Senior Brand Manager Resume Samples

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M Prohaska

Meggie

Prohaska

5147 Moses Mills

Philadelphia

+1 (555) 336 8700

5147 Moses Mills

Philadelphia

Phone

p +1 (555) 336 8700

Experience Experience

Houston, TX

Senior Brand Manager

Houston, TX

Durgan-Mraz

Houston, TX

Senior Brand Manager

Familiar with global brand(s) standards and design language and ensures consistency with brand positioning. Acts as a brand champion across the business. Drives product packaging projects to be consistent with product communications hierarchy and brand(s) standards. Works collaboratively with Design Center to participate in global design initiatives
Pricing and Portfolio Management
Bring your best to work every day
Bringing together all marketing aspects from strategic development through execution of an integrated marketing/promotion plan and delivering with excellence
Work closely with the development team to ensure rigorous market development practices
P&L Management
Developing, implementing and measuring tactics aligned to strategies identified in the launch plan and marketing plan

Detroit, MI

Global Senior Brand Manager

Detroit, MI

Lowe, Walter and Lindgren

Detroit, MI

Global Senior Brand Manager

Manages initiative development and activation of any local brands in the portfolio including development of new products, consumer and shopper communications
Assists with development of a top down and bottom up business plans with a global/local frame of reference; Adheres to environmental policies and procedures
Demonstrated strength in marketing competencies with particular strength in positioning, brand development, innovation and project leadership
Development of success models, growth models and entry models
You are flexible and enjoy working at a fast pace in a changing and complex environment
Assist leadership on Influencing Global Brand Strategy, countries and best practice sharing with countries
You believe that this role is what you make of it and will have 100% ownership over your actions and results

present

Philadelphia, PA

Senior Brand Manager, Private Brands

Philadelphia, PA

Nitzsche-Kerluke

present

Philadelphia, PA

Senior Brand Manager, Private Brands

present

Create authentic assortments across factory direct and/or outsourced product development business models considering price, quality, aesthetic, lifestyle and other factors
Lead a team to manage all critical elements of the businesses once launched
Analyze inputs from multiple sources including market trends and competitive activity and synthesize into clear business driving recommendations for leadership and the team
Drive efficiency and focus, identify gaps and lead the team to uncover opportunities across all parts of the business from process to product
Expertly negotiate from a position of strength, using data to drive targets, and think holistically about cost inputs, including product costs, accruals for damage and freight, volume discounts, etc
Manage and develop a team of strong product line managers/merchants/buyers representing multiple categories
Lead team to meet financial and operational goals

Education Education

Bachelor’s Degree in Marketing

Florida Atlantic University

Bachelor’s Degree in Marketing

Skills Skills

Strong creative ability – Able to connect the dots, where others cannot, and create sustainable and impactful ideas and opportunities
Strong problem solving skills and ability to lead big knowledge programs at regional and local level
Strong communication skills – especially ability to simplify and bringing knowledge to life in a compelling way that drives action
Able to make tough, informed decisions quickly to keep performance on track
Strong industry knowledge, across divisions—footwear, apparel and accessories
Strong analytical ability and financially acumen
Considerable knowledge of the concepts of product features and competitive advantages
Considerable knowledge of advertising strategies and sales methods
Considerable knowledge of marketing principles, product development and promotional practices
Strong sense of urgency with ability to drive business critical projects; can work independently under general direction

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Senior Brand Manager Resume Examples & Samples

Create or identify new market opportunities and solutions
Work closely with sales colleagues to ensure successful launches of key programs
Must be able to build customer relationships and gain consensus across an organization
Excellent analytical skills required

Senior Brand Manager Resume Examples & Samples

Manage the relationship with the local distributor for Reebok SA and with them sharpen the Brand positioning/perception. Strengthen the connection to athletes, consumers, and sport stakeholders in South Africa
Be the communication point between the local Reebok Distributor, MD and Area Brand Director
Steer GTM plans by sub brand and/or business units, including account plans
Steer the alignment of global/local concept priorities, the identification of key business drivers of South Africa and the adaptation of global concepts to local specifics
Steering and understanding the market/customer and range segmentation
Analyse the commercial & product needs of South Africa to Reebok EM
Steer the range selection process from the EM range to market ranges and actively contribute to higher range efficiency
Support local production ensuring brand status maintained
Participate in the development of the strategic “Marketing Plan”, covering all integrated initiatives and other marketing activities and ensure implementation thereof
Ensure the execution of global and local brand and sports marketing strategies/concepts
Ensure all initiatives are elaborated and developed as integrated initiatives that cover Brand Marketing, PR, Trade Marketing, Sports Marketing and category development
Manage the monthly sales reports for Reebok SA including category and channel sales progression
Monitor product performance against contract development
Constantly analyze the business performance, identify business opportunities in South Africa and initiate action, together with the Distributor, so that South Africa can meet the needs of the business and their KPIs
Together with the Market MD and Area Brand Director EM, develop a strategy to build sustainable Reebok business in SA
Self-starter with strong leadership and process management skills
Strong cross functional experience, across merchandising, marketing, sales and retail, and if possible, Finance
Proven commercial experience
Strong industry knowledge, across divisions—footwear, apparel and accessories
Strong analytical ability and financially acumen
5 - 7 years of functional management experience ideally in merchandising/product (apparel/fashion/shoes), marketing, sales/retail required
Industry related tertiary qualification
Previous experience in managing a global matrix organization required, preferably in a FMCG industry
Good trend forecasting abilities
Excellent strategy development skills – concept, execution and implementation
Excellent communication skills – presentation, negotiation, relationship building
Strong consumer and trade marketing skills
Excellent decision making skills applying initiative and creativity
Passion for sport/fashion and the Reebok Brand

Senior Brand Manager Resume Examples & Samples

Leading the RBC wealth Management Masterbrand initiatives globally
Driving the strategy for growth initiatives and develops the launch plans for multiple markets
Building strong cross-functional, agency and multi-regional partnerships
Facilitating the sharing of ideas across markets and enabling the transfer and scalability of effective ideas
Developing marketing strategies and plans based on how clients make decisions and serving client needs to identify growth opportunities
Developing and recommending the vision and key strategies for the brand
Translating consumer insights into the development of new ideas that inspire and motivate our regional marketing leaders to activate them
Identifying, building and executing powerful ideas that build relevance and motivation for our brand
Briefing and working directly with creative agencies and other core communication functions to develop consumer communication, based on insight and brand positioning

Senior Brand Manager Resume Examples & Samples

Shape brand profile and consistency among brand categories
Lead and drive short and long term brand strategies with cross functional partners
Influence, interpret and apply customer & store feedback & market research process into brand strategy
Identify and define brand concept ideas and opportunities
Primary liaison with the buying office for PD partners for brand
Align stakeholders on design aesthetic, brand profile and business strategy
Support & influence production and sourcing recommendations for vendor selection
Collaborate with marketing, MP and merchants on brand positioning, packaging and presentation
Bachelor's degree in Product Development, Business or related area
5+ years of progressive leadership experience in product development and / or merchandising
5+ years of retail or product development experience
Extensive line building and merchandising experience
Proficient in Excel, Word, and email systems

Senior Brand Manager Resume Examples & Samples

Develop the annual World of Warcraft and Hearthstone marketing plan, built on solid player insights and sound business strategies to grow our player base and maintain the long term brand health of WoW and Hearthstone
Develop clear and concise marketing briefs for external agencies and internal departments alike to activate tactical programs
Coach and develop the WoW and Hearthstone marketing team; teaching branding skills and enhancing creativity in production and implementation
Communicate a real understanding of WoW and Hearthstone business and a firm grasp of ongoing business numbers
Identify any / all gaps within understanding of relevant player segmentation or targets
Proactively make sound business recommendations to marketing director for enhancement of agreed marketing programs

Senior Brand Manager Resume Examples & Samples

1- STRATEGIC PLANNING AND MARKET UNDERSTANDING
Responsible for planning and development of all paid elements of the marketing plan for allocated products/brands. Understands and considers the role of paid, owned and social media, and works with the PR and Digital Marketing Managers, and with the Group Marketing Manager, to set the overall planning context and marketing strategies for product launches. Ensures detailed knowledge of market context for input into plans, including
A minimum of 4 years’ consumer brand/product marketing experience
Demonstrable experience of strategic media planning and implementation, either in-house or in an agency environment
Strong interpersonal skills; able to communicate confidently, professionally and proactively with a broad spectrum of people
A keen interest in the videogames and entertainment market

Senior Brand Manager, Coke Resume Examples & Samples

Leverages financial rigor to prioritize and allocate resources effectively
Balances intuition and fact to distill complex thought into action
Persuades and inspires others (consumers, agency, system, suppliers, rightsholders, etc) to create belief

Senior Brand Manager Colas Resume Examples & Samples

Strategic Thinking/Planning (25%) - Develop a 3-year portfolio strategy for the brand Ensure maintenance of brand equity in all initiatives; Develop and communicate the Annual Brand Plan in line with the ABP Process; Communicate and drive Strategy across the business unit; Challenge all aspects of the marketing mix in terms of understanding and awareness of consumer & customer trends and their impact on brand strategy and plans; Manage brand as a business in terms of drivers, opportunities and return; Use financial insight to make principle based strategic decisions which benefit the business unit; Align strategy (with all key stakeholders, including bottlers) across the business unit to ensure value for the system; Guardian of the integrity of the brand/trademark; develop and maintain competitor intelligence
Deliver results (40%) – Develop and manage brand team (where applicable) to support strategic direction; Establish and drive brand volume, share, and profit objectives; Anticipate situations and develop approaches that maximise the business opportunities; Integrate all marketing efforts (advertising, promotions, experiential, marketing assets…) within a consistent overall brand plan, including business unit and SBU Specialist Support teams; Define marketing DME requirements and proper allocation across the Marketing mix elements; Ensure all brand strategies and plans are consistent with BU deliverables and business objectives; Actively observe and ensure adherence to quality standards across all brand initiatives across the Franchise; Ensure advertising executions meet agreed success criteria across business unit/; Provide support to countries/territories/clusters (where applicable) in planning & implementation; apply all agreed KO Marketing Process and Procedures; tactical plans are developed and monitored for delivery against strategy; marketing plans implemented, monitored and evaluated in line with Brand Plan; Tracks and analyses brand performance and initiatives
Stakeholder Alignment (20% )- Support Franchise Brand teams to build Bottler commitment to the annual marketing plan covering consumer and operational marketing objectives; Develop with the Franchise Marketing teams , an effective implementation plan for all marketing activities; Implement appropriate tracking procedures to ensure proper execution of these activities against brand palns; Monitor plan execution in consistency with TCCC standards; Ensure seamless consumer marketing information flow within the system (from/to Bottler and within TCCC departments)
Maintain Brand Essentials
Manage Commercialisation Process
Manage Research Process
8 years brand marketing experience in a FMCG environment. Experience of managing people will be beneficial

Senior Brand Manager Resume Examples & Samples

Assist in developing the mission, objectives and 3-year strategy for the Global Body Care business and develops plans to achieve them
Manage Key Brand Initiatives: drives the brand by working with cross functional teams (Product Development, Package design engineering, Design, Creative, Purchasing, Manufacturing, Finance) progresses and tracks the development of all product initiatives and ensures timely launch within cost/margin objectives
Strategically analyze the brand's strengths and opportunities vs. category trends/key competitors and identify growth areas
Partner with Consumer Insights to identify consumer learning plan
Lead development of compelling and unique concepts with proficiency leveraging consumer insights, understanding of gaps in market and portfolio
Develop an effective dialogue with the local and regional marketing groups to provide timely communication of new launches and innovations within Body Care to ensure regional pick-up
Proactively drive the cross functional team in all aspects of the development and delivery of product innovation
Manage the brochure and package creative process developing creative briefs, ensuring global agreement on creative direction and liaising with the Creative Agency brochure creative development
Evaluate and direct packaging, brochure creative providing strong and constructive feedback that builds brand image and credibility
Manage and develop direct report(s)

Senior Brand Manager, Color Resume Examples & Samples

Lead and develop Brand Plans for select portfolio brands
Manages the brand, brochure and package creative process developing creative briefs, ensuring global agreement on creative direction and liaising with the brochure creative teams and strategic communication group
Manages and develops direct report

Senior Brand Manager, Sparkling Resume Examples & Samples

Execute Brand innovation initiatives following Innovation processes and with a focus on excellence in execution
Ensuring productive and effective use of System marketing investment, with good understanding of System P&L impact providing input in BPPC decisions
Leverage this understanding to provide input to the key brand strategic levers
Obtaining key stakeholder buy in to plans (including bottler)
Tactical planning (responsible for delivering vision and briefing Internal Teams, Ops Team, IMC team)

Senior Brand Manager HCP Resume Examples & Samples

40%
College degree is required
5 or more years of pharmaceutical (or broader Healthcare) commercial experience is required
2 or more years of HCP marketing experience is preferred
2 or more years of field Sales experience is preferred
MBA or master’s level degree is preferred
Neuroscience therapeutic area experience/knowledge is preferred
Experience in understanding HCP segment (Attitudes/Beliefs, Motivation & Behaviors)
Experience developing or implementing HCP focused programs
Demonstrated success in collaborating across an organization to implement programs and/or tactics supporting brand objectives
Basic knowledge/experience regarding brand positioning, branding, message development and campaign development is expected

Senior Brand Manager, Skincare Resume Examples & Samples

Articulating 3 year strategy and robust commercially focused annual plan for North America, and manage the team to implementation
Work with Global to identify differentiated innovation platforms for the category and NA consumer
Lead marketing integration of efforts with sales to drive flawless execution and consistency across all touch points
Execute flawless consumer communication strategies to drive awareness and trial of our brands
Lead cross functional partners to achieve goals and objectives of NA Skincare commercial marketing initiatives
Financial modeling, annual planning and profit planning
Life cycle management (inventory, size of line, disposition, PLS)

Senior Brand Manager, Smartwater Resume Examples & Samples

Assist in leading brand strategy development to ensure that smartwater continues on its growth path by managing key dimensions
Assist Director as well as lead specific initiatives related to
Annual brand planning
Product innovation / development
Consumer promotions
Public relations
System communications
Marketing Concepts: Knowledge of and ability to apply basic marketing
Creative Brief Development: Knowledge of the creative brief development process
Agency Management: Knowledge of methods or techniques used and ability

Senior Brand Manager Netherlands Resume Examples & Samples

Develop the annual brand plan for Chaudfontaine/Aquarius/Nestea Brands and deliver on its targets
Develop & Champion the brand marketing plans locally with the bottler – Lead the communication process and routines to engage the bottler and pilot amplification and execution in points of sale and build System commitment (Other KO areas and Bottlers)
Lead and execute new packaging launches and ensure on-time delivery on-market in close collaboration with the commercial team and the bottler
To cooperate with Belgium to enable efficient spent of resources and be consistent across territories in the marketplace
Import best practices from other territories and export learnings and best practices from NL
Build operational excellence in the local market
Recommend re-allocation of resources based on performance tracking and competitive environment
At least 7 years of professional experience within the area of Marketing, Trade-/Shopper Marketing, Sales preferably in an international FMCG Company
Ability to navigate & deliver projects in a complex matrix organisation (multi market & functions)
Solid Project Management, influencing & communication skills
Strategic thinking (especially in context of translating insights into concrete action plans)
Interacts with BU / Groups of other multi-cultural environment in a very mature & flexible way

Senior Brand Manager Mycoke Resume Examples & Samples

Identifying and prioritizing the growth opportunities to drive incidence and frequency for the brand
Adaptation, amplification, efficient and effective execution of all marketing projects in accordance with brand strategies and business plan activities
Convincing and Influencing the bottling partners, focusing on the right priorities for the target group and on the Future Consumption channel
Collaborate effectively with TCCC Commercial Team, playing an active role in the development of the Future Consumption business
Collaborate with other peers within MyCoke Team, demonstrating the ability to cooperate and build a trustful team
Responsible for brand volume and brand contribution of Coca-Cola Regular in the Future Consumption channel
Align with bottler strategies, plans and execution, ensuring the Future Consumption channel has the right focus and the right tools for a sustainable growth
Localize and amplify BU Central programs and charters deliverables for Coke&Meal, X-Mas campaign, Fifa\Uefa and other target groups and FC related programs
Responsible for the development of incidence and frequency within target group, particularly (but not exclusively) through the development and amplification of a compelling Coke&Meal program, ensuring the execution of Brand Strategies of the planned activities together with team and bottler,
Contribute to development of category & brand strategies and objectives for the country
Contribute in development of annual brand plans ensuring relevant country perspective in the dialogue with the BU Marketing Team
Contribute to the development of the best OBPPC and portfolio, with a focus on FC channel
Assist in the management of the work processes and projects with internal and external partners (agencies, marketing team)
Participate in IMCs amplification and responsible for their implementation
Suggest allocation and relocation of brand marketing budget within the category / market, according to the Chart of Authority
Share Best Practices
Participate in joint projects when relevant
Follow and apply Company processes, tools and procedures (Design Machine, Clarity, KO-Art#)

Senior Brand Manager Water Resume Examples & Samples

Ability to identify consumer insight and to translate it into strategies to generate Brand Value
P&L leverage and understanding, up to EBIT level
Comfortable on financial topics such as CAPEX and Cash Flow generation
DMI management and optimization
Brand Business Health Analysis
Orientation to problem solving, generating creative solutions
High level of alertness and curiosity towards trends, brands, consumer insights/ behaviours/ passion points
Presentation and public speaking : ability to present complex information in a persuasive way to Region Senior Management
Writing ability to effectively capture informations and present it in a structured logical way that helps reader get to desired conclusions
Persuading and Negotiating skills to gain commitment around new opportunities and obtain alignment on projects both internally (System) and externally (Resource networks, third-parties, etc.)

Regional Senior Brand Manager Resume Examples & Samples

Maximize brand impact and business return on investment across the Greater China region
Plan and implement new product development campaigns and strategies
Brand positioning and deliver promotion materials and working across all marketing activities for the region
Lead the annual marketing calendar and manage resources for marketing activities

Senior Brand Manager Resume Examples & Samples

To have experience working with Brands especially Celebrity & Lifestyle Brands, Product and Retail
A proven track record of delivering significant revenue generating deals and implementing projects with a very high level of detail and complexity
This person must be able to work under pressure, to deadlines and with initiative in a fast-paced environment and must be diplomatic with the ablity to influence others
This role requires a person who is comfortable communicating at all levels who is a highly effective written and verbal communication
A minimum of 5-7 years experience in Brand Extension especially Celebrity & Lifestyle Brands, Retail or manufacturing
UK Retail market dynamics
Strong Presenter/pitcher
Communication across all levels
Market awareness
Planning
Prioritising

Senior Brand Manager, Global Facial Skincare Resume Examples & Samples

Assists in developing the mission, objectives and 3-year strategy for the Global Facial Skincare business and develops plans to achieve them
Lead and develop Brand Plans for select portfolio brands, including the launch of new white space opportunities
Develops an effective dialogue with the regional marketing groups to provide timely communication of product development process and ensures that all market needs are met in a cost effective and strategic manner

Senior Brand Manager Coca-cola Resume Examples & Samples

Develop Western Europe IMC plans and programs that can be applied at scale across all WEBU territories and have locally relevant amplification opportunities as appropriate
Act as custodian of the Marketing Factory process (this is the bespoke Coca-Cola internal process that manages IMC projects from Business Brief through Creative Development and into local market activation) for all Marketing projects
Act as champion of the marketing plan inspiring the IMC and local Marketing teams to deliver bold & brilliant execution in market
Act as the champion of insights and commercial knowledge to validate the marketing plan ensuring sharing and cascading of knowledge across the WEBU
Support the Coke TM Innovation strategy & funnel by leading and delivering any projects through the innovation process as relevant
Define the occasion/need strategy as appropriate for the specific IMC for integration into marketing plans and implementation across the WEBU
Lead and deliver any Progressive Cluster as appropriate
Be the champion of importing and exporting IMC ideas
High performer with strong track record of results, progression in current organization, demonstrated innovative thinking, has multi market experience on global brands and projects - looking for a challenge in leading multi-market projects on a global brand like Coca-Cola
Language: English and preferably other language
London based and able to travel to WEBU countries regularly
Comfortable with working with and influencing different cultures and different geographies
Builds Brand Love - Seeks understanding of fundamental human needs and behaviours. Pursue innovation and change with a mindset of continuous improvement. Balances intuition and fact to distil complex thought into compelling ideas. Demonstrates judgment to define a compelling core creative idea. Crafts a vision for what the brand / category / market could be. Persuades and inspires others (consumers, agency, system, suppliers, rights holders, etc) to create belief. Anticipates future trends to engage and delight consumers
Builds Brand Value - Understands the external environment (competitive and market) and identifies new sources of opportunity. Interrogates data to identify core business levers. Balances facts with intuition to distil complex opportunities into compelling business cases. Understands the operational fundamentals of our Bottling System. Leverages analytical rigor to prioritize and allocate resources effectively. Measures financial and equity impact of investments and institutionalizes learnings. Deploys discipline and process to improve impact and speed to market

Senior Brand Manager Resume Examples & Samples

Fluent in German
A mature, energetic individual with experience of growing and managing a significant brand-based brand extension licensing programme over a 3 – 5 year period
Some experience of working with luxury brands on a global basis would be an advantage
Diplomatic and able to influence
Resourceful and proactive
Degree level education

Coca-cola Senior Brand Manager BE Franchise Resume Examples & Samples

Implement and amplify assigned Marketing Plans for Coca-Cola MB & initiatives at a franchise level, as agreed with BU marketing team and in close collaboration with other functions in the franchise team (Connections, Operations, PAC) and Bottler teams
Be the local partner for the BU Marketing teams on assigned IMC programs for CC MB: Input knowledge of local needs and environment – Receive all IMC toolkits from the BU marketing team for implementation - Ensure on-time delivery
Recommend the local implementation and amplification plans to be validated by the BU Brand team and within the Franchise. Develop and produce the initiatives that are franchise only initiatives (agreed centrally through the BP process)
Champion the brand marketing plans locally with the bottler – Lead the communication process and routines to engage the bottler and pilot amplification and execution in points of sales
Extract, analyse and interpret market, shopper, consumer and brand health data resources autonomously
Ensure efficient use of resources
Manage the brand budget/P&L driving it towards business priorities
Manage the CC MB BL Brand team to create a performance-driven culture that delivers sustainable business results
Work closely with Business Intelligence team to measure efficiency of plans. Develop an experience learning curve and recommend key success factors
3 Work very closely with the BU Marketing team to ensure that brands plans meet local needs and requirements
Identify opportunities and gaps
Transfer knowledge of local landscape and key implementation success drivers to BU Marketing team
Drive timing and process with the BU Marketing Teams and the Bottler to ensure perfect on-time delivery of plan
The role implies the direct report of 2 CC MB BL Brand managers

Senior Brand Manager Resume Examples & Samples

To define & lead development of the appropriate plans and programs to bring the CHAUDFONTAINE ambitious growth Strategy to life with resonant IMC campaigns, Innovation funnels and activation platforms
To provide thought leadership through the system to ensure these strategy and plans are aligned for successful implementation in the market and in conjunction with CCEP
Further, provide leadership at both a local and WEBU level in identifying consumer insights and creating winning consumer strategies that deliver against consumer and company destination
This role has P&L responsibility at gross profit and volume level & will be key in supporting the Belgium Franchise Marketing Manager to deliver the overall Franchise vision and growth ambition
To clearly define & the key business growth drivers aligned across system
This role will have a strong interaction and focus with CCEP
This role will have a need of coordination & interaction with the WEBU Brand & IMC Team
Execute strong financial and operational system/partner routines
7 years of Marketing experience in FMCG (preferred with significant amount in TCCC)
Consumer and shopper metric analysis, value chain, P+L etc
Solving for gaps in plans to deliver Sparkling BP
Bottler negotiations via fact based approach

Senior Brand Manager Resume Examples & Samples

Develop go-to-market strategic publishing plans across key Blizzard franchises
Identify and action meter moving initiatives driving online / offline acquisition and engagement
Manage marketing plans with key stakeholders and in many cases be in the front-facing position
Directly manage agencies and partners as needed
Manage internal approval processes for the various publishing functions
Track and highlight regional player needs through research, analysis, and an expanding knowledge of interactive entertainment in Australia / New Zealand
Track and analyze performance data and market trends

Senior Brand Manager Resume Examples & Samples

Business And Brand Leader-ability to understand the business and identify its drivers across multiple lenses (consumer, commercial, outside forces). Able to work systemically and add value end to end
Brand Strategy, Positioning And Brand Equity-knowledge of tools used to drive increases in volume while maintaining a high value brand equity (i.e., marketing programs, product/packaging innovation, pricing strategies that drive value, channel/customers programs, and/or partnerships)
Marketing Innovation (Product & Package)-ability to take consumer insights and build an innovation strategy that will deliver on short and long term vision for the category/brand
A Great End-to-End Marketer with strong brand marketing skills and a firm grip on how to lead marketing solutions that also meet financial, supply, sales, & operational needs of the business
Marketing Acumen-experience blending art and science to develop consumer preferred brands
Solid Leadership and Influencing Management Skills-self-starting, inquisitive, results-oriented mindset with high energy and a positive attitude
Collaborative Team Player who possesses entrepreneurial traits- a passion drive self-starter who is creative, resourceful, adaptable, risk taking and most importantly a sense of ownership

Senior Brand Manager Resume Examples & Samples

Bachelor’s degree with a concentration in marketing or business preferred
Minimum 8 – 10 years of marketing, PR, or licensing experience
Ability to interface with celebrity talent as well as with senior and mid- level client contacts
PowerPoint and Excel competency
Entrepreneurial self-starter
Ability to work independently and as part of a collaborative team
Multitasker
Comfortable in fast paced environment
Ability to work with global partners and coordinate schedules through different time zones
Creative, strategic thinker with a strong business acumen
Familiarity with retail /wholesale industry

Senior Brand Manager Resume Examples & Samples

Brand messaging / communications
Retail activation (customer marketing)
Market research
Field marketing
Strategic partnerships

Coca-cola Senior Brand Manager Resume Examples & Samples

To develop and define the appropriate IMC plans and programs to bring the defined Coke TM business growth strategies to life with locally resonant IMC campaigns (which are consistent across all relevant geographies), innovation funnels and activation platforms. This will in turn drive incremental brand consumption, purchasing and ultimately drive brand love
To provide thought leadership and develop local market insight to ensure these strategies and plans are as consistent as possible across all geographies and are highly resonant with consumers at a local level. These activity plans will require system alignment for successful implementation in all markets and in conjunction and support of the local franchise teams
Further, provide leadership at both a European and Global level in identifying consumer insights and creating winning consumer strategies that deliver against consumer and company destination
Where WEBU is the lead for the charter work across EUG for Coke TM this will require charter leadership, management and governance
WEBU has 13 markets, 9 languages, currently 5 bottlers – CCE, Carlsberg and Hellenic, Iberian partners, BIG
This role will have a heightened interaction and focus with the BU Marketing and IMC team
This role will have a high level of interaction with the local franchise marketing teams and therefore will require good local market knowledge as well as being inspiring and creative to sell the BU plans to local markets
Main interaction of this role is required with broader Coke TM brand team, BU IMC team, WEBU marketing team, Franchise operations for the 13 markets, BU K&I
No direct reports
See attached org chart for detail

Senior Brand Manager, Sprite Resume Examples & Samples

Lead brand strategy development to ensure Sprite continues on its growth path
Apply a general management mindset across
Creative development/Advertising/Media planning
Marketing budget and brand P&L
Forecasting

