retail Marketing Manager Resume Examples & Samples

Researches market conditions or changes in the industry that may affect sales
Mines databases to identify market share opportunities at outside broker/dealers
Identifies and monitors competitors and analyzes competitive strengths and weaknesses of competitive products/services
Supports client relations and holds responsibility for the overall management of assigned business units, remaining both proactive in delivering added value to clients and responsive to meeting needs
Provides recommendations on brand and business objectives
Develops and monitors tactical initiatives that support clients' objectives and strategies
Assesses needs of the retail sales force to provide relevant marketing materials to coincide with outside broker/dealer "themes", including presentations and targeted marketing communications
Supports marketing programs and assists others in developing a clear, compelling and differentiated message and position for assigned products
Interprets market research and current industry developments and provides results and insights into market trends and preferences
Ensures product information materials meet contractual, regulatory, informational, marketing or product management requirements
Maintains a high level of familiarity with market and product management activity to ensure content integrity
Establishes and tracks results; reports results of effectiveness
Establishes objectives and develops processes and procedures to ensure efficient and timely work flow
Advanced investment concepts and practices and procedures used in the securities industry
Advanced marketing theories, principles and practices and their application to assigned functional area
Superior principles of English language usage and grammar, required to write and edit high quality accurate copy
Marketing process and overall business knowledge sufficient to develop marketing strategies within the organization on inter-departmental, corporate, business-to-business, and/or client levels
Industry trends with the ability to determine and convey their potential impact upon various clients
Organizational, planning and time management, as well as a "roll up the sleeves" mentality, sufficient to independently oversee multiple projects from start to completion
Analyzing and presenting research results
Identifying and explaining trends
Organizing and maintaining research records, files and materials
Operating standard office equipment and using required software, including email, graphic, presentation, spreadsheet, database, and project management software
Interact with management at all levels
Communicate effectively both orally and in writing with individuals at all organizational levels
Organize, manage and track multiple projects with frequently changing priorities in a fast-paced work environment
Provide a high level of customer service
Bachelor's Degree in Business, Marketing, Communications, Research or related field with a minimum of four (4) years of marketing, research or communications experience

Retail Marketing Manager, VP Resume Examples & Samples

Work with colleagues within the EMEA GMC as well as marketing colleagues in the local countries, to identify opportunities for communications programmes that can be used across multiple markets and channels to help achieve their objectives
Articulate these plans clearly, combining and influencing work that is being done within other parts of the group (eg events, product analysis, advertising etc) so that there is clarity about how Swiss marketing as a whole is supporting key initiatives
Work with appropriate internal/external resources to develop the local creative proposition for BlackRock, supporting the overall business goals
Flesh out these programmes into detailed deliverables using appropriate elements from across the marketing mix: depending on the objective this could be targeted client material, relevant to the audiences, relationship building programmes for distributors such as ‘value of advice’, or tools distributors could use for acquiring and developing customers, fully integrated campaigns for new fund launches, core material to support our local key themes, identifying tactical messages, and the best way of packaging these etc
Work with the Sales team to ensure that we have strong sales support programmes and material in place, which is distinctive to competition, as well as clear, precise and reflecting our customer’s needs
Work with colleagues in the research and Content & product Marketing group to ensure that we have capitalised on our USPs, and investment propositions in the campaign work
Marry the need for core deliverables to support communications objectives with innovative and creative ways of delivering the message
Ensure that we are ‘selling’ the work effectively internally and that sales and marketing teams across the local markets are using it appropriately
Degree in business studies, economics, communications or professional qualification
Ideally 5 years’ experience in marketing, preferably in financial service industry (asset manager, bank .) in Switzerland
Fluent business English, Swiss German and Swiss French preferred
Able to work independently yet a team player
Good product and investment knowledge, excellent market and client knowledge
Strong understanding of trade partner landscape
Vast experience in distributor promotions and communication and marketing mix
Seniority to add value and gravitas in customer visits
Business thinker, holistic enterprise thinking
Ownership and accountability
Good Management skills
Very high level of organisational skills with ability to work on multiple projects / tasks
Able to cope with demanding schedules and tight deadlines
Good understanding of Swiss political and media environment
Very customer-oriented perspective
Good judgment on creative and conceptual work
Familiarizes quickly with new areas

Retail Marketing Manager Resume Examples & Samples

Oversee the planning of customer facing retail campaigns, working within the Creative Seasonal Strategy and with Digital and Database marketing to optimize distribution through all channels
Manage (plan, report, control) the budget for selling expenses that drive retail customer traffic across all channels
Ensure retail alignment with other channels marketing efforts in terms of content, promotional activity and timing
Oversee successful execution (proofing, targeting, coordination, expenses) of campaigns and in-store events in partnership with channel specialists
Work with the Creative Director, Merchants & Creative to establish key stories for the season and design campaigns – direct marketing, advertising, windows & in-store
Manage retail prospecting efforts across all channels and report on ROI
Establish social media cadence and roll out in conjunction with Social Media group
Manage content of Store web pages and constant contact local emails
Manage the relationship between store traffic and traffic driving activity and report
Manage the retail advertising budget and allocate resources for the best ROI
Develop strategy for New Store opening activity and early year’s build-up (3 year plan)
Monitor other retailer’s activity to establish new mechanics for driving traffic
Testing new innovations in retail marketing
A real passion for the in-store customer experience. A desire to structure and communicate to customers the compelling reasons to experience Orvis in a retail store setting
Three years plus of marketing experience for a bricks-and-mortar or multi-channel retailer
Strong entrepreneurial instincts
Proven experience building partnerships and cooperation across multiple departments; strength in building “influence without authority”
Strong coordination and organization skills
Bachelor’s degree in Marketing, Business or related field – or equivalent work experience

Retail Marketing Manager Resume Examples & Samples

6+ years of experience with CPG brands or shopper marketing either with a manufacturer, shopper agency, or integrated agency
Bachelor's Degree in related field
Deep knowledge and understanding of brand marketing and the creative development process
Current knowledge of consumer packaged goods industry, shopper & consumer marketing trends, including POS solutions, category management, digital shopper tools and activation
Strong knowledge of retail shopping environments, retail trade business, and shopper communication tactics such as, point-of-sale, digital engagement, direct mail, FSI, sampling, pre-store advertising, couponing, and the strategic application of each
Able to multitask efficiently and effectively
MBA in Marketing
Global Brand Marketing and/or Health/Wellness category experience

Retail Marketing Manager Resume Examples & Samples

Store Signage
Bachelor’s degree in Marketing preferred
Working knowledge of retail marketing, marketing creative process and retail store set-ups
3-4 years previous retail marketing experience is strongly encouraged
Ability to convey complex directives through clear and concise language and visual aids
Budget management and demonstrated ability to work within budget parameters to deliver projects on- or under-budget
Proficiency in Adobe Illustrator, Photoshop and Indesign
Excellent command of Microsoft Office (Word, Excel and PowerPoint)
Superior organization skills
Clear and concise communication skills
Understanding of space management in the retail environment
Ability to manage time and multiple priorities
Strong consensus-building skills
Ability to think through options and make recommendations
Must be incredibly detail-oriented

Junior Retail Marketing Manager Resume Examples & Samples

To follow and contribute to the successful conception or implementation of merchandising projects
Reinforce brand image and brand visibility in stores
Implement merchandising solutions for POS
Create graphical design with creative agency for retailers´ leaflets and POS materials based on marketing campaing masters
Liaise with all internal departments involved (sales, marketing, purchase team), creative agencies, suppliers to coordinate the conception, production, delivery and installation of any kind of materials
Track schedules with all parties (creative agencies for POS briefs)
Ensure budget follow-up
Promo execution and evaluation (sell-out, ROI..)
Ability to work on multiple projects and to react quickly
Sensitivity to beauty business, aesthetic appreciation, an eye for colour
Previous experience with working in FMCG, with an creative agency or other experience with POS materials as an advantage

Retail Marketing Manager Resume Examples & Samples

Manage budgets on a monthly basis
Proven understanding of retail needs with a focus on product presentation, merchandising, and enhancing sell-through
Experience in fixture production, assembly and installations preferred
Minimum of three (3) years of retail marketing and project management experience

Vans Retail Marketing Manager Resume Examples & Samples

Manage and execute customized Retail marketing strategies, plans and tools to drive traffic and conversion for Retail and PSS across EMEA
Support new stores opening with specific marketing plans (PR, media, event, interactive)
Develop Retail specific consumer marketing tools with EMEA marketing teams (PR, Media, Interactive, Events, Athletes, Environmental)
Collaborate with marketing experts’ team to ensure leverage and economies of scale of all marketing assets for Retail EMEA
Manage Retail Marketing budget and monitor ROI based on retail KPIs
Monitor and report budget on a monthly basis, and be positioned to readily identify spent, committed and planned status at all times
Work closely with Retail & Property teams to ensure that Retail marketing campaigns, plans and tools are fulfilling the needs of the business
Graduate level – preferably Marketing/Communication degree
At least 2-3 years experience in Retail Marketing
Language skills: Fluent in English (both written and spoken). Notions of German, French, Spanish, Italian would be a plus

