Vertical Marketing Manager Resume Samples

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E Greenholt

Ebba

Greenholt

760 Tremblay Glen

Detroit

+1 (555) 723 1018

760 Tremblay Glen

Detroit

Phone

p +1 (555) 723 1018

Experience Experience

Detroit, MI

Vertical Marketing Manager

Detroit, MI

Raynor, Reynolds and Halvorson

Detroit, MI

Vertical Marketing Manager

Work with marketing groups to help align and support vertical message development to overarching core brand messaging and visual presentation style
Develops & drives marketing campaigns to deliver Policy Deployment Targets to Improve
Manage execution of strategic plans, providing regular updates
Plan vertical campaigns to be deployed regionally in line with global ones for all BUs; gauge and improve marketing performance and ROI
Provide direction and assistance to specific vertical market, increasing sales and market potential by strategically generating growth within the sector
Creates high-level executive contacts within the vertical market business community and nurtures established strategic relationships
Drive vertical strategy and support AOP plan development with CMS Korea Business Unit (BU) managers; ensure strategic alignment between BU and vertical plans

Los Angeles, CA

Global Vertical Marketing Manager

Los Angeles, CA

Runte, Aufderhar and Gutmann

Los Angeles, CA

Global Vertical Marketing Manager

Develop vertical strategy and create action plan to execute and drive breakthrough growth in specified vertical
Work with sales Channel Managers and Account Managers to ensure vertical strategies are optimized and utilized
Create vertical demand generation action plans by working cross functionally to ensure execution
Work with internal Marcom associates or vendors to design, develop and update key vertical collateral
Establish and present key performance indicators (KPIs) that ensure vertical objectives are on track
Developing the channel management plan
Support the attainment of the annual sales target by providing marketing programs and sales tools

present

Detroit, MI

Vertical Marketing Manager, Hospitality

Detroit, MI

Bernier LLC

present

Detroit, MI

Vertical Marketing Manager, Hospitality

present

Design, develop and inform the execution of vertical marketing programs
Develop insights relevant to the assigned verticals to include
Technology trends, with both a near-term and longer-term time horizon
Apply vertical segmentation modeling to target and position solutions
Competitive marketing intelligence
Engage and oversee third parties for primary market research and analytics to supplement internal expertise and resources
Vertical trends and challenges

Education Education

Bachelor’s Degree in Business

University of Southern California

Bachelor’s Degree in Business

Skills Skills

Ability to plan, execute and measure with a strong sense of urgency to drive results
Highly self-motivated with the ability to manage and prioritize multiple projects
Excellent strategic thinker with solid written and verbal communication skills
Capacity to develop a strategic understanding of the Thermo Scientific brand, the life sciences industry, analytical instrumentation, consumables and software
Ability to improve marketing ROI and directly impact revenue
Lead Business Marketing for Facebook advertising and platform capabilities to US vertical clients and key segments
Plan and lead successful marketing channels and campaigns that drive solution adoption, scale, and revenue for US Entertainment & Restaurants segments
Coordinate with cross-functional teams including Sales, Public Relations, Product Marketing, Measurement, Creative, and Insights to deliver world-class marketing programs
Develop strategic positioning for Facebook Entertainment & Restaurants based on market assessment, analysis, and understanding of client and company priorities
Lead Business Marketing for Facebook advertising and platform capabilities to CPG, Retail & Beauty clients and key sub-verticals

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8 Vertical Marketing Manager resume templates

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Vertical Marketing Manager Resume Examples & Samples

Help identify high impact brand advertising and promotion opportunities, managing the associated creative and execution
Work with marketing groups to help align and support vertical message development to overarching core brand messaging and visual presentation style
Manage execution of strategic plans, providing regular updates
Facilitate production of brand and cross market campaigns
Manage periodic brand research and audits
Generate content for customer-facing events (tradeshows, conferences, customer advisory councils, etc.) to enhance our presence, relevancy and interaction with customers and prospects
Proactively socialize content to drive engagement and provide stimuli for ongoing conversations
Support sales through the creation of key messaging assets that can be leveraged in the field
Manage third-party marketing alliances and contracted agencies
4-year college degree preferably in Marketing or Business or equivalent work experience, MBA preferred
Health care and/or health care IT marketing experience required
A minimum of 7 years in-depth experience in brand marketing, including campaign and management
Experience in educating marketers, supporting acquisition integration, product development and migration plans
Ability to message brand effectively around business issues and customer impact, both externally and internally
Experience managing and working with external agencies to accomplish project deliverables
Strong project management skills and ability to manage multiple projects/deadlines
Superb written and verbal communication skills
Budget responsibility

