Marketing Manager Consumer Resume Samples

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M Okuneva

Manuel

Okuneva

55680 Block Mall

New York

+1 (555) 420 8372

55680 Block Mall

New York

Phone

p +1 (555) 420 8372

Experience Experience

Phoenix, AZ

Consumer Product Marketing Manager

Phoenix, AZ

Dicki-Cole

Phoenix, AZ

Consumer Product Marketing Manager

Own the full spectrum of the marketing from inbound work, product launch support to proactive marketing campaign work
Conceive of and execute innovative marketing plans owning the positioning, messaging, creative assets, and strategies that drive our sentiment metrics
Develop a comprehensive calendar for programmatic creative campaigns to achieve product goals at international scale
Mobilize and coordinate efforts across cross-functional teams, including Product Management, PR, Design, and others
Tackle complex problems with a strategic mindset, create thoughtful recommendations and action plans for solving those problems
Develop core product narrative and positioning for a set of social good products. Incorporate new company initiatives that support the narrative
Develop the strategy and drive execution for successful programmatic marketing based on audience segmentation and customer lifecycle marketing

San Francisco, CA

Marketing Manager Consumer Insights

San Francisco, CA

MacGyver-O'Kon

San Francisco, CA

Marketing Manager Consumer Insights

Manage ongoing tracking studies with NPD, Foresee/i-Perceptions, and Hypothesis (syndicated data)
Lead the analysis of large sums of data from multiple sources and assist in making decisions accordingly
Lead the analysis of new opportunities, developing recommendations of how to proceed
Drive the development of new product studies and focus groups
Support the Director on the strategic agenda set by senior management
Present presentations and decks based on market and consumer research to senior management
Manage an insights/community panel

present

Philadelphia, PA

VP Senior Marketing Manager, Consumer Segment

Philadelphia, PA

Ratke, Crist and Haag

present

Philadelphia, PA

VP Senior Marketing Manager, Consumer Segment

present

Develops and executes detailed integrated marketing plans across all marketing tactics (advertising, direct marketing, digital channels, sponsorships, events, etc.)
Plans and assists in conducting market research related to strategy development
Manages development, production, and distribution of promotional and collateral materials to support sales and marketing programs
Develops and executes evaluation and decision making process for local sponsorships and events
Develops and executes digital acquisition and cross sell strategies for all consumer businesses within MB
Works with the analytics team to gather and analyze key marketing information (research, product usage data, consumer trends, industry trends, etc.) for development of segmentation analysis, marketing strategy development, business case formulation, marketing planning, etc
Partners with the executive management team to develop consumer marketing strategy, specifically account acquisition, retention and wallet growth strategies for retail/card and wealth management

Education Education

Bachelor’s Degree in Business

University of Illinois at Chicago

Bachelor’s Degree in Business

Skills Skills

Ability to take initiative, make decisions, and quickly adapt in a dynamic, fast-growing work environment
Proven ability to develop impactful marketing assets
A great work environment that supports growth and development
An opportunity to do something great for yourself and the world
Competitive compensation and benefit packages
Exceptional verbal, written, and presentation skills on both technical and business levels
401(k) matching program
Open time off policy
Stocked kitchen with healthy (and some unhealthy) drinks, snacks, fruit and lunch options
A company who enjoys having fun; holiday and summer parties, annual global company off-site, experienced a private Star Wars pre-opening day viewing and lots of other great stuff

Create a Resume in Minutes

15 Marketing Manager Consumer resume templates

Read our complete resume writing guides

Consumer Product Marketing Manager, Sharing Resume Examples & Samples

Know the Facebook sharing products, how people use them, and the competitive landscape like the back of your hand
Lead and collaborate with a diverse cross-functional group of stakeholders on launches of key features and new products
Craft the positioning and messaging for Facebook's portfolio of sharing products
Define and implement the 2015 marketing plan for core sharing, with a primary focus on inspiring and educating the consumer audience
Develop and implement educational campaigns that help the consumer audience get more out of priority sharing products
Tackle complex problems with a strategic mindset, create thoughtful recommendations and action plans for solving those problems, and translate them into easy-to-grasp concepts