Retail Marketing Manager Resume Examples & Samples

Minimum of 6 years’ experience in Sales, Marketing or Trade Marketing experience, preferably in a retail environment
Experience in developing sales/marketing/creative strategies by channel and retailer
Demonstrated experience in marketing communications and relationship based or consultative selling
Demonstrated cross-functional team leadership and influencing abilities (sales, marketing, retailer and manufacturer)

Retail Marketing Manager Resume Examples & Samples

Ability to communicate with others in a manner that ensures clear and mutual understanding of information
Sound judgment, decision making and problem solving skills
Highly organized with a keen ability to manage competing priorities
Event management experience
Effective team player and leader

Converse Retail Marketing Manager Resume Examples & Samples

Drive programs through to in-market execution across a variety of channels (examples: Family Shoe, Independents, Premium), and a variety of needs (Product launches, brand storytelling, consumer activations & events)
Passion for the brand, and ability to take the right risks
Ability to effectively elevate strategic concerns to senior management in a timely and accurate manner
Ability to establish an independent view, effectively collaborate in decision-making and motivate others
Strong understanding of footwear, apparel, and accessories retail landscape preferred

Junior Retail Marketing Manager Resume Examples & Samples

Previous experience in Retail/Trade Marketing, marketing or similar position (1-2 years)
Independent, dynamic personality with potential for further development
Strong communication and negotiation skills
Entrepreneurial approach with results orientation
Health & Beauty products sensitivity
Fluent English and Hungarian

Digital Retail Marketing Manager Resume Examples & Samples

Support the sales & marketing teams with the development and execution of end to end online retailers channel marketing activities including branding & promotions
Develop best in class online shop in shop concepts and manage agencies to deliver online shops on retailer websites
Work directly with online retail partners in conjunction with the sales team to optimize pages & manage all digital marketing spend with these partners such as for banners, email marketing etc
Responsibility for brand guardianship of all retail related assets & collateral in Europe, work with sales & marketing teams to ensure consistency when they brief in new requests for assets
Minimum of 5 years experience in marketing roles, with strong online experience
A third level marketing or business degree
Willingness to travel up to 25% of time
European languages an advantage

Retail Marketing Manager Resume Examples & Samples

Work collaboratively with the Marketing Director to support and promote the Vera Bradley brand in direct-to-consumer channels, including full-line stores, factory outlet stores and verabradely.com
Lead the development and communication of annual and seasonal retail store marketing strategies, associate training materials, tactics, timelines and measurements for success
Collaborate with the Marketing Creative team to leverage Vera Bradley campaigns, social media campaigns and digital marketing campaigns to maximize marketing opportunities for the retail stores
Ensure that marketing efforts are aligned with sales targets for direct-to-consumer channels
Oversee the marketing plan and budget for direct-to-consumer marketing initiatives, including store openings, in-store events and direct mail campaigns
Manage daily direction and communication to internal and external project sponsors regarding direct-to-consumer marketing initiatives
Partner with merchant and product development teams to create seasonal “big ideas,” prioritize brand initiatives, and understand key performance indicators (KPIs)
Manage relationships with Vera Bradley mall locations and Store Managers to deliver localized marketing events, ensuring they are executed timely and within brand guidelines
Collaborate with Consumer Insights Sr. Manager to establish cadence of targeting with our customers in all direct channels as well as to define, measure and communicate KPIs
Apply advanced data mining knowledge to grow our customer base, and identify opportunities to drive marketing investment and improve profitability
Create presentations that recap marketing initiatives, compile findings, and recommend next steps for senior management
Manage the analysis of marketing events / themes for the direct-to-consumer channel
Stay abreast of changes in within the retail environment and overall marketing landscape to maximize Vera Bradley profitability, and lead the continuous experimentation in marketing to maximize results
Bachelor’s degree in Marketing, or related field
5+ years’ experience in leading integrated direct –to-consumer marketing initiatives
Retail, ecommerce or digital agency experience preferred
Previous management experience required
Excellent written and verbal communication across all levels of the organization with the proven ability to set and communicate team priorities
Collaborative, while able to influence and lead and build productive cross-functional relationships
Understands internal and external customer trends and anticipates needs; assesses industry trends and identifies new solutions, product or services
Embraces change and continues to deliver expected results; helps and motivates others in the face of change, setbacks and constraints
Leading others to solve complex problems with the ability to take a broad perspective on existing solutions
Recommends best practices and utilizes industry knowledge to improve products, process and services
High level of analytical thinking and attention to detail
Excellent PC skills including Microsoft Office
Strong negotiation skills with third party vendors
Overnight travel 15% of time

Retail Marketing Manager Resume Examples & Samples

Develop Business Development guidelines and materials for programs that can be executed at store level
Develop creative solutions and plans to drive annual traffic and event plan to ensure B2B, Friends & Family, Guest Passes, Community Partnerships and Store Events deliver consistent and manageable traffic to optimize sales
Establish short and long-term growth strategy plans to meet and exceed revenue targets
Prospect for new business, build strategic relationships, negotiate agreements, execute plans and develop strong referral base
Maximize all opportunities in the process of implementing B2B sales relationships, including employee wellness fair opportunities, corporate events and in-store events
Maintain contact with all B2B clients to ensure high levels of client satisfaction
Develop accurate reporting mechanisms and analyze reports for information on how to improve processes and increase revenue
Provide monthly and “as needed” reports on traffic and sales to management team
Maintain a general understanding of product offerings and seasonal marketing communications for all brands offered at the store
Lead and coordinate communication for employee events, guest pass distribution, guest pass creative and production for the Mountain Hardwear Employee Store location
Collaborate with counterparts at Columbia HQ to share best practices and seek out efficiencies related to programs and execution

Retail Marketing Manager Resume Examples & Samples

Create, communicate and execute annual marketing plans that support Brand Marketing & Retail Marketing initiatives. Plans may include elements of localized advertising, PR, promotions or sponsorships, events, tourism marketing, mall marketing, social media initiatives and community and local business outreach
Ensure plan is in line with Brand and Retail Operational goals. Work to align Product Merchandising, In-store Marketing, Digital and Store Operations with annual retail marketing communications plan
Partner with internal departments and external agencies to develop and execute integrated marketing programs to drive traffic to retail stores. Seek support and collaboration with multichannel team including Advertising, In-store Marketing, PR, Promotions, Social Media, Merchant Team, Digital, Community Relations and Creative
Develop programs to be managed and implemented at store level to allow localization of marketing efforts by Store staff
Establish and maintain turnkey “Events in a Box” to support technologies and seasonal initiatives for retail teams to use at events and in store
Prospect for new business leads, build strategic relationships and develop a strong referral base for branded stores
Negotiate agreements with vendors
Represent Columbia at external events including traveling with or on the behalf of the Retail Marketing Team to selected events or sponsorships
Create, communicate internally, seek alignment from manager, operations team and ultimately execute Grand Opening marketing plans for new Brand Stores
Maintain a strong understanding of product offerings and seasonal marketing communications for all CSC brands
Evaluate and report ROI on marketing plans. Apply learning to future marketing communication plans
Maintain positive open lines of communication with all Columbia Sportswear management, staff and other departments in order to contribute to the smooth flow of information and efficient operation of the organization. Specifically, establish and maintain strong communication with brand store managers and staff
Manage Retail Marketing Branded Store budget. Carefully track budgets by project/campaign. Provide accurate monthly, quarterly and annual budget actuals and forecasts

