Segment Marketing Manager Resume Samples

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R Nader

Rene

Nader

53418 Dietrich Roads

San Francisco

+1 (555) 568 0257

53418 Dietrich Roads

San Francisco

Phone

p +1 (555) 568 0257

Experience Experience

Chicago, IL

Segment Marketing Manager

Chicago, IL

Toy-Zulauf

Chicago, IL

Segment Marketing Manager

Marketing communications development including copy writing & key messaging across various communication channels (Email, Digital, Print, Direct Mail, etc.)
Representing the voice of the customer internally to platform architect and product development teams
Outstanding presentation and stakeholder management expertise at all levels of business
Ongoing analytics, reporting & optimisation on program performance
Responding to customer/client requests, assisting in end customer RFI/RFQ’s or opportunities as they occur
Developing and presenting training material at various field training events
Delivering specific market and competitor analysis with supporting commentary

Houston, TX

Product & Segment Marketing Manager

Houston, TX

McLaughlin, Ullrich and Jast

Houston, TX

Product & Segment Marketing Manager

Develop insights from marketing research, client data analytics and marketing ROI analytics and incorporate into marketing strategy and tactics. 10%
Developvelop insights from marketing research, client data analytics and marketing ROI analytics and incorporate into marketing strategy and tactics. 10%
Develop strategic plans, market positioning, and value propositions
Strong knowledge of event/trade show/thought leadership channels, including conferences, digital webinars, trade shows, and community events
Drive messaging and content strategies that appeal to potential and existing customers
Lead go-to-market efforts for new initiatives through coordination across the marketing organization
Engage with assigned business segment(s), by 1) developing and maintaining close working relationships with business segment partners, including executive management, 2) participating as an extended member of the business segment leadership and working teams, and 3) developing deep business segment knowledge. 15%

present

New York, NY

Senior Segment Marketing Manager

New York, NY

Watsica, Hilpert and Kunze

present

New York, NY

Senior Segment Marketing Manager

present

Takes business insights and knowledge to test offer concepts as well as create messaging hierarchy that drives the creation of our campaigns across multiple @Work channels
Partners with the media & creative teams on prioritization, creative strategy and media placement as well as budget trade-offs
Partners w/social team to ensure our campaigns reflect the Uncarrier for business spirit and helps support our campaign objectives
Ensures @Work is always planned for, accounted for and in scope in all Creative Alignment Meetings and Go To Market
Will report to Senior Manager of Marketing for @Work
At least 18 years of age
Create and execute a short and long term postpaid acquisition plan for T-Mobile.com and T-Mobile telesales

Education Education

Bachelor’s Degree in Marketing

Emory University

Bachelor’s Degree in Marketing

Skills Skills

Excellent interpersonal skills; ability to build, manage and influence direct reports and virtual teams
Ability to build strong working relationships across all levels of the organization, including remote areas
Strong business acumen with highly developed financial, analytical and reporting skills
Highly developed knowledge of ICT solutions and who the major players are in the Australian market
Excellent analytical ability
Strong budget management skills; able to manage large, complex budgets
Strong project management skills; able to manage multiple high-visibility priorities in fast-paced environment.
Supports the preparation of the annual business plan that ensures that profitable growth expectations are met, including return on investment, customer acquisition cost, annual revenue and contribution margin
Partners with Pricing, Analytics, Sales, Legal, Finance, IT and Go-to-Market teams to ensure we build the right product design and consumer facing messaging to profitably achieve sales targets for the segment
Strong ability to drive cross-functional teams

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Gcg-senior Segment Marketing Manager Resume Examples & Samples

Ability to engage creative and media agencies, product head independently
Ability to work with global and regional stakeholders
Knowledge of credit cards & financial industry business within the Singapore market or equivalent developed market context preferred

West Market Segment Marketing Manager Resume Examples & Samples

Work in conjunction with the Brand, Marketing and Communications (BMC) and market segment leaders to create marketing initiatives that align with market priorities to achieve business results
Serve as a strategic marketing advisor to the market segment leaders by identifying opportunities to strengthen brand awareness and highlight thought leadership through speaking opportunities, sponsorships, firm-hosted events, networks and community/civic relationships
Develop, identify and leverage relevant marketing materials
Collaborate with the network of marketing and communications people at the Regional and Global levels; provide guidance, information and support to enable successful deployment of relevant programs
Manage year-round Entrepreneur Of The Year (EOY) Awards program and other annual programs crucial to the EY brand and relationship strategy
Own external relationships key to the coordination of EOY program. Responsible for all communications, meetings and events for both EOY and Strategic Growth Forum
Experience with both sponsor retention and new sponsor pipe line, including identifying new sponsor prospects, maintaining contact with existing sponsors, creating EY and sponsor target lists, and sponsor benefit offerings. Takes the lead in closing new sponsorship opportunities
Manage, track and monitor both general marketing and specific EOY expenditures to operate within budget and monitor return on investment
Facilitate the identification of all prospective nominees for each EOY program and guides targeting activities to ensure timely submission of applications
Facilitate training sessions and program communication throughout program life cycle with internal teams, judges and sponsors
Develop the marketing plan to execute appropriate follow-up process with key targets post-event program
Demonstrate a deep understanding of the market segment; create, launch and manage marketing programs that help us achieve our objectives
Demonstrate the ability to work under pressure and tight deadlines, including the ability to manage several projects concurrently; demonstrate excellent time management and organizational skills
Present as an executive team player and lateral thinker, comfortable working collaboratively, virtually and independently
Considerable experience in B2B marketing and/or professional services
Large scale event strategy and planning experience
Solid understanding of the business, market trends and issues
Proven ability to manage complex processes and/or projects
Approximately 6-8yrs marketing and program management (or equivalent) experience

Gcg-segment Marketing Manager Resume Examples & Samples

Work with segment head on creating a calendar of marketing activities for the emerging affluent segment and create robust tracking of the same
Drive marketing campaigns for select portfolios on the emerging affluent and mass segments, to develop consistent marketing messages across all touch points, to help synergize overall marketing communications and customer experience, ensure that customer will receive relevant information from the bank in coordinated manner with appropriate frequency
Develop marketing collaterals for ongoing engagement, which are relevant at different stages of cm relationship with the bank. Keeping the customer level communication as the strategic over lay
Drive agency interaction on all campaigns for the segment, commencing from briefing all the way through to production and execution
Work closely with product managers to
Track performance of all marketing campaigns to ensure results are on track , to identify the problems/issues and recommend solutions to rectify them
Work with stakeholders to ensure quality output with effective execution of the respective products under the segment
Experience working in the marketing industry for at least 5-8 years,
Financial services experience preferred
University undergraduate degree or MBA preferred
Brand management and - marketing experience

Gcg-senior Segment Marketing Manager Resume Examples & Samples

Drive marketing campaigns for select portfolios on the affluent and super segments, to develop consistent marketing messages across all touch points, to help synergize overall marketing communications and customer experience, ensure that customer will receive relevant information from the bank in coordinated manner with appropriate frequency
Be the leader in strategic management level discussions and provide creative leadership to the marketing team and stakeholders
Drive execution of strategic bank-wide/festive campaigns that cut across businesses and across channels; manage customer events for the relevant segments
Work closely with product segment heads to ensure quality output with effective execution of the respective products under the segments
Support development of succinct communication, drawing from insights and other proactive means of collecting meaningful inputs
Lead team of marketing managers with portfolios across retail banking and cards
At least 12-14 years of experience in strategic marketing communications
At least 4-5 years experience in product management and P&L management preferred

Segment Marketing Manager Resume Examples & Samples

Create and implement annual segment marketing plans across all product lines such as research solutions, print products, practical guidance, and practice management & litigation solutions
Develop segment specific value propositions based on buyer group customer personas
Create and execute new acquisition lead generation programs to achieve new sales objectives
Marketing communications development including copy writing & key messaging across various communication channels (Email, Digital, Print, Direct Mail, etc.)
Provide support for all new product launches and Go-to-Market activities
Create sales collateral (ie: product sheets, scripts, objection handling, customer presentations, competitive assessments and training materials)
Implement and analyze marketing programs including customer response rates, channel effectiveness, sales qualified lead generation, and overall marketing program ROI
Engage with customer discovery and innovation (CDI) team on segment customer research projects (ie: customer interviews/advisory boards) to assess detailed customer “pain points”, buying decisions and key messaging to be leveraged in marketing campaigns
Achieve business objectives by collaborating with key internal stakeholder departments such as Sales, Product Management, Marketing, Strategy, IT, Fulfillment, Internal Communications and Customer Support
Work with the sales team on initiatives to increase customer retention
Clear communication of segment marketing plans by gaining alignment with internal and external stakeholders and build consensus
Continuously improve marketing practices and processes by benchmarking within and across industries
Requires undergraduate business/commerce degree or equivalent educational achievement
Requires a minimum of 5 or more years of related B2B/B2C marketing professional experience
Professional work experience within the software, information technology or professional services sector is preferred
Strong business acumen, negotiation skills, people management skills, presentation/speaking skills and strategic thinking
Proven leadership experience with ability to motivate others within a matrix team structure
Ability to develop strong & impactful marketing communications/materials, customer messaging and copy writing
Track record of embedding change into a culture, driving business results with a keen focus on delivering on customer needs
Reporting and analytical skills
Passionate about improving the customer experience
Ability to take initiative and take intelligent business risks
Ability to effectively solve problems; and think both creatively and analytically

Customer Segment Marketing Manager Resume Examples & Samples

Understand overall product strategy and business goals
Define Marketing strategy working closer with his/her team and respective stakeholders and be flexible enough to adjust plans to new objectives or new market situation, as needed
Significant impact on short- and long-term revenue/share and customer relationships/loyalty
Develop and implement innovative and efficient 360 campaigns to drive awareness, consideration and purchase intent for HP
Document and present marketing plans to align and gain approval from main stakeholders: US category, sales and AMS marketing
Deeply understand metrics and develop plans based on its expected results, learning from previous campaigns
Deep knowledge on close loop process to guarantee E2E execution implementation up to sales
Work closer with alliances partners, adding value and funds to our campaigns , while aligning with the overall strategy
Tight marketing budget control on Opex and partners budget, with detailed control
Business Analyst (BA) or Bachelor of Science (BS) in Marketing or related field
Industry, sales, channel and/or program management experience
Mastery knowledge of marketing principles, practices, tactics and tools
In-depth knowledge industry, segment, commercial, SMB and large accounts

Segment Marketing Manager Resume Examples & Samples

Strong understanding of B2B marketing activities with the graphic arts industry
Strong understanding of online marketing, Social media
Strong background with sales process management, specifically with Salesforce and Aprimo
In-depth understanding of cross-geographic competitive environment
In-depth knowledge industry, segment, commercial and consumer large accounts
Ability to interface effectively with executive management and functional disciplines
Excellent influencing, consensus-building and conflict resolution skills

Segment Marketing Manager Resume Examples & Samples

Strong strategic marketing capability
Excellent stakeholder management and influencing skills
P&L management, and strong business acumen to drive delivery and accountability to segment and financial targets
Ability to analyse marketing data
Superannuation experience would be highly advantageous

