Propositions Manager Resume Samples

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EB
E Bartell
Emerson
Bartell
231 Gusikowski Cliff
Boston
MA
+1 (555) 935 8721
231 Gusikowski Cliff
Boston
MA
Phone
p +1 (555) 935 8721
Experience Experience
Dallas, TX
Propositions Manager
Dallas, TX
Schultz, Dach and Yundt
Dallas, TX
Propositions Manager
  • Liaising with and influencing key partners to ensure coherent commercial and marketing plans are in place to support the achievement of the company and customer goals (advocacy, adoption, income)
  • Actively managing partners and establish a lasting relationship with them by collaborating with key functions internally e.g. legal to build relationships and ensure risks are monitored
  • Responsibility for the development of clearly defined commercial business cases to ensure the proposition roadmap is realistic and fits with the wider strategy
  • Liaise with relevant stakeholders (e.g. Props delivery, Pricing, Sales, Marketing, Digital, Field & Customer operations, Legal, Finance and MI) to ensure timely and quality roadmap delivery
  • Managing propositions from inception through to delivery, where they will then be managed by the in-life team once launched
  • Manage each stage of the propositions process ensuring it is sufficiently completed by the Proposition Development Executives, with relevant sign offs and documentation and meets key delivery dates
  • Obtain buy in and support from the business and key stakeholders working cross functionally (Marketing, Claims, CCO, Digital, Compliance, Category, UW, Pricing, Legal)
Philadelphia, PA
Service & VAS Propositions Manager
Philadelphia, PA
Padberg and Sons
Philadelphia, PA
Service & VAS Propositions Manager
  • Responsible for tracking the success of propositions, taking feedback and using this to improve future propositions
  • Responsible for developing the go to market approach for Service and VAS propositions in collaboration with stakeholder teams
  • Responsible for managing existing VAS and Service propositions through their lifecycle to maximise value and competitiveness
  • Develop and execute an On-Demand Services propositions roadmap that delivers the strategic objectives of the business
  • Playing a supportive role in the definition, design and development of new business models and information based propositions, owning the roadmap to delivery
  • Building close working relationships with the in-life business areas to ensure continuity between BAU activity and future propositions
  • Leading key work streams and initiatives (e.g. customer research / customer communications / colleague engagement)
present
Los Angeles, CA
Senior Propositions Manager
Los Angeles, CA
Krajcik LLC
present
Los Angeles, CA
Senior Propositions Manager
present
  • Working as a top performing Senior Proposition Manager, on track to be at Director level in the near future and
  • Own and lead the proposition development process from definition, development and delivery. Launch the proposition and manage the proposition in-life
  • Work with the product manager and other stakeholders
  • Own relationship with insight, marketing, digital teams to develop and drive a joined up commercial, digital and marketing strategy based on customer insight
  • Working with the EE commercial team to align future roadmaps
  • Managing the day-to-day operational aspects of the workstream, including any direct reports
  • Developing clearly defined commercial business cases to ensure the proposition roadmap is realistic and fits with the wider strategy
Education Education
Bachelor’s Degree in Management
Bachelor’s Degree in Management
Liberty University
Bachelor’s Degree in Management
Skills Skills
  • Highly driven, self-led and autonomous individual, with the resilience to pursue business change and ability to challenge decisions with rational argument
  • Strategic capability as well as attention to detail
  • Ability to deliver through others. Lead, influence, develop, drive and motivate propositions at both a tactical and strategic level
  • Able to model new propositions in terms of discounted cash flow and NPV analysis
  • The extensive ability to structure data and problems to drive solutions and solve business problems
  • A detailed understanding of customer journeys and customer experience – understanding of the levers to build propositions that are delivered digitally
  • Strong relationship management skills with both internal and external stakeholders including customer relationship management
  • A strong product / proposition delivery track record along with development and delivery of innovative propositions
  • Ability to translate technical features into business value drivers and articulate positioning and value messages
  • Ability to combine multiple sources of information in order to produce compelling and concise business information
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15 Propositions Manager resume templates

