Activation Manager Resume Samples
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Activation Manager Resume Samples
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JJ
J Jenkins
Janessa
Jenkins
1609 Lillian Club
New York
NY
+1 (555) 925 0517
1609 Lillian Club
New York
NY
Phone
p
+1 (555) 925 0517
Experience
Experience
Chicago, IL
Activation Manager
Chicago, IL
Torphy-Larson
Chicago, IL
Activation Manager
- Work in partnership with the director of Integrated Marketing to create highly innovative ideas
- Lead the delivery & project management of all activity working in partnership with The Story Lab Strategy
- Interacts with clients of all levels and develops working relationships that increase the likelihood of long term corporate partnerships
- Ensure commercial thinking & to work collaboratively across the network
- Coordinate all aspects of events including giveaways, signage, website development, print materials and the physical appearance
- Provides timely and professional, responsive service to clients that ultimately exceeds expectations and increases likelihood of program renewal
- Participates in the sales cycle once the salesperson has established a relationship with the prospect and sets up meeting to discuss sponsorship opportunities
Boston, MA
Key City Activation Manager
Boston, MA
Cummerata-Leffler
Boston, MA
Key City Activation Manager
- Drive city initiatives in alignment with other local adidas Group employees (e.g. Store Managers, Store Activation Experts, Trend Marketing Managers)
- Creation and development of consistent brand image across all relevant communication points
- Development of strong relationships with agencies, local media, ambassadors and influencers
- Support post-campaign evaluation of initiatives and communicate concept performance
- Create local relevant content for (social) media platforms
- Connect and share best practice with other European City Managers
- Create and ensure a consistent brand image across all relevant sales and communication points
present
Phoenix, AZ
Junior Category Activation Manager Gums & Candies Pacific
Phoenix, AZ
Ruecker, Jaskolski and Kub
present
Phoenix, AZ
Junior Category Activation Manager Gums & Candies Pacific
present
- Managing and development people
- Project & cross functional teams Management
- Financial Heath Management
- Execute and control A&C ensuring its optimization
- Development of Brand Plans & Communication Campaigns
- Analyze and use information to identify business opportunities: Nielsen, Perfect Store KPI, distribution, drop size, margins, channel mix, sales process and inventory
- Implement advertising and promotional campaigns according to the brand values in order to improve brand’s awareness, penetration and market share
Education
Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
University of Tennessee
Bachelor’s Degree in Marketing
Skills
Skills
- Strong ability to work in a team setting
- Ability to prioritize and juggle multiple projects
- Work in partnership with the director of Integrated Marketing to create highly innovative ideas
- Plan and execute assigned events, promotional activities and special projects
- Prepares on air and on site activation forms
- Schedules talent appearances and live remotes
- Maintain vehicle fleet maintenance, operation and organization
- Coordinates all sales and station promotional activities inside and outside the building
- Coordinate all aspects of events including giveaways, signage, website development, print materials and the physical appearance
- Three to five years of experience
15 Activation Manager resume templates
Read our complete resume writing guides
1
GSM Horizontal Activation Manager Resume Examples & Samples
- Define inputs with Sports Marketing managers and coordinate their integration with the other marketing departments (BUs & Brand Marketing) for 'Concept-2-Consumer’packages
- Elaborate annual assets activation plans with Sports Marketing managers and Brand Marketing departments (Communication, Digital, PR, Retail)
- Coordinate Brand marketing approach and proposal during contract negotiation
- ROI: analyze asset relevance and activation plans in a view to take actionable decision for 'Concept-2-Consumer’ strategy and portfolio management
- Consolidate and analyze key area markets data on Sport Marketing trends
- Support and develop key servicing projects for Global Sports Marketing Community
- Maximize activation planning between Sports Marketing and other key Marketing functions
- Assist Director of Horizontal Concepts with specific Strategic Projects
2
Campaign Activation Manager Resume Examples & Samples
- Expert knowledge of marketing principles, practices, tactics and tools
- Expertise in marketing automation tools and execution
- Multi-channel marketing experience
- Successfully worked in a matrix organization
- In-depth knowledge of marketing activities and practices and procedures, including marketing planning, campaign execution processes, customer segmentation/database, list pull and lead handling
- Excellent interpersonal and project management skills; ability to build, manage and influence virtual teams
- Proven track record working with multiple clients on marketing campaigns and creative development
- Proven ability to build strong internal team/client relationships
- Excellent written and oral communications and presentation skills
- Excellent negotiating and change management skills
- Ability to interface effectively with senior management team, cross-functional disciplines and geographically dispersed teams with time zone difference
- Ability to work and understand a complex ecosystem of organizations and functions; and adapt to changes
- Ability to prioritize and multi-task assignments
- Excellent influencing, consensus-building and conflict resolution skills
- Excellent process management and operational skills with good execution and follow-through
- Advanced analytical and problem solving skills. Experience with process improvement projects and ability to provide suggestions and contribute to driving improvements
- Passionate for operations and have a services-oriented and customer-centric mentality
3
Market Activation Manager Finland Resume Examples & Samples
- Promotion DME Budget per brand
- Brands Volumes and market share
- Brand health scores
- Active/ Non active DME
- ROI - DME productivity
- Oy Sinebrychoff Ab
- Finland Market Activation Manager
- Nordic Finance Team / Commercial Finance Manager
- NWEN Marketing Team
- Local Agencies
4
Key City Activation Manager Resume Examples & Samples
- Be a knowledge expert on city specific developments, trends and consumer groups
- Develop city specific marketing activation concept in line with the product and brand stories – includes local (social) media plan, cooperation with local brand ambassadors, local key partners and influencers, POS executions, asset activations, events etc
- Create and ensure a consistent brand image across all relevant sales and communication points
- Evaluate competitive trends and transfer into relevant marketing concepts
- Drive and ensure execution of city specific initiatives/marketing plans
- Support post-campaign evaluation of initiatives and communicate concept performance
- Create local relevant content for (social) media platforms
- Engage and inspire local consumers and communities on the adidas sub brands
- Collect business input including local consumer insights, and customer feedback enabling continuous feedback to relevant departments at HQ
- Connect and share best practice with other European City Managers
- Drive city initiatives in alignment with other local adidas Group employees (e.g. Store Managers, Store Activation Experts, Trend Marketing Managers)
- Strong communication and presentation skills with keen business acumen
- Ability to enroll key stakeholders and gain support for initiatives
- Connected with a large and relevant contact book of local influencers
- Passion for the adidas sub brands and enthusiasm/energy for activation
- Minimum 7 years of cross functional marketing experience with a combination of merchandising/product, (brand) marketing and sales/retail
- Strong industry knowledge, across footwear, apparel, accessories
- Experience of relevant PR / marketing / events is an advantage
- Advanced level of project and budget management
- Fluent in local language and proficient English
5
Senior Activation Manager Resume Examples & Samples
- Ability to work autonomously while taking direction from HQ and the North Business Unit
- Capable of cultivating a strong team environment across regions and functions
- Ability to lead by example as a coach and mentor to others
- Track record of innovation and delivering results against tight deadlines
- Exceptional communication skills, including written, verbal and presentations
- Strong planning, prioritization, budgetary and project management competencies
- Creative thinker and innovator; in touch with digital, culture, trends, etc
- Able to travel as needed; work flexible hours/days of week and weekends
6
Activation Manager, Culture Resume Examples & Samples
- Ability to work autonomously, while collaborating with HQ Activation team, to drive innovative and streamlined campaigns
- Sound strategic capabilities and the ability to anticipate trends and turn insights into action
- Excellent communication skills, including presentation and training abilities
- Strong planning, budgetary, and project management competencies
- Creative thinker and innovator who is in touch with digital, culture, and trends
7
Partner Activation Manager Resume Examples & Samples
