Senior Manager Digital Resume Samples

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U Moen

Urban

Moen

95298 Kuphal Divide

Los Angeles

+1 (555) 614 1198

95298 Kuphal Divide

Los Angeles

Phone

p +1 (555) 614 1198

Experience Experience

Los Angeles, CA

Senior Manager Digital

Los Angeles, CA

Doyle-Kertzmann

Los Angeles, CA

Senior Manager Digital

Develop makeup.com including Content & SEO strategy, social channels and lead generation strategy
Extensive network within the Financial Services industry
Develop business cases to demonstrate the value of Digital
Manage audience segmentation, including digital touchpoints, engagement, unsubscribe and audience size
Execute editorial calendars and/or posting schedules as necessary
Manage stakeholders: within clients, internally within Accenture and at third parties
Work with clients and client teams to successfully grow our Digital Footprint

Phoenix, AZ

Senior Manager, Digital Engagement

Phoenix, AZ

Krajcik and Sons

Phoenix, AZ

Senior Manager, Digital Engagement

Design and deliver digital adoption and engagement strategy and roadmap
Spearhead the development of the adoption and engagement strategy and roadmap to increase Mobile and Scotia OnLine access and adoption
Lead strategy and execution of innovation and digital projects that drive and deliver adoption and engagement
Define and deliver overall timelines and milestones associated with roadmaps
Determine key performance indicators for projects
Design and implement capabilities deepening customer engagement and Digital Channel usage
Define and design the customer engagement journey and execute ongoing testing and refinement to optimize and enhance the customer value

present

Detroit, MI

Senior Manager, Digital Experience

Detroit, MI

Hansen and Sons

present

Detroit, MI

Senior Manager, Digital Experience

present

Provide leadership as well as engage and develop team members in a high performance environment
. MWB management
Working knowledge of SEO best practices
Focus on leadership and employee development
Collaborate closely with the Local &Global BU teams to develop and own brand the digital marketing strategy in accordance with Global, BU, BA strategies
Ensure all activities are driving brand first while still maintaining a commercial balance
Lead all digital governance in all digital platforms in accordance with Local and Global Business Unit (BU) and Brand strategies as well as managing CRM

Education Education

Bachelor’s Degree in Marketing

Johnson & Wales University

Bachelor’s Degree in Marketing

Skills Skills

Develop makeup.com including Content & SEO strategy, social channels and lead generation strategy
Contribute to audience and traffic growth through social media and other editorial activities
Integrate market research and oversee on-site analytics for data-driven content production
Manage audience segmentation, including digital touchpoints, engagement, unsubscribe and audience size
Execute editorial calendars and/or posting schedules as necessary
Pitch, write, and edit custom branded content, sponsored programs, and editorial integrations
Work with freelance and staff writers on all steps of the editorial process: conceptualizing article ideas, delegating, giving editorial notes, and bringing copy to final, publishable state

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15 Senior Manager Digital resume templates

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Senior Manager Digital Products & Services Resume Examples & Samples

Allocate the different projects/programs and work streams to the respective teams and employees considering experience, project complexity, workload and organizational efficiency
Continuously monitor and evaluate team workload and organizational efficiency with the support of IT-systems, data and analysis and team feedback and make appropriate changes in order to meet business needs
Provide team members/direct reports with clear direction and targets that are aligned with business needs and objectives
Lead the functional ownership of horizontal cross functional digital platforms
Define cross functional digital marketing platforms that can be used across all categories and markets
Understand, formulate and constructively challenge the business demands and requirements to create a multiyear cross functional product/service strategy and roadmap
Align delivery milestones for demand portfolio with business partners, taking into account business priorities and delivery capabilities
Lead and facilitate workshops in strategically important areas to build project portfolios
Discover opportunities for new cross functional digital platforms that add value to the existing environment
Work closely with the global Campaign Delivery team to guide all web and social campaigns
Implement innovative cross functional solutions that improve the consumer’s digital brand experience
Define efficient user friendly back-end content management solutions
Create strong ties with other global teams including: Campaign Delivery, Mobile, Strategy, eCommerce, CRM
Bridge desktop and mobile web and social platforms and integrate with other key stakeholder initiatives (e.g. CRM, eCommerce)
Overall demand management and prioritization across different stakeholders (eCommerce, CRM, Global IT, etc.)
Monitor platform performance and usage; identify strength and weaknesses; define improvements/modifications
Facilitate and promote the separation of the creative and concept responsibilities from the building and technical deployment responsibilities

Senior Manager Digital Products & Services Resume Examples & Samples

Ability to provide a clear framework for performance to direct reports/project team
Pro-active (engaging & impact-oriented) mindset, ability to think end-to-end with a global mindset
Ability to work in a fast paced and international environment
Business mind set: Strong numerical and analytical skills, experience in finance
Experience with/ understanding of, usability and information architecture and consumer centric branded websites
Strong project management skills from initiation to closure
Awareness of digital marketing platform applications
Awareness of the software development life-cycle
University degree in marketing, communications, IT, business or a related field preferable
Ability to critically review functional documentation and project plans to a very detailed level
Comprehensive understanding of the following digital technologies/methodologies: HTML(5), CSS, JavaScript, XML, adaptive & responsive design, etc
Experience of front-end application development an advantage
Outstanding computer and technology skills (MS Word, Excel, MS Project Plan, Adobe Acrobat, Digital Communications Applications)
Experience and understanding of mobile marketing and eCommerce
Minimum of 3 years of experience in managing a team

Senior Manager, Digital Channels Insights Resume Examples & Samples

Establish a data-driven culture driven by proactive insights and frequent, ongoing communication
Define and manage Digital Channels Insights through definition of KPIs, research, web metrics capabilities and reporting
Work with key stakeholders define the online and mobile customer experience measures, models, action plans and tools needed to deliver online and mobile business and customer intelligence
Deliver actionable insights for sales and servicing. Work with other data sources to ensure a total view of the total customer value and provide guidance on experience optimization
Manage Adobe Analytics, Digital Channels DataMart and SharePoint BI platforms; including internal communication and change management, conversion of deliverables, validation and self-service access
Provide competitive analysis capabilities to product and channel management
Own responsibility for managing all team vendor relationships and evaluate and recommend new tool sets or vendor relationships as needed to expand team capabilities in line with the industry
Perform competitive and industry analysis through quantitative and qualitative research tools
Establish analytical consistency and standards across team deliverables and reporting
Be a champion of data quality by evangelizing procedures and enforcing quality standards and own responsibility for the digital data governance standards and process
Build for the future and provide people leadership; oversee people plans and strategies to attract, motivate and retain highly diverse, qualified and engaged team members
Oversee analysis efforts and team deliverables including effective presentations (verbal and written) with insights and recommendations for project teams, business leaders and senior executives

Senior Manager Digital Resume Examples & Samples

Develop makeup.com including Content & SEO strategy, social channels and lead generation strategy
Contribute to audience and traffic growth through social media and other editorial activities
Integrate market research and oversee on-site analytics for data-driven content production
Manage audience segmentation, including digital touchpoints, engagement, unsubscribe and audience size
Execute editorial calendars and/or posting schedules as necessary
Pitch, write, and edit custom branded content, sponsored programs, and editorial integrations
Work with freelance and staff writers on all steps of the editorial process: conceptualizing article ideas, delegating, giving editorial notes, and bringing copy to final, publishable state
At least 5-7 years of professional writing and editing experience within digital media required (fashion, beauty background is a plus)
Experience defining and carrying out social media and SEO strategies
Must be an excellent editor and writer, with a creative vision, spot-on judgment, and the ability to take raw copy and turn it into something truly special
Knowledge of and experience with web analytics
Strong network of go-to contacts across the beauty and fashion space
Must be highly organized and a very clean line editor who can help elevate copy
A genuine interest in digital marketing, and specifically branded content
Willingness to make tough editorial decisions in a fast-paced, constantly-evolving environment
A flawless command of spelling, punctuation, and grammar
Never-ending patience, and a positive attitude
Must be team-oriented, responsive, and comfortable collaborating, but also able to work independently
Ability to stay ahead of and adapt to trends
HTML and intermediate to advanced Photoshop a plus but not necessary