1

Senior Propositions Manager Resume Examples & Samples

  • Commercial analysis – advanced
  • Personal impact – advanced
  • Communication – expert
  • Drive commercial success – advanced
  • Drive service excellence – advanced
  • Innovation and entrepreneurship – expert
  • Product management – high
  • Strategy generation – advanced
  • Controlling risk – high
  • Professional qualifications such as an MBA, CIM Marketing Diploma
  • Experience of driving delivery in either new product development, digital proposition innovation
  • Proven track record of working as part of a delivery team on large projects in a large organisation
  • Previous experience working in telecoms, financial services or large data led organisations desirable
  • Previous product management experience including P&L ownership, new product development and driving delivery
2

Senior Propositions Manager Resume Examples & Samples

  • Own and lead the proposition development process from definition, development and delivery. Launch the proposition and manage the proposition in-life
  • Work with the product manager and other stakeholders
  • Own market insight into customer value drivers, propensity to buy triggers, customer needs
  • Own competitive analysis for named proposition - how we compare, SWOT, gap analysis and mobilise response to market threat from competition
  • Understand margin contribution and our ability to grow or maximise EBITDA
  • All island corporate proposition responsibility
  • Articulate the product/proposition capability and roadmap for each of the customer segments. Ensure a consistent set of product and proposition messages to major account customers and have the appropriate presentation and other collateral to support this
  • Understand the competitive environment in IT and network technology for evolving trends for new proposition opportunities or impacts on existing propositions in market. Also examine markets where the proposition life cycles are normally in advance of those initiated or required in Ireland
  • Articulate the marketing challenges for any given proposition, and work with the broader marketing team to formulate a go-to-market plan, that includes market priming, sales enablement, partner co-marketing and lead generation campaigns that will build market awareness and preference for propositions and generate sales pipeline
  • Deliver the messaging in segment communication, proposition positioning and GTM channel engagement
  • Participation in major bids pipeline build activity, customer engagements, proposition creation, proposal responses, bid approval and business case. Support bid team in activities to win major bids
  • Write and publish collateral on internal and external sites
  • Drive through Sales enablement for proposition - define and delivery
  • Social media champion for proposition
  • In-depth knowledge of a number of the following technologies: business network services, Unified Communications and collaboration and XaaS/Cloud
  • Knowledge and expertise of customers typical legacy communications and IT environments
  • Understanding of how transformational network services, IT & Converged, and business applications projects are delivered
  • Experience of high value major wins customer engagement and all elements of winning proposal creation
  • Experience of customer engagement at senior levels including board / exec level commercial proposal presentations
  • Degree qualification
3

Senior Propositions Manager Resume Examples & Samples

  • Demonstrable experience leading proposition management & development within a blue chip environment
  • Proven ability to identify and define pricing and proposition solutions to address consumer needs in competitive conditions
  • Experienced in defining necessary competitor analysis to identify areas of weakness/opportunity for communication products and able to drive strategic change on the back of it
  • Numerically savvy; able to understand financial & commercial indicators
  • Able to glean actionable insight from data
  • Tireless and result driven mentality, able to continually critique and optimise performance
  • Entrepreneurial spirit; ambitious, self-starter who is able to effectively navigate an ambiguous environment where plans/projects change at short notice
  • Comfortable operating at a senior level often in a pressured trading focused environment
4

Client Propositions Manager Resume Examples & Samples

  • Customer Value Management team
  • Greenwich surveys have suggested that AMG’s investment communications are poorly perceived and that there is a need to improve the quality of investment marketing and investment communications delivery to key clients
  • There is a requirement to establish efficient processes to support the delivery of customer and client marketing (e.g. compliance)
  • Minimum of seven years proven and progressive marketing / communications experience or equivalent
  • Bachelor degree in marketing, business, related field or equivalent experience
  • Strong technical marketing knowledge including principles and practices of effective communications, evaluation, production, and agency processes
  • Strong sense of corporate and business objectives
5