Senior Brand Manager, Flavours Resume Examples & Samples

Strategic Thinking/Planning (30%) - Develop a 3-year portfolio strategy for the brand Ensure maintenance of brand equity in all initiatives; Develop and communicate the Annual Brand Plan in line with the ABP Process; Communicate and drive Strategy across the Franchise; Challenge all aspects of the marketing mix in terms of understanding and awareness of consumer & customer trends and their impact on brand strategy and plans; Manage brand as a business in terms of drivers, opportunities and return; Use financial insight to make principle based strategic decisions which benefit the Franchise; Align strategy (with all key stakeholders, including bottlers) across the Franchise to ensure value for the system; Guardian of the integrity of the brand/trademark; develop and maintain competitor intelligence
Deliver results (30%) – Develop and manage brand team (where applicable) to support strategic direction; Establish and drive brand volume, share, and profit objectives; Anticipate situations and develop approaches that maximise the business opportunities; Integrate all marketing efforts (advertising, promotions, experiential, marketing assets…) within a consistent overall brand plan, including Franchise and SBU Specialist Support teams; Define marketing DME requirements and proper allocation across the Marketing mix elements; Ensure all brand strategies and plans are consistent with SBU deliverables and business objectives; Actively observe and ensure adherence to quality standards across all brand initiatives across the Franchise; Ensure advertising executions meet agreed success criteria across Franchise/SBU; Provide support to countries/territories/clusters (where applicable) in planning & implementation; apply all agreed KO Marketing Process and Procedures; tactical plans are developed and monitored for delivery against strategy; marketing plans implemented, monitored and evaluated in line with Brand Plan; Tracks and analyses brand performance and initiatives
System Alignment (30%) - Build Bottler commitment to the annual marketing plan covering consumer and operational marketing objectives; Develop with the Bottler, through marketing operations teams, an effective implementation plan for all marketing activities; Implement appropriate tracking procedures to ensure proper execution of these activities; Monitor plan execution in consistency with TCCC standards; Ensure seamless consumer marketing information flow within the system (from/to Bottler and within TCCC departments).b
Manage Brand Communication Strategy
Performance Analysis and Management
7 years brand marketing experience in a FMCG environment

Senior Brand Manager Sparkling Beverages Croatia Resume Examples & Samples

Propose vision, strategy and priorities for the respective category / market and align with bottler counterparts strategies, plans and execution
Ensure the execution of the planned activities together with team and bottler
Contribute to development of the SSD category & brand strategies and objectives for the country
Define the best OBPPC and portfolio for the respective SSD category/ brands together with K&I, Commercial Manager and Bottler
Suggest allocation and relocation of brand marketing budget within the category / market. Manage the DME for the category within the COA
Manage the work processes and projects with internal and external partners (agencies, marketing team)
Participate in IMC development (if required), amplification and secure implementation. Best practices sharing and participate in joint projects when relevant
Min 5 years of marketing and brand management

Senior Brand Manager Resume Examples & Samples

Create innovative marketing and promotional plans to support brands across quarterly simulcasts, DVD/Blu-Ray, and merchandise
Generate marketing proposals to support license acquisitions
Coordinate marketing with M&D for paid media, and with events team for conventions
Generate regular marketing reports to send to content partners
Maintain, define, and expand the Crunchyroll voice of fans speaking to fans, authentically

Senior Brand Manager, New Growth Platforms Resume Examples & Samples

Explore consumer needs/trends as well as new ingredients/technologies co-working with R&D and External suppliers as a rep. from the Brand team to list up the potential opportunities
Develop & screen initial new ideas to set a strategic focus, identify the category and the brand (existing brand or new brand) that maximizes the idea in the business. Feed the seeds to the other brand teams while directly leading the project to the launch if to go with a new brand
Act as a hub/expert for FOSHU/HFC system in the brand team co-working with different functions such as R&D, SRA, Finance and CCL to build corporate experience & knowledge in this arena
2)New Innovation seeds exploration for the cross-category Innovations
Facilitate new technology application to the Cross-Category Innovations by acting as a hub/expert in the brand team to help R&D & Technologies to connect with wider Brand teams (e.g. Flexible Aseptic Line)
Regular Global Search& Reapply
Lead 1 Health & Wellness Innovation project targeting its launch as an HFC in 2017, by finalizing the base concept/pack/product idea developed to date (30%)
Lead 4-5 new ingredient x health claim opportunity exploration targeting 2018+ launch, identifying the best categories and the brands (30%)
Support corporate experience & knowledge building in FOSHU/HFC Innovation including the leadership in Monthly Steering Committee Meeting as a hub in the brand team (20%)
Support new technology seeds exploration co-working with R&D (10%)
Support NGP Strategy Development (SBP) and Business Planning (EBP dev., Resource planning) (10%)
7 Years+ experience in Marketing with a passion to drive innovations and experience in the following
Innovation Project Management as a project leader
Concept / Idea development
Advertising / IMC development
Pack design development
New Product Formula Development
Business Case development with basic financial acumen
Consumer research experience in Quantitative / Qualitative Researches
Business Brief/Document writing
3 Years+ experience in KO System
Good knowledge on the organizational structure, process & key contacts in Business Planning & execution development
Language: Fluent Japanese & English Speaking & Writing Capability

Senior Brand Manager Resume Examples & Samples

Three plus years of customer facing, business development experience required, preferably in educational technology
Three plus years as a Brand Manager or Acquisitions Editor
Bachelor's degree or equivalent work experience required

Global Senior Brand Manager Resume Examples & Samples

Lead the evolution of the brand vision and architecture – positioning Freestyle as a valuable marketing asset for The Coca-Cola Company
Define, evolve and govern brand standards including visual identity system and marketing executions
Partner with USA team on the Integrated Marketing Campaign and Connections planning
Subject matter expert on consumer research – leading the global awareness tracker
Develop global marketing toolkits to support global expansion
Focus on global digital marketing strategy including social and website
Support new brand and category expansion strategies
Develop and communicate written briefs for use by agencies (e.g., consumer research, creative, equipment design, product development, etc.) to direct their work activities in order to generate creative concepts for effective execution of marketing programs
BRAND MARKETING DEVELOPMENT: Ability to lead the development, communication and stewardship of global brand positioning, architectures and policies/guidelines
BRAND MARKETING STRATEGY: Knowledge of information used to define brand strategic corridors and develop appropriate business solutions for local market activation
MARKETING OPERATING STRATEGIES: Knowledge of and ability to apply basic marketing operating strategies (e.g., media planning, pricing strategies, trade/consumer promotions) used in the execution of marketing plans
MARKETING RESEARCH RESOURCES: Knowledge of industry (e.g., consumer, customer) research resources (e.g., attitude and usage, Nielsen, trend resources) and their application
SYNDICATED SOURCES: Knowledge of syndicated sources (e.g., AC Nielsen, IRI, CCT+, Home Scan) used in the analysis of trended consumer and volume dynamics
PASSION FOR GLOBAL MARKETING
UNDERSTANDING OF FOODSERVICE CHANNEL

Senior Brand Manager Resume Examples & Samples

40% - Corporate Brand Management Support & Guidance
30% - Brand Education and Training
20% - Support Development of Branded Materials
Educated to University degree level equivalent or higher
Minimum 10 years’ experience in Corporate Brand, Communications or Global Marketing function
Fluent in Chinese (Mandarin) and English
Proven independent project management and client relationship management skills with emphasis on corporate and product-level branding
Proven success at developing collaborative relationships of trust and confidence with multi-cultural internal and external stakeholder groups
Skilled at influencing cross-functional individuals and teams to achieve desired results against business performance plans
Experienced at translating business priorities and objectives into culturally-relevant brand strategies using full brand system to target relevant stakeholders and garner desired results
Experienced in managing outside agencies or service providers
Drives for results; sets and achieves aggressive goals tied to the organizational strategy
Skilled at providing advice, coaching and counseling to business and function leaders
An innovative thinker and a collaborative team player
A robust personality, with strong interpersonal skills, ability to listen and learn from others, and the highest integrity

Senior Brand Manager, Frozen Resume Examples & Samples

Bachelor’s Degree required, MBA a strong plus
Minimum of eight (8) years of Brand experience combined with some customer facing/sales experience
Consumer Packaged Goods experience required, ideally in Tier 1 food manufacturing
Strong leadership experience and ability to manage, motivate and lead people to deliver results
Ability to think strategically, incorporate new learning into existing plans, and act decisively
A proven track record building relationships and establishing credibility with a broad, demanding and sophisticated range of internal and external partners. Experience working with a cross function team including at least sales, finance and research
Strong understanding and comfort with P&L development and tracking to quantitative success criteria
Demonstrated organizational, prioritization, and multi-tasking skills
Strong knowledge of Nielsen, customer databases and consumer research (ie. Usage and Attitude (U&A), PMB, etc.)
Demonstrated success acting as a Project Manager including product launches and consumer support programs

Senior Brand Manager, Single Malts Resume Examples & Samples

Responsible for leading the strategic thinking for, and development of, the Single Malt Scotch Whisky portfolio Annual Operating Plan. Inform and improve these plans through research, market & consumer segmentation, positioning, and brand equity tracking. Track and evaluate commercial performance including supply (distribution) and demand (RSP, promotional) drivers
Responsible for the development and production of all brand ATL (above-the-line) communications, media, PR and experiential plans across paid, owned and earned channels. Create content and assets that build the brands by driving new levels of flair and creativity (with relevance to trade and/or consumer targets). Accomplish this with style and panache in their in market execution. Act as a brand owner and the lead ambassador to stablish Diageo’s individual SMSW brands as aspirational icons in culture and within their respective consideration sets
Responsible for developing BTL (below-the-line), consumer centric experiential and promotional programs across all trade channels (On premise, Off Premise, and Non-Premise)
Responsible for leading brand renovation and line extension projects through the internal innovation Gate process, working closely with the Diageo Innovation and Supply Logistics teams on new introductions
Responsible for understanding and evaluating the effectiveness of marketing activity implemented in NA (Measurement & Evaluation)
Responsible for the timely implementation of the Annual Operating Plan including delivery of Volume, Net Turnover and Gross Profit targets within set A&P budgets
Responsible for maintaining brand consistency and equity across marketing mix
5-7 years marketing experience in Consumer Packaged Goods, Luxury or Lifestyle Brand Management

Senior Brand Manager Resume Examples & Samples

Developing marketing strategies and plans based on how consumers and shoppers make decisions and serving consumer needs to identify growth opportunities
Translating consumer insights into the development of new ideas and products
Identifying, building and executing powerful ideas that build relevance and motivation for our brands
Bringing together all marketing aspects from strategic development through execution of an integrated marketing/promotion plan and delivering with excellence
Building strong multi-agency partnerships
Leading and working with cross-functional teams, including other marketers, food scientists, sales professionals, and nutritional professionals
Developing people, providing positive and constructive feedback, and placing the right people in the right places to ensure the team is aligned for success
Bachelor’s degree in marketing or related field
Extensive experience in marketing with experience in a supervisory role
Substantial experience in product management or related experience
Demonstrated strength in marketing competencies with particular strength in positioning, brand development, innovation and project leadership
A thorough understanding of marketing and business functions with a CPG Company
Ability to work in conditions which include multiple and conflicting priorities, extended work schedules, and specific time constraints
Proficiency in Microsoft Office applications (Word, Excel and PowerPoint)

Senior Brand Manager Resume Examples & Samples

Ensuring all facets of marketing mix execution is consistent with defined brand equity
Collaborating with regional franchise team on developing strategies and action plans for the brands
Possess a Degree in Marketing or related discipline
5 years of marketing experience
Experience in FMCG brand management is a plus

Senior Brand Manager, Smoking Cessation Resume Examples & Samples

Create Brand vision and strategic plans, ensuring consistency and alignment with Worldwide Franchise
Develop and monitor annual business plans and programs that will maximize consumer acceptance, market penetration and product profitability for his/her brands
Negotiate annual financial commitments with Senior Management
Lead the implementation of consumer programs including product advertising, packaging and promotional activities
Evaluate their effectiveness
Engage and partner with Market Access and Professional Marketing to ensure activity is aligned to short and long term strategies
Lead Canadian representative for Smoking Cessation RFLT
Assume ownership of all activities related/affecting assigned Brand
Manage teamwork with internal departments, including Market Access, Commercial and Professional focused sales force, corporate partners and strategically important customers and coordinate team activities and projects to attain annual sales and profit commitments
Identify and recommend New Business Opportunities
Support Brand initiatives with strategically important customers
Be accountable for assessing and developing potential and leadership skills of direct reports. Also responsible to attract, retain and develop future talent for the organization
Manage Agency relations
Actively participate in all departmental activities i.e. meetings, recruiting initiatives, extra-curricular committees, etc
A Bachelors Degree is required with a preference for a concentration in Marketing or Business. Preference for Masters in Business Administration
5 to 7 years minimum marketing experience (CPG/ seasonal product or OTC experience preferred) with progressive leadership and direct report management experience is required
Previous experience managing a brand or a product line is required

Senior Brand Manager Immunology Resume Examples & Samples

Master degree
Experience in product management or marketing (in or outside Pharma) preferred
Experience in multichannel/digital approach
Previous international, sales or customer intelligence experience is an asset
Track record of strong performance in results and in leadership

Senior Brand Manager, Day Acuvue Moist Resume Examples & Samples

A Bachelor’s degree is required. A Master’s Degree or equivalent is strongly preferred
A minimum of six (6) years of customer facing vision care experience with 2 years’ marketing or related experience; or six (6) years of progressive marketing experience or its equivalent (e.g. agency experience, shopper marketing, customer/trade marketing) is required
A demonstrated record of marketing leadership including integrated communications/ advertising delivery, business plan development, and/or classical marketing training is strongly preferred
A minimum of two years of people management/development experience is strongly preferred
A demonstrated ability to influence cross-functional and senior management to impact decision-making is required as well as a demonstrated track record in identifying winning consumer insights, growth opportunities, and priorities

Senior Brand Manager Resume Examples & Samples

Be a champion for the leading brand in the company
Develop and implement annual marketing plan, deliver its main KPIs
Prepare and execute launch plan for new products and SKUs
Be involved into development of professional programs
Manage and control brand budget, including invoices and grids update
3-4 years of experience in Senior Brand Manager / Brand Manager position at multinational FMCG / OTC company
Experience on brand with 360 support
Independent management of ATL-BTL-DIGITAL projects
Strong analitical skills
Upper - Intermediate EnglishMarketing

Senior Brand Manager Resume Examples & Samples

Experience: At least 7 years’ experience with solid marketing experience in developing & executing strategy, brand building and P&L management
Fluent at MS office software (PPT, Excel, Word)
Could work under high pressure and strong resilience

Senior Brand Manager Resume Examples & Samples

Clarity in communications (written and verbal)
Ability to make simple recommendations and identify opportunities based on complex data
Able to collaborate with and influence diverse, multi-functional team
Demonstrates positive attitude in face of adversity to effectively progress work
Able to make tough, informed decisions quickly by obtaining information and identifying key issues
Drives personal accountability and tenaciously works toward meeting or exceeding goals
Ability to travel (domestic and international) 30-40% of the time

Senior Brand Manager Resume Examples & Samples

Drive brand plans with objective to grow ACUVUE® Brand equity, usage, consumptions and loyalty to meet business objectives
Lead, formulate and drive social media and search strategy to increase brand consideration and advocacy
Plan & execute integrated marketing campaigns based on strong understanding of consumer, shopper and eye care professional insights and business opportunities
Lead the planning and execution of integrated product launches and new initiatives, including launch meetings, sales planning sessions and communication tools for sales team
Constantly monitor and track brand performance and initiatives, and interpret & translate analysis into strategic needs
Manage and own the A&P budget, forecasting and optimise spends for effective utilisation of the investments
Implement process improvements
Ability to independently lead key projects and cross functional teams to achieve strategic brand goals
Work closely with Sales and Professional Affair teams to develop customer partnership activities and implement the execution framework and strategic plan on identifies opportunities that help to grow, showcase and differentiate their business through ACUVUE® Brand contact lenses
Managing, motivating, developing and/or recruiting staff, ensuring that the marketing teams is of the highest quality possible and that skills are maintained or enhanced. Fostering an environment of teamwork
With 7-10 years of brand management experience gained preferably from a reputable FMCG company and at least 2-3 years as a brand manager
Insights driven with strong understanding of consumers’ and customers’ needs
Good Big Picture Orientation with attention to details
Analytical & strategic, team player, self-confident
Innovative, Business Excellence and results oriented
Wok independently who is a good initiator with strong multi-task and time management skills.Marketing

Senior Brand Manager Consumer Resume Examples & Samples

Personally regularly and consistently network with bloggers, vloggers, through attending beauty events, PR agency, networking with relevant talents for the brand to drive brand awareness and innovative support ideas through personal relationships
Develop and execute marketing strategies for the brand including: portfolio strategy, multi-year pipeline and innovation, brand communication strategies and learning plans
Achieve strong brand growth according to internal and external targets (STT/NTS, market share, penetration)
Overall brand P&L including: STT, NTS, GP,BME, Brand contribution
Develop a team of high performing individuals
Development and integration of brand plans across all MENAP markets
Management and control of brand BME
Strong collaboration between key internal and external business partners
Lead the development of robust and innovative campaigns encompassing ATL, digital, PR in close partnership with agency partners (creative, media, PR)
Consistent high quality deliverables and best in class implementation/execution
8+ years of Marketing Experience (preferably within Beauty)
Working in multi-functional cross-cultural teams
Must be able to travel regularly across MENAP Region, including ability to get KSA visa
Marketing Background in FMCG, skincare experience a strong plus
Strong written and oral communication skills and presentation skills
An aptitude for innovation
Well-structured, focused & setting clear priorities
Proven self-starter with strong initiative, enthusiasm for business, and results orientation
Ability to think strategically and creatively
Process and project management skills
Feedback – Receiving & Giving feedback ability
Organizational Skills – Able to manage periods of heavy and conflicting demands
Proactive & Self confident
High Ethical standards & follows JnJ Credo
Must be able to work well in cross functional teams, both as a team player and a team leader
Excellent interpersonal skills, with the ability to lead through influence
Strong problem-solving skillsMarketing

Senior Brand Manager Royal Canin Resume Examples & Samples

Develop long-term and short-term strategy to drive POS portfolio for Cats and Dogs
Lead annual marketing plan development for POS portfolio based on fly wheel diagnostics. Develop activation strategies, communication and promotion plan, pricing strategy, new product launches and distribution priorities
In cooperation with trade marketing team develop the plan to lead Science Health Nutrition category development in SPT channel
Prepare sales forecasts and marketing budgets, monitor sales volume, revenues and costs against forecasts, and adapt plans to improve the sales performance of POS products
Lead and develop high performing POS marketing team to deliver business objectives
Higher education (Marketing / Economy)
Solid experience in Marketing
Ability to manage several different projects at the same time
Creative, dynamic and full of energy

Senior Brand Manager Resume Examples & Samples

Delivers marketing strategies to clients to support and drive awareness and engagement
Understands the consumer, channels and tactics that drive enrollment
Partnership with marketing to leverage best-in-class consumer engagement tactics
Bachelor's degree or equivalent in related field
3+ years’ experience in Client or Program Management
3+ years Healthcare industry experience
Business degree with emphasis on marketing or equivalent professional experience
Outstanding portfolio of successful marketing campaigns that launched flawlessly, produced measurable results, and yielded compelling ROI
Knowledge of third party production services and logistics vendors to deliver marketing campaign production requirements
Strong knowledge of print and digital production
Proficiency in Microsoft office suite including Word, Excel, Outlook and PowerPoint

Senior Brand Manager Powerade Resume Examples & Samples

Lover, not a fighter: build brand love and drive brand health & frequency among brand drinkers
Tap into your right brain: develop strategy and creative briefs for creative projects (e.g., label copy, hard/soft pos, website, advertising, etc.) while managing agencies to ensure messaging and creative are consistent with brand strategy
Strategy: support the development and implementation of brand strategic vision, goals and plans to build the POWERADE brand
That rug really ties the room together: develop innovative and integrated marketing communications across a variety of media and consumer/shopper touchpoints. champion the brand core creative idea and brand positioning, to make sure our partners, programming, and messing is all coming from the same place
Channel your inner lombardi: provide team members with leadership, direction, and coaching to achieve work objectives and improve performance and skills
Marketing concepts: knowledge of and ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, swot analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans
Brand equity: knowledge of procedures used to drive increases in volume and brand equity (e.g., marketing programs, licensed/specialty merchandise and/or properties)
Brand positioning: knowledge of specific brand positioning and brand architecture of the company's brands
Marketing property/program customization: ability to customize, communicate and apply a marketing/retail program or property based on the specific needs of a particular region, country or customer
Electronic data system familiarity: ability to turn on a computer and send an email

Senior Brand Manager Resume Examples & Samples

Master in business or marketing specialization is required
A minimum of 6+ years of marketing experience is required
Experience working in Beauty and in a consumer packaged goods organization is preferred
Experience working in a global organization and collaborating with regional groups is preferred
Experience leading and developing global communications/assets is preferred
A track record of leadership as a strong marketer including experience setting a vision, developing and implementing successful business strategies, identifying white space opportunities, creating innovation,and the ability to translate consumer insights into new product and/or claims is required
Experience leading in a matrix environment and cross functional teams is required
Experience in successful partnership with R&D organizations to develop innovative products supported by specific and relevant brand messaging is required
Superior collaboration, influence, and negotiation skills are required
Demonstrated financial acumen in making effective business decisions is required
Strong written and spoken communication skills are required.Product Management

Senior Brand Manager Biscuits Resume Examples & Samples

A degree in Business, Marketing or Communication
5-7 years experience in FMCG brand marketing, sometime spend in Sales would be a plus
Experience from a multinational company, with ability to navigate a matrix organisation
High level of Brand P&L management experience, able to demonstrate good commercial judgement to maximise brand profitability & enhance margin
Excellent networking skills and the ability to communicate, bond with and influence people at different levels of the organization
Fluent in both Czech and English
Passion for brands, good business understanding, and thrive for challenges!

Senior Brand Manager Resume Examples & Samples

Channel mix techniques
Financial processes & business acumen
Competition, customer base, reimbursement and market access processes/issues
Pharmaceutical industry business, policies and procedures
Marketing experience, ideally a diverse blend of healthcare and other industries (consumer, media, etc.)
Educated to degree level, or equivalent (higher degrees or marketing qualifications preferred)

Senior Brand Manager Ecuador Resume Examples & Samples

5+ years in Marketing Brand Activation roles at leading OTC or FMCG companies (Rx marketing experience is a plus)
Strong experience working through a Cluster and interacting with different cultures and markets
Experience on the Ecuadorian market is preferred
Proven experience of delivering exciting campaigns through combination of touchpoint choice and flawless 360 execution
Participation to media plan development in Ecuador is a plus
Experience in working closely with Sales in developing activities and merchandising materials for the point-of-sale
Experience in implementation of digital activities
Strong analytical skills to identify business opportunities and track results, including advanced use of Excel (other analytical technological tools a plus)
Willingness to challenge the status quo, embracing and driving change, ability to think out-of-the-box
Business minded, result-oriented, strong customer focus
Analytical ability to transform complex data into clear and focused strategies and plans
Drive to execute plans at speed working in a complex matrix organization with strong leadership skills

Senior Brand Manager Resume Examples & Samples

To use consumer insights and opportunities as springboards to new ideas directing efforts in line with business strategy and the brand vision
To develop full year brand strategy
To generate alternative portfolio scenarios to anticipate potential market developments
To develop measurement tools for campaigns that use emerging and alternative media
To develops A&P strategy and appropriate budget allocation
To balance investments and financial returns
At least 8 years of experiences in brand management, particularly in FMCG industry
At least 1 years of experiences in supervising and coaching subordinate(s)
Analysis & Strategic Thinking
Clear Communication with mutli functions taskforce, agencies, Franchise Mgr
People Management - Coaching skill
English proficiency / Computer literacyMarketing

Senior Brand Manager, Copaxone Resume Examples & Samples

Works with agency partners to create, develop and implement tactical plans to meet defined timelines
Works with production manager to ensure quality and timely production of tactics developed with the agency
Attends external customer meetings: advisory, medical, etc
Plans and develops tactics aligned with predefined strategies and establishes timelines and budgets for them
Gives input on strategy and direction of the brand 10%
Identifies and pursues opportunities to drive brand growth
Gives input on overall marketing mix
Manages overall and specific budgets to achieve defined targets
Analyzes market data and information
Pharmaceutical brand marketing experience (Could be through an advertising agency or other marketing partner.)
Demonstrated acumen in highly targeted therapeutic area or market
Experience managing multichannel communications
Experience with patient service hubs
Familiarity with legal and regulatory limitations around pharmaceutical promotion and patient privacy, e.g. SPAM, HIPA
Power Point, Word and Excel skills

Senior Brand Manager Resume Examples & Samples

Effectively executes on all Access/Distribution tactics to consistently meet or exceed business goals (i.e., net sales, profitability, expenses, market growth/ share, and other KPIs). Aligns Access/Distribution efforts to relevant HCP/Consumer efforts to drive the maximum impact for the brand in a synergistic way
Monitor brand performance and Access/Distribution KPIs on an ongoing basis in the context of marketplace, competitors, and brand challenges; and take necessary actions to accelerate performance through key levers
Provides direction to cross-functional team and vendor partners to ensure execution of all tactics are aligned to the brand’s strategic imperatives
Implements, analyzes and adjusts tactical plans as needed to ensure success on an ongoing basis
Identifies product challenges and opportunities based on market research, competitive intelligence, sales force insights, etc. and puts together an impactful action plan
Manages the Access/Distribution budget by working collaboratively with the brand leads, vendor partners, and finance
Demonstrates proficiency in identifying true “Customer Insights” from salesforce, market research as well as other data resources to make impactful brand decisions
Consistently monitors project budgets and expenses to maximize direct product contribution
Provides clear direction and efficiently manage all vendors/agencies to transfer marketing objectives into strategies, execution, timelines, and budget
Tracks and manages relevant promotional collateral inventory to ensure adequate supply for field team
Bachelor’s Degree (Post Graduate Degree/ MBA preferred)
At least 1-3 years experience in the areas of Access & Distribution (Alliance Management and Operations), Contracting, and Pricing
Minimum 3-5 years of Pharmaceutical Marketing experience or equivalent
At least 10 years of pharmaceutical or relevant brand management experience
Women’s Health/ Buy-and-Bill and Sales experience preferred
Superior oral, written and presentation skills- with comfort in communicating to all levels of management
Experience in leveraging key customer insights and developing strategic/tactical brand plan
Proficiency in managing and directing agencies and vendors
Managing and working within budgets
Ability to collaborate across multiple priorities with internal and external functional groups
Effectively prioritizes and spends time and time of others on critical topics and effectively

Senior Brand Manager, Vitaminwater Resume Examples & Samples

Delivering relevant consumer strategies: making consumers and their needs the primary focus of the business; developing, evaluating and selecting consumer-based actions that maximize long-term, profitable volume
Marketing Concepts: Knowledge of and ability to apply core marketing concepts (e.g., brand positioning, brand architecture, swot analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) to build brand equity and develop marketing plans
Creative development and evaluation: ability to drive and assess creative concepts and executions based on creativity, strategic alignment and consumer impact
Marketing Tools/Information: Knowledge of and ability to use marketing tools/information to identify and define consumer/marketplace opportunities. Write short and/or long-term business/brand plans identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information, etc. in order to support division/region portfolio and brand growth targets

Coca-cola Senior Brand Manager Resume Examples & Samples

Identify & Develop Shared Bets
Drive execution of innovation pipeline
8-10 years of experience in Marketing - including strategic and operational marketing - in FMCG companies

Senior Brand Manager Resume Examples & Samples

Pain Management/CNS therapeutic experience
Launch experience/early asset experience a plus
HCP marketing experience, EE/KOL engagement experience
Promotion & Advertising Review Committee (PARC) experience
Digital strategy and engagement experience
People management experience a plus

Senior Brand Manager Resume Examples & Samples

10-12 yrs. experience in marketing with brand management (B2B - CPG companies) and experience in the following areas
P&L management; development and execution of brand marketing; cross- functional knowledge; direct experience in all various aspects of business including manufacturing, product & technology development and product supply
Strong understanding of brand foundational tools, consumer insight identification, segmentation and target development
Brand positioning and brand strategy development
Concept & Brief writing of both product innovation and renovation and commercial news
Leading in a matrix organization driving collaboration across businesses and functions
Leading agency partners in long-term projects
Inspiring, motivating and coaching creative teams to deliver high performance
Compelling communications in crafting and transforming a vision and strategy into actionable plans that inspires emotional connection (internal and external)
Strong analytics skills and experience with diagnosing and resolving complex problems and translating to business opportunities
Able to make tough, informed decisions quickly to keep performance on track
Able to navigate and perform in ambiguous circumstances
Demonstrated contagious positive energy to influence, inspire and drive results
Bachelor degree required. Masters/ MBA with concentration in Marketing degree preferred
English language proficiency
Talent management and development of direct reports including providing timely & constructive coaching; Developing others to improve performance in current role and to prepare for future roles
Travel: 25-50% of the time. Up-to-date passport and no restrictions to obtain required visas

