Sem Manager Resume Samples

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N Simonis

Nikko

Simonis

469 Hegmann Plaza

San Francisco

+1 (555) 835 1274

469 Hegmann Plaza

San Francisco

Phone

p +1 (555) 835 1274

Experience Experience

Detroit, MI

Sem Manager

Detroit, MI

D'Amore-Zemlak

Detroit, MI

Sem Manager

Manage client relationships and grow client and agency business
Manage budgeting, billing and invoicing
Provide strategic insight to develop long and short term execution plans for new and expanding search campaigns
Lead regular client status calls
Online marketing and pay-per-click
Keyword research and analysis
Campaign implementation and planning

San Francisco, CA

Manager, SEM

San Francisco, CA

Lesch Group

San Francisco, CA

Manager, SEM

Plan, manage, and execute paid search/ PPC campaigns, including but not limited to account setup, implementation of strategies in tool, campaign structure, budget management, and daily bidding
Daily campaign bid management with detailed attention to ROI and budget
Keyword analysis - build seasonal keyword lists, analyze search volume, and make recommendations to eMarketing team
Write paid search copy, ensuring Brand guidelines met, for new ads and continually test and optimize existing ads
Make recommendations and execute promotional support
Deliver weekly and monthly search performance reports to eMarketing team and Brand partners
Support emarketing team with ad hoc reporting

present

Los Angeles, CA

Senior SEM Manager

Los Angeles, CA

Luettgen Group

present

Los Angeles, CA

Senior SEM Manager

present

Work with Compliance and Legal teams to ensure all PPC campaigns meet company guidelines
Leverage performance and reporting tools like Acquisio, Google Analytics and Clickfuel to provide search portfolio insight and transparency to CMG markets and customers
Manage strategy across various search engines and ad networks, including: Google, Yahoo, Bing
Partner to manage Search vendors including Google, Yahoo, Bing to monitor overall performance of SLA’s, Quality of service
Act as a strong business partner and voice of the search engine marketing channel by driving continued innovation, new developments and industry best practices by regularly sharing knowledge with extended teams
Prepare and provide Search Marketing performance reports, data analysis and proposed action items to internal and external teams
Perform market research using search tools to monitor competition

Education Education

Bachelor’s Degree in Marketing

University of Massachusetts Amherst

Bachelor’s Degree in Marketing

Skills Skills

3-5+ years of SEM/PPC experience
Advanced knowledge in PPC tactics and execution
Working knowledge of the latest PPC tools such as Kenshoo, Marin, or similar
Effective written and verbal communication techniques
Strong attention to detail and ability to multi-task in a deadline driven atmosphere
Proven ability to build consensus and work effectively within a cross-departmental team
Strong analytical and troubleshooting skills
Sense of ownership and passion for all areas related to PPC
High levels of integrity, autonomy, and self-motivation
Managerial experience with at least one direct report

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15 Sem Manager resume templates

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Sem Manager Resume Examples & Samples

3+ years of paid search experience
Experience juggling a large number of clients in a fast-paced environment
Expertise gained from hands-on management of SEM programs on Google and Bing
Expertise gained from using third-party SEM platforms such as Kenshoo, Marin, DART Search
Experience managing client programs and communicating high quality strategy and results to clients
Ability to stay calm under pressure, prioritize well, excellent time management
Must be self-directed and effective working independently, yet equally comfortable contributing in a team environment
Must possess excellent communication and organizational skills with the ability to work within a growing company with increasing needs
Possess high competency level in MS Office products including Excel and Word
Experience with Social Ad platforms is desirable
Experience with web analytics tools is preferred
Ability to use measurement and analysis to make informed marketing decisions

