Client Marketing Manager Resume Samples

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L Brekke

Lizzie

Brekke

1404 Becker Islands

Phoenix

+1 (555) 273 4625

1404 Becker Islands

Phoenix

Phone

p +1 (555) 273 4625

Experience Experience

Detroit, MI

Client Marketing Manager

Detroit, MI

Casper, Mertz and Morar

Detroit, MI

Client Marketing Manager

Provide input to management team and stakeholders to influence development of marketing strategies and program development
Leads a broad cross-functional team to develop/manage/execute brand & marketing strategies
Provide project recaps and evaluations based on planned and executed campaigns
Manages/develops consistency, clarity and compliance of content and messaging across every consumer-facing touch point
Create Social programs and events for clients and Account Management (AM) team
Working with the AM teams to create upsell programs and drive infocus webinars to the existing client base
Develop and execute end-to-end marketing (strategy through execution) consulting for assigned Visa products and services for Financial Institution clients

New York, NY

Client Marketing Manager Secure Works

New York, NY

Glover and Sons

New York, NY

Client Marketing Manager Secure Works

Develop and manage client advocacy program, including writing/production of client case studies and testimonials
Work with demand center to build and execute welcome campaigns, cross-sell nurture streams and other client touch points
Work globally with sales, sales ops, and product marketing to identify cross-sell and upsell opportunities within the client base
Project management
Manage client contact process and frequency to prevent disjointed or too-frequent requests for participation
Create content and sales tools for the client audience
Previous success building/managing customer reference program

present

Detroit, MI

Senior Client Marketing Manager

Detroit, MI

Kreiger and Sons

present

Detroit, MI

Senior Client Marketing Manager

present

Work to develop pricing, marketing plans, campaign updates, growth opportunities, and troubleshoot delivery issues
Formulate and execute an account strategy for each account and develop a related marketing action plan
Develop and write compelling, strategic and insightful proposals that clearly communicate program concepts, elements and benefits
Manage long and short term marketing initiatives within a specific portfolio and design proposals and marketing portfolios for current and prospective clients
Take responsibility to the operational efficiency and performance of the business unit
Develop long term, client centric, creative relationships with key stakeholders including clients
Directing team members in meeting client and company objectives

Education Education

Bachelor’s Degree in Business

Florida Atlantic University

Bachelor’s Degree in Business

Skills Skills

Ability to prioritize to ensure the highest quality work and deliverables for internal/external customers
Strong written and verbal communication skills, excellent computer skills, Microsoft office, strong research, analytics and market intelligence experience
Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational dynamics
Ability to use Adobe Photoshop and a basic understanding of HTML are also
Strong analytical skills with the ability to assess data and relevance of tactics and programmes
Knowledge of our solutions and the ability to recommend process improvements to increase productivity and efficiency
Campaign performance (and other) data analysis, and the ability to develop business intelligence and actionable recommendations from that analysis
Highly independent and creative; extreme collaboration with other teams throughout the company
Effective, professional written and oral communication skills
Knowledge of B2B customer sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration

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Client Marketing Manager Secure Works Resume Examples & Samples

Oversee database of existing client accounts and the key roles within them
Manage client contact process and frequency to prevent disjointed or too-frequent requests for participation
Serve as a liaison to other functions that require client research
Develop and manage client advocacy program, including writing/production of client case studies and testimonials
Measure the impact of client marketing activities on client growth, retention and financial outcomes, and communicate these impacts within the organization
Work globally with sales, sales ops, and product marketing to identify cross-sell and upsell opportunities within the client base
Work with demand center to build and execute welcome campaigns, cross-sell nurture streams and other client touch points
Create content and sales tools for the client audience
Experience setting goals, KPI’s, reporting and analytics
Excellent and multi-tasking, working with competing deadlines
Excellent writing/communication skills
Proven experience leading cross-functional teams and working with executive leadership
Understanding of buyer personas and buyer journey
Understanding of marketing best practices and automation

