Mobile Marketing Manager Resume Samples

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M Thiel

Maverick

Thiel

508 Ashleigh Ridges

Philadelphia

+1 (555) 685 8190

508 Ashleigh Ridges

Philadelphia

Phone

p +1 (555) 685 8190

Experience Experience

New York, NY

Mobile Marketing Manager

New York, NY

Aufderhar, Krajcik and Pfannerstill

New York, NY

Mobile Marketing Manager

Establish, implement and measure the effectiveness of Mobile program initiatives to drive awareness and adoption for the Mobile products and services. This includes but not limited to SMS and QR codes
Coordinate with other cross-company Mobile professionals to leverage relationships, establish best practices for marketing and advertising and collaborate on a unified vision in the mobile space
Grow Live Nation app downloads and support new product launches working with various marketing verticals to develop and execute cohesive, effective acquisition programs
Continually improving mobile KPIs through methodical AB tests and campaign data analysis, and develop a focus for the organization on a few key, most efficacious mobile marketing tactics
You will provide regular updates and recommendations to improve return on investment to the regional senior marketing managers
Manage a team of digital marketing managers. Provide strategic support and coach and mentor them to deliver success
Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of the Amazon mobile shopping app with a multi-million dollar yearly budget

Boston, MA

Email & Mobile Marketing Manager

Boston, MA

Nienow and Sons

Boston, MA

Email & Mobile Marketing Manager

Plans, develops, executes and continuously improves email and SMS marketing strategies for consistent subscriber growth and new customer acquisition
Analyzes campaign results to provide insights, identify trends, and make recommendations for improvement
Develops, executes and analyzes email contact and testing strategies that increase retention and lifetime value from subscribers
Process orientated with an aptitude for building out workflows and communication schedules in line with customer behavior
Defines and implements processes, documentation, and standards for the development and execution of email, SMS and push marketing campaigns
Drives process improvement to maximize efficiency, accuracy, and consistency in delivery of email, SMS and push marketing campaigns
Develops and maintains the Email, SMS and Push Marketing calendars

present

San Francisco, CA

Senior Mobile Marketing Manager

San Francisco, CA

Raynor-McDermott

present

San Francisco, CA

Senior Mobile Marketing Manager

present

Create and manage Social Media channels for the apps
Constantly develop test plans to leverage insights to optimize member acquisition, retention, and engagement
Daily reporting on campaign performance
Work closely with product team to manage all email marketing and in-app messaging strategies for the apps. Define cadence, segmentation, trigger marketing campaigns and promotion streams for our products
Develop strategic partnerships to expand our customer base and add value to the apps
Create targeting, blocking and holdout groups
Make great decisions about phrasing and language that we use in notifications

Education Education

Bachelor’s Degree in Business Marketing

University of Memphis

Bachelor’s Degree in Business Marketing

Skills Skills

Strong knowledge of the mobile marketing ecosystem and infrastructure, from carriers to aggregators to agencies to customers
Ability to demonstrate and maintain a professional demeanor
Ability to work in a dynamic environment
Strong written and verbal communication skills
Proven track record of driving innovation in either mobile or another online marketing channel
Proven track record of driving and growing an online business channel such as SEM, Affiliate, Media, or Email
4-5 years of relevant marketing experience within the interactive space

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15 Mobile Marketing Manager resume templates

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Mobile Marketing Manager Resume Examples & Samples

Strong drive for results
Track record of solid strategic thinking
Ability to apply thought leadership to overall Mobile site strategy as well as translate product stories into compelling Mobile messages
Outstanding organizational skills and project management experience: ability to manage/prioritize multiple projects simultaneously,learn on the fly as necessary
Expertise in analyzing data , interpreting for a broad audience and developing fact-based recommendations to drive marketing decision-making
Ability to communicate and negotiate persuasively and present effectively in a variety of presentation settings (one-on-one, small and large groups, with peers, direct reports, and management)
Ability to build teams and partnerships
Leadership and people management skills
Comfortable dealing with ambiguity
Passion for Gap brand environment
Omniture experience strongly preferred