Sem Manager Resume Examples & Samples

Online marketing and pay-per-click
Keyword research and analysis
Campaign implementation and planning
Reporting of key benchmarks and performance
Create and manage end-to-end PPC campaigns and seek new areas of opportunity through keyword analysis, campaign strategy, ad writing, bid management, CPA optimization and landing page testing
Work with cross-functional teams to plan, implement and improve account performance aligned with client goals and initiatives
Proactively manage relationships with search engines (Google AdWords, Facebook Ads, Bing/MSN, LinkedIn)
Provide benchmark and tracking reports on positions, traffic, conversions and other metrics
Analyze traffic trends and improve paid search performance with new customer acquisition at acceptable ROI as the ultimate benchmark for success
Drive innovation and implement testing strategies to continually uncover optimization levers, enhance learning, and improve performance
Remain up-to-date on industry news, particularly within the paid search channel
Bachelor’s degree in Marketing or Business or related field and a minimum of five years of directly related SEM experience
Proven track record of success in developing and managing PPC across Google, Yahoo!, and Bing
Demonstrated ability to analyze a wide variety of performance metrics, including: CTR, CPA, Conversion Rate, and Profit Margins
Proven fluency in the search landscape, including performing competitive analysis, keyword development, tracking tools, bid-management systems and reporting tools
Previous experience in analyzing marketing metrics, quantitative evaluations of marketing efforts, establishing test methodologies, and analyzing results
Demonstrated ability to work with 3rd party vendors, agencies, affiliates and partners
Previous experience in building business models and cases in the online space
Proven proficiency of Google Analytics, WebTrends, and/or web analytics
Previous experience in business to consumer marketing
Possess a good understanding of the organization’s goals and objectives
Strong interpersonal skills and the ability to present ideas in user-friendly language
Self-motivated and self-directed and must possess the experience and desire to work in a team-oriented, collaborative environment
Ability to pay keen attention to detail
Effectively prioritize and execute tasks in a high-pressure environment

Sem Manager Resume Examples & Samples

Designing and analyzing experiments to test optimization theories; continual evaluation and optimization of bidding strategies; new opportunities in keyword discovery; innovation in creative enhancements
Partner with business owners to align traffic acquisition strategies with the goals and objectives of the overall business
Lead and oversee the growth and optimization of search accounts in the leading and emerging search engines including Bing, Google, Yahoo and Yandex
Recommend and oversee in-depth analyses of data and current strategies to drive performance improvements and shape the development road map
Work with colleagues to identify areas of opportunity to improve or augment existing tools, functions, or processes to drive overall SEM improvements
Develop and foster exceptional relationships with partners at major search engines
Drive holistic search coupled with SEO to optimize the entire search journey
5 years+ SEM experience in running complex programs of significant scale across multiple countries (gained from a SEM agency or in-house SEM function)
Super user in leading bid management tools such as Marin, Kenshoo or Ignition one with working knowledge of DSPs and Facebook advertising
Exposure to Web Analytics tools
Additional languages are a bonus
Background in online advertising, e-commerce, online travel or a global brand with a lead generation business model
Results-focused with a demonstrated track record of making informed decisions quickly
A passion for problem-solving and a genuine curiosity about how consumers search and make decisions

Sem Manager Resume Examples & Samples

Work closely with the Director of Digital Marketing to execute on SEM/CSE/PPC initiatives
Account management of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search
Optimize the effectiveness of PPC to ensure positive ROI
Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
Conduct keyword research, competitive analysis, PPC related activities
Review PPC data for keyword insights and trends
Proactively identify and offer solutions to reverse negative trends
Manage an associate SEM manager, and coordinate in-house teams
Manage, integrate and optimize vendor relationships
Work with bid management software and other leading PPC tools
Report on a weekly, monthly, quarterly and yearly basis for all performance metrics
Be knowledgeable and on top of all the latest SEM/PPC industry trends
3-5+ years of SEM/PPC experience
Advanced knowledge in PPC tactics and execution
Working knowledge of the latest PPC tools such as Kenshoo, Marin, or similar
Effective written and verbal communication techniques
Strong attention to detail and ability to multi-task in a deadline driven atmosphere
Sense of ownership and passion for all areas related to PPC
Managerial experience with at least one direct report
SEM experience at a large E-Commerce retailer
CSE/PLA, Remarketing, GTM, GA and Display experience is a plus