- You have a passion and eagerness to develop and execute best-in-class marketing campaigns with external partners
- You are a self-starter, team player, over-communicator with experience working in consumer marketing /digital marketing with partnership experience
- You are creative, yet analytically minded with ability to work cross-functionally, and manage multiple stakeholders in multiple timezones
- You understand prominent web, mobile, and social platforms as well as competitive digital music landscape
- You exhibit curiosity, proactively solve problems, and get things done with a positive attitude
- You have excellent business writing, presentation and organizational skills
- You are proficient in Keynote, PowerPoint, Excel, Gmail, and Google products; Adobe Design Suite/Photoshop knowledge is a plus
8
Key City Activation Manager Resume Examples & Samples
- Creation and development of consistent brand image across all relevant communication points
- Successful driving, planning and execution of relevant brand activation plans for adidas brand in key regions/key cities
- Development of city specific marketing activation concepts in line with brand and product stories
- Contribution to planning and implementation of cross-category brand activation campaigns between Business Units
- Planning and organization of D2C events, sport activation programs, presentations, trend events, brand days in accordance with Brand Calendar
- Leading in collaboration with creative/advertising/production agency partners to achieve best execution of all initiatives
- Leading in proposition of additional local brand activations if applicable
- Development of strong relationships with agencies, local media, ambassadors and influencers
- Realization of post-campaign evaluation of all initiatives and communication with other marketing units
- Budgeting and coordination of all key cities activations plans
- Evaluation of competitive trends and transferring into relevant marketing concepts
- Strong conceptual understanding of brand positioning and brand building
- Deep understanding of target consumer and strong cultural connection to category, sport, entertainment, fashion and media
- Able to enroll key stakeholders in process and gain support for initiatives
- Passion for adidas brand with strong enthusiasm/energy for activation
- Well organized, strong project management skills
- Experience of relevant marketing/PR/events is as advantage
9
Activation Manager Resume Examples & Samples
- Ensures all on – air promotions have proper paperwork
- Maintain stations events calendar
- In charge of the delivering air checks in a timely manner. For this task adobe audition knowledge is preferred
- Maintain vehicle fleet maintenance, operation and organization
- Coordinates all sales and station promotional activities inside and outside the building
- Prepares on air and on site activation forms
- Schedules talent appearances and live remotes
- Work in partnership with the director of Integrated Marketing to create highly innovative ideas
- Work in partnership with sales and programming to develop and execute promotional opportunities that meet Sales revenue needs
- Plan and execute assigned events, promotional activities and special projects
- Coordinate all aspects of events including giveaways, signage, website development, print materials and the physical appearance
- Must attend events to manage on- site execution
- Proficiency in Photoshop, MS Office, Outlook, Excel, Power Point, Word and Adobe
- Must have at least 2-3 years experience managing a team
- Minimum 3 – 4 years in similar role in the media industry inclusive of managing special events
- Strong organizational skills and exceptional communication skills
- Attention to detail and meet a must meet deadlines attitude
- Ability to maintain a professional presence meeting clients and business owners
- Must be computer savvy and embrace technology as much as possible in order to execute everyday task in order to be more efficient
- You should also have working knowledge of Macintosh and Apple Products, social media sites such as Facebook, Twitter-Periscope, Google+ and LinkedIn
10
Activation Manager Gaming & Betting, The Sun Resume Examples & Samples
- To manage all direct consumer marketing communications through the line, working with the agencies, partners, promotional, and digital teams on creative output
- Manage the development and implementation of owned and below the line marketing campaigns, testing offers and continually improving where possible
- To work with the product team to plot out a promotional calendar for both Sun Bets and Sun Bingo, briefing all relevant teams
- To brief seasonal marketing output as per the marketing calendar, feeding in input on creative approach to drive brand awareness and total sale
- To work with commercial teams to manage the Sun Bets and Sun Bingo brands as a commercial partner, booking in all owned media through digital and print
- To use insight and results to guide marketing comms approach, and communicating with agencies where needed
- To ensure all advertising output adheres to regulatory and brand requirements
- To manage all campaign timings, feeding deadlines into key stakeholders
- Work alongside the Marketing Director for the approvals process for all partner marketing, and on all creative feedback
- To work alongside the product teams on all marketing comms ensuring they sit in line with the wider campaign brief
- Understanding The Sun gaming and betting marketing values, its positioning and key competitive advantages and translate this into meaningful and effective campaigns
- Complete quarterly reviews, and manage budgets accordingly
11
Generating Demand Activation Manager Resume Examples & Samples
- Provide consultancy and lead the development of marketing and Route to Market plans as part of the total business plan for Consumer Care acceleration and expansion
- Lead the activation plan development allowing plan execution to be handled regional and locally
- Lead and develop the demand generation functional team of local market experts (marketing, CCSD/Trade marketing)
- Define Consumer value proposition
- Define Marketing and promotional tactics
- Prioritize Channel and Customer plan with Category plan ready for execution
- Master degree in Marketing or Business Administration
- Minimum 5 years’ successful experience in developing and executing marketing, and Route to Market strategies ideally combined with business development and launch experience
- Strong track record of working closely with R&D, Regulatory as well as Business Development functions
- Ideally, experience in Nutrition, Pharmaceutical and Diagnostic products environment
12
Segmentation Activation Manager Resume Examples & Samples
- 10 or more years of customer experience, consumer segmentation or consumer research / insights experience
- Extensive knowledge of customer segmentation strategies and activation planning
- Solid knowledge of consumer and small business deposit and credit products, financial institution governance and compliance preferred
- Experience in conducting, synthesizing and applying consumer research required
- Extensive knowledge of the industry and competitive market preferred
- Strong executive communication and presentation skills
- Well-developed negotiation, presentation and interpersonal skills
- Strong financial and competitive analysis skills
13
Performance Activation Manager Resume Examples & Samples
- Excellent relationship development skills within cross-functional/ cross-border teams
- Strong presentation skills and experience of presenting to groups of all levels and sizes
- Ability to think strategically in analysing need of clients & team
- Proven track record in managing ambiguity that comes with projects
14
Brazil Meals Activation Manager Resume Examples & Samples
- Responsible for Brazil Meals AC delivery $80MM
- Build and implement compelling marketing activation plan to support brand growth to strengthen grocery position in the market with assertive investments
- Lead market IBP process for cheese and grocery with multifunctional team and market stakeholders understanding market demand, growth drivers, activities lift factors, supporting AC and adjusting the course with investments and direct team focus when needed and manage supply and production planning teams to assure IBP commitments
- Actively participate in regional IBP providing market IBP commitment and opportunities to the region
- Lead local brand plan for Royal and Philadelphia building with marketing agencies, SRP/commercial team, R&D, shopper insights, CI and Nielsen aligned with regional brand strategy
- Influence and engage commercial team and market stakeholders to guarantee plans implementation by leveraging brand plans and investments and guarantee cheese and grocery fair share of attention in a non-snack category/major 3-part cold-chain distributor
- Local P&L management (through pricing and cost understanding and assertive investment decisions)
- Support productivity agenda implementation together with regional category teams
- Analyze regularly market information including Nielsen, price and POS activities tracking and perfect store KPIs to assure plans implementation, track results and adjust demand forecast accordingly
- Lead alignment and approvals with LA Meals Category Director and LA Meals President
- Lead alignment and approvals of activation plans and targets with Market General Manager and Sales Director for both Philadelphia and Royal
- Manage, motivate and retain direct team
- Constant challenge the business to build innovative consumer driven activities to support brand growth and equity