Mobile Marketing Manager Resume Examples & Samples

Establish, implement and measure the effectiveness of Mobile program initiatives to drive awareness and adoption for the Mobile products and services. This includes but not limited to SMS and QR codes
Spearhead and support multiple mobile application launches and enhancements, regularly analyzing and optimizing campaigns
Establish and optimize a variety of mobile advertising partnerships to drive greater adoption of mobile applications, services, and shopping channels
Coordinate with other cross-company Mobile professionals to leverage relationships, establish best practices for marketing and advertising and collaborate on a unified vision in the mobile space
Support Omni-channel campaigns with mobile technology
Partner and leverage internal marketing channels such as search, affiliate, social media, and existing media relationships to drive customer acquisition
Lead and mentor a mobile analyst
Minimum BA/BS degree
4-5 years of relevant marketing experience within the interactive space
Proven track record of driving and growing an online business channel such as SEM, Affiliate, Media, or Email
Strong knowledge of the mobile marketing ecosystem and infrastructure, from carriers to aggregators to agencies to customers
Must be comfortable using and analyzing data to reach fact based conclusions
Proven track record of driving innovation in either mobile or another online marketing channel
Ability to demonstrate and maintain a professional demeanor
Ability to work in a dynamic environment

Mobile Marketing Manager Resume Examples & Samples

Planning, executing and optimizing direct-to-consumer campaigns via in-app Push messaging (iOS and Android) to drive fan engagement and ticket sales
Grow Live Nation app downloads and support new product launches working with various marketing verticals to develop and execute cohesive, effective acquisition programs
Create fan awareness and drive usage of in-venue mobile app features thru multi-channel online and offline (on-site) marketing programs
Liaise with national marketing team and business unit stakeholders to drive widespread use of mobile marketing tactics
Work hand-in-hand with development team to maximize existing technology and serve as a stakeholder to drive new technology development
Continually improving mobile KPIs through methodical AB tests and campaign data analysis, and develop a focus for the organization on a few key, most efficacious mobile marketing tactics
Prepare reports, presentations and general updates as needed to audiences of varying technical expertise and levels of responsibility
Day-to-day management of 3rd party vendor/agency relationships, ensuring key business initiatives are being supported
Actively monitor competitive practices and other mobile industry movement / standards to ensure Live Nation remains ahead of the curve and best-in-class
Bachelor’s degree in a marketing, business, economics or quantitative discipline such as math, engineering, statistics, etc
4+ years digital marketing of direct marketing experience, with 2+ years in mobile (preferably related to mobile apps / product marketing)
Intimate knowledge of the mobile landscape and a vision for the mobile future
Experience with development, testing and implementation of both manual and automated direct-response marketing programs
Proven track record of successfully developing and executing data-driven marketing strategies
Exceptional Excel skills, proficiency with PowerPoint and Word
Experience working with 3rd party marketing and analytics platforms
Strong team player that is able to communicate across disparate groups with differing interests
Balance of strategic thinking, creative passion, and a willingness to be hands-on, while being able to stay “above the fray” to ensure goals are being hit

Mobile Marketing Manager Resume Examples & Samples

Generate bold and innovative ideas within the mobile space to drive business growth and be able to develop the corresponding tactical execution plans
Spearhead and develop business use cases for new mobile technologies
Establish, implement, and measure the effectiveness of initiatives that drive awareness and adoption for Mobile products
Ensure that the right voice and high-quality content are maintained in mobile channels (SMS, Push, Apps, and Mobile Web)
Analyze and present insights on mobile customer behavior
Coordinate with other cross-company Mobile professionals to leverage relationships, establish best practices for marketing and advertising, and collaborate on a unified vision in the mobile space
Minimum BA/BS Degree
4-5 years of relevant experience within the interactive space
Ability to solve problems leveraging both technical expertise as well as creativity
Demonstrate an entrepreneurial spirit
Broad working knowledge of retail, ecommerce, customer segmentation, lifecycle analysis, CRM applications, statistical modeling, and SQL
Must be process-oriented and detail-oriented