Senior Brand Manager Resume Examples & Samples

A complex environment requiring both analytical and creative ability and a strong understanding of the market, category, brand and customer dynamics
A challenging road map to leadership to build in a competitive & complex market setting
Fast growth and high potential makes this a high pace job
Managing and exceeding the needs of the JJVC business must be drivien by CREDO and be fully compliant with regulatory and HCC requirements
2 direct reports
Previous brand management essential
People management experience essential
Proven ability to manage a successful relationship with agencies
Budget forecasting experience and market share analysis is highly
Consumer Goods and Professional marketing experience (combination) is essential

Global Senior Brand Manager Resume Examples & Samples

Contributes to the assessment of global brand and competitive marketplace performance (sales, share and competitive activities) and assists in developing action plans with Regional Brand Leads to drive advancements in the Beauty business performance
Helps build the DEFINE® brand offering including brand definition architecture, while ensuring equity design guideline adherence with appropriate Regional Brand leads
Assists with the creation and ongoing execution of the brand messaging strategy and integrated communications in partnership with Global Brand Equity team, Global Agency Team and appropriate Regional Brand Leads
Drives the launch of the New Beauty Product/ variants with aligned positioning and integrated communications strategy for eye care professional and consumer audiences – includes seamless collaboration with innovation leads and a focus on organizational readiness and adherence to the Launch Excellence process for new markets
Collaborates with Global Strategic Insights to provide marketplace relevant insights and implications for demand generation (inputs into communications strategy, messaging, and mediums intended for eye care professional and consumer audiences that deliver measurable business and brand results)
Partners with Global Strategic Insights to assess demand responsiveness to enable a more effective and efficient marketing mix in key markets for DEFINE® and its role within the total portfolio of Global Brands
Supports the delivery of Claims and Evidence-based messaging through strong collaboration with Global Strategic Insights and Global Professional, Medical & Clinical Affairs Teams and Plan of Action leads for consumer-facing and eye care professional-facing audiences
Measures and assesses marketplace business results (brand market share, sales and competitive performance) and initiates/supports action plan development in partnership with Regional Brand Leads
Participates in the executive sales and operations planning (ESOP) process to ensure global forecast management (planning and supply) vetting from regional feeds and, if needed, supply prioritization
Assists with development of a top down and bottom up business plans with a global/local frame of reference; Adheres to environmental policies and procedures
Supports department environmental objectives and engages in Credo-based decision-making
Bachelor’s degree is required; MBA or equivalent strongly preferred
Minimum eight (8) years of progressive marketing experience or equivalent is required with a minimum of four (4) years of Consumer Packaged Goods (CPG) experience and/or with medical device experience preferred
Global brand management experience preferred with a demonstrated record of marketing leadership including integrated communications/advertising delivery, new product launches, business plan development, and/or classical marketing training
Prior experience working with market research, advertising agencies and agency management is strongly preferred
Prior experience in Beauty industry a plus
Prior experience in healthcare professional marketing a plus
Prior commercial line management experience with coaching and mentoring skills to develop team members is strongly preferred
Prior experience working with Legal, Regulatory and Global partners is preferred
This position may require up to 25% domestic and international travel and will be based in Jacksonville, Florida.Product Management

Senior Brand Manager Resume Examples & Samples

Build product assortments that reflect the preferences of a specific consumer segment, considering price, quality, visual aesthetic, lifestyle and other factors
Negotiate from a position of strength, using data to drive negotiation targets, and think holistically about cost inputs, including product costs, accruals for damage and freight, volume discounts, etc
Manage and develop a team of strong product merchants/buyers representing multiple categories
Develop and strengthen relationships with key supplier and supply chain partners

Senior Brand Manager, Private Brands Resume Examples & Samples

Brand stewardship, driving financial growth, productivity and profit along with the day to day management of product development, merchandising, vendor management and customer experience
Create authentic assortments across factory direct and/or outsourced product development business models considering price, quality, aesthetic, lifestyle and other factors
Lead a team to manage all critical elements of the businesses once launched
Analyze inputs from multiple sources including market trends and competitive activity and synthesize into clear business driving recommendations for leadership and the team
Drive efficiency and focus, identify gaps and lead the team to uncover opportunities across all parts of the business from process to product
Participate and lead detail execution while understanding broader impact on the company
Expertly negotiate from a position of strength, using data to drive targets, and think holistically about cost inputs, including product costs, accruals for damage and freight, volume discounts, etc
Manage and develop a team of strong product line managers/merchants/buyers representing multiple categories
Lead team to meet financial and operational goals
Develop and strengthen relationships with key supplier, innovation and supply chain partners
BA/BS degree required, MBA preferred
8+ years relevant experience in apparel product management, merchandising
Established relationships in athletic apparel vendor community
Domestic and international travel (at least 25%)
Ability to influence, interact and navigate cross functional areas to create a finely tuned ecosystem
Experience managing and developing a team of product line managers/merchants/buyers representing multiple categories
Ability to study (athletic) trends, customer behavior and shopping patterns and convert them into product and program initiatives
Proven negotiation skills and experience with vendor management
Excellent written, verbal and motivational communication skills
Experience in managing innovation projects from concept to commercialization
Established relationships with innovation labs and research groups

Senior Brand Manager, Private Brands Resume Examples & Samples

Leading and empowering a team to manage all critical elements of the businesses once launched and to meet financial and operational goals and exceed our customers expectations
Attracting, developing and retaining a team high achieving team of product line managers/merchants/buyers across multiple categories and at various levels
Ability to influence, interact and navigate cross functional areas to create a finely tuned product ecosystem
Experience building and developing a team of product line managers/merchants/buyers representing multiple categories
Domestic and international travel
Established relationships in fashion and/or athletic apparel, supply chain or vendor community

Senior Brand Manager Resume Examples & Samples

Brand Equity Lead the annual brand planning process
Be the champion for all elements of brand equity throughout the UK business
Identify opportunities for brand equity enhancement and: a) influence to have these agreed within the business b) activate in the UK where agreed Brand Insight Consumer Insight
Identify and leverage consumer insight to activate both the consumer and the eye care professional into your brand Eye Care Professional Insight
Work with the Trade Marketing and Business Account Manager (BAM) team to identify and leverage customer insight for brand growth
Contribution to brand focused insight development program, championing your brand Communications Program
Review all brand communications and make recommendations that will enhance brand equity and achieve brand objectives
Influence Europe for delivery of centrally developed materials that meet UK objectives, to adapt as appropriate for the UK market
Develop a twelve month communication program (eye care professional, consumer and trade)
Key Account Presentations: Deliver brand elements and communication plan to Trade Marketing team for development of customised presentations
Identify consumer communication opportunities; Agree and activate based on the potential to achieve new patient fits into your brand Brand Metrics
Champion the knowledge and achievement of all key brand metrics within the UK business
Sales Targets, Market Share and Patient Contact Lens Fits (new and switch); Nb: patient fits are a key indicator for future market share
Five year sales plan and annual sales plan including NPD and product deletions European Influence and Interaction
Represent the UK for your brand to the European Brand Director Influence the European team to deliver programs meeting the key needs for the UK market
Take European marketing programs and apply as appropriate to the UK market. Customer Business Teams
University degree qualification or equivalent in Business Management or a related field – desired
Fluency in English (verbal and written)
Any other European language would be an asset
Thorough understanding of the UK Optical market an advantage
Proven experience of delivering added value marketing campaigns (Retail and Pharmaceutical) with demonstrable ROI
Experience of managing third party agencies
Proven experience in developing and establishing successful key relationships and delivering excellent standards of customer service

Senior Brand Manager Resume Examples & Samples

University Graduate, preferably in Medicine
>3 years pharmaceutical marketing experience (specifically in the TA that he/she is being hired)
Understanding about the key concepts of marketing and their application to BGx

Stills Senior Brand Manager Resume Examples & Samples

Driving regional commercialization of ASEAN Stills strategic innovation platforms
Designing & championing route-to-market strategies for stills innovation, including channel & customer plans required to ensure system support & success of innovation platforms
Championing & applying approaches that enable faster, more efficient innovation introductions in market across priority stills brands & categories – incl opportunity identification, consideration & spearheading of pilots; customer exclusivity etc
Understanding of local consumer, channel, competitor context to ensure the growth strategy and plans maximize the brand business
Responsible for the Brand marketing plan & calendar maximizing quality and excellence in execution
Key to this role will be the ability to bring a strong entrepreneurial spirit & a relentless focus on results
SBP: identifying regional opportunities on launch best practices
ABP: Develop, Propose and roll out/scale new product launches
Product/Packaging Innovation – execute stills strategic innovation priorities
RTM, process Innovation
Understands the external environment (competitive & market) and identifies new sources of opportunity
Understands the operational fundamentals of our Bottling System
Leverages analytical rigor to prioritize and allocate resources effectively
Builds Brand Love
Pursues innovation and change with a mindset of continuous improvement
Balances intuition and fact to distill complex thought into compelling ideas
Crafts a vision for what the brand / category / market could be
Persuades and inspires others (consumers, agency, system, suppliers, rights holders, etc) to create belief

Senior Brand Manager Resume Examples & Samples

Master in business analysis to provide a clear picture about current performance
Support in the development of brand propositions locally relevant and refine brand architecture that will drive sustainable growth and profitability
Develop volume objectives, brand health metrics and plans to meet these goals
Content Amplification & Development of local comm platforms
Influence bottler partner to drive commercial plan
Ensure that key project stakeholders are aligned with goals and embrace change
Facilitate and influence bottlers relationship to activate brand plans & key projects

Senior Brand Manager Resume Examples & Samples

10+ years of relevant marketing management experience with a major brand or entertainment company, with focus on simultaneously leading, developing, launching and growing multiple franchises, initiatives and products
Ability to lead teams of direct and/or non-direct reports
Experience guiding creative development and media planning process
Advanced decision-making skills with demonstrated ability to influence direction
Ability to collaborate with internal stakeholders and external agencies/partners
Strong understanding of marketing principles and customer engagement tactics
Solid knowledge of the TV/entertainment landscape and streaming platforms
Exemplary project management skills, with strong ability to juggle multiple priorities and excel in a lean work environment
Operates with significant autonomy
Demonstrated bias for action and willingness to roll up sleeves to get work done, even when outside the scope of the job
Bachelor's degree in marketing, business, communication or related field
MBA with emphasis in marketing, communication or related discipline

Senior Brand Manager Resume Examples & Samples

8-10 years’ experience in marketing and communications with a focus on brand marketing and experience in the design and execution of marketing communications, end-to-end campaign management and digital media programs
Relentlessly challenges the status quo to ensure new ideas are explored
Passionate team player who thrives on developing campaigns through the lens of the consumer
Experience with tablet or mobile marketing programs
Detail oriented and able to work both strategically and tactically
University Degree required

Senior Brand Manager Orbit Resume Examples & Samples

Lead long-term (12+ months) strategy and innovation pipeline development in line with Business objectives
Oversee brand standards implementation in the areas of product, packaging, price, communication and recommend actions while needed
Lead development and approval across organization for 3-years brand plan in line with the Brand Strategy
Create and Manage expenditure budget to deliver on the brand objectives
Set vision and manage all aspects of brand communication including
Ensure most effective and efficient media mix
Innovation pipeline: Lead initiative development and long-term (24+months) pipe-line development: product/concept qualification, commercialization of launches
Plan and control Marketing Research projects in order to identify understand and monitor consumer insights and needs
Create networking with other markets and global functions in order to identify, understand and monitor consumer insights, trends and needs
Lead Brand sales strategy in co-partnership with Trade Marketing and Sales

Senior Brand Manager, BU Confectionery Resume Examples & Samples

Develop brand marketing strategy (including marketing mix) and tactics in order to reach agreed yearly brands' objectives
Facilitate the align yearly brands strategies and tactics with the higher level objectives and strategy for the brand
Develop and implement SVITOCH events concepts to ensure brand visibility, consumer engagement and sales uplift
Develop and execute the annual marketing plan for SVITOCH Heartland, including consumer communication and promotions, media planning, PR activities
Target 360 approach to achieve synergy across touch points
Manage and monitor the marketing budget for the SVITOCH Heartland
Work closely and proactively with both internal (Category Management, Sales, Factory, PR, Procurement, Finance, Legal and Consumer Services) and external (media, creative and BTL agencies) in the execution of the marketing plans

Senior Brand Manager Diet Dr Pepper, Crush Resume Examples & Samples

Strategy: Lead development of long term brand strategy and annual brand marketing plans including business objectives, consumer and channel strategies, and translation of strategies to the consumer through all elements of the marketing mix. Drive organizational and customer engagement, alignment and passion for brand strategy and annual plans
Business Results and Opportunity Identification: Analyze business results to ensure strategies are working and objectives are being realized
Must have MBA or related Master’s degree

Senior Brand Manager Resume Examples & Samples

Responsible for marketing for a brand or group of brands in the market with responsibility for activation excellence of Area Powerbrand plans
Generates and proposes business development initiatives (BDIs) for the brand(s) based on consumer, shopper and market understanding
Supports the Trade marketing team as required in the implementation of the store-format activation plans or optimizing product assortment and promotional strategy
Provide monthly updates to business review and monitor market performance, responsible for successful implementation of Brand plans as per business review and Business plan
Educated to minimum bachelor’s degree level in a commercial subject
Very fluent bilingual of Japanese and English both
More than 8 years of FMCG marketing experience
Additional functional experience, preferably in Sales and/or Trade Marketing is an advantage
Must be proficient in Microsoft Words, Excel and Powerpoint

Senior Brand Manager Resume Examples & Samples

Demonstrated success in P&L management, budget delivery and growth momentum
Strong commercial awareness, in-depth industry knowledge
Must be proficient in Microsoft Words, Excel and PowerPoint
The business language in RB is English, therefore fluency in this language is essential. Fluency in other languages(s) is advantageous

Senior Brand Manager Resume Examples & Samples

Development of brand strategy to achieve further strengthening of the brand equity and delivering strong profitable growth for category
The development & delivery of strategic brand communication & appropriate channel strategies
Working closely with the Global team
Understanding of category, and where relevant, assisting with local activation or brand-building initiatives that contribute to the delivery of the brand's share and financial targets
Coaching of the team

Senior Brand Manager Resume Examples & Samples

Responsible for the achievement of financial and market share targets for a brand portfolio in the U.S
Works across functions including Area, PO1 team, supply, sales and finance to develop and execute successful commercial plans in order to deliver financial and share plans and targets
Manages the Efficiency planning of Comms including budget management & optimizing clustering shoots & multicounty shoots
Prepares the In market Execution plan for the Powermarket and executes the approved integrated Comms plan and digital execution plan with the media and digital agencies
Bachelor's degree, an MBA a plus but not required
Solid experience in development of strategy for Brand and Brand planning
Experience in marketing models beyond traditional TVC advertising preferred (professional; digital; etc.)
Minimum 18 months as a Brand Manager within CPG industry
Proven leadership skills and experience

Senior Brand Manager Resume Examples & Samples

To manage the Reckitt Benckiser Professional Household brands and provide support for high velocity Consumer brands within the context of the agreed strategies to maximise long term sales and profitability
To contribute to the development of market penetration and product strategies for both Professional and Consumer brands sold within Institutional
To develop, recommend and execute annual marketing plan activities
To initiate and manage market research projects to deliver powerful customer insights as the basis for long term brand growth. Develop these insights into achievable plans
In close co-operation with the Sales function, identify trade needs / opportunities, developing pricing and distribution strategies and trade promotions for assigned brands
Day to day management and coaching of the Associate Brand Manager/s, Assist Brand Managers
4 years marketing experience, must be able to demonstrate outstanding marketing skills and potential, developed within a CPG environment, including B2B marketing

Senior Brand Manager Resume Examples & Samples

Lead the professional brand strategy for the Johnsons and Listerine brands to ensure all aspects executed with excellence
Strategically consider how best to activate the marketing strategies of the different brands within the portfolio and implement innovative support packages that assist the sales team in achieving market growth and share acceleration
Drive the development and launch of key product formats / sizes / claims for the consumer market
To support the BM’s in the generation of materials and claims messaging for all relevant HCP audiences, including but not limited to midwives, health visitors, dentists and dental hygienists
Strong understanding of all the different channels to reach the required audience, in particular experience in digital activation to HCPs and non-personal promotion tools e.g. e-detailing
Knowledge of the different data sources available to analyse recommendation levels and sales
To ensure effective management of promotional budget by the team
To effectively launch New Product Development (NPD) through close collaboration with Medical and Regulatory colleagues
Develop a strong KOL programme with relevant content to varying audiences for use nationally
Influence and support development of national guidelines with key professional bodies e.g. Royal College of Midwives
Support on the development of HCP educational programmes
Understand the internal Healthcare compliance restrictions and champion within team to ensure compliance throughout the wider team
Strong knowledge and understanding of the PAGB professional code of conduct and act as final signatory for PAGB approved materials
Degree or equivalent. High levels of intellectual capacity and curiosity
Professional sales and marketing experience
Strong commercial understanding & financial acumen
Experience in management - preferred
Ability to interpret clinical studies/data and link to commercial opportunities
‘Can-do’ attitude, with ability to influence and work in a collaborative way
Proactive and results driven – ability to work at pace when required
Innovation - Brings new ideas to the table
Good Interpersonal skills, able to influence management and work cross-functionally
Ability to prioritise and manage own and teams time

Senior Brand Manager Resume Examples & Samples

Assesses and interprets customer needs and requirements
Identifies solutions to non - standard requests and problems
Solves moderately complex problems and / or conducts moderately complex analyses
Works with minimal guidance; seeks guidance on only the most complex tasks
Translates concepts into practice
Provides explanations and information to others on difficult issues
Coaches, provides feedback, and guides others
Acts as a resource for others with less experience
Bachelor's Degree or Equivalent Experience
5 years of marketing experience with in a matrix organization
5 years experience in a deadline driven environment
5 years proficiency in Microsoft office suite including Word, Excel, Outlook and PowerPoint
5 years experience demonstrating organization skills
5 years experience managing and prioritizing several deliverables
5 years experience in meeting or exceeding sales promotion/marketing targets
5 years experience influencing and collaborating with others
Ability to be flexible and work with ambiguity
3+ years of experience in client or Program Management
3+ years of Healthcare industry experience
Outstanding portfolio of successful marketing campaigns that launched flawlessly, produced measurable results and yielded compelling ROI
Proficiency in Microsoft Office suite including Word, Excel, Outlook and PowerPoint

Senior Brand Manager Resume Examples & Samples

3 year strategy and robust commercially focused annual plan for New Avon, and manage the team to implementation
Develop breakthrough promotional programs for the representative
Provide must have selling tools for the representative to support and drive her business
Develop differentiated innovation platforms for the category
Lead marketing integration of efforts with sales to drive flawless execution and consistency across all touchpoints
Lead cross functional partners to achieve goals and objectives of categories commercial marketing initiatives
Partner with merchandising and creative for all brochure development through to analysis

Senior Brand Manager Ketel One Resume Examples & Samples

Experience working with the US marketing and commercial organization required
Effective grasp of consumer strategy and industry competitive dynamics
Exposure/Contributor to promotions development
Effective sales, negotiation and presentation skills
Brand cost center management
Effective brand project management
Effective problem solving and decision-making
Annual brand operating planning/GAME planning
Exposure to/experience of advertising development
Proven success in fast paced environment
Marketing plan development and execution
Demonstrated ability to manage multiple high priority projects effectively
Ability to simplify complex issues and drive to action
Demonstrate ability to enroll and motivate a complex commercial organization

Senior Brand Manager Resume Examples & Samples

Establish brand positioning in collaboration with internal resources, outside consultants and/or senior management
Work closely with internal teams and outside Ad, Media & PR firms to establish and manage strategic communications plans for DIY end users. Monitor results, develop contingency plans and provide monthly reporting
Identify and analyze opportunities to establish market niches through the marketing and merchandising of new and existing products
Coordinate development of objectives, strategies and tactics to accomplish agreed upon goals, including advertising campaigns, promotional events and content creation
Oversee brand team activities and align activities with established division marketing goals
Coordinate market research with other internal departments, including identification of needs and the right execution and development of research based insights
Plan and attend consumer / industry events that help connect the brand to consumers and drive demand
Attend trade shows to originate new ideas and keep abreast of competitive trends
Oversee Advertising & Public Relations, including coordination with internal audiences and outside agencies, monthly budget monitoring, agency reviews, etc
4-year Bachelor’s degree in Marketing, Advertising or related field or equivalent work experience
7-years experience in consumer product marketing and advertising, including project management experience
5-years of agency experience is preferred
Considerable knowledge of marketing principles, product development and promotional practices
Considerable knowledge of advertising strategies and sales methods
Considerable knowledge of the concepts of product features and competitive advantages
Knowledge of MS Office Suites and/or software applications related to function
Knowledge of agency processes and resource management
Knowledge of media relations and editorial practices and methods
Ability to independently plan, organize and complete projects as assigned
Ability to delegate tasks and check work in progress and upon completion
Ability to prepare sales and marketing reports and approve expense requests
Ability to communicate effectively to broader cross-functional team and agency partners
Demonstrated understanding of retail promotions, product life cycle planning and category management
Hardware/ home improvement industry experience a plus

Senior Brand Manager & Merchant Resume Examples & Samples

5+ years relevant experience in retail and/or e-‐commerce leadership, specifically buying and merchandising
Demonstrated ability to successfully lead the organization through seasonal merchandise planning and track record of executing or exceeding that plan
BA/BS required, MBA preferred
Work experience in mens segment

Senior Brand Manager, Johnson S® & Desitin® Resume Examples & Samples

A BA/BS in Marketing or a related business field is required
A minimum of 6 years of marketing experience is required
Candidates must have strong negotiation skills, be able to work in a team environment, and be customer/market oriented
Strong business analytics, consumer insights development, understanding of core marketing levers and advertising experience are required
Previous people management experience is preferred. Prior P&L ownership is required
Digital marketing experience is preferred
Agency management experience is desired
This position requires up to 10% domestic travel.Marketing

Senior Brand Manager Resume Examples & Samples

Deliver portfolio business objectives vs. agreed ANZ targets. Within actively support defined IBP cycle
Support the development of the Candy ANZ growth roadmap and collaborate with the wider business on both a local and regional level. Develop a 3-5 year innovation pipeline, and lead delivery of end to end management of product changes and launches (via I2M)
Building Brand equity: deliver brand promise, vision, position & architecture. Drive consumer understanding & insights that defines our consumer needs, attitudes & values in order for consumers to have a stronger & more impactful brand experience
Lead the implementation of the Marketing aspects of the growth plans, ensure excellent, timely and cost compliant execution. This encompasses product change initiatives, communications and consumer promotions
Within leading cross functional project teams to execute against desired plans; manages agency relationships for industry leading performance
Pricing and Portfolio Management. In conjunction with cross functional partners, Finance, Sales, RDQ and Operations, lead and develops portfolio recommendations, pricing & value optimization strategy & actions for execution
Talent Development, coaching & development of direct report. Within expanding team capability and ensuring performance management to assigned expectations

Senior Brand Manager Resume Examples & Samples

Develop business and brand strategies and resulting plans that communicate a compelling value proposition for target consumers
Lead execution and amplification across advertising, content, social, experiential and media
Manage creative and other agency partners

Senior Brand Manager Resume Examples & Samples

Build sustainable brand solution that will capture motivating consumer equities (based on an identification of core product and brand drivers) through conceptualization and commercialization of integrated product architecture and strategic brand experiences
Communicate clear project vision and engage core team to deliver against this
5+ years of experience in Marketing, preferably FMCG companies with strong innovation & product development and commercial experience

Regional Senior Brand Manager Resume Examples & Samples

Business related undergraduate degree required. Master in business or marketing specialization preferred but not required
Fluency in English is required
Marketing experience in consumer required
Skincare/personal care experience is a bonus
Experience working on international organization is preferred but not required
Experience of all the key brand disciplines, mainly with product innovation and launch.Marketing

Senior Brand Manager Resume Examples & Samples

Works with CMO to align on 3-5 year pipeline and brand strategy
Maintains knowledge of competition and applies information as necessary to grow sales and profit and to develop long term brand development plan
Develops the 18-month global brand plan. Works with Category Management to analyze, understand and recommend brand growth & white space opportunities
Leads, Plans and oversee execution of the global brand and launch plans and works with each zone on execution and budget management
Leads the copy and concept approval for global launches, works cross-functionally to ensure copy and concept development is substantiated and legally approved globally
Leads the cross-functional global launch plans. Works with global agencies and zones to ensure that the global brand strategy is maximized for each market outside of the North America
Sits on the tech transfer process cross-functionally for all existing formulas or reformulations
Collaborates and briefs new innovation with product development team for global launches, gaining alignment across the organization
Present new innovation strategy with leadership, sales team and retail partners
Demonstrates an excitement, passion and curiosity for Beauty, Haircare, Body care, product formulations and our Brands
Bachelors Degree required; MBA preferred
Six plus years of Brand Manager experience in consumer goods environment
Haircare category and/or beauty industry experience is preferred
Strong leadership, project management skills, communication and organizational skills
A self-starter who can act with limited direction
Strong analytical experience including analysis of business - Understanding of IRI/Nielsen imperative, consumer insights and consumer research is required
Ability to both comfortably lead in situations and also be a “can-doer” in the role of a team member
A working knowledge of the concepts and elements involved in cost of goods management is essential
15% of Global and Domestic Travel
Microsoft OfficeProduct Management

Senior Brand Manager Levis Resume Examples & Samples

Bachelor degree minimum requirement. Minimum 5 years of solid marketing experience at consumer company
Solid experience in brand communication including digital/PR event
Strong business thinking and channel/customer understanding
Solid experience in project management through leading cross functional team
Creative, Innovative and open minded, willing to try alternatives to address issues
Good communication and team work. Can effectively lead and coordinate relevant departments to ensure delivery of the work
Proactive working attitude with strong ownership to drive for results
Good team leadership, with minimum 2 years team leader/manager experience
Good in speaking and written English

Senior Brand Manager, Amea Resume Examples & Samples

Determines insight gaps and leads research programs (working with the brand services team) to enhance regional consumer understanding in order to address brand performance challenges or inform guest experience development for one or more brands
Leads the development and evolution of the regional guest experience/journey for product/service design, within global brand frameworks and guiding principles. Focus on the discovery and design phases, including determining where/how to regionalize, and measurement of initiatives developed
Leads the agency engagement and management of guest experience development projects: including sessions to guide development of insight platforms, generate innovative solutioning, and leading specialist agencies (food and beverage, kids/family platforms, service solutions etc) in concept development
Leads communication and engagement with other specialist functional teams – Food & Beverage, Design & Engineering, Human Resources (service program development and training), Global Technology, in order to deliver on concept design solutions
Leads projects requiring regional implementation of global brand hallmark/innovations being developed for the brands, determining regionalization requirements
Develops return on investment analysis of concept designs to guide business case development
Demonstrated experience in framing market research programs to generate insight, and drawing conclusions then used to inform brand product/service strategy
Demonstrated experience in leading brand product/service design process for one or more brands, from insight through concept development to market testing
Demonstrated creative development and marketing execution planning that delivers on brand health and revenue performance
Ability to analyze, interpret and extract trends from data, and to formulate strategies
Innovative thinking, exploring new ideas and different ways of doing things
Evaluation and effectiveness: Performance focused with the ability to establish appropriate metrics to evaluate effectiveness of marketing plans and initiatives
Strong stakeholder engagement and influencing skills: Can effective partnerships with key stakeholders through building understanding, in order to seek buy in
Agency management: Ability to manage agency relationships to drive quality in a cost-effective and timely manner
Strong project management skills, demonstrated accountability and able to meet tight deadlines and multi-task
Strong verbal and written presentation and communication skills, including strong presentation skills
Ability to work with, and guide people of diverse backgrounds and cultures
Fluency in verbal and written English. Asian/Arabic language skills an advantage
Bachelor’s degree or equivalent International degree in Marketing, Business or Commerce
At least 10 years’ experience in a holistic Marketing/Brand management role in a services industry, with a minimum 6+ years in a manager or higher level position
Experience at leading product and/or service development for one or more international brands
Experience in managing businesses across more than one market. Previous experience in a regional role within Asia and/or Middle East is preferred
Previous International company experience
Leadership role influencing multifunctional teams
Team Management experience a plus

