Search Manager Resume Samples
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Search Manager Resume Samples
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MK
M Kuhn
Michel
Kuhn
743 Renner Route
Detroit
MI
+1 (555) 732 0596
743 Renner Route
Detroit
MI
Phone
p
+1 (555) 732 0596
Experience
Experience
Los Angeles, CA
Search Manager
Los Angeles, CA
Walsh-Heaney
Los Angeles, CA
Search Manager
- Work closely with Analyst to establish priorities and manage workload
- Work with Channel Marketing Manager to develop quarterly and annual paid search forecasts
- Anticipates clients questions and assist in developing responses to client questions
- Manage paid search campaign tags using Ensighten Enterprise Tag Management
- Presents weekly results and explain changes in performance and actions taken to improve results
- Develops campaign components including keywords, copy, landing page selection, account structure etc. with Senior Search Manager oversight
- Manages budgets towards performance goals
San Francisco, CA
Paid Search Manager
San Francisco, CA
Ebert, Ankunding and Herman
San Francisco, CA
Paid Search Manager
- Planning, managing and executing local and global paid search programmes
- Create, implement and manage client processes including analytics, tracking, reporting, finance & internal audits
- Work cross-functionally with merchandising, online marketing and marketing activations teams to create synergies and explore & exploit opportunities
- Build & maintain account development plans outlining all key tasks for clients, managing the implementation through the team
- Challenge & interrogate briefs, ensuring delivery to the highest standard, on time and meeting the clients goals
- Investigates & evaluates marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results
- Responsible for quality checking all work output from your team across all clients; ensuring that it conforms to agency best practice
present
San Francisco, CA
Senior Search Manager
San Francisco, CA
Hickle, Pfannerstill and Cartwright
present
San Francisco, CA
Senior Search Manager
present
- Oversees a team of 1-3 Search Coordinators/Search Managers providing on-going feedback on performance and a vision for career development
- Presents weekly results and explains changes in performance and actions taken to improve results
- Participates in internal management training to develop Leadership competency
- Oversees quarterly strategy and test plan development and participates in delivery to clients with Senior Search Manager
- Anticipates client questions and assist in developing responses to client questions
- Proactively proposes solutions to correct run rates and improve ROI
- Participates in Discipline Development initiatives; Marketing; Publisher Relations Committee; Analytics etc
Education
Education
Bachelor’s Degree in Business
Bachelor’s Degree in Business
Auburn University
Bachelor’s Degree in Business
Skills
Skills
- PC proficiency and solid working knowledge of Microsoft Office
- Proficient in managing complex projects. Well organized, good at prioritization, attentive to details
- Proficiency with MS Office with intermediate to advanced Excel skills (ie: graphs, pivot tables, vlookups, web queries, and other formulas)
- Strong communication skills (oral, written, listening). This includes ability to make effective presentations to all levels of management
- Ability to deal with problems involving several concrete variables in standardized situations
- Strong proficiency of SEO applications, tools, and web analytics packages
- Strong quantitative skills, including analytical abilities and math proficiency
- Strong analytical and problem solving skills, with an ability to draw conclusions, determine strategies and take appropriate action
- Able to plan, organize and manage tasks within multiple projects simultaneously in a fast-paced, deadline-driven environment
- Ability to collaborate across all levels, in teams and with individuals
15 Search Manager resume templates
Read our complete resume writing guides
1
Search Manager Resume Examples & Samples
- Actively engages in understanding of search and social landscape and best practices through participation in internal training programs
- Develops campaign components including keywords, copy, landing page selection, account structure etc. with Senior Search Manager oversight
- Manages budgets towards performance goals
- Responsible for day -to day trafficking, test execution, optimization and troubleshooting
- Compiles data from multiple sources in on-going reporting
- Prepares routine and ad-hoc reports in response to client and internal manager questions and requests
- Participates in QA process as documented through a RACI with Senior Search Manager oversight
- Responsible for maintaining a steady learning curve toward the entire Senior Search Manager knowledge and skill set
- Minimum of 1-2 years in Search Engine Marketing required
- Solid educational background in critical thinking, quantitative analysis and writing
- Proficiency with MS Office with intermediate to advanced Excel skills
- Comfort with professional acumen and processes
- Keen sense for details
2
Freelance Search Manager Resume Examples & Samples
- Develops campaign components including keywords, copy, landing page selection, account structure etc. with Search Supervisor oversight
- Fosters beginning relationships with key publisher partners such as Google, Bing, etc
- Responsible for day to day trafficking, test execution, optimization and troubleshooting
- Accountable for monthly media spend accounting
- Identifies areas of risk and opportunity through on-going analysis on large data sets
- Presents weekly results and explain changes in performance and actions taken to improve results
- Develops rapport with publisher partners, internal and client teams
- Executes competitive monitoring and analysis
- Participates in QA process as documented through a RACI with Search Supervisor oversight
- Supports Senior Search Manager as day-to-day executional point person in all aspects of Search
- Anticipates clients questions and assist in developing responses to client questions
- Aids in on-boarding new personnel to team
- Participates in cross-functional initiatives to better understand Razorfish’s service offerings
- Ability to work well in a team, to shine as an individual and to maintain a sense of humor
- Aptitude to quickly learn new tools
- Conversant with all terminology used in SEM
- BA/BS Required
3
Paid Search Manager Resume Examples & Samples
- Devise and implement the eCommerce paid search strategy, across a selection of European markets for the adidas and Reebok brands
- Accountable for the phasing and deployment of a multi-million EUR paid search budget
- Manage day to day paid search operations to meet KPIs and customer acquisition goals: including Google & Bing Search, Google Shopping and Google Display Network
