Downstream Marketing Manager Resume Samples

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T Gutmann

Triston

Gutmann

6241 Domenick Road

Philadelphia

+1 (555) 151 1572

6241 Domenick Road

Philadelphia

Phone

p +1 (555) 151 1572

Experience Experience

Boston, MA

Downstream Marketing Manager

Boston, MA

Yost and Sons

Boston, MA

Downstream Marketing Manager

Manage user groups, support BIU for Beta/field test support
Identify and manage Customer Services ambassadors/KOL’s, in collaboration with BIU marketing and sales; Coordinate luminary presentations
10+ years in marketing, sales, product development, or related field
Shape and develop markets
Create road-show schedule, participant list and messaging
Drive BMC business planning, in coordination with finance
Gather local market and customer insights, and feed information back to BIU/BG Marketing

Chicago, IL

New Product Downstream Marketing Manager

Chicago, IL

Hyatt, Carter and Goodwin

Chicago, IL

New Product Downstream Marketing Manager

Work closely with finance and product teams to develop business cases and financial objectives for new opportunities
Collaborate with digital marketing, creative marketing, product management, and sales/support channels
Create and drive new product go-to-market strategies to achieve new product sales, revenue and business case financial goals
Develop comprehensive go-to-market business plans, including identification of target markets, creation of buyer personas, and execution of marketing initiatives
Identify and leverage partnerships to support success of new products
Track and report performance and ROI of lead generation and marketing campaigns
Work in close partnership with Marketing Manager of Customer Acquisition and Marketing Manager of Customer Retention to ensure consistent messaging across marketing activities and aligned goals

present

Detroit, MI

Senior Marketing Manager, Downstream

Detroit, MI

Rutherford-Rohan

present

Detroit, MI

Senior Marketing Manager, Downstream

present

Collaborative mindset to work with cross-section of sales, marketing, and analytics resources to develop solution-oriented sales development programs
Conduct lead generation and management analytics to continuously improve sources of lead generation (e.g., prioritize trade shows based on lead success rate)
Ensure successful hand-off of leads to campaign management/sales performance center for qualification
Provide local market intelligence to assist BIU’s, IS CS Marketing and Market Groups in setting price corridors and guidance for local discounting
Develop metrics and measurement tools with Product Manager to evaluate and maximize ROI of campaigns
Select third-party vendors and negotiate contracts to execute campaigns
Manage and drive campaigns in respective geographies to promote services and solutions

Education Education

Bachelor’s Degree in Relevant Field

Strayer University

Bachelor’s Degree in Relevant Field

Skills Skills

Strong clinical acumen and ability to come up to speed quickly on new products
Highly collaborative and comfortable working closely with customers and with a range of cross-functional business partners
Able to excel in a highly regulated, fast-paced environment
Strong analytical skills, including a proven ability to synthesize and utilize market data and customer insights in order to develop effective marketing strategies, collateral, and communications
Highly organized and capable of managing multiple projects simultaneously
Excellent written and verbal communication skills
Able to effectively shift between high level strategic planning and tactical implementation
Proven successful project management skills
Domestic travel up to 25%

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11 Downstream Marketing Manager resume templates

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Senior Marketing Manager, Downstream Resume Examples & Samples

Collaborate closely with the U.S. sales force and other key stakeholders to develop and execute effective commercial strategies to drive business growth in the assigned product area
Develop marketing messages based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements
Analyze clinical and market data and perform market research to assess viable opportunities and to measure the impact of marketing programs/campaigns
Interface regularly with customers via field travel, major medical meetings, symposia, and home office visits to better understand and deliver against customer needs
Manage annual marketing planning from strategy development and budgeting through tactical implementation
Determine market research needs and execute as necessary for obtaining information on product portfolio, competitive landscape, and/or customer needs/trends
Serve as the “go-to” mitral portfolio owner. Understand, track and interpret market share, pricing, and competitive dynamics in the U.S
Bachelor's degree with 10 years of work experience OR Master's degree with 8 years of related experience working in sales, marketing, or healthcare industry required
Proven successful project management skills
Highly collaborative and comfortable working closely with customers and with a range of cross-functional business partners
Highly organized and capable of managing multiple projects simultaneously
Able to effectively shift between high level strategic planning and tactical implementation
Strong analytical skills, including a proven ability to synthesize and utilize market data and customer insights in order to develop effective marketing strategies, collateral, and communications
Strong clinical acumen and ability to come up to speed quickly on new products
Able to excel in a highly regulated, fast-paced environment
Domestic travel up to 25%