Segment Marketing Manager Resume Examples & Samples

3-4 years of experience working in the marketing industry
Strategic thinking and analytical skills
Good communication and presentation skills

Northeast Market Segment Marketing Manager Resume Examples & Samples

Develop a strategic and tactical marketing plan that defines programs and initiatives to be executed and measured in the segment
Maintain up-to-date knowledge on BMC issues, trends and long-term implications for EY’s brand strategy generally and its go-to-market approach in particular
Understand and effectively use EY technology to support marketing programs, track involvement and communicate consistently with both internal and external audiences
In addition to comprehensively managing the market segment activities, there will be times where marketing managers will be asked to assist with other marketing programs and initiatives that reside outside the segment but are critical to supporting GTM efforts across service lines and buyer programs

AVP, Senior Segment Marketing Manager Resume Examples & Samples

Work with segment head on creating marketing strategies for the Emerging Affluent segment and Mass segments. Additionally, create robust tracking of all campaigns
Lead and drive marketing strategy and campaigns for selected portfolios on the emerging affluent and mass segments, to develop consistent marketing messages across all touch points, to help synergize overall marketing communications and customer experience, ensure that customer will receive relevant information from the bank in coordinated manner with appropriate frequency
Independently engage and work with Product Team to create BAU, tactical and product refresh marketing campaign
Drive execution of strategic bank-wide/festive campaigns that cut across LOBs and across channels; manage customer events for the relevant segments
Manage the overall marketing outputs across all marketing channels, for relevant portfolios, along with product management teams, test and learn on marketing offers and communication, track and review business result to identify winning formula
Support development of SUC communication, drawing from insights and other proactive means of collecting meaningful inputs
Proactive management of agency relationship with regards to campaigns, to optimize creative and media output
Lead team of 2 marketing managers with portfolios across retail banking and cards
At least 10 years of experience in financial services sector
At least 4-5 years of experience in product management and P&L management
Digital marketing experience is a plus
Knowledge of credit cards & financial industry business within the Singapore market or equival

TTS FI Segment Marketing Manager Resume Examples & Samples

Embed up-to-date TTS FI Segment credentials for the core strategy statements and span of participation proof-points in alignment with Citi's strategy and talking points for all communications with clients, responses to RFPs, etc
Help prepare Segment specific pitches for industry awards and polls that illustrate industry leadership and commitment; contribute to global pitches for overall industry recognition
Participate in the development of regional client segment marketing strategies in partnership with the Regional marketers and the regional Client Sales teams to enable sales origination, fuel relationship up-tiering, support deal solutioning, and win industry recognition for the various business lines of the TTS FI Segment
Partner with the business to craft communication and execute coordinated tactical campaigns to respond to business priorities
3-5 years of prior marketing experience in transaction services or a related field
A BS/BA in Marketing, Communications or relevant marketing experience
Able to manage executional details, intricate budgets and cross-functional teams
Possess a proactive and positive attitude
Must have strong communication skills to provide clear, detailed creative direction
Desire to continually challenge oneself and drive marketing programs to the next level
Excellent written, verbal communication and presentation skills
Adept at handling projects – dive into it, drive forward, and see it through to completion

TTS Corporates Segment Marketing Manager Resume Examples & Samples

Embed up-to-date TTS Corporates Segment credentials for the core strategy statements and span of participation proof-points in alignment with Citi's strategy and talking points for all communications with clients, responses to RFPs, etc
Support global PR strategy with strategic messaging points on the business, capabilities and solutions, relevant industry and societal issues that impact the business, and engagement with the respective client segments
Contribute to brand messaging and execution at a global/regional/country level, representing TTS' stakeholder and client perspectives
Participate in the development of regional client segment marketing strategies in partnership with the Regional marketers and the regional Client Sales teams to enable sales origination, fuel relationship up-tiering, support deal solutioning, and win industry recognition for the various business lines of the TTS Corporates Segment
6-8 years of prior marketing experience in transaction services or a related business line in financial services
Demonstrated success in launching successful communication and marketing campaigns/strategic programs
Prior B2B Marketing experience, with a focus on multi-national Corporate Clients
Experience working at senior levels in an organization, managing globally via direct and matrix reporting relationships
Must have strong communication skills to provide clear, detailed, and creative direction
Detail oriented, deadline drive and able to meet multiple deadlines while staying highly organized. Adept at handling projects – dive into it, drive forward, and see it through to completion

TTS Corporates Segment Marketing Manager, VP Resume Examples & Samples

2 – 5 years Financial Services and/or technology marketing experience required
Knowledge of cash management and trade finance preferred
Bachelors degree required, desirable in marketing or communications
Experience with developing marketing programs based upon industry and proprietary customer research findings
Excellent written and oral communications skills, including some copywriting experience on basic marketing communications
Solid experience managing creative resources , both internal and external
Strong ability to work independently and manage numerous project deadlines simultaneously

Gcg-segment Marketing Manager Resume Examples & Samples

4-5 years of experience working in the Marketing industry
Financial services experience is preferred
Through-the-line marketing experience crucial
Digital and social marketing experience is required
Digital and social management experience is beneficial

Segment Marketing Manager Resume Examples & Samples

Experience in clinical marketing, preferably in online medical information or related health sciences companies
Understanding of institutional purchasing models and experience supporting sales teams
A Master degree in relevant field

Segment Marketing Manager Power Generation h Resume Examples & Samples

Minimum of 8 years of strategic marketing experience in a professional services, consulting, or B2B marketing / commercial environment
Advanced degree in Engineering/marketing from an accredited university or college
Previous experience in marketing to the Power generation segments strongly preferred
Demonstrated ability to work with diverse group of people in a matrix environment
Be able to formulate business strategies with senior management and demonstrate experience in implementing these strategies
Demonstrated outstanding communication, presentation, facilitating, coaching and training skills
Demonstrated ability to analyze and resolve problems
Ability to document, plan, market, and execute programs
Established project management skills

Segment Marketing Manager Resume Examples & Samples

Generation of Marketing Requirement Documents for new Products or Services
Roadmap discussions with key operators and OEMs
Preparation and validation of business cases and scenarios
Co-ordination and participation in answering customer RFIs/RFQs
Align feature requirements with architecture and engineering teams
Generate market introduction plans
3+ years of experience in the area of telecommunications and/or semiconductor
3+ years in the area of marketing, product management or system architecture
University Degree in Engineering or equivalent
Familiar with market trend analysis
Wide area of knowledge on various technologies
Likes to drive innovation
High level of collaboration and communication
Fluent in both written and spoken English

Segment Marketing Manager Resume Examples & Samples

Creating market requirements, design in support, ecosystem enablement including OEM (signage and edge devices), Systems Integrators (implementation), Cloud Providers (connection) and ISV (content)
Representing the voice of the customer internally to platform architect and product development teams
Discovery and evangelization, including initial discovery through business model, go-to-market and ultimately delivery of the solution
Representing the solution to customers and sales force, representing market's needs to engineering
Developing and presenting training material at various field training events
Responding to customer/client requests, assisting in end customer RFI/RFQ’s or opportunities as they occur
You will work with Intel Education vertical teams to jointly drive the closure of tenders from Ministry of Education of countries in your region
Experience of working in a startup / creative environment with cloud computing architectures is a plus
Strong knowledge of Digital Signage Industry and business models
Strong Customer Facing experience
Demonstrated ability to communicate across and upward effectively
Ability to influence tenders with Intel technology inclusion
Education industry background is a huge plus

Customer Segment Marketing Manager Resume Examples & Samples

Industry, sales and/or channels experience
Mastery knowledge across marketing mix and vehicles
Recognized subject matter expert and thought leader in industry/segments and company offerings/strategies

Senior Segment Marketing Manager Resume Examples & Samples

Takes business insights and knowledge to test offer concepts as well as create messaging hierarchy that drives the creation of our campaigns across multiple @Work channels
Partners with the media & creative teams on prioritization, creative strategy and media placement as well as budget trade-offs
Partners w/web team to ensure our content and experience is Uncarrier for business and supports prospects and customers utilizing our web for information
Partners w/social team to ensure our campaigns reflect the Uncarrier for business spirit and helps support our campaign objectives
Ensures @Work is always planned for, accounted for and in scope in all Creative Alignment Meetings and Go To Market
Enforces the need to have weekly, monthly, quarterly analytics for all of our media properties, web and social and provide those for our weekly book
Utilizes strong understanding of B2B Marketing (Business to Business) in all business decisions
6-8+ year’s experience in the above categories and proven track record in previous roles
2+ years of proven experience as a B2B marketer who can wear many hats to support a small, fast moving team
Must have strong writing capabilities to bring our hierarchy to life for the right campaigns
Must have strong collaborative personality and builds relationships easily
Must understand business customer pain points and be able to articulate those into actionable campaigns
Must always be an @Work champion!
Needs solid foundation in media strategy and creative development process
Must understand all of our social channels enough to know what campaigns are appropriate for social
Will report to Senior Manager of Marketing for @Work
Legally authorized to work in the United States. High School Diploma or GED. Pre-employment background screen

Senior Segment Marketing Manager Resume Examples & Samples

Create and execute a short and long term postpaid acquisition plan for T-Mobile.com and T-Mobile telesales
Develop a future state roadmap and builds solid business cases (rationale, costs, benefits, risks) needed to secure investment for new campaigns and customer experiences, and communicate them successfully to colleagues and senior leadership
Develop messaging hierarchy and partner with creative stakeholders to drive impactful creative
Steward a portfolio of active projects, in various stages of development, securing resources, managing cross-functional teams, and keeping initiatives on time and on budget
Cultivate opportunities for digital lead management by staying current on the technology and trends shaping the future of Web Marketing and incorporating them into planning and execution as appropriate
7 years of digital and/or telesales marketing experience, ideally acquisition- related, and a proven track-record of performance across a variety of traditional and emerging marketing channels with experience in driving financial results
Deep experience with the full digital marketing cycle, from strategy, budgeting and planning, to user experience and campaign development (including targeting, offer design and messaging), through to delivery, post-campaign analysis, ROI calculation and implications for program evolution
Business case development experience, including costing and quantitative financial analysis
Agency and supplier management experience including creative strategy development, and ideally including some experience with the selection and management of new partner relationships

Assoc Segment Marketing Manager Resume Examples & Samples

Assists with the development of marketing plans and business cases. Implements the communication and distribution of the value propositions
Tracks and reports results to ensure forecast to actual goals are realized
Ensures maximum market potential through in-depth understanding of customer needs, industry trends, and market requirements for current, new and future markets. Executes the marketing strategies that will win in the marketplace through alignment with customer needs
Creates dashboards for senior management with relevant customer and business metrics to track outcomes
Partners with creative merchandising and advertising on creation of world-class advertising and collateral. The role requires strong cross functional partnership across the enterprise; specifically with sales, product management, finance, and operations leadership to ensure flawless execution and to create one look and feel for T-Mobile
2+ years marketing experience with a minimum of 1 year consumer focused marketing
2+ years in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods, with a focus on Marketing, Product Management or Sales. Strong understanding of voice and data services and Marketing
3+ years in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods, with a focus on Marketing, Product Management or Sales. Strong understanding of voice and data services and products
Basic knowledge of new Marketing development processes, developing value propositions, business cases, go to market strategies, and Marketing life cycle management
Experience in writing customer and business requirements that clearly articulate the Marketing or business need. Experience in producing reports and presentations, including for senior level audiences, which clearly articulate issues and guide the decision making process
Excellent verbal and written communications skills, with the ability to convey business and technical concepts to subject matter experts and non-technical professionals. Ability to present compelling business cases to leadership and key stakeholders
Experience managing large projects with an end to end view which can be used in the decision making process. Ability to manage multiple projects, often with conflicting needs
Experience with consumer/market research and turning analysis and insights into a business strategy. Experience in defining and executing go-to-market strategies
Experience managing critical, urgent issues and delivering solutions to address them
Ability to work effectively with cross-functional teams and build relationships
Some management experience preferred but not required