- Responsible for top & bottom line growth of our paid search programme to achieve sales, ROI and total contribution goals
- Managing an external digital agency of more than 10 people to meet agreed targets
- Work cross-functionally with merchandising, online marketing and marketing activations teams to create synergies and explore & exploit opportunities
- Drive testing, reporting, optimisation and analysis on paid search performance to identify key levers and opportunities for improvements
- Monitor paid search trends, best practices and techniques and implement new features where possible
- Work with the SEO Manager to find efficiencies within the search channel
- Bachelor or Master degree required, with 3-4 years paid search experience. (agency or client side)
- Experience in planning & managing large budgets split across multiple markets, engines and campaigns
- Hands-on skill managing high volume growth targets for complex paid search campaigns
- Ability to effectively manage a 3rd party external agency
- Working knowledge of Google AdWords and Doubleclick Search is required; Adobe Analytics knowledge would be beneficial
- Understanding of attribution modelling is valuable
- Strong communication skills: written & oral and ability to quickly build strong relationships
- High attention to detail; strong analytical skills and excellent organisational & planning abilities
- Proficient in written & spoken English, an additional European language be beneficial
4
Paid Search Manager Resume Examples & Samples
- Develop, execute and optimize paid search strategy
- Manage paid search campaigns and allocated budget for Barneys & Barneys Warehouse
- Collaborate with Director of Digital Marketing to build program revenue, costs & growth forecasts
- Lead SEM team & manage direct report(s) to ensure they are thriving
- Conduct performance testing & refine search strategy to improve efficiency
- Continuously monitor, optimize, and communicate critical performance metrics (ROI, CTR, conversion data, traffic, bounce, etc.)
- Manage daily/weekly reporting and analysis
- Manage vendors as needed
- Liaise with Digital Marketing team members to create synergy & ensure consistency across all marketing initiatives
- Recommend new ideas and innovations to grow and improve search performance; driven from research, competitive intelligence and analytics
- Recommend process improvement techniques for improving workflow
- Stay current with search industry trends and best practices
- BA in Marketing, Computer Science or related field
- 5 years of experience managing large scale search campaigns in Google, Bing
- ECommerce experience a plus
- Familiarity with search, bid management and web analytics tools (Google Analytics, Coremetrics, Omniture, Hitwise, comScore, Kenshoo, Marin)
- Excellent analytical, creative, & communication skills
- SEO experience a plus
- Ability to multi-task; work both independently and in a team structure
- Proficiency in Microsoft Excel (pivot tables, vlookup, macros)
5
Search Manager Resume Examples & Samples
- Actively engages in understanding of Search and Social landscape and best practices through participation in internal training programs
- Collaborates with Search Supervisor and Media Director in devising annual Search and Social strategy for client
- Works closely with global agency partners to develop components including keywords, copy, landing page selection, account structure, retargeting segments etc
- Participates in bi-weekly and monthly calls with global agency partners and clients
- Accountable for managing global budgets towards performance goals
- Proactively proposes solutions to clients and agency partners to ensure KPIs are met and testing goals are achieved
- Actively manages global program to Best Practice standards and inspire “Next Practice” standards through test, learn and apply approach
- Compiles results and explains changes in performance and actions taken to improve results
- Cultivates partner relationships with Google and Facebook in ways that are strategic and help drive client business
- Presents regular competitive monitoring insights
- Anticipates client questions and assists in developing responses to them
- 2+ years in Search Engine Marketing experience required
- Extensive experience working with Google and Facebook
- Conversant in SEM best practices and current industry developments
6
Search Manager Resume Examples & Samples
- Experience of Ad Serving tools, i.e Adtech, Doubleclick,
- Social and Website Tools, i.e Hootsuite, Conversocial, Kissmetrics
- Understanding and identification specifically for issues with tracking codes implementation and site loading speeds
- Knowledge of CMS systems, e.g. WordPress, Drupal, Joomla, Magento, Shopify
- Creative understanding of display campaigns and management
- Mapping XML feeds for comparison shopping engines and Adwords integration
7
Paid Search Manager Resume Examples & Samples
- Bachelor's degree with 8-10 years of experience
- In depth knowledge of modern, best-in-class Paid search strategies. Deep experience managing enterprise-class paid search programs with budgets in excess of $5M/year covering in excess of 50K products. Deep experience with all paid search programs on major search engines including Google Adwords, Google PLA, Google Affiliate Network, Google Shopping, Bing and Yahoo search marketing. Experience working with Best-in-Class bid and keyword management tools from leading software providers. Deep knowledge of the interaction between merchandising and digital marketing. Deep experience leading the optimization of paid search campaigns across international markets and mobile platforms
- We are looking for an individual with a strong 'Search Marketing' background to lead the strategic direction of our paid search program
- Prior search engine marketing/optimization (SEM/SEO) experience is required
- Proven track record of success, strong leadership skills and ability to manage a large team & budget
- Solid understanding of all digital marketing programs and omni-channel marketing
8
Senior Search Manager Resume Examples & Samples
- Oversees Search Managers and Search Coordinators on developing components including keywords, copy, landing page selection, account structure, retargeting segments etc
- Accountable for managing budgets towards performance goals Proactively proposes solutions to correct run rates and improve ROI Accountable for forecasting results through iterative models
- Responsible for risk management through QA as documented through a RACI
- Actively manage program to Best Practice standards and inspire “Next Practice” standards through test, learn and apply approach
- Presents weekly results and explains changes in performance and actions taken to improve results
- Presents quarterly strategy and test plan to clients Cultivates partner relationships in ways that are strategic and help drive client business
