Group Marketing Manager Resume Samples

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J Reichert

Johnpaul

Reichert

140 Melyssa Crossing

Los Angeles

+1 (555) 913 5718

140 Melyssa Crossing

Los Angeles

Phone

p +1 (555) 913 5718

Experience Experience

New York, NY

Group Marketing Manager

New York, NY

Satterfield Group

New York, NY

Group Marketing Manager

Manages team and individual performance. Manages development of direct and indirect reports. Hiring manager for new team members
Lead the development of analytics tools that create internal efficiencies and provide critical and timely insights into the key drivers of business performance
Helps employees manage career development, evaluates performance and provides ongoing coaching and feedback
Helps employees manage career development, evaluates performance, provide ongoing coaching and feedback to build an awesome team
Develop and implement a group marketing plan in conjunction with the Business Development Director and all company Division Managers
Design, develop and execute clinical education sessions, podium presentations and develop current and future KOLs
Oversees training and development of partners directly and indirectly managed and makes effective staffing decisions

New York, NY

UK Group Marketing Manager

New York, NY

Quitzon and Sons

New York, NY

UK Group Marketing Manager

Management of team (Brand managers, PR Managers and Digital Managers)
Represents reporting PR managers at senior/group level, locally and with EMEA Group Managers
Ensures PR Managers are communicating effectively between groups and with EMEA PR to keep abreast of transversal issues, to collaborate on their approach to media and avoid clashes between groups
Ensuring PR media channels are considered when developing paid media plans and inclusion/exclusion or integration rationale is properly examined within team and agency-side
Monitors digital spend, time allocation and interrogates rationale for activities to create the right balance for digital activities within a plan and ensure all relevant digital touchpoints are considered
Spanning owned, social/community and other digital activations, the Group Marketing Manager sets goals and priorities for Digital managers, ensuring integration with paid and earned elements of a plan
Ensures Digital Managers keep abreast of and contribute to technology developments internally with other digital managers/departments as well as introducing new external technology/media/agencies

present

Phoenix, AZ

Group Marketing Manager, Digital

Phoenix, AZ

Lubowitz-Huels

present

Phoenix, AZ

Group Marketing Manager, Digital

present

Effectively partner with broad array of cross-functional teams and the US-based central marketing team to drive successful project execution
Build, lead, empower, and inspire team of direct reports to do the best work of their lives, resulting in world-class annual employee survey scores
Own the overall end-to-end digital marketing strategy for our prospects and customers
Partner with our acquisition and retention marketing teams to develop a consistent customer life cycle marketing strategy and drive customer growth
Drive a team to implement marketing automation most effectively and productively for all trialers and prospects
Work with Analytics to shape and execute digital marketing testing plans and pipelines
Manage a team of 5 full-time employees plus contractors (with opportunity for growth), including web marketing, search engine marketing and marketing operations functions

Education Education

Bachelor’s Degree in Business Administration

Rowan University

Bachelor’s Degree in Business Administration

Skills Skills

5+ years brand and product marketing communications strategy development and execution
Strong marketing message development and validation skill set
Demonstrated results across range of key marketing tactics - direct sales, emarketing, event marketing, thought leadership , channel marketing, best practice marketing automation
Strong working knowledge of Marketo Marketing automation platform or similar technology
Market research skill set - market segmentation, communications and tactics validation
Exceptional project management and budget management skills
Graphic Design experience or knowledge would be an asset, including principles of HTML coding
Extensive working knowledge of MS Office including Microsoft Word, Excel, Access and PowerPoint
Knowledge of SFDC or similar CRM system an asset
Excellent written and verbal communication skills, including the ability to write promotional and marketing copy

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Group Marketing Manager Resume Examples & Samples

Develops and implements go to market strategy for shared marketing touch points, including: emarketing, event marketing, thought leadership and channel marketing
Guides and supports product marketing team with shared tools, resources and best practice strategies for maximum marketing ROI effectiveness
Leads content development and validation efforts for instructor and student target markets
Leads winter and fall BTS / student marketing campaigns
Higher Ed. web site strategy and management
Marketo marketing automation platform champion
Branding oversight - guidelines and governance
Public relations / thought leadership
Budget management, marketing metrics and reporting
Vendor/ agency relationships and oversight
Key member of the International Shared Marketing Services council
University degree in Business Administration or Marketing
5+ years brand and product marketing communications strategy development and execution
Experience with software based product marketing - preferred asset
Experience with higher ed. teaching and learning market - preferred asset
Demonstrated results across range of key marketing tactics - direct sales, emarketing, event marketing, thought leadership , channel marketing, best practice marketing automation
Market research skill set - market segmentation, communications and tactics validation
Graphic Design experience or knowledge would be an asset, including principles of HTML coding
Extensive working knowledge of MS Office including Microsoft Word, Excel, Access and PowerPoint
Excellent written and verbal communication skills, including the ability to write promotional and marketing copy
Local travel required with limited out of town travel

Group Marketing Manager Resume Examples & Samples

Support team in building out strategies for all direct to customer channels and gain cross-functional alignment for strategies and activation
Work with cross-functional teams to refine the email production workflow process and manage bandwidth across teams to increase productivity and efficiency for email execution
Review monthly results of email campaigns and make relevant analytical call-outs on all metrics and suggestions to optimize email program and lifecycle by suggesting and executing on test ideas that will drive KPI’s
Work with the insights team and the marketing managers, develop a customer-centric strategy and plan for how to connect channels and drive customer engagement and loyalty at each touch point
Oversee and execute any process, enhancement, system, or technology changes for email production workflow
Liase with Starbucks IT and other technology partners/agencies to improve channel/customer/program value
Bring new and innovative ideas for how to leverage our channels, our scale and agency/vendor partners to provide thoughtful, strategic and valuable customer journeys
10 years prior experience supporting direct-to-customer digital marketing communications within a corporate or agency environment
Management with direct reports
Demonstrated project leadership in digital marketing creative development, cross-functional planning and campaign management
Relationship management with external agencies, vendors or business partners
Leading and facilitating cross-functional or organizational groups
Love for the creative and collaboration process
Strong understanding of web/digital technologies, services, vendors
Bachelor’s degree or equivalent related work experience or four years US military experience in a related MOS/C

