Trade Marketing Manager Resume Samples

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N Schowalter

Nora

Schowalter

32210 Shields Turnpike

Boston

+1 (555) 341 2325

32210 Shields Turnpike

Boston

Phone

p +1 (555) 341 2325

Experience Experience

Boston, MA

Trade Marketing Manager

Boston, MA

Moen Inc

Boston, MA

Trade Marketing Manager

Driving differentiation in the market by creating and implementing a world class communication program highlighting AMP's news, business and lifestyle brands
Cooperating with supporting functions by leveraging expertise and the relevant resources to help boosting sales performance
Training and couching the new sales associate by following RC Sales On-Job-Training guidance
Establishing, developing and maintaining business relationship with existing and prospective customers in the assigned territory
Creating and executing relevant customer-centric Trade Marketing and customer engagement strategies, driving commercial revenue growth
Creating and executing relevant customer-centric Trade Marketing strategies, driving commercial revenue growth
Driving differentiation in the market by supporting and managing a product marketing program that strengthens the Fairfax Media mastheads' brands

Chicago, IL

Regional Trade Marketing Manager

Chicago, IL

Schiller LLC

Chicago, IL

Regional Trade Marketing Manager

3) Working with and driving execution though influencing Support Functions – Supply Chain, Logistics, Finance, Procurement, Legal etc
Competition Monitoring and Tracking
Management and monitoring of customer and consumer marketing investments and initiatives at regional level
2) Working with Marketing – Category / Brand Managers
Ensuring brand prominence at the shelf– creating brand recall opportunities for the consumers
Price Tracking basis competition benchmarking at Regional Level
Drive effective shelf share by ensuring product promoters do a good job of showcasing the product and the brand in right imagery

present

Houston, TX

Senior Trade Marketing Manager

Houston, TX

Adams, Hamill and Koepp

present

Houston, TX

Senior Trade Marketing Manager

present

Through their team would manage Direct Focus – work request creation, proofing, and working with brand teams on creative direction
Deploy, and provide post report on OPE programs A&PT management and reconciliation
Utilize suite of communication tools/POS developed with Brand /FMM input within each regional initiative (with support in development)
Managing a team consisting of a Manager, a Coordinator and an Assistant
Provide post-mortem feedback (scorecards, KPI’s)
Provide local insights to validate programs
Managing senior stakeholders to clearly demonstrate how marketing value is being delivered via the various partners and consistently seek to innovate and review

Education Education

Bachelor’s Degree in Marketing

Seton Hall University

Bachelor’s Degree in Marketing

Skills Skills

Good communicator with strong interpersonal and business skills, confident in communication with senior management; a good team player
Ability to develop and maintain solid relationships and working knowledge European key retail accounts
Advanced knowledge of Microsoft Office (Word, Excel and Power Point) and strong numeric ability
Strong analytical skills with ability to develop strategies, tactics and measurable implementation
Language skills: Estonian (very good); English (very good); Russian (good)
Leadership & interpersonal skills capable of building strong working relationships & influencing internal teams
Good knowledge of Syndicated Data (IMS/In Market Sales)
Highly detail oriented
Ability to build professional and clear reports
Strong knowledge of syndicated data (IRI or Nielsen)

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15 Trade Marketing Manager resume templates

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Trade Marketing Manager Resume Examples & Samples

Organised, proactive, able to work under pressure and deliver to tight deadlines
Good communicator with strong interpersonal and business skills, confident in communication with senior management; a good team player
Strong written and presentation skills (preparing and giving presentations to senior teams and stake holders), analytical
Solid experience in operational marketing including trade marketing and B2C within media in Poland. Experience in international marketing is a plus
Experience in managing agency relationships

Trade Marketing Manager Resume Examples & Samples

Supporting Sales Manager with general and individual retailer presentations (fact books, ppt pres., reports, trailer shows…)
Development and realization of retailer specific promotions in cooperation with Sales Manager Category Management and WHV Marketing
Services retailer in regular meetings and by presentations as well as with all other forms of communication for all categories: Video and Digital. Cooperation with WBCP
Gathering of all relevant sales information incl. market and title/promotion data
Analyzes client data, product line data and catalog data. Develops individual offers and sales concepts
Development and maintenance of reports to Sales Manager, VP Sales and WHV Senior Management
Strong collaboration and regular communication with Marketing, Operations, Finance, Category Management and WBDD Sales
Creation of an annual retailer specific promotion plan with permanent update, revenue + units forecast (last estimate)
Preparation and participation in Retailer Meetings
Supporting Sales Management with analyses and promotion planning
Plans effectively Coop-Advertising and POS spends together with Sales Manager and Marketing
Participation in Sales- and Marketing Meetings
Management of POS material and display units
Planning and execution of tailor-made POS activities
University degree with focus on Sales & Marketing or similar education
Minimum of 3 years practical experience within FMCG Industry (Sales and/or Marketing)
Experienced in POS Marketing and Category Management
Excellent knowledge of the German retail market and their associated mechanism and processes
Good networking contacts within the German retail market
SAP skills are advantageous
Dynamic, team-player, creative, analytical consideration and structured working
Willingness to travel (due to the decentralised customer organisation)

Regional Trade Marketing Manager Asia Pacific Resume Examples & Samples

Liaise with Head of Global Trade Marketing for the ideation, planning, budgeting, production and implementation of all in store activities, including point of sales materials, promotions, training, etc
Develop distribution strategies and marketing activities by channel and by brand for all APAC markets
Establish, implement and control an effective Trade Marketing action plan in line with the brands’ strategy within agreed budget and guidelines with a total respect of the brand image codes
Track results of Marketing Activities and constantly evaluate their effectiveness and ROI
Competitors monitoring and Analysis
Liaise with Sales, Finance, Customer Service and Logistics Department
Assist Top Management and Sales Team with the development of new markets and channels strategy
Visit relevant APAC markets, supporting Subsidiaries’ local teams in the execution of the marketing activities
Guarantee constant attitude to in store “Share of Space” conquest with no compromise on quality of brands presentation
Attend relevant Customers Meetings and Buying Days supporting Sales Team
Manage marketing costs (budget, follow up, ROI) and ensure efficient spending of APAC HQ/Local Budgets
Guarantee CRM development in accordance to Divisional HQ guidelines
Guarantee Brands Training to internal and external staff, sharing vision and strategy
3+ years of proven marketing experience
Relevant industry experience (Eyewear and/or Apparel, Fashion, Luxury)
Experiences in highly competitive, brand sensitive, service oriented markets
Deep expertise in marketing programme development in Retail and Wholesale
Proven ability to develop outstanding marketing strategies and flawless activities executions
Degree in business administration
Preference to candidates with MBA
Proven track record of results achieved within a structured, multinational environment
Ability to work within fast growing environments and to contribute to build a new organization
Solid understanding of Fashion/Luxury business
Excellent customer relationship and negotiation capabilities
Presentation and negotiating skills
Analytical skills and problem solving attitude
Flexibility, hands-on approach, ability to handle multi-tasks
Entrepreneurship, innovation attitude, exceptional commitment to teamwork
Mature personality, self motivation, positive attitude
Excellent Knowledge of Excel, Power Point
Fluent in English, Mandarin and Cantonese

Trade Marketing Manager Resume Examples & Samples

To assist the team head to lead teams that create and innovate marketing plans that help to deliver established goals in partnership with sales channel leaders
To assist in the development and management of the annual operating plan including annual budget planning and implementation and in the contribution to the distribution marketing part of the five year plan in alignment with the overall sales targets and budget of the Sales team
To help manage several projects and programs, interact with cross functional teams, exhibit solid project management skills, and balances analytical capability with creative and business savvy to deliver results
To work closely with travel trade and other 3rd party partners to execute distribution marketing projects and programs
To participate in the concept ideation and strategic development process for a range of channel initiatives and implement integration strategies by supporting key initiatives
The position scope includes assistance on creative development (in partnership with agencies), distribution marketing, E-channel distribution strategies and projects, competitive intelligence, and trade research
To collaborate with internal and external departments at SHDR and WDP&R, which requires interaction with leadership at certain level
Minimum of 7-year experience in marketing or trade marketing, including brand strategy, creative development, channel marketing strategy and initiative development and implementation
Demonstrated strong analytical skills and proficiency in evaluating research to inform the creation of actionable strategies
Demonstrated interpersonal skills and ability to influence important stakeholders at certain levels
Proven experience in strategic planning and project management
Demonstrated strong verbal and written communication skills in both English and Chinese, including solid presentation skills

Trade Marketing Manager for Maybelline Resume Examples & Samples

To develop strategy of Trade Marketing program for Maybelline in selected GT channel, with focus to recruit new users and build strong good relationship with the Cosmetic stores for long run partnership
To have good analytical skill to analyze market, consumers behavior, and also retail industry to be able to develop a strategic planning in trade marketing
To implement and track Trade Marketing programs for retailers with commercial and marketing teams designed to increase sales and brand/category presence
Build good work relationship within all functions related : marketing, commercial, trade marketing, finance controlling
Respecting and tracking budget and commercial targets
Report sales needs and field intelligence to BU Head and Sales Head
Good knowledge and have good interest to understand cosmetic market and retail industry

Trade Marketing Manager Resume Examples & Samples

To develop and implement Trade marketing plans for the Category Football and for accounts Intersport/USG/Fairplay and Football specialists
To liaise with internal (Sales, Marketing, Market North and Global) and external (retailers and agencies) counterparts
To track, evaluate and optimize the performance of initiatives across your customer portfolio and for the Category Football
To proactively manage budgets within agreed levels for the accounts Intersport/USG/Fairplay and Football specialists and overall for the Campaigns in Football
To assist in developing strategic business plans as key member of project teams
To ensure impactful brand appearance with commercial impact, by embracing the latest trends and technologies (innovation)
To manage various (production) agencies
Solid understanding of Microsoft Office incl. PowerPoint
English (fluent)
Dutch (fluent)
Functional: Marketing
Industry: Experience in the sports and/or fashion industry is beneficial
Academic thinking & working level

Trade Marketing Manager Resume Examples & Samples

Bachelors or advanced degree in Business or Marketing required
At least 2 or 3 years of experience in Trade Marketing or Operational Marketing, ideally in a local position
Experience in the videogame industry or deep knowledge of the Industry
Passionate about the videogame industry
Strong knowledge of the competitive landscape
Team player and business oriented
Strategic, analytical and creative thinking abilities
Good communication skills, oral and written
Great sense of entrepreneurship
Project Management abilities
English compulsory, French a plus

Trade Marketing Manager Argentina Resume Examples & Samples

Manage all activities related to last 3 feet including leadership of +/-100 of Motoagents (field trainers and promoters sales force team), creation and execution of incentives programs to sellers, development and execution of training programs to the trade, live units seeding programs management, Trade Portal management, as well as stand-out presence and merchandising for POS
Grow business with Carriers and Retailers by winning at the last 3 feet and by increasing sellers retail recommendation rates and focusing on exceeding sell-out goals through POS execution
Implement and execute programs fully aligned with sales and marketing campaigns and with regional and global efforts as applicable
Work hand to hand with sales team and customer ensuring the best sellout programs
Manage the brand strategy with Carriers Channels to ensure that the brand successfully maintains its position among its core business segments, especially at the POS
Lead company in driving initiatives and activities that improve our ROI for marketing initiatives looking at cross market and regional opportunities to improve effectiveness and response to marketing and sales activities/ campaigns
Manage, and audit monitor and work on actions to improve productivity and performance of sales promoters (Motoagents) and adjust allocation
Strategize the POS activities and implementing and tracking the POS ABC matrix
Ensure the national/regional trade marketing strategy and brand alignment
Support Channel Sales Team, maximizing initiatives striving for trade marketing effectiveness
Monitor and execute QMI (quick market intelligence) and coordinate agency activities
Manage training programs to the sales force (promoters, carriers, distributors, sales clerks, dealers, retailers)
Drive regional incentive campaigns (sales incentive programs, channel promotions, retail, spiffs and rebates)
Negotiation skills and supplier relationship management
Broad and detailed knowledge in function, product, technology service, strategy, and business complexities
Strong leadership, communication, teamwork and interpersonal skills
4+ years of experience working in the Smartphone market within relevant areas (Trade Marketing, Sales, Marketing, etc.). Proven track record of success within these areas
Presentation skills
Prior experience working in a multinational company within a matrixed environment
Bachelors Degree. In lieu of a degree, 4+ years of experience working in the Smartphone market within relevant areas (Trade Marketing, Sales, Marketing, etc.). with proven track record of success will suffice
Experience in Trade Marketing is a major plus

Digital Trade Marketing Manager, Europe Resume Examples & Samples

Identifying opportunities to develop digital sales at retail
Building the business around those opportunities in partnership with finance, legal, marketing, project management, and other teams
Forecasting sales and budgeting based on these forecasts
Leading the relationship with vendors and third parties
Leading, coordinating and monitoring projects internally
Building processes from the ground up to grant the proper implementation of these initiatives
Developing and updating digital trade marketing plans and calendars
Setting up and managing dashboards and KPIs to track the performance of digital trade marketing actions

Trade Marketing Manager Adidas Group Resume Examples & Samples

Participation in launches promotion strategy development and realization in clients’ stores
Market analysis and monitoring, competitors environment research
Participation in trade marketing clients’ calendar development and implementation
Clients’ stores decoration according to the TMC
Developing, organizing, following trade marketing activities (BTL, promo), results analizing
Partners and clients effective relationship building
Participation in developing motivation programs for the staff
Budget planning and control
Control of POS materials developing and production
Preparation of analytical reports
Work in cooperation with category, brand and sales departments
Cross-functional Projects with VM, Brand Marketing, Product Marketing
Communication with clients
Communication with Global office
Experience in a similar position (2 years or more)
Experience in budget planning and control
English – upper-intermediate
Experience in collaboration with marketing agencies
Experience in position of KAM in FMCG company is a plus

Trade Marketing Manager Juice Resume Examples & Samples

Develop the operational / channel brand plans (in-store BTL) for all Juice National programs closely working with Division Marketing, Shopper Marketing, Franchise and bottler HQ teams. 75%
Align and prioritize with Brand team the Juice annual execution plan by channel. 10%
Define, align, track and review key KPIs for each National channel campaign jointly with Shopper Marketing, Brand and franchise teams. 10%
Capture and share learnings for each National program implemented. 5%
8+ years business/management experience. Significant cross functional experience, including marketing, commercial, franchise, bottling operations, and business development. It is very important that the incumbent must have deep understanding of KO system. Ability to work effectively across multiple functions and cultures. Proven Strong team leadership skills. Leadership within a framework of a global organization. Experience in facilitation of multi-disciplinary teams

Trade Marketing Manager Resume Examples & Samples

Develop, present and execute all aspects of account specific marketing plans that uphold brand standards support sales objectives and drive sell-in/sell-through of products for designated account base. Tactics may include: print, radio and web advertising, consumer promotions, sales associate contests, in-store merchandising concepts, and event marketing
Act as primary liaison with sales team and retailer teams (buyers, visual, advertising contacts etc.) for designated key account base. Foster communication with regard to all planning and execution of initiatives
Development of cohesive and concise creative, advertising and media briefs
Project and Budget Management
Excellent account management, budget management, analytical, interpersonal and communication skills
Strong knowledge of advertising, merchandising and promotional concepts
Expertise in multi-tasking
Proven strategic planning skills
Strong attention to detail and seamless, timely execution of projects
BS/BA in Marketing, Communications, Business Administration or related discipline
Minimum 5 years of related marketing experience
Must be able to travel 15-20% of the time

Senior Trade Marketing Manager Resume Examples & Samples

Bachelors Degree - MBA preferred
6-8 years in Trade Marketing on either the programmatic or media side
Proven track record of developing integrated marketing programs including messaging, content, strategy, and execution
Demonstrated ability to work autonomously and manage a wide variety of projects simultaneously and under deadline
Previous experience managing a team and a thorough understanding of the programmatic landscape
Experience in crafting presentations and sales materials

Senior Trade Marketing Manager Resume Examples & Samples

Encouraging maximum consumption of digital content across the Disney portfolio of content
Consistently innovate and deliver first class marketing campaigns which provide maximum ROI and stand out amongst our competitors
Constantly review analytics in order to respond effectively to market and industry trends
Considering how our relationships with these clients can be amplified to reap greater benefits across the Walt Disney Company, working closely with DM+ and Studio partners
Account responsibilities to include iTunes and Wuaki for EHV and TVOD across features, ABC Studios series and library promotions. This will include regular client liaison to promote all titles and series on these platforms as well as close collaboration with the studio and marketing teams to ensure consistent and strong campaigns, involving owned, bought and earned media
Launching and sustainment of the EHV TV apps in the various markets
Point person for Marvel on Demand which will involve building and servicing this new product across EMEA
Producer Group Point Person for Marvel, Pixar and Disney Animation (to include sharing of toolkits for pop up channels, sourcing materials and approvals, etc.)
Focus on tracking campaign success and evaluation
Share success across the company and prioritise communication within the digital marketing community of DMD
Oversight of digital servicing, working closely with Technical
Liaise closely with Finance and Research teams to respond quickly and effectively to consumer trends and behaviours, consistently demonstrating a return on ROI
Managing a team consisting of a Manager, a Coordinator and an Assistant
Managing senior stakeholders to clearly demonstrate how marketing value is being delivered via the various partners and consistently seek to innovate and review
Contribution to AOP and 5YP as well as accountability for tracking spend over the fiscal

Trade Marketing Manager, Aol Resume Examples & Samples

Project-manage large-scale marketing programs, from tent pole events (e.g. CES, Digital Newfront, Ad Week) and client activations
Owns kick-off and on-going meetings with cross department teams to ensure timely progress
Monitor and analyze key performance indicators to drive business results
Create internal documents that provide constant, clear communication of objectives, status, tactics and results to all stakeholders
Develop social strategy and be the on-the-ground social lead
Responsible for Internal communications, including external facing recap
Manages trade site, when necessary
Works with Events on client lists/invites
Communicates clearly across projects and people
Support Director in developing growth plans and long term marketing strategy
Strong knowledge of and experience marketing digital video and programmatic technology in the media tech landscape
Familiar with creative development and market positioning
ROI driven with a keen sense of what makes a campaign a success
Possess strong leadership, communication (both verbal and written), and exchange information with others clearly and concisely
Ability to respond to frequent demands of multiple customers (internal and external)
Internet savvy and interest working within a rapidly changing industry
Potential travel required (25%)

Trade Marketing Manager Resume Examples & Samples

Provide strategic direction for all trade marketing activity, ensuring an effective calendar is implemented and adhered to
Lead and influence internal brand marketing and sales teams toensure creative and effective channel marketing programs are being executed
Initiate a Customer Relationship Programme which identifies key influencers in the whisky industry, and engages with and entices VIP customers to the range of whiskies and core brands
Track key competitors marketing activation in the trade
Manage a portfolio of high end establishments ensuing the business secures premium display opportunities and locations
Develop relationships with key customers ensuring long term business planning implemented, and customer retention rates are adhered to
Trade Marketing experience ideally within Wines & Spirits
High level of presentation skills
Strong network with premium on-trade customers
Strong follow-up capability to meet the teams demanding schedule
Strong Commitment to Actualising Results to the business
Strong relationship building and charismatic
Good understanding of global and local trends within the on-premise channel

Trade Marketing Manager Resume Examples & Samples

Manage the Trade Marketing activity throughout EMEA territories and Licensees for all titles
Trailering Critical Path - strategies, placement, monitoring and reporting
POS and in theatre material management
Support implementation of multi-territory Exhibitor relationships
Regional Third Party Partnerships (concessions partners)
Management of local and regional in theatre promotions
Corporate screenings
Oversee Exhibitor Events

Trade Marketing Manager Resume Examples & Samples

Assist Sr. Director in development of tent pole strategy and content
Project-manage small to large-scale marketing programs, from tent pole events and client activations
Own kick-off and on-going meetings with cross department teams to ensure timely progress
Lead the creation of marketing materials and presentations
Perform competitive industry analysis to support strategic recommendations on placement, message, strategy
Evaluate ROI on marketing tactics
Develop social strategy and be an on-the-ground social lead
Internal communications, including external facing recaps
Managing trade site, when necessary
Communicate clearly across projects and people
5+ years demonstrable experience in marketing
Strong knowledge of, and experience in, the media and ad-tech businesses
Ability to establish and maintain effective working relationships with managers, teammates, and members of other departments
Must possess strong leadership, communication (both verbal and written), and exchange information with others clearly and concisely
Ability to operate both analytically and creatively and detail orientated

Trade Marketing Manager Resume Examples & Samples

Development and realization of retailer specific promotions in cooperation with Sales Manager Category Management and Warner Home Video Marketing
Services retailer in regular meetings and by presentations as well as with all other forms of communication for all categories: Video, Games and Digital. Cooperation with WB Consumer Products
Development and maintenance of reports to Sales Manager, VP Sales and Warner Home Video Senior Management
Strong collaboration and regular communication with Marketing, Operations, Finance, Category Management and WB Digital Distribution Sales
Creation of an annual retailer specific promotion plan with permanent update, revenue + units forecast (last estimate) for Video and Games
1-2 years practical experience within FMCG Industry (Sales and/or Marketing)

Trade Marketing Manager Resume Examples & Samples

Supporting Sales Manager with general and individual retailer presentations (fact books, ppt presentations, reports, trailer shows…)
Services retailer in regular meetings and by presentations as well as with all other forms of communication for all categories: Video and Digital. Cooperation with WB Consumer Products
Participation in Sales and Marketing Meetings
Willingness to travel (due to the decentralized customer organization)

