Internet Marketing Manager Resume Samples
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Internet Marketing Manager Resume Samples
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KH
K Hoppe
Karley
Hoppe
88469 Beatrice Crest
Boston
MA
+1 (555) 626 5202
88469 Beatrice Crest
Boston
MA
Phone
p
+1 (555) 626 5202
Experience
Experience
Detroit, MI
Internet Marketing Manager
Detroit, MI
Rau-Stracke
Detroit, MI
Internet Marketing Manager
- Editing/proofreading/content management of online presence
- Strong interpersonal and problem solving abilities
- Implement optimization keywords - including Title tags, Alt tags, Image tags and meta descriptions - that have been provided by the hotels’ search agency
- Assist in data collection and reporting against monthly KPIs. Responsible for the ongoing reporting of performance against initiatives
- Manage presence on listing sites and acquire inbound links from local/regional sites
- Manage the properties online advertising efforts including; display advertising, ad networks, paid directory inclusions etc. in consultation with the corporate internet marketing team and/or the hotel search agencies and RDOSM
- Work with public relations to execute social media strategies, developing specific methods to generate awareness, engagement, and e-commerce conversion through social media. Develop social media calendar
Dallas, TX
Marketing Manager, Internet.org
Dallas, TX
Lesch LLC
Dallas, TX
Marketing Manager, Internet.org
- Lead consumer research to help identify optimal consumer messaging and to identify key consumer insights to help build out our consumer profile and influence product strategy
- Collaborate with partners across India, Africa, LATAM and APAC to develop go to market strategies (ATL & BTL) for Express Wi-Fi
- Support development of brand ambassador pilots
- Lead and collaborate with external agencies to develop ideal store toolkits & POS creative for partner retailers
- Develop & deliver marketing kick off presentation to key partners
- Collaborate with finance and supply team to set-up and track marketing spends
- Drive the creation of marketing best practices/playbook for our ISP partners
present
Chicago, IL
Product Marketing Manager, Internet.org
Chicago, IL
Auer-MacGyver
present
Chicago, IL
Product Marketing Manager, Internet.org
present
- Apply marketing strategy best practices to establish product marketing as a thought leader, while innovating on “first ever” efforts
- Tackle complex and ambiguous problems with a strategic mindset, create thoughtful recommendations and action plans for solving those problems
- Leverage insights about the consumer, market, and competitive offerings to inform the product roadmap and positioning, go-to-market plans, and ROI-efficient marketing programs and channels
- Bring partner insights to define the scope and strategy for building out B2B2C product marketing for the internet service provider audience in India, Africa, Latin America, and other markets
- Lead and collaborate with cross-functional teams (including PR, product, and policy stakeholders) to launch global and local moments that further the product narrative
- Lead and collaborate with external creative agencies to ensure quality, on-time delivery of marketing programs and assets across multiple channels
- Establish best practices for how to drive product goals in a ROI-efficient manner across a range of low-cost marketing channels
Education
Education
Bachelor’s Degree in Communications
Bachelor’s Degree in Communications
Ashford University
Bachelor’s Degree in Communications
Skills
Skills
- Highly organized, with a keen attention to detail
- Strong time and project management skills with the ability to juggle multiple priorities
- Proficient in Excel, with excellent written and verbal communication skills
- Expert knowledge of the search marketplace including organic, paid, display and remarketing ad tactics including key conversion metrics (CPM, CTR, CPA, ROI)
- Interact and communicate with all employees, residents, internal and external customers and vendors in a professional and respectful manner
- Improve the usability, design, content and conversion of the company website and digital marketing assets to attract prospective customers and convert leads
- At least three years’ experience in digital marketing and direct content management using content management systems
- Work alongside outside agencies to develop, test and deploy features with a focus on creating the best possible end-user experience
- Devise and deliver specific, actionable plans for improving website performance. Prioritize initiatives and maintain website and digital asset product development calendar
- Act as the primary tester of web and digital assets ensuring they are consumer-ready and will work across platforms
