Senior Manager Brand Resume Samples

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N Swaniawski

Norris

Swaniawski

3389 Jerod Ferry

Houston

+1 (555) 655 4025

3389 Jerod Ferry

Houston

Phone

p +1 (555) 655 4025

Experience Experience

New York, NY

Senior Manager Brand Campaign

New York, NY

Hettinger and Sons

New York, NY

Senior Manager Brand Campaign

Manage & Compile excellent documentation of all administrative paperwork prior and after Sponsorship, Merchandising & Branding Activities
Manage & compile excellent documentation of all administrative paperwork
Monitor and review vendor performance, ensure alignment with market value for services rendered
Monitor sponsor/vendor performance; ensure alignment with market value for services render
Identify which media platforms would best advertise Manulife Brand; work closely with advertising agencies or media planning and buying agencies
Project Management of Product Campaign across distribution channels
Manage sponsor/vendor budget & contracts

Philadelphia, PA

Senior Manager, Brand Engagement

Philadelphia, PA

Huel, Keebler and Moore

Philadelphia, PA

Senior Manager, Brand Engagement

Provide content expertise and development for brand product courses, workshops, presentations and corporate events
Develop and maintain network-facing support materials on brand tools and systems to be leverage by the Operations team
Manage Award Program including marketing and delivery of awards
Manage design, delivery, evaluation and enhancements of brand tools, products and initiatives
Support Sales, Internal Help Desk and Operations Team Members with live and online training and demos for prospects, transitioning brokers and existing brokgerages
Manage Awards Program including enhancements, process, vendor relations, budgets, ordering, marketing, communications and event integration
Manage the New Agent Welcome Folder

present

San Francisco, CA

Senior Manager, Brand Management / Protection

San Francisco, CA

Olson-Tremblay

present

San Francisco, CA

Senior Manager, Brand Management / Protection

present

Work closely communicate with the account management team and client support team to ensure a coordinated and effective sales effort
Research accounts and develop, communicate and execute an aggressive regional sales plan
Sell and increase the revenue of Brand Management and Brand Protection products and services by supporting account managers and high touch sales activities
Involved in budgeting activities, development of 3rd party partnerships, etc
Responsible for developing talent within the team
Partner with sales / marketing to develop marketing strategy and product launch activities
May support commercial facing teams in client engagement and retention activities

Education Education

Bachelor’s Degree in Science

Colorado State University

Bachelor’s Degree in Science

Skills Skills

Strong relationship management, planning, negotiation, communication and analytical skills
Experience concepting and executing national, integrated consumer promotions supported with above the line and below the line media. Proven success negotiating and selling cross-promotional partnerships
Excellent communication and organization skills with a customer/client service orientated approach. Ability to interact professionally with internal and external stakeholders at all levels. Proven success building productive, long-term relationships
Strategic and analytic thinker with the ability to fully understand the range of PlayStation products, strategically evaluate outside brand products and identify marketing synergies. Well versed in promotion strategies and tactics
Comprehensive understanding of consumer interaction with technology, and new media distribution systems. Ability to fully understand the range of PlayStation products and services, strategically analyze brand product positions, and identify a marketing synergy
Proficient at Microsoft Office (PowerPoint, Word, Excel), Outlook and Internet applications. Experience in Photoshop/Illustrator
Clear and concise written skills. Strong presentation and sales skills. Ability to concept, write and develop persuasive, organized presentations quickly
Diverse skill set that includes the ability to conceptualize, quantify, communicate and implement strategic marketing /media partnerships
Solution-orientated approach to problem solving; ability to pivot conversations and recommend creative solutions
6-8 years of work experience in a marketing capacity

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15 Senior Manager Brand resume templates

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Eu Senior Manager, Brand Partnerships Resume Examples & Samples

Significantly increase revenue from the display asset base across POPSUGAR and SHOPSTYLE EU properties by driving new advertiser acquisition and expanding current advertiser activities
Foster relationships with display budget holders at key retail partners, media agencies and third party advertisers
Develop pitches and any supporting materials through proactive communication of new or improved product offerings, customer targeting and in response to RFPs
Communicate all aspects of campaign components to relevant stakeholders and act as the day-to-day point of contact
Work with EU Digital Designer to develop creative that meets partner needs and aligns to POPSUGAR and ShopStyle brand guidelines
Plan and execute campaigns using DFP, SalesForce and Operative
Work with New York Ad Operations team to traffic campaigns, and be responsible for hiring an EU-based trafficker within 3mos of joining
Analyse and track data for campaign effectiveness, communicate deliverables/progress to advertiser and provide optimisation recommendations
Work with the New York and San Francisco Ad Sales and Operations teams to improve product offering, campaign delivery and sales technique
Manage our programmatic marketplace with multiple partners, including AdX and OpenX, to set floor prices and black/white lists, monitor performance and maximise through-put
4-5 years sales experience selling online advertising including display, preferably at an advertising agency or digital media company/publisher
Proven track record in achieving sales targets and managing opportunities from prospect to signing and from planning to execution
Experience creating complex, targeted and customized advertising proposals for large clients
Strong relationships with leading advertising agencies and brands
Passion for the POPSUGAR network sites and its demographic
Detail-oriented and highly organized with proven communication skills (both written and verbal)
A self-motivator able to work independently and flexibly in a remote office and to multi-task in a fast-paced environment
Able to work with international teams across Europe and the US to deliver responsibilities
Proficiency in Microsoft Office and media operational platforms