Mobile Marketing Manager Resume Examples & Samples

Source, test, and onboard new user acquisition channels for mobile apps
Develop strategies to grow mobile user engagement
Monitor and optimize mobile app campaigns according to KPIs set
Develop regular reporting on KPI to internal and external partners
Be the first point of contact for mobile networks and partners
Work closely with local marketing teams, product marketing, engineering, and design
Demonstrated experience in digital marketing (SEO, SEM, Social, Mobile, etc.) with at least 1-2 years of mobile app marketing experience
Bachelor’s degree, preferably in Business Administration, Marketing, or Finance or relevant experience
Hands-on experience with mobile measurement platforms (Adjust, Google Analytics, AppAnnie, MobileAction, Kissmetrics, etc.)
Analytical with a strong attention to detail
Excellent negotiation, vendor management, and relationship management skills
Ability to work self-directed, in a fast-paced environment
Strong interpersonal, verbal, and written communication skills

Mobile Marketing Manager, Lifecycle Marketing Resume Examples & Samples

Responsible for financial performance of a program within the lifecycle marketing org
Determine near-term and long-term customer values and lifecycle metrics to support marketing investment optimization
Evaluate and on-board the right technology platforms and resources to enable the team
Hire and develop an effective team
5+ years of experience in a marketing or product management role preferable with direct response experience
Superior analytical skills including experience with use of complex and diverse data sources and platforms
Basic ability with HTML and SQL
MBA or master’s degree in computer science, mathematics, or related field
Experience driving online B2C email or lifecycle marketing programs

Senior Mobile Marketing Manager Resume Examples & Samples

Become the knowledge expert for the Commerce department’s mobile apps. Understand data points and how to use them to increase customer retention and acquisition
Conceptualize, develop and execute multi-channel marketing campaigns across PPC, Social Media, Influencer Marketing, PR, ROS Ads, SEO, and more. This will also include working with 3rd party agencies
Create and manage Social Media channels for the apps
Become primary app customer expert by gaining a deep understanding of the customer (profile) and their behavioral triggers
Work closely with product team to manage all email marketing and in-app messaging strategies for the apps. Define cadence, segmentation, trigger marketing campaigns and promotion streams for our products
Constantly develop test plans to leverage insights to optimize member acquisition, retention, and engagement
Find creative ways to grow the member base outside of ACTIVE’s traditional channels
Develop strategic partnerships to expand our customer base and add value to the apps

Mobile Marketing Manager Resume Examples & Samples

Champion voice of consumer across mobile communications, activation, and brand experiences
Pioneer the company’s unified and sustained approach to mobile measurement
Focus on best-in-class mobile shopping, buying, owner experiences – specifically identifying places to “win”
Connect the consumer journey from brand interest to ownership via mobile design across the enterprise
Bachelor’s degree in Business Marketing, Computer Science, or Economics
5+ years work experience in planning, managing, and executing Digital (mobile specific) solutions
5+ years work experience in marketing communications
2+ years work experience in project management
Proven competency with mobile marketing, digital media solutions, CRM, website strategy development, and web analytics
Proven analytical and quantitative skills including a strong understanding of digital metrics
Understand data points and how to use them to drive consumer acquisition and retention

Global Mobile Marketing Manager Resume Examples & Samples

Lead the transformation of the mobile digital experience and curate it over the entire lifecycle
Develop and coordinate the global digital mobile strategy, organizational structure, and performance to deliver a great mobile experience
Build alignment across global markets in developing and deploying mobile / digital tools
Assist and enable the team to accelerate growth in digital channels across all global markets
Strategic partner and internal digital marketing advocate to cross-functional teams in development marketing initiatives and test new processes to improve digital marketing efforts
Proactively identify opportunities for innovation & incremental business opportunities. Develop business cases, gain endorsement and execute
Bachelor’s degree in Business or Marketing
5+ years of digital marketing experience, with a strong focus on mobile/ROI driven marketing
5+ years equivalent work experience in marketing communications with planning, managing, and executing Digital (mobile specific) solutions
Ability to anticipate needs, innovate, multi-task and excel in a fast paced, changing environment
Exceptional analytical skills, specifically ability to assemble and interpret digital metrics, create executive summaries and deliver actionable business insights
Experience working in, or working with other countries/markets around the globe
Proven working experience in digital (specifically mobile) marketing
Agency background or experience working with digital media agencies
E-commerce experience
Strong desire to keep up to date on technology trends, as well as understand their impact to our business and evolve our strategy as a result