Senior Trade Marketing Manager Resume Examples & Samples

Develop the operational / channel brand plans (in-store BTL) for all Coke National programs closely working with Division Marketing, Shopper Marketing, Franchise and bottler HQ teams
Align and prioritize with Brand team the Coke annual execution plan by channel
Define, align, track and review key KPIs for each National channel campaign jointly with Shopper Marketing, Brand and franchise teams
Capture and share learnings for each National program implemented

Trade Marketing Manager Resume Examples & Samples

Demonstrated experience in trade marketing is essential
Media sector experience is essential
Experience in the development and management of large-scale events is essential
Influencing & networking
A collaborative approach
Global mindset: thinking and acting for both local and global needs
Change leadership: resilience - ability to listen and respond and hold the course
Accountability
Empowering of others
Creating shared understanding (being transparent)

Trade Marketing Manager Resume Examples & Samples

Work in conjunction with the commercial team to establish and define account strategy in line with Brand and Retail directives
Assist in account presentations and seasonal sell in activity of brand activity and retailer support
Manage Key Accounts and execute seasonal retail marketing campaigns in line with Brand strategy
Create, manage and deliver an on time, on budget and on brand retail marketing activity calendar for the respective accounts
Help define, manage and execute the retail programme for staff training, visual merchandising and POS presentation
Report on/ measure the contribution of all retail marketing activities to establish ROI
Manage outside agency and vendor relationships related to execution of marketing activity
TIME SPLITS
50% -Internal – European Head Quarters - Amsterdam
50% -External - In account meetings, with local agencies and in retail
4+ years proven retail/trade marketing experience in sporting goods / lifestyle brands across
Strong understanding across all retail marketing mechanics
Must have a background in retail marketing – retail shop planning and execution
Ability to develop and maintain solid relationships and working knowledge European key retail accounts
Strong knowledge of current Europe retail landscape
Ability to multitask in high pressure environment
A command of written and spoken English
Team player with a passion for sports and have the desire to cross the line in first place delivering executional excellence
Dedicated, enthusiastic, innovative and drive to achieve the best, the teammate should be a strong communicator and able to manage their time effectively
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.Ability to write reports and business correspondence.Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public

Trade Marketing Manager Lancôme Resume Examples & Samples

Propose and carry out specific Trade Marketing programmes, respecting company commercial policies, company strategy with the retailers and brand equity
Manage the CRM strategy for the retailers
Optimize in-store execution
Report sales needs and field intelligence to your manager and commercial / marketing teams
Monitor and improve processes to better link marketing and commercial activities
Manage budget and ROI for your specific Trade Marketing activities
Stay up-to-date with market, consumers& competitors in order to propose relevant and innovative solutions
2-3 years of experience in marketing/trade marketing
Sensitivity to retail, previous experience with CRM will be an asset
Entrepreneurial skills: capacity to draw conclusions from the data, propose and implement innovative trade marketing programs and solutions
Analytical skills, rigorous and sensitive to detail
Capacity to manage several projects at the same time an prioritise
Capacity to work in teams and strong interpersonal and communication skills
Fluent English, second foreign language will be an asset

Trade Marketing Manager, Drogerie Channel Resume Examples & Samples

Establish TM investments strategy, to achieve defined business objectives across all product categories,
Build trade promotional plan for key retail and top regional accounts,
Held responsibility for development, execution, and performance of all projects,
Track promotional implementation, analyze investments efficiency, make result reports and presentations,
Provide sales with effective instruments for fast new launches listing, analyze listing targets fulfillment,
Collect and relay feedback and suggestions from sales teams on activation results, promo-packs quality, off-takes and competitive offers

Trade Marketing Manager Resume Examples & Samples

Development of an annual trade marketing plan and get alignment and approval of sales and marketing management
Work closely with Sales to develop creative programs that promote the brands and align with the customers’ strategy and program need
Profound vendor network built on strong relationships
Create Best in Class customized presentations for Programs, annual retailer Brand Plans and ad hoc needs throughout year that set up our brand for success
Produce trade related sell sheets throughout the year to disseminate information on trade related programs
Train Sales team on key trade initiatives such as: brand plans, channel research, how to best use executional tools
Programs are compared quantitatively as well as qualitatively
Evaluate the requests of sales teams against company goals and other national or local programs
Previous sales management experience working with National Accounts and/or Wholesalers
3-5 years of Trade Marketing experience with an Apparel or Footwear company
Must possess & demonstrate command skills / customer focus / strategic agility / drive for results, and ability to exercise independent judgment in analysis & problem solving
Excellent collaboration with cross functional partners
Highly competent in creating and driving process

Trade Marketing Manager Resume Examples & Samples

3-5 years experience in a Marketing position (brand or agency), with a track record of working on campaigns or marketing activity, preferably for digital/ebusiness brands. Experience of working with an international or global brand a plus
Strong project management skills for driving campaigns from concept through to delivery & postcampaign measurement
Excellent communication and business development skills
Strong trade marketing capabilities & experience with driving business casing & opportunity sizing with Finance personnel
A natural affinity for an organic, authentic brand such as ours and the sensibility necessary to communicate it
Business level proficient in Russian and English
A proactive, entrepreneurial and global mindset
Tertiary education completion preferred
Customer-centric & obsessed with ensuring the best customer experience at all times

Junior Trade Marketing Manager Resume Examples & Samples

Ensure proper market execution tracking In CAM countries to achieve LBCU Vision 70% ICE Score, detecting opportunities and stablish follow up routines. (20%)
Feet-on-the-street approach to assure flawless execution & make things happen in the market, proposing and implement plans to address ICE improvement, working together with Market development managers & Market execution managers. (20%)
Co-design with bottling partner the full potential vision & strategies for Cold Drink Equipment platform in different channels of CAM countries (15%)
Agree, deploy & track the CDE & Glass Returanables Introduction annual plan in the market in each country with the bottlers, assuring correct DMI allocation resources to make it happen as Fast Start program (20%)
Determine tools to calculate glass/Package introduction to define the adequate amount to better supply the expect demand. (10)
Coordinate the process and assure successful communication of execution guidelines to KOS Sales Team- Sales Force engagement. (10%)
Incorporate best practices and new solutions for market execution. CDE & RGB/Ref Pet Introduction (5%)
Years or experience: 4-5 years of professional experience / preferred 2-3 within the Coca-Cola System in Operations area. If external 4-5 years of experience in Trade Marketing area
Strong Franchise Leadership skills
Marketplace knowledge
Abilities: Analytical Thinking, Leadership, Initiative, Teamwork, Work under Pressure, Adaptability, influencer
Tools: Windows (Excel, Word, PowerPoint, Project, etc.)
Availability to travel frequently within the country (+50%)

Group Trade Marketing Manager Resume Examples & Samples

Developing and implementing the trade marketing strategy for all luxury brands at all retailers in the Netherlands
Optimizing the differentiation strategy at different retailers
Managing the online activation for our brick and mortar clients
Collecting, connecting and translating comprehensive knowledge about the retailers into sales needs and field intelligence for commercial & marketing teams
Managing and negotiation of the yearly trade marketing activities with clients
Building and managing relations with your trade marketing counterpart at the retailer
Managing budget and ROI of all trade activities
Forecasting animated sell-out with accuracy
Collaborating across functions and teams in the Netherlands and Belgium
Managing a 3-person trade marketing team

Trade Marketing Manager Resume Examples & Samples

Bring to life the Global strategy and define the trade-marketing vision for the US Wholesale channels, adapting it to the regional peculiarities and needs
Manage the strategic development and execution of well-conceived rollout plans and budgets, aligning Product, Trade Marketing, Operations and drive Marketing managers and Sales Operations manager towards a flawless execution of the defined strategy
Collaboratively drive the vision for Marketing – and be the catalyst to drive cross-functional team members towards meeting deadlines
Oversee the overall trade-marketing calendar by consolidating an end to end process in order to increase business efficiency and profitability (by channel)
Increase alignment within the organization and Sales through calendar adherence, accountability for product/asset delivery and execution in-store
Own channel communication around service level management
Collaborate with Global Trade Marketing, to bring to life the global Trade Marketing Strategy within the US Wholesale channels, creating compelling plans and driving their execution through Marketing Managers and Sales Operations managers
Provide the brand with supporting analysis as needed for working sessions on marketing/sales/business strategy, focusing on key strategic meeting (i.e. seasonal kick-off, seasonal category and channel sales targets)
Define regular communication flows and shared KPI’s
Ad-hoc Projects– This is a position requiring great flexibility; there are many ad-hoc needs that arise throughout the year. These could be anything from assisting with a one-off quick turn opportunity that comes our way to helping various people in the organization prepare for meetings. This role may expand into a larger trade marketing role across the greater NA organization

Trade Marketing Manager Resume Examples & Samples

Min. Bachelor Degree from any discipline
Have minimum 2 years working experience in Trade Marketing or Category/Channel Dev
Passionate in Beauty particularly salon business
Good communication skill and driven
Able to write and speak in English

Trade Marketing Manager Resume Examples & Samples

1) Store Acceleration Programme
Increase Matrix sell out and sell in via store sales (+25% YOY £sell out growth 2016 Target)
Increase Matrix share of business in stores versus competition
Develop, source and execute a store environment excellence programme to drive share of voice, build brand equity and improve repurchase and dwell time in store space
Manage a store personnel customer service programme (‘store heroes’) to improve dwell time, conversion and competitive market share in store sales including development of animation and incentive programme and content management of comms channels associated with store heroes including website and social pages
Building share of sales with mobile hairdressers through a variety of recruitment and conversion initiatives
2) CRM
Ongoing development and management of a new CRM programme for the brand to build customer loyalty and ISMS across stores and salons
Management of the user interface solution with management agency
Content management alignment with marketing calendar
Performance, usage and ROI optimisation analysis (including P&L monitoring)
Procurement, supply chain and stock management of the reward materials and any third party suppliers
3) Retail Excellence
Develop and manage a salon retail excellence solution to drive in salon retail ISMS with H&S team
Look after Top Accounts and Artistic retail excellence merchandising solution
4) Annual and Monthly Brand Materials (management of, executed by Trade Marketing Executive)
Production of monthly materials including sales presenters, magazines, order pads and stock trackers
Development, Management and maintenance of primary digital sales tool, Wepad
Development, production and delivery of biannual conquest kits, promotional materials, product portfolio and any associated brand books
1) £ Sell Out Growth in store via merchandising and store hero programme
2) Club Matrix CRM programme incremental sales and P&L optimisati9on
3) Salon Conquesting via conquest kit, brand materials and top account retail excellence activity
Entrepreneurship
Strong drive to get ambitious project done
Creativity, eye for design along with sensitivity to metier
Outstanding attention to detail
Confident and enthusiastic manner
Practical and methodical approach to problem solving
Experience working as part of a team and independently (although often without supervision and under pressure)
Ability to be proactive and assertive
Prioritisation skills, able to cope under pressure and multi-task
Effective communication skills, together with a resilient character are essential
Advanced knowledge of Microsoft Office (Word, Excel and Power Point) and strong numeric ability

Trade Marketing Manager Resume Examples & Samples

Formulate and analyze travel trade marketing strategies in order to maximize the partnership collobaration
Develop and further enhance the distribution program to leverage the channel efforts
Drive marketing campaigns, programs, communications and events
Work closely with internal marketing teams to ensure the marketing communications are on brand standard
Lead and coach the team to manage suppliers on marketing materials
Overseas marketing budget

Trade Marketing Manager Resume Examples & Samples

Collaborating with retailers to manage and drive trade marketing strategy
Developing marketing toolkits and sales/launch presentations
Directing Omni-channel initiatives by forging key account relationships
Managing the company trade marketing calendar while driving development and delivering seasonal initiatives
Participating in brainstorming sessions
Driving a results-oriented culture that promotes collaboration and flexibility for future planning
Monitoring marketing budgets and spending on a monthly basis

Trade Marketing Manager L Oréal Consumer Products Division Resume Examples & Samples

Experience preferably within a consumer driven and fast past sales environment
Educated to at least a degree level
Highly organised with prioritisation skills and strong communication skills (written and verbal) and Excellent presentation skills
Highly numerate – strong analytically and Good commercial acumen
Good understanding of Media planning
Category Management expertise

Trade Marketing Manager Resume Examples & Samples

4+ years if CPG Trade Marketing, Marketing, Category Management or Direct Sales experience
Bachelor's Degree or equivalent in Marketing or related field
Familiarity with CPG trade channels (Mass, Food, Drug, Dollar Store, Specialty & Hobby)
Strong knowledge of Integrated Communications, Marketing and Promotion
Exceptional creative and strategic thinking abilities
Microsoft Office/Suite proficient (Excel, Word and PowerPoint)
Solid analytical skills
Passion for and experience with Sports and/or Kids Entertainment
In-depth retail experience in multiple trade channels

Trade Marketing Manager Resume Examples & Samples

Create and execute the annual trade marketing plans
Develop trade and consumer promotions across - price, operations and POS
Launch NPD to increase engagement and distribution
Seek out profitable Trade Marketing activities
Be strong in all areas of category management

Trade Marketing Manager Resume Examples & Samples

To develop and impleme nt strategic marketing pla n (s) for agreed key accoun t/channel delivering on the UK/ IRE objective of profitable growt h
To ch ampion, and deliver agreed brand strategy within responsible account/channel
Work closely with sales counterpart to develop account plans that are measureable and are tracked as part of the overall UK/ IRE Budget
Demand creation - to drive marketing programmes that deliver market share growth/maximise sales and profit ability through growth in existing and new product categori es (for retailer)
To input on and monitor/ensure execution of profitable ranging within specified retailer(s)
Development and execution of annual promotional plan covering both national brand objectives and sho rt term tactical – all with a view to maximize ROI
To ensure that all activity is aligned to the overall UK/ IRE marketing plan, corporate strategy and meets the company financial and brand objectives
To ensure that the Electrolux marketing approach is recognised as that of a market leading supplier, and contributes to the ambition of being the preferred supplier to its customer base
Implementation of range reviews in key accounts, working closely with the Product Lin e Team developing solutions (instore & online) to maximise potential sales and profitability
Development and implementation of a channel/retailer growth plan – bot h existing and new product catego ries
Establish key requirements for ATL & BTL inclusion within the annual Channel/Key Account plans joint advertising campaign
Working within the account restrictions development of POS packs/activity for Electrolux group product standout in store and online
Definition and implementation of both instore and onlin e trade marketing plan by product family for agreed channel/retailer
Delivering and tracking of activation to ensure sales and gross margin targets are met for channels and product groups as defined in the UK budget
On time implementation of product and promotional pla ns for the agreed channels within agreed net sales and profit targets
To deliver and track net sales and margin on all customer promotions and product launches
With the Senior Trade Marketing Manager management of the promotional plan to avoid conflict between customers and channels
Provide product forecast input for promotional activity based on channel understanding
Management of campaign/channel marketing spend within agreed budget limits
Manage vendors to deliver cost effective solutions and budget efficiencies
Monitor the performance of agreed channels and product groups a nd ma k e proposals within the channel plan to drive the business forward
Understanding of sales in and sales out performance at pnc le v el to understand and build improved range and promotional activity for the future
Engagement in intern al departmental processes to drive business improvement and time effectiveness
Continually audit and analyse the company’s competitive position to highlight competitor activity and new opportunities for share growth for Electrolux Group
Work in conjunction with both the marketing and account sales ma n agers to create effective customer pitches and presentations
Effectively manage the creation and production of sales literature, including leaflets, price lists and training material in line with agreed budgets and guidelines
Where appropriate, develop and review direct reports within the Marketing Team
Passion, marketing flair and creativity
Strong motivation to achieve
Well organised and structure d approach – strong process and operating rhythm
Excellent commun ication and presentation skills in both the internal and e xternal e nvironment
Ability to influence and present to business managers and customers at all levels
Strong leaders hip, presence, confidenc e, and relationship skills
High level of numeric and analytical sk ills
PC literacy – high levels of proficiency in Microsoft Excel, Word & Power Point
To actively support the Head of Marketing at all times and to make an active contribution to the Marketing Team as a whole
Self motiv ate d and an org anised approach to business
Seeker of “best practices ”
Ability to manage multiple tasks, prioritise and manag e time effectively– priority driven thinker
Strong team player

Trade Marketing Manager Resume Examples & Samples

Mastery knowledge of marketing principles, practices, tactics and tools and development value proposition with retailers
Mastery knowledge across marketing mix and vehicles for program execution with key account
Experience in delivering value-plus retail merchandising, bundles and solution consumer offers
Good people skills to gain peer support globally, regionally and in-country for new initiatives
Excellent negotiating, influencing, consensus-building and conflict-resolution skills

Trade Marketing Manager Resume Examples & Samples

Generate compelling shopper stories to develop winning strategies for categories versus competition
Support the ICP process by identifying key opportunities by incorporating understanding of shoppers, category, customer, competition, channel and external environment
Implement activities that deliver category or sub category growth based on consumer, shopper and customer requirements
Recommend actionable in store solutions based on a clear understanding of shopper behavior within the category and drive implementation of in-store solutions and continuously review the effectiveness of our in-store actions
Develop briefs and work with Shopper Activation and Space Planning team to ensure delivery of in-store solutions in order for field sales to implement
Responsible for proposing optimal Total Trade Spend (TTS) budgets for category by channel based on ICP
Prepare and implement new product trade launch and conduct pre and post evaluation
Recommend clear promotional guidelines based on shopper understanding and current market knowledge

Trade Marketing Manager Resume Examples & Samples

Coordinate with cross-functional teams in order to provide one central source of information for the sales organization
Understand brand and customer priorities and uses the planning process to drive strategic alignment
Recommends product/brand priorities, financial guidelines and drives synergies across customers and brands within area of responsibility
Leverages and leads growth driving capabilities including category management, in-store visibility and shopper marketing to deliver comprehensive category growth plans for customers
Compiles market, shopper / end-user, and channel knowledge gaps, develops, analyzes and delivers a summary for the business to review
Gathers competitive and marketplace intelligence to share with the organization
Collects and summarizes business risks and opportunities
Utilize marketplace knowledge and experience to inform new and developing go-to-market strategies
Ensure sales force has all the necessary tools to make customer appropriate presentations and meet customer administrative requirements
Supports sales teams to provide customer solutions lead by consumer driven insights
Lead consumer solution initiatives utilizing Newell Brands complete portfolio
6+ year experience trade management, channel management, brand management, insights and sales
Experience leading cross functional teams of people with a track record of delivering superior results
Superior organizational, analytical, communication, and presentation skills
Proficient in syndicated data sources and Windows Suite, especially Excel
Ability to balance workload and react to time sensitive requests
Knowledge of Supply Chain, Finance and Marketing
Ability to synthesize key takeaways across wide range & varies of data sources & translate into opportunities

Associate Trade Marketing Manager Mass Market Wace Resume Examples & Samples

Bachelor's degree required; marketing emphasis preferred
5-7 years of marketing and brand or channel marketing experience. Some sales experience and education background is a plus
Experience

Trade Marketing Manager Resume Examples & Samples

At least 4 years’ experience in Category Management, or Customer Management or Trade Market
Strong planning, communication and project leadership skills
Fluent in English, both written and spoken
Strong learning ability; Self-motivated
Bachelor degree or above

Junior Trade Marketing Manager Resume Examples & Samples

Manage trade terms initiatives (e.g. Premium Partner Program) aimed at driving contact lens category growth
Increase overall customer support and speed up migration to new innovative products by planning and executing tailor-made programs for Key Accounts
Develop initiatives aimed at visualizing the contact lens category at point-of-sale, Initiating sales-driving promotions and improving our B2B communication in order to stand out
Key marketing partner to Key Account manager for two Nordic Customer Business Teams
Master Degree in relevant subject
English Nordic Marketing experience
Excellent communication skills and ability to influence

Trade Marketing Manager Resume Examples & Samples

At least 5 years relevant experience with minimum 3-year on managerial level positions in FMCG, OTC industry
Experienced in trade marketing experience
Mature, optimistic, accountable, willing to work under pressure
Strong leadership capability
Team player with good project management acumen, problem solving ability and logistic thinking analytical skills
Strong presentation and communication skill
Good command of computer skillsSelling MD&D

Trade Marketing Manager Resume Examples & Samples

Develop, plan and execute B2B marketing campaigns and communications to acquire new and retain existing property listings on Stayz
Develop sales support material demonstrating the overall Stayz value propositions
Develop communication strategies to support product launches, adoption and ongoing use
Work with global marketing and domestic cross-functional teams (including product marketing, product development and sales) to create and optimise supplier acquisition and retention programs
Plan, manage and execute the trade event program
Report on B2B acquisition, retention and comms performance