Senior Manager, Brand & Channel Discovery Resume Examples & Samples

Provide research expertise to the Brand & Activation teams
Collaborate with rest of team on WHERE initiatives
Analyze and apply data from various research software systems
Present researching findings in client meetings
Evaluate media vendors and research providers
Discuss the general media landscape and marketplace with Brand teams
Communicate digital expertise to Horizon stakeholders
Create and maintain dynamic presentations about trends in the media landscape
Train and manage junior level staff
Apply research insights to specific brands
Write papers about media trends

Senior Manager Brand Fp&a-bu Originals & Neo Resume Examples & Samples

Lead medium to large sized projects, implement findings and ensure sustainability of achievements
Create new and improved working methods that significantly contribute to the overall department or Business Unit success
Facilitate Integrated Business Planning (IBP) for the respective category, providing analysis and ensuring input and alignment
Lead seasonal range planning process with detailed analysis as required to optimize brand and financial impact
Analyze BU financials on a regular basis, highlighting risks, opportunities, and focus needs, and deriving recommended action steps
Consult the respective BU with ad hoc analysis and scenario planning
Significantly contribute to the further development of horizontal brand topics such as range planning, category P&L’s, MWB management, and SBP
Develop and implement communication packages to present derived results, recommendations, and solutions
Responsible for BU Running / Outdoor
Ability to think and act strategically, developing creative and innovative solutions within an entrepreneurial environment
Excellent communication skills: written, oral, and presentation
Ability to influence through strong relationships across functions and throughout the business
Ability and attitude to persuade and challenge team members and business partners
Excellent analytical skills, managing large data quantities from multiple sources
University degree in business administration or finance, MBA preferred
5-8 years professional experience in a related field
Experience in Marketing or brand-driven environment preferred

Senior Manager Brand Experience Resume Examples & Samples

Develop creative seed ideas for experiences based on marketing strategy, messaging and program objectives and be an active force in brainstorming strategy, innovative ideas for potential partnerships, and various experiential initiatives
Function as a thought leader that generates useful, usable ideas across all existing and emerging experiential platforms including: product launches, press events, social campaigns, PR stunts, online videos, and a wide variety of brand touch-points
Write conceptual content and drives presentation development for projects assigned by Vice President – Special Events
Collaborate with creative, content and production teams to deliver the highest quality experiences
Research and evaluate the consumer marketing space to build concept plans and leverage experiential opportunities
Lead project integration amongst the various marketing, advertising and PR departments to ensure strategic, as well as consistent brand alignment globally
Evaluate competitive landscape to monitor strengths, weaknesses, and opportunities
Foster and maintain strong relationships interdepartmentally to ensure smooth execution of each event component
Continually keeps their finger on the pulse of what’s happening (both in New York City and nationally), including new venues, potential event collaborations of relevance, and potential entertainment, and presents these opportunities in a weekly team status meeting
Translates global marketing and branding goals into local marketing and PR strategies to promote the brand
College degree and 7+ years of experience in Luxury and/or lifestyle marketing and branding experience, ideally with a mix of agency and corporate in-house experience. Categories considered: fashion, hospitality, consumer tech, retail, beauty, design, etc
Possess deep understanding and knowledge of brand and full range of all products to convey Calvin Klein heritage and values
Agile in maneuvering across a large and complex organization with the entrepreneurial spirit and mindset to make things happen
Able to think at a high strategic level, anticipating future customer needs and wants
Able to adapt to the team culture and is passionate about becoming part of it
Strong knowledge of modern tools and technology that supports the function
Must be able to conceptualize projects from beginning to end with an ability to adhere to timelines and meet scheduled deadlines
Ability to project an approachable and professional image in personal appearance, manner, and demeanor
Strong knowledge of social media platforms such as Facebook, Twitter, Pinterest and other popular or emerging sites and how to leverage them to support the marketing and branding functions
Must have industry related experience in Fashion or Events
Must have strong brand appropriate aesthetic and excellent organizational, interpersonal and communication skills
Excellent computer skills including proficiency in Word, Excel, PowerPoint; Fashion GPS preferred, but not required
Excellent writing, research and analytical skills
Excellent time management skills, ability to multi-task and be proactive
Motivated, self-starter with an entrepreneurial spirit and a willingness to learn
Must be resourceful