Vertical Marketing Manager, Tech & Telco Resume Examples & Samples

Lead Business Marketing for Facebook advertising and platform capabilities to Tech and Telco clients and key segments
Plan and lead successful marketing channels and campaigns that drive solution adoption, scale, and revenue for Tech and Telco customers
Coordinate with cross-functional teams including Sales, Public Relations, Product Marketing, Measurement, and Insights to deliver world-class marketing programs
Develop strategic positioning for Facebook’s family of apps and services based on market assessment, analysis, and understanding of client and company priorities

Vertical Marketing Manager Resume Examples & Samples

Lead Business Marketing for Facebook advertising and platform capabilities to US Entertainment & Restaurants clients and key sub-verticals
Plan and lead successful marketing channels and campaigns that drive solution adoption, scale, and revenue for US Entertainment & Restaurants segments
Coordinate with cross-functional teams including Sales, Public Relations, Product Marketing, Measurement, Creative, and Insights to deliver world-class marketing programs
Develop strategic positioning for Facebook Entertainment & Restaurants based on market assessment, analysis, and understanding of client and company priorities

Vertical Marketing Manager Resume Examples & Samples

4-year College Degree (preferably in Marketing or Business) or equivalent in work experience. MBA preferred
A minimum of 7-10 years in-depth, business-to-business consultation and strategy development
Extensive experience in messaging and value proposition development
Extensive direct marketing experience including but not limited to direct mail, email, SEO/SEM, industry
Experience with budgeting and planning processes
Experience in insurance industry preferred

Vertical Marketing Manager Resume Examples & Samples

Manage and grow the Thermo Scientific brand equity; utilize VOC for CMS to validate change
Drive vertical strategy and support AOP plan development with CMS Korea Business Unit (BU) managers; ensure strategic alignment between BU and vertical plans
Plan vertical campaigns to be deployed regionally in line with global ones for all BUs; gauge and improve marketing performance and ROI
Create customer-centric content for the web, social and other digital channels for all BUs; collaborate with digital marketing to drive web metrics
Expand the value and interest in the thermoscientific.com communities and increase the number of new vertical sales leads in the marketing database for all BUs
Conduct commercial sales training (key selling points, competitive counters) by collaborating with each product expert on a regular cadence to improve selling skills and proper positioning of CMS solutions
Produce sales enablement (brochure, leaflet, and customer presentation) together with each product expert to improve the win rate of target sales leads & promotion
Analyze and report out market, competitive, and application trends as well as new workflow opportunities for BUs
Design and manage post-launch NPI campaigns to support growth initiatives for Bus
Self-motivated/Self-disciplined with initiatives and willingness to adapt to and embrace changes
Good business acumen
Team players
BS Degree or equivalent required
Preferably experience in Chemistry / Bio Chemistry, Biotech related /Chemical Engineering
5-10 years analytical equipment and/or the consumables marketing/sales experience preferred
Fluent in MS Word/Excel/PowerPoint and CRM solutions
Good oral and written communication skills both in Korean and English
Strong leadership and consulting skills

Vertical Marketing Manager Resume Examples & Samples

Co-Develops the strategic plan for each vertical market using input from Product Management, Sales Managers, Inside Sales, and the Marketing Team to create effective new market growth strategies
Co-Develops marketing plan using input from Product Management, Sales Managers, Inside Sales, and the Marketing Team to identify and develop specific marketing tactics to deliver annual growth objectives. Plans should include focus on the continued growth of the core business, new product launch plans, competitive response plans, new channel penetration plans, and demand creation plan
Design marketing programs and sales tools to support reaching annual revenue objectives
Responsible for leading the local implementation of global new products and marketing strategy into the respective vertical market. Specific responsibilities include
BS or BA degree in business, marketing; MS, MBA, or MA, in marketing, business management preferred
Five or more years of progressive experience as a marketing professional
Experience in development of and use of demand creation and promotional tools and strategies
Understanding of financial reports, and business statements
Understanding of competitive intelligence techniques
Demonstrated ability to develop and implement business/product/marketing plans
Demonstrated ability to develop strategic marketing plans
Some knowledge of Agricultural, Municipal Water, or Industrial markets is helpful but not required