- Bachelor degree of BA, Marketing or similar
- Post-graduation in related subjects
- Fluency in Spanish is desired
- Be able to clear communicate and navigate in different levels of the organization
- Closely manage and track performance of cold-chain distributor, from a end2end perspective, from partnering with ISC to assure portfolio availability with requested shelf-life to building activation platforms with 3rd part-commercial partners
- Quality decision maker. Aims for simplicity and speed. Entrepreneur
- Ability to handle complexity
- Be able to self and others motivate
15
Site Activation Manager Resume Examples & Samples
- Bachelor's degree in a scientific or similar discipline and 8+ years related experience (or equivalent combination of education, training & experience)
- Demonstrates broad depth of knowledge/ experience of clinical drug development and trial process, attained within the pharmaceutical industry and/or CRO, across multiple regions
- Prior experience in of managing/leading large global teams directly or within a matrix environment
- Effectively manages and leads teams
- Consistently demonstrates knowledge of the key principles of cross functional project management
- Demonstrated organizational and multitasking skills
- Ability to identify and manage risks related to contractual deliverables and provides appropriate solutions
- Demonstrates sound understanding of cross cultural awareness and is able to adapt appropriately
- Has a comprehensive understanding and appreciation of clinical research/ development, including medical and therapeutic areas, phases and medical terminology
- Demonstrates experience with leading, liaising and coordinating cross-functional project teams
- Has a comprehensive knowledge/understanding of clinical development guidelines and Directives
16
Service Activation Manager Resume Examples & Samples
- Ownership of the Service Activation process across Atos MS
- Build and manage the Service Activation engagements’ pipeline ensuring SA process is executed where applicable
- Plan resource utilization, manage P&L and ensure cost recovery
- Manage Service Activation Governance process within projects encompassing the design, development and Service Activation of IT products and sub-systems into end-user and operational environments
- Ensure the quality of Service take-on for a major size/complexity project (incl. risk, change management, planning, tracking, running meetings and taking minutes)
- Provide specialist advice and guidance on the Servicer Acceptance process and tooling
- Work with operational and project stakeholders to establish the planned deliverables and escalate non-conformance of the project and service delivery units
- Ensure that projects are formally closed and, where appropriate, subsequently reviewed
- Follow and enforce the Service Activation approach within projects acting as the quality gate keeper for service delivery
- This role requires detailed knowledge of and adherence to associated Atos project and global methodologies
17
Activation Manager Home & Hygiene Resume Examples & Samples
- Annual brand Plan / Business review
- Mid/Long term business strategies
- P&L management
- Market & Share analysis and actions reco
- Consumer in-store promos development and implementation
- POME, Consumer education, demonstration programs development and implementation
- Artwork, packaging adaptation/localization
- The incumbent needs to have a proven track record in marketing/trade marketing (preferably both) of at least 4 years experience, including min. 2 years on Brand/Trade Marketing Manager position, demonstrating success in P&L management and best in class initiatives implementation, in-store execution
- Advanced FMCG Brand Management in top marketing organizations, managing multiple brands with diverse positioning is serious advantage
- People management skills (min. 1 year)
18
Digital Activation Manager Resume Examples & Samples
- Defining digital activation strategies and executing product and brand campaigns together with our CMO team and internal brand managers
- Managing and executing omnichannel initiatives ensuring the consumer experience is aligned across retail and digital
- Driving the social media strategy for blu Nation by encouraging user generated content and by identifying digital touch points with our retail consumers
- Supporting the consumer acquisition and retention tactics for the brick and mortar retail channel
- Three to five years’ experience at a digital agency or within the digital marketing team, preferably with exposure to FMCG organisations
- Experience managing social media platforms, ideally in a company, brand, or corporate setting including but not limited to Facebook, Twitter, YouTube, and Instagram
- Ambitious, Self-motivated and driven for career progression
- Self-aware and able to adapt to different situations, business demands and stakeholders
- Strong communicator, with good interpersonal skills and a team player
19
Junior Category Activation Manager Gums & Candies Pacific Resume Examples & Samples
- Execute and control A&C ensuring its optimization
- Actively participate in the IBP process to analyses volume forecast and building blocks
- Analyze and use information to identify business opportunities: Nielsen, Perfect Store KPI, distribution, drop size, margins, channel mix, sales process and inventory
- Implement new products strategy to add innovation to the Brand/category
- Influence and engage commercial team and lead alignment and approvals of activation plans and targets with Sales Director
- Present portfolio strategies and prices to maximize brand’s marginal contribution
- Bachelor’s degree: Business Administration, Marketing, Communications, Industrial Engineering
- At least 3 years of experience in Marketing and food consumer companies
- Advanced knowledge of Excel and Power Point
- Proven experience in multifunctional leadership, branding, trade and channels knowledge & P&L management
20
Activation Manager, Stories X Conde Nast Resume Examples & Samples
- A passion for tackling large, integrated programs and bringing them successfully to life, AND
- The associated experience that enables them to do so - some suggestions
- 3-5+ years of digital and/or traditional print project management and/or client services/account management experience
- Experience working with internal design and production teams, and external vendors, to execute multiple campaigns in a fast-paced, high-energy environment
- High motivation, self-starter initiative, and the ability to hit the ground running
- Primary post-sale client contact for major accounts
- Manage the execution of x-platform custom promotional campaigns from start to finish
- Generate and adhere to campaign production budgets and timelines
- Monitor campaigns post-launch to ensure audience delivery and recommend appropriate optimization
- Evaluate creative elements throughout the production process to ensure that client objectives are met
- Interface with other internal departments including Sales, Marketing, Audience Development, Research
- Contract external creative/production vendors when necessary
- Passion for advertising and the emerging world of branded content
- Top-notch customer service
- Exceptional multi-tasking and prioritizing skills
- Ability to represent varying opinions within a strong, collaborative team environment
- Ability to think objectively and problem solve
- Experience with luxury clients a plus
21
Activation Manager Candies Brazil Resume Examples & Samples
- Develop Halls and other candies by reaching volume and market share growth targets
- Lead the Integrated Business Planning for the Brand
- Evaluates conjointly the financial KPIs with the Category finance to deliver profitability targets
- Execute Halls and other candies equities and positioning aligned to the region, keeping an open channel with RCT
- Is the primary stakeholder responsible for the brand including key decision-making issues
- As Team Leader, engages cross-functional team and set priorities behind key strategic initiatives and
- Processes linked to brand portfolio and business performance
- Gains Halls and other candies portfolio alignment with upper management on key initiatives
- Creates winning Candies team by making decisions regarding hiring, talent development, coaching and staffing
- Manages innovation development of local initiatives and collaborate with regional initiatives
- Manages communication strategy and Candies innovation funnel (portfolio management) in collaboration with innovation and equity teams
- Lead the implementation and execution of Growth Management and Execution within the structure of Branding, Price, Product Mix and Distribution Channels. Maximize the value that consumers’ perceive for Candies, leading to increased business profitability
- Manage Agencies work and lead their word pro business
- Bachelor´s Degree in Business, Marketing, Engineering or Economics
- Knowledge in General Marketing
- Knowledge in Development of Brand Plans
- Knowledge in Communication Campaigns
- Knowledge in Product Launching
- Knowledge in Consumer Promotions Execution
- Knowledge in Managing Creative and Media Agencies
- Knowledge in Consumer Insight understanding
- Knowledge in Sales forecasting and pricing strategies
- Knowledge in Financial Heath Management
- Knowledge in Project & cross functional teams Management
- Knowledge in Managing and development people
- Is able to handle conflictive situations searching for a solutions where both parts can win
- Acts with composure under pressure and can be counted on to hold things together during tough times