Senior Propositions Manager Resume Examples & Samples

  • Lead the commercial propositions team develop to deliver growth ambitions, including
  • Delivered proposition roadmaps relating to solutions Defined/ delivered compelling tactical propositions
  • Managed products/ services propositions to meet varied customer requirements
  • Managed Director level stakeholders
  • Managed balance of internal team and supporting team relations
  • Demonstrated ability to exert influence to ensure vision is delivered
6

Senior Propositions Manager Resume Examples & Samples

  • Proposition strategy: To develop and execute the Propositions Strategy for a particular corporate market solution set, in conjunction with the wider commercial, sales, operational and product teams
  • Insight: Direct customer insight & competitive intelligence teams to conduct research in support of proposition definition and GTM testing
  • Innovation: Seek out demand and supply side opportunities to be creative, different and market leading
  • Commercial strategy and pricing: Deliver the Commercial Strategies/Goals and subsequent price positioning for the proposition. Develop tactical offers to boost proposition uptake and ultimately profit for BT. Own the P&L for specific proposition lines
  • Proposition development: To lead the development of differentiated propositions that support growth and transition of the products and services our customers take to next generation technology, so that we build market share. Own the proposition roadmap execution for a particular proposition
  • Customer experience: Define and own the end to end Customer Experience
  • Proposition go to market and channel enablement: Lead cross functional teams to deliver against the proposition Go-To-Market plan, including channel training and market communications. Articulate clear positioning and value messaging into comms and training teams
  • Planning: Key Contributor to Corporate Strategy and Annual Planning
  • Ability to deliver through others. Lead, influence, develop, drive and motivate propositions at both a tactical and strategic level
  • Ability to assess, define and translate market needs into impactful action. Ability to translate insight into actionable GTM activities
  • Strong technical appreciation and understanding to track relevant technology developments and assess new proposition opportunities
  • Skilled across the entire process of creating, delivering and driving into the midmarket direct sales channel, sets of differentiated, scalable and repeatable corporate mid-market voice propositions, that wrap together commercials, complex technology and implementation/in-life service in a compelling and clear value proposition
  • Skilled in the development and execution of effective new voice proposition go to market strategies for the corporate mid-market, being able to articulate positioning and key compelling messaging for new propositions, and understanding how to drive and support transactional field and high touch direct sales channels
  • P&L management, commercial strategy development and business case modelling to deliver voice product margin and volume targets
  • Skilled in the development of insight, market needs analysis, demand assessment, and translation of needs into a commercially viable, differentiated voice proposition with a clear articulation of how it drives value for a corporate mid-market customer
  • Ability to assess value and business impact of new corporate mid-market voice related ICT technology, being able to comprehend key features and translate them into customer benefit and business value drivers and identify opportunities for differentiation
  • LI-SB
7

Senior Propositions Manager Resume Examples & Samples

  • Skilled across the entire process of creating, delivering and driving into the midmarket direct sales channel, sets of differentiated, scalable and repeatable corporate mid-market data, and/or security propositions, that wrap together commercials, complex technology and implementation/in-life service in a compelling and clear value proposition
  • Skilled in the development and execution of effective new data, and/or security proposition go to market strategies for the corporate mid-market, being able to articulate positioning and key compelling messaging for new propositions, and understanding how to drive and support transactional field and high touch direct sales channels
  • P&L management, commercial strategy development and business case modelling to deliver data, and/or security product margin and volume targets
  • Skilled in the development of insight, market needs analysis, demand assessment, and translation of needs into a commercially viable, differentiated data, and/or security proposition with a clear articulation of how it drives value for a corporate mid-market customer
  • Ability to assess value and business impact of new corporate mid-market data, and/or security related ICT technology, being able to comprehend key features and translate them into customer benefit and business value drivers and identify opportunities for differentiation
  • LI-JA
8