Nordic OTC Brand & Trade Marketing Manager Resume Examples & Samples

Develop, communicate and execute an OTC growth strategy for the allocated portfolio (OTC & Rx)
Achieve sales and market share growth and profit targets for the Dry Eye products /portfolio
Support the OTC Teams Key Account Mangers by developing, creating and implementing trade marketing initiatives with high ROI
Lead new product launches and innovative DTC & HCP campaigns to pursue new opportunities in the Nordic market to strengthen product portfolio and positioning
Drive strong collaboration with internal key stakeholders (EMEA marketing, local country commercial, medical, regulatory and compliance teams)
Develop partnership with key external stakeholders in Nordics including key regional accounts and experts within Dry Eye
Develop and execute an OTC growth strategy for the portfolio
Achieve sales and market share growth and profit targets for the products /portfolio through innovative & best in class marketing initiatives
Support the OTC Team Key Account Mangers by creating and implementing trade marketing initiatives with highest possible ROI
Drive strong collaboration with internal key stakeholders
Develop partnership with key external stakeholders in Nordics including key regional accounts and experts
Ensure full compliance with Novartis Code of Conduct and that all adverse events are brought to attention to the DS&E department within 24 H after receipt
Master’s degree in Marketing or Business Administration
Fluent in at least one of the Scandinavian languages and English, oral and written
At least 4 years’ experience within in OTC / FMCG as marketing lead from a multi-national or regionally based company
Minimum 6 years’ experience with consumer product management and category management
Proven understanding of brand strategy and development of profitable brand plans
Experience in analyzing data on brand, consumer & shopper behavior, competitors and trade changes
An advantage with experience within regulations on communication of OTC/Medical device towards HCP’s and consumers

Trade Marketing Manager Resume Examples & Samples

Lead development of the trade sales & marketing strategies to achieve defined business objectives across all product categories within allocated budget
Create a winning vision in a dynamic market environment where there is a strong emphasis on merchandising, promotion, and trade partnerships
Responsible for the development, execution, and performance of all programs designed to increase brand & product presence and ultimate sign-ups in retail shops
Ensure alignment across the sales & marketing functions on in-store sales needs and marketing initiatives
Support variety of marketing strategies including product launches, and communications efforts, merchandising displays, etc
Put in place, monitor and improve sales reconciliation processes to diagnose sales performance while identifying sales growth opportunities
Involve in Collaborative Planning, Forecasting and Replenishment (CPFR) with supply chain and procurement

Regional Trade Marketing Manager Resume Examples & Samples

1) Control and efficiently deploy Trade Promotion budgets for market development activities at the local level
2) Design and execute engagement programs for Distributors, wholesalers & Retailers
3) Provide insightful analytics on market trends, competition activities, distribution metrics
4) Analyze Market Constructs and recommend Customer Acquisition and Retention Initiatives
5) Drive distribution efficiency & help region achieve distribution targets – through in market activities
5) Help in executing on-ground marketing activities – Sponsorship, Trade promotions, Display drives
1) Experience and proven track record in conceptualizing and driving BTL activities prevalent in the FMCG Industry
2) Knowledge of sourcing and negotiating of collaterals and merchandise for schemes and other initiatives
3) Proven people management skills
4) Keen commercial sense to manage large budgets and do cost effectiveness assessment for activities
5) The role requires interfacing within the organization as well as outside through an array of Marketing Service vendors (like merchandising services, printers etc
6) Analytical ability to analyse data for formulation of effective & robust Go To Market Activities
2) Working with a newer function and therefore not too high acquired knowledge
3) Innovation to drive best realization from the money spent
4) Need for internal selling & alignment of key initiatives

Trade Marketing Manager, Global Resume Examples & Samples

Work with Project Managers to ensure all activity on site is accurately executed for the market, taking responsibility for approving local language, tonal and cultural nuances
Identify relevant local events and occasions, which can form part of our global marketing initiatives
Support the roll out of global activity across all markets
Collaborate with the optimization team to interpret global MVT results to ensure the site is optimized to the behaviours of the local customers
Explore opportunities for global brand partnerships when they align to a broader global trade marketing strategy
Liaise with the DM team to help nurture and optimize affiliate relationships
Co-ordinate across different functions within Customer Experience to ensure we are delivering joined up activity across all channels
Experience in a Marketing position (brand or agency), with a track record of working on global campaigns or trade marketing activity at a global and local level, preferably for digital/ebusiness brands
Solid experience of working in an global business environment
Ability to work in a fast-paced environment and adapt to rapid change
Excellent organizational, written and oral communication skills
Highly collaborative
Data and insight driven

Trade Marketing Manager Resume Examples & Samples

Educated to minimum bachelors degree level ideally in a business related subject - from a recognized University
4-6 years of experience in Sales and/or Trade Marketing in Traditional Trade in Egypt
Good understanding of Traditional Trade Go-to-market strategies and distributor operations
Experience in setting up new distributors, wholesalers and direct van selling

Trade Marketing Manager Resume Examples & Samples

You will be expected to own and drive the RB 4P strategy for an RB Powerbrand…with a true opportunity to create and drive change
You will be expected to identify opportunities and risks, to deliver the optimum plans against these, and to drive the business toward rapid and decisive action plans to win in the market
You will have high levels of involvement across the RB commercial teams and with the Senior Management Team (Local and Global)
You want the opportunity to develop strategies that will have major business impact and drive business growth
You want to be known for making positive changes to Category performance, through leading innovate thinking with a clear roadmap & timelines to achieve 4Ps in-market executional excellence
You have a passion for achievement; strong negotiating/influencing skills, integrity and drive with a strong desire to make things happen
Develop and execute effective 4P strategies based on Global Success Models and an understanding of customers, categories and consumers to maximise profitability
Develop short and long term category strategies based on a thorough understanding of market conditions and trends
Lead annual category 4Ps planning and review process by understanding business objectives and translating them into a 4Ps roadmap for Sales execution
Build 4Ps gap analysis and work with Sales and Customer Marketing to develop/agree clear, specific plans for corrective action
Champion new product market entry and execution. Includes development of sales presentation/ materials and tracking/analyzing 4Ps in-market implementation
Assists in the development of trade spend guidelines, performs top-line allocations and reviews and authorizes planned field trade spend
Makes decisions based on a thorough understanding of NR, Trade Spend and Gross Margin
Degree calibre with sales / marketing / data or retail management background, with strong category management experience within FMCG
Demonstrable commercial acumen and good understanding of Customer Management Process
Confident of communicating and influencing at all levels of the organisation
Advanced usage of Excel, PowerPoint, Nitro (or equivalent; and basic Spaceman (or equivalent)

Senior Trade Marketing Manager Resume Examples & Samples

Coaching and training of (junior-) trade marketing managers
Develop, implement and track LSMs and scorecards for key categories and brands
Develop, deploy and track BIC "Ready-to-go" conceptual sells for: all RB launches; other plans to hit 4P LSM targets - e.g. price increases, (joint-) promo plans, shelf planograms, POS etc
Represent sales in the category teams, ensure launch recos and relevant data are in time and complete with all sales relevant elements
Involve relevant KAMs or sales director where appropriate prior to the approval of the launch reco in the management team
Lead and coordinate account pilots where relevant
Direct the KAMs and focus on launches and/or closing LSM gaps
Ensure optimal sales budget control and sales promo planning process
Facilitate the delivery of category and brand objectives in all chains and with all customers
Support management team with ad hoc business analysis
Own and lead joint promo strategies and go-to-market strategies; aligned within category teams towards sales to win with winning customers and to grow share with all customers
Drive and initiate category management projects with strategic customers
Minimum bachelor's degree in business administration or similar with focus on sales / marketing
Minimum 2 years of sales experience (KAM, FOM) with large centralised accounts in a blue chip FMCG company is a must and very good key account management experience with successful track record
Minimum 2 years additional functional experience in either trade marketing, category management or brand management is preferable
Very good 4P knowledge and proven practice along with highly analytical skills
Solid consumer marketing or trade marketing knowledge with experience in people management
Excel, PowerPoint and Nielsen Nitro (or equivalent) on advanced level
Proven ability in running category management projects with key accounts
Strong commercial understanding of business issues/opportunities
Highly organized self-starter with ability to develop strategies, tactics and measurable implementation
Dynamic entrepreneur, team-player and problem solver with a high result orientation including strategic thinking
Strong communicator capable of building strong working relationships both in German and English

Customer Trade Marketing Manager Resume Examples & Samples

Identify and align stakeholders on the key business priorities for the customer across all portfolio and develop the commercial plan to support the related business objectives
Lead the project management of key initiatives, lead the differentiation agenda
5-years of experience in Sales and Trade Marketing
Proven analytical skills

Assistant Brand & Trade Marketing Manager Resume Examples & Samples

Ownership of brand/segment P&L and in-market performance
Supports development of marketing plans & manages marketing budgets for assigned brand/segment to deliver net revenue, gross margin, market share and profit targets
Supports Trade Marketing Manager with development of LSM and 4P Success Model
Works closely and collaboratively with Supply, Sales, Finance, Legal, Regulatory, Design, and External agencies to develop and execute successful marketing plans within timelines and budget
Executes Global NPD launches with BIC maximization plans and identifies new opportunities (BDIs) to drive business
Leads and executes all packaging projects and consumer promotions – from brief to completion within project timelines and budgets
Performs in depth analyses using syndicated data, measures performance and impact of promotions and new products, communicates results effectively across the business
Develops all promotional vehicles by analyzing mix, velocities, margin, configuration, count and works closely with Sales and Brand to determine ideal solutions
Contributes to forecast accuracy via timely and accurate input into forecasting process
Minimum university educated (to Bachelors level) in a commercial subject. MBA preferred
1-3 Years of classical marketing experience or MBA, must be able to demonstrate outstanding marketing skills and potential, developed within a CPG environment
Prior experience in related fields (Sales, Marketing, Finance, Advertising) a plus
Entrepreneurial
Strong sense of urgency and achievement
Resilient and able to respond under pressure
Ability to influence
Strong analytical skills, financial skills and P&L understanding
Capable of analyzing data to draw conclusions from the data
Willing to relocate internationally to pursue career opportunities

Customer Trade Marketing Manager, Walgreens Resume Examples & Samples

Input in the annual national brand plan, be the advocate channel/customer requirements to be reflected in the Channel Brand plans
Validate National brand Strategy against Customer strategy, raise any required ad hoc intervention at brand level for given customer/channel
Translate the Category Vision into a Customer specific shopper based growth platform that creates win for both the customer and RB
Strong knowledge of Syndicated Data (Nielsen/IRI, Spectra, Panel Data, A&Us)
Strong oral, written communication, and presentation skills
Computer proficient (Microsoft Office, Nielsen/IRI)

Assistant Trade Marketing Manager Resume Examples & Samples

Analyze 2016 result and apply for 2017 SS planning
Monthly tracking by utilize Go Big (FTR/NP)
Support to set KPI including action planning & target stores listing.(Define right target stores based on by brand FTR or local/shopper data from agency.)
Analyze the comparison between FTR/POS and MD action achievement vs target
Analyze call effectiveness for each store for MD store optimization
Call frequency/# of visit + Sales Data + Md priority analysis
Find opportunity of Cross category POSM standalization for cost saving
Build key message /desing on POSM
Support for agency design/specification briefing
Lead to communicate with agency cowork with POSM assistant
Prepare POSM list for sales and MDs
Track the usage by account
Minimum bachelor’s degree level
Minimun 3 years of experience in Trade Marketing such as Shopper Marketing / Customer Marketing / Field Marketing
Bilingual of Japanese and English

Junior Trade Marketing Manager Resume Examples & Samples

Translation & commercialization of national activities & tailoring to customer activation
Preparation, coordination and managing execution of tailor made activities
Managing of customer calendar to maximize market shares and sell out plans
Data transformation to sales period activity targets and tools for dedicated clients
Sales development through targeting & period activity tools development
Sell out & distribution activities development, management & post analysis
Close cooperation with marketing and sales departments (internally) and with key customers (externally)
Managing of production and distribution of POS materials
Competition activities monitoring, market analyses
At least 2 years of experience in Trade Marketing, Shopper Marketing, Sales, Marketing, within FMCG sector
Self-sufficient and dynamic person with strong organizational skills
Very strong analytical and synthesis skills
Higher education

National Trade Marketing Manager Resume Examples & Samples

Report to Sales Director. Responsible for the successful implementation of our brands and products in FMCG retail outlets and food service sector in China
Creation and implementation of the action plans of market, product and competition analysis
Planning and realization of and distributors initiatives and food service fairs
Interface between sales and product marketing
Creating and managing the budgets for Trade Marketing related BTL collateral
Active collaboration with Key Account Managers

Trade Marketing Manager Resume Examples & Samples

10 Years’ experience in a Marketing/Sales/Trade Marketing role
Experience within Consumer Packaged Goods
Professional knowledge of trade marketing
Experience with product market introductions
Experience in working with distributors/resellers in different countries
Leadership of trade marketing in matrix setting of region (IKAM, SO’s, business mgt.)
Has to convince SO’s to use the tools and share the regional programs

Associate Trade Marketing Manager Resume Examples & Samples

To synchronize brand strategy and channel strategy into the execution in stores to supplement the achievement of the maximum sales/distribution results,
Develops and implement the annual business strategies and plans in order to achieve business plan, distribution and merchandising target. And recommend change to business strategy and tactics where necessary
Effectively manage budgeting by doing analyze cost & profit of doing business by franchise, by brand and by channel
To understand and monitor key competitors activities (product development, pricing, distribution, merchandising and promotion activities in order to provide feedback and reapply for the company's brand
To do volume forecast on new product initiative and promotional SKUs, and challenge channel team on monthly estimate by brand
To be an expert on trade promotion execution and management in order to provide recommendation to marketing team and channel team
To initiate the promotional tools i.e. Trade presenter, Promotion Presentation material, POS material, selling tools by reapplying conceptual selling
To work closely with strategic customer teams on growing customer category business by reapplying category management into the in store execution plan

Trade Marketing Manager Resume Examples & Samples

Gathering and understanding Consumer and Channel/Customer insights through research. Use data gathered through research/analysis to develop category 4Ps strategy for Customer implementation
Development/understand Global and Local Category best practices and transfer knowledge to Sales for implementation. Transfer Local Category success to Global Teams
Develop Channel strategy for optimal product assortment and placement utilizing store shelf space more efficiently, satisfying consumer needs and eliminating stock-outs in accordance with category success models
Recommend efficient and effective pricing and promotion strategies in accordance with category success models
Build 4Ps gap analysis and work with Sales to develop/agree clear, specific plans for corrective action
Champion new product market entry and execution. Includes development of sales presentation/materials and tracking/analyzing 4Ps in-market implementation
Develop and present Market/Consumer/Category trends to key Customers. Establish RB as the Category expert
Develops expertise in assigned geographic areas/key Customers in order to serve as an expert to Marketing/Trade Marketing and manage cross-category Customer needs
Utilizes information from a range of sources to understand market trends, competition, customer strategy, and brand strategy
Analyzes business trends and clearly understands competitors’ 4Ps strategy
Helps develop national and/or local account-specific promotional programs/key events
5-years Direct Sales and/or Marketing experience, cross functional exposure to other Business Operations

Assistant Trade Marketing Manager Resume Examples & Samples

Speaking and writing proficiency in both English and Chinese is essential
Key account sales experience would be a plus
At lesat two-year trade marketing experinces

Customer Trade Marketing Manager Resume Examples & Samples

Develops country/customer 4P strategy and tactics in line with respective sales and marketing directors, and building on global 4P strategy
Defines category trade marketing KPls
Contributes to category marketing plans, with customers & category analysis and promotional strategy
Continuous analysis of the competitive and customer’s position in the country, works together with the sales director to develop long-term trade marketing actions and strategy aimed at strengthening RB’s position in the each of our categories
Presenting Category strategies/vision and 4P strategy to our customers
Key contact for the Marketing Director and Brand Marketing team with regards to all promotional and customer activity

Trade Marketing Manager Resume Examples & Samples

Define longterm brand strategies and objectives with Exhibition for the Pixar and Marvel Studios brands, working closely with Brand leads and Studios Insights team to develop and future proof the brands in line with brand studies and the overarching Studios brand-led approach
Define brand-driven title-by-title strategy and objectives; focus on digital-first approach; and develop industry-leading, data-driven solutions
Establish and maintain high-level relationships with exhibitor marketing leads
Work with co-manager for Trade (Disney Branded & LucasFilm), UK Studio Marketing and Sales leads to create and implement integrated marketing initiatives
Contribute in achieving title-by-title fiscal financial targets
Define overarching Trade Marketing strategy with focus on a digital-first approach and brand-led opportunities
Work hand-in-hand with UK Studio Marketing Managers and brand leads to develop title specific Trade Marketing plans
Work with Digital and Media & Insights teams to apply strategic learnings and align with overarching objectives
Connect with UK Sales team to ensure consistent messaging in all comms with Exhibition and define shared goals between Sales and Marketing
Project management: organisation, efficiency, time management & attention to detail
Knowledge of UK theatrical market place and Exhibition
Strong presentation & communication skills
Computer literate especially advanced PowerPoint / Excel / Keynote
Line management experience preferred

Senior Trade Marketing Manager Resume Examples & Samples

Coaching & training of (Junior-) Trade Marketing Managers
Develop, implement and track LSMs and scorecards for Key Categories and Brands
Develop, deploy and track BIC “Ready-to-go” conceptual sells for: all RB PC launches; other plans to hit 4P LSM targets - e.g. price increases, (joint-) promo plans, shelf planograms, POS; etc
Represent Sales in the Category Teams, ensure launch recos and relevant data are in time and complete with all Sales relevant elements; involve relevant KAMs or SD where appropriate prior to the approval of the launch reco in the MT; lead and co-ordinate account pilots where relevant
Direct the KAMs; focusing on launches and/or closing LSM gaps; ensure optimal Sales Budget Control and Sales Promo Planning process; facilitate the delivery of category and brand objectives in all chains and with all customers
Support MT with ad hoc business analysis
Own and lead Joint Promo Strategies and Go-to-market strategies; aligned within Cat. Teams towards Sales to win with winning customers an to grow share with all customers
Drive and lead in-store innovation to win at MOT
Drive/Initiate category management projects with strategic customers
Minimum bachelor degree in Business Administration (or similar)
Focus Marketing/Sales
Minimum 2 year Sales experience (KAM, FOM) with large centralised accounts in a blue chip FMCG company is a must
Minimum 2 years additional functional experience in either Trade Marketing, Category Management or Brand Management is preferable
Experience in people-management is preferable
Very good Key Account Management experience with successful track record
Very good 4P knowledge and proven practice
Solid Consumer Marketing or Trade Marketing knowledge
Excel, Powerpoint and Nielsen Nitro (or equivalent) on advanced level
Has run Category Management projects with Key Accounts
Living of our core values: achievement, entrepreneurship, owner-ship and partnership
Highly analytical with strategic thinking
Ability to develop strategies, tactics and measurable implementation
Dynamic Entrepreneur and problem solver
Strong communicator capable of building strong working relationships
Strong commercial understanding of business issues/ opportunities
Highly organized self starter, self-motivated with drive
Stress resistant
Ability to lead & motivate a team
German & English - fluent

Trade Marketing Manager, Trade Marketing Team Resume Examples & Samples

Responsible for the development of the Trade Marketing strategy based on the understanding of the shopper and channels
Lead and consolidate commercial and marketing activities in the different sales channels, including online
Ensure alignment between the Marketing and Sales Department for the coordination and communication of products, launches and sales prices of both the direct sales force and the Trade agency, contributing to be the best commercial ally
Responsible for the implementation and monitoring of the Shares for Sale. Monitoring and reporting of sales of competitors' shares, their prices, availability for marketing and sales managers
Implement the communication and space of the mark in the POS (POP, Display, Hot zones)
Responsible for ensuring the complete portfolio and content in the e-retailers
Manage the prosecution team that implements the company's strategy in the POS
Manage the T & B Budget and ROI control of the activities to recommend the best way to invest
Plan and implement sell out actions on the channel
Definition and control of Trade KPIs (floorshare and distribution)

Trade Marketing Manager Resume Examples & Samples

Develop and present Market/Consumer/Category trends to key Customers. Establish The French’s Food Company as the Category expert
Analyses business trends and clearly understands competitors’ 4Ps strategy
Help with the Demand Planning of products

Trade Marketing Manager Resume Examples & Samples

Seek out new opportunities and expands and enhances existing opportunities to build and manage the pipeline in specialty area
Maintain knowledge of competitors in account to strategically position HP's products and services better
Develop pursuit plans and manage the pipeline to ensure alignment with account managers
Establish a professional, working, and consultative, relationship with the client, by developing a core understanding of the unique business needs of the client within their industry
Contributes to proposal development, negotiations and deal closings
Work closely with and supports account manager, providing technical expertise and support, and participating in client engagements up to C- level engagements for more complex solutions in smaller accounts
May focus on growing contractual renewals for mid size accounts with some complexity, to higher-total contract- value renewals
Interface with both internal and external/industry experts to anticipate customer needs and facilitate solutions development.Build sales readiness and reduce client learning curve through effective knowledge transfer in area of specialization
University or Bachelor's degree preferred.Directly related previous work experience
Demonstrated success in achieving progressively higher quota
Extensive vertical industry knowledge required
Typically 5-8 years advanced sales experience required
Deep knowledge of products, solution or service offerings as well as competitor's offerings, to be able to sell expansive systems or services and attached products
Understands the industry and market segment in which key accounts are situated, and integrates this knowledge into consultative selling
Understands the role of IT within area of specialization and how HP's solutions differentially address specific vertical industry challenges as well as their cross-segment capabilities
Negotiates and drives deals to ensure successful closes and high win rate
Broad understanding of the customer needs; applies standard as well as creative solutions to meet those needs
Uses client engagement skills in collaboration with account leads to propose expansive systems or service solutions to client
Leadership and initiative in successfully driving specialty sales in accounts - prospecting, negotiating and closing deals
Translate product knowledge into customer's added business value
Uses specialty knowledge to actively prospects within accounts to discover or cultivate sales opportunities
Conceptualizes and articulates well-targeted solutions in area of technical specialty -- from proposal to contract sign-off
Ability to take a deal through the sales cycle including closing or supporting the close of a deal
Demonstrates high service knowledge and professionalism in researching and sharing service- related information with account teams and customers
Understand the channel and work an effective plan to increase sales with our partners
Regular use of Siebel updating deal profile and forecasting accurately
Understands services as part of strategic product sales
Good prioritization and delegation skills in order to focus on the key client opportunities.Knowledge of industry trends, associated solutions, and key partner/ISV solutions