- Develop a measurement plan, assess results and readily optimize plan
- Strong on consumer and shopper knowledge understanding in their region
- Leadership skills and team management with focus on team building and development, creating a feeling of belonging in the team
- Makes good decisions based upon a mixture of analyses, wisdom, experience and judgment
- Effectively lead internal and external partners to execute communication plans with high impact – on time, on budget, on target
22
Event Activation Manager Resume Examples & Samples
- Coordinate and manage brand activation at all events including: sales expos, trade shows, vendor events, sponsored events and other collaborative/brand partnership events and activities
- Negotiate event sponsorships and other collaborative activation deals for the best interest of the brand
- Set goals and KPI’s with performance reviews and target analysis
- Outsourced agencies and other hired help to assist in reaching the
- Coordinate and leverage event presence needs with third party build teams
- Develop and manage event budgets
- Creative with great attention to details
- Ability to link design and brand attitudes into unique event activation
- Enjoy creating delightful and surprising experiences
- Disruptive thinking to create authentic visibility to the brand at events
23
Um-activation Manager Resume Examples & Samples
- Develop custom, integrated marketing campaigns based on brand business objectives working in conjunction with media partners and J3 agency strategy teams
- Serve as direct point of contact for execution of programs including day-to-day calendar oversight, funneling of approvals to brand teams, creative oversight on program elements, and on-set coverage for any content creation
- Liaise directly with media partners/vendors to build programs toward phase of execution
- Build and monitor program goals and metrics
- Create recap reports highlighting progress metrics, key learnings and successes
- Meet regularly with media partners and industry leaders in print, digital and broadcast innovation to keep abreast of innovation in the media space applicable to activation programs
- Program/Project Management
- 3-5 years activation experience within an advertising, branding, media or marketing agency
- Candidate should have experience with ideation & execution of cross media/integrated programs
- On-set/production experience desired
- Experience working with talent/celebrity is desired
- High level understanding of the media landscape, planning & buying
- An understanding how talent integrates within sponsorships
24
Global Partner Activation Manager Resume Examples & Samples
- Works collaboratively with local merchant team to deliver global priorities in store. Works cross-functionally across merchandising planning, loyalty, space planning, advertising, and facilities to land appropriately executed programs
- Provides supplier feedback relative to expectations and performance relative to plans on initiatives
- Identifies key areas of benchmarking across Walgreens and Boots retail organization
- Works in a cross-functional role to coordinate and ensure proper communication re: implementation schedule and components to Operations, Vendors and appropriate departments (e.g. space planning, IT, facilities, advertising, training, category management)
- Bachelor’s Degree and at least 5 years of experience in retail or major CPG supplier
- OR a High School Diploma/GED and at least 8 years of experience in retail
- Experience in diagnosing, isolating, and resolving complex issues and recommending and implementing strategies to resolve problems
- Experience negotiating with outside vendors, including negotiating contracts, prices, resolving service issues and reconciling differences
- At least 1 year experience directly managing people, including hiring, developing, motivating, and directing people as they work
- Willing to travel up to 20% of the time for business purposes (domestically and/or internationally)
- MBA/Master’s Degree
- At least 2 years of experience working in a procurement or purchasing role
- Experience working with global supplier base – whether as employee or client
- Experience in using process multiple data sources (loyalty, retailer point of sale, wholesaler)
25
Reseller Activation Manager Resume Examples & Samples
- Responsible for working with existing and prospective Equinix Reseller Partners to review, collaborate and build joint solutions for joint go-to-market
- Evaluation of partner managed services and professional services competencies and the alignment and packaging of those competencies with Equinix colocation, interconnection and professional services offerings
- Collaboration with Equinix Partner Account Managers, extended partner program team members and Equinix leadership, identification of prospective partners for solution integration, and execution of solution packaging and training
- Responsibilities that may be shared with Equinix extended team members include: designing joint go-to-market programs in support of the integrated offer such as awareness, demand generation, events and content creation
- Business development, partner program design, managed services, professional services and cross team coordination experience
- Understanding IT services and shifting cloud consumption models (networking, cloud services and hybrid cloud solutions)
- Minimum of 10-15 years of a mix of partner experience, managed services, professional services, marketing, business development - technology experience, team leadership experience a plus
- 5+ years channel program and leadership experience
- Multi-lingual skills a plus: English, French, German, Dutch preferred
- Working knowledge of the following IT infrastructure, security, networking technologies and cloud environments is preferred
26
Nppe PCE Activation Manager Resume Examples & Samples
- Define the standard methodologies including ways of working, pre-workshop documentation, data mapping process to faciliate consistent in market process, and drive improvement
- Assessment of current status of market to benchmark prior to workshop, for grounding the pilots and creating a maturity framework for measurement of progress on building blocks
- Lead the market strategy and planning, delivering operational excellence taking into account CRM, digital user experience and interactions, all other digital areas (i.e. SEO / Paid / Media / Social / Website etc), business & technical capabilities, data, metrics & insights
- Deliver pilot initiatives according to markets priorities, map experience needs and promptly communicate in order to establish capability and infrastructure needs
- Define the key data sources and interconnectivities to underpin the strategic planning and pilots, ensuring alignment with current infrastucture and capability whilst driving future needs
- Accountable for the quality of service and thought-leadership - in line with strategy/priorities established by Digital CoE and the markets, according to agreed roadmap and priorities
- Work to control change, adjust the timeline, and project scope to accommodate approved changes in context of market roadmap
- Share learnings and build roadmaps for scaling best practices
27
Trade Activation Manager Resume Examples & Samples
- University degree in marketing or business administration with minor in statistics
- Minimum of 2 years experiences with roles as follow
- Strong understanding and experience in the Indonesian Cigarette Market
- Strong capacity and capability in implementing Brand / Trade Activation
- Ability in linking insight from internal and external sources to business/commercial opportunities in Indonesia cigarette Market
28
Assistant Activation Manager Resume Examples & Samples
- Providing operational support and project management to the central category Activation team to enable on time state of readiness at K Connect meetings and subsequent delivery to in market dates in the Clusters
- Providing day to day support for selected Activation project requirements to enable delivery of commercial innovations to plan
- Working to optimise the support processes and administration systems for the Activation team and recommending changes to enhance the way we work
- Taking ownership of selected Activation projects or areas of projects as agreed with the Activation lead to enable delivery and enhance learning and capability
- Deputising for the Senior Assistant Marketing Activation Manager as required
- Maintaining updated department processes, promotion regulations by market, key Promotions processes and learnings records to enable easy access for inclusion in project management set up
- Marketing, Sales or Retail experience
29
Snacks Assistant Activation Manager Resume Examples & Samples
- Provide project management and operational support to drive excellent execution of Snacks Activation plans
- Manage project approvals ensuring alignment with all key project areas such as POS, Digital and Packaging
- Help develop commercial innovation plans: Provide key inputs to EU Promotions team, provide tracking and analysis of UKI cluster activation
- Support delivery of activation plans to ensure a positive brand experience for consumers & shoppers and ensure all necessary goods and services are delivered to plan and budget
- Support Senior Brand Manager with inputs & analysis to strengthen the Category Masterplan
- Supports delivery of customer-specific plan strengthening and differentiation
- Manage BTL activation budget and local purchase orders. Ensures regular tracking and updates communicated to Finance and Marketing leads