Senior Segment Marketing Manager Resume Examples & Samples

Has a deep understanding of consumer segment, needs and develops product recommendation that solve a need for this segment
Manages the portfolio of programs and initiatives to ensure a complete and robust implementation of key marketing strategies. Ensures targeted delivery of results
Leads cross functional teams to deliver products that meet strategic intent and vision of Senior marketing leadership
Is a steward for the marketing vision throughout the organization
Leads and owns all execution trade off decisions. Ensures that issues have been identified and evaluated and solutions are properly selected
Ensures seamless implementation of new products & services
Supports group level marketing plan development and execution efforts
Presents executive summaries to Senior level leaders and summarizes and presents detailed reports to cross functional and marketing leaders
Provides coaching, feedback, project guidance to team members
Responsible for identifying market size, working with analytical team in preparation of business cases for recommended product launch
Develops overall launch plan and distribution plans to include tracking of results. Prepares presentations for various audiences ranging from peers to executive level
7+ years marketing experience
Experience in defining and executing go-to-market strategies

Segment Marketing Manager Resume Examples & Samples

Demonstrate ability to document, evaluate and improve design of reports and processes to ensure that analytical tools evolve as the business changes
Demonstrate ability to develop trend analyses and other quantitative reports to determine business trends
Proficient in marketing and strategic frameworks (4P's, 3 C's, etc). Ability to develop business strategies and apply given strategy and/or common business knowledge to recommendations and rationale and deliver strong results (revenue, activations, customer retention)
Marketing strategy and program management / implementation. Understanding of Marketing objectives and needs, and demonstrated success with executing campaigns using customer segmentation
Advanced problem solving and analytical skills; comfortable understanding how to assess financial and operational metrics to drive insight and business decisions. Ability to create forecasts, financial models and budgets

Segment Marketing Manager Product Experience Resume Examples & Samples

Manages the portfolio of programs and initiatives to ensure a complete and robust implementation of key marketing strategies. Ensures targeted delivery of results. Partners with key stakeholder groups
Defines and designs customer/rep experience– from how a customer buys the new product to how they interact w/it. Often making trade off decisions around financial impact, customer experience and time to market. Develop & deliver effective presentation to executive leadership on product innovation concepts, optimization recommendations and customer experience
Leads large cross functional teams: to deliver high-quality products to our customers and reps – including requirements development, solution development, implementation, testing and operations across all dimensions of consumer experience, frontline sales process, technical solutions, and business measurement and performance
Negotiates with cross functional groups to ensure the end product balances needs of the business, frontline employees (care and sales) and the customer
Provides coaching, feedback, project guidance to team and cross functional team members
3-5 years consumer focused marketing program/product management or product development
Minimum 1-3 years of leadership experience or similar cross-functional program leadership role
Must be proficient and have experience using MS Office (Excel, Word, PowerPoint)
Advanced problem solving and analytical skills
3-5 years of wireless experience desired
Strong customer focus
3 + years implementation experience including partnering with sales, finance, technology and operations leadership
Bachelor's degree required; MBA preferred

Rt-segment Marketing Manager Light Olefins Resume Examples & Samples

Accountable for delivering the AOP sales and margin targets for the Light Olefins catalysts and additives segment
Develop and implement product and service strategies that further the overall FCC business strategy and drive sales, maximizing market opportunities, revenue and profitability for the segment
Devise pricing and margin guidelines for the segment for use by the regions consistent with the strategy and value proposition, and geared to drive growth and profitability. Review and approve exceptions proposed by the regions
Collect and analyze market information to understand the market size, environment, needs, trends, and opportunities for products within the segment, working with sales to collect direct customer feedback. Prioritize needs and opportunities
Monitor competitive behavior and product performance. Devise strategies to differentiate our products and services
Segment the market and develop customer value propositions aligned with the strategy for target segments and accounts. Drive implementation through the regions
Working closely with R&D and the Global Customer Technology organization, lead new product development programs for the segment through the PrISM stage-gate process using business strategy and growth potential to guide selection and prioritization. Develop commercialization and launch plans for new products while actively managing the size of the portfolio including rationalization of older products
Develop and implement intellectual property strategy for the segment in conjunction with legal and R&D
Work with supply chain to devise a raw material strategy for the segment leading to enhanced performance and/or increased flexibility and profitability
Provide product management to the global product portfolio for the segment, including handling the material-related MOC process and ensuring EHS and product stewardship standards are met including packaging and labeling
Work with operations, supply chain, and R&D to estimate product DMC’s for the segment in order to develop regional pricing guidelines for new products
Sponsor, champion and manage cost reduction programs to optimize material profitability, working closely with operations, R&D, supply chain and S&OP
Closely cooperate with regional marketing and sales to ensure optimal product selection and most advantageous customer value proposition and positioning for the ITB process
Develop and establish marketing collateral and branding for the segment. Coordinate with corporate communications to ensure consistency and alignment with Grace branding and strategy
Interface with Quality to ensure customer expectations are routinely met and provide leadership for troubleshooting efforts related to product quality for the segment
5+ years supporting refinery industry
3+ years of experience in Marketing/Product Management strongly preferred
2-3 years of experience in the chemical manufacturing industry

Segment Marketing Manager Resume Examples & Samples

Develop and execute integrated marketing programs – internally and externally – to meet new customer acquisition, cross-sales and revenue objectives for multiple products
Work with product teams to create offers to drive demand and growth share of wallet within the mid-market base
Deliver high value customer and lifecycle relationship strategies and monitor and report on customer engagement metrics
Manage and own campaign pipeline for Mid Market segments to ensure effectiveness and results and handover between Marketing MQL and sales accepted lead
Database marketing and management to maintain the integrity and effectiveness of the data
Digital Marketing SEO & SEM & Content Marketing Strategies for the segment including, Execution & Optimisation
Ongoing analytics, reporting & optimisation on program performance
Manage and execute demand generation events
Sales enablement, aligned to programs

Segment Marketing Manager Resume Examples & Samples

Strategy: contribute to strategy, identify markets trends, industries, understand market trends, key industries, persona’s, and geographies to focus on and use that information to develop global marketing plans and monitor competition
Competitive Intelligence: Responsible for competitive intelligence gathering and translating that information into useful materials for Sales
Value propositions, persona development and messaging: lead development of the segments’ value propositions, persona’s and their workflows and draft messaging
Product Launches and Product Releases: planning and communications for product releases and product launches, working closely with the local marketing teams globally
Content marketing: planning and creation of thought-leadership content (white papers, surveys, blog input, topics for webinars, speaking slots)
Campaigns: responsible relations and memberships with associations, ownership of global marketing calendar, providing input/ideas for campaigns (local execution mostly), and product award submission
Tactical Execution: Create standard collateral, presentations and other materials that can be localized/translated and used in local markets as needed
Minimum Bachelor degree level (in Marketing or related field of study)
Minimum of 8 years of marketing experience in a product or solution-based segment marketing role in a B-to-B environment (Senior role)
Experience with developing and defining marketing strategy for best in class products and solutions
Demonstrated ability to seek a deep understanding of the business, markets and products as well as develop strong plans that support the overall business strategy and result in business impact
Experience with planning and executing through the product lifecycle, including gathering and prioritizing product and customer requirements, defining the product vision and working closely with marketing, product development, sales and support to ensure revenue and customer satisfaction
Demonstrated leadership skills with the ability to bring people together and work successfully towards a common goal as well as sell ideas to senior leadership team
Strong project management skills, ability to lead and manage complex projects across geographies
Experience with writing value propositions and messaging, specifically the ability to turn complex product messaging into impactful customer-facing messages
Experience with doing business in various cultures, languages and geographies
Experience and knowledge in Research solutions is preferred
Willingness to travel and/or be located in other locations for periods of time
Preferably located in an office with a LexisNexis Business Insight team (Dayton, Raleigh, London, Amsterdam, Paris, Dusseldorf)
High level of initiative and self-motivation, with experience successfully working on a (virtual) team environment
Strong communicator, excellent networking, presentation and communication skills
Fluent in the English language, verbal and writing. Excellent knowledge of another language highly desirable
Flexible and agile personality and style

Assoc Segment Marketing Manager Resume Examples & Samples

Key contributor of the future Marketing channel performance strategy
Assist team to develop business initiatives that deliver on that strategy
Ensures maximum market potential through in-depth understanding of customer needs, industry trends, and market requirements for current, new and future markets
Specific analyses include promotional cannibalization, localized predictive models of channel performance and ability to work with cross-functional groups to deliver keen insights on complex business issues
3+ years in business, marketing or financial analysis experience
3+ years in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods, with a focus on Marketing, Product Management, Finance or Sales
Excellent verbal and written communications skills, with the ability to convey business and technical concepts to subject matter experts and non-technical professionals
Experience with statistical packages, EDW or modeling toolsets (SAS, SQL, Python, Teradata, Tableau, etc.)
Experience with consumer/market research and turning analysis and insights into a business strategy
Strong understanding of voice and data services
Quantitative concentration (finance, engineering, economics, statistics)

Segment Marketing Manager Resume Examples & Samples

Execute quarterly offers partnering with operations, supply chain, finance, messaging, product management, analytics, consumer insights, pricing and more. The role requires strong cross functional partnership across the enterprise to ensure flawless execution of offers in market and performance management
Assist with the development and implementation of quarterly marketing plans for the Postpaid portfolio. Requires extensive planning management including analysis of customer insight and business performance, development of promotional offers and brand value proposition and performance management in quarter
Responsible for identifying opportunities based on competitive landscape, business performance and customer pain points. Provides strategic recommendation on offers and programs to capture new customers
Assists with the management of quarterly business performance including results, preparing contingencies and development iterations of the plan in a competitive environment
3+ years in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods, with a focus on Marketing, Product development or sales. Strong understanding of voice and data services and products
Ability to work in fast paced and highly competitive industry with collaborative approach

Segment Marketing Manager Offers & Promotions Resume Examples & Samples

Defines detailed product definition- balancing needs of the business (financial – net adds/EBITDA), frontline employees (care and sales) & the customer
Proactively identifies potential issues as the product owner and collaborates with cross-functional partners to mitigate issues and risks by planning/implementing solutions with a sense of urgency
Solves complex, multi-faceted problems and delivers solutions that ensure end product meets customer and business needs
Support group level marketing plan development and execution efforts
Excellent written and verbal communication skills; effectively communicates with all employee levels and levels of management
Strong command of marketing and strategic frameworks (4Ps, 3C's, etc.)