Senior Brand Manager Smirnoff Resume Examples & Samples

Develop the marketing plan for Smirnoff, leveraging brand growth drivers to deliver strong share growth in EPM & Poland. Execute European campaigns at scale
Lead the growth of small formats across Europe with a focus on brilliant execution to drive Trade Mark recruitment
Orchestrate brilliant execution of the SM marketing strategy and delivers strong brand growth drivers implementation in Poland & EPM that supports our bigger vision for Smirnoff to deliver £260M by 2020
Identify issues and opportunities around brand performance and customize marketing plans to beat and exceed the annual plan for the market
Lead the premix and accessibility agenda in across Europe with multiple stakeholders across commercial, innovation & commercial functions
Increasing restrictions to alcohol marketing freedoms requires leading-edge marketing concepts to be introduced with agility and change management rigour
Lead multi market planning and execution of the Smirnoff ready drink portfolio across Europe

Senior Brand Manager, CB Innovation, Amea Resume Examples & Samples

Supports region wide scaled, product innovation projects in Cocoa Beverages, which could include new category / segment entry, major NPD in existing segments, or line extensions based on existing technology and formats
Supports filling the innovation funnels identifying new platforms, opportunity areas and product concepts
Supports the continuous improvement of the AMEA Cocoa Beverages innovation vision and roadmap
Supports the strategic and annual business plan process with regards to innovation
Contributes to the evolution of the innovation culture, i.e. provide external orientation, test & learns new tools/ methodologies to evolve (I2M) capabilities
Min. University degree; Marketing/Business Preferable
Critical thinking and Analysis
Influencing/communication skills
Budgetary & cost control management

Senior Brand Manager Resume Examples & Samples

Track record of delivery, goal oriented, sets clear priorities and meets deadlines
Positive, initiative driven and motivating influence, sets good examples, is a natural leader
Result oriented, entrepreneurial and self-motivating
Strong commercial awareness with an international outlook
Strong analytical skills: ability to define problems, collect details data, analyse and interpret results and recommend changes and improvements
Good financial skills and P&L understanding
Ability to understand and work within the framework of the overall company strategy and also relevant customer insights
Resilient and able to perform under pressure
MBA in Sales & Marketing with 6-8 years experience
Minimum 2 Years sales experience , 1-2 years in innovations
Must demonstrate outstanding marketing skills and potential, developed within an FMCG environment
Should possess thorough knowledge of the sales process and strong commercial awareness

100

Senior Brand Manager Resume Examples & Samples

Developing and owning the brand strategy, positioning and visual identity for existing and new private brands. Lead the establishment of a well-defined global brand identity, striking an informed balance between consistency and flexibility
Recruiting, hiring and developing a team of 2 brand and content managers
Oversee design agency relationships, budgets and work prioritization
Be the primary stakeholder for all creative assets developed for private label brands including category artwork, marketing assets, brand video content ensuring brand alignment
Oversee go-to-market plans for category launches: messaging, channels and timing
Own improvements to the customer shopping experience working closely with different teach teams
Own logo, packaging and user manual guidelines development
Own annual goals, objectives and budgets for Private Brands – and build discipline around tracking progress, getting customer feedback, and iterating to improve in market performance
5-8 years of relevant experience including retail private label, CPG, Home or Fashion brand management and insights, or marketing in a retail ecommerce environment
Demonstrated experience using hard data and metrics to measure performance and make adjustments accordingly
Experience communicating and presenting to senior management
Able to thrive in an ambiguous environment helping bring structure and delivering results
The ability to manage multiple simultaneous projects requiring frequent communication, organization/time management and problem solving skills
Experience with hiring and developing team members
Ability to deal with ambiguous problems and build solutions with proper project management
Demonstrated experience using hard data and metrics to measure performance, determine improvements and innovations, and to support project requests from partner teams
Advanced Excel and SQL skills
Experience the Home, Furniture, Fashion or CPG industries

101

Senior Brand Manager Resume Examples & Samples

Leading and managing the Brand at the different stages of the life cycle within the franchise
Achievement of sales targets and management of promotional budgets
Driving analyses and strategic planning to optimize the Brand
Monitoring and analyzing market trends and taking appropriate action to leverage or address these
Monitor sales performance - preparing sales forecasts for use in planning manufacturing operations and inventory control
Coordinating the development of marketing objectives, strategies, advertising and promotion programs that build the intrinsic value of MSDA brand
Effective leadership of cross functional teams to ensure that objectives are aligned for the achievement of business goals
Expert knowledge & demonstrable experience of brand life cycle management
Ideally a number of years experience in product/brand management in the pharmaceutical industry
Bachelor's Degree qualification or higher in marketing or science related field
Strong customer and results focus experience
An understanding of regulatory and reimbursement requirements
Experience working within cross functional/virtual teams
Strong influencing & negotiation skills with strong communication skills
Experience managing multiple projects and working with change management

102

Senior Brand Manager, Sparkling Resume Examples & Samples

Inspiring leadership: ability to create a vision and inspire a big team to action
Acting like an Owner: passion to fully understand and own the brand as his own
Balance immediate & LT priorities: flexibility to adapt to changing business context while being true to LT strategy
Imports & Exports good ideas: demonstrates creativity and diligence to adapt a core creative idea into locally-relevant communication and platform

103

Flavours Senior Brand Manager Resume Examples & Samples

Deliver a ‘bold & brilliant’ marketing plan with specific programs identified through strategic growth pillars to deliver against business growth ambition
Help shape the local country adaptation or amplification as relevant in context of the strategic growth pillar identified
Lead marketing factory process to deliver ‘bold & brilliant’ marketing plans against the identified strategic growth pillars in close collaboration with WEBU IMC and Global/Regional/Local market teams as relevant
Drive synergies of scale, budget productivity and brand equity by challenging and building on existing frameworks/platforms and by importing and exporting great ideas. Drive effectiveness for profitable and sustainable business growth across WEBU
Accelerate marketing innovation agenda
This role is a critical role in the WEBU brand team and require strong leadership, excellent project management skills and strong people influencing skills
This role will be key in supporting the Fanta Brand Director to deliver the overall Fanta vision and growth ambition
WEBU has 13 markets, 9 languages, and 3 bottlers – CCEP, Carlsberg and Hellenic
Interacting with and influencing all relevant functions of the BU as well as the Franchise Operations and Bottling partners
This role will have a heightened interaction and focus with the IMC teams
This role has to be inspiring and provide true leadership to the extended IMC team and local franchise teams
Main interaction is with the broader WEBU flavors and marketing team, Franchise operations for the 13 markets, BU IMC team, BU K&I, Bottler Marketing
This role does not have a direct report but a large influenced network
University degree BA, Masters preferred
Marketing role at Senior manager level or comparable
Key account commercial/customer experience preferred
5 years direct P&L responsibility
Preference for experience in working for or closely with bottling partner
Proven record of delivering increased revenue and volume as well as improving brand love

104

Senior Brand Manager, Avion Resume Examples & Samples

Bachelor's in Business Administration with a concentration in Marketing
Master’s in business or marketing preferred
Experience with consumer goods company

105

Senior Brand Manager, Absolut Resume Examples & Samples

Assist with the development of the annual operating plan. Assist with the development of above the line consumer programs. Lead the development of below the line consumer and trade programs. (35% of time)
Execute effective marketing programs. Key business partners include, but not limited to, brand owners, agencies, field marketing, sales, and other business departments. Manage activities and development of BM and/or ABM (25% of time)
Lead the analysis and reporting of market and competitor trends to identify salient business issues/opportunities, working with divisional sales/marketing teams as necessary. (15% of time)　
Assist with the development of the Strategic Brand Review by analyzing category opportunities, identifying key consumer targets, innovation opportunities, and activation strategies. (10% of time)

106

Senior Brand Manager Resume Examples & Samples

Minimum 5 years’ experience in Brand Management in CPG arena
Previous experience managing direct reports
University Degree or equivalent work experience
Solid experience in brand planning and market/consumer research
Previous experience managing budgets and analyzing ROI
Self-motivated and self-directed with the ability to work individually and as part of a collaborative team
Language skills - French is an asset

107

Senior Brand Manager Resume Examples & Samples

Create and constantly evolve vendor matrix with bias for innovation, quality and speed
Serve as key liaison between factories and Amazon's brand management teams
Manage development timelines and roadmaps in factory that align with internal product creation calendars
Assist in planning capacity and product cost negotiation
Benchmark and ensure adherence to product performance benefits and quality expectations
Create and implement testing protocol allowing for implementation of feedback without major disruption to on-time delivery
Optimize all major components of product such as trims, textiles and construction (ie; reverse engineering and yield optimization)
Bachelor degree required, with emphasis on, or advanced degree in, textiles, product development or sourcing
5+ years relevant experience in athletic apparel product development at companies with strong brand identity and high quality and social responsibility expectations
Proven success in developing profitable and efficient quick turn, graphic and replenishment programs
Strong product sensibility and high taste level
Ability to travel (at times, extensively) domestically and internationally
Innovation and technology development experience
Experience studying (athletic, activewear ) trends, customer behavior and shopping patterns and converting them into recommendations for products and programs

108

Senior Brand Manager Resume Examples & Samples

Work with internal and external stakeholders design and experience of the Program, in order to improve program uptake, customer satisfaction and drive patient outcomes. Plan and execute email marketing strategy, optimise website experience and report key analytics to the business
Work with the team and external stakeholders to drive program sustainability while maintaining excellence in execution
Substantial contribution to the annual Strategic Brand Plan development and presentation to senior management. Ensure the integration of the Program into other areas of the business’s strategic brand plans
Regularly report key Program metrics to local and global colleagues, partner with local colleagues to ensure KPIs are met
Minimum of 5 years of experience in marketing, preferably in healthcare, pharmaceuticals or pharmacy, however FMCG experience will be considered
Demonstrated excellence in strategic multichannel architecture development, execution and analysis, including end-to-end execution of a major multichannel project
Ability to deliver projects on time and on budget at a high standard
Experience in building customer loyalty programs not necessary but desirable
Comply with all relevant laws, regulations, industry codes, AbbVie guidelines, policies and integrity standards. Completion of the Medicines Australia Code of Conduct will be required if this has not yet been completed
Tertiary qualifications in either Science or Marketing
Ability to work across multiple internal and external stakeholders
Ability to identify customers’ pain points and opportunities, define value propositions and clearly communicate and rationalise recommendations and benefits with customers to develop an outstanding and sustainable Patient Support Program

109

Senior Brand Manager HCV Resume Examples & Samples

Experience of managing brands in a complex commercial environment
Experience and success in leading people in a matrix team
Educated to degree level or higher
5 – 7 years relevant industry experience

110

Senior Brand Manager The Glenlivet Resume Examples & Samples

Strategic Planning: Own and deliver the annual operating plan. Lead the development of breakthrough consumer programs (which will include above the line, below the line, and trade facing programs) including an inclusion of influencer marketing programs as well as several unique music, sports, and lifestyle programs, etc
Innovation: Lead strategic innovation development and respective route to consumer plan in close collaboration with brand company
Collaboration & Integration: Lead a cross functional and agency working team (which includes but is not limited to the global brand owners, agencies, field marketing, sales, consumer insights, and other business departments) fostering and building a strong multi-functional team
Analysis and Reporting: Lead the analysis and reporting of market and competitor trends to identify salient business issues/opportunities, working with divisional sales/marketing teams as necessary
Training and People Development: Leverage the capabilities of a larger team (immediate brand team, cross functional teams, and agencies)

111

Senior Brand Manager Resume Examples & Samples

Lead and manage strategic projects, including budget management, project planning, stakeholder management, and resource negotiation to support the overall objectives for long term growth (in volume and equity terms) for core portfolio
Develop brand marketing strategies, keeping in mind the local consumer/shopper insights and the principles of DWBB
Build a brand identity that will sustain growth in the longer term, deliver powerful and distinctive propositions to the targeted consumer/shopper
Regularly measure brand health and brand wealth
Effectively utilise brand marketing budget by creating appropriate brand programs for appropriate target audience
Be the brand custodian and provide the mandate on the use of the brand logo in advertising, packaging, merchandising and POP
Work with the Customer Marketing and Sales Team to ensure brilliant execution and direct output of brand strategies that are superior to competitor activity
Continually review brand standards that result in the optimum use of executional parameters that match the strategic intent of the brand trademark
Ensure major research activities are implemented to determine the brand’s status in terms of product preference, consumer profile, image ratings and media effectiveness and consumer feedback vis-à-vis competitors to yield inputs for future brand strategies
Interprets market needs and required product cost and performance characteristics with the various departments and agencies involved in product and packaging development and design. Liaises with the various departments and agencies through the concept, design, working model and market-testing phases
Recommends the deletion of existing and new products that do not produce acceptable growth potential
Effectively track BTS data and market trends
Gain in-depth understanding of pre-determined market segments, consumer usage, attitudes and perceptions to identify windows of opportunities or as confirmation of proposed launches
Review brand performance with Sales Team and Customer Marketing team on a regular basis to identify gaps and opportunities and solutions to address
Support Customer Marketing in distribution and promotional strategies where applicable
Ensure strict adherence to our compliance agenda
Contribute to the professional development of team members (ABMs, Management Trainees) by providing leadership, management and coaching where relevant
Bachelor degree with +5 years marketing experience in FMCG Sales and Marketing
Good communication and interpersonal skills
Creative flair, coupled with performance drive

112

Senior Brand Manager Resume Examples & Samples

Develop and Execute brand communication content for Lista, Vidmar and InnerSpace brands, working across the product and marketing teams
Create high-impact internal and customer-facing materials that clearly communicate the value and unique advantage of our products
Oversee the creation of powerful, relevant, brand-aligned content to forge and deepen engagement and customer relationships
Monitor and analyze customer, market and competitive information to improve the effectiveness of digital marketing activities to optimize lead generation and conversion
Lead all functional areas related product commercialization including, branding, packaging, marketing execution, technical documentation and external communications
Develop and foster relationships with external agency partners, maintaining adherence to cost & deliverable expectations
Maintain annual marketing calendar (budget/time) for applicable North America Hand Tools & Storage launches
Manage internal teams to track and execute packaging, new product launch plans, commercialization projects
Serve as business process owner for marketing automation platforms and branded digital platforms

113

Senior Brand Manager Resume Examples & Samples

Formulate and translate the strategic plan to brand plans and marketing programs
Manage brand P&L
Develop ATL and BTL programs
Plan and execute marketing, advertising and promotion programs
Analyze and evaluate the market trend, competitor's performance and historical data
Activate the brand platform, refine and tune the brand positioning
Initiate and lead product development process

114

Senior Brand Manager PRO Resume Examples & Samples

Create for each of the assigned PRO territories short-term and long-term strategy in Russia in line with Global Portfolio Strategy, to take advantage of opportunities in the PRO channel
Lead annual marketing plan development for PRO portfolio and channel based on fly wheel diagnostics. Develop activation strategies, communication and promotion plan, pricing strategy and new product launches. Ensure high quality of activation plans execution
Carry out quantitative and qualitative analysis of the ranges, the innovations and make portfolio recommendation (determine new products, delete underperforming products, develop territory/range marketing activation plan)
Lead and supervise big national PRO events and cross-pillar projects such as cats and dogs shows, Pet Center, educational events
Prepare sales forecasts and marketing budgets, monitor sales volume, revenues and costs against forecasts, and adapt plans to improve the sales performance of PRO products
Continuously work on quantity and quality of prescription in PRO channel improvement via various marketing off-line and on-line tools
Monitor, analyze, and evaluate domestic and international market trends, client behavior and competitor activity to identify market opportunities for the PRO products
Collaborate with Scientific Communication team to build strong educational content for PRO clients and establish strong relationship with Key Opinion leaders in PRO channel
Liaise with the sales team to develop and implement promo strategy and promo plans. Participate into the field visits on a regular basis
Liaise with the regional and central marketing, R&D and innovation teams to adapt and implement global initiatives. Champion launches and promos on global level
Solid experience in Marketing (min 5 years)
Ability to manage several different and complex projects at the same time
Good analytical, presentation and communication skills
Collaborative working style, team player
Passion for pets

115

Senior Brand Manager Milka g Tablets Resume Examples & Samples

Strategic and operative Brand Management of Milka 100g Tablets, Toblerone, Suchard and Bensdorp: Lead the business planning, strategy development, activation and innovation launches for Germany, Austria, Switzerland and Hungary
Leadership: coach & manage a team of 7 making chocolate a great place to work. This includes developing clear objectives / responsibilities across the team, managing appraisals and development plans
Annual Plan Development: lead situational analysis, strategy and growth plan development, work cross functionally internally and externally to bring growth plan to life
Integrated Marketing Communication: take responsibility of marketing mix incl. development of integrated 360 marketing campaigns
Business Performance & P&L Responsibility: track business and market performance & deliver across all metrics (P&L, consumer, trade)
Integrated Business Planning: lead annual target setting and give marketing input to monthly forecast review meetings
New Product Launches: identify the biggest opportunities for new product launches and lead launch and activation
FMCG brand marketing experience (min. 5+ years) with an excellent track record in ATL & BTL, experience in Innovation Management advantageous
Team Management Experience (min. 2+ years), University Degree, preferably in marketing/sales or another relevant discipline
Drive to challenge the status quo and move ahead the business
Strong Strategic Thinking and analytical skills
Experience in Sales/Category planning is an advantage
Experience in the areas of consumer research, data analysis and interpretation incl. very good understanding of Nielsen and GfK data
Strong organizational agility combined with the ability to relate to and influence a diverse group of stakeholders
Fluent English & German

116

Senior Brand Manager Resume Examples & Samples

Collaboration
Assertive Leadership
Others: English proficiency / Computer literacyMarketing

117

Senior Brand Manager Resume Examples & Samples

Lead and develop multifunctional, high-performing brand team
Create and oversee our channel strategy across Asia via an 18-month brand calendar and roadmap
Ensure storytelling is connected, relevant, and adds value across online and offline platforms
Act as the day-to-day business partner to product and digital teams
Collaborate with the Area Community Manager to drive results at the local-level through big-picture strategy
Manage the strategic growth and development of the brand across men’s and women’s
Partner with the product and digital teams to drive the business
Oversee the brand marketing and communications in Asia
Channel your passion for yoga, run, digital, and knowledge of consumer trends to help increase awareness, create conversation, and deliver a best-in-class guest experience
Partner with the digital team to drive awareness through localized paid marketing efforts
Accountable to support revenue and traffic KPI’s, both for ecommerce and brick and mortar stores
Innovate ways to grow the brand and business year-over-year
Drive brand growth and integrate company mission into business plans and initiatives; identify and seize opportunities; direct initiatives, programs, or products
Work with peers and management team to manage annual budget process
Champion brand experience and growth at a strategic level
You’re an athlete and you love to sweat
You’re someone who wants to grow as a person and thrive in a culture of leadership development, goal setting, and straight talk
Bachelor’s degree in marketing or business related field and 10 years' experience in the marketing field with a high profile, globally-branded organization
Successful experience and proven ability to work well with others across the business in a matrix environment
An energetic, forward-thinking and creative individual with high ethical standards
Excellent managerial skills with a reputation for being flexible and open-minded
Capacity to work effectively with a wide range of people, build relationships, be diplomatic, and exhibit sensitivity to and understanding of the dynamics of a complex organization
Effective written and communication skills, English and Mandarin
Ability to balance creativity, innovation, and bottom line business needs
Experience using analytics and performance data to inform priorities

118

Senior Brand Manager Resume Examples & Samples

Deliver Total Nut Spreads business objectives
Lead the development and implementation of a Nut Spreads brand transition strategy
Lead the development of the long term growth strategy for Nut Spreads portfolio
Own the brand & marketing strategy & equity leadership
Lead the implementation of the Marketing aspects of growth plans, ensuring excellent, timely and cost compliant execution
Lead development and commercialization of the Total Nut Spreads portfolio innovation program
Work cross functionally with stakeholders including Sales, Finance, R&D, Supply, etc
Pricing and Portfolio Management
Works with channel marketing and sales to identify in-store activation / programs to generate incremental sales and/or profitability
Leads & develop direct report; lead cross functional teams to execute against desired plans; manage agency partner relationships for industry leading performance
Bring your best to work every day
Dealing with Ambiguity
Nielsen experience

119

Senior Brand Manager Resume Examples & Samples

Development of current and future brand strategies including implementation, and administration of Valspar brand management programs; analyzes overall brand and business performance; creates marketing objectives and strategies
Leads the development of integrated marketing plans that deliver high-impact, efficiency and results; manages day-to-day responsibilities of key agency partners
Advances consumer insights and brand strategy; partners with Consumer Insights and R&D to analyze consumer trends, techniques, product categories and geographies to help identify category trends and future sources of growth. Analyzes product portfolio to help determine product classes to enter, exit or maintain
Identifies brand growth opportunities; quantifies potential and develops plans for approval
Manages strategic partnerships, as assigned
Partners with Marketing Services to develop and design marketing and advertising materials for the Valspar brand based on marketing strategies; ensures proper branding, differentiation, messages, layout, and logos to reach the target market and desired results
Collaborates with Channel Marketing teams to develop and strengthen strategic customer partnerships
Collaborates with Product Development teams to support strategic new product launch efforts; works with Director of Brand Management to develop commercialization or “bring-to-market” plan, including launch spending and marketing and trade programming; works collaboratively with cross-functional teams to recommend post-launch success metrics
Supports new customer acquisition by presenting marketing strategies and products to key accounts
Consumer focused; strengthens brand relationship through engaging and insightful programming
Works across internal and external partners to develop key lessons and implications across Advertising, Media, PR and Sales
Completes other tasks as assigned
Strong business acumen, strategic thinking and analytical skills; ability to develop a clear point of view regarding future opportunities, i.e. identify consumer's unmet needs, determine category's position, etc
Strong leader who is willing to be a change agent
Superior interpersonal skills; highly collaborative yet able to function independently
Proficient in both written and verbal communications; ability to understand and articulate complicated concepts in clear, concise terms
Strong problem-solving skills and project management skills
Ability to identify strategic needs, resource key projects, and lead management based on market findings; effective, positive and motivating leadership style to assist in developing a team
Ability to maintain composure and positive attitude in a fast-paced, deadline-driven environment
Strong creative ability – Able to connect the dots, where others cannot, and create sustainable and impactful ideas and opportunities
Strong Strategic planning abilities including all aspects of planning, including internal alignment from the top‑down, and external alignment with vendor partners
Highly motivated with a strong work ethic
Ability to develop strong working relationships with key business leaders, groups within Consumer NA and key accounts; ability to influence all parties involved in order to gain the respect and support needed to ensure project or task completion
Proficient in Microsoft Office applications (Word, Excel, PowerPoint, Outlook)

120

Senior Brand Manager, Premium Soup Resume Examples & Samples

Proven portfolio brand strategy development using a disciplined approach
Positive track record for developing successful breakthrough integrated marketing campaigns with emphasis on digital and social media
Demonstrated ability to translate insights into actionable opportunities with limited information/ knowledge base
Experience leading cross-functional teams
Proven ability to develop category and customer strategies to win in adjacent categories/ new categories
Consumer first mindset in developing brand communication strategies
Strong collaboration skills to bring to life In-Market Activations and define launch scenarios
*No telephone calls or agencies please. Only those candidates selected for an interview will be contacted***

121

Senior Brand Manager, Global Licensing Resume Examples & Samples

A mature, dynamic, highly motivated and energetic individual with experience of growing and managing a significant brand-based brand extension licensing programs over a 3 – 5 year period
Strong project management skills and extreme attention to detail are essential
A proven track record of implementing projects with a very high level of detail and complexity
Demonstrate the ability to work under pressure, to deadlines and with initiative in a fast-paced environment
Diplomatic and able to influence without direct control or authority
Leads, manages and develops people including a high performance, motivated team
Effective and strong leadership (personal and team)
Solid understanding of contract development, contract law, trademark management
Negotiation skills and partner relationship management
Thinks strategically and executes plans with excellence
Ability to express ideas effectively to senior management as well as employee populations
Sets priorities in a heavy workload, not neglecting attention to details
Strong business orientation and understanding of market trends
Makes decisions and is able to make things happen (action oriented)
Effective planning/organization and communications/presentation skills
Flexibility to travel. Ability to adapt to different situations, cultures and people
3 - 5 years progressive business experience

122

Senior Brand Manager Resume Examples & Samples

Drive brand strategy in support of Stryker’s vision, together with our customers, we are driven to make healthcare better. Develop and deliver an integrated brand and marketing plans in collaboration with cross-functional partners. Develop close, productive relationships with the Data Analytics and Implementation teams, Client Executives, Subject Matter Experts and Advisory Board to fully understand Performance Solutions products and services. Translate market trends and customer needs into product development priorities and commercialization strategies
Define and execute commercialization strategies for Performance Solutions products and services to achieve divisional revenue goals within allocated budget
Develop brand strategies and value propositions that create consumer engagement and loyalty
Monitor sales & market trends and make recommendations for enhancing penetration & market share
Develop launch strategies to successfully introduce new products to the market, including positioning and messaging, segmentation, pricing, account targeting, promotion, and training and education
Monitor, understand and respond to competitive product performance, messaging, and tactics and work with the Communications Manager to communicate competitive intelligence to the team
Cultivate key customer relationships, work productively with physicians and the field sales organization to gain market insight, improve clinical practice, implement programs, and drive product preference and market growth
Partner with cross-functional team members to develop materials and educational programs consistent with brand and messaging strategy
Participate in key customer visits to represent product portfolio
Support Sales Training for new Client Executives and team members

123

Senior Brand Manager Resume Examples & Samples

Evolve brand architecture to support business strategy
Lead development of updated brand guidelines
Drive brand strategy to maximize brand equity & value creation
Develop and validate new product/innovation concept positioning
Partner cross-functionally to commercialize new market introductions
Lead development of integrated marketing plans that build and expand the reach and acceptance of new & existing programs
Bachelor’s Degree in Marketing or Business Related Field with 5-7 years of experience in brand management
Involvement in advertising & promotional planning and budgeting
Passionate about driving brand growth by better meeting consumer needs?
Strong analytical, decision making, influence, and communication skills?
Strong communication capabilities and presentation skills
Details-oriented with the ability to meet deadlines and work under pressure
Flexible and collaborative working style
Ability to analyze and frame data to drive business decisions
Ability to work permanently in the U.S. on a full-time basis

124

Senior Brand Manager Resume Examples & Samples

Help to lead the transformation of Yellow House (YH) brands from products into ‘purposeful brands’ by driving projects in the area of defining brand vision, strategy, positioning, portfolio innovation and services. The Yellow House represents 13% of the total ELN nett sales (CANN)
Support to drive Yellow brand strategies across markets and support ELN activities in Africa
Sharpening the brand fundamentals to create compelling Yellow brands for millennial parents across countries, based on deep consumer insights
Driving innovation portfolio acrossregion. Improving launch strategy based on the learnings from early launch markets and rolling it out to following countries with excellence in execution
Developing together with identified lead markets compelling integrated communication plans bringing brand proposition to life
Build network with marketing counterparts in the selected markets, in order to have a deep understanding of their business situation and support these markets to generate growth via delivery of global solutions to local business and consumer needs
Leading projects in cross-functional teams, consisting of colleagues from e.g. Health Care Nutrition (HCN), Strategy & Insights (S&I), R&D, Operations, etc.) but also including a, wide variety of agency partners and marketing peers in local CBUs around the world
Developing together with the global Digital team a convincing brand experience online

125

Senior Brand Manager Dairy Resume Examples & Samples

By ensuring clear understanding of the drivers and inhibitors of the brand's performance
By driving excellent execution of the agreed support plan & recommending amendments to the plan as appropriate to drive stronger performance
By building existing range via maintenance and renovation of the base, refreshing & extending as appropriate with relevant new products and concepts
By identifying new opportunities to drive the portfolio through a clear understanding of the consumer, competition and trade
Financial / brand performance - Monitor & report portfolio performance and manage portfolio A&P expenditure vs forecast on monthly basis. Analyze effectiveness of executed plan & competitor activity, derive learning and recommend plan modifications to optimize performance against objectives
Media Plan development - Develop and/or execute communication plans to most effectively reach and drive consumer behavior. Ensure agreed plan execution in most appropriate channels on time & on budget. Continually monitor performance of key communication channels: ATL & BTL media, web, .... Recommend plan modifications to optimize performance against objectives. Manage process & approvals to ensure timely & on-budget execution
Agency Management - Build strong, productive relationship with agency partners to ensure excellent proposal and delivery against strategy and agreed activity objectives
Lead and develop one brand manager