Vertical Marketing Manager, Polymers Resume Examples & Samples

3+ years of product marketing experience plus relevant industry experience
3+ years of experience as a strong communicator, leader, with strong interpersonal skills
5+ years of product marketing experience within a related industry supporting the polymer sciences
5+ years of experience developing a strategic plan globally

Vertical Marketing Manager Resume Examples & Samples

Develop annual business plan using input from Business Units and Sales Teams to identify and develop specific marketing tactics and commercial action plans to deliver annual growth objectives. Plans should include focus on the continued growth of the core business, new product launch plans, competitive response plans, new channel penetration plans, and demand creation plan
Support the attainment of the annual sales target by providing marketing programs and sales tools
Responsible for assisting in the local implementation of new products into the respective vertical market globally. Specific responsibilities include
BS or BA degree in business, marketing, or related field; MS, MBA, or MA, in marketing, business management preferred
5+ years progressive experience in marketing
Additional 2-5 years in business-to-business or business-to-government sales would be preferred
Domestic / International travel up to 25% of the time
Some knowledge of chemistry and other applications related to the water analysis industry helpful but not required
Demonstrated experience in the commercial launch of new products, market segmentation techniques, market research and analysis tools and the development of and use of demand creation and promotional tools and strategies
Competitive intelligence techniques
Development and implementation of business/product/marketing plans
Demonstrated ability to develop, communicate and implement strategic business plans

Vertical Marketing Manager Resume Examples & Samples

Lead Business Marketing for Facebook advertising and platform capabilities to CPG, Retail & Beauty clients and key sub-verticals
Assist in the development of vertical marketing plans that drive business relationships, solution adoption, scale, and revenue for US CPG, Retail & Beauty segments
Own and lead the execution of multi-channel campaigns coordinating with cross-functional teams including Sales, Industry, Events, Public Relations, Product Marketing, Measurement, Creative, and Insights
Develop strategic positioning and content for verticals and sub verticals based on market assessment, analysis, and understanding of client and company priorities
Contribute to and help build the culture of Global Business Marketing @ Facebook
Strong understanding and experience in CPG, Retail or Beauty marketing directly to clients, and throughout the paid and owned media ecosystem
8+ years professional experience in business and/or enterprise marketing, OR, 8+ years of professional experience working for a media creative agency in a Communications
Planner or Strategic Account Planner position with several years’ experience working on CPG, Retail or Beauty accounts
Strong understanding of business objective to marketing objective translation, project management, communication, and storytelling skills
Ability to translate and communicate complex product and platform information into simple and intuitive language built for messaging channel
Exceptional execution and project management skills working with many different stakeholders and partner teams simultaneously
Strong career experience in client service
Strong experience working in large, highly matrixed teams but comfort working autonomously
Comfort with a fast-paced, always-on, start-up environments

Vertical Marketing Manager Resume Examples & Samples

Drive vertical outbound marketing tactics and support AOP marketing plan development with multiple vertical teams, regional marketing and commercial organization and ensure strategic plan alignment. Execute vertical campaigns to be deployed regionally. Gauge and improve marketing performance and ROI
Create vertical content for the web, social and other digital channels for assigned market areas. Collaborate with digital marketing to drive web metrics
Expand the value and interest in the web communities and increase the number of new vertical contacts in the marketing database for assigned market areas
Analyze and report out market, competitive, and application trends as well as new workflow opportunities for the assigned market areas
Review and drive APAC marketing metrics
Execute post-launch NPI campaigns to support growth initiatives for the assigned vertical areas
Establish goals for regulatory relations. Coordinate regulatory tactics for assigned market areas across regions
Bachelor’s degree in Biology, Biochemistry Chemistry; MS, Ph.D. or MBA highly desirable
5-10 years’ work experience with solid analytic/scientific technology and market knowledge. Prior experience in global and/or vertical tactics development
Demonstrated results in driving campaign results targeting specific market segments that include web, search, social media, advertising and events
Ability to travel 30%
Ability to plan, execute and measure with a strong sense of urgency to drive results
Strong ability to form relationships with marketing communications, country marketing, digital marketing and commercial teams without authority. Responsive to commercial needs
Demonstrates Thermo Fisher Scientific values – Integrity, Intensity, Innovation and Involvement
FJ1