Product & Segment Marketing Manager Resume Examples & Samples

Bachelor's degree; MBA preferred; or 10+years of experience in financial services product management and marketing
Ability to develop marketing programs that include all marketing disciplines
Keen understanding the drivers of consumer purchasing behavior
Understanding of digital demand generation tactics
Ability to build and understand financial models
Ability to interact with senior business leaders and have a thorough understanding of Retail Banking
Expertise in PowerPoint and a strong understanding of Excel

IP Segment Marketing Manager Resume Examples & Samples

Build and manage robust marketing programs – focusing on lead generation and retention in the assigned segment area to build awareness through Thought Leadership and acquire new names to build out our lead database
Helps define customer centric value propositions within the assigned business area leveraging market, competitor and customer insight
Define buyer and user journeys involved in the purchasing process in order to align marketing strategy and develop go-to-market strategy and external messaging
Builds messaging to address specific customer issues, ensuring it is differentiated and compelling to customer groups, users and organisations within the assigned business area
Understand key assets and differentiators of IP products in context of industry trends and competitive landscape
Identify and prioritize target market segments, develop positioning, ROI/value statements, pricing, and other go to market design aspects
Lead and participate in shaping the marketing strategy that will deliver customer growth whilst preserving and retaining existing customer base; translate strategy into clear objectives and marketing initiatives
Define the marketing plan commercial goals, and create the marketing plan in collaboration with key stakeholders including methods for customer acquisition as well as customer retention
Monitor program status and effectiveness and overall ROI according to agreed metrics. Identify and drive actions to maximize program success
Strong background in product/segment marketing role which includes setting sales and marketing strategy preferably of products or services sold to the life sciences market
Proven ability to develop and implement robust marketing campaigns focused on lead generation and retention, with measurable and demonstrated KPI’s
Significant understanding of relevant pharmaceutical industry buyers personas within the target specialty is a plus
Strong customer orientation
Strong facilitation skills
Strong program management skills

Life Sciences Segment Marketing Manager Resume Examples & Samples

Develop and implement strategic and tactical integrated marketing plans – focussed on lead generation and retention in the assigned segment area and build awareness through Thought Leadership
Helps define customer centric value propositions within the assigned business segment leveraging market, competitor and customer insight
Builds integrated solutions messaging to address specific customer issues, ensuring it is differentiated and compelling to customer groups and users within the assigned segment
Partners with segment, commercial and market intelligence teams to assess market growth, trends, industry dynamics and competitor position and activities
Develops and tracks commercial success of global segment marketing campaigns, promotional activities, and initiatives. Monitors project status and reports on progress, problems, and solutions
Develop and maintain strong relationships with internal partners, including shared marketing services, business leads and sales
Own and prioritize marketing spend across the assigned portfolio, geographies and marketing programs including exhibition prioritization
Bachelor’s degree in the life sciences, MS or MBA preferred
2+ years of relevant professional experience in B2B marketing and/or selling preferably in the life sciences industry
Strong interpersonal, influencing and persuasive skills. Track record of effectively collaborating in a complex, global matrix environment; in-person and remotely
Excellent organizational / project management skills working with multiple groups across geographies and cultures
Proven ability to work independently and in teams to implement and deliver on projects and programs. Self-motivated with demonstrated flexibility and adaptability in various tasking situation
Strong oral, written, and verbal communication skills

Senior Segment Marketing Manager Resume Examples & Samples

Develops and implements quarterly marketing plans for the Postpaid portfolio. Requires extensive planning management including analysis of customer insight and business performance, development of promotional offers and brand value proposition and performance management in quarter
Partners with cross-functional teams including operations, supply chain, finance, messaging, product management, analytics, consumer insights, pricing and more to develop and execute quarterly plan. The role requires strong cross functional partnership across the enterprise to ensure flawless execution of offers in market and performance management
Manages in-quarter business performance including tracking of results, preparing contingencies and development iterations of the plan in a competitive environment
Develop marketing communication materials for senior leadership sharing a customer-centric story.
5+ years in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods, with a focus on Marketing, Product development or sales. Strong understanding of voice and data services and products
Ability to lead planning cycle in fast paced and highly competitive industry with collaborative approach
Strong communications skills by presentation, written and verbal methods
Knowledge of financial drivers, experience in managing return on investment objectives, ability to develop high level financial models and review quarterly forecasts and budgets

Product & Segment Marketing Manager Resume Examples & Samples

Lead go-to-market efforts for new initiatives through coordination across the marketing organization
Collaborate with Customer Marketing to find amazing customer stories and turn those into compelling content pieces
Effectively present Marketo directly to potential customers in deals or events
5+ years strategic marketing experience in product marketing, segment marketing or similar
Public speaking: highly effective presentation skills to large audiences both live and virtual
Experience conducting and analyzing market and competitive research
Ability to travel required (25-30%)
An MBA from a well-regarded institution, considered a plus
Experience with marketing automation, campaign management, digital marketing or email marketing platforms a plus
Specific Vertical/industry experience is a plus
Experience marketing and selling to large enterprises a plus

Senior Segment Marketing Manager Egovernment Resume Examples & Samples

Accountable for the definition and execution of the respective segment strategy: market intelligence, business plan, strategy and strong value proposition
Drive execution of accountabilities and achievement of KPI targets (sales, gross margin, market share and DW targets)
Accountable for the product marketing activities of the segment: strategy, value proposition, positioning, pricing and promotion of one or several product families in the eGovernment space
Input and alignment with BDMs in the regions regarding Design-Win projects; propose, drive and manage major projects together with the regions
Accountable for the Marcom activities of the segment (PR, Demo, Events, Collaterals, Marketing Samples, Website etc.)
Competition analysis: build benchmark messaging and adjust strategy based on Competition positioning
Consolidate marketing reports on segment level (5yr Market & Sales Forecast, Marcom Plan, Pricing Strategy)
Drive strategic alliances / partnerships in cooperation with S&M
Actively contribute to business segment related price policy in close alignment with Tactical Marketing Management

Senior Segment Marketing Manager Resume Examples & Samples

Responsible for conducting data mining, predictive modeling, applying advanced mathematical and statistical concepts to interpret results, identify correlations, and make recommendations based on insights
7 + years Strategic Analysis in a large corporation (note, experience in a strategic or operational consulting organization can substitute for this requirement)
Substantial experience translating research requests and/or business requirements into concise and useful reports and insights for presentation to executives, business partners, and more
High-level proficiency using at least one of the following database platforms (SQL Server, Oracle, Teradata) to answer business questions preferred
3 to 5 years of project or product management experience
3 + years of relevant experience working for a large national service provider, retailer , or multi channel distribution
Must be proficient using MS Office (Excel, Word, PowerPoint) and MS Project and Visio
Excellent written and verbal communication skills; effectively communicates with all levels of management
Demonstrated data mining, mathematical/statistical modeling, and business case skills
Experience in communications services or consumer products strongly preferred
Bachelors, MBA, or advanced degree preferred in Business, MIS, engineering, math, sciences, or a related field

Segment Marketing Manager Resume Examples & Samples

University degree in Electrical Engineering, Computer Science, or equivalent. Ideally, candidates will have a business or marketing degree in addition to a technical education
Minimum of 5 years working in a role within the infrastructure/networking OEM/software/silicon ecosystem
Able to develop strategic relationships within target opportunities
Ability to analyze industry dynamics with a view to developing practical strategies for winning opportunities and gaining market share
Ability to define new technical concepts and business strategies to solve technical and business challenges or create new business opportunities
Capable of aligning multiple stakeholders to pursue new strategies and tactical implementation of multi-pronged strategies
Excellent verbal and written communications skills, including both Mandarin and English
Understanding of/or ability to grasp technical benefits of a variety of embedded and microprocessor concepts including SW and ecosystem
First hand technical knowledge of networking hardware/software including design trade-offs for networking platforms
Working knowledge of ARM cores, tools, boards, applications software, and systems
Ability to influence senior business leaders
Experience working with networking OEMs at technical and business levels
Ability to travel freely among major Asia markets (China, Taiwan, Korea, Japan) and US, Europe (especially UK)
Proactive not Reactive
Builder and Architect
Leader and Contributor
Able to collaborate, and to lead by force of ideas rather than positional authority
Highly motivated, reliable, self-starter
Good communicator, personable

Assoc Segment Marketing Manager Resume Examples & Samples

Assists with the development of marketing plans and business cases for Metro PCS brand. Implements the communication and distribution of the value propositions
Works directly with agency partners is all execution of world class advertising
The role requires strong cross functional partnership across the enterprise; specifically with sales, product management, finance, legal and operations leadership to ensure flawless execution and to create one look and feel for Metro PCS

Product Segment Marketing Manager Resume Examples & Samples

Identify, recommend and drive new product development opportunities based on customer needs, market trends, business unit strategy and financial analysis
Execution of market segment and product strategies
Develop and execute launch plans for new product introductions
Portfolio refreshment
Involved in definition and execution of product line growth plans
Work with key customers to define new product to drive product roadmaps for future growth
Analysis of the market to understand applications and opportunities to growth the Automotive MOSFETs segment
Work closely with the global sales teams (including FAE, FSE, account managers) to provide proper support to the customer
Build cooperative relationships with Global Sales, Manufacturing and Operations and other Product Divisions
Collect and understand data intelligence; by application, by customer, Top-bottom, bottom-up etc
Define promotion strategy
Identify and understand trends in the industry to help on the definition of new technologies such as silicon, package etc
Follow up key opportunities to make sure they are translated into design-ins
At least 3 years of experience as a technical marketing, product marketing/ FAE/ FSE/ Applications engineering or HW design experience
BS in EE or related field; MBA and/or MSEE Preferred, but not required
Must be highly motivated, proactive, self-driven and have a very strong desire to win
Must have background in power electronics such as MOSFETs or other applicable power product experience
Strong communication and presentation skills, both written and verbal
Ability to establish key relationships with FAE/Sales, applications, design and other internal teams
Ability to interface directly customer
Must have some Automotive experience and/ or need to understand automotive mindset
10-15% travel

Segment Marketing Manager Resume Examples & Samples

Deeply understand your buyers and markets
Empower our sales team to close deals, through training and direct deal support
Drive messaging and content strategies that appeal to potential and existing customers
Coordinate with Demand Generation team to translate programs and strategy into measurable pipeline and closed revenue
Effectively present to potential customers in deals or events
Understand the competitive landscape and train sales to win against competitors
Develop strategic plans, market positioning, and value propositions
6+ years strategic marketing experience in product marketing, segment marketing or similar
Must be able to thrive in a highly dynamic, flexible work environment and switch rapidly from strategy to execution
Proven track record of developing and delivering messaging and sales enablement that drive pipeline, higher win rates, and revenue
Strong analytical, written, and verbal communication skills
Writing skills: Content/Collateral creation
Ability to travel required (~25%)