30
Junior Category Activation Manager Resume Examples & Samples
- Coordinate and execute the Marketing plan with the Key Activation Parthners and Media Agency
- Identify and understand market trends (key drivers volume, target, channels, moods, etc)
- Help on the constructions of portfolio strategies and prices to maximize brand’s marginal contribution
- Build, lead and assure cross markets implementation of brand equity regional platforms for the brands under his/her responsibility
- Implement advertising and promotional campaigns according to the brand values in order to improve brand’s awareness, penetration and market share
- Support and comply with I2M process for local/regional initiatives
- Experience in multifunctional leadership, branding, trade and channels knowledge & P&L management
- General Marketing Experience
- Development of Brand Plans & Communication Campaigns
- Consumer Insight understanding / Nielsen tool understanding
- Sales forecasting and pricing strategies
- Project & cross functional teams Management
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Reg Site Activation Manager Resume Examples & Samples
- Collaborates with major functional area leads (SSU Country Managers, Project Management, Clinical Management, Contract Leads and Patient Recruitment leads) to identify and evaluate fundamental issues pertaining to successful site activation, interpret data on complex issues, make good business decisions and ensure solutions are implemented. Ensures all project deliverables meet the internal customers’ expectations and the contracted deliverables, providing accurate projections, reports and updates, and ongoing risk assessments
- Develops and maintains strategic relationships with customers in alignment with their assigned projects. May collaborate with business leads for business development, alliance management, contracts and proposals development, project management, and clinical management to achieve project goals. Ensures that individual project targets are met, clients are satisfied, services are provided with the highest quality standards and policies and procedures are followed. Leads or contributes to global strategic improvement initiatives across and within the SSU department
- Provides oversight of all project SSU activities which encompasses all activities from site selection through site activation-ready
- Assumes accountability on SSU deliverables including, but not limited to
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Service Activation Manager Resume Examples & Samples
- Take responsibility for executing the project processes and supporting systems to ensure successful programme delivery and closure
- Act as people manager to the team to ensure that they are engaged, perform against set targets and are rewarded and remunerated fairly
- Knowledge of Managed Services processes
- Superior problem analysis and decision making skills
- Ability to balance delivery with agreed and contracted expectations
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Programmatic Channel Activation Manager Resume Examples & Samples
- Create Nestle Canada's programmatic strategy, encompassing platforms, tools and services to deliver a best in class ecosystem
- Partner with digital leads to identify new media technology platforms while managing ongoing performance reviews for existing partners
- Partner with Nestle Canada's media agency to develop business and/or brand strategies within the programmatic channel
- Run regular performance meetings with programmatic partners and deliver performance feedback
- Ensure Nestle Canada responds to industry trends and innovation by remaining agile
- Define Nestle Canada's programmatic performance measures based on internal and industry best practices. Ensure KPI’s are integrated into relevant dashboards and reports
- Track view ability and safety metrics/reports to ensure optimal campaign performance
- Assist in the development of direct relationships with publishers for advertising agreements that deliver competitive advantage for our brands through pricing, performance and data
- Assess and report on publisher performance and regularly make recommendations on portfolio optimizations
- Lead Nestle Data teams to leverage data from publisher partnerships
- University degree in a business related discipline, Arts or Science is preferred, or equivalent combination of education and experience
- Minimum 2-3 years working in programmatic buying either at an agency, agency trading desk or in house marketer with a strong track record of success
- Excellent knowledge of digital advertising participants, technologies and principles of programmatic buying (e.g. Ad server, Ad network, Exchange, SSP, DSP)
- Familiarity with customer marketing funnels – awareness, consideration, and acquisition tactics
- Strong written and verbal communications skills, experience developing campaign performance presentations
- Ability to summarize data and insights into executive-level presentations
- Strong organizational skills and the ability to multi-task, prioritize and meet deadlines
- Google AdWords Certified preferred
- English/French bilingualism is considered an asset
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Experiential Activation Manager Resume Examples & Samples
- Assist with planning client activations
- Collaborate with account teams to establish program deliverables and objectives including initiating the project brief for project kick-off
- Assist in the development of activation programs to meet client objectives
- Develop and maintain activation budgets
- Serve as project lead for assigned projects and properties and serve as day-to-day account lead as assigned
- Procure materials to deliver activation program as agreed upon
- Develop Activation Manual for each activation
- Develop and distribute recaps of client activations
- Ensure all events are adequately staffed coordinate with venue for all operational/logistics
- Manage set-up, engagement, and strike of on-site activations
- Ensure all components are fully functioning per activation plan
- Engage fans per activation plan
- Two or more years of relevant experience in events, advertising and/or marketing
- Ability to effectively communicate an idea, draft client, communication, write reports and business correspondence
- Project management skills including ability to manage internal and external deliverables in a timely manner
- Strong knowledge of Microsoft Office Systems and Adobe Creative Suite programs
- Ability to work in a fast-paced environment
- Ability and willingness to stand for long hours
- Professional and timely
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Site Activation Manager Resume Examples & Samples
- Build, cultivate and manage relationships with key study personnel, including Study Coordinators
- Work directly with Investigative Sites for all aspects of study start-up including: activation timeline development, regulatory document preparation and collection, REB/EC submissions and informed consent review
- Draft and respond to REB queries
- Develop start-up plans and oversee the execution of plans for assigned sites
- Must have good working knowledge of ICH, FDA, REB and other applicable regulations/guidelines
- Excellent collaboration skills
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Country Activation Manager Resume Examples & Samples
- Be responsible for setting and delivering against country growth targets and KPIs with a view to the short and long term health of the business
- Provide leadership to align with Country Sales leadership to ensure that marketing programmes are aligned with short term and long term business targets
- Marketing mix responsibilities include: - Strategic pricing of all products. - Promotion and communication to both consumer and trade targets. - Channel strategy, customer segmentation and development of winning customer value propositions. - Product portfolio management to deliver near and long term GM growth targets consistent with global space and brand strategies
- Lead the power brand & trade activation planning in country and lead country activation team to implement all the Marketing programs
- Manage and effectively deploy the ASP and variable trade resource allocation. Conduct rigorous evaluation of the business results and ROI to ensure cost efficiency
- As a member of the ASEAN Marketing Leadership Team, provide input & feedback to the A&P marketing leadership, global offer development team and Functional excellence teams on the needs of the countries
- Lead the CMR process, and provide inputs/outputs to Cluster DR, opportunities/vulnerability and the OU PMR. Key member of the Country leadership team, bringing the voice of consumers and customers in the cluster to the table and ensuring appropriate focus on delivery of our marketing strategy
- Provide leadership, direction, coaching and development to country marketing activation teams; supervise team. Ensure full compliance to all HSSE, V&B’s and Ethics standards in the team
- Develop and implement a systematic approach through the embedding of relevant OMS elements and ensuring appropriate risk reviews are undertaken appropriately
- Understand, embed within the team and fulfil agreed specific Product Quality & Compliance accountabilities which apply to the role of Country Marketing Activation Manager, as part of the Auto Marketing role card
- Human relations & contacts: This role will be a member of the ASEAN Marketing leadership & Country Leadership Team and will have the following key contacts: - With the Country sales team & other members of the country leadership team. - With the cluster marketing manager & the other members of the cluster marketing leadership team