Retail Marketing Manager Resume Examples & Samples

Develop, implement and self manage key national accounts’ retail programs
Manage the Retail Marketing team with innovative ideas, calendar planning and execution of seasonal, custom and new product merchandising initiatives
Directly manage team members with daily observation, assuring appropriate attendance, and providing assistance to them regarding P.O.S. vendor, client, or other project challenges
Work with Human Resources to address employee relations issues as needed
Interview, hire, and train new associates as directed by senior management
Oversee training and mentoring of new associates in the business of retail marketing, P.O.S. budgets, key communications and meetings with MarCom; timely concept reviews and approvals
Oversee and assist with team’s communications with key P.O.S. vendors, latest technologies, resources, capabilities, prioritizing projects, negotiating and communicating project milestones to Senior Manager, Retail Marketing
Work closely with all key internal Garmin departments, including but not limited to Purchasing, Operations, Transportation, MarComm, Order Admin, Finance, Legal, Sales and IT
Manage team through constructive strategies, creative briefs and kick-off meetings; collaborate with cross-functional teams of business stakeholders, art directors, copywriters and photographers to design, develop, and implement innovative designs and compelling content
Work closely with Retail Marketing Team’s daily communications and challenges with representatives from MarComm and other Garmin departments to plan, develop and complete retail projects on time
Hire, train, develop and manage staff, including writing and delivering annual performance evaluations
Routinely collaborate, discuss, meet, share and lead all US merchandising initiatives with key (Europe, Mid-East, Africa) EMEA retail merchandising team leads, via Senior Manager, Retail Marketing
Review monthly P.O.S. vendor accrued open POs and Invoices, with timely and accurate reporting to Finance Department and Senior Manager, Retail Marketing
Remain current on both new retail marketing digital and brick-and-mortar media and traditional design disciplines
Stay abreast of new apps, production advances in P.O.S. displays and equipment, new tools and techniques used in the interactive P.O.S. field at retail
Travel to Retail Marketing trade shows, P.O.S. vendor locations and key retailers to strategize and present merchandising programs for new products launches, resets or key seasonal promotion periods throughout the year
Provide informative weekly status reporting of all retail projects to Senior Manager, Retail Marketing
Bachelor's degree from an accredited four year college or university or above in a related field
Must possess a minimum of 7 years of professional experience performing substantially similar functions of this job description in a supervisory or managerial role
Demonstrates proven experience in effectively managing, leading, training, and mentoring team members daily
Demonstrates proficiency using Adobe Creative and Microsoft Excel, Word, PowerPoint
Demonstrates proficient knowledge of retail marketing ROI and best practices
Ability to prioritize, multi-task and meet deadlines in a fast paced and changing environment with minimal supervision
Must be team-oriented, possess a positive attitude to lead and work well with others
Superior creative, organizational and analytical skills with keen attention to detail and quality
5+ years of project advertising and marketing account services experience
5+ years writing creative briefs and leading key retail creative briefs/presentations
3+ years coaching and providing exceptional, constructive input to internal team
3+ years experience of leading key retail promotions with leading CE, mass, sporting goods and specialty retailers

Retail Marketing Manager Resume Examples & Samples

Is highly capable of articulating key points, driving cross-functional information
Ability to work autonomously with little or no supervision and be responsible for
Understands duties and responsibilities, strong job knowledge, necessary
Strong understanding of visual merchandising, space planning, and shop
Microsoft Office programs such as Excel, Power Point, Outlook a must
Mac based programs such as Keynote, InDesign, preferred
Design Suite knowledge a bonus
Bachelors Degree or higher education preferred with a focus on business,

Retail Marketing Manager Resume Examples & Samples

None at present. Potential for future supervisory responsibilities as the department expands
Must have at least have 2- 4 years of successful experience in a Marketing Position
Highly Proficient in MS-Office (Word, Excel, PowerPoint). Adobe Photoshop, InDesign, and Illustrator a plus
BA or BS in business or marketing or related field is preferred, but not required
Ability to perform detailed quantitative analysis on marketing campaigns to judge effectiveness

Retail Marketing Manager Resume Examples & Samples

Researches and understands market and competitor trends, through empirical and anecdotal data sources
Develops event marketing strategies and correlating marketing activation plans in response to market and consumer trends
Allocates internal and external resources to ensure marketing activation plans are executed on time and on budget. Oversees daily work flow of allocated resources including the management of outside vendors, contractors, celebrities, volunteer agencies and outfitters
Demonstrates ability to work successfully in a team environment. Attends store meetings and organization events and appearances as assigned. Functions a steward of the Cabela’s brand
Develops press releases and coordinates PR efforts with Regional Retail Marketing Events Manager to maximize media exposure for on-site and off-site events; functions as PR point of contact for retail store
Develops customer communication vehicles such as web-based snapshots to inform customers of current and upcoming events
Provides ROI analysis for each major store event executed to Regional Retail Marketing Events Manager for confirmation of positive return. Manages promotional budget
Works in tandem with store management team to optimize community outreach efforts through active participation with local groups and organizations that represent Cabela’s customer base

Retail Marketing Manager Resume Examples & Samples

Manage the UA Factory House marketing vision and strategy with a focus on driving retail traffic and awareness to our 145+ doors
Work strategically with the Brand House Marketing Manager to achieve retail consistency across channels
Partner with Visual Merchandising team to develop clear, quick and big window and in-store presentations that clearly communicate key seasonal brand and product ideas
Work closely with Marketing Operations Coordinator and Brand House Marketing team in development and implementation of the global retail marketing tool kit
Oversee annual and seasonal retail marketing planning and execution of overall brand seasonal strategies and key product buys
Continuously think outside the box to bring to life major seasonal brand and product ideas to build an emotional connection with our athletes
Drive all promotional/traffic driving initiatives
Manage all direction and briefs into digital marketing partners to drive and evolve the DTC retail email and social media strategy
Manage all briefs into the global creative team to develop creative that aligns with key products and seasonal brand marketing objectives
Implement and evolve the North American grassroots marketing strategy with a focus on strengthening community relationships around our retail locations
Partner with cross-functional team members (i.e. affiliate marketing, media, social, ecomm) to continuously test and optimize retail marketing initiatives and programs
Lead our new store opening marketing strategy and execution, continuously looking for better ways to grow awareness and traffic to our new and expanded stores
Manage Factory House retail marketing budget
Partner with Head of Marketing and Brand House counterpart to evolve marketing scorecards and analytics to assess our retail marketing effectiveness
Partner with Merchant and VM team to lead the customer experience strategy in all Factory House doors
Manage master annual and seasonal marketing calendar dictating process and priorities for all initiatives
Minimum 5 years marketing experience in a corporate retail environment
2 years previous supervisory and leadership experience
Working knowledge of InDesign, Photoshop, and Illustrator required
Experience in both the athletic footwear and apparel industry and outlet marketing preferred but not required

Retail Marketing Manager Resume Examples & Samples

Create annual Business Development plan to ensure B2B, Community Partnerships, and Gift Card programs deliver consistent traffic and sales to all stores
Establish short and long-term growth strategy plans to meet/exceed revenue targets and goals of Business Development programs
Prospect for new business, build strategic relationships, negotiate agreements, execute plans, and develop strong referral base
Maximize all marketing opportunities in the process of implementing customer relationships
Maintain contact with all customers to ensure high levels of satisfaction
Develop accurate reporting mechanisms of all Business Development programs; analyze reports for information on how to improve processes and increase traffic and revenue
Provide monthly and “as needed” reports on program sales to management team
Ensure plans are consistent with Brand and Retail Operational goals
Manage Business Development & Gift Card Program budget: carefully track budgets by project/campaign, and provide accurate monthly, quarterly and annual budget actuals and forecasts
This position currently has two direct reports, 1 located in London, Ontario, and 1 located in Portland, Oregon
Job demands exceptional interpersonal skills
External contacts include business prospects from Fortune 500 companies to small local businesses
Internal contacts will include Retail Operations, Marketing, Creative Services, e-Commerce, and Planning teams. Interactions tend to focus on company partnerships, community programs, information exchange, and problem solving
Contacts may contain confidential/sensitive information. Incumbent frequently initiates contacts for new partnerships on their own with 75% being by phone/email and the remainder via face-to-face interaction

Senior Retail Marketing Manager Resume Examples & Samples

University Degree or College Diploma in Hospitality management, Marketing, Culinary Arts, or related field preferred
Minimum of 5 years progressive management experience in a similar sized operation
A strong working knowledge of culinary techniques, menu planning and recipe modification is preferred
The ability to interact effectively with a variety of individuals within a variety of working conditions in order to interpret and identify marketing and merchandising needs is essential
Capability to prioritize work in order to successfully complete multiple tasks at multiple sites within designated time frames is essential
Ability to communicate effectively with clients, customers, colleagues and staff

Global Retail Marketing Manager Resume Examples & Samples

Retail marketing experience, traditional and digital, within a Global Company including strategic development, planning and creative execution of retail work streams
Deep knowledge of the retail world, especially in clothing/footwear industry
Broad understanding of the sports and street fashion industry, and a passion for it
Ability to successfully lead and work collaboratively with internal and external cross-functional groups whilst working across multiple geographies
High level experience of project management, budget management and scheduling
Experience in developing and rolling out processes across a global organization
Experience briefing and working with agencies to develop world class work
8 or more years of experience
Excellent communication & collaboration skills – ability to work with and influence regional teams across all levels of the organization and with external partners and agencies and nurture relationships
Strong ability to take ownership – ability to proactively identify solutions to issues/opportunities and ability to take action
Excellent project management & executional skills. Ability to prioritize workload and manage multiple projects simultaneously
A collaborative, confident and creative thinker with global knowledge and understanding
Some knowledge of creative tools and languages (Photoshop, InDesign, Adobe)