Client Marketing Manager Resume Examples & Samples

Responsible for marketing consulting efforts for assigned top Financial Institution client(s) within the Russia
Work to retain and grow Visa’s Financial Institution client business by delivering marketing solutions that maximize revenue and profitability for assigned products and services
Manage marketing budget to align Visa’s product, marketing and sales strategies and objectives with Financial Institution client needs
Develop and execute end-to-end marketing (strategy through execution) consulting for assigned Visa products and services for Financial Institution clients
Align Visa Product, Marketing and Sales objectives and resources against Financial Institution client business needs
Develop and implement integrated Financial Institution client marketing plan for assigned client business on a yearly basis and update quarterly as appropriate
Provide input to management team and stakeholders to influence development of marketing strategies and program development
Earn marketing thought leadership with Financial Institution clients by providing insight driven, data focused and actionable marketing recommendations and solutions for assigned products and services
Develop and implement best-in-class marketing solutions and trends to ensure consistent and effective use for meeting Financial Institution client business objectives and needs
Manage all marketing agency relationships
Manage the relationship with the creative and media agencies and third party suppliers, and manage their activities effectively ensuring efficient delivery of agreed Financial Institution client marketing plans
Ensure the agencies are fulfilling their contractual obligations at local level
Responsible for briefing the creative and media agencies on all campaigns ensuring to safeguard the Visa brand and its values as well as a Financial Institution client reputation
Assist in development of country level marketing strategies and plans that address the key market opportunities or needs for the Russian Financial Institution client
Develop; co-ordinate and implement strategic marketing and communication plans designed to meet Financial Institution client and market requirements
Bachelor’s degree in business or a related field with a marketing foundation
Significant work experience in a blue chip retail or service sector organisation. Financial services experience would be advantageous
Significant experience in marketing with a strong bias towards delivering successful marketing programmes in the Russian market
Demonstrated track record in the development and implementation of integrated campaigns as well as marketing consultancy and agency management
Experience in social/ digital marketing
Strong adherence to internal processes in highly controlled environment
Strong communication and influencing skills at all levels with all stakeholders
Innovative and creative thinker with a track record of delivery and proven ability to manage several projects concurrently and see them through from conception to conclusion
Must have worked in an international environment, familiarity with culture and values is of paramount importance, a working knowledge of the territory would be advantageous
Multicultural sensitivity and interpersonal relationship management skills are essential including the ability to work effectively as part of a decentralised marketing function and a multi-functional office team
Must be comfortable working in a fast paced, hands-on, growth orientated work environment
Must be self-confident and able to think on their feet
Strong personal motivation and commitment

Client Marketing Manager Resume Examples & Samples

Deliver on new account, account engagement, and sales targets and identify new opportunities to drive growth through technology and digital properties/platforms
Work with client to gain support for initiatives and improve the level of credit marketing integration across the client organization
Work with Analytics teams to develop financial projections and analysis for new product scoping, when possible, to improve efficiency and ensure quality controls
Monitor industry trends to influence product enhancements and customer experience outcomes
Assist in Annual Marketing Planning Process to identify new accounts/sales growth drivers
Ensure compliance with all internal & external regulations
Drive research agenda to better understand our customers and develop future opportunities
Serve as a flexible team resource to drive highest priority opportunities as they arise
Work with client, outside vendors (e.g. Creative agencies, Print/Production, etc.), and internal cross-functional units (e.g. Risk, Legal, Operations, Systems, Field sales team, etc.) to successfully build & implement marketing programs
Bachelor’s degree or in lieu of a degree, a high school diploma and 9 years of progressive growth in product marketing-driven, multi-product credit card or financial service companies
Minimum of 5 years of progressive growth in product marketing-driven, multi-product credit card or financial service companies to include: experience with digital channels – online and mobile, and experience in co-brand/ general purpose credit card product management
Experience with PLCC, co-brand, and small business products
Experience developing and delivering financial services products via digital channels
Prior experience in the online payments space
Consumer finance experience and related industry experience. Familiarity with value proposition and/or new product development processes, from concept innovation through go-to-market execution
Direct marketing experience