Group Marketing Manager Resume Examples & Samples

7+ years marketing experience, including offering marketing, segment marketing and partner marketing
Agency, sales and/or channel experience a plus
Conflict resolution skills

Group Marketing Manager Resume Examples & Samples

Leads digital integrated marketing for loyalty acquisition, retention and engagement campaigns across paid, owned and earned digital channels
Responsible for delivering and ensuring a connected customer journey across digital channels for loyalty program - from invitation to acquisition to registration and retention
Liases with strategy, loyalty and creative teams/agencies on process planning and prioritization
Liases with media teams to deliver direct response, targeted media to drive loyalty acquisition
Develop partnerships and generate big ideas to drive loyalty awareness and acquisition based on loyalty KPIs and CPAs
Manages team of 3-5 marketing managers
Resource management including marketing budget of $3-5MM
Manages agency relationships and contracts. Responsible for assessing new vendors, agencies and strategic partners, negotiating contracts, gaining cross-functional alignment and onboarding
10+ years in managing digital marketing programs and campaigns including managing complex and ambiguous business problems and develop strategic marketing solutions
Expertise in digital marketing planning
Experience in marketing for loyalty programs
Agency and vendor management including managing complex contracts, negotiations and budgets
Strong cross-functional leadership and people leadership (5+ years)
Strong understanding of digital marketing trends, innovations, tools and technologies

Group Marketing Manager Resume Examples & Samples

Develops and optimizes customer marketing strategy across paid, owned and earned digital channels in partnership with channel owners, including advertising, loyalty, mobile payment, social media, mobile, web, and email
Evaluates and defines strategic digital media and platform partnerships necessary to deliver against all digital marketing objectives. Prioritizes and leads decisions on new digital media opportunities based on performance data, technical feasibility, brand fit, and financial viability
Creates annual marketing plan including specific marketing strategies, key digital experiences/content to be developed, platform capabilities and programs
Leads, inspires, and holds accountable a team of digital planners and project managers to define and achieve brand, business and customer objectives over time
Partners with senior leadership to conceive, present, test and execute continual improvements in marketing and media mix planning process. Gains organizational buy-in for process improvements and organizational change
Works in partnership with internal digital business, channel, creative, and technology teams to drive innovation, inform future development roadmaps, and inform technology/platform investment decisions with well-informed business requirements
Leverages understanding of competitive marketplace to project potential threats and to capitalize on opportunities
Agency account management experience or Product or brand management with budget responsibility 7+ Years
Creating marketing plans
Agency management and/or proven ability to drive elevated creative work through strong collaboration with creative teams/Agency partners
Leading the development of new integrated marketing strategies from conception through implementation

UK Group Marketing Manager Resume Examples & Samples

Defines and communicates to the brand, PR and Digital managers the overall marketing plan guidelines for the launch and re-launch of their group of products with a view to maximising the life time and profitability of these
Oversight on the budget ratios for their portfolio
Guidance on range and brand health & analysis
Analyses available market research, liases with EMEA/ISM to be up to date on most recent consumer knowledge, identifies sources of information (e.g. 1st party) to become an expert in consumer insights and understanding. Recommends ad hoc research to marketing director according to business needs
Takes into consideration cross-category / brand marketing initiatives with the Marketing Director
Considers marketing activity spanning portfolio (by range/format) and implementation feasibility
Encourages and monitors brand managers in forming business partnerships
Involved in setting up strategic partnerships & deals (e.g. media, excl. media, 1st/3rd Parties)
Proactively participates in and proposes new marketing tools and procedures to improve the departments efficiency
Validates ideas for the sales department and trade marketing, for UK and EMEA
Approval and monitoring of operational marketing
2-1. Activities of Brand managers
Sets priorities for, and supports briefing, development and implementation the media plans (media brief, works with media agency to select media)
Agrees brand managers‘ media allocation and % proportion to channels
Ensuring Paid/Earned/Owned milestones and plans are reported on within internal departments in UK and with EMEA
Monitors brand managers’ relationships with internal departments in UK, EMEA HQ & External Partners
Ensures Brand Managers keep abreast with latest paid media developments & innovation
Represents brand managers at senior/group level locally and with EMEA Group Managers
2-2. Activities of Digital Managers
Spanning owned, social/community and other digital activations, the Group Marketing Manager sets goals and priorities for Digital managers, ensuring integration with paid and earned elements of a plan
Monitors digital spend, time allocation and interrogates rationale for activities to create the right balance for digital activities within a plan and ensure all relevant digital touchpoints are considered
Ensuring Digital activity is reported on within product group and broader company
Ensures Digital Managers keep abreast of and contribute to technology developments internally with other digital managers/departments as well as introducing new external technology/media/agencies
Represents Digital managers at senior/group level, locally and with EMEA Group Managers
2-3. Activities of PR Managers
Monitoring of PR plans and activity and ensuring that the relevant audiences are being reached, with sufficient budget allocated as part of the overall marketing plan
That PR activity is reported on within product group and broader company
Ensuring PR media channels are considered when developing paid media plans and inclusion/exclusion or integration rationale is properly examined within team and agency-side
Developing systems that enable PR and Digital managers to work effectively and efficiently across channels maximising opportunities to amplify assets/activities and avoid budget/resource duplication
Ensures PR Managers are communicating effectively between groups and with EMEA PR to keep abreast of transversal issues, to collaborate on their approach to media and avoid clashes between groups
Represents reporting PR managers at senior/group level, locally and with EMEA Group Managers
2-4. Monitors the compliance of marketing budgets
Monitoring of product profitability (P&L)
Manages budgets according to sales generated, profitability and objectives set
Consolidation of budgets by range where appropriate
2-5. Monitors product marketing plan implementation
Continual enhancement of the teams marketing plans
Oversees media/PR and digital briefs and optimises plans with agency & team before validating with marketing director
Communication and compliance with work procedures
3-1. Information communication to brand/PR/Digital managers and verification of their compliance with procedures
Reports back on key meetings and marketing decisions taken by Senior Management
Shares information within group marketing team
Checks team’s compliance with procedures (marketing planning procedures – media briefs etc., approval processes, reporting & presentations – internal and external and MINT, etc.)
3-2. Communication of information within and between teams
Organising team meetings to share activity and initiatives from other team members
Sharing of relevant information between marketing and other relevant teams
Monitoring of information flow cross-departmentally (incl customer support)
Co-ordination with the sales department, in particular Sales & Marketing meetings, kick-off meetings and Product presentations
Feeding up important information to the Marketing director and EMEA, problems encountered and solutions implemented regarding marketing, PR, Digital, human resources, sales, etc
Management of team (Brand managers, PR Managers and Digital Managers)
Setting of team, individual priorities and objectives
Day-to-day management (supervision, guidance)
Developing and maintaining good team spirit
Training and monitoring of managers in management skills

