Advertising Sales Manager Resume Samples
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Advertising Sales Manager Resume Samples
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LK
L Kessler
Lysanne
Kessler
25032 Gibson Passage
Phoenix
AZ
+1 (555) 376 4891
25032 Gibson Passage
Phoenix
AZ
Phone
p
+1 (555) 376 4891
Experience
Experience
Boston, MA
Advertising Sales Manager
Boston, MA
Schmidt, Ernser and Runolfsson
Boston, MA
Advertising Sales Manager
- Present in details Display Advertising and Performance Advertising products including brand placements, targeting and direct response advertising
- Drive consultative customer-centric selling behaviors by modeling the behavior through coaching, role-playing and in field sales calls
- Exceed sales goals by prospecting and selling print, digital and event advertising to a dedicated territory
- Expert knowledge of all facets of advertising including digital sales and marketing
- Drive and develop our NBCU digital and social offering working closely with our international teams as well as local marketing managers
- Develop and maintain a trade marketing calendar and manage key events involving MCN and relevant agencies
- Manage the growth of all advertising channels including ad networks, direct sales, and package insert programs
Phoenix, AZ
Luxury Advertising Sales Manager
Phoenix, AZ
Cole-Ratke
Phoenix, AZ
Luxury Advertising Sales Manager
- Create and propose effective sales presentations in order to develop business across the portfolio
- Direct the development, implementation and execution of innovative advertising and integrated sales plans on behalf of luxury brands
- A collaborative approach to working in a team and with clients
- Collaborate with the wider luxury team effectively to provide the best possible ideas and proposals for our clients
- Build and maintain our client database and keep accurate records of sales activity
- Inform and influence our luxury market knowledge and strategy through research, insight and opinion
- Ensure all sales forecasting is done promptly and accurately
present
Houston, TX
Major Account Advertising Sales Manager
Houston, TX
Shanahan, Rice and Kohler
present
Houston, TX
Major Account Advertising Sales Manager
present
- Personally maintain & grow revenue from several key Major accounts
- Work closely with the Director in determining contract strategy and oversee all negotiations for Major accounts annual commitments
- Oversee weekly, monthly & annual forecasting for Major Accounts team
- Develop creative, comprehensive advertising packages using a multi-media approach
- Maintain frequent contact with advertisers
- Identify and monitor revenue variances for print and interactive products. Review performance and objectives. Ensure corrective action to meet financial goals
- Work effectively with team members and colleagues within the group and across traditional work units particularly online, OOH and commercial print. Proactively share print, interactive, mobile and event knowledge and resources
Education
Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Central Michigan University
Bachelor’s Degree in Marketing
Skills
Skills
- Proven success in your sales ability and demonstrable full knowledge of the sales process
- Demonstrated ability to understand the target audience lifecycle and ability to convert leads into new business
- Fluency in English (speaking and writing ability in an Asian language would be a valuable bonus)
- A good knowledge of Microsoft Excel and PowerPoint
- Possess the ability to develop and maintain strong relationships with clients and advertising agency personnel
- Capable of hands on problem-solving, with ability to generate ideas and solutions
- Proven knowledge of and experience in media advertising sales
- Develop detailed quarterly and annual business plans in order to achieve sales benchmarks
- Ability to collaborate with other departments and support teams
- Prioritize sales opportunities through a detailed account planning process
7 Advertising Sales Manager resume templates
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1
Major Account Advertising Sales Manager Resume Examples & Samples
- Personally maintain & grow revenue from several key Major accounts
- Work closely with the Director in determining contract strategy and oversee all negotiations for Major accounts annual commitments
- Participate in the planning process to develop and implement acceptable strategies, operational plans, policies, projections and budgets for print, interactive, mobile and events
- Oversee weekly, monthly & annual forecasting for Major Accounts team
- Develop creative, comprehensive advertising packages using a multi-media approach
- Maintain frequent contact with advertisers
- Identify and monitor revenue variances for print and interactive products. Review performance and objectives. Ensure corrective action to meet financial goals
- Work effectively with team members and colleagues within the group and across traditional work units particularly online, OOH and commercial print. Proactively share print, interactive, mobile and event knowledge and resources
- Monitor day to day activities of direct reports
- Understand and satisfy the changing needs of both external and internal customers with customized campaigns