Senior Manager Brand Communciations Resume Examples & Samples

Strategy & Planning - Lead strategic communications planning around Hype focused Originals products in close collaboration with the SD Brand Communication and the BU Director
Budget Management – Own the Hype budget process and deployment, including allocation to key brand & product stories, splits between production, creative and implementation while ensuring all aspects are within planned budget
Global / Local Alignment - Act as brand lead with global Hype team to localize stories for the US consumer and align calendars & activation focus to ensure maximum impact and minimum overlap
Calendar- Develop and own seasonal Hype calendar to inform the larger omni-channel plans
Toolkit Creation & Activation - Lead in the development of strategic plan, calendar, and tool kits to inform own retail, ecomm and Key Account planning and execution. In close collaboration with the Events manager, create Brand activation moments that deliver a unique consumer experience bringing the Hype story to life
Agency Management- Responsible for the daily management of internal and external resources (agencies) in campaign briefings and execution
Relationship & Collaboration - Maintain a deep operational relationship with MFCs, BUs and channel heads to ensure full coordination of brand activities and compliance with brand activation calendar
Expert knowledge of the style / fashion / streetwear / lifestyle event marketing industry, trends, and strategies
Intimate knowledge of the latest trends, likes / dislikes, influencers and key retailers relevant in target consumer’s daily lives
Experience in writing detailed & informative briefs and managing feedback loops through to approval & execution
Proficiency in MS Office applications (Outlook, Excel, PowerPoint, Word)
Ability to make effective and persuasive speeches and presentations that inform and inspire
Strong communicator that is clear, concise and tailored to various audiences both written and oral
Ability to work independently under little guidance on several projects simultaneously
Ability to cope with change, make decision and act comfortably with uncertainty
Experience in managing teams – within both direct and informal matrix environment
Proven track record in leading strategic leadership in the lifestyle / streetwear / fashion scene
5 years+ experience managing communications in a leading sports/and or fashion brand environment
Degree educated preferably in a Marketing discipline

Senior Manager Brand Fp&a-western Europe Resume Examples & Samples

Manage long-term Marketing Planning and seasonal planning process (Net Sales, Margin, Volume, using IBP)
Steer the seasonal planning process for Western Europe
Analyze, design and execute pricing strategies to maximize profitability and optimal product mix
Set up standard margin forecast including simulation of orderbook margin
Forecast & manage CoS variances
Develop business analysis & business plan thinking for the MSD Organisation
Analyze proposed business opportunities, projects and other pending decisions for Brand and Marketing activation to determine impact on company’s financial results and to identify ways to improve the economics for the company; prepare post mortems on outcomes
Ability to coach, guide, manage and develop the multinational team
Comprehensive understanding of brand structure and processes
Strong result orientation
Advanced MS-Office knowledge, advanced SAP (CO, BI) knowledge
Geographical mobility: travel within Western Europe on an ad hoc basis
University degree in business administration with a focus on Finance/Controlling
Functional: 5-7 years’ professional experience
Broad and deep knowledge of marketing- or brand-driven environment
Leadership: 1-2 years’ leadership of experts
Exposure: analytical skills, figures

Senior Manager Brand Resume Examples & Samples

Develop, Align and Lead growth strategy initiatives
Lead strategic plan and AOP for Brand
Consumer insight/segmentation, brand equity assessment, category/brand/geographic expansion, competitive analysis
Innovation opportunity identification & core competency identification/opportunity assessment
Deliver financial plan for Brand/lines of business, including
Identify financial and performance gaps and recommend actions to address
Review/Approve volume forecast
Recommend pricing strategy
Understand/evaluate/critique Marketing & Trade plans
Align business processes, drive priorities, and initiatives across assigned brand team/function to create seamless integration (deliver share, penetration and/or buy rate objectives)
Coaching and developing of ABM’s and cross functional partners to retain & develop talent
Culture promoter of CAG both internally and externally
5 or more years of progressive experience in brand, cross-functional and strategy roles, preferably at a food company
Experience identifying, building and delivering growth initiatives in the fast-moving consumer packaged goods industry
Demonstrated success anticipating future business opportunities or problems and developing strategies that address them proactively
Has contributed to and/or lead significant acquisition evaluation activities
Ability to make sound business decisions that balance a variety of factors in a complex operating environment and ultimately achieve optimal outcomes
Has successfully worked in matrixed environments or Center of Excellence business models and can demonstrate aptitude for building productive, cross-functional teams that drive to specific medium- and long-range goals
Has thrived in environments that have a minimum of process structure and managing through ambiguity
Req ID: 67801

Senior Manager Brand Partnerships Resume Examples & Samples

Office Partner Management for all commercial contacts within the industry
Contributing to the development, evolution and evangelism of the overall Office Brand Partnership strategy & our ability to co-author stories with partners
Development and execution of integrated co-marketing programs and driving channel marketing amplification plans with new and existing partners (eg. WeWork, ESPN, Livenation, TOMS, Moleskine, Spotify, theSkimm)
Evaluating and negotiating partnerships & deal terms/rights for the development of co-marketing partnerships
Drive measurement efforts and produce monthly and quarterly reports for senior management
Virtual Team Management
Lead the development of co-marketing narratives & great storytelling that permeates through integrated channel & campaign efforts
Partner with virtual teams across marketing, product, business development, corporate marketing to drive co-owned initiative success across Microsoft