Client Marketing Manager Resume Examples & Samples

Embrace end-to-end ownership of client relationship focusing on key merchants. Identify market dynamics and prioritize resources to achieve the best results
Lead the development of marketing strategies, plans and initiatives
Develop a clear understanding of the market conditions, clients business/needs, industry trends, products/solutions, and competitive scenario
Manage relationship with other key business areas within Visa and represent marketing in foreseeing business opportunities to grow our business
Seek for cross business opportunities between merchants, issuers and acquirers to create new offerings, new ideas or solutions to position Visa as innovative leading brand in the market
Bring all marketing key assets and capabilities to enhance our value proposition to clients and drive differentiation to Visa
Lead agency and partners to achieve Visa business goals and marketing objectives working closely with our clients
Lead the development and implementation of digital driven initiatives to reinforce our focus on innovation as a company
Focus on developing a consistent approach to measure results and key learning from all client driven initiatives
Manage client specific marketing communication campaigns (when applicable) in conjunction with our advertising and media agency
Monitor client's performance, business stats, KPIs, profitability and competitive analysis
Responsible for the management and control of any assigned marketing budget including not limited to co-marketing funds with clients
Minimum 5 years business experience, with majority in marketing and/or trade marketing
Preferably within a global organization
Proven experience in developing strategies and drafting marketing plans
Must have experience in managing and delivering flawless execution of initiatives
Passion for innovation, digital driven initiatives, new products/solutions
Strong knowledge of consumer driven programs, conversion programs, promotions, shopper/trade marketing programs
Strong negotiation skills at different levels of the organization
Proven ability to present and sell plans, concepts and ideas
Solid knowledge of different marketing functions/areas
Proven ability to manage budgets and financial metrics
Flexible and creative thinker with the ability to define business tradeoffs, generate out-of-the box solutions, manage uncertainty
Ability to work with numbers, reports and business cases
Strong written and in-person communication skills
Strategic thinking and team player
Proficiency in Excel, Word and PowerPoint is required

Client Marketing Manager Resume Examples & Samples

Together with the product team, educate both internal and external stakeholders about our product features and their benefits
Together with the product team, define roadmap of future products and go to market strategies
Create product content including but not limited to product requirements, sales enablement documentation, reviewer guides, product videos, website copy, and blog posts to articulate the benefits of our Client Enthusiast and Channel products to both internal stake holders and external customers
Train sales teams and partners on the features and benefits of Client Enthusiast and Component products

Client Marketing Manager Resume Examples & Samples

Bachelor's degree and a minimum of 5 years of relevant experience OR Master's degree and 3 plus years of relevant experience OR equivalent work experience in the Healthcare Field. Preferred Disciplines: Marketing, Advertising, Communications, Public Relations or Analytics.
Requires broad conceptual judgment and ability to deal with complex factors not easily evaluated
Highly independent and creative; extreme collaboration with other teams throughout the company
Ability to address complex business issues beyond immediate needs or where established policies may not be aligned with business needs/objectives
Ability to prioritize to ensure the highest quality work and deliverables for internal/external customers
Strong written and verbal communication skills, excellent computer skills, Microsoft office, strong research, analytics and market intelligence experience
Ability to present to small groups, be persuasive and demonstrate knack for negotiation
Diverse experience is the Healthcare field is required in areas not limited to: Retail Health, Large Health Systems, Assisted Living, Insurance, Medical Networks, Healthcare Agencies or pharmaceutical
Understanding of the key needs and strategies of healthcare agencies and systems.
Knowledge of CRM database management and rules around HIPPA.
Understanding of trends and key areas of opportunity within Healthcare Consumerism, Retail Health, Population Health, patient Centered Care and Pharmacy.
Comfortable and experienced in working with and interpreting syndicated data \(Scarborough, Prosper, Kantar, IRI, etc.\)
Strong interest/experience in digital, mobile and other emerging media preferred

Client Marketing Manager, SMB Resume Examples & Samples

Responsible for creating, executing and reporting results for strategic, go-to-market cross-sell and upsell marketing plans that drive a positive customer experience and open opportunities to introduce new offers/products/services
Identify and execute optimal marketing channel mix to produce measurable and sustainable results that strengthen the brand, ensure a healthy pipeline to drive consistent growth across our business unit
Oversee the creative development process for customer campaigns. Determine areas to better leverage a campaign across multiple marketing channels and ensure creative and messaging is synergistic in all communications. Provide strategic direction, marketing input and influence the creative outcome
Engage cross-functionally to coordinate, communicate and optimize the impact of marketing activities
Assist in evaluation, selection and management of vendors and internal teams that contribute to local demand creation programs including digital marketing agencies, direct mail providers, designers, and copywriters
Continuously track and monitor offer/campaign/creative effectiveness. Deliver relevant reports and present insights to keep the organization abreast of marketing activities; forecast, measure, analyze, refine, improve and report on impact of programs
Recognize and adapt to changes to the marketplace and industry and quickly adjust marketing plans accordingly to assure continued success
Bachelor’s Degree with 5-7 years marketing experience in B2B software industry, ideally with experience marketing to smaller organizations
Experience developing and executing successful lead gen and sales enablement marketing plans
Strong project management experience with the ability to manage multiple projects simultaneously
Experience with CRM (Salesforce.com), marketing automation (Eloqua/Marketo), webcast/webinar platforms (ON24), content and calendar management tools, analytics and business insight tools (Tableau)
Experience working directly with sales teams and sales leadership
Experience with Customer Journey maps and customer marketing a plus
Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational dynamics