Mobile Marketing Manager Resume Examples & Samples

Optimize mobile tools across the organization, including retail operations, service, one: one marketing, customer apps, sites, and dealership experiences
Contribute to defining mobile experience, building experience lifecycle, delivering cycle plan (major / minor release cadence)
Partner with marketing communications, retail operations, media communications and Ford Customer Service Division and FordPass to ensure an aligned approach
Manage relationships with agency partners and other external stakeholders
Provide guidance on the evolving mobile landscape
8+ years work experience in planning, managing, and executing Digital (mobile specific) solutions
8+ years work experience in marketing communications
5+ years work experience in project management

Mobile Marketing Manager, & Mexico Resume Examples & Samples

Manage free and paid mobile app marketing channels (on site, outbound, advertising) for Amazon.ca and Amazon.com.mx
Demonstrate ability to work at the planning level (generating bold and innovative ideas for growth) and at the tactical level (managing advertising campaign execution, optimization of free channels, analyzing traffic data and solving problems)
Manage relationships with mobile app agencies, networks and advertising vendors (eg: Google)
Implement mobile app engagement and acquisition promotions like incentives, sweepstakes and contests
Maintain a deep understanding of emerging mobile app marketing trends and new mobile marketing channels
Analyze key metrics and create performance reports to measure the effectiveness of mobile marketing programs, and continually improve tracking, attribution, and overall data access
Be an advocate for mobile app marketing to the broader organization
Interact with counterparts in other marketplaces to foster global best practice exchange
Demonstrated ability to work independently under pressure, managing resources and several projects simultaneously
Team player, with the confidence to take the lead and influence other departments and senior management
Spanish fluency
Experience with Google AdWords
Experience in paid mobile app marketing, mobile marketing, and/or display and search marketing
In-depth knowledge and understanding of the mobile marketing ecosystem and how mobile channels can be deployed in different scenarios
Familiarity with SQL, HTML, XML, and general office software
Regional or multi-country experience
Demonstrated ability to work with global technology and business teams

Senior Mobile Marketing Manager, EU Resume Examples & Samples

Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of the Amazon mobile shopping app with a multi-million dollar yearly budget
Collaborate closely with mobile technical, business, and design teams within Amazon to manage simultaneous time sensitive projects to improve our advertising capabilities
Strong time management skills; ability to thrive in a fast paced environment, and to manage multiple, competing priorities simultaneously
Strong analytical skills; bias toward decision making based on data, and high proficiency with Excel and using it to configure, analyze, and present data
Proven relevant work experience in paid mobile app marketing, mobile marketing, and/or display and search marketing
Previous experience managing online advertising and display campaigns, preferably third party app advertising campaigns with mobile ad networks and publishers such as Facebook, Google, etc
Previous experience in strategy consulting
Regional or multi-country experience preferred

Mobile Marketing Manager, Amazon Shopping Resume Examples & Samples

Manage, monitor and continue to improve effectiveness of mobile app paid advertising initiatives to drive adoption and engagement for the Amazon mobile shopping application
Establish new external partnerships to promote the apps and responsive sites to customers
Collaborate closely with Mobile technical and business teams within Amazon as well as external vendors to manage simultaneous time sensitive projects
Coordinate with other cross Amazon Mobile marketing professionals to leverage relationships, establish best practices for marketing and advertising and collaborate on a unified Amazon vision in the mobile space
Experience in mobile eCommerce, travel, mobile marketing or product management for mobile applications
Expertise in the online and/or mobile market
Familiarity with HTML, XML, Photoshop and general office software

Senior Mobile Marketing Manager Resume Examples & Samples

Working directly with our mobile app teams to influence and guide how they market their mobile apps, in service to increasing downloads, reducing CPA, and improving app store rankings
Helping app teams improve their apps by engaging with product management teams and bringing best practices/guidance from app store partners, other app teams at Intuit, and industry best practices
Working with app teams to craft compelling product briefings to share with app store partners in order to secure promotional support
Identifying and structuring lean tests of new marketing campaign programs that achieve target KPI’s at scale, and sharing those learnings across Intuit
Demonstrated drive for results working in new, fast growth channels
Ability to communicate effectively with multiple disciplines, as well as senior executives and external partners
Ability to develop strong functional relationships across multiple teams
Strong marketing experience developing programs to drive awareness, consideration and conversion to active use
Analytical skills to evaluate data for insights to improve results
A strong testing mindset and skill set to drive rapid experimentation and learning
Leadership skills to influence and drive app store marketing activities both with internal account app teams and with app store partners
Experience managing campaigns and agencies
Strong operational effectiveness: establishing clear metrics, tracking mechanisms, and driving repeatable, sustainable process improvements
Strong analytical and problem solving mindset with clear examples of using data for target setting, measurement
Minimum 5 years of progressive experience, including recent, customer-facing mobile marketing
BA / BS or equivalent