Senior SME Propositions Manager Resume Examples & Samples

  • Responsible for Voice related propositions and services in the SME channel: traditional calls and lines, switch and IP, traditional voice to IP, contact centre and collaboration tools
  • Responsible for supporting the voice proposition strategy for the voice portfolio
  • Responsible for managing existing Voice propositions through lifecycle to maximise value and competitiveness
  • Responsible for creating new propositions aligned to SME strategy that are competitively positioned and optimise growth opportunities across volume and value
  • Responsible for continuous development, management and launch of the products and propositions roadmap to market
  • Accountable for optimising proposition revenue/margin performance
  • Responsible for embracing new technologies, platforms and products delivered by other functions and turning them into marketable propositions within the small business strategy
  • Responsible for keeping in step with customer requirements and market developments through regular evaluation and, where required, repositioning of propositions to best meet their needs
  • Owns Go To Market strategy
  • Pricing of the core tariffs along with out of bundle pricing
  • 3-5 years experience in a relevant Senior Propositions role, with a track record of commercial achievement
  • Demonstrable communication, interpersonal and relationship management skills to Director level
  • Demonstrable leadership and influencing skills at a senior level
  • Expertise in proposition development expertise including pricing/tariffing
  • Expertise in go-to-market strategies for acquisition-led propositions
  • Uses competitor and market insight to shape commercial propositions, define strategy and impactful sales campaigns in order to win in the sectors
  • Understands external environment (political, economic and social) and the opportunities and impact this presents to the Trading Units
9

Senior Propositions Manager Resume Examples & Samples

  • Working with the EE commercial team to align future roadmaps
  • Strategic propositions
  • Short term / tactical propositions
  • Business development opportunities
  • #LI-TM1
10

Propositions Manager Resume Examples & Samples

  • Market requirements: To anticipate, identify and react to customer requirements, translating them into action plans and continual improvement programmes and new proposition. Articulating and sponsoring clear market requirements to product development, operational and service teams. Acting as the voice of the corporate customer, ensuring developments meet the needs of this segment – requires time spent with our customers
  • Solution building: Look for ways to creatively combine repeatable and scalable product and service building blocks with innovative commercial wraps to create superior value adding and highly differentiated end to end business solutions
  • Business casing: Accountable for proposition business cases and Go-To-Market objectives
  • Cross team: Support the wider propositions team in helping continuously improve process and practice to become the best propositions team in the UK industry
  • Ability to translate technical features into business value drivers and articulate positioning and value messages
  • Able to model new propositions in terms of discounted cash flow and NPV analysis
  • Skilled across the entire process of creating, delivering and driving into the midmarket direct sales channel, sets of differentiated, scalable and repeatable corporate mid-market mobile data propositions, that wrap together commercials, complex technology and implementation/in-life service in a compelling and clear value proposition
  • Skilled in the development and execution of effective new mobile data proposition go to market strategies for the corporate mid-market, being able to articulate positioning and key compelling messaging for new propositions, and understanding how to drive and support transactional field and high touch direct sales channels
  • P&L management, commercial strategy development and business case modelling to deliver mobile data product margin and volume targets
  • Skilled in the development of insight, market needs analysis, demand assessment, and translation of needs into a commercially viable, differentiated mobile data proposition with a clear articulation of how it drives value for a corporate mid-market customer
  • Ability to assess value and business impact of new corporate mid-market mobile data related ICT technology, being able to comprehend key features and translate them into customer benefit and business value drivers and identify opportunities for differentiation
11

