Geographic Marketing Manager Resume Samples

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J Hand

Jonathan

Hand

4205 Rachael Estate

New York

+1 (555) 531 9913

4205 Rachael Estate

New York

Phone

p +1 (555) 531 9913

Experience Experience

New York, NY

Geographic Marketing Manager

New York, NY

Waelchi Group

New York, NY

Geographic Marketing Manager

Team with BMC colleagues on execution of internal and external communications
Serve as an advisor and primary BMC resource for the Detroit and Chicago OMPs, as well as the Automotive and Transportation market segment leader
Develops and tracks budget and overall BMC calendar for the market segment
Tracks and reports results of execution to Region BMC leader
Work in conjunction with the Brand, Marketing and Communications and market segment leaders to create marketing initiatives that align with market priorities to achieve business results, through developing the marketing strategy, managing/collaborating on the marketing budget, and tracking the return on investment (ROI) of marketing activity
Serve as a strategic marketing advisor to the market segment leaders by identifying opportunities to strengthen brand awareness and highlight thought leadership through speaking opportunities, sponsorships, firm-hosted events, networks and community/civic relationships
Oversee all events, mailings, newsletters and sponsorships, and confirm that they align with the overall Region strategy

San Francisco, CA

Geographic Marketing Manager

San Francisco, CA

Schneider Group

San Francisco, CA

Geographic Marketing Manager

Provide feedback on program effectiveness and results following consultation with key stakeholders
Provide local support and insights for industry or service line events occurring in the Detroit and Chicago markets
Serve as a Marketing advisor on local Diversity and Inclusion, Professional Women’s Network (PWN) and alumni events
Understand focus accounts, client issues and growth targets in order to develop and execute the Detroit, Chicago and Automotive and Transportation marketing strategy, plan and budget in alignment with Regional, industry and local office priorities
Create and/or enhance relationships for with community organizations, industry/business associations, media and other strategic stakeholders
Identify, plan and implement signature sponsorship opportunities to enhance EY’s brand in the local market
Support PPED non-profit board placement efforts and help evaluate OMP contributions opportunities

present

Detroit, MI

Geographic Marketing Manager Assistant Director

Detroit, MI

Schuppe, Bode and Muller

present

Detroit, MI

Geographic Marketing Manager Assistant Director

present

Works closely with the Central West Market Segment Leader (MSL), Health Care Sector Leader and the Region Go-to-Market Programs leader to understand focus accounts, client issues and growth targets and develop the annual marketing plan for the market segments
Serves as an advisor and single point of contact to the MSL, Health Care leader and Minneapolis and Milwaukee Office Managing Partners all things BMC-related
In consultation with relevant leadership, develops marketing strategies that support the go-to-market priorities for the market segment
Identifies, evaluates and implements marketing opportunities across the full marketing mix including sponsorships, speaking engagements, hosted events, collateral and PR/social media that align with market segment sector goals
Serves as a resource for thought leadership research and identification for account teams
Teams with BMC colleagues on execution of internal and external communications
Provides feedback on program effectiveness and results following consultation with the MSL

Education Education

Bachelor’s Degree in Marketing

Georgia Southern University

Bachelor’s Degree in Marketing

Skills Skills

Considerable experience in B2B marketing and/or professional services
Excellent communication skills, both written and oral, and strong executive presence
Show initiative, coupled with accuracy and attention to detail; demonstrate reliability
Excellent project management skills and ability to coordinate multiple projects and initiatives at one time
Excellent written and verbal communication skills
Demonstrate a strong understanding of EY’s business, clients’ issues and buyers’ agendas across market segments and geographies regionally
Ability to work both independently and within teams, operating in a virtual, broad-based team environment
Ability to influence and develop trusted business relationships with senior executives, clients and colleagues
Ability to coordinate multiple programs and/or events at one time
Present as an executive team player and be comfortable working collaboratively, virtually and independently