Consumer Product Marketing Manager Resume Examples & Samples

Know the people who use your products and the competitive landscape like the back of your hand
Create the go-to-market plan, collaborating closely with Product Management, PR, and other cross-functional teams to determine effective launch strategy, including rollout sequencing, creative asset development, and communication goals to best drive awareness, engagement, and affinity
Plan and lead successful product launches for some of Facebook’s most well known products and features

Consumer Product Marketing Manager, Utility Resume Examples & Samples

Conceive of and execute innovative marketing plans owning the positioning, messaging, creative assets, and strategies that drive awareness, engagement and affinity
Lead and manage the efforts of internal cross-functional teams — including Product, Design, Research, PR and Creative — and external agencies to ensure quality, on-time delivery of marketing programs and assets across multiple channels
Tackle complex problems with a strategic mindset, create thoughtful recommendations and action plans for solving those problems and translate them into easy-to-grasp concepts

Consumer Displays Marketing Manager Resume Examples & Samples

Defining and communicating Consumer Displays marketing and solutions needs through the Product Lifecycle, including how to research and gather relevant information to support those needs, roadmap maintenance and managing product transitions
Effectively understanding key consumer behavior, trends and needs and translating them into Displays product solutions that will provide meaningful value for our customer base
Creating and managing effective content and processes for product positioning and messaging for regional partners, sales force and packaging creation teams
Understanding and tracking key technology and behavior trends for the LCD and Displays industry and serving as an expert on those technologies within the team
Collaborating with cross-functional product development teams to ensure that the products and solutions are delivered per our marketing objectives
Work in partnership with regional teams on Go-to-Market plans, activities and launch strategies for the Displays business
Growing the business plan for the Displays team and manage products/solutions to meet revenue and profitability goals in line with team targets. Will include investigating adjacent product categories and new business models
Developing marketing process enhancements to ensure that the overall displays and visual solutions marketing process can grow and scale with the business
Understanding of basic marketing principles and product development process. Previous experience in high-tech consumer goods marketing, the PC industry or the LCD industry is a plus
Previous experience and proven track record for successfully developing marketing plans and launch strategies for new products
Ability to effectively work in a cross functional team environment including business and product development, supply chain and procurement processes and execution dependencies
Aptitude for using an analytical approach to business evaluation and problem-solving - with the understanding of how to effectively communicate proposals, results and implications to management teams and external partners
Capability to collaborate with and manage external partners in the product development process
Excellent verbal and written communication skills and expertise in communicating with international partners
Experience in program and process management, with a proven ability to proactively initiate process improvements within a team environment
Fluency in English is a must

Product Marketing Manager, Consumer Resume Examples & Samples

5-15 year track record in strategic/product marketing in the digital media industry for a tech company
Excellent communication and interpersonal skills (you'll be working with several internal teams to bring your plans to life)
Strong personal organization and project management abilities
Work with Product Owners and other stakeholders to develop the Market Opportunity plan, combining business goals, user insights, target segments and other data into a coherent plan
Developing a continuous two-way flow of communication between the product and marketing teams

Interactive Consumer Senior Marketing Manager Resume Examples & Samples

Ability to analyze the competitive environment and marketing practices within the space
Effectively lead and manager both direct reports and indirect agency partners
Working with key partners, facilitate and oversee the analysis of the customer/client and prospect universe within assigned business units in order to provide strategic insight and market opportunities for the lines of business: Identifying and targeting optimal prospects and customers; Utilize market research to inform lines of business as to customer priorities and market opportunities
Implementation and successful execution of marketing programs across all channels. Execution includes, under the direction of the Chief Marketing Officer, the launching and management of events, sponsorships, promotions, campaigns or initiatives, monitoring the performance against objectives (in partnership with cross-functional partners and department peers) including the tracking, reporting and formal post-campaign analysis in partnership with the RATR team
Manage the assigned budget for Marketing spend and Personnel resources, demonstrate Financial Stewardship in effective negotiations of pricing with external partners and thoughtful prioritization of available funds with lines of business
10-12 years Combination of actual customer facing line experience in relevant customer segments and exposure to various aspects of Marketing including traditional advertisement, product management, events/sponsorships, and campaign execution. Experience in attracting, developing and retaining talent/direct reports. Preferred