Trade Marketing Manager Resume Examples & Samples

Be the specialist on the total UK optical account channels
Develop channel promotional plans in conjunction with company strategies
Full ownership for tactical delivery of all trade marketing initiatives
Attend key account meetings to add value through identifying opportunities and recommending appropriate marketing tactics
Aid in communication of channel activity to field sales team
Monitor, evaluate and record competitor trade activity within the channels
Organize production of customer specific and branded launch presentations
Liaise with third party suppliers in creation of materials
Proven Trade/Customer Marketing experience, ideally in FMCG or high street retail environment with blue chip background
Thorough understanding of FMCG environment with exposure to a variety of retail accounts
Knowledge and experience of a variety of shopper marketing and ‘Point of Sale’ tactics
Experience of FMCG Key Account management at National Account level
Proven ability to demonstrate use of influencing tactics to achieve business objectives/influence key accounts at buyer level
Proven experience of delivering added value marketing campaigns (Retail and Pharmaceutical)
Commercial awareness/business acumen of the vision care market and or pharmaceutical industry

Trade Marketing Manager Cpd Resume Examples & Samples

Lead commercialization of Category National Activities Calendar – including promo actions & launches and translating categories & brands plans into in-store execution
Manage & develop sales period initiatives on time/within budget, align with business development & marketing & communicate to all stakeholders, focus on sales to ensure business objectives are achieved
Ensure continuous development of promotional mechanisms via pre- & post-evaluation including P&L & follow-up with recommendation for future actions
Be the linking pin between sales, category & marketing to secure that marketing platforms - including promo actions and launches - are executed optimally in the store
Contribute to the process of annual planning of volume building block
At least 5 years of experience in Trade Marketing, Shopper Marketing, Sales, Marketing, within FMCG sector
Management dynamism
Building effective relationships

Trade Marketing Manager Resume Examples & Samples

Ability to manage influence through persuasion, negotiation, and consensus building
Ideally combined background of trade marketing, franchise model, marcom, customer experience
Deep understanding & analytics of value drivers in generating business revenue models
Display the strong capabilities in channel management
Strong passion for sales & P&L business model
Strong empathy and passion for customer resolution
Demonstrate a desire for continuous learning and improvement
Enthusiastic and creative leader with the ability to inspire others
Proven experience as a trade marketing/marcom & channel management
Proven experience in the field execution of business strategies
Excellent knowledge of the telco/device market & product assortment of respective channels
Customer or channel feedback gathering and translating to strong actions & execution
High awareness & knowledge of channel strategies particularly direct selling
High knowledge of marketing & trade marketing activities, tools, and techniques
High sense of ownership of the business objectives
Display a strong and best channel measurements and execution
Display a strong people managerial skill
Strong client delivery & engagement management experience
Strong communication & presentation skills
Advanced troubleshooting and multi-tasking skills

Trade Marketing Manager On Resume Examples & Samples

Bachelor's degree in business, marketing or related field
5 years sales and/or Marketing experience, of which at least 3 years must be in managing the activation of trade programs in the US market
Spirits background and experience preferred
Experience in managing external agencies a plus

Brand Trade Marketing Manager Resume Examples & Samples

Responsible for mining & leveraging US & global shopper, channel, and category insights to develop a 4P “Go to Market” strategy that drives outperformance both for our customers and RB
The incumbent must be able to ground all 4P go to market strategies, recommendations & initiatives in both financial and share validation. In turn, each year the manager will be responsible for the delivery of the brand financial and share targets
The manager will champion NPD/EPD launch strategy (by channel) and provide all associated sell in materials, including the category growth relevance of the initiative, trade deck, samples, support material, specifications and displays. Ultimately, the incumbent is responsible to provide the sales team with all the tools to ensure the sell in to our customers is a success
The incumbent will be expected to work closely with our shopper insights team leveraging their associated learning to drive our category growth initiatives (PiCOS)
The team member must have excellent knowledge of sales requirements/needs in order to be viewed as an expert/leader in the US trade both internally & externally
The individual will be responsible to provide a leading input into annual +1 year commercial plan for all the trade/4P inputs. This includes
Good understanding of Customer Management Process
Good interpersonal and time management skills

Channel Trade Marketing Manager, Club Resume Examples & Samples

Develop, implement, and champion Club-specific innovation and pack development pipeline in conjunction with key Marketing and Trade Marketing Team, ensuring delivery of both internal P&L KPIs and external customer sales-led KPIs. Includes managing the development of sales presentation/materials and managing tracking/analyzing the 4Ps in-market implementation
Maintain a strong relationship with Local Marketing & Brand Trade Marketing Teams. Incumbent must have excellent knowledge of Sales requirements/needs in order to be viewed as an expert/leader in this area
Be the voice of the sales teams internally and drive aligned customer team agenda and strategy with cross functional partners
Support the sales team at customer meetings and presentation, acting as the brand/item/category expert
Develop/understand Global and Local best practices to further enhance club channel strategy and ensure transfer of knowledge to Sales for implementation
Own shopper marketing budget for brand responsibilities in conjunction with sales teams – ensuring smart investment choices in line with product strategy whilst liasing with cross-functional partners (sales, marketing, finance) to ensure effective budget management,
Develop Channel strategy for optimal product assortment and placement utilizing club shelf space more efficiently, satisfying consumer needs and eliminating stock-outs
Understand and drive development of Consumer and Channel/Customer insights through research
Use research to develop efficient and effective pricing and promotion strategies in accordance with local “success models”
Lead annual category 4Ps planning and review process by understanding business objectives and translating them into a 4Ps Local Success Model for Sales execution
Develop & present Market/Consumer/Category trends to key Customers. Establish RB as the expert
Utilize information from a range of sources to understand market trends, competition, customer strategy, and brand strategy
Lead the project management of key initiatives

Trade Marketing Manager Resume Examples & Samples

4 years’ university degree
7-8 years of experiences in sales and trade marketing
Excellent communication skills in English
Advanced level of MS Office Applications
Good communication and negotiation skills
Strong analytical problem solving skills
Ambitious, confident and able to take initiative

Assistant Trade Marketing Manager Resume Examples & Samples

Assist Trade Marketing Manager in implementing new launches, maintaining growth in pillar products and animating core catalogue to contribute to continued growth for the brand and the consumer relationship
Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
Adapt the in-store communication material (imagery and point of sale) mobilising and collaborating with other departments (sales, logistics, training, etc.) and partner agencies to build best in class consumer experience; meet the deadlines
Implement and track Trade Marketing programmes for retailers with commercial teams designed to increase sales and brand/category presence
Deliver clear and inspiring briefs to agencies: Comm and Design
Create and manage the brands GWP promotional plan working closely with demand planning and logistics teams
Drive digital excellence and lead content planning integration with digital teams
Collect and analyse consumer and market insights and competition strategies to make recommendations to management
Manage budget for own brands & activity and measure return on investment
Support the medical team with event planning and materials contributing to growing awareness and recommendation
2+ years working experience
Excellent cross-functional project management
Strong proactivity
Exposure to digital marketing and social media
Previous experience managing creation of point of sale material, liaising with creative agencies
Genuine passion/interest in beauty
ACTIVATION EXCELLENCE (experience in project management) Delivers excellence with agility and rigor Integrates sustainable, business consciousness
Handles multiple tasks, meets time-lines

Trade Marketing Manager Resume Examples & Samples

Oversee GIBC creative and promotional program development and budgets, Track and manage budget performance for all assigned accounts/projects
Successful completion of all POCM trimester programming as well as communication and coordination of materials aligned with brand priorities and big bets
Work with Goose Island brand teams to ensure development of brand retail support and merchandising elements for each of the key trade channels, and ensure material is available to wholesalers through A-B marketing.com
Develop and manage trimester planning schedule to brand teams (deliverables and due dates)
Manage Goose Island connection the HE Trade Marketing group in New York. Ensure involvement in key trade channel planning meetings and manage on-time deliverables of trade channel material
Detailed element packages for all promotions and sell-in materials
Guidelines for Brand to develop creative content
Drive GI Brands at retail through a thorough understanding of balancing retail and channel leads

Trade Marketing Manager Resume Examples & Samples

Full responsibility of development and execution of promotional calendar, consisting of price promotions, internal &external incentive plans and customer/brand activation projects in close relationship with channel managers
Channel PL responsibility with focus on rebates, discounts, pricing and trade marketing budget
Development of promotion mechanics with pre and post ROI evaluations
Focus on brand /customer activations by bridging the channel and brand strategies
In charge of managing design of displays, POP materials and internal informative documents
Contribute to RTM strategies with monthly promotional plans
Development of range compliance efficiency in different customer segments
Driving executional excellency in field, with merchandising tracking system; continuous relationship with field team through trainings and clarification of development areas
Graduated from reputable universities’ business administration/commercial faculties (MBA is an asset)
Advanced in written and oral English & Turkish
Minimum 5 years of experience in trade marketing and/or business development, preferably in an FMCG environment in sales
Minimum 2 years of management experience
Results oriented, entrepreneurial, proactive and self-motivating
Strong commercial acumen and understanding of business context with a sales perspective

Trade Marketing Manager Resume Examples & Samples

Develop, present and execute all aspects of account specific marketing plans that uphold brand standards support sales objectives and drive sell-in/sell-through of products for designated account base. Tactics may include: print, radio and digital advertising, consumer promotions, sales associate contests, in-store merchandising concepts, and event marketing
Act as primary liaison with sales team and retailer teams (buyers, visual, advertising contacts etc.) for designated account base – focused on sporting goods retailers. Foster communication with regard to all planning and execution of initiatives
Must be able to manage multiple projects simultaneously
Strong client/account management skills
Demonstrate strategic planning skills
Exceptional follow-up and organizational skills
Ability to work with Sr. management (internal and external)
Ability to navigate complex organizations
Solid budget management skills
Must be able to work closely with sales team and navigate complex organizations
Attention to detail and solid execution skills a must
Travel 10-15%

Trade Marketing Manager Resume Examples & Samples

5-7 years of marketing experience, preferably in a role involved in branding
Experience in CPG or alcohol industry preferred
Excellent analytical and organizational skills including desire to learn all marketing and sales aspects of the company
Exceptional creative, project management and organizational skills
Ability to influence others to meet business objectives while maintaining Goose Island's entrepreneurial spirit
Strong budget and business analytic skills
Proficiency in PowerPoint, Excel

Internet Trade Marketing Manager, Alcon Resume Examples & Samples

Work together with Internet channel manager to create and update relevant content for Internet customers
Participate in customers meetings with Internet KAM and create working relationship directly to the marketing department of the customers
Ensure relevant materials and visual materials to Internet accounts
Coordinate with local marketing team to optimize SEO/SEM vs online advertising
Monitor Google analytics and track search for Internet accounts
Manage Internet account promotions
Develop and maintain collaborative, close working relationships with agencies to help manage PR campaigns and initiatives
Share best practice for Internet with EMEA and coordinate with EMEA E-commerce team
University Degree or equivalent; ideally Marketing or MBA
Fluency in English and Czech - an advantage but not must) any other languages is an advantage
6+ years of extensive experience working exclusively in digital marketing leading companies (FMCG e-commerce, healthcare, media), ideally experience in both in B2B & B2C environment
Passion for understanding consumer mindset and keeping up with media and technology trends
Familiarity with segmentation and fluency in data analysis; direct experience with web analytics
The ability to clearly articulate and present insight-based strategies, recommendations and results to team members and management is required
Deep understanding of integrated marketing experience and the role digital plays in the marketing mix
Comprehensive understanding of the digital ecosystem and how web, mobile, social, search and e-commerce channels work together to optimize behavior, acquisition and sales
Ability to be an individual contributor, willing and eager to work in a hands-on capacity

Assistant Trade Marketing Manager Resume Examples & Samples

Category: Ready to Eat Cereal (RTEC)
Assisting the Trade Marketing Associate Director and take responsibility to develop, manage and facilitate the implementation of 4P (Product, Placement, Price, Promotion) and channel strategies ensuring alignment to consumer, customer and shopper propositions at the point of purchase which are fully integrated with the category and brand strategies
Providing assistance in the interface within Sales and between Sales and Marketing in order to provide category support, execute NPD and Point of purchase initiatives within customers
Managing the POS budget and the execution of planned promotional activity in-trade
Working with the Associate Director on all special projects related to category management to ensure initiatives are developed and implemented
Post matric Business or Marketing qualification
Minimum of 5 years qualification in a similar role in the FMCG Industry
Minimum of 3 year experience in plannograms systems (JDA or similar)
Computer literate (MS Word, Excel, PowerPoint & Outlook)

Trade Marketing Manager, National Accounts Resume Examples & Samples

Develop, project manage and roll-out / execute channel and chain specific On Premise consumer engagement ideas and activations that bring the key brand strategies to life in an engaging way with target consumers, building awareness and visibility on the right brands at the right time (focus on national and with some provincial level programs)
Support Corby’s National Accounts Director and SOPTMM in building and executing bespoke and engaging activation ideas for best fit brands in specific chains to help build trial and affinity for our products at store level and with our target consumers
Ensure concepts dovetail into current brand campaigns and are maximized where possible through ATL & BTL tie-in. (ie. digital/social, cross-channel promotion, PR etc.)
Lead the design, approval, procurement, and delivery of all required POS for program execution (as agreed to with specific National Account chains)
Develop and maintain a high level of expertise in the On Premise channel delivering actionable insights on a national and regional perspective
Be the primary point of contact for all Marketing/Trade Marketing initiatives for Corby’s National Accounts ensuring alignment between all stakeholders
Demonstrate leadership and strong project management skills in the management of cross-functional project teams from brief to concept to execution to post learnings. Must be able to manage multiple programs simultaneously at different stages of development
Demonstrate the ability to influence and engage key stakeholders throughout the life of a project / initiative
Ensure internal communication of National Account activity throughout the organization via news letters, Chatter, and Marketing/Sales meetings. Confirm roles and responsibilities of any internal resource in program roll-out
Manage calendars and critical paths for development and execution of all National Account initiatives
Effectively manage budgets for all programs from concept to execution, including all agency SOWs and field level spends. Provide budget reporting on a regular basis to ensure all spends are on track
Ensure all major initiatives are evaluated and provide on-going feedback and recommendations
Support Corby’s Senior On Premise Trade Marketing Manager on key projects and initiatives relating to the National Accounts, where required
Minimum College education
On Premise experience
Minimum 2 years’ experience in Sales / Marketing within CPG and/or alcoholic beverages
Brand Management experience an asset
Previous brand activation experience
Travel = up to 10% of time

Trade Marketing Manager Resume Examples & Samples

To develop trade marketing plan in line with brand plans and sales channels
Plans sales and promotion budget to meet the trade marketing plan
Develop planograms/layouts at retail for merchandising the products
Promote the products in store by right placement: in category, out of category or extra displaus
Work with top retailers to make plans according to cateory roles in their stores

Trade Marketing Manager Resume Examples & Samples

Should have strong understanding of channel and customer operations. Sales experience will be an advantage. Experience should be preferably in a related channel to the post being applied for
Ability to analyse data, and provide recommendations
Good communications and interpersonal skills
Good process and project management skills
Self starter with initiative
Degree holder with at least 5 years experience in Trade Marketing/ Sales working in FMCGs environment

MCC Trade & Marketing Manager Resume Examples & Samples

Translates strategy into country short- and long-term business plans
Delivers and optimises the yield and volume for each trade to achieve the overall country score
Influences trade strategies through MCC HQ Trade Managers
Provides guidance to local capacity management
Builds and communicates local market, trade and customer intelligence to drive country objectives and sales actions
Ensures development of relevant, timely, high impact campaigns and sales materials to generate yield and volume
Assist Country Manager in driving the team to deliver target volume and yield/margin levels for the country
Overall responsible for country pricing feedback to HQ Revenue Management including market levels and rate improvement opportunities
Overcall responsible for managing Freetime approvals for both exports and imports
Analyze existing cargo base and provide cargo selection direction to sales and customer service team to ensure maximum yield generated from available resources of space and equipment
Work out surcharge review and implementation with sales and bench marking with market and ML to achieve top line improvement
Initiate product development, includes coordinating with Sales for market studies on potential corridors and come up with concrete proposal to HQ
Provide information and recommendation to improve product port folio to/from all ports within scope
Gather market information (market size, market development, competitors) available and share with HQ, Sales and other stakeholders
Manage Customer Communication & Campaign activities – including general customer communication (advisories, etc.), E-commence, campaign management and coordination of customer functions & tradeshows
Together with Sales Manager, manage Salesfoce pipeline to deliver on the country targets with the best paying cargo
Manage and administrate local communication & branding activities
Closely coordinate with ML to ensure maximum commercial/organization synergies, e.g. identify possible relay opportunities, maximise vessel utilization, etc
Keep MCC HQ updated on market situation as well as pricing and capacity trends and issues
Support country manager with weekly/monthly reports, include but not limited to own carriers, competitors performance and general market update

Trade Marketing Manager Resume Examples & Samples

Improve the client experience, retention and yield opportunities through customer lifecycle management
Reinforce the Domain brand and product value proposition
Drive cross-sell and penetration of all Domain Group products
Grow competitive share of wallet
Deliver bespoke, insights led, creative response to briefs
Support our Sales team and clients with tools and messages to better sell our products

Trade Marketing Manager Resume Examples & Samples

Defining and managing the implementation of the annual trade marketing strategy across the whole Discovery portfolio towards affiliate partners, advertisers, media agencies and b-to-b press
Liaising on a regular basis with heads of Ad Sales and Distribution Sales to clarify long-term and short-term requirements
Managing the spring and autumn roadshow presentations in co-operation with Research, Program and Digital to the full satisfaction of Ad Sales
Making sure that all trade marketing projects and activities such as stand-alone events, fair attendances, sponsorships, desk-drops and mailings are executed on a high level leaving a strong impression at the addressees
Keeping databases and brand designs updated in co-operation with Marketing, Research, Ad Sales and Distribution Sales with a strong focus on Discovery´s b-to-b website
Managing the regular distribution of information, program schedules and promos to affiliate partners, advertisers and media agencies
Managing the give-away and premium stock with a strong focus on uniqueness, quality and usefulness
Making Bundesliga and Olympia projects as a top priority including club roadshows, trade events and marketing campaigns
Managing creative and event agencies making sure that brand messages are met
Managing the purchasing and invoice auditing process
Managing the day-to-day collaboration with Eurosport headquarters in Paris
Working closely with the CEEMEA marketing team to share ideas and achieve maximum economies of scale
Settling administrative activities within the b-to-b marketing department
Acting as deputy for Director Marketing when asked
Managing subordinates
Conducting a management style that motivates subordinates, puts the team in focus and fosters a good team spirit
Acting as interface to Ad Sales and Affiliate Sales
Working across all brands within GSA’s portfolio
Timely and flawless execution of all planned activities
Ability to make judgements independently
Reporting to Director Marketing

Assistant Trade Marketing Manager Resume Examples & Samples

1) Bachelor degree and above
2) Minimum of 3-5 years’ experience in Trade marketing/ below the line marketing in multi-national companies. Have micro-marketing experience would be more appreciated
3) Good project management, presentation, communication & Inter-personal Skill
4) Innovative and proactive
5) Can take frequent business travel

Leyland Trade Marketing Manager Resume Examples & Samples

Lead, develop & implement the marketing strategy for Leyland Trade to achieve sales and profit objectives
Full Marketing responsibility for driving performance for Leyland Trade in line with business objectives
Develop robust brand plans and initiatives in line with market demands
Drive growth opportunities for the brand in all routes to market through innovation, class leading communication & marketing activity
Prepare, control and implement the Leyland Trade Marketing Plan in alignment with the wider annual business plans
Work in close partnership with the channel teams to ensure the customer experience is considered, consistent and progressive in line with overall marketing strategy
Prepare, implement and manage the annual marketing budget for the brands that is focused on growing and developing existing business as well as generating top line growth
Plan and conduct product launches, campaigns, brand building activity, trade shows and other promotional events
Evaluate existing marketing programs return on investment and recommend changes for improvements
Regularly review brand strategy and implement tactical activity in close liaison with Commercial management teams in order to achieve all channel and brand objectives
Actively develop cross functional internal relationships to ensure the appropriate stakeholders are involved and consulted at the appropriate times
Identify opportunities for, and implement sharing of, best practice across the wider marketing team
Actively seek best practices with European and X-SBU colleagues to encourage sharing of incremental sales opportunities and marketing techniques throughout the group
Develop and maintain strong internal working relationships to ensure that departmental objectives are met
Close teamwork with Commercial Teams to deliver customer budget performance in line with objectives
Development projects as defined by Marketing Controller
5 years of marketing experience, preferably in a customer facing channel marketing role
Experience of national accounts / large customers in a DIY or FMCG consumer environment
Proven communication skills in a complex working environment
Excellent time management skills and ability to work under pressure
Experience of managing people