- Collaborates with internal team on holistic media planning and measurement
- Presents quarterly competitive monitoring insights
- Collaborates with manager to produce on-going timely thought-capital
- Anticipates client questions and assist in developing responses to client questions
- Participates in Discipline Development initiatives; Marketing; Publisher Relations Committee; Analytics etc
- Liaise with VNC Search Hub point of contact on workflow
- Acts as main point of contact for day-to-day search program management
- Participates in internal management training to develop Leadership competency
- Oversees a team of 1-3 Search Coordinators/Search Managers providing on-going feedback on performance and a vision for career development
- 4+ years in Search Engine Marketing experience required
- Experience managing a complex task list and meeting tight deadlines
- Proficiency with MS Office with advanced Excel skills
- Strong client-service orientation
- Fundamental understanding of online campaign measurement and methodologies
- Conversant SEM best practices and current industry developments
9
Paid Search Manager Resume Examples & Samples
- Writing and testing ad copy
- Improve quality score and conversion rates via landing page optimization
- Campaign maintenance and monitoring
- Generation and dissemination of management reporting to ensure that the wider team is aware of campaign performance trends
10
Search Manager Resume Examples & Samples
- Proficiency with MS Office with intermediate to advanced Excel skills (ie: graphs, pivot tables, vlookups, web queries, and other formulas)
- Experience with third party SEM software such as Marin, Kenshoo and DoubleClick search
- Experience managing and prioritizing a complex task list to meet tight deadlines
- A hunger to know more that drives your aptitude to quickly learn new tools
11
Paid Search Manager Resume Examples & Samples
- Work closely with the agency to oversee the set-up, analysis, and daily optimization of paid search campaigns to ensure accomplishment of performance goals in alignment with stated objectives
- Guide the paid search strategy for the subscription business as a whole; be a thought leader in the space
- Maintain a dashboard for reporting and ongoing analysis to keep the internal stakeholders informed on performance, optimization, and overall results
- Cultivate relationships with external partners and vendors including Google, Yahoo, Bing and Kenshoo to maintain support and keep up to date on new features and product capabilities
- Develop and communicate ideas for improving strategies, practices and approaches, and ensure the successful implementation of those ideas
- Collaborate with internal segment owners to identify areas for growth
- Develop and maintain a comprehensive testing plan across multiple campaigns. Leverage learnings to help guide strategy for the other business unit campaigns
- Work cross-functionally across the media, customer experience and insights teams to improve processes and enhance sophistication of our SEM program
12
Freelance Search Manager Resume Examples & Samples
- Experience in both digital and traditional media preferred
- Conversant with all SEM technology and processes
- Ability to work well in a team, to shine individually, and to maintain a sense of humor
13
Search Manager Resume Examples & Samples
- Attending regular meetings with the client and/or creative agencies
- Pitching new content ideas based on relevance to the client and backed by search demand
- Working closely with the SEM team to drive best practices, develop scalable keyword pages used by SEO & SEM
- Identifying new opportunities and recommendations for improving client’s organic search rankings, traffic, and conversions
- Conducting competitive analysis; researches, summarizes and reports results to clients and team members
- Creating reports on monthly/quarterly SEO analytics such as keyword rankings, SEO traffic, and conversion data to demonstrate the progress and value of SEO to the client
- 2+ years direct work related experience in search engine optimization role
- Pharmaceutical experience or experience in any highly regulated industry preferred
- Able to plan, organize and manage tasks within multiple projects simultaneously in a fast-paced, deadline-driven environment
- Ability to collaborate across all levels, in teams and with individuals
- Familiar with copy optimization (Title Tags & META Description, H1, editing body copy), keyword research, and modern on-site optimization principles
- Desire to pitch new ideas and go beyond the status quo
- Experience participating as a team member in a site redesign project
- Understands the concepts around collaborating with a paid search team
- Strong analytical and problem solving skills, with an ability to draw conclusions, determine strategies and take appropriate action
- Strong proficiency of SEO applications, tools, and web analytics packages
- Intermediate knowledge of website development and structure
- Intermediate understanding of web design and UX best practices
- Maintains a positive attitude and remains flexible in times of change
- Experience working with popular SEO tools, BrightEdge preferred
- Experience with the Adobe Experience Manager (AEM) Content Management System (CMS)
14
Paid Search Manager Resume Examples & Samples
- Passion for search marketing and SEM industry developments
- Results-oriented and lives by the mantra "Always Be Testing"
- Passion & pride in doing good work and a desire to make a strong impact on the overall business
- Ability to thrive in a fast-paced environment and to work independently and within a team
- Ability to learn quickly, stay current, and adapt to a constantly changing search industry
- A love of data and attention to detail - highly organised and analytical
- Ability to communicate technical information clearly and effectively to non-technical audiences
- Strong presentation skills to large groups
- Capable of handling multiple ad hoc requests
- Proven history of self-direction, creativity, and ability to meet deadlines
- Advanced working knowledge of Microsoft Office applications, including advanced Excel skills
15
Onsite Search Manager Resume Examples & Samples
- Manages the onsite search tool through rule sets to improve search results based on input from the Online Team as well as insights from the onsite search analysis
- Develops overall onsite search strategy and framework to onsite search relevancy and performance, including translating long term plans to immediate actions
- Formulates profit maximizing strategies for onsite search
- Develops action plans resulting from analysis of onsite search performance for Trading with regards to site content and category hierarchy optimization. Works with the Trading team to implement changes for optimization. Measures search improvements through SiteCatalyst