Manager, SEM Resume Examples & Samples

Plan, manage, and execute paid search/ PPC campaigns, including but not limited to account setup, implementation of strategies in tool, campaign structure, budget management, and daily bidding
Daily campaign bid management with detailed attention to ROI and budget
Keyword analysis - build seasonal keyword lists, analyze search volume, and make recommendations to eMarketing team
Write paid search copy, ensuring Brand guidelines met, for new ads and continually test and optimize existing ads
Make recommendations and execute promotional support
Deliver weekly and monthly search performance reports to eMarketing team and Brand partners
Support emarketing team with ad hoc reporting
Collaborate with Search Engines to optimize SEM performance and stay educated on new opportunities
Test betas related to SEM and report on results to eMarketing team
Take a leadership role in managing technology vendor including rolling out new enhancements and ensuring WSI needs are met
Stay appraised and educated in SEM industry trends
Support emarketing team with monthly accrual and invoices processing
Take a leadership role in weekly meetings with eMarketing team to review SEM performance and priorities
Directly manage Paid Search Operations Associate(s) and oversee their management of PPC accounts
4-5 years minimum experience in online marketing with a focus on SEM campaign management, or equivalent experience
SEM bid management platform experience required
Google Adwords professional (GAP) and other SEM platforms certified a plus
Strong technical ability with proven experience managing search campaigns and keyword-related analytics to drive insights
Knowledge of SQL a plus
Confidence with analyzing large data sets and making recommendations/ developing and executing strategies from findings to all levels of management working with Sr. Manager, Director/VP
Well-organized, high attention to detail, deadline-oriented
Excellent written and verbal communication skills with an ability to synthesize technical detail and communicate across the organization
Knowledge of a site analytics tool a plus
Enjoys working with others as part of a team
Entrepreneurial spirit and ability to work in a fast-paced environment

Senior SEM Manager Resume Examples & Samples

Monitor and track portfolio health and SEM product margin
Manage strategy across various search engines and ad networks, including: Google, Yahoo, Bing
Support CMG sales & product management teams in revenue growth opportunities including training, improving client retention & churn reduction
Leverage performance and reporting tools like Acquisio, Google Analytics and Clickfuel to provide search portfolio insight and transparency to CMG markets and customers
Manage a call tracking solution for both Paid Search and Audience Extension
Partner with the search product fulfillment lead to drive increased results from effective search strategy and margin attainment
Establish best practices for search account management approach that is proactive and includes excellent customer service, campaign monitoring, vendor management, and client communications
Work in a highly interactive, team-oriented environment by collaborating with CMG Markets, Digital Solutions, and Product Management teams
Partner to manage Search vendors including Google, Yahoo, Bing to monitor overall performance of SLA’s, Quality of service

Sem Manager Resume Examples & Samples

Passionate about Online Marketing and a keen follower or current trends in the industry
Strong attention to detail, good with numbers, statistics & working with large amounts of data
Experience working hands-on with Google Adwords and Adwords Editor
Proficiency in Microsoft Excel and experience working with Pivot Tables
Ability to work in a team environment, collaborate with colleagues and willing to learn new things with a positive attitude
Possess critical thinking skills and have the ability to turn data into actionable insights to move the business forward
Driven to keep improving skills and strive to be the best in the market
Have a history of being a self-starter and a stellar work ethic
Ability to prioritize and work efficiently in a dynamic and fast paced start-up environment
Knowledge of online retail and a strong interest in fashion
Fundamental knowledge of web analytics tools like Google Analytics
Experience working with bid management tools, e.g.: Kenshoo, Marin or others
Knowledge & Experience working on data visualisation tools like Tableau

Manager, SEM Resume Examples & Samples

Own the Brand, Generic & Ancillary revenue accounts structure & evolution
Own & grow the SEM Ancillary Revenue P&L
Ensure bidding strategies are continuously optimized to keep our CPCs as low as possible
Lead cross-functional collaboration with other marketing channels on broader strategic initiatives for Hotels.com
Regularly report SEM channel performance directly to senior Hotels.com management
Work with the regions for the quarterly and annual forecasting processes of Brand & Generic SEM accounts
Work very closely with search engine partners such as Google and Bing, ensuring that Hotels.com stays ahead of the curve
Investigate and implement new technologies, services, automation capabilities, and/or vendor solutions that enhance SEM
Regularly interact with senior SEM management to provide updates on brand, generic or ancillary revenue performance and stay abreast of global channel priorities
Work cross-functionally to develop and roll out new initiatives across the business

Sem Manager Resume Examples & Samples

3-5 years of SEM experience running campaigns with budgets of 500k+ per month
3+ years of account management experience
Google Adwords/ Advance Search certified
Fluent in Google Analytics
Fluent in Microsoft Office including Excel and PowerPoint
Familiar with API integration with Google & Kenshoo
Proven ability to build relationships via phone
Skill in scheduling and managing multiple meetings a day in highly professional environment
Experience using status documents and creating meeting agendas
Ability to upsell, using consultative approach
Strong written & verbal communication skills in English