Downstream Marketing Manager Resume Examples & Samples

Collaborate across markets and BGs to leverage and drive solutions in the markets
Generate/support leads in new and existing markets
Identify cross-sell, up-sell, to grow service sales in existing installed base to address customer needs
Ensure successful hand-off of leads to campaign management/sales performance center for qualification
Conduct lead generation and management analytics to continuously improve sources of lead generation (e.g., prioritize trade shows based on lead success rate)
Identify and manage Customer Services ambassadors/KOL’s, in collaboration with BIU marketing and sales; Coordinate luminary presentations
Manage user groups, support BIU for Beta/field test support
Help identify and build relationships with target customers , societies, alliances, sponsors, advisory boards, in collaboration with BIU marketing and sales
Manage and drive campaigns in respective geographies to promote services and solutions
Identify campaigns best suited to achieve product managers’ objectives for target customer segments that are in line with Philips and PHC branding and positioning
Select third-party vendors and negotiate contracts to execute campaigns
Ensure compliance of local marketing materials with regulatory requirements (Q&R review)
Support local market events to deliver high ROI
Ensure continuous engagement with the markets
Select tradeshows and target messaging
Create road-show schedule, participant list and messaging
Support sales and BIU marketing during key training events
Develop metrics and measurement tools with Product Manager to evaluate and maximize ROI of campaigns
Gather local market and customer insights, and feed information back to BIU/BG Marketing
Identify and synthesize local market trends, based on customer and stakeholder interactions; share synthesis with BIU/BG Marketing
Build strategies for beating competitors—profitably—with effective use of competitive intelligence, based on customer and event interactions; Share synthesis with BIU/BG marketing
Support BIU’s, IS CS Marketing and Market Groups in setting and adjusting local prices to maximize value capture
Provide local market intelligence to assist BIU’s, IS CS Marketing and Market Groups in setting price corridors and guidance for local discounting
Conduct price realization analytics and pro-actively report and escalate issues in value capture (i.e, excessive discount due to competitive threat) to the PM’s and the Markets for immediate action
Support BIU’s or IS CS Marketing in the launch/introduction of new solutions and enhancements developed by the BIU’s or IS CS Marketing to the local market
Define and implement launch strategy for local market including any required localization of positioning, messaging to priority target segments, new segment development initiatives (e.g., customer education seminars, customer presentations, local development and management of luminaries and customer service advocates, development and management of reference sites

New Product Downstream Marketing Manager Resume Examples & Samples

Create and drive new product go-to-market strategies to achieve new product sales, revenue and business case financial goals
Conduct customer analysis, competitive assessment, and market research to identify new product and market opportunities
Work closely with finance and product teams to develop business cases and financial objectives for new opportunities
Develop comprehensive go-to-market business plans, including identification of target markets, creation of buyer personas, and execution of marketing initiatives
Identify and leverage partnerships to support success of new products
Collaborate with digital marketing, creative marketing, product management, and sales/support channels
Work in close partnership with Marketing Manager of Customer Acquisition and Marketing Manager of Customer Retention to ensure consistent messaging across marketing activities and aligned goals
Track and report performance and ROI of lead generation and marketing campaigns
Manage budget to support P&L goals
A track record of successfully launching new products to achieve business case objectives
Exceptional data and analytical skills
Experience bringing new software products to market
Excellent communicator at all levels
Excited by the challenge and opportunity of a fast paced team environment
A results oriented mind set
3+ years of customer or product marketing experience in a B2B environment
BA in marketing or business required, MBA a plus

Downstream Marketing Manager, EMR Resume Examples & Samples

Partner relationship experience preferred
Independent and results-oriented
Strong communicator
Strategic thinker who also can act tactically to drive and deliver results
Strong technical and analytical skills
Healthcare related industry experience preferred, particularly with medical device manufacturers
Strong ability to work cross functionally
Willingness to travel 20%