Senior Segment Marketing Manager Resume Examples & Samples

Proactively seek trends in the automotive powertrain and electric vehicle market, understand our customers’ requirements, our competitors’ positioning and develop use cases for our products
Turn the market requirements into valuable assets for product offerings and define the North American market strategy
Define new products, justify the business cases accordingly and once developed, launch the products into the market
Develop close relationships with customers and the numerous automotive eco-system stakeholders at all levels within their organizations
Plan and implement holistic go-to-market strategy including positioning, pricing, market penetration and market communication
Provide top-notch customer service to delight our customers every day

Segment Marketing Manager Resume Examples & Samples

Key contributor of the future Marketing channel performance strategy and innovation
Assist team to develop business initiatives that deliver on strategy and industry disruption
Support business team leaders to continually optimize the channel expansion plan and to ensure field teams have the tools needed to do their jobs effectively
Conduct economic and data analysis that provide fact based viewpoints around approaches at an array of channel performance related subjects
Key contributor of the capital expenditures of the Marketing organization to deliver game-changing innovation, improvements and adhere to enterprise release management
Maintain up-to-date knowledge of strategic frameworks, industry trends and corporate and customer drivers in order to improve, reengineer or maintain company performance
5+ years in business, marketing or financial analysis experience
5+ years in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods, with a focus on Marketing, Product Management, Finance or Sales
Experience in writing customer and business requirements that clearly articulate the Marketing or business need
Experience in producing reports and presentations, including for senior level audiences, which clearly articulate issues and guide the decision making process
Ability to present compelling business cases to leadership and key stakeholders

Segment Marketing Manager Resume Examples & Samples

Ability to develop & implement insight-driven segment marketing strategies and plans to drive rapid customer and revenue growth
Technology savvy with experience of marketing automation software & content marketing
Experience in B2B marketing preferred
Drive demand generation and marketing initiatives in target markets
High level analytical skills across competitor, market, customer and financial
Strong strategy, planning and execution ability
A strong commercial focus with high standards of work
Tertiary qualifications or equivalent work experience

Senior Segment Marketing Manager Resume Examples & Samples

The role requires strong cross functional partnership across the enterprise; specifically with sales, customer service, product management and web strategy operations leadership to ensure flawless execution and to create one look and voice for T-Mobile products and services
Develop frontline sales pitch based on offer/program value proposition and align the messaging with consumer facing messaging hierarchies
Implements marketing plans for the communication and distribution of products and services
Develops and communicate work back schedules and track actions and/or open issues to manage on-time delivery of offer/program
Manage and lead cross functional alignment meetings in order to steer teams to deliver against timelines while ensuring consistent messaging and quality execution
Strong focus on process improvement through constant gathering of feedback and results and sharing with leadership to gain alignment on future offers and programs
5 - 7 years marketing experience
4+ years in one or more of the following categories: web, telecommunications, or consumer electronics with a focus on Marketing, product development or sales. Strong understanding of voice and data services and products
Bachelor's degree required

Segment Marketing Manager Resume Examples & Samples

The role requires the ability to build strong cross functional partnership across the enterprise; specifically with sales, customer service, product management and web operations leadership to ensure flawless execution and to create one look and voice for T-Mobile products and services
Manage and lead cross functional alignment meetings in order to steer teams to deliver against timelines while ensuring quality execution
Review all frontline communications and training documents to ensure accurate positioning and offer messaging and guarantee a seamless customer experience
Develop and communicate work back schedules and track actions and/or open issues to manage on-time delivery of offer/program
Manage weekly Go to Market and Operations Readiness meeting and agenda including tracking all projects in market to ensure updates and end dates are appropriately communicated
3-5 years marketing experience
3+ years in one or more of the following categories: web, telecommunications, or consumer electronics with a focus on Marketing, Product development or Sales. Strong understanding of voice and data services and products
Broad understanding of program management concepts and tools, go to market strategies, and Marketing life cycle management
Strong verbal, copywriting and written communications skills, with the ability to convey business and technical concepts to subject matter experts and non-technical professionals

Segment Marketing Manager Resume Examples & Samples

Drive design win and revenue for Industrial segment by defining and executing the growth strategy in conjunction with customers, partners and internal stake-holders
Articulate value proposition of Lattice product portfolio (FPGA, pASSP, ASSP) for Industrial applications such as machine vision, motor control, PLC, HMI, industrial networking, video surveillance etc
Define and launch solutions (soft IP, dev kits, demos etc) for long term growth drivers including Industrial IoT, Embedded Vision, and Machine Learning
Develop strategic partnerships with the broader eco-system, including other semiconductor companies, to deliver joint reference designs and solutions to the market
Drive go-to-market initiatives including targeted campaigns, customer presentations, website updates, white papers, blogs, trade show demos etc to promote value proposition and thought leadership
Support worldwide sales teams and broader channel to exceed design win targets, including training, customer visits, and driving customer requirements thru the factory in a timely manner
Provide product planning inputs including relevant business case and technical requirements for Industrial segment, as part of any new product definition process
At least 7+ years experience in semiconductor marketing/applications for Industrial segment
FPGA experience desired, but not a must
Willing to travel at least 20% of the time
Strong ability to drive cross-functional teams

Segment Marketing Manager Resume Examples & Samples

Segment Insight Development
Obtains an in-depth understanding of both existing and emerging customer needs for assigned segment(s)
Identifies and analyzes market and competitive trends, industry drivers (including key verticals) that impact assigned segment(s)
Partners with strategic business insights to determine additional research and data needs to further enhance segment insights
Leads strategic market analysis that clearly defines profitable growth opportunities for assigned segment(s)
Stays current on segmentation best practices, assigned segment relevant tools and technology; continually tests new solutions to determine the optimal approach to reaching assigned segment(s) customers
Strategic Marketing Planning
Develops the segment strategy that differentiates MSC from competition and drive profitable revenue and market share growth
Develops unique value propositions that align to segment customer needs
Evaluates existing value offerings for fit to segment strategy and develops new value offerings to increase effectiveness and performance
Defines metrics of success for segment plans; evaluates performance of existing sales and marketing programs in order to increase performance
Develops an integrated cross-functional approach that is focused on improving the segment(s) end to end customer experience with MSC
Cross-Functional Leadership & Program Management
Champions the application and execution of customer segmentation plans across MSC
Creates and leads segment program plans in partnership with the marketing centers of excellence teams
Leads the execution of segment project plans across MSC (Sales, Product, Supply Chain); this includes internal alignment, managing the creation of project plans, defining deliverables, timeline, budget, implementation, and evaluation of performance
Leads the go-to-market marketing and communication segment plans in partnership with Marketing Centers of Excellence; this includes creating project plans, creative briefing and development, tactical implementation and goal setting, measurement and evaluation
Lead cross-functional planning workshops cross-functional
Lead planning workshops with suppliers and customers
Develop sound working relationships with Sales and Product to ensure ongoing strategic alignment
Plays a critical role in providing awareness and education across MSC on assigned segment insights and plans
May participate in sales meetings, attend conferences as a company representative, serve on committees, attend meetings where a high level of company/market/institutional segment (sponsor, advisor, consultant) expertise is required
Manages, protects and builds the MSC brand by ensuring consistency in communications and adherence to brand standards including voice, identity and tone
Additional Responsibilities
Performs all duties inherent in the role of MSC Manager as defined by the MSC Code of Conduct including hiring, termination, review, and development of associates
Budget management
Drives the MSC Culture in the department and throughout the company to ensure unity of purpose and fulfillment of MSCs mission
Participates in special projects and performs additional duties as required
8+ years business experience required with a minimum of 5 years in a marketing / strategy function
Bachelor’s degree in Marketing, Business or the equivalent experience is required, MBA preferred
Previous management of associates is required
Prior segmentation experience with the ability to demonstrate measurable results from effort is preferred
Proven experience driving cross-functional teams to build and execute go-to market sales and marketing plans that leverage strategic insights, best practices and emerging media and channels
Solid leadership, interpersonal skills and coaching experience required
Thought leadership, ability to manage complexity in a matrixed organization and create the new and different required
Nimble and adaptable, ability to manage ambiguity, be resilient and lead change required
Results driven, highly motivated individual who can lead people cross-functionally to desired results required
Excellent interpersonal and communication skills, both verbal and written are required
Strong analytical skills including the ability to analyze business trends and issues, customer needs and behaviors, and performance of efforts to determine business impact
Proven success in delivering marketing strategies to grow business required
Strong organizational and planning skills required
Product knowledge specific to industrial distribution preferred
Sales experience preferred
Strong management skills required to drive programs, build skills, coach and create positive morale

Senior Segment Marketing Manager Resume Examples & Samples

Develops marketing plans and business cases the communication and distribution of the value propositions. Prepares annual business plans for the defined strategies and the development/implementation of key Marketing strategies. Leads development and implementation of tactical action plans
Ensures that financial goals are met or exceeded, including return on investment
Ensures maximum market potential through in-depth understanding of customer needs, industry trends, and market requirements for current, new and future markets. Defines market positioning and recommends pricing strategy. Defines and develops marketing strategies that will win in the marketplace through alignment with customer needs
Manages a team of Segment Marketing Managers. Provides coaching, direction and leadership to team members
8-10 years marketing experience; with a min of 5-7 years consumer focused marketing
2+ years management experience; ability to build a high performing team and coach for improved performance; experience managing others in a marketing and/or product development environment. Ability to lead in ambiguous and rapidly changing business environment situations and effectively negotiate to gain resolution
4+ years in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods, with a focus on Marketing, Product Management or Sales. Strong understanding of voice and data services and products
Ability to assess and implement successful, focused, integrated marketing communication and distribution plans. Strong command of marketing and strategic frameworks (4Ps, 3 Cs, etc.). Ability to develop business strategies and apply given strategy and/or common business knowledge to recommendations and rationale and deliver strong results (revenue, activations, customer retention)
Excellent verbal and written communications skills, with the ability to convey business and technical concepts to subject matter experts and non-technical professionals. Ability to present compelling business cases to stakeholders and sell ideas/present results to executives
High School Diploma/GED

Segment Marketing Manager Resume Examples & Samples

Ownership of delivering quarterly targets for Postpaid subprime Gross Adds, Nets Adds and CPGA across all acquisition channels
In-depth understanding of customer segment needs, industry trends, and market requirements
Assists in defining market positioning of relevant services across T-Mobile’s distribution channels and participates in designing segment strategy
Analyzes performance management of segments as well as marketing initiatives to determine business impact and make recommendations on corrective actions as needed
Partners with Pricing, Analytics, Sales, Legal, Finance, IT and Go-to-Market teams to ensure we build the right product design and consumer facing messaging to profitably achieve sales targets for the segment
Proficient in back of the envelop business case / high level sizing for pricing/promotions
Supports the preparation of the annual business plan that ensures that profitable growth expectations are met, including return on investment, customer acquisition cost, annual revenue and contribution margin
3+ years of experience in marketing/product management
Relevant experience in one or more of the following categories: telecommunications, consumer electronics, banking, web, or consumer packaged goods. Strong understanding of cash-constrained consumer segment is also desired
Understands marketing and strategic frameworks (4P’s, 3 C’s, etc). Ability to develop business rationale and apply common business knowledge to recommendations and deliver strong results (revenue, activations)
Strong problem solving and analytical skills; comfortable understanding how to assess financial and operational metrics to drive insight and business decisions. Ability to create forecasts, financial models and budgets
Experience with consumer/market research and turning analysis and insights into a business plan
Ability to influence and lead cross functional teams