Sem Manager Resume Examples & Samples

Responsible for assisting all paid acquisition efforts for all Meredith Shop properties. With primary focus in, but not limited to SEM. Additional experience in SEO, Social, E-mail, Affiliate marketing preferred
Keyword, AdCopy, A/B test research development and implementation
Campaign implementation and bid management
Update Daily/Weekly/Monthly performance reports & dashboards
Work cross-functionally with Product, Editors, E-mail/Social, Merchandising, Tech teams
Collect & analyze and develop strategies in order to optimize campaign performance and drive growth
E-mail Marketing
SEO
Display
Affiliate Advertising
Facebook Ads
Social
Google Analytics

Sem Manager Resume Examples & Samples

Optimize existing campaigns for CPL, CPA, and return on ad spend (ROAS)
Analyze campaign performance, on a daily, weekly and monthly basis
Keyword research and query mining to identify new and negative keywords
Write, test, and optimize ad copy and ad extensions
Devise landing page A/B tests and work with web and creative teams to execute
Manage and optimize acquisition and retargeting campaigns on the Google Display Network
Communicate campaign performance to the team with regular and ad-hoc reports
Research and monitor competitive landscape and trademark violations
Supporting management and other in-house teams on an ad hoc basis with reporting and special project execution
Attend local industry events and conferences
S. or B.A. is required. B.S. /B.A. in Marketing or related field is preferred. MBA is a plus
3-5 years of work experience, with a minimum of 2 years of experience directly managing large Paid Search campaigns. B2B SaaS, or lead gen experience is a plus
Knowledge and experience with Google AdWords, Bing Ads, Yahoo! Gemini UIs, best practices, key metrics, desktop tools, ad formats, and policies. Experience with third-party bid management tools like Kenshoo and Marin is preferred
Advanced knowledge of Microsoft Excel, including VLOOKUPs, PivotTables, and formulas. Strong working knowledge of PowerPoint
Familiarity with tracking and reporting platforms such as Google Analytics and Omniture
Must love data and have proven analytical and quantitative skills; ability to take a large set of data, aggregate it to the appropriate level of detail, identify trends, and provide optimization recommendation
Self-motivated, detail orientated, intellectually curious, and collaborative

Sem Manager Resume Examples & Samples

Develop and manage SEM campaigns
Execute tests, collect and analyze data, identify trends and insights to achieve results
Track, report, and analyze website analytics
Manage campaign spend, staying on top of budgets
Ensure regular keyword discovery, expansion and optimization
Contribute to continuous innovations around SEM

Senior SEM Manager Resume Examples & Samples

Lead a team of motivated and skilled professionals
Improving processes related to various aspects of paid search
Oversee development and management of SEM campaigns
Ensure that your accounts meet specific volume and efficiency targets

Sem Manager Resume Examples & Samples

Work side by side with the business to find opportunities to growth the business via automation
Build complex Python scripts to automate SEM bidding as well as day to day tasks
Manipulate massive data sets via SQL to enable real-time decision making
Create critical reporting dashboards in Tableau to monitor core metrics in real time
Partner with Google, Bing and other search engines to ensure Hotels.com is an early adopter of all product alphas and betas
Partner with other marketing channels to identify ways to access and use proprietary Hotels.com data for SEM purposes
Plan, implement, analyse and document tests
Bachelor's degree in math/physics/engineering required, Graduate degree preferred
Great analytical skills, including data manipulation, financial analysis and processing large amounts of data to understand trends
Required technical proficiencies: Python Data Stack including Pandas, Sci-Kit Learn, PySpark (or equivalent). Familiarity with cloud platforms is a plus
Excellence in implementation, attention to detail and strong organisational skills
Conceptualize, initiate and improve tests
Familiarity with Google API is a plus