Group Marketing Manager Resume Examples & Samples

Manage ongoing customer communication/retention tools (eg, First-Time-Experience, In-product messaging, email nurture campaigns)
Create content that helps modify customer behavior and drives Document Cloud usage and renewals
Work with the Customer Retention Analytics function to target content for communications and refine that content based on A/B testing and analysis to ensure a closed feedback loop
Work smoothly with cross-functional teams (eg, customer support, product management) to drive initiatives that support customer success and retention (eg, working with product management to ensure that First-Time-Experience serves as a useful customer retention tool)
Work with internal teams (eg, Enterprise sales, Adobe.com) to identify and remedy internal issues that make it difficult for our own teams to execute on renewal opportunities
Develop and maintain a customer experience monitoring program (such as NPS) to understand, prioritize, and remedy customer pain points that materially affect renewal rates (initially working with the Customer Experience team to understand current pain points)

Group Marketing Manager Resume Examples & Samples

Lead development of social media plans, including content strategies and campaign blueprints, with an emphasis on setting strategic goals, developing metrics, defining audiences and identifying key tactical frameworks
Deliver clear direction and inspiration to clients and creative & technical teams in developing novel, sustainable and engaging concepts and implementation plans
Analyze current-state social media channels and determine areas of improvement, expansion and refinement
Provide reporting and analysis of results, including strategic recommendations and tactical tips that are directly related to insights
Contribute to expanding the Brand’s overall approach to social media
Stay current on social media and interactive marketing trends and provide guidance to clients and agency staffers on how to incorporate them
Work closely with creative and community management teams to ensure success of social media programs and initiatives
Prepare detailed documents, including comprehensive strategic plans, audits, promotional plans and well-researched POVs (e.g. strategic recommendations and opinions)
6-9 years experience, including 3-5 as an account planner or digital strategist in a digital Agency and 2-3 in a brand-side social media team
Strong knowledge of platform capabilities
Passion for digital marketing
Strategic and deeply consumer-minded approach to social media
Broad understanding of secondary research and listening tools. Extensive knowledge of current industry research. Able to rapidly assimilate information and champion insights across the organization, driving strategy and optimizing tactics
Broad understanding of established and emerging social platforms. Ability to generate original campaign ideas and collaborate across functions to integrate social ideas with broader campaign frameworks
Concise, compelling communicator, persuasive and articulate. Writes with precision. Able to answer difficult questions clearly and provide support for executive presentations
Strong people manager; understanding of operational management, talent development, and corporate processes
Able to synthesize creative direction across multiple simultaneous campaigns to ensure a cohesive voice. Helps inspire and develop higher-order social creative concepts spanning campaigns and channels
Generates analysis and insights to interpret emerging digital trends and quickly identify opportunities for the brand to engage. Able to synthesize insights across platforms and demographics

Group Marketing Manager Resume Examples & Samples

Develop and implement a group marketing plan in conjunction with the Business Development Director and all company Division Managers
Increase market share by developing marketing plans and programs
Develop relationships with clients by determining company presence at conventions, annual meetings, trade associations, and seminars
Ownership and optimisation of the website, social media channels and SEO. Also develop a Social Media strategy for the company
Drive the implementation of a CRM system across the company ensuring that CRM adds maximum value to business activity
Branding - act as a key member of the companies branding team reinforcing the companies brand identity
Work closely with the management team to define marketing materials and programs
Ownership of all the companies Marketing materials ensuring that they are approved, published and in line with brand guidelines. Manage project and personnel profiles
Deliver best in class marketing tools, techniques and concepts to the business
Work with all divisions to implement high quality and consistent marketing approaches
Take ownership of PR activities including press releases, external communications, company and industry events
Data analytics and reporting of all digital marketing and communications metrics
Evaluate the results of marketing activities and, when appropriate, makes changes in marketing plans and budget allocations
Third level qualification in Marketing/Business
Demonstrated Marketing Management experience in an international business
Demonstrated work experience in the Professional Services sector an advantage

Group Marketing Manager, Lifecycle Marketing Resume Examples & Samples

7+ years of experience in managing teams within direct response marketing orgs Experienced in retail or B2C marketing including use of customer segmentation and life cycle marketing practices
4+ years of experience with lifecycle marketing channels (email, push notification, SMS, re-targeting)
2+ years of experience with Paid marketing channels (social, paid search, display)
An ambitious self-starter with excellent follow-through skills. Demonstrated ability and willingness to roll up sleeves and execute to get the job done and thinking big at the same time