- Foster a climate that motivates direct reports and encourages professional growth, innovation and creative thinking
- Demonstrate a broad understanding of all aspects of business. Effectively develop short and long-term strategies and plans
- Demonstrate ethical business practices
- Responsible for finding, interviewing and evaluating new team members and facilitating new and ongoing sales training, performance appraisals and reviews
- Communicate boundaries, legalities and company information to team members
- Requires 1-3 years sales management experience
- Requires 3-5 years Advertising sales experience
- Requires strong communication skills to be able to clearly and effectively share relevant information through listening, one-on-one, group and written communication skills
- Requires strong organizational and time management skills
2
Advertising Sales Manager, Fort Collins Resume Examples & Samples
- Maintain astrong awareness and understanding of the market and the competition and each staff member’s performance to all goal and targets
- Have a clear, formal, written plan to attack account segments
- Assist the sales team in developing comprehensive, individual account plans that achieve a high level of individual account penetration
- Develop and set aggressive yet realistic goals/targets with a thorough understanding of goal setting processes and each sales executive’s accounts, including prospects and potential
- Provide an appropriate mix of “direction” and “strategy” to sales staff based on the type of account and specific experience of the sales executive
- Coach and drive consultative selling behaviors resulting in marketing campaigns appropriate to client needs and that produce results
- Consistently evaluate client opportunities and potential based on current trends, changes in the market, etc
- Lead by example and display a "here to win" attitude creating a positive work environment
- Conduct weekly sales meetings with team that are inspirational, motivational and practical in moving the business forward
3
Advertising Sales Manager Resume Examples & Samples
- RESULTS
- STRATEGY
- 1:1 Effectiveness
4
Advertising Sales Manager Resume Examples & Samples
- Guarantees that the sales staff meets and/or exceeds revenue and world class sales expectations
- Monitors account executive pipelines and deal flow via CRM (salesforce.com) to ensure expectations are met, coaches account executives and assists on account development
- Maintains a high awareness of revenue responsibilities and keeps abreast of the business unit and individual staff member's performance to goal/targets (monthly, quarterly and annually)
- Provides pipeline/forecast to senior management
- Assigns accounts and ensure utilization of complete suite of resources to drive client results and satisfaction
- Maintains a deep, broad understanding of the market (e.g. customer, prospects, and key trends)
- Hires, trains and evaluates performance to meet expectations. Seeks out qualified individuals, on an on-going basis, to maintain a pipeline of potential hires
- Conducts weekly one on one meetings with account executives to ensure adequate pipeline
- Ensures that account executives develop comprehensive, individual account plans to achieve high level of individual account penetration
- Manages, oversees, motivates, monitors and assigns work, provides leadership, guidance, training, etc. of assigned sales staff
- Ensures that staff adheres to company policies and procedures
5
Advertising Sales Manager Resume Examples & Samples
- Ensure the auto sales team is driving new digital sales along with print and our entire suite of products. Drive the importance of building and maintaining strong client relationships ensuring the integrated marketing solution meets the customers’ needs and expectations
- Hold sales executives accountable to performance by reviewing attainment to goal, both total revenue and digital, as well as long term planning to maximize opportunities and identify areas for improvement. Manage account executives to consistently maintain a forward, robust pipeline
- Provide the right mix of direction and strategy by collaborating with sales team on planning, innovative thinking and execution. Ensure new ideas are developed and presented to clients
- Drive consultative customer-centric selling behaviors by modeling the behavior through coaching, role-playing and in field sales calls
- Maintain a high awareness and utilize deep understanding of the market and competition to include customers, prospects and trends
6
Digital Advertising Sales Manager Resume Examples & Samples
- Manage Digital Sales Team and assist in the sales efforts of the local television sales staffs
- On-going education of sales staffs about digital media sales opportunities and the most effective ways to use website to develop opportunistic revenue-generating programs
- Grow ad sales revenue and exceed revenue goals by prospecting for new clients
- Set their own territory sales agenda including, prioritizing and organizing sales calls based on maximum potential return
- Create unique sales properties and promotions, including contests and special advertising programs
- Effectively monitor and evaluate the local station’s online inventory and pricing; On-going review and evaluation of local station online inventory