2 Internet Marketing Manager resume templates
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1
Internet Marketing Manager Resume Examples & Samples
- Bachelor’s Degree in Marketing or related discipline
- At least three years’ experience in digital marketing and direct content management using content management systems
- Advanced web analytics and conversion tracking using Google Analytics
- Expert knowledge of the search marketplace including organic, paid, display and remarketing ad tactics including key conversion metrics (CPM, CTR, CPA, ROI)
- Proficient in Excel, with excellent written and verbal communication skills
- Copywriting, editing, and proofreading experience preferred
- Strong time and project management skills with the ability to juggle multiple priorities
- Highly organized, with a keen attention to detail
2
Product Marketing Manager, Internet of Things Resume Examples & Samples
- Direct and contribute to successful execution of awareness and demand generating activities, such as campaigns, nurture activities, direct marketing, PR, events, user groups, social media, and customer advocacy
- Drive execution of dynamic marketing content and sales assets in alignment with marketing and sales strategies in order to engage, acquire, and retain IoT customers
- Create and communicate compelling messaging to advance Autodesk’s position as a leader in cloud software, specifically in the field of Industrial IoT
- Act as a point of contact and provide marketing support to key strategic partners that help expand our mutual influence and ecosystem
- Manage a customer advocacy program that validates Autodesk cloud-based solutions and promotes customer success with IoT
- Track and report marketing program performance to key stakeholders and management
- Coordinate with additional Autodesk product and industry marketing teams to identify opportunities to align marketing efforts
3
Senior Marketing Manager Internet of Things Resume Examples & Samples
- Build marketing strategy to support IoT business strategy and long term plan to drive business results tied to KPIs
- Build plan for campaign framework to support IoT strategy, including KPIs and success measurements for IoT in partnership with broader org
- Identify key partnerships and build connections and network to enable agile action
- Partner with the field to drive marketing execution through channel
- Measure results, share insights and partner across teams to adjust strategy as needed that will drive further sales
- 8+ years of working experience in technology marketing
4
Marketing Manager, Internet.org Resume Examples & Samples
- Collaborate with partners across India, Africa, LATAM and APAC to develop go to market strategies (ATL & BTL) for Express Wi-Fi
- Support development of market and target audience understanding and definition, ensuring product market fit and positive value proposition through rigorous research/insights gathering and recommendations
- Drive the creation of marketing best practices/playbook for our ISP partners
- Collaborate with regional teams & marketing analytics to measure impact of partner and Facebook led marketing programs
- Lead consumer research to help identify optimal consumer messaging and to identify key consumer insights to help build out our consumer profile and influence product strategy
- Develop & deliver marketing kick off presentation to key partners
- Lead and collaborate with external agencies to develop ideal store toolkits & POS creative for partner retailers
- Support development of brand ambassador pilots
- Collaborate with finance and supply team to set-up and track marketing spends
- 5 years+ consumer or partner marketing experience
- Experience partnering with external companies, dealing with senior marketing management
- Ability to collaborate closely with highly cross-functional teams (product, analytics, product design, content strategy, and regional teams)
- Interest in a global position with regular meetings outside of business hours
- Ability to travel both regionally and internationally ~20–25%
- Bachelor degree
5
Internet Marketing Manager Resume Examples & Samples
- Update and add content/packages to brand sites including Fairmont and restaurant for hotel including new pages landing for events, attractions and activities that bring visitors to the destinations
- Involved in SEM and SEO strategic calls/meetings and follow up action items
- Implement optimization keywords - including Title tags, Alt tags, Image tags and meta descriptions - that have been provided by the hotels’ search agency
- Manage content and imagery on the OTA sites through the Market Manager contacts and the Content Team at GRC (Expedia, Travelocity, Orbitz, Kiwi, etc.)