Retail Marketing Manager Resume Examples & Samples

Retail Marketing Management
To identify the retail marketing calendar by aligning with marketing calendar to deliver the attractive message to target group to drive the traffic to the shops
To utilise the resources of shopping malls to get more brand/product exposure by liaising closely with shopping malls. Such as magazine, wechat, weibo, outdoor ads and etc
To approach potential customers by utilising database of shopping malls in an effective ways
To work closely with shopping malls to cater their need to create good brand/product exposure for special occasions or projects. such as anniversary activities, exclusive product selection and etc
To prepare the retail marketing report for management review
Event Planning and Management
To develop the yearly event calendar by aligning with marketing calendar. It includes in store event, VIP event, gala dinner, luncheon, store opening, new product launch and etc
Be proactive and creative in proposing new ideas and opportunities of event programs
To work closely with event agency on creation, performance proposal, launch moment proposal, gift proposal, event rundown, onsite schedule, check list, 2D & 3D design etc to make sure the whole event goes smoothly and successfully
To control the quality of all events by monitoring the operation details
To identify and explore joint promotion opportunities with external partners, relevant brands, and media
Customer Relationship Management Program (CRM)
To develop and plan the CRM programme for the brand to increase the engagement with VIPs and VVIPs
To work closely with regional office and Italy headquarter to ensure smooth execution of global CRM programme
To provide CRM report and analysis data requested by reginal and Italy headquarter
To prepare monthly CRM analysis reports to conduct various marketing plans and programmes for local market
CRM system maintenance
Marketing Tools/Material Management
To propose the suitable marketing tools for local market according to local needs to increase brand/product exposure and engagement with customers
To localise the marketing tools and material from Italy headquarter
Budget & Cost control
Up-to-date tracking the expense and accruals with supporting document
To prepare for the budget report for management review
To source, evaluate, recommend and manage various suppliers to ensure that needs objectives are effectively achieved at the best possible price
Lightbox and Outdoor Advertisement Management
To prepare the image and lightbox proposal by selecting key visual and images for local market
To propose the yearly outdoor advertisement plan
Conduct Market Survey on Competitors
To prepare market studies on competitors for management review
To build strong cross functional relationships within the organisation
Any other duties/matters may be assigned from time to time

Retail Marketing Manager Resume Examples & Samples

Strategy & Brand manages the local Brand Identification for BlackRock and iShares in line with the international Brand strategy. The team implements the media mix across multiple distribution and communications channels in Germany, Austria and Eastern Europe
Work closely with the EMEA digital marketing to identify opportunities for communication programmes which can be leveraged across multiple clients and channels to help achieve objectives within the EMEA Marketing goals
Work accordingly with internal/external resources to develop digital marketing activities , which are supporting the overall business goals
Develop local programmes and custom-tailored online Marketing elements by making use of the digital marketing mix
Act as a well-respected sparring partner for the local Sales team to ensure powerful programs which are distinctive to competition, clear, precise and reflecting our customer’s needs
Liaise with all business units to ensure best possible alignment and web experience along our client segmentation strategy
Marry the need for core deliverables to support communications objectives with innovative and creative ways of delivering the message online on our own website and by levering contemporary online tools
Ensure that results and success is being communicated
Min. 5 years’ experience in Digital Marketing, preferably with link to financial service industry (Asset Manager, Bank .) in Germany
Experience in an international environment or a period of overseas studies would be a plus
Fluent business English
Creative and imaginative, dynamic, self-starter, results oriented, entrepreneurial thinking
Excellent market and trend knowledge
Excellent social media experience
Vast experience in distributor promotions, communication and Marketing mix
Solution-oriented
Strong networking skills
Very high level of organisational skills with ability to work on multiple projects
Proven track record of in initiating and implementing online campaigns
Good understanding of German media environment
Adapts quickly within new areas

Retail Marketing Manager Resume Examples & Samples

1-2 years retail experience, preferred
Computer literate, knowledge of marketing fundamentals and research
Must have excellent interpersonal communication skills (verbal and written), special event coordination and management experience along with the ability to multitask
Sales/negotiation skills a plus
Must have flexibility to work varied schedules including weekends and evenings
Shopping center experience preferred, but not required
Sponsorships/revenue generation experience, preferred

Retail Marketing Manager Resume Examples & Samples

Develop and execute the local promotion
Develop and implement the consumer end campaign
Track and evaluate the effectiveness of promotion
Design and implement communication and visual elements in store for promotion purpose
Work closely with regional sales team to develop and monitor regional promotion
Work closely with own retail team to make sure company-owned retail stores have special retail marketing support
Oversee field implementation, in collaboration with Sales, store managers and dealers. Develop the comprehensive manual for campaign execution
Develop the program to support both sell-in and sell-out result
Monitor the implementation of instore merchandising standard in all boutiques via sales support team. Plan and control the budget and resources
Develop team capability to help achieve the business objective

Retail Marketing Manager Resume Examples & Samples

University degree in Marketing (BA or Master degree) OR equivalent
Successful and demonstrable track record – experience in Product, Industry or Vertical marketing preferred
Mixture of both Sales and Marketing skills
Worked in the retail industry is an advantage
Experience of managing senior experts
In-depth understanding of Retail industry
Ability to develop market knowledge and define the key industry issues to sales force
Ability to develop integrated strategic plan for the various core industries
High level of communication and presentation skills
Experience from the AIDC/IT industry is a plus
Excellent communication skills – ability to convince and motivate colleagues and customers
Team player with ability to work in virtual teams in an international environment
Be able to think out of the box

Zico Retail Marketing Manager Resume Examples & Samples

Assist in coordinating customer marketing programs grounded in brand insights that support core ZICO objectives at the national level
Lead the development, execution, and performance tracking of retail marketing programs at a regional and designated local market level
Accelerate customer programming via strategic project support, concept development, and post-program ROI analysis
Create communication routines using various tools to update marketing initiatives to all system constituencies
Interface with key customer and region teams to influence the understanding and inclusion of ZICO in their business plans and growth strategy
Assist in procuring and executing “go-to-market” promotional tools including but not limited to trade coupons, premiums, point of sale, and merchandising equipment
Participate in informational sessions (Nielsen reporting, etc.) in order to translate consumer research into actionable insights and business solutions for customer teams
Facilitate in-store merchandising solutions that are commercially viable and offer a unique shopper experience
Interface with sales & commercialization leads to translate customer marketing strategy into locally executable toolkits
Act as a liaison between the field sales and field marketing teams to collect feedback and relay a field perspective to the ZICO brand team in a timely and fact-based manner, making recommendations where appropriate
Identifies opportunities quickly and organizes into action
Works well both independently and as a team
Strong analytical skills, able to navigate consumer reports and interpret into insights
Ability to speak effectively before large groups
Strong business acumen, self-motivated and ability to prioritize and meet deadlines
Proactive, big picture thinker: “goes to the ball versus waiting for the ball to come to them”
Ability to conform to shifting priorities, demands and timelines through analytical and problem-solving capabilities
Finite attention to detail, excellent organizational skills

Retail Marketing Manager Resume Examples & Samples

Partner with retail sales to identify and act upon market opportunities in the retail channel
Develop and deploy retail specific NPD pipeline through partnerships with Product Line teams
Support retail operations category management efforts; act as product line liaison with retail partners
Survey competitive environment & suggest actions to out maneuver Wiring Devices and Residential competition
Partner with retail account managers to develop and deploy RWDD product line promotions
Assist with inter and intra-division product promotion opportunities
Develop and champion annual promotion strategy for RWDD
Analyze & report monthly segment results for retail focused promotions & projects
Coordinate with internal Marcom resources on ideation and design of retail merchandising campaigns
Project manage internal actions to support the deployment of in store marketing campaigns
Assist Retail Ops team with internal category management support as needed
Serve as division liaison for Intra-division growth activities (Cross Selling, Web & Pro focus programs)
A minimum of 5 years of experience in sales or marketing for manufacturer selling into a big box retail environment
Must be authorized to work in the US without company sponsorship
No relocation assistance is provided, candidates must reside within a 50 mile radius of Peachtree City, GA

Senior Retail Marketing Manager, Vive Resume Examples & Samples

Partner with Operations and Sales to alter strategy or policy or invest appropriate resources to support market initiatives and serve the best interest of the company
Design and implement comprehensive category marketing programs to include introduction and rollout across multiple retail customers
Develop product category growth strategies; responsible for articulating, analyzing, delivering, and supporting various growth strategies including implementation utilizing the cross functional team members across the organization
Manage daily partner relationship and projects, track all MSAs, SOW development, and invoicing
Work cross-functionally to successfully achieve specific deliverables in the areas of product marketing, field sales, and training support
Responsible for reviewing, measuring, and analyzing product category performance as it relates to sales, profitability, SKU rationalization, movement of products inline or non-stock
Conduct competitive SWOT analysis identifying the position of product in relation to the market. Utilize this information in the implementation of product marketing strategies
Communicate across North America sales and marketing project timelines, deliverables, and expectations
Manage production and fulfillment of collateral material, packaging, in-store merchandising, videos and other marketing materials (as needed) to meet company goals
Manage and engage operations of national retail merchandising executions
Manage project budgets and timelines across multiple projects
7 - 10 years’ experience in retail marketing, merchandising, or training. Experience with VR and/or AR is a huge plus
Bachelor’s degree in Business, Marketing, or related field
Passionate about new technology and virtual reality
Strong, clear communication skills (written and verbal)
Great cross-functional teamwork abilities
Ability to manage multiple projects simultaneously, meeting deadlines and budgets, while maintaining a calm, positive attitude
Ability to work in an entrepreneurial, fast-paced environment
Basic design skills using PowerPoint, In-Design, or Creative Suite preferred
Position requires domestic travel up to 25% of total time