Senior Manager Brand Analytics & Insights Resume Examples & Samples

Optimize multi-channel media mix, creative assets, and digital ad placement using robust analytics, including media mix modeling
Evaluate overall campaign performance and creatively quantify business impacts
Create visualizations of key insights to drive action, such as improving creative assets, media placements, media mix, and high level brand-building strategy
Minimum of 5 years of business experience in business/product analysis, other analytics, marketing, and/or consulting
Degree in economics, statistics, marketing, computer science or similar business discipline
Media and advertising analytics experience at a major corporate brand
Strong background in SAS, R, or other programming languages and Tableau
Familiarity with primary and secondary research techniques a plus
Consulting: Ability to converse with co-workers across centers of excellence with whom no-direct reporting relationships exist

Senior Manager, Brand Analytics Resume Examples & Samples

A minimum of eight (8) years of work experience in an analytics function including advanced statistics
A minimum two (2) years of experience in a supervisory role
Expert user of Tableau, PowerPoint and Excel
Significant experience with SQL Server including writing queries, conducting data wrangling, and performing data manipulation
Tableau certification
Ability to travel up to 20% of the time
MA/MS Master’s Degree in Data Science, Statistics, Business, Economics, or Finance
Hospitality specific analytics experience
Experience using Alteryx
Experience using MicroStrategy
Experience with SAS
SQL Server Certification

Senior Manager, Brand Analytics Resume Examples & Samples

A miminum of five (5) years of work experience
A minimum of four (4) years of work experience in an analytics function including advanced statistics
A minimum two (2) years of experience in a leadership role
Eight (8) years of work experience in an analytics function including advanced statistics
Tableau Certification

Senior Manager, Brand PR Resume Examples & Samples

Formal training in Public Relations, a university degree or equivalent experience in public relations, communications or journalism
Eight years minimum in public relations
Consumer public relations experience/ corporate travel industry experience
Experience in public relations agency is a plus
Solid strategic planning and budget setting abilities
Travel, hospitality, consumer goods industry or luxury goods background in public relations
Solid understanding of the print, electronic, broadcast and social arenas
Proficiency with Excel, PowerPoint and Word computer programs
Extensive knowledge of global and China social media platforms
Excellent English writing skills and oral proficiency
Good spoken and written language in Mandarin would be a plus
Solid understanding of the hotel business and/or travel industry
Organizational Capability- Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit
Talent Management- Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives

Senior Manager, Brand Management / Protection Resume Examples & Samples

Ownership of strategy, design, business requirements, feature and functionality tradeoffs and release schedule for a set of propositions, products or services within Brand Management/Brand Protection segment
Partner with sales / marketing to develop marketing strategy and product launch activities
Direct and influence cross-functional teams in order to ensure dependencies for proposition, product or service delivery are met
Responsible for gathering and prioritizing client feedback and understanding client needs in order to drive innovation and increase client adoption and retention
Responsible for developing comprehensive product definitions, concept proposals and business cases which result in marketable products and services
Involved in budgeting activities, development of 3rd party partnerships, etc
May support commercial facing teams in client engagement and retention activities
Responsible for developing talent within the team
Responsible for reviewing current products to ensure that quality and currency are being maintained
Participate in revenue planning and pricing decisions for new products
Sell and increase the revenue of Brand Management and Brand Protection products and services by supporting account managers and high touch sales activities
Meet and exceed annual revenue targets and activity goals
Up-sell existing customers and to increase total territory revenue
Research accounts and develop, communicate and execute an aggressive regional sales plan
Maximize sales opportunity by creating and executing sales promotion plan for the total market growth
Consistently update and maintain the sales database with accuracy
Work closely communicate with the account management team and client support team to ensure a coordinated and effective sales effort
Ability to build and deliver annual sales and revenue for the assigned territory
Ability to build and execute sales strategy in order to grow business for mid-to-long term in addition to achieving the annual sales and revenue target
Proven record of major sales and new business development to the corporation in B2B or B2C business segment
Strong consultative sales ability with thorough knowledge of sales process and training with a well known, sophisticated sales training program (e.g., Miller-Heiman)
Strong skills and demonstrated experience with presentations and negotiations
Collaborative skills to cross-sell with colleagues in a team environment
Flawless, sophisticated business English and Japanese language skills
Demonstrated experience with and knowledge of Trademark area is an advantage
Familiarity with anti-counterfeit problems for Japan Corporate is an advantage

