Manager, Campaign Resume Samples
4.6
(88 votes) for
Manager, Campaign Resume Samples
The Guide To Resume Tailoring
Guide the recruiter to the conclusion that you are the best candidate for the manager, campaign job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.
Craft your perfect resume by picking job responsibilities written by professional recruiters
Pick from the thousands of curated job responsibilities used by the leading companies
Tailor your resume & cover letter with wording that best fits for each job you apply
Resume Builder
Create a Resume in Minutes with Professional Resume Templates
CHOOSE THE BEST TEMPLATE
- Choose from 15 Leading Templates. No need to think about design details.
USE PRE-WRITTEN BULLET POINTS
- Select from thousands of pre-written bullet points.
SAVE YOUR DOCUMENTS IN PDF FILES
- Instantly download in PDF format or share a custom link.
TG
T Gerlach
Toney
Gerlach
2687 Isobel Hill
Chicago
IL
+1 (555) 929 0862
2687 Isobel Hill
Chicago
IL
Phone
p
+1 (555) 929 0862
Experience
Experience
New York, NY
Manager Campaign Reebok Ecom
New York, NY
Shanahan-Witting
New York, NY
Manager Campaign Reebok Ecom
- Define and manage analysis programs to create data-driven insights about consumer behaviour, traffic patterns, and conversion funnels
- Create custom analyses, reports and dashboards to support business objectives for the stakeholders
- Support the team in the creation of an online marketing focused measurement and KPI framework
- Document and manage the rollout of new online marketing tracking and measurement tools and processes
- Analyze audience performance data from the DMP, and advise on audience strategy
- EU Traffic Management
- Manage the quarterly and yearly forecasting process
Philadelphia, PA
Digital Optimisation Campaign Manager M/f/x
Philadelphia, PA
Zulauf LLC
Philadelphia, PA
Digital Optimisation Campaign Manager M/f/x
- You contribute to the growth of online sales by devising a tactical roadmap and converting it into commercial objectives for all segments
- You are communicative and are good at giving presentations
- You are proactive and like presenting new creative ideas
- To establish an online focus as part of the campaign, with the aim of increasing direct sales
- To continually test changes in campaigns and flows in order to gain as much insight as possible and keep optimising the campaigns and flows
- You act like a business owner who wants to do things correctly
- You monitor the process to make sure that the implementation of the online strategy is in line with the general strategy
present
Detroit, MI
Campaign Manager Speciality Crops KZ & CA
Detroit, MI
Boehm Inc
present
Detroit, MI
Campaign Manager Speciality Crops KZ & CA
present
- Ensure customer focused communications aligned with strategic positioning of the company and product positioning
- Collects clients’ and sales force feedbacks regarding marketing activities
- Ensure communications aligned with strategic positioning of the company and product positioning
- Plan and control marketing activities
- Provide proper communication of product positioning and USP to the target audience
- Contribute to brand plans preparation and development of product positioning
- Develop and implement marketing campaigns for the strategic products at KZ level
Education
Education
Bachelor’s Degree in Business
Bachelor’s Degree in Business
Southern Illinois University Carbondale
Bachelor’s Degree in Business
Skills
Skills
- Analytical and project management skills
- Developed people management skills
- Marketing Planning & Forecasting
- Customer insight & engagement strategy
- Creating value propositions
- Campaign management
- Clients segmentation
- Verbal and written English (upper intermediate level)
- Value based selling
- Customer engatement
15 Manager, Campaign resume templates
Read our complete resume writing guides
1
Manager Campaign Performance Measurement Resume Examples & Samples
- Campaign test design using statistical testing methodologies
- Creation and maintenance of automated campaign reporting
- Feedback and commentary on campaign results to Scotiabank head office personnel
- The incumbent will further Decision Support utilization within the Bank by developing a proficiency in data mining and customer contact evaluation and by effectively communicating the benefits of these techniques
- Campaign designs and evaluation analysis: Provide expert consultation with respect to test cell design and sizes to achieve desired statistical significance and power at minimum costs. Provides subject matter expertise on statistical modeling, data mining and customer contact effect estimation to senior management and other departments of the Bank, as required
- Automation, production and presentation of campaign analysis reporting: Using programming techniques based on SAS and SQL, the incumbent will develop, implement and maintain a set of programs that track the responses to the direct marketing campaigns. These programs need to be designed to run with no regular intervention (e.g. completely automated and scheduled). Perform in depth ad-hoc analysis on specific campaigns as required
- Completes statistical analysis: The incumbent support marketing and business lines by understanding campaign objectives, by investigating data requirements, by extracting and cleansing the necessary data, completing technical analysis, and presenting results, often to individuals with limited exposure to statistics
- Strong programming skill in SQL and SAS. Unica would be an asset
- Strong knowledge of Relational Database. Must be able to query data from several large tables in EDW
- Working knowledge of Bank information Systems and Enterprise Data Warehouse (EDW)
- Strong theoretical knowledge and practical understanding of statistical analysis. A degree in a quantitative disciple or equivalent practical experience is required
- Excellent analytical and problem solving skills. Must be able to interpret and consolidate large amount of information in actionable recommendations. Previous experience in an analyst function is required
- Strong verbal and written skills. Ability to communicate and translate technical concepts to non-technical staff
- Good presentation skill. Must be able to influence business stakeholders on analytical approaches
- Good knowledge of banking and financial services products, covering all business lines (day-to-day, borrowing, investing, insurance, wealth management, and small business)
- Minimum of 2 to 5 years of campaign measurement/analytics and business intelligence expereince
- Degree(s) in Statistics, Computer Science, Mathematics, Engineering or similar
2
Manager, Campaign Execution Resume Examples & Samples
- Leads the CRM strategy within campaign execution in order to produce marketing campaigns in support of the brand objectives
- Consult with strategy partners on campaign design, including testing objectives and determining selection criteria and segments that will receive the campaign
- Determines means and process of campaign execution through analysis of available data and key objectives and expected results of campaign
- Executes testing of all created campaigns through Redpoint Campaign Selection tool
- Creates actionable test designs for campaigns that optimize performance of future campaigns
- Makes recommendations for selection based on campaign objectives
- Executes CRM campaigns through DM, Email, and SMS – manages campaign selection through vendor transfer and execution
- Manages at least one direct report as they assist in campaign execution
- Implements and utilizes Quality Control measures to ensure campaigns are executed without error through vendor pass-off and production
- Ability to demonstrate behaviors aligned with The Limited’s Core Values: Client First, Open, Owner, Resourceful, Community
- Expert knowledge of a CRM campaign execution tool, (e.g. Unica, Redpoint or others)
- Minimum 5 years of experience in campaign selection for CRM (DM, Email, and/or SMS)
- Solid background in test design
- Bachelor’s degree in business, statistics or related field
- Flexible/adaptable to changing priorities
3
Manager, Campaign Performance Resume Examples & Samples
- Lead and manage domestic Campaign Performance team to ensure quality and on delivery of all standard and custom campaigns
- Support team in monitoring campaign first party and third party ad delivery
- Directly manage and develop strong relationships with clients for highly visible programs
- Develop and evangelize performance benchmarks across Dow Jones for standard and custom programs
- Complete and present quarterly Performance Council to internal partners
- Partner with Custom Studios on all custom executions to ensure advertiser KPIs are being tracked and met
- Partner and lead vendor exploration for new ad servers and social syndication partners
- Oversee monthly billing and reconciliation
- Identify issues and work through resolution to completion, escalating or delegating when necessary
4
Manager, Annual Campaign Resume Examples & Samples
- A four year degree is required or CFRE and related experience
- A minimum of 3 years of development experience with an emphasis on annual fund development
- Demonstrated experience in developing and implementing direct mail membership strategies from concept through execution, including evaluation of results. Knowledge of creative testing and production
- Strong analytical, planning, organizational, problem solving, multi-tasking, detail-orientation and interpersonal skills