Digital Marketing Manager, Consumer Marketing Resume Examples & Samples

Identify areas of opportunity for growth and help execute marketing programs to capture the potential growth
Assist with the email acquisition strategy and subsequent communication plan
Help execute promotional audience development campaigns
Minimum of three years' experience in digital direct marketing and brand marketing with focus on meeting performance-based goals
Familiarity with web-based consumer-revenue business models (subscription or otherwise)
Understanding of web analytics and reporting conventions
Excellent communication, analytical and problem-solving skills

Consumer Product Marketing Manager Resume Examples & Samples

Drive creative output through relevant consumer and product insights, driving alignment across teams when needed
Develop a comprehensive calendar for programmatic creative campaigns to achieve product goals at international scale
Develop core product positioning and messaging for key sharing products and features, considering value proposition, target audience, competitive landscape, and other factors
Manage and coordinate the efforts of internal cross-functional teams, including Product Management, Art Direction, Legal, Privacy, Policy, PR, Content Strategy, Design, and others
Tackle complex problems with a strategic mindset, and create thoughtful recommendations and action plans for solving those problems
Close the loop on sentiment and product metrics by integrating insight into upcoming campaigns, including educational campaigns

Consumer Product Marketing Manager, Commerce Resume Examples & Samples

Own the positioning, segmentation, and consumer value prop for our Commerce products and then execute go-to-market plans
Partner with some of the leading thinkers in research, design, and analytics to define new priorities and opportunities for Facebook
Influence product roadmap by framing competitive landscape, target markets, and providing market and consumer insights
Drive product adoption and usage through marketing campaigns and in-product education
Plan and lead successful product launches
Manage cross-functional teams (including PR, research, sales, design, product, and engineering) to deliver world-class product marketing communications
Act as the voice and advocate of the customer, ensuring our commerce products are adding value to people’s lives

Consumer Product Marketing Manager Resume Examples & Samples

Plan and lead successful product launches, that often launch only in emerging markets
Plan and lead successful marketing campaigns, educating people in emerging markets on how to use Facebook in a safe and secure way
Lead and collaborate with cross-functional teams (including PR, product, and policy stakeholders) to deliver to create integrated marketing moments
Tackle complex problems with a strategic mindset, create thoughtful recommendations and action plans for solving those problems

Consumer Product Marketing Manager Resume Examples & Samples

Plan and lead successful large-scale product launches, working to drive consensus across many stakeholders
Plan and lead successful outbound marketing campaigns to both consumers and businesses
Lead and collaborate with cross-functional teams (including PR, product, and policy stakeholders) to create integrated marketing moments

Digital Marketing Manager Cards & Consumer Lending Resume Examples & Samples

Identify new channels or sub channels to diversify digital media distribution, build channel growth and conversion improvements - delivering a now, new, next opportunity roadmap
Develop and drive overall Affiliate and Aggregator marketing strategy and monthly forecasting
Execute day-to-day affiliate management and operations, monitoring affiliate activity, analysing performance and identifying areas of improvement to ensure performance is in line with forecast
Nurture existing affiliate/partnership relationships by providing timely communication, execution of promotions and reporting
Structure and negotiate partner agreements and contract renewals - working with Procurement and Legal stakeholders
Develop incentives, offers and commission structures for affiliates and networks
Identify innovative forms of affiliate partnerships; maximizing new revenue streams
Identify new partners and opportunities, consistently striving to build channel growth
Monitor competitor and market trends ongoing to drive in-house and partner innovation
Analyse performance of conversion landing pages and make adjustments as necessary to continually improve conversion rates using creative, leveraging such web analytics tools as Omniture and Adobe Test & Target as well as partner data
4+ years if digital marketing experience with business development or partnerships focus
Demonstrated experience building strong relationships with internal/external partners
Adapts to change in a fast paced, high-pressure environment
Results driven with a proven track record in delivering solid ROI