Sem Manager Resume Examples & Samples

Develop and implement highly efficient series of paid advertising campaigns to optimize spend and maximize new customer growth
Manage relationships with external agency partners to ensure Rent the Runway gets the very best standard of service and stretch goals are achieved
Partner with technology and data analytics to develop and implement proper site and mobile pixel tagging, attribution models and reporting that reflect investments in paid media campaigns
Explore new and emerging campaign formats and acquisition channels to position Rent the Runway at the front of new opportunities in technology and fashion
Oversee and allocate budget for spend across campaigns to maximize ROI
Manage and deliver consistent reporting to management team providing a clear perspective on campaign successes, risks and opportunities
Bachelor's Degree plus 4-6 years in ecommerce marketing. Deep expertise in paid media particularly SEM or paid social is essential
Must be highly quantitative, analytical, and a technical self-starter, including the ability to process and understand large data sets and clearly articulate program status to management
Strong knowledge of online analytics/business intelligence tools: Tableau, SQL, etc
Experience managing large paid media budgets and agencies
Proven track record of running highly efficient customer acquisition programs from the early stages
Experience working for the direct-to-consumer division of a multi-channel retailer or subscription-based e-commerce business preferred
Strong bias for action and a get things done attitude
Experience in a competitive, fast-paced and challenging environment

SEM & Paid Search Manager Resume Examples & Samples

Manage day-to-day operations of Google AdWords, Bing Ads, & Yahoo Gemini paid search campaigns. Includes managing the guidance of data-driven insights, innovative best practices, and creativity to design and launch Adwords campaigns across Paid Search, Display (GDN) and Video (GVN/Youtube) from the ground up
Drive expertise in search (Google, Bing, Yahoo), Google Video Network (Youtube) and the Google Display Network (including responsive native ads) across multiple digital channels and programmatic ad tech (native, video, display via DSPs)
Develop optimization suggestions and implementation strategies, including performing keyword research. Research/ develop keywords and write/ create copy
Drive holistic affiliate marketing strategy (including Amazon) to meet/exceed program goals, such as new customer acquisition and revenue growth
Partner with internal e-commerce and web development team to analyze site for technical limitations preventing search engines from crawling or ranking pages and remain up-to-date on search algorithms
Develop and analyzing detailed KPIs/reporting to support objectives/goals. Own multiple KPIs: traffic both online and offline to stores, CPC, & conversion rates to drive ROI/ROAS
Collaborate with external partners, evaluate additional search and affiliate partners, and stay up-to-date with the latest changes in PPC best practices, new technologies and search engine algorithm changes to achieve best in class work
5+ years’ experience managing SEM/PPC campaigns for Google, Yahoo, & Bing
3+ years’ experience working with affiliate programs and platforms such as Commission Junction
Ability to manipulate large AdWords data sets in Excel with vlookup and VBA
Passion for marketing, advertising, and online content development
Strong research abilities with excellent analytical skills
Excellent time management skills and the ability to meet strict deadlines
Superior project management and organizational/time management skills with specific attention to detail
Demonstrated ability to make sound decisions in complex and/or ambiguous business environments
Understanding of the technical aspects of SEM/PPC (e.g., HTML, URL structures, keyword analysis, link-building strategies, blog optimization, content optimization, search engine crawlers, indexes, and algorithms)
E-commerce/direct-to-consumer CPG marketing
Search marketing
Google AdWords Certification (preferred)
Google Analytics Certification (preferred)
Google Shopping Advertising Certification (preferred)

Senior SEM Manager Resume Examples & Samples

Execute day-to-day SEM projects - maintain targeted budget and revenue goals
Support and translate greater corporate initiatives and marketing ideas into successful SEM campaigns
Assist in the management of the P/L of the SEM channel by tracking, reporting, and analyzing all SEM initiatives and campaigns; partially responsible for forecasting and budgeting of channel
Collaborate with internal teams to be aware of corporate initiatives - Product, Finance, Ad-Ops and Analytics teams
Work closely with Kenshoo, our bid optimization tool, incorporating best practices, performance metric objectives and product updates
Manage SEM agency relationship and internal team to develop PPC strategies, campaign planning, implementation, budget management, performance review, campaign optimization and roadmaps
Grow and optimize SEM portfolio through testing of ad copy, landing pages, bidding strategies, negative keywords, and more
Prepare and provide Search Marketing performance reports, data analysis and proposed action items to internal and external teams
Traffic, test, and optimize keywords and creative across the program
Drive innovation and SEM best practices
Perform market research using search tools to monitor competition
Work with Compliance and Legal teams to ensure all PPC campaigns meet company guidelines
Bachelor’s degree in Marketing, Business Administration or related field
3+ years’ experience and established success in a fast-paced direct to consumer company, service or digital agency
Proven track record running large, complex Search Engine Marketing campaigns
Proficient in quantitative analysis /analytical thinking with proven ability to translate analysis into actionable and valuable insights