Trade Marketing Manager Resume Examples & Samples

Work closely with our strategic partners to; maintain and grow relationships and help deliver profitable revenue growth
Define shared marketing objectives with partners and oversee the delivery of bespoke programmes of activity
Develop marketing strategies aligned to category growth plans, engaging with the wider business to communicate key initiatives
Work collaboratively with the purchasing teams to achieve category and key brand growth targets and be on the constant look-out for new revenue generating opportunities with our partners
Leverage commercial data, web analytics and customer insight to identify areas of opportunity and trends within customers’ onsite and purchasing behaviours. In response, help develop strategies that improve sales and repeat purchase ratios at a product, category and brand level
Manage the trade marketing budget for the category, measuring and reporting on the performance against marketing plans
Develop strong and productive relationships with key internal stakeholders including; category buyers, finance, multi-channel, creative and eCommerce development teams
Management of a team of Trade Marketing Executives, ensuring all projects are delivered as specified, on time and on budget

Trade Marketing Manager Resume Examples & Samples

Develops country/customer 4P strategy and tactics in line with respective head of key accounts, and building on global 4P strategy
Defines Category trade marketing KPIs
Defines and manages the trade marketing budget
Contributes to category marketing plans, with customer & category analysis and promotional strategy
Continuous analysis of the customer’s position, works together with the key account manager to recommend in store actions aimed at strengthening RBs position in the category
Develops and implements RB promotional strategy (in line with brand priorities and media plans) across customers
Presenting on 4P strategy to our customer
Key contact for the brand marketing team with regards to all promotional and customer activity
A minimum of 5 years of trade marketing experience with a blue chip fast moving consumer goods company, and preferably additional functional experience in either : Sales/Key Account function working with key international retailers, or brand marketing
Strong project management experiences and solid skills at Microsoft Word, Excel and Power Point
Results oriented, entrepreneurial and self-motivating
Fluent spoken and written English and Chinese

Trade Marketing Manager Resume Examples & Samples

Form and maintain ongoing touch-point and bridge between Brand Team and Trade Marketing, facilitating communication between departments
Provide customer, consumer and shopper connected solutions based on Shopper Occasions Activation Framework to drive Brand performance across all Channels adhering to critical path management process. Serve as subject matter expert in Shopper Insights framework, and apply resulting design principles to overall Brand Program design, from strategy to specific Point of Connection Material (POCM) and assets
Conceive and drive insightful and impactful Below the Line strategies and integrate these into Brand Programing to address needs of all Channels. Own Retail Activation pillar of Brand Marketing 360 plans
Continually research new and innovative approaches to communicating our messaging with our shoppers at retail
Manage and improve communication and process relationships with Internal stakeholders, including Regional Trade Marketing, Field Sales, and Channels. Coordinate with Brand VP, Channel and TM Leads and Field Sales to determine the best Brand Program strategies for each channel
Build relationships by working with cross functional departments and creative/retail agencies to ensure program synergies and success of brand initiatives at retail
Manage Program Performance focusing on delivering key metrics of volume and share to budget. Analyze return on investment (ROI) and provide strategic direction on program design moving forward
Strong business acumen and analytical skills
Minimum of 2 years business experience in sales or marketing
Strong team work skills and orientation
Excellent verbal and written communications
Strong analytical skills with proficiency in PowerPoint, Excel, Word, syndicated data and internal system tools
Process oriented, focused, detailed and disciplined approach to tasks
Field sales experience
Experience working in a large CPG company
Beer/alcohol beverage industry knowledge
Understanding of the selling process, retail environment, and distribution network

Trade Marketing Manager Professional Benelux Resume Examples & Samples

Strategic and operational management of professional product groups and brands
Customer portfolio management
Maximize SBD presence at targeted customer groups
Build relationships with customers together with the different sales team. You will work closely with Sales Managers and KAMs and also with product- and brand managers
Develop communication materials according to the marketing plan
Drive product optimizations and modifications
Planning and forecasting for customer specific campaigns
Support sales in the acquisition of new customers
Organize and participate in customer events, fairs and demonstrations
Develop market knowledge and insights
Follow Up Customer Contracts
Competition monitoring, market research, competitive comparisons, strategic white-space analyses
Ensure that the company’s overall strategy is aligned with our key customers and the annual key account plan
Ensure an optimal communication and relationship with all internal and external stakeholders
Ensure that all commercialisation materials are presented in the best way to the customer and the end user
Achieve targets defined in OP plan, drive growth plans and identify new sales potentials
Education: Business or Marketing degree on a bachelor or master level or acquainted by experience
You have minimal 5 years of experience in a similar position and/or have worked in a similar branche
You have a good speaking proficiency in French, English and Dutch
You possess a valid driving license
You have good Microsoft Office skills
You are persuasive and above this you have strong interpersonal and presentation skills
You have financial awareness and you have an analytical mind-set
Ability and willingness to travel up to 25% of your time in the Benelux with a special focus on The Netherlands

Trade Marketing Manager Resume Examples & Samples

Define and share clear channel strategies and customer assessments
Steer the annual Customer Business Planning process
Own the creation of the respective categories, implementation and tracking of the MAPPS process (Merchandising, Assortment, Price, Promotion and Shelf) by channel
Translates key brand strategies into sales action plans
Provide customer and category insights into the S&OP process
Consolidate, analyze and track all key Sales KPIs: Sales, Distribution, Innovation, Share of Shelf/Shelf Health and Promotional Intensity
Manage dashboards and steer corrective action where required
Work closely with Marketing and Finance to set up detailed pricing strategies by category/channel
Implement promotional guidelines by category and channel
Steer the promotional management process through pre and post evaluations
Set clear promotional intensity targets based on frequency and depth
Track promotional intensity and pricing versus target and analyze competitor activity
Translate pricing and promotional guidelines into TTC budgeting and tracking
Consolidate all customer activity grids and steer the monthly sales forecasting process

Associate Trade Marketing Manager Resume Examples & Samples

Develop and execute trade promotional plan across different trade channel
Develop and improve procedures to link marketing activities to sales team activities
Establish channel strategies along with execute associated plans to accomplish defined business objectives
Collaborate with Product Manager and sales team in development of brand building activities and key selling points related to new launches and promotional initiatives
Communicate critical business information to the appropriate internal contacts for action
Monitor the channel and brand performance against business plan and develop alternative strategies when needed
Manage trade spending allocations and monitors trade promotion budget to maximize both effectiveness and efficiency
Lead the consolidation and tracking of the Sales Forecast
Lead in depth knowledge of the habits, attitudes and behaviors that influence consumers at the point of sale in different channel
Develops strong relations with trade sales, marketing and other functional teams and utilize those relationship to enhance business performance

Trade Marketing Manager Resume Examples & Samples

Collaborates with the Trade Marketing and Communication Manager for the ideation, planning & budgeting, production and implementation of all in store activities, including point of sales materials and promotions
Manages the point of sales material (including budget, logistics, distribution, assortment...) by finding the most efficient solutions
Collaborates with product managers and marketing team to build sales promotions and product communications
Collaborates with sales teams to turn the "selling stories" into sales tools to effectively present the brands, the products and the marketing initiatives to their customers
Collaborates with marketing intelligence resource to read and report results of activities and to provide recommendations and forecasts
Supports local teams in the execution of the activities and in achieving their sales and budget objectives, while ensuring the desired product benefits and brand values/equity are properly communicated
Supports local teams in the execution of their training programs
Ensures that the local feedback is taken into account by regularly visiting sales teams, customers and stores
Ensures efficient spending of central budget and supervises the trade marketing spending in the subsidiaries
Bachelor's Degree in marketing or comparable discipline
Master's Degree and or any other further qualification in marketing / trade marketing is preferred
Minimum 5-10 years of trade marketing management experience
Relevant experience in beverage or CPG
Former Experience/background in Sales is highly recommended
Knowledge of marketing and trade marketing activities, tools and techniques
Knowledge of category management and assortment is needed
Knowledge of trade channels (mass market and traditional trade) is highly recommended Capability in building strategic, multilevel and team work relationship is needed
Capability in dealing with complexity in a multinational environment is needed

Trade Marketing Manager Resume Examples & Samples

Accountable for the in-market performance and results on assigned categories and customers
Provide leadership to the business planning and strategic planning process
Representing sales organization, responsible for aligning cross-functional teams; Sales, Marketing and Finance, in the development and execution of the annual operating plan
Leading the development of the Trade Marketing Strategy to achieve defined business objectives across all product categories ensuring deliverables against the business objectives on a quarterly basis
Ensure Field Sales organization executes against business building initiatives that deliver consistency between overall brand strategies and account level details
Responsible for management and monitoring of Trade Marketing Investments and pre/post analysis of promotions thru development of best practice recommendations that improve trade investment effectiveness
Marshall and deploy cross functional resources to drive profitable business results
Work with Marketing and Supply Chain, responsible for assisting in the monthly and annual forecasting (S&OP) of assigned brands
Contribute to the Company’s goals and objectives around our core values; trust, candor & ownership
Frequent communication with cross-functional teams to support data/information collection, collaboration & issue resolution
Responsibilities include administrative and execution tasks; other duties may be assigned
Minimum 3-5 years Consumer Package Goods experience
Field Sales and/or Trade Management Experience required
Minimum 2 years of responsibility for trade spending management and analysis required
Self-starter who takes initiative. Strong results orientation required
Adept multi-tasker who can manage multiple projects at once
Proficient at establishing relationships with cross-functional peers
Flexibility, ability to work under tight timelines
Excellent communication skills (oral and written)
Bias for action and confident in decision making
Demonstrated leadership profile and strong communications skills to champion both strategic goals and delivery of short-term financial goals
Strong analytical skills, with a proven track record of recommending and implementing business opportunities based on synthesizing data / consumer insights
In-depth understanding of trade marketing/sales activation/retail execution to have a positive commercial impact

100

Trade Marketing Manager Resume Examples & Samples

Putting in place, executing and improving processes to link all Marketing activities with the activities of the Sales team. Work closely with Marketing Directors to improve processes that link corporate brand building activities and Product Development activities with Sales activities
Assist in developing and presenting business-building plans and programs through comprehensive understanding of consumer/customer insights to create conversion (consumer, category, competitor)
Compiles and analyzes market, shopper / end-user, and channel knowledge gaps for line/category reviews
Manage and support the selling process in conjunction with Sales including all sales communications and materials, coordinating deliverables timelines across multiple functions to ensure Sales team is fully equipped for successful sell-in
Lead liaison in new product planning from sales
Aid in the recommendation of SKU assortment priorities, financial guidelines and synergies across customers and brands within area of responsibility
Work closely with the brand teams to manage through SKU rationalization and disposition on E&O
Collaborate extensively with trade marketing team to share ideas, insights, best practices and leverage joint marketing programs
Bachelor’s degree or equivalent in marketing or related field required, MBA preferred
Proven success working in a fast paced environment where strategic brand-building efforts are complemented by hard-driving promotional activities
Outstanding presentation, interpersonal and written communication skills required
Passion for and experience with outdoor sporting, hunt/shoot recreation is preferred

101

Ammunition Trade Marketing Manager Resume Examples & Samples

Act as a highly collaborative liaison between Brand Marketing, Product Development, Sales and customers including integration of all marketing and trade initiatives to ensure a cohesive marketing plan execution with clear, consistent, meaningful communication
Manage cross-functional teams in execution of trade marketing programs within budget and timelines for all trade channels
Analyze and communicate post-promotional results then recommended actions to continually enhance program ROI and execution
Collects and analyzes channel / regional promotional pricing and pricing activity vetting to be in line with programming requirements and cost-to-serve, to ensure they are within GPL and Brand pricing guardrails
Analyze SKU-level sales data to gauge performance and provide recommendations to increase sales velocity and optimize product mix
Identify, review and create compelling traditional and innovative business-building customer program opportunities in conjunction with customers and Sales including co-marketing initiatives to present recommendations for (customer) buy-in
Assist in identifying and securing new distribution opportunities and merchandising support across key accounts/channels
Support the annual trade management planning process relative to area of responsibility (GPL)
Aligns planning process with Vista and customer planning calendars
Understands brand and customer priorities and uses the planning process to drive strategic alignment
Provide input for monthly integration meetings during the S&OP process to help to ensure forecast accuracy
Strong, classic Trade/Customer Marketing background with a leading consumer packaged goods company
Proven ability and desire to help build a Marketing infrastructure, including processes, methodologies and tools required to drive Marketing effectiveness
4-5 years CPG Trade Marketing, Marketing, Category/Channel Management or Sales experience required
Familiarity with CPG trade channels (Mass, Sporting Goods, Outdoor Retailer, Specialty & Wholesale) required

102

Trade Marketing Manager Resume Examples & Samples

To build up efficient and effective planning process following global annual business planning cycle
Channel expansion strategy development collaborated with CMI and Development team
To build insight based promotion guidance (play book) for region
Global contact and cross functional connection
Build effective analysis model
Monitor budget spending efficiency
Drive best practice sharing across country
Ideally has experience in working with sales teams and trade team
Has a track record of building multi-channel promotions, with good understanding of P&L management
Has experience in developing displays/POSM
Has worked in a multi-cultural environment/for international company before
4-6 years or above experiences with a CPG or durable company in trade management, channel management, customer marketing or sales

103

Trade Marketing Manager Resume Examples & Samples

At least five years’ relevant experience
At least two years’ experience in marketing
A Bachelor’s degree in marketing or similar business field
Ability to communicate fluently in English and Korean
Experience working on international, multilingual projects
The ability to travel for at least 20 days per year

104

Trade Marketing Manager Resume Examples & Samples

Identify research gaps and provide input in research design/implementation. Understand and drive development of Consumer and Channel/Customer insights through research. Develop category 4Ps strategy for Customer implementation. Build 4Ps gap analysis and develop clear, specific plans for corrective action
Incumbent must have excellent knowledge of Sales requirements/needs in order to be viewed as an expert/leader in this area
Develop/understand Global and Local Category best practices and ensure transfer of knowledge to Sales for implementation
Use research to develop efficient and effective pricing and promotion strategies in accordance with category success models
Champion new product market entry and execution. Includes the development of sales presentation/materials and managing tracking/analyzing the 4Ps in-market implementation
Develop & present Market/Consumer/Category trends to key Customers. Establish RB as the Category expert
Set strategy for the development of national and/or local account-specific promotional programs/key events

105

Trade Marketing Manager Resume Examples & Samples

The Po1 Trade Marketing Manager will lead the development and execution, of the Trade Marketing strategy and plans for different sets of markets in the Area, and will also lead the development of scalable store activation plans for the power brand across the area ensuring that a store based approach is followed
Develop the 5P/3D guidelines for the brand across the area as part of the Area Brand Master Plan including model shelf layout, MSL & promo model for each relevant store format
Identify Market/Shopper/Category trends and build them into the category vision and growth story. Create model trade presentations that are usable across DVM or ENA
Give a clear POS, Visibility, & Display recommendation for the Brand by format/ channel based on in-market learning, with the objective of minimising types of POS, but maximising ROI
Ensure the customer requirements are reflected in the LR to ensure the NPD will be suitable for customer execution
Ensure All Trade Spends including listing fees are properly budget in LR
Contribute Area learning's to the Global Success Model and apply GSM best practice across the area
Account management and trade marketing experience gained in FMCG; proven track record /sales experience with key international or local retailers
Additional functional experience, preferably in Marketing and/or Finance is an advantage

106

Trade Marketing Manager Resume Examples & Samples

Integrate Brewery with trade channel leads to ensure programs are aligned with channel plans
Participate in management of creative and retail promotion and premium development focused on national thematic promotions and national retail sales programming (national chain accounts) with AB TCM, Sales & PPG teams to deliver on trimester, retailer, catalog and brand timelines
Participate and help integrate Brewery's intiatives in strategic planning efforts for national sales promotion, cross merchandising opportunities and promotional premium concepts/programs for inclusion in the Brand's, NRS' and Brewery's Region's annual marketing plan/s (scope-of-work)
Oversight for all day-to-day production/execution functions associated with creative development for point-of-contact materials, promotional premiums and specialized retail merchandising elements and all plan functional elements
Develop a deep understanding of POC planning process and work on integrating brands into AB POC Planning process. Collaborate with NRS and Brand teams to prepare goals/vision materials for high-level trimester planning meetings
Develop detailed element package and determine need for customization based on Brewery's needs
Educate AB team about Local Brewery's "beer-forward" approach
Degree required
Ability to influence others to meet business objectives while maintaining an entrepreneurial spirit
Proficency in Powerpoint, Excel

107

Senior Trade Marketing Manager Resume Examples & Samples

University or four-year college
Experience leading cross-functional teams preferred
7+ year’s experience with a CPG, B2B or durable company in trade management, channel management, brand management, insights and sales

108

Assistant Trade Marketing Manager Resume Examples & Samples

Experience collaborating with others to achieve results
Experience with Microsoft Software to include: Excel, Word, and PowerPoint
Strong Communication Skills

109

Associate Trade Marketing Manager Resume Examples & Samples

Bachelor's degree (emphasis in business/marketing, sales or related field)
Self-starter with ability to manage multiple projects simultaneously with aggressive deadlines
Proficient in Microsoft Office applications
Full-time experience working on cross-functional projects
Self-starter who acts with a sense of urgency to drive results
Proven ability to collaborate across and potentially lead a team to achieve results
Excellent communication skills – both written and verbal
Direct and perform analysis across a wide variety of channel business issues and make fact based recommendations
Proven ability to coordinate and prioritize tasks
2+ years of equivalent marketing experience
15% travel required

110

Trade Marketing Manager Resume Examples & Samples

Develop non-hospital channels that are potential for products and work closely with Marketing and Sales team to develop Trade Marketing strategy & Operations aligned with Brand strategies
Manage Brand objectives, Advertising, Merchandising, Promotional activities and business aspects of all PC Brands to recommend action plans that could help deliver business results and strengthen brand equity at non - hospital channels
Ensure non- hospital channels customers ethical satisfaction and loyalty by tailored training, directing, managing Merchandising, PG, Telemarketing, Customer Service, Data Entry and by cooperating with Supply Chain and Distributor
Contribute in all implemented processes in Customer services to provide adequate support to sales and marketing to implement merchandising programs, customer targeting and loyalty generation
Build Trade plan & Review contracts (Distributors and Distributors with non-Hospital channel Customers)
Ensure Compliance of Trade MKT activities
Collaborate with Category Marketing and Education Manager to develop BTL/POS materials and tactical aids for non-Hospital channels
Manage Sale report data supporting Trade Marketing activities and special missions assigned by BUD

111

Trade Marketing Manager Resume Examples & Samples

Develop customer /category 4P strategy and tactics in line with respective heads of national key accounts and building on global 4P strategy
Manage trade marketing budget and define category trade marketing KPIs
Translate brand marketing actions into customer marketing actions
Contribute to category marketing plans with customer and category analysis and promotional strategy; key contact for brand marketing teams
Continuous analysis of customer position, working together with National Account Managers to recommend in-store action aimed at strengthening RB's position within categories
Implement category strategies and vision across customers; lead and support the implementing of RB promotional strategy across customers, in line with brand priorities and media plans
Performs ongoing ROI analysis across a broad range of activities to guide effective commercial outcomes and support trade spend optimisation objectives
Conducts intensive Financial Modelling to support decision process e.g. Ranging, Promotion
Develops ‘Go To Market” strategies for all category reviews with major retailers

112

Trade Marketing Manager Resume Examples & Samples

Creating Category Leadership
Create clear and concise stories aligned to the sales strategy and process
Develop shopper understanding and translate this data into actionable insights
Identify and understand the needs of internal and external customers 0
Drive the shelf strategy and ensure execution of planograms in stores
Develop strategies and tactics that increase brand recognition in store, interrupt and engage the shopper to increase basket conversion and category growth. ‘Perfect Store Metrics&#8217
Analyze data to build compelling stories that deliver mutual category growth determined by revenue and profit
Works closely with Marketing team, graphic designers and retail sales team
Works closely with customer teams
Works closely cross pillar to achieve synergy and scale
Works with 3rd party suppliers and customers
Customer Focus – Is dedicated to meeting the expectations and requirements of internal and external customers
Action Oriented – Enjoys working hard; is action oriented and full of energy for the things he/she sees as challenging; seizes more opportunities than others
Organizational Agility – Knowledgeable about how organizations work; knows how to get things done both through formal channels and the informal network
Planning – Accurately scopes out length and difficulty of tasks and projects; set objectives and goals; breaks down work into the process steps
Drive for Results – Can be counted on the exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented
Category Management and/or customer facing experience
Ability to work individually and as part of a team are critical
Strong computer skills
Knowledge of planogram software
Experience with Graphic design, Photography/Videography is an asset
Bachelors Degree in Business or Marketing or equivalent level of industry experience
3 - 5 yrs previous work experience Sales or Marketing, preferably with Category Management or Trade Marketing experience – including visual merchandising, sales, shelf management

113

Trade Marketing Manager Resume Examples & Samples

Develop and implement the plans and strategies agreed with sales and marketing throughout the retail trade. Agree a business approach and dual strategies with our trade customers that will meet the objectives of both parties
Co-ordinate, control and supervise the implementation of all sales promotion materials and merchandising activity through both the Key Accounts and General Trade
Planning and execution of promotion and new product launch
Initiate and execute cat man project and co-marketing opportunity to enhance trade partnership and reinforce J&J category captainship to maximize own brand growth potential
Merchandising excellence
Ensure continuous improvement on promotion efficiency via cost improvement projects
Forecasting
Responsible for given BTL budget
Analytical and influential, strong presentation and influencing skills
Able to translate market intelligence and related information into feasible business strategies and decision
Problem solving Analytical and numerical skills, ability to draw conclusions based on analyses
Team player and willingness to learn new thingsMarketing