- Demonstrated experience with managing web based programs and processes, and generating donations from online campaigns
- Outstanding demonstrated success in building, cultivating and stewarding new relationships leading to measurable results, including an increased organizational donor base, increased campaign revenue, and increased volunteer participation
- A proven track record in building, shaping and personally working within a sophisticated team-driven development structure
- Be a high energy team member, demonstrate initiative, and handle sensitive data in a trustworthy manner
- Demonstrated success developing and implementing strategic campaign activities and tasks with clear goals and objectives
- Demonstrated understanding of the complexity of the volunteer/professional relationships in a campaign and success managing those relationships in a professional manner
- Capacity to manage and organize confidential information and to exercise discretion and sound judgment
- Creativity, persistence and flexibility
- Support Annual Campaign donor acquisition strategies, including member-donor renewals, and special appeals via mail or digital; including developing and executing an annual chart of work
- Manage current annual digital and web-based campaigns and special projects
- Supervise direct mail consultant, mail house and printing, developing targeted mailing lists and evaluating effectiveness of packages
- Track performance metrics to measure ROI of each direct mail or online solicitation campaign; prepare and distribute reports to management
- Develop and manage new digital and web-based campaigns to increase annual income via the web
- Support the YMCA of Greater New York’s Annual Campaign strategy for both the Association Office and Branches
- Along with the Senior Director, support Branch staff and volunteers through training and coaching to increase their success from direct and face-to-face solicitation efforts
- Work one-on-one with Branch leadership on prospect identification, screening, cultivation and moves management
- Implement the YMCA of Greater New York’s Annual Campaign plan maximizing volunteer participation and promoting the YMCA as a worthy philanthropic cause
- Leverage the Association’s volunteer committees as fundraising, marketing and recruitment leaders to further engage the acquisition of new donors to the Annual Campaign
- Support the Director and Manager of Donor Services as needed in the acknowledgement process for precision and efficient time management
- Organize and manage the development of all Annual Campaign assets including printed materials, videos, reports and the staging of meetings as needed
- Direct and continue to grow charitable revenue from the Association’s direct mail and online giving appeals
- Support the overall objectives of the Development Office to recruit and motivate all volunteers and their activities as they relate to annual giving, and maintain timely communication with those volunteers
- We offer an exciting and innovative work environment with an organizational culture committed to serving all members of our community. As a leading not-for-profit, community service organization, our Association relies heavily on fundraising to support the wide range of programs we proudly provide the communities we serve. Our expectation is that all staff promote participation of their branch fundraising efforts in some capacity. If you would like to be a member of our dynamic team, please forward your cover letter and resume with subject line “Manager, Annual Campaign” to careers@ymcanyc.org or to
5
Senior Manager Campaign Management Resume Examples & Samples
- Plans daily activities and assigns tasks, ensuring all tasks are
- Creates and maintains financial reports including revenue,
- Collaborates with Market Leaders, Sales, Traffic, Inventory and COE Departments to solve business needs and increase sales efficiency
- Collaborates regarding business needs and deploys appropriate workflow and processes as needed
- Communicates changes, rationale and implementation plans with appropriate stakeholders
- Maintains, updates, and trains established procedures & workflow
- Supports sales initiatives through meetings, communication and deployment to all team member
- Leads and supports efforts around training, development, career-pathing and performance management of team members
- Recruits, trains, develops, motivates and coordinates work within Campaign Management team
6
Category Campaign Manager Resume Examples & Samples
- Leading functional experts responsible for event management and digital & social media strategies to establish a cohort journey across all touch points
- Leading with digital/inbound marketing
- Analyzing and assessing campaign performance and making adjustments based on findings; driving marketing created revenue with emphasis on new buyers
- Responsibility for Demand Generation budgets and Agency relationships
7
Senior Campaign Manager, Mwoy Resume Examples & Samples
- Implement organizational best practices with regard to recruiting and managing high level volunteers, revenue generation activities, expense and fiscal controls and marketing/promotions and logistics resulting in chapter revenue growth and achievement of revenue goals
- Oversee all aspects of large fundraising campaign(s) to include the Man & Woman of the Year Campaign, or special events as assigned
- Act as an on-site manager during the campaign fundraising event, overseeing activities, staff, vendors, and volunteers to ensure satisfaction of participants, and resolutions of problems
- Identify and network with corporations, community groups, schools, and key donors to engage them in the LLS fundraising campaign(s)
- Manage and act as a resource to Campaign Managers, Specialist, and Campaign Assistants relating to their fundraising campaigns and efforts, as well as provide input for hiring, promotion, performance, termination of those supervised
- Connect with vendors to secure the best rate or donation of services needed for the campaign(s)
8
Market & Campaign Manager Resume Examples & Samples
- Manage the strategic planning for field crops with input and support from the European crop team and the lead-country market manager
- Manage the LCM process for field crops including business case preparation
- Prepare the annual crop budget in co-operation with the marketing and country manager
- Monitor and communicate short as well as longer term market developments relevant for the field crop business potential and our market position
- Identify key influencers in the field crop sector and continuously update the information
- Support sustainability and stewardship activities within the sector
- Prepare and update the marketing plan for field crops
- Define the annual marketing campaign activities for field crops together with sales and market communication and services
- Manage the field crop marketing cost budget
- Support the planning and implementation of local demand creation activities with farmers, distributors, independent advisors and other influencers
- M.Sc. or similar level of relevant education
- Minimum 4 years of experience in an agricultural related business
- Significant marketing experience in combination with good commercial understanding and orientation
- You are able to work across countries with different languages and cultural backgrounds
- Excellent communication skills, with the ability to share best practice within and outside the Nordic/Baltic region
- You take ownership and show persistence to achieve results and to exceed expectations
- You seek inspiration from within and outside the company
- You are able to incorporate feedback and lessons learned from customer interactions into decision making
9
Lead Nurturing Campaign Manager Resume Examples & Samples
- Work closely with our marketing and sales partners to develop, manage and innovative integrated nurturing campaigns
- Oversee the development of both creative and messaging themes for campaigns in partnership with our internal agency
- Program manages the development of nurturing campaigns in Marketo our Marketing Automation platform
- Track effectiveness and optimize our campaigns via a closed loop campaign process, from planning and set-up through execution and post-campaign ROI assessment
- Manage campaign planning, schedule and deliverables including content, data, and vehicle with internal and external marketing partners
- Track and communicate campaign performance during and after the campaigns
- Work with internal marketing center of excellences and ecommerce to coordinate integrated digital campaigns across display, social, email and web channels
10
Consumer Packaged Goods Campaign Manager Resume Examples & Samples
- Acts as single point of contact for overall CPG programs
- Provides detailed account mapping of stand-alone and annual programs to provide a single snapshot of key deliverables and revenue forecasts
- Leads a multi-disciplinary team focused on CPG across Marketing, Creative, Account Management and Research
- Manages inventory and category exclusivity for themed CPG and retail-centric programs. Works directly with account management to ensure seamless delivery of key information relative to category ownership, artwork deadlines and evolving program details
- Formulation and ownership of critical project/program related documents such as Scope Summary, Statement of Work, Contract, Change Requests, etc