Senior Retail Marketing Manager Resume Examples & Samples

The development and management of static POS, semi-permanent displays and customer facing collateral
Supporting the delivery of GA targets through launch and ongoing promotion through channel marketing campaigns products ensuring legal and regulatory compliance
Development of proven solutions to drive sales growth in SA3 prioritised network areas
Day-to-day direct management of 4 x high performing Retail Marketing Executives
You have a min of 7-10 years professional experience in a marketing environment
You have a min of 3 years retail marketing experience in a fast paced environment with a physical store footprint
You have Budget Management experience
You have experience in team leadership or people management – able to motivate a team to deliver exceptional results
You have collateral management experience

Retail Marketing Manager Resume Examples & Samples

Take the lead in the development and execution of Fender’s in-store & online retail support & visual merchandising strategy in the EMEA region
Work with the global marketing team based in the US to understand the Fender global retail vision, and the EMEA Marketing Managers to establish how it can be translated into a strategy that works for the EMEA market
Be the voice of retail marketing for the EMEA region in the Fender global organisation, ensuring that EMEA market needs are clearly communicated to the planning & asset teams
Build a calendar of retail events for the EMEA region, and work with relevant team members to ensure they are adequately resourced and effectively delivered
Champion Fender Academy to the Fender retail partners, and work with the Fender Academy & Digital Coordinator and other relevant team members to deliver excellent compliance throughout the EMEA Premium Showcase Dealer & Fender Authorised Dealer network
Management of the annual retail marketing budget, including full accountability for all reporting and ROI analysis
Supervision of the Fender Academy & Digital Retail Coordinator, ensure that they are motivated and engaged, and work with them to build a competent, commercially aware member of the team
Work closely with the other key marketing functions (PR, Dealer & Event support) to ensure that the trade marketing strategy supports – and is supported by – the wider Fender marketing plan
Proven experience within a trade marketing environment (7+ years)
Degree educated (or equivalent)
Good understanding of the EMEA retail market (experience of the MI market a plus)
Excellent presentation and communication skills (written & verbal)
Good organisation and ability to manage competing priorities
Strong IT skills including knowledge of Microsoft Outlook, Microsoft Word and Microsoft Excel
Good leadership skills and team management experience
Excellent budget management & negotiation skills
Flexible and proactive approach
Deadline-driven & results focused
Ability to develop and maintain effective, positive working relationships internally and externally
Self motivated with a can-do attitude and positive outlook
Knowledge of other Microsoft Software Programs and Adobe Photo Shop or similar design/graphic software
Experience of shopper marketing
An understanding of the EMEA Music Industry
An understanding of the EMEA Musical Instrument Industry
Knowledge of Fender brands

Retail Marketing Manager Resume Examples & Samples

Ensure the Global/Hub Market Brand Calendar is followed and that 360 degree activation plans are developed and executed in markets
Facilitate the execution of Brand concepts and Activations with a special emphasis on key destination doors. Ensure that campaign, promotion/activation targets are set, evaluated and met. Monitor performance of campaigns, events and activations
Ensure that commercial opportunities and tactical activations/promotions are activated in Markets
Track digital tools used in Markets (video , music, ipads etc.), that content is available and up to date
Ensure global toolboxes are used in Markets and deliver against needs
Obtain approval for add. created tools and assure that execuion is in line with brand guidelines
Develop the mono-branded retail maketing calendar for the coming seasons ensuring alignment with appropriate local and regional departments and the inclusion of global and local campaign focuses
Consolidate input on global toolbox performance from Market sub-units into Global Concepts-to-Consumer
Establish a high performance culture and drive employee engagement, leading by example
Be knowledgeable about the targets and performance of stores and co-own Retail KPIs, in particular Traffic, Conversion, ATV, UPT, Net Sales and Profit Margin
Be accountable for the success of new store openings by ensuring a 360 degree activation plan is developed and implemented and relavat actions ar taken when stores are not performing
Ensure Retail CRM marketing tools compliment marketing materials and existing campaigns and promotions and deliver a positive ROI
Co-ordinate with agencies/suppliers the development and production of campaign material and tools (window, 2d material, diplays, promotions, creative etc.), ensure high quality and flawless implementation
Select agencies/suppliers with best cost-benefit relation for the required services/materials on a comparable base
Outlook: intermediate
Word, Excel and power point: advanced
Spanish: excellent
4- 6 years of experience in Retail Marketing and/orTrade Marketing
Industry: ideally in apparel/fashion/shoes or FMCG
Exposure: sports, fashion

Retail Marketing Manager Resume Examples & Samples

At least 5 years of Marketing experience preferably in the luxury sector
Proven success in planning and delivering campaigns
Advanced proficiency in Microsoft Excel, Word, PPT
Proactive and insightful analytical and problem solving skills
Dynamic, commercially minded with good business acumen

E-commerce / Online Retail Marketing Manager Resume Examples & Samples

Develop and execute effective digital campaigns with online retailers including brand awareness, search and traffic generation
Develop KPI’s, ROI and goals for performance including conversion rates
Leverage all available tools with existing online retail platforms including search, brand pages, product pages etc
Deep knowledge of online and Etail landscape
Proven records of successful execution of Etail marketing campaigns and promotions
Creativity to develop high demand marketing programs
Ability to analyze results and make recommendations for adjustments/amplifications

Retail Marketing Manager Resume Examples & Samples

Bachelor's degree in Marketing, Communications, Business or related field
7+ years brand marketing, brand communications, advertising or related experience
Competence and confidence to lead a team of Agency Account, Strategic Planning, Production and Creative team from strategic development, creative development to execution of creative campaigns
A vast passion for brand building and retail go to market planning
Excellent presentation development and delivery skills
Exceptional team player/thought leader with credibility and integrity to earn peer, senior management and cross-functional team confidence quickly
Aptitude to listen and fully understand the needs of various internal constituents, and successively propose defined solutions
Compelling ability to effectively communicate and collaborate with operational stakeholders and brand partners
Organized self-starter
Proficiency to multi-task and find solutions
Automotive marketing / client or agency experience
Specific brand strategy development experience
Clear enthusiasm to develop innovative and industry leading advertising/communication campaigns

Retail Marketing Manager Resume Examples & Samples

Serve as the critical liaison for North American retail marketing, managing the day-to-day initiatives as well as overseeing the seasonal calendar to anticipate and deliver on store needs
Partner with the Omnichannel Marketing Director to develop and execute seasonal marketing strategies that support key business and brand objectives
Serve as the dedicated retail marketing lead in partnering across the organization, working most closely with the Store Operations, Field Leadership, Digital, Visual, Creative and Project Management teams
Partner with the Buying and Planning teams to identify and steer opportunities that support seasonal objectives
Support cross-channel initiatives and oversee the correct and timely delivery of creative assets and store communications
Partner with the CRM team to refine and support programs that leverage customer insights and data capture
Track and report monthly KPIs
Deliver all marketing activity within the agreed budget
5-8 years experience in managing retail marketing strategy and execution
Demonstrated experience planning and managing projects from beginning to end, such as customer events, new store openings, and new category launches
Demonstrated experience approaching problems with open-mindedness, such as identifying on-brand and business-driving opportunities that challenge the status quo
Thorough understanding of marketing metrics
Experience in budget management
Excellent communication, collaborative, and presentation skills

Lamborghini Retail Marketing Manager West Coast Resume Examples & Samples

Conceptualize, propose, plan, execute and analyze retail marketing campaigns and events (corporate and dealer) to ensure increased leads, sales and loyalty
Manage and lead key loyalty and sales events, such as Monterey Car Week, Winter Academy, Summer Academy and the Lamborghini America Giro
Create opportunities and activities to increase showroom traffic & sales leads
Monitor, suggest and improve dealer marketing capability and efficiencies able to convince dealers that they need to become more effective in their marketing activities
Bachelor’s Degree in Business, Marketing, Communications or related field
Handling marketing agency side experience
Ability to effectively communicate and assert necessary actions

Brand & Retail Marketing Manager Resume Examples & Samples

Clarify the value chain of major brands / retailers in the Region, understand decision making process, manage multi-level contacts / close working relationships to influence specification decision and channel it to HM’s direct mill customers and realize sales. Report updates regularly
Contribute to the development of B&R Marketing strategy as part of overall TE strategy by creating concepts and delivery vehicles to capture programs within which products are specified including High IQ. Set Regional “sales” target
Drive implementation at mill level by relentless communication and follow up through to successful completion of the program and further specified programs
Regional lead for Teflon alliance and any other alliances with clear target to maximize sustainable business
Develop ideas for innovation based on market needs and input sales potential at retailer/ brands into business cases
Determine retail trends and translate into solutions that the company can provide with existing / new products
10 years of sales / marketing experience with thorough understanding of the textile value chain; basic product knowledge on different fabric types. Experience with international brand / retailer buying offices. Understands the decision process, product development cycles which influence specification of dyes & chemicals