Consumer Product Marketing Manager, Privacy Resume Examples & Samples

Understand the people who use Facebook products and address concerns around privacy
Own the full spectrum of the marketing from inbound work, product launch support to proactive marketing campaign work
Plan and lead successful marketing campaigns, educating people in key markets on Facebook's POV on privacy and the product/ tools we have in place to keep consumer safe and secure
BA/BS degree at minimum, MBA is strongly recommended
7+ years of experience in product and/or brand marketing for internet and/or consumer technology
Experience in brand work and campaign development
Strong analytical and problem-solving skills with a results-oriented mindset
Exceptional communication skill
Strong passion for and understanding of web and mobile technologies and the industry landscape
Thrives in and enjoys a face-paced, entrepreneurial, start-up environment

Consumer Product Marketing Manager Resume Examples & Samples

Plan and lead successful marketing campaigns, educating people around the world on Facebook Groups
Management consulting experience strongly recommended
Start-up experience is a plus
Experience in large scale campaign development or growth marketing
Keen ability to translate complexity into simple and intuitive communications

Consumer Product Marketing Manager Resume Examples & Samples

Plan and lead successful consumer marketing campaigns for some of Facebook's most important brand moments in partnership with product, communications, partnerships, and other teams
Coordinate with global marketing teams and external agencies to deliver culture-specific insights that can drive creative development for global brand campaigns
Tackle complex problems with a strategic mindset and create thoughtful recommendations and action plans for solving those problems
8+ years of experience in marketing and/or business consulting, preferably for media or the consumer tech industry
3+ years of experience in marketing
BA/BS preferred. MBA recommended
Consumer product marketing experience preferred
Consumer brand marketing and/or consulting experience is a plus
Interest in global cultural trends and proven ability to launch successful campaigns in non-US markets
Experience sourcing and working with agencies
Excellent communication skills. Comfortable communicating to internal executive and product teams, as well as written communications for consumer-facing audiences
Passion for brand marketing and understanding how brands interact with consumers in culture-specific contexts

Consumer Product Marketing Manager Resume Examples & Samples

Know the people who use your product and the competitive landscape like the back of your hand
Craft a compelling picture of the people using your products with quantitative and qualitative insights, and use that to influence product strategy, inform go-to-market plans, and develop ongoing outbound marketing programs
Conceive of and execute innovative marketing plans owning the positioning, messaging, creative assets, and strategies that drive our sentiment metrics

Consumer Product Marketing Manager Resume Examples & Samples

Plan and lead successful consumer marketing campaigns for some of Facebook's most important features in partnership with product, communications, analytics, and other teams
Lead and manage the efforts of internal cross-functional teams and external agencies to ensure quality, on-time delivery of marketing programs and assets across multiple channels
12+ years of experience in consumer or brand marketing, ideally in the consumer internet and/or technology space
A track record of successfully partnering with and influencing cross-functional teams
Excel at both strategic and tactical levels
Thrives in and enjoys a highly collaborative, fast-paced, ambiguous environment

Consumer Product Marketing Manager Resume Examples & Samples

Be the voice of the Facebook consumer in Latin America and have a pulse on cultural trends and happenings in the region
Plan and lead locally-relevant consumer marketing campaigns for some of Facebook's most important brand moments in partnership with product, communications, partnerships, and local teams
Lead communication between HQ, regional cross-functional teams, and external agencies to ensure quality, on-time delivery of marketing programs and assets across multiple channels
Manage relationships with research partners in market to develop qualitative and quantitative insights to influence product strategy and inform go-to-market plans
Demonstrate a strong understanding of the broader Facebook ecosystem and competitive landscape in the region