126

Senior Brand Manager Resume Examples & Samples

Analyze brand performance and 5Ps by RE and quickly articulate recommendations and implement action plans
Strengthen equity, develop commercial and marketing strategy, ensure excellent implementation of regional and local IMC and master 5P by RE to ensure continuous and profitable market share growth
Develop compelling new products and advertising (IMC) campaign and Go to market
Deliver annual financial and market share goals
Understand P&L and business financial parameter
Work with cross functional commercial team in monthly business reviews and present to local and divisional senior management state of the business
Work within the matrix framework of Global/Division/Local
Further development for writing, advertising and media brief; reviews final presentation of the product
Further development for briefing agency on product concept, theme and budget; arranges the gifts for the press
Master's Degree in MBA, Marketing or business related
6-8 Years of Consumer Goods Industry Experience (Required)
Thinks strategically
Demonstrate breakout thinking
Commercial expertise
Persists with confidence
Good computer Skills: MS-Office, Lotus Notes, etc
English Proficiency : Fluent in both written and spoken English

127

Senior Brand Manager Fenistil Resume Examples & Samples

Full P&L responsibility to deliver brand performance according to plan or above plan
Develop the Brand strategy and 3 year marketing plan for the respective brand(s)
Continuously and systematically review multiple data sources to track category, brand and competitor performances, proactively recommending course correction activities if required
Prepare new product launches and execute with excellence
Lead the local communication planning process, implement/adapt and if necessary, create assets and execute brilliantly
Manage and deploy A&P spend with maximum ROI
Best practice sharing of plans and initiatives with the brand team in Switzerland and Austria, to enable efficiencies in planning and asset creation across the DACH country cluster
Participate in global projects and lead/co-ordinate DACH projects for the respective brands, if needed
Lead and inspire cross functional teams
Work with sales, finance, supply, comms, and expert individuals to ensure a seamless, end to end brand program is being implemented
Key point of contact for agencies for the respective brand(s)
Input and shape the volume and value forecast for the respective brand(s)

128

Senior Brand Manager Resume Examples & Samples

3-year Marketing or Business-related degree
Honours or post-graduate qualification in marketing is an advantage
WORK EXPERIENCE AND SKILLS
Minimum of 5 years in Brand Management and FMCG
1-2 years of managing individuals or a marketing team is an advantage
Exposure to, and understanding of P&L and ROI management is critical
Previous experience in working within a cross-functional team is required
Advanced communication skills (written, oral and listening)
Good presentation skills
Project management
Computer skills (MS Office, Powerpoint and Excel)
Proven commercial acumen
Proven track record of networking abilities
PERSONAL CHARACTERISTICS AND BEHAVIOURAL TRAITS
Strategic thinking and problem solving abilities
Ability to express views, in a constructive manner
Ownership and accountability
Goal-orientated
Enthusiastic and action orientated
Creative
Flexible and adaptable with ideas, when changes occur within the plans and/or work environment
Interpersonal
Ambitious and driven to succeed
Able to stay focused and clear minded under pressure
Proven ability to influence others positively

129

Senior Brand Manager, Juice & Dairy Resume Examples & Samples

Business & Consumer Insight Deep Drive: In depth research into core target with need states/motivation and occasions, identify business opportunity and system capability gap. Generation foresight thinking for long term growth platform development
Strategic Planning – Develop long term portfolio strategy for clear and flavors to build a second platform to continue driving sparkling growth in Korea. Amplify globally existing concepts/brands with local insights, Build core global brands that are effective in delivering the volume, profit and share objectives
New product and Package Development - Lead in the identification and refinement of relevant new product or package propositions to be executed in the marketplace. Execute product formulation and package development work through R&D and technical
Communication Development – Reapply global strategic direction and best practices, Lead agency partners to ensure strong local relevance
Commercial integration - work with bottlers and C&CL on a daily basis to develop the full integrated marketing programs across BTL channel and ATL media plan. Drive best in class implementation
Performance Management - Utilize Scorecard system to continuously measure (monthly process) and monitor brands volume performance and performance across key brand equity and operational measures
DME management – Effective allocation of DME and monitor the expense status
Export & Import Ideas – Work closely with global flavour sparkling team and PSAA cluster
Explore and expand KO footprint to dairy category: Dairy remains as the biggest category in NARTD with 0 KO presence. Developing and executing dairy strategy based on deep dive understanding of segmentation/competition as well as up to date RTD solution will be key to successful expansion to dairy category
University/Bachelor’s degree
Minimum 10 years of experience from marketing and related fields
Strong Communication and negotiation skills working with bottlers and leading initiatives with cross function
Brand analysis and planning skills
Managing brand P&L
Managing and working with agencies to constantly strive for better result
Strong analytical skill to review and recommend implication for managing brands for short and long term strategy
Deliver Business Results
Import/Export Good Ideas
Proficient English / Korean written and verbal communication skills
Requires ad hoc travel for marketing meetings

130

Senior Brand Manager Resume Examples & Samples

Fearless
Able to operate with a high degree of autonomy
Effective at developing teams and direct reports
Skilled at managing within matrix of stakeholders
Curious and Creative
Comfortable with demanding pace and dynamic decision making
A passionate team player
Motivated to win
Work with the Global Brand Director and US Brand Team to deliver growth goals/JTBDs
Champion funnel and development of the 20% mix for the US market
Create winning communications for US – News and Core
Docking lead partner with Canadian Brand Team (#4 TRES market globally)
New York Fashion Week including new global asset development
USLP Lead for US
Lead Project E for North America – packaging restage 3D/2D premium & base W&C as well as Styling
Develop effective winning communications for US market – under new campaign “Work It”
Oversee the global IBC process; final assets and mix deliverables on projects
Deliver all GBD responsibilities (BET, Trade Stories, etc) OTIF
Manage global brand equity via strategic/IBC input and leveraging of key partnerships
Brand/Region representative and advocate for Global IPT and GCLT
Strategic architect of USLP and deployment for US
NYFW leadership team

131

Senior Brand Manager, Vietnam Innovation Resume Examples & Samples

Develop and deliver strategic innovation roadmap for Vietnam market. Identify breakout, breakthrough & key line extension innovation opportunities for driving growth on Kinh Do and Mondelez brands
Lead multiple local and region wide scaled, major product innovation projects in the category, which are either new category / segment entry or major NPD in existing segments
Act as Vietnam lead for all innovation initiatives, responsible for representing Vietnam in regional discussions and planning
Partner with AMEA Innovation team to develop Vietnam’s innovation funnel by identifying new platforms, opportunity areas and product concepts
Identify NPD bundles for roll out and ensure consistent delivery of validated bundle vs. plan
Contribute to the continuous improvement of the AMEA Category innovation vision and roadmap
Lead the cross functional teams towards a common objective of timely & successful innovation rate
Support the strategic and annual business plan process with regards to innovation
Contribute to the evolution of the innovation culture, i.e. provide external orientation, test & learns new tools/ methodologies to evolve (I2M) capabilities
University degree holder
8+ years marketing experience
Minimum 5 years in FMCG companies and ideally 2 or 3 years assignment abroad
3+ years team lead experience, experience in cross cultural team
Willing to be placed in Vietnam - Ho Chi Minh office

132

Senior Brand Manager Resume Examples & Samples

Achieve agreed budgeted profits and key volume objectives for all the brands handled and brands
Separately according to company’s priorities, recommending amendments to the annual brand plans, if necessary
Discuss, agree with immediate superior and fine-tune brand strategies and plans for each brand handled, which clearly sets out in detail the strategies and quantifies, specifies key objectives and spends for each part of the marketing mix to achieve those objectives. Marketing Director agreement before commitment
Monitor and check all aspects of absolute and relative performance (sales volume, market share, brand awareness and image, competitive activity, advertising and promotion, macroeconomic environment) and propose necessary changes of direction, if required, to ensure that planned objectives are met for the brands in responsibility
Work with sales department to ensure that marketing plans reflect new market needs and sales commitment to brand objectives
Using the core communication strategies as a basis, recommend guideline, agree with immediate superior and fine-tune briefs to external agencies. Ensure that advertising, media plans and promotional activities are to the highest standards and meet brands’ and company’s priorities. Marketing Director agreement before commitment
Develop, manage, coach and motivate subordinates to ensure company’s and brand(s) objectives fulfillment and their career development
Identify/screen new external agencies for new collaborations in order to achieve best handling of brand(s). Marketing Director agreement before commitment
Monitor, understand, and react on competitive activities and relative brand pricing
Graduated from reputable universities’ business administration/commercial faculties (post-graduate studies in Marketing/Business Administration is an asset)
Minimum 5 years of experience ideally with a marketing-oriented FMCG/fashion/luxury sector companies and minimum 2 years of managerial experience
Results oriented, entrepreneurial, proactive and self-motivating
Excellent knowledge of English is a must
Advanced level of office programs, Nielsen software is a plus
Interpersonal skills – able to create open and collaborative partnerships
Presentation skills – confidence to present formally to internal and external audiences

133

Senior Brand Manager Resume Examples & Samples

Developing marketing strategies through the matrix environment of the brand team
Gaining insights into customer opinion and behaviours along with competitor information to feed into the brand planning process
Planning and executing educational platforms as defined by the brand plan
Proactively planning for effective launches
Effectively managing external expert relationships across the UK
Managing agency relationships to ensure projects are delivered on time and on budget
Ensuring alignment across the brand and sales teams on key strategies including segmentation, targeting and positioning
Ensuring forecasting KPI's are met
Degree level education or equivalent experience
Proven success in pharmaceutical marketing including brand planning, material production, forecasting, segmentation, competitor intelligence and KOL management
Launch experience
Experience working with medical education programmes
Experience of successfully working with agencies to deliver on brand projects
Ideally some experience in the rheumatology therapy area
Ideally some experience in a pharmaceutical sales role

134

Senior Brand Manager Resume Examples & Samples

Ensure best effective and impactful amplifications & implementations of Brand strategies and action plans in the country. You will team up with the regional marketing team to streamline your strategy
Responsible for pricing, following regional guidelines, and quotas in conjunction with sales. You will also participate in customer meetings
Drive the execution of brand retail activation plans, collaborating with the Consumer Product team (merchandizing strategies / planograms, tent poles and promotions, POP)
Manage and develop a young and talented team, fostering your people growth and committing to embrace and spread Mattel’s innovative culture

135

Senior Brand Manager Mattel Brands Germany Resume Examples & Samples

Sales plan & sales forecasting process
A&P Management
Develop customer engagement strategies and ensure flawless execution with high quality results (showroom, selling tools, customer ad-hoc presentations)
Line Selection by channel / customer, customized. Product information management
Develop & drive execution of brand retail activation plans to maximize the local business, incl. franchise in collaboration with Consumer Products/Licensing team (Merchandizing strategies/planograms, tent poles &promotions, POP)

136

Senior Brand Manager Sweet Resume Examples & Samples

Based in Milan as SBM with one direct report, you will be locally responsible of three Global and Regional Jewels: Oreo, Milka and Mikado. The Equity of these Brands is managed centrally in Zurich by the Regional Category Team; big part of your role will be influence them based on our needs in Italy and then flawlessly adapt and implement Global/Regional strategies and initiatives
To give you a flavour of how big our Ambition is in this segment, in SP16-18 we set a challenging target: become segment leader by 2018. And to show you how we are able to make our dreams a reality... we reached segment leadership in Oct 2016, 2y ahead of our target
Oreo, launched in 2016, is just the biggest launch ever in Mondelez history in Italy, reaching 18M$ size in Y1, with massive investments across the line. It is a truly "magical" brand, flying all over Europe. Big plans ahead on Core... and Innovation!
Milka... well, I'm sure you know Milka, the most tender Chocolate Brand! Milka Biscuits is a 14M$ jewel, with a peculiar portfolio strategy in Italy, 100% focused (so far) on Cookies, segment we're leading with 60%+ market share. In 2017 we'll expand our lilac brand block launching the delicious Milka Brownie!
And finaklly Mikado, a truly unique, 16M$ Brand, with an amazing tracks of success in the last years in Italy and big expansion plans 2017+
The opportunity to manage such Brands is just a #DREAMJOB for any Marketers. If you're a fearless, imaginative Sweet dreamer... we're looking exactly for you
Minimum 5/6 years in FMCG Marketing (preferred) or solid Category Planning experience

137

Senior Brand Manager Resume Examples & Samples

Previous marketing experience in leading brands and the relevant marketplace as well as experience of writing and implementing one year tactical plans
Pharma sales or medical experience with proven ability to implement tactical plans and leading and managing complexity of 3rd party alliances
Experience of working with RBMs to provide direction and motivation to salesforce and influencing global to achieve suitable direction for the UK business

138

Senior Brand Manager Resume Examples & Samples

Lead brand strategy development projects (e.g. consumer targeting, Playbook, business model definition, portfolio strategy, brand vision projects) in collaboration with key stakeholders
Lead implementation of strategy in collaboration with our key markets, the broader Kahlúa departments and key stakeholders
Lead product the long terms innovation roadmap and development of projects related to existing range as well as potential development of convenience products
Act as a role model, and as internal and external ambassador to build brand pride and enthusiasm for Kahlúa
Sharp strategic acumen and passion for uncovering business, market and consumer insights that can help deliver business building strategic direction for Kahlúa and our market partners
Ability to easily shift between strategic and executional areas of work..and loving it!
A goal-oriented, independently working power house that at times does take a break to challenge one the team members in ping-pong
Excellent leadership skills as well as strong passion and ownership in linking strategic development to market implementation and business impact
A team player that focuses on collaborative ways of working to effectively cooperate within the Kahlúa team, across functions and with market partners
Strong communication and presentation skills coupled with ability to effectively interact at senior management level
English spoken and written with great proficiency
University Degree, most likely Business or Communication
Marketing experience 5-6 years
Brand Management or transferable experience within spirits or FMCG
Market experience highly desirable
International experience highly desirable
Ability to travel. (25%)

139

Beef Brand Manager / Senior Brand Manager Resume Examples & Samples

25% Marketing Strategy and Planning, Value Proposition Development
Bachelor’s degree
Seven or more years in marketing, product management or business development
Demonstrated ability to influence and lead cross-functional teams
Proven conceptual and strategic marketing stills
Demonstrated ability to translate data into strategic insights
Must be results oriented, innovative and creative
Knowledge of retail channel
Protein experience preferred

140

Global Senior Brand Manager Resume Examples & Samples

You have a passion for achievement; work best as part of a team, have leadership skills, integrity and drive with a strong desire to make things happen
You want to have full accountability and autonomy as part of the Global Category team to contribute to the delivery of global and local hero analgesic innovation projects
You believe that this role is what you make of it and will have 100% ownership over your actions and results
You want to be part of an international team working on projects that will drive the future success of highly profitable Global and Local hero OTC businesses
You are flexible and enjoy working at a fast pace in a changing and complex environment
Significant marketing experience (preferably working with a complex consumer brand or devices is an advantage)
Strong creative judgement when it comes to creating concepts, packaging, communication
Good understanding of marketing and business functions with a strong focus on strategic thinking and business impact
Good decision-making skills
Managing multiple priorities and strong project management skills
Proven team/people-management skills
Proven excellence in execution
Demonstrated ability in written and oral communication

141

Senior Brand Manager, Biscuits & SS, UA & EA Resume Examples & Samples

Ensure effective working relationships and cross functional alignment of the category business plans with Sales (Category Planning & Markets Commercial teams), CS&L and Finance, as well as external partners to ensure effective in market brand activation in accordance with brand plans, activation strategy, schedule and calendar
Implements superior consumer and customer activation of agreed brand equity, renovation and innovation projects on short and mid term basis
Drives and improves Shopper experience for the assigned Categories /brands in close liaison with Commercial teams
Manages media planning and buying locally; responsible for marketing budget management and reporting
Understands local Sales capacity execution capability and coordinates with Category Lead and market GM’s on cross category priority alignments; ensure delivery of Category Sales and in-market execution KPIs
Responsible for team development including distant and dotted line reports

142

Senior Brand Manager LU Biscuits Resume Examples & Samples

You will translate market/consumer/brand information into recommendations/plans to support the development of the Biscuits category at Benelux level. This includes all elements of the marketing mix (communication, activation, packaging, NPD,…)
You will report to the category lead for the BNL of which you will be right hand for all cross-brand BE related topics
As a senior brand manager, you will lead, develop and coach a team of 4 marketeers + 1 trainee
You will lead several cross functional project teams and meetings, including all key internal stakeholders (sales, CS&L, Finance, HR, CI, media manager, …)
You will will work closely together with the French and Swiss equity colleagues in order to make sure to build and leverage our iconic LU brand in the most efficient way
In this role, as the senior brand manager, you will be developing and maintaining efficient and smooth relations with external third parties
As senior executive you will play an active role within the whole marketing community as a leader, leading by example
You have minimum a bachelor degree in Business, Marketing or Communication
You have minimum 8 years experience in marketing. Cross functional experience is a plus
You are well known with the Benelux retail market
You are a real team player who can influence and motivate people at different levels in the organization; Besides that you can work independently
You are known by others for your excellent communication skills and enthusiastic personality
You have proven your drive for results, your passion to win and have a strong sense of ownership
You think pro-active and act hands-on in a constantly changing environment
You speak fluently English
You report to the Marketing Manager Biscuits BNL

143

Senior Brand Manager Resume Examples & Samples

Identify player needs, analyze market and competitive environments, and translate all this into inspiring guidance for the development team
Partner with production partners to ensure game fit with players expectations and needs
Build strong, collaborative relationships with key internal product leaders
Provide strategic and tactical marketing leadership across a diverse publishing organization
Develop and own the product positioning, messaging framework and brand identity to guide marketing and communications
Empower players, employees, and partners to become brand advocates and evangelists. Become a brand evangelist and ambassador
Direct and coordinate internal resources and external agencies to achieve business goals
Lead the creation of marketing assets
Create and drive innovative marketing and communication strategies
Analyze and act on key performance indicators to drive value
Bachelor’s degree in Marketing/Communications, Business, Economics, or related experience required; MBA preferred
5 years of experience in Brand/Product Marketing in the games industry or consumer technology
3+ years of experience managing a digital IP, online service, or entertainment property from a brand/marketing perspective
Familiarity and experience with software development practices preferred

144

Senior Brand Manager Resume Examples & Samples

Drive Private Brand growth (sales, volume, profits) by applying knowledge of competitive set, consumer trends and business needs, both short and long-term
Identification of the target consumers, understanding their needs and the development of an overarching category strategy, driving our key Private Brand strategies across the portfolio
Private Brand vision, mission, strategies
Alignment of Private Brand vision to VSI strategy
Brand building process and brand tools
Year-on-year Private Brand priorities and marketing plans
Limited out of town travel required
Supplement industry, consumable food and/or General Merchandise brand and product innovation
5 – 7 years of brand management and management consulting experience with a professional services firm, retailer or CPG organization
Excellent written and oral communication skills. Proficient in MS office software

145

Senior Brand Manager Resume Examples & Samples

Develop global acquisition strategies utilizing integrated multi-channel marketing to drive acquisition of new instructors
Bachelors in marketing or related business discipline is expected, though an MBA with a Marketing focus would be preferred
Minimum of 5 years Brand Manager experience
Professional experience in consumer and traditional marketing preferred
Expertise in digital consumer experience (website) and CRM practices
Effectively lead, inspire, motivate and manage creative team
Demonstrated ability to lead multi-functional teams, provide leadership and represent the interests of the business
Excellent communication and interpersonal skills, including problem solving
Budget preparation and management experience
Goal and results oriented
Proficiency with Microsoft Office Suite: Word, Excel, Outlook
Strong work ethic that is consistently exhibited in attitude and personal drive
Self-motivated with a results-oriented approach to daily tasks and responsibilities
Tremendous sense of urgency with a passion for building and growing a business
Business savvy and the ability to respond quickly to ever-changing situations
An entrepreneurial spirit that motivates within a cohesive team environment
Relentless attention to detail coupled with successful time management and prioritization skills
Ability to respond effectively and quickly to clients' needs and issues
Ability to prioritize multiple responsibilities/projects and proven ability to develop business relationships

146

Senior Brand Manager Resume Examples & Samples

At least 5 years of experience successfully leading cross-functional Teams/Projects
Proficiency with MS Office, including Word, Excel and PowerPoint
Supply chain, operations, sales, consumer insights and/or pricing experience
Experience managing & motivating direct reports
Strong communication, planning, financial and organizational skills; ability to manage multiple priorities; influence and gain support from peers and leaders in multiple areas of the organization
Principled Entrepreneurship & Strong strategic thinking
Sense of urgency, customer focus and developing relationships
Strong problem-solving capability

147

Senior Brand Manager Resume Examples & Samples

Developing and qualifying products within your brands
Developing packaging design and online content with key Design and agency partners
Be the primary stakeholder for all creative assets developed
5+ years of relevant Brand Management experience including retail private brand or CPG

148

Senior Brand Manager Sparkling Resume Examples & Samples

Leverages BU Shared platforms in the activation plan and lead, in partnership with the IMC team, locally relevant initiatives that talk to local consumers
Ensures productive and effective use of System marketing investment, with good understanding of System P&L impact providing input in pack-price decisions. Ability to combine functional expertise with a strong entrepreneurial spirit, a relentless focus on results and an ability to create cross-functional integration with a very high sense of flexibility and understand cultural differences
Understanding of local consumers & competitors
Work in the development teams of the ASEAN Shared Bets
Lead and Brief local communication plans

149

Senior Brand Manager Resume Examples & Samples

Existing experience as Senior Brand Manager essential
FMCG / OTC product experience essential
Leadership experience highly desired

150

Senior Brand Manager Resume Examples & Samples

A Bachelor's degree is required. An MBA or equivalent degree is preferred
A minimum of 6+ years of progressive Consumer Packaged Goods (CPG) marketing experience or a combination of consumer sales and marketing experience is required
Marketing leadership and demonstrated track record in advertising development, new products, and business plan development is required
Beauty experience is preferred
Exceptional collaboration and communication skills are required
Demonstrated ability to influence cross-functional and senior management to impact decision-making and drive results are required
Track record in identifying winning consumer insights, growth opportunities and priorities, and influencing alignment to execute against strategic growth plan is required
The ability to think analytically and strategically to understand complex or ambiguous problems or issues
Experienced coaching/mentoring skills to develop marketers
People management experience is preferred
Experience working with Market Research, Advertising Agencies, Finance, Sales, Project Management, Operations, and R&D is preferred
Digital and e-commerce experience is desired
This position requires approximately 20% domestic travel.Marketing

151

Senior Brand Manager Faltering Growth Resume Examples & Samples

Marketing strategy development to shape the future and capture long term growth potential in Faltering Growth across the Benelux.Lead and implement the marketing
Master in Marketing (or equivalent by experience)
5-10 Years Marketing experience (pharma experience is a plus)
Affinity with nutrition in general, preferably medical nutrition
Online marketing and CRM experience is highly valued
Showing vision & leading the way
Strong at building relationships and cross functional collaboration
Managing complexity with tenacity & resilience
Fluent in Dutch and/or French, English

152

Senior Brand Manager Resume Examples & Samples

Develop and lead implementation of strategy for Ensure direct to consumer business in EMEA by capturing the knowledge around key vectors – country, patient/consumer, HCP, category, competition and market
Create a scalable and best in class business model for Ensure Direct to Consumer that leverages affiliate & other regions’ learnings and is KPI based around consumer/patient & HCP metrics like market share, penetration of our brands, brand funnel insights, media effectiveness & efficiency, HCP tracking, etc
Develop base brand messaging and innovation (primarily claims) pipeline for Ensure Direct to Consumer business. Working closely with affiliates, global, external partners and other functions (esp. market insight, medical, …)
Identify marketing spending effectiveness opportunities in focus markets – e.g. targeted marketing/ trial building plans, HCP advocacy strategies in synergy with prescribed/reimbursed business, etc
Develop strong relationship with global and affiliate marketing as well as external partners (creative and media agencies, etc) to fully leverage their capabilities, driving effectiveness and efficiency
6+ years experience in FMCG marketing
Proven track record in developing strong brand strategies, building solid business models, growing market & market share behind excellent in-market execution
Experience in EMEA Markets – Deep understanding of at least one key market in the regions, e.g. UK, Spain, Turkey, Russia, Saudi Arabia, Gulf
The role is UK based and would require travel across EMEA (about 30% travel)
Ability to manage relationship with affiliates without direct reporting line
Ideally, some experience in coaching / talent management
Preferably trade marketing/retail experience (grocery and/or pharmacy)
Strong business leadership & influence skills with proven track record in collaborating across functional boundaries
Mastery of brand management including in-market performance analytics and deep understanding of P&L
Strong communication skills – especially ability to simplify and bringing knowledge to life in a compelling way that drives action
Strong analytical skills – working knowledge on advanced analytics tools, e.g. excel, market research analytics
Strong problem solving skills and ability to lead big knowledge programs at regional and local level
Passion in developing capability and knowledge management

153

Senior Brand Manager Fisher Resume Examples & Samples

Develop deep expertise of the market place, retail dynamics and shopper behavior
Team development and leadership
Develop & drive execution of brand retail activation plans, incl. franchise in collaboration with CP team (Merchandizing strategies / planograms, tent poles & promotions, POP)
Maximize communication plans following brand communication strategies. Management of traditional & digital media. Knowledge about the digital environment and trends needed. Primary contact for local media agency and responsible for brand activities across traditional media. Responsible for content placement
Monitor business results and effectiveness of initiatives. Take actions when necessary
Validate translations /localized creative assets

154

Senior Brand Manager Milka Seasonals Resume Examples & Samples

University Degree, preferably in marketing/sales or another relevant discipline
Several years of strong professional experience in FMCG marketing with an excellent track record in consumer activation, experience in Innovation Management advantageous
Experience in the areas of consumer research, data analysis and interpretation
Good solid commercial experience
Strategic Thinking or Innovation Management experience
Proven track record of leading high-performance teams/organizations and projects through strong strategic capabilities, drive for results, courage & a high degree of interpersonal skills
Fluency English & German language

155

Senior Brand Manager Resume Examples & Samples

Lead from within Brand Team to develop and execute marketing strategies, tactics and plans for the business and ensure they are consistent with the overarching corporate strategy
Own brand management responsibilities for multiple brands and partnerships including the development of assets and creative to support consumer marketing needs and ensure packaging, advertising, PR, social and design are always aligned
Develop and execute integrated campaigns for Vivint’s break-through smart home products and services in collaboration with Product Marketing and Innovation teams
Provide launch plan oversight as it relates to launch calendars, presentations, and timelines
Work closely with Marketing Acquisition, sales, finance, creative, legal, web and channel partners to ensure all activities meet brand approval, standards and deadlines
Cultivate and manage partnership marketing opportunities that will expand brand awareness through co-marketing efforts
Keep budget owners apprised of project costs by sending emails regarding project estimates and updated budget documents. Provide alternate solutions if estimates exceed budget
Strong writing skills to develop and present creative briefs, ability to write
Solid strategic and conceptual thinking skills
Creative thinker who can bring innovation to projects and processes
Instinct for good creative, is able to provide constructive, thoughtful feedback and insightful direction
Ability to lead and influence cross-functional teams and senior management
Minimum of 7+ years brand management experience with demonstrated record of positive business results
MBA preferred, not required
Experience in consumer marketing, specifically in consumer electronics industry
Prior experience managing agencies, outside vendors

156

Senior Brand Manager Resume Examples & Samples

5-7 years consumer packaged goods marketing experience, preferably with past experience in leading brand strategy and advertising campaign development in food/beverage CPG
Ability to translate positioning strategy into creative strategy and execution
Excellent marketing skills with strong business savvy and financial acumen
Excellent leadership skills combined with ability to influence cross-functional partners
Ability to communicate logically, clearly and succinctly in both written and verbal form
Extensive experience and skills in project management
Knowledge of consumer research methodologies including statistics, research design, marketing, and product development applications
Ability to work independently, multitasks and prioritizes under pressure and within tight budget constraints, and makes quick fact-based decisions
Proficiency with IRI/Nielsen data, Microsoft PowerPoint, Word and Excel
Willingness to travel for work (10-20%)