Segment Marketing Manager Resume Examples & Samples

Results Focus: Strives to improve business performance. Continually sets challenging goals, which are realistic, but typically more challenging than those set by the organisation. Identifies opportunities for improvements in outcomes, processes and systems to improve results and performance
Understanding The Business: Understands key business drivers within ANZ and the potential opportunities. Knows where the ANZ proposition is situated in the market compared to its competition and utilises knowledge to drive competitive advantage and continual development
Experienced Marketer and Project Manager: Uses extensive experience in marketing to deliver on objectives. Has track record of executing marketing plans on time, on budget and with high quality. Experience maximising modern marketing toolkits including AEM, Salesforce and Unica. Tertiary/post graduate qualifications in business/finance and/or marketing
Customer Focus: Track record of executing customer centric activity to businesses. Responds to customer feedback and behaviour. Is a trusted adviser to the both marketing and business colleagues
Influencing Outcomes: Persuades by demonstrating benefits. Actively seeks opportunities to sell benefits. Thinks through the best way to present information and tailors approach accordingly. Get people excited about an idea, concept, product or service being offered. Carefully prepares arguments and presentations ahead of meetings
Actively Contributes to a Culture of Collaboration and High Performance: Track record of actively contributing to teams by taking steps to understand the business’ strategy and purpose. Sets stretch targets, take ownership and recognises the best results are driven through leveraging the unique strengths of a diverse team

Segment Marketing Manager Dach-data Center Resume Examples & Samples

Drive the implementation of the EMEA segments strategy in the DACH-Region and collect local VOC and share regularly with the divisions and CM segments
Define regional targeted sub-segments, organize Playing to Win (PTW) workshops and follow up on the implementation of the agreed strategy
Drive training of local sales teams to ensure full familiarity with segments content and ability to use to drive accelerated selling approach
Adapt the segments business models and contribute to personas and message map development
Contribute to definition of season topics, implement centrally developed season topics in local markets for all three segments
Implement locally the account based marketing program and customize, in agreement with sales and the channel, the lead management process to ensure follow up for all three segments
Follow up and support the three phases UPS products line
Select and drive customer participation in local segment events, conferences, roadshows…
Be an active and regular Eaton spokesperson in the regional trade media and engage in key social media channels and communities on behalf of Eaton
Integrate segments actions
Define the local segment commercial policy and training program
Work with sales to implement operational action plans, set up grow plan and target with sales leaders
Contribute to close big contract or negotiations with key accounts in data center area
Actively support local key segment projects in data center space
Degree in electrical engineering and strong experience in marketing
Power electronic/electric engineering and technical skills
Experience of working in B2B marketing and business development
Experience with large UPS systems and critical power chains
Strong business development and commercial skills
Account Based marketing expertise as a strong plus
Experience working with cross-functional teams in a dynamic environment
Initiative, organizational skills and proven leadership
Good numeracy skills including a knowledge of reporting

Central Product Segment Marketing Manager Resume Examples & Samples

Plan and execute long term and short term marketing strategy to ensure market penetration and growth by maintaining close liaison with key opinion leaders and maintaining a high level of market intelligence
Responsible to plan and propose financial targets and product sales growth projections for business planning processes and assign portfolio targets to Product Managers
Ensure the availability and requirement are met of relevant marketing materials to support the planned business activities; and ensure product training is available to staff and relevant distributor personnel
Work with Product Executives; Area Managers; Regional Sales Managers; Sales Managers; Key Account Managers and other Marketing Managers, also maintain relationships and negotiation with Key Accounts
Responsible in pricing role and communicate pricing changes to all customers and distributors; and carry out other special projects when required from time to time

Product & Segment Marketing Manager Resume Examples & Samples

Work closely with internal and external partners to lead the development and implementation of an integrated, multi-channel marketing plan -- including the measurement and optimization of campaigns with the plan -- for one or more complex business segments. 60%
Engage with assigned business segment(s), by 1) developing and maintaining close working relationships with business segment partners, including executive management, 2) participating as an extended member of the business segment leadership and working teams, and 3) developing deep business segment knowledge.15%
Developvelop insights from marketing research, client data analytics and marketing ROI analytics and incorporate into marketing strategy and tactics. 10%
Manage internal team members indirectly, as well as agency partners, in the execution of marketing plans, ensuring marketing deliverables are on strategy and on time. 10%
Work with director of commercial marketing to develop and optimize marketing budget for business segment and obtain alignment with business segment leadership and marketing leadership.5%
Bachelors degree. MBA preferredExperience:5-7+ years of banking/financial services experience required, preferably in a B2B marketing-related role
Experience marketing to B2B sales forces a plus
Prior experience with marketing B2B cash management and payment solutions a plusIdeal candidate will have Business to Business Marketing Experience supporting sales forces targeting companies with over $100mm annual revenue
Managing multiple channel marketing activities across digital, sales force, direct, media and event marketing channels to help drive necessary share of mind and sales engagement in support of new commercial productsResults-oriented with experience with developing marketing effectiveness/analysis to prove return on marketing investment
Ability to work on multiple projects, meet deadlines and work well under pressure
Ability to consistently prioritize workflow with heavy emphasis based on business impact.Excellent organization skills and attention to detail
Strong knowledge of all primary marketing channels, including advertising, direct mail, email, sales materials, digital, conferences, events, social, and experiential

Senior Segment Marketing Manager Resume Examples & Samples

Develop and manage digital marketing strategies, campaigns and programs that deliver to acquisition priorities/goals and further our digital transformation
Leverage data, analytics and segmentation to identify business opportunities and translate business needs into executable digital campaigns that improve performance and deliver on objectives
Owns and writes creative brief; partners with internal creative teams along with agencies on creation of world-class communications and collateral that speaks to the audience and campaign objectives
Works closely with leadership across both acquisition and digital functions to align campaign plan/priorities and orchestrate teams/resources to bring campaigns to market
Partners with analytics and marketing operations teams to ensure strategic objectives and learning agenda are accurately tracked and measured to evaluate performance
May lead/mentor other campaign managers
8-10 years of marketing experience in developing and executing data-driven/integrated marketing campaigns. Preference for those with 3-5 years in digital and/or direct marketing
Must have a solid understanding of digital marketing including web/ecommerce, media, social, paid search, attribution, optimization, etc. Experience in data driven marketing techniques and traditional database marketing required
Comfortable with ambiguity. A self-starter with the ability to work independently and thrive under pressure in a fun but fast paced and changing environment
Proven track record working with influencing cross-functional teams, as well as establishing an internal network of relationships at all levels of the organization to drive results
Campaign leadership skills – end to end campaign development including strategy, segmentation, targeting, project management, etc. in a multi-channel environment
Must be solution-oriented. Intellectual curiosity helps, along with excellent problem-solving and quantitative skills, including the ability to identify issues and bring solutions is critical
Excellent verbal and written communication skills, with a strong executive presence that instills confidence
Must have a positive attitude in everything you do. Seen as an excellent partner across all levels of the organization. Likes to have fun at work!
LI-GA-DS1

Segment Marketing Manager Resume Examples & Samples

Directs and controls activities within a sub-region or Region
Typically manages 10 or more direct reports. Span of Control guidelines may differ from these numbers
Hire/manage/develop individual contributors
Direct/supervise the alignment of multiple marketing strategies and internal/external organizations to drive awareness, consideration, purchase intent and purchase for HP offerings
Direct/supervise ACP-building, demand generation and/or customer relationship campaigns
Direct/supervise the development/deployment of appropriate marketing metrics/ goals/benchmarks
Direct/supervise closed-loop analysis to assess program results, determine indicated actions and drive continuous improvements to marketing efficiency and effectiveness
10+ years marketing experience
Extensive experience with managing virtual teams
Sales and/or channel experience a plus
Master-level knowledge of industry, offering categories, HP offerings/strategies, marketing principles/practices/tactics/tools
In-depth knowledge of advertising/direct marketing agency practices and procedures
Demonstrated ability to hire, coach, mentor individual contributors and/or lower-level managers
Strong project management skills; able to manage multiple high-visibility priorities in fast-paced environment
Strong budget management skills; able to manage large, complex budgets
Excellent analytical ability
Excellent consensus-building and conflict resolution skills

Individual Segment Marketing Manager Resume Examples & Samples

Managing the total Customer Journey through many touchpoints (website, e-mail, Collaterals, etc.) collaborating with Marketing functional team (Brand, Digital, etc.)
Developing and Implementing Marketing Plans- including campaigns, events, digital marketing, and PR
Overseeing the marketing budget
Working closely with managers of Product Tower and Distribution; enabling them to meet their objectives by providing them with appropriate tools, materials and presentations
Guiding the day to day activities of the IND marketing execution team
Ensuring that the marketing objectives are implemented by the marketing execution team
Work closely with Product tower team to define marketing materials and programs
Monitor and report on effectiveness of marketing communications/activities
Overseeing direct communications with customers through the CRM

Segment Marketing Manager Resume Examples & Samples

Bachelor’s degree in Marketing, Journalism, or related field
7 years progressive experience as a Segment Marketing Specialist or equivalent experience in marketing or related field, preferably in the health insurance or financial services industries
Experience in Medicare marketing is preferred
Knowledge of Centers for Medicare and Medicaid Services (CMS) Marketing Guidelines and compliance requirements preferred
Comprehensive knowledge of and the ability to apply advanced marketing communication concepts and best practices
Excellent writing skills with a demonstrated command of grammar, spelling and sentence structure
Advanced Microsoft Office skills
Knowledge of print and multimedia production

Product & Segment Marketing Manager Resume Examples & Samples

Develop insights from marketing research, client data analytics and marketing ROI analytics and incorporate into marketing strategy and tactics. 10%
Prior experience with marketing B2B cash management and payment solutions a plus Ideal candidate will have Business to Business Marketing Experience supporting sales forces targeting companies with over $100mm annual revenue
Managing multiple channel marketing activities across digital, sales force, direct, media and event marketing channels to help drive necessary share of mind and sales engagement in support of new commercial products. Results-oriented with experience with developing marketing effectiveness/analysis to prove return on marketing investment
Ability to consistently prioritize workflow with heavy emphasis based on business impact. Excellent organization skills and attention to detail

Segment Marketing Manager Resume Examples & Samples

Develop and manage marketing campaigns that support the larger strategy, using market analysis, industry intelligence, and other information to achieve marketing and financial plans
Responsible for increasing customer lifetime value (CLV) with a strong focus on customer retention
Lead the Voice of the Customer, value proposition, customer buying journey, customer persona and market segmentation activities
Drive research and analysis of environmental and competitive conditions, customer needs, and market trends
Develop solutions that will drive profitable growth in key target markets and customer segments
Collaborate with Sales to provide them with specific value propositions and offerings for the targeted customer segments and primary channels
Working within the Customer Strategy organization, develop annual strategic marketing plans for assigned customer segments that ensures the organization achieves its business objectives
Focus heavily on creating a compelling customer experience to deliver differentiation and customer engagement
Serve as campaign manager for omni-channel efforts, working closely with marketing, sales, and Marketing Operations
Provide regular reports on identified KPI’s and other critical P&L measures
Disseminate knowledge about industry and customer trends, opportunities, and insights
8-10 years of marketing experience with at least 5-years of strategic marketing experience
Experience supporting business growth initiatives in a B2C/small B2B environment
Experience in segmentation and turning customer insights into actionable strategy