- Collaborate with New York Director of National Advertising Sales, Marketing Services Manager, Business Development Manager, Director of Research and Editorial staff
- Minimum 2-3 years of online advertising sales along with 2-3 years of other media sales experience
- BS / BA degree
- In-depth understanding of high-tech and consumer sales and marketing
- Excellent writing, presentation, and computer skills
7
Advertising Sales Manager Resume Examples & Samples
- Effectively communicate with all decision-makers, gatekeepers and influencers ranging from senior management to junior planners
- Prioritize sales opportunities through a detailed account planning process
- Comprehensive understanding digital media landscape, from IAB standards, tablet and social media to emerging trends in technology
- 5+ years of successful magazine and digital advertising sales experience
- Professional presence with highly developed phone, written presentation skills
- LA agency knowledge and experience
- Understanding of magazine production, budgeting, forecasting procedures
- Ability to interact and communicate effectively and persuasively in pressured sales environment
- Demonstrate effective and creative use of marketing and research for proposals and presentations
8
Advertising Sales Manager Resume Examples & Samples
- Coach and manage the team to help conceive and execute print and digital/marketing solutions for our current clients as well as help them hone their techniques in prospecting for and closing new business
- Collaborate with internal management teams to develop innovative campaigns for the client to drive their business using the News-Leader’s broad range of multi-media products and services including digital, print and direct mail
- Proven track record of building and managing successful sales teams
9
Advertising Sales Manager Resume Examples & Samples
- Bachelor’s Degree in marketing, advertising or equivalent combination of education and experience
- Digital sales experience is REQUIRED
- Expert knowledge of all facets of advertising including digital sales and marketing
10
Advertising Sales Manager Resume Examples & Samples
- Manage approx. $10MM/year in sales
- Hire, train, and manage sales team (approx.. 4 direct reports)
- Manage the growth of all advertising channels including ad networks, direct sales, and package insert programs
- Cultivate strategic partnerships for BN.com and SparkNotes.com with leading publishers and brands
- Manage financial forecasting for all ad channels on BN.com and SparkNotes.com
- Develop and implement mobile ad strategy for Barnes & Noble
- Identify new opportunities to monetize both sites leveraging the custom editorial content
- Track, analyze, and communicate key metrics to show overall growth potential for direct and indirect sales channels
- 3-5 years experience in a business development, sales or advertising role
- Strategic and tactical thinker that can troubleshoot on the spot
- Passion for building strong lasting business partnerships
- Creative problem solver with a "can do" attitude
- Strong leadership skills in complex and dynamic environments
- Deep understanding of the online advertising industry
- Loyal team member that thrives in a collaborative work environment
- Excellent writing and communications skills
- Understanding of using and managing CRM
11
Digital Advertising Sales Manager Resume Examples & Samples
- Help define the company's overall approach and focus in the FMCG vertical & on specific book of business
- Identify and prioritize business opportunities, build pitches & close with clients & agencies
- Partner with other teams on structuring and executing operational and strategic initiatives - developing work plans, synthesizing market related data, leading analysis and defining the overall business approach in the FMCG Vertical
- Increase the effectiveness of the team by recognizing opportunities for new approaches
- Develop and implement best practices for client interaction, sales and services, including a good understanding of working with advertisers and agencies
- Prospect and penetrate large organizations to grow their advertising spend
- Develop metrics to measure the growth and performance of the sales team, and provide reports as needed
- Create persuasive sales presentations using market trends and case studies
- Analyse campaign performance statistics, build case studies and recommend optimized media solutions
- Solid Enterprise Sales, Marketing, Brand Advertising, Media Sales and/or Online Advertising experience
- FMCG Vertical experience is ideally required, with a focus on sales & partnership building and sales
- Knowledge of social media, reseller channels and media agency landscape a plus
- Ability to win the support of key stakeholders & working efficiently with cross-functional teams
- Relationships with top marketing decision makers at major clients and agencies
- Demonstrable success as a leader of change, achieving operational excellence by introducing new performance measures, processes and systems
- Ability to perform well in a highly dynamic, rapidly changing environment and communicate these changes to clients in a clear & impactful manner
- Understanding of user behaviour and how technology works and the ability to explain each in ordinary terms
12
Product Sample Advertising Sales Manager Resume Examples & Samples
- Sell to agencies and brands using zulily for direct marketing inserts