114

Trade Marketing Manager Resume Examples & Samples

A four-year college or university degree. Experience working within a complex, global business and graduate degree is preferred
4+ years’ work experience in trade management, channel management, brand management, insights and sales, preferably within a consumer goods company of significant size and complexity
Proven ability to partner with cross-functional teams in a matrixed environment
Demonstrated ability to think creatively, generate options, build consensus, and execute
Comfort dealing with ambiguity and a fast-paced entrepreneurial environment

115

Trade Marketing Manager Resume Examples & Samples

Be responsible for the achievement of financial and market share targets for your brand in the Australian market
Develop and execute the Channel and 4Ps strategy for your brand identifying KPIs and activation plans by store format
Work closely with the brand team to develop and execute consumer and trade marketing plans for your brand
Co-own the forecasting process for your brand with particular focus on the customer/channel, including tracking of 4Ps by store format, outlook for next 12 months and gap filling initiatives
Effectively communicate to the sales team to ensure Go-To-Market excellence
Work with brand team to execute and "amplify" with scale and excellence new product and business development plans in line with area guidelines / toolkits
Conducts detailed Financial Modelling and ROI analysis to support 4P strategy/implementation and continuous improvement
Support the Sales team in development & presentation of customer strategy & review presentations
Identify key shopper insights and leverage them into Brand Plan, Category Development and Channel Strategy for your brand

116

Junior Trade Marketing Manager Resume Examples & Samples

Strategy development and implementation in the framework of the activation programs to clients and customers
Development of optimal toolbox
Building system of effective cooperation and collaboration with related departments (Marketing, Sales,Legal and Finance) in the process of development, coordination and implementation of S&CM activities
Ensuring the continuing effectiveness of activities on KPIs.Planning and control of spending of the budget in accordance with the approved level of investment
Educated to minimum bachelor’s degree level in a commercial subject
Functional experience in Trade Marketing at FMCG companies is not less then 3 years
The business language in RB is English; therefore fluency in this language is essential. Fluency in other languages(s) is advantageous

117

Trade Marketing Manager Resume Examples & Samples

Lead the development and implementation of channel plans, as per agreed channel strategy
Champion Shopper and Channel agendas in Category Meetings
Lead the development and implementation of channel specific shopper activation plans
Lead development of appropriate POP materials/structures, and ensure the roll out and usage of these items
Help in the development of the demand forecast via providing input from the sales and channel perspective
Promotion evaluation of promotion plans for the channel, to ensure appropriate ROI
Support field sales teams with data analysis of national channel trends
Collect from field sales and report back into the company any in-store competitor activities
Lead the development of customized promotions by customers/channels
Strong understanding of channel and customer operations. Sales experience will be an advantage

118

Trade Marketing Manager Resume Examples & Samples

Propose and implement shopper marketing activities to activate plans that deliver on our strategies
Implement robust ROI model across all customers, evaluate and follow upproposing corrective actions
Contribute to best practice sharing, networks and projects

119

Trade Marketing Manager Resume Examples & Samples

Lead the short and long-term commercialization strategy and plans for his/her Channel across all brands
Partnering closely with the Customer teams in the field and with the teams in headquarters (Marketing, Supply Chain, Manufacturing, and Finance) to drive the right go-to-market strategy and plans that fits both with the corporate objectives and with the trade realities, interests and needs
Define clear and specific Sales Fundamentals (assortment, merchandising, pricing and shelving) strategy for his/her channel that will enable the customer teams to win at their respective customers
Be the “trade” gate-keeper of all new innovation, ensuring that any national launch it is set up for success with the trade and driving customer Innovation
Develop ready-to-sell stories and materials that translate our portfolio and commercial strategies and enable the customer teams to sell effectively, with special focus on Top 15 Accounts
Influence the brand’s activation to make sure it is being translated in the different channels and at top customers
Ensure that all the Sales/Customer insights are incorporated into the company’s planning process
Accountable for reaching the Sales Fundamentals objectives
Accountable for the achievement of the sales targets for the channel under responsibility
Accountable for developing long term growth strategy for the channel
5+ years of CPG experience
Experience in HQ customer-facing sales and/or trade marketing (marketing experience a plus)
Familiarity with IRI/Nielsen databases
Excellent planning and organizational skills
Superior communication skills (written and verbal)
Retail environment knowledge

120

Trade Marketing Manager Resume Examples & Samples

Responsible for communicating and executing all National Promotion programs to the field as well as providing feedback from field on competitive activity, desired programs, requested changes for future programs and effectiveness of programs to Brand Marketing
Responsible for formulating local On-premise and Off-premise initiatives and communicating strategies for the implementation of these programs in an effective, timely, and cost-controlled manner to meet the local needs in their Region(s)
Leverages Strategic insights / Shopper analytics to drive retailer specific programs focused on complimentary attributes between a retailers shopper and a brands consumer target, demonstrating the ability to convert insight in to win-win promotions with the retailer
Serves as the Region Sales/Market Expert to Brand Marketing and conversely serve as the Market Liaison between Brand Marketing and Region Sales Team
Responsible for managing the local promotional budgets to effectively control costs while executing programs with the most impact to the business. Play an integral part in all planning and execution of fiscal budgets for the division, providing regular reporting to the Director Trade Marketing and Region General Manager on budget status
Participate in distributor planning meetings to ensure alignment between sales objectives and marketing strategy, and provide feedback to Brand Marketing to ensure appropriate initiatives and tools are being provided to the field
Participate in day-to-day management of all projects and communicate with stakeholders as appropriate
Conduct cost/benefit analysis prior to and following local market programs as appropriate
Bachelor’s Degree, including 5+ years combination of Brand/Trade and/or On-Premise Marketing experience in the consumer goods industry or equivalent (spirits experience preferred), as well as in-depth field marketing and business knowledge
Working knowledge of computer and software applications as job will require interaction with stakeholders regarding information
Demonstrate a high level of follow through and ability to meet multiple deadlines

121

Trade Marketing Manager Resume Examples & Samples

Leads and follows through on all Trade Marketing initiatives to ensure proper strategy is in place to meet both brand and customer expectations
Spearheads cross functional teams for opportunities to optimize brand visibility and support of key collection launches
Plans, allocates, and manages the North American trade marketing budget to ensure the correct ROI in terms of business and image results
Sources and manages global and local vendors to create and produce permanent buildout installations in department stores, custom in-store and window executions, and event kits
Works directly with CHANEL designers and provides commercial and design feedback to help ensure optimized design for the brand and accounts; responsible for shop space negotiation with customers
Develops merchandising and execution guidelines for the sales team and in-store specialists to ensure correct execution at store level
Manages and creates collateral for Seasonal In–Store activations
Liaises with sales teams to monitor and report all TM activities including ROI analysis for the global Corporate Visual Merchandising team
5+ years of Trade Marketing management experience
Trade Marketing experience supporting retailers
High level of computer literacy: Excel, Word PowerPoint
Strong interpersonal and communication skills (both verbal and written)
Ability to travel (approximately 30%)
BA/BS Degree in Marketing, Business or Sales
5+ years of Trade Marketing management experience in luxury or beauty industry

122

Brand & Trade Marketing Manager Resume Examples & Samples

Designation as a Certified Safety Professional (CSP) by the Board of Certified Safety Professionals, Certified Safety & Health Manager (CSHM), by the Institute of Safety & Health Management, or possession of other applicable certification
Development of EHS Training Curriculum
Demonstrated ability to be able to communicate at all levels of organization
Facilitative management skills
Bi-Lingual (English/Spanish)
Requires leadership and interpersonal skills necessary to be effective with a wide range of personnel; ability to work effectively in teams and independently
Requires a working knowledge of budget preparation and management
Must have excellent organizational, verbal and written communications skills

123

Trade Marketing Manager Resume Examples & Samples

Develop and manage the overall customer activation strategy for the assigned Dean Foods business
Contribute to the development of account specific concepts in conjunction with our shopper marketing agency
Own the timeline and development of the required selling materials for the assigned business unit
Lead the analysis and tracking of key customer KPI’s, leveraging IRI Market Advantage
Lead the development of the DSMP objectives for the assigned business
Lead the analysis and reporting of the account planners for the assigned business
Develop and manage the customer activation strategy
Act as the commercial sales partner/liaison – Transform Marketing strategies into Sales initiatives and serve as the conduit between field sales and the Marketing team
Develop and evaluate business building opportunities, including ROI metrics, providing guidance and recommendations to the business
Employ a strategic focus through fact based analysis to support key marketing objectives
Customer Planning Material Development
Develop timelines and track the progress of the development of all required planning materials
Ensure planning materials meet the established guidelines and the needs of the field sales team
Actively work cross functionally with business team to develop best in class selling materials
Act as the primary conduit between the business team and field sales
Compile field sales input on key issues to develop and shape the most effective sales strategy
Deliver continuous improvement by providing the business team with sales insights
Analysis
Develop and lead the analysis of the business DSMP objectives
Develop and communicate monthly reporting derived from account plans to ensure compliance with the Dean Foods execution objectives
Assist broader team in the development of analytics/insights for the customer planning process
Provide input to the demand planning team on new item launches as well as disruptive promotional activity
7-10 years of total work experience (CPG industry preferred)
5+ years of direct account management (CPG industry preferred)
Must be a confident presenter
Must have strong knowledge and understanding of current trends in effective customer marketing
Progressive responsibility in account management and possess strong analytical skills
Proven ability to balance the requirements of cross functional partners
Strong attention to detail, style guidelines, and corporate sensitivities
Ability to multi-task and work in self-directed fashion when necessary
Ability to represent the company and the function in a competent and professional manner
Strong organizational skills, process management and influencing skills
Strong business acumen

124

Trade Marketing Manager Resume Examples & Samples

Creating and executing relevant customer-centric Trade Marketing strategies, driving commercial revenue growth
Driving differentiation in the market by supporting and managing a product marketing program that strengthens the Fairfax Media mastheads' brands
Managing large budgets and ensuring all reporting is relevant, timely and accurate
Building strong relationships with key stakeholders within the Fairfax Media business
Previous trade marketing experience and knowledge, preferably in a digitally focused environment
Well developed analytical skills coupled with an understanding of and exposure to integrated marketing strategies and data and digital audience concepts
Strong stakeholder management and engagement skills along with the ability to communicate across a business effectively
Strong communication skills along with high attention to detail and the ability to multitask effectively
Experience in a fast paced Advertising and/or PR environment will be highly regarded

125

Trade Marketing Manager Resume Examples & Samples

Creating and executing relevant customer-centric Trade Marketing and customer engagement strategies, driving commercial revenue growth
Driving differentiation in the market by creating and implementing a world class communication program highlighting AMP's news, business and lifestyle brands
Previous trade marketing and brand management experience and knowledge, preferably in a digitally focused environment
Well developed analytical skills coupled with an understanding of and exposure to integrated marketing and customer engagement strategies

126

Trade Marketing Manager Resume Examples & Samples

Develop and maintain the global DraughtMaster communication and activation platform, including POS activation, Sell-in-material to customers, wholesalers and local sales teams, Technical training material for DM equipment handling, Promotion ideas for DraughtMaster and a clear link between internal and local brands + DraughtMaster
Develop and maintain the on-line and digital communication platform for DraughtMaster
In close corporation with lead markets and DM product development team, commercialize the digitalisation of DraughtMaster platform
Manage and roll-out DM Life Cycle Assessments (LCA) across markets to determine the DraughtMaster CO2-footprint in close corporation with Corp. affairs teams
Ensure best practice is applied across markets when rolling out DraughtMaster
Contribute to the commercial strategy on an on-going basis by evaluating best practices, opportunities, roll-out plans etc
Relevant Master’s Degree
Minimum of 5 years commercial experience preferably from an operational role in sales or marketing
Good analytical capabilities and a high degree of financial acumen
International work experience

127

Associate Trade Marketing Manager Resume Examples & Samples

Bachelor's or Master's degree in business administration or any related field
Minimum 3 years’ experience in trade marketing/ field Sales/ sales management from FMCG companies
Good command of both Thai and English languages in speaking, reading ,and writing
Excellent negotiation & communication skill
Computer proficiency (MS words, excel, PowerPoint)
Result oriented and proactive
Entrepreneurial understandingSelling Consumer

128

Trade Marketing Manager Norway Resume Examples & Samples

Work closely with our distributor in Norway, Bonaventura Scandza
Adapting the brand category growth platform delivered by the Nordic Trade Marketing Team to Norwegian customers and lead the direction of the Bonaventura Scandza Trade Marketing Team
Set picture of success by customer and translate these into actionable directives on execution in store
Be a local expert that feedback learnings to Nordic Trade Marketing (NTM) team in order to define effective 4Ps strategy on our brands
Build and maintain market share- , displays and distribution trackers
Drive strategy or tactical plans based on deep dive analysis of local available data (Nielsen, Farmastat)
Build 4P gap analysis and work with Sales to agree upon and develop clear specific plans for corrective actions
Manage the Norwegian marketing budget. Develop local point of sales materials when needed, in collaboration with the Nordic marketing team and the distributor marketing team
Observe current GDP legislation – Good Distribution Practice
Category management / KAM experience – FMCG, OTC, retail
Syndicated data (Nielsen/ Farmastat/ Customer data)
Fluency in Norwegian and English
Strong business analysis skills
Understanding of basic business finance
Result-oriented
Capable of building strong relationships

129

Junior Trade Marketing Manager Resume Examples & Samples

Propose and implement customer specific shopper activation plans in Trade Marketing related to relevant 7P for all channels both on and off line, incl. promotion management, shopper input for packaging development, product launch and re-launch, communication to customer and shopper, andinput into account planning
Communicate to customer and build retailer partnership to propose and implement tailored shopper marketing plans. Negotiate and implement theseplans and/or advise customers on their strategy to grow their category sales
Provide insight regarding retailer/shopper dimension to other internal stakeholders and make proposals that their needs/requirements are taken into consideration for business planning and consumer and/or brand strategy and activities (e.g. NPD, SRP and packaging development)

130

Assistant Trade Marketing Manager Resume Examples & Samples

First-hand experience of trade or customer marketing in a B2B environment
Passionate about customers and opportunities to drive clearer communication that drive sales conversion
Effective presentation skills to both internal and external audiences
Creative thinker that can introduce innovative solutions to customers and internally at Dyson
Enjoys working across a fast paced and dynamic environment
Marketing degree would be advantageous

131

Trade Marketing Manager Resume Examples & Samples

Bachelor’s Degree, including 5+ years of marketing (agency, brand, trade or shopper) experience within a consumer product industry environment required
MS Office experience needed
Alcohol beverage experience preferred
Prior budgetary experience desired
Ability to work in a fast paced environment with a high attention to detail, while meeting multiple deadlines

132

Trade Marketing Manager Resume Examples & Samples

Develop, drive and evaluate key image-building, awareness building and/or promotional/demand generation programs and contact strategies across audiences, industries, sales channels or businesses - in direct support of revenue targets
Plan, execute and measure integrated point-of-sale strategies and presence for the retail channel
Drive a coordinated reference selling process across a business, industry or geography that has field and management backing
Establish, track and measure business group or country measurements of success (calls, clicks, leads, revenue, TCE, etc.)
Drive integrated communications initiatives with other businesses and teams across HP and with customers/partners
Select, manage and motivate agency and/or contractor management
Manage functional budgets
BA or BS in Communications, Marketing or Business Administration
7+ years of experience in direct marketing, communications or marketing
Advanced writing and editing skills - very minimal peer or manager edits needed
Ability to link communications plans and activities to business results
Fluency in local language and English

133

Trade Marketing Manager Resume Examples & Samples

Carry out specific Trade Marketing programs, respecting company commercial policies, company strategy with the retailers and brand equity
Report sales needs and field intelligence to Trade Marketing Manager and commercial/marketing teams
Manage budget and ROI for his/her specific Trade Marketing activities

134

Trade Marketing Manager Resume Examples & Samples

Collaborates with the Sr. Manager – Trade Marketing & Commercialization for the ideation,
Planning & budgeting, production and implementation of strategic plans in support of key product launches
In having customer satisfaction as the main priority, the trade marketing manager is the contact point/person between the commercialization manager, product management and channel management to ensure the achievement of sales and budget objectives
Collaborates with product managers and marketing team to build product message maps that ensure the desired product benefits and brand values/equity are properly communicated
Develops selling stories and positioning presentations for internal stakeholder use as well as external use by the sales team
Collaborates with sales teams to turn the “selling stories” into sales tools to effectively
Present the brands, the products and the marketing initiatives to their customers
Develop RFPs, secure proposals and conduct 3rd party research/customer insights projects
Maintain database of 3rd party resources for behavioral insights and market trends, specifically for assigned vertical markets
Serve as an internal consultant and subject-matter expert on assigned vertical markets
Collaborates with the learning management team and the commercialization manager to suggest and outline training courses and learning curriculums in support of assigned vertical markets as well as new product launches
Collaborates with marketing campaign manager to read and report results of activities and
To provide recommendations and forecasts
Bachelor’s degree from accredited university
A minimum of 6 years of experience in a product management, marketing management, or trade marketing
Bachelor’s degree from accredited university in Marketing, Communications or Business Administration
A minimum of 6 years of experience in a product management, marketing management, trade marketing or equivalent role
Strong preference for B2B and B2C experience
Strong corporate business acumen and high technical aptitude is desired
Energetic, organized and business-driven approach is highly recommended
Ability to digest complex information and simplify into customer-friendly outputs focused on benefits and solutions
Strong peer leadership skills with the ability to drive consensus and go-forward direction when needed as well as fearless of challenges
Strong planning and organizational skills with the ability to successfully multi task
Excellent judgment and creative problem solving skills
Customer-focused, with the ability to influence and engage peers and build effective relationships
Self-reliant, good problem solver, results oriented
Ability to operate as an effective tactical as well as strategic thinker
Self-motivated with an ability to thrive under pressure
Flexible, collaborative and proactive, a team leader who can positively and productively impact both strategic and tactical finance, and administration initiatives
Exceptional written, oral, interpersonal and presentation skills and the ability to effectively interface with middle and senior management

135

Trade Marketing Manager Yankee Candle Resume Examples & Samples

Works with manager to serve as the performance expert for customer within responsibility including POS trends (Syndicated and Customer), post promotion analysis (ROI), optimal assortment (Category Growth), seasonal/promotional guidance (Key Drive Periods), overall business knowledge and to deliver segment targets in the brand/category they support
Works with Manager in development and implementation of annual brand and marketing plans across responsible channel
Aid in the recommendation of assortment priorities, financial guidelines and synergies across customers and brands within area of responsibility
Understands growth driving capabilities including category management, in-store visibility and shopper marketing to deliver comprehensive category growth plans for customers
Assists in compiling profiles of competitors and channel customers. Gathers competitive and marketplace intelligence and share with the organisation
Provides customer perspective into category strategy development in conjunction with Brand Development commercial team. Integrates category stories in line review and related customer presentations
Marketing degree and or CIM equivalent (or studying towards)
Minimum 4 years marketing dept with a CPG, B2B or durable company in trade management, channel management, brand management, insights and sales
Skilled in channel management, brand management and sales

136

Trade Marketing Manager Resume Examples & Samples

Manage the implementation of brand programming within channel to delivery share growth
Manage the trade spend and ROI for channel programs
Cascade and examine promotions, modifications and CM/CSM strategy directives
Direct channel specific pilots; manage optimization of each channel's key levers
Cascade annual/trimester channel blueprint (Initiatives and Programs)
KPI's - Channel Volume and MACO for Region - Program Objective Execution
Bachelor's Degree Required; MBA Preferred
5-7 years sales and/or marketing experience preferred
In-depth knowledge of regional marketing and sales organization
Strong communication skills, both internal and external, required
Proficiency in PowerPoint, Excel and internal system tools, required
Must possess an in-depth knowledge of the Off-Premise Channel

137

Senior Trade Marketing Manager Resume Examples & Samples

Together with the Trade Marketing Controller, develop the overall Trade Marketing Strategy for Grocery and eCom
Implement the Trade Marketing Strategy and plan in full, to a high standard, on time and to budget
Delivery positive business growth rates through trade marketing campaigns
For both channels of Grocery and eCom develop and implement the strategy and plan to include
Trade Promotional strategy & plan (incl. VOD, DOD, Frequency, mechanics)
Trade Pricing (ARP) planning and delivery
Trade Format strategy and plan
Trade Point of Purchase & Display strategy and plan
Range Strategy and distribution driving strategy and plan
Best in Class selling toolkit development and delivery
Unlocking trade insight and deployment to deliver competitive advantage
ROI analysis and delivery against interventions
For all channels, Free Trade, Nationals, Grocery, eCom and Export lead the development of best practice in terms of
Shopper segmentation
Shopper touchpoint activation
Trade Marketing learning and competency development
To live the Company values of Results, Execution, Honesty, Courage, Respect and Customer Focus
Established experience in Senior Grocery Trade Marketing role
Clear track record of success and making a key difference
Proven track record of developing Trade Marketing strategies and implementing in full
Proven track record in developing Trade Marketing strategies and plans for eCom
Strong interpersonal influencing and diplomatic skills required to effectively manage complex relationships with a range of stakeholders, internal and external contacts
Effective communicator, both written and verbal
Demonstrated ability to work with autonomy, managing and delivering results with impact across a wide range of projects simultaneously and to challenging deadlines
Consistent evidence of delivery positively driving business growth
Previous experience in contributing to strategic plans including pricing and promotional strategy
Experience in developing the full sales toolkit, crafting presentations and sales materials
High level of competence with MS Office products
Ability to understand and analyse in detail complex sales information
Ability to present and communicate complex information to the rest of the business
The ability to manage multiple tasks consecutively
To demonstrate quick thinking and accurate decision making
The ability to work to strict deadlines