Segment Marketing Manager Resume Examples & Samples

To support the team in driving SingTel's market leadership and profitable growth with ownership to achieve KPI in the following product categories : Static SingNet services, Singtel TV, Dom Data
To plan and execute GTM plans to acquire and retain SingNet and Singtel TV subscribers with set standards to measure ROI
To maintain low churn rate through targeted campaigns using scientific marketing and data analysis
To plan and execute initiatives to increase revenue
To work cross functionally (example Marcom, IT, Finance, PM, Sales & Customer Care) in formulating and managing initiatives and campaigns
To ensure timely and smooth execution of campaigns, actively reducing time and cost to market
To monitor, evaluate and analyse campaigns to ensure its effectiveness
Collect and analyse data on a weekly/monthly basis and preparing reports
Work closely with internal and external stakeholders to measure joint marketing promotions and their effectiveness, with a bias to action
Delivering specific market and competitor analysis with supporting commentary

Product & Segment Marketing Manager Resume Examples & Samples

Work closely with internal and external partners to lead the development and implementation of an integrated, thoughtful and impactful event and sponsorship marketing plan for commercial and business banking segments. 60%
Engage with assigned business segment(s), by 1) developing and maintaining close working relationships with business segment partners, including executive management, 2) participating as an extended member of the business segment leadership and working teams, and 3) developing deep business segment knowledge. 15%
Work with director of commercial marketing and corporate partnerships to develop and optimize marketing budget for commercial and business banking segment and obtain alignment with business segment leadership and marketing leadership. 5%
Bachelors degree. MBA preferred
3-5+ years of event/sponsorship/trade show marketing preferably in banking/financial services industry
Experience with event marketing effectiveness/analysis to prove return on investment a plus.Ideal candidate will have Business to Business Marketing Experience supporting sales forces targeting companies with over $100mm annual revenue
Ability to work on multiple projects, meet deadlines and work well under pressure.Ability to consistently prioritize workflow with heavy emphasis based on business impact
Excellent organization skills and attention to detail
Strong knowledge of event/trade show/thought leadership channels, including conferences, digital webinars, trade shows, and community events
Ability to influence senior business leaders and become a trusted advisor through demonstration of critical thinking skills and by delivering logical and fact-based based arguments
Ability to lead diverse teams from multiple disciplines
Ability to maintain energy, focus and persistence despite challenges, disruptions and redirections
Ability to use MS Power Point to present effectively to senior management.V. Manage Process/Project

Segment Marketing Manager Resume Examples & Samples

Développer la proposition de valeur pour chaque segment de marché (Premium, ménages et mass market)
Gérer le cycle de vie des clients premiums
Gérer et développer des équipes sous sa responsabilité
Assurer la croissance de la base client en ligne avec les objectifs de l’entreprise
Assurer la pénétration de l’internet dans les ménages et le développement du fixe
Développer un plan marketing qui permette de saisir les opportunités de croissance et de rétention sur ces segments de marché
Animer le marché pour assurer l’activité de la base et l’engagement du client à travers différentes initiatives promotionnelles
Formalisation du besoin
Orientation clients
Expertise ergonomique
Gestion des fournisseurs externes
Compréhension du marché et du positionnement de l'entreprise
Connaissance de l'offre d'Orange Cameroun et du Groupe Orange
Connaissance des clients et leur environnement
Curiosité
Esprit d'analyse
Créativité
Bonnes aptitudes de communication
Bonne expérience de la conduite de projets

Segment Marketing Manager Resume Examples & Samples

Tertiary qualified in a Business/Commerce degree with Marketing major
Minimum of 5 years' experience in a similar state based or regionally focussed marketing management role in the ICT space within Australia
Highly developed knowledge of ICT solutions and who the major players are in the Australian market
Excellent written, verbal, planning and prioritisation skills, including advanced IT literacy
Outstanding presentation and stakeholder management expertise at all levels of business
Confident with change and ambiguity, influential, business and emotionally resilient, and tenacious in everything you do; and
Strong business acumen with highly developed financial, analytical and reporting skills

Senior Segment Marketing Manager Resume Examples & Samples

Market Analysis and Insights. Know what the competitors are doing better than they do. Uncover key insights to identify new ways to disrupt the status quo and demonstrate to customers why T-Mobile is the best choice for businesses, employees, and their families
Strategy. Develop the business plan and go-to-market strategy to drive share and position T-Mobile as the leading wireless provider for businesses and employees ranging from micro-businesses through Fortune 2000 enterprises and public sector organizations
Go-to-Market. Identify and champion what is needed to operationalize your strategy. Present crisp, compelling marketing plans to senior leadership. Identify the sales motions and marketing journeys that bring your strategy to life
Tools & Capabilities. Work with our creative teams to develop marketing materials and collateral to drive your message into the marketplace and make our front line sales teams more productive and successful
Testing and Measurement. Drive aggressive agenda for experimentation, developing business cases to measure success and unlock additional investment in @Work marketing. Set up rational measurement plans for your marketing programs to track success and drive learning for future programs
Build Partnerships. Work with hardware OEMs to create promotions and offers that feature their products and help drive wireless activations
Program Management. Monitor your marketing programs and identify ways to improve ongoing processes. Stay tuned in to competitor moves and quickly adjust as necessary. React quickly to other changes in T-Mobile’s business that may impact your programs and stay ahead of the change curve
7+ years overall marketing experience with min 3-5 years in building and managing demand generation/ pipeline development programs in a leading B2B organization, preferably in the wireless or telecom field
5+ years’ in Program Management, marketing strategy, or B2B segment marketing
Facility with marketing technology, including significant experience selecting, integrating, and implementing key digital marketing/ sales technologies such as Salesforce, Marketing Automation systems, web analytics, etc
Strong analytical skills, with experience developing business plans and market analytics
Proven track record collaborating with sales organizations to develop joint strategies for identifying opportunities and developing marketing programs that work
Strong analytical capacity and customer-focused thinker
Excellent communication, collaboration, and influence skills
A creative and forward thinker; entrepreneurial; thrives on innovation and is not afraid to take risks
A solid relationship builder and cross-functional collaborator; works effectively up, down and across the organization
Agile; thrives in a fast-paced, constantly shifting environment
Good judgment, with ability to balance immediate business needs/ opportunities with longer term vision
Flexible and excels working in fast paced environment
Curiosity and intense focus on personal growth and development

Senior Segment Marketing Manager Resume Examples & Samples

Market Analysis and Insights. Know what the competitors are doing better than they do. Uncover key insights to identify new ways to disrupt the status quo and demonstrate to customers why T-Mobile is the best choice running their mobile-enabled business
Strategy. Develop the business plan and go-to-market strategy to drive share and position T-Mobile as the leading wireless provider for businesses products and services from micro-businesses through Fortune 2000 enterprises and public sector organizations. Work with our pricing and IT teams to identify, build and deploy new ways for our customers to more easily acquire and use wireless products
Program Management. Monitor your marketing programs and identify ways to improve ongoing processes. Stay tuned in to competitor moves and quickly adjust as necessary. React quickly to other changes in T-Mobile’s business that may impact your product strategy and stay ahead of the change curve
5+ years overall marketing experience with min 3-5 years in mobile or IT pricing, rate plan development, or offer strategy
3+ years in a marketing strategy or product marketing role focused on business customers. Wireless/telecom product marketing experience a big plus
Rich understanding of mobile products, including rate plans, device financing, international roaming features, etc
Rich understaning of the economics of wireless rate plans

Segment Marketing Manager Moem Resume Examples & Samples

Drive the implementation of the EMEA segment strategy in Germany
Define integrated and multi-channel campaigns for the MOEM segment including sub-segments (agriculture, material handlings, pumps and compressors)
Develop marketing content, campaigns, and programs (email newsletter, direct mail, collateral, website content, SEO, social marketing, events, blogs, display advertising, etc.) targeting machine building OEMs and panel builders
Plan and develop marketing materials, take responsibility for product and solution go-to-market program e.g. UPS product line
Work closely with EMEA marketing to contribute to define campaign topics and persona as well as message map development
Implement centrally developed marketing activities in Germany
Collect and share local VOC, market dynamics, competitive landscape with the divisions and Central Marketing segment
Organize Playing to Win (PTW) workshops and follow up on the implementation of the agreed strategy
Drive customer participation in local segment events, conferences, roadshows
Drive training of local sales teams to ensure full familiarity with campaign content
Work closely with sales to implement operational action plans, set up growth plan and targets with sales leaders
Actively support local key segment projects in MOEM
BA/BS in Marketing, Business Administration, or related field. MBA a plus
7+ years of B2B Marketing experience
Experience in marketing machine building products and technologies including power management and circuit protection, motor management and machine interface systems and automation systems enhanced by SWD for simple (compact) machines and processes
Experienced in building complex content, programs, and integrated campaigns for machine OEMs and panel builders
Experience in working with cross-functional teams, matrix organizational settings in a dynamic environment
Strong execution, team player, quick learner, self-motivated and results-oriented
Ability to think strategically, but also have exceptional attention to detail
Excellent written and verbal communication skills, with the ability to present to senior management
Strong organizational and project management skills with ability to operate on a wide range of topics and projects at one time
Must be self-starter

Regional Segment Marketing Manager Resume Examples & Samples

Develop and maintain a robust knowledge of A/C compressor Markets through market research, competition analysis, and intensive contacts with Cooling sales organization and customer visits
Implement and secure winning Regional Strategies for the relevant Business Segment i.e. Chiller and Rooftops in coordination with the global segment marketing team
Develop and deploy regional Product Positioning, Value Proposition, and Pricing Strategy in coordination with the global segment marketing team
Secure and deploy effective regional Product Launch, follow up product launch in closed collaboration with KAM Sales team, the field sales support team and the sales drives team
Propose and take Product decision that drive growth and profitability of existing product ranges
Develop and drive close cooperation with Cooling sales organization which means
Assist local Sales Managers in their sales development efforts (business review meetings, customer visits, etc.)
Support sales drives in their first-contact activities for Product Sales related issues, ease relationship between NAM Region and CC product platforms
Coordinate and support the development of the opportunity pipeline for the introduction of new products
Identify and develop new market opportunities, both in terms of products and services for new customer segments in cooperation with local organisation and vendor
Liaise closely with local sales driver team and regional cooling sales team to secure an aligned operational strategy implementation in the Region (pricing / product launch / market information)
Propose new Product Development (One-Pager) meaning deep involvement into the PDP process and ensure CC have the right product portfolio for the future in coordination with the A/C global marketing team
Master’s Degree in Mechanical or HVAC Engineering
Strong knowledge of HVAC systems and applications
Analytical and conceptual ability to link technical and business intelligence to pricing, innovation and value propositions
Proven business and project management success
English required