- Project manage the execution of product samples in zulily packages
- Identify and develop leads for agency and brands promotion campaigns
- Measure success of marketing campaigns and change approach based on the results
- Attend trade shows
- 2 to 5 years marketing experience as an individual contributor
- 2 to 5 years sales experience selling to agencies and direct clients
- Strong track record of negotiation and successful internal and external relationship management
13
Advertising Sales Manager Resume Examples & Samples
- Sales: The manager is responsible for driving advertising sales across their allocated group of clients, agencies, sectors and regions and selling all of the company’s products, platforms and live events
- Account Management: The manager is expected to manage a portfolio of key accounts and to find ways to further foster these existing relationships in order to up- and cross-sell and generate new business
- Business Development: The manager will use creativity and strategic thinking to develop revenue from dormant or inactive accounts, sectors or regions in order to continue diversifying the revenue channels of The New York Times’ APAC advertising business
- Team work: The manager will work closely with their peers and Digital Media Planner in the Hong Kong office as well as the Product, Sales Development, Marketing and Research teams in Paris, London and New York in order to create compelling proposals and advertising solutions for his/her clients
- Reporting: The manager will report weekly on his/her sales forecasts for each of the markets and clients under his/her responsibility. He/She may also be expected to send regular client updates to various product stakeholders. Good and transparent reporting is an essential part of this role
- A minimum of five years’ media sales experience with a strong understanding of both digital and print media. Knowledge of regional and international media would be considered a valuable asset as would experience in selling events sponsorships
- Proven track record of new business development
- Strong history of managing key client relationships
14
Advertising Sales Manager Resume Examples & Samples
- Build and deliver sponsorship & content integration solutions that are best in class and utilise the NBCU portfolio efficiently and effectively
- Manage the team ad sales coordinator, assigning them clear roles and responsibilities
- Maintain a strong partnership with our advertising sales agency, MCN, to ensure they have all resources required to respond to briefs and proactively pitch opportunities
- Drive and develop our NBCU digital and social offering working closely with our international teams as well as local marketing managers
- Work with the NBCU internal creative team to develop solutions for advertisers that stand out from the competition
- Develop and maintain a trade marketing calendar and manage key events involving MCN and relevant agencies
- Support the director in delivering the adsales objectives for the ANZ business on-air and online
- Significant exposure to the broadcast sales landscape be that within media buying company, ad sales agency, integrated solutions sales team or client side marketing
- Significant ad sales experience
- Experience managing multiple stakeholders; demonstrated success in this area
- Strong network of client and agency relationships desired
- Excellent communication and influencing skills - ability to listen and tailor plans to customers’ needs
- Creative and lateral thinker
15
Advertising Sales Manager Resume Examples & Samples
- Ideally from and international sales background
- 3-5 years agency/ client sales experience from established businesses
- Maintain high personal profile amongst key contacts through face to face meetings and telephone contact
- Help develop integrated proposals for both display and sponsorship based on information obtained from the client/agency
- Ensure that campaigns are set up correctly, optimized and reported back on (working closely with the Digital Sales Planner)
- Act as an ambassador for Time Inc at all times; maintain a professional, friendly & willing approach both internally & externally
- Provide regular, accurate reporting on revenue, bookings & pitches to the Commercial Directors and VP, EMEA
- Maintain a high level of knowledge regarding developments in the online market
16
Advertising Sales Manager Luxury Paris Resume Examples & Samples
- A minimum 5 years’ experience of successful media sales
- Knowledge of the luxury industry
- Fluency in English, French would be a plus
- Very strong expertise in digital media sales
- Sophisticated with an acute understanding of the needs of a global class of readers
- High energy, integrity, drive, initiative and enthusiasm
- Capable of dealing with senior level executives
- Ability to work and adapt to a multicultural environment
- The capacity to travel frequently
- Good knowledge of Excel and PowerPoint
17
Luxury Advertising Sales Manager Resume Examples & Samples
- Manage a sales patch of North America luxury clients/agencies for The Economist/1843 across all platforms (print, digital, content, and events) and be able to tailor packages that meet the needs of individual clients
- Exceed all individual and team revenue targets