Senior Mobile Marketing Manager Resume Examples & Samples

Develop a deep understanding of customers, the competitive landscape, and our offerings to create a strategy for driving subscriber growth
Work closely with Product Management and Product Design to deliver your strategy, influencing roadmaps and advocating for experiences that drive consideration and pay off the value proposition
Understand, identify, and recommend current and future market opportunities, including new functionality, offerings, or business models
Partner closely with mobile go-to-market teams on app store optimization and positioning
Work with online advertising teams to test and optimize mobile marketing campaigns and tactics to drive conversion
Serve as master storyteller, creating differentiated messaging, claims, and assets, partnering closely with Marketing, Design, and Insights teams
5-7 years of marketing experience, including recent customer-facing mobile marketing
Experience in creating a vision and strategy to unlock customer growth. Deep expertise in uncovering customer needs, understanding market context/competition, developing segmentation strategies, creating positioning, and leveraging new business models
Experience developing programs to drive awareness, consideration and conversion
Strong operational effectiveness, establishing clear metrics, tracking mechanisms, and driving repeatable process improvements
Strong analytical and problem solving mindset with clear examples of using data for target setting and measurement

Mobile Marketing Manager Resume Examples & Samples

Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained
Collaborate closely with mobile technical, business, and design teams within Amazon to manage simultaneous time sensitive projects
Tenacity and sense of urgency; ability to make things happen quickly with large, less nimble partners and/or teams
Proven track record of delivering customer acquisition growth and optimization across key metrics

Email & Mobile Marketing Manager Resume Examples & Samples

Plans, develops, leads and executes all aspects of email and SMS marketing campaigns, from calendar creation and creative brief development to the execution and deployment of campaigns
Develops and maintains the Email, SMS and Push Marketing calendars
Collaborates with internal and external teams for promotional and product planning, customer contact strategy/segmentation and creative content/messaging
Provides direction and feedback to creative, marketing and other internal partners to ensure marketing messages are conveyed clearly and align to overall objectives
Continuously analyzes data from analytics tools to identify customer behavior patterns and leverages remarketing tools to develop customer lifecycle programs that improve customer retention and loyalty
Develops, executes and analyzes email contact and testing strategies that increase retention and lifetime value from subscribers
Plans, develops, executes and continuously improves email and SMS marketing strategies for consistent subscriber growth and new customer acquisition
Stays current with best practices, strategies and industry standards related to email and SMS
Owns and maintains relationship with email service platform (ESP) and other vendor partnerships related to advancing email, SMS and push capabilities
Drives process improvement to maximize efficiency, accuracy, and consistency in delivery of email, SMS and push marketing campaigns
Defines and implements processes, documentation, and standards for the development and execution of email, SMS and push marketing campaigns
Analyzes campaign results to provide insights, identify trends, and make recommendations for improvement
Complies with industry rules and regulations governing commercial email communication (CAN-SPAM)
Other duties, responsibilities, and qualifications may be required and/or assigned by management
Requirements (knowledge, skills & abilities)
Bachelor’s Degree or commensurate experience in email and/or other digital marketing
3-5 years of email marketing experience (preferably with a multichannel retailer)
Expertise in data-driven marketing and customer segmentation
Knowledge of email best practices including subject lines, messaging, list management, deliverability and CAN-SPAM laws
Process orientated with an aptitude for building out workflows and communication schedules in line with customer behavior
Strong analytical, copy writing and editing skills
Excellent leadership and communication skills to include articulating his/her ideas and gathering input from key stakeholders
Proficient level ability with MS Office (primarily Excel)
Familiar with Email Marketing Platforms (e.g. Responsys, Exact Target, etc.)
Knowledge of HTML and SQL preferred
Apply