- Communicates search strategy, performance, and progress to stakeholders and executive teams
- Generates and distributes ongoing reporting and analysis about the onsite search program. Develops insightful recommendations based on clear and concise findings to the Online team allowing them to improve search results and revenue within their category
- Manages onsite search strategy development, enhancements and implementations including recommending the selection of tools, systems, and provider relationships
- Owns the onsite search tool, vendor relationship, road map, & tool administration
- Develops and manages the onsite Search dashboard and other metrics
- Typically 3-5 years with bachelor's or equivalent or 1-3 years with master's
16
Search Manager Resume Examples & Samples
- Confidently relay the pulse of Search behavior by communicating the story, not just a report
- Review daily Search terms and Search feedback to identify trends and opportunities to optimize search
- Map and develop solutions based on user personas (user roles)
- Create project WBS to align tasks and resources
- Liaise with IT to validate and launch enhancements
- Document and track updates to Search system
- Align Search initiatives to content strategy
- Search Tuning for query optimization
- Preferred degree in business, statistics, CIS
- Demonstrated understanding of Enterprise Search and SEO
- Understanding of interaction between content structure, taxonomy, and Search
- Basic understanding of JAVA Regex patterns
- Knowledge of content management system fundamentals
- Work experience with Excel, Access and SQL
- Strong understanding of Telecommunications industry terminology
- Understanding of locale-specific rules and regulations
- Working knowledge of HTML/CSS
17
Paid Search Manager, Sears Resume Examples & Samples
- Manages the development and implementation of Search Engine Marketing (SEM) strategies and executions across all major ad networks including Google, Bing and Yahoo
- Analyzes and optimally manages ~$41M annual search engine marketing budget
- Reports to Senior Director, Paid Search
- Currently one direct report and leadership over campaign management agency
- Works with campaign management agency, along with direct report, in implementing strategy and leading ongoing optimization efforts across Sears and Kmart Home Appliance business
- Manages and co-develops strategy and implementation for nation-wide and/or geo-local campaigns at the product level to drive revenue and brand awareness
- Optimizes keyword account, including, but not limited to cost per click analysis and day parting analysis in order to maintain ROAS goals of the businesses
- Optimizes ad copy messaging to align with dynamically changing promotions to ensure greatest Click Thru Rate (CTR) and lowest Cost Per Click (CPC)
- Works with the research, analytics, and web development group on making improvements to drive the performance of the paid search channel
- Partners with the HA Online Divisional Merchandising Manager to drive web content and experience improvements across the Major Appliances categories – Refrigeration, Laundry, Cooking and Dishwashers
- Current knowledge of the latest paid search industry trends/tactics and techniques
- Understanding of algorithmic search engines, big management tools capabilities, and possesses the ability to identify trends and build plans
- Manages relationship with and utilizes the capabilities of bid management platform vendor to ensure the overall performance of the channel is optimized and healthy
- Sets individual and team quarterly and annual goals with business marketing team for paid channel performance, output, operational efficiencies, campaign optimization and marketing process rigor
- Maintains strong communication with internal departments and ensures that program strategies, plans and results are communicated to business unit senior leadership and various marketing teams
- Uses industry best practices and knowledge in the arena of digital marketing to drive greater conversion at lower costs
- Uses available system and manpower resources to optimize the process and performance of digital marketing
- Supports the creation of year-end budget and setting of revenue targets
18
Paid Search Manager Resume Examples & Samples
- 2+ years experience in Paid Search marketing
- 1+ years experience using scripting languages, e.g., python, perl, etc
- 1+ years experience using SQL
- Outstanding analytic and quantitative skills
- Passion for Paid Search marketing
- Experience using the Adwords / Bing APIs
- Experience managing international Paid Search accounts
- Experience using programming languages to streamline Paid Search marketing
- Bachelor’s degree in Math/Statistics, Computer Science, or related fields
- Statistics knowledge, e.g. time series analysis, linear regression, controlled experiment analysis, etc
19
Senior Search Manager Resume Examples & Samples
- Oversees Senior Search Managers, Search Account Managers and Search Coordinators on developing components including keywords, copy, landing page selection, account structure, retargeting segments etc
- Accountable for workflow efficiency, team coordination and campaign performance
- Consults on proposals to correct run rates and improve ROI
- Consults on forecasting models
- Accountable for risk management through QA as documented through a RACI
- Collaborates with Senior Search Manager to actively manage program to Best Practice standards and inspire “Next Practice” standards through test, learn and apply approach
- Oversees quarterly strategy and test plan development and participates in delivery to clients with Senior Search Manager
- Develops partner relationships in ways that are strategic and helps drive client business
- Responsible for delivering on-going timely thought-capital
- Recognizes business development opportunities with existing clients and consults with Associate Director, Director Search &VP/Client Engagement to craft proposal
- Acts as strategic point of contact for search program management
- Communicates how current performance connects to longer-term strategy objectives
- Anticipates client questions and have a thought out answers/solutions
- Demonstrates “bigger picture” understanding of client’s marketing strategy
- Ability to take complex ideas and elevate to senior audience
- Cultivates Senior Search Manager skill-set in high performing Search Managers
- Facilitates internal training programs on search/social landscape and best practices with client team and broader search team
- Oversees and motivates a team of 2-7 Senior Search Managers, Search Managers, Search Coordinators providing on-going feedback on performance and a vision for career development
- Owner of Search Discipline Development initiative (Marketing, Publisher Relations Committee, Analytics etc.)