Propositions Manager Resume Examples & Samples

  • Responsible for setting and delivering the pricing strategy, in line with business objectives with clear mitigation activity where required
  • Responsible for ensuring our portfolio meets all Regulatory and Advertising Standards
  • Ensure products and price points available, drive ARPU and strong mix, drive fibre mix
  • Supporting the team creating short term and medium term bundle props roadmap, based on customer and channel insight, market insight, regulatory and advertising changes
  • Supporting the team in creating innovative new bundled & unbundled propositions that are aligned to SME strategy
  • Responsible for keeping in step with customer requirements through regular evaluation and, where required, repositioning of propositions to best meet their needs
  • Responsible for optimising proposition revenue/margin performance
  • Accountable for ARPU targets and delivering against key revenue/value KPI’s as per budget
  • Owns Go To Market strategy for all projects
  • Responsible for Pricing
  • Responsible for delivering superior customer experience supporting the proposition
  • Thought leadership on relevant market trends
  • Ability to use insight to make strategic and operational decisions that support the growth aspirations of the unit
  • Manage large cross-functional virtual team
  • 3-5 years experience in a relevant Propositions role, with a track record of commercial achievement
  • Experience in completing complex business cases
  • Experience of broader communications services
  • Expertise in driving profitability and market penetration of products and propositions in a multi-channel environment
  • Ability to manage propositions through their lifecycle with clear target market and channel strategy
12

Senior Propositions Manager Resume Examples & Samples

  • Define business requirements into Sport and Broadband, TV platform product and project management teams
  • Work with user experience teams to ensure customer and sales/service agent experience is best in class
  • Deliver Self- service functionality for customers where possible including the relevant FAQs and self-help tools
13

Senior Propositions Manager Resume Examples & Samples

  • Demonstrates sound knowledge of how to develop compelling and differentiated propositions, and how to take these to market via a large direct sales channel
  • Understands how to create an effective commercial strategy that drives value for customer and BT
  • Understands key areas of technology that underpin certain solutions within the corporate B2B marketplace and the associated market and customer value drivers
  • Demonstrates very good knowledge of financial principles and is able to leverage financial, statistical & quality information in business case
14

Senior Propositions Manager Resume Examples & Samples

  • Commercial acumen together with excellent analytical insight
  • Information and value based decision making
  • Able to influence a wide and varied audience
  • High energy and able to drive and lead propositions
  • Significant prior experience in a commercial or product role
  • Knowledge of digital and internet-of-things industry trends
  • Experience in planning and measuring commercial outcomes
15

Senior Propositions Manager BT Devices Resume Examples & Samples

  • Devise and implement the proposition strategy for specific ranges of new products. Identify target customer segments and key commercial/technological levers to inform BT’s go to market approach
  • Responsible for analysing and understanding the capabilities and underlying economics of key competitors, and market trends as a whole, to maximise the effectiveness of our product strategies
  • Create detailed financial analysis, structured analytical thinking and option development and recommendations for new and existing high street products
16

Propositions Manager Resume Examples & Samples

  • Create innovative and disruptive consumer propositions that deliver the quad-play strategy and are founded on a great customer experience and a solid business case
  • Input into the quad-play proposition strategy and roadmap, considering the evolution of customer needs, the competitive marketplace, available technology and the regulatory framework
  • Making sure propositions meet customer insight and drive profitable trading, allowing the business to meet physical and financial targets
  • Making sure business cases are built to support the approval of propositions so they can be brought to market quickly
  • Working closely with the customer insights manager to understand customer wants/needs and build/adjust propositions as a result
  • Building close working relationships with the in-life business areas to ensure continuity between BAU activity and future propositions
  • Managing propositions from inception through to delivery, where they will then be managed by the in-life team once launched
  • Making sure these propositions are launched in a timely manner
  • Making sure all business units are fully briefed on propositions so they can consider the implications for their areas
  • Once in-life, taking feedback and amending propositions if necessary to improve
17

Senior Propositions Manager Resume Examples & Samples

  • Strong commercial experience, preferably in a mobile operator or retailer (e.g. CPW)
  • Ability to create commercial and proposition strategies with the experience to sell ideas into senior stakeholders (MD level)
  • Highly numerate, able to analyse concepts financially and assess likely profitability
  • Experience in business casing opportunities and risks to inform decisions
  • Able to boil down complex concepts and analysis into simple messages for relevant audiences
  • Able to communicate clearly and succinctly, focusing on key points of insight and pulling together options and recommendation
  • Good team player, able to build strong relationships across LOBs and work well in a virtual team to deliver complex requirements
18