- University degree in Marketing or related discipline
- MBA or equivalent post graduate degree desirable
- Minimum 8 years of experience in Marketing
- Experience of working in complex and challenging global organizations
- Basic marketing and project management skills
- Product management and brand management skills
- Ability to successfully build enduring and productive relationships with senior level leaders from a broad range of business disciplines
- Personal values aligned with that of BP
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Country Activation Manager Resume Examples & Samples
- Develop and implement marketing activation programmes to support the delivery of volume, turnover, gross margin and market share targets for Vietnam
- As a member of the ASEAN marketing leadership team, contribute to the delivery of Vietnam business target and scorecard
- Translate Marketing Strategy into Marketing Plans - Mastery Performance monitoring - Mastery Brand management - Mastery Customer Value Proposition Development - Skilful Managing the OD&I process & Stage gate process - Mastery Project & Relationship Management - Expert
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CVO & Industrial Activation Manager Resume Examples & Samples
- Be accountable for translating marketing strategy into local marketing plans
- Be accountable for executing new offers in Russia
- Agree market implementation plans for new offers with global offer development team
- Deploy the offers on time, in full
- Manage internal relationships within the wider Castrol marketing team in Russia, such as IWS & Intermediaries, Brand and Comms, and Pricing, to enable successful implementation of offers
- Manage the Product portfolio to deliver near and long term GM growth targets consistent with global space/brand strategies
- Contribute local knowledge and insights to global product category strategies for Industrial and CVO
- Actively administer product life cycles to ensure a focused and profitable portfolio, within the Rules of the Game framework
- Ensure business compliance of products and SKUs within offers by managing the Streamline/Fusion systems
- Be accountable for managing the offers in Russia and implementing new marketing programs for CVO and Industrial, managing relationships with sales effectively to ensure alignment of the marketing agenda/strategy
- Be responsible for delivering against Russian growth targets and KPIs, with a view to the short and long term health of the business
- Customer experience
- Act as single focal point for understanding the customer segments, buyer journeys and integrated customer experience and implementing globally aligned solutions to improve the CX
- Represent Industrial and CVO in the LBM process, embedding marketing plans into the LBM process to plan, implement and review launches and measure product category performance
- Manage and effectively deploy ASP allocation. Conduct evaluation of the business results/ROI to ensure cost efficiency
- Develop and implement a systematic approach through the embedding of relevant OMS elements and ensuring appropriate risk reviews are undertaken
- Understand, embed within the team and fulfil agreed specific Product Quality & Compliance accountabilities which apply to this team’s roles, as part of the Auto & Industrial Marketing role card
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CVO & Industrial Activation Manager Resume Examples & Samples
- Managing product portfolio
- Leading the offer activation in executing strategic
- Global offers/programs in market
40
National Activation Manager Resume Examples & Samples
- Participate in the development of commercial plan
- Implementation of one plan and adhoc BTL/TTL activities for beers ,non -alcoholic drinks
- Responsible for the effective people management of his direct reports in line with the Diageo Leadership standards to raise employee engagement
- Support the planning & Preparation of all BTL/TTL projects mechanics and inputs with detailed execution plan for each of them working with CPM and Brand Team
- Manage BTL agencies to develop implementation plans of all activities ( required resources, roles and responsibilities , timelines and event flows
- Recruitment /management /briefing during ground execution
- Ensure field teams and company staff engagement to programs through clear and inspiring briefings with support of capability when applicable
- Execute all projects on or under agreed budget on time and complaint with DMC
- Provide weekly update on activities performance with insights and recommendation
- Strong leadership potential as demonstrated by involvement in school/university
- A leadership role outside of academic achievements is mandatory
- 5+ years’ of working experience
- Minimum 3 years Brand marketing, sales role and /or Project Management experience
- Strong influential skills, Strategic thinkers
- Experience working with and management of 3rd party agencies and strategic partners
- Budgetary & cost control management, Competitive intelligence & insights
- Measure and evaluation of projects
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Market Activation Manager, LA Resume Examples & Samples
- To work with the marketing team and build the communication plan for the geo-target, leveraging local knowledge and expertise to deliver an up-weighted and optimized plan for the year (e.g. sampling, outdoor, sponsorships, etc.)
- To work with the sales team to support and strengthen the key sub-channel plans within the geo-target (Immediate consumption, HORECA, e-commerce)
- Ensure adherence to all company principles and policies
- Minimum 7 years’ experience in marketing And/or sales role within Nestlé or other FMCG
- Experience in leading and managing cross functionally
- Financial acumen and understanding of P&L business drivers
- Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization, including executive
42
Senior Assistant Activation Manager Resume Examples & Samples
- You will be responsible for the implementation of consumer promotions and activations across Kellogg’s EMEA region consisting of 5 cluster regions
- You will ensure European promotions and activations are executed with excellence; on time, legally compliant, on budget, and in line with the wider business objectives
- You will work with local activation cluster teams to cascade centrally developed promotions and activations. You will support local cluster team with local requirements to activation centrally developed initiatives and act as a daily contact for them
- You will support the brand team ensuring that promotion execution details are in a state of readiness at K-Connect meetings (deployment to clusters) and subsequent delivery to market date in the Clusters
- Managing all day to day activation project requirements to enable delivery to plan
- Ensuring regular linkage with key European Kellogg departments and cluster activation teams to enable activation projects to be delivered to plan
- Managing day to day involvement of external suppliers in specific activation projects to ensure all necessary goods and services are delivered to plan and budget
- Managing activation project budgets and ensure any changes are captured and pro-actively managed with Finance and the Promotions leads
- Manage agency relationships and briefing where they are involved with the implementation of promotions
- Manage (with external agencies) provision of promotion T&Cs and any other relevant checks and processes that must be adhered to in order for promotion plan to be delivered without issue
- Acting as a flexible team member to take over other team member projects if needed and deputise for the Snr Brand Activation & Promotions Manager where necessary to ensure department delivery is maintained
- Managing the project approvals process ensuring alignment with all key project areas such as POS, Digital and Packaging
- Owning the central project working documents and use to provide full clarity to the Clusters and Central Business Units on what is happening when highlighting issues for resolution where they occur
- Tracking the redemption performance of live promotions, monitoring for any issues and finding solutions, ensure learnings captured and applied for future activities
- Working with the Assistant Activation Manager on a day to day basis to deliver promotions and activations into market
- Proven ability to manage multiple projects and prioritise
- The role needs strong organisation, attention to detail and the ability to manage work with multi-functional teams and get the best from them to ensure projects are delivered to time and best effect
- Demonstrable experience of managing project budgets / trackers
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Activation Manager Home Hygiene Resume Examples & Samples
- NPD/EPD launch plans support development (incl. distribution, in-store targets proposal and alignment with KA/Sales team)
- Communication adaptation/localization
- Brand Media Plan alignment/control in line with Strategic Communication Plan (Traditional, Digital)
- In-store KPIs/4Ps ownership. Picture of success (in-store targets) / vision store development and implementation support to Sales team
- Marketing Budget management
- Trade equipment/POSMs development, production
- Agencies management/coordination – creative, research, media, BTL
- The incumbent needs to have a proven track record in marketing/trade marketing (ideally both) of at least 3 years experience, demonstrating decent knowledge in P&L management and best in class initiatives implementation, in-store execution