Client Marketing Manager Resume Examples & Samples

Develop client marketing programs and content addressing all stages of the client journey, from onboarding to renewal
Work closely with client success team and marketing leadership to gain alignment on priorities, segment strategies, and metrics for success
Deploy marketing programs across relevant channels to key segments, leveraging in particular email/nurture campaigns, relevant and actionable content, and high-touch events
Collaborate with marketing operations team to gather, report on and analyze program performance data; optimize based on learnings
5-8 years’ experience in marketing, with specific experience in B2B demand generation and campaign management
Marketing automation software certification and proficiency (Marketo or similar) to include 3+ years of creating and managing campaigns, while effectively capturing attribution and reporting metrics
Demonstrated experience developing cohesive customer or prospect experiences, as well as building and executing effective marketing programs, including nurture, segmented and variable content programs
Demonstrated experience marketing to enterprise accounts at all levels (more complex organizations, multiple roles, and longer buying-cycles) as well as smaller and medium-sized businesses
Strong data and analytics experience – identifying white space opportunities, building out databases and organizational relationships, optimizing integrated campaigns, and gleaning insights to improve messaging
Excellent project management skills, strong detail orientation and quality obsession
Strong written and verbal communications skills; ability to comfortably develop and communicate plans to marketing leadership and stakeholders/leaders across the organization
Collaborative work style; ability to work both independently and in cross-functional teams, strong peer leadership
Thrives in a fast-paced environment, asks questions and tracks down answers with confidence, and leads projects/programs with minimal direction
Exercises courage to take calculated risk
Builds collaborative relationships up, down, and across the organization

Client Marketing Manager Resume Examples & Samples

Work with Visa's multifunctional teams to identify joint business opportunities for top clients in order to drive usage, issuance and/or brand preference
Develop a joint marketing recommendation plan for top clients, including financial institutions and merchants in order to drive Visa's value to our customers
Build and enhance relationships across Product Management, Client Services, Merchant Marketing and Financial Institution Marketing to ensure effective implementation of joint marketing business plans, which might include among others: marketing campaigns, promotions, events marketing communications, sponsorships/partnerships, digital marketing and/or product development
Identify client's actionable consumer insights and opportunities via research programs
Participate in client facing (financial institution and/or merchant) presentations as required
Lead global, regional or local implementation of functional marketing initiatives (i.e. development of brand standards, guidelines, policies, practices, procedures, country's marketing plans) into the clients
Reimagine the use of Visa's key sponsorship assets, FIFA, NFL and the Olympics, working side by side with banks and retailers
Define Social and digital opportunities with top clients, bringing Visa's knowledge and expertise to top clients
Experience managing and motivating external partners, including agencies and clients
Written and verbal communication skills and able to present with impact in English and Spanish
Exceptional project management skills and can drive consensus in cross regional and cross functional teams
5+ years of brand and trade marketing experience, preferably in a multi-national company or financial institution
Experience working with Peru trade and/or financial institutions is preferred but not a requisite

Client Marketing Manager Resume Examples & Samples

Primary marketing point of contact for designated clients or programs
Leads a broad cross-functional team to develop/manage/execute brand & marketing strategies
Manages/develops consistency, clarity and compliance of content and messaging across every consumer-facing touch point
Support sales team by developing training materials, presentations, sales tools and job aids
Manage legal/compliance approval process for all communications, training materials, advertising materials
Provides direction on copy and design for required marketing/training/communications materials