- 4-5 years in Search Engine Marketing experience required
- Strong communication and consulting skills
- Familiarity with broader digital marketing solutions ( Display, Mobile, Social)
- Conversant in online campaign measurement and methodologies
- Advanced knowledge of SEM/paid social best practices and current industry developments
- Ability to delegate and utilize account team members
- Act as model team member and sets an example for the team
20
Search Manager Resume Examples & Samples
- Work with the search agency to drive free trial growth efficiently through the paid search channel
- Use AdWords to monitor keyword bids, daily and monthly budget caps, impression share, quality score and other important account metrics
- Review and report on competitor activity and make recommendations to maintain strong impression and click share
- Provide ad copy recommendations and monitor performance of variants
- Stay up to date on search engine and PPC industry trends and developments and make campaign recommendations accordingly
- Work with search agency to develop and implement test and learn plan
- Develop reports with search agency to demonstrate impact of tests and optimisations on free trial volume
- Interpret and analyse data from multiple sources to inform paid search strategy and performance
- Work with Channel Marketing Manager to develop quarterly and annual paid search forecasts
- Manage paid search campaign tags using Ensighten Enterprise Tag Management
- Bachelor’s degree in Media, Marketing or a related field of study
- 4+ years’ paid search experience, either agency or client side with a track record of success
- AdWords Certified with an outstanding knowledge of PPC industry
- Experience in managing agencies and driving a high performance culture
- Strong analytical and excel skills
- Excellent oral and written English language communication skills
- Self-motivated, nimble and highly results-driven in a fast-paced and deadline-driven environment
- Ability to think creatively, and identify and resolve problems
- Results and efficiency oriented with strong bias for action, even in ambiguous situations
- Experience using attribution models to optimise media
- Experience with web/mobile analytics programs i.e., Site Catalyst, Google Analytics
- Solid understanding of performance media channels and their roles in the purchase funnel
- Experience with membership-based products, a plus
- An avid consumer of online media, including books, websites, blogs, and other digital content
21
Search Manager Resume Examples & Samples
- Develops algorithms to determine relevant products, drugs, and content to display to users. Develops and maintains the end to end A/B testing plans including strategy, roadmap, and execution. Analyze search patterns and customer behaviors to inform strategies
- Integrates machine learning techniques into search for continuous improvement of results
- Leads personalization efforts by incorporating customer models and site data into search
- Influences product decisions for internal tools that support search relevancy
- Supports multiple lines of business including retail products, promotions, pharmacy, and photo
- Bachelor's degree and at least 5 years of experience in Finance, IT, Strategy, Analytics, and/or Operations OR High school / GED and at least 8 years of experience in Finance, IT, Strategy, Analytics, and/or Operations
- Experience establishing & maintaining relationships with individuals at all levels of the organization, in the business community & with vendors
- Experience analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement of results and find solutions
22
Paid Search Manager, International Resume Examples & Samples
- Manage daily execution of paid search campaigns, including keyword portfolio development, creative, landing page optimization, bidding and maintaining day-to-day campaign spend
- Manage relationships with vendors and international stakeholders
- Share accountability to meet the team’s aggressive revenue and efficiency targets
- Innovate to build new processes that improve efficiency and scalability
- Lead projects from concept through to execution and optimization
- Assist in defining the strategy for the channel and play an instrumental role in the execution of the strategy
- Work with engineering to deliver new features and enhancements to market that improve efficiency of paid search channel
- Design, implement and be accountable for performance of tests
23
Search Manager Resume Examples & Samples
- You will work in a team of Digital Subject Matter Experts (e.g. Social, Search) who offer expertise and guidance to brand teams across the communications planning process, and enable exceptional execution in the digital space
- You will identify opportunities to maximise our effectiveness in search, as well as opportunities for collaboration cross-discipline
- Helping to define global search KPIs and benchmarks, and help define local benchmarks in collaboration with markets, working with local markets to accelerate Search performance against these targets
- Working with the Head of Digital Execution to ensure that the stand-out skills and experience each Subject Matter Expert brings is injected back into the business, upskilling our marketing community in each digital discipline
- You will be able to dentify new opportunities for better search execution and work with brand marketers to run test & learn programs
- Contribute thought leadership and challenge the status quo whilst also working in a highly collaborative, agile manner
- Track Search campaign benefits against established KPIs
- From AdWords to website optimisation to video search, you will already be an expert in search execution – and you’ll be keeping up to speed with new developments in this field too
- You’ll have a thorough understanding of how consumers use search, relevant to a FMCG advertiser like Diageo and our brands
- Experienced in PPC optimisation – from ad copy testing to use of new innovations in ad extensions as well as situations where multiple brands in category portfolios might be in completion for the same category keywords
- Earned Search – working with News sites, bloggers, PR agencies, Retailer Marketing teams etc. to generate brand mentions via their Search results…
- Measurement of Search performance – both holistically and tactically
- Experience in working with Google Search and YouTube specialists desired
- Authentic presence and gravitas
- Inspiring people you work with to deliver excellence
- Passionate about making an impact
- Generate ideas and move them to action
24
Senior Search Manager Resume Examples & Samples
- Effectively lead development and communicate paid search strategies in support Lands’ End business strategies from concept through delivery, implementing best practice processes to increase efficiency and quality wherever possible
- Accountable for sales generation in excess of $200MM
- Provide guidance to external search agency to refine and implement strategies with keen focus on acquiring new customers efficiently