138

Trade Marketing Manager Resume Examples & Samples

Graduate calibre
FMCG/Drinks industry experience together with customer/trade marketing exposure
Communication, planning, organisation, strong presentation skills
Computer literate (Word, excel, outlook, PowerPoint)
Analytical
Digital experience

139

Trade Marketing Manager Resume Examples & Samples

Plan and control utilization of trade marketing and promo-discounts budget
Track all major metrics of promo efficiency
Create quarterly promo plan due to company guidlines and fit it into customer calendar
Improve profitability and ROI through mix of categories in promo
Grow sales through promo tools by ensuring that products in promo plan give best uplifts and meet all company guidlines
On monthly basis analize utilization of budget and propose changes in promo plan
Together with KAM negotiate promo-plan and changes to it with customers
Develop and implement tailor-made activations
Control production and execution of in-store support through POSM placement
Quarterly review the results and propose changes for further channel development in terms of promo
Participate in regular meetings with customer
Regular field visits

140

Trade Marketing Manager Resume Examples & Samples

Develop and execute account/channel pricing and distribution
Drive trade investment efficiency based on analysis of promotional effectiveness
Understand retail margin and pricing expectations
Develop channel/customer promotional pricing and pricing activity in line with programming requirements and cost-to-serve
Create P&L analysis to ensure they are within divisional pricing guidelines
Analyze and track potential impact of pricing structure across multiple customer channels
Support the annual Trade Management planning process relative to area of responsibility
Align customer planning process with the Divisions annual planning calendar
Understand brand and customer priorities and use the planning process to drive strategic alignment
Aid in the recommendation of SKU assortment priorities and financial guidelines
Recommend assortment mix to maximize sales and profitability
Collaborate closely with Shopper Marketing Team to build, drive and execute Corporate Marketing and Merchandising programs with customers
Participate and help drive analysis of product health and rationalization
Gather competitive and marketplace intelligence
Execute within timelines and deliverables for the Division
Collaborate with Design Team in development of POP and Sales materials
Oversee and manage customer database
Participate in select customer meetings as the credible category expert
Drive the execution of new item launch and development of training materials
Create category selling solutions for our customers
Be responsible for new customers/channels within area of responsibility
Create the development of cross merchandising programs
Work closely with New Product Development Teams on market/opportunity sizing
Recommend any new product innovation needs to penetrate new channels/customers
A minimum of 3 years experience in marketing or retail channel experience
Experience in category management and channel execution
Competent MS Office Suite skills (Word, Excel, PowerPoint, Outlook)
Ability to work overtime or occasionally on weekends with short notice
Must be eligible to work in the United States for any employer
Familiarity with retail and hardware marketing/selling
Familiarity with ecommerce marketing and selling

141

Trade Marketing Manager Resume Examples & Samples

Works in conjunction with Sales Team/Brand Trade Marketing Manager/Brand Manager to develop and create a trade marketing plan designed to drive business in the Channel of Trade, including visual merchandising tools, sales contests, holiday promotions, seasonal events, etc
Identifies needs and opportunities in terms of trade marketing tools and services for the Brands in order to drive brand image and business in the market and properly and timely requests them to the Brand Teams
Identifies needs and opportunities in terms of trade marketing tools and services for the category in the assigned channel of trade and develops them in an appropriate and timely manner
Ensures proper usage and deployment of said trade marketing materials and services for the clients and field sales team
Tracks competitive activity, category issues, retail environment and provides feedback to internal resources
Defines the trade marketing budget and tracks budget of all Trade Marketing spend of the channel of trade
5+ years of marketing experience with at least two years of trade/field marketing experience
Equivalent combination of education and experience
High level of understanding in field/trade marketing activities
Proven track record on managing/ building teams
Position requires travel domestically and internationally (approximately 30%-50%)
BA/BS in Marketing, Business or Sales

142

Trade Marketing Manager Resume Examples & Samples

Picture of Success (PicOS) by customer development, review and execution, translating LSM and PicOS principles into actionable directives on execution in store
Local Success Model (LSM) input and review, feeding key learnings and information to the Nordic Trade Marketing Team to define effective 4Ps strategy on our brands. Maintain Market Share and Listing Trackers
Adapt to specific customers the brand category growth platform and trade engagement plans delivered by Nordic Trade Marketing
Provide feedback and input on Annual Brand Plan process, including financial impact of PicOS execution., improvements in sizing/pricing, 4P strategy on innovation pipeline and competitor’s actions in market
Develop Localpoint of sale materials when needed, collaborating with the Nordic marketing team
Build 4Ps gap analysis and work with sales and customer marketing to agree upon/develop clear and specific plans for corrective actions
Champion new product market entry and execution. Includes development of sales presentation/materials and tracking/analysing 4Ps in-marks implementation
Manages the local consumer promotion budget, including allocation by key activity//customer, and assists in the development and delivery of trade spend guidelines
Ideally experience working with personal or healthcare categories
Energetic and self-driven in pursuing and finishing objectives – exercise initiative
Self-confident, result oriented, proactive, meticulous and resilient in all aspects
Result-oriented, and natural planner with a critically assessment of own performance – quick learner, intellectually curious, pragmatic and of principle
“I can and I will do” attitude – open to change and unfamiliar tasks
Systems: Excel, PowerPoint, Nitro, Spaceman

143

Trade Marketing Manager Resume Examples & Samples

Manage the trade spend and ROI(Return On Investment) for channel programs
Cascade and examine promotions, modifications and CM/CSM (Category Space Manager) strategy directives
Successful completion of all POCM programming as well as communication and coordination of materials aligned with brand priorities and big bets
5-7 years sales and/or marketing experience
Strong communication skills, both internal and external
Proficiency in PowerPoint, Excel and internal system tool
Willingness to relocate for future opportunities
Beer/alcohol industry knowledge

144

Trade Marketing Manager Resume Examples & Samples

Manage the implementation of brand programming within the off-premise channel to deliver volume and share growth
Manage the ROI for channel programs
Communicate results and priorities weekly/monthly
Coach and mentor Trade Activation Managers and wholesaler sales teams
KPI's - Channel volume, share, program execution, distribution,

145

Junior Trade Marketing Manager Resume Examples & Samples

Bachelor or Master Degree
At least 3 years of professional experience, ideally in trade marketing
Very strong analytical, planning and organization skills
Excellent communication, interpersonal and time management skills. Ability to work under pressure and meet deadlines

146

Trade Marketing Manager, Rayovac Resume Examples & Samples

Bachelors BS/BA required (Business or related field a plus)
Minimum 3 years of Sales, Category Management or Marketing experience in a peer CPG or related environment
Ability to organize and manage multiple, time-sensitive projects
Ability to know/learn syndicated data programs like AC Nielsen, IRI, or similar market and household panel data

147

Trade Marketing Manager Resume Examples & Samples

Develop the annual customer marketing plans and category solutions aligned to the various brand and channel objectives that will facilitate our win in the last three feet (L3F)
Maintain sound relationships with Brand Owners to ensure alignment to TM global best practice
Facilitate the flow of information between the marketing, channel, field sales and operations teams in order to deliver against the brand and commercial objectives
Implement annual customer marketing plans (including POS strategy) aligned to the commercial promotional calendar
Use PROS & PROFS outlet Segmentation to develop the resource strategy on key brands
Track L3F investments and monitor impact. Implement learnings and make recommendations for future plans
Share best practice within the organisation
Define and monitor short to long term TM business plan and priorities: growth opportunities, objectives, actions, resources; at channel, customer and brand levels
Set KPIs, to monitor TM activities and monitor commercial performance at channel, customer and brand level
Business Intelligence
Get a deep understanding of the market dynamics - direct / indirect competition, channels, customers - by collecting & analyzing internal / external information, data and trends, using digital tools when relevant
Monitor competitive intelligence
Identify and define business opportunities and key drivers of growth
Identify risks and opportunities of market changes (competitors moves, new channel development, changes in legal and regulations)
Experience Activation
Understand complex customer’s business stakes, environment, needs and challenges in the negotiation process
Use negotiation resources and techniques to reduce gap between customer’s demand and business objectives, in line with the commercial strategy
Identify win-win states and common interest grounds to establish customer partnerships
Anticipate customer’s behaviors, changes, risks / opportunities or conflicts and adapt the negotiation cycle (process, style) accordingly
Define and plan a project: scope, objectives, responsibilities, planning, KPIs, resources
Manage a project: resources and planning monitoring, cost and risks evaluation
Foster collaboration, coordinate and motivate project team members, to maximize the team performance
Engage stakeholders around the project and get their buy-in: communication and promotion of the project within organizational culture
Influencing & Partnering
Demonstrate influencing skills, internally and externally
Develop an efficient network through strong interpersonal skills and a good understanding of organizational and individual issues
Create partnerships through the development of successful long-term relationships, that will positively impact the business
Listen actively
Present clear and compelling ideas, and transmit impactful messages, making the most of presentation tools and technologies
Drive for Business Results
Demonstrate an overall understanding of business environment and company’s vision
Focus on priorities, meet deadlines and objectives to drive business results
Define and monitor the most appropriate set of KPIs
Propose evolutions in business priorities, resource allocation and organizational structure
Experience Planning
Identify the relevant touchpoints and influencers, ensuring holistic experience across the consumer journey
Define and monitor short to mid term plan
Prioritize and allocate resources and budget for each touchpoint
Set clear KPIs, to evaluate the performance of brand and portfolio strategies and improve touchpoints plan accordingly
Price Management
Understand key pricing concepts (positioning, elasticity, value perception),
Understand the pricing strategy, with a focus on price to consumer (for marketing) and on price to customer (for commercial) to include Trade Terms optimization
Financial Acumen
Understand the brand / portfolio P&L, customer P&L, COGs and stocks
Understand financial ratios (ROI, ROCE, net sales...) and their implication
Partner with the brand team in order to optimize the portfolio P&L, to optimize business performance (budget control, resources allocation optimization, cost optimization, pricing strategy, inventory monitoring…)
Insights into Action
Know and use the key sources (qualitative and quantitative research, panel, and initiatives, traditional and digital – social networks, blogs, analytics) of consumer information, and methodologies to get a deep understanding of the behaviors (“walk in shoes” of consumers)
Leverage trends, category and consumer understanding into insights and opportunities
Size and prioritize insights to recommend actions and unlock growth
Digital Acumen
Be familiar with web, mobile and social media
Understand digital environment, on-line channels, and their specific business characteristics and levers, in order to help to reach, interact and delight consumers and customers
Apply digital knowledge and tactics in the business activities when relevant
Brand & Portfolio Strategy
Think out of the box, show curiosity, push boundaries, have an explorative mindset to generate ideas, and solve problems
Champion creative ideas, and bring them to life (e. g. solutions, services, digital initiatives, alternative channels) to create differentiation and new revenue sources, and to be continuously one step ahead
Implement and foster a creative culture through new approaches and mindset

148

Trade Marketing Manager & Operations Cz / sk Resume Examples & Samples

Promoting brand�s attractiveness in key distribution channels
Execution of trade marketing campaigns to generate image and sales figures
On-line: Co-ordinate and distribute web material (including � copy blocks, images, logos, banners, demos, content, video etc.), e-mail and promotional activities, microsite updates for key retail partners where required
Adaptation of international concepts for local implementation, design remembrance evaluate marketing activities
Focused efforts on opinion-leading channels, developing sell-in and sell-through arguments and materials
Collaborates with sales teams to turn the �selling stories� into sales tools to effectively (sell-ins, trade shows)
Present brand, products and the marketing initiatives to their customers
Secure all needs of local Puma athletes & players
Ensures efficient spending of central budget and supervises the trade marketing spending in the given projects
Ideally degree level or equivalent experience
Minimum 3 years of trade marketing experience is needed
Proven marketing experience for an international multisport category brand in fast moving consumer goods industry is an advantage
Passionate, creative, innovate and open
Knowledge of sport industry
Sport fun
Strong decision making, leadership and organizational skills, team player
Proven engaging presentation abilities, strong result orientation
Understanding of budgeting, ability to effectively define, plan and execute tasks and projects
English and Czech language is a MUST

149

Assistant Trade Marketing Manager Resume Examples & Samples

Important criteria #3 (mandatory technical skills)
Important criteria #5 (language)
Important criteria #7 (optional)

150

Trade Marketing Manager Resume Examples & Samples

Channel/Retailer Program Management
Bachelor’s degree in business management, data analysis, marketing, mathematics, or related area
Minimum of three (3-5) years of experience in an analytical role (category management, sales analysis, marketing support)
Minimum of two (2) year of marketing or sales related experience within a Consumer Packaged Goods environment required
Minimum of two (2) years prior experience in a retail customer facing role calling on or presenting to buyers/category managers/store managers
Must have a very strong skill set in the use of Microsoft Office with proven knowledge of Excel, PowerPoint, and MS Word
Strong knowledge of syndicated data (IRI or Nielsen)
Has a consultant approach – applies industry knowledge, thinks creatively and demonstrates shopper centric thinking to apply synergies with a retailer’s goals of category growth
Ability to work independently and be a self-starter within a team setting
Demonstrated ability to lead people and manage results with others
Ability to handle a variety of tasks and situations in a calm and effective manner
Attention to detail and technical learning capacity
Strong customer and action orientation with a drive for results
Problem analysis and problem resolution at a functional level

151

Trade Marketing Manager, Traditonal Trade Resume Examples & Samples

1)Bachelor Degree
2)More than 5 years sales trade marketing experience in FMCG TT channel
3)Familiar with FMCG traditional trade channel operation process
4)Has strong sales channel knowledge to build the channel trade marketing plan to support the field sales achieve the sales target
5)Strong communication and coordination abilitie
6)Expert in budget allocation and control

152

Trade Marketing Manager, Alcon, Denmark Resume Examples & Samples

Managing trade terms initiatives (e.g. Premium Partner Program) aimed at driving contact lens category growth
Increasing overall customer support and speed up migration to new innovative products by planning and executing tailor-made programs for Key Accounts
Developing initiatives aimed at visualizing the contact lens category at point-of-sale
Initiating sales-driving promotions and improving our B2B communication in order to stand out
Acting as Key marketing partner to Key Account Manager for two Nordic Customer Business Teams
Fluent English, preferred one of Nordic languages
Customer facing experience with track record of excellent sales results
Outstanding level of drive, outgoing personality and business mindedness

153

Regional Trade Marketing Manager Resume Examples & Samples

Work Closely with Category Manager and RBH to Drive Shelf Management and Retail Visibility at Regional Level
Ensuring brand prominence at the shelf– creating brand recall opportunities for the consumers
Targeting best available buying hot spots on the shop floor to drive brand recall
Creating and implementing product display, visibility and disposing collaterals at shop floor and in market to drive brand recall and preference
Managing Person to Person brand connects and affinity for consumers and trade through activation drives
Work closely with Category Manager and RBH to Expand and Build Distribution Strategy for Each Product Line, Brand and SKU in every channel at the regional level
Increase distribution expansion by increasing distributors, in addition to hub & spoke
Develop Customer Segmentation driving growth & efficiency for business
Execute Distribution Strategy as aligned with Category Managers and develop distribution expansion plan jointly with Regional business head
Design KPI & monitoring Framework for Distribution Expansion by Product line, Brand and SKU
Drive Customer Satisfaction and Loyalty for Trade through effective execution of trade marketing initiative at regional level
To drive trade engagement activities across distribution, direct sales channel including distributors, retailers and ensure high loyalty from the channel at the regional level
Development of the customer marketing strategy with all Category Managers and RBH to achieve defined business objectives across all product categories & channel in defined Region
Develop channel engagement/ trade engagement plans with the regional distribution leads and direct sales leads for distribution partners, direct sales partners and retailers
Ensures development of annual and monthly sales activity and marketing support plan (Canvas, monthly highlights), including support for new initiatives launches
Management and monitoring of customer and consumer marketing investments and initiatives at regional level
Competition Monitoring and Tracking
Monitors continuously the Local marketplace and Customers to determine possible market opportunities and improvement of market penetration of Company's products
Track and Monitor competitor activities in market on a periodic basis and develop tactical market response in coordination with sales and RBH
Price Tracking basis competition benchmarking at Regional Level
Drive Regional SMAG to build consumer preference and affinity for all product lines
Implement shopper buying behaviour studies at regional level, design retail merchandising tools and selling aids alongwith the sales pitch / story for each product line alongwith the Category Managers and Sales Local Sales Team. Define and implements tools to support strategic development of the retail business: Shelf planogram, promotion, POS Materials, displays (shelf, off shelf, check out)
To utilize data (consumer, trade, internal sales / SFA ) to help analyze business decisions at regional level and to influence future decisions driving regional growth of all product lines in each channel
Sources and manages external agencies to develop and deliver Regional ATL & BTL activities to drive offtake and conversion in store
Analyze results and efficiency of regional campaigns / promotions (Primary / Secondary and tertiary), share results with RBH and Category Managers, propose actions for increasing efficiency in Execution
To provide regional input and execute NPD strategy, launches, re - launches, line extensions / Brand Extensions at consumer and trade level
PROMOTER MANAGEMENT AT THE REGIONAL LEVEL
Drive effective shelf share by ensuring product promoters do a good job of showcasing the product and the brand in right imagery
Communication & Product know how through SFA- Back end check on compliance
Attendance & daily work log – Time spent in outlets
Capturing consumer input – Enable promoters to inform first hand query to office
Provide communication aids to promoters enabling them to drive Brand Preference – Back end report to track how many consumers were interacted in a specific time. – Attempt vs productivity, consumer concentration at specific time (Input to conduct activity), etc Tracking SE, ASM’s contact with promoters and time spent. – Redesign the PJP if required
KEY DELIVERABLE FOR RTMM
Trade Spending - Supply Chain Discount, Returns & Remnants, Cash Discounts, Deals
Trade Promotion - Trade promotions help generate incremental ROI by differentiating the product, increase product visibility, and increase the product purchase rate
Category Management in Retail – Traffic building, transaction building, profit generation, share protection, excitement creation and image enhancement at the store
Trade Merchandizing for brand preference and conversion at the store
Sales Analysis/ Administration to tap sales potential
KPI FOR RTMM
Market share (growth)
Increase Frequency of purchase
Increase Penetration : No. of Consumer Buying
BTL (efficiency & effectiveness)
PMR (sell-in deviation)
Share of trade shelf (SAH and Purchase/Conversion Ratio)
Total SKU count (with right planogram)
Aided awareness @retail
NPS (Net Promoter Score)
POSM execution
Demo ROI
8 Years of relevant experience

154

Trade Marketing Manager Resume Examples & Samples

Highly analytical with demonstrated understanding and use of syndicated data (IRI), internal shipment information, and Trade Management systems
High level of proficiency in Excel, proficient in Power Point, Word, and Outlook required
Effective communication skills both verbal and written across a diverse audience
Ability to build professional and clear reports
Highly detail oriented
Positive and upbeat
Strong personal character, work ethic, and attitude
Self-confident with humility
Seeks to identify the root of an issue and find undiscovered opportunities
Organized, prepared, efficient and focused
Adaptable and flexible to changing business needs
Self-starter with a drive to succeed

155

Trade Marketing Manager Resume Examples & Samples

Responsible for developing, communicating, and executing innovative National Fine Wine promotional programs with a luxury feel in both On & Off Premise distribution channels
Responsible for formulating creative local On-premise and Off-premise Fine Wine initiatives and communicating strategies and activation plans for these programs in an effective, timely, and cost-efficient manner
Provides feedback from the field on competitive activity, desired programs, program effectiveness and suggested program improvements to Director and Brand Teams
Leverages Strategic insights / Shopper analytics to drive On & Off Premise programs matching Account customers with a brand’s consumer target, converting insights into win-win promotions
Identifies and develops best-in-class sales tools to drive new points of distribution and generate consumer pull-through with particular attention to targeted Fine Wine sub-channels
On Premise: White Tablecloth, Upscale Trendy, Premium Bar
Off Premise: Specialty Liquor, Gourmet Foods
Manages the TRU Estates and Vineyards® brand, including the creation of branded premiums, POS and promotional materials
Communicates, monitors and ensures compliance with Execution and Merchandising standards for all national and local programming/promotions/sales tools
Ensures all brand education tools are accurate and up-to-date, including annual updates to brand immersion modules for the Fine Wine sales organization
Serves as the Regional Sales/Market expert to Brand Marketing as well as the Liaison between Brand Marketing and regional sales teams
Plays an integral role in all planning and execution of fiscal budgets for the Fine Wine division, providing regular reporting on budget status to all key stakeholders
Manages non-price spending to budget and conducts cost/benefit analysis prior to and after local market programs have been executed
Participates in distributor planning meetings to align sales objectives and marketing strategies, providing timely feedback to Brand Marketing to ensure appropriate initiatives and tools are being developed and provided to the field
Leads day-to-day management of all Trade Marketing programs, working cross-functionally and providing frequent and timely communication with all key stakeholders
Bachelor’s Degree and a combination of 5+ years of progressive trade, brand or shopper marketing experience required
Alcohol beverage industry experience required, with preference for a minimum of one year in fine wine marketing/sales, or management experience in fine dining or fine wine retail
Track record of success in project management and managing cross-functional teams
Strong aesthetic sensibility with an eye for producing impactful creative with a luxury look and feel
MS Office experience and aptitude to learn new software applications
Robust budget management experience
A high level of follow through and ability to meet multiple deadlines