Retail Marketing Manager Resume Examples & Samples

Own marketing relationship with key retail accounts and work with Lenovo sales Account Executives to jointly create and execute co-marketing plans. Marketing plan elements to include in-store POS and eTail merchandising, end user demand generation (retail circulars, digital inserts, web banners, email, social media, etc), and retail promotions
Interlock with key marketing personnel of strategic alliance partners (including Microsoft, Google, Intel, and AMD) to develop joint marketing activities between Lenovo and retail accounts
Implement and Manage effective storefront merchandising strategy including product display and POP to maximize retail sell out
Understand the competitive landscape and trends in consumer buying behaviors, and be able to develop appropriate responses and actions

Retail Marketing Manager Resume Examples & Samples

Aid the Sr. Marketing Manager in developing the Marketing strategy by preparing competitive analysis, leveraging analytics to recommend next steps for optimizing campaigns, and putting together materials to communicate strategy to both internal and external partners
Support the development of and manage the execution of marketing strategies and tactics across paid, earned, and owned channels. Tactics include email, direct mail, in-store, paid media, affiliate, social, and more. Must deliver work that is on-time, on-budget, and on-strategy
Manage and develop strong, collaborative relationships with Business Partners across the organization to ensure marketing initiatives meet launch and in-store deadlines
Leverage analytics to measure campaign success, and support optimization to deliver desired results
Apply ‘lessons learned’ and continuously improve the way that work is developed and delivered, providing feedback and implementing changes to optimize internal processes
Act as an independent self-starter and anticipate requests to properly execute projects and initiatives
Be able to negotiate compromises, have difficult conversations, and manage up/across/down within and across teams in a positive and collaborative spirit
Ensure all marketing materials are on-strategy and meet marketing, brand, and legal guidelines

Retail Marketing Manager Resume Examples & Samples

Develop and design the website for our new business
Execute and implement marketing activities
Develop design and presentation concepts for our products in close alignment with our vendors
Coordinate, organize and supervise all content processes – from the development to publishing of the content
Plan, develop and implement marketing campaigns and promotions professionally
Optimize different traffic channels and analyze competitor activities as well in close collaboration with the Program Marketing Team and independently
Create and update performance tracking to monitor campaigns and track traffic and conversion metrics to enable continuous improvement of our marketing efforts
Work closely with finance team to explain financial impacts of demand activities on P/L
Function as important interface to the departments Vendor Management, Supply Chain Management, Program Marketing and Software Development
Think strategically and analytically about new ways to market our products to customers and increase relevance. Evaluate and champion ideas within the context of our current business model, while also looking for transformational opportunities that change our perceptions of our products and services
Bachelor’s degree in Business, Marketing, Economics or a related field of study
Multiple years of relevant work experience
Strong bias for action and willingness to roll up sleeves and get things done
Data-oriented with excellent hands-on analytical skills and ability to generate and quickly execute upon recommendations based on the synthesis and analyses of data
Natural ability to focus on big ideas that drive significant change but enjoys diving deep into the details
In-depth experience on relevant content management tools as well as web application
Detailed understanding of search engine optimization and content marketing
Sensitivity for trends and new ideas in the consumables realm
Excellent communication skills in German and English
MBA or advanced business degree is preferred
Experience with membership based business models
Entrepreneurial spirit and ability to try new things with minimal direction

Retail Marketing Manager Resume Examples & Samples

Proven product management experience ideally within travel and or retail
Successful track record of developing and implementing retail campaigns
Proven experience in delivering high volume marketing collateral and owning tactical requests alongside a complex, changing schedule
Strong expertise in dealing with both 3rd party suppliers and external agencies, ensuring timely and efficient delivery
Experience of print management, POS best practice and retail marketing innovation
Digital media experience, understanding the role and trends in digital media including social
Experience in understanding and interpreting consumer insight data
Strong PC experience working with Excel, Word and Powerpoint
Demonstrable project management skills
Ability to work across multiple marketing projects in a complex retail estate

Senior Retail Marketing Manager Resume Examples & Samples

Lead and inspire your team of ambitious Retail Marketing Managers and their direct reports
Create, agree and deliver the in-store and digital retail marketing strategy whilst engaging key stakeholder groups – Brand Marketing, Sales, Dyson Retail, and Creative
Communicate the strategy to retailers and internal stakeholders and gain buy in for implementation
Author and drive budgeting for UK Retail Marketing operations to deliver business strategy through strong communication and engagement internally
Work and partner with Dyson’s sales teams to plan and produce joint marketing plans with retail accounts

Retail Marketing Manager Resume Examples & Samples

Current insight and knowledge of product trends and aware of consumer buying behavior; Passion in brand building in a new environment with local and international teams Proactive, uses initiative and able to provide creative solutions
Understand of the value of marketing to the brand awareness and positioning and recommend initiatives that have a return on investment
Hands on personality, attention to detail and prepared to handle multiple tasks, with solid data management skill
Excellent planning, organizing and problem solving skills with the ability to identify improvement opportunities and solutions
Excellent interpersonal and communication skills and a talent for building relationships with internal and external partners
Excellent written business communication in Mandarin and English and good command of verbal English
Results orientated and able to work under pressure and to tight deadlines

Associate Retail Marketing Manager Resume Examples & Samples

Develop the most effective marketing programs including the marketing plan and execution, while ensuring advertising compliance strategy is adhered to
Research market trends and consumer preferences with respect to marketing and promotional activities, in order to develop the best promotional strategies for the business to address customer requirements and ensure competitive advantage in the marketplace. Conduct analysis of programs, past performance. Run daily sales reports and provide recommendations and analysis on current trends. Based on findings, determine resolutions and take action and/or escalate for appropriate approval
Collaborate with Category Managers, Division Merchandise Manager, Merchandising Vice-President, and Retail Marketing Manager (RMM) to develop the most effective marketing promotional activities to support sales contribution per department in accordance with corporate strategy and resource allocation to successfully achieve sales goals. Aid in collection and preparation of information and presentation of the program to Retail Marketing Manager and DVP for approval
Develop new business opportunities through analysis of performance, market share, and market trends and initiate action plans
Plan and manage specific projects as identified by Retail Marketing Manager
Provide feedback to RMM at creative meetings to ensure division is appropriately positioned in all advertising to meet sales goals
Work in compliance with all laws and regulations and attend or complete all required health and safety training, report all accidents and take every precaution reasonable to ensure personal safety and the safety of others and perform other duties as required

Retail Marketing Manager Resume Examples & Samples

Manage the UA Brand House marketing vision and strategy with a focus on driving retail traffic and awareness to our 18 doors
Support strategic planning & execution for 2017 new store openings, which may include agency oversight
Work strategically with the Ecomm and Factory House partners to achieve retail consistency across channels
Partner with Sr Marketing Coordinator and Visual Merchandising team to develop clear, quick and big window and in-store presentations that clearly communicate key seasonal brand and product ideas
Partner with Sr Marketing Coordinator to oversee annual and seasonal retail marketing planning and execution of overall brand seasonal strategies and key product buys
Support digital partner with implementation of retail digital & performance marketing strategy
Oversee implementation & on-going evolution of Market Intensification Program and other retail marketing tests
Manage Sr. Retail Marketing Coordinator who is responsible for all briefs into the global creative team to develop creative that aligns with key products and seasonal brand marketing objectives
Support and evolve the North American grassroots marketing strategy with a focus on strengthening community relationships around our retail locations
In partnership with Marketing Operations Coordinator manage Brand House retail marketing budget
Partner with Head of Marketing, Operations Coordinator and Factory House counterpart to evolve marketing scorecards and analytics to assess our retail marketing effectiveness
Partner with Merchant and VM team to lead the customer experience strategy in all Brand House doors
Minimum 8 years marketing experience in a corporate retail environment
3 years previous supervisory and leadership experience
Experience in retail marketing in the athletic footwear and apparel industry preferred but not required

Retail Marketing Manager Resume Examples & Samples

Establish and maintain frequent and clear communication with the Go-to-Market Manager, making sure they have all tools available to manage their markets in line with the global retail strategy
Along with key stakeholders, own, drive and deliver retail projects that are suitably planned, governed, resourced and managed, working collaboratively across teams, resolving day to day challenges
Work on Commercial team briefs covering new product launches and campaigns, getting early visibility of the nature of the product or campaign, to determine the right approach for retail and identify deliverables
Own all of the above briefs from beginning to end, managing different teams and stakeholders to deliver according to the brief in a timely manner
Degree qualified in a relevant subject ideally
Previous experience in a similar or project management role
Ideally gained experience within an FMCG or consumer focused company
Super-organised and able to run multiple projects at one time, learn quickly and be adaptable
Travel will be required