Propositions Manager Resume Examples & Samples

  • Lead the end-to-end development of On-Demand propositions, implementing new and innovative propositions that respond to customer needs and deliver a strong business case
  • Develop and execute an On-Demand Services propositions roadmap that delivers the strategic objectives of the business
  • Liaise with relevant stakeholders (e.g. Props delivery, Pricing, Sales, Marketing, Digital, Field & Customer operations, Legal, Finance and MI) to ensure timely and quality roadmap delivery
  • Continuously collect and analyse MI in order to identify and make necessary adjustments throughout the life of each proposition
  • Identify need for long-term operational changes (e.g. system changes, field and agent incentives etc.) and work with relevant teams to develop the business case for and implement these changes
  • A proven track record of developing and implementing new products or propositions
  • History of successful stakeholder management
  • Degree qualified or have equivalent experience
19

Propositions Manager Resume Examples & Samples

  • An experienced proposition professional with deep understanding of the insurance market and the it’s business models
  • Strategic thinker, able to articulate a clear vision through sound analysis and understanding of business issues based on market and consumer insights
  • Commercial awareness and able to analyse and interpret financial data to create high level commercial feasibility of propositions and subsequently build business cases with substantiation for senior management approval
  • Ability to combine multiple sources of information in order to produce compelling and concise business information
  • Highly driven, self-led and autonomous individual, with the resilience to pursue business change and ability to challenge decisions with rational argument
  • Strong communicators both written and verbal: synthesizing complex information in a meaningful way so that stakeholders understand the need for change and buy in to deliver a suite of compelling propositions
  • Effective internal and external stakeholder management with ability to influence decision makers and drive delivery. Help facilitate change management with an operational focus to deliver proposition, flexible approach in a fast changing and evolving environment
  • Pension 9% of your base salary, you can choose to contribute less or more than this, and anything you don’t wish to put in to your pension you can take as cash instead!
  • Free Travel insurance
  • Free Green Flag breakdown cover
20

Senior Propositions Manager Resume Examples & Samples

  • Leading customer acquisition proposition and onboarding activity to meet the needs of businesses
  • Further developing the market facing proposition for start-up’s, businesses switching banks and businesses that introduce Business Banking customers to Barclays
  • Providing value-adding customer and colleague insight to ensure initiatives land successfully, utilising existing expert Business Banking knowledge and experience
  • Responsibility for design, co-ordination management of plans and resources to deliver agreed initiatives within deadlines
  • Managing the day-to-day operational aspects of the workstream, including any direct reports
  • Working as a top performing Senior Proposition Manager, on track to be at Director level in the near future and
  • Deputising for the Head of Service Propositions frequently and having strong leadership skills
  • Being innovative and entrepreneurial with an ability to challenge existing assumptions and ways of doing things whilst actively looking for solutions
  • The ability to clearly and effectively communicate messages with a wide range of stakeholders at different levels in the organisation, on a one-to-one and one-to-many basis
  • Being particularly skilled at verbal communication and conveying complex concepts and decisions
21

Propositions Manager Resume Examples & Samples

  • Identify, define and, where appropriate, manage major proposition change initiatives, E.g. New Product Development
  • Work closely with all members of the Fresh Food Counters Team day-to-day; build and maintain strong relationships with cross-functional and cross-category teams to ensure proposition strategy and actions required are clear and well understood
  • Manage unique service providers and suppliers to Fresh Food Counters, for example food implants; including relationship management, commercial agreements and contractual terms
22