Assistant Manager, SEM Resume Examples & Samples

Work closely with Sr. Manager of Programmatic to develop paid search strategies that deliver against company objectives
Work closely with key cross-functional partners (Marketing Strategy, Product Management, Analytics, IT, etc.) to ensure seamless deployment of paid search campaigns and effectively report results to all stakeholders
Day-to-day management of paid search campaigns, ensuring execution matches strategic vision
Stay close to programmatic and paid search innovation and updates, working with the Sr. Manager and agency partners on evaluating and identifying new partners and technology to test and trial
Collaborate with internal team members and agency partners to drive paid search creative excellence and creative process enhancements
Partner with Integrated Media Strategy team to identify opportunities for channel execution and key learnings for campaign read outs
Stewardship of key external agencies and vendors
Manage and track paid search budget, payment and invoices monthly
Review and analyze reports, and manage optimization efforts to meet campaign objectives and performance goals
Optimize budgets and ensure investment strategy with paid search mirrors strategic guidelines

Sem Manager Resume Examples & Samples

Manage search (paid/organic) campaigns on a daily basis
Perform keyword research and competitive bench marking
Work closely with internal marketing teams to develop and execute programs that meet campaign objectives and revenue goals
Minimum 3 years of direct experience managing search engine marketing programs with a proven track record of driving revenue
Has tactically managed paid search programs on a daily basis, working within AdWords and other paid search online tracking tools, managing bids, etc, with high six figure budgets
Experience in SEM campaign setup, monitoring, reporting, analysis, optimization, budget pacing and forecasting
Managed online demand generation programs such as display ads, retargeting, network buys and content syndication
Strong command managing bid optimization, acquisition volume goals and strategies to drive efficiency
Has utilized Eloqua or similar, and understands the technical integration points to improve the results of programs
Ability to analyze and interpret data to make recommendations based on analysis and expertise
Expert user in Salesforce.com
Successful history of producing meaningful results
Strong project management skills, accustomed to working to a budget and within strict timelines
Demonstrated capability to work in fast-paced, ever-changing marketing environment
Ability to collaborate with peers, vendors, and external agencies
Data and results-driven
A hands-on problem solver who takes initiative and gets it done
Extremely well organized with a high attention to detail and ability to think strategically
Minimal travel required

SEM Campaign Manager Resume Examples & Samples

Lead ongoing account optimization to include structure improvements, targeting improvements (geo, demographic, day-parting, keyword and URL), frequency caps, search query mining, keyword expansion, advanced use of negative keywords, and improvement in bid management processes and algorithms
Share keyword insights with the SEO team and work collaboratively to identify synergies
Why Dominion Enterprises?Enjoy a career, not just a job. At DE, we value your work/life balance, your on the job success, and your professional growth. Our teams are diverse and inclusive and we have fun collaborating in our fast paced and people focused culture
Three to five years success creating and optimizing large paid search (SEM) campaigns across Google, Yahoo and Bing
Two plus years heavy SEM account management, ideally managing $75K+ monthly budgets
Expertise with bid management tools and third-party web analytics software, such as Omniture, WebTrends, or Google Analytics, all highly desirable
Success with LARGE keyword sets, complex targeting, and bidding strategies; success managing localized keyword sets is a plus
Solid understanding of performance marketing, conversion, and online customer acquisition
Able to leverage analytics and work with complex data sets to understand performance, optimize campaigns, drive decisions, and measure outcome — great at distilling complex data into actionable insights
Adword and Bing certifications are preferred but not required
Strengths and business competencies include communication (written and verbal), attention to detail, multi-tasking, work independently, collaborate, drive for results, time management, project management, quantitative and analytical, decision quality, customer focus, technical acumen, problem solving, integrity and trust
Microsoft Office skills, especially with Excel in manipulating/analyzing large amounts of data
Bachelor's degree in Marketing, Business, or related field preferred