Maybelline Dmi Senior Manager, Digital Resume Examples & Samples

Activation Planning– Manages and creates integrated campaign strategies in partnership with this person’s two counterparts to ensure that ideas are briefed first, and channel strategies second with competency-focused agencies at the table. Works closely with Marketing Research, CMO/CDO Teams and Category Heads to develop integrated briefs, identify content creation needs, and devise digital plans that complement brand strategy and foster consumer relationships
Thought Leadership – Supports VP, Global Integrated Communications in conceiving feasible creative ideas that advance key business objectives via paid, earned and owned digital ecosystems. Contributes to overall thought leadership and best-in-class case studies while also gathering them from worldwide country teams. Regularly shares insights on emerging technologies, trends and behaviors with internal teams. Educates and communicates his or her perspective on digital matters to provide both education and context to global senior management team
Digital Execution – Champions digital marketing programs across all cosmetics categories inclusive of creating, managing and growing the brand’s presence and deepening consumer engagement through strategic and globally relevant online properties. Leads best practice development for country digital campaign adoption. Audits and optimizes these strategies based on country implementation feedback
Online Analytics – Recommends key performance indicators (KPIs) but is not responsible for country-specific analytics reporting. Conducts research upfront with Product Marketing to identify new consumer trends and user experiences within the competitive landscape, and communicates this knowledge clearly and concisely to all parties in an effort to inform the IMC Brief. Understands Google Analytics and other social measurement tools to provide reports on metrics and continually find ways to improve upon them via regular conversation with CMO/CDO Team experts
Agency Management & Partnerships – Manages day-to-day digital agency partnership as it relates to campaign development, ensuring we leverage them to create the most compelling and cost effective integrated campaigns, while serving to differentiate category experiences. Identifies new partnership opportunities with vendors and understands how best to capitalize on relevant industry relationships
Bachelor’s degree and a minimum of 8 years experience in advertising, communications, marketing, public relations and/or experiential services
2+ years agency experience working specifically in digital marketing and not solely in social media. Previous experience creating and identifying quality social media content. Has former experience in FMCG and/or image brands
Excellent written and verbal communication skills. Can easily direct others
Highly organized and articulate. Has ability to communicate up, and down
Strong presentation and interpersonal communication skills including conflict resolution, consensus-building skills and leadership abilities
Strong multitasker with the ability to work effectively under tight deadlines in a stressful environment. Ability to juggle several assignments simultaneously
Data, analytics and metrics-oriented. Not responsible for day-to-day metrics
Proactively seeks out developmental opportunities and actively participates in professional training initiatives and seminars. Wants to inform their teams
Experience developing and launching digital marketing and plans via sites, social, mobile – with a demonstrated passion for entire digital ecosystem
Prefer a working knowledge of search engine optimization techniques and a thorough understanding of mobile marketing. A knowledge of web usability best practices, website navigation and user flow and content management
Must be comfortable telling a story via PowerPoint both verbally and visually

Senior Manager, Digital Optimization Resume Examples & Samples

Strong knowledge and understanding of the digital and mobile space
Strong knowledge of email & social campaign optimization
Excellent knowledge and understanding of SEM/SEO, digital sales funnels, and conversion optimization
Excellent knowledge of digital customer experience and how to continually improve it using analytical data
Strong analytical skills with a proven ability to proactively identify opportunities Superior impact and influence skills coupled with the organizational awareness and relationship building skills needed to navigate a complex matrix environment
Highly organized, self-motivated, adept at managing change and priorities with an ability to work under tight deadlines
Ability to create / direct on brand image, revenue and profitability

Senior Manager, Digital Experience Resume Examples & Samples

Drive campaign conversion through continuous usability optimization of website, tablet and mobile experiences
Collaborate with the Analytics team to quantify and monitor UX optimization
Manage end-to-end UX of campaigns in collaboration with Reebok and agency stakeholders
Ability to apply concepts in strategy, marketing, advertising, e-Commerce, media, and brand management
Deep routed understanding of ever changing digital/mobile landscape and technologies
Vision and strategic mind-set with the ability to sell ideas
Strong project management skills with the ability to manage multiple projects, creating efficiencies and economies of scale
Ability to cope well with ambiguity and uncertainty
Bachelor's degree in marketing, communications, IT, business or a related field preferable
Ability to critically review functional documentation and project plans to a detailed level

Senior Manager Digital Experience Resume Examples & Samples

Ownership to deliver high quality functional design for cutting edge digital campaigns in partnership with the global Category teams and local Marketing teams
Guard the delivery of digital campaigns to ensure that crucial parts of the scope can be delivered under all conditions
Create and constantly improve the evolution of the digital tools and frameworks in close cooperation with the digital/mobile Platform teams
Create strong ties with Category and Market teams by sharing your digital/mobile expertise and guiding them on the best practices for digital production
Educate categories/markets on Digital Experience capabilities/objectives and assure continuous quality improvement
Identify business requirements and interpret these into both campaign and platform digital executions
Partner with categories/markets on the creation of effective digital/mobile strategies for brand marketing
Strongly contribute to the creation of future campaign strategy based on the digital/mobile guidelines and framework
Integrating with cross-functional departments and agencies to ensure the right adaption of digital/mobile
Responsible for the delivery and constant improvement of innovative and leading executions in digital/mobile
Deliver additional insight which can influence digital/mobile strategy and initiatives
Be the point of contact for categories on a daily basis for digital/mobile
Help all teams to integrate digital/mobile in their discipline
Excellent organisational and communication skills
Specialist of digital/mobile marketing platform applications
Broad/ deep knowledge and understanding of ever changing digital/mobile landscape and technologies
An ability to articulate which elements of digital marketing are suitable for different campaigns and how they deliver results
8+ years of relevant work experience in a digital department, agency or similar environment
Broad and deep understanding of digital technologies/methodologies
Extensive experience of mobile web sites and/or native app projects

Senior Manager, Digital Experience Resume Examples & Samples

Collaborate closely with the Local &Global BU teams to develop and own brand the digital marketing strategy in accordance with Global, BU, BA strategies
Develop the annual digital marketing calendar in cooperation with BU, Brand Activation (BA), and Channels and ensure activities are included in Omni-Channel Marketing calendar
Create and implement the plans & local content for all digital activities in close collaboration with Brand Unit (BU), Brand Activation (BA), Retail eCom team and agency
Lead all digital governance in all digital platforms in accordance with Local and Global Business Unit (BU) and Brand strategies as well as managing CRM
Be the key touch point for all digital trends and what’s next as it relates to digital marketing
Brief Global Concept-to-Consumer on any additional Market digital marketing needs, obtain approval and create and execute the initiatives in line with brand guidelines
Own and drive Digital Sports and eSports
Support in the creation of marketing processes/activation plans with BA and BU Brand Communications team
Identify the best partners internally and externally to create the necessary technical infrastructure to support all digital marketing programs (CRM, SNS, website etc.)
Establish the CRM strategy and create and implement annual CRM Calendar in cooperation with BU, Brand Activation (BA), and Channels and ensure activities are included in Omni-Channel Marketing calendar
Own all consumer data, data structure, segmentation as per BU, key city, key store, age, gender, etc
Conceptualize and launch a market loyalty program in close collaboration with Global CRM
Facilitate collaboration with brand partners CRM Database (Event, Department store, Football clubs, Fan clubs, etc.)
Ensure all activities are driving brand first while still maintaining a commercial balance
Relevant KPIs include
. Traffic
. Owned and earned social media KPI’s
. CRM KPIs (Opt‘in, Net Sales, Lifetime value, ROI)
. Executional excellence in global campaign implementation (media thresholds etc)
. Sell-in and sell-out KPI’s
. Market share
. Market sales vs plan
. MWB management
. Execution excellence in brand concepts/stories
Digital marketing background preferred
Delivering and managing CRM programs for world-class consumer centric businesses (sporting goods industry preferred)
Over 7 years of Sales and/or Marketing experience

Senior Manager, Digital Channels Resume Examples & Samples

College or University degree or equivalent, MBA an asset
3-5 years people management experience
Knowledge of technology platforms and architecture, content management tools
Resource Planning