Propositions Manager Resume Examples & Samples

  • Contributing to the creation, strategic development and delivery of targeted customer propositions for UK Insurance to deliver exceptional customer and commercial outcomes
  • Creating truly distinctive propositions that appeal to our target customer segments
  • Leading key work streams and initiatives (e.g. customer research / customer communications / colleague engagement)
  • Developing new insurance propositions and enhancing our existing insurance portfolio
  • Proven experience as a Product and/or Marketing manager (or equivalent level) in a major retail financial services organisation
  • A strong product / proposition delivery track record along with development and delivery of innovative propositions
  • Collaboration with internal and / or 3rd party teams / creative agencies
  • Strong relationship management skills with both internal and external stakeholders including customer relationship management
  • Demonstrated experience of Commercial and Financial management including P&L management and business case production
23

Senior Propositions Manager Resume Examples & Samples

  • Leading and managing existing information based products which includes continuous enhancement of the product, leading on new iterations and ‘test & learn’ initiatives
  • Defining, designing and developing new business models and information based propositions, owning the roadmap to delivery
  • Liaising with and influencing key partners to ensure coherent commercial and marketing plans are in place to support the achievement of the company and customer goals (advocacy, adoption, income)
  • Actively managing partners and establishing a lasting relationship with them by collaborating with key functions internally e.g. legal to build relationships and ensure risks are monitored
  • Identifying customer needs through market research, market intelligence and by working with external 3rd parties
  • Developing clearly defined commercial business cases to ensure the proposition roadmap is realistic and fits with the wider strategy
  • The ability to work with UX and UI experts as required
  • An extensive background in structuring data and analysing problems to drive solutions and solve business problems
  • Expertise in the analysis of customer data to optimise targeting, communication and messaging
  • The ability to design multiple ‘test & learn’ initiatives, in order to test the effectiveness of different marketing mix to different audiences
24

Propositions Manager Resume Examples & Samples

  • The on-going management of existing information based products which include continuous enhancement of the product, leading on new iterations and optimising the product’s uptake and return
  • Actively managing partners and establish a lasting relationship with them by collaborating with key functions internally e.g. legal to build relationships and ensure risks are monitored
  • Playing a supportive role in the definition, design and development of new business models and information based propositions, owning the roadmap to delivery
  • Working with the Senior Propositions Manager on the identification of customer needs through market research, market intelligence and by working with external 3rd parties
  • Responsibility for the development of clearly defined commercial business cases to ensure the proposition roadmap is realistic and fits with the wider strategy
  • Experience in driving commercial outcomes within an organisation
  • A detailed understanding of customer journeys and customer experience – understanding of the levers to build propositions that are delivered digitally
  • The ability to work with UX, UI experts as required
  • The extensive ability to structure data and problems to drive solutions and solve business problems
  • Expertise in analysis of customer data to optimise targeting, communication and messaging
  • The ability to design multiple ‘test & learn’ initiatives, in order to test the effectiveness of different marketing mix (pricing, proposition) to different audiences
25

Service & VAS Propositions Manager Resume Examples & Samples

  • Responsible for managing existing VAS and Service propositions through their lifecycle to maximise value and competitiveness
  • Works with other to create and deliver brand new service and VAS propositions for customers, whether additional purchasable add-ons or included within their core propositions
  • Responsible for tracking the success of propositions, taking feedback and using this to improve future propositions
  • Responsible for developing the go to market approach for Service and VAS propositions in collaboration with stakeholder teams
  • Responsible for applying segmentation, competitive benchmarking, insight and commercial acumen to define key customer segments and put their needs at the centre of service and VAS marketing activity
  • Responsible for embracing new technologies, platforms and products delivered by other functions and turning them into marketable propositions within the SME business strategy
  • Accountable for ensuring relevant channels are optimised to sell
  • Relevant experience in a propositions role, with a track record of commercial achievement
  • Experience of developing go to market plans and delivering them
  • Demonstrable communication, interpersonal and relationship management skills to Director Level
  • Experience in proposition pricing/tariffing
  • Expertise in translating technical products and services to a customer value proposition or offer
  • Excellent commercial acumen
  • Ability to use customer insight to make strategic proposition and operational decisions that support the growth aspirations of the unit
  • Creative thinking with the ability to think broadly yet also deeply
  • Strategic capability as well as attention to detail