Senior Manager, Brand Partnerships Resume Examples & Samples

4-year degree from an accredited university in Business Administration, Marketing, or related major
6+ years of relevant professional experience in marketing or related function, demonstrating progressive career growth and pattern of exceptional performance
Experience in the lifestyle hospitality or retail industry, particularly related to marketing or developing partnerships
Experience in corporate marketing, partnerships, or agency side focused on partnerships or promotions
Brand and/or Marketing experience providing working knowledge of five or more of the following areas: brand management, strategic alliances, direct sales, interactive/online services, advertising, promotions, hotel operations, loyalty marketing, and direct marketing
Ensures the work is organized so it can be effectively completed
Brings together the appropriate mix of associate knowledge and skills to complete work
Coaches others on scope of technical decision‐making authority
Models and coaches others on staying calm and focused during stressful situations
Communicates to others why change is happening and how it impacts their work
Models flexibility when managing multiple demands and changing priorities
Determines how change impacts stakeholders and communicates concerns to leadership

Manager / Senior Manager, Brand Management Resume Examples & Samples

University degree required. Master’s degree in related field preferred but not essential
Prior experience developing integrated brand marketing campaigns across channels (digital, social, buzz, PR, sales) is required
Lodging industry experience is strongly preferred
Prior brand management experience is strongly preferred
Experience partnering with global brand management and marketing teams is strongly preferred

Senior Manager, Brand & Messaging Resume Examples & Samples

Drive the creation of a global brand look and feel
Drive the creation of a corporate narrative and sub-product/solutions level messaging that are interconnected and support the enterprise segment marketing and sales goals
Keep messages and visual brand continually evolving to meet the needs of the global marketing team
Ensure consistency in the corporate narrative and brand look and feel through brand governance
Train global marketing teams and our broad array of preferred vendors on our visual brand and company messaging
Oversee the writing function for Corporate Marketing/Creative Services to ensure quality, adherence to style and tone, message consistency
Manage the editorial style guide

Senior Manager, Brand Experiences Resume Examples & Samples

Understand key client industry issues relating to products, product categories, technologies, primary and potential competition and general issues facing the industry
Regular participation and contributions to account team meetings
Overall supervision and responsibility for their set of accounts
Understand audience research and tracking techniques and methodologies; use them to plan and evaluate client events
Must have at least 4-6 years of relevant experience within the event marketing field and a bachelor’s degree from an accredited college or university preferably in marketing, communications and/or advertising
Is responsible for overseeing multiple experiential programs; maintaining a high quality of account service and overall program execution
Must possess superior communication skills, be able to multi-task efficiently and be detail oriented
Have an overall understanding of the public relations field and a passion for the event marketing industry

Senior Manager, Brand & Advertising Resume Examples & Samples

6-8 years in an advertising role either at andagency or as a client
A dynamic marketer that can switch from focused,tactical project management to future-thinking strategic decisions with ease
Strong creative sensibilities and ability to provide clear creative feedback
Highly experienced advertising professional with creative expertise across channels – including TV/Video, Online Display, Social, and Print
Track record of successful integrated advertising campaigns and influential, culturally relevant communications
Agency management expertise
Worked in changing, high growth environments comfortable with ambiguity and working in matrixed organizations
Communication and diplomacy skill necessary to guide, influence and convince others
Strong written, oral communication and presentation skills
Ability to efficiently plan and manage numerous projects and tasks simultaneously
Management experience of both internal employees and external partners

Senior Manager, Brand Resume Examples & Samples

Emphasis on food presentation, quality, execution, menu design & implementation
Focus on customer service excellence
Demonstrated experience providing strong leadership, including supervision, direction and training, to a diverse team of employee
Focus on food and physical safety and sanitation
Experience managing food and labor cost controls to meet targets
Culinary Degree or five years as an Executive or Area Chef a plus

Senior Manager, Brand Analytics Resume Examples & Samples

Leads business analysis including Performance Management Routines, as well as ad-hoc marketplace questions for the Brand Teams (40%)
Collaborates with Brand leads on marketplace performance and opportunities
Manages cross-portfolio partners
Leverages K&I intelligence platforms to support the marketplace, consumer, shopper, and market trends and insights
Coordinates routine and custom analyses from across the K&I team to provide insightful marketing performance reviews for Brand teams
Marketplace Landscape assessments for growth opportunities. (40%)
Deliver opportunity sizing for new ventures and understanding of the market landscape
Leads Consumer-based opportunity segmentation and analysis for portfolio growth. (10%)
Deliver results for Brand-led Strategic questions around Opportunity Sizing and “Ability to Win”
Manage supplier (Nielsen) relationships and deliveries with the Brand teams. (10%)
Knowledge of marketplace dynamics and competitive strategies and operational realities. Must have a broad understanding of the non-alcoholic beverage business environment, competition, and the evolving customer landscape
Deep understanding of how value is created for all stakeholders, as well as the underlying drivers/inhibitors of value creation. In addition, should have a solid strategic understanding of how to optimize system resources and focus across the marketing mix, to build a sustainable competitive advantage and drive long-term value creation
Superior quantitative and qualitative problem-solving ability, including developing innovative analytic methodologies. Ability to synthesize and incorporate complex data from multiple sources into comprehensive knowledge and actionable insights and business recommendations
Extensive knowledge of, and experience using key U.S. market intelligence sources, including Nielsen NITRO, Nielsen Homescan Panel, Nielsen Retail Execution Audit, Coca-Cola North America (CCNA) proprietary surveys (Bev360, CBL, & iShop), 84.51 shopper card and Matrix volume databases
Knowledge and experience in the U.S. CPG environment, including marketplace operations (e.g., customer, distributor)
Ability to manage many clients and requests in a support role
Proficiency with designing, executing and analyzing consumer and marketplace research/secondary data
Ability to provide direction to vendors and partners as needed
5 or more years of relevant experience in a Business Analysis, Strategic Planning or related Analytical Management role required