Senior Manager, Digital Organic Search Resume Examples & Samples

Understand and advise on importance of content creation for organic search (SEO)
Implement link building campaigns in coordination with client SEO goals
Have deep understanding of critical keyword research platforms Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
Continually monitor and evaluate search results and search performance across the major search channels
Understand Comcast's products and offers to effectively merchandise landing page content, in partnership with the sales and user experience teams
Experience with website analysis using a variety of analytics tools including MOZ, Brightegdge, Screaming Frog, Google Analytics as well as other standard SEO tools
Excellent written, interpersonal, communication + public speaking/presentation skills
Experience working with keyword tools
Understanding of, or hands on experience with pay per click advertising strategies a plus

Senior Manager Digital Partnerships Resume Examples & Samples

Senior Manager will work on/manage 2 brands – HISTORY and A&E
Conceptualize digital and convergent marketing opportunities in response to RFPs and to proactively take to market
Create sales materials (i.e. one-sheets, case studies, sizzles) and PowerPoint presentations for pitches
Collaborate with digital production and site, marketing teams and other departments as needed to vet concepts
Responsible to providing Sr. Director with support on budgets from other team members and reviewing work for quality control
Attend agency and client calls to present marketing concepts
Manage the execution of digital partnerships (production timelines, asset delivery, creative review process, implementation, reporting and recaps)
Foster regular communication with clients and agencies to collaborate on program implementation and report status
Attend key meetings and share information with counterparts
Build and maintain relationships with clients and agency contacts
Work with Sr. Director to identify potential Ad Sales client opportunities within Marketing’s initiatives
Disseminate and communication sales opportunities to the sales force
Minimum 5 years experience in marketing with major brands, either as clients or partners
Must have substantial understanding of the digital, media and entertainment landscape
Must have creative writing skills
Must be organized, detail-oriented, and work well under deadlines
Must have strong time-management and multi-tasking skills
Must be solutions-oriented and an innovative thinker
Team oriented approach, flexibility and client service orientation are essential

Converse Senior Manager Digital Internal Comms Resume Examples & Samples

722051
5+ year experience in high profile Internal Communications, Corporate Communications or Public Relations role supporting multi-national organizations, either in-agency or in-house
Deep understanding of the evolving digital landscape is essential
Strong writing/editorial and strategic planning skills combined with a sense of urgency, flexibility and attention to detail
Ability to work collaboratively with others and develop consensus within diverse groups and with people at all levels within the organization
Ability to understand challenges or underlying concerns, share ideas, and develop effective responses, or elevate to higher management
Bachelor's degree (minimum) in Communications, Marketing, Journalism, English, or related field required
Exceptional writing and ability to craft compelling messaging, as well as developing and using the right channels in full alignment with Converse tone and voice
Strong editorial / planning skills combined with a sense of urgency, flexibility and attention to detail
Ability to work collaboratively with others and develop consensus within diverse groups and with people at various levels within the organization
Understanding of the evolving communications and digital landscape

Senior Manager Digital Solutions Resume Examples & Samples

Acts as a business partner, subject matter expert, consultant and trainer for communication channel topics within the assigned area of responsibility
University degree (or equivalent) in business studies, marketing, communications or business computing
System expertise: Microsoft Office Suite, Microsoft SharePoint, Django, Intranet Content Management Systems, Google Analytics and other data analysis tools, knowledge and understanding of functionality and inner workings of Social Media Tools such as Twitter, LinkedIn, Facebook, Instagram, Tumblr, WordPress and others
3-5 years typically experience
Deep business understanding of digital & social media and community management
Strong analytical & continuous improvement mindset
Ability to maneuver in a consistently changing environment
Understanding of the complexity, interactions and dynamics within an international company
Very good communication expertise both written and verbal (quality, consistency and accuracy)
Experience in Project Management and Analysis

Senior Manager Digital Payments Enablement Resume Examples & Samples

Lead the deployment of digital payment technology enablement by working closely with country teams
Develop, collect and analyze key metrics that will be used to measure the program’s success
Mobile Payment Programs Design and Development
Supports in identifying opportunities of new Digital Payment models that will improvde customer experience and maintain Scotiabank's competitiveness in this area
Work with Visa, MasterCard, American Express, and Local Card Networks to implement Digital Payment solutions (mobile wallets) throughout International Banking
Leads project deployement of digital payment technology enablement, working closely with the countries
Tracks key indicators to measure the performance of Digital Payments programs in place
Product Design & Development
Supports product development by assessing and recommending product opportunities for expansion across the Division
Proactively identifies opportunities for Digital Payment solutions that will improve customer experience and maintain Scotiabank's competitiveness in this space
Partner management and best practice sharing
Support the dissemination of best practices on product innovation, portfolio management and overall payment strategies at the divisional level. This position will also provide insights and advice to countries on opportunities to strengthen performance of the Digital Payments portfolio
Support the development and negotiation of annual business plans
5+ years of product management or technology enablement in the fields of consumer mobility/technology, or card payments

Senior Manager Digital Payments Resume Examples & Samples

Digital Payment Implementation
Assist with the development of the business case for each country launch including managing relationship with Finance
Lead the gathering of business requirements on conjunction with external vendor across the division to ensure participation and sign-off from all countries and internal stakeholders
Manage relationship with key internal and external stakeholders
Development, collection and analysis of key loyalty metrics that will be used to measure the program’s success
Preparation of presentations to support the decision making process and to keep key stakeholders informed of project progress
Support country with its program launch plan: customer communication, front-line/call centre training, etc
Proactively identifies opportunities of new Digital Payment models that will improvde customer experience and maintain Scotiabank's competitiveness in this area
Conducts cost-benefit analysis for specific projects by participating in the prpeparing and tracking of multi-country business cases
Leads the execution from business case state through to launch, tracking through to completion, working closely with the countries
Tracks key indecators to measure the performance of Digital Payments programs in place
Effectives communicates to key stakeholers and navigates through new challenges with recommendations on solutions
Lead the development and communication with countries regarding specific short-term and long-term strategy plans
Champion product development by assessing and recommending product opportunities for expansion across the Division
Work with Visa, MasterCard, American Express and Local Card Networks to implement Digital Payment solutions throughout International Banking
Business Planning

Senior Manager, Digital Products Resume Examples & Samples

Work closely with Product, PMO, and Engineering teams to ensure product requirements and business needs are being met and executed accurately
Execute feature roadmap for WWE Network digital platforms such as Xbox, PlayStation, Apple TV and Roku, iOS, Android and desktop
Evaluate usability of existing products, gather feedback and identify areas of improvement across all products
Work with the Analytics team to identify areas of improvement across all platforms
Identify user experience risks as they arise and make recommendations that take into account trade-offs and multi-phase releases
Effectively communicate feature ideas using wireframes, flow diagrams, mockups and prototypes to all stakeholders
Maintain deep understanding of customers’ needs, the product, and the competitive landscape
4+ years of experience in digital product management
Passion for creating outstanding and intuitive user experiences for global audiences
Experience defining requirements to allow for iterative development that makes the product available to users sooner
Proactive, disciplined, innovative, persistent and able to manage multiple projects in a highly energetic environment
Understanding of OEM interface guidelines and app frameworks (i.e., Xbox, PlayStation, iOS, Android)
Experience in the entertainment, OTT, cable, programming or broadcast industries preferred
Experience working with and creating wireframes using relevant rapid prototyping tools such as Balsamiq, OmniGraffle, Visio, SnagIt, and/or Adobe Photoshop/Illustrator preferred
Excellent verbal/written communication and interpersonal skills
Highly collaborative team player with proven ability to influence cross-functional teams without formal authority
Demonstrated drive for superior results and ability to manage multiple projects simultaneously under tight deadlines in a dynamic, fast-paced environment
Willing and able to work flexible hours as needed

Senior Manager, Digital Identity Management Resume Examples & Samples

Activation/Registration (OAO, OSO, ESR)
Identity Proofing (TransUnion, Lexis Nexus) – lean on ETM or FP role to help improve
Digital Identity (SecureKey)
TD as a Relying Party
TD as a Trusted Party
Establish a POV, initiate POCs/tech analysis and define benefits of candidate solutions, such as
Social Media Identity/Reputation
Mobile Network Operator Verification
Monitor VOC & improve LEI
Monitor and report on the threat landscape, competitive landscape and vendor landscape
Manage key vendor relationships and work with VRM to track
Define and take accountability for key performance indicators
Define business cases – acquire approval and funding
Define high-level business requirements and work with BA to enrich
Formulate & execute launch/rollout plans
Ensure business requirements are being met through design/testing (oversight)
Manage product budgets, funding requirements and timelines
Work with marketing to establish communication strategies
Provide banker support - internal training/talking points/communication plans
Execute and coordinate usability testing