Marketing Manager, Consumer Banking Group Resume Examples & Samples

Brief and execute refreshed print and digital creatives, manage advertorials with Private Banking heads & GSMC PR team, support Awards pitch process and negotiate advertising/ logo packages, evaluate and negotiate key media partnerships
Responsible for briefing, image selection, copy-writing tonality and timely execution for all Private Banking, Asia Treasures & Insignia digital and below-the-line communication projects
Manage planning and execution of assigned cross-Wealth campaigns
Track allocated A&P budgets to optimise A&P spend and ensure no over-run, proactively identify budget issues & recommend solutions. Participate in annual budget planning and review process, RASCI, MPP and MDD internal campaign approval processes
Identify and align approvals of campaign metrics, establish tracking reports and collate results of all campaigns with learnings & recommendations
Work closely with Private Banking business heads to plan and execute high quality client events in accordance to overall strategy, and with Legal & Compliance to ensure all plans are in line with marketing guidelines

Consumer Product Marketing Manager Resume Examples & Samples

Understand the target consumer and Facebook products like the back of your hand
Set the strategy and drive execution for a new global content program from the ground up, from identifying key consumer insights, to defining editorial principles, to managing agencies and XFN partners to develop and launch effective on-brand content that resonates globally
Be the voice of the consumer with competitive analysis and quantitative and qualitative insights to influence product strategy and raise the bar on our brand content programs
Partner with and establish scalable processes with XFN teams around the globe including product, communications, analytics, design, partnerships, policy, and many others

Emerging Consumer Segments Marketing Manager Resume Examples & Samples

Develop insights and research plan to size potential segment opportunities
Establish budget, business case and targeting strategy
Source partnerships/vendors to identify and support segment marketing plan
Onboarding process for vendors/suppliers
Build and execute a “Test and Learn” plan for scalable opportunities
Prior Marketing insights, research and segmentation experience
Deep knowledge of 1 to 1 targeted marketing practices (digital, social, email and direct mail) with proven results
Strong analytical and financial skills with ability to translate data/insight into action
Deep knowledge of Sprint culture, processes, and operations
Willingness and ability to work in fast-paced and dynamic environment
Willingness and ability to engage in cross-functional collaboration

Consumer Product Marketing Manager Resume Examples & Samples

Plan and lead successful product launches that often launch only in emerging markets
Be willing and able to roll up your sleeves and be a jack of all trades
Minimum BA/BS degree preferred. MBA is recommended
5+ years of experience in product marketing or related disciplines for internet and/or consumer technology
Marketing experience in emerging markets, particularly India, is a plus
Experience in large scale campaign development working with small- to medium-sized agencies

Consumer Product Marketing Manager Resume Examples & Samples

Craft a compelling picture of the people using your products with quantitative insights, qualitative insights, and audience segmentation
Develop the strategy and drive execution for successful programmatic marketing based on audience segmentation and customer lifecycle marketing
Own the positioning, messaging, creative assets, and strategies that drive our sentiment metrics, including providing clear guidance to creative teams in the development of creative to optimize and improve campaign performance
Lead and manage the efforts of internal cross-functional teams and external agencies to ensure quality, on-time delivery of marketing programs and assets across multiple channels, keeping schedules, budgets, and reports
8+ years of performance marketing experience in the consumer internet and/or technology industry
Demonstrated skills on both strategic and tactical levels
Demonstrated communication skills