Sem Manager Resume Examples & Samples

College degree in marketing or related field
Ideal candidate possesses 5 years of total marketing experience, including 3+ years in digital marketing required
Experience within a retail environment, including retail performance metrics
Overall understanding of digital marketing concepts and analytics
Strong knowledge of paid search (SEM), data tracking, measurement and integration
Effective project management and organizational skills
Backbone of steel, along with the strength to own their mistakes

Sem Manager Resume Examples & Samples

4 plus years of Search marketing experience
Proficiency in strategic campaign development and management, content management, Search Marketing planning and execution
The ability to perform with a high degree of autonomy, demonstrate creativity and problem-solving skills and communicate complex messages to diverse audiences
An inquisitive nature and an interested to check the data on all accounts and curious to find out the causes and effects of tests/changes/etc. The ability to find the story within the data. Not just the “what,” but the “why”
Solid MS Office skills (Word, Outlook, Excel, PowerPoint); Knowledge of Omniture/google analytics an advantage
The ability to engage, inspire and influence stakeholders at all levels
Demonstrated knowledge of new technological trends, and the value of emerging channels, platforms, and/or technology
Provider of strategic review and direction
Experience in interfacing with both technical and business teams
Excellent attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere

SEM Paid Search Manager Resume Examples & Samples

Responsible for managing a multi-million dollar budget and identifying areas of opportunity with the core publisher partners to grow and evolve our program including billing management
BA/BS in marketing, business, and/or e-commerce, or related field
5+ years’ experience with Adwords Editor and Bing Ads Editor
5+ years’ experience working with Google Analytics, Google AdWords, Google Shopping
5+ years’ experience working with a Bid Management Platform such as Kenshoo
Must have managed an annual paid search budget in excess of $2 million dollars
Experience using the Keyword Planner Tool, or other keyword research tools
A high proficiency in Microsoft Excel
Excellent analytical skills, including proficiency in using web analytic tools and data analysis

Sem Manager Resume Examples & Samples

Act as a strong business manager of the search engine marketing channel. Manage effectiveness of the channel by tracking, reporting, and analyzing all PPC initiatives and campaigns; responsible for forecasting and budgeting of channel to align against traffic and lead generation goals
Manage the day-to-day search marketing activities across multiple search engines including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns
Responsibilities include keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of website performance metrics, and optimization of campaigns
Grow and optimize the keywords portfolio through testing with ad copy, landing pages, bidding strategies, day-parting, etc
Develop near and long-term PPC account strategies/roadmaps and execute day-to-day tactics that increase site traffic, leads and exposure
Identify and report on key performance indicators, and opportunities for improvement on a regular basis
Drive continued innovation and best practice implementation, regularly sharing knowledge with the marketing team, SEO team, the product development team and top executives
Stay current with new advances in search engine marketing/optimization and the competitive landscape
Bachelor's Degree required; Marketing Degree preferred
5-7 years of relevant experience managing paid search programs for well-established online websites
Experience in driving leads/sales for websites with large inventory/listings
SEO, display advertising, social/native PPC management, email marketing experience a plus
Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
Exceptional copy writing and editorial skills
Strong analytical skills with ability to drive meaningful actions from large data sets
Proficiency in MS Office - especially Excel and PowerPoint
Fundamental knowledge and experience with web analytical tools and interfaces ( i.e. Adobe Analytics and Google Analytics) is required
Experience in writing simple scripts and work with database queries a plus
Ability to multi-task and prioritize in a fast-paced and dynamic work environment
An organized individual with great attention to detail and focus on quality of results
A self-motivated individual; a good team player

Senior SEM Specialist / Manager Resume Examples & Samples

Develop strong internal and external relationships
Manage Search Engine relationships – work with Google, Bing, Yahoo and Apple to ensure appropriate monthly budget target objectives and stay informed of new opportunities with each partner
Act as a strong business partner and voice of the search engine marketing channel by driving continued innovation, new developments and industry best practices by regularly sharing knowledge with extended teams
Test and research on evolving SEM tools, trends, tactics, and strategies, and educate broader organization & key stakeholders on new opportunities
Be prepared to enter an environment full of change, testing and agility and have the ability to adapt to product and initiative changes
Skilled in Google Analytics, Google AdWords, Bing Ads and preferred working knowledge of Kenshoo or similar bid management platform
Excellent verbal and written communication skills to work with cross functional teams to ensure implementation of interactive marketing projects
Strong project management and time management skills with attention to detail and focus on quality of results