Group Marketing Manager, Direct Marketing Resume Examples & Samples

Collaborate with business partners on building sound targeting and segmentation strategy for direct marketing campaigns
Conduct Test and Learn to continuously drive ROI on the programs/campaigns
Leader who continuously provides feedback and guidance to team, as they execute with excellence, the hundreds of cross LOB campaigns
Responsible for ensuring that third party vendors utilized for targeted campaigns, are meeting Third Party Risk Management (TPRM) requirements
Develop forecasts for marketing budgets and ensure that campaign and agency costs are within budget
Resource management based on inbound demand for campaigns and alignment with business objectives
Work closely with internal risk and compliance teams to ensure that Key Risk Indicators are monitored and any issues addressed promptly
Be hands on and be able to take on project execution work when demand increases
Collaborate with business partners and external agencies to foster One Team environment
Continuously evaluate and improve processes, to be able to deliver projects on time and with high quality
Present program results to sr. management and marketing leadership
Preferred knowledge in banking industry, especially around Lending (Credit Card, Equity Lines, etc.) and Deposit (Checking, CD’s, Money Market accounts)

Group Marketing Manager Resume Examples & Samples

Identify and manage appropriate tools and platforms to enable management and flawless execution of channel
Devise, launch and manage a programmatic display advertising strategy that meets aggressive performance goals (e.g. CTR, click to new member CVR, etc…)
Develop deep subject matter expertise and act as the display advertising Subject Matter Expert (SME) within/without the Marketing organization
Identify, evaluate and manage necessary third-party vendors to enable display advertising campaigns and execute ‘proof of concepts’ to validate expected results
Effectively manage display advertising program budget, providing clear rationale for spend allocation
All other day to day activities required to effectively manage display advertising marketing programs
Collaborate with others to achieve channel and program goals (e.g. annual financial results)
Develop necessary program reporting, dashboards and one-off analyses, providing ability to monitor the health of the program and effectively communicate performance
7 - 12 years of related experience with display advertising, paid social and mobile app install programs including budget management
7+ years of experience as subject matter expert for display advertising channel
Exceptional with Excel and manual data analysis
Experienced with ad serving platforms, DSPs, data matching vendors (Datalogix), etc…

Group Marketing Manager, Checking & Payments Resume Examples & Samples

A fundamental understanding of consumer bank product business strategies, goals, products and services
Strong, innate desire to help teach and lead team members
Expert strategist
Skills to influence the influencers

Group Marketing Manager Resume Examples & Samples

Manage the corporate team overseeing the global marketing program, and leading with a Growth mindset and attitude of collaboration
Lead plan development across tactics and product categories to achieve performance goals
Drive the monthly/quarterly monthly business reviews, and planning cycles with the team and business stakeholders
Maintain relationships with global field teams to ensure strong connection and two-way engagement between corp and field execution groups
Partner with the Affiliate Marketing group on the team to ensure alignment on programs and drive synergies
Proven results managing an ecommerce marketing program for a consumer retailer
Global performance marketing experience across core paid tactics (SEM, Affiliate, Display), and SEO, email
Highly effective people manager and team leader
Highly analytical, insights driven
Strong collaborator, works well across internal teams and with agency partners
A growth mindset, with constant attention to driving growth in partnership with the team and stakeholders
Strong quantitative, analytical and problem solving skills
Bachelor's degree required, MBA preferred
8-10 years’ experience
Domestic and international travel required; 10% - 15%

Group Marketing Manager Resume Examples & Samples

Devise, launch and manage a programmatic online partner marketing strategy that meets aggressive performance goals (e.g. CTR, click to new member CVR, etc…)
Develop deep subject matter expertise and act as the online partner marketing Subject Matter Expert (SME) within/without the Marketing organization
Effectively manage online partner marketing program budget, providing clear rationale for spend allocation
All other day to day activities required to effectively manage online partner marketing programs
7 - 12 years of related experience with online partner marketing (affiliate marketing, strategic partnerships, content marketing) including budget management
7+ years of experience as subject matter expert for online partner marketing channel
Experienced with affiliate marketing platforms and vendors (Linkshare, Commission Junction)

Small Business Group Marketing Manager Resume Examples & Samples

Possess a fundamental understanding of the Small Business segment - business strategies, goals, products and services
Design, coordinate and implement customer-need driven marketing strategies and programs for Small Business, including tactical execution
Translate LOB strategies into a feasible and cost-effective marketing plan
Minimum Requirements

Group Marketing Manager, Infusion Pumps Resume Examples & Samples

Deliver expected results on complex, multifaceted marketing projects
Lead cross-functional teams to develop strategy and deliverables for specific product areas
Assist in the integration/transfer business development projects into Baxter business
Solicit market research and apply to pricing/messaging decisions
Lead the consistent communication of messages across infusion systems team
Coordinate and lead the activities of others in developing programs
Partner with other marketing and franchise team members to develop and execute marketing/development activities, branding and campaign launches
Help evaluate and value inline growth opportunities for the infusion systems
Solid ability to understand market trends, financial data, and customer needs and assess competitive intelligence data
Ability to develop and execute communication plans and messaging and branding campaigns
Skills in the areas of pricing, reimbursement, and creative product/program development
Solid strategic planning abilities and business acumen
Track record in leading projects to successful completion
Healthcare/pharmaceutical industry experience is a benefit
Proven track record in successfully launching new products and managing projects
Background in strategic planning and business development helpful
Bachelor's degree required; MBA preferred with five or more years experience in marketing