157

Senior Brand Manager, EAS Resume Examples & Samples

Leads and directs all in-market activities for the EAS brand
Responsible for the development, management, and execution of strategies and tactical programs to effectively achieve commercialization, profit margin, and business plan objectives
Directs and supervises a staff including one or more Brand Managers, Associate Brand Managers
Additional responsibilities annual business planning, financial forecasting and reporting, Advertising Promotions & Gratis (AP&G) budget management, and project management
Responsible for directing all in-market activity associated with multiple product lines and/or a significant business or product line
Drive retail product positioning and competitive selling strategies for the brand, as well as provide leadership in achieving the committed market share, revenue, and margin of the product
Direct the forecasting and analysis of the ongoing business, report monthly results on the brand, and oversee the identification of key segment business drivers, priorities, and growth opportunities. Develop and provide strategic commercial input to the development of the assigned products or product line
Establish marketing strategies for the brand, including pricing strategy, distribution channel management, sales development, as well as tactical plan development and execution
Manage, optimize, and report on the marketing budget and its allocation to maximize business value. Lead the strategic recommendations for PediaSure’s optimal marketing mix and ROI for the brand
Partner with Field Sales to manage the retail portfolio, including promotional investment activities to effectively communicate the strategic positioning to retailers and deliver growth commitments
Manage the development of marketing and sales/promotional materials for Field Sales to effectively promote and sell the product. Coordinate trade materials to reinforce product branding and messaging
Participate in the development of business plans, identify areas of concern and modify marketing programs to address changes in the marketplace
Present product and marketing programs to Sr. Management
Collaborate with internal and external stakeholders to achieve objectives. These groups include external customers and consumers, Sales, R&D, Regulatory Affairs, Manufacturing, Logistics, Public Affairs, Marketing and Executive Management and external vendors or agencies
7-10 years of progressively responsible product management experience in either sports nutrition; or consumer packaged goods marketing; or a combination of the two
Financial and budget management experience and skills
Proven ability to develop and execute complex strategic business plans
Strong analytical skills including experience with financial models
Education Requirements: BA/BS Degree in Marketing. MBA strongly preferred due to the business complexity and P&L responsibility of the position

158

Senior Brand Manager Germany Resume Examples & Samples

Market analysis and insights: continuous detailed in depth analysis of the CF market, customer needs and the product situation based on excellent market analysis skills
Innovation in brand planning and execution: based on critical success factors identified, develop and implement the product brand plan outlining key activities, and marketing programs to address the CSFs and implement approved strategies within agreed budgets. Ensure strategies and services accommodate the changes taking place in the market and respond to customer and patient need
Continuous pursuit of brand excellence: define and continuously monitor meaningful KPIs to evaluate plan progress and success. If necessary adjust plan and activities based on the results
Ensure compliance of all activities to the Vertex code of conduct, SOPs and all applicable laws and regulations. Administer approval of initiatives and materials according to SOPs in ZINC and other compliance systems
Reporting: track progress and impact of initiatives towards brand objectives in particular product uptake, persistency and compliance. Develop and regularly provide brand reports to senior management and the x-functional brand team in cooperation with finance and business analytics functions
Financial Brand Management: Contribute to accurate budgeting and forecasting as well as being responsible for the management of the promotional budget
External focus and customer understanding: develop and maintain strong working relationships with key customers and work with an “outside in” perspective. Ensure that all brand initiatives add value to our customers
Communicate effectively within the local and international organization to ensure the motivation and alignment of salesforce, and other key people in the achievement of product objectives
Representing the product brand team Germany in the international region and ensure alignment with international strategy. Communicate effectively in oral and written fashion with headquarter and affiliates to successfully share experience with programs and materials with other countries
Manage production, stocks and warehouse of marketing material and maintain inventory of promotional goods
In cooperation with Medical Affairs colleagues, support the development of medical educational events and training activities
Ensure successful execution of Vertex participation at medical congresses and advisory boards
A Bachelor's degree in marketing, business and/or a science discipline
Ideally experienced in the specialty pharmaceutical and/or biotech industries; marketing, demonstrating progression of responsibility
Profound knowledge of the German market environment and regulations
Results oriented and excellent analytic, communication and collaboration skills
Proficient in Excel, Powerpoint and Word
Orphan drug or CF experience an advantage
Experience in launching drugs in a specialty care market an advantage
Experience in strategic & tactical project planning and implementation
Ability to work effectively as part of highly matrixed, cross functional teams
Ability to meet deadlines on multiple projects
Understanding of the legal and regulatory environment
Ability to work autonomously and make decisions
Fluent in English
Self-driven personality
Sets him-/herself ambitious goals and works effectively towards their achievement
Strong team worker with x-functional influencing skills
High level of resilience
Continuously striving for excellence

159

Senior Brand Manager Chocolate, ANZ Resume Examples & Samples

Responsible for the development and coaching of two direct reports
Execution & delivery of 2017 brand plan with a focus on winning in-store and out, leveraging integrated marketing communications, portfolio management and delivery of business & category objectives
Development of the 2018 brand plan linked to the long-term Chocolate ANZ strategy, with a focus on brand, category & business objectives
Leads Cadbury Dairy Milk Tablets & Licensing portfolio management over a short and longer term horizon
P&L management & management of portfolio & innovation through the monthly supply and demand cycles (Integrated Business Management)
Building winning teams both internally & externally

160

Senior Brand Manager Resume Examples & Samples

Develop and deliver enduring BIG BET platforms with sufficient & healthy innovation funnels, actively contributing to the AP Total Chocolate Category innovation sufficiency
Leads BIG BET Innovations from ideation through to execution throughout the Strategic Plan horizon, including in-year contract commitments
Leads large CAPEX cases to drive long term growth for Mondelez Chocolate
Creates a collaborative & empowering working environment with a large network of cross-functional colleagues across multiple locations & seniority levels

161

Senior Brand Manager Resume Examples & Samples

Building the Brand vision and strategic plans, ensuring consistency and alignment with the Worldwide Franchise
Developing and monitoring annual business plans and programs that will meet the needs of consumers, driving market share and delivering profitability for your brand
Negotiating annual financial commitments with Senior Management
Leading the implementation of consumer programs including product advertising, packaging and promotional activities, and evaluating their effectiveness
Engaging and partnering with Market Access and Professional Marketing to ensure activity is aligned to short and long term strategies
Assuming ownership of all activities related/affecting assigned Brand
Collaborating and coordinating activity with internal departments, including Market Access, Commercial Sales, Professional Sales, corporate partners and strategically important retail customers to attain annual sales and profit commitments
Identifying and recommending New Business Opportunities
Supporting Brand initiatives with key strategic customers
Being accountable for assessing potential and developing leadership skills of direct reports. Also responsible for attracting, retaining and developing future talent for the organization
Managing Agency relations and business partnerships
Actively participating in all departmental activities i.e. meetings, recruiting initiatives, extra-curricular committees, etc
A Minimum of a University degree is required; preferably in Marketing or Business. MBA is an asset
A minimum of 5 years marketing experience with progressive leadership is required. Direct report management experience is required
Consumer Package Goods or Over-the-Counter experience is preferred
Excellent interpersonal and collaboration skills
Ability to positively influence with superior oral/written communication skills
Advanced problem solving and decision-making abilities
Ability to think analytically and strategically to understand complex or ambiguous problems or issues
Ability to develop and demonstrate creativity/new ideas that challenge the status quo
Well versed in project management and financial analysis, including P&L management/forecasting
Understanding of advertising, media, copy development/adaptation process and working with ad agencies, including the development of detailed aids
Promotion and in-store and/or professional program development
Deep understanding of Customer Marketing and Trade environment
Understanding of the medical community (Physicians, Health Care Providers, Clinical)
Strong command of concept development and new product process
Knowledge of the Canadian regulatory environment
Proficiency in consumer research methodologies

162

Senior Brand Manager, High End Irish Whiskey Resume Examples & Samples

Strategic PlanningOwn and deliver the annual operating plan. Lead the development of breakthrough consumer programs (which will include above the line, below the line, and trade facing programs) including an inclusion of influencer marketing programs as well as several unique music, sports, and lifestyle programs, etc
Innovation:Lead strategic innovation development and respective route to consumer plan in close collaboration with brand company
Research: Perform analysis/construct research programs and derive implications to insure marketing programs/expenditures meet KPIs. Consistently seek to improve the existing programming
Competitive Analysis and Implications: Assist with the development of the Strategic Brand Review by analyzing category opportunities, identifying key consumer targets, innovation opportunities, and activation strategies
Training and People Development:Leverage the capabilities of a larger team (immediate brand team, cross functional teams, and agencies)

163

Senior Brand Manager Resume Examples & Samples

Driving Brand guideline governance and deployment for SRC
Creation of Brand deployment tools & programs
Developing and deploying our brand resources
Creation of Guidelines (new & updates)
Developing and executing training curriculum, modules, Website/Hub
Interaction with key marketing and business leaders to gain insights to market changes that could impact the brand
Providing strategic guidance based on brand values to the marketing message strategies to strengthen the brand positioning and creating a tight connection between the brand strategy, marcom message and marketing activation strategies
Initiating and executing brand research
Responsible for the achievement of relevant metrics for the efforts and deliverables of the Brand efforts
Ensuring that the Philips/BCD processes and best practices are leveraged and consistently implemented
Promoting adherence to all legal, regulatory and ethical guidelines within the Brand Identity and Naming domains

164

Senior Brand Manager Resume Examples & Samples

Understand category dynamics and identify ways to improve Colgate performance in short, medium and long term
Work with Division to implement Colgate’s strategy, adapting where necessary for specific local conditions
Develop brand plans for a three year horizon, with specific focus on the next year aligning with division (CIC and Divisional Marketing) on activity grids for planned new products and key promotional initiatives
Work cross functionally to develop the specific parts of the budgeted plan, including and new product timelines, trade activities, volumes, pricing, promotion, media support and A&P spend
Provide input to finance to develop the category and brand P&L for the Budget and MYR and manage the business via a monthly in-depth review of the P&L
Present an overview of the category, as well as plans to drive Colgate’s share performance and financial KPI’s at least twice per year to the visiting Division team
Manage the business in respect of the monthly CBPE discipline, anticipating gaps and opportunities and proposing actions to address them
Drive progress on projects, obtaining approval to proceed at specific stages (Gateway process) from the management team
Manage the detail of new product introductions, and transitions on existing products via cross functional collaboration in various meetings
Keep abreast of developments within the trade, working collaboratively with Customer Development and Retail Marketing to provide category expertise and solutions for specific accounts and Retail Environments
Based on brand strategy, competitive and internal financial analysis review pricing strategy and make recommendations for periodic price increases
Manage the A&P spend, demonstrating agility and flexibility in adjusting to changes as and when required, yet planning spend at a detailed level. Manage timing of spending tightly with specific attention to accruals where necessary
Must have strong analytical skills i.e. use research, factual information when solving problems and come up with well thought through solutions
Numerate with good attention to detail
Be a self starter who demonstrates energy in the work situation, seeking to get things done timeously while at the same time addressing a wide variety of tasks
Strong implementation / team building / project management skills
Ability to work well under time pressure / stressful conditions
Influence/Negotiation Skills
Computer Literacy (SAP, Nielsen , Microsoft office, Word, Excel and PowerPoint)

165

Area Senior Brand Manager Resume Examples & Samples

Solid Brand Management Experience
Good communication & presentation skills
Fluent in English/Mandarin

166

Senior Brand Manager Resume Examples & Samples

Responsible supporting leadership of the EBU Brand Team in building a best in class B2B brand team with the most robust capabilities to deliver on the strategic growth objectives
Lead & support the Enterprise segment of the EBU Brand Team, helping manage capacities, priorities and consulting on strategy, creative, and execution
Develop relationships across the business to drive cross-functional alignment, by holding regular status reviews, identifying process misalignments and resolving or escalating out-of-scope alignment issues
Lead the integrated briefing process, helping define requirements for the creative, media and content process and manage team that acts as the primary contact and gateway into AOR’s and the broader creative process (agencies, copy editing, design, legal etc.) Act as the catalyst that transforms strategy into creative
Ensure consistency of enterprise brand across all communication touch points, including mass advertising, product marketing, direct marketing, digital, social, events, collateral, strategic partnerships and more
Champion the processes that enable other teams (digital, sales enablement, creative service, brand events, regional) to deliver the brand with precision and consistency – specifically around visual id and voice
7-10+ years related work and team leadership experience
B2B marketing, brand or and agency roles a strong asset
Demonstrated experience around the development of operational practices and tools to support brand strategy efforts
Proactive self-starter who will comfortably move forward in the face of ambiguity
Ability to lead a high-functioning team in a fast-paced work environment
Understanding of digital marketing including email, display, retargeting, content and social
University or College degree, preferably in Marketing, Advertising/Communications or Business

167

Senior Brand Manager, Pantry Resume Examples & Samples

Minimum seven years’ experience in a consumer packaged goods marketing, marketing analytics or project management role or related capacity
Bachelor’s degree in Marketing, MBA preferred or equivalent
Expert understanding of assigned market inclusive of trends, customers, competition, etc
Experience with AC Nielsen or IRI preferred
Strong interpersonal skills and ability to communicate (verbal/writing) effectively
Preferred knowledge of the Consumer Product Goods Industry

168

Senior Brand Manager, PL Active Resume Examples & Samples

Bachelor degree required, MBA preferred
Excellent verbal, written and motivational communication skills
Desire to roll-up sleeves and work tactically as well as broadly

169

Senior Brand Manager Resume Examples & Samples

Provide leadership to a team of CD’s, producers and strategists to plan, manage and execute marketing communications efforts
Use good judgment to prioritize and make effective decisions for their product category based on the corporate, product, and Marcom goals for their group
Work to build rapport, credibility and influence across multiple stakeholders in a highly matrix’d organization

170

Senior Brand Manager Resume Examples & Samples

Play the lead role in sustainably growing Adult Feminine Care (AFC) on-line sales and market share position
Maximize the unique capabilities of eCommerce as both a sales and marketing tool
Develop unique and differentiated eCommerce approaches with key top multi-channel & pure-play customers
Provide leadership for commercial program development and execution within eCommerce channel
Lead translation of brand strategy, consumer/retailer segmentation and marketplace trends into executable eCommerce DPSM guidance to the organization
Engage strategic customer teams to provide highly-valued thought leadership on eCommerce opportunities
Collaborate & coordinate with Canadian & Global regions to translate eCommerce learning globally
Collaborate across Adult Feminine Care Brands, to identify and proactively drive efficient brand building
Provide leadership in the education of the wider organization of eCommerce marketplace
Provide project and/or marketing leadership on innovation projects
Consult on the long term innovation plan for the Ecommerce channel
Assist in defining strategic category and brand learning plan needs
5+ years digital marketing or eCommerce experience
High familiarity with strategy development, integrated marketing planning, and innovation processes
Able to lead and inspire cross functional teams to deliver strong innovation plans
Graduate degree in Marketing or Business Administration
Prefer 7 years of business experience in brand and/or business management with major CPG

171

Senior Brand Manager Mizone Resume Examples & Samples

Develop, monitor, evaluate and implement marketing programs (campaign, media, and digital) in accordance with company brand strategy to achieve business goals
Develop strong alliance with the project team and drive Mizone renovation/innovation projects with clear project plans & timelines
Define advertising objectives, recommend choice of media and allocate resources so advertising campaigns are effective, economical and appropriate for intended audience
S1/Bachelor in marketing or other relevant major
5+ years working experience from any industry, preferably FMCG. Experience in Sales Department would be an advantage
3+ years experience in brand management
Possess strong marketing knowledge in order to be able to develop an in-depth and comprehensive marketing strategy that will support and drive the business strategy success
Possess strong understanding of the local and global marketing trends, outlook, challenges in order to be able to penetrate the market
Possess strong awareness of financial, commercial, planning and control activities
Proven success in ATL & BTL development and execution
Possess strong leadership skills and ability to coach and lead the team
Possess strong oral and written communication skills

172

Senior Brand Manager Resume Examples & Samples

Develops brands/category strategies including annual brand planning and 3 year category strategy
Proactively develops marketing and promotional mix to meet brand objectives and consumer needs
Monitors business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives
Effectively communicates with regional/global teams to get sufficient support in line with local business needs and requirements
Leads communication with external agencies to deliver planned initiatives
Develops accurate sales forecasts reflecting market demand and marketing/sales activities
Closely monitors external environment and provides unique consumer insights to ensure growth of market shares
Develops team members and ensure their full engagement to the business
5 years experience in SBM position in leading FMCG healthcare companies or top OTC multinational companies
Marketing background must include experience across several lines of business/ channels, including product launches and advertising
Needs to demonstrate cross functional expertise and can thrive in a highly complex and matrix environment
Must have demonstrated strategic and analytical thinking expertise, as well as ability to influence senior management decision making
Must have excellent verbal and written communication skills, coupled with good relationship building and negotiation skills and listening skills

173

Senior Brand Manager, Call of Duty, Ceemea Resume Examples & Samples

Lead the creation of regional strategies and programmes for maximizing brand profitability through demonstrated knowledge of brand equities, the consumer target, brand business dynamics and competitive environment
Engage with cross-functional team (PR, Sales, Trade Marketing, Operations, Production Services, Finance) to deliver successful product launches and business results
Lead media briefing and planning process through close collaboration with media agency teams. Take responsibility for educating and involving agency partners
Clearly communicate strategies, risks and opportunities for assigned brands to all levels of the organization
Drive and lead local partnerships with 1st party platform partners with a focus on delivery of added value over and above contractual agreement
Support Call of Duty eSports programmes, working with internal and external leaders and partners, to build on our leadership position in the eSports ecosystem
Build relationships with external local business partners and influencers, seek to drive on-strategy programmes that strengthen the Call of Duty franchise in the CEEMEA marketplace, assure first class execution of local franchise programs

174

Senior Brand Manager Resume Examples & Samples

Identify and act on market trends, customer needs and competitor activities
Create and execute annual and midterm brand plans for all brands/products to achieve growth objectives and financial targets
Support business development activities and strategic marketing
Manage portfolio in line with divisional and local / regional requirements/needs
Communicate with target customers
Create and drive effective channel and field force strategy and plans with relevant support

175

Senior Brand Manager Resume Examples & Samples

The development of robust and innovative marketing plans and “go to market” strategies for two high profile vaccines brands within the GSK vaccines portfolio
Taking on a leadership role managing cross functional project teams with local, regional and global teams
Developing your understanding of the vaccines market place including intricacies relating to the NIP and PBAC processes and structures
Developing a multi-channel marketing strategy calling on support from Content Managers where required
Experience developing and implementing marketing plans for new product/commercialisation projects
Strong levels of commercial acumen with proven experience leading teams in a complex, matrix environment
Sound project management skills

176

Global Senior Brand Manager Resume Examples & Samples

Internationally – outside of home country
Globally - in headquarters (different pressures from country job, frequent exposure to top management),
On complex cross-country projects with many different countries

177

Senior Brand Manager Resume Examples & Samples

Bachelor’s degree required. Master’s degree preferred
Minimum of 2 years of pharmaceutical product management experience plus at least 2 years of pharmaceutical sales experience
Agency/vendor management experience preferred
Proficient in understanding and execution of pharmaceutical forecasting and market research techniques

178

Senior Brand Manager, CNS Resume Examples & Samples

Manages projects
Works with agency and internal partners to create, develop and implement tactical plans to meet defined timelines
Works with iMCM team to ensure quality and timely production of tactics developed with the agency
Collaborates with cross functional team members to drive brand
Growth and future opportunity
Makes presentations to customer facing functions and management in various meetings
Plans and develops tactics aligned with predefined strategies and 10% establishes timelines and budgets for them
Gives input on strategy and direction of the brand
Identifies obstacles to brand growth; works collaboratively to resolve them
Analyzes market data, market research and customer insights
Pharmaceutical marketing or commercial experience, or equivalent brand advertising experience
Demonstrated acumen in targeted or related therapeutic area (CNS/Neurology experience preferred)
Demonstrated project and financial management competencies
Experience developing and directing creative of patient/consumer-focused communications
Experience or familiarity with patient services/call center, including development of scripts
Experience with digital marketing
Launch Experience

179

Global Senior Brand Manager Resume Examples & Samples

Leadership – proven ability to lead and influence a diverse, multi-functional, geographically dispersed, global team
Think Consumer - proven insight development through deep consumer understanding, translated into winning in market executions
Make Decisions - able to make tough, informed recommendations by quickly obtaining information/data across multiple sources and identifying key issues/solutions
Win Consistently - Track record of driving local/regional (and ideally global) business results

180

Senior Brand Manager Resume Examples & Samples

A BA/BS in Marketing or a business related field is required. An MBA is preferred
A minimum of 6 years of progressive marketing experience is required
Marketing experience in a Consumer Packaged Goods environment is required
Candidate must have superior leadership skills, strong communication and organization skills, be able to work in a team environment, and be customer/market oriented
Strong business analytics, consumer insights development, & understanding of core marketing levers are required
Must possess demonstrated leadership skills and delivery of consistently strong results
This position requires up to 20% domestic and international travel.6234170327

181

Senior Brand Manager, Juice Resume Examples & Samples

Leverage and translate the centrally developed marketing plan into a local relevant plan that meets local market needs and requirements
Extract, analyze and interpret market, shopper, consumer and brand health data resources autonomously & use these to define local market needs and secure the right support from the central marketing team
Implement local marketing plans in close collaboration with your expert colleagues in Media & Digital as well as commercial and shopper teams
Define choices & manage consumer DMI allocation for your brand
Develop & Champion the brand marketing plans locally with the Bottler
Lead the communication process and routines to engage the bottler
Pilot amplification and execution in points of sale by building strong system commitment
Work closely with the commercial and franchise shopper teams to identify local growth opportunities and develop support plans accordingly
Lead local consumer & stakeholder communication in close collaboration with IMC and PAC teams
Import best practices from other territories and export Indonesian local best practices & learnings to drive cross regional fertilization
Be an active member of the brand community in identifying consumer insights and local market needs
Leverage understanding of our brand and business context to secure right support from the central marketing team
5+ years of experience in FMCG companies with strong innovation & product development experience – with particular focus on commercialization of new products

182

Senior Brand Manager Resume Examples & Samples

Evaluate the performance of always on and digital content campaigns across channels, optimizing when necessary by building a test and learn culture
Consolidate and bring insight to weekly reporting across Digital Content brands
Work across brand teams to drive new opportunities, ie test new approaches to drive digital audiences and to build key brand attributes
Have a data centric approach to identify new areas of opportunity and execute against those learnings
Bring digital trends, insights and ideas back to the brand teams to help inspire best-in-class digital leadership
Perform value-added analyses to inform marketing campaigns and media optimization
Work with other brands across Rogers to develop opportunities for cross-brand collaboration, partnerships and new opportunities
University Degree
8-10 years’ experience in marketing and communications with a focus on digital brand marketing and analytics
Digital/mobile marketing experience including running online marketing programs or building brands through online channels and evaluation of performance in those different channels
Strong understanding of marketing and media analytics
Experience with A/B testing/test and learn culture
A passion for all things social/content/video and a strong understanding of the landscape
Strong understanding of and experience with web analytics software (Omniture, Facebook Insights, YouTube Analytics)

183

Senior Brand Manager Resume Examples & Samples

Marketing experience in Consumer Packaged Goods is required
Candidates must have good communication and negotiation skills, work in a team environment, and be customer/market oriented
Must possess demonstrated leadership and delivery of consistently strong results.6618170329

184

Senior Brand Manager Resume Examples & Samples

Bachelor’s degree in Marketing, Communications or related discipline OR equivalent experience; MBA preferred
Minimum of 8-10 years’ experience in Marketing Communications environment
Experience in agency management required
Previous supervisory experience preferred
Proficient in Microsoft Office Tools

185

Senior Brand Manager Resume Examples & Samples

Develop and mine insights to determine consumer white space opportunity
Build Innovation framework to prioritize pipeline innovation
Identify and commercialize new platform innovation ideas
Develop/tighten innovation strategy in line with brand growth strategy with a 3 to 5 year horizon
Lead expansion of innovation pipeline across portfolio, working and leading cross-functional teams through concept development, validation, product development, and commercialization in the stage/gate process
Engage in full understanding and implications of commodities procurement and its impact on innovation pipeline and timing availability
Represent innovation at key customer/sales meetings, and corporate presentations Participate in improving organizational process and train marketing talent
Approximately 10-15% Travel
Proficient in new product development validation research techniques Able to collect and analyze syndicated data (IRI, Nielsen, Spectra) Skilled at leading cross functional teams through a defined stage/gate process from creation to commercialization Ability to develop and commercialization innovation both close-in and breakthrough Demonstrated ability to synthesize information to develop fact-based recommendation, and ability to persuade organization pursuit of recommended path Knowledge of traditional customer base knowledge of core marketing processes

186

Senior Brand Manager GES & Harp Resume Examples & Samples

University degree/diploma in Business, Marketing or related disciplines. Minimum BAC+ 3
Computer Literacy : Word, Excel, Power point, MS Project
Minimum 5 years Brand Management experience (substantial time in consumer marketing would be an advantage)
Experience working with and successfully managing agencies /strategic partner relationship
Demonstrated success in a demanding, complex business environment
Develop a competitive and focused Marketing business plan that delivers brand volume, NSV and CAAP growth targets, creating commercial value for GCSA
Lead the development of the brand stories, events and content that will truly engage consumers and make the brand an integral part of consumer conversations
Use knowledge and information of the brands and their consumers to create Marketing business plans that help become culturally resonant
Supervise day to day relationships with agency partners and monitor performance to ensure delivery of objectives, driving continual improvement in quality output and ROI
Make effective recommendations on how to work all the levers of value creation and margin enhancement to improve brand profitability

187

Senior Brand Manager Resume Examples & Samples

Build brands within the North Asian region through the development, implementation and execution of brand plans
Drive innovation and key initiatives that will resonate and grow profits for North Asia
Manage the pricing and promotional frequency of the portfolio and marketing expenditure
Work closely with key stakeholders to communicate a consistent message to consumers

188

Senior Brand Manager Resume Examples & Samples

Develop Vision and define 1-3 Year OGSM (Objectives, Goals, Strategies and Measures) for Ultimate Ears brand
Identify business building opportunities based on comprehensive consumer and market understanding. Closely work with Consumer Insights and Market Analytics team to define business questions, research needs and plans
Define expansion priorities including geographies, channels and portfolio and ensure Road Map sufficiency to deliver OGSM
Manage P&L levers and Marketing operations by working with regions to monitor and manage pricing, demand planning and Marketing Funds
Create strong Global marketing plans, working with advertising agency and internal media buying agency, for new product launches and flawlessly execute them across regions
Collaborate closely with Product Development team to define portfolio and brand architecture, ensuring new products build the business/ portfolio and win with consumer target
Lead end-to-end brand development: consumer insights; business/product opportunities, packaging design; marcom toolkit development and implementation
Manage business planning and reporting processes (OGSM, Portfolio Planning, FY and Quarterly Planning Cycles)
Maintain productive relationships with Agencies to deliver top notch marcom materials and ensure most effective media campaigns
Degree in Business Administration or Marketing. MBA preferred
Minimum 7+ years experience in Portfolio and Brand management in Consumer Electronics / FMCG
Comprehensive experience in end to end brand development including: consumer insights, concept generation, product and packaging design, integrated marketing campaigns
Proven skills in managing a P&L to deliver strong topline and bottom line growth
Ability to work in a matrix structure, influence decisions and manage fluid variables
Prominent interpersonal skills and leadership style. Proven ability to lead multifunctional / cross-cultural teams