- Partners with other Digital marketing team members and merchants to ensure marketing programs are aligned and integrated with seasonal and ever-green campaigns
- Guide and QA technical work and content for best practices
- Stay abreast of industry and competitive landscape to develop relevant, successful strategies
25
Paid Search Manager Resume Examples & Samples
- Lead overall Paid Search function including overall strategy, producing traffic generation goals and forecasts, setting the budget spend priorities, and measuring overall results against plan
- Monitor and analyse performance overall against traffic, CPA and ROI goals and continually make and implement recommendations for optimisation and ongoing growth
- Identify new optimisation tests and growth opportunities and areas for additional investment
- Lead overall integrated campaign strategy and plans, outlining key marketing themes, messages, and offers and mediums for promotions throughout the year
- Co-ordinating and communicate with marketing and ecommerce function as appropriate to ensure deliverables are being executed on and best practices and learnings are shared across various teams for continual improvement and optimisation
- Planning, managing and executing local and global paid search programmes
- Ensuring the best possible ROI and reporting back to the board
- Working with internal teams to optimise customer journeys and online experience
- Develop and implement the company's acquisitions strategy globally
- In full control of the Paid Search budget making it a hugely successful channel
- Degree/MBA qualified from Redbrick University
- Leadership experience of Paid Search within an online company, with proven ability to deliver consistently strong measurable results
- Strong experience and expertise in digital marketing, paid search and search engine optimisation
- Experience in running a portfolio of traffic generation programs
- Experience with working and developing Paid Search Bid tools (in house or 3rd party) and associated data modelling (attribution models, propensity models)
- Experience working with Analytics platforms: Google, In house, Coremetrics, Omniture etc
- Strong analytical and quantitative skills-must have both an interest and skill in analysing and making meaning out of data and translating that into actionable changes
- A mindset of optimisation and testing. Must have track record and a strong approach to the job of constantly optimising various programs, testing new ways of executing and new traffic programmes and making decisions based on objective data to keep refining programs and investments
- Strong campaign management orientation, identify new themes / topics, offers, and platforms to reach target market with those messages and offers
- Strong interpersonal and team-building capabilities, ability to develop strong trust-based relationships and manage effectively
- Creative, high energy, innovative, proactive, and resourceful
- High attention to detail and focus on quality output necessary
26
Search Manager Resume Examples & Samples
- Confers with client, account services, and creative team to establish media goals, objectives, and strategies for advertising campaign
- Studies demographic data and consumer profiles to identify desired target audiences for online advertising
- Evaluates editorial content and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience
- Calculates reach and frequency of potential media vehicles
- Gathers statistics and prepares media plan to guide buying process
- Present’s media plan to account services and client for approval and makes adjustments as necessary
- Negotiates best price for media space or time, as specified in approved media plan, to optimize budget
- Buys negotiated media space, commercial time, or site placement
- Monitors media agreements and contracts with outside media vendors
- Monitors media for placement and time discrepancies and negotiates credit or billing adjustments when necessary
- Researches and maintains record of trends, innovations, and changes that affect media buying
- Responsible for the preparation of Insertion Orders and placement of advertising with media vehicle
- Ability to delegate and utilize account team resources
- Ability to read and interpret documents
- Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages and area
- Ability to deal with problems involving several concrete variables in standardized situations
- Bachelor's degree (B. A.) from a four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience
- Experience with ad server technology; Atlas Software preferred
- PC proficiency and solid working knowledge of Microsoft Office
- BA or equivalent experience required
- Media planning and/or buying experience
- 2 years Internet space preferred
- Experience analyzing data or market research
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Paid Search Manager Resume Examples & Samples
- Responsible for effectively managing the search spend as planned by director, client or agency
- Works with a search director to build the strategy and executes a search campaign against the strategy
- Manages relationships with vendors on their accounts
- Writes creatives to submit to clients for approval
- Takes screenshots when campaign launches and then regularly throughout campaign
- Account performance troubleshooting
- Supports new business efforts by assisting others with proposals, research and data collection
- Actively participates in organization and development of new business pitches with senior level guidance
- Minimum of three years’ experience as a Senior Associate, Search preferred
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Paid Search Manager Resume Examples & Samples
- To develop and manage your Paid Search team to an industry leading standard
- Identify and implement training and development of the team, supporting others to line manage and enable all to reach their potential
- Challenge & interrogate briefs, ensuring delivery to the highest standard, on time and meeting the clients goals
- Contribute to the development of our Paid Search product through project work and information sharing
- Highly skilled in problem solving & analytical skills, with a keen eye for attention to detail
- Significant experience in channel working at tier 1 Google agencies / clients
- Experienced in team management & development of others, inc coaching & mentoring
- Passionate about the internet and technology, with a keen interest in the development of PPC as a channel, keeping track of new developments within the industry
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Paid Search Manager Resume Examples & Samples
- Develop and manage all components of Paid Search campaigns, including but not limited to strategy design, keyword selection, creative and ad copy testing, landing page optimization, bidding strategies, performance, and budget management
- Understand complex ideas and demonstrate strong problem solving skills to solve practical problems in business, marketing and industry analysis
- Determine proper methodology for data collection and evaluation