Group Marketing Manager, Asia Pacific Markets Resume Examples & Samples

Evaluating and overseeing the execution of the go-to-market launch plans in China and India as well as additional important strategic developing markets as assigned in partnership with regional sales, marketing and education teams
Evaluating and overseeing the execution of the commercial strategy in Japan, China and India as well as additional important strategic developing markets as assigned
Design and execution of therapy development and TAVI adoption strategies. Key activities will focus on strategically important developing markets and will include
Developing and driving innovative programs to expand awareness of disease (severe aortic stenosis) and adoption of TAVI as a new treatment option amongst the referring physician and patient communities
Developing Hospital (Heart Team) specific marketing programs focused on TAVI as a new treatment option
Developing and executing market specific value (health, hospital and patient economics) programs as appropriate
Designing appropriate Product and Physician Training Programs specific to China and India as well as advising on the same for Japan
Collaboration with regional sales, marketing and education teams in addition to other relevant stakeholders to develop educational resources, sales and marketing materials, and therapy awareness assets and tools in order to successfully execute the commercial strategy and marketing plan
Constantly evaluate and optimize the THV Marketing regional support model to maximize the market opportunity
Be the trusted go-to source company (HQ) partner with the local EW THV teams
Adhere to all company policies, procedures and business ethics codes and ensure that they are communicated and implemented within the team
Consistently pushes self and others to achieve challenging goals and objectives with a track record of executional successes based on integrity. Can be counted on to achieve goals and is both top & bottom-line oriented
Ability to understand, interpret and manage clinical data from both presentations and publications
Ability to effectively influence and collaborate with multiple stakeholders through utilization of organizational channels, experience and influencing skills to persuade others of the course of action
Domestic and international travel up to 40%

Group Marketing Manager Resume Examples & Samples

Design and execution of therapy development and TAVI adoption strategies. Key activities will focus on strategically important markets and will include: Global execution of NewHeartValve.com and promotional strategy to drive patients to the site. Developing and driving innovative programs including further strengthening the digital strategy to expand awareness of disease (severe aortic stenosis) and adoption of TAVI as a new treatment option amongst the referring physician and patient communities
Detailed market analysis to develop recommendations of new strategic marketing opportunities
Collaboration with regional therapy development teams in addition to other relevant stakeholders to develop educational resources and therapy awareness assets and tools in order to successfully execute the commercial strategy and marketing plan
Constantly evaluate and optimize the THV therapy development regional support model to maximize the market opportunity
Be the trusted go-to source company (HQ) partner with the local EW THV therapy development teams
Must be able to thrive in a fast-paced and dynamic work environment. Possesses good organizational skills, meticulous attention to detail, and ability to manage multiple tasks through effective prioritization in order to meet tight deadlines in an environment of competing priorities
Demonstrate ability to conceive, develop and implement commercial strategies, convert these into tactical marketing plans and deliver results with a specific emphasis on new product launches
Excellent interpersonal, communication and negotiation skills for a wide variety of audiences, including sales & marketing leadership
Ability to develop strong relationships with customers, and multi-functional partners
Strong individual contributor. Speaks up when important information or questions must be raised and takes action when issues must be addressed
Creative out of the box thinker who is intellectually curious

Group Marketing Manager Resume Examples & Samples

Develop the overall Adobe.com optimization strategy across EMEA for each one of Adobe’s Cloud offerings
Define and execute journey-based workflows which can be orientated around: - audience, product, language/country, promotion or customer status
Drive performance against business goals for EMEA markets via continuous improvements and testing
Develop and maintain close collaboration and influence with key internal stakeholders and functional teams (such as the relevant Business Unit, Corporate Campaign and Design), on the overall strategy, plan and prospect/customer experience
Drive tests, and associated content/creative through established resources, in order to enhance the prospect/customer experience and improve performance across channels
Manage the process of web changes to support go-to-market strategy and product updates, new product launches, thought leadership events and key in-region activities
Identify structural/technical opportunities to the local .com instances that can assist with conversion/retention based on supported hypothesis and influence deployment
Ensure insights/outcomes are reported out, yet also curated; manage project communications to keep key stakeholders informed and ensure learnings are considered/adopted across the organization
Plan for appropriate development of skills, training, and staffing of the EMEA T&O team
Act as EMEA lead in/for all Global Adobe.com related conversations, councils and upstream reporting

Group Marketing Manager Resume Examples & Samples

Work with Marketing Leadership team to set the overall strategic vision for the CD business
Apply deep understanding of database and marketing principles to solve specific business needs
Lead the development of analytics tools that create internal efficiencies and provide critical and timely insights into the key drivers of business performance
Drive the development of best practices that efficiently and effectively support business needs and facilitate decision making and consensus building
Own and drive the annual business planning process, coordinating and aligning with Finance, Sales, Commercial Marketing, and cross-functional Core Function teams. Support annual business plan deliverables with effective analysis, interpretation, and presentation of actionable information and insights that enable organization to win in the marketplace
Partner with the CD Commercial Marketing team in the development of marketing campaigns and on-going portfolio & competitive analysis
Develop and refine segmentation approaches and define and monitor metrics aligned with the business’ strategic priorities
Act as the CD liaison to the MDM, BDS, SFDC, IT, Market & Competitive Intelligence, Digital Marketing, and Business Intelligence teams across RDC
Be an effective leader while demonstrating Roche’s leadership commitments