189

Senior Brand Manager Resume Examples & Samples

Drive Seeds of Change agenda via a strategic growth framework that ensures brand consistency and strength. (Brand Compass/Brand Story/Visual Identity/Pack Design/Campaign Idea and Communication Strategy & Pipeline)
Lead Seeds of Change 3-5 year brand strategy development, and support other countries in new item launches for SOC (e.g., UK, Canada) being the originating country
SOC Product and beyond product innovation (3-5 years pipeline)
Lead development of Seed of Change marketing plan that reflects current consumer insights, forecast future trends, and delivers business/financial requirements
Responsible for developing local headroom analysis and choices for Seeds of Change to influence the global 3-5 year growth
Drive cross-functional execution of brand programs to drive penetration and share
Development & tracking of growth levers for their brand/battlefield (i.e. pricing, ranging, next-best-line, etc.)
Responsible for defining category pricing strategy, principles, and indices
Management of the Integrated Agency Team (IAT, which consists of various external agencies including media, advertising, digital, consumer promotions, public relationship, and packaging) planning for Seeds of Change
Develop playbook as necessary to facilitate best practice sharing (e.g., Grant Program)
Responsible for leadership and engagement of external agency partners including feedback for annual agency reviews
Collaborate with Sales account managers on customer calls
Active participant in Demand Forecasting (Step 2) for Seeds of Change
Creates compelling growth strategies and plans (Essential).Ability to experiment to learn, extract and share learnings. Ability to identify headroom for growth opportunities in line with OGSM and create & lead projects to capitalize on growth opportunities
Innovates for Growth via deployment & measurement (Essential):Ability to bring consumer insight and understanding of the penetration barriers to the innovation development process. Understands how to estimate incrementally and the difference between initiatives that grow the tope line versus those that grow value to the company. Tracks performance in the market, ties tracking back to forecasts and business plans and seeks to understand any differences to course correct or enhance program effectiveness
Strategic Deployment (Essential):Develops competitive segment/brand strategies in line with OGSM. Clearly communicates visions and purpose of activities. Has good judgement of ideas and project into the future, ensuring executional excellence
Deep understanding of consumer, customer, market and business requirements
Plans Media that matters (Advanced): Expert in media planning and understanding use of emerging channels. Can write briefs that reflect the brand strategy, uses media mantra to evaluate proposals with minimal supervision. Able to work with other markets and segments to create and share best practice
Lead to grow (Advanced): Ability to create compelling growth strategies using data. Ability to experiment to learn, extract and share learnings. Can coach other team members around the business model for growth
Innovates for Growth – Fuel and roll out success (Advanced)Can translate drivers into relevant measures for the market, can gain alignment and sustain innovation over time, can gain the alignment of cross functional team post launch. Connects with other markets to share learnings and actively seeks learnings from others
Experience presenting to Sr. Management

190

Senior Brand Manager Dairylea Resume Examples & Samples

Act Like an Owner on Dairylea: owning performance, identifying opportunities and course-corrections, and ultimately driving business growth for the brand
Lead the strategic planning process, including Annual brand & commercial plans
Coach, mentor and inspire a team of 2 brand marketers
Lead the Integrated Marketing Process, including local media strategy implementation
Responsible for implementation of NPD growth initiatives in local market
Use Head and Heart thinking to inspire our agency partners to develop insightful and engaging ATL and BTL creative, executed via outstanding activation plans
UK grocery experience essential, as well as extensive commercial experience in all aspects of FMCG marketing mix
Proven strategic ability, leadership, motivation and exceptional communication skills
Commercially well-rounded & financially aware – desire to drive the commercial agenda
Able to build arguments and motivate others to deliver your strategic recommendations to key stakeholders
Ensures that all strategies are financially viable and meet or exceed all measures, incl. top and bottom line growth

191

Senior Brand Manager Zewa SEE Resume Examples & Samples

Develop marketing plan for Zewa brand for Romania, Croatia, Serbia, and Bulgaria in line with global requirements and other relevant marketing strategies and plans
Propose and manage optimal assortment and corresponding pricing
Initiate and coordinate product upgrades and product launches
Develop and coordinate BTL and other marketing activities with other communication activities
Contribute to the Global Brand Development work related to the Zewa brand
Ensure adequate internal and external communication in case of quality issues
Ensure collection of brand related insights and consider them in the definition of the go to market strategy
Lead annual media strategy development and translates into operational media plan
Work in conjunction with sales team and ensures that local pricing reflects strategic pricing guidelines
Plan and manage related budgets
Facilitate cross functional relationship and contribute to best practice sharing, networks and projects
Lead, direct and develop one Junior Brand Manager

192

Senior Brand Manager, Outerwear Resume Examples & Samples

Applies advanced marketing principles to identify and define consumer needs
Develops the marketing plan for the outerwear products of each NBTA brand
Leads the discovery and analytical process of understanding consumer needs. Leads the definition of and development of major products/product lines that solve for those needs
Seeks out and integrates a global perspective to facilitate growth beyond North America
Identifies and partners with marketing to execute consumer programs, including advertising but, importantly, going beyond advertising, that increase consumer loyalty and drive purchase
Applies strong financials skills develop to projects/products with gross margin and allocable operating income that meet/exceed objectives and profitability expectations
Manages budgets including market research, advertising, packaging, and display items
Develops, manages, and implements in conjunction with the Director of Marketing Services, consumer research to define project positioning and strategic marketing direction
Develops, manages, and implements in conjunction with outside resources, packaging, merchandising, advertising, and promotional programs
University or four-year college degree in marketing, brand management or related field. MBA is a plus
Practical knowledge of related functions including sourcing, wholesale sales, merchandising, inventory planning and distribution
Experience in identifying target audiences and devising product campaigns that engage, inform and motivate consumers to purchase
Presentation/speaking skills
Demonstrated collaboration, interpersonal influence, and teamwork skills (maintains effective communication and working relationships)
Results orientation while exhibiting great creativity, energy, and resourcefulness
Experience in outdoor and travel industry a plus
Proven ability to work in a fast paced and evolving environment
Proficiency in all Microsoft programs
Sense of humor and a passion for what you do
Able to travel up to 20% of the year, including international travel to visit factories and mills

193

Senior Brand Manager, Sportswear Resume Examples & Samples

Achieves the sales, financial and marketing objectives for area of responsibility
Develops the marketing plan for the sportswear products of each NBTA brand
Anticipates consumer wants and wishes that are 1 - 3+ years in the future. Initiates and leads critical advanced development work on the consumer and product front
Presents complex marketing and product development information/recommendations to senior management and retail buyers
Represents the voice of the consumer to R&D, Sales, Manufacturing, and Consumer Services
Actively manages professional development
A minimum of 7-10 years of experience in product marketing and management with expanded responsibility
Demonstrated experience building brands and applying current digital, social and experiential marketing best practices
Experience in branding with proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
Ability to manage and lead change
Strong organizational and time management skills and a high level of initiative

194

Senior Brand Manager Vegetables Resume Examples & Samples

Strategy
Bachelors Degree in Business or related field. MBA strongly preferred
Strong professional background with 6+ years brand management and marketing experience (within CPG, preferably Tier 1 Organization)

195

Senior Brand Manager, Innovation Resume Examples & Samples

BS/BA required; MBA in Marketing or related field preferred
Consumer Goods Experience required
6-10 years' experience in innovation and marketing, with the following specialization

196

Senior Brand Manager Resume Examples & Samples

Developing and successfully implementing the Marketing plan for the launch of a blockbuster in Rheumatology
Developing, implementing and measuring tactics aligned to strategies identified in the launch plan and marketing plan
Lead cross-functional team in order to optimize launch activities
Managing and appropriately spending allocated budget
Take lead role in monthly and annual financial processes, working in close collaboration with forecasting team to deliver accurate and timely output
Communicating strategic goals, positioning, messaging and tactical plans to internal customers, field sales force and external agencies
Plan and coordinate SMC and Sales Cycle meetings
Collaborate with RD Humira Brand Managers to optimize total inflammatory disease portfolio performance
Drive Vision and Strategy
Contribute to the brand team as an effective and genuine team player
Prioritize decisions and activities to ensure efficient use of resources and address critical issues impacting the Brand
Prepare and deliver presentations to the different stakeholders. Adapt key messages to audience. Strong communications skills required (written and verbal)
Negotiate for resources
Drive and Manage Projects
Lead a cross-functional team toward a common goal
Strong oral and written communication skills; proficiency in both French and English
Good understanding of the Canadian market access landscape would be an asset
Experience in product launches is a must
Must be able to travel about 30% of the time. Valid passport required

197

Senior Brand Manager Resume Examples & Samples

Developing and successfully implementing the Marketing plan for psoriasis arthritis (PsA)
Developing, implementing and measuring tactics aligned to strategies identified in the Marketing plan
Managing and appropriately spending HUMIRA - Rheumatology
Collaborate with RA and AS Brand Managers to optimize total inflammatory disease portfolio performance

198

Senior Brand Manager Resume Examples & Samples

Develops and manages brand elements such as positioning and their translation into executable marketing tactics
Creates and oversees execution of annual advertising plan to support the annual promotions plan, branding strategy, and most importantly, the RaceTrac Strategic Plan
Provides training and guidance to key RaceTrac stakeholders on application of the brand strategy, voice, and positioning
Manages projects and programs related to the company brand and ensures each align with overall brand goals for the company
Identifies and presents innovative opportunities to Marketing leadership for elevating the RaceTrac brand and taking it to the next level
Serves as a key point of contact for matters relating to the company brand and ensures brand consistency with individual initiatives
Partners with cross-functional internal teams and marketing firms to collect data and assess the effectiveness of various plans and programs
Manages the relationship between RaceTrac and multiple vendors and outside firms, including contract negotiations and program performance metrics
Develops and manages direct report in their branding knowledge

199

Senior Brand Manager Risankizumab Immunology Resume Examples & Samples

Developing and successfully implementing and orchestrate the launch and marketing plan for psoriasis for the new asset risankizumab
Developing, implementing and measuring tactics aligned to strategies identified in the launch and marketing plans
Managing appropriately spending - risankizumab
Advertising and Promotion (A&P) budgets
Analyzing market issues and opportunities and communicate findings to brand team and to senior management
Collaborate with Humira Brand Managers to optimize total dermatology portfolio performance
Drive & Communicate Vision and Strategy
Excel in marketing by translating a very precise positioning into marketing tactics and sales force execution
Comfortable in a matrix structure. Strong collaborator
Bachelor’s degree; Science and/or Commerce/Business Administration preferred
Minimum of five (5) years of marketing experience
Pharma sales experience
Strong oral and written communication skills; Advanced French and English
Proficiency in Powerpoint and Excel
Experience in the therapeutical area would be an asset
Experience of successful product launches is a must

200

Senior Brand Manager Resume Examples & Samples

10+ years of relevant marketing management experience with a major brand or entertainment company, with focus on leading world-class global campaigns;, developing, launching and growing multiple franchises, initiatives and products
Experience leading guiding 360 creative development and media planning at a global level
Exceptional understanding of digital and social marketing
Ability to collaborate and effectively communicate with internal stakeholders and external agencies/partners, especially talent and studio partners
Strong understanding of global marketing principles and customer engagement tactics
Experience creating and leading global lifecycle engagement initiatives beyond the launch of a product
Solid knowledge of the TV and theatrical entertainment landscape and streaming platforms
Exemplary project management skills, with strong ability to juggle multiple priorities and excel in a lean and nimble work environment
Ability to lead and inspire teams, including those who are not direct reports
Experience launching and growing a global TV or film franchise
International experience preferred

201

Senior Brand Manager Resume Examples & Samples

BP&E Drive delivery of business objectives for the brand including net sales, operating profit, gross margin, and market share
Lead development of Brand Operating Plan and Annual Operating Plans (point person for entire AOP process)
Lead development of brand building initiatives for North America; Lead brief development and execution of commercial programs in partnership with IMP and creative agencies
Focus on the critical few objectives that add the most value and channel self and team’s energy to consistently deliver results that meets or exceeds brand goals.Be a trusted partner with cross functional teams by listening for feedback and continually check and adjust plans to deliver the strongest performance
Provide clear direction to broader brand team to ensure brand initiatives are consistent with Annual Operating Plan; Drive prioritization on resources (people, budget, capital) and keep team focused on core objectives
Deliver excellence in execution by managing a rolling 18-month commercial program plan tied to AOP and SBP. Execute clear, simple and frequent communication with the front end to ensure understanding and best in class execution of plans with retail customers
Leverage knowledge of P&L and collaborate with finance and other partners to bring forward real time recommendations that protect net sales and operating profit goals while solving issues facing the business
Identify and lead process improvements at the brand or portfolio level
Lead DPSM and pricing strategy for brand; Partner with sales strategy and channel strategy on development, communication and execution of DPSM in a timely manner
Lead 18 month view of consumption and shipment forecasting for brand; Understand risk and opportunities with current year plan to deliver P&L goals and drive continuous improvement of plans to ensure all financial objectives are met; Lead gap closure efforts if required
Key liaison with channel and sales strategy; maintain constant connection with top 4 customer teams
Drive development of channel specific go-to-market strategies and plans to maximize presence in market (includes category management, shelving and assortment strategies)
Effectively manage Advertising and Consumer Promotion budget
Lead ad hoc reporting and analytics as required by the business

202

Senior Brand Manager Resume Examples & Samples

Driving brand awareness and revenues for current and future launches in the UK Oncology portfolio
Managing and developing external experts and advocates
Oncology therapy area experience would be preferred
Excellent planning and organising skills to prioritise and manage activities for best return
Proven ability to gain market insights, monitor results and create and implement contingency plans if needed

203

Senior Brand Manager Nicotinell GB Resume Examples & Samples

Strong digital activation experience, with experience of running integrated digital campaigns
Previous P&L ownership
Experience of building relationships at all levels within an external organisation
Previous experience of building senior level relationships within complex
Experience and expertise of working in Pharma industry
Full P&L responsibility to deliver performance
Working with the Area Marketing Category Director to help shape and influence the global category team strategies to optimize outcome for GB
Develop 3 year and 1 year plans to deliver brand and equity growth plans appropriate to the brands position
Partner with the Expert Brand manager and cross functional team to influence expert strategy, steward activation and lead the Tender programme and opportunities
Work with the global teams & full cross functional local teams to access, adapt and implement the appropriate assets in market on time and to maximum efficacy including project managing NPD launches and activating communications, with a strong digital focus
To work with sales, finance, supply, comms, shopper and expert individuals to ensure a seamless, end to end brand programme is being implemented
Lead CRC approval of all consumer materials
To ensure fit for purpose execution for GB using research, SSL and judgement to create optimal assets for launch
To systematically review multiple data sources to track category, brand and competitor performances, proactively recommending course correction activities if required
Key point of contact for GB creative and media agencies for your brand
To input and shape the Long Term rolling forecast
To share opportunities and best practice with Ireland as part of the GBI market cluster
Play an important role in delivering our mission
Be an essential part of diverse, global team

204

Senior Brand Manager Resume Examples & Samples

Develop and lead brand marketing projects, working with appropriate sales and marketing departments to develop strategic marketing plans
Work with line of business leaders to identify marketing, product and channel opportunities and develop end user communications plans and tactics
Work with strategic agencies as well as internal creative department to develop multi-channel advertising campaigns spanning print, digital, broadcast, social media and direct mail to target end-users, purchasers and influencers
Manage visual, written and spoken elements of the brand to ensure consistency and brand equity throughout sales and marketing materials and messages
Develop and manage annual brand and project budgets
Manage direct reports and/or brand team which may include channel or category team members
Work with product management and sales to launch new products, fostering awareness, knowledge and adoption across internal and external customers
Work with relevant industry associations and strategic partners to lead category conversations and market growth/expansion
Work with team to develop channel and customer segmentation strategies
Serve as cross-functional team leader and the point person for all activities relating back to the brand
Bachelor’s degree or advanced degree in marketing, communications or equivalent subject matter
Minimum 5 years brand, marketing or channel experience
Highly organized and proven project management skills
Analytical skills and acute attention to detail
Must be adaptable with ability and willingness to efficiently manage multiple priorities and demands that continuously shift in a dynamic and fast paced environment
Travel up to 25%

205

Senior Brand Manager Resume Examples & Samples

Overall: Leadership of designated houseware categories and new solution platforms: Develops 3 year road map of product pipelines and translation to business targets
Project Management: Leads respective project cross functional teams through project conceptions-"fuzzy" front end of innovation process & supports Project Managers through executional phases
Concept Development: Partners with insights, product development, and Food & Trend innovators to identify insights and unmet consumer needs and translates into holistic consumer solutions (products, recipes, tips)
Strategy & Business Case: Leads business strategy and P&L for respective projects, showcasing ability to think strategically, anticipate future trends and brings new ideas and thinking to platform & category strategies
Partners with Field/Sales and Marketing teams to support initiatives in market and ensure success
We are a learning-focused environment—we want you to learn from us and we expect to learn from you and what you are passionate about! We even provide training and development for added brain power
We collaborate every day in a high-tech space with writable walls, open collaboration zones, quiet “I need to contemplate” zones, and fun zones with ping pong, basketball and bags, of course. No boring cubicle farms here!
We are concerned about your physical and financial well-being and offer BC/BS PPO or HMO health plans, dental, disability, matched 401K, life insurance, an on-site fitness center, comfy chairs, on-site cafeteria, and dry cleaning valet service
Most importantly, Pampered Chef has a strong, proven history of bringing fun to cooking, creativity to recipes, and sharing to family and friends around their table

206

Senior Brand Manager Resume Examples & Samples

Works cross-functionally and with the Marketing and Communications team to grow share, build the brand, and achieve objectives
Leads and/or oversees day-to-day management of brand activity including forecasting; budget tracking; consumption analysis; marketing plan development and execution and program tracking. Manages the business against operating plans and budgets
Develops and executes advertising and promotions that support the organization’s objectives
Develops strategy and marketing plans for Network Affiliates and Service Lines
Develops strategy, marketing plans and executes events and sponsorships
Provides coaching, direction, and leadership support to team members in order to enhance brand management knowledge and achieve business results
Collaborates with internal and external strategic business partners to develop joint marketing strategies and plans; oversees implementation and monitors results
Researches consumer markets, monitors market trends and identifies potential areas in which to invest, based upon consumer needs and other opportunities
Applies consumer insights and understanding of marketplace dynamics to develop compelling brand positioning, advertising, network marketing plans and service line specific marketing
Bachelor’s degree in marketing, advertising, communications or related field; Master’s degree preferred
5-8 years of progressive experience in a role supporting marketing, brand management or product management
Demonstrated expertise in brand and marketing-related subjects (advertising, market research, consumer behavior, marketing analytics, etc.)
Successful track record of project leadership in a cross-functional environment requiring effective collaboration with teams, internal stakeholders, agencies, and/or consultants
Budget-management proficiency.Knowledge, Skills and Abilities
High-energy, mission-driven leader with a strong work ethic and high performance expectations
Excellent written, verbal, and presentation communication skills
Passion for storytelling, positioning brands, and building brand equity
Ability to leverage data and analytics to identify trends and challenges, drive insights and decision-making
Highly collaborative nature, ability to work effectively with a wide range of people from different parts of the business
Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities
Willingness to listen and learn, inquisitive
Demonstrated ability to work well under pressure and adapt quickly to changing business priorities

207

Senior Brand Manager Seasonals Resume Examples & Samples

Propose and develop annual strategy & operating plans, in line with the regional/global strategy for the Brands in order to reach or raise the forecasted volume and margins. Identify new strategic direction
Lead/champion the category to be the consumers ‘first choice&#8217
Create seasonals, countlines, pralines strategies for PL/Baltics/CZSK area
Provide strategic input to NCE and CE Chocolate strategy
Compile Financial forecasts, lead volume discussions at major forecasts
Lead seasonals, countlines, pralines marketing team and coordinate cross-functional work within markets structure to deliver excellent marketing programs and develop their potential & deliver business results
Develop Ideas ahead of competition. Drive Brand Category growth through NPD ahead of competition
Initiate and lead strategic communication development
Directs Brands development in Trade strategy identifying category opportunities and evaluating trade spend
Cooperate with CI to create new opportunities across the category
Understanding of financial measures and business planning processes
Must have a minimum 6+ years of successful experience in consumer marketing within FMCG companies
At least 3 years experience in independent brand management of a brand or brands’ category
Minimum 2 years experience in managing people
Fluency / Mother tongue in country local language
Fluent in English - both written and spoken
Strategic agility
Drive for results
Analytical skills / Strategic planning
Business acumen
People management & coaching skills
Political and interpersonal savvy: good influencing & communication skills combined with : strong interpersonal and relationship building skills, to effectively interact with external and internal people
Timely decision making
Potential candidates for the position can be selected between following positions: Brand Manager

208

Senior Brand Manager Malibu Rum Resume Examples & Samples

Solid experience in strategic planning, in the context of brand FMCG brand management
Solid experience in brand management, including proven ability to plan and execute marketing in the USA (including digital / social)
Excellent leadership / management skills, with proven ability to operate autonomously. Must have proven track record of managing agencies efficiently and respectfully to achieve outstanding execution, on-time
Strong financial / business acumen
Project Management Skills
Proficiency in MS-Office – especially PowerPoint, Excel and Word. Ability to produce high-quality and engaging “decks” for internal and external use
Excellent relationship management & influencing skills, based on a solid sense of interpersonal awareness
Excellent aptitude for time management and prioritization
Proficiencies in problem solving and the ability to multitask
Creative / ability to drive creativity
High energy, self-motivated, passion to win, entrepreneurial and fun
Spirits industry experience not required

209

Senior Brand Manager Resume Examples & Samples

Efficiently manage and ensure excellent execution of the 360, traditional, and digital strategies to build strong and distinctive brands
Communicate a consistent, differentiating and relevant message, aligned with each assigned brand’ DNA and business objectives
Assess the assigned brands’/strategies’ business performance based on the established criteria, while making recommendations for improvement
Maintain strong relationships with the Innovation and Commercial Strategy team by providing a marketing orientation, support and expertise, and by drafting marketing plans that will contribute to successful product launches
Oversee the assigned marketing budgets, monitor expenses, and take the necessary corrective measures to stay within the budget’s limits, in cooperation with the Procurement team
Work with the Keurig Canada internal functional teams (e.g. Sales, Finance, Production, Innovation) to ensure a flawless execution
Work closely with the external partners (ad agencies, media, sponsorships, social media, packaging, etc.) to create highly impactful programs consistent the global brand strategy
Monitor/analyze consumer and market trends data to identify issues and opportunities for brand growth
Review and optimize performance of marketing activities
Maintain in-depth knowledge of the competition and the industry to maintain our leadership position in the category
Supervise, train and develop the skills of the Assistant Brand Manager
Bachelor degree in marketing or related field
Minimum seven(7) to ten(10) years of experience in sales and marketing of consumer products
Expert knowledge of marketing and financial management principles
Clear understanding of the retail/customer environment
Knowledge of the Nielsen database, an asset

210

Senior Brand Manager Resume Examples & Samples

Drive Royal Salute’s global digital brand strategy by creating product and brand awareness, affinity and advocacy, through the development of global digital initiatives and platforms
Influence and deliver new levels of creative and strategic thinking, constantly developing the way we connect and engage with our consumers
Act as a key advisor to our markets on how best to adapt the global strategy and activate it at a local level

211

Senior Brand Manager Innovation Commercialization Resume Examples & Samples

To lead brilliant execution of innovation in the field
Working with the Portfolio Director Innovation and Lagers to ensure the organization delivers the commercial step change in innovation, implementation and execution critical to our success
Provide oversight of the full innovation and brand change plan and commercial calendar and ensure the commerciality of the plans and execution detail, discipline and timelines are met
Provide local market expertise and rigor in commercial planning, volume, distribution build and Return on Sales (ROS) modelling on all innovation projects through the gate development process
Champion the commercial innovation scorecard, tracking and reporting innovation performance and management of our interventions
Be an inspirational leader across innovation priorities, bringing discipline, edge and execution rigor in innovation standards and commercial accountability
An effective business partner to CLT, customer marketing and DSM’s in innovation planning and execution
Champion the performance management culture through innovation commercialization and be a role model in living the winning mind-set
Be a disciple for rigorous planning within innovation projects to improve our launch execution and commercial readiness behind all innovation/brand change projects
Work with the Commercial Leadership Team (CLT) and cross functional performance management routines to drive the step change in innovation implementation and execution critical to business success
Build and lead the full innovation and brand change plan and commercial calendar and ensure the commerciality of the plans and execution detail, discipline and timelines are met
Work with the innovation project managers to provide commercial expertise and rigor in planning of volume, distribution build and ROS modelling on all innovation projects through the gate development process
Drive the visibility and performance management of the commercial innovation scorecard, tracking and reporting innovation performance and management of our interventions
Recognize and celebrate great commercial innovation execution where we see it and call out poor execution with remedial action where we fall short
University degree in Marketing or any other related discipline. Postgraduate qualifications an advantage
8 years’ experience either within an FMCG organization within commercial or customer marketing with exposure to or direct experience in innovation project management or commercial implementation
Proven strength in commercial planning and strategy working successfully with Sales teams
Excellence in terms of interpersonal skills and ability to brilliantly manage relationships with internal and external stakeholders

212

Senior Brand Manager Resume Examples & Samples

Developing marketing strategies and plans based on how consumers and shoppers make decisions
Identifying new growth opportunities for the brand
Briefing and working directly with creative agencies to develop consumer communication, based on insight and brand positioning
Executing full commercial plans with significant media, shopper marketing, and trade pressure, leveraging both established best practices and cutting edge approaches
Leading and working with cross-functional teams, including other marketers, food scientists, sales professionals, supply chain professionals, finance professionals, and nutritional professionals
Developing price-pack architectures which maximize our profitable sales across all the channels where our shoppers shop

213

Senior Brand Manager Philadelphia France & Benelux Resume Examples & Samples

You are responsible for leading the Meals category in France and BeNeLux, having full P&L responsibility for a €40MM NR business
You are a key member of the France/Benelux Meals Leadership team and of the North Europe Category team, reporting directly into the Category Director
You drive the business and strategic planning, ensuring the commercial plans are agreed and delivered
You design and implement the country and/or cluster marketing plans, including all elements of the marketing mix (innovation, renovation, communication, activation,….)
You are the key interface between different functions of the France-BeNeLux business and Zurich, and you will lead the monthly Link meetings
You work closely together with all internal stakeholders (sales, CS&L, finance, HR, EU marketing colleagues, CI and Media Manager…) and external partners (agencies,…)
You provide leadership, motivate and develop a team of 2 junior brand managers, of which 1 in remote, and drive marketing excellence and business performance
You are a business minded marketeer with a solid experience in a marketing role (FMCG); cross-functional experience is a plus
You are a people-manager who can develop others (own team and cross-functional) and eager to collaborate in a remote setting
You are commercially well-rounded and financially aware, with strong business acumen
You are an entrepreneur and have strong personal commitment in combination with a result driven mentality
You are fluent in Dutch, English and French

214

Senior Brand Manager Resume Examples & Samples

Responsible for managing brand P&L’s to meet topline and bottom line business objectives
Versed in developing Annual Marketing Plans
Assist in building the financial Annual Operating Plan
Manage and lead external agencies while cultivating a strong sense of partnership
Lead role in all things related to brand strategy and positioning
Collaborate with R&D to develop annual Innovation Growth Plans
Actively collaborate with all internal constituents and notably the Sales organization
Responsible for cultivating consumer and category insights to help drive strategy and tactics
Brand strategy & positioning
Consumer & Category Insights
P&L Management
Trade Strategy
Establishes and coordinates the goals, plans and programs to meet sales and profit goals
Continually analyze and adjust the marketing strategic position to respond to changing market and competitive conditions
Interact with key customers while supporting the Sales organization
Manage, mentor and lead a team of direct reports
5 + years of experience, preferably with consumer packaged goods including both natural and conventional food brands
Experience Managing people preferred
Extremely well organized and detail oriented
Professional verbal and written communication skills are a must
Proficient in the use of MS Office software including PowerPoint and Word

215

Senior Brand Manager Resume Examples & Samples

Bachelor's degree required - MBA preferred
Must have 7-10 years of experience of OTC, nutritional and/or wellness brand management experience
Multi-Level Marketing background preferred
Strong industry vendor relationship and ability to manage new vendors
Strategic thinker with strong analytical and communication skills, excellent presentation skills
Ability to lead with persuasion/influencing for results
Project management skills with experience energizing, providing direction and leading a large cross-functional team
Experience working in a matrix organization
Strong commitment and will to achieve above market results

216

Senior Brand Manager Resume Examples & Samples

· Leading development of FMW brand strategies and commercialization of brand plans, including advertising and promotions
Leading and development of the Kellogg’s Olympics and KNYC Cafe commercial programs on behalf of the MF portfolio of brands
Responsible for sales consumption (Nielsen/ WM Source) weekly/monthly reporting, as well as ongoing proactive analysis
Delivering and management of media (owned & earned) across all channels including TV, Print & Digital; oversee and optimize implementation and execution with cross functional partners
Owner of Marketing budget; ongoing management, expense tracking and reporting
Ability to work in conditions which include multiple priorities, extended work schedules, and specific time constraints

217

Senior Brand Manager Resume Examples & Samples

Understands the external environment (competitive and market) and identifies new sources of opportunity
Interrogates data to identify core business levers
Project management skill for NPD development, launch
Min of 7 years relevant working experience in FMCG Company