Marketing Manager Consumer Insights Resume Examples & Samples

Support the Director on the strategic agenda set by senior management
Lead the analysis of new opportunities, developing recommendations of how to proceed
Manage ongoing tracking studies with NPD, Foresee/i-Perceptions, and Hypothesis (syndicated data)
Conduct secondary research based on business needs (non-syndicated data)
Provide meaningful and actionable consumer insights to drive functional and business decision making
Develop and field primary market research surveys to support business objectives
Lead the analysis of large sums of data from multiple sources and assist in making decisions accordingly
Plan, organize, and oversee consumer research and focus groups with customer base
Drive the development of new product studies and focus groups
Manage an insights/community panel
Present presentations and decks based on market and consumer research to senior management
Budget finances for projects and the department
Scan business/industry trends, scan competitive landscape, and analyze consumer data
Deliver insights and recommendations based on analyses
Bachelor’s degree in marketing or related field
5+ years of experience in market research or consumer insights
Experience with SPSS and/or JMP preferred
Training in consumer research techniques, including surveys, focus groups, trend analysis, and syndicated data a plus
Ability to synthesize multiple data sources into actionable insights
Ability to prioritize workload
Ability to create clear objectives and develop findings in support of those objectives

Senior Marketing Manager, K-consumer Resume Examples & Samples

7+ years in experience in Advertising/ Brand Management and PR
3+ years performance marketing experience
Demonstrated leadership and expertise in brand building and marketing for a leading consumer brand
Demonstrated ability to dive deep into customer data and translate findings into actionable customer insights and powerful marketing programs
Deep experience in marketing analytics, specifically optimizing CPA, and reengagement
Superior strategic thinking and leadership skills
High level of initiative, with the ability to take calculated risks to drive business results
Effective problem-solver and strategic thinker; demonstrated ability to analyze data and develop fact-based recommendations
An advanced degree in Business Administration, Marketing, Advertising or related field is preferred
Social marketing experience

Marketing Manager Consumer Resume Examples & Samples

3+ years of relevant Consumer and Digital Marketing experience within the pharmaceutical industry required
Broadcast/TV experience preferred
Understands and interprets trends in the marketplace impacting Consumer Marketing using data driven strategic insights to apply on an on-going basis to the marketing plan
Must demonstrate the ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy and tactical execution
Strong project management experience/examples required. Effectively manages projects to deliver high-quality work product in a timely fashion (meets or exceeds deadlines). Ensures that regulatory and compliance guidelines are followed. Must have understanding and experience navigating the Medical and Regulatory process
Must have strong written and interpersonal skills with an ability to effectively communicate and collaborate with various levels/grades within the organization
Must be a highly motivated individual - self-directed, willing to make decisions with less than perfect information, ability to think bigger and push norms!

Consumer & Digital Marketing Manager Resume Examples & Samples

Manages all current patient programs across MEA with a core focus on Lamasatas the platform for engagement programs
Strategy: Build the Foundation of a robust CRM approach including customer journey mapping, strategy and approach – this includes SOP’s, KPI’s, resourcing, budgets and plans
Channels Build channels and touch points, internal and external and manage external and internal resources including coordination with EMEA (sitel, Midas, SFDC, etc..) External (agencies, call centers, etc..) and country customer service teams
Systems: Develop and interpret single view of the Customer through a Customer Experience Centre
Launches additional program element to increase patient engagement – mainly loyalty solutions across MEA
Initiates overall CRM (operational and marketing CRM) including data collection, contact center, outbound communications, and overall patient tracking
Launches across MEA key Global and WWW marketing initiatives (engagement, reward, digital, mobile, and other key strategies and projects)
Drives excellence in execution across region of all programs
Builds scalable platforms, cost saving models for patient engagement across region and focuses on optimizing KPI’s: Lifetime value with brand, Frequency of Testing, brand advocacy, share protection, switching and basic customer service fundementals (satisfaction, awareness, top of mind, education)
Build and leverage proper consumer insights to impact programs and communications design
Marketing / Business degree , MBA is plus – FMCG and OTC background
A Minimum of 5 years hands on experience on Service Brand Management with Loyalty Program Management or CRM programs
Strategic and hands on experience with CRM design and execution and direct to consumer / patient projects
Strong understanding of marketing technology and IT solutions to drive loyalty programs
P/L management of loyalty and marketing programs
Multi channel communications execution
Digital media and communications including platforms (www, social)