Group Marketing Manager Resume Examples & Samples

Responsible for growing the PD business in terms of PD penetration, census growth and overall financial results
Develop and own monthly, quarterly, annual and long range plans that exceed organizational goals
Strategically lead the U.S. PD portfolio related to current and future priorities that align Baxter more strongly with critical external stakeholders
Design and implement Baxter’s segmentation and targeting initiatives routinely to timely maximize Baxter’s market reach and presence
Lead and innovate tools and collateral used by the sales organization for communication, training, and promotion of products and related business platforms
Manage all facets of product life-cycle management including inventory planning, quality adherence, and regulatory compliance
Work closely with upstream marketing teams that oversee future priorities for the business
Direct insightful market landscape assessments that consider innovation, research and development and related investments being made externally in the kidney management and dialysis care space
Oversee events associated with key opinion leaders and advocacy groups to help shape Baxter’s understanding of market dynamics and developing trends
Shape Baxter’s market presence by managing e-platform, product website, industry congress, and non-government association participation
Directly supervise and lead a team of professional marketers
Prioritize and manage marketing spend for the business
Demonstrated background in exceeding business performance goals
Excellent downstream marketing skills managing a combination of product and therapeutic platforms
Exemplary market shaping background that drives growth and builds sustainable customer relationships
Experienced in managing marketing teams and marketing priorities
Team oriented – ability to motivate and work well with diverse groups, both internally and externally
High energy team player – leads by example and relentless in driving for optimal results
Strong external focus through direct time in market and research-driven insights related to all market segments and stakeholders
Advanced business acumen represented by understanding and shaping market trends, comprehending how commercial decisions will play out in financial results, and in assessing competitive intelligence
Proven track record in successfully developing commercial strategy, contributing to new product development, launching new products, life cycle management and in managing projects
Proven track record of leading simultaneous projects to successful completion; excellent ability to plan and prioritize
Excellent in dealing with ambiguity
Medical device and pharmaceutical experience highly preferred
8+ years of Healthcare product/industry, brand management
Location: Deerfield
Travel: 50%

Group Marketing Manager Resume Examples & Samples

Assesses and effectively manages all of the risks associated with their business objectives and activities to ensure activities are in alignment with the bank's and unit's risk appetite and risk management framework
Ability to build and use effective working relationships within own department and across department, functional, and geographic reporting lines
Knowledge of the major responsibilities, accountabilities, and organization of the marketing function or department; ability to execute effective marketing plans and strategies

Group Marketing Manager Resume Examples & Samples

Excellent Marketing experience within FMCG company or similar industry
Oral care category experience desirable
Digital capability highly desirable
Proven track record setting and executing portfolio strategy
Proven track record delivering business results
Proven track record leading team development
Proven track record influencing stakeholders
Ability to underpin strategy and decision making with data
Ability to identify consumer insight and convert into action
Strong understanding and familiarity with evolving connections ecosystem

Group Marketing Manager Resume Examples & Samples

Create and implement results-oriented strategic therapy education and communication plans that drive demand for PD and HD therapies
Lead the entire Chronic Renal development of positioning and messaging for Therapy Marketing and education materials for PD & HD and for internal and external stakeholders
Work effectively with Medical, Clinical, Market Access, HEOR, GAPP, Global Market Development, New Product launch teams and On-market Product teams on growing modalities and product/service offerings
Commercial lead and key partner with Global Medical on global Chronic SME engagement. Support SME activities such as advisory boards and educational activities
Support the Director, Market Development on the Chronic Renal Market Development activities for HD and PD to help define, size, shape and understand access & barriers to grow a new or current market segment
Lead and facilitate cross-functional strategic planning sessions to
A minimum of 6-10+ years marketing experience in the healthcare/pharmaceutical industry and/or medical device industry with demonstrated success in Therapy marketing, clinical marketing or market development (defining, shaping and growing a market or segment)
Demonstrated success in Therapy marketing where the individual has successfully marketed a new therapy and driven adoption to become gold standard
Experience in SME engagement
Demonstrated leadership skills and ability to influence others
This person must have the ability to thrive in a dynamic organization and be results-oriented
Ability to interpret market/industry trends, data and publications and turn insights into effective strategy
Excellent ability to plan and prioritize
Experience working cross-culturally with good cultural knowledge, insight and understanding
Bachelor's Degree Required; MBA preferred

Group Marketing Manager Resume Examples & Samples

Develop and lead execution of the company’s colon strategy and tactics in the marketplace
Develop and partner with general surgeons and key opinion leaders both nationally and globally to implement leading robotic clinical programs and activities year around with a goal of strategically growing the use of da Vinci systems in such procedures
Develop and implement the company’s marketing activities at key surgical conferences, including symposia speakers, post graduate (PG) courses, live surgical broadcasts, and booth presence
Partner with Key Surgical Societies and their leadership to support the adoption of da Vinci use in these high value procedures like Right Colectomy with Intracorporeal Anastomosis, Sigmoid Colectomy, and Left Colectomy, among other GS procedures. Further develop and execute educational and clinical activities with relevant Fellowship and Residency Programs
Partner with field sales leadership and sales teams to execute targeted marketing strategies, including messaging tools, new procedure launches and assets
Design, develop and execute clinical education sessions, podium presentations and develop current and future KOLs
Partner with e-Marketing and Marketing communication groups to develop and optimize content for digital, print and online marketing campaigns
Partner with Training department to identify and support the development of new training programs and KOL faculty development to meet educational and procedure adoption goals
Partner with Clinical Affairs department to develop and implement clinical & publication strategy that will support procedure adoption goals