Vertical Marketing Manager, Gaming Resume Examples & Samples

Develop and execute scaled marketing plan across global and US mobile gaming business
Work with regional marketing counterparts to pull down relevant global themes to land in market
Coordinate industry and owned event presence in conjunction with events team
Work with Facebook’s insights team to uncover vertical/sub-vertical insights and package for gaming clients
Manage budget and project plan
Ability to tap into various resources and cross-functional partners to find content and solutions that can be tailored/activated for gaming
Ability to create content that can be used by our sales teams to generate new business and educate clients/partners on new products/features

Vertical Marketing Manager, Gaming Resume Examples & Samples

5+ years professional experience in business and/or enterprise marketing
5+ years of professional experience working for a media creative agency in Communications
Experience in performance marketing directly to clients, and throughout the paid and owned media ecosystem
Experience in business objectives to marketing objectives translations, project management, and storytelling
Experience translating and communicating product and platform information into language built for messaging channel

Vertical Marketing Manager Resume Examples & Samples

Lead a cross functional team to deliver revenue commitments and growth targets for one of Hach’s largest marketing verticals by sales
Commercialization process champion
Develop end user demand drivers and marketing WOW’s
Global demand creation strategy
Channel management plan
BS or BA degree in Business, Marketing; MS, MBA, or MA, in Marketing, Business Management preferred
Additional 2-5 years in business-to-business or business-to-government sales preferred
Demonstrated ability to drive revenue from eCommerce and Leads a plus

Vertical Marketing Manager Resume Examples & Samples

Lead Business Marketing for Facebook advertising and platform capabilities to Auto & Restaurant clients and key sub-verticals
Develop vertical marketing plans that drive business relationships, solution adoption, scale, and revenue for US Auto & Restaurant segments
Contribute to and help build the culture of Global Business Marketing at Facebook
10+ years professional experience in business and/or enterprise marketing, or, 10+ years of professional experience working for a media creative agency in Communications
Experience in Auto & Restaurant marketing directly to clients, and throughout the paid and owned media ecosystem

Vertical Marketing Manager Resume Examples & Samples

Build the marketing strategy and activation plan for the Performance verticals. Bring simplicity to the planning and activation process. Identify near term priorities in conjunction with the broader Global Sales Org (GSO) / Global Business Marketing, & Product Solutions
Develop messaging framework and Sales pitch narratives, building clear positioning for complex DR solutions targeted at a savy audience. Key focus in developing content to support International, cross-boarder best practices
Identify scaled marketing methods to land key messages and drive adoption of Facebook’s marketing solutions within the vertical. This includes big channel partnerships with shopify/hootsuite/yellow pages
Webinars
Onboarding programs
Newsletters, events, etc
Leverage insights (ad effectiveness, market and consumer) to develop breakthrough opportunities for advertisers in the vertical
Build strong and effective relationships across the Global Sales Organisation, within Global Business Marketing as a whole, and across cross-functional teams
Deliver concise and powerful analysis of marketing impact
BA/BS degree preferred
10+ years of related marketing experience
Specific DIGITAL NATIVE verticals marketing experience
Advertising Industry experience and knowledge of media landscape
Experience developing & managing marketing programs

Vertical Marketing Manager Resume Examples & Samples

Assist in the development of Business Marketing for Facebook advertising and platform capabilities to performance and education marketing clients and key sub-verticals
Assist in the development of vertical marketing plans that drive business relationships, solution adoption, scale, and revenue for performance marketing segments
Assist in development of strategic positioning and content for verticals and sub verticals based on market assessment, analysis, and understanding of client and company priorities
5+ years professional experience in business and/or enterprise marketing or 5+ years of professional experience working for a media creative agency in Communications