- Design tests and experiments to determine success and quantify opportunities
- Work independently, and with the local teams, to design and conduct tests across various markets & search engines to identify high value opportunities for optimization
- Analyze marketing campaign performance to identify, prioritize, and execute on opportunities for improvement in marketing effectiveness
- Manage reporting to stakeholders attend calls and meetings and become a trusted advisor
- Share accountability for meeting the Paid Search marketing team’s aggressive revenue and efficiency targets
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Paid Search Manager Resume Examples & Samples
- Helps to identify, analyze/execute new and potential product/services, markets, and advertising opportunities
- Investigates & evaluates marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results
- Prepares & presents materials/findings both internally and externally for the marketing focus/channel he or she supports
- Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives
- Minimum of 3 years of experience in paid search and/or social with Google Adwords, Bing Ads, Facebook & Instagram Ads, and LinkedIn Ads
- Minimum of 2 years of experience managing a team of Search Marketing Specialists
- Minimum 5 years’ experience in paid search with Adwords (Re-Marketing, Display, Search) Bing, Yahoo, Facebook, Linkedin
- Managing at least $3m in annual spend
- Digital marketing for lead generation, channels, sources, best practices and KPI’s
- Development, management, analysis, reporting and forecasting of media campaigns
- Web analytics and a/b testing applications a plus (Google Analytics GA, Optimizely, Hotjar)
- Proficiency with Microsoft Office with strong working knowledge of Excel
- Very strong analytical skills with a proven track record of developing actionable recommendations from quantitative data
- Ability to multi-task, and work well under pressure with tight deadlines
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Search Manager Resume Examples & Samples
- Presentation skills are a must
- Excellent project management and organization skills
- Mastery of search engines and social platforms
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Search Manager Resume Examples & Samples
- Provide direction to analyst to conduct and analyze keyword and audience research necessary to build a new campaign; review and package for delivery to client including full QA
- Provide direction to Analyst for purposes of campaign structure and keyword and ad copy development. Responsible for final QA before delivery to client
- Responsible for presenting recommendation, soliciting feedback and directing analyst to apply client feedback to keyword and copy proposal prior to client signoff
- Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments
- Upon campaign approval, responsible for QA of flowchart and buys in Prisma
- Primary party responsible for QA of all campaign components prior to launch (dayparting, bids, budget, targeting parameters)
- Responsible for Analyst’s management of campaign budgets, pacing and bid adjustments
- Responsible for recommending campaign adjustments based on performance trends
- Responsible for client communication of performance and competitive landscape
- Responsible for campaign reporting and developing strategic insights with clear actionable items
- Lead client status and reporting calls, including presentation of reporting
- Primary contact for resolving all billing discrepancies in partnership with client strategy and billing reconciliation team
- Mastery of all relevant tools for reporting, analytics and competitive analysis - bid management platforms, Benchtools, Google Trends
- Serve as lead for training of new Search Analysts and be a resource for ad hoc questions
- Responsible for timely response to daily communication regarding campaign level inquiries (client, vendors, internal)
- Maintain professional, productive rapport with sales representatives/media vendors
- Partner with AMD to ensure upcoming deliverables are being proactively addressed
- Timely delivery of all work is required
- Successful completion of training programs and requisite certifications
- Primary party responsible for pulling data and research components needed for new business pitches
- Responsible for contributing to development of agency level POVs on industry happenings
- At least 3+ years of search experience
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Paid Search Manager Resume Examples & Samples
- Develop and own all components of paid search management, including campaign strategy, keyword portfolio development, creative, landing page optimization, bidding and maintaining day-to-day campaign spend
- Develop and implement action plans based on data analysis to optimize the paid search portfolio and platform. Execute on opportunities for improvement
- Manage relationships with vendors and stakeholders
- Be accountable for meeting the team’s aggressive revenue and efficiency targets
- Innovate to build new processes that improve efficiency, scalability and differentiate StubHub in the market
- Support design & implementation of tests and be accountable for their performance
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Search Manager Resume Examples & Samples
- Client satisfaction, via formal and informal feedback
- Team satisfaction, normally via informal feedback
- Accuracy of work and speed of response, meeting deadlines, prioritizing tasks
- 3-5 years of related search media planning experience with proven record of successfully managed clients
- Strong quantitative skills, including analytical abilities and math proficiency
- Strategic thinking and problem solving skills
- Strong workflow management, organizational skills and project management
- Ability to work within a team, handle multiple assignments and meet tight deadlines
- Genuine curiosity and interest in our clients and their business
- Clear understanding and experience of planning and implementing paid search campaigns
- Bid Management Tools (Kenshoo, Marin, Dart Search) familiarity. Considered a plus
- Familiarity with SEO best practices and key paid search platforms / optimization technologies
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Search Manager Resume Examples & Samples
- Adds a Paid Search perspective to the strategic direction for assigned clients
- Develops and delivers organic growth within accounts
- Delivers metrics on key KPIs for assigned clients
- Creates bid strategy and budgeting rules of engagement for Paid Search
- Fosters relationships with other Search and Media Managers across the company
- Primary contact for Search technology questions and metrics for assigned clients
- Defines and implements best practices for Paid Search
- Works with Paid Search Supervisor to holistically plan SEM – daily, monthly, quarterly and yearly
- Financial management of search engine relationships
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PPC / Search Manager Resume Examples & Samples