Retail Marketing Manager, VP Resume Examples & Samples

Work closely and effectively with the pan-European marketing team, maintaining local agency relationships and liaison with key stakeholders within BlackRock’s Retail business (sales, product, compliance)
Develop marketing objectives and strategy in line with the Retail local, EMEA and Global businesses objectives and goals
Set, manage and report on the Switzerland Retail marketing budget
Develop and implement the marketing and communications programme to effectively target key segments, including the coordination and execution of activities across the full range of marketing disciplines - advertising, direct marketing, events, e-business, sponsorship, literature and coordinating with the PR team
Develop co-marketing programs with key clients, including websites, events, campaigns, PR, training etc
Adapt marketing campaigns and collateral developed by the central London marketing teams so they are relevant in the local market (including translation and local copy changes)
Manage content proactively in local language of local websites in line with EMEA web strategy & messaging
Assume responsibility for the quality of marketing executions for Switzerland
Develop a full understanding of the Switzerland investment market in order to ensure successful positioning and marketing of BlackRock products
Interaction with senior stakeholders within the business, agency partners and compliance to manage projects from end-to-end
Coordinate activities and ideas with marketing colleagues in Switzerland or on Pan-European level
Contribute to the wider Pan European marketing agenda and manage specific projects on a Pan-European basis
Liaison with the two other business channels of Institutional and iShares, particularly in Marketing, media-coordination, sponsorships, events and CRM
Report on efficiency and effectiveness of the marketing program
Extensive experience in marketing, preferably in financial service industry (ideally asset manager or bank) in Switzerland

Retail Marketing Manager Resume Examples & Samples

Ensure item GP and pricing equation works to deliver initial GP % and sales goals per Channel
Highly motivated individual with proven Retail merchandising and category/portfolio management skills
Proven ability to motivate, manage and lead others
Ability to plan and think strategically
Strong communicator
Specialty retail experience a plus
Analytical abilities required
Minimum 5-8 years job specific criteria
5 + years of leadership (Highly Desirable)

Retail Marketing Manager, Europe Resume Examples & Samples

In partnership with the Retail Marketing Director, successfully drive the retail marketing strategy for the UK & Europe MK business to deliver across key retail KPIs, drive sales, data capture and brand awareness
Partner with global retail marketing teams to ensure EU strategies are aligned, where possible, with Global retail calendar
Drive a targeted process to successfully manage all NSO openings as well as focusing and partnering with Brand and Events on key bespoke NSO activity
Create and maintain a local retail marketing toolkit in partnership with Retail Operations
Identify key markets in partnership with Retail to drive bespoke activity and larger projects in conjunction with brand marketing
Work with Brand marketing across all activities to ensure ‘drive to store’ components
Manage storewide execution of marketing programs across categories, ensuring store communication and briefs are timely and thorough
Management of two direct reports to support in the planning, roll out and execution of strategies
Provide analysis across all campaigns
Monitor competitor activity and trend, reporting back to HQ both locally and globally
Develop and manage annual retail marketing budget

Retail Marketing Manager Resume Examples & Samples

Develop consolidated messaging at the point of sale across a variety of retail types including convenience store, pharmacy, grocery and dollar stores
Coordinate with sales to develop marketing plans for new business acquisition
Plan and execute programs focused on increasing card sales in retail partners
Support launching new product features to new and existing distributors
Manage measurement, reporting & insights for Retail Marketing
Manage research efforts designed to inform ongoing Retail marketing strategy
Work with internal & external creative services to develop & maintain supporting marcomm materials
Maximize core metrics including; Activation, Funding, Usage / Debit Volume, Months on Book, Feature Penetration, Retention
3-5+ years in marketing roles managing consumer-focused products and services with an emphasis on in-store marketing
Experience in financial services and card marketing preferred although not required
Retail/ Lifecycle / Customer Relationship marketing / communications experience preferred although not required
Web / digital marketing experience preferred although not required
Passion for managing customer relationships and creating a best-in-class product and customer experience
Strong analytic mindset focused on testing and measuring impact of initiatives and programs
Strengths span cross-functional execution excellence
Ability to communicate and build credibility leading cross-functional initiatives
Excel in a fast pace, dynamic environment
As provided in NetSpend's Background Check policy, eligible candidates may be subject to drug, criminal history, and credit checks, which will be conducted and used in accordance with applicable local, state, and federal laws

CSB DE Retail Marketing Manager Resume Examples & Samples

Work with the Retail Sales team to fully understand the Retail landscape in the Germany, individual Retailer propositions and strategies
Develop a Retail Marketing plan that sits at the heart of our Retail Commercial plan and which supports delivery of our RUM objectives
Manage and motivate all agencies to keep activity execution on track. Demand high quality, cost effective service and review regularly
Continually strive to deliver new and innovative ways to connect with our target audience through Retail, particularly on line
Work with Marketing Ops to ensure that all Retail investment is effectively measured evaluated and reported back to the business
Proven, successful Retail Marketing experience including delivery of On line, In store and Filed Marketing initiatives
Mix of analytical and creative skills
Understanding and utilization of Partner marketing processes, especially Microsoft and Intel vendor funding partners
Strategic as well as operational capability
Demonstrable ‘Entrepreneurial Spirit’ and fresh thinking approach
Ability to effectively motivate and manage agencies
Knowledge of Consumer PC/technology market a positive but not mandatory
Strong presence and credibility with retailers

Zico Retail Marketing Manager Resume Examples & Samples

Develop national retail marketing calendar that translates ZICO’s brand marketing strategy into commercially viable and locally executable programs across all national, regional, and ecommerce customers
Ideate, coordinate, facilitate sell-in, communicate toolkits, and track the performance of customer marketing programs, ensuring all are grounded in brand insights and support core ZICO objectives
Ownership and management of annual retail marketing budget
Participate in planning calls with key customer teams to influence the understanding and inclusion of ZICO in their business plans and growth strategy
Create communication routines with key customer and field sales teams to proactively understand challenges, identify opportunities, communicate updates, and advocate for business needs
Collaborate with ZICO brand team on annual BP to analyze data and recommend channel, customer, and market growth strategies that translate data into actionable, shopper driven insights
Manage all national in-store campaigns and day-to-day communication both internally and externally to respective teams, brand partners, and key account teams
Build and manage partnerships with complementary national brands
Assume cross-functional responsibility for translating consumer and shopper research into fact-based solutions for customer teams on an as-needed basis
Lead the development of all “go to market” promotional tools including coupons, premiums, racks / merchandising equipment, cooler graphics, and point of sale, ensuring each is commercially viable, provides a unique shopper experience, and is aligned to the brand’s visual identity system
Act as conduit between VEB sales, marketing, and commercial leads to communicate all facets of ZICO business updates in a timely and fact-based manner, making recommendations where appropriate
Support innovation pipeline by developing go to market strategy and launch tools for ZICO innovation
Manage three direct reports including two retail marketing managers and one operational marketing manager
Bachelor’s degree in Business, Marketing, or Communications preferred
7-10 years of marketing, sales, and/or commercial experience in the CPG industry
Strong computer skills, including MS Office Suite applications
Prior experience navigating consumer insight reports (Nielsen, etc.)

Retail Marketing Manager Resume Examples & Samples

Tertiary qualifications in Business or Commerce
Minimum of 6 years Sales, Marketing or Trade Marketing experience, preferably in a retail environment
Ability to think creatively and conceive of multiple, creative campaign ideas
In depth understanding of unique brand propositions
Must be able to manage multiple priorities effectively
Must be self-motivated and be able to work independently

Retail Marketing Manager Resume Examples & Samples

Drive Lennox PartsPlus retail strategies
8-10 years CPG brand management and retail POS environment experience
3 plus years of Leadership experience
Strong core competency in brand and/or product management
Omni channel marketing and/or CRM expertise a plus
Experience developing retail strategies
Solid planning and budgeting skills
Excellent communication skills, including presentation skills
Travel: 15%

Retail Marketing Manager Resume Examples & Samples

Requires a strong business focus, client orientation and the ability to work in a fast paced, team environment
Must be able to manage expectations, attend to details, handle multiple projects, and prioritize effectively
Must be comfortable providing consultation and direction to individuals at varying levels within the organization
Must display a high level of professionalism and ability to explain complex information to individuals with varying degrees of understanding
Travel, including overnight stays, may be required up to 10% of the time
Bachelor's degree or equivalent, plus 7 plus years related work experience (experience working with various digital/social media platforms and experience with content marketing as well as implementing full scale integrated marketing campaigns) required
Must have a comprehensive understanding of marketing, advertising, public relations, and corporate communications
Knowledge of (or ability to obtain) the financial services market and products is required
Proven and strong abilities in the areas of problem solving, project management, relationship building, analytical, decision making, negotiation, and communication, verbal and written, required
Must have excellent planning, time management and decision making skills
Must be a self-starter and be able to work with people at all levels

Junior Retail Marketing Manager CZ / SK Resume Examples & Samples

Develops Brand Strategy by Retail Environment and Customer, prepares activation plans and sets priorities
Builds shopper insights for Retail Environment and/or customer, in cooperation with Insight team
Develops impactful and relevant presentations and tools (5P’s tools, trade stories, NPD activation programs, etc) to execute the plans for Customer Development Team
Supports the Customer Development team to deliver customer-specific P&L for category
Supports the area of In Store Management through effective communication with Merchandisers and Field team, excellence in store execution and 5P´s monitoring
Min 1-2 years of experience in Trade Marketing/Marketing