Senior Client Marketing Manager Resume Examples & Samples

Formulate and execute an account strategy for each account and develop a related marketing action plan
Manage long and short term marketing initiatives within a specific portfolio and design proposals and marketing portfolios for current and prospective clients
Conduct marketing research and gather business intelligence to determine the marketing position of Dimension Data products or services and to identify potential markets
Develop long term, client centric, creative relationships with key stakeholders including clients
Maintain sound relationships with internal staff, including pre-sales teams, to ensure client satisfaction
Take responsibility to the operational efficiency and performance of the business unit
Advance degree in Sales or Marketing Management or Business Management
At least 11 years’ work experience, with a minimum of 9 years’ experience in sales or business management experience within the IT industry
Experience in service-led selling and C-level management engagement
Possess deep knowledge in key client marketing solution trends and best practice
Demonstrated practical experience with though leadership and client engagement
Experience in managing business operations such as strategy planning
Ability to quickly learn Dimension Data’s strategy, core competencies, organisation, sales and delivery process and applicable methodologies
Experience managing a Client Marketing team both direct and dotted line reports

Client Marketing Manager Resume Examples & Samples

Maintain knowledge of current industry events and trends, and integrate that knowledge and the implications into marketing strategies
Develop strategic marketing plans for assigned accounts in Canada, with content and professional presentation consistent with our published templates and standards
Develop, execute and measure multi-channel campaigns utilizing Ticketmaster’s in-network online assets and Blue Digital media suite to drive incremental ticket sales for our clients
Manage campaigns to ensure all marketing plans are executed accurately and are effective; monitor and adjust activities as needed to deliver maximum results
Evaluate, approve, and schedule marketing support requests from internal and external constituents; serve as the operational implementer of these requests when necessary
Track all your marketing activities at the client, market, regional and national level, with the assistance of our intern
Communicate effectively and frequently with both clients and internal account management people; while the CDD is the ultimate authority on account strategy and key decisions, the Manager will often communicate more frequently with the client, making effective internal coordination paramount. Client communication needs to be highly professional and persuasive; we need to sell them on our vision, value proposition and recommended strategies
Evaluate results from all campaigns; help the team draw conclusions about what approaches deliver the best results. Over time, translate this learning into (1) refined campaign tactics leading to better performance, and (2) the ability to set objective goals for future campaigns
Prior work experience in the sports industry; preferably in a sales or marketing function
Robust knowledge of digital marketing channels and strategies, and direct experience implementing B2C marketing campaigns using channels such as: online, email, social media, display advertising, SEM
Creativity in designing campaigns and customizing our assets and services to the needs of each particular client
Effective, professional written and oral communication skills
The ability to coordinate effectively with CDDs and other team members
The ability to think “out of the box” in defining and solving problems
Campaign performance (and other) data analysis, and the ability to develop business intelligence and actionable recommendations from that analysis
A knack for knowing when and how to dig deeper into data to identify what’s really going on; we can’t settle for superficial conclusions
The ability to effectively interact (often in a leadership role) with clients and colleagues across the executive, mid-manager and day-to-day operations levels in a professional, service-oriented manner
The ability to build rapport and maintain ongoing relationships with a wide variety of people inside and outside your sphere of influence
An aptitude for working with cross-functional teams and building consensus for your plans across varying levels of the organization
Polished presentation skills, including the ability to clearly articulate the value of Ticketmaster’s marketing assets and services
Knowledge of our solutions and the ability to recommend process improvements to increase productivity and efficiency
The dexterity to successfully manage, in a fast-paced, deadline-driven environment, multiple ongoing assignments, unplanned assignments and interruptions, and internal and external requests; and to prioritize and carry out those assignments effectively such that you exceed reasonable internal and external expectations
The ability to take the reins on any typical project and the resourcefulness to find the answers you need to get the job done
BA/BS in Marketing, Sports Marketing/Management or a related field
Minimum of 2-3 years experience developing multi-channel digital marketing campaigns; experience in the sports and/or entertainment industry is required
Proven ability to evaluate reports and data, identify trends and make effective tactical recommendations based on business intelligence
Strong competence in Microsoft Office products
Knowledge of popular content management systems and web analytics tools (e.g., Omniture, GA) is a plus
Ability to use Adobe Photoshop and a basic understanding of HTML are also a plus
Up to 20% travel required