Senior Manager, Digital & Cross Resume Examples & Samples

Partner with Sales, Planning, Marketing and Research leads on digital and cross-screen measurement objectives
Manage research & measurement relationships with digital partners of NBCUniversal
Support Ad Sales by devising partnership measurement and positioning strategy on behalf of NBCUniversal
Model digital sponsorships and custom execution reporting best practices within the NBCU portfolio
Devise positioning for NBCUniversal content portfolio, as well as key digital brands
Lead research projects which showcase value of the NBCU cross-platform portfolio in the broad linear and digital ad sales marketplace
Work closely with the rest of the Digital Ad Sales Research team to generate portfolio and campaign specific insights to help drive business decisions, strategy and advertiser revenue
Train and manage teammates
Bachelor’s Degree required in relevant field
4+ years’ experience in research or analytics, preferably at a relevant digital video destination or national broadcaster
Extensive knowledge of linear and digital research, measurement and analytics including syndicated platforms comScore, Nielsen, Adobe, and others
Robust understanding of cross-platform media landscape and consumption habits
Mastery of Microsoft Office
Strong communication, presentation and interpersonal skills
Ability to multitask, work on multiple projects simultaneously and effectively
Management and training of Research Analysts

Senior Manager, Digital Asset Execution Resume Examples & Samples

20% - Drives functional and operating process for production and presentation of product images, videos, item copy and other inline multi-media assets
20% - Develops short and long term strategic route map for the homedepot.com�s asset enhancement processes and systems
20% - Responsible for external resource management. Manages outside vendors to ensure execution of programs and tactics on time and within budget. Manages projects and the allotment of money to meet budgetary and segment goals
20% - Develops and tracks performance through multiple data points. Make changes accordingly to improve performance. Also, develops and implements process and system improvements related to data management and operational activities
10% - Build strong relationships with business partners and actively support cross-functional initiatives to drive improved overall business performance; Coordinates and leads internal functions in the execution of data maintenance on homedepot.com
10% - Trouble shoots and problem solves for ongoing operational needs as they arise
5 yrs experience in Ecommerce and/ or creative operations
Well-developed presentation skills (oral and written) computer skills required, specifically PowerPoint, Word and Excel
Ability to maintain composure and productivity in a dynamic environment Ability to be deadline oriented with long and short-term projects
Ability to approach problems systematically, researching all alternatives and making appropriate recommendations

Senior Manager, Digital Engagement Resume Examples & Samples

Meet digital customer engagement KPI and deliver positive outcomes
Minimum 6 years work experience in a marketing department of a financial institution
Experience in site design and flow
Strong numerical/analytical capability
Strong, written & verbal communication skills
Demonstrated leadership experience and managing marketing teams
Digital Marketing strategy execution skills
Strong ability to plan and coordinate multiple campaigns and initiatives to effectively deliver high-quality, sustainable results as required by the business
Lateral thinker who demonstrates drive and commitment to delivering innovative solutions
Customer-centric
Adaptable, resilient and flexible
Team player and proven leadership behaviours

Senior Manager, Digital Experience Resume Examples & Samples

Drive strategies to deliver best-in-class digital experiences including Digital Content, UX, SEO and Product strategies based on a data driven and Audience segmentation approach
Implement content strategies including securing our snow & mountain resort data along with content sourcing and curation strategies to ensure our digital brand continues to grow
Drive enhancements to our digital presence to optimize the experience and engagement
SEO expertise with the ability to utilize analytics to track SEO and content initiatives to increase organic search channel
Produce and leverage analytics reports to evaluate the growth of our digital experience and to identify new areas of opportunity to optimize our web and app presence focused on UX and Audience segmentation
Collaborate cross-functionally to define the implementation of all digital platform projects and products
5+ years experience in a leadership role implementing innovative digital content strategies
5+ years digital experience leading web and mobile experience strategy and evolution, with a strong emphasis on digital and user experience design
Experience using web analytics tools (Google Analytics or similar)
Experience with a data management platform (Krux or similar)
Working knowledge of SEO best practices
Ability to use analytics to identify trends, issues and opportunities
Flexible and able to respond to changing business priorities

Senior Manager, Digital Communities Resume Examples & Samples

Managing daily operations of the team, with the primary purpose of ensuring that customers receive a brilliant support experience within acceptable timeframes
Creation of content and managing customer feedback
Developing customer feedback loop mechanisms and processes, to engage and collaborate with relevant internal teams across the wider business
Effectively manage and address customer issues; &
Reporting clear outcomes and results against the targets

Senior Manager, Digital Asset Management Resume Examples & Samples

BA/BS Bachelor’s Degree or equivalent experience
A minimum of three (3) years of experience with a large scale Digital Asset Management platform
Proven success as a key member of a matrixed, cross-functional team; able to work equally well with people in business, creative, and technical positions
Equal comfort with both business and technical conversations regarding digital assets
A minimum of seven (7) years of experience with large scale Digital Asset Management platforms
A minimum of two (2) years of Product Management experience
A minimum of two (2) years of Supervisory experience
Professional photography or graphic design experience

Senior Manager Digital Resume Examples & Samples

Understand the Financial Services market
Deeply understand the Digital Transformations and associated disruptive technologies and concepts relevant for the FS industry, including Blockchain, Mobile First approaches, Digital Bank transformation, Payment evolutions, Eco-system propositions (e.g. around IoT and Connected Home/ Vehicle in Insurance)
Know “the what” (new propositions & technologies), “the how” (implementation approach) and “the who” (transforming teams to digital models)
Work with clients and client teams to successfully grow our Digital Footprint
Explain digital methodologies and concepts in non-technical language and articulate business benefits
Manage stakeholders: within clients, internally within Accenture and at third parties
Develop business cases to demonstrate the value of Digital
Understand a range of deal structures including value-based deals, time and material, etc
Extensive network within the Financial Services industry
Be flexible for international travel
Master Degree – preferably from a business or technical university
Fluent in Dutch and English, written and verbal
Experience in a consulting or digital agency
Proven track record in shaping and closing deals in Digital
Able to structure a complete solution to meet client needs and drawing upon the best of Accenture’s global capabilities
Ability to structure and write convincing, evidence-based proposals
Proficient understanding of digital technologies

Senior Manager Digital Products Resume Examples & Samples

Own end-to-end lifecycle product management for AdWorks’ current and emerging portfolio of digital products. The position will be responsible for the “4 P’s” of marketing, including price, product, promotion, placement
Maintain strategic relationships with key industry stakeholders such as technology providers, application developers, third-party technology vendors, outsourced ad sales organizations, advertisers and agencies
Collaborate with all advertising support teams to develop product features and requirements from conceptual stages through product life cycles to optimize revenue and meet operational, financial and corporate objectives
Manage local market product information including pricing and market analysis
Competitor's offers, market share, advertising, and promotional plans; pricing, distribution mix, sales challenges; unique market advantages, weaknesses, requirements and characteristics
Work with local market team to understand emerging customer needs and to develop requests for new products or product enhancements including feature adjustments, major account solutions, pricing changes, etc
Primary field liaison to HQ Product Management for all elements of the product lifecycle
Responsible for local CPE testing/trialing and recommendation for acceptance as well as go-to-market plans
Serves as interface with local network teams on all aspects of product marketing
Five years experience in product life cycle management required
Proven ability to translate ideas and vision into product definition and requirements
Strong written, verbal and oral presentation skills
Proficiency in PowerPoint, Excel, Word and other standard office computer applications
Ability to anticipate risks and devise contingencies to manage them
BA in Marketing or Business preferred