Group Marketing Manager Resume Examples & Samples

Boundaryless leadership for SBG accountant segment and PCG tax offerings which requires working closely with PCG GTM team
With Sandra Kim, develop successful GTM plan for QBSE and respresent offering across both SBG accountant, PCG and in partnership with QBSE team
Be an awesome manager to Sandra Kim and Vanessa Mitchell
Be a significant thought partner to me on our overall business, team culture and with senior leadership. Be my proxy
Owns the 1-year plan, forecast and end-to-end experience for multiple products and markets
Contributes to the 3-year plan for their BU or functional group
Develops strategies that benefit the customer and the entire Intuit portfolio, not just his/her offering or channel
Collaborates with product marketing and Care to create holistic customer experience end-to-end
Actively brings in external best practices and plays teaching / coaching role across the Intuit community
Asks the right questions to inspire and challenge the organization to test and learn
Leads complex analytical projects for organization to unlock growth opportunities
Champions a climate that values learning as a lifelong professional requirement
Identifies and acquires the right talent resources at the right level at the right time
Is effective at leading teams from both a results and a motivational perspective
Partners with brand and ad teams to define integrated offline and online communication strategies
Leads marketing teams in applying multi-channel strategies across the portfolio and globally
Coaches others on developing and implementing effective messaging and managing the creative process, including tough agency issues
Plays leadership role in integrating digital marketing strategies with those from other channels, product teams and Care to deliver awesome customer experiences
Actively develops and promotes success of team members
Effectively engages with and leverages agency/external partners
Manages formal talent and pay process for their direct reports

Group Marketing Manager Resume Examples & Samples

Identifies and communicates key responsibilities and practices to ensure the immediate team of direct reports promotes a successful attitude, confidence in leadership, and teamwork to achieve business results
Supports the implementation of company programs to ensure the success of the Company
Leads overall development, oversight and approval of social media plans, with an emphasis on setting strategic goals and defining key tactical frameworks. Contributes to expanding the Brand's overall approach to social media
Develops medium to long-term strategic plan; responsible for overall quality of delivery. Provides clear direction and inspiration to clients, creative and social media teams in developing novel, sustainable and engaging concepts
Provides visibility to high-level and key insights across the global digital marketing organization and provides strategic recommendations
Social media planning/calendaring platform sponsor and reviewer of long-term strategy roadmap and enhancement requests
Account planning/digital strategy/social strategy experience for a large brand and/or digital agency. (7 - 10 years)
Social media research, listening and performance analysis
Strong knowledge of social media platform capabilities
Demonstrated experience with taking a strategic and deeply consumer-minded approach to social media
Management of people and teams
Ability to think strategically and provide clear guidance for strategy development
Able to gain alignment and buy-in cross-functionally for key strategies

Group Marketing Manager, Customer Engagement Resume Examples & Samples

Progressive experience in marketing strategy, planning and promotions. 6-10 years
Project leadership in a cross-functional environment. 5-10 years
3 or more years of experience in a role managing 2 or more budgets
2 or more years of experience in a role managing people
Thrives on creative problem solving and finding new approaches to existing challenges
Ability to distill information from multiple sources and stakeholders into concise presentations and recommendations
Strong organization and planning skills, with high attention to detail
Strong oral and written communication skills
Must be able to work in a matrix environment, able to collaborate cross functionally
Strong interpersonal skills with ability to understand multiple stakeholder perspectives
Functions effectively with ambiguity

Group Marketing Manager Resume Examples & Samples

A passion for innovation, as well as tenacity for owning the end-to-end customer experience, collaborating across multiple functions and driving business results for both the short and long term
Effectively partnering with a broad array of cross-functional teams and the US-based central marketing team to drive successful project execution
Ownership of the overall strategy for marketing to our customers. This includes the development of a consistent customer life cycle marketing strategy and a vision to drive customer growth
Building and Managing the Holistic, Value Based Communications Strategy and Communication Optimization efforts
Management of all product marketing & partner management across the entire QuickBooks eco-system
Management of all organic growth levers – inclusive of Payroll, Payments, Supplies and Third-Party Apps
Driver of Mobile adoption and Mobile Marketing
Oversight of all marketing/CRM capabilities/platforms
Accountability for all Retention and Anti-Attrition efforts
Optimization of both the Sales and Servicing Experience
A deep understanding of data to drive strategic direction
Aptitude to prioritize opportunities based on sweat: equity (financial return)
Ability to build, lead, empower, and inspire a team of direct reports to do the best work of their lives
Bachelor’s degree in Business/Marketing required, with MBA or equivalent preferred
Experience in digital/mobile marketing in a B2B or B2C environment. Preference for candidates currently in the fintech, financial services, or SaaS industries
10+ years overall experience in marketing with 5+ years digital marketing experience
Proven track record in a variety of marketing disciplines experience, including digital marketing, direct marketing, acquisition, product marketing, customer management
Ability to define strategies based on business goals & customer insights, lead with a hypothesis and translate them into actionable tests & implementation plans
Results-oriented mindset with a track record of focusing on high impact activities & driving initiatives through to execution
Innovative thinker with a passion for generating new ideas, nurturing a culture of creativity, & continuing to raise the bar on business performance
Experience driving results in an environment where prioritization and creativity with small budgets and limited resources are the norm
Deep understanding of what is an amazing customer experience across web/mobile from education, demonstration, trial and conversion
Strong facilitation and influencing skills necessary to drive and lead cross-functional initiatives, and to be effective in a highly matrixed, distributed and fast-moving environment
Expected to be able to deal with ambiguity and rapidly changing (& growing) priorities
High energy & positive mindset with a "can do", solution-oriented attitude
Amazing leader that can build, develop, empower, and inspire teams
Excellent interpersonal skills to interact with customers, partners & other external stakeholders