Mobile Marketing Manager Resume Examples & Samples

Work with the mobile media agency to drive free trial growth efficiently through the mobile advertising channel
Interpret and analyse data from multiple sources to inform mobile advertising plans and performance
Stay up to date on mobile advertising industry trends and developments and make campaign recommendations accordingly
Work with mobile media agency and CRO Manager to develop and implement test and learn plan
Develop reports with mobile advertising agencies to demonstrate impact of tests and optimisations on free trial volume
Review and report on competitor activity and make recommendations to remain competitive in our target market segment
Work with Creative Manager to develop ad assets
Work with Channel Marketing Manager to develop quarterly and annual mobile advertising forecasts
Manage mobile advertising campaign tags using Ensighten Enterprise Tag Management
Bachelor’s degree in Media, Marketing or a related field of study
4+ years’ mobile advertising experience, either agency or client side with a track record of success
Outstanding knowledge of mobile media industry
Proven success in using paid social as a performance driver
Extensive experience with Tag Management programs
Experience in managing agencies and driving a high performance culture
Strong analytical and excel skills
Ability to think creatively, and identify and resolve problems
Results and efficiency oriented with strong bias for action, even in ambiguous situations
Experience using attribution models to optimise media
Solid understanding of all performance media channels and their roles in the purchase funnel
Experience with membership-based products, a plus
An avid consumer of online media, including books, websites, blogs, and other digital content

Global Mobile Marketing Manager Resume Examples & Samples

You will understand the levers / drivers that impact performance, both on App and Mobile Web
You will establish a simple yet comprehensive framework to report on Mobile performances in regional trading meetings
You will work closely with Analytics, Global Marketing Channels and Regional teams to understand how actions they are taking impact on our overall performance
You will assist in developing and improving key inputs into forecast cycle and provide insight to improve forecast phasing
You will lead on producing materials for weekly, monthly and quarterly trading updates
You will lead on investigations into drivers of performance for the Regional Marketing teams and drive the resolution to issues negatively impacting performance
Ability to draw conclusions from data and recommend actions
Ability to communicate and influence effectively by presenting data in a compelling way
Excellent reporting and presentation skills
Attested track-record of cross-functional collaboration
Passionate about mobile and daring
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Mobile Marketing Manager Resume Examples & Samples

You will lead the efforts related to the performance of our paid media campaigns
You will provide regular updates and recommendations to improve return on investment
You will serve as the day to day contact for our external supplier and our in-house media trade desk
You will drive optimization of the existing Apple Search Ads campaigns and develop launch strategies for new markets
You will develop a framework for summarizing performance across campaigns; update, maintain and distribute reports to partners weekly
You will partner with the internal Analytics team on performance metrics and tracking
You will have support through the Marketing team
BA/BS degree or equivalent practical experience
2-4+ years online marketing experience
Excellent analytical and reporting skills
Skilled communicator with strong written and verbal communication and interpersonal skills, including both professional and casual style of communication
Ad agency experience or ad campaign management experience a strong plus

Senior Mobile Marketing Manager Resume Examples & Samples

Build, target and schedule push notifications for iOS and Android
Create calendar of scheduled notifications
Daily reporting on campaign performance
Work closely with merchandising and other teams to create app-exclusive offers
Take on small or large projects related to notifications
Fiercely protect the customer experience
Make great decisions about phrasing and language that we use in notifications
Create targeting, blocking and holdout groups
Report on campaign metrics, testing and trends
Relentlessly optimize campaigns
5+ years in data-driven marketing, CRM experience preferred
Bachelor degree in Marketing; Master degree in Marketing or MBA is a plus
Familiarity with key marketing metrics and experience working with analysts to build reports and dashboards
Knowledge of campaign testing strategies used in direct channels (email, mobile notifications, social)
Strong analytical skills (Knowledge of SQL is a plus)
Ability to work independently and make decisions that put customers first

Mobile Marketing Manager Resume Examples & Samples

You will lead the efforts related to the performance of our paid media campaigns in North America, EMEA and LATAM
You will provide regular updates and recommendations to improve return on investment to the regional senior marketing managers
You will support the marketing manager in reporting the performance of mobile in North America

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