Senior Manager Digital Channel Optimization Resume Examples & Samples

HTS/Service Delivery – ensuring proper communication and providing input into process changes, risk initiatives, and acting as the business representative for RBWM
A Bachelor’s or Master’s degree from a recognized tertiary institute or equivalent experience in business, marketing or related field is required. Wider Group experience is a definite advantage
Strong strategic planning, analytical, organizational, time management and written and verbal communication skills are a must; strong cognitive skills; an understanding of the strategic goals of the PFS segment and where the direct bank fits in delivering these goals
Proven strong inter-personal and influencing skills that demonstrate an ability to build consensus across a diverse group of stakeholders; strong management, negotiation networking skills to be able to work in a complex environment where matrix management and competing priorities are a reality to deal with each day. The person must be a strong manager of people, an organizational team player able to build a cohesive team that fosters high performance and a strong customer focus
Position requires much interaction with senior management within HBCA. The position requires therefore the ability to work to ensure that solutions proposed and agreements reached with stakeholders well articulate the direct agenda and drive required results. A high degree of tact and diplomacy is therefore required to work at this level

Senior Manager, Digital Resume Examples & Samples

Lead a team of analysts and forge strategic partnerships with vendors to ensure accurate and timely delivery of reports and dashboards. In addition, provide insights into key trends and issues
Lead the quantitative web analytics effort by creating data models to track KPIs, analyze web and multi-channel data, apply advanced statistical theory, report findings, and consult with senior management and staff
Support business objectives in making strategic data-related decisions by analyzing, internally managing and real-time reporting of eCommerce activity data as needed
Partner with team and vendors to design and execute website tests to improve member experience on the web
Prepares detailed interpretations of analyses for project teams and manager based on enhancements or changes to websites tracked through web analytics tools
Design analytics projects that involve data collection, modeling, and analysis of web data through conventional web reporting tools (i.e. Omniture, tag management tools, or other web tracking tools)
Collaborate with teams across RCI on cross functional projects
Create presentations highlighting key findings in our data that are seen by the executive leadership of the company
Present work to senior leadership and executive committee when needed
Design and implement a comprehensive communication structure to systematically distribute information that answers questions quickly though standard daily, weekly, and monthly reports reflecting traffic, conversion rates, and revenue across all digital channels and lines of business
Must have 5+ years Marketing Analytics experience
Must have 2+ years in Website testing
Familiar with advanced statistical and data modeling techniques
BA or BS in business, engineering, math, or a related field
Ability to multi-task and prioritize projects
Team player and ability to coordinate cross-functional efforts and communication with all levels of an organization
Self-motivated leader and motivator who delivers results with minimal supervision
Experience in Adobe Analytics, Tealeaf, Opinionlab and/or related web reporting tools

Senior Manager Digital Innovation Resume Examples & Samples

Manage resources through design, development, and/or operations of complex technology environments (programs, applications, systems, and/or infrastructure)
Manage the vision, direction and motivation of team members through at atmosphere of trust, leverage of diverse views, and encouragement of improvement and innovation
Demonstrate extensive knowledge and a proven record of success in managing all aspects of projects including the identification of business requirements, functional design, process design (including scenario design, flow mapping), prototyping, testing, training, and defining support procedures
Work closely with clients and top decision makers and staff to develop project vision, client and project risk assessments, implement opportunities, and recommendations
Effectively write and communicate engagement results to client management
Manage, develop, train, and coach staff on projects and assess performance for engagement and year-end reviews
Maintain active communication with clients to manage expectations, ensure satisfaction, make sure deadlines are met, and lead change efforts effectively
Team with management on proposals, participate in pursuit teams, participate in the proposal development process and contribute to the development of proposal pricing strategies
Travel 50-75%
Bachelor’s degree in engineering or computer science and advanced degree such as MBA preferred
10 + years of experience in consulting and/or implementing solutions leveraging a combination of customer technology strategy, future state architecture design, CRM program delivery, and mobile/digital strategy
Experience managing multiple large-scale full-life cycle implementations of CRM or mobile-enabled solutions, including ownership of the program/project, management of the overall team and ownership and management of program/project financials
Advanced expertise in the following areas
Ability to work independently and manage multiple engagements and competing priorities in a rapidly growing, fast-paced interactive, results-based team environment
Strong leadership, business development, recruiting, training, coaching, and mentoring skills, coupled with excellent written, interpersonal, and presentation skills
Ability to manage and develop staff in a highly interactive team environment
Computer expertise including an understanding of the impact of technology

Senior Manager Digital Channel Resume Examples & Samples

Drive design, development and optimization of eCommerce and mCommerce experience to align with experience of both Financial and non-Financial incumbents and startup players
Undergrad degree required (or equivalent experience), MBA preferred
Excellent problem-solving skills and strong analytical capabilities
Thrive in a fast-paced and entrepreneurial environment
Strong experience in online acquisition vehicles

Senior Manager, Digital Platforms Resume Examples & Samples

Provide strategic leadership support for digital channel initiatives, with a strong focus and product ownership of the online account opening and onboarding experience, that addresses client needs, creates competitive advantages, closes gaps, and builds a more cohesive overall digital channel experience
Maintain and communicate the “big picture” understanding of all projects and initiatives
Provide leadership on cross-functional teams supporting current / future initiatives, as well as prioritization discussions, and internal planning meetings
Work collaboratively with technology partners in development, Quality Assurance, Application Development, and throughout TD Ameritrade
Explore emerging technology and approaches, such as responsive web, to create continuity for clients accessing TD Ameritrade platforms through digital channels
Serve as the primary point of contact for key initiatives, questions, and emergencies related to the digital channels. Interface with leadership in Project Management, Quality Assurance, and Application Development
Manage the portfolio of web initiatives by working across the organization to ensure all demand for digital projects is accounted for and appropriately prioritized
Provide leadership and direction to the team with regular coaching and feedback, setting and communicating realistic performance goals and providing performance feedback on a regular basis
Set strategic and functional goals that can be communicated at team and individual level to meet team and departmental expectations
Effectively communicate the Corporate mission, vision and company Core Values to the team
Establish and maintain a strong understanding of the competitive landscape as it relates to TD Ameritrade digital platforms, and specifically the research offering, and communicate that broadly within the organization
Manage competitive intelligence efforts by ensuring the platform team tracks and reports the implications of new developments in Digital Client Experience, financial services, and overall technology hardware – PCs, tablets, phones, etc
Communication to internal stakeholders and management on project progress
Collaboratively develop a roadmap to communicate a vision to key partners across the firm
Create product briefs to outline new features, target audiences, key benefits, and the underlying strategy for new feature development

Senior Manager, Digital Channel Resume Examples & Samples

Manage digital service and sales end to end across all investment and savings products and be accountable for digital sales and service targets
Bridge business needs and existing platform complexity and limitations for all digital aspects of customer engagement
Act as digital product owner that drives design thinking in all digital customer interactions
Facilitate the execution and assist with the planning of online acquisition and lead generation campaigns
Facilitate in development of annual strategic plan and roadmap across all eCommerce businesses
3+ years digital marketing experience
Excellent written communication skills and highly proficient at using PowerPoint
Passion for digital consumer technologies that are influencing retail and e-commerce
Ability to convert business needs into high level technology initiatives

Senior Manager, Digital Portfolio Resume Examples & Samples

Have a clear overview of all programs affecting the Residential Digital portfolio
Surface up collision points between various programs and work with teams to formulate an integration plan
Work with the HUBs and Capabilities teams to ensure synergies between programs and new capabilities that go across different streams
Understand the Residential direction and align business strategy by providing innovative recommendations for cost effective solutions/delivery
Identify and manage all milestones and interdependencies to deliver on the Business and Project/Program objectives and targets
Escalate issues to the appropriate levels within the organization to mitigate risks and keep schedules on track
Develop effective change management strategies for both customers & frontline staff
Provide Management with concise and timely Project/Program reporting on implementation progress, issues, risks and containment plans
Develop and conduct presentations to various levels of Management as required
Provide Project Status Reports and Financial updates on Projects/Programs being managed and collaborate with PMs on reporting requirements
Create and manage relationships with team members, subject matter experts, stakeholders and other members of the organization
Manage, coach, and lead a team of portfolio managers
Bachelor's degree in Finance, Statistics or equivalent
Minimum 8 - 10 years of relevant Portfolio Management experience in a fast paced environment with telecom industry experience
A focused, inquisitive, and motivated mindset that always seeks to build and improve upon existing team/company performance
Strong communication skills (oral and written) with the ability to deliver concise and organised information
Extremely detail oriented and thorough (ability to quickly spot missing details)
Highly adaptable with the ability to manage several projects simultaneously, while maintaining quality, in a fast paced environment
Ability to interface with all levels of the organization, across a variety of cross-functional groups (finance, business, etc.)