Global Segment Marketing Manager Resume Examples & Samples

10 years (+) experience in a senior marketing position focused on delivering solutions academic and government segments
Experience coordinating and working with sales organization to meet demand generation and training targets
Experience working effectively in a highly matrixed organization across multiple geographic locations
Bachelors or Master Degree in Marketing or the Sciences or equivalent work experience
Demonstrated strong management and leadership skills in implementing program/organization strategies

Segment Marketing Manager Resume Examples & Samples

Bachelor’s degree in Marketing or a related field required
Minimum 4 years of successful sales, business and/or marketing experience required
Proficiency in relevant computer software applications including Microsoft Word, Excel, and PowerPoint , preferred
Experience in Salesforce, Dynamics or similar sales platform , preferred
Experience with eCommerce systems, platforms, and strategies, preferred
Expected travel 25% with overnight stays, preferred

Large Format Segment Marketing Manager Resume Examples & Samples

Develop annual Marketing Plan for the different sub-segments when required
Ensure right and timely execution of the Marketing Plan activities
Develop and execute NPI (major or minor) including messaging and imagery, sales tools, demand generation assets, videos and interactive demos, print samples, sales tools, event assets, customer stories, hp.com, PR/AR, and Social Media deliverables
Build relevant on-going messaging in support of current products
Built insights on customer pain points
Manage the regional Marcom budget available
Create on-going demand generation campaigns supporting NPI’s and current products/solutions using customer insights and working closely with the divisions and regions
Support regions in attending key events
Contribute to the WW Business plan with content and assets
Track regional activities and provide QBR content
Manage defined marketing agencies supporting assets development
Motivate and influence regional marketing teams
Build campaigns and asset development using customer insights and proper understanding of the market conditions and eco-system
Deliver sustained high level of results
Manage marketing budget to 100% spent with proper tracking and clear processes
Manage marketing agencies supporting to deliver the highest quality deliverables at the most reasonable cost for HP
Develop on-going relationships with peers in the GWB WW Marketing team, the Division and in the regions, leveraging activities wherever possible
Leading by example
Adhere to HP processes (evaluations, rating and wage planning)
Bring new ideas to keep improving WW Marketing activities, deliverables, processes, etc
Graphics Industry knowledge
Program and project management experience
Five years of related work experience in the Graphics Industry
Effective communication, presentation, planning, organization and facilitation skills
Demonstrated ability to manage complex cross-organizational programs and drive multiple organizations to common goals
Work effectively in highly dynamic and environment
Expertise in managing marketing and operational processes
Effective decision making
Advanced degree or equivalent combination of education and experience
Proven track of successful marketing programs implementation
Field (region or country) experience is a plus
Industry, sales and/or channel experience a plus

Consumer Segment Marketing Manager Resume Examples & Samples

Must have in-depth understanding and knowledge of Original Equipment Manufacturer (OEM/ODM) customers, sub-applications and markets, equipment design and technology trends in focus applications
Understanding with System Interfaces: Industry standard physical interfaces to storage devices in computers (SATA, SCSI, SAS, UFS, PCIE, MMC, ONFI, Serial Peripheral Interface)
Memory Technology expertise such as: DDR2/3 Standard DRAM, Low Power DRAM (LP/LP2/LP3), Single level cell NAND, Multi level cell NAND, phase change memory, Serial NOR memory, Parallel NOR memory)
Software/File system Expertise such as: FTL, Sector Manager, Virtualization, ext 3/4, FAT, Android, Windows Mobile, embedded RTOS
Direct experience in working with key Sales Organizations (Korea, APAC)
Deep knowledge of memory solution architectures / possibilities. Differing combinations of hard drive, Nonvolatile memory, Xram technologies are use in multiple applications. Need to understand customers cost/performance tradeoffs when developing solutions caching/storage solutions required for application performance
Ability and willingness to travel, sometimes internationally, up to 20 percent of the time
Ability to work evenings or weekends, if necessary

Assoc Segment Marketing Manager Resume Examples & Samples

1-2 years of marketing experience, ideally acquisition- related, and a proven track-record of performance across a variety of traditional and emerging marketing channels with experience in driving financial results
While telco sector experience is not required, the ideal candidate will have experience in customer acquisition in categories with high-involvement purchase decisions (e.g. Financial Services, Technology, Durables, Telco, etc.)
Experience leading complex marketing initiatives with large cross-functional teams, ideally including the piloting or implementation of digital and/or telesales marketing channels

Segment Marketing Manager Resume Examples & Samples

4 years of marketing experience, ideally acquisition- related, and a proven track-record of performance across a variety of traditional and emerging marketing channels with experience in driving financial results
Deep experience with driving marketing strategies
A bachelor’s degree is required

Senior Segment Marketing Manager Resume Examples & Samples

Develop marketing plans including ideation & brainstorming, socializing for leadership & cross-functional approvals and briefing into the organization. Leverage national campaigns, offers & products, and solicit regional input from the field teams. Accountable for successful execution of plans as implemented through cross-functional teams
Ensures that financial goals are met or exceeded, including return on investment. Set and monitor marketing KPIs, optimize to improve effectiveness
Ensures maximum market potential through in-depth understanding of customer needs, industry trends, and market requirements for current, new and future markets. Defines and develops marketing strategies that will win in the marketplace through alignment with customer needs
Partners with integrated marketing team, creative merchandising, media and advertising on creation of world-class advertising and collateral. The role requires strong cross functional partnership across the enterprise; specifically with sales, product management, finance, go-to-market, and operations leadership to ensure flawless execution and to create a consistent look and feel for T-Mobile in local executions that synergize with national campaigns
8-10 years marketing experience; with a min of 5-7 years consumer focused marketing. Local or regional marketing experience a plus
Ability to assess and implement successful, focused, integrated marketing communication and distribution plans. Strong command of marketing and strategic frameworks (4Ps, 3 Cs, etc.)
Sound business analysis experience; comfortable understanding how to assess financial and operational metrics to drive insight and business decisions. Ability to leverage forecasts, financial models and budgets

AI Segment Marketing Manager Resume Examples & Samples

University degree in Computer Science or EE, MBA is a plus
8+ years of industry experience, 5+ years of product management or business development experience
Strong market knowledge of AI technologies, software stacks and cloud applications
Strong leadership skills to motivate others that do not directly report to you, and others out-side of ARM
Proven ability to develop business plans and successfully translating them into action
Ability to self-manage, and work independently and prioritize workload in a multi-tasking job environment
Public speaking, ability to present at relevant conferences, events, conduct media interviews and engage with senior management at customers and partners
Ability and willingness for 20-30% travel
Experience working with customers and partners around the world
Excellent communication skills; verbal, written and visual
Ability to grasp technology developments, its use in end customer applications, and identifying trends that impact critical assumptions is highly desirable
Software development background in distributed systems or spanning from embedded to cloud development is highly desirable

Segment Marketing Manager Resume Examples & Samples

Responsible for assigned programs and new opportunity development at assigned customer
Bringing your identified opportunities to life by leading cross-functional product teams to translate customer needs into product specific requirements
Contribute to marketing studies for the products you support
Support business case generation, MRD creation, market launch plans and portfolio management
Assist in market analysis and opportunity sizing: TAM/SAM/SOM modeling
Document inputs on competitive and market dynamics analysis
Track new opportunities and assist in design-in process and revenue realization
Maintain and update forecast for products you support
Assist in creation of customer facing material, marketing collateral
Bachelor's degree in Electrical Engineering or related technical field, MBA or MSEE preferred
8+ years in RF semiconductor or wireless system products with 3+ years marketing/product or program management preferred
Good background in RF component and system knowledge, including transceivers, power amplifiers, filters, switches, antenna tuners
Experience in RF semiconductor design, applications or manufacturing a plus
Ability to understand and relay technical information to customers, engineering teams, and marketing colleagues
Responsive, team player, self-driven and directed, with a strong sense of ownership
Strong sense of customer orientation and effectiveness
Excellent interpersonal and verbal and written communications skills to interact with customers and internal teams
Ability to work effectively in a fast-paced and rapidly changing environment
Willing to travel up to 25% of the time

Segment Marketing Manager Resume Examples & Samples

Full portfolio of products and services, which includes: Dental, Vision, Life, Disability, Absence Management, Stop Loss and Supplemental Health Products – Critical Illness, Cancer, Accident, Hospital Indemnity
Small, Core, and Large Market business segments
Multiple distribution channels, including: Employee benefit brokers/consultants, General Agencies/Marketing TPAs, Private Exchange/Technology Platforms, Health Plans, and Association/Affinity
Translate business strategy and top objectives into a marketing strategy supported by integrated programs through a variety of communication channels, including web, digital, video, advertising, social, print, press releases, news stories
Command an understanding of B2B and B2C marketplace dynamics and customer insights through a variety of sources including primary and secondary research
Synthesize new marketplace insights and communicate implications for organization as they impact planning, business development and execution
Use of data and analytics to drive understanding and marketing decisions across segments
Position Guardian’s offering in most compelling manner - identifying target needs, messaging, channel delivery, and frequency
Prioritize business initiatives and external resources to deliver against objectives
Partner with and be viewed as a subject matter expert and trusted advisor with Product, Sales, and Service
Establish, measure, and report key performance indicators for marketing plans, integrating learnings into upcoming marketing programs
Marketing Strategy and Plan Execution: Work with cross-functional business teams to develop B2B and B2C integrated marketing plans and initiatives. Formulate marketing strategy and develop and execute marketing plan to support customer segment and distribution channel market facing activities – taking into consideration competitive environment, target audience needs and buying behavior to best position Guardian’s offering. Report on progress of key activities
Segment Analytics: Manage projects that develop deeper insights into customer and distribution channel segments through data analysis. Research and assess available analytics and artificial intelligence (AI) platforms to leverage for insights
Improve Overall Quality and Effectiveness: Establish KPI measures for success / learning objectives. Effectively track and integrate learnings / implications into next set of decisions. Ensure overall quality and consistency of value proposition is seeded in all communication touch points. Effectively resource projects. Develop and manage project budgets
Demonstrated experience translating business strategy into marketing strategy, and subsequent plan development
Demonstrated ability to synthesize data and communicate findings into compelling insights, implications and./or opportunities for the group business
Demonstrated ability to develop, lead and execute marketing plans
Understand and apply the various approaches to marketing, targeting, segmentation and positioning for competitive advantage
Communication skills – must demonstrate very effective written and verbal communication skills
Self-motivated, organized and a strategic thinker
Ability to build strong working relationships across all levels of the organization, including remote areas
Agency and freelance management
Influence and collaboration skills
Champion of change
Drive toward continuous improvement
Working knowledge of the group insurance/employee benefits market with an understanding of marketplace dynamics and trends
Working knowledge of Salesforce.com marketing cloud functionality
Working knowledge of data analysis and segmentation techniques
Proficient in Microsoft Office suite (Word, Excel, Power Point)
Working knowledge of Social Media platforms
Understanding of KPI measurements and analysis
Eight plus years marketing experience with a record of achieving results
Experience in group insurance, employee benefits, or association/affinity insurance programs preferred
Experience in B2B, B2B2C and B2C marketing or marketing in a complex selling channel preferred
Experience with Salesforce.com marketing cloud preferred
Working knowledge of artificial intelligence marketing platforms a plus
Agency relationship management, as well as freelance resources, preferred

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