Senior Manager Brand Protection Resume Examples & Samples

Coach and support leaders on all levels in regards to brand standards, regulatory rules/regulations and operating procedures. Takes appropriate steps to ensure immediate resolution
Respond and follow-up to hotline calls/complaints (products, equipment, regulatory & OSHA requirements) and requests from the field
Follow-up and gather information/data on calls from Operations, Steritech, health departments & work as a liaison, to ensure company Food Safety/HACCP standards are met in all restaurants
Attain information/facts needed for allegations of foodborne illnesses, safety & loss control, issues/trends in restaurants and follow-up as appropriate. (guest/employee accidents)
Investigate and assist with administrative hearings/OSHA/regulatory fines administered to restaurants
Work with Operations and appropriate vendor regarding pest, solid waste & recycling programs
Review/edit Cook’s/Server’s (Food Chart and Quick Reference) guides sent to the restaurants
Review/write guidelines for Brand Standards/HACCP manual, Menu HACCP for all new products and "Your Right to Understand" program
Conduct product evaluations as needed; review RRG/recipe notices and assist with Product Development video shoots
Conduct MBM rotation audits/produce audits as new request occur
Collaborate with cross functional departments to ensure food safety, cleanliness and brand standards are in place that meet or exceed regulatory rules and regulations. Communicate on a regular basis
Teach/coach/update field leaders (DMs/FBLs/Safety Leaders) through communications addressing safety and loss opportunities, with solutions
Work with Training and Operations to develop and approve training materials/videos/E-learning materials, etc
Conduct presentations/workshops as requested to various levels of the organization
Works on special projects and other duties as required helping to promote department’s success
College degree in Science, Biology or related field preferred; Equivalent work experience/expertise in Food Safety/HACCP minimum 10 years
Food Safety Certification,
Food Safety Certified Instructor/Proctor preferred
Certified Professional of Food Safety (CP-FS) preferred
Minimum operational experience 10-15 years. (Proven and demonstrated analytical experience determining action plans for solutions to operational, regulatory and OSHA issues.)
Public speaking/presentation experience required

Senior Manager, Brand Protection Resume Examples & Samples

Global Brand Protection Incident Management. Involves protecting patients, products and our business by proactively leading cross functional/regional management incidents of counterfeit, illegal diversion and other brand protection related issues that could impact J&J
Program and project development, management and leadership: collaboration with wider JJ GBP team to support business priorities, cross functional, regional and country level stakeholders, to develop and execute the GBP business plan. Base business support includes collaboration with internal and external stakeholders to research and act on concerns identified in commercial data. Examples may include engagement with legal, global security, sales, marketing, finance and auditing partners aiming to protect patients and customers and recover revenue where possible
Market Monitoring: proactively identify both current and potential threats to minimize the impact to patients, customers and consumers of J&J products from counterfeit, diversion and other fraud by leveraging serialization and other product protection technologies. Examples of market monitoring tactics may include surveillance and follow-up on customer complaints, management of market surveys and test buy programmes, online monitoring and investigation and enforcement activities
A minimum of a Bachelor’s degree (or equivalent relevant qualifications / training) with 15+ years of related experience is required
The ideal candidate will possess strong business partnering and communications abilities and well developed interpersonal skills, experienced in working in an unstructured, matrixed and fast paced multicultural environment across multiple functions with competing priorities
Experience of managing and leading people / teams to achieve objectives, either formally or informally both internally and externally to the company
The ability to multi-task with a strong bias for results and solutions is important. Other key skills include the ability to influence both senior leaders and line management without formal authority, be detail-oriented while maintaining a big-picture perspective and maintain flexibility in a dynamic environment
Experience across a variety of functional areas is preferred; particularly in the areas of Marketing, Sales, and Operations, can also include Compliance, Finance and Legal backgrounds. International experience desirable. Medical Device, Pharmaceutical or Consumer experience is preferred
Experience / ability in representing his / her organization in external fora is required. Prior Brand Protection experience preferred
Proven project management, written and oral communication skills essential. Project Management – PMP and Process Excellence will be an asset
This position may require 40+% travel at times within India, surrounding countries and wider ASPAC.1700166397W