Senior Manager, Digital Payments Resume Examples & Samples

1)Strategy development, socialization and business case preparation
2)Business development and managing contracts with selected partner(s)
3)Developing and leading the delivery of a go-to-market strategy from concept to commercialization including creation, maintenance and delivery of current and future customer UI
4)Building relationships and partnering with other BNS groups to work collaboratively to deliver objectives
5)Provide thought leadership in areas of digital commerce leveraging various technologies and propose design ideas, features and functionality for existing and upcoming digital platforms
6)Work closely development teams to ensure that the product is designed and implemented as per original business requirements
Strong analytic skill set and attention to detail
5-7+ years experience with digital product ownership and delivery
Experience with business development (contract negotiations and joint product development)
Working knowledge of payment products; Mobile Commerce (NFC technology, Mobile Wallets, ecosystem players) knowledge would be an asset
Good understanding of the retail payment systems, and experience working with card networks (i.e., Visa, MasterCard, Amex, Interac) and other partners in the payments ecosystem is ideal

Senior Manager, Digital Engagement Resume Examples & Samples

Design and deliver digital adoption and engagement strategy and roadmap
Spearhead the development of the adoption and engagement strategy and roadmap to increase Mobile and Scotia OnLine access and adoption
Translate big-picture, strategic thinking into actionable recommendations that maximize results
Lead strategy and execution of innovation and digital projects that drive and deliver adoption and engagement
Define and deliver overall timelines and milestones associated with roadmaps
Determine key performance indicators for projects
Continuously refine all digital self-service capabilities, content and flows via customer feedback, usability studies and website/app data to increase effectiveness and satisfaction
Design and implement capabilities deepening customer engagement and Digital Channel usage
Define and design the customer engagement journey and execute ongoing testing and refinement to optimize and enhance the customer value
Deploy value-driving digital solutions to enhance Digital Channel usage and shape meaningful change for our customers
Conduct GAP analysis to identify process improvements, roadblocks that need to be addressed, and opportunities for results-driven initiatives
Manage project financials, develop and deliver against core key performance indicators for solutions to measure business outcomes and success
Build alliances with key Stakeholders to drive employee engagement and customer adoption of Digital Channels
Drive discussions with Contact Centre and Branch Customer Experience to influence and deliver Digital Channel programs that mobilize customer facing staff to increase digital channel adoption and migrate transactions to Mobile and Scotia OnLine channels
Shape employee training, Digital Ambassador program, Digital content and tools for branch staff
Partner with Customer Insights Management to identify opportunities for solutions that present customers with relevant offers in contextual and timely fashion (ex. Next Best Action)
Influence development of new technology enhancements with Digital Factory, Business Lines, Customer Value Proposition and Rapid Labs to deliver on adoption and engagement goals
Engage internal and external Marketing partners to translate roadmap into tactics that align to the overall strategic goal
Ensure digital adoption and engagement is at the forefront of agile squad teams by highlighting adoption targets, key objectives, and educating team members of best practices – ultimately working collaboratively to identify pain points and drive solutions
Identify, articulate and share insights to gain buy in on recommendations to Bank wide partners
Act as Digital Onboarding and Adoption Subject Matter Expert (SME)
Develop and maintain thought leadership on onboarding and adoption
Participate in Agile Squads as the onboarding and adoption SME
Proactively seek out opportunities to “delight” the customer by reviewing industry insights, marketing trends, customer satisfaction surveys, market research, competitive benchmarking studies, focus group testing and heuristic reviews
Identify research opportunities to support the development of roadmap initiatives
Review & monitor monthly results, campaign tracking, and web analytics results to drive change in support of objectives
Ensure insights are shared and leveraged by partners
Define and optimize the digital journey through innovation
Develop business cases for test and learn opportunities
Implement and perform post-mortem on test and learn opportunities to identify roll out of initiatives
Identify opportunities for partnerships with internal stakeholders working on digital innovations or project that impact adoption and engagement
Drive development of new tools and content for digital channel adoption

Senior Manager, Digital Solutions Resume Examples & Samples

Identify new and emerging technologies and work with the business to apply them to the publishing business
Conduct workshops and design sessions to facilitate collaboration between the business and IT, set priorities, and design solutions
Deliver products for the business using agile concepts and iterative development
Manage a suite of tool and services that support HarperCollins ecommerce, online marketing, affiliate sales, online discovery, and digital content distribution
Manage the pipeline and development of marketing websites for the HarperCollins, and HarperCollins Christian business
Critically evaluate information gathered from multiple sources, reconcile conflicts, decompose high-level information into details, abstract up from low-level information to a general understanding, and distinguish user requests from their underlying needs
Proactively communicate and collaborate with external and internal customers to analyze information needs and functional requirements and deliver the following artifacts as needed: (Functional requirements, Business Requirements Document, Use Cases, GUI, Screen and Interface designs)
Utilize enterprise-wide methodologies as required
Successfully engage in multiple initiatives by delivering on commitments to the business, while engaging in discovery of future initiatives
Collaborate with project managers, developers and subject matter experts to establish the technical vision and analyze tradeoffs between scope and timing, usability and functional needs
5-7 years related experience in I.T. product management
Experience deploying and managing digital solutions related to ecommerce, digital marketing, web/app products, and digital innovation
An understanding of online product development leveraging internal and external services to rapidly deliver solutions, and effectively iterate to achieve incremental short term goals
Experience with online marketing concepts, including online personas, identity management, social integration, loyalty programs, and affiliate programs
Extensive experience using WordPress and available plugins to deliver websites
Strong analytical and product management skills required, including understanding of how to interpret customer business needs and translate them into application and operational requirements
Excellent verbal and written communication skills and the ability to interact professionally with a diverse group including business executives, managers, subject matter experts and technical personnel
Ability to work with the business to identify and prioritize projects, drive delivery, and support the ongoing operation of tools and processes
Team player with proven ability to work in a dynamic, evolving work environment

Senior Manager, Digital Enablement Resume Examples & Samples

Identify, initiate, evaluate and design digital capabilities that provide superior customer value and increase revenue by
Maintaining a superior knowledge of the Creditor Insurance roadmap as well as an understanding of the needs of the business (short and long-term objectives and goals)
Identifying, conceptualizing and researching digital capabilities targeted at elevating client experience and increasing profitability, while reducing business line costs
Proactively identifying gaps with respect to customer needs, market trends, and product sales as they pertain to digital channels
Researching and evaluating the effectiveness of the Creditor Insurance digital customer experience through component identification and root cause analysis and providing solutions and recommendations for prioritization of key initiatives
Developing recommendations for Senior Management, by outlining new concepts, business rationale, incorporating financial analysis to support sales volumes and cost effectiveness of the various digital initiatives
Staying current on digital best practices and relevant Fintech and Insuretech developments
Lead the implementation of approved projects to ensure that business goals are met, knowledge is transferred to others and business risk mitigated by
Actively leading all digital projects, establishing cross-functional teams, identifying timing, resources, deliverables, activities, dependencies and milestones to ensure achievement of established objectives
Continuously re-evaluating the initial parameters of the business plan and making changes as appropriate
Working collaboratively with business partners to continuously evolve the digital customer experience to industry best standards
Strategically influencing and obtaining buy-in on project objectives and scope with internal and external stakeholder partners
Managing test environments, such as pilots, by conducting reviews and analyzing data to formulate recommendations for national implementation
Reporting progress relative to goals, business targets and any new developments which may impact the success of the project, with the assessment of strengths/weaknesses and recommendations to best optimize business deliverables
Identify, initiate, evaluate and design new Creditor Insurance campaigns that provide superior customer value, improve penetration rates and increase revenue by
Analyzing customer cohorts, market and competitive landscape; determining where gaps exist with respect to customer needs
Identifying, conceptualizing and researching opportunities to increase penetration, maximize profitability, and reduce acquisition/retention costs
Designing targeted marketing campaigns leveraging direct marketing in conjunction with decision support/ data warehouse and other sales channels including contact centre to meet acquisition targets, incorporating customer/sales channel needs, customer sensitivities, and market research into campaign design within the context of the competitive environment
Strategically influencing and obtaining buy-in on campaign objectives and scope with internal and external stakeholder partners
Developing post-reporting information needs and formats; establishing success metrics ensuring that relevant data elements will be captured in campaign design; obtaining input/agreement from all stakeholders and Senior Management
Provide strong leadership to direct report(s) by
Motivating both individual and team performance and fostering a collaborative team culture
Developing staff by coaching and sharing knowledge/experience, and providing opportunities for staff to share responsibility for achieving business objectives/goals
Assessing strengths and development needs of subordinate(s), establishing performance objectives and measures and providing timely and specific feedback
5+ years’ experience in the Financial Services Industry
Experience in building digital strategies and roadmaps and a thorough understanding of digital banking technology and market trends, “design thinking” and competitive business environment
Experience working on multi-channel marketing campaigns
Working knowledge of Creditor Insurance, including policies and processes, servicing model and products
Thorough knowledge of Canadian Banking strategy and business objectives
Solid leadership skills with an ability to identify challenges, recommend options and solutions and commit to a decision within specific timeframes
Excellent understanding of the Bank’s informal/formal organization structure from both EO and field perspectives
Thorough knowledge of Microsoft Office including Word, Excel and PowerPoint (or other presentation software applications)
A high degree of flexibility, results focus and ability to effectively manage numerous competing priorities
Ability to work both independently and collaboratively with multi-functional teams, as both a leader and member
Excellent relationship building skills and the ability to communicate with, and influence, more senior individuals
Strong leadership and people management skills and the drive to motivate direct report(s), peers and superiors