Vertical Marketing Manager Resume Examples & Samples

Leads and manages marketing campaigns for new product and service introductions, rollouts and market acceptance in conjunction with Product Managers, Marketing Communications, and Sales Management for the field, distribution channels, and end users. Oversees the development of required collateral material
Develops annual Vertical Market plans that detail the size of the market, major customers and influencers in the vertical, competitive environments, product & service requirements, and sales projections
Provides professional leadership and coordination of targeted business solutions that utilize Belden’s broad product offerings
Creates high-level executive contacts within the vertical market business community and nurtures established strategic relationships
Identifies and develops potential partnerships, strategic alliances, and acquisitions that support the vertical and overall company strategies
Supports and recommends changes to sales tools as well as the identification and development of new toolkits
Develops training programs that are required to communicate Belden solutions within the vertical. Also designs marketing programs that can be used by the sales team to penetrate and win in a specific vertical
Identifies industry trends, new product/service innovations, cost effectiveness opportunities, value-added service propositions. Identifies the met and unmet needs in the vertical and develops solutions to fulfill them
In conjunction with the sales and channel teams, develops go-to-market strategies and plans
Conducts research in the vertical(s) through customer interviews, field interviews, market research, and first-hand observations
Must be capable of complying with Company Attendance Policy
Performs all other duties as assigned

Vertical Marketing Manager Americas Resume Examples & Samples

Researches industry trends and provides competitive analysis
Reports on marketing projects’ progress and related issues to the Vertical Marketing Director
Measures the effectiveness of marketing efforts and recommends areas of improvement
Provides core messaging and key visuals to fuel the communications for products
Develops marketing strategies for new technologies and product launches
Ensures that complete collateral materials accompany all products, including sales sheets, web presence, literature, presentations, e-blasts, videos, advertisements, PR, etc
Coordinates display materials and messaging for industry events / trade shows
Recommends allocation of the marketing budget and identifies opportunities for optimal exposure

Vertical Marketing Manager Resume Examples & Samples

Develops & drives marketing campaigns to deliver Policy Deployment Targets to Improve
BA/BS in Business or Technical Marketing or related studies
3+ years of experience developing a strategic plan
3+ years of experience with measurable results across a broad & diverse spectrum of value streams within a geographic region
MBA in Technical Marketing or related concentration
5+ years of experience with P&L and can extrapolate for P&L
5+ years of marketing expertise including VOC, trend analysis, subject matter expert by application and process knowledge

Vertical Marketing Manager Resume Examples & Samples

Develop highly effective vertical marketing campaigns / programs and product launch objectives, strategies and plans in alignment with the overall corporate strategic sales goals and objectives. Identify target markets, customers and development of Value Proposition for assigned vertical markets
Identify and cultivate close relationships with key customer and account contacts. Leverage existing relationships to create new opportunities within verticals
Participate in and educate key contacts at industry events/association meetings
Provide direction and assistance to specific vertical market, increasing sales and market potential by strategically generating growth within the sector
Research markets, trends, competitors and products to provide critical positioning intelligence
Working closely with market research team and Power Solution managers, gather vertical market, customer, category, channel and product information, (e.g. sales reports, industry data, etc.) to get a pulse for the business within the assigned vertical market. Understands vertical market and synthesizes data into facts and trends that provide the basis for actionable marketing plans
Develops specific sales tools and materials to educate and communicate opportunities to a specific market and end user
Champions projects for assigned vertical markets and facilitates cross-functional communication and education to ensure overall project and business success. Identifies and manages project dependencies and critical paths and communicates regularly with project stakeholders. Proactively manages scope changes, identifies potential crises, and devises contingency plans
Works cross functionally to build detailed product commercialization plans to ensure an effective product launch within assigned market
Align with product marketing managers to identify well-defined target audience(s) and messaging for marketing campaigns/programs
Diplomatically negotiates constantly shifting priorities
Act as sales enablement Super User within functional area as assigned. Building lead generation programs to generate opportunities and identify programs with highest performance and win potential
Bachelor’s degree in Marketing, Business or related field or 7 years related experience
Minimum of 3 – 5 years of marketing and/or project management experience including identifying project scope, drafting project plans, coordinating and leading project meetings, and identifying and tracking issues and action items, etc
Analytical skills capable of organizing and maintaining components of a project life-cycle
Strong working knowledge of typical desk-top computer software applications (such as MS PowerPoint, MS Word, MS Project, MS Excel, MS Access) to develop compelling presentations and analyze data