- Monitors contractual commitments, provides quality control and ensures seamless communication between sales directors and key support stakeholders. Partners with client service and support teams to translate contracts into scope for the program and/or release, including documentation/acknowledgement of potential gaps
- Analyzes functional gaps and potential options/solutions – balancing the interests of both CTM and the client
- Works closely with sales leadership to ensure smooth client transition from contract signing to campaign launch and engagement
- Coordinates with all stakeholders and dependent projects to develop detailed project schedules
- Thought leadership on continuous improvement to the methodology to solve project-related issues
- Provides consolidated status reporting and ad hoc reporting and executive-level presentations to the Senior Director of CPG sales
- Performs all other duties as assigned or directed
11
EU Display Campaign Manager Resume Examples & Samples
- Establish, implement and measure the effectiveness of display advertising initiatives to drive awareness and adoption of Amazon’s consumer business in the EU
- Demonstrate ability to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (managing advertising campaign execution, creating and optimizing campaigns, analysing traffic data and solving problems)
- Collaborate closely with the display advertising technical team as well as with multiple business teams within Amazon to manage simultaneous time-sensitive projects
- 3+ years of experience in online marketing and / or display advertising or analytical role
- Excellent analytical and organizational skills, attention to detail, diligence and follow-through
- Experience prioritizing multiple deadlines with great time-management skills
- Passionate and knowledgeable about new and emerging internet-based media
- Self-starter, goal-oriented, and ability to work well in a fast-paced environment
- English fluent, any other European language is a plus
- Proven experience in trafficking and managing online advertising on behalf of large retail businesses, or in product management in display advertising
- Knowledge of contextual/behavioral advertising and audience segmentation practices
- Familiarity with SQL, HTML and general office software
- Regional or multi-country experience preferred
12
AAP Campaign Manager Resume Examples & Samples
- Work closely with sales & account management teams to understand initial client goals, propose strategies, and translate client marketing initiatives into platform optimization tactics
- Own campaign revenue management for a defined book of business to ensure delivery, accuracy and performance
- Propose and launch innovative optimization tests in an effort to continually improve performance and/or scale
- Ongoing data analysis to surface data behind campaign success & refined optimization; interpret data relationships & input/output metrics across audience, supply and other targeting parameters
- Surface campaign learning and testing strategies to the entirety of the campaign management team to promote knowledge share & best practices
- Partner with the platform product and engineering teams to make recommendations on product enhancements and provide feedback/testing on any critical bugs, fixes or new features
- Act as a data, platform & optimization expert and resource for sales & account management teams
- Fluent in Japanese (ability to read and speak)
- 2 years of professional experience, preferably in data analysis, optimization or operations-focused role
- Strong interpersonal/communication skills
- Highly analytical. SQL experience a plus
- Ability to multi-task with strong attention to detail and organizational skills
- Proficiency in MS Word, Excel and Office
- Bachelor's degree, preferably in Math, Economics, Finance, Engineering, Computer Science or science-related field
13
Senior Campaign Manager, Prime Resume Examples & Samples
- Work with advertising measurement tools and partner with research team to continually improve upon analytical success metrics related to advertising performance
- Understand business, marketing, and legal constraints and opportunities to drive the growth of Prime brand(s)
- Partner with project management team to ensure cross functional teams are aligned to campaign milestones and utilize their skills to streamline creative development timelines
- 10+ years experience in consumer advertising and consumer marketing with consumer companies/products
- 5+ years experience at an advertising agency, managing agency partners, or as a brand manager
- High attention to detail including precise and effective customer communications and proven ability to manage multiple, competing priorities simultaneously
- Superior verbal and written communications skills and the ability to interact with senior management on a regular basis
- Ability to work in a fast-paced environment where continuous innovation is expected
- Creative problem solver who is passionate about inventing new ways to approach retail
14
Senior Campaign Manager, B to B Resume Examples & Samples
- Lead planning and implementation of traffic-driving and demand generation initiatives working closely with Amazon Business marketing abd retail category teams
- Coordinate with retail category teams for messaging and cross promotional opportunities
- Optimize channels based on direct response and awareness KPIs
- Establish metrics and reporting related to traffic and channel performance, always seeking ways to innovate and improve
- Present results in weekly, monthly, and quarterly business review meetings to key internal stakeholders and executives
- Work closely with the global B2B marketing teams to leverage effective campaigns/promotions which can be applied to JP marketplace
- 3+ years demonstrable experience in an online marketing field
- Proven relevant work experience in online and offline marketing that includes email marketing, event marketing, and direct mail campaigns
- Proven experience finding creative ways to do more with less, and a track record of staying on schedule
- Demonstrated ability to influence others
- Superior analytical skills, including strong ability to identify and solve highly ambiguous problems
- Superior Japanese and English verbal and written communication skills
- Proficiency with analytics tools and web traffic reporting
- Ability to work independently, as well as part of a team, on multiple projects
15
Digital Campaign Manager / Smartreach Digital Resume Examples & Samples
- Account Management: work directly with sales and digital clients to support their needs and communicate client expectations to the fulfillment and trafficking teams
- Understand, customize and optimize the entire campaign management process, to include new campaign requirements, development test, production execution and quality control
- Verify Account Executive Paperwork: Double check all orders have been coded correctly various billing and fulfillment systems. Make any necessary changes or fixes to the orders then ready them for approval
- Continuity with Visual & Audio Production: ensure all online ads are being worked on and deadlines are met so the client schedule can run on time
- Maintain working knowledge of digital inventory: Understand the current and projected sellout levels of the seven Entercom Kansas City sites
- Campaign Reports: At month end and/or campaign end, run affidavits of performance for digital campaigns and give to Account Executives for delivery to clients. Affidavits are also given to the business office
16
Senior Campaign Manager, Echo & Alexa Resume Examples & Samples
- 10+ years experience in consumer advertising and consumer marketing with digital/high-technology consumer companies/products
- Bachelor's degree or equivalent professional experience
- 5+ years experience at an advertising agency or in managing agency partners
- Ability to think strategically and execute methodically
- Experience creating and owning successful large scale television, social, digital advertising/marketing campaigns
- High attention to detail including precise and effective customer communications and proven ability to manage multiple competing priorities simultaneously
- Proficiency with leveraging precious resources, including marketing budgets and personnel resources
- Creative problem solver who is passionate about inventing new ways to approach mass and brand advertising efforts
17
E-commerce Campaign Manager Resume Examples & Samples
- Manage digital ad campaigns with a focus on near-term ROI, traffic, and search ranking improvements for target keywords. Campaigns consist of keyword, display, and social media advertising across platforms and service providers such as Amazon Marketing Services, Amazon Marketing Group, Google AdWords, and Facebook. Likely to involve managing external agencies and vendors
- Partner closely with finance team on regular analysis of non-financial and financial performance measures such as campaign ROI, traffic, customer value, and conversion rates. Adapt campaigns and other efforts in response to those results with an agile, experimental, and performance-based approach
- Oversee consumer review incentive programs. Collaborate with Customer Advocacy on global standardized approach to responding to and directly engaging with consumers via social media, online reviews, and other digital forums that influence consumer sales