Senior Manager, Digital Employee Engagement Resume Examples & Samples

This role works across the RBWM business and support areas to facilitate achieving goals, sometimes working through conflicting views on approach and managing through multiple priorities. Significant personal influence and communication skills will be tested
Minimum of eight years proven and progressive banking or business experience, with emphasis on sales in a digital environment or equivalent. Group experience preferred
Minimum of a Bachelor’s degree in business, marketing, related field or equivalent experience
Strong strategic planning, analytical, organizational, time management, lateral thinking, interpersonal, influencing, management, negotiation, networking, decision-making, cognitive and communication skills
Ability to build consensus across a diverse group of stakeholders
Ability to operate in a fast paced environment, self-starter, and highly motivated to excel
Ability to meet stretch targets as well as pro-active delivery of superior online products and service for customers

Senior Manager Digital Demand Resume Examples & Samples

Be responsible for leading a team of up to 5 direct reports in HQ, in addition, assume functional leadership for counterparts in the regions for the definition of global measures
Have ownership of product and application part of IFX internet and continuously improve usability and findability
Continuously monitor trends in the industry
Systematically understand, evaluate and implement requirements from regions, divisions and other Infineon stakeholders
Consult product marketer and divisional counterparts in online/internet activities
Define targets and KPIs for all internet activities
Be responsible for customer experience of the Infineon product and application and tool part
Support multimedia productions
Maintain and Improve a content infrastructure that helps to systematically create content and transfer it to the internet

Senior Manager Digital Transformation Resume Examples & Samples

Experience with digital transformation and strategy initiatives
Skilled relationship management including, influencing senior executive decisions
Proven analytic mind-set
Proven ability to lead cross-functional teams
Enthusiastic, thorough, inclusive and results-oriented; Ability and desire to help others thrive in a dynamic team-oriented environment
Eager to mentor, teach, share and learn
Deep passion in first class customer experiences and innovation
Excellent verbal and written communication skills, ability to communicate on a broad spectrum (from deep technical discussions to high level executive vision)
5-7 years of digital, strategy, or technology experience, financial services experience an asset
Experience in a technology company or top-tier technology consulting firm an asset

Senior Manager, Digital / Multi Resume Examples & Samples

Lead brand team’s own thinking on business strategy and planning relating to multi-channel opportunities
Advise brand directors on best-practices and opportunities for reaching customers through multi-channel programs
Partner with brand team and manage specific MCCM initiatives to maximize impact
Serve as liaison between rest of MCCM Planning and MCCM Operations Teams and Franchise, in order to leverage enterprise tools, processes, and best-practices. This includes interactions with key third party vendor partners
Develop metrics plan, track program results, and optimize, following a test-learn-adapt methodology
Become a trusted partner and provide the Pharma/Medical Aesthetics Franchises with day-to-day support, including
Strategic insights for how to achieve brand objectives using MCCM channels
Partnering with brands in the execution of specific MCCM initiatives that incorporate best-practices and insights from the rest of the MCCM Planning team in order to improve business impact and outcomes
Track results and recommend optimizations to programs
Be a key advisor to brand leadership on MCCM related matters

Senior Manager, Digital Resume Examples & Samples

Evaluate all social media plans
Drive value by ensuring our agencies are executing the plan
Demonstrate savings/productivity
Communicate value and impact of social media to stakeholders
Ensure programs result in highest possible levels of business benefit
Partner with portfolio and planning teams to ensure Bought,Owned and Earned assets are integrated and optimized
Foster productive relationships with media agency, agency creative/account/traffic groups, internal brand teams and cross-functional partners,as well as sales representatives from key media outlets
Focus on nurturing and growing key media/content partnerships (e.g. Facebook, Snapchat, etc.)
Monitor brand program compliance with Diageo Marketing Code
Develop best practices for social media planning and buying processes, competitive media analysis, media cost and performance benchmarks, and media effectiveness
Minimum 3 years’ experience in social media marketing or relevant communications related roles
BA in related area
Experience in managing several large scale projects simultaneously
Experience managing multiple stakeholders
Experience managing both internal and external partners

Senior Manager, Digital Capabilities EU Resume Examples & Samples

A proven track record in design, planning and delivery of Multichannel/digital strategy and tactics, including agency management at local and regional level
A deep understanding of Life Sciences commercial model
Preferably at least 1 year experience as ABM in a Pharma Company

Senior Manager, Digital Campaigns Resume Examples & Samples

Lead team in strategic development of cross channel marketing efforts to reach the target consumer comprising of channel, device, geographic, psychographic and demographic support, and customer behavior
Act as communication conduit to executive sponsors and stakeholders and interfacing with individual business units to understand their goals and present strategic options
Implement strategic initiatives and strengthen collaboration with integrated marketing and product marketing teams, channel marketing and sales to ensure deliverables meet goals, objectives and expectations
Demonstrate strategic insight and establish and own a 6 – 18-month road map that defines the set of initiatives to achieve key performance indicators
Manage multiple projects in simultaneous stages of evaluation, engaging and driving cross-functional teams and managing external agencies
Plan digital campaigns that drive measurable business results (KPIs), as a part of integrated communication programs leveraging new and innovative digital advertising opportunities
Identify and evaluate a roster of agency partners best suited for Brother’s digital needs, and manage agency partner relationships and evaluation performance
Lead a team of 2 Direct Reports, ensuring execution and support are offered to the various business units
Define and support the campaign process and requirements necessary to drive projects through to implementation and optimization
Set benchmarks for digital campaigns, drive the analysis of campaigns, formulate optimization plans (test and learn), and share results with senior-level management to inform decision making
Promote the “art of possible” – provide a holistic view, connecting the dots for stakeholders from conceptualization to the realization of benefits
Strong digital marketing background with an understanding how to bring new and campaigns to market
Ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
Work with internal and external partners, including executive level management to gain buy-in and drive initiatives through to execution
Lead annual, quarterly and monthly digital campaign planning processes; gathering input from key business unit leaders to develop go-to market strategies
A minimum of a Bachelor's degree is required, Masters’ preferred
7+ years’ experience in digital campaign marketing, working cross-functionally with various departments. Marketing Agency or Corporate experience preferred
Previous budget management experience of $1m in spend required
Possesses great ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate issues
Ability to manage and develop a team
First class presentation skills including the creation of well-thought-out presentation decks for delivery to C-suite executives
Team-oriented with the ability to earn trust, work with, and influence others within a consensus driven organization
Proven experience in creative problem solving
Understands and empathetic to customers’ needs
Attention to detail with the ability to execute projects from beginning to end through high-level organization skills and multi-tasking
Superior interpersonal abilities and strong communications skills (oral and written)
The ability to travel as required (5-10%)
Strong analytic ability: deep understanding of quantitative and qualitative analytic techniques to identify opportunities, assess results and continuously improve
Ability to create visual data representations to share findings using tools such as Tableau, Google Charts, Excel and other programs
Fluent in web analytics using Google Analytics, Adobe Omniture, Webtrends and other platforms
Knowledge of basic HTML & coding, SEO meta data & site tagging requirements, schemas, customer journey formation, URL configuration, path analysis and event tracking
Proficient in Microsoft Office Suite especially with Excel and PowerPoint