Senior Manager, Brand & Digital Resume Examples & Samples

Develops and executes digital marketing strategies that support the current and future state of the business across all revenue centers coordinating with internal and external partners
Collaborates with Marketing, Operations and IT to prioritize guest needs and target segments by optimizing the consumer's digital experience
Oversees national advertising, media, brand and promotion activities including management of creative/media agency, timelines for promotions & holidays, execution of briefs, media support planning, creative direction/approvals and overall brand guidance
Serves as a project lead for guest facing experiences both traditional and digital including management of reservation strategy and accountability
Collaborate with Search marketing agency to ensure both organic and paid efforts are optimized
Responsible for management and maintenance of all aspects of Company’s Brand ensuring consistent and appropriate branding, voice and imagery is used across all online and offline channels and mediums
Oversees updating of brand book and logo usage & placement in addition to being the primary contact for IP and all digital assets
Spearheads the production of all photo and video shoots details, including but not limited to booking stylists, producer, development of brief, working with restaurants and culinary team to secure dates and locations, managing shot lists and budgets
Responsible for updating internal communication platforms between Operations team and Marketing department as it relates to photos, assets and campaign participation
Tasked with development and maintenance of content strategy and production of assets for use across all online and offline guest touch points ensuring consistent and appropriate use of brand, voice, and imagery
Manages marketing / merchandising calendars, timelines, and other development dates to support calendared company promotions and programs
Primary point of contact for internal customers (e.g. IT, HR, Private Dine, Gift Card) initiating production or other marketing / print related work
Responsible for the alignment and coordination of program participation, brand adherence and corporate initiatives with the franchise relations team
Assists with daily operation of the digital & brand team, ensuring smooth and efficient workflow
Responsible for tracking all estimates, invoices and expenses against budget
Guides preparation of marketing activity reports and presents to executive management
Extensive knowledge and understanding of digital, both internal and external as well as having an eye for creative
Solid knowledge and understanding of digital channels and media outlets
Flexible; able to work effectively in a fast-paced environment and able to work well under pressure
Strong organization skills; clear verbal and written communication skills; the ability to effectively create and deliver presentations
Ability to set appropriate priorities and use time effectively
Ability to demonstrate analytical, creative, problem solving skills focused on driving for results
Action-oriented and can easily and confidently interact and influence effectively with all management levels, external partners, and personality types
Ability to enforce company policy with regard to our IP or brand mismanagement
Available to travel as marketing initiatives and demands require
BA/BS degree required. MBA a plus
7-10 total years of experience with competencies in advertising/brand development, marketing planning & digital marketing
4-5 years of experience specifically in digital and online strategies and content development
Experience in restaurant, hospitality, retail or packaged goods companies preferred
Creative experience a plus
Production experience preferred; copywriting skills a plus

Senior Manager, Brand Engagement Resume Examples & Samples

Vendor Management
BHGRE Product Training and Engagement
Manage Award Program including marketing and delivery of awards
Manage design, delivery, evaluation and enhancements of brand tools, products and initiatives
Support Sales, Internal Help Desk and Operations Team Members with live and online training and demos for prospects, transitioning brokers and existing brokgerages
Update and maintain brand-specific operations and suport materials to maintain usage of internal tools and systems
Facilitate online brand product training for brokers, sales associates and corporate staff. Willingness to instruct during evening hours
Provide content expertise and development for brand product courses, workshops, presentations and corporate events
Application Support and broker set up for new BHGRE companies and offices. Brand Specific Applications include: Real Satisfied, Lumentus, BomBomb, Alignmark, Curato, Digital and Print Marketing Center, Personalized Magazine Program, Zap, Dash and others as needed
Support our Franchise Sales Team by conducting live demos
Greenhouse introductions and learning during and post transitions / M&As
Brand-specific content creation and support during brand events (Fusion/APEX/Owner’s Retreat, others)
Manage Awards Program including enhancements, process, vendor relations, budgets, ordering, marketing, communications and event integration
Provide technical support for podcasts, FB live and video conferencing for internal staff as needed
Manage the New Agent Welcome Folder
Develop and maintain network-facing support materials on brand tools and systems to be leverage by the Operations team
B.S./B.A. preferred
5 years’ work experience, 1-3 years in a customer-focused environment. Experience in virtual, in-person and web-based learning is strongly preferred
Proficient in Microsoft Office, overall Tech savvy
Proven customer relationship, influence management and conflict resolution skills (over the phone)
Strong communication and social media skills (written and verbal)
Detail oriented and excellent follow-up and organization skills
Excellent presentation and facilitation skills (web-based and traditional classroom)
Highly organized, ability to manage several ongoing projects
Knowledge of LMS platforms and related technology
Several years’ experience in e-learning tools such as Camtasia and Adobe Captivate, WebEx, Adobe Connect
Previous experience working with and managing vendor relationships
Prior experience as a residential real estate associate and/or broker; commercial real estate knowledge or experience is a plus
Project or Program Management Experience

Senior Manager Brand Growth Resume Examples & Samples

Working closely with key internal stakeholders to develop customer specific commercial strategy
Participating in customer facing opportunities, business reviews, and key planning meetings
Working closely with Shopper Marketing to influence both the process and internal partners from idea creation to execution
Accessing, analyzing, and interpreting business indicators of shipments, share, and consumption
Providing comprehensive analysis to take advantage of promotion, distribution, pricing, and competitive business opportunities at brand and market levels
Experience calling on buyers and category managers at the headquarters level
Advanced understanding of Microsoft Excel and PowerPoint
Experience working within Syndicated Data Sources