Vertical Marketing Manager Resume Examples & Samples

To lead and deliver strategic marketing initiatives for the APAC region, in close collaboration with Facebook’s channel / country marketing teams, sales teams, marketing science and creative shop teams
To proactively develop points of view / strategic bullets showing how Facebook can solve key customer challenges and help transform businesses for the digital age. These will include narratives, campaigns and toolkits that sales teams can proactively pitch to their clients
To create sticky, memorable frameworks for digital marketing, brand-building and performance marketing that influence how marketers plan their actions across platforms
7-10 years consumer marketing experience required
Cross-category or cross-industry experience will be helpful
Experience in brand-building will be helpful
Experience with digital marketing and e-commerce will be an advantage
Understanding of TV media planning and/or performance marketing is necessary
Understanding of marketing science and measurement is necessary
Analytical ability and comfort with data ambiguity is necessary
Ability to influence and collaborate across the organization is necessary
Creative thinking and thought leadership is necessary

Vertical Marketing Manager Resume Examples & Samples

Gain a clear understanding of trends, market drivers and customer requirements for premium online video distribution to develop programs that drive momentum and adoption of Verizon DMS solutions, and position the company as an industry leader in these segments
Define the target market and the persona of key decision makers and influencers (CEO/CMO,CIO/CTO, Line Decision Maker) in these industries, with a special focus on executive audiences
Build industry-specific, solution level messaging and positioning to communicate the value of our solutions and supporting products around critical market drivers for the verticals
Gather competitive intelligence about other players in this space; leverage understanding to better drive our go-to-market strategy in these verticals
In collaboration with Marketing Services teams, develop customer-facing materials; including campaign content, presentations, technical white papers and videos to show leadership in the industries covered
Lead vertical industry-oriented thought leadership activities; including social media, webinars, podcasts, videos, contributed articles and other press or Analyst activity
Develop internal and external communication strategies to increase exposure to a growing focus on the these industries
Work with key strategic alliance partners and appropriate value-added partners in each industry to drive joint go-to-market strategies
Represent VDMS at vertical industry and executive events
5-10 years of experience in a product, solutions or vertical marketing or product management role for a B2B online video platform or services provider
Bachelor’s degree or equivalent experience; Masters preferred
Strong understanding of the online video industry with vertical-specific expertise preferred; knowledge of encoding, DRM, video players, CMS, OVP, CDN a must
Demonstrated ability to understand business, sales and marketing strategy and convey in a clear value-based message for a target audience, including extensive experience creating marketing plans and supporting materials
Experience supporting sales team and designing and directing the implementation of sales tools and programs for large sales organizations
Ability to work with and lead cross functional teams in a matrix organization without authority
Outstanding project management skills; leads multiple projects and mentors team members with ability to thrive in high-pressure, time-sensitive scenarios
Strong attention to detail with exceptional verbal and written communication and editorial skills

Vertical Marketing Manager, Hospitality Resume Examples & Samples

Effectively inform and apply vertical marketing strategies to develop integrated marketing plans and sales enablement programs to drive Spectrum Enterprise’s growth in the Hospitality vertical
Apply vertical segmentation modeling to target and position solutions
Develop insights relevant to the assigned verticals to include
Vertical trends and challenges
Education client buying behavior and decision-making criteria
Technology trends, with both a near-term and longer-term time horizon
Competitive marketing intelligence
Design, develop and inform the execution of vertical marketing programs
Coordinate efforts with Sales and Marketing leaders and stakeholders to optimize the success of the Spectrum Enterprise organization
Collect syndicated and secondary industry research and conduct analyses to inform marketing strategies and tactics, including development of vertical messaging frameworks that serve as the foundation for sales enablement and content development initiatives
Engage and oversee third parties for primary market research and analytics to supplement internal expertise and resources
Engage regularly and effectively with Sales leadership to understand needs, develop joint plans and drive implementation of campaigns and initiatives
Communicate and collaborate effectively with key partner and stakeholder organizations
Work closely with other Marketing and Corporate functions including but not limited to Vertical Programs, Content and Lead Generation, Brand/Analyst Strategy, Marcom, Digital Marketing, Marketing Operations & Analytics, Field Marketing, Sales, Corporate Communications and Government Affairs
Support Product Management and other organizations with vertical analysis and market demand insights to inform product development roadmap expansion initiatives
Lead and or participate in cross-functional teams to implement strategies and key initiatives
Communicate effectively with executive leadership on vertical strategies, key initiatives, opportunities and needs
Embody a high-energy, high-integrity and client-driven attitude
Motivate and influence team members and others in the organization in a positive fashion
Exude positive energy and rally the organization behind Spectrum Enterprise’s goals of disrupting the market, taking share and driving continued growth of its fiber-based data and voice communications, managed network, video, and cloud services