- Partner closely with global brand marketing team on defining brand content needs upfront in design and brief process and ensuring that final product aligns with global brand standards
- Lead e-commerce product launches - focus on aligning all key components of organizational effort for successful online launches, including product content, promotion plans, KOL seeding, consumer review incentives, affiliate programs, traffic campaigns, and PR
- Partner closely with regional marketing on programs to directly engage consumers via social media and email
- Partner with account team on account-specific merchandising and promotional opportunities
- At least three (3) - five (5) years’ experience in eCommerce sales and marketing, preferably with premium consumer electronics or consumer goods brands
- Understanding of leading eCommerce platforms and the best practices associated with successful brands on those platforms.Demonstrated ability to oversee the development and execution of plans that incorporate those best practices
- Experience establishing successful working relationships with colleagues in other functions and markets
- Fluent in both spoken and written English. Strong communication and presentation skills
- Proactive and service orientated with a "can do" attitude
18
Digital Campaign Manager, Teen Vogue Resume Examples & Samples
- Coordinate with Ad Ops and agency/client to answer spec questions and ensure smooth and timely asset tagging and collection
- Communicate with Sales Planner/Sales to ensure correct technical specs for Ad Ops are submitted to clients
- Troubleshoot incorrect assets, specs, tags, etc. with the agency/client, Ad Ops, and Ad Tech
- Attend weekly meetings with the Sales Reps and Digital Sales Planners to discuss the status of digital campaigns and address any issues
19
Senior Manager, Campaign Management Nect Resume Examples & Samples
- Monitors inventory and recommends strategy for optimum use ofavailable inventory
- Interfaces with Advertising Sales and other departments to coordinatead packages, sponsorships, and ad options being offered
- Creates work performance standards. Remains available to AdvertisingSales Team and resolves operational questions and issues
20
Campaign Manager Speciality Crops KZ & CA Resume Examples & Samples
- Develop and implement marketing campaigns for the strategic products at KZ level
- Plan and control marketing activities for proper products promotion
- Ensure customer focused communications aligned with strategic positioning of the company and product positioning
- Marketing campaign for the strategic products
- Design, align with stakeholders and execute detailed campaign plans to promote SYT products, technology and solutions
- Produce and distribute all required materials
- Provide post campaign analysis to stakeholders and campaign team members
- Manage advertising and promotion budget
- Plan and control promo actions for key products: develop of promo mechanics, design promo materials, analyze of effectiveness
- Organize the customer events according to Syngenta standards (Learning Agrocentres, Speciality Crop Conferences, Orchards Academy, VEG Field Days, Seminars, etc.) Keep all events focused around Marketing strategy and plans
- Manage design and production of the materials for all types of marketing communication, including digital (visuals, articles, catalogues, leaflets, brochures, big boards, banners, TV advertising, etc)
- Ensure communications aligned with strategic positioning of the company and product positioning
- Provide proper communication of product positioning and USP to the target audience
- Provide proper promotion and communication of the company strategic projects (Abiotic Stress Management, Good Growth Plan, etc.)
- Deep Marketing knowledge including: Marketing Strategy, Marketing communications and tools, Branding, Segmentation, Product positioning principles and Standard Marketing performance indicators
- Advanced agricultural knowledge
- Team work and working across functions
- Excellent presentation and communication (including written) skills
- MS programs user - proficient
- Ability to interact in multi-discipline teams and maintain high standards of professionalism under pressure of intense selling season
21
Campaign Manager Sugar Beet Resume Examples & Samples
- Holds CU technical crop expertise
- Feed in technical needs of the CU for the crop (product profiling and design) to region/territory
- Provide technical expertise, training and coaching to the sales force, key account managers, channel partners and growers
- Accountable for technical sign off of the campaigns and brand plans at CU level
- Provide technical content for all types of marketing communications
- Develop relationships with the industry influencers
- Guide Agrocenters/Demo fields as scientific technical expert
- Develop methodology of new technical services and prepare business cases
- CU 5Y crop strategy development
- Adopt CU Marketing and Portfolio strategies from Territory level
- Provide inputs for the portfolio review meetings and registration plans
- Develop and align with stakeholders on CU level the 5Y Strategy plan, including key market indicators: Crop area, Technology adoption, Market Value, Sales Value, Syngenta Market Share, Initiatives & projects plans. Update SmartPlan system
- Provide required inputs from Crop/Product strategy to the budgeting process
- Identifies potential integrated solutions to address grower needs and support new product launches via participation in trials and training
- Identify portfolio gaps and propose solutions to the Territory contribute to the registration planning
- Participate in the portfolio review process
- Product positioning at CU level
- Continuously analyse Market, Syngenta products performance, competitors’ product positioning and develop story/hypotheses to support SYT competitiveness
- Collects clients’ and sales force feedback regarding product performance
- Set up trialing methodology, develop trial protocols, follow up, consolidate and analyse trials results for the CU down to regional level
- Summarise and interpret technical data from Trials and R&D into clear and acceptable marketing messages and USP
- Submit information on country specifics to Technical Launch Plan
- Take part in assessing Registration trialing results and support in planning trials for the next year (as part of Territory Technical Team)
- Gives recommendations on TLP update (following trialing results)
- Supports development of technical part of product story/positioning before getting Registration Certificate
- Deep agronomical knowledge
- Field trials methodology
- Deep knowledge of country market specifics including regional differences in climatic and biological conditions and customers’ expectations
- Knowledge of key competitors and their portfolio
- Understanding of the product positioning principles in B2B marketing
- Network of the scientific contacts and industry influencers
- From 5 years of experience in a technical role ( e. g. biologist, evaluator, technical expert, scientist, product manager, brand manager) in the agriculture industry
- Presentation and trainings for big diverse audience
- New product launch experience
- From 3 years experience in Agriculture industry
22
Campaign Manager Potatoes Resume Examples & Samples
- Strategic planning for Crop within CU
- Crop sales campaigns planning & execution to create brand awareness within target customers and ensure commercial efficiency
- Knowledge and min 2 years of experience in product management
- Degree in Agriculture is a plus
- Deep Market knowledge within agro industry
- Deep knowledge of brand management and marketing
- Understanding of key stages and principles of product life cycle
23
Campaign Manager Cereals & DFC Resume Examples & Samples
- Design detailed campaigns including high level content defined together with asset marketing and sales
- Leverage campaign dependencies at grower level between CP/SE
- Support the necessary activities to ensure business continuity during the transition
- Support the integration of the CP and SE marketing teams, including the definition of new processes/ways of working and fostering mindset change
- Min. 10-15 years of experience working in the AG industry Experience in the application of crop agronomics and technologies and their contribution to the financial drivers of a grower's business Effective management of high achieving teams
- Demonstrated capability in agronomy excellence and applying capabilities to support commercial operations
- Significant background and/or education in crop agronomy or related field Sound understanding of the seed industry, crop protection, seedcare, and on the farm activities
- Well-rounded understanding of commercial and product development concepts
- Deep knowledge and understanding of crop agronomics Understanding of key marketing and sales processes
- Understand long term technical concept positioning whilst being able to deliver upon short term campaign imperatives
24
Campaign Manager CP Corn Resume Examples & Samples
- Product management for assigned crops and products – building strong and impactful product positioning based on deep market understanding
- Crop sales campaigns execution to create brand awareness within target customers and ensure commercial efficiency
- Adapt Territory Portfolio strategies, develop and align with stakeholders on CU level the 5Y Strategic plan
- Provide product knowledge to Regional Marketing, Sales, Technical Support streams (seminars, events, etc.)