Group Marketing Manager Resume Examples & Samples

Develop and implement the US Commercial Launch plan for the LOTUS Edge Valve System
Establish annual and long-term talent develop objectives for direct reports. Coach and measures performance against success criteria. Attracts/hires and develops top marketing talent
Set clear and communicate clear commercial objectives and priorities
Coach teams to develop simple, differentiated concise messages
Annual US AOP for TAVR including market and revenue forecasting
Manage execution of specific commercial plans in ways consistent with product marketing strategies
Work alongside global marketing counterparts to plan and execute strategies
Leverage marketing science research and analysis to make strategic choices
Develop/execute 1-2 year integrated franchise marketing plans and budgets, with oversight, annually. Resolves issues within the core teams and franchise
Identify and communicate competitive threats and opportunities for the franchise
Direct/support product managers in core team activities/responsibilities and oversees completion of assigned projects and initiatives
Apply team/franchise/industry knowledge to solve project issues
Work within current systems to achieve business objectives (e.g., product strategies, launch strategies.)
Work with managers in key functional areas, including R&D, sales, reimbursement, new product development, forecasting C&P, clinical, and regulatory to drive business objectives
Raise and facilitate resolution to difficult personal and process conflicts or issues within the team. Builds cross-franchise team competence
In all actions, demonstrate a primary commitment to patient safety and product quality by maintaining compliance to the Quality Policy and all other documented quality processes and procedures

Group Marketing Manager Resume Examples & Samples

Lead team of high performing marketers to craft strategy and deliver execution for 4 internal partnerships (TurboTax, Accountants, Mint, and Small Businesses) to drive growth of QuickBooks Self-Employed (inclusive of new user acquisition and 90 day retention)
Lead team to develop deep customer insights and market understanding (segmentation and targeting) to uncover attitudes and behaviors of Self-Employed prospects
Lead team to turn customer insights into an actionable go-to-market strategy inclusive of
Multi-channel awareness and acquisition campaigns: TV, search, display, mobile, social, content, partners, DR, PR
Partner with finance to define (and manage towards) user growth and revenue goals
Build strong relationships across functions and levels to become a leader and champion of self-employed initiatives across the company
Partner closely with product leaders (product managers, designers, and developers) to deliver new delightful cross-product integration experiences to grow conversion, active use and customer delight
Coach team on fast learning cycles and testing to continuously improve growth outcomes
Present to senior leaders (VPs, SVPs and EVPs) on regular basis
Responsible for business performance on a weekly basis and actively analyze data to tell performance story to senior leaders and identify insights for improvement
Beyond your role, be a leader and key contributor to the broader Marketing organization and Self-Employed x-functional team
Helps employees manage career development, evaluates performance and provides ongoing coaching and feedback

Group Marketing Manager Resume Examples & Samples

Significant experience in either broadcast marketing or campaigns for major brands
Proven track record in orchestrating high profile, effective 360 marketing campaigns
Experience of building and managing high profile brands
Proven experience managing projects and budgets
Proven experience and ability to lead, motivate and develop a team to produce creative and effective marketing
Ability to weigh up consequences of complex strategic decisions
Ability to prioritise conflicting demands and delegate / refer up as necessary
In-depth understanding of the ever changing TV and media landscape
Excellent negotiation and persuasion skills
Strong team player, able to collaborate with people at all levels
Ability to remain calm under pressure and deal with a variety of challenges
Ability to balance the sometimes conflicting objectives of brand reputation and ratings
Equally comfortable operating in all traditional and digital media

Group Marketing Manager Resume Examples & Samples

Develop LRP and investment plan
Define new product development needs versus unmet market opportunities
Set pricing strategies
Financial forecasting and product allocation
Set the product roadmap and lifecycle management, based on the overall category portfolio strategy
Time to product standard of care
Time to peak sales
Global sales growth
Revenue
Market expansion

Group Marketing Manager, Digital Resume Examples & Samples

Exhibit a passion for innovation, as well as tenacity for owning the end-to-end customer experience, collaborating across multiple functions and driving business results for short and long term
Effectively partner with broad array of cross-functional teams and the US-based central marketing team to drive successful project execution
Build, lead, empower, and inspire team of direct reports to do the best work of their lives, resulting in world-class annual employee survey scores
Own the overall end-to-end digital marketing strategy for our prospects and customers
Manage the ongoing development of digital experiences from product concept through to completion
Partner with our acquisition and retention marketing teams to develop a consistent customer life cycle marketing strategy and drive customer growth
Drive a team to implement marketing automation most effectively and productively for all trialers and prospects
Work with Analytics to shape and execute digital marketing testing plans and pipelines
Manage a team of 5 full-time employees plus contractors (with opportunity for growth), including web marketing, search engine marketing and marketing operations functions
Bachelor’s degree required, with MBA or equivalent preferred
Experience in marketing to B2B or B2C, through an online or a SaaS organization
Proven track record in a variety of marketing disciplines experience, including digital marketing, acquisition, product marketing; especially in driving acquisition and retention through online channel
Ability to define strategies based on business goals & customer insights, lead with hypothesis & translate them into actionable tests/implementation plans
Passion for delighting customers & using customer insights to improve end-to-end experiences
Results-oriented mindset with a track record of focusing on high impact activities, driving initiatives through to execution & constantly raising the bar
Experience driving results in an environment where prioritization and creativity with limited budgets and resources are the norm
Demonstrated success in solving complex problems, driving change, accelerating the growth trajectory of offerings/channels
Able to deal with ambiguity and rapidly changing (& growing) priorities
Successful track record of leading, partnering, & influencing cross-functional teams both inside the business and across business lines
Outstanding verbal & written communicator

Steelmaking Group Marketing Manager Resume Examples & Samples

Develop and maintain a deep understanding of primary end markets and customers
Identify competitive positioning
Connect marketing strategies to business objectives and product group commercial plans
Create and maintain marketing tools including key market information across the enterprise
Develop and maintain market and customer specific tactical plans for Steelmaking DSMs
Drive market focused e-commerce initiatives, including customer facing tools and CRM
Create and maintain end market tools – websites, brochures, advertising, etc
Manage product and market branding
Identify customer pain points and manage customer engagement
Provide One Nucor commercial support to the Steelmaking divisions
Create and execute market driven, multi-product commercial strategies and tactics
Manage multi-product market teams in order to grow profitable market share
Provide commercial support in industry trade groups and support of industry trade action
Travel required