- FMCG Brand Management / Trade Marketing experience in leading multinational organizations could be an advantage
- Household brands experience would be plus but not necessary
- Exceptional project management, handling multiple tasks, multifunctional lead experience
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Digital Activation Manager Resume Examples & Samples
- Deliver vision of five-fold growth of category
- Ensure RB is go to supplier of choice; through developing, negotiating and signing new and improved joint business plans with all key account partners
- Embed & Own 4P management system and auditing process
- Ensure offline planning and events seamlessly translate into online execution
- Lead localisation and roll-out of content programs across all online platforms, direct to consumer & market place accounts
- Roll-out personalisation plan with key account partners to ensure RB products are at forefront of shopping experience with minimal conversion barriers
- Amplify existing in-store events online to ensure consistent shopper experiences with existing site assets
- Manage 3rd party suppliers and agencies to ensure this is in-line with e-commerce strategy
- Launch and manage RB owned e-store
- Effectively communicate available functionality to the business with regards to customer eCommerce infrastructure and capability
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AV Activation Manager Resume Examples & Samples
- Demonstrate total accuracy on all output and provide a quality control on all output of the team including driving digital
- Show a motivational, calm management style, running PDP’s and providing support and training to the junior team
- Anticipate opportunities and threats within the team and the market place
- Thoroughly understand the audit process and becomes a key point of contact for audited clients
- Ensure that all trading agreements are delivered
- In-depth media and market knowledge
- Exceptional interpersonal, presentation and client-facing skills
- Excellent relationships with key senior partners
- Clear ability to drive partnerships to deliver strong business results
- Consistently delivering on campaign KPIs/Audits
- Good understanding of the business’ commercial strategies
- Extensive knowledge beyond channel specialism
- Outstanding quality of output
- Deliver Support and training to junior team members
- Continuously driving efficiencies
- Knows the Business
- Thinks Critically
- Focuses on Clients
- Focused on Quality
- Quality Decision Making
- Builds Credibility
- Expertise that adds value
- Influential and courageous
- Advanced knowledge of MS Suite, particularly Excel and PowerPoint
- Strong media and market knowledge
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Trade Activation Manager Resume Examples & Samples
- Good communication skills, English speaking, fast learning, good excel and power point skills
- 3-4 years of experience in a FMCG environment (field experience + key accounts/trade marketing/Brand Management experience)
- Strong knowledge of field sales and trade activation
- Plan and roll out Activation Strategy across channels (MT & GT) to ensure shopper experience satisfaction and in-store visibility
- Be able to manage activation budget- identify activation investment by channel and understand good mix of ROI and business ambitions
- Ensure in store flawless execution in term of NPD speed to the market, in store visibility and Responsible to develop in store activation to support launch/Re-launch or retailer activity
- Responsible to develop monthly merchandising display unit & and POG promotion. Produce POSM development to support in store activity by input shopper insight in to the job
- Responsible to develop promotion related material such as promotion pack development, Premium or other related promotion item to serve in store activity
- Tracking marketing movement - Display tracking & competitor movements
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Channel Activation Manager Resume Examples & Samples
- Manage, drive and report on our Market Development Fund, a $1.15 million local development initiative
- Manage and drive the national Share Your Local Sun local business development program
- Manage and drive the Sun Life Television program across Canadian Financial Centres
- Oversight of advisor Social Media programs and compliance requirements, including regular audits of advisor profiles and follow up recommendations
- Review above programs to create best practices and recommend program improvements to maximize effectiveness based on key objectives
- Create and facilitate activation of Corporate and Canadian sponsorships and donations at the local level, leveraging programs for client engagement and ultimately sales productivity and leads
- Partner with, and influence internal and external partners (Individual Marketing, manufacturing teams, CSF head office team, Corporate and others) as the channel SME for the development and activation of key programs
- Develop strong relationship with Financial Centre management, staff and advisors and handle escalations for programs or requestsInitiate and drive projects and partnerships to help us reach our strategic goals and grow our business
- Track the results and report on effectiveness of key initiatives
- Build strong, productive working relationships with key business partners and resource teams to deliver excellent results and mutually beneficial solutions
- Develop and deliver training for advisor and manager schools
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Category Activation Manager Resume Examples & Samples
- Be the first point of contact for F&C category for Danone
- Animation of Global Category Strategy
- Act as the link between Global F&C buyers, local business stakeholders (included but not limited to - brand teams, project management, operations and quality), and local Supplier organization
- Support Product Superiority through F&C
- Supplier Relationship Management at local level
- Topline and Bottomline support to the Business
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Reseller Activation Manager Resume Examples & Samples
- Driving partners through the reseller activation process, ownership of ongoing and accurate communication between partners and internal stakeholders
- Responsible for the planning, management and overall execution of the reseller activation program and plan per partner
- Monitor and report on activation status and establish tactical activity plans as required to ensure goal achievement
- Drive collaboration across relevant internal teams to ensure delivery against partner initiatives
- Research and assess partner capabilities and fit for joint collaboration, solution development and taking a solution to market
- Experience with business plan, GTM and marketing plan development and execution
- Ability to effectively manage, listen, discover, summarize and facilitate detailed outcomes of key meetings to ensure alignment and agreement for all involved
- Ability to manage diverse partner requirements
- Partner Management Experience
- Drive for Results - sets high standards and aggressively pursues achievement
- Ability to communicate clearly and persuasively, both internally and externally at executive levels
- Requires a strong mix of partner experience, managed services, professional services, marketing, business development - technology experience, team leadership experience a plus
- Strong years channel program and leadership experience
- Working knowledge of IT infrastructure, security, networking technologies and cloud environments is preferred
- Understanding of IT infrastructure from the physical layer to the operating system layer
- Ability to track and articulate program progress, design and document integration solution components for external use
- Additional languages including French and German desired
50
Insight Activation Manager Resume Examples & Samples
- Understand commercial business strategy, working with analytics and funcitonal areas help identify, plan, deliver and validate initatives that drive RBWM’s digital revenue, cost and business improvement. Working in own and other specialisms
- Responsible for defining stakeholder management mapping for key programme’s of work
- Responsible for the integration between stakeholders across the matrix, geographic and business/functional aspects of the RBWM franchise (and other Global Businesses)
- Responsible for establishing agreed SLAs with stakeholders in the design, implementation and remediation of activity
- Deliver fair outcomes for our customers and ensure own conduct maintains the orderly and transparent operation of financial markets"
- Individuals are responsible for their own effectiveness, development and results. Specialist or Subject Matter Experts, where matrix management and understanding of Group strategy is expected. Their contribution is often as a technical/professional specialist in their field
- Support achievement of the HSBC vision, Values, goals and culture in personal behaviour, actions and decision making
- Take personal responsibility for understanding and agreeing performance expectations, completing the necessary mandatory training and developing the levels of capability and competence needed to be effective in the role
- Contribute to team development, effectiveness and success by sharing knowledge and good practice, working collaboratively with others to create a productive, diverse and supportive working environment."