- Develop market and grower segmentation & competitive analysis
- Prepare market & sales forecast, Crop Allocation tables, enter data into SmartPlan (confirmed by CIS PM)
- Adapt product & portfolio positioning at regional level
- Identify portfolio gaps and potential solutions to address grower needs and support new product launches based on deep market analysis and understanding of grower needs
- Plan, develop & manage campaigns on national & regional level (develop 3y plan of campaigns). Define target audience for each campaign. Work out precise plan of marketing activities
- Responsible for national events and demo, incl. supporting promo materials
- Define A&P budget for corresponding crop
- Participate in internal meetings & trainings with Sales & Marketing teams
- Participate in grower & influencer related meetings, seminars, etc
- Coordinate activity of different teams (sales, marketing services, technical marketing, territory marketing) to ensure timely and proper campaign implementation
- Min 3 years of experience in Sales and marketing in agro business
- Experience in the application of crop agronomics and technologies and their contribution to the financial drivers of a grower’s business
- Degree in Agriculture (Chemical / Biology faculties)
- Budgeting
- Understanding of agricultural market customer needs and trends
- Understanding of the seed industry, crop protection, seed care, and on the farm activities
- Analytical and project management skills
- Developed people management skills
- Marketing Planning & Forecasting
- Customer insight & engagement strategy
- Creating value propositions
- Campaign management
- Clients segmentation
- Verbal and written English (upper intermediate level)
- Value based selling
- Customer engatement
- Engage and inspire
- Lead & manage change
- Creativity & innovation
- Judgment
25
National Campaign Manager Resume Examples & Samples
- Relevant Commercial Degree or Equivalent
- Minimum 5 years sales management, key account management or commercial planning at a senior level experience in a FMCG (or similar) industry
- Project Management Certification will be advantageous
- Proven ability to build excellent business partnerships with customers
- Desire and persistence to solve difficult problems, meet deadlines and achieve results even under difficult circumstances
- Ability to think strategically and make decisions autonomously
- Strong Influencing and Negotiation Skills
- Strong organisation; project management and planning skills
- Strong Written and verbal communication skills
26
Manager Campaign Coordinators Resume Examples & Samples
- Knowledgeable of all aspects of the Campaign Coordinator position
- Ability to elevate the performance of others
- Knowledge of process improvement methodologies
27
PC Gaming Campaign Manager Resume Examples & Samples
- Minimum of 5 years in marketing roles within consumer and/or entertainment sector (agency or client side) with an emphasis on content programming and brand strategy
- Digital mastery with demonstrable knowledge and experience of social marketing, content marketing and media, ideally in with younger millennials / Gen Z
- Proven track record in strategic communications planning
- Media planning experience with the ability to read, understand and approve detailed multi-national media plans
- Passionate player of video games, preferably PC games
- Knowledge of the current and future eSports landscape, including key partners and players
- Proven track record of agency/client management
- The ability to identify great creative from average creative
- High level of tact and diplomacy
- Ability to interact with all levels of the company, from top to bottom
- WW, Regional and Country experience
- Driven, energetic, transformational and engaging
- Able to travel frequently, including internationally, while carrying a full workload
28
Premium Campaign Manager Resume Examples & Samples
- Develop, drive and evaluate complex image-building, awareness building and/or promotional/demand generation programs and contact strategies across audiences, industries, sales channels or businesses - in direct support of revenue targets
- Set or lead the adoption of direct marketing strategies, policies, standards and direction globally, across a worldwide business group or across a region
- Develop and drive a coordinated reference selling process across a business, industry or geography that has field and management backing
- Select, manage and develop agencies or contractors
- May manage functional or department budgets
- Serve as communications consultant and strategist for assigned business
- Lead strategic and integrated communications initiatives for the company, worldwide business group or across a region
- Be recognized as an authority and thought leader and contribute to the development and adoption of innovative principles and practices across HP
- BA or BS in Communications, Marketing or Business Administration
- 10+ years of experience across several marketing or integrated communications disciplines
- Superior writing and editing skills - recognized for "near perfection" writing and editing skills and often asked to edit the work of others
- Superior organization and program management skills
- Ability to link communications plans and activities to business results
- Fluency in local language and English
- High levels of tact and diplomacy
- Agency and budget management
- Ability to interact with all levels of the company top to bottom, including most senior company management
29
Manager, Campaign Mgmt Resume Examples & Samples
- Create offer assignment, pricing and creative code for segmentation of marketing campaigns
- Create reports and identify universe shortfalls for the business partners
- Analyze reports for correct execution of marketing segmentation and offer assignment instructions
- Monitor the delivery of campaign files to appropriate systems for response tracking, card member services, and analytics
- Track and resolve issues arising in segmentation, selection and post fulfillment file delivery processes
- Update monthly documentation of campaigns and communicate across the business
- Build relationships with other business units and field employees to ensure they are aware of campaign quantities and drop dates
- Manage weekly marketing results and communicate results across the business
- Own all campaign documentation and ensure it is kept up to date, including milestones, workflow, campaign procedures, change management, campaign process reporting
- Work with Legal, Compliance and Campaign Processing teams to ensure campaigns meet all state, federal, company and direct marketing regulations including but not limited to do not call, do not mail policies as well as credit/marketing eligibility criteria
- Develop and track process improvements and efficiencies to campaign production schedules
- Be the subject matter expert on DPL campaign structure and execution
30
Digital Optimisation Campaign Manager M/f/x Resume Examples & Samples
- To initiate, coordinate and evaluate direct sales initiatives within the commercial campaigns
- To continually test changes in campaigns and flows in order to gain as much insight as possible and keep optimising the campaigns and flows
- To monitor direct sales and the digital equipment of customers in close cooperation with the other teams in the department
- To establish an online focus as part of the campaign, with the aim of increasing direct sales
- To monitor and optimise the end-to-end online customer experience within these campaigns in close cooperation with the relevant departments (analytics, product & process, communication, etc.)
- Expert role: to share digital knowledge and best practices within the department, serve in a coordinating and facilitating role for the online campaigns, and provide advice to increase the efficiency of the digital campaigns
- You contribute to the growth of online sales by devising a tactical roadmap and converting it into commercial objectives for all segments
- You monitor the process to make sure that the implementation of the online strategy is in line with the general strategy
- You monitor online sales each day and actively take the initiative to increase the conversion rate
- You continually monitor the competition and report on their activities to all relevant stakeholders
- You test out new things (in terms of campaign concepts, direct sales flows and the website) and formulate recommendations on this basis. You coordinate these tests on an end-to-end basis (definition, implementation, monitoring, analysis and evaluation)
- You support the campaign managers with the digital aspect of the campaign
- You act like a business owner who wants to do things correctly
- You continually optimise the customer experience by increasing the visibility of the online product range on our website, providing support resources for the branches and the Easy Banking Centre, and so on. In short, you help to ensure additional customer satisfaction and better results
- You maintain excellent relationships with other digital entities
- You are a genuine team player and have a creative mindset: you work with other team members about upcoming direct sales initiatives and campaigns and possible test designs
- Based on your expertise, you serve as a digital ambassador within the department
31
Digital Campaign Manager, AWS Marketplace Resume Examples & Samples
- Identify campaign opportunities and pull together activities to cultivate an integrated experience, where target audiences experience multiple touches throughout the buyer’s journey
- Create and execute plans for awareness and customer acquisition (inclusive of retention and cross-sell in addition to “net-new”) including processes, metrics, test & learn cadence, reporting, and a quantitative modeling that allows for scenario testing