Consumer Product Marketing Manager Resume Examples & Samples

Understand the people who use Facebook products and address concerns around data privacy
While this is a consumer marketing role, you will also need to understand the multiple players in the ecosystem across consumers, policy makers, governments and advocates to ensure the consumer work is contextually relevant
Plan and lead successful product launches that are global
Plan and lead successful marketing campaigns, educating people in key markets on Facebook's POV on privacy and the products and tools we have in place to keep consumer safe and secure
Tackle complex and ambiguous problems with a strategic mindset, create thoughtful recommendations and action plans for solving those problems
5+ years of experience in product or brand marketing, public affairs or public policy, or policy or crisis comms for internet and/or consumer technology
Marketing experience working across privacy sensitive/trust issues and products and/or experience working on security and safety
Thrives in and enjoys a fast-paced, entrepreneurial, start-up environment

Consumer Product Marketing Manager Resume Examples & Samples

Develop core product narrative and positioning for a set of social good products. Incorporate new company initiatives that support the narrative
Leverage quantitative and qualitative insights to help inform the product roadmap for our products
Create and execute go-to-market plans to launch new features, partnering with Product Management, PR, Design, and Data Science to determine launch strategy, rollout plan, and creative assets to drive awareness, engagement, and affinity
Help drive awareness of Facebook's charitable giving products and drive donations with creative consumer campaigns
Produce assets and collateral to support our partnerships team to enable nonprofits to leverage our products
Conceptualize, plan and execute on major social good narrative events (ex. Social Good Forum) to make it a meaningful conference for people, nonprofits, partners and press
Mobilize and coordinate efforts across cross-functional teams, including Product Management, PR, Design, and others
5+ years of experience in marketing and/or business consulting
2+ years of experience in consumer marketing
Experience sourcing and managing agencies
Experience with communicating to internal executive and product teams, as well as communications for consumer-facing audiences
Ability to effectively work cross-functionally between multiple teams

Consumer Product Marketing Manager Resume Examples & Samples

3+ years in product marketing/management preferred
Experience in cybersecurity, data protection or information technology in an enterprise-focused software (SaaS preferred)
Exceptional verbal, written, and presentation skills on both technical and business levels
Proven ability to develop impactful marketing assets
Ability to take initiative, make decisions, and quickly adapt in a dynamic, fast-growing work environment
BS degree or equivalent required

VP Senior Marketing Manager, Consumer Segment Resume Examples & Samples

Partners with the executive management team to develop consumer marketing strategy, specifically account acquisition, retention and wallet growth strategies for retail/card and wealth management
Develops and executes detailed integrated marketing plans across all marketing tactics (advertising, direct marketing, digital channels, sponsorships, events, etc.)
Works with the analytics team to gather and analyze key marketing information (research, product usage data, consumer trends, industry trends, etc.) for development of segmentation analysis, marketing strategy development, business case formulation, marketing planning, etc
Develops and executes digital acquisition and cross sell strategies for all consumer businesses within MB
Directs activities of cross functional teams to effectively execute all integrated marketing plans across all tactics
Develops specific goals, timelines, budgets, KPI’s for all programs
Analyzes overall impact of marketing plans, programs, tactics – use analyses to refine and improve marketing plans
Develops business case analyses for programs, products; monitors planned vs. actual performance
Develops and executes evaluation and decision making process for local sponsorships and events
Oversees execution of events and sponsorships related to strategic goals
Plans and assists in conducting market research related to strategy development
Negotiates contract terms with outside agencies and suppliers
Communicates with outside communication agencies on campaigns
Manages development, production, and distribution of promotional and collateral materials to support sales and marketing programs
Understands and complies with all Bank policies and procedures, and federal and state laws and regulations pertinent to this position; stays informed and shares updates on changes with management. Required to successfully complete all required Compliance training
Continuously supports the Bank’s Mission Statement and Core Values
This position has direct supervisory responsibilities and carries out these responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints, coaching for performance and resolving problems
Marketing/Product Management - Knowledge of principles and methods for developing, promoting, and selling products or services. Knowledge of marketing strategy and tactics, product demonstration, sales techniques, and sales control systems
Project Management - Knowledge of project coordination, identification of business needs, work plan, budget control, time management, resource allocation, team management and status reports. Must demonstrate leadership, logic, and reasoning skills. Identify risks/issues affecting project work progress and recommend solutions. Those in a technology related position must also have strong technical knowledge
Expert-level user of Windows applications and Microsoft Office programs such as MS Word, Excel and PowerPoint
Thorough knowledge of software applications applicable to position/business unit
Understands and is familiar with the most widely known and emerging tools, technologies and social applications
Identifies opportunities to increase accuracy and optimize resources and develops / recommends / implements solutions
Utilizes variety of interpersonal styles and communication methods to effectively adapt to new work structures, processes, or cultures
Prioritizes regular workload, special tasks and concurrent projects, allocating time and resources to ensure that work is completed accurately and efficiently within established time frame
Effective organizational, leadership and presentation skills
Strong business focus with demonstrated ability to act in partnership with management teams
Proven leadership and collaboration skills with the ability to effectively supervise, coach and influence employees
The employee is frequently required to stand; walk; sit
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Marketing Manager, Consumer Electronics Resume Examples & Samples