- Create and propose effective sales presentations in order to develop business across the portfolio
- Identify a sales strategy for each allocated client for maximum effectiveness
- Direct the development, implementation and execution of innovative advertising and integrated sales plans on behalf of luxury brands
- Build and maintain our client database and keep accurate records of sales activity
- Ensure all sales forecasting is done promptly and accurately
- Inform and influence our luxury market knowledge and strategy through research, insight and opinion
- Collaborate with the wider luxury team effectively to provide the best possible ideas and proposals for our clients
- Propose entertainment and insight ideas in order to support our core client relationships
- Inform our evolving commercial strategy through deep knowledge and understanding of the luxury market
- Significant previous sales experience in the luxury sector
- A proven track record of exceeding sales targets
- Understanding and knowledge of the luxury market and established relationships with luxury brands and their agencies in North America
- Excellent verbal/written communication skills, strong analytics, and real-time judgment
- An entrepreneurial spirit and the ability to make effective decisions based on commercial goals
- A collaborative approach to working in a team and with clients
- A genuine desire to learn or know more about new things. The second is proactivity – a disposition towards acting in anticipation of future needs, problems or opportunities
- Strong personal motivation to take ownership of a sales target
18
Advertising Sales Manager Resume Examples & Samples
- Experience with managing sales programs
- Demonstrated ability to manage multiple sales projects and clients simultaneously
- Ability to work independently to meet expected deadlines and schedules
- Demonstrated ability to understand the target audience lifecycle and ability to convert leads into new business
19
Advertising Sales Manager Resume Examples & Samples
- Have a Degree in any discipline preferably in Business/ Marketing
- Have relevant professional qualifications in Sales and Marketing
- Have more than 4 years of experience in hands-on advertising and sponsorship selling
- Have excellent relationships with media agencies and key clients
- Possess technical competencies in marketing communications, sponsorship selling, data analytics and media research
- Have strong business acumen and entrepreneurial thinking
- Have creative problem solving skill
- Be self-motivated and result-focused
- Have strong networking skills
- Have clear communication skills, both written and spoken
- Have specific knowledge in Television, Digital and Mobile
- Have knowledge of audience analytics and programmatic advertising
20
Advertising Sales Manager Resume Examples & Samples
- Manage relationship with advertisers and agencies
- Influence media spend within the account based on your understanding of the customer needs and expectations
- Implement the framework and coverage for accounts
- Discover and develop new opportunities for business growth across the book of business
- Grow relationships at all levels within the client and the agency to increase their understanding of how Quidsi can create deeper advertising partnerships and act as a trusted advisor and a go-to resource within Quidsi
- Present in details Display Advertising and Performance Advertising products including brand placements, targeting and direct response advertising
- Collaborate cross-functionally and ensure the highest level of customer service provided to all clients
- Work closely with and develop a good working relationships with the Quidsi retail (vendor managers) team for your vertical/s to develop target clients, ways of working and joined-up thinking
- Bachelor Degree + 5 years digital media experience
- End-to-end commercial experience
21
Regional Advertising Sales Manager Resume Examples & Samples
- To meet specified monthly / quarterly / annual local and regional revenue goals for Universal Networks International regionally
- Identify marketing opportunities that will be beneficial to the growth of ad sales revenues and awareness of Universal Networks International
- To undertake accurate and timely reporting and forecasting as required for Head of Ad sales for presentation to management
- To provide support and direction to the Regional Marketing team on local marketing initiatives
- Collaborate with team and numerous internal constituents and external parties to develop appealing and profitable proposals for advertising clients across multiple categories, brands, and verticals
- 7+ years of media sales experience, must be able to demonstrate results. Marketing experience would be preferred
- Good and wide network of contacts in the industry throughout the market, at various levels
- An ambitious self-starter with a passion for digital, in particular video and social media and how advertisers can engage audiences with content online
- Must have good understanding of the sales cycle, being able to connect with and understand clients needs,
- Be well versed with the creative pitching process, good knowledge of the mechanics/metrics of TV ratings, CPM, etc,
- Good presentation skills - in both creation and presentation
- Excellent communication – external and internal - and influencing skills - ability to listen and tailor plans to customers needs