- Work with Product Marketing, Category GTM and Content Marketing specialists to identify core messaging, ground-level insight, and technical expertise so that highly relevant and engaging content resonates with prospects
- Work closely with the marketing business intelligence team to align on measurement of campaign activities and define ongoing reporting structure
- 5+ years working in multi-disciplinary digital marketing roles channels. E.g. email (especially automation), site merchandising, SEO/PPC, display/retargeting, and social media
- 5+ years in awareness-focused marketing, resulting in fluency in the strategy, tactics, metrics, and best practices for growing awareness and demand generation
- Proven record of working across multiple stakeholders where steering all in the same direction was crucial to success
- Experience owning an awareness/acquisition dashboard, taking action based on it, and explaining takeaways (including corrective action) regularly to working teams and executives
- College degree in a related discipline
- International digital marketing experience or experience in localization
- MBA or Graduate degree
- Knowledge of eCommerce and/or cloud computing
- Prior experience working within a 3rd party vendor ecosystem
- Experience with marketing automation and personalization tools (Marketo, Adobe CQ)
- Experience with analytics/reporting software, especially Site Catalyst and Tableau
32
Digital Campaign Manager, Wired Resume Examples & Samples
- Work with Inventory Management team to monitor and manage pacing and performance, provide proactive optimizations to achieve campaign KPIs
- Co-lead kick-off call with Digital Sales Planner and Sales to confirm pertinent information required to launch and manage campaigns
- Provide launch screenshots (tear sheets) to agency/client
- Provide clients and/or agency partners with weekly campaign updates and performance reports throughout the duration of a campaign
- Excellent with presentation applications (Keynote and PowerPoint)
33
Project & Campaign Manager Resume Examples & Samples
- Oversee all stages of the Project Management Life Cycle of the department
- To strategize, plan and coordinate the entire project life cycle
- To define and ingest the best practice for knowledge based marketing and strategies for the Consumer Business and identify and implement new enabling technologies
- To champion the automation and integration of campaign processes with the Online Portals, Apps and CRM platforms (Omni-channels integration)
- To drive Mobile and Internet advertising initiatives and integration with the Product House, Advertising Sales and Marketing teams
- To manage the Project Management Life Cycle of projects eg. CMDM, EDM Solution & Location Based SMS, Real Time Offer and ensure deliveries within the current FY
- To plan the E2E process for the Campaign Management eco-system with IT for the current and also the upcoming Billing & Customer Care (BCC and Digital Spring) system transformation
- To automate and review all campaign’s performances with proper reporting and tracking and provide/suggest next action items
- Ensure Next Product To Buy recommendation are managed and delivered within proper business rules enforcements thru the Real Time Offer engine in the Marketing Automation system
- Conduct user requirements' gathering and analysis with stakeholders, IT and leaders
- Manage various parties such as stakeholders, subject matter experts, IT & business users in achieving project deliverables
- To drive continuous improvements for existing processes, automation and self-help enablement for both internal and external customers
- A good university Degree in Computer Science / Business management / Business IT; good to have PMP qualifications/Google Analytics/IBM UNICA
- Minimum 3 years experiences in the field of Data mining & analysis with Marketing campaigns hands-on. . Preferably completed at least 2 full life cycle of project implementation & roll-outs; good to have Telecom/Infocomm industry experiences will be an added advantage as well as MDM project experience
- SQL scripting, IBM Unica, Cognos 10, Oracle Client/Toad, Putty
- Strong organizational skill & conscientious personality
- Meticulous, proactive and dynamic with ability to work independently
- Effective communication and people engagement skills
- Proficient in Microsoft Word, Excel, Power Point & Visio
34
Manager Campaign Reebok Ecom Resume Examples & Samples
- Create custom analyses, reports and dashboards to support business objectives for the stakeholders
- Be in the lead of the marketing attribution strategy for eCom EU: Manage our current solutions, manage internal stakeholders, and ultimately drive online marketing results through a test-and-learn approach
- Analyze (cross-device) user journeys, understanding the ‘why’ behind the marketing attribution results, and come up with suggestions on how to capitalize on it
- Analyze audience performance data from the DMP, and advise on audience strategy
- Define and manage analysis programs to create data-driven insights about consumer behaviour, traffic patterns, and conversion funnels
- Support the team in the creation of an online marketing focused measurement and KPI framework
- Drive a/b testing and landing page optimization for all online marketing channels
- Manage the quarterly and yearly forecasting process
- Validate all online marketing data for data quality and suggest improvements
- Document and manage the rollout of new online marketing tracking and measurement tools and processes
- Help developing the junior analysts in the team into full-fledged analysts
- Bachelor or Master degree required, with several years of digital analytics experience (eCom and/or online marketing)
- Strong analytical, problem solving, and critical thinking skills
- A love for diving into data to find answers for business questions
- Hands-on experience in enterprise e-commerce digital analytics and clickstream tools such as Adobe Analytics or Google Analytics 360, working knowledge of the DoubleClick Digital Marketing suite (DDM) is considered beneficial
- A good understanding of online marketing, you know how each of the channels work and how they contribute to the business
- Strong MS office skills are a must, with an emphasis on Excel
- You need to have a considerable amount of hands-on SQL experience, experience with Google BigQuery is preferred
- At least 2 year of hands-on experience with advanced attribution modelling is needed for this role. Experience with advanced attribution packages such as Visual IQ or Adometry/Google Attribution 360 is preferred
- Enjoy “getting your hands dirty” and solving problems
- Demonstrate great commercial & industry acumen
- Operational excellence – organized, disciplined, fact-based, professional approach
- Accurate and precise
- Easy to understand, clear communicator
- Knowledge of R, Python, and/or Alteryx is a plus
- Experience with visualization tools like Tableau is advantageous
- Experience in A/B testing is preferred
35
Ad Ops Campaign Manager Resume Examples & Samples
- Minimum 2-3 years Ad Ops experience with knowledge of Display, Mobile & Pre-Roll products & adservers
- Knowledge across all products & platforms within Online Media including: Display, Video, Mobile, Apps, CRM & all leading Rich Media vendors
- Commercial & revenue delivery skills
- Trouble shooting skills including tools such as Ghostery, Firebug etc
- Using Order Management Tools such as CRM, Salesforce, DSM, Solbright, Operative Dashboard, Fivia
- Operational background and programmatic experience
- Desirable skills in HTML, Javascript & Flash
- Knowledge of the ever changing digital landscape including programmatic trading, Header bidding, PMP’s, Adblocking, Data management, Ad viewability, Flash, HTML5, IAB standards, new ad products & industry tools
- Very good analytical skillset including Macros, formulas & Pivot tables
- Focused, Proactive & Solution Driven
- Proven track record of hitting tight deadlines in a fast paced environment
- Self-motivated & positive outlook is essential
- Able to manage pressure & difficult situations professionally
36
Digital Campaign Manager With Languages Resume Examples & Samples
- 4+ years experience working in digital marketing in a B2B environment
- Experience working within the European region across multiple countries and languages
- Passionate about digital marketing and end to end reporting
- Passionate about data analysis and working towards a clearly defined metric
- Ability to think creatively and strategically and to build programmatic processes that will drive ROI
- Good working knowledge of HTML/CSS
- Experienced user of Google analytics, webmaster tools, keyword tools
- Experience using Salesforce and Marketo or similar tools
- Experience working with PPC programs and optimising data based on both paid and organic results
- Bachelor's degree in marketing or analytics
- A second language preferably German or French
- Previous marketing analytics/operations experience is a huge plus
- Experience working with Wordpress
- Previous experience managing and owning a 3rd party agency relationship
- Experience with Tableau or similar tool
- Experience working with Qualtrics
37
Campaign Manager, Amazon Channels Resume Examples & Samples
- Bachelor’s degree in quantitative field or equivalent work experience
- 4+ years of experience in marketing roles requiring data analysis, process improvements, creative problem solving, and cross-functional collaboration
- Strong analytical background and attention to detail with ability to use data to measure performance and determine improvements