Vertical Marketing Manager Resume Examples & Samples

Strategy Development: Develop Connected Lighting – Industrial segment strategy by (1) analyzing key market drivers and trends including competitive products, regulatory and legislative developments, and technological roadmaps, (2) identifying segment customer wants and needs, and (3) developing differentiated value propositions from distributed sensing technology in Connected Buildings. This will also include strategy development and inputs to technical roadmaps, commercial strategies, and supply chain strategies to exceed customer expectations
Strategy Execution: Collaborate with Product Platform and Vertical System Support managers to translate VOC to product and service requirements and develop multi-generation product (solution) planning road maps and drive new product introductions (NPI). Implement strategy adjustment to anticipate changing market and increase the value of the product/solution offerings. Balance function and benefits of product offering with cost incurred in development/delivery of product offering
Sales Growth: Develop Connected Lighting - Industrial strategy to increase market share in the industrial segment and sub-segments. Introduce product/marketing promotions and other sales programs as a means to the end of delivering top-line sales revenue objectives
Margin Enhancement: Achieve organizational objectives of growth and profitability through effective development of differentiated value propositions to deliver gross margin and return on sales goals
Agent/Sales/Customer Leadership: Maintain and enhance positive working relationships with segment stakeholders (key customers, industry leaders, sales management, sales agencies, key customers, channel partners, key influencers, etc.). Leverage stakeholder relationships to gather VOC, document the decision-making / buying process, and uncover segment customers’ unmet needs, keep up-to-date with key customer and competitor developments among many factors to build a compelling and winning strategy
Whitespace: Identify segment whitespace opportunities. Identifying new partnership opportunities and possible acquisitions
Bachelor degree from an accredited educational institution is required
Minimum of 7 years of professional experience
Master Degree in Business from an accredited educational institution
Incumbent must be able to travel domestically and internationally
Bachelor degree in Business or Engineering from an accredited educational institution is required
Broad knowledge of connected lighting industry
Broad knowledge and experience in automation and control technologies including hardware, software, and services product or platform management
Experience with customer meetings and presentations as well as delivering presentations to large groups
Ability to articulate good balance of technical and commercial acumen
Ability to work in a matrix organization, in virtual teams (across different locations), and cross-cultural environments

Vertical Marketing Manager, Entertainment Resume Examples & Samples

Lead Business Marketing for Facebook advertising and platform capabilities to Entertainment clients across all sub verticals (Film, TV, Streaming, Publishing, Sports)
Develop strategic positioning and content for the Entertainment vertical based on market assessment, analysis, and understanding of client and company priorities
Develop vertical marketing plans that drive business relationships, solution adoption, scale, and revenue for US Entertainment segments
8+ years professional experience in Entertainment marketing, or, 8+ years of professional experience working for a media or creative agency in Account or Communications Management
Experience in business/enterprise marketing, and throughout the paid and owned media ecosystem
Experience in translating business objectives to marketing objectives, storytelling and project management
Experience translating and communicating product and platform information into language built for messaging channels
Career experience in client service