- Leading by Example – Ensuring the team are going in the right direction and working towards the same goal. Helping with individual developments so we’re always improving
- Measuring Up– To ensure our campaigns are optimised you will be responsible for measuring performance against KPI’s to identify optimisation opportunities and improve ROI
- Understanding Our Business & Customers– You’ll work with our customer insights, conversion, promotions, purchasing and analytics teams to gain valuable customer insights to refine messaging, developing testing ideas and identify opportunities
- Process Development– Challenge how we do things and develop processes to ensure we are working as effectively and efficiently as possible
- Award Winning Campaigns– We don’t believe in half measures and if you’re the right person for the role then neither will you. You will be responsible for pushing boundaries continually testing, analysing and refining PPC campaigns
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Organic Search Manager Resume Examples & Samples
- 4 year college degree or equivalent work experience required
- Strong data analytics background
- Knowledge of HTML, Google Analytics, Search Console, and Screaming Frog
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Lead Off-page Search Manager Resume Examples & Samples
- Influencer Marketing - Develop and maintain IG's influencer database and continue toward its growth via various prospecting methods
- Developing Outreach and content campaigns
- Distributing and managing a global SEO budget
- Ongoing management of influencers including bloggers and agencies. Providing them with detailed briefs and sufficient information to minimize communication errors and to keep within budget
- Ensuring integration with the wider marketing team and company to insure optimization for wider marketing messages (International SOCIAL - Video, PR, Analysts)
- Brand protection and reputation management
- Manage, maintain and increase the online presence of IG’s websites by utilising modern organic search and online marketing techniques
- Utilise analytical tools and methods to identify new SEO opportunities
- Conduct content-based outreach campaigns to attract external links from high-value domains and diversify the IG.com backlink profile
- Research new SEO industry developments, tactics and strategies
- Attend seminars and industry conferences to stay abreast of new developments, trends and platforms in technology, digital marketing and the SEO industry in particular
- Control the Global SEO budget
- Manage external supplier relationships and internal cross-departmental partnerships
- Proven track record in an international SEO role
- Able to create, justify, communicate and implement organic search strategies to the SEO team and senior management
- Experience of competitor analysis and risk management
- Proven track record of developing successful ethical outreach campaigns that result in the acquisition of high-quality inbound links
- Digital content management (CMS) experience, understanding of HTML
- Experience using 3rd party tools such as Google Search Console, Searchmetrics, Moz, MajesticSEO etc
- Experience within the finance sector or a similarly competitive industry
- Degree-level education
- Proficient in all MS Office applications
- Fluent written and spoken English with excellent grammar and spelling
- Fluent in at least one other European language (preferably German, French or Spanish)
- Relevant degree/post-graduate degree
- Self-starting individual
- Ambitious and enthusiastic team player
- Highly articulate / excellent communication skills
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Search Manager Resume Examples & Samples
- Develop holistic search strategy (paid and organic) including recommended investment for individual brands based on business goals and communication objectives across Google, Yahoo and Hooklogic
- Seek ways to increase effectiveness of Google, Yahoo search on retailer search (e.g. Amazon search) through improved integration
- Guide planning, execution and optimization of paid search campaigns and governance strategy for all active brands in Mars Petcare portfolio alongside agency partner
- Partner with agency and brand teams to implement SEO best practices and continually update our playbook to ensure best in class organic performance
- Develop benchmarks and quantitative scorecard to help brand teams understand search performance and progress
- Provide monthly updates of scorecard to Sr. Media Manager and Marketing Operations Director, communicating overall progress, priority initiatives
- Guide input of performance overview & optimization recommendations into quarterly media reporting with clear, actionable implications for brand teams
- Ensure deep understanding and alignment on portfolio and brand search campaign structure, tactical direction, optimization, and budget pacing to provide agency partner and brands with strategic direction
- Partner with agency and Google/Yahoo to proactively identify trends and themes in consumer search behavior that inform strategy, keywords and copy
- Guide implementation of A/B test experiments on landing pages and search ads to produce the best conversion rates
- Develop and manage brand marketer relationships and forums for consistent communication and education on the search space
- Stay up-to-date with new search trends and push innovation agenda with our strategic partners like Google
- Strong communication skills (oral, written, listening). This includes ability to make effective presentations to all levels of management
- High levels of interpersonal skills specifically in the area of influencing, resolving conflict, and creative problem solving
- Proven effective search expertise, especially within an agency or multi-brand environment
- Proficient in managing complex projects. Well organized, good at prioritization, attentive to details
- Biased toward action. Takes initiative, entrepreneurial, can hit the ground running and move projects forward right from the start
- 5+ years’ experience in search marketing
- The knowledge, skills, and abilities typically acquired through the completion of a bachelor's degree program in a related field, or equivalent work experience
- 7+ years of prior search experience, preferably within the Consumer Packaged Goods industry and at a major agency
- Experience partnering directly with brand marketers to advance search initiatives
- Exposure to E Commerce and/or effectively linking brand search marketing efforts to E Commerce initiatives
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Senior Search Manager Resume Examples & Samples
- Accountable for managing budgets towards performance goals
- Proactively proposes solutions to correct run rates and improve ROI
- Accountable for forecasting results through iterative models
- Presents quarterly strategy and test plan to clients
- Cultivates partner relationships in ways that are strategic and help drive client business
- Participates in cross-functional initiatives to better understand SapientRazorfish service offerings