Senior Manager Digital Connected Devices Resume Examples & Samples

At least eight years’ experience in a research and development or sales and business development role, working for a world leading device manufacturer or a tier 1 service company with focus on selling and delivering connected devices
A software engineering background would be a plus
Proven track record in leading large consulting, sales or delivery teams as well as in full lifecycle project management
Used to working with third party system integrators
Excellent communicator with proficiency in verbal and written English

Senior Manager, Digital Adoption & Engagement Resume Examples & Samples

Design and deliver an adoption and engagement strategy and roadmap by
Build alliances with key Stakeholders
Graduate or Post-Graduate Degree
Experience in Digital and Customer Experience
Traditional Financial Services, Fintech or Technology Experience, specifically driving digital customer journeys
Visionary that can translate big picture thinking into action plans
Experience in developing solutions that enhance the customer journey
Adaptive influencing, relationship building skills across peers and senior executives
Problem solver and solution provider
Superior presentation and communication skills
Energized by challenges that need creative solutions
Ability to translate business needs into technology requirements
Knowledge of customer-centric design

Senior Manager Digital Optimization Resume Examples & Samples

The Senior Manager Digital Optimization will be responsible for strategic digital vision, tactical execution managing and monitoring GCM performance and results at management company level
Crucial to this role is the ability to drive commercial results through direct and indirect action. Strong collaboration skills will be required to navigate multiple slices of the GCM Marketing & eCommerce, ensuring we are managing both the destination and hotel needs in our digital channels to a positive outcome
Another crutical elment to this role will include budget management and provide in-depth analysis to all spent and performance evalutation
Strong people management experience at Senior Manager level
Strong data analysis experience and providing strategic recommendations to internal and external customers
Strategic Planning skills
An effective collaborator and communicator to Executive level and Senior business leaders
Experienced in developing executive stakeholder relationships
Delivering pitches on Hilton’s services and activities to senior business leaders
Relationship management with Owned, Managed and Franchised groups
Extensive digital Marketing and/or eCommerce experience
Solid experience working in the Hospitality and/or travel industry
Excellent MS Office Suite skills
Years of related experience:7+
Years of management or supervisory experience:6+
Add'l requirements (i.e. % of travel, etc.):travel as required
Extensive experience of digital Marketing and/or eCommerce experience
Extensive experience working in the Hospitality and/or travel industry
Strong data analysis and providing strategic recommendations to internal and external customers
Years of related experience:10+
Years of management or supervisory experience:8+

Senior Manager, Digital Offer Management Resume Examples & Samples

Guide leadership on market opportunity, discovery, and emerging trends
Iteratively determining market and application strategy and related task for self-directed offer
Lead quantitative and qualitative information-gathering and analysis to identify insights, evaluate opportunities and inform decisions
Develop, manage and execute project work plan
Work with Finance and internal reporting groups to define and report on progress against key business indicators
Collaborate with broader team on complementary business objectives and programs
Foster a deep understanding of self-directed client needs and champion those needs across the organization
BA required/MBA preferred
Proficiency in power point and excel
3+ years of experience managing cross-functional projects and programs with tight deadlines
3+ years of experience in product or process definition having taken a product or process from concept to execution

Senior Manager, Digital Experience Resume Examples & Samples

Implement content strategies including enhancing our snow & mountain resort data along with content sourcing and curation strategies to ensure our digital brand continues to grow
Improve our digital presence to optimize the experience and engagement
SEO expertise with the ability to utilize analytics to track SEO and content initiatives to increase the organic search channel
Produce, leverage and structure analytics reports to evaluate the growth of our digital experience and to identify new areas of opportunity to optimize our web and app presence focused on UX and Audience segmentation
Focus on leadership and employee development
Minimum Bachelor’s degree in related field
5+ years digital experience leading web and mobile experience strategy and evolution, with a strong emphasis on digital and user experience
Experience using web analytics tools (Google or Adobe Analytics) and with a data management platform (Adobe Audience Manager or similar)
Expertise with SEO best practices
Demonstrated ability to establish credibility and strong working relationships across the organization and with outside partners

Senior Manager, Digital Products Resume Examples & Samples

Lead product development and implementation for Exploration. Work with VP, Digital Products to develop overall strategy and plan. (20%)
Work closely with the Business Owner for the Explorer’s Business Unit to identify and prioritize business problems that need digital solutions (20%)
Work closely with the engineering team to define digital solutions (features and functions) that solve the identified business solutions (20%)
Collaborate with members of the Design/UX group to develop digital user experiences that bring the features to life. Ensure products are developed/optimized for top performance and success. Utilize appropriate processes, workflows, etc. (e.g. Agile, user testing, QA, etc.) to ensure product quality and performance while delivering them on time and on budget (20%)
Keep up with current trends and best practices in marketplace. (10%)
Collaborate with extended stakeholder group (finance, legal, marketing, IT) as appropriate (10%)
3-5+ years of product management experience leading the development of enterprise-class software products

Senior Manager, Digital Products Resume Examples & Samples

Lead product development and implementation for M&E. Work with VP, Digital Products to develop overall strategy and plan. (20%)
Work closely with the Business Owner for the M&E Business Unit to identify and prioritize business problems that need digital solutions (20%)
Work closely with the engineering team to define digital solutions (features, functions, etc.) that solve the identified business solutions (20%)
Collaborate with members of the Design/UX group to develop digital user experiences that bring the features to life. Ensure products are developed/optimized for top performance and success. Utilize appropriate processes, workflows, etc. (e.g. Agile, user testing, QA, etc.) to ensure product quality and performance while delivering on time and on budget (20%)
5+ years of product management experience leading the development of enterprise-class software products
Experience developing publishing tools or content management system will be favorably considered

Senior Manager, Digital Adoption Resume Examples & Samples

Define and manage the migration strategy for business customers to digital channels
Define and manage the digital proposition for B&PB employees, ensuring they have the tools that optimise the employee experience and support flexible working and virtual collaboration
Influence the broader digital agenda to influence on behalf of B&PB and ensure divisional needs are reflected in the organisational roadmap
Monitor digital trends and best practice to continuously evolve the B&PB digital agenda in line with future needs and push the boundaries of innovation
Inform banker education in line with trends and digital progression to ensure they are equipped with the skills they need to be effective
Consider holistic channel engagement, ensuring effective integration of digital and non-digital channels in the end-to-end customer experience

Senior Manager, Digital Payments Resume Examples & Samples

Strategy development, socialization and business case preparation
Business development and managing contracts with selected partner(s)
Developing and leading the delivery of a go-to-market strategy from concept to commercialization including creation, maintenance and delivery of current and future customer UI
Building relationships and partnering with other BNS groups to work collaboratively to deliver objectives
Provide thought leadership in areas of digital commerce leveraging various technologies and propose design ideas, features and functionality for existing and upcoming digital platforms
Work closely development teams to ensure that the product is designed and implemented as per original business requirements
Responsible for assessing and reacting to competitive landscape; brainstorm new and exciting products/services that offer best-in-class customer experience
Provide input into the financial analysis/business cases related to digital commerce; internal training and support, marketing, launch and post-launch support
Provide strong leadership and teamwork skills to ensure that work is completed effectively in a cross-functional team environment and with key partners including: Mobile Handset providers (e.g. Apple, Samsung, Google), Wallet providers , Networks (Visa, MasterCard, Interac) etc

Senior. / Manager, Digital Ad Products Resume Examples & Samples

One to Two years of experience in Product Development in a media or entertainment property
Freewheel/DFP/Programmatic Servers and Systems Experience
JavaScript, XML, HTML and other Code based experience
Freewheel Trafficking expert

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