- Excellent organization skills, attention to detail, diligence and follow-through
- Passionate and knowledgeable about campaign management
- Intermediate to advanced Excel skills
- Experience driving multi-faceted campaigns across touchpoints
- Ability to analyze data quantitatively and use customer research, data and metrics to back up assumptions, identify opportunities, and assess the efficacy of campaigns
- Experience creating and/or improving operational processes across teams/stakeholders
- XML/HTML skills: no need to hand-code, but you can troubleshoot
- Comfortable with a varied set of software and editing tools. Ability to learn new tools quickly
- Familiarity with databases and SQL
38
WW Campaign Manager Resume Examples & Samples
- Work with regional, product marketing and channel teams to develop strategy and plan for quarterly campaigns, including strategic goals and ideal marketing mix
- Develop and write campaign brief as blueprint for all campaign activities related to your focus area to be shared with regions, functional teams and agencies as needed
- Develop and execute content strategy and plan for campaigns, working with stakeholders as mentioned above
- Minimum Seven (7) years experience in marketing programs, integrated marketing, marketing agency or marketing communications required
- Minimum Two (2) years of experience specifically in managing integrated campaigns, project management, or launch management required
- Understanding of total marketing mix, including digital, social, direct and the science of measurement required
- Hands on experience with Marketo and Salesforce required
- Experience with high tech, networking, software or social media vendor required
- Ability to pick up a basic understanding of new technologies quickly required
- Proven great collaboration and communication skills required
- Proficiency with business writing, presentations, and public speaking required
- Organized with an eye for continual improvement required
- Marketing experience in the wireless network field preferred
39
Campaign Manager, Bulgaria Resume Examples & Samples
- Lead the development of campaign plans for key missiles, with clear line of sight objectives
- Lead the development, agreement and implementation of a plan to address identified gaps in brand activation capability
- Represent Trade in integrated Agency briefings to guide the creative process for the implementation of campaigns of key missiles by shopper channel
- Lead the development of innovative and effective activation techniques for consumer communication at the point of sale, grounded insights into shopper motivation/behaviour and opportunities/constraints in different shopper channels
- Lead the execution of campaign plans
- Ensure campaign results are measured as per Adult Tobacco Shopper Marketing dashboard and that learnings/insights are taken into account in development of future activation strategies and plans
- At least 3 years’ experience in Marketing and/or similar roles within BAT or another FMCG organization
- Ability to influence at a number of levels as well as across functions
- Excellent networking skills and relationship building skills
40
Senior Unica Campaign Manager Resume Examples & Samples
- Predicts emerging customer needs and develops innovative solutions to meet them
- Participates in the development of business strategy
- Develops and manages business plans to achieve objectives
- Leads projects to achieve key business objectives
- Translates highly complex concepts in ways that can be understood by a variety of audiences
- May have segment-wide impact
- Bachelor degree in business, technology, related field or equivalent combination of education and relevant experience
- 7+ years technical marketing campaign design experience
- Experience leading development of technical projects
- 3+ years of Direct to Consumer Marketing experience
- Experience with IBM Unica software suite (such as, marketing resource management, Campaign and Interact)
- Experience with Microsoft Excel
- Proficiency with SQL / Oracle
- Working knowledge of relational databases, database structures and design, systems design, data management and data warehouse
- Strong, proven project management skills
- Must be self-motivated, goal oriented, and able to work with ambiguity and confidentiality
- Critical systems thinking skills required, including the ability to comprehend complex business problems quickly
- Ability to prioritize, coordinate, and manage multiple tasks and projects in a fast-paced environment
- Excellent organizational, verbal, and written communication skills
- Experience with Business Objects, Cognos or other enterprise reporting tools
41
Campaign Manager Americas Resume Examples & Samples
- Provide first line of sales support to the Americas team
- Help the Media Manager throughout sales projects by providing accurate avails, sales collateral, marketing materials, and sales reports while utilizing internal operations resources upon request
- Work closely with the Traffic Manager and gain a full understanding of the traffic process for the IFE, IFC, and Executive Lounge networks. Become the main back up for all traffic related tasks
- Take a leading role in the creation of research studies and presentations
- Coordinate projects and RFP responses to tight timelines across multiple markets, globally
- Conduct post campaign analysis for advertisers
- Work with GEE connectivity and Operations teams to analyze and report on data from GEE’s Inflight WiFi advertising portals
- Collate airline industry news and research to share with the GEE sales team and airline partners
- Manage the sales booking process with GEE finance and operations team
- Manage photography and proof of display across GEE media portfolio
- Support in the development of new media opportunities across new and existing airline partners
- Manage and coordinate pipeline of sales opportunities for advertising team
- Generate internal and external reports on the effectiveness of the GEE media estate, based on industry-recognized audience measurement tools
- Generate media kits and rate cards for airline partners
- Help drive team strategy, continuous improvement & knowledge sharing initiatives. Identify trends to enhance the customer support process and improve team efficiency
42
Display Campaign Manager Resume Examples & Samples
- Working with, supporting and influencing key stakeholders to drive significant growth for retargeting and tactical programmatic acquisition
- Rolling out audience segments across categories to help drive prospect re-targeting and campaign
- Working with multiple manufacturers to drive the maximum return from the channel
- Finding, evolving and driving new and more targeted display media opportunities
- Embed a testing to always on mindset into the channel
- Delivering audience driven display marketing, working with Analytics to develop modeling solutions with key suppliers
- Developing creative solutions
- Working with the Digital Analytics team to develop and implement a programme of measurement, testing and optimization across key categories and AO campaigns
- Critically engage with trade team and suppliers to ensure retargeting and tactical approaches are aligned to AO plans, align with wider marketing teams and channels, adhere to best practice and deliver maximum ROI
- Ad-hoc supporting consultancy across digital disciplines when required to European markets
- Maintaining KPIs to ensure that all display and campaigns are always on and optimized to generate maximum performance
- Keeping up to date with latest developments in the display and campaign channel and facilitating knowledge share across markets and key stakeholders
43
Service Campaign Manager Resume Examples & Samples
- Based on the positioning briefs from Global Service Marketing, project manage the full global portfolio of service product campaigns in coordination with Service Marketing, Global Marketing and Regional Marketing
- In close collaboration with Service Marketing mature and refine content and key messaging
- In close collaboration with Value Marketing and Service Marketing incorporate the customer value generated by the service offering in the full Vestas value proposition; Digital Engagement vehicles etc
- In close alignment with the Creative Team and/or agencies create creative concepts and collaterals
- In close alignment with Digital & SoMe leverage from a wide selection of digital and SoMe channels in the context of deploying content to the market
- In close alignment with Regional Marketing support the roll-out frontline, through e.g. Tradeshows; Customer Forums; Conferences and Media Outlets
- Master level degree from business school, university or equivalent
- Solid experience in B2B/Product Marketing; Campaign Management and ideally Market Intelligence
- 5 years of marketing experience from an international company (ideally B2B)
- Proven track record in marketing; go-to-market; content generation
44
HCP Campaign Manager Resume Examples & Samples
- Responsible for the translation of the strategic plans in practical and impactful operational plans for all dedicated brands in the portfolio, under the guidance of the Portfolio Manager, taking up the insights from the customers and from the Customer Engagement Specialists (CES) and Key Account Managers (KAM)
- Lead the creation of cross-channel campaigns and several types of meaningful and impactful content, activities, material and services (Eg : written, video, info graphics, animation, interviews, detail aid, automated campaigns,….) tailored to the needs of key Health Care Professionals (HCP), as KOL, SP, GP, Retail and Hospital Pharmacists
- Analysis and identification of cross-channel insights