Retail Marketing Manager CZ / SK Resume Examples & Samples

Develops shopper marketing programs based on insights
Coordinates overall margin growth & pricing management across brands for category to reach financial KPIs
Supports the area of In Store Management through effective communication with the Merchandisers and Field team, excellence in store execution and 5P´s monitoring
Min 2-3 years of experience in Trade Marketing/Marketing

Associate Retail Marketing Manager Resume Examples & Samples

Very strong ability to prioritize, make tough calls and execute multiple tasks simultaneously
Maintains confidentiality and professionalism at all times
Works across the organization for alignment and execution of goals
Natural ability to adapt personal style to influence situations
High business acumen, strong analytical skills and the ability to make decisions holistically with a solid understanding of financial implications
Solves problems quickly by identifying and creating solutions. Completes tasks accurately and on time
Maintains a sense of urgency. Looks for effectiveness/efficiency gains

Retail Marketing Manager Resume Examples & Samples

Earn and keep USHS Services clients’ respect and confidence as a trusted advisor bringing value to their business through a strong commitment to success, consistent performance and the ability to develop a wide range of ideas and solutions
Acquire in depth knowledge of, and be conversant in, the USHS Services business including the builder channel and the seasonality of the various locations – their key issues, competitive situation and industry trends
Exhibit the ability to anticipate and solve problems
Look for cross-sell and bundling opportunities
Generate enthusiasm for and commitment to the Services business among team members. Effectively stimulate your BMD team members for maximum productivity and job satisfaction
Gain the confidence and trust of your co-workers
Manage multiple projects, including maintenance scheduling support provided by the Telesales team
Ensure the highest level of professionalism is maintained on assigned work to meet and exceed the Services Client’s expectations
Working with Analytics and Insight team, assure tracking is in place for programs where appropriate
Assure call centers, and Services are aware of marketing activity and working with Analytics team, be point person to facilitate call volume projections
Assure marketing work has been checked through Legal and Compliance
Help formulate marketing plan presentations pre- and post-campaigns
Be a seasoned presenter
Establish clear objectives and day-to-day priorities for yourself and the BMD team for the USHS Services business
Maintain a professional approach at all times, especially under pressure
Establish rapport and trust with a broad range of team members – acknowledging the expectations of and on others, identifying team and project needs, remaining open to considering multiple points-of-view
Establish and maintain good relations across business
Effectively incorporate senior business leaders from BMD and other departments as project objectives or issues warrant
Be willing to listen
Be ready to help the team when you’re needed
Recognize, respect and address differing opinions. Actively solicit ideas
Bring favorable closure to team issues and recommendations
Work synergistically with partners across the business
Maintain a sense of humor. Remain enthusiastic in the face of setbacks. Display passion and energy for the challenges the team faces
Prepare accurate and timely internal communications, creative briefs, timelines and job statuses for regular updates to BMD and Services teams
Work with channel experts to develop strategic marketing plans for Services
Take primary responsibility for marketing performance by acting as the final checkpoint for all channel tracking, and ensure timely issuance of reports
Ensure all tactics/strategies have been executed as outlined on-time and on-budget or proactively communicate any delays, changes or exceptions

Retail Marketing Manager Resume Examples & Samples

Delivers budgeted Category & Brand Market Share, Net Sales & Operating Profit for the category in the country
Coordinates overall Margin growth / Positive NSPI / SPI plans across brands, key customers for category
Supports the CD team to deliver customer-specific P&L for category/brand/sub-brand
Owns and manages promotional budget

Retail Marketing Manager VP-frankfurt Resume Examples & Samples

Develop campaigns and custom-tailored marketing elements for selected partners by making use of the full marketing mix
Act as a well-respected sparring partner for the local sales team to ensure powerful sales support programmes and material, which is distinctive to competition, clear, precise and reflecting our customer’s needs
Work closely with the other members of the marketing team to ensure that the execution is in line with the overall segment strategies and the Retail business objectives and strategy
Liaise with the EMEA marketing and product group teams to leverage existing material where possible or develop new content when necessary
Work with internal partners such as Shared Services as well as local agencies to develop and execute the creative work
Ensure that results and success is being communicated accordingly internally and shared broadly within the region
Min. 5 years’ experience in marketing, preferably in the financial service industry (asset manager, bank) in Germany
Product and investment knowledge in the mutual fund business and/or with ETFs
Experience in developing campaigns and custom tailored co-marketing material
Understanding of BtB, BtBtC and BtC communication processes and specifics
Experience in various channels of the communication and marketing mix (above the line and below the line)
Excellent spoken and written English, German as a native language
Power Point and Excel skills
Experience in an international environment or a period of overseas would be a plus
Client-oriented perspective
Creative and self-motivated
Able to work in a fast paced dynamic environment, drive forward key initiatives and manage workflow on simultaneous projects
Good communication and networking skills
Good management skills
Cope with occasional travelling

Teamlead Retail Marketing Manager Resume Examples & Samples

Commercially driving the Personal Care appliances business for Amazon.de focusing on revenue, traffic and customer experience
Devising and implementing strategic plans for merchandising and customer experience
Leading the marketing team and developing the team both as individuals and as a work group
Coordinating and leading key projects in marketing and customer experience for our products
Search engine optimization
Operating as an effective point of contact for Merchandising Managers, Vendor Managers, In Stock Managers, Legal, and PR. Interacting with vendors and other external partners, and working with internal technical teams to drive tool fixes and improvements
Broadly managing the quality of our catalog and the resulting customer experience; managing related projects such as improving product data quality, attribute and image collection, browse cleanups, photo studio usage, etc
In addition to executing on promotions and features, helping to shape them by brainstorming new ideas and working with the team to optimize the merchandising strategy
Fluent written German and English skills is a must
Several years of experience in a related field
An in-depth understanding of merchandising and customer behaviour metrics, plus regular use of such data to guide decisions and recommendations
Highly skilled at communicating ideas effectively, both verbally and in writing
Strong attention to detail is essential
A strategic way of thinking and strong hands-on mentality
A great deal of personal initiative, creativity, decisiveness and team spirit
Established track record of creativity and innovation

Retail Marketing Manager Resume Examples & Samples

Define and implement the marketing strategy, instore and external
Manage the company activity and promotional plan
Deliver impactful and clear creative and messaging
Provide strong leadership and give clear direction
Build strong relationships across creative, print, buying and supply chain
Delivery of store/retail communication through internal communications
Lead the store experience including navigation and POS
Delivery to timescales and budget
Have strong store marketing expertise, specifically POS
Have proven leadership experience with strong influencing and negotiating skills
Be strategic, adaptable and creative
Demonstrate strong commercial acumen and a competitor focused approach
Be able to work well under pressure and deliver on time

Retail Marketing Manager Resume Examples & Samples

Support Centre Marketing Managers to develop strategic development marketing plans
Provide support to marketing managers in the creation and implementation of National Strategic Marketing platforms/initiatives for centre level customisation
Provide strategic input to local area marketing adding value to centre specific marketing initiatives, including the development and post-campaign evaluation
Consistent review of industry and cultural influences to drive innovative thought and campaign development
Assist in building an annual retailer communication strategy with each centre Marketing Manager
Foster strong working relationships with national agencies and suppliers
Identify areas that affect customer experience and conducting activities to improve the overall customer experience with Stockland Commercial Property
Demonstrate leadership and provide mentoring, coaching and technical direction to marketing managers on ongoing basis

Retail Marketing Manager Resume Examples & Samples

Collaborate with Furniture Clearance Center Managers, District General Managers and Marketing Director on national and local marketing efforts
Develop and manage ROI, analytics for marketing campaigns and provide reporting to the organization
Ensure field compliance with CORT brand guidelines
Oversee retail sales strategy to ensure it does not erode furniture rental business
Provide Marketing support for both our B2C and B2B furniture sales businesses
Develop and share best practices to increase retail sales
Monitor the competitive landscape and trends in consumer buying behaviors, and develop appropriate responses
3-5 years in marketing for a retail store brand or marketing a furniture brand preferred
Bachelors with Marketing or Business related subject preferred
Ability to develop and maintain professional relations with Clearance Center Managers, District General Managers and other field personnel without face-to-face contact
Understanding of and insight into what drives traffic into a retail environment
High level of understanding of retail analytics with the ability to review data, identify opportunities and develop action plans to exploit the opportunities
Experience working with agencies
Basic working knowledge of traditional media, digital media and social media
Basic working knowledge of advertising production processes
Experience in developing email campaigns
Strong relationship-building skills
Experience with Salesforce or other CRM platform
Proficiency in Microsoft Word, Excel, and Power Point
Able to do minimal travel

Senior Franchise & Retail Marketing Manager Resume Examples & Samples

Ability to collaborate and communicate effectively and consistently with supervisor, colleagues and cross divisional stakeholders
Strong English skills (written and verbal) a big plus
Proven record of working cross functionally with colleagues
Ability to identify key priorities within a heavy workload and execute on them
Intellectually strong
Able to travel as needed

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