Global Vertical Marketing Manager Resume Examples & Samples

Develop vertical strategy and create action plan to execute and drive breakthrough growth in specified vertical
Create sales tools and trainings to maximize selling process; including developing value and solution selling approaches for specified strategic vertical applications
Develop and maintain vertical sales enablement tools to be provided to our sales teams globally. (examples: vertical brochures, catalogs and sales playbooks)
Organize vendor and market data to help sales and marketing teams select and optimize the best vertical markets to meet financial targets (examples: surveys, share studies, and heatmaps)
Update and/or customize sales heatmaps using vendor data base information. This to confirm current vertical targets or to retarget based on growth opportunities
Assist in the maintenance of customer contact information using CRM and specifications
Create vertical demand generation action plans by working cross functionally to ensure execution
Establish and present key performance indicators (KPIs) that ensure vertical objectives are on track
Work with internal Marcom associates or vendors to design, develop and update key vertical collateral
Work cross functionally to define and deploy vertical marketing campaigns for lead generation
Work with sales Channel Managers and Account Managers to ensure vertical strategies are optimized and utilized
Owns the dissemination of global vertical marketing/sales assets and business intelligence studies
Ability to communicate the vertical value propositions of Fluke Biomedical products and solutions
Leads and collaborates with other marketing and executive staff in the development of vertical marketing plans, sales plan and account management process in order to identify markets, counter competitive threats, and deliver on revenue objectives
Identify and drive market expansion opportunities, product roadmap, strategic alliances and NPI launch plans to achieve business unit growth targets
Support strategic planning and Business Development (M&A) initiatives
Bachelor’s Degree in Marketing/Business Administration/Engineering or equivalent
A minimum of 5 years of broad based marketing, brand and product leadership experience working in organizations with highly advanced, innovative technical products
Experience marketing products globally with a track record of increasing or creating market share
Experience working within branded B2B and / or B2C environments with exposure to large-scale projects and cross-functional involvement in a variety of areas
Expertise in product marketing, product management, customer segmentation, vertical marketing and / or product development is required
Experience utilizing Voice of the Customer (VOC) to identify growth opportunities for the company
Understanding of business research and B2B products a plus (examples: Dun & Bradstreet, Hoovers, NetProspex, Avention and Industrial Info Resources)
Excellent Excel and PowerPoint skills required

Vertical Marketing Manager Resume Examples & Samples

Cooperate with other divisions in ThermoFisher, seek, build and keep the collaboration opportunities in providing cross division total solution based on different customer needs and market trend. Coordinate and facilitate cross division marketing activities
Align with each business lines in HSC, focus on the opportunity to create leverage in healthcare, create and present ThermoFisher “ONE HSC” full image and solution to China IVD market and customers
Help to build and maintain the relationship with KOL and society, understand the industry trend, technology development and customer needs
Involve key business development projects, expand business opportunities and applications on the current and new market. Help to Identify market potential for products and explore new opportunities by closely aligning with sales, distributors and our customers
Bachelor degree or higher in the other life science or medical disciplines
Minimum of 10 years work experience in multi-national company (diagnostic or life science company is preferred), of which 5 years on marketing experience with good market knowledge and biz sense
Demonstrated commercial acumen to help with market/product/customer strategy as well as selling skills

Vertical Marketing Manager Resume Examples & Samples

Develop and drive corporate strategy and leadership for your vertical markets
Develop Value Propositions for Thermo Fisher Full portfolio in verticals
Based on developed strategy & value proposition in verticals, create and execute strategic marketing integrated campaigns to deliver integrated messages to the market including, x division events, digital marketing, KOL community management as well as translate policies and regulatory/ influence and participate new regulatory process; Participate BD projects to contribute driving cross divisional business growth
Align on strategy and implementation with key function and division partners across position levels, location
Drive cross division commercial activities to present Thermo Fisher Full Portfolio/Solutions in the market in order to bringing incremental business growth through synergizing the approach by launching innovated marketing /commercial projects
Key Activities this position will undertake include
B.S. Degree in scientific field, advanced marketing degree preferred
3+ years’ experience inenvironmental or industrial (eg, metal, non-metal, petrochemical etc)marketing, sales and/or research
Strong track record of managing key opinion leader relationships to produce substantial proof of competitive benefit

Global Vertical Marketing Manager Resume Examples & Samples

Develop annual Commercial Plan using input from Business Units and Sales to identify and define specific marketing tactics and commercial action plans to deliver annual growth objectives. Plans should include, but are not limited to, focus on the continued growth of the core business, new product launches, competitive responses, new channel penetration, and demand creation
Assist in the local implementation of new products into the respective vertical market globally. Specific responsibilities include
Acting as commercialization process champion
Understanding end user demand drivers and developing marketing WOW’s
Developing the global demand creation strategy
Developing the channel management plan
Driving elements of the Customer Journey to deliver growth and sustainability
BS or BA degree in business, marketing; MS, MBA or MA in marketing, business management preferred
5+ years progressive experience in marketing or other commercial functions
Experience in the application of competitive intelligence techniques
Demonstrated ability to develop, communicate and implement strategic business plans, and tactical business/product/marketing plans
Strong planning, organization, listening and communication skills
International experience and intercultural agility
Fluent English language skills, additional languages useful