Senior Manager, Brand Partnerships Resume Examples & Samples

Identify and build relationships with like-minded brand partners who can offer access to targeted consumer profiles around key marketing periods for the PlayStation platform
Develop and oversee the strategic plan, and associated programming, for how PlayStation provides a unique story for brand partners to ensure we engage the right partners in exchange for the right marketing value/integration
Act as the key liaison with brand partners with responsibilities that include, but are not limited to
Strong relationship management, planning, negotiation, communication and analytical skills
Experience concepting and executing national, integrated consumer promotions supported with above the line and below the line media. Proven success negotiating and selling cross-promotional partnerships
Excellent communication and organization skills with a customer/client service orientated approach. Ability to interact professionally with internal and external stakeholders at all levels. Proven success building productive, long-term relationships
Must be articulate, remaining objective and professional in a high-pressure environment
Strategic and analytic thinker with the ability to fully understand the range of PlayStation products, strategically evaluate outside brand products and identify marketing synergies. Well versed in promotion strategies and tactics
Comprehensive understanding of consumer interaction with technology, and new media distribution systems. Ability to fully understand the range of PlayStation products and services, strategically analyze brand product positions, and identify a marketing synergy
Solution-orientated approach to problem solving; ability to pivot conversations and recommend creative solutions
Motivated, organized, self-starter who can react effectively and professionally to situations that require quick response or turnaround. Comfortable working independently as well as a team player while multi-tasking between multiple projects with varying deadlines
Must maintain strict confidentiality with privileged information
Clear and concise written skills. Strong presentation and sales skills. Ability to concept, write and develop persuasive, organized presentations quickly
Diverse skill set that includes the ability to conceptualize, quantify, communicate and implement strategic marketing /media partnerships
Proficient at Microsoft Office (PowerPoint, Word, Excel), Outlook and Internet applications. Experience in Photoshop/Illustrator a plus
BA or higher, MBA preferred
6-8 years of work experience in a marketing capacity
Gaming knowledge/experience preferred
Experience in corporate marketing, partnerships, or agency side on partnerships or promotions

Senior Manager Brand Campaign Resume Examples & Samples

Supervise OOH suppliers from third party
Supervise progress of sponsorship event committee from internal and event organizer from third party
Supervise & Coordinate with third party/vendors on related graphic design printing/producing and procurements
Manage & Compile excellent documentation of all administrative paperwork prior and after Sponsorship, Merchandising & Branding Activities
Manage sponsor/vendor budget & contracts
Exercise diligence in tracking expenses to meet expense/budget goals
Monitor sponsor/vendor performance; ensure alignment with market value for services render
Project Management of Product Campaign across distribution channels
Proactively seek ideas for providing excellent marketing campaign and activities for all distribution channel to ensure its attractiveness and execution excellence
Assist and coordinate with related department (Product Development, Centre of Excellence, Business Channels, Marketing Communication, Corporate Communication & Procurement) in creating attractive marketing campaign for pre-and post-new product launch activities
Analyse customer behaviour in purchasing insurance product and their buying criteria
Project Management of Special project in Branding Campaign related to OOH Asset
Monitor and control budget of brand activation, communication assets such as merchandise, OOH and all related expenses of Branding Activation
Coordinate with Marketing Communication and Distribution channels on related concepts of product campaign as well as OOH Assets content design
Collaboration with related departments within Marketing Division and related division in terms of specific documentation requirements and support needed for the product campaign/launching
Manage excellent documentation and compilation of product campaign
Coordinate with Corporate Broadcasting Departments on video promotion, tv wall, and all video publications of brand and product campaign (travel as necessary)
Monitor excellent documentation of all administrative paperwork OOH Assets including contracts and NDA
Act independently; Decision making within Company policy
Monitor and review vendor performance, ensure alignment with market value for services rendered
Responsible for the design and delivery of “Above the Line” strategies & programs, in line with Manulife brand's strategy and tailored to channels and markets' needs
Identify which media platforms would best advertise Manulife Brand; work closely with advertising agencies or media planning and buying agencies
Formulate media planning strategy to maximise the impact of advertising campaigns through the use of a range of media
Expedite New Media Opportunity to help brand positioning
Negotiate Media Planning discounts/advantages on behalf of the company; identify cost-savings
Review media plan recommendation to decide the best form of media for specific campaigns
Manage relationship with Advertising Agency in overseeing media placement and day to day activities including legal documents
Undertaking research and analysing data using specialist industry resources
Identifying target audiences and analysing their characteristics, behaviour and media habits
Evaluating the effectiveness of campaigns in order to inform future campaigns
Manage & compile excellent documentation of all administrative paperwork
Budget brand campaign & media planning proposal preparation