218

Senior Brand Manager, Tea & Hydration Resume Examples & Samples

Develop our 'Renew Category Growth' plans for Malaysia in close collaboration with PAC and Commercial leads, then lead a cross-functional team to execute the relevant initiatives
Influences the cross-functional teams to ensure excellence in end-to-end execution with close coordination with K&I, IMC, Commercial, PAC, Technical, Finance, Legal and the Bottlers
Lead Category and Brand innovation initiatives, including developing the region innovations pipeline and driving the commercialization of aligned projects through the cross-functional team
Input to Category Growth Strategy & Innovation Pipeline
Lead Marketing Plan, Calendar and DMI management
Lead implementation of Innovation
Lead excellence in execution through cross-functionally aligned plans
Builds Brand Value
9-12 years of experience in Marketing - including strategic and operational marketing - in FMCG companies

219

Senior Brand Manager Resume Examples & Samples

At least 7years’ experience in classic/FMCG brand management
Experience handling prestige product a plus
Experience of various stages of NPD (qualifying + actual launch)
Experience handling regional teams a plus

220

Senior Brand Manager, Healthy Essentials® Resume Examples & Samples

Lead development of the HEALTHY ESSENTIALS® long-term strategy and operational business plans to maximize value across the US Consumer Group
Lead the U.S. development and implementation of Integrated Marketing Communications
Manage the U.S. Communication and Content build and syndication strategy across need states
Manage the development and deployment of media plans focused on driving high quality registrants for the CRM database, high engagement for the site, and +1 sales at retail
Manage the Retail activation across pure play, omni-channel, and brick and mortar to deliver solutions that deliver joint value to retailers and +1 in the basket
Manage multiple Agency relationships (Creative Agency, Digital Agency, Media Agency, etc.) to deliver against business communication priorities
Influence and connect with key stakeholders across the consumer enterprise to enroll and engage in Healthy Essentials value proposition
Manage HE CRM segmentation, personalization, and program communications
Oversee the analytic framework capabilities across digital platforms
Lead coordination of digital capabilities in coordination with IT and Marketing Acceleration related to improved user experience for Healthy Essentials via CANVAS platform evolution & CRM capabilities
Collaborate with Sales and Shopper teams for flawless development and deployment of retailer solutions based programs, and flawless execution of group events
Plan and direct performance of at least (2) Associate Brand Managers: motivate employees, assist in goal setting, provide development opportunities and performance feedback, address issues and resolve problems
Ensure employees under his/her scope of responsibility are trained in required procedures for the execution of their role and maintain current with training requirements during the year
Promote an environment of employee involvement in the workplace
A BA/BS in Marketing or a related business field is required. MBA is preferred
Marketing experience in Consumer Packaged Goods is highly preferred
Ability to work within and lead a cross functional team is required
Strong digital media background required
This position requires up to 20% domestic travel.1937170524

221

Senior Brand Manager Resume Examples & Samples

Lead cross-functional teams in the development and execution of innovation projects from the ideation stage through launch
Participate in the development of the mid and long-term innovation strategy and prioritization of initiatives to meet the company’s short-term and long-term business objectives
Work with agency/consultancy/internal teams to develop new to the world brand and product concepts grounded in brand, consumer, shopper and retailer insight
Develop strong cross-functional relationships with key partners, including R&D, Operations, SSD, Finance, Legal and Sales

222

Senior Brand Manager Korkunov Resume Examples & Samples

Develop strategies for the brand to achieve target volume & value, market share and contribution objectives
Prepare and gain approval for brand activity plans including product activities, brand communication, promotional programs and expenditures budgets
Sets the overall vision for the brand on a local basis and translates global activities where applicable
Initiate Marketing Research projects in order to identify, understand and monitor consumer needs and wants
Initiate, lead and manage product activities under the assigned brands and in exploring new areas if appropriate
Control brands P&L in the areas of product, packaging, price, advertising and other communications and recommend actions for improvement
Manage all aspects of Kitekat Brand communication including

223

Senior Brand Manager Resume Examples & Samples

Manage packaging, NHW dashboard, services and CSV related to her/his brand
Ensure consumer centricity, applies Innovation levers, contribute and execute Innovation pipeline, maintain vibrancy via relevant renovation for his/her brands
Contribute to development and execute strong, functionally aligned brand plan. Track and monitor the performance, health and strategic alignment. Understand business impact of PFME and TTS investment of her/his brand
At least 5 years of working experience in marketing preferably in FMCG brands
Excellent command of English
Good communication and presentation skills and can work independently
Love pet

224

Interim Senior Brand Manager Resume Examples & Samples

Implementation of the global brand communications strategy, connecting existing and prospective customers, clients, media and industry analysts with the FT mission
Brief all brand, communications and B2C creative work into the design team - managing stakeholder expectations and project managing the creative process
Manage and develop 2 direct reports, a brand media planner and a brand assistant, providing ongoing support and direction
Develop and oversee the workflow and scheduling of all creative development, consulting stakeholders throughout the process and incorporating feedback before meeting approval deadlines and distributing creative assets to the wider business
Help position the FT as a leading, quality source of global journalism, extend its reach and narrative around mobile, social, data, engagement and other areas of opportunity and growth
Managing and distributing all creative to relevant teams across the business and maintaining the FT creative library of brand imagery and campaigns, ensuring all creative is up to date and shared with all relevant teams across the business
Work with the global team to ensure alignment of corporate and brand messaging - maintain clear, consistent and multi-channel communications
Collaborate with audience engagement and B2C marketing on reader focussed activity ensuring our work is complementary and measurable
Responsibility for FT brand guidelines ensuring best practice is adhered to across the group
Work with the marketing copywriter, creative team and external creative agencies to create compelling and impactful straplines and creative for the FT and FT Weekend, securing buy-in from the Board and senior management
Work with brands within the FT group to create and place advertisements on FT.com and in the newspaper
Manage multi-channel brand campaigns that contribute to building reach and customer engagement
Work with the brand media planner to develop contra relationships aligned to business objectives and creative campaigns to build the FT’s brand amongst relevant audiences
Develop a more strategic approach to our contra media, ensuring we are supporting the wider business to provide cost savings to other departments while developing and utilising media partnerships to reach targeted audiences for creative campaigns
Work with agencies and suppliers on a project basis, keeping to deadlines and within budget
Work with the retail brand manager to ensure consistent brand creative and messaging across our retail and B2B channels is planned and executed to the highest standard
Draft materials such as agency briefs, social media copy, video scripts and other collateral briefs that help build the FT brand globally
Provide support to global media partnerships and events team with brand merchandise, imagery and brand assets which bring the brand to life in a complementary and measurable way
Identify new and emerging tools, services and software and develop strategies to leverage and build reputation and further brand communications strategy
Work closely with the FT legal team to manage third party logo usage
At least seven years of professional experience within a creative or media agency, or in house managing brand communications
Proactive approach with proven track record of implementing multichannel brand communications strategies
Excellent written/verbal communication skills and attention to detail - ability to manage multiple stakeholders at all levels
Broad digital literacy and experience with platforms and tools
Interest in developing new approaches to brand communications in an evolving media landscape
Quick and sound judgement
A confident personality – someone who builds strong relationships and thrives on working as part of a team. Ability to quickly establish confidence among senior editorial and commercial staff
Strong organisational skills, an ability to work to tight deadlines and to juggle a number of projects
A highly motivated self-starter with an interest in new media and current affairs
Able to accommodate flexible working hours with occasional weekend, early morning or evening work as required

225

Senior Brand Manager Resume Examples & Samples

Deliver annual operating plan (financial and KPIs) for the Pedigree® Dry business, as agreed upon by business, including volume, share/consumption, penetration and earnings
Deploy brand compass and distinctive assets through all brand activities including consumer campaign, channel/shopper communication, brand look and feel direction, packaging/displays, activities and innovation
Translate brand compass and key consumer insights in advertising and copy; Lead all aspects of the advertising and media agency's efforts for the Pedigree® brand including advertising, production, research, media, and strategic development
Develop the annual and 3-year brand plans including strategic framework, innovation guardrails, financial shape and tactical plans; responsible for brand reviews/performance analysis
Lead development of the 3 year pipeline of growth activities to support business objectives for the brand
Lead cross-functional teams to ensure delivery of brand initiatives including key P&L work streams
Coach and develop the Pedigree® marketing team (primary focus) as well as the broader Marketing community (secondary) as it ties back to role expectations within Marketing Capability Framework
Where appropriate, represent the US market on global brand board; build network of markets to lead/deploy best practices; consistently seek new opportunities to leverage scale of Pedigree regionally and globally
Portfolio Breadth & Scale
In-store Presence
Managing the Creative Process
Media Planning
Track record of delivering winning marketing communications on large businesses

226

Senior Brand Manager Resume Examples & Samples

5+ years of FMCG marketing / trade marketing experience, as well as extensive commercial experience in all aspects of FMCG marketing mix
Tackle a problem with an innovative mind; to consider alternatives when faced with a consumer or business challenge
Passionate about driving sales performance; can take commercial data and translate it into insight and actions
Strong people management experience and a passion for developing people

227

Senior Brand Manager, Nutanix Resume Examples & Samples

Be the subject matter expert in a partner's product line and associated programs such as Bid Desk programs, VIR, COOP and Category Penetration
Analyze complex industry information to identify opportunities and develop strategies to increase sales
Develop marketing plans for partner in conjunction with Partner
Development and Product Managers that outline target customer segments, products, promotions, pricing, positioning and complete launch plans
Educate pre-sales and Product Specialists on new product introductions, transitions, competitive advantages, and opportunities to identify sales within their customer base
Lead the Product specialists in creation and review of content for respective manufacturer ads
Bachelor’s degree + 4 years sales/marketing experience, OR
4 years CDW PPM experience + 4 years experience in sales/marketing
Bachelor’s degree with a concentration in Marketing

228

Senior Brand Manager Resume Examples & Samples

Leverage all existing research & commission new research ( if required and with prior validation from HQ) to generate insights to have a deeper understanding of the consumer, and support/inform the business strategy
In conjunction with the Head of Marketing work on the identification and understanding core target audience
Establish how best to engage target and support the development of any localised message required to attract them
Facilitate the development of the annual Marketing Activity Calendar and any updates to it
Develop the media strategy in conjunction with the Head of Marketing. Implement the media plan – production, timelines, budget ‘Brand guardian for the UK & ROI market ensuring all communications and visual identity across all touch points within HQ brand guidelines
Coordinate the translation of all Brand literature and provide support to club communications as required
Manage the 360 campaign process for all key activities including Pre/Post evaluation to ensure successes and improvements are understood and built into future activities
Attract, retain and develop the Brand Marketing Team through on going coaching regular 121s
Ensure career development and input into succession plans

229

Senior Brand Manager, Digital Resume Examples & Samples

Step change Chivas Regal’s routes to consumers via direct connections at scale
Lead the development and execution of a global CRM strategy and activation for Chivas Regal
Work with brand teams and market companies to maximise all campaigns and touchpoints to grow and maintain direct connections with consumers
Optimise existing digital platforms to deliver a best-in-class experience at each stage of the consumer journey, and seek out new platforms to engage directly with Chivas Regal’s strategic target
Inspire stakeholders with the power of digital data and show how it delivers a deeper consumer understanding to achieve more effective communications and content, whilst also driving media efficiencies
Use analytics tools to identify both influencers and advocates of the brand engaging with them to drive positive word of mouth for the brand
Act as a digital expert within the brand marketing team

230

Senior Brand Manager Resume Examples & Samples

Lead the development of marketing strategy and communications plans for new global Hotels.com offering, with goal to launch late 2017/early 2018
Collaborate with our creative and media agencies, as well as internal regional brand teams
Manage the brand budget
Coordinate and partner with all marketing channels including but not limited to PR, Social, CRM, Loyalty, Acquisition and Brand/Advertising
Lead and execute market level testing & optimization plans

231

Senior Brand Manager Meals Resume Examples & Samples

Proficient in written and spoken English
Not less than 8 to 10 years’ experience in brand management in a leading multinational consumer packaged Goods Company
Experience in food and beverage marketing would be an advantage
Excellent people and communications skills
Effective negotiator

232

Senior Brand Manager, Oikos Resume Examples & Samples

Full brand, budget, and P&L ownership on a high-growth business
Lead development and execution of annual brand plans to meet sales and profit goals
Spearhead innovation development and launch, encompassing product, packaging, and ATL communications development
Lead agencies on strategy and creative development for TV advertising, consumer promotion, PR, digital efforts, etc
Lead cross-functional teams (internal and with external agency partners) in the development and execution of brand strategic plans
Manage and provide training and development of 1+ direct reports including business analysis, project management, and cross functional team leadership
Build strong and lasting relationships with cross-functional partners, including Sales, Finance, and Operations
6+ years of consumer goods brand marketing experience at a CPG company with +$1B in U.S. revenue
Bachelor's degree required and MBA preferred
Strategic influencing abilities & proven leadership capability
Advertising development and new Product innovation experience
Able to manage complexity and multiple priorities simultaneously
Management / people development experience
Strong digital marketing experience
Experience managing P&L
Experience developing/assessing Media plans
Experience managing large scale engagement platforms (ex: Music, Professional Sports Leagues)
Experience having a “customer/sales 1st” mindset
A successful career progression, with a history of increasing levels of responsibility
Experience in a global matrixed organization is a plus

233

Global Senior Brand Manager Resume Examples & Samples

You want to have full accountability and autonomy as part of the Global Category team to contribute to the delivery of global and area innovation projects
Good financial understanding and analytical skills
Proficiency in Microsoft Office applications (Word, Excel and PowerPoint) and good presentation skills

234

Senior Brand Manager Resume Examples & Samples

Minimum of seven (7) years of Brand experience; some customer facing/sales experience a plus
Consumer Packaged Goods experience required, ideally in Tier 1 food manufacturing; some International business experience a plus
Strong strategic and analytic capabilities. Comfortable utilizing data to support business decisions
Strong communication and interpersonal skills to function effectively as a leader and in a team environment
Successful experience in developing and executing marketing and in-store strategies and programs, brief writing, and managing P&L’s
People management and coaching experience (with direct reports and cross functional partners)
Willingness to travel internationally

235

Senior Brand Manager Resume Examples & Samples

Assists Brand Marketing Director in the development of strategies to drive long-term P&L improvement. Manages P&L to deliver annual plan
Leads execution of brand plan across assigned product portfolio
Supports Brand Marketing Director in creation of annual and strategic brand plans
Leads development of 6P strategies within annual brand plan (product, place, price, promotion, people, process)
Leads management of brand research projects. Ensures sensory standards are achieved across the portfolio
Responsible to develop innovation pipeline for 1-3-5 year plans and all concept validation
Leads all initiatives in collaboration with sales to execute brand plans with targeted customers. Customer-facing and provides Marketing support in strategic customer calls
Supports cross-functional Product Core Team
Bachelors degree required, preferably in Marketing or Sales. MBA preferred
5-7 years of Marketing experience required or combination of MBA and experience
Possesses critical thinking and decision making skills. Problem solving skills, functional and technical skills, written and verbal communication skills, relationship management and interpersonal skills, analytical skills, insight generation. Strong attention to detail and excellent organizational skills
Ability to effectively develop and lead high performing teams. Ability to delegate and get things done through others. Ability to create and effectively communicate vision and purpose. Ability to lead, influence and manage change. Ability to develop and execute business strategies. Ability to effectively mine syndicated data. Ability to effectively lead a cross-functional
Team and drive results. Ability to build relationships. Ability to communicate effectively at all levels in the organization

236

Senior Brand Manager Resume Examples & Samples

Degree level qualification minimum, ideally in a scientific or technical discipline
Preferably studying for, or completed, additional relevant higher level qualifications such as marketing diploma or MBA
Substantial experience in FMCG marketing

237

HO Senior Brand Manager Resume Examples & Samples

Chooses target consumers by using attractiveness and ability to win, develops consumer insight, understands target consumer perceived values of brands and leads on consumer studies to unlock consumer gaps
Defines brand vision, strategies and plans to bring the brand essence to life
Understands shopping behaviors and motivations of target consumers, helps design shopping experiences that delight consumers / shoppers. Develops brand portfolio strategy, contributes to pricing and promotional strategy, proposes brand portfolio for key channels and key customers
Develop and successfully execute Bigger, Bolder and Better innovation & renovation for her/his brands
Manages the development and execution of strong functionally aligned brand and plans, responsible for the performance, health and strategic alignment. Understands business impact and prioritizes product fixed marketing expenditure and total trade spend investment of her/his brands
Responsible for the development of ultimate brief and Big Ideas, engagement strategies and the creation of attractive and rewarding brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader

238

Area Senior Brand Manager Resume Examples & Samples

University degree from reputable universities in Marketing or any degree with sales and/or marketing experience
At least 5-10 years experience in FMCG marketing, 1-2 years experience at a management level
Excellent written and verbal communications skills in English
Ability to think strategically and have a strong commercial acumen
High level of resilience and flexible thinking
High degree of judgment and analysis
Leadership capability
Familiarity with Financial Planning & P&L approach
Details
Accountable for accelerated share, sales and profit growth for assigned brand portfolio over 3-1 plan in the Area
Develop growth strategy of the Middle East and Africa CH business for assigned brands though adaptation and adoption of global category and brand strategies
Partner with Category & LOC teams to deliver winning marketing and innovation plans for Middle East and Africa based on actionable commercial, competitor and consumer insights to drive Middle East and Africa brand share and equity ahead of competition
Accountable for brand(s) performance tracking for assigned brand(s) across Middle East and Africa and recommend remedial action
Recommend and help develop vision boards for the area to be rolled out in the LOCs. Strive to meet innovation ratio targets
Partner with LOC Market Activation managers and other functional stakeholders (e.g., Finance, Regulatory and GMS) to ensure co-delivery of Winning Formula and commercial goals
Identify investment priorities with appropriate mix between advertising and in-store efforts in collaboration with sales channel and category management
Develop winning creative briefs and lead co-creation with agency partners to adapt global creative executions by exception addressing validated local insights and improving ROI
Guide development winning Market Activation Plans (MAPs) in the context of the trade and competitor environment in partnership with LOCs. Drive consistency with Category Brand Growth Plans and across Middle East and Africa
Drive consistent execution of global brand identity, brand heart, messaging and visual brand language
Support talent development across Middle East and Africa
Model GSK values & behaviors and compliance with all GSK codes of practice
Responsible for tracking brand equities and recommending remedial action
Drive innovation planning, sequencing, implementation planning, tracking and learning
Measure success of global initiatives and provide timely and quality feedback to Category teams

239

Senior Brand Manager, Stride Base Resume Examples & Samples

Min Bachelor degree with at least 8 years of Marketing experience especially in managing category. Having experience in managing multiple brands will be essential. Prefer to have FMCG background
Have experience in managing and leading a category and developing the mixes of the category from price, product, proposition, promotions and distribution strategy. With strong capability in executing the marketing plan with collaboration with cross functions. Has very strong leadership in leading the company agenda to drive the growth as well as leading and influencing cross functions team to achieve the company’s objectives. Experience in developing strategy as well as implementing the plan. Experience in innovation management will be an added advantage
Professional Marketing knowledge especially in category management

240

Senior Brand Manager Resume Examples & Samples

Mentor and guide a team of brand managers to achieve the team’s target
Be responsible for the end-to-end management and achievement of financial results and market share targets for your brand – acting as a ‘General Manager’ for the brand
Develop and execute consumer marketing plans and partner with Trade marketing Manager to execute channel / 4Ps strategy for your brand
Own S&OP process for your brand, including tracking of business performance, outlook for next 12 months and gap filling initiatives
Develop, execute and amplify plans in-line with RB’s strategic goals – ensuring market excellence

241

Senior Brand Manager Mucinex Resume Examples & Samples

Responsible for the delivery of net revenue along with ambitious market share growth targets for our category leading Mucinex portfolio
Utilizing a deep knowledge of the retail and customer landscape, the successful candidate will help to shape and build annual marketing plans focused on winning in the largest OTC category (Upper Respiratory)
Generates and proposes business development initiatives (BDIs) based on consumer, shopper and market understanding to drive new areas of growth for the brand year on year
Inspires and engages the team (including sales, trade, supply and finance) to execute commercial plans with excellence and overdrive initiatives to win in market
Partners with the trade marketing team to win in-store and at-shelf including the execution of a season winning display program and promotional strategy
Supports the sales team in engaging and partnering with customers and develops compelling customer and category stories to ensure strong execution down to store level
Collaborates with regional and global team to ensure best in class launches for NPD pipeline

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Senior Brand Manager Resume Examples & Samples

Support the Head of Brands in the development of a BNLX End-market Brand portfolio strategy by providing a long-term view of Brand opportunities and threats within the BNLX End-market
Is accountable for Individual BNLX Brand strategy & programme definition & Annual Operational Brand Plan
Ensure the development and implementation of mid/long-term BNLX Brand plans to maximize volume, profit and share performance
Ensure the local adaptation of Regional/Global brand toolkits
Ensure the implementation and evaluation of brand activities in BNLX end-market, ensuring that profit objectives are met or exceeded
Ensure generating recommendations on pricing of own brand(s) and on resource allocation within own brand(s)
Provides effective input into monthly cycle planning meeting (CPM) and into monthly operational and strategic demand/forecasting review meeting (DR)
Define Brand implementation issues and recommended responses
Define potential operational changes to BNLX end-market brand activities, cycle grid and review brand budget variances
Ensure Agency evaluation as per given timelines
Conduct annual review of Brand performance in the BNLX End-market and identify key learnings
Define BNLX End-market Top line CoPlan cycle grid, including local brand activitie
Propose Brand implementation budgets in BNLX End-market in line with set guidelines as part of Budget Review process
University Degree or similar gained from experience
7+ years of Experience in Marketing with solid Brand Marketing exposure in global FMCG. Trade marketing experience is a plus
Brand activity development and implementation
Strong strategic leadership (portfolio and brand strategy)
Consumer-centric
Able to cope with complexity and high workload, focus on the right priority
Can do attitude to make things happen in time and in full
Proven ability in People Leadership: Motivating, coaching and developing people
Ability to lead and manage cross-functional team and project
Effective communication and presentation (Sr. stakeholders and Sales Team)
Fluent in English (verbal and written). Knowledge of Dutch and French is a plus
Volumes
Market share
Brand financials

243

Senior Brand Manager Resume Examples & Samples

Drive demand centered insights and jobs theory for brand(s)
Develop, align and lead growth strategy initiatives
Develop and manage Brand equity (language, vision, strategy)
Lead insight led attribute renovation
Lead strategic planning process and support and support Annual Operating Plan
Ensure Brand initiatives are consistent with agreed upon goals, priorities, strategies, and brand equities
Anticipate future business needs and proactively gain alignment with cross functional partners
Coaching and developing ABMs, BMs, and cross functional partners to retain & develop talent
MBA with 3-5 years (Brand), 5-7 years (Senior Brand) of progressive brand experience
Proven ability to deliver initiatives that have been realized and contributed significant gains in the capture of market share, revenue and volume growth, and operational efficiencies
Has successfully worked in matrix environments or Center of Excellence business models and can demonstrate aptitude for building productive, cross-functional teams that drive to specific medium- and long-range goals

244

Senior Brand Manager Resume Examples & Samples

Develop and execute integrated consumer and retail programs
Develop go-to-market product strategy
Create, execute and manage a fully integrated marketing plan including consumer communications strategy, comprehensive media plan and consumer promotions
Develop brand financial strategy including pricing, ship plan and budget management across all categories
Analyze and track POS performance and utilize data to drive decision making

245

Senior Brand Manager, Nutanixat CDW Careers Resume Examples & Samples

Develop and articulate competitive positioning and differentiation of brands
Understand and communicate partner organizational structure with key decision makers and foster strong executive relationships
Represent and evangelize the assigned brand in meetings and speak to brand performance, category performance, program/promotion results, and current initiatives
Provide comprehensive reporting and analysis, both internally and externally, on brand performance, category performance, industry trends, and market share
Host Quarterly Business Reviews (QBRs) to review partner performance and discuss/lead joint initiatives
8 years experience in sales/marketing, OR
Demonstrated financial and business acumen
Previous experience in the technology industry
Prior experience in Supply Chain, Pricing, Merchandising or Program Management

246

Senior Brand Manager, Hydration Resume Examples & Samples

There’s no i in team, but a “me” in awesome: work with cross functional team of brand, sports programming, entertainment programming, operations and creative to support development and execution of national and local retail programs
Ear to the ground: keep abreast of consumer and industry insights to develop more powerful consumer communications, brand programming and product evolutions
Read the tea leaves, don’t just report the weather: analyze market trends, syndicated data and consumer research to track performance of the brand , inform sales and marketing team decisions, and be able to interpret and drive results based on insights that make you go hmmmmm
Strategy: support the development and implementation of brand strategic vision, goals and plans to build the Hydration brand
Sell ice to an eskimo: interact with divisions/customers in order to influence their programming, plan-o-grams, and merchandising during annual business planning process to ensure system is aligned, inspired, and informed
Provide team members with leadership, direction, and coaching to achieve work objectives and improve performance and skills
Name dropper: serve as the brand lead when managing some of our key sports, music, and entertainment properties and partners. work with lifestyle marketing teams to engage with key partners and bring the brand to life through programming, social /media initiatives, and communications
Creative concept evaluation: ability to assess creative concepts and executions based on creativity, strategic alignment and consumer impact
Delivering relevant local consumer strategies: making consumers and their needs the primary focus of the business; developing, evaluating and selecting consumer-based actions that maximize long-term, profitable volume
Marketing research application: ability to leverage research results into actionable marketing and business building initiatives
Property/program identification: ability to identify meaningful and relevant programs/properties that will have the most impact on specific target audiences

247

Senior Brand Manager Resume Examples & Samples

Working closely with media planning agencies on professional connections planning
Designing an annual calendar of coordinated communication across multiple channels
Working directly with creative agencies to develop and deploy assets
Collaborating effectively across diverse cross-functional teams
Being the marketing team’s key point of contact with Professional Affairs
Overseeing the annual calendar of professional education initiatives
Employing design thinking principles to test and optimize digital ecosystem improvements
Implementing agile sprint processes to develop and launch new website functionalities
Reporting progress and results to senior management and all relevant stakeholders
Troubleshooting ongoing issues, working collaboratively with cross-functional partners to develop and implement solutions to any technical challenges
Managing direct report(s), including but not limited to recruiting, writing and implementing robust development plans, coaching and managing employee performance throughout the year
A minimum of eight years of business experience is required
A minimum of six years of progressive marketing leadership experience, with a strong track record of business results and organizational leadership is preferred
Strong track record of marketing communications success, with exceptional communication skills and a demonstrated capability of simplifying the complex is require
Strong creative and conceptual thinking ability to set a vision, identify new opportunities, develop new ways of working, pinpoint solutions to complex problems and overcome obstacles is required
Proven leadership ability to motivate and manage cross-functional teams across a matrix organization is preferred
Advanced analytical skills with ability to mine data for understanding and insight is preferred
Ability to set a vision, develop robust action plans, overcome obstacles and find solutions to problems in a fast-paced, dynamic environment is preferred
Proven ability to work under pressure, prioritize work and consistently achieve positive results is preferred
Professional marketing experience, preferably in a medical device business, is strongly preferred
Digital communications experience is strongly preferred, with a comprehensive understanding and passion for using the right message in the right digital channels
Project management experience is strongly preferred2403170530

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Senior Brand Manager Resume Examples & Samples

Leading and managing MSD’s diabetes portfolio at the different stages of the life cycle within the franchise
Assisting with the development of marketing objectives, strategies, advertising and promotional programs that build the intrinsic value of MSD brand
Driving analyses and strategic planning to optimize the brand
Achieving sales targets and effectively managing the promotional budget
Monitoring sales performance and preparing sales forecasts
Effectively partnering with cross functional teams to ensure that objectives are aligned for the achievement of business goals

249

Senior Brand Manager Resume Examples & Samples

Bachelor’s degree required. MBA a plus
Minimum 7 years Brand Management experience with a top consumer packaged goods company
Strong business acumen with successful record of P&L management/ownership
Ability to multi-task, juggling multiple projects and tasks simultaneously
Excellent verbal and written communication skills; strong presentation skills
Proficient in MS Office Suite (Outlook, Word, Excel, and PowerPoint)

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