- Proven ability to work across functions
22
Advertising Sales Manager Resume Examples & Samples
- Lead sales activities towards achieving individual, group and departmental objectives
- Set and review monthly sales goals
- Recruit, train, coach, manage, and review the performance of sales and support personnel
- Make sales calls with sales representatives: spend quality time with outside salespeople performing key sales activities. Examples include: cold calling, client needs analysis, presenting strategic multi-media proposals, closing business and maintaining clients
- Create and launch sales initiatives including digital, niche publishing, special partnerships and other opportunities
- Solve operational problems and maintain a good working relationship and clear communication with other departments
- Represent the company in a professional manner that maintains and enhances customer and company relationships
- Assist in budgeting for department revenue and expense
- Submit requested weekly, monthly and annual reports as required
- Represent the Idaho Statesman at industry events and trade shows by clearly demonstrating knowledge and expertise
- Supervise the Advertising Sales Team
- Minimum of three (3) years experience in sales, advertising operations or service
- Experience in a fast-paced office environment is preferred
- Bachelor’s degree in marketing, business, communications or related field, or
- Equivalent experience through work in marketing, sales or service
- Two (2) to five (5) years of sales management experience, preferably in advertising field
- Valid driver's license and acceptable driving record
- Proven success in your sales ability and demonstrable full knowledge of the sales process
- Proven knowledge of and experience in media advertising sales
- Confident negotiator and ability to ‘close the deal’
- Capable of hands on problem-solving, with ability to generate ideas and solutions
- Ability to collaborate with other departments and support teams
- Strong communication skills in all forms including written, oral, email, telephone, and presentation
- Strong client management and customer service skills
- A positive and determined approach to researching and analyzing new business opportunities
- A positive attitude to dealing with people
- While performing the duties of this job, the employee regularly is required to stand, walk, sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; balance, stoop, kneel; talk and hear
- While traveling to locations, employee will be required to operate their own motor vehicle
23
Classified Advertising Sales Manager Resume Examples & Samples
- Support and manage team of outside account executives and classified inside sales representatives, ensuring revenue goals and other success metrics are exceeded
- Directly cultivate and foster relationships with top advertisers, advertising agencies & product vendors
- Work closely with the Advertising Director, Department Managers and Account Executives to develop and implement strategies to increase customer response to digital, print and niche advertising product portfolio
- Train and coach account executives on multimedia advertising products and how to identify, acquire and grow new accounts
- Must have at least 3 years of sales management experience leading a team of outside and inside sales reps
- Sales management experience to include: Strategic planning, budget and analysis functions and project management experience
- Excellent communication, analytical, time management, presentation skills and professional demeanor
- Prior experience in digital media strongly preferred
24
Advertising Sales Manager Resume Examples & Samples
- Bachelor’s Degree preferred (or a comparable combination of education/experience and/or training will be considered equivalent)
- 3-5+ years of sales management experience
- Effective collaborator and delegator
- High Aptitude or acumen for digital advertising/marketing
25
Classified Advertising Sales Manager Resume Examples & Samples
- Leading, developing, and managing our classified sales team
- Working with our sales teams to achieve departmental goals
- Develop and execute sales plans and projects
- Provide excellent customer service to our current and prospective advertisers
- Bachelor’s degree in business, marketing or related field
- 1-3 years management experience in advertising sales and marketing within a media company or agency
- Proven success in sales performance
- Ability to multi-task and work effectively in a fast-paced environment
26
Advertising Sales Manager Resume Examples & Samples
- Lead Viki’s advertising sales strategy in Korea and manage the Korea sales team to meet and exceed revenue goals
- Grow revenue through proactive sales and marketing initiatives (e.g. identifying lead-gen opportunities, increasing Viki’s visibility at industry events, establishing sales tools and policies, etc.)
- Collaborate with Viki’s internal Sales, Marketing and Ad Operations teams based in the US, Japan and Singapore offices
- Minimum five years of experience in advertising sales
- Strong relationships with Korean media agencies and global Korean brands; deep knowledge of the Korea advertising landscape
- Thrives in an independent, hands-on, start-up work environment
- Business level fluency in English and Korean