156

Trade Marketing Manager Resume Examples & Samples

Bachelor degree level in business, marketing or similar
Minimum 2-3 years of professional experience in trade marketing
Good understanding of digital tools related to trade marketing
Strong planning and organization skills
Excellent communication, interpersonal and time management skills
Mature enough to solve the problems independently and to persuade others
Language skills: Estonian (very good); English (very good); Russian (good)

157

Trade Marketing Manager Estée Lauder Resume Examples & Samples

Demonstrates at least a 3-5 years marketing experience, preferably acquired in the cosmetics & beauty products and/or the luxury industry. Experience in retail is an asset
Fluent in Dutch, French, and English (spoken and written)
Strong Analytical skills, Autonomous team-player, excellent communication & presentation skills
Entrepreneur/ Initiative taker
Result oriented& Hands-on approach
Pragmatic & flexible

158

Trade Marketing Manager Resume Examples & Samples

Translate BU private label strategies into strategic sales opportunities
4 year college degree in Business or related field
5+ years previous experience in sales or marketing experience within CPG industry
3 years of effectively managing a private label strategy within the industry
Prior experience managing people, relationships with retailer partners, and marketing knowledge is a plus
Excellent planning and organizational skills, including superior communication skills (written and verbal)
25% travel

159

Trade Marketing Manager Resume Examples & Samples

Implement plans that deliver growth based on consumer, shopper and customer requirements
Support marketing in developing the brand plan by providing input from category analysis and analyze against POP drivers by chanel
Developing and proposing the in-store vision of success for the category/sub category in each channel. Implementation and continuously review the effectiveness of our in-store actions
Implement actionable in-store solutions based on a clear understanding on shopper behaviour within your category/sub category and channel
Recommend and implement clear promotional guidelines based on shopper understanding and current market knowledge
Review product assortment by channel on a quarterly basis
3-5 years of experience in trade marketing, sales or marketing. Experiences in HORECA is a plus
Able to understand key business functions
Self-motivated and able to work independently
Good command of English and computer skills
Able to travel from time to time

160

Country Trade Marketing Manager Norway Resume Examples & Samples

Champion new product market entry and in market execution. Includes support to sales presentations/materials and tracking/analysing 4 Ps in market implementation
Build and maintain market share, displays and distribution trackers
Drive strategy or tactical plans based on deep dive analysis of local available data: Nielsen, Farmastat, Customer EPOS data
Identify challenges and opportunities based on deep dive analysis; listing uplifts, assortment optimalization, promo strategy
Master Degree or equivalent – Sales / Marketing / Data / Retail Management
At least 1 year of experience preferably FMCG, OTC, retail where you learn to analyse sets of large and complex data
Excellent business analysis skills
Has worked with syndicated data (Nielsen/ Farmastat/ Customer data)
Systems: Excel, PowerPoint, Nielsen or equivalent
Energetic and self-driven in pursuing and finishing objectives
Open to change and unfamiliar tasks
Internationally mobile, within Nordics and Globally

161

Asst Trade Marketing Manager Resume Examples & Samples

Lead marketing communication and artwork planning by account, ensuring messaging is consistent with brand hierarchy
Manage DIY consumer promotions budget for maximum ROI
Develop ROI calculations and understanding of historical performance to maximize promotional effectiveness
Develop unique promotional ideation and implementation
Understand brand strategies/priorities and individual account dynamics to develop 360 account plans optimized to the specific situation at each account
Lead MAPS (Merchandising, Assortment, Pricing, Shelving) development during brand planning cycle and ensure objectives are achieved throughout the year
Manage all retail execution with Sales Directors, ensuring that trade programs are implemented on time, on budget and adhere to all brand equity guidelines
Maintain detailed promotional calendar of all trade promotional activity at assigned accounts
Analytical – Ability to analyze data for insights and come to accurate conclusions with recommendations on what to do in the future to enhance performance
Budgeting/planning – Track and manage a multi-million-dollar budget to drive maximum impact to sales with complete accuracy
Customer presentations/engagement –Build strategic sell stories that result in a win-win for the retailer and Valvoline
Detail orientated –Manage day to day details of multiple projects to ensure tasks are being completed on time, on budget and in the most efficient manner
Results Driven - Create a high sense of urgency amongst teams to achieve and exceed stated objective
Team Player – The Valvoline organization has a strong team culture. A successful candidate will embrace the idea that success as a team comes first (and is most rewarding)
Organization Builder – Is a thought leader that works “on” the system, not just “in” it
Education: 4-year accredited university degree, MBA preferred
Experience: 3+ years’ experience in consumer marketing or related field
Must be authorized to work in the United States

162

Senior Trade Marketing Manager Resume Examples & Samples

Collaboratively create, manage and maintain the regional activation calendars. Align national brand calendars to regional planning calendar/grids – channel, customer and board (Link brand priorities and timing to regional planning and commercial strategies)
Ownership of collaboration between Education, Brand, Sales & Trade Marketing (field & national)
Ownership of all activation / initiative execution, in the local market to maximize priority brands at a regional level
Support regionalization and localization of key national programs (with Trade Marketing Centre and Regional Directors) to maximize priority brands impact in market in both the Off-Premise and On-Premise
Provide local insights to validate programs
Executes and manages funds for local, FMM-originated activities (full accountability of budget with KPI deliverables)
Manage critical path for regional execution of national/regional strategies and initiatives
Ensure all planned initiatives are field ready and customer focused – ensure provincial teams have the necessary information for flawless execution against planned objectives
Through their team would manage Direct Focus – work request creation, proofing, and working with brand teams on creative direction
Utilize suite of communication tools/POS developed with Brand /FMM input within each regional initiative (with support in development)
Provide post-mortem feedback (scorecards, KPI’s)
Generate business cases for specific regional / customer strategies and programs in both the On premise and Retail and manage the execution of approved local programs ensuring execution compliance
Regional understanding of commercial customers and understanding of regional business dynamics. Regional understanding of consumers and understanding of regional differences and dynamics with the ability to link customers and consumers for actionable implications
Manage regional contests including rules and regulations, sourcing prizes, microsite setup, contacting winner and shipment of prizes
Integrate our priority brands within customer objectives and influence planning
Provide provincial performance updates on key metrics for both Off-Premise and On-Premise channels (value/volume/share/category) with the ability to link communications between Sales and Marketing
Continue to build on existing way of working processes (Bi-Weekly Group meetings, Bi-Weekly one-on-ones, PM meetings, Regional Sales meetings, QMM’s, SAPS), identify gaps and make recommendations for improvements
Monitor and communicate competitive activity within the geographic region
Financial Management: implications of volume, price and A&P changes as well as pay back of marketing activity to prioritize corrective actions
Special event planning, set up and attendance
Attendance at key account presentations
Retail selling package creation, updates and deployment to sales
Monthly meetings and support of local brand ambassadors including planning of visits/tours of ambassadors and guests as well as help and attendance of local competitions
Deploy, and provide post report on OPE programs A&PT management and reconciliation
Executives tour planning and participation
Planning and management of agency for tastings including booking, collateral and payments
Key account marketing collaborative planning – ideas, creative, and value adds
Key account program procurement – creative and shipping
Collaborate with Brand Managers on sales and agency brand planning
Involvement in planning and executing trade shows
Bachelor's degree or equivalent experience required
Experience in Trade Marketing within CPG and/or alcoholic beverages
Brand/event activation experience
Strong PC Literacy
Some Travel Required - overnight (20%)

163

Customer Trade Marketing Manager Resume Examples & Samples

Provides clear guidance concerning the effective and efficient use of trade promotion dollars to deliver the category objectives and volume plans within the agreed upon trade budgets
Translates national consumer promotion strategies to account specific programs within their assigned region. Plays strategic role in the creation of the customer development plans
Provides market, category, customer, brand, competitive activity and industry knowledge during the development of the annual volume and trade plan
Builds and allocates the volume objectives and trade budgets for the brands under their responsibility to their assigned customers in their area
Creates field ready sales solutions that can be utilized/leveraged by the field sales team to support the presentations and discussion they will have with their customers
A bachelor's degree
4 years sales/marketing/analytical experience
A pattern of initiative
Proven problem solving and decision-making skills
The ability to work in a team environment on a variety of complex projects
Strong interpersonal, organizational skills and analytical skills
Must be a Citizen or National of the United States, a lawful, permanent resident, or have authorization to work in the United States
Applicants must not now, or in the future, require sponsorship for an employment visa

164

Trade Marketing Manager Resume Examples & Samples

Develop short and long term pharmacy plans based on thorough understanding of market conditions and trends utilizing CTC Merck Marketing principles – positioning the company as partner of choice
Manage & track budgets efficiently with a complete track of spend, committed and available budgets
Maintain a complete database of all planned & implemented activities per brand per pharmacy to effectively track implementation and to keep all the stakeholders informed
Assist in the development of trade spend guidelines (according to fair market value), performs top-line allocations and reviews and authorizes planned field trade spend
Prioritize trade channel activities for maximum returns
Effectively negotiate mutually beneficial solutions with internal & external stakeholders and influence key decision-makers to improve in-store presence and pharmacy activities
Monitor activities at the trade channel levels for the gathering of insight and also to track our aligned activities with the accounts
Identify and monitor competitors and market conditions or changes in the industry that may affect sales
Ensure activities are in line with agreed sales plan and local legal / compliance guidelines
Knowledge of and experience (min 3 years) preferably in trade marketing, or Commercial experience
Consistent track record
Experience of data analysis - ability to analyze large volumes of complex information, interpret & use to shape planning
Commercial skill set with strong negotiating/influencing skills, integrity and drive
Strong decision making ability
Strategic understanding and planning
A passion for results
Ability to plan and implement
Demonstrate innovation and creativity
Good motivational skills
A team player, can multi-task, strong coordination, organization and implementation skills
Good knowledge of Syndicated Data (IMS/In Market Sales)
Proficient usage of Excel, PowerPoint
Good oral, written communication, and presentation skills
Advanced planning and Project Management skills
Advanced IT/Analytical skills

165

Trade Marketing Manager, Po DvM, Durex Resume Examples & Samples

Prepares the 5P/3D execution plans and Toolkits for NPD (New Product Development)/ EPD (Existing Product Development)/ BDI (Business Development Initiative) by store format as per Area launch recommendations for the new initiative
Key contact for the Po1 Brand team with regards to all 5P activity
Generate a full set of activation materials for each new initiative for all critical store formats across the Area
Identify best practice and ideas that can be scaled across the area
Demonstrated success in P&L management, budget delivery and growth momentum

166

Field Trade Marketing Manager Resume Examples & Samples

3+ years experience related US Field Sales experience
At least 2 years experience involving detailed program activations in the assigned markets
Previous marketing experience a plus
A demonstrated capability driving the execution of in market activation plans
Excellent knowledge of trade activation needs
Strong understanding of the US 3 Tier system and experience in effectively influencing results in this environment
Strong planning and analytical skills with tied to a foundation of financial/business acumen
Proficient in Word, Excel, and PowerPoint
Strong written and verbal presentation skills
Ability to effectively manage multiple projects across a set of varied resources to deliver expected results
Strong leadership, conceptual, and creative skills
Ability to be self-directed; thrives in a dynamic, fast-paced environment
Travel as needed – 25%+ of the time

167

Trade Marketing Manager Resume Examples & Samples

5 Years’ + experience in a Sales/Trade Marketing role
Working knowledge of Pricing & Trade Spend
Professional knowledge of trade marketing/sales planning
Merchandising
Experience in working with customer
Self-starter
Why should you join Philips?

168

Trade Marketing Manager L Oréal Consumer Products Division Resume Examples & Samples

Social media and digital experience
Flexibility for an international career is desired but not essential
Previous consumer Market Research experience is a plus
Candidates will ideally have a classical FMCG background or previous experience in the beauty sector and / or luxury
Experience in leading teams to achieve strong results
Ability to create new concepts and a brand vision
Strong presentation/communication skills with the ability to influence and inspire
Commercial acumen, driven by targets with a desire to succeed
Strong sensitivity to the beauty industry, product appreciation and an eye for aesthetics
Previous knowledge of local retail dynamics and the retail environment
Financial knowledge and experience in managing a P&L, expansion analysis, sales forecasts
Integrated-communication campaign planning
Ability to inspire, motivate, coach and develop people
Strong organisational skills
Ability to work in an ever changing & demanding environment Experience preferably within a consumer driven and fast past sales environment
Highly organised with prioritisation skills and strong communication skills (written and verbal) andexcellent presentation skills

169

Trade Marketing Manager Resume Examples & Samples

To increase company sales by generating specific activities for retailers through leveraging global brand positioning and category penetration
Develop and implement the Trade Marketing strategy to contribute towards brand growth targets and cross-category business objectives
Lead the translation and execution of the marketing strategy into impactful retailer programmes, respecting and tracking budget and commercial targets
Bring field intelligence to define brand-specific activity programmes with marketing and commercial departments
Implement, monitor and improve processes to link all marketing activities with the activities of the commercial team
Manage usage and forecast of promotion materials and monitor monthly promotion budget
Minimum 5 years of relevant experience in trade marketing; beauty and consumer industries preferred
Strong sense on retail dynamics
Analytical and sensitive to numbers; good knowledge of excel
Excellent coordination and collaborative skills to work with different functional teams
Motivated and self-driven with the ability to lead a small team

170

Trade Marketing Manager, Asia Pacific Resume Examples & Samples

Develop Retail Offline POS for countries in Asia Pacific
4-6 years of work experience in Trade marketing with experience in Asia Pacific
Experience in sales, merchandising or marketing communications experience would be beneficial
Strong analytical and communication skills with the ability to influence virtual teams
In depth understanding of relevant retail landscape in AP (LFR, CES, Mass, Telco)
Ability to work effectively under pressure and adhere to tight deadlines

171

Trade Marketing Manager Resume Examples & Samples

Oversight of Trade Forecasting for Retail
Development and maintaining of Sales support tools including trade and new item listing trackers
Position also includes leading quarterly ROI review meetings with retail field sales teams
Compliance of Field Sales teams maintaining and updating trade planning tool
Demonstrated understanding and management of complex business customers/channels and Broker operations
Strong understanding of the sales process and other functional areas impacting the sales process and the ability to translate these practices into market opportunities
Strong knowledge of business processes, category, consumer and customer knowledge
Highly analytical with demonstrated understanding of Nielsen/IRI data and Trade Management systems
Strategic Agility
Negotiating
Previous experience as a field sales manager
Significant experience in influencing a broker, direct selling and internal organization
A record of success in influencing multiple functions/categories in a heavily matrixed organization

172

Senior Brand & Trade Marketing Manager Resume Examples & Samples

Work with supply, sales and finance to develop and execute successful Brand Plans to deliver net revenue, gross margin, market share and profit targets within timescales and budget as approved by Area
Develop and execute annual marketing plan activities, including local media strategy / plans for a given brand within a category, responsible for ensuring successful implementation of the plan
Provides monthly updates to business review and monitor market performance, responsible for successful implementation of Brand plans as per business review and Business plan
Execute product launches agreed by Area; Contribute to innovation by delivering product development programs to further margin growth
Manage development and activation of local brands
Accountable for marketing budget on assigned brands
Develops market copy strategy for brand and ensure adaption possible for category across area
Partners with media / consumer and market insights to implement media strategy and plans
Manage a team of 2 (BM and Marketing assistant)

173

Country Trade Marketing Manager Resume Examples & Samples

Adapt to specific customers the brand category growth platformand trade engagement plans delivered by Nordic Trade Marketing
Insures that NTM team delivers the activation and other elements that are needed for the local market
Develop Localpoint of sale materialswhen needed, collaborating with the Nordic marketing team
Manages the local consumer promo budget, including allocation by key activity//customer, and assists in the development and delivery of trade spend guidelines
Observes current GDP legislation – Good Distribution Practice
Category management – FMCG, OTC, retail
Costumer management process
Analysis of large and complex data
Syndicated data (Nielsen/IRI, Spectra, Panel Data, A&U’s)
Fluency in English and Swedish

174

Trade Marketing Manager Resume Examples & Samples

Execution of marketing strategy in Retail Channel
Cooperation with all Retail partners: Customer Marketing
Co-Mktg budget planning with partners, Media Plans preparation and execution
Execution of brand creatives on partner’s web sites and instore
Executing product launches on partners’ web sites and instore
Sellout promotions coordination with results analysis (proposing dedicated activations for each partner)
Shop furniture preparation: creatives development, designing, production and installation
POS materials creation and production (leaflets, catalogues, shelf tags, posters, furniture branding etc.)
Designing, producing and delivering training materials to sales force
Events and trainigs organization and coordination

175

Trade Marketing Manager Pain Category Resume Examples & Samples

Developed the category through planning specific trade marketing strategies that aligned with Brand activation strategies for each channel to ensure the growth of the category and GSK brand
Coordinate between field sales and Brand activation marketing, to create the conceptualization planning and implementation of consumer promotions, trade activities, In store activation and visibility in store excellence in all channel
To own and manage activity calendar, Prepare by product category activity calendar, in line with Marketing campaign, and ensure all supporting tools and budget available, tracked to meet business objective
Implement and leverage global tool kit to ensure excellence and dominant in store visibility for GSK brand that can drives sales off take
Be the voice of shopper, understand the shopper behavior in each chanel for the respective category, be on top of situation on market- channel dynamics and competitor activities. Set-up and maintain an information base and regularly updates internal stakeholders
Constantly & regularly monitor fundamental business process (product availability, visibility and execution of trade activities – consumer promotion- sampling/in store activation) at stores through field-check, and share visit-reports with KAMs and RSMs for immediate action and join regularly business reviews with Store’s management
Analyze and evaluate Modern & Traditional Trade Channel trends and specific brand/category performance aiming for : growth in volume / value, Market share, distribution - width / depth, Promotion and merchandising thrust, and ROI calculation
Provide specialist support to KAM / RSMs for Sales performance review, Development and review of trade promotions, Visibility planning, program & review, and Business development meetings, category selling stories
Spearhead trade research/experimentation and application (where appropriate) of new technology
Establish services for merchandising and display operations (internal and or external)
Work closely with sales department in translating marketing plans into sales budgets and ensure accurate forecasting
Manage and monitor budget spends for Promotion budget ( P) and Gross to net ( G2N) budget for the respective category to be in line with business objective

176

Trade Marketing Manager Resume Examples & Samples

Support specific promotional opportunities
Budget management and maximizing investment
Drive Innovation through in-store layout, opportunities, growth areas and shopper insights
Build and manage Point of Sale solutions
Build shopper learning platform with Category teams to unlock insights to advance the Shopper Marketing platform and activation
Establish Customer Marketing relationships within retail partners
Understand Shopper motivations / missions to identify Path to Purchase and to match messaging hierarchy
Co-ordination of promotional product and innovative in-store collateral to drive consumers at point of purchase
Produce shopper activation briefs and manage agency relationships
Contribute to the Consumer Marketing Planning and new product introduction process to integrate shopper / trade marketing plans
Building a robust ROMI and KPI methodology for Quarterly review
Experience developing highly creative, consumer-facing BTL campaigns
High level of knowledge of the Australian IT and Consumer Electronic retailer base, therefore able to drive product, display and promotional opportunities ahead of the competition
Ability to work in a fast paced environment with a tight speed to market
Ability to manage multiple projects, in various stages of completion and with differing execution to market dates
Strong presentation skills - ability to prepare and deliver impactful, commercially-driven marketing presentations - in a professional and influential way
Collaborative working style and be able to work effectively with different stakeholders across National Accounts, Field Sales, Marketing and Category
Business Analyst (BA) or Bachelor of Science (BS) in Communications, Marketing or Business Administration
5+ years of experience in shopper or trade marketing, communications or generalist marketing
10+ years of experience across several marketing or integrated communications disciplines
Superior writing and editing skills - recognized for "near perfection" writing and editing skills and often asked to edit the work of others
Superior organization and program management skills
Consultative skills

177

Europe Digital Trade Marketing Manager Resume Examples & Samples

Branding: Through the partnership with the Europe marketing teams, you will manage the translation of the Global Trade Shopper Brand strategy into a European context, implementing the right tone of voice, content and visuals
Customer segmentation and new user recruitment: Manage the existing European customer segmentation including classification, product range and content, and create online acquisition strategies to attract new users
Content strategy: Define and implement the European content strategy and calendar, and create user recruitment materials that will attract new customers in Europe
Performance evaluation: define the marketing dashboard and KPIs to be able to constantly evaluate content strategy performance against goals

178

Trade Marketing Manager Resume Examples & Samples

Bachelors / University degree in Business Administration or related field, degree in marketing preferred
5 - 7 years’ experience in a similar role, preferably in a multinational CPG or durable company
Proven ability to analyze and deliver insights from a multitude of data sources
Experience driving brand equity and share growth
Creative thinking/problem solving skills
Initiative & follow-through
Self-motivated with a strong work ethic
Solid analytical skills and acute attention to details
Ability to work effectively across functions
Strong oral and written communication skills are required; must be able to present data and conclusions in an organized manner

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