- "Through the use of various data points determine solutions that will significantly impact the business ability to drive engagement, revenue and/or materially reduce costs without detrimentally impacting customer experience
- Experience working in relevant environment/s, i.e. Retail Banking/ Digital Agency / Management Consulting / Digital Proposition Development background where the use of data to develop constantly evolving consumer
- Experience working in relevant market/context, i.e. Customer facing digital companies, such as e-commerce, financial services, retail, travel, internet gaming/gambling
- Past working experience in a relevant role, i.e. Digital Commercial Development OR CRM campaign strategy OR Digital innovation/project management OR CVM OR Branch Network OR Contact Centre
- Past working experience on relevant systems, i.e. 0
- Experience of using relevant software packages, i.e. Microsoft Office
- Availability to undertake the travel required for this role, i.e. Travel may be required to other HSBC offices in EMEA
- Past working experience on relevant systems, i.e. Adobe marketing suite is desirable but not essential
- Experience of using relevant software packages, i.e. Web analytics tools, confluence, jira, Aha! is desirable but not essential
- Proven experience of leading the delivery of an excellent customer service and proactively look for innovative ways to improve the service delivered to customers
- Self awareness with confidence to work independently and take responsibility for own development
- Excellent written and spoken communication skills; an ability to communicate with impact, ensuring complex information is a articulated in a meaningful way to wide and varied audiences
- Proven experience of successful project management, utilising relevant tools and techniques to ensure consistent delivery
- Have proven success in managing stakeholder relationships successfully and contributing to the content of business cases
- Bring a high level of enthusiasm, creativity and resourcefulness to the role
- Should not be afraid to take risks, possess a great decision-making ability
- Will excel in high pressure and escalation situations
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Trade Activation Manager Resume Examples & Samples
- Bachelor’s degree preferred with an emphasis in business or marketing desired
- Minimum 1 year beverage industry, retail, retail operations, retail distribution, merchandising, sales, marketing and service organizations required
- Previous account management experience desirable
- Experience in engaging store management in sales and/or promotional events required
- Microsoft Office Suite (Outlook, Word, Excel, PowerPoint) proficiency
- Ability to us proprietary systems that track sales, expenses, etc
- Access to reliable transportation for travel within assigned territory of up to 60 locations
- Must have the flexibility to work all sales promotion dates/times/locations as assigned by client, wholesaler, or distributor
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Assistant Activation Manager, Chicago Resume Examples & Samples
- Activation management across key marketing touchpoints
- Connectivity with local influencers, store team and brand partners
- Influence, connect and engage with the local community in an authentic way
- Lead the development and execution of Retail-focused POS solutions that support adidas’ Global direction and meets US Concept needs while strengthening adidas’ Brand presentation at Retail
- Direct external resources (agencies/freelancers) to ensure solutions are aligned to brand direction
- Drive project coordination for local consumer activations in alignment with Brand events and DTC activation in developing local plans
- Play a central role in communicating and developing the activation calendar for the Originals Flagship store with cross-functional partners: local retail experience and brand marketing teams, merchandising, global brand Flagship team, EIM, PR, store staff and store team
- Build strategic activation & ISC briefs in partnership and collaboration with key agency and BU partners through production and installation. Manage process end-to-end
- Responsible for budget management, including: processing invoices and tracking monthly budgets in partnership with our finance partners
- Ensure the flagship staff are educated and informed about product launches, ISC campaign elements & monthly activation plans
- Cultivate community and build a strong network to ensure the flagship store is THE destination for artists, creatives and sneaker heads
- Monthly reporting to include metrics on traffic & conversion
- Own” the retail components of assigned concepts – providing informed recommendations and proactively leading internal and external teams through all stages of development. This includes partnering with Global Retail to provide input on market needs and applicability of globally-developed tools to US retail environments
- Constantly focus on refining, developing and innovating the adidas experience on the retail floor
- Finger on the pulse of what pushes the city’s culture forward
- Ability to manage and drive multiple event logistics set and maintains timelines
- Solid knowledge around briefing process and managing agency relationships and deliverables
- Solid understanding of production inclusive of materials, timelines, etc
- Experience and knowledge of event planning (set-up, catering, production / basic AV, etc.)
- Track record of innovation and delivery of results against tight deadlines
- Excellent communication skills are critical with key stakeholders globally and locally
- 2-3 years of retail experience and/or project management experience
- Ability to be Independent, ambitious and a self-starter
- Advanced knowledge of industry-standard software, including the Microsoft Office Suite (Excel, PowerPoint and Word)
- Four-year college or university degree, emphasis in marketing or communications preferred
- 2-3 years of Event Marketing, Retail Marketing or community-related experience required
- Sport and culture enthusiast preferred and interest around social purpose
53
Market Activation Manager Based Resume Examples & Samples
- Defining and delivering the more accurate “Lillet Visit Tour” and the “Lillet brand Experience” by target (Journalists/Trade/Marketing team/3rd Parties)
- Animating brand home tours & affiliate visits
- In charge of several markets acting as a Delivery Manager by elaborating and delivering all the necessary and relevant tools to execute the global brands strategies
- Education level Master’s Degree with a first marketing experience as Brand Ambassador and/or Assistant brand manager. An experience in business development will be a plus
- Motivated by an international environment
- Ability to travel up to 60% of the working days. Home based is Marseilles
- Bilingual in French & English, any other language would be appreciated
- Analytic and synthetic mind
- Open-minded, curious and flexible
- Self-directed and reliable
- Strong digital skills, with ability to integrate digital aspects all along the job dimensions, active on social media
- Training & communication skills, passion for sharing
- Sensitive to the French culture & art de vivre
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Activation Manager Resume Examples & Samples
- Lead the delivery & project management of all activity working in partnership with The Story Lab Strategy
- Use knowledge of media partners creative solutions scope and their ambitions to ground concepts into real executional detail
- Focus all internal and external delivery teams to achieve key client KPI’s working closely with Client Service/ Strategy teams
- Effectively project manage to ensure clients see the delivery of our projects is under control and well co-ordinated at all times, including legal clearances
- Manage stakeholder interactions and deliver timely updates to clients on project status
- Use initiative to solve problems proactively and with creativity escalating where appropriate before they impact the campaign
- Manage effective administration and recording of internal deal records, critical path information, timelines and invoicing detail
- Lead comprehensive post campaign analysis to gain learnings of best practice to be fed back to all DAN North stakeholders
- Ensure commercial thinking & to work collaboratively across the network
- A strong grounding in media, with an excellent understanding of the wider media marketplace & how digital is influencing editorial and commercial models
- Extensive experience of delivering complex partnership activity involving multiple stakeholders
- Experience of collaborating with touchpoints to deliver ambitious work across multiple paid, owned and earned platforms
- Adventitious to have working knowledge of the legal aspects of Intellectual Property
- Highly skilled in problem solving & analytical skills, with a strong attention to detail
- Good communicator, comfortable taking responsibility for keeping a project on track delivering to KPI’s
- Strong interpersonal skills including giving and receiving feedback with all project stakeholders
- Strong negotiation skills, with demonstrable success
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Activation Manager Resume Examples & Samples
- Writes, designs and develops dynamic sales presentations for the properties
- Provides consistent feedback to sales team members regarding the success of the negotiated elements of the contract
- Responsible for gathering all collateral for recaps including, but not limited to photos of event, signage/display, marketing collateral, digital inventory and video inventory to create impactful recaps that demonstrate ROI to sponsors
- Works cohesively with multiple departments within the Mohegan Sun organization
- Serves as a liaison between internal departments and outside vendors to ensure fulfillment of onsite deliverables
- Takes ownership of timeline in executing the deliverables unique to each contract
- Participates in the sales cycle once the salesperson has established a relationship with the prospect and sets up meeting to discuss sponsorship opportunities
- Provides timely and professional, responsive service to clients that ultimately exceeds expectations and increases likelihood of program renewal
- Creates account timelines, sets deadlines, anticipates needs and communicates internally/externally to create a seamless management team for each account’s fulfillment
- Interacts with clients of all levels and develops working relationships that increase the likelihood of long term corporate partnerships
- Bachelors’ Degree in Marketing or a related field
- Three years of sponsorship activation, service fulfillment or business development experience
- Previous experience in coordinating and executing deliverables of partner contracts
- Intermediate knowledge of Word, Excel, Outlook, Power Point and Sales Force
- In lieu of a Degree and previously mentioned experience, six years of experience in sales, promotions or business development