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Geographic Marketing Manager Assistant Director Resume Examples & Samples

Works closely with the Central West Market Segment Leader (MSL), Health Care Sector Leader and the Region Go-to-Market Programs leader to understand focus accounts, client issues and growth targets and develop the annual marketing plan for the market segments
Serves as an advisor and single point of contact to the MSL, Health Care leader and Minneapolis and Milwaukee Office Managing Partners all things BMC-related
In consultation with relevant leadership, develops marketing strategies that support the go-to-market priorities for the market segment
Identifies, evaluates and implements marketing opportunities across the full marketing mix including sponsorships, speaking engagements, hosted events, collateral and PR/social media that align with market segment sector goals
Serves as a resource for thought leadership research and identification for account teams
Teams with BMC colleagues on execution of internal and external communications
Provides feedback on program effectiveness and results following consultation with the MSL
Develops and tracks budget and overall BMC calendar for the market segment
Tracks and reports results of execution to Region BMC leader
Maintains understanding of firm direct-to-client lists and directs account team to appropriate marketing lists
Champions EY contact database (InterAction) for list development and ensures event activities are recorded appropriately
Maintains understanding of firm business relationship compliance requirements for sponsorships and external communications
Demonstrated marketing and communications expertise in a professional services environment, including prior experience executing events, sponsorships, communication programs, and strategic marketing planning
Excellent communication skills, both written and oral, and strong executive presence
Excellent project management skills and ability to coordinate multiple projects and initiatives at one time
Ability to work both independently and within teams, operating in a virtual, broad-based team environment

Geographic Marketing Manager Assistant Director Resume Examples & Samples

Work in conjunction with the Brand, Marketing and Communications and market segment leaders to create marketing initiatives that align with market priorities to achieve business results, through developing the marketing strategy, managing/collaborating on the marketing budget, and tracking the return on investment (ROI) of marketing activity
Oversee all events, mailings, newsletters and sponsorships, and confirm that they align with the overall Region strategy
Work with Brand & External Communications to create/leverage digital advertising , branding and leverage social media
Work with our West Brand and External Communications team to address any media/PR needs for the specific market segment(s)
Develop a strategic and tactical marketing plan that defines programs and initiatives to be executed and measured in each market segment
Understands market segment needs and partners with BMC team members, Business Development and Market Leadership to target, customize and deploy strategic relationship building and thought leadership campaigns (internally and externally)
Understand and effectively use EY technology, including CRM systems and eDistribution tools, to support marketing programs, track involvement and communicate consistently with both internal and external audiences
Participate in market research projects as required
Demonstrate a strong understanding of EY’s business, clients’ issues and buyers’ agendas across market segments and geographies regionally
Present as an executive team player and be comfortable working collaboratively, virtually and independently
Demonstrate excellent communication skills, networking experience and ability to work with people at all levels within the organization, including regional and global leadership
Project-manages and leads other team members including meeting planners, graphic designers, executive assistants, and various other groups
Approximately 8-10 years marketing and program management or equivalent experience
A bachelor's degree in Marketing, Communications, Business Administration or equivalent experience
Proven ability to manage/coordinate multiple projects and initiative concurrently
Confident executive presence