- Manage presence on listing sites and acquire inbound links from local/regional sites
- Manage the properties online advertising efforts including; display advertising, ad networks, paid directory inclusions etc. in consultation with the corporate internet marketing team and/or the hotel search agencies and RDOSM
- Provide the RDOSM and other appropriate stakeholders with monthly reporting summaries using Google Analytics, vendor reports and property reporting systems and consumer online reviews
- Management of the consumer response site/effort for websites such as TripAdvisor, Expedia, Open Table, Yelp, etc
- Work with public relations to execute social media strategies, developing specific methods to generate awareness, engagement, and e-commerce conversion through social media. Develop social media calendar
- Work with public relations to nurture and manage interactive buzz focusing on earned media opportunities on blogs and promotional opportunities with social media influencers, as well as social media sites such as Facebook, Twitter, YouTube, Instagram and branded communities (such as Everyonesanoriginal.com) to generate positive exposure
- Support F&B event promotions, such as online ticketing for 140 Supper Club and Seasonal Bacchanals
- As directed by PR, liaise with digital media outlets and bloggers to maximize earned media exposure
- Support public relations department with the online communication component of crisis and issues management
- Support affiliate marketing initiatives through editorial and content management of Key Websites
- Author creative messaging and/or copywriting for online communications and partner websites, etc
- Editing/proofreading/content management of online presence
- Other duties as assigned
- Familiarity with Microsoft Content Management tool or other content management platforms
- Basic html knowledge an asset
- Past experience purchasing online display advertising and coordination online campaigns
- Strong written communications skills
- Fast learner; can learn new programs and tasks quickly and effectively
- Bachelors degree in communications or related field
6
Product Marketing Manager, Internet.org Resume Examples & Samples
- Understand the multiple players in the Internet.org ecosystem across consumers, policy makers, operators, internet service providers, and retailers
- Bring partner insights to define the scope and strategy for building out B2B2C product marketing for the internet service provider audience in India, Africa, Latin America, and other markets
- Leverage insights about the consumer, market, and competitive offerings to inform the product roadmap and positioning, go-to-market plans, and ROI-efficient marketing programs and channels
- Apply marketing strategy best practices to establish product marketing as a thought leader, while innovating on “first ever” efforts
- Establish best practices for how to drive product goals in a ROI-efficient manner across a range of low-cost marketing channels
- Lead and collaborate with cross-functional teams (including PR, product, and policy stakeholders) to launch global and local moments that further the product narrative
- Lead and collaborate with external creative agencies to ensure quality, on-time delivery of marketing programs and assets across multiple channels
- 12+ years of experience in product marketing, brand management, and/or direct response marketing
- Experience in B2C and B2B marketing for India, Africa, or Latin America
- Experience building high performing teams
- Analytical and problem-solving skills
7
Internet Marketing Manager Resume Examples & Samples
- Devise and deliver specific, actionable plans for improving website performance. Prioritize initiatives and maintain website and digital asset product development calendar
- Understand and document requirements/processes to quickly convert them into working online components
- Work alongside outside agencies to develop, test and deploy features with a focus on creating the best possible end-user experience
- Improve the usability, design, content and conversion of the company website and digital marketing assets to attract prospective customers and convert leads
- Act as the primary tester of web and digital assets ensuring they are consumer-ready and will work across platforms
- Work closely with agencies and internal resources to implement SEO and conversion strategies. Hands-on SEO experience is required
- Provide support and coordination for content changes on HolidayTouch.com and other digital assets. Coordinate or make web content updates, as needed
- Provide leadership to agencies or associates responsible for search engine marketing performance. Prioritize initiatives and manage all aspects of projects with direct accountability for the growth of KPIs
- Manage associates responsible for digital marketing channels, such as reputation management and search engine marketing (SEM)
- Assist in data collection and reporting against monthly KPIs. Responsible for the ongoing reporting of performance against initiatives
- Work collaboratively with Marketing Managers, Specialists, Coordinators, Designers and other team members to ensure a timely, accurate and professional finished product
- Interact and communicate with all employees, residents, internal and external customers and vendors in a professional and respectful manner
- Bachelor’s Degree (B.S./B.A.) in Business, Marketing, Communications, or a related field is required
- Minimum 7 years of experience in consumer marketing, preferably in the real estate or hospitality industries
- Confident and effective written and verbal communications skills
- Minimum 2 years managing vendors
- Experience managing direct reports
- Experience with Content Management Systems and in leveraging site analytics programs for insights (Google Analytics)
- Rigorous attention to detail
- Ability to thrive under tight constraints, manage multiple priorities simultaneously and meet project deadlines while delivering a quality product and excellent service
- Proficiency in computer use and relevant software applications, including Microsoft Office Suite
- Self-starter with the ability to manage one’s own time and provide leadership to others