Senior Client Marketing Manager Resume Examples & Samples

Provide marketing expertise and partnership to several Warner Bros. Divisions. Act as the point of contact for Machinima within assigned groups and serve as the main point of contact on all client-related items (pre & post-deal)
In partnership with assigned clients, make recommendations for, develop and execute innovative digital marketing plans to drive consumers’ purchase decision and accelerate digital consumption for our internal WB partners
Develop and write compelling, strategic and insightful proposals that clearly communicate program concepts, elements and benefits
Work to develop pricing, marketing plans, campaign updates, growth opportunities, and troubleshoot delivery issues
Develop campaign budget model which includes flighting, production costs, promotional media, and influencer costs to ensure fiscal compliance, revenue maximization and value optimization for clients. Oversee quality of campaign set-up and ongoing performance against client objectives to ensure client satisfaction is fully met. Responsible for updating client teams on pacing to goals
Oversee branded content production process and drive creative to ensure messaging consistency and client satisfaction
Manage accounts/projects across all stakeholders, facilitating communication, coordination and collaboration. Works hand in hand with various internal groups (Production, Social, Editorial, Talent, Finance, Legal, Business Intelligence) to form a cohesive team from start to finish of campaign process
Vet all concepts with key stakeholders including legal for compliance

Client Marketing Manager Resume Examples & Samples

Academically bright with relevant degree and have gained experience of asset management in a European marketing and communications role
Strong knowledge of the European asset management industry and deep understanding of retail products, client segments, regulatory and industry trends as well as distribution channels
Excellent planning, organisation and prioritisation along with good creative marketing skills
Strong verbal communication skills
Ability to present credibly to key senior internal clients and manage both internal stakeholders and external agency partners
Ability to work effectively in a team – someone who is collaborative, flexible and adaptable, reliable with a strong ‘can do attitude&#8217

Client Marketing Manager Resume Examples & Samples

Develop a world class marketing plan for marketing to the client base to support revenue goals
Creative initiatives around account based marketing to strengthen relationships and upsell opportunities by creating unique content to a single client
Create nurture campaigns across the base to bring about longer term opportunities through strong nurture campaigns with unique content
Create & execute on the cross/upsell strategy, plans and initiatives aligned to drive sales and enhance Cornerstone’s brand awareness and product/solution knowledge among clients
Build out an advocacy programme with clients to support multiple speaker opportunities for the Field Marketing team PAN-EMEA and Tier 1 events (such as our biggest client event, Convergence) working closely with the Client Success Management and Account Management teams
Regional Vice President Marketing, Account management team, Client success team and ACE team
Develop and execute on demand generation programs and strategies to support a target for net new business from our existing client base for
Degree in marketing
Proven 5 years experience of lead/demand generation
Minimum 4 years field marketing experience in the Software industry
Data-driven with an understanding of business drivers, KPI’s and reporting
Proven experience in managing budgets and delivering ROI
Proven success developing lead generation marketing programs
Sales Alignment and revenue generation
Excellent written and verbal communication skills to senior decision makers and department heads
Superior analytical skills
Demonstrate high level of teamwork and transparent collaboration
Creativity to create new ways of communicate with customersStrong understanding and use of demand generation technologies that support marketing programs (Salesforce and Marketo knowledge a plus)
Ability to deliver multiple projects simultaneously, with high quality and result
LI-JJ1

Client Marketing Manager Resume Examples & Samples

Create a marketing strategy to improve user experience and satisfaction, and to meet user requirements more effectively
Implement communications that increases awareness, enables users to maximise value from the service and supports customer retention
Develop product messaging and positioning in partnership with product heads to successfully communicate the product value proposition to key clients
Create content to build understanding of our services, to be used in email campaigns, landing pages, product demonstrations, tutorials and FAQs
Implement activities to drive active usage and engagement, and increase customer loyalty to our services and our brand
Encourage users to use EIU services more frequently, spend more time and consume a greater range of content
Provide mechanisms for users to give valuable feedback for improving quality of products and services
Promote EIU services, training, and add-on product components to existing customers, in coordination with account managers
Develop programs to reach users through creative ideas and marketing strategies based on analysis, customer data, testing strategies and ROI
Coordinate with the EIU’s overall client engagement strategy where the objective is to increase retention and likelihood of renewal, and the adoption of additional services
Solid experience of marketing business information and publishing products in a B2B subscriptions environment
Demonstrable experience managing usage, engagement and retention programmes
Strong writing skills, creating deliverables ranging from messaging to the development of sales materials, educational content, FAQs, demonstration scripts, and other materials
Understanding of email and marketing automation tools and hands on experience of running email marketing campaigns
That you are confident and self-motivated with a strong work ethic and a positive attitude
Strong interpersonal skills and the ability to work under pressure, balancing the requirements of a number of key stakeholders
That you are customer-focused and ability to work independently and manage multiple activities simultaneously
Strong analytical skills with the ability to assess data and relevance of tactics and programmes
Experience working within a CRM database (Salesforce.com is preferred)
Excellent communication and time management skills
Extensive experience working at a senior level within a similar role
Education to degree level or equivalent