- Customer Integration: Maintains regular contact with a group of 5-8 customers that are representative of the Belgian target physicians for your brands
- Develop content for different audiences and platforms/channels (CES/KAM and other non-field channels) based on the strategic imperatives of each brand, in line with the positioning, ladder of adoption, customer segmentation and targeting, story flows and key messages
- Meets quality standards and legal & internal requirements and full compliance with release procedure and “ pharma.be Code of Practice”
- Successful work experience in Marketing and/or Sales of 5 years minimum
- Experience in Digital Marketing and multi-channel approaches
- Understanding of the dynamics of the Primary Care environment or of the healthcare sector
- Solid User of Social Media and new digital technologies (as well as willing/ready to learn new ones)
- Experience in cross-channel marketing is an asset
- Practical Use of CRM system and other dedicated applied software
- Analytical thinking, creativity and customer centricity: develops solutions to customer needs
- Collaborative Leadership, Project Management & Cross Functional Cooperation
- Fluent in Dutch, English and French (all spoken and business written)
- LI-SE1-EUR
45
German Speaking Campaign Manager Resume Examples & Samples
- Fluency in German
- Experience providing project/program management and guidance to teams, across various mass advertising and brand driven deliverables
- Excellent verbal and written interpersonal skills and the ability to communicate clearly and effectively with creative team members, media leads and senior leadership
- Knowledge of motion graphics and post production workflows
- Knowledge of Adobe design programs including Photoshop, Illustrator, InDesign is a plus
- Experience in managing above, through and below the line creative campaigns in a campaign, project manager or producer role in a creative agency
- Internal creative team environment experience desirable
- Experience in print production, digital production and design desirable
46
Adops Campaign Manager Resume Examples & Samples
- Work with creative agencies, planners and publishers to ensure campaigns are correctly trafficked and troubleshoot ad operation issues
- Contribute to generation of conversion (Floodlight) tagging strategy
- Ensure campaigns are set up according to reporting needs and strict naming conventions
- Assist and advise with ad operation related issues
- Work with multiple ad servers (DCM/DFA, Flashtalking, Sizmek, etc.) and 3rd party brand safety vendors Integral Ad Science
- Investigate discrepancies if/when they arise
- Provide scheduled reports in Excel and campaign dashboard deployment
- Solid Experience in trafficking with major ad serving providers – DCM essential
- Experience in trafficking rich media
- Experience working with web analytics code such as GA, Omniture or Webtrends
- Experience in using "bulk trafficking" templates
- Confident trafficking multi-placement and multi-ad campaigns
- Able to troubleshoot mainly HTML5 and common tagging errors
- Good Excel skills (Pivot tables and formula)
- Basic HTML and JavaScript knowledge
- Flawless execution and accuracy
- Good time management and organisation skills
- Experience working across multiple accounts within a media agency or publisher
47
French Speaking Campaign Manager Resume Examples & Samples
- Fluency in French
- Ability to anticipate bottlenecks, provide escalation management, and anticipate and make tradeoffs to balance the business needs versus creative constraints
- Able to navigate somewhat ambiguous situations, identify and solve for blockers, and know when to escalate to keep the project moving forward
- Experience in integrated content production
- Expertise in all Microsoft Office programs including Word, Excel, PowerPoint
- Knowledge of Adobe design programs including Photoshop, Illustrator, InDesign
48
WW Campaign Manager Resume Examples & Samples
- Workwith regional, product marketing and channel teams to develop strategy and planfor quarterly campaigns, including strategic goals and ideal marketing mix
- Developand write campaign brief as blueprint for all campaign activities related toyour focus area to be shared with regions, functional teams and agencies asneeded
- Developand execute content strategy and plan for campaigns, working with stakeholdersas mentioned above
- MinimumSeven (7) years experience in marketing programs, integrated marketing,marketing agency or marketing communications required
- MinimumTwo (2) years of experience specifically in managing integrated campaigns,project management, or launch management required
- Understandingof total marketing mix, including digital, social, direct and the science ofmeasurement required
- Handson experience with Marketo and Salesforce required
- Experiencewith high tech, networking, software or social media vendor required
- Abilityto pick up a basic understanding of new technologies quickly required
- Provengreat collaboration and communication skills required
- Proficiencywith business writing, presentations, and public speaking required
- Organizedwith an eye for continual improvement required
- MBApreferred
- Marketingexperience in the wireless network field preferred
49
AAP Campaign Manager Resume Examples & Samples
- Manage the performance and delivery of digital advertising campaigns across multiple platforms (desktop, mobile, video and tablet)
- Provide in depth analysis of campaign performance metrics, and use this data to suggest and implement optimisation strategies to meet campaign goals
- Be part of managing and enhancing Amazon’s own DSP, as well as educating internal and external stakeholders on its use
- Take ownership with the rest of team for continuous improvements of AAP products, and act as an industry expert to key stakeholders
- French, German, Italian or Spanish speaker at advanced level
- Experienced with SQL
- DSP/RTB/Ad Network Experience preferred but not essential
- Understanding of HTML/XML coding, Web Browsers and ability to edit using basic text editors preferred but not essential
- Proven experience in Ad Operations preferred but not essential
50
Manager, Campaign Resume Examples & Samples
- Place online advertising campaigns, negotiate rates with publishers and monitor profit margins and campaign performance
- Manage publisher relationships including contracts, contact information, updated rates, minimums, etc
- Understand the entire digital media landscape to make sure clients have the best media delivery possible
- Work with planning team to conduct market research, compile information for media plans and RFP sites and to ensure that campaigns are running according to plans
- Work with Media Team to determine campaign optimization strategy and execute
- Understand programmatic buying landscape and buy media in real time, with accuracy
- Persuasive oral & written communicator, strong interpersonal skills and sense of urgency
- Ability to present and analyze data
- Knowledge of media math and formulas
- Trading experience a plus
51
National Campaign Manager Resume Examples & Samples
- Responsible for leading the development and effective implementation of annual and longer term campaign goals as directed by the National Campaigns Director, including the effective engagement of internal and external stakeholders
- Develop results-driven advocacy, communications, and grassroots outreach strategies to achieve the goals of Audubon’s organizational campaigns
- Coordinate a staff in assigned states consisting of lobbyists, experts, communications professionals, and grassroots organizers, and implement advocacy activities for these individuals both in the Washington, DC area and across the country, as appropriate
- Cultivate and effectively manage outside relationships with coalition partners, vendors, and decision-makers
- Develop campaign messages, strategies and materials and maintain a working knowledge of related science and policy practices
- Other responsibilities as appropriate and necessary to achieve campaign objectives
- Bachelor's degree in policy, economics, natural resources or related fields is required
- Five (5) years of related professional experience in grassroots advocacy, policy, wildlife conservation, public service or related field, including at least three (3) years managing staff and teams. Experience working with oil and gas, energy or climate related issues is strongly preferred
- Must have exceptional leadership skills with the proven ability to oversee and mentor professional staff while working effectively in a team-based environment
- Excellent written and verbal communications skills and the ability build consensus amongst a wide range of individuals. Comfort with presenting and engaging others in public speaking events also necessary
- Demonstrated experience overseeing complex or multiple projects through to success, including meeting financial goals, project deadlines, and coordinating the work of key staff and partners
- A self-starter, one who is motivated, able to work in a decentralized work environment with minimal supervision, and juggle multiple projects simultaneously while supervising others
- Desire and ability to advocate for complex, aggressive conservation positions in both small and large settings
- Thorough understanding of how advocacy, communications and grassroots engagement components effectively work together
- Outstanding interpersonal skills, judgment, and a demonstrated ability to collaborate and build coalitions
- Willingness to travel across the Audubon network, including some occasional out-of-state travel, and comfort working evenings and weekends as job responsibilities demand
- Demonstrated interest in conservation and commitment to the mission of the National Audubon Society