Drive traffic growth from multiple sources, including free and paid search, email marketing, affiliate marketing, social networking, mobile, and on-site placements
Analyze performance of content and traffic and optimize
Work with peers in key categories to create on-brand, best-in-class features and promotions as well as messaging and cross promotional opportunities, events and deals
Drive site improvements to completion by coordinating with project managers, web developers, buyers, and other merchandisers
Bachelor's degree in Marketing, Computer Science or comparable field
Minimum of 4 years experience in marketing or e-commerce merchandising
Proficient in a varied set of software and editing tools (including HTML, Excel, and image editing software)
Strong understanding of online marketing ecosystem and deep understanding of all online marketing channels (e.g. Direct, Social Media, Display, Affiliate, E-Mail, Newsletter, SEM, SEO
Organizational skills including prioritizing, scheduling, time management, and meeting deadline

Marketing Manager, M Consumer Business Group Resume Examples & Samples

Localize global strategic direction to U.S. market strategy (eg. Value proposition, segmentation, targeting, pricing, promotions, cost savings, etc.)
Lead development and execution of annual U.S. business plan and marketing plan in collaboration with cross-functional team
U.S. P&L management
Assess category product performance and competitive analysis
Lead development of new product pipeline and commercialization
Actively gain consumer insights, both informal and formal research then turn into actionable growth ideas
Conduct competitive analysis of direct and indirect competition
Work closely with Category Development Manager and Shopper Marketing team to maximize growth
Actively supports international subsidiary marketing teams with International projects
Three years experience project management and leadership of cross functional teams
One year of experience with new product development and launches
Two years of consumer insight research
Energized by fast paced challenging work environment

Consumer Product Marketing Manager, Goodwill Resume Examples & Samples

Craft a compelling picture of the people using your products with quantitative and qualitative data and research, and audience segmentation
Develop the strategy and drive execution for successful programmatic marketing based on audience segmentation
Leverage quantitative and qualitative insights from research and analysis to influence product strategy and inform go-to-market plans. Work with internal analytics team to understand and evaluate campaign performance
Plan and lead successful consumer marketing campaigns for some of Facebook's most important brand moments in partnership with product, design, communications, partnerships, and other teams
Demonstrate a strong understanding of the broader Facebook ecosystem and competitive landscape
8+ years of experience in marketing and/or business consulting
Experience with growth, performance, campaign, CRM or consumer segmentation marketing
Experience partnering with and influencing cross-functional teams
Proven project management skills
Experience communicating to internal executive and product teams, as well as communications for consumer-facing audiences
Experience in a fast-paced, entrepreneurial, startup environment