Geographic Marketing Manager Assistant Director Resume Examples & Samples

Oversees planning and execution of all aspects of year-round EOY program, encompassing a large geographic area
Owns the external relationships key to the coordination of the EOY program. Responsible for all communications, meetings, receptions and other events for both EOY and Strategic Growth Forum
Also owns the execution of local activities related to the Entrepreneurial Winning Women program and the Accelerating Entrepreneurs program
Initiates all sales and marketing activities related to regional EOY sponsor retention and new sponsor recruitment, including identifying new sponsor prospects, maintaining contact with existing sponsors, creating EY and sponsor target lists, and sponsor benefit offerings. Takes the lead in closing new sponsorship opportunities
Manages, tracks and monitors EOY expenditures to operate within approved guidelines and monitor return on investment
Project-manages and leads other team members (ie. M&ES, BSC and various other groups) with vendor and venue selection and other program logistical needs, including staffing receptions and other external marketing events to ensure their success
Identifies prospective nominees for the EOY program and ensures timely submission of applications
Educates and facilitates training sessions prior to the on-site interview process with new sponsor executives to understand the unique culture of EOY (e.g. no sales activities)
Identifies and confirms the regional EOY judging panel which consists of CEOs and local business leaders
Leads an orientation/training session consisting of the judging criteria, timeframe, roles and responsibilities for the regional judging panel
Develops the marketing plan to execute appropriate follow-up process with key targets. Defines needs and business opportunities – including assignment of relationship owners, follow-up for events, thought leadership distribution, EOY online community, and EOY alumni events
Works closely with EOY Director to manage an agreed-upon budget, including securing EOY sponsor revenue and attendance to the annual awards Gala
Manages and tracks best practices and processes for replication of high-quality and consistent programming for future programs
Teams with other program leaders throughout US, Americas and Global to deliver quality programming and identify strategic/targeted engagement
Identifies opportunities to strengthen brand awareness and thought leadership through speaking opportunities, sponsorships, firm-hosted events, PR and social media initiatives, networks and community/civic relationships
Works with the sub-area communications leader to drive firm-approved messaging, brand management, community engagement, events and sponsorship at the local level
Develops all marketing materials for the year-round EOY program
Strategic marketing background that demonstrates a high level of understanding and application of marketing principles and full lifecycle program/event management
Provides guidance to team members, including leadership
Duties are generally varied in scope and are complex. Seeks input on decisions when appropriate from the sub-area communications leader or the Strategic Growth Market sub-area leader
Ability to coordinate multiple programs and/or events at one time
Strong organizational skills are required to be able to work independently and meet tight deadlines
Strong executive presence and interpersonal skills to interact effectively with C-level executives and business leaders and their teams

Geographic Marketing Manager Resume Examples & Samples

Serve as an advisor and primary BMC resource for the Detroit and Chicago OMPs, as well as the Automotive and Transportation market segment leader
Understand focus accounts, client issues and growth targets in order to develop and execute the Detroit, Chicago and Automotive and Transportation marketing strategy, plan and budget in alignment with Regional, industry and local office priorities
Identify, evaluate and implement marketing opportunities across the full marketing mix including sponsorships, speaking engagements, EY-hosted client roundtable sessions, thought leadership, digital marketing and PR/social media that align with office or sector goals
Identify, plan and implement signature sponsorship opportunities to enhance EY’s brand in the local market
Create and/or enhance relationships for with community organizations, industry/business associations, media and other strategic stakeholders
Support PPED non-profit board placement efforts and help evaluate OMP contributions opportunities
Serve as a Marketing advisor on local Diversity and Inclusion, Professional Women’s Network (PWN) and alumni events
Provide local support and insights for industry or service line events occurring in the Detroit and Chicago markets
Team with BMC colleagues on execution of internal and external communications
Provide feedback on program effectiveness and results following consultation with key stakeholders
Maintain understanding of firm business relationship compliance requirements for sponsorships and external communications
Demonstrated marketing and communications expertise in a professional services environment, including prior experience executing events, sponsorships, communication programs and strategic marketing planning
Ability to influence and develop trusted business relationships with senior executives, clients and colleagues
Ability to work both independently and within teams, operating in a virtual, broad-based team
Ability to coordinate multiple programs and events simultaneously
Strong organizational skills required; ability to work independently and meet tight deadlines
Strong executive presence and interpersonal skills; ability to interact effectively with executives and business leaders and their teams
Approximately 10-12 years marketing and program management or equivalent experience. Experience in professional services environment preferred
Bachelor's Degree, or equivalent work experience