Channel & Client Marketing Manager Resume Examples & Samples

Manages and execute multi-touch best-in-class campaigns, compiles and manages the campaign project plan with a smart marketing mix, leverages best practices from field marketing
Strong general business acumen understanding of how to measure the implact of marketing programs and to track results properly
Excellent PC skills and ability to quickly build extensive knowledge of Concur’s product offerings

Client Marketing Manager Resume Examples & Samples

Responsible for creating effective marketing campaigns in French. The majority will be B2C however there will be an element of B2B involved
Analyse customer demographics and behaviour to help tailor campaigns accordingly
Use design and e-marketing expertise to create promotional materials as defined in the marketing plan
Measure and track campaign effectiveness. Ensure the project runs to time and budget plan
Use a wide range of marketing platforms to promote the client
Integrate, maintain and promote Pearson VUE’s brand and core principals in all appropriate communications
Support the Marketing Communications Manager with wider marketing initiatives and strategic planning
Educated to degree level – ideally in marketing / PR / digital
Adept at using Microsoft Office suite, plus campaign monitoring platforms such as google analytics
Experience across multiple promotional platforms (advertising, collateral, email blasts, web, direct mail, events, social media)
Excellent verbal and written skills in French
The position should also have good verbal and written skills in English
Ability to work on a non-9-to-5 schedule when required
Enthusiasm and full of ideas
Digitally competent and confident in social media and other forms of marketing
Highly motivated, decisive and organised individual with the ability to prioritise multiple objects and deadlines
Competent and confident in a wide range of marketing skills including design creation, strategy, communications
Self-starter with a “can do” attitude
High energy, hard worker with strong attention to detail

Client Marketing Manager Resume Examples & Samples

Develop a multi-channel strategy and execution plan to support assigned service lines and enterprise sales approach
Align with business stakeholders on plans and timelines
Evaluate competitive landscape to evolve service-line positioning
Help identify market changes and trends to support locums growth and strategy
Leverage internal and external databases and CRM systems to target key audiences
Develop surveys and oversee research projects to evaluate both primary and secondary research
Create winning direct marketing campaigns and manage digital and off-line lead generation programs
Direct internal and external creative teams and third-party vendors
Champion brand by managing and maintaining brand image and following graphic standards
Work with marketing team to develop content strategy and PR plan that supports assigned service lines
Prepare and deliver monthly marketing reports that include key metrics and trends
Support evolution of client marketing automation initiatives and propose opportunities for process improvement and system enhancements by quantifying recommendations geared towards streamlining processes and increasing business results
Develop and manage budget to support plans and leverages data and analytics to validate marketing mix and spend
Collaborate with leaders and subject matter experts cross functionally to drive improvements in overall client satisfaction programs
Update policies and procedures based on assessment of current business environment, feedback from team and management in order to continually improve data entry efficiency, accuracy, and overall performance
Minimum of 5-7 years of experience developing digital and off-line strategies and execution plans
Direct Experience managing multi-channel marketing campaigns including sales enablement
Experience managing across divisions for cross-functional collaboration
Experience with Salesforce.com or CRM a plus

Client Marketing Manager Resume Examples & Samples

Responsible for planning, executing and reporting results for cross-sell and upsell campaigns that drive a positive customer experience and open opportunities to introduce new offers/products/services
Assist in evaluation, selection and management of vendors and internal teams that contribute to local client marketing programs and oversee the creative development process for customer campaigns, including allocating budget, working with vendors/creative agencies/writers/designers
Work closely with the customer-facing field on new campaigns and activities; foster strong collaboration and communication to remain in sync on programs, processes and follow-up procedures
Bachelor’s Degree with 3-5 years marketing experience in B2B software industry, ideally with experience marketing to smaller organizations
Knowledge and experience working in the SMB space with a background in digital marketing and nurture campaigns
Experience working with customers and developing customer programs and initiatives
Familiarity with Sirius Decisions campaign framework, demand funnel and pipeline marketing tactics
Communication and influence (must be energetic and passionate about marketing, our products, our customers and the company)
Effective communication skills (written, verbal and presentation)
Self-starter who is committed to the job and seeks empowerment and accountability